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Boy Scouts of America Puerto Rico Council Messengers of Peace Local Support Network
From Idea to Reality
Joint Projects & Events
Internet and Social Media
Tell your Story
The diagram above shows how the Local Support Network should be structured and the specific teams that will work within to achieve effective MoP initiative integration into the Scouting program. The implementation of this model should be up to the local scouting officials, unless otherwise noted, and the participation and involvement of youth and adult volunteers is key for its success. Also it is designed to be flexible and adaptable to peculiar situations, but maintaining good standards that will enable consistency on MoP implementation across the BSA.
The Promotion Team is the one in charge of making scouts aware of the Messengers of Peace initiative. They will be call the MoP Ambassadors, as they will be the frontline contact with the units, scouts, volunteers and others. This team will be divided into three sub-‐ teams: At-‐Large, Projects and External Promotion. The At-‐Large Promotion Team responsibility will be to contact directly units and scouts to create awareness and engage participation in the initiative. It will teach the three dimensions of the MoP initiative (personal, community, and environment) and the six MoP work areas (peace, environment, social impact, health, service, and conflict resolution). A strategy that will be used by this team is to make age and program specific promotional efforts. For example, at the Boy Scout level, they can go out directly to Eagle Scout projects and tell them what they are doing qualifies as a MoP project. This personal touch will make feel that they work is worthy and maximize the probability of the participants in that project will become Messengers of Peace. Another promotional tool will be to be present at all district and council events. It will give more exposure to the initiative and can be used as a hook to show people what is Messengers of Peace and sign-‐up them to the platform. Also a district or council newsletter; where the most impacting local, national and global projects can be exposed; will function as a motivation for other scouts to get their future doings there. On the other hand, the Projects Promotion Team will be dedicated to make visible projects of other scouts. Ways to do this is by making sure that they sing-‐up to www.scoutmessengers.org and share what they do on social networks like Facebook and Twitter. Also this group of people will be in charge of making videos of exemplary projects. They will help motivate and show other scouts what they can do to become Messengers of Peace. The videos and photos of “example projects” should be uploaded to the MoP YouTube channel. The External Promotion Team will coordinate with the two other promotion teams to generate content for public and outside exposure of the MoP initiative. This meaning that they will manage social media pages (Facebook, Twitter, YouTube, Google+, etc.) and any other appearances (media relations, newspapers, radio, TV and others). The purpose of this is that we will have a group of people dedicated safeguarding BSA and Scouting policies regarding public exposure. Also this team will have a key motivational element, because it will be in charge of telling the nation and the world how the scouts are Messengers of Peace, which can also be used as a membership tool. Another objective of the External Promotion Team should be to centralize all external communications. For example, there shouldn’t be multiple MoP Facebook pages. A good strategy is to have one MoP page per language and the NSO’s designate people from their organization to post into a single worldwide language specific page. This will prevent confusion of which page can be reliable or which one is the true one and make it easier to measure the impact of MoP in social networks.
The Workshops Team is a group of specialized individuals that will provide topic specific assistance. The initial strategy to roll out these workshops it should be to identify all ready recognized scouting events and coordinate to offer these there. On this phase of the MoP initiative it may not be viable to have a unique event for them. These workshops should provide sufficient information so that the people that take it can fully participate in all aspects of the Messengers of Peace initiative. We have devised four initial and essential workshops: Identify Opportunity, From Idea to Reality, Internet and Social Media, and Tell Your Story. For the first one, Identify Opportunity will help scouts to see how they can help in their communities and what problems are within their reach. The main purpose will be that they can generate a good project idea that they can implement. The From Idea to Reality workshop is designed to help scouts take their ideas to action. The main method used to take to life the projects in the classroom setting will be the diagram developed by Alexander Osterwalder and Yves Pigneur in the book Business Model Generation. Showed below, this model interacts with all necessary elements for a successful enterprise or project.
