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Fund My Stuff Now
“Unlock the Secrets of Fully Funding Your Projects”
By: Market My Stuff Now Paul Cannon & Jason Nast
www.FundMyStuffNow.com Page #2 All Rights Reserved © 2012 Market My Stuff, LLC
This booklet contains material protected under International and Federal Copyright Laws and Treaties. including but not limited to special. The authors and publishers make no representation or warranties with respect to the accuracy. LLC . applicability. or fitness for any particular purpose. Any unauthorized reprint or use of this material is prohibited. or completeness of the contents of this program.FundMyStuffNow. As always. or other professional should be sought. They disclaim any warranties (expressed or implied).com Page #3 All Rights Reserved © 2012 Market My Stuff. accounting. or other damages.CrowdFunding 101 Limits of Liability / Disclaimer of Warranty: The authors and publisher of this book and the accompanying material have used their best efforts in preparing this program. fitness. www. merchantability. incidental. consequential. The authors and publisher shall in no event be held liable for any loss or other damages. the advice of a competent legal. tax.
....... 3...................................................................... 13 CrowdFunding platforms… selecting the best for you? ....................................................Reach out to your Supportive Friends First ....................................................................FundMyStuffNow..................... ..... 19 Step 3 .. 20 www............................................ 20 Step 10 ...... 16 Let's look at these three examples: ............................... 20 Step 9 – Rinse and Repeat ................................................................................................... LLC . online weight loss application for all mobile users:.Keep Engaging............................ 19 Step 2 – Take Ownership............................... 8 Yellowjacket iPhone stun gun case: ............................................................................ 12 Ethical Bribes: .......Thank your donors publicly ... 20 Step 7 .............. 9 Three-phase diet deck............................. 19 Step 6 – Update Daily ............................ 10 Family reunion fund: ................................... 6 Pick out Artists: ................................................... 2............................................................... 7 i+Case ..com Page #4 All Rights Reserved © 2012 Market My Stuff......................... 5 Basics 1......................................... 5 Let's Look At Your Story and some examples: ................................................... 19 Step 4 ............Finish Strong ...............................CrowdFunding 101 Table of Contents: CrowdFunding 101 ......................... 20 Step 8 ...Meet the Press ........................................................ 16 CrowdFunding: 11 Steps for a Successful Campaign ..................... 19 Step 1 – Build your Circle of Influence / Social Network ......................
. Decide on a funding platform. you can contact us for more suggestions. let's start with the basics... We love hearing from our readers.. 3. We are going to look at specific areas of CrowdFunding and Specific types of projects. choose the one that meets your requirements. There are a lot of steps ahead but we will summarize quickly and easily what you need to do and how to do it.FundMyStuffNow. and now you’re wondering what the first step is. and if we don't. There are several things to think about as you begin your project. Don't just choose the biggest.com Page #5 All Rights Reserved © 2012 Market My Stuff. www.CrowdFunding 101 CrowdFunding 101 So you're looking to start a CrowdFunding project.. There are a number of choices out there. What is your story? Think about your compelling reason for asking other people to fund your project. don't worry we'll cover what you are looking to do. Begin with why you wanted to do what you're doing. 1.. 3. What will your contributors want from you in return for helping you? Think long and hard on your "ethical bribes" or gifts for them funding you. 2. Don't just give them what you want to give them ask them what they want to receive from you. LLC . Basics 1. and why you are asking for them to help you. 2.
LLC .com Page #6 All Rights Reserved © 2012 Market My Stuff.CrowdFunding 101 Let's Look At Your Story and some examples: When telling your story you want to start with why you were motivated to begin this project. whether it's from your friends. You're more likely to get help and assistance when you can enroll others on an emotional level. Why did you feel compelled to write your book? What are you going to do to help others? How is helping fund you going to change lives. your family or complete strangers you want to start with your compelling story. or otherwise help someone? Whenever you're asking for money. improve lives. www. So let's give some examples of some emotional stories that might help you and inspire you to create your own.FundMyStuffNow.
com Page #7 All Rights Reserved © 2012 Market My Stuff. they also funded over the amount they requested and went all the way up to $4121.00. They calculated the costs were about $2500.com and launched their program.com/projects/pickoutartists/ultimateguide-to-style?ref=live I recommend you look over their site. convinced people that helping them write their book would help others in the long run. As you can see they not only funded their $2500.kick starter. They went to www.kickstarter. See how they reached out to people. They wanted to write a book called “Alternate guide to style from drab to fab”.CrowdFunding 101 Pick out Artists: Two girls decided to start their business called “Pick out Artists”. They decided to launch a crowd funding project to help them fund the writing and publishing of their book. We like to call that a successful project a very successful project! www.FundMyStuffNow. Here is their story… http://www. LLC . they wanted to write a book all about how to find fashion in your closet.
