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popularity of different company’s laptop. It suggests steps to be initiated or strengthened in the field of demand in Sagar region. The key indicators are among the general population, demand branded laptop and the problem users. The objectives of the survey:
• • • • •
To gauge the awareness of the public and their sources of information on the working executive class satisfaction on branded laptop. To assess the level of satisfaction of the public with respect to branded laptop To understand the practice of the public in terms of patronage of branded laptop, purchase of branded laptop and use of branded laptop; To evaluate the perception of the public on the importance of various type of branded laptop; and To collect the views of the public on genetically on different type of branded laptop
The objectives of this particular study are:To know the preferences of different types of branded laptops by the people of Sagar. • To study which factor influence for choosing different types of branded laptops. • To know about the level of satisfaction towards different types of branded laptops. • To compare the popularity of different companies providing branded laptops.
List of Tables & Graphs with Analysis Q.1 Please name the Laptop that comes to your mind immediately? …………………………….. ANSWERS: Options No .of respondent Percentage IBM 11 11% lenovo 14 14% HP 23 23% Dell 17 17 HCL 18 18 Compa q 17 17 Others 0 0
Cma 1 % o pq 7
o e 0 th rs %
IB 1 % M 1
le o o 1 % nv 4
H L1 % C 8
H 2% P 3 D ll 1 % e 7
Q2 Name few other Laptop? ANSWERS: (more frequent) Options No .of respondent Percentage IBM 17 17% lenovo 20 14% HP 23 23% Dell 18 18% HCL 8 8% Compa q 11 11% others 3 3%
o es 3 th r , % C ma , 1 % o pq 1
I M1 % B , 7
HL8 C, %
le oo 2 % n v, 2 D ll, 1 % e 8
H,2% P 1
Q.3. Do you prefer any particular laptop (more to buy) ? ANSWERS: Options No .of respondent Percentage IBM 13 13% lenovo 18 18% HP 23 23%
o e 7 th rs % Cma 1 % o pq 4
Dell 14 14%
HCL 11 11%
Compa q 14 14%
others 7 7%
IB 1 % M 3
le o o1 % nv 8 H L1 % C 1
D ll 1 % e 4
H 2% P 3
Q.4 Do you have any laptop for your use recently? Yes Answer- If “YES”, Options No .of respondent IBM 16 lenovo 15 HP 21 No Dell 14 HCL 13 Compa q 12 others 9
others 9% C ompaq 12%
lenov 15% o HC 13% L
D 14% ell
Q.5 Most important reason for using the particular laptop (Tick one)? Entertainment B) Service C) Business D) Price E) Brand Reliability ANSWERS: Options Entertainment Service Busines Price BrandReliability s No.of 17 31 28 10 14 respondents percentage 17% 31% 28% 10% 14%
B d eliab ran R ility 1% 4 P e1 % ric 0
E tertain en 1 % n m t 7
S ic 3 % erv e 1 B s es u in s 2% 8
Q.6. The Price range of the laptop preferred by u (in Rs.) < 30000 – 500007000030000 50000 70000 100000 ANSWERS: OPTIONS < 30000 30000 – 500007000050000 70000 100000 NO.OF 33 29 21 11 RESPONDENT
< 100000 < 100000 6
PERCENTAGE 33% 29% 21% 11% 6% <1 0 0 6 000 % 7 0 0 0 0 01 % 0 0 -1 0 0 1 <3 0 03 % 00 3 500 00 2% 0 0 -7 0 0 1 3 0 0–5 0 02 % 00 00 9 Part –B Q.7 Rate the factors in order of importance that influences you Factors Very Somewhat Moderatel Important Important y Important 17% 22% 19% 28% 10% 20% 21% 19% 18% 31% 18% 23% 13% 17% 18% 20% 22% 21% 28% 19% 13% 23% 28% 23% 19% 20% 19% Not so Not at Important all Importa nt 10% 14% 20% 21% 17% 28% 19% 17% 14% 31% 21% 11% 18% 22% 21% 18% 20% 22% Entertainment(gameoriented) Value for price Reliability Easily available Efficiency of battery Comfort Special services Quality Light in weight It is difficult to calculate it once so. Factors Entertainment(gam e oriented) Very Somewhat Moderatel Important Important y Important 17% 31% 28% Not so Not at all Important Important 10% 14% .
Entertainment(game oriented) Not at all Important 14% Not so Important 10% Very Important 17% Moderately Important 28% Somewhat Important 31% Factors Value for price Very Somewhat Moderatel Important Important y Important 22% 18% 19% Value for price Not so Not at all Important Important 20% 21% Not at all Important 21% Very Important 22% Not so Important 20% Moderately Important 19% Somewhat Important 18% .
Factors Reliability Very Somewhat Moderatel Important Important y Important 19% 23% 13% R eliability Not so Not at all Important Important 17% 28% N at all ot Important 28% Very Important 19% N so Important ot 17% Som hat ew Important 23% Moderately Important 13% Factors Easily available Very Somewhat Moderatel Important Important y Important 28% 13% 23% E ily av as ailable Not so Not at all Important Important 19% 17% N t a all Im rta 1 % o t po nt 7 Very Im rta 28 po nt % N so Im o n 1 ot p rta t 9% S e om what Im rta po nt 13 % M de o rate Im o nt ly p rta 2 3% Factors Very Somewhat Moderatel Important Important y Not so Not at all Important Important .