This model will be adapted to the Messengers of Peace reality and needs. The main tool will be the Project Model Canvas, which will look just as like the diagram in the page before. For example, the Value Proposition will be the value that the project will be adding to the individual, community or environment; the Costumers will be the people it serves; the Channels the method of execution of the project; Relationships is how the people making the project link to the people, organization or environment (how the project is important); the Revenue will be the overall benefit that the project generates; Key Activities will be the steps that you need to make to execute the project; Key Resources will be what you need to make the project (materials, money, etc.); Key Partners will be how helps you in the project; and Costs the financial requirements. The idea will be that scouts can interact with this framework and when it is complete they can easily implement the project developed in the workshop. This should been done in the most dynamic environment. Suggested materials will be bright color Post-‐Its and a big board where the participants can physically interact with their idea while shaping it to a good Project Model Canvas. Internet and Social Media workshop will be focus on teaching scouts on how the Messengers of Peace is present on the web. It will also include social media guidelines and Internet safety topics. We will guide participants in registering to www.scoutmessengers.org, up-‐loading projects with photos and videos, how to interact with other scouts to share their experience and knowledge. Also, unit leaders will receive orientation on how to register a project on the Journey to Excellence system to obtain the MoP patch ring. If possible, an Internet enabled device per participant is recommended to sign-‐up to the MoP platform and that they can also interact with the MoP social media pages. The Tell Your Story workshop will help scouts to know how to document what they do as Messengers of Peace. It will provide guidelines on the communication process and how to put the story into context. Consequently, participants will get key elements of who to express their projects in three forms: written, photography, and video. This workshop should be as interactive and engaging as possible, a classroom setting is not advised. The perfect environment will be to interact with others at the event to develop those skills.
The Collaboration Team will be dedicated to establish relations and coordinate projects with other organizations. This team could be divided into two depending on the necessities to accomplish the work. People working in this team must possess very good networking skills and willing to work with a wide diverse group. Organizations that we as Messengers of Peace may team up should be ones that share the same vision of service to others. An example of a good collaboration effort will be the coordination to participate in the International Day of Peace. Also we might team up to help rehabilitate a community park or other environmental efforts.
The Impact Team will be dedicated to create and carry out visible and more complex projects. These can be planed at a district or council level. There should not be any specific instructions on which these could be, but there are a few suggestions that show the essence of what an Impact Project should be. For instance a Scout Emergency Respond Team will be a good initiative and a Scouting Impact Day can also fulfill the purpose of this kind of project. The mission will be to engage others by doing projects to become Messengers of Peace, rather that only telling or informing them. The Scout ERT project will help emergency personnel respond to a natural disaster, like a hurricane, in a more effective way. This will be possible because, age appropriate and able scouts, will help in essential jobs during an emergency state like evacuating people from flood zones before the disaster hits, work in refugee centers and participate in the clean up. The objective will be to have a coordinated, trained and ready team of Scouts and Venturers willing to help in these situations. This will help engage Scouting in our communities and create good relationships while being Messengers of Peace. On the other hand, the Scouting Impact Day (SID) will be dedicated to show scouts, by doing, how they are Messengers of Peace and show others outside of the movement how we contribute to our communities. It will be a celebration and workday at the same time. For the success of this project support from Packs, Troops and Crews, as well partnerships with other organizations are key. A recommended strategy is to engage the entire council in one or two service areas that day and provide a substantial volunteer work. This could be done in a regional park that may need restoration or any other task that can be done in a day or two with the collaboration of the partners for the project.
To take this Local Support Network to action the essential element will be people. Have committed volunteers, youth and adults alike, in each team. For starters the focus should be in the Promotion and Workshops teams. These will help expand the knowledge of the initiative and recruit scouts willing to contribute and work in the LSN. There should not be any defined number of people in each team, but it should be big enough to get things done, but not too big that there are people just telling others what to do. The volunteers in this network should possess good creative mindset, be willing to work in teams and collaborate with others in a flexible matter, and good communication skills. This meaning that not all ways physical meetings may be possible, but they can work by e-‐mail, videoconferences and other convenient means. Developed by: Luis A. Feliciano Any suggestion please contact at: +1 787-‐690-‐1885 email@example.com
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