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DEPARTMENT OF BUSINESS MANAGEMENT SCIENCES A Project of New Product Development Submitted To: Mr. Farhan Aslam Submitted By: Ali Zubair Tosif ur Rehman Majid Ali Muhammad Tayyab ur Rehman Khan Mushahid Mehmood Hafiz Yasir Nasim Ali Rafiq Muhammad Qadeer (Group Moderator) UNIVERSITY OF AGRICULTURE, FAISALABAD
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Table of Contents Acknowledgement Group Introduction Project Summary CONCEPT GENERATION Need Form Technology CONCEPT STATEMENT CONCEPT EVALUATION Marketing Test Technical Test DEVELOPMENT Comprehensive Business Analysis Marketing Plan Executive Summary Summary of Situation Analysis The Industry Definition of Industry And Company Business History of Business Technological Advances Characteristics of Industry Typical Promotional Activity Geographical Characteristics Profit Pattern The Company Brief History Scope of Business
Growth, Current Size, Profitability Current size Growth Profitability Reputation Competence In Various Areas Strengths Weaknesses Product / Services www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/ Final Year Project's is One place for all Engineering Projects, Presentation, seminar, summer training report and lot more. NOTE:-This work is copyright to its Authors. This is only for Educational Purpose.
co. shopping or Specialty goods Packaging Price Structure Uses Image and reputation Service strength Service Weakness Product sales features Market share Market potential and Trends The Market Definition and location of market Identified market segments Past Potential Market need and desire Needs Desire Characteristics of market Geographic Demographics Psychographic Behavioral Typical Buying Patterns Purchase Patterns Frequency of Purchase Definition of our Customers Past. NOTE:-This work is copyright to its Authors. Presentation.www.final-yearprojects.co. .cc | www.troubleshoot4free. Present and Future Past Future Characteristics Characteristics shared with rest of market www. This is only for Educational Purpose. seminar.com/fyp/ Final Year Project's is One place for all Engineering Projects.com/fyp/ The product story Quality factors Design consideration Goods Classification Consumer and Industrial goods Durable or nondurable goods/services Convenience. summer training report and lot more.troubleshoot4free.final-yearprojects.cc | www.
co. NOTE:-This work is copyright to its Authors.troubleshoot4free.co. Presentation.com/fyp/ Characteristics unique to our customers What they like about us Consumer Appeals Possible Future appeals The competition Identification of Competitors Primary competitors Secondary competitors Growth / size of competitors Strength of competitors Share of Market Weaknesses of competitors Marketing Activities of Competitors Distribution Strategies Distribution Opportunity Pricing policies Opportunity/threats relating to pricing Pricing Threats Communication strategies Sales force Ability and Training Advertisement Program Opportunities of Communication Threats of Communication Environmental Factors Economy Economic Forecast Political Situations Societal Concerns Technological Influences Corporate Objectives and Strategies Profitability/ ROI Partnership equity Overall Corporate Mission Potential marketing Opportunities Marketing Need Objective Corporate Needs Satisfying objectives General Marketing Strategy Positioning Strategy Service Differentiation Strategy Launch www. seminar.www.cc | www.final-yearprojects.troubleshoot4free. summer training report and lot more. . This is only for Educational Purpose.cc | www.com/fyp/ Final Year Project's is One place for all Engineering Projects.final-yearprojects.