Important Efficiency of battery 10% 17% E fficiency of battery 28% 14% 31% Very Im portant 10% N at all Im ot portant 31% S ewhat Im om portant 17% N so Im ot portant 14% M oderately Im portant 28% Factors Comfort Very Somewhat Moderatel Important Important y Important 20% 18% 23% Comfort Not so Not at all Important Important 21% 11% Not at all Important 12% Very Important 22% Not so Important 23% Somew hat Important 19% Moderately Important 24% .
Factors Special services Very Somewhat Moderatel Important Important y Important 21% 20% 19% Special s ervices Not so Not at all Important Important 18% 22% N at all Im ot portant 22% Very Im portant 21% N so Im ot portant 18% M oderately Im portant 19% Som ewhat Im portant 20% Factors Quality Very Somewhat Moderatel Important Important y Important 19% 22% 20% Quality Not so Not at all Important Important 21% 18% N at all Im ot portant 18% Very Im portant 19% N so Im ot portant 21% Som ewhat Im portant 22% M oderately Im portant 20% .
How would you rate the laptop: (5 – Very Good.Factors Light in weight Very Somewhat Moderatel Important Important y Important 18% 21% 19% Light in weight Not so Not at all Important Important 20% 22% N at all Im ot portant 22% Very Im portant 18% N so Im ot portant 20% M oderately Im portant 19% Som ewhat Im portant 21% 8. 4 – Good. 3 – Neither Good nor Bad. 1 – Very Bad) Factors Entertainment Value for price Reliability Easily available Efficiency of battery Special services HC L 15 % 4% 10 % 15 % 17 % 12 HP 10 % 15 % 12 % 6% 25 % 20 COMP AC 18% 10% 18% 03% 20% 15% 15 % 15 % 8% 10 IB M 20 % LENO VO 16% 6% 14% 20% 10% 15% DEL L 11% 16% 15% 13% 6% 10% WIP RO 6% 18% 6% 13% 8% 10% Other(na me) 4% 20% 10% 15% 6% 8% . 2 – Bad.
so it has to be presented separately Factors Light in weight IB M 15 % lenov o 18% HP 14% Dell 12% HCL 10% Compa q 15% WIPR O 10% Other(n ame) 6% Light in weight Other(name) 6% WIPRO 10% IBM 15% Compaq 15% lenovo 18% HCL 10% Dell 12% HP 14% Factors Entertainment IB M 15 % lenov o 10% HP 18% Dell 20% HCL 16% Compa q 11% WIP RO 6% Other(na me) 4% .Quality Light in weight % 15 % 15 % % 10 % 18 % 18% 14% % 20 % 12 % 16% 10% 11% 15% 6% 10% 4% 6% For pie chart it is typical to draw in so complex.
Entertainment Other(name) 4% WIPRO 6% Compaq 11% IBM 15% lenovo 10% HCL 16% HP 18% Dell 20% Factors Value for price IB M 4% lenov o 15% HP 10% Dell HCL 6% Compa q 16% WIP RO 18% Other(na me) 20% Value for price IBM 4% Other(name) 23% lenovo 17% HP 11% WIPRO 20% Compaq 18% Dell 0% HCL 7% Factors IB M lenovo HP Dell HCL Compa q WIP RO Other(na me) .
Reliability 10 % 12% 18 % 15% 14% 15% 6% 10% Reliability Other(name) 10% WIPRO 6% IBM 10% lenovo 12% Compaq 15% HP 18% HCL 14% Dell 15% Factors Easily available IB M 15 % lenovo 6% HP 03 % Dell 15% HCL 20% Compa q 13% WIP RO 13% Other(na me) 15% Easily available Other(name) 15% IBM 15% lenovo 6% WIPRO 13% HP 3% Dell 15% Compaq 13% HCL 20% Factors IB lenovo HP Dell HCL Compa WIP Other(na .
M Efficiency of battery 17 % 25% 20 % 8% 10% q 6% RO 8% me) 6% Efficiency of battery Other(name) 6% WIPRO 8% Compaq 6% HCL 10% IBM 17% lenovo 25% Dell 8% HP 20% Factors Special services IB M 12 % lenovo 20% HP 15 % Dell 10% HCL 15% Compa q 10% WIP RO 10% Other(na me) 8% Special services Other(name) 8% WIPRO 10% IBM 12% Compaq 10% lenovo 20% HCL 15% HP 15% Dell 10% .
Factors Quality IB M 15 % lenovo 10% HP 18 % Dell 20% HCL 16% Compa q 11% WIP RO 6% Other(na me) 4% Quality Other(name) 4% WIPRO 6% Compaq 11% IBM 15% lenovo 10% HCL 16% HP 18% Dell 20% Factors Light in weight IB M 15 % lenovo 18% HP 14 % Dell 12% HCL 10% Compa q 15% WIP RO 10% Other(na me) 6% Light in weight Other(name) 6% WIPRO 10% IBM 15% Compaq 15% lenovo 18% HCL 10% Dell 12% HP 14% .
I saw advertisement for the branded laptop 14% 4. My organization choose the branded laptop 18% . Branded laptops facilities are very good 15% 3. Please check three most important reasons why you selected the branded laptop 1.10. I wanted to try something new 23% 2. Someone recommended the branded laptop 30% 5.
