You are on page 1of 10

Executive Summary

Square Textile Ltd. started its operation in 1997. It was enlisted in Dhaka Stock Exchange & Chittagong Stock Exchange in 2002. The business lines of Square Textile Ltd. are manufacturing and marketing of yarn. Its factory is located in Gazipur , Dhaka. The manufactures 100% Cotton Ring Span Yarn or Hosiery, 100% Cotton OE Rotor for Hosiery and Knit Fabrics for 100% export oriented readymade Garments Industry. The strategic Goals and Objectives of the Company are to strive hard to optimize profit though conduction and transparent business operations and to create more competitive in the internal and external market. In home, customer of Square Textile Limited is export oriented readymade Garments Industry. The Company also exports its products to the market of Europe & USA. The export sells increased by 19% in 2003 over the previous year. Competition level is increasing both in local and abroad market. Competition will be stiffer after 2005 when multifiber agreement will be phaced out. Among the other foreign competitors Srilanka, China Pakistan and India are prominent. Square is one of the biggest employees in Bangladesh. It has a personnel and administrative department. The total numbers of employees are 1223. For the employees there is systematic in house training in home and abroad. The managing director, the CEO is the head of the executive management team. Below in there are directors, executive directors and general manager. Under the direct super vision of the general manager a number of departments are controlled. The Company is going through continuous growth in production. The total production increased year on year basis at the rates of 0.43% and 1.467% during 2002 and 2003 respectively. The Company’s operations are out on an aggregate basis and are managed as a single opportunity segment. The Company uses Computer Aided Design (CAD), Computer Aides Spreading (CAS) and Computer Aided Manufacturing (CAM) in its plant to increase the overall efficiency and productivity.


This group inaugurated their journey through Square firm in 1958. yearly investment is about $300 million. In 1988 they established Square Toiletries. Square Spinnings Ltd. Square Health Products Ltd. Square Informatix Ltd. In 2000 Square spinning started exporting by satisfying the local market. This is the first medicine exporting firm in the country. Sheltech 2 . Square Toiletries Ltd. Square Consumer Product and Square Hospital. Square group is no longer confined to medicine production. Square Informatics. Now their total asset is about $200 million. Square Textiles Ltd. Square Consumer Products Ltd.Introduction Square Group is one of the most renowned pharmaceutical company in Bangladesh. Square Agro Ltd. In 2001 Square group lunched many other firms: Knit Fabrics. Square Fashions Limited. And. It’s contributing to the national economy by exporting medicine from 1987 to till now. The companies of Square Group of Industries are: Square Pharmaceuticals Ltd. They have diversified their activities. In 1997 they established Square Textiles.

Organizational Chart As we know that Organizational chart is the framework of an organization. Mutual Trust Bank Ltd. it’s too much tough to visit all companies within a day. Maasranga Productions These all following companies owner is Square Group of Industries. In our report. It helps to accomplish the goals effectively and efficiently. So. It represents the organizational skills and also uniqueness in the 3 . National Housing Finance And Investment Ltd.Pioneer Insurance Company Ltd. So. we only present the details of these companies detail & their production possibility. we just visit their only textiles & fabrics company. Mediacom Ltd. Aegis Services Ltd. And also know about how they help our country to improve our economic growth rate.

business world. The chart is given in below: Organizational Chart Managing director General Manager Manager (Export) Manager (Purchase) Manager (Production) Plant Manager Supervisor Operator Junior Operator Assistant Operator Square Textiles Ltd. ABOUT COMPANY: 4 . Square Group also follows a realistic organizational chart.

