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March 14-15, 2013
carriage house inn, 9030 Macleod Trail souTh, calgary, alberTa
early bird deadline, Thursday, February 21, 2013
regisTraTion deadline Thursday, March 7, 2013
• Spend Friday soaking up ideas. while creating new revenue streams and traffic sources. Preview the 2013 Showcase Awards finalists—now featuring twice as many categories to reflect our evolving industry. • Follow AMPA on Twitter @albertamags #AMC2013 for updates throughout the conference. In this session. • Find out why the future of publishing is now at the keynote luncheon with renowned creative director Robert Newman. • More sessions to choose from than ever. • Get insider insights on current media issues at the free Alberta Media Summit Panel discussion moderated by Terry Sellwood. new contacts and potential mentors. TC Transcontinental’s social media expert Aleece Germano answers the questions publishers are asking about this fast-moving marketing opportunity. Join us in congratulating the winners in 14 Showcase Award categories. MARCH 7. ReGISTRATION DeADlINe THuRSDAy. understand which KPIs matter and how to track them and budget for social media marketing while measuring ROI. FREE (REgistRation is REquiREd) highlighTs • Celebrate content excellence with the industry’s best at the Alberta Magazine Awards Gala on Thursday evening. b1. 5:30 PM – 6:30 PM cocKTail hour sponsored by tC transContinental printing FREE (REgistRation is REquiREd) 6:30 PM – 9:30 PM alberTa MagaZine awards gala sponsored by Cds global Celebrate the year’s outstanding achievements in Alberta magazines with an evening of dining and awards presentations. empower your team to market your brand on social platforms. Find out how to identify the most worthwhile social media platforms. Hear industry experts from across the continent speak on timely topics in all areas of magazine publishing. Forward-thinking industry leaders know that embracing social media can extend their cross-platform audience reach. inspiration and strategies from industry leaders at professional development sessions. develop tactics to keep social content fresh. 2013 3:30 PM – 6:30 PM checK-in: PicK uP your naMeTag and regisTraTion PacK Thursday 4:00 PM – 5:30 PM Join us at the Alberta Magazine Publishers Association’s 17th annual conference. held March 14 and 15 at the Carriage House Inn in Calgary. 2013 2 3 . build social marketing into websites. and acknowledge the industry contributions made by our special Achievement Award recipients. and connect with old colleagues. social Media MarKeTing how To win aT social Media in 2013 presented by tC transContinental printing Digital media has become essential for publishers.MARCH 14.
career development. Intended audience: art directors. and if so how much? What SIP tactics have other editors used that were successful…and not so successful? Get the answers to these questions and many more. illustrators. Reach and CPM still matter. Intended audience: web managers. sharpen your skills and see your product improve. and how publishers can build KPS’s that track content effectiveness. designers. loyal and sincerely invested in your brand. and creating a happier workplace. better strategies. and advertisers’ expectations are growing with it. publishers 4 5 .MARCH 15. editors. photographers 8:00 AM – 4:30 PM Trade show. and learn how to examine your search data for content ideas that drive new traffic and expand your readership. In this session. Kathryn shares knowledge gained from more than two decades in advertising sales. and make that connection meaningful. distinguished creative director and consultant Robert Newman answers questions submitted by AMPA members. as Kim uses case studies to show you the strategies and standards that will help to position your brand for SIP success. Intended audience: sales staff. 1d The Passion PrograM uSING NICHe INTeReSTS TO SPARK yOuR bRAND JenniFer KelTner sponsored by Magazines Canada Stop measuring your brand in terms of readers. working bigger with smaller budgets. apps and digital platforms. In this session. Intended audience: editors 1e beyond clicKs and VisiTs GeTTING THe MOST OuT OF Web ANAlyTICS MarTin wong For many magazines. scalable and profitable. Fans are passionate. building and managing a staff. learn about new trends and technologies from an industry vendor. place a bid at the always-popular silent auction and have a laugh creating your own magazine cover. coFFee and serVices Stop by the Surrey/Victoria room for refreshments and a visit with our conference sponsors. web editors. Full-SeRVICe Q&A SeSSION roberT newMan you make a great-looking magazine. grids. Topics will include: working with editors. address advertiser demands and brand positioning and provide tools for selling integrated programs. Intended audience: publishers. enthusiastic. Find out immediate and advanced tactics for using Google Analytics. creating long-term and loyal brand fans. you want to enjoy work more. marketers SeSSION 1: 9:00 AM – 10:25 AM 1a siP success (ParT 1) CASe STuDIeS IN SPeCIAl INTeReST PublICATIONS KiM PiTTaway How do you tie your Special Interest Publications to your parent brand. you’ll learn new. but today’s advertisers are talking engagement—they want to know how to connect their target audience to their brand. In this session. covers. while differentiating them? Is it okay to recycle content. but you want to do better. social media for art directors. At this fact-packed resource session. publishers 1b inTegraTed sales PrograMs MeeTING ADVeRTISeRS’ exPeCTATIONS IN AN eVOlVING MeDIA lANDSCAPe KaThryn brownlie The media landscape is changing and expanding. using stock images. and start thinking about FANS. She’ll explain how to filter your business plan through a “passion platform” that sparks engagement in your niche audience. format and architecture. 2013 8:00 AM – 9:00 AM checK-in: geT your naMeTag and regisTraTion PacK Friday 1c design 411 THe ulTIMATe. Jennifer shares her extensive experience in niche marketing to show publishers how to identify and delight their most committed readers. finding inspiration. She’ll take you on a tour of the current media landscape. unique visitors and/or audiences. Martin shows how segmenting can offer actionable insights into your readers. web analytics simply means tracking the number of visitors to a site and figuring out where they came from.