www. we offer our regards and blessings to all of those who supported us in any respect during the completion of the project. Farhan Aslam.com/fyp/ ACKNOWLEDGEMENTS This project would not have been possible without the countless blessing of Almighty Allah who gives us the knowledge.com/fyp/ Final Year Project's is One place for all Engineering Projects. whose encouragement. It is an honor for us to show our gratitude towards our Parents whose prayers were all time with us. We are heartily thankful to our course coordinator. Presentation. . No. No. No. 2007-ag-96 Hafiz Yasir Nasim www.A. We are also grateful to our Beloved Prophet Hazrat Muhammad (S. Introduction to NPD Team Members Muhammad Qadeer (Group Moderator) Roll No 17 Reg.co.final-yearprojects. 26 Reg.W. No. 2008-ag-109 Majid Ali Roll No.2008-ag-271 Mushahid Mehmood Roll No. No. 2008-ag-190 Tosif ur Rehman Roll No 18 Reg. Mr.S). 2008-ag-110 Muhammad Tayyab ur Rehman Khan Roll No 23 Reg. power and intelligence to make this project.final-yearprojects.cc | www. guidance and support from the initial to the final level enabled us to develop an understanding of the subject. seminar. summer training report and lot more. 31 Reg.co.troubleshoot4free. 2008-ag-189 Ali Zubair Roll No 22 Reg. This is only for Educational Purpose. Lastly.cc | www. NOTE:-This work is copyright to its Authors. No.troubleshoot4free.
. In this we made a comprehensive business analysis by making projected financial statements that are Projected Income Summary and Projected Balance Sheet that is showing a ROI of 8. summer training report and lot more. 2008-ag- PROJECT IN A GLANCE In this NPD’s project we are going to start a new business of a Retail Book Shop. After that we evaluate the project on the basis of user needs and technology. Then we evaluate the project in the light of PIC. In making this project we first generate idea by analyzing the gap in the market.com/fyp/ Final Year Project's is One place for all Engineering Projects. And after the preparation of marketing plan we launch the business.troubleshoot4free.troubleshoot4free. Presentation. 33 Reg. This is only for Educational Purpose. Company Name : Be 4 Books Mission Statement : Our Mission Is To Provide Every Book At One Place and With Immense Care Slogan : Road to Bright Future Animated Character : Mr. form and technology. No. NOTE:-This work is copyright to its Authors. 2008-ag-932 Ali Rafiq Roll No. Book www.www.com/fyp/ Roll No.final-yearprojects.final-yearprojects. No. seminar.cc | www.co.86%.co. Than we move towards the next phase that is Development.cc | www. After that we generate concept by observing the customers and produce concept statement in due consideration of need. Reg.
troubleshoot4free. NOTE:-This work is copyright to its Authors.final-yearprojects. After considering this idea. reverse brain storming etc.co. But this idea needs a great technology and also the problem of highly automated system.com/fyp/ Idea Generation and Opportunity Identification Idea means that anything comes to mind. This will help them to identify the automobiles immediately after analyzing any ambitious vehicles. Another idea was that provide police force with a complete system of registered automobiles.g. We also generate many ideas like providing the traffic control cameras. Presentation.cc | www. seminar. There are so many idea generation techniques e. service etc. stationery. traditional and e-library and a café.final-yearprojects. Ideas may be of any thing about product. Idea is a vague form of anything.co. www. summer training report and lot more.com/fyp/ Final Year Project's is One place for all Engineering Projects. The technique that we use for the idea generation is the Reverse Brain Storming.troubleshoot4free. we will find the gap in the market. Brain storming. . This is only for Educational Purpose.www. This idea looks very interesting and worth harvest while because there is no existence of such kind of retail outlets. These cameras will automatically judge the intensity of traffic and give the green signal to traffic and as well as to the road crossing people.cc | www. Than one day of the group member give the idea to provide books in a big retail outlet that will have all the books.
There are so many institutions that are providing educational services to provide these services those people need educational material. Keeping in view the above importance of the education. Education is the most critical factor for the development of any nation. Education is the biggest problem for a developing country like Pakistan.troubleshoot4free.co.co.com/fyp/ Final Year Project's is One place for all Engineering Projects. universities etc.cc | www. There are different techniques that can be used to find out the gaps in the market and position our self to on that gap. E.troubleshoot4free. There are so many retail outlets in our territory that are providing the education material. For this purpose Determinant Gap Map is used we used two determinant attributes that are Books Range and Stationary Range. But if you look analytically all these retail out outlets are focusing to a particular class of customers.final-yearprojects. This is only for Educational Purpose. We also use this technique to find out the gap in the market. it is a good saying but these are also the solution of our most of problems today. one of the techniques is perceptual gap maps.final-yearprojects. Presentation. colleges.g schools. summer training report and lot more. NOTE:-This work is copyright to its Authors. Here we find that some outlets are giving or providing only books and some ate providing only stationary. . Determinant Gap Map www.cc | www. seminar.www.com/fyp/ GAP ANALYSIS Books are the best friends. we think to provide the better educational material will be helpful in making a literate nation.
