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morville@semanticstudios.

com

Information Architecture
& Ambient Findability
Information that’s hard to find will
remain information that’s hardly found.

Peter Morville, USID'07, Barcelona 1


morville@semanticstudios.com

Peter Morville
Background
• Library and Information Science
• Information Architecture Pioneer
• Co-Author, IA for the World Wide Web (1998, 2002, 2006)
• Adjunct Faculty, University of Michigan

Current Roles
• President, Semantic Studios
• Co-Founder, Information Architecture Institute
• Author, Ambient Findability (2005)
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in•for•ma•tion ar•chi•tec•ture n.

• The structural design of shared


information environments.

• The combination of organization,


labeling, search, and navigation
systems in web sites and intranets.

• The art and science of shaping


information products and experiences
to support usability and findability.

• An emerging discipline and


community of practice focused on
bringing principles of design and
architecture to the digital landscape.

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ÃHits
ÃTrust

Location
Location
Location

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Findability Facts
• For every search on cancer.gov,
there are over 100 cancer-related
searches on public search engines.
• Of these searches, 70% are on
specific types of cancer. 11
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find·a·bil·i·ty n
The quality of being locatable or
navigable.
The degree to which an object is
easy to discover or locate.
The degree to which a system or
environment supports wayfinding,
navigation, and retrieval.
am·bi·ent adj
Surrounding; encircling;
enveloping (e.g., ambient air)

the ability to find anyone or anything


from anywhere at anytime 14
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Chained Libraries

In the Middle Ages there


were few books, and those
that did exist were usually
kept locked in chests or
cupboards, or chained to
desks in a church.

“This book belongs to the monastery of St. Mary


of Robert's Bridge, whosoever shall steal it, sell
it or in any way alienate it from this house, or
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mutilate it, let him be forever cursed.”
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“I love what Carnegie


did, but the weakness
of his model is that he
only thought about
one country. The
need for education,
and children’s love of
reading, are both
forces that are
universal.”
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A wealth of information creates


a poverty of attention.
Herbert Simon, Nobel Laureate Economist

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David Rose
ambientdevices.com

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http://neighboroo.com/
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Automatic Locates
Schedule an "automatic locate" to see where your child is at a given time.

Breadcrumbing Feature
This feature is great for identifying a specific route or series of destinations.
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Cisco Wireless
Location Appliance

“A quick glance at the


screen shows exactly where
the tagged wheelchairs are
located...Patients wait no
more than a few minutes
for a wheelchair, and we
save $28,000 a month
by eliminating searches.”
Jennifer Tomblin and Amal Graafstra
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have implanted RFID chips that would


allow them unfettered access to each
other’s lives. The couple have implanted
RFID chip under their skin so that they
can access each other’s computers and
front doors. The system functions like a
key card, a simple swipe of the wrist
across an electronic sensor and they
are in. The couple believes that their
decision is a modern declaration of love.
http://amal.net/rfid.html

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Reciprocal Transparency

“In the information age to come,


cameras and databases will sprout
like poppies – or weeds – whether
we like it or not. Over the long haul,
we as a people must decide the
following questions:

Can we stand living exposed to


scrutiny, our secrets laid open, if in
return we get flashlights of our own
that we can shine on anyone who
might do us harm – even the
arrogant and strong?

Or is an illusion of privacy worth any


price, even the cost of surrendering
our own right to pierce the schemes
of the powerful?”
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ABOUTNESS

FINDABILITY 30
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Metadata

Revenge of the
Librarians

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The old way creates a tree.


The new rakes leaves together.
David Weinberger

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Learns, Proposes, Innovates, Gets All The Attention

PACE
LAYERING

Remembers, Disposes, Integrates, Has All The Power 40


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Go

“Search has become the new interface of commerce.”


John Battelle

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Faceted Classification
Scoped Search
Sort by Rating, Price, Sales
Search Inside the Book

See More by Manufacturer


Discover Similar Items
Customers Also Bought
View Accessories

Editorial & Customer Reviews


Rate the Reviews
Top Reviewers

User-Created Guides
Favorite People List
Purchase Circles

Recently Viewed
The Page You Made
Previously Placed Orders
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Personal, Social, Profiles, Relationships,


Tags, Bookmarks, Behavior, Social Search 49
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Julian Bleecker

A Manifesto for
Networked Objects
– Cohabiting with
Pigeons, Arphids
and Aibos in the
Internet of Things

Blogjects:
Objects That Blog
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See Also: Ubiquitous Findable Objects by Peter Morville


http://www.oreillynet.com/pub/a/network/2005/11/17/ubiquitous-findable-objects.html
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The Story of the


3 Stone Cutters

1. I am making a living.

2. I am doing the best job of


stone cutting in the county.

3. I am building a cathedral.

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The Future of Libraries and Collections, Reg Carr


http://www.bodley.ox.ac.uk/librarian/fiesole/fiesole.htm
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IA Therefore I Am
Peter Morville
morville@semanticstudios.com

Semantic Studios
http://semanticstudios.com/

Ambient Findability
http://findability.org/

IA Institute
http://iainstitute.org/

This Presentation
http://semanticstudios.com/usid1.pdf 59