basic workflow process and show what happens when new content offerings are added. and business was done through the mail or on the newsstand. triumphs and pitfalls of this increasingly popular form. such as how to decide which type of chart best fits your data and design. Integrating predictions from a range of magazine art directors and editors. In this session. spotlighting common problems and offering potential solutions. and how to craft an e-newsletters that meets your goals. ON buDGeT. Terry identifies the skills—old and new—that matter most when tackling the challenges posed by digital marketing. takes a detailed look at executing SIPs while assessing their effect on publishing revenue streams. She’ll reveal the snags. Jessica takes a functional. new tricks have become essential. digital. Intended audience: publishers. 2c creaTing inFograPhics beST PRACTICeS FOR COMMuNICATING DATA VISuAlly ThoMas PorosTocKy Thomas delves into the history of infographic design to help you understand the uses. This means there have never been more reasons to create an effective workflow process. They can be an excellent channel for reaching potential and current subscribers. Darlene. He’ll also provide practical tips. He assesses the primacy of the CPF unit and the revitalized quest for paid circulation both print and digital and explains how today’s circulator should look at audits and readership surveys including the Print Measurement bureau and comScore. Tip #1: Know your goals! 2b conTrolling circulaTion NeW TRICKS FOR A CHANGING SKIll SeT Terry sellwood Once upon a time. but it’s always illuminating to try. Robert Newman takes a close look at publishing trends in print.SeSSION 2: 10:45 AM – 12:10 PM 2a oPTiMiZe your ediTorial worKFlow STAyING ON TIMe. While circulators still need the classic skills of the trade. In 2013… not so much. She explains why they work. online and social media. illustrators 6 7 . inefficiencies and conflicts that arise when a process fails to keep up with its workplace. and tells you what magazines should be doing now to prepare themselves for industry changes and new developments. What platforms will emerge as must-haves for publishers? What will we do with user-generated content? How will we read magazines in 2020? Robert will share current examples of visionary. adaptive behaviour and show how some forward-thinkers are using new tools and platforms to extend their brands. there was controlled circulation and paid circulation. designers. managers 2d siP success (ParT 2) PRODuCTION. digital editions and mobile apps. PROMOTION AND PROFIT darlene sTorey Sponsored by Magazines Canada building on the case studies examined in the first session with Kim Pittaway. publishers KeyNOTe luNCHeON 12:30 PM – 1:40 PM THe FuTuRe OF PublISHING IS NOW Well. mobile. Intended audience: editors. She’ll also explore examples of Special Interest Publications—both high. WHAT DID yOu THINK 2013 WOulD lOOK lIKe? roberT newMan Sponsored by Central Web No one can see the future. marketers 2e eFFecTiVe e-newsleTTers SeTTING GOAlS AND GeTTING ReSulTS KiM PiTTaway e-newsletters can be a great way to expand your business’s communication toolkit. Intended audience: art directors. while offering strategies for strengthening the art directorinfographic designer relationship. AND OFF-DuTy WeeKeNDS AND eVeNINGS Jessica ross Publishers have never had more ways to share editorial product with an audience. She’ll provide tools and strategies for building an SIP budget and developing low-cost marketing strategies that boost a publisher’s profit margin.and low-performing—from different publishers. but what’s the difference between an e-newsletter that prompts engagement and action. Intended audience: circulators. He’ll show you how to work with data and how to edit information for clarity. and an e-newsletter that ends up in the junk folder? editorial consultant and former Chatelaine editor-in-chief Kim Pittaway shares examples of highly effective e-newsletters.