g.cc | www. NOTE:-This work is copyright to its Authors. We have identified an opportunity by considering an external environment.troubleshoot4free.troubleshoot4free. summer training report and lot more.D Madina Books If we look at the gap map it provides the information that some retail outlets are either providing books e. seminar.com/fyp/ High Range Stationary Al-Fateh Stationers Gap 4 Gap 5 Be 4 Books Gap 3 Play Group Books Gap 1 Friends Books Gap 2 Fine Books Kitab Markaz Low Range Stationary Master Level and Ph. (Alfateh stationers) some are providing the combination of books and stationary e.com/fyp/ Final Year Project's is One place for all Engineering Projects. This is only for Educational Purpose. . This gap in the map gives us an idea to position our self on the full range of books and stationary.g.co.www.co.final-yearprojects.g. (Kitab Markaz) or providing stationary e. Now we will evaluate this opportunity with the help of PIC Product Innovation Charter (PIC):- www.final-yearprojects.cc | www. But the problem is that there is not a single retail book shop that provides both books and stationary in full range. (Istaqlal Books). Presentation.
troubleshoot4free. If we analyze people while purchasing we find certain points that can be considered.final-yearprojects. The immediate solution of the problems can be made but solution of all the need and problems under the same roof is quite difficult but not impossible. We are aiming to be a market leader with at least 35 to 40%. . Need There are so many techniques that are used to identify the need.cc | www. NOTE:-This work is copyright to its Authors.www. and Technology. Our ROI Target is to earn at least a 10% return on investment. These problem gathering techniques are marketing and Technical staff pool experience search of services records. The problem gathering technique that we use is Stakeholders or Customers Direct Observation. Every new product will be entered into market as soon as possible. and the base of electronic library will be used for future developments.troubleshoot4free. CONCEPT GENERATION This is just an idea that we will deliver the full range of books and stationary. Special attention will be given to customer and personnel protection and all other protective measures will be taken into account while introducing new services and procedure.co. Presentation. This purchasing process for the person is quite cumbersome. creative and study lovers.co. benefit or the problem of customers. sales records. Everyone is in hurry. We will achieve all this by being efficient in customer services.final-yearprojects. idea files. Form www. Let’s see how a busy person make purchases of the books and stationary for his a play group child and for a master level child.com/fyp/ We provide professional services & resources to people who are ambitious. Retail outlets make misuse of people’s problem. Form. To convert this idea into concept we need three things that are Need.com/fyp/ Final Year Project's is One place for all Engineering Projects. Scenario analysis and stakeholders contacts.cc | www. Some time people even have to pay more for those books that are not easily available in the market. summer training report and lot more. Some times they have to travel hundred of miles to get these books. he wants the solution of his problems immediately and under the same roof. So for we have an idea but this is not a concept. After evaluating this opportunity with the help of PIC and this opportunity is worthwhile to harvest. seminar. This is only for Educational Purpose. Students are also facing problems in getting the complete courses at the time when they need it at one place. Today is the mechanical age and time is money.
