Curriculum Vitae

214 Grouse Lane, Radnor, PA 19087 ♦ 610.341.1850 ♦ B.A. International Relations ♦ Saint Joseph's University ♦ 1980

FUNCTIONAL AREA EXPERTISE Hotel & conference center management Country club management Corporate aviation services Travel management Event marketing Conference management Incentive meetings management Executive search services MANAGEMENT COMPETENCIES General management Organizational / staff / team development Research & analysis Strategic / operational planning Business plans Marketing strategy development Media planning Operating & capital budgeting / control Asset utilization planning Start-up / turnaround strategies Consulting services

OPERATIONAL SKILLS Government lobbying Public & press relations

National media events Group marketing / symposia Corporate / executive communications Presentations & educational workshops Web development Antitrust safeguards / procedures Business writing & publishing

Business Travel Coalition (BTC) Radnor, Pa 1997 - Present Chairman Founded BTC to bring transparency to business travel industry and government policies and practices so that customers could influence issues of strategic importance to their organizations. Advances corporate customer interests in Washington, in the press and within the travel industry. Engages high profile public policy debates such as: • Airline industry competition • The proposed United Airlines acquisition of US Airways • Airline passenger service legislation • Transportation Security Administration airport security programs Develops revenue streams from research, publishing, consulting, executive search services and membership programs. Business Travel Contractors Corporation (BTCC) Lafayette Hill, Pa President Founded BTCC to facilitate airline industry distribution system reforms. Recruited 58 major corporations as participants in a group purchasing initiative. Secured favorable Business Review Letter from the U.S. Department of Justice. Developed and negotiated purchasing agreements on behalf of BTCC participants. Advocated the need for fundamental reforms to travel industry and government gatherings. CIGNA Corporation, Philadelphia, Pa 1982 - 1994 1994 - 1996

Promoted 9 times during 12 year career with CIGNA for directing successful efforts, accomplishing management goals, resolving major problems and achieving targeted results. Vice President, Conference & Travel Management, Human Resources & Services Managed 200 staff in multiple locations integrated into five interdependent teams: • Eagle Lodge Properties • Corporate Aviation • Corporate Travel • Event Marketing • Conference Management 1989 - 1994


Developed and controlled operating and capital budgets of $35 million. Purchased $80 million in business travel and entertainment services. Enhanced the value of $100 million in physical assets. Managed business aircraft fleet for Chairman. Negotiated the purchase and completion of aircraft. Redesigned United Way Campaign. Spearheaded CIGNA's 200 year anniversary program. Assistant Vice President, Service Company 1987 – 1989

Managed Service Company's employee and customer communications function. Directed strategic planning process for Eagle Lodge Properties. Managed a complex transition from external management of Eagle Lodge to CIGNA self-management. Guided all corporate sales incentive, management and Board of Directors meetings. Implemented Event Marketing programs such as: • The PGA Greater Hartford Open • Philadelphia CIGNA PGA Championship • Sunset Sounds Concert Series • The Philadelphia PGA Seniors' Championship • The Philadelphia Indoor Tennis Championship • Corporate Sky Boxes. Director, Eagle Lodge Properties 1985 – 1987

Planned and controlled business-related activities for Eagle Lodge ensuring continued financial improvement. Represented CIGNA in local government & community affairs. Assistant Director, Eagle Lodge Properties 1984 – 1985

Directed Eagle Lodge Country Club marketing programs and operations increasing profits 128%. Insourced golf course maintenance operations reducing costs by 15% and improving quality. Positioned golf course as a premium venue in the Philadelphia market. Manager, Eagle Lodge Country Club 1982 - 1984 Oversaw completion of golf course redesign by noted architect Reese Jones. Planned and executed grand reopening event for this 230 acre complex. Developed marketing/operating plans and budgets; recruited and trained staff.

Leadership. As Vice President, CIGNA Human Resources and Services, spearheaded a problem-solving initiative among 17 corporations unprecedented in scope and impact to reduce business travel costs. Participating blue-chip corporations included Bell Atlantic, Black & Decker, Chrysler, Colgate-Palmolive, Lockheed-Martin, McDonald's, Merck, Procter & Gamble, Whirlpool and Xerox. A visionary alternative air transportation purchasing concept was developed over a two year period. With support from CIGNA and other corporations, formed BTCC in 1994 to implement new concept in the marketplace. Grew BTCC to 58 corporations and $1.5 billion in annual air transportation purchases while overcoming stiff industry resistance to change. BTCC reforms were embraced and the U.S. Department of Justice issued BTCC a favorable Business Review Letter. Mitchell was recognized by Business Travel News as one of the 25 most influential industry executives for 1994, 1996, 1997 and 2008 and was designated Man


of the Year in 1998 by the Commercial Travelers Association and Person of the Year for 1998 and 1999 by Travel Agent Magazine. Strategic Communications. As Founder of Business Travel Contractors Corporation (BTCC) directed public awareness campaign to support airline industry reforms. Conducted official briefings on BTCC program with the U.S., German and British governments and Washington, D.C.- based business associations and Think Tanks. As Chairman of BTC, testified before the U.S. Congress and other U.S. and foreign governments some 25 times and designed and delivered symposia and summits in the U.S. and Europe. Communicates daily with national and international press. Management. Turned around under-performing business unit. Eagle Lodge is a $40 million, 120-guestroom Executive Conference Center and Country Club catering to Fortune 100 corporations. Led an asset utilization study, authored a strategic plan and secured zoning changes. Implemented contra-conventional plan to replace contracted management with CIGNA staff and accelerated penetration into new markets. Costs were reduced by 20%, revenues doubled and occupancy levels improved from 53% in 1988 to 68% in 1994. Lodging and Hospitality Magazine ranked Eagle Lodge as the #1 suburban hotel property in the U.S. for financial performance for three consecutive years. Financial turnaround increased the value of the asset and strongly supported CIGNA's executive development strategy. Organizational Development. Restructured organization of 200 staff in 1992 into five integrated teams reducing expenses by $400k while improving operational effectiveness and customer service. Replaced Corporate Aviation management improving safety through better management and revamped systems and processes. Insourced helicopter operations and combined them with jet operations to streamline communications. Implemented intensive management development program for Aviation staff. Personal Development. Promoted 9 times during 12 year career with CIGNA for directing successful efforts, accomplishing management goals, resolving major problems and achieving targeted results. Attended advanced management courses at The Wharton School of the University of Pennsylvania and Darden University. Developed new skills and insights as President of BTCC and Chairman of BTC.


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