started its journey by establishing the first unit in 1997. Kids wear etc 5 . 100% Cotton Carded and Combed Yarn in the count range of Ne. One year later the second unit was established. Under garments. 1000 million. Sport wear. Unit 2: Combed Ring Yarn from a count range of Ne. 251.223 employees are working in this organization. In Square Spinning Ltd. Gazipur. It manufactures: • 100% Cotton Ring Span Yarn For Hosiery • 100% Cotton OE Rotor Yarn for Hosiery • Knit Fabrics for 100% export oriented readymade Garments Industry. Finally in Square Fashion’s Ltd. Readymade Knit Apparels like T-shirts. Square Textile receives Oeko-Tex standard 100 and ISO-9002 certificates in the year 2000. Men’s & Ladies fashion wear .The Company was incorporated as a public limited company in the year of 1994.up capital is tk. Tank tops.10 to Ne. In Square Textile Limited two types of products are produced in two different units. employees and members of the society which will create new wealth in the form of goods and services.40. Square Textile is a subsidiary company of Square Group .30 are produces. It’s paid.Square Textiles Ltd.It was enlisted in Dhaka Stock Exchange & Chittagong Stock Exchange in 2002. KEY PRODUCT / SERVICES: As stated earlier the business line of the company is manufacturing and marketing of yarn. Within a very short time of span the company achieved some significance success. The operation was started in 1997. It also performs the following services:• Dying & Post Mercerization. The business lines of Square Textiles Limited are manufacturing and marketing of yarn. These are as follows: Unit 1: Combed and Carded Yarn from a count range of Ne.90 million.20 to Ne.80.” This mission is envisioned by the concept of business which ensures well being of the investors.16 to Ne. stakeholders. Pajamas. Authorized capital of the company is tk. The factory is located in Saradaganj. Bangladesh. • Fabric Dying The final output is marketwise by Square Fashion Ltd. Its office is located at Uttara in Dhaka MISSION STATEMENT: The mission statement of Square Textiles Limited is “Our mission is realization of vision through maximum production of goods and services strictly on ethical and moral standards at minimum costs to the society ensuring optimum benefits to the shareholders and other stakeholders. Polo shirts. 1. Kashimpur.

6 . Thus the company focuses to pole-star its mission that fulfill the objective with emphasis on the quality of the product .STRATEGIC GOALS & OBJECTIVES: The company sets the following objectives for it to achieve: • To strive hard to optimize profit through conduction of transparent business operations within the legal and social framework with malice to none and justice for all • To create more jobs with minimum investments • To be competitive in the internal as well as external markets • To maximize export earning with minimum imported in-puts • To reduce the income gap between top and bottom categories of employees. process and services blended with good – governance that help build the image of the most enable corporate – citizenship at home and abroad . balance of the mother earth and the process of human civilization leading to peaceful co-existence of all the leaving beings.economic and ecological. The company values its obligation to the greater society as well as it strives to protect the interests of it’s shareholders and to ensure highest return and growth of their assets. The company always strives for top quality products at the least cost reaching the lowest rungs of the economic class of people in the country. The company wants to produce such society friendly goods and services that go to satisfy the wants of all the relevant party without disturbing or damaging the socio.

6%) 2.554.129.800 (0.3%) 2. Square Textiles does not direct sales in overseas market but sometimes India. is Europe and U.2005 Year .925.455.Marketing Overview MARKETING OVERVIEW POTENTIAL CUSTOMER: The target market for products produced in Square Textiles Ltd.450 (98.968. In Bangladesh Beximco Kitting.314 (96.018.817.142 (100%) 527.076.2006 (a) Quality sold (Kg) • • • Year .3%) 14.039 (100%) The above figures show that the export sales increased by 19% in 2006over the previous year with greater exposure to international market scenario and risk.263 (100%) 32.675 (99. Knit Concern etc are the customers.217 (100%) 539. is Export Oriented Readymade Garments Industry.093.Square Textiles Limited . Target market for products produced in Square Fashion Ltd.016 (100%) (b) Sales Revenue ( Taka ) • • • Local Sales Export Sales Total Sales 9.2004 Local sales Export Sales Total Sales 99.386 (100%) 46. 7 . and Square Spinning Ltd.545 (97.756.9%) 13.654.936 (1.8%) 1.576. SIZE & GROWTH OF MARKET: The Company’s marketing operations continued its emphasis on export sales over the years as depicted below: Year . Pakistan & other countries take their yarn.7%) 13.029. Shasha Denim.A.670.7%) 2.342 (99.417 (3.S. Sweater and Denim manufacturer.214.903 (3.669.4%) 2.3%) 14. Grameen Knitwear.599 (96.102.345.494 (2.588 (0.789. Readymade Garments exporter that is Knit Fabrics.7%) 14.2%) 1.441.956.1%) 13.

