STUDY ON CONSUMER PREFERENCES TOWARDS NESTLE FOOD PRODUCTS IN CHANDIGARH

Submitted to CGC, GHARAUN MOHALI Affiliated To Punjab Technical University, Jalandhar As the part of curriculum, Work Shop on Research Methodology For the degree of Master of Business Administration BY MAALVIKA VYAS ASHWINDER KAUR SWATI SOOD

CERTIFICATE
This is to certify that the Research project, “A Study on Consumer Preferences Towards Selected Nestle Food Products in chandigarh” submitted in fulfillment of the requirements for the degree of Master of Business Administration, at CGC, GHARAUN affiliated to Punjab Technical University, Jalandhar, is a bonafide research work carried out by Maalvika vyas,ashwinder kaur,swati sood, under my supervision and that no part of this research project has been submitted for any other degree. The assistance and help received during the course of investigation has been fully acknowledged.

MR. PROMOD KUMAR ASSOCIATE PROFSSEOR CGC, GHARAUN

ACKNOWLEDGMENT

The success of any project depends upon the hard work and endeavor of not one but many, and this project is no expectation. Acknowledgement any one in mere words is a very difficult job. We would like to pay my sincere thanks to those entire people who helped us during this project work with their able guidance and invaluable advice. First and foremost, we convey our gratitude to MR. PROMOD KUMAR (ASSOCIATE PROFFERSOR) for providing the opportunity to do a research project on the topic ‘To study the impact of advertisement on television on buying behavior of customers.

MAALVIKA VYAS ASHWINDER KAUR SWATI SOOD (CGC, GHARAUN )

Maggi and Coffee while they are satisfied with Milk products.V. sauces and soups. chocolates. Signature of Major Advisor Signature of the Student . Among the various kinds of advertisement media. Soups and Sauces. “Study on Consumer Preferences Towards Selected Nestle Food Products in Chandigarh”. milk products. While taking a purchase decision. and magazines influences the respondents more in their decisions to buy Nestle Products. It was found that majority of the respondents used magi followed by coffee. has been carried out with the objectives to study the consumer preferences and satisfaction level towards selected Nestle food products in chandigarh.ABSTRACT The project entitled. respondents gave more importance to taste. T. to study the influence of factors and advertisement media affecting purchase decisions of consumers regarding Nestle food products and to study the effect of price variations on the buying decisions. Also it was found that majority of the respondents were not affected with the changes in prices of Nestle products. good quality and price. It has also been found out that the respondents are highly satisfied with Chocolates.

CONTENTS CHAPTER TOPIC I INTRODUCTION II OBJECTIVE OF RESERACH III RESEARCH METHODOLOGY IV RESULTS AND FINDINGS BIBLIOGRAPHY ANNEXURE .

Founded in 1867 on the shores of Lake Geneva in Vevey. Farine Lactée Henri Nestlé was being sold in much of Europe. Nestlé's production had more than doubled. . a pharmacist. People quickly recognized the value of the new product. From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905. Nestlé’s first Product was "Farine Lactee Nestle". Switzerland was founded in 1866 by Henri Nestlé and is today the world's biggest food and Beverage Company. By the early 1900s. In 2001. Britain. the company was operating factories in the United States. the Nestle worldwide was 230. Switzerland. 1905-1918 In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. after Nestlé's new formula saved the child's life. the company operated 468 factories in 84 countries.000 products to millions of consumers universally. developed a food for babies who were unable to breastfeed. and soon. an infant cereal specially formulated by Henri Nestle to provide and improve infant nutrition. Nestle has grown to become the world's largest and most diversified Food Company and is about twice the size of its nearest competitor in the food and beverages sector.CHAPTER-I INTRODUCTION 1. Germany and Spain. 1866 -1905 In the 1860s Henri Nestlé. By the end of the war.1 About the Nestle Company: History: Nestlé with headquarters in Vevey. spent US $650 million on research and development and offered over 8. World War I created new demand for dairy products in the form of government contracts. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes.000 strong.