cc | www.com/fyp/ Final Year Project's is One place for all Engineering Projects. form and technology. now we can develop concept statement. seminar.co.g. For this purpose we will use computers. They can get the educational material by purchasing book. Inventory control system.troubleshoot4free.cc | www. summer training report and lot more. NOTE:-This work is copyright to its Authors. As we are not dealing in any kind of self-made product and hence we can’t define in terms of product specifications . fax and photo state machines.com/fyp/ The next thing that is required to complete the concept is form.final-yearprojects. we’ll provide the facility of library both traditional library and e-library and a café. We can evaluate the concept on basis of technical and marketing or both. just in time system. by reading books in the library and they can also enjoy the facility of elibrary. Marketing Test www. We will also use different types of computer aided systems e. . “The new book store will provide the books and stationary for all level of education and people can enjoy café as well.final-yearprojects. Technology What technology is required that will help us in providing these services.troubleshoot4free. We will deliver the books in the form of different sections that are Play group to 5th grade 6th grade to 8th grade Matriculation to Intermediate Graduation to Master level PhD Cooking Books Magazines Children Section Story Books Coloring Books Miscellaneous Other than providing the books. This is only for Educational Purpose. printer. security cameras and network connectivity. CONCEPT EVALUATION Now we will evaluate the concept means that is this project is going to fulfill our objectives. They can get all these services conveniently and at competitive prices”. Presentation. bar-code readers.We are in merchandising business and we will deliver books and stationary in book mall store.co.www. CONCEPT STATEMENT After defining the three components of the concept that are need.
Here we analyze the depth and potential of the market.com/fyp/ We will evaluate the concept according to market. This is only for Educational Purpose. summer training report and lot more.final-yearprojects.g.troubleshoot4free.cc | www. . Projected Income Summary and Projected Balance Sheet. bar-code readers. DEVELOPMENT In this phase we have develop marketing plan and make a comprehensive business analysis by making Projected Financial Statements e. So we can conclude that according to marketing perspective this project has good potential. This type of retail outlet is the need of the market because there is no existence of such type of outlet. The technology that is required for the retail outlet is easily available. printer. accessible and we also have finance to get the technology.co. NOTE:-This work is copyright to its Authors. Presentation.final-yearprojects. Technical Test We will analyze the project on technical basis.www. seminar.com/fyp/ Final Year Project's is One place for all Engineering Projects. On analyzing the market it clears that the market has good potential. security cameras and network connectivity. fax and photo state machines. Our required technology includes computers. Customer have positive attitude towards the books.co.cc | www.troubleshoot4free. www.
class(0-10) 22500 175 3937500 class(11-12) 13897 250 3474250 class(13-14) 6749 350 2362150 class(master) 2534 400 1013600 class(ms) 2462 475 1169450 PHD 785 550 431750 Cooking 352 250 88000 Coloring Books 354 125 44250 Magazines 250 250 62500 MBBS 3537 600 2122200 Tea and Coffee 252000 Printer&photcopy 150000 Members Fee 3000000 Library 2500000 Stationary 7000000 CGS class(0-10) class(11-12) class(13-14) class(master) class(ms) PHD Cooking Coloring Books Magazines MBBS Stationary 22500 13897 6749 2534 2462 785 352 354 250 3537 125 175 250 325 400 400 500 175 100 500 2812500 2431975 1687250 823550 984800 314000 176000 61950 25000 1768500 4500000 Rs 27607650 15585525 less:Expencess Salary 3000000 Utility bills: electricity 80000 Gas 60000 Telephone 2500 Internet 6000 Card 5000 NoN Members Card 7200 160700 Total Expenses Net Income Before Tax Projected Balance Sheet Be 4 Books For the period ended on 31st.31 20xx Sales Revenue Q P Rs. Capital 0 Final Cash in Hand 5000000 summer training report and lot more.cc | www.com/fyp/ Current Assets Year Project's is One place for all Engineering Projects.co. Inventory: 375000 3160700 18746225 8861425 . This is only for Educational Purpose.comprehensive Business Analysis Income Statement Projected Income Statement B 4 BOOKS www.final-yearprojects. Presentation. 20XX Assets Price Quantity Amount Liabilities Amount 10000000 www.cc | www. Cash at Bank 5000000 NOTE:-This work is copyright to its Authors.final-yearprojects. seminar. Dec.co.com/fyp/ For the year ended Dec.troubleshoot4free.troubleshoot4free.