sub – Committees . so that this sector can be grown up. the CEO is the head of the Executive Management Team which comprises senior members of the Management Apparatus. The other potential competitors are Padma Textiles. These operations are continuously carried out by the Executive Management through series of Committees . Executive Management operates through further delegation of authority at every echelon of the line management . Pakistan. Management Committee: Comprising top executives .Management MANAGEMENT Management: The entire management process comprises the following units: Executive Management: The Managing Director. deal with entire organizational matters.COMPETITOR ANALYSIS: Only in few years back textile sector in Bangladesh was left behind but current scenarios is different. In recent years a mentionable figure of money has been invested in this industry. Vietnam etc. during the post multifiber agreement period. Shamim Textile etc. The executive Management operates within the framework of Policy & Planning strategies set by the Top Management with periodic performance reporting for guidance . Standing Committee: Standing Committee comprises the following committee: 8 . Competition will be severe after 2005.Committees & standing Committees assisting the line management . The Executive Management is responsible for preparation of segment plans / sub – segment plans for every profit centers with budgetary targets for every items of goods & services and are held accountable for deficiencies. Government is making some favorable policies and minimizing the regulations. Among the domestic companies Square is one of the leading one. So Bangladesh will have to compete with countries like Srilanka. Square Textiles Limited . Government is also encouraging this sector. that is. World market will be Quota free at that time. with appreciation for outstanding and exceptional performances . Within the limits of delegated authority and responsibility by the Board of Directors . China.

Interlock .94 Local sales Export Sales Total sales (average) The above indicate that the local and export selling prices increased by 53. Following types of products are produced T-shirts & Poloshirts.84 143. Sport wear .71 127. pique . Crepe rib . Under garments .75 143. Mens & Ladies fashion wear .54% and 13.71 2004 87. Tank tops . In Square Fashions Ltd.49 2005 61. Price: The unit selling prices over the years varied substantially as shown below: 2006 94.12 124. Drop needle . Product range Engineering stripe and semi jacquard. plain .Audit Committee: • Internal Audit Committee • ISO Audit Committee • Social / Environment Committee • Performance Evaluation Audit Committee Employment Relations Committee: • Remuneration Committee • Work Environment Committee • Performance Evaluation Audit Committee Management Committee: • Product Planning & Development Committee • Quality Control & Research Committee • Production & Inventory Management Committee • Export Promotion Committee Products: In two units of Square Textiles Ltd.14% respectively during the year 2006 over the year 2005after gradual decline during the years 2004 and 2003 over the year 2001.12 154. Milano rib .62 151. Crossmiss . etc. Four Neddle structure . 9 . the increase is primarily ascribable to the international situation. Kidswear etc. The following products are produced : In Square Knit Fabrics Ltd. Pajamas.

All the units of the factory enjoy highly of machinery are imported from Germany. Weakness: There are too many departments under the super vision of the general manager which can cause low productivity due to large span of super vision. Switzerland . For Square Textiles Ltd. Is a rapidly expending Company . weakness. Standing its journey in 1998 it has already doubled the net turnover by the year of 2006. Moreover products of Square Fashions Ltd. They train up their key personally in the country and abroad . 10 . Infact. As most of the purchaser are export oriented garments . Opportunity: There are bright opportunities for the Company in the overseas market . they don’t need to be promoted . So there is not much room to pursue. As a result it can maintain a smooth rate of production. the buyers themselves are aware enough from where they will get quality products. it can get scale of economic. It is given below: Strength: Square Textiles Ltd. Italy & japan . In Bangladesh. The HRM practice is also remarkable . For the UK and USA based market this fact is true as well . The size of export oriented RMG industry is fairly large in Bangladesh . If is can communicate well and capture a significant market portion in the Europe and USA market. Are exported to Europe and USA. So there is a huge market for Square Textiles Ltd. Does not pursue any rigorous promotional activity . opportunity and threats .Place: Export oriented ready made garments industry operating in Bangladesh are the main purchaser of products of Square Textiles Ltd. SWOT ANALYSIS: SWOT analysis means the analysis of strength . So that the Company can get some competitive advantages over the competitions. Promotion: Square Textiles Ltd. Well trained human recourses are another strength of the Company .