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BE NE NS O N S TR A TE G Y GR O U P

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To: Jim Hester, Campaign Manager


Fr: Pete Brodnitz
Date: June 19, 2007
Re: Recent polling conducted for your campaign

Since the last time we polled in March you have made steady progress increasing your ballot
support and favorability as the result of your ad campaign while the other candidates have
slipped or been stagnant.

Initial Ballot

Ballot support for your candidacy rose from 6% to 12%, which now puts you ahead of Briley,
whose support declined from 11% in March to 7%. Gentry and Dozier each have 16% support.
For Dozier, this level of support is unchanged since March. For Gentry this represents a 4%
decline. During the same period, Clement maintained his leading his position but support for
Clement lowered from 34% to 29%. As a result, Clement’s lead over you has been reduced from
28% in March to 17% today.

If the election for Mayor of Nashville was held today and the candidates
were…READ AND ROTATE CHOICES…for whom would you vote? (IF DON’T
KNOW) Which candidate do you lean toward?

June March
Karl Dean 12 6
David Briley 7 11
Bob Clement 29 34
Buck Dozier 16 16
Howard Gentry Jr. 16 20
Don't Know 19 13

2nd Choice Ballot

After Clement, you are now cited as second choice more than any other candidate: 15% say this
about you, compared with 14% for Briley, 12% for Dozier and 11% for Gentry. Half (48%) of
Briley voters say you are their second choice which means if Briley’s supporters conclude he is
not viable they are more likely to turn to you as an alternative than to turn to any of the other
candidates. However, at 38% Dean voters are most likely to cite Clement as their second choice.

Favorability and Name Identification

In addition, since March the percentage of voters who are favorable toward you has risen 10% -
from 26% to 36% and the percentage who know you well enough to offer any opinion (which we
call name ID) has risen from 35% to 53% since March.

During the same period, Clement has maintain steady favorable numbers despite his slipping
ballot support but favorability toward Gentry (-7%), Dozier (-4%) and Briley (-5) have all
declined since March.
Tracking June 15, 2007 March 1, 2007
% Aware Fav / Unfav % Aware Fav / Unfav
Bob Clement 88 69/19 90 67/23
Howard Gentry Jr. 70 52/18 75 59/16
Buck Dozier 67 42/25 70 46/24
David Briley 55 40/15 60 45/15
Karl Dean 53 36/17 35 26/9

Ballot Potential: Initial, After Dean Positives, After Attack and Response

During the course of the survey we gave respondents both positive and negative information
about you and re-tested respondent support to see what impact that information would have on
support. We did not test any information about your opponents. The result was that your final
support in the survey reached a high-water mark of 21%, with 22% for Clement, 12% for
Gentry, 11% for Dozier and just 3% for Briley.

Post
Initial Ballot Post Positives
Attack and Rebuttal
Karl Dean 10 17 21
David Briley 6 6 3
Bob Clement 25 23 22
Buck Dozier 15 12 11
Howard Gentry Jr. 14 13 12
Don't Know 29 29 31

The survey sample consisted of 400 interviews among likely voters in the election for Mayor.
The interviews were conducted June 12 - 14, 2007. The margin of error for overall results is
±4.90%.