forecasting of demands and profit margin.co.troubleshoot4free.co. we will convert it into chain retail outlet. Our company is newly formed and we are providing all type of books from playgroup to PhDs and providing services like library. We will monitor all our strategies and control the processes in order to achieve the desired corporate objectives. positioning strategies and share of market. We determined the prices of company according to markup bases special discounts are given to our member customers. We made an analysis of the industry to see trends. faxes and pleasant sitting environment. We are offering memberships.final-yearprojects. technologies. Then we see the return on the investment by making a comprehensive analysis. Our non members customer can have all the library facilities but at standard rates. printing. internet search.com/fyp/ Final Year Project's is One place for all Engineering Projects. We also analyzed strengths and weaknesses of our company and our competitors as well. summer training report and lot more. That rate will be higher than the rate we offer to non members. Share of market is intended to achieve upto thirty to forty percent for first year. .troubleshoot4free. www. coloring and cooking books etc. Presentation. NOTE:-This work is copyright to its Authors. Customer can get the membership at very reasonable rates.cc | www. Summary of Situation Analysis The Industry a. We will provide these services in a retail outlet and in future. seminar. Then on communication strategies were developed which include advertisements through electronic and print media.cc | www. This is only for Educational Purpose.g. e-books.com/fyp/ Marketing Plan Executive Summary Aiming with the project of new product development we make a gap analysis of the book and stationary market and chose an idea of making a retail book shop with full range of books from playgroup to master and PhD level also non educational books e. Competitors in the industry were identified and a comprehensive analysis was conducted to see their communication strategies. Definition of Industry And Company Business Book industry includes all the book retail stores that are providing books. Marketing objectives will be to satisfy customer’s need of easy location of books and corporative objectives will include the security and better return on partner’s capital. having a network in all the big cities of Pakistan. stationary and books related services.final-yearprojects. full range of stationary and fully equipped traditional and elibrary with the facility of café.www. Members can obtain benefits like discount on books purchased and also can get the concession on the library and café rates.
V. Presentation. As the trend of education start developing the requirements of these books increased and so the number of book store also increased. This results in more number of the books shop. Characteristics of Industry Typical Promotional Activity Pakistan’s book industry use following promotional instruments e. NOTE:-This work is copyright to its Authors.final-yearprojects. And these retail book shops were unable to provide the books which were the requirement of people. www. This is only for Educational Purpose. brochures.com/fyp/ b. It has its own printing press and has biggest retail store that has the potential to provide books for all types of discipline. .com/fyp/ Final Year Project's is One place for all Engineering Projects.cc | www. Then they start advertisement campaign on Radio.troubleshoot4free. radio and banners. We have the e-book which are sold in CD’s or can get via internet after paying certain amount of money. D. Online book reading is also available providing books for reading. National Book Foundation is the retail book store of Alama Iqbal University. People often have to travel one place to another.g. Some of them require membership. seminar. C. They began to carry more books to meet the requirements of the people.co. Technological Advances Education sector has revolutionized.co.www. With the passage of time book stores owner began to advertise their stores at universities and schools by using the brochures. Although these markets have so many retailers but not a single retailer is capable of providing all types of books. and now internet is at its full pace. Now the purchase of the books started online. bill boards.troubleshoot4free.final-yearprojects. Geographical Characteristics In Faisalabad there are some major books markets that are Amin Pur Bazar. More and more people start read and write and hence their needs for books and stationary also increased. Islamabad. summer training report and lot more. History of Business In the early time of independence there were very small numbers of the books store in the city.cc | www. T.Ground and Punjab Medical College’s own book store.