000 to receiving $85.FundMyStuffNow.CrowdFunding 101 i+Case These two guys decided to create a project around a product they created for a new iPhone case.com/projects/1791911961/i-case-iphone4s-and-iphone-4-bumper-case The big benefit these guys offered was the ability to offer a new design for an iPhone case.com Page #8 All Rights Reserved © 2012 Market My Stuff. because of timing and because of positioning. LLC . very successful project. it was sleek and gorgeous. Their initial funding project failed. They have a great way of telling their story showing the product and compelling people to fund them by offering them a pre-sell of the actual product. Check out their story here: http://www.kickstarter.372. That's what we call a very. After learning from their mistakes they re-launched their campaign and went from a request of $15. www.
They needed $100. You can do it to! http://www. Read over the project.000 they fully funded with $102. listen to how they compelled people to buy.com/yellowjacket?a=343891 www.001. and told the story why they developed the product to begin with.CrowdFunding 101 Yellowjacket iPhone stun gun case: A great product and their compelling story is safety.indiegogo.com Page #9 All Rights Reserved © 2012 Market My Stuff. LLC . offered them a safe product.FundMyStuffNow.
http://www.com/3phasedietdeckapp?a=343891 Read Tracy story watch the video. Her failure was in her inability to share it on Facebook and other social media platforms. Tracy will re-launch the three-phase diet deck campaign when she knows she can commit the time. Tracy forgot to ask people to share it on their Facebook and other social media platforms as well. Tracy did a good job of telling her story. online weight loss application for all mobile users: This is a physical product going virtual. However. www. LLC .CrowdFunding 101 Three-phase diet deck. Learn from Tracy's mistakes.indiegogo.com flexible funding so she received the $142 pledged even though she did not achieve her entire $3200 goal. while Tracy was looking to raise $3200. effort and energy to making it a success through promotions on Facebook and other social media platforms. and succeed with your own efforts. We like to call it a successful failure. Look at her ethical bribes and see how she got creative in her process. she used www. sharing the benefits and a great job of the ethical bribes. Additionally. She now has $142 that she didn't have before with very minimal effort.com Page #10 All Rights Reserved © 2012 Market My Stuff.indiegogo. Tracy started a second project at the same time she was doing this project which caused confusion and nobody knew who or what to donate to. Tracy is able to use this money to create a graphic and do research on application programmers.FundMyStuffNow.
Karen was being verbally abused by a bunch of children on a school bus.com Page #11 All Rights Reserved © 2012 Market My Stuff. It's a great example of a compelling story. Now Karen is fully retired and starting a foundation of her own. They were asking for $5000. Using this example how can you turn your crowd funding project into the latest news story? http://www. but the media attention that Karen received because of the verbal abuse drove their campaign from $5000 up to $702. www. a big reason why. reach out to the masses. and fully fund your project. take a vacation.FundMyStuffNow. Karen Klein was a Bus Monitor. This is the kind of miracle that can happen through the use of crowd funding. you may have heard her story on any national news station.indiegogo. Karen's children Max and Amanda started a crowd funding campaign to help their mother Karen. and the social push for attention.CrowdFunding 101 Let's give Karen the bus monitor a vacation: One of the greatest tragedies to triumph.com/loveforkarenhklein?a=343891#team Read this campaign over for the inspiration to find a short sweet simple way to promote your idea. LLC .454. Karen did take her nice vacation. and here is her story.
Linda was able to fund her entire project. her entire vacation.com/Family-Reunion-with-Dad www. create wonderful memories. and she did it all through crowd funding. LLC .CrowdFunding 101 Family reunion fund: In this example.FundMyStuffNow. see her family. Linda asked for help to take her vacation and visit her family.gofundme. She raised $1030. She needed $1000 to make that happen. Read over her story look at her ethical bribes and see how she turned an impossible situation into a very pleasant family reunion.com Page #12 All Rights Reserved © 2012 Market My Stuff. http://www.
New York City or Florida? Or someplace that's unique like Intercourse. You are giving them high value in exchange for money. CDs. Pennsylvania? If you do you could send a postcard from these destination locations to people who donate money to your project. or praising their businesses for supporting you.FundMyStuffNow. Las Vegas. training. Silly things go a long way! Do you live in the city or state that is a destination like California. videos. shooting a video with your phone and sending it to them or posting it on YouTube praising the people who gifted you some money. think of being creative and making a handmade postcard. such as a book.com Page #13 All Rights Reserved © 2012 Market My Stuff. Don't forget to ask those that are close to you to provide you with wonderful information e-books or other things that you might be able to use as ethical bribes. I might take a leaf off a mighty oak tree. LLC . Do you have children? If so. an offer that as a gift. From my home on the coast I might scoop up some sand from the local beach and send it to them in a Ziploc baggie. writing a letter.CrowdFunding 101 Ethical Bribes: I called this “ethical bribes” because what you're doing is in essence offering something in return for someone to fund you. widget. Or if I live in the mountains. If you truly don't have anything to give away. or other items that you have personally created or others have donated to you. www. art projects from children can make wonderful ethical bribes for people to donate to your cause. Often times this can be pre-selling your product.
Create a box full of wonderful little trinkets and treasures and offer that as a very special prize. CDs.FundMyStuffNow. the people who will fund you. If you were funding to my project how much would you fund me to receive a copy of __________ ? How much would you fund need to receive a copy of_____________ ? How much would you fund need to receive a copy of___________ ? etc.com Page #14 All Rights Reserved © 2012 Market My Stuff. The regular retail value of these items are _______________. what would you like in return for each of these amounts? If you already have some ideas of what you want to give. $200. etc. $50. When choosing an ethical bribe to offer. I ask people to think about it from the contributor’s point of view. $10. Asking your audience what they want from you is the best way for you to ensure you’re www. I'm doing a fundraising project for ____________ and if I was to ask you for $5. information.surveymonkey. trainings.com to create a quick and easy survey and send to your contacts and email or again post on Facebook and find out what they want from you. We oftentimes use this example in writing titles for our books. What do your people. There are lots of things you can do to create value from your products and services. Ask the simple question. LLC . asked a question like this: I have this_______ and this_________ and this_________ and this________. audios. products. as we talked about before. or for our speeches. want from you? If you don't know the best way is to ask! You can use a poll in Facebook. $500.CrowdFunding 101 So when creating your ethical bribes think outside the box. $20. In either scenario you're asking your funding or contributing audience what they want from you and how much they will be willing to pay. or use a website like www. or for that matter think inside the box. videos. Even things that have never been created before.
LLC .com Page #15 All Rights Reserved © 2012 Market My Stuff.FundMyStuffNow.CrowdFunding 101 giving them exactly what they want at a price point that they're willing to pay! www.
com Page #16 All Rights Reserved © 2012 Market My Stuff.com (get paid as you go campaign) IndieGoGo. you don't have to deliver any of the contributions ethical bribes that you've offered.com (all or nothing campaign) GoFundMe.FundMyStuffNow. or require the full funding amount to deliver on the ethical bribes. If you don't fully fund. This is great if you're depending on the full funding amount to create product.CrowdFunding 101 CrowdFunding platforms… selecting the best for you? Below is a list three of possible crowd funding resource sites that you can use.com is an all or nothing campaign. All or nothing means if you don't fully meet your goal you don't get any funds.kickstarter.com (flexible or all or nothing campaign) Let's look at these three examples: www. www. refer to the crowd funding resource guide for more information and additional sites. KickStarter. You also don't get any of the money. LLC .
this is also good when you need money fast to make things happen. or for helping somebody get enough food to eat.com Page #17 All Rights Reserved © 2012 Market My Stuff.CrowdFunding 101 www.GoFundMe.” it will come back and bite you! www.FundMyStuffNow. LLC . The downfall is if you start getting paid you are expected to start delivering your products services or other ethical bribes you've offered. “I’ve got your money I'll do your product later routine. Don't get caught in the. If you're planning a trip and you only need small parts of money along the road. This is great if you only need a few things to get started.com is unique because it lets you get paid as you go. or if you're doing something heartfelt like a donation to help somebody to the next level.
or you would write a book and put their name on it. crowd funding music project sites. This will bring you the latest list and latest results from crowd funding sites that are popping up everywhere.com uses.IndieGoGo. LLC . crowd funding church project sites. The flexible campaign is a campaign that you receive whatever money has been offered but you don't receive it until the very end of your chosen funding period. crowd funding movie project sites. They offer a flexible or an all or nothing campaign. The same pitfalls apply as the fund as you go. The best way to find the perfect funding sites for you would be to go into Google and do a search like this.” There are a number of sites that we refer to in the “Fund my Stuff Crowd Funding Resource Guide. you will be expected to deliver the ethical bribes whether you fully fund or not. crowd funding school project sites. crowd funding educational project sites. “I've got your money.” Look over the different options and note that there are new funding sites popping up every day. and launch your campaign from there. crowd funding video project sites. All or nothing you've seen described above. it’s what www.FundMyStuffNow. this site offers a unique approach.Kickstarter. I'll do your product later routine. crowd funding travel project sites.com Page #18 All Rights Reserved © 2012 Market My Stuff. crowd funding training project sites. www. but don't make the offer unless you can deliver when someone actually funds you at that level. crowd funding religious project sites. Crowd funding pet project sites. Try to tap into your target audience.CrowdFunding 101 www. If you offer ethical bribes.com. Again just be careful you don't get into the. etc. Let's talk about flexible campaigns. You can offer specific ethical bribes at specific price points so that if someone was to donate $500 for example you would make a personal phone call to them.
Thank your donors publicly Thank your donors publicly on your crowdfunding project page. Don’t launch until you have these people and their commitment in place. via Facebook Page Feeds. Yes. your own blog.CrowdFunding 101 CrowdFunding: 11 Steps for a Successful Campaign Step 1 – Build your Circle of Influence / Social Network You are going to need a social network to get you started and to make your project go viral. Twitter. Too many people believe in “Build it and they will come” In order to succeed you are going to have to commit to a very hands on dynamic approach to the campaign for the entirety of the project. Whilst the comments below act as a guide. through Twitter. Your YouTube Channel and everywhere you have an online presence. All you need to do is say something like…”Thanks for the contribution [name] . Thank every donor personally.FundMyStuffNow. Step 4 . Do this throughout the entire project period – not just the first few days. LLC . Linkedin. Pinterest. whatever works for you. Don’t ask them all to donate the minute the project is launched – spread them out over the first few days and if you have a lot of donators lined up spread them out over the duration of the project. know that trial and error is a natural part of the process. Not only do you not know how challenging it was for someone to donate “just” $10. Whether you use Facebook. the more creative you can be the better. every donor…from the $1 to $1. www. that person may have a huge following you can now get in front by posting on their Facebook wall. Make a list / a spreadsheet. your own email list or any other platform you need to build a base of loyal fans. Step 3 . This is a key step! You need to provide social proof that you and your project are creditable.000+ pledge.com Page #19 All Rights Reserved © 2012 Market My Stuff. Your personal Facebook wall posts. Opportunities will present themselves that should be embraced. since each crowdfunding project and project owner is different. your blog.uploading your project to a crowdfunding site is only the first step.Reach out to your Supportive Friends First Handpick 10 to 15 friends. Linkedin. time on which you have asked them to donate. family or fans in your network that love what you do and know what you and your project is all about.can't wait to deliver you your [reward]!" Thanking people publicly builds awareness and credibility for your project and exposes it to a wider audience who may otherwise never hear of it. YouTube. Step 2 – Take Ownership Take ownership and be fully committed to your crowdfunding campaign . write down their names / contact details / amount of their pledge and date / approx.
updates and comments) it is time to reach out to press and bloggers to provide even more social reach. Build on your success and add a sense of urgency combined with gratitude. YouTube and any other social media you use. 6. live events and fundraisers.Meet the Press Once your project has momentum (it has regular contributors. This is a great way to keep your followers aware of how your project is doing. Step 9 – Rinse and Repeat Your system is in place.7 and 8 until you get to the final few days of your project. For example a great tweet on twitter should be posted on facebook… Step 7 . The more energy and excitement you put into your project the more likely you will be rewarded for your hard work. Facebook. new rewards. Make the message short and simple but it should be enticing and entertaining.com Page #20 All Rights Reserved © 2012 Market My Stuff. new videos. LLC . The goal is to keep your network talking and coming back to the project page. or other imaginative short-term campaigns – keep it fun and make it imaginative. Step 8 .CrowdFunding 101 Step 5 – Go Viral using your Social Network Now you have some pledges and some “noise” around your project it’s time to announce your project to your email list. new videos. 5.FundMyStuffNow. Step 6 – Update Daily Update your project page on a daily basis by adding blog posts. www.Keep Engaging Find fun ways to stay relevant and keep your followers coming back. Twitter.” It is also good to share comments / testimonials received on one social media platform on other platforms. repeat steps 4. Publicize and celebrate accomplished and upcoming milestones – such as “We have reached $1. Step 10 . Test your messages and be prepared to adapt your tone – don’t make it too in your face salesy or too much like a begging letter – make it fun and show them that there is something in it for their support. All you need to do now is follow through! That means. You can do this through.000 donated so far / We have 100 backers / We are 30% of the way to our target.Finish Strong Messages during the last few days should be delivered more frequently. updates and comments. LinkedIn.
com At this event you will not only learn what you need to make CrowdFunding work for you..com Page #21 All Rights Reserved © 2012 Market My Stuff. LLC . Join us at the New You Event and enter the code FreeMoney at check out for your discount of $398. promote.FundMyStuffNow. From Mind to Market in nothing flat.. Take a moment for yourself and recognise your success in a way which is special to you! Be sure to thank everybody involved for supporting you. www. Want to know more? Join us for our 2 days of intense learning at the New You Event.00 on Standard and VIP Registration www. your products and your services. but also how to market.NewYouEvent. pre-sell and publish your books.CrowdFunding 101 Step 11 – Celebrate You have worked hard and achieved something worthwhile – be sure to celebrate your success.
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