However. the most important being American food giant Carnation. Ironically. In 1947 came the merger with Maggi seasonings and soups. 1981 -1996 Nestlé divested a number of businesses1980 / 1984. Libby's (1971) and Stouffer's (1973). Profits dropped from $20 million in 1938 to $6 million in 1939. Nestlé's management responded quickly. which was a staple drink of the US military. with chocolate the Company's second most important activity 1938 -1944 Nestlé felt the effects of World War II immediately.1918 -1938 After the war Government contracts dried up and consumers switched back to fresh milk. streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products. Growth accelerated and companies were acquired. Nestlé made its second venture outside the food industry by acquiring Alcon Laboratories Inc. Crosse & Blackwell followed in 1950. as did Findus (1963). In 1984. 1944 -1975 The end of World War II was the beginning of a dynamic phase for Nestlé. the war helped with the introduction of the Company's newest product. Nestlé's production and sales rose in the wartime economy. particularly Latin America. Nescafe. Nestlé's improved bottom line allowed the Company to launch a new round of acquisitions. 1975 -1981 Nestlé's growth in the developing world partially offset a slowdown in the Company's traditional markets. Factories were established in developing countries. Diversification came with a shareholding in L'Oréal in 1974. .

consumers. Since 1996 there have been acquisitions including San Pellegrino (1997). employees. Inc. cultural and religious practices: • Nestlé's business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders. the Nestlé Company has aimed to build a business based on sound human values and principles. as a general rule. • • Nestlé believes that. and in August.6bn acquisition was announced of Chef America. legislation is the most effective safeguard of responsible conduct.S. Nestlé is committed to the following Business Principles in all countries. 1. Nestlé recognizes that its consumers have a sincere and legitimate interest in the behavior. • Nestlé does not favor short-term profit at the expense of successful long-term business development. a USD 2. conduct and the responsible attitude of its management and . beliefs and actions of the Company behind brands in which they place their trust.2 BUSINESS PRINCIPLES: Since Henri Nestlé developed the first milk food for infants in 1867. • Nestlé is conscious of the fact that the success of a corporation is a reflection of the professionalism. additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization. and saved the life of a neighbor’s child. and that without its consumers the Company would not exist. although in certain areas. both in 2002: in July. and business partners.1996+ The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas. ice cream business into Dreyer's. There were two major acquisitions in North America. Spillers Petfoods (1998) and Ralston Purina (2002). taking into account local legislation. Nestlé merged its U.

A 51% subsidiary of Nestle SA of Switzerland.000 million across India. Nestle Butter. a large number of co-packers.employees.3NESTLE INDIA LTD. MilkyBar. Maggi. Therefore recruitment of the right people and ongoing training and development are crucial. nutrition and wellness through its product offerings. About Nestle India Ltd. Cerelac. 58% subsidiary of Nestle SA. milk products and noodles.500 employees and market capitalisation of nearly Rs 50. Nestea and Kit Kat and in the recent years the company has also introduced products of daily consumption and use such as Nestle Milk. Nestlé has been a partner in India’s growth for over nine decades and has built a very special relationship of trust and commitment with the people of India. Nestle India manufactures products of truly international quality under internationally famous Brand names such as Nescafe. It has also consolidated its presence in chocolates & confectionery and dairy products. Nestle India is a vibrant company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction.. Munch and Pure Life. BarOne. 3. of Switzerland is among the largest branded food player in the country with leading market shares in instant coffee. Nescafe. Nestlé India was born in 1912 and over the past nine decades has become a household name in the country. Today it has six factories. Nestle Dahi. Kitkat. Nestum. infant foods. Maggie. The Company continuously focuses its efforts to better understand the changing lifestyles of modern India and anticipate consumer needs in order to provide convenience. 20477 Mio. Nestlé’s popular brands include Cerelac. Milo. The Company employs over 3500 people and for the full year 2002 Nestle India recorded net sales of Rs. Nestle India Ltd. Nestle Fruit 'n milk ready to drink beverage and Nestle Pure Life bottled drinking water. The culture of innovation and renovation within the Company and access to the . • Nestlé continues to maintain its commitment to follow and respect all applicable local laws in each of its markets 1.

pickles and other culinary aids. The company is also setting up 'Café Nescafe' and 'Coffee Corners' across metros and mini-metros in India.Nestle Choco Stick. tea. Over the years. sauces. cream. Nescafe. For almost two decades there were no new additions of manufacturing facilities due to restrictive policy environment. 14% and other.7 Nestle India Limited: Principal Activities The Company's principal activities are to manufacture and distribute food products. Nepal and Bhutan. Choladi. Milk products and nutrition accounted for 43% of 2001 gross revenues. prepared dishes and cooking aids. soluable beverage powder. The company has major presence in instant coffee. The food products include milk and nutrition. new tomato and curry flavours in Maggi Noodles. Switzerland. a soft chewy fudge Milkybar Choo and Nestea iced tea. nominal. Kit Kat. 14%. 29%. Nassau. The company set up another factory at Cherambadi in Tamil Nadu. coffee blends. The products of the Company are exported to Russia. Samalkha. The Company's plants are located at Moga. Bahama Islands. Nanjangud. chocolate. The company set up its . cereals and cooking aids. soluable beverage powder. a wholly owned subsidiary of Nestle Holdings Ltd. with a presence of over a century promoted by Nestle Alimentana. Nestle is one of the oldest food MNC operating in India. However. chocolates and confectionery. curd. for manufacture of infant foods. coffee etc.. the company has added four manufacturing locations since 1989. Nestle has built an excellent product range in the food industry having some top brands like Maggie.Nestlé Group’s proprietary technology/brands. Recent Launches: Our recently launched products include. Ponda and Bicholim. a new confectionery . Nestle started its manufacturing operations with Milkmaid in 1962 at Moga factory. Maggie noodles. chocolate and confectionery. expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts 1. Cerelac etc.

3 per cent to 40. Nestle also exports tea where its 100 per cent EOU at Choladi manufactures instant tea. pharmaceutical products (ophthalmic. Asia and Oceania Business The company's major products can be categorized into beverages (Coffee. is one of the leading companies in the global foods industry. Beverages Beverages like coffee. which is exported to USA and Japan. surgical instruments etc). Nestlé’s market share in the coffee segment has increased from 36. malted beverage). a brown-malted beverage. The principal activities of the group encompass beverages (with Nescafe as the flagship brand). In the tea segment Nestlé’s 'Tasters Choice' tea positioned in the premium segment. new product introductions and tapping the overseas markets. It has a total number of 509 factories out of which 220 are located in Europe. The Parent The company derives a strong support from its parent company in terms of R&D. cooking aids. milk products. the Ponda (Goa) factory in 1995 and its sixth manufacturing unit in 1997 at Bicholim in Goa. milk products. has a minuscule market share. tea and health drinks contribute to 30 per cent of Nestlé’s turnover. bakery products.Nanjangad (Karnataka) factory in 1989 and the Samlakha (Haryana) factory in 1992.2 per cent by the end of 2000. Few years back Nestle entered the malted beverages market with the launch of Milo. 153 in America and 136 in Africa. The company also exports coffee and tea and is one of the largest coffee exporters in the country. Nescafe dominates the premium instant coffee segment. The group has a presence in 83 countries worldwide. confectioneries. processed foods. The company has launched . Nestlé’s other coffee brands are Sunrise Premium and Sunrise Extra. However this market was affected in 1999 due to the Russian crisis and has been slowly recovering in the last one year. which have been brought under the Nescafe name to leverage on the existing equity of the brand. Nestle S A Switzerland. chocolates & confectionery and other processed food products. Milo has been slowly consolidating its position in its segment. chocolates.

For ensuring regular procurement of good quality milk. Nestle has a 80 per cent market share in the baby cereal segment with its Cerelac and Nestum brands. Other brands include Milky Bar. The company launched a new brand Munch in the last quarter of 1999. Maggie noodle sales volumes declined in 1998 as consumers rejected a reformulated taste. Nestle re-launched . sweetened condensed milk and ready to cook mixes for traditional Indian sweets sold under the Milkmaid brand. Nestle has also markets some of its imported brands like Quality Street. Since then it has built a good product range covering almost all segments of the market The Kitkat brand is the largest selling chocolate brand in the world. Nestle Bar-One. Chocolates & Confectionery Nestle forayed into chocolates & confectionery in 1990. All sugar confectionery products are being re-launched under the umbrella brand Allen's. launched in 1998. Frootos and Milkybar Éclairs. which has been quite well in the market. Infant milk powder. etc. Nestle Crunch. Infant food/ milk products Milk based products and baby food contributes to 27 per cent of Nestlé’s turnover. Nestle Rich Dark. Other milk products include dairy whiteners sold under the EveryDay and Tea Mate brands.two new milk drinks -Nestle Growing Up Milk and Nestle Cereal Milk Drink during the year. Nestle has developed a network around its Moga factory for collection of fresh milk everyday from the farmers. The company also markets ghee under the Everyday brand. Baby food accounts for 10 per cent of turnover. In the recent past the company has entered the liquid mild segment under the brand name Pure Milk. Nestle Marbles. Culinary Ready to cook food/ cooking aides are sold under the umbrella brand name Maggie. Nestle has about 79 per cent market share in the instant noodle segment. Lions and After Eight. sold under the Lactogen and Nestogen brands have about 75 per cent market share. Nestlé’s sugar confectionery portfolio consists of Polo and three new confectionery products Allen's Soothers.

mounted on the shrink sleeve. Nestle is broadbasing its portfolio by entering the packaged liquid milk and purified water. the company posted a 29 per cent topline growth in the first quarter ending March 2001 at Rs 451 crore. culinary products (from Indo Nissin Foods. the company sees them as a strategic and will support them on a sustained basis.74 per cent despite increased costs incurred to introduce new products in the milk and water businesses. seasonings. ready-to -cook gravy/sauces. 12 and comes with a unique tamper evident 3 D hologram seal. PERRIER and SAN PELLEGRINO. as well as traditional Indian foods such as pickles and instant snack mixes. New taste variants like Maggie Cup O Soup. Hindustan Lever and Dabur).6 crore. But the profitability has improved significantly with the bottomline showing a 40 per cent growth to Rs 39. Nestle has targeted a No. 1. these products would help in expanding its reach as well as compliment its existing distribution network. sold under the umbrella brand Maggie. Though the investments are quite high.8 Operations Nestle faces stiff competition in every segment from majors like Cadbury in chocolates. 2 slot in this market in the next two years time. This segment would take some time to give returns to the company and may be a drag on its profit. Other products. Operating margin has improved to 17.Maggie noodles with old formulation in Mar '99. it launched Maggi cubes in prawn flavour to cater to tastes in coastal markets and was received well. soups. investments in these businesses in the initial years are likely to run ahead of returns. The product was launched in a one-litre pack priced at Rs. The main reason for this is the sharp declines in the prices of key inputs such as cocoa and green coffee and the company's . Nestle entered another low margin market of bottled water under the brand name Pure Life. The company has also launched two of its premium brands in water viz. However the brand faces tough competition from Japanese player Indo Nissin Foods' Top Ramen Noodles. Since the company's products are well entrenched in the urban markets. However. are tomato ketchup. Maggie Simple Soup have been launched last year. Given that both are highly competitive categories in India.13 per cent from 14. Bottled Water Apart from the milk segment. During the year2000.

. The profitability is expected to get a further boost due to the recent sops announced in the budget for the food processing industry CHAPTER-II Objectives of the Research  To study the consumer preferences towards selected Nestle food Chandigarh.  To study the effect of price variations on the buying decisions of the consumers.ability to concentrate on a product mix with high margins.  To study the satisfaction level towards the Nestle food products products in  To study the influence of advertisement media affecting purchase decisions of  consumers regarding Nestle food products.

selection criteria of research methods used in context of research study and explanation of using a particular method. In this research. Primary data is collected through well-structured and unbiased questionnaire. It constitutes the blueprint for the collection. both Primary and secondary data has been used. . It is the conceptual structure within which research is conducted. which is collected afresh and for the first.2 Data Collection: For the purpose of this research.1 Research Design: A Research Design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. 3. time and thus happens to be original in character. It constitutes of the research methods. Primary data is the data. “Consumer Preferences Towards Selected Nestle Food Products In chandigarh” Research Methodology is defined as a way to systematically solve the research problem. 3. measurement and analysis of data.CHAPTER-III RESEARCH METHODOLOGY This chapter presents a study of methods used for collection and analysis of data related to the research project entitled. The research has a Descriptive Research Design. All possible efforts were made to gather information in a natural way to achieve the objectives of the research.

3.3 Sample Design: The components of sample design are as follows: 3. the sample will be selected according to the convenience of the Researcher. publications and websites.3.2 Target Population: All residents of chandigarh City who use Nestle food products.4.3. 3. information is acquired from various books.Secondary data is the data which has already been collected by someone else and that has already been passed through the statistical process.4 Sampling Size: The research has been conducted on a sample of 100 people who consume Nestle food products in chandigarh 3. In this research.1 Usage of Nestle food products . 3.3. i.3.5 Sampling Technique: The sampling technique used in this research is Non-Probability Convenience Sampling.. 3.4 Data Analysis and Interpretation: 3.e.3.1 Universe: All residents of chandigarh City who use Nestle food products.3 Sampling Unit: The sampling unit for the purpose of this research has been any individual using Nestle food products in chandigarh 3.

all the respondents use Nestle Food products. It means that Nestle food products are very popular among the respondents.The initial query from the respondents was of qualifying nature.4. . They were asked if they were using Nestle food products.4. Thus it can be seen that out of 100 respondents. Hence all the respondents use Nestle food products. OF RESPONSES 100 0 % 100 0 Figure3. Table 3. OPTIONS Yes No NO.1showing number of respondents who use Nestle food products.1 showing number of respondents who use Nestle food products.

4.2 Kinds of Nestle products used This question was put forward to know the various kinds of Nestle products used by the respondents. OF RESPONSES 87 73 96 68 56 90 Figure 3.4. 90 respondents use coffee.2 showing the various kinds of Nestle products used by the respondents.3. 87 respondents use chocolates. Table3. 96 respondents use maggi. OPTIONS Chocolates Milk Products Maggi Sauces Soups Coffee NO. The results show that out of 100 respondents.2 showing the various kinds of Nestle products used by the respondents.4. 68 respondents use . 73 respondents use milk products.

OF RESPONSES 0 0 13 87 100 % 0 0 13 87 100 Figure 3. . chocolates.3 showing the time since respondents have been using Nestle food products. Maggi is the most favored product among the respondents followed by coffee. 3.sauces and 56 respondents use soups. sauces and soups.3 Time of Usage of Nestle food products This question was put forward to know the time since respondents have been using Nestle food products. OPTIONS Less than 1 year 1-3 years 3-5 years More than 5 years Total NO. milk products.3 showing the time since respondents have been using Nestle food products.4.4.4. Table 3.

4.The results show that 87% of the respondents have been using Nestle Products since more than 5 years and 13% of the respondents have been using them since 3 to 5 years.4. 3.4. Table 3.4 showing the frequency of usage of Nestle food products . It shows that the majority of the respondents have been using Nestle Products since more than 5 years.4 showing the frequency of usage of Nestle food products OPTIONS Daily Weekly Fortnightly Monthly Total NO.4 Frequency of usage of Nestle food products This question was put forward to know the frequency of usage of Nestle food products by the respondents. OF RESPONSES 19 69 12 0 100 % 19 69 12 0 100 Figure3.

4. 19% of the respondents use Nestle Products daily and 12% of the respondents use them fortnightly. It shows that majority of the respondents use Nestle Products weekly.04 2.81 4. 3.38 RANK 1 2 3 4 5 RANK 6 MEAN SCORE OF Chocolates 8 Milk Products Sauces Soups 2 0 4 6 . the respondents were asked to rank the various Nestle products in order of their usage or consumption.4. 6= very low usage) Table 3.Thus it can be seen that 69% of the respondents use Nestle Products weekly.12 2.56 3.05 4. NESTLE PRODUCTS Maggi 10 Coffee 12 MEAN SCORE OF IMPORTANCE 1.5 Nestle products in order of their usage In this question.5 showing the Nestle products in order of their usage. (Rank 1= very high usage.

They were asked to indicate the requisite importance they place to each factor while purchasing Nestle food products.4. (Rank 1=most important and 5=least important. 5th and 6th rank respectively.4. FACTOR Taste Good Quality Price MEAN SCORE OF IMPORTANCE 1.10 2.18 RANK 1 2 3 .) Table 3.The results show that maggi and coffee are most widely used by the respondents with 1st and 2nd rank respectively. It is followed by chocolates with 3rd rank.6 Influence of various factors on the purchasing decisions In this question.6 showing the factors influencing the purchasing decisions for Nestle products. It can be seen that milk products.98 2. The results clearly show that maggi as well as coffee are the most popularly used Nestle products by the respondents. 3. sauces and soups occupy 4th. the respondents were presented with a number of factors influencing their purchasing decisions.

4th and 5th rank respectively. taste and good quality get the highest amount of importance while influencing the purchasing decisions for Nestle products with 1st and 2nd rank respectively. Radio Newspapers Magazines Posters Hoardings NO. The results also show that factors like scheme and easy availability are not popular among the respondents. 4.7 showing the influence of Advertisement media on the buying decisions. OF RESPONSES 94 0 62 81 8 35 Figure 3. Thus it can be seen that the respondents pay special attention to taste and good quality while purchasing Nestle products. scheme and easy availability occupy 3rd.V.7 showing the influence of Advertisement media on the buying decisions . Table3. Other factors such as price. OPTIONS T.52 2. They also like to have price in mind while purchasing Nestle products. 3.4.64 4 5 The results show that among the various factors.Scheme Easy Availability 2.4.7 Influence of Advertisement media on the buying decisions This question was put forward to know that what types of advertisement media played an important role in influencing the buying decisions of the respondents.

hoardings influence 35 respondents and posters influence 8 respondents. It shows that the buying decisions of majority of the respondents are influenced by T.V.4.Thus it can be seen that out of 100 respondents. T.8 Recall ability of Nestle Advertisements This question was put forward to know whether the respondents were able to recall any Nestle Advertisements. Table 3.8 showing the number of respondents who were able to recall Nestle Advertisements OPTIONS Yes No Total NO.V. OF RESPONSES 100 0 100 % 100 0 100 . While hoardings and posters have very little influence on the buying decisions of the respondents. magazines influence 81 respondents. newspapers influence 62 respondents.4. influence 94 respondents. 3. followed by magazines and newspapers. Whereas radio has no influence on the buying decisions of any of the respondents.

OF RESPONSES 12 88 100 % 12 88 100 .4.9 Effects of Price Variations on Buying Decisions This question was put forward to know whether the buying decisions of the respondents were affected due to the variations in the prices of Nestle products. Kit-Kat chocolate and Maggi noodles.Figure 3. It shows that these ads are most popular among the respondents.8 showing the number of respondents who were able to recall Nestle Advertisements The results show that out of 100 respondents. OPTIONS Yes No Total NO.4. all of them were able to recall Nestle advertisement. The most recalled ads by the respondents were of Nescafe.9 showing the effects of price variations on buying decisions. 3. Table 3.4.

9 showing the reaction towards price variations OPTIONS Low consumption Stop consumption Brand Switching Total NO. showing the reaction towards price variations .4.4. Thus it can be seen that 88% of the respondents will not be affected with the changes in prices of Nestle products while 12% of the respondents will be affected with the changes in prices of Nestle products.4. Reaction towards Price Variations This question was asked to those 12 respondents who will be affected by price variations of Nestle products and they were asked to give their reactions towards price variations. It shows that 88% of the respondents are brand loyal for Nestle products and they will not go for other brands in case of price variations. Table3.9. 3.Figure 3.9 showing the effects of price variations on buying decisions.4.9. OF RESPONSES 7 0 5 12 Figure3.

e.10 Satisfaction level towards various Nestle food products This question was asked to determine the satisfaction level of the respondents towards the various Nestle products.02 1.01 1. Table 3. 3.63 1.8 VIEWPOINT Highly Satisfied Satisfied Highly Satisfied Satisfied Satisfied Highly Satisfied This question was studied on the basis of five-point scale. i.4.. 7 will prefer low consumption for the products whereas the rest 5 of them will shift to other brands.4.10 showing the satisfaction level towards various Nestle food products NESTLE PRODUCTS Chocolates Milk Products Maggi Soups Sauces Coffee MEAN SCORE 1. Highly satisfied.9 1. Weights have been assigned to various categories.Thus it can be seen that out of 12 respondents who will be affected by price variations in the Nestle products. .03 1. varying from highly satisfied to highly dissatisfied.

good quality and price.  It has been observed that among the various kinds of advertisement media. Dissatisfied and Highly Dissatisfied as 2. –1 and –2 respectively.8 respectively.V.  It has been found out that majority of the respondents use maggi.1.9 and 1. sauces and soups.  It has been found out that majority of the respondents were not affected with the changes in prices of Nestle products while only a few of them were affected with the changes in prices of Nestle products.  It has been found out that while taking a purchase decision. Soups and Sauces with mean scores 1.0. .1. Maggi and Coffee with mean scores 1. Indifferent. .02.01 respectively. respondents gave more importance to taste. T. influences the respondents more than any other media.Satisfied. it can be seen that the respondents are highly satisfied with Chocolates.1. followed by coffee. milk products. Thus..63.03 and 1. Weighted average score were ranked on the basis of these scores. chocolates. CHAPTER IV RESULTS AND FINDINGS The following are the findings of the Research carried out to study the Consumer Preferences Towards Selected Nestle Food Products in Chandigarh  It has been found out that all the respondents are using Nestle products. The respondents are satisfied with Milk products.

Expanding market from leadership in modern trade” http://www. Soups and Sauces. Maggi and Coffee while they are satisfied with Milk products. BIBLIOGRAPHY Louis (2003).coca-cola.com www.com/All_About/History/History+introduction.com/directory/food_and_beverage/beverages/alcoholic/beer/nestle_I ndia_limited/profile/ http://www.htm Vantanasuk.nestle. Chatchawee (2002).com/presscenter/nr_20030520_thailand_nescafe_extrarich.nestle.“Nescafe Extra Rich launches "Ready For Life". It has been found out that the respondents are highly satisfied with Chocolates.coca-cola. “Nescafe Extra Rich launches "Ready For Life".com .acnielsen.com/presscenter/nr_20030520_thailand_nescafe_extrarich.beemanagement.html http://www2.asp www.html http://www.business.com/magazine/ciox.Expanding market from leadership in modern trade” http://www2.

then please proceed further. Q2. Do you use Nestle Food Products?   Yes No If yes.QUESTIONNAIRE Q1. Since how long have you been using Nestle Products?  Less than 1 year  1-3 years  3-5 years . Which of the following Nestle products do you use? (Tick as many options) Chocolates Milk Products Maggi Soups  Sauces  Coffee Q3.

5=least important) FACTORS Taste Good quality Easy availability Price Schemes Q7. Rank the following products in order of their usage or consumption. Rank in order of preference the following factors for purchasing Nestle Products. More than 5 years Q4. (1=most important. Out of the following Advertisement Media. What is the frequency of usage of Nestle products?  Daily  Weekly  Fortnightly  Monthly Q5. 6= very low usage) NESTLE PRODUCTS Chocolates Milk Products Maggi Soups Sauces Coffee RANK Q6. (1= very high usage. which mostly influences your buying decisions? (Tick as many options) RANK .

then what is your reaction towards it?  Low consumption  Brand Switching  Stop consumption Q10. then please mention: Q9. Please specify your satisfaction level towards the following Nestle Products. Radio Newspapers Magazines Posters Hoardings   Yes No If Yes.V. Products Chocolates Milk Products Maggi Highly Satisfied Satisfied Indifferent Dissatisfied Highly Dissatisfied . Can you recall any Nestle Advertisement? T. Does Price variations affect your buying decisions for Nestle Products?   Yes No If Yes.      Q8.

_______________________ Signature _______________________ .Soups Sauces Coffee Personal Information: Name Occupation _______________________ _______________________ Telephone No.

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