for example.troubleshoot4free. Current size Currently we are offering books for all disciplines.com/fyp/ Final Year Project's is One place for all Engineering Projects. Size of shop.co. Growth. e-library. Presentation. b.final-yearprojects. Lahore and Karachi. it is random.g. This difference in their prices is because of some certain reasons e. seminar.co.www. Profit Pattern There is no fixed profit pattern. Current Size. We are providing books. In future we will expand our business by making it a book chain store in different cities like Islamabad.final-yearprojects.com/fyp/ Other cities also have such type of retail stores that are providing the services of book selling like Lahore’s Urdu Bazar. stationary. Profitability a. Growth We are going to expand our business by opening another retail book branch in D. different retail outlets charge different prices for the same book. Scope of Business This business has a very broad scope. This is only for Educational Purpose. . NOTE:-This work is copyright to its Authors. membership and café facility. www. He is in the scope of our business.cc | www. This business is not only for students but any person who wants to learn.troubleshoot4free. existence in the market etc. Our member customers can get benefits like discount on purchases and library facilities. The Company Brief History It is a newly formed business so we don’t have any type of history. e-library and all what a student to fulfill his educational needs. Ground that will provide only books and stationary. Multan. summer training report and lot more. library. We are going to add e-books on DVD and cd.cc | www.
Reputation We are newly formed business that does not have any kind of background so we don’t have any reputation but we will increase our reputation by providing quality services.co. Competence In Various Areas Strengths We have strengths in Books of all types Wide rage of Stationary Quick service to deal with customers via use of computer databases. We will obtain the book publishing rights in the future. c.final-yearprojects. summer training report and lot more. universities Use of advanced security system by cameras Free parking Weaknesses Our weaknesses are Low cost control in the beginning www. seminar.cc | www.troubleshoot4free. Presentation. colleges.www.com/fyp/ We will expand our online library and provide our member the access to our online library form there own house.co. . We are going to provide the home delivery services only to the major customer like schools.cc | www.final-yearprojects. Use of barcode readers for selling E-library Membership Cafe Pleasant library environment for reading and research studies Fully equipped computer lab with latest core 2 due computers and high speed internet connectivity Fully automatic backup power generators to overcome electricity breakdowns Use of JIT (Just In Time) system Huge Investment Direct selling to schools.troubleshoot4free. This will result in increase sales which will increase our revenue and decrease our fixed expenses per unit. Member can use internet and we will provide login to access the library. NOTE:-This work is copyright to its Authors. This is only for Educational Purpose. colleges and universities within the Faisalabad. We will also add book printing press and can target different organizations. Profitability As we are providing books for all discipline at discount rates. Hence we will result in more profitable business.com/fyp/ Final Year Project's is One place for all Engineering Projects.
Interior is designed in such a way that it gives a friendly environment that make people feel like home. This is only for Educational Purpose. e-library. internet facilities and café.final-yearprojects. The Product Story Quality Factors We are offering quality service in providing books. Convenience.troubleshoot4free. Goods Classification Consumer and Industrial Goods These are both consumer and industrial goods in such sense that if books are purchased by an individual then it is a consumer good and when these books are sold to schools.co. Shopping or Specialty Goods we are providing convenience goods in such sense that these are those goods that are purchased with out any special consideration of books brand names etc.final-yearprojects. Design Consideration It’s a service related business and in service related business design is related to how to deliver the services and what will be the interior of the retail outlet.www. seminar. NOTE:-This work is copyright to its Authors.com/fyp/ Low repute in the market as a new entrant. And when we are providing books and stationary these are durable goods. We will deliver services with the help of human and computer aided systems.co.com/fyp/ Final Year Project's is One place for all Engineering Projects.cc | www. .troubleshoot4free. When we are providing café and library facility then it is nondurable services. Durable or Nondurable Goods/Services Again this is combination of durable and nondurable goods and services. people get these product and services conveniently. Packaging As we are not providing any kind of a single product but books and these books don’t have packaging and we are providing shopping bags for carrying books www. library. Presentation. colleges and universities then these are industrial goods. e-books. summer training report and lot more. Need some time to establish relationