2008 One ShOw interactive PenciL winnerS

01A: Banners: Fixed Space - Single Client Gold Silver Bronze Scandinavia Online Emirates Telia Sonera Title SOL Comments Non Stop Fernando Telia Safety Agency MediaFront AS/Oslo Lean Mean Fighting Machine/London Daddy/Goteborg 01B: Banners: Fixed Space - Campaign Gold Silver Bronze Royal Marines Virgin Bets Swedish Railways State of Mind Big Brother SJ Prio glue London/London Lean Mean Fighting Machine/London Farfar/Stockholm

02A: Banners: Dynamic - Single Gold Silver Silver Bronze adidas Apple Apple DIAGEO Impossible is nothing Don’t Give Up Quote The Clock netthink/Madrid TBWA\Media Arts Lab/Los Angeles TBWA\Media Arts Lab/Los Angeles Doubleyou/Barcelona

02B: Banners: Dynamic - Campaign Gold Silver Bronze MINI Honda Motor Apple Clubman Honda Internavi Mac Contextuals glue London/London Dentsu/Tokyo TBWA\Media Arts Lab/Los Angeles

03A: Microsites: Corporate Image Gold Gold Silver Bronze Bronze Stella Artois - InBev California Fluid Milk Processors Advisory Board Gnuf HEMA Coca-Cola Le Courage Milk Get the Glass Site The World’s Greatest Dice Roll HEMA Rube Goldberg Viral Happiness Factory - Now Hiring Lowe Brindfors/Stockholm Goodby, Silverstein & Part./San Francisco ACNE/Stockholm CCCP/Amsterdam AKQA/New York

03B: Microsites: Product Specific Subsites Gold Silver Bronze BRONZE MINI Canada Orange Nike XBox Minimalism Orange Unlimited The Perfect Kick Halo3.com/Believe TAXI 2/Toronto Poke London/London Framfab/Copenhagen AKQA & McCann SF/T.A.G./San Francisco

03C: Microsites - Campaign Gold Silver Bronze
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Uniqlo IKEA Sweden Emirates

Uniqlock Around the world in five kitchens Non Stop Fernando

Projector/Tokyo Forsman & Bodenfors/Gothenburg Lean Mean Fighting Machine/London

BRONZE

Carphone Warehouse

Xfactor

CHI & Partners/London

04A: Websites: Corporate Image Gold Silver Silver Bronze Bronze HBO IKEA Sweden Sony MINI Canada Apple HBO Voyeur You need a quiet space Bravia Turbovision Apple.com Big Spaceship/Brooklyn Forsman & Bodenfors/Gothenburg Dare/Lodon TAXI 2/Toronto Apple/Cupertino

O4B: Websites: E-Commerce Gold Silver Bronze domino’s Bjorn Borg HoneyShed BFD Builder and Pizza Tracker Bjorn Borg Honeyshed Crispin Porter + Bogusky/Miami Farfar/Stockholm Droga5/New York

04C: Websites: Community-Driven Gold Silver Bronze Nikon New Line Cinema TED Conferences Picturetown Be Kind Rewind Movie Website TED Conferences Web Site MRM Worldwide/New York Whybin TBWA\Tequila/Sydney Method/San Francisco

05A: Brand Gaming: Online Gold Silver Silver Bronze california Fluid Milk Processors Advisory Board Nokia Stella Artois - InBev Red Bull Milk Get the Glass Site Get out and play Le Courage Red Bull Flugtag Flight Lab Goodby, Silverstein & Part./San Francisco Farfar/Stockholm Lowe Brindfors/Stockholm Less Rain/Tokyo

05B: Brand Gaming: Offline Gold Silver msnbc.com Wilkinson/Energizer NewsBreaker Live Fight for Kisses SS + K/New York JWT Paris/Levallois Perret

05C: Brand Gaming: Mobile Bronze Tohato “World’s Worst” War Hakuhodo/Tokyo

06A: Branded Applications: Web Silver Bronze The Pokemon Company/Nintendo of America/Nintendo of Europe Audi Pokemon GTS Audi A4 Global Drive Bascule/Tokyo Neue Digitale/Frankfurt

06B: Branded Applications: Desktop Silver Bronze jobsintown.de Nike Deutschland Screensaver Nike + Miles Scholz & Friends/Berlin Tribal DDB Germany/Hamburg

07A: Mobile Advertising - Single Gold Silver Bronze
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Nike China XBox Nike

Zoom Halo 3 Sonic Vault Nike Zoom Mobile

Wieden + Kennedy/Shanghai AKQA/London R/GA/New York

08A: E-mail Marketing - Single Bronze Kabel Deutschland E-mails from the past Jung von Matt/Stuttgart

08B: E-mail Marketing - Campaign Silver Mercedes-Benz Mercedes-Benz Offroad Elephant7/Hamburg

09A: Online Branded Content - Single Gold Gold Silver Bronze Bronze Arcade Fire Cadbury Dairy Milk Burger King Quiksilver Denmark scmp.com Neon Bible Gorilla WhopperFreakout.com Dynamite Surfing Who? AATOAA & Nu Films/Toronto Fallon London/London Crispin Porter + Bogusky/Miami Saatchi & Saatchi/Copenhagen Ogilvy & Mather/Hong Kong

09B: Online Branded Content - Campaign Bronze Bronze Nike Sprint T90: The “Put It Where You Want It” Tour Waitless Nitro London/Mook/London Goodby, Silverstein & Part./San Francisco

10A: New Media Innovation and Development Gold Silver Bronze Main Taxi Frankfurt V & S Absolut Spirits Nike Japam The Piss Screen Absolut Machines NIKEiD - if you were a boy, Saatchi & Saatchi/Frankfurt Great Works/Stockholm beacon communications/Tokyo

11A: Other Interactive Digital Media Gold Silver Bronze Bronze Deadline Express Couriers Adobe Sony Marketing Japan Port Aventura Self Destruct Adobe Creativity Conducted Flash Interactive Wall Color Tokyo! - Live Color Wall Project The Trap Colenso BBDO/Auckland BLITZ/Los Angeles 777interactive/Tokyo Doubleyou/Barcelona

12A: Integrated Branding Campaign: Interactive Only Gold Silver Silver Bronze Bronze Uniqlo Unilever, Rexona Nike adidas World Commerce Corporation Uniqlock One million clicks Nike Zoom adidas “The Rook” Campaign The challenge of the Crazy Genius Projector/Tokyo GrupoW/Saltillo R/GA/New York Ogilvy Shanghai/Shanghai Dentsu/Tokyo

12B: Integrated Branding Campaign: Interactive and Non-Interactive Gold Silver Silver Bronze Bronze msnbc.com Sony Burger King Stella Artois Nike A Fuller Spectrum of News Rec You Simpsons Integrated Stella Artois Traps NIKEiD Studio London SS + K/New York GT/Tokyo Crispin Porter + Bogusky/Miami Lowe Roche/Toronto AKQA/London

13A: Self-Promotion: Websites Gold Silver Silver Bronze PLUS archibald ingall stretton R/GA RED Interactive Agency Thanks-o-matic Staffblaster R/GA Tattoo Santa 2007 RED Universe Crispin Porter + Bogusky/Miami archibald ingall stretton/London R/GA/New York RED Interactive Agency/Salt Lake City

13B: Self-Promotion: Branded Content Silver London Bronze Lean Mean Fighting Machine Makibishi Dem Phones Makibishi Comic Lean Mean Fighting Machine/ Makibishi/Tokyo

14B: Public Service: Banners - Dynamic Silver Bronze Malteser Ambulance Service Salvation Army Malteser “Typo Crash” Banner Control Z Ogilvy Frankfurt/Frankfurt McCann Erickson Brazil/Sao Paulo

14C: Public Service: Microsites Gold Silver Bronze No More Landmines Erik Krikortz Apoteket Dangerous Ground Project Emotional Cities Stop Smoking CHI & Partners/London Farfar/Stockholm Forsman & Bodenfors/Gothenburg

14D: Public Service: Websites Silver Bronze Department of Health Fretex Try Drugs See My Dress Kitchen Leo Burnett/Oslo Kitchen Leo Burnett/Oslo

14E: Public Service: Mobile Gold Silver Brailleliga The Pet Shop Boys A Blind Call Integral Duval Guillame/Brussels The Rumpus Room/London

14G: Public Service: Online Branded Content Bronze Warchild Canada Camp Okutta John St./Toronto

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