it’s easy for a sales team to get discouraged. the word “silo” is heard more often in the office than on the farm. She’ll explore the overlap between design and illustration. she assesses these channels’ effects on the publishing industry. and offer tips on how to put your own artistic skills—from drawing to photography—to use. and provides tools for successful negotiation and mediation when the going gets tough. Chelsea will show how stock art. your answer to all of these questions will be “yes. explaining how to understand motivation and embrace change. She shows you how to communicate in ways that keep your sales team engaged. using examples from co-workers as well as her own portfolio. It’s also easy for resource-stretched publishers and owners to overlook the need to keep their sales people on board and on target. Terry approaches teamwork as an art and a skill. Intended audience: sales staff. photography and pictorial typography can liven up design. and seldom send back multiple fix notes to writers? Do you have a transparent agreement to use contributors’ work in all of your content offerings? After this session. departments can lose the ability—and the desire—to work cooperatively. proactive strategies for responding to the changing marketplace. Jessica will show you how to communicate effectively with writers to reduce inefficient backand-forth edits and nourish long-term writer-editor relationships. Intended audience: art directors. and explain why the sweet spot for magazine designers is somewhere in the middle. managers 3b MoTiVaTing your sales TeaM INSPIRING SAleS STAFF IN TOuGH eCONOMIC TIMeS KaThryn brownlie When times are tough. In this session. stunning visuals are inspired by tight budgets and limited resources. Make sure to check your silent auction bids . using case studies. As the media industry becomes more complex and roles more specialized. Intended audience: editors. She analyses the challenges and potential of the consumer-centric model. illustration.SeSSION 3: 2:00 – 3:25 PM 3a assignMenT leTTers and conTracTs buIlDING beTTeR WRITeR-eDITOR COMMuNICATION Jessica ross Are your magazine’s stories perfect from the first draft? Do you rarely rewrite content. He maps out a path to collaboration through establishing common goals and using interdepartmental project management tactics. publishers 3e digiTal ediTions A PRACTICAl lOOK AT INDuSTRy TReNDS darlene sTorey Sponsored by Magazines Canada The way publishers deliver content is in a period of incredible—and unprecedented—change. coach them toward success and use compensation strategies that spark loyalty and motivation. designers.” A master of editing and workflow. photographers WINe AND CHeeSe: 3:30 – 4:30 PM Sponsored by CDS Global Take a break and visit over a glass of wine in the Surrey/Victoria tradeshow room prior to the Alberta Publishers Summit. writers 3d inTerdeParTMenTal cooPeraTion MANAGING CONFlICTING GOAlS IN A WORlD OF CHANGe Terry sellwood These days. Intended audience: publishers. the gQ art director reveals that innovation matters more than funds when it comes to magazine art. Darlene takes a level-headed approach to the ever-expanding list of emerging media channels. Intended audience: web managers.we’ll announce winners. focusing on established revenue streams and circulation levels. gives publishers practical. Alberta North Chapter Often. He offers methods for dealing with the disruption caused by digital media. and demonstrates how strategic partnerships can help manage customer interactions and stay one step ahead of evolving platforms. illustrators. publishers 3c cusToMiZing arT resources HOW TO MAKe SOMeTHING OuT OF NOTHING chelsea cardinal Sponsored by Society of Graphic Designers of Canada. FREE (REgistRation is REquiREd) 8 9 . Kathryn details techniques for inspiring and retaining your valuable sales staff. In this session. web editors. In this session.
