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Information Architecture & Ambient Findability
Information that’s hard to find will remain information that’s hardly found.

Peter Morville, USID'07, Barcelona

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Peter Morville
Background • Library and Information Science • Information Architecture Pioneer • Co-Author, IA for the World Wide Web (1998, 2002, 2006) • Adjunct Faculty, University of Michigan Current Roles • President, Semantic Studios • Co-Founder, Information Architecture Institute • Author, Ambient Findability (2005)
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in•for•ma•tion ar•chi•tec•ture n. • • The structural design of shared information environments. The combination of organization, labeling, search, and navigation systems in web sites and intranets. The art and science of shaping information products and experiences to support usability and findability. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
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Hits Trust

Location Location Location

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Findability Facts • For every search on cancer.gov, there are over 100 cancer-related searches on public search engines. • Of these searches, 70% are on specific types of cancer. 11

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find·a·bil·i·ty n

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The quality of being locatable or navigable. The degree to which an object is easy to discover or locate. The degree to which a system or environment supports wayfinding, navigation, and retrieval. am·bi·ent adj Surrounding; encircling; enveloping (e.g., ambient air) the ability to find anyone or anything from anywhere at anytime

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Chained Libraries
In the Middle Ages there were few books, and those that did exist were usually kept locked in chests or cupboards, or chained to desks in a church. “This book belongs to the monastery of St. Mary of Robert's Bridge, whosoever shall steal it, sell it or in any way alienate it from this house, or mutilate it, let him be forever cursed.”

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“I love what Carnegie did, but the weakness of his model is that he only thought about one country. The need for education, and children’s love of reading, are both forces that are universal.”

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A wealth of information creates a poverty of attention.
Herbert Simon, Nobel Laureate Economist

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David Rose ambientdevices.com

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http://neighboroo.com/

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Automatic Locates Schedule an "automatic locate" to see where your child is at a given time. Breadcrumbing Feature 24 This feature is great for identifying a specific route or series of destinations.

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Cisco Wireless Location Appliance

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“A quick glance at the screen shows exactly where the tagged wheelchairs are located...Patients wait no more than a few minutes for a wheelchair, and we

save $28,000 a month
by eliminating searches.”

morville@semanticstudios.com Jennifer Tomblin and Amal Graafstra have implanted RFID chips that would allow them unfettered access to each other’s lives. The couple have implanted RFID chip under their skin so that they can access each other’s computers and front doors. The system functions like a key card, a simple swipe of the wrist across an electronic sensor and they are in. The couple believes that their decision is a modern declaration of love. http://amal.net/rfid.html

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Reciprocal Transparency

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“In the information age to come, cameras and databases will sprout like poppies – or weeds – whether we like it or not. Over the long haul, we as a people must decide the following questions: Can we stand living exposed to scrutiny, our secrets laid open, if in return we get flashlights of our own that we can shine on anyone who might do us harm – even the arrogant and strong? Or is an illusion of privacy worth any price, even the cost of surrendering our own right to pierce the schemes of the powerful?”
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ABOUTNESS

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FINDABILITY

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Metadata

Revenge of the Librarians
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The old way creates a tree. The new rakes leaves together.
David Weinberger

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Learns, Proposes, Innovates, Gets All The Attention

PACE LAYERING
Remembers, Disposes, Integrates, Has All The Power
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Go

“Search has become the new interface of commerce.” John Battelle

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Faceted Classification Scoped Search Sort by Rating, Price, Sales Search Inside the Book See More by Manufacturer Discover Similar Items Customers Also Bought View Accessories Editorial & Customer Reviews Rate the Reviews Top Reviewers User-Created Guides Favorite People List Purchase Circles Recently Viewed The Page You Made Previously Placed Orders

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Personal, Social, Profiles, Relationships, Tags, Bookmarks, Behavior, Social Search

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morville@semanticstudios.com Julian Bleecker

A Manifesto for Networked Objects – Cohabiting with Pigeons, Arphids and Aibos in the Internet of Things

Blogjects: Objects That Blog 54

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See Also: Ubiquitous Findable Objects by Peter Morville
http://www.oreillynet.com/pub/a/network/2005/11/17/ubiquitous-findable-objects.html

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The Story of the 3 Stone Cutters
1. I am making a living.

2. I am doing the best job of stone cutting in the county.

3. I am building a cathedral.
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The Future of Libraries and Collections, Reg Carr http://www.bodley.ox.ac.uk/librarian/fiesole/fiesole.htm

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IA Therefore I Am
Peter Morville morville@semanticstudios.com Semantic Studios http://semanticstudios.com/ Ambient Findability http://findability.org/ IA Institute http://iainstitute.org/ This Presentation http://semanticstudios.com/usid1.pdf

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