20% Introduction to Topic “Different branded laptop preferred by working executive” In today’s changing scenario customers are having power towards success or failure of any branded product. As our product is laptops of different brands is well known among our respondents. 20% 2. 20% 4. and it is used by our respondent in their . 20% 1. 20% 3.5.
The most familiar form of laptop is a manually operated device with one or more sets of many services. institution. The common feature of all these usages is they refer to laptop that controls a connectivity with whole world with a very few charge in all respect: audio. The term 'laptop' is also applied to telecommunications networks. So we got good response from the corporate world as well as common people. text. such as the public is using laptop in their daily life such telephone network was before a decades. Due to this companies of branded laptop and manufacturers are more focusing on changing trends and consumer demand. customer and public to the marketer through information used to identify and define marketing . Now.daily life directly or indirectly. Each set of services. business. meaning the contacts are separated and none concluding. In this topic we made a comparative study among top branded laptop’s manufacturer are as follows: HCL HP COMPAC IBM LENOVO DELL WIPRO OTHERS Methodology Marketing research Marketing is the function which links the consumer. video. features and function. or 'open'. features and function can be in one of two states: either 'closed' meaning the contacts are touching and feeling can flow between them. a days laptops are matter of consideration for users because these days they are more focusing on the changing trend and Comfort ability. etc and signifies a network that is competitive advantages over other. this helps in gaining good market share among users. animation with help of internet connection.
refine evaluate marketing actions. Research could be then used to determine if the hypothesis was correct. In some instances particularly if an experiment is run.opportunities and problems generate. As a result. The two general type of research methodologies are used witch are following:1. their strength and weakness will help the researcher to select the best suited specific problem. Conclusive research:- Conclusive research provides information that helps the executives make a rational decision. Too little is known. and much will be left to the executives judgment. especially with descriptive studies. Conclusive research studies can be classified as either descriptive or experimental. the research will only partially clarify the situation. the research in many come close to specifying the precise alternative to choose. and improve understanding of marketing as process. however about consumer reaction to marketing stimulate to permit the formulation of sound hypothesis in many specific situations. it is helpful to classify marketing research project’s on the basis of fundamental objectives of the research. emphasis is placed on finding hypothesis relative to new product’s or marketing practices that can be changed profitably. in other cases. Exploratory research:- In well established field’s of study. 2. Factors Affecting Research Design EXPLORATORY . monitor marketing performances. consideration of the different types. hypothesis usually is drawn from ideas developed or glimpsed in previous research studies or is derived from theory. much marketing research is of exploratory in nature. Research design: despite the difficulty of establishing and entirely satisfactory classification system. their applicability.
Research Instrument Structured and non structured questionnaire . Survey Of Knowledgeable Person. Case Study. c) Statistical Study. b) Case Study. Search Of Secondary Data. d) Experimentation.a) b) c) CONCLUSIVE a) Descriptive Research.
And to achieve flexibility by asking certain open ended questions. Comparative Analysis Data Collection Method: Surveys have become so common in today’s world that the average person seldom questions the idea about the useful information that can be obtained in a . Sampling method The sampling method was only survey’s personal interview. The time constraints and various other factors were also kept in mind while framing the marketing research methodology. The questionnaire was framed in such a way to get continue response. Sampling frame Sagar City Sampling unit Working & executive class people Sample size The sample size chosen was 50.
• Inability of respondent to provide information: despite willingness to co-operate. Advantages of questionnaire method: • Versatility:. Various findings of one type or another are developed and are usually seen possible after the acceptance. As a result. Almost every problem of marketing research can be approached from the questionnaire point. • Speed and cost:.particular manner. In some cases potential respondent will refuse to take the time to be interviewed or will refuse to answer some specific questions about income or very personal subjects. It has moreover better gathering activities. many persons are unable to give accurate information on questions which the interviewer would like to ask. less time is wasted in a questionnaire study. data is collected by asking questions a formal list of such questions is called a questionnaire. Disadvantages of questionnaire method: • Unwillingness of respondent to provide information: most interviews are obtained at the sufferance of the respondent. Every marketing problem involves people.probably the greatest advantage of the questionnaire method is its versatility. In questioning. Therefore ideas related to the problem and the solution can be obtained by asking these people about the problems that they are facing.questionnaire is usually faster and cheaper than observing interviewee. Findings Some Of The Findings Of Our Project: . Questionnaire: Questionnaire and observation are two basic methods of collecting data in marketing research.
27% are from magazine. Most of the respondents are using of laptop due to its best service and reliability. During non-availability of most preferred brand of branded laptop apple is in demand it contains 8%. that is 44% of respondents are come to know from media. Most of the respondents are influenced by availability (44%) and price (16%) and least influencing factor is weight (9%). the modes of awareness of laptop among respondents. Level of satisfaction among respondents towards branded laptop. • • • • • • • According To Quality The Ranking Of Switch Manufacturers Are As Follows: HP (47%): 1st Position COMPAQ(35%): 2nd Position LENOVP(25%): 3rd Position IBM (13%): 4th Position Suggestion: .e 39% are more inclined towards price sensitivity rather than the brand preference. we made a survey regarding satisfaction level and we find that 39% of respondents are satisfied with the performance of branded laptop. 17% excellent. 16% are from other and 13% respondents are know about switches from reference group. It is revealed that most of the respondents from our sample 41% are brand loyal to their preferred branded laptop despite price hike only a small proportion of respondent’s i.• Hp and compaq is the most preferred brand of laptop among respondents 55% of total sample.12% average and only 2% respondents are disappointed with the performance of branded laptop.
• In order to improve the market share. the ibm should work on price strategy. durability of product. In order to retain the market leadership. Lenovo should work on the product life cycle curve of its product and should do r&d on the [product to make its product saleable in the market. 25%. catering the needs of lower income group users. easy availability of product & should provide better quality product. As it seems ibm is working on niche market strategy. it should also plan and make strategies in order to tap the consumers from other income group. • • • • Conclusion . however. dell should also find out their loopholes. so it should continue to retain its existing users. It can have two types of pricing strategy according to the users of different segments. If hcl would like to improve its market share then it may come out with improve version of the product which are being used by hp users. especially they should work on quality aspect on their branding & easy availability of product.e. It should try to retain the market share which it already has i.
Sagar publics are friendlier and very cooperative to help us in filling this form to perform this work. Where as some of them are really needs it for their work. It was difficult to read the psychology of the people and the respondents who use branded laptop. It was really very interesting work to talking with different people daily of different level and different categories. We make it possible just due to help of our co-members and faculty member guide line which kept always hopeful and confident Thanks to Limitations . even come to know about their work . Peoples are enjoying its and some of them use it just as status symbol only. we learn to maintain patinas while talking with the people. We had done marketing research in order to know the preference of branded laptop of Sagar regarding the: “Most preferred brand laptop of executive class people of Sagar” We tried our best to find all the data’s and facts. From this survey we have discovered that existing branded laptop are good but there are many companies which are not providing particular facilities to retain their customer.Although this survey covered a relatively small number of branded laptop users and sampling of branded laptop. Due to this survey we are able to be more aware for this corporate world. Branded laptop’s markets are very big and it is in its growing stage.
Limitation on the part of respondents Some of the people were not interested in filling questionnaire. Limitation of time Availability of time was one of the biggest limitations faced. Because they are not comfortable with english language and law and order situation. Questionnaire for Survey .In every research work there are some limitations and this research is no exception. S. Others limitations Since we didn’t have any previous experience in research work and report writing so it may have lead to discrepancies in the report. Due to shortage of time we had to limit the work in its present form such as we had to limit our self in Sagar only. we had to limit our work in the present form. No…………. Limitation of cost Money was also one of limitations faced while conducting this research. Some people were engaged in their job hesitate to fill questionnaire and their personal details. some people were talking this research seriously. Our sample size was only 100.
..... 3.. 2.. If yes...... Service Brand Reliability Business The Price range of the laptop preferred by u (in Rs.Branded Laptop preferred by executive class people: Part –A 1....) < 30000 30000 – 50000 5000070000 70000100000 < 100000 Part –B 6..... a......... Most important reason for using the particular laptop (Tick one) Entertainment Price 5. …………………………………………………………………….... 4......... Do you prefer any particular laptop more to buy ?. name it.. Please name the laptop that comes to your mind immediately …………………. Rate the factors in order of importance that influences you Factors Entertainment(gameoriented) Value for price Reliability Easily available Efficiency of battery Very Somewhat Moderatel Important Important y Important Not so Not at all Important Important .... Do you have any laptop for your use recently? Yes No b........
Branded laptops facilities are very good 8. 1 – Very Bad) Factors Entertainment Value for price Reliability Easily available Efficiency of battery Special services Quality Light in weight 10. Please check three most important reasons why you selected the branded laptop 6. Monthly Income (in Rs. 3 – Neither Good nor Bad. 2 – Bad. My organization choose the branded laptop 11. I wanted to try something new 7. I saw advertisement for the branded laptop 9. How would you rate the laptop: (5 – Very Good. Gender Male Female .Comfort Special services Quality Light in weight 7. Someone recommended the branded laptop 10.) < 10000 40000 10000 – 20000 < 50000 20000 – 30000 30000 – HCL HP COMPAC IBM LENOVO DELL WIPRO Other (name) 40000 – 50000 12 . 4 – Good.
Morita discovered that Americans had trouble pronouncing that name. Japan. TTK.Sony Laptop INTRODUCTION When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves. Sony Corporation. The primary reason they did not is that the railway company Tokyo Kyuko was known as TKK. they strongly considered using their initials. digital con- . but during his visit to the United States. Another early name that was tried out for a while was "Tokyo Teletech" until Morita discovered that there was an American company already using Teletech as a brand name. One of the most recognized brand names in the world today. One was the Latin word Sonus which is the root of "sonic" and "sound" and the other was "sonny". a familiar term used in 1950s America to call a boy. The company occasionally used the acronym "Totsuko" in Japan. The name "Sony" was chosen for the brand as a mix of two words. consistent dedication to customer satisfaction and unparalleled standards of service. superior quality. Sony India is recognized as a benchmark for new age technology. established its India operations in November 1994. In a span of 12 years Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. focusing on the sales and marketing of Sony products in the country. With relentless commitment to quality.
A distinctive feature of Sony’s service is its highly motivated and welltrained staff that provides the kind of attentive and sensitive service that is rare today. Business and Professional products. Sony hi-fi. and often including a battery. Sony India also has a strong service presence across the country with 21 company owned and 172 authorized service centers. Cyber-shot‚ WEGA. VAIO. Manned by customer friendly and informed sales persons. and/or a pointing stick). Walkman. also known as a trackpad. Sony’s exclusive stores ‘Sony World’ are fast becoming the most visible face of the company in India.cepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry. In India. a pointing device (a touchpad. Sony has established it self as a value leader across its various product categories of Audio/Visual Entertainment products. Xplod. a keyboard. A laptop is a personal computer designed for mobile use and small and light enough to sit on a person's lap while in use. Information and Communications‚ Recording Media. 215 Sony World and Sony Exclusive outlets and 21 direct branch locations. speakers. including a display. Sony is committed to ensuring that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment – experiences which are ‘like no other’ . Sony has its footprint across all major towns and cities through a distribution network comprising of over 7000 channel partners. Handycam. A laptop integrates most of the typical components of a desktop computer. Memory stick‚ PlayStation an AIWA. into a single small and light . With brands names such as BRAVIA.
. older laptops were usually heavier. 17" display) and up. it was Ibuka's company that made them commercially successful for the first time. 13" display) to 15x11 inches (39x28cm. depending on the configuration and power management of the computer. In the early 1950s. Although the American companies Regency and Texas Instruments built the first transistor radios. He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications. Laptops are usually shaped like a large notebook with thicknesses between 0. Modern laptops weigh 3 to 12 pounds (1. he was joined by his colleague Akio Morita and they founded a company called Tokyo Tsushin Kogyo K.4 kg). In August 1955.7–1.K. The next year. Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor. Japan's first commercially produced transistor radio. HISTORY In late 1945. which translates in English to Tokyo Telecommunications Engineering Corporation. Tokyo Telecommunications Engineering released the Sony TR-55. Most laptops are designed in the flip form factor to protect the screen and the keyboard when closed. Ibuka and Morita looked to apply it to communications. after World War II. Masaru Ibuka started a radio repair shop in a bomb-damaged department store building in Nihonbashi of Tokyo.5 inches (18–38 mm) and dimensions ranging from 10x8 inches (27x22cm. .unit.4 to 5. The rechargeable battery (if present) is charged from an AC adapter and typically stores enough energy to run the laptop for two to three hours in its initial state. The company built Japan's first tape recorder called the Type-G.
It’s stylish slim design and long-running battery will impress anyone. Advanced VAIO expertise has created a lighter and slimmer mobile PC that’s also durable. push-pull output and greatly improved sound quality. the TR-72 continued to be a popular seller into the early sixties.2 cm) VAIO X (Black) • Intel® Atom™ Processor Z550 (2 GHz. VPCX117LG/B 11. VAIO Display Premium.2 cm) wide (WXGA: 1366 x 768) . VAIO™ Laptop & Computer • X Series VAIO X Series features an extremely thin 13.1 (28.1 (28. Featuring six transistors. a product that won favor both within Japan and in export markets.9mm profile. including Canada. HT Technology supported) • Genuine Windows® 7 Professional (32-bit) • 11. Australia. They followed up in December of the same year by releasing the Sony TR-72. the Netherlands and Germany. .
The company was formed by Rod Canion.11b/g/Draft n Compaq Compaq Computer Corporation is an American personal computer company founded in 1982. Compaq existed as an independent corporation until 2002. Jim Harris and Bill Murto. Prior to its takeover the company was headquartered in northwest unincorporated Harris County. United States. when it was acquired for $25 billion by HewlettPackard. Texas. The name "COMPAQ" was derived from "Compatibility and Quality". Once the largest supplier of personal computing systems in the world.LED backlight • All for extremely thin and light • Extremely long Battery life • Integrated Wireless LAN IEEE 802. Jim Harris and Bill Murto — former Texas Instruments senior managers. as at its formation Compaq produced some of the first IBM PC compatible computers. three senior managers from semiconductor manufacturer Texas . Compaq was founded in February 1982 by Rod Canion. History 1980s Early Compaq logo.
It was released in March 1983 at $2995.Instruments. "Mac" McLoughlin (another long time IBM executive) led the company's field sales organization after starting up the Western U. The only part which had to be duplicated was the BIOS. Brendan A. House of Pies. In the United States. It was a commercial success. who was the company's chief marketing officer in the early years.000 units in its first year and generating $111 million in sales revenue. who served for many years as SVP of GM North America. These gifted executives. It was the second IBM PC compatible. . Douglas Johns. Area of Operations. The Compaq Portable was one of the progenitors of today's laptop. The Compaq Portable was the first in the range of the Compaq Portable series. considerably more affordable than the Canadian Hyperion. The original Compaq PC was first sketched out on a placemat by the founders while dining in a local Houston restaurant. Cooley. Each invested $1. another former IBMer. some called it a "suitcase computer" for its size and the look of its case. along with other key contributors.S. selling 53. Cooley. and Gary Stimac. when Swavely retired. Compaq Portable Compaq Portable In November 1982 Compaq announced their first product. Microsoft had kept the right to license the operating system to other computer manufacturers. the Compaq Portable. being capable of running all software that would run on an IBM PC. Two key marketing executives in Compaq's early years. Other key executives responsible for the company's meteoric growth in the late 80s and early 90s were Ross A.000 to form the company. Furthermore. Their first venture capital came from Ben Rosen and Sevin Rosen Funds. a portable IBM PC compatible personal computer. helped the company with the IBM Corporation in all personal computer sales categories. Steven Flannigan. Jim D'Arezzo and Sparky Sparks. had come from IBM's PC Group. later passing along that responsibility to Mr. including Kevin Ellington. and eventually ran the North America organization. Michael Swavely. Compaq was able to market a legal IBM clone because IBM mostly used "off the shelf" parts for their PC. after many predicted that none could compete with the behemoth.
Deskpro 386 When Compaq introduced the first PC based on Intel's new 80386 microprocessor. from this market[. Compaq acquired Digital . they began a period of increasing performance leadership over IBM. in the early 1990s Compaq entered the retail computer market with the Presario. in 1986.which Compaq did legally by using clean room reverse engineering for $1 million. most notably IBM and Packard Bell. designed in reaction to IBM's MCA (MicroChannel Architecture). In 1997. also capable of running IBM software. but also the first product to feature the EISA bus. Deskpro On June 28. the Compaq Deskpro 386. The price war resulting from Compaq's actions ultimately drove numerous competitors. Phoenix Technologies were the first to follow their lead. In order to maintain the prices it wanted. and was one of the first manufacturers in the mid-1990s to market a sub-$1000 PC. Compaq shelved the idea of cloning MCA and formed an alliance with HP and seven others to develop EISA. This acquisition instantly gave Compaq a presence in the higher end business computing market. Prior to developing EISA. Systempro This technical leadership and the rivalry with IBM was emphasized when the Systempro server was launched in late 1989 . This was the first of the Compaq Deskpro line of computers. then sold their version to the PC clone manufacturers. Compaq invested significant resources into reverse engineering MCA.this was a true server product with standard support for a second CPU and RAID. but by that time Compaq was the 386 supplier of choice and IBM had lost its image of technical leadership. who were not yet using this processor. a 16-bit desktop computer using an Intel 8086 microprocessor running at 7. Compaq bought Tandem Computers. It was considerably faster than an IBM PC and was. but soon "clone BIOSes" were available from many other companies who reversed engineered IBM's design. After significant research. Compaq became the first top-tier computer manufacturer to utilize CPUs from AMD and Cyrix. In 1998. 1984 Compaq released the Compaq Deskpro. known for their NonStop server line.14 MHz. An IBM machine eventually reached the market seven months later. like the Compaq Portable. 1990s At the same time as they began to dominate the server market.
In 1998. publicly opposed the deal. or indeed how the three dramatically different cultures could work as a single entity.000. The land had fifteen office buildings. and allegations of vote buying (primarily involving an alleged last-second back-room deal with Deutsche Bank) haunted the new company. had little vision for what the combined companies should do. a product conference center. HP had agreed to pay Deutsche Bank $1 million guaranteed. Numerous large HP shareholders. Compaq engaged in a merger with Hewlett-Packard. On August 19. warehouses. Deutsche Bank consented without admitting or denying the findings. at the time. 2003. CEO Eckhard Pfeiffer. the leading company in the previous generation of minicomputers during the 1970s and early 1980s.Equipment Corporation. The merger was approved only after the narrowest of margins. who engineered both mergers. mechanical laboratories. Compaq agreed to promote and sell NaviSite Web hosting services. and Compaq struggled as a result. Compaq also signed new sales and equipment alliance with NaviSite. Texas. Unfortunately for the company. and another $1 million contingent upon approval of the merger. including Walter Hewlett. Merger with HP In 2001. the United States Securities and Exchange Commission charged Deutsche Bank with failing to disclose a material conflict of interest in its voting of client proxies for the merger and imposed a civil penalty of $750. Compaq's headquarters complex consisted of 80 acres of land in unincorporated northwest Harris County. and chemical handling facilities. This acquisition made Compaq. seven manufacturing buildings. who had been serving as Compaq's CIO. . the second largest computer maker in the world in terms of revenue. During November 1999. which resulted in an impassioned public proxy battle between those for and against the deal. Under the pact. In return. Compaq began to work with Microsoft to create the first in a line of small-scale. Pfeiffer was forced out as CEO in 1999 in a coup led by board chairman Ben Rosen and was succeeded by Michael Capellas. NaviSite took Compaq as a preferred provider for its storage and Intel-based servers. Capellas was able to restore some of the luster lost in the latter part of the Pfeiffer era. an employee cafeteria. but the company still struggled against lower-cost competitors such as Dell. It was subsequently disclosed that HP had retained Deutsche Bank's investment banking division in January 2002 to assist in the merger. web-based computer systems called MSN Companions.
Carly Fiorina. leading it to be purchased by Verizon. All Compaq computers now ship with HP software. HP. HP's business computers line was discontinued in favour of the Compaq Evo line. In late 2005. notably Compaq Presario PCs. the merging of stagnant Compaq with HP's lucrative printing and imaging division was criticized as that overshadowed the latter's profitability. In addition. HP's PC segment has since been reinvigorated and now generates more revenue than the traditionally more profitable printers Most Compaq products have been re-branded with the HP nameplate. Mark Hurd was hired as CEO. Hurd separated the PC division from the imaging and printing division. added Capellas's responsibilities to her own. and Tandem employees. Fiorina helmed HP for nearly three years after Capellas left. HP reshuffled its business line notebooks. In February 2005. which was rebranded HP Compaq. such as the company's market leading ProLiant server line. In May 2007. but several months afterwards. the Chairman and CEO of HP.Before the merger. the "HP ProBook" filled out HP's low end business lineup. The "Compaq" name from its "HP Compaq" series was originally used for all of HP's business and budget notebooks. it soon lost the lead and further market share to Dell. Compaq's ticker symbol was CPQ. HPQ seemed to find its feet under the new leadership of Mark Hurd. its stock price generally declined and profits did not perk up. Former Compaq CEO Capellas was mentioned by some as a potential successor. which were renamed HP iPAQ. the "HP EliteBook" line became the top of the business notebook lineup while the "HP Compaq b series" became its middle business line. DEC. In 2008. As of early 2009. HP's Jornada PDAs were replaced by Compaq iPAQ PDAs. . the Board of Directors ousted Fiorina. HP laid off thousands of former Compaq. while the Compaq brand remains on only some consumer-oriented products. Post merger Capellas left the company after serving less than a year as President of HP to become CEO of MCI Worldcom. HP in a press release announced a new logo for their Compaq Division to be placed on the new model Compaq Presarios. However. This was melded with Hewlett-Packard's previous symbol (HWP) to create the current symbol of HPQ. Though the merger initially made it the number one PC maker. At this same time Dell seemed to be faltering and HPQ took back the #1 sales position.
performance never looked this good. Lenovo and Toshiba. especially in China where it was founded. it also sponsored the Williams Formula One team when it was still powered by BMW engines. Products Combining performance with elegance. Before its merger with HP. the Versatile Performance category from HP Pavilion Notebook PCs (dv series except dv2) redefines innovation with a touch of class. is a new competitor. which purchased IBM's personal computer business in 2005. Originally the company competed against IBM. Acer. Compaq sponsored Bradford Bulls Rugby League club. . making affordable IBM PC compatibles often cheaper and faster than the IBM alternative. Lenovo.In 2009. HP sold part of Compaq's former headquarters to the Lone Star College System. Sponsorship Compaq sponsored Queens Park Rangers Football Club from 1994 to 1996. Competitors HP primarily competes against computer manufacturers including Dell. during their most recent two seasons as a Premier League club. Simply put. Entertain yourself with endless multimedia content wherever you are thanks to HP MediaSmart technology.
thanks to extended battery life and abundant storage capacity. HCL Laptop INTRODUCTION HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 5 billion. HCL has global partnerships with several leading Fortune 1000 firms.hcltech. Its range of offerings span R&D and Technology Services.hclinfosystems. IT Hardware.in) The 3 decade old enterprise. The HCL team comprises 60. And wherever you are. HP Pavilion dm3 and HP Pavilion dv2) pack serious punch when it comes to on-the-go performance. including several IT and Technology majors. Systems Integration and Distribution of Technology and Telecom products in India. . founded in 1976. Remote Infrastructure Management. The HCL Enterprise comprises two companies listed in India. is one of India's original IT garage start ups. HCL Technologies ( www.com ) and HCL Infosystems (www. Enterprise and Applications Consulting. The Thin and Light range of notebooks (HP Pavilion dm1. BPO services. you can be sure to enjoy absolute entertainment in HD quality. operating across 26 countries including 500 points of presence in India.000 professionals of diverse nationalities.Don’t be fooled by its slim appearance.
IT Infrastructure Services. The HCL team comprises over 60. This micro-computer virtually gave birth to the Indian computer industry. BPO. HISTORY Developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC – in 1978. born out of a Delhi "barsaati".across a wide range of focused industry verticals. three years ahead of Sun and HP.000 professionals of diverse nationalities.LEADERSHIP Shiv Nadar Founder . HCL has stayed a true Pioneer of Modern Computing. That vision in 1976. and distribution of ICT products . which was hitherto known as the pioneer in modern computing made the advent into software development. Systems Integration. to working on the Boeing Dreamliner's Flight Management Systems now. has resulted 3 decades later in a $5 billion global transformational technology enterprise today. including leading IT and Technology firms. HCL. akin to a garage start-up. who operate from 26 countries including over 500 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms. Shiv Nadar led a young team which passionately believed in and bet on the growth of the IT industry. Chairman & Chief Strategy Officer .HCL Technologies At a time when India had a total of 250 computers. Custom & Package Applications. HCL's in-depth knowledge of Unix led to the development of a fine grained multi-processor Unix in 1988. From designing India's first PC at the same time as global IT peers in 1978. and. Along with the swiftly growing software technology industry. . HCL's range of offerings spans Product Engineering.HCL. IT Hardware.
HCL sells more PCs in India than any other brand. Today. HCL ME LAPTOP G3843 HCL ME LAPTOP G3845 . runs Northern Ireland's largest BPO operation.HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services arena. and manages the network for Asia's largest stock exchange network apart from designing zero visibility landing systems to land the world's most popular airplane. And this it does across 23 countries and across 360 service locations in India.
000 USD in seed money and the determination to turn their research into successful products. China had a vision to create a company that would bring the advantages of information technology to the Chinese people. Lenovo is encouraging people around the world to make an impact. 11 computer scientists in Beijing. Today. one-story bungalow in Beijing. but the company’s own history.HCL ME LAPTOP Z3939 HCL ME LAPTOP Z3964 Lenovo Laptop START OF LENOVO “Hope through Entrepreneurship” tells not just the story of Lenovo’s corporate social investments. With approximately $25. this team opened their business in a loaned space – a small. In 1984. As Lenovo’s technology helps bridge the physical .