V.cfm.com 10 11 . Chelsea is a freelance designer and illustrator of book covers. For public transit options. an agency representing independent publishers for advertising sales. and throughout her career. Special conference rates are offered to attendees. president and group publisher of Tanner young Publishing Group. She was a partner in Magazine Network. and for the past year has provided consulting services to marketing.800. Jenn Schmidt-Rempel.661. president and CeO of Venture Publishing Inc. The hotel is approximately 30 minutes by taxi or car from the airport. chief operating officer of Cottage life Media Inc. and and is currently on contract to the Royal Ontario Museum as Acting A. first-served basis. Out of town guests may book a Deluxe room for $139. VIP room for $149 or executive King for $189. digital and publishing companies.net/calgary-maps/index. chelsea cardinal was born and raised on the Alberta prairies. She currently lives in brooklyn and works in Manhattan. Please contact the Carriage House Inn directly at 1.STATe OF THe NATION: 4:30 – 6:00 PM AlbeRTA PublISHeRS SuMMIT PANel Publishers are negotiating substantial cultural and technological shifts in our industry and our culture. Magazines Canada.P. REsERvE by FEbRuaRy 21. Advertising Standards Council and the National Magazine Awards. Formerly. and Rob Tanner. she held the position of Senior Vice President of Sales at Rogers Publishing./Marketing.9566 and quote “Alberta Magazine Publishers Association” to make reservations at the conference rate. free event caps the day of professional development sessions with an insightful overview of the industry from some of its leading innovators. A limited number of rooms are available on a first-come. ACCOMMODATIONS The 2013 Alberta Magazines Conference is hosted by the Carriage House Inn in Calgary. Communication arts magazine and graphis. In her spare time. GeTTING THeRe A map and directions to the Carriage House Inn can be found at carriagehouse. managing editor of lethbridge living. FREE (REgistRation is REquiREd) sPeaKer bios KaThryn brownlie has more than 25 years experience in the media industry. has occupied senior sales roles at major publications including the Financial post and saturday night magazine. Her work has been recognized by The Society of Publication Designers. Kathryn has served on the boards of several organizations including the Print Measurement bureau.. and graduated from the Visual Communications program at the Alberta College of Art and Design in 2005. the Type Director’s Club. visit calgarytransit. 2013 to guaRantEE thE conFEREncE RatE. Join moderator Terry Sellwood. and panelists Ruth Kelly. experiences and strategies for publishing magazines in a rapidly changing media landscape. branding and editorial. as they share ideas. This homegrown. where she is the art director of gQ magazine.
HbO. Microsoft and esquire. websites and a weekly online radio program. Jennifer has directed all aspects of magazines. The former creative director of real simple and reader’s digest. Canadian living. Cottage living. Robert launched the latter’s iPad and Kindle Fire apps. brand extensions and marketing initiatives. Jess has been the executive editor and acting editor-in-chief of Homemakers magazine. paste-up artist and editor. Jessica ross began her career in publishing as associate editor and web editor of ie:Money magazine. calendars. Kim is a pastpresident of the National Magazine Awards Foundation. aarp. with a rare combination of editorial. partners and external clients.000 for breast cancer research. including elle Canada. As crafts group executive editor at Meredith Corporation.” which raised $100. and many other publications. before becoming an art director. ThoMas PorosTocKy is a multi-disciplinary art director and graphic designer. As a consultant. details. Most recently he has acted as creative consultant on iPad launches for Adweek and AARP. Aleece currently provides social media marketing strategy. and has been the driving force behind major charitable initiatives including the first ever “Quilt for a Cure Quilt block Challenge. he has helped shape the visual direction of tV guide. former editor-in-chief of Chatelaine and an in-demand seminar leader.aleece gerMano has played a leading role in the successful launch of numerous global enterprise marketing and commerce initiatives. Western living. entertainment Weekly. Wired. typesetter. Prior to joining TC Transcontinental in 2012 as social media consultant. 12 13 . his regular client list includes the new york times. award-winning journalist and educator whose writing has appeared in reader’s digest. More magazine. Vibe. The SWAP Team. He spends his free time ogling and day-dreaming about cars he’ll never own. She is a lecturer at McGill university and chair of the board for the non-profit social enterprise. and seed magazines. JenniFer KelTner is a 27-year veteran of the publishing industry. he worked as a political organizer. and later became managing editor of Avid Media’s Canadian Home Workshop. she worked with her own clients. management and marketing skills. newsweek.com. Follow him on Twitter @newmanology or visit robertnewman. KiM PiTTaway is an editorial consultant. and is currently tablet publishing manager at TC Media. Homemakers and Cottage life. among others. teaches magazine packaging at Ryerson university and serves on the board of the Canadian Society of Magazine editors. o. les affaires and many others. Previously art director at i. Jennifer oversees the entire craft and quilting family of media. which ranged from Fortune 500 companies to start-ups and nonprofits. printer. IbM. new york. the Village Voice and guitar World. Drawing on 15 years of experience in digital technologies. A seventime finalist for the National Magazine Awards. analysis and measurement for TC Transcontinental’s brands. books.d. In her 12 years at Meredith Corporation. which now includes print publications and special issues. She develops editorial workflow systems. roberT newMan has directed design for Fortune.
FortisbC. and the Magazine Marketer of the year Award from the CMC Circulation Management Association in 2006. Out-of-town AMPA members are 14 eligible to apply for travel bursaries to attend the conference.6:30 PM) Sponsored by TC Transcontinental Printing ALBERTA MAGAZINE AWARDS GALA (6:30 PM) Sponsored by CDS Global FRIDAY. Promotion (Part 2) Darlene Storey Sponsored by Magazines Canada 2E Effective E-Newletters Kim Pittaway KEYNOTE BUFFET LUNCHEON (12:30 . $50 $65 $70 $85 $60 $75 $70 $85 $50 $65 $70 $85 FREE (registration is required)* FREE (registration is required)* Cancellations later than March 7 are subject to a $50 administration fee. He knows exactly how to drive traffic to a website and how to get new visitors to take action once they’re there. Vancouver Magazine and Western living and worked on the launch of More magazine. MARCH 15 SESSION 1 (9 – 10:25 AM) Choose from: 1A SIP Success (Part 1) Kim Pittaway 1B Integrated Sales Programs Kathryn Brownlie 1C Design 411 Robert Newman 1D The Passion Program Jennifer Keltner Sponsored by Magazines Canada 1E Beyond Clicks and Visits Martin Wong SESSION 2 (10:45 AM – 12:10 PM) Choose from: 2A 2B 2C 2D Optimize Your Editorial Workflow Jessica Ross Controlling Circulation Terry Sellwood Creating Infographics Thomas Porostocky SIP Production. ALBERTA MAGAZINES CONFERENCE FULL CONFERENCE PASS (Includes Awards Gala. Alberta North Chapter 3D Interdepartmental Cooperation Terry Sellwood 3E Digital Editions Darlene Storey Sponsored by Magazines Canada Wine & Cheese (3:30 . Terry is the past-chair of Magazines Canada and past-president of the CMC Circulation Management Association. glow. Quill & Quire. Magazines Canada. . His unique blend of analytical thinking. Email director@albertamagazines. ICbC. 3 sessions and keynote lunch) FRIDAY PASS (includes 3 sessions and keynote lunch) STARVING STUDENT FRIDAY PASS (includes 3 sessions and keynote lunch) THURSDAY. Overwaitea Food Group. where she worked with a number of publications including Canadian living. Joseph Media. She is the former group circulation director for TC Media. including the bC Innovation Council. Sierra Wireless and Frogbox. Canadian Family.com for forms. publishers of toronto life. technical expertise and creativity has led to consulting and speaking engagements with a number of organizations.com).6 PM) Alberta Publishers Summit Panel Early Bird AMPA Member Rate Regular $225 $185 $50 NonMember Rate Early Bird Regular $275 $225 $190 $160 $240 $200 FREE (registration is required)* FREE (registration is required)* $65 $80 $90 $105 darlene sTorey is vice-president of consumer marketing & production at St. with more than a decade of industry experience in digital marketing. Weddingbells.Terry sellwood has more than 35 years of experience in the industry and has worked with most of Canada’s major publishing companies. ottawa and several other respected titles.1:45 PM) The Future of Publishing is Now with Robert Newman Sponsored by Central Web SESSION 3 (2 – 3:25 PM) Choose from: 3A Assignment Letters and Contracts Jessica Ross 3B Motivating Your Sales Team Kathryn Brownlie 3C Customizing Art Resources Chelsea Cardinal Sponsored by Society of Graphic Designers of Canada. $50 $65 $70 $85 MarTin wong is a partner at Smartt (smartt. Terry received an Outstanding Achievement Award from the National Magazine Awards Foundation in 2010. MARCH 14 BONUS SESSION B1 (4 – 5:30 PM) How to Win at Social Media Marketing Presented by TC Transcontinental Printing COCKTAIL HOUR (5:30 . elle Canada. Fashion. Currently the chief operating officer of Cottage life Media Inc. Where Calgary. he is also a founding faculty member of Magazines Canada’s School for Circulation as well as their Professional Publishing School.4:30 PM) Sponsored by CDS Global BONUS SESSION B2 (4:30 ..
Citizen Pet. as well as the Government of Alberta through the Alberta Multimedia Development Fund. City Palate. Avenue Calgary. Canadian Cowboy Country.be AN eARly bIRD AND SeCuRe MAJOR SAVINGS by ReGISTeRING ON OR beFORe thursday. Windspeaker AMPA acknowledges the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage. filling Station. February 21 bANNeR SPONSOR FeATuRe SPONSORS CONTRIbuTING SPONSORS MeDIA SPONSORS airdrielife. FreeFall. Western Horse Review. Alberta Oil. Avenue edmonton. Alberta Venture. Follow AMPA on Twitter @albertamags #AMC2013 for up-to-the-minute news and updates. For more information on events and activities related to magazine publishing in Alberta visit: albertamagazInes. lethbridge living. Routes. Prairie Journal. PeG. Okotoks living. Where edmonton.com <#> .
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