2 billion in the most recent fiscal year ended March 2004.2000: Legend shares peak at HK$14.75 on March 6. Given Lenovo’s history and the nature of its business.2003: The Company changes brand name to Lenovo from Legend to avoid infringement of overseas brands. . The company says it is preparing for expansion outside China. Through microfinance institutions such as Opportunity International. Legend sales reach a peak of HK$27.2 billion in the fiscal year ended March 2001 and decline to HK$23. Asia. Lenovo is helping provide crucial loans to help disadvantaged people in countries such as Africa.gap among different parts of the world. the company’s goal is to do the same through its social investments. the company focuses on helping people around the world transform their lives and their communities. History The following is a brief history of Lenovo: . To do this.2001: Dell takes the largest share of the worldwide PC market for the first time. . Latin America and Eastern Europe. which has overtaken Japan . Lenovo supports organizations that encourage business development and social entrepreneurship.
2004: Lenovo says it's in talks with a major international company about a possible acquisition. Lenovo's sales of services and hand-held electronics grow the fastest of all its products in the most recent two fiscal years. each at an average rate that roughly quadruples. Computer sales rise at an average rate of 9 percent in the same period. 2004: Lenovo's purchase of IBM's personal computer business formally announced in Beijing yesterday.3 percent for Dell. compared with 7. according to market researcher IDC Corp. the New York Times reports. Lenovo's first-quarter PC shipment growth in China lags rivals such as Dell.December 8.December 3. Time Warner Inc. . the world's largest media company. . Acquisition expected to be completed in the second quarter of 2005. compared with 52 percent for Dell. China accounts for 99 percent of Lenovo's sales in fiscal year ended March 2004 and 98 percent in the previous 12-month period.to become the world's second-largest PC market. The US remains the world's largest PC market. . 2004: IBM in discussions with Lenovo about the sale of its PC business. Lenovo's Asian shipments rise 19 percent.December 7. on January 7 exits a US$50 million Internet venture in China with Lenovo. .2004: The Company changes its name to Lenovo Group. Lenovo has a 10. .9 percent share of the Asian market excluding Japan.
Subha Yadav (Lecturer OF M.A.CERTIFICATE The project report titled “PRODUCT PROFILE SURVEY REPORT ON TOP FIVE COMPANIES OF LAPTOP” Prepared by Anupriya Jain. Language 3. . SAGAR) for the partial fulfillment of the degree of Master of Business Administration is satisfactory in respect of :Comments By Examiner 1. under the guidance and supervision of Mrs. Embodies the original work of the candidate. Parul Guru & Miss. 4. SVNIT COLLEGE. Deptt. Contents and presentation of the subject matter 2.B. Submission within due date Supervisor Head of Deptt.
conduct under the supervision of MISS.O. Of SVNIT COLLEGE. Deptt.A.To the best of my knowledge the report does not contain any work which has been submitted for the award of any degree. Sagar . .B. anywhere.Signature of Examiner Supervisor Signature of Signature of H. SUBHA YADAV (Lecturer OF M.D. Hari Singh Gour University. DECLARATION BY CANDIDATE DATE: __________ I declare that the project report on “PRODUCT PROFILE SURVEY REPORT ON TOP FIVE COMPANIES OF LAPTOP ” is my own work. SAGAR) Affiliated to Dr.
SAGAR) affiliated Dr.A. PREMESH GAUTAM (H. Sagar for giving me opportunity to prepare a project report on the “PRODUCT PROFILE SURVEY REPORT ON TOP FIVE COMPANIES OF LAPTOP" which I have done. Of MBA DEPTT.D. I express my deep sense of gratitude to MISS. Of SVNIT COLLEGE. SVNIT COLLEGE. but the precious guidance provided by my teachers made this job enjoyable and a nice learning experience. A great deal of motivation.Signature of the Candidate ANUPRIYA JAIN MBA 1st Semester ACKNOWLEDGEMENTS I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this research work by sharing their valuable time and knowledge. . Deptt. guidance and her valuable suggestion to under take this study. SUBHA YADAV (Lecturer OF M. direction and hard work was require to complete the report. Sagar) for her constant encouragement.B.O. Hari Singh Gour University. It is my proud privilege to express my deep sense regards to the DR.
ANUPRIYA JAIN M. friends and family members for their outstanding support and guidance. .I am also grateful to my faculty members & customers. B. 1ST Sem. A.
graphs. The main aim of the survey report was to determine the “PRODUCT PROFILE SURVEY REPORT ON TOP FIVE COMPANIES OF LAPTOP" .PREFACE The project report has an objective to get the MBA student familiar with real life business situation and gives an opportunity to the student of understand the theoretical concepts of marketing and finance in practical way. In today’s world “Consumer is the King” consumer test and preference go alone way in the actual sales of the product. I tried my best to express the report through satisfactional representation. . The report of the survey carried in the city of Sagar on various Laptop Companies are available . Every research work has to deal with various people in concern organization and each of them have their own opinion and thinking about various topics. pie diagrams etc. and it helped me to enhance my knowledge I am extremely happy to place before our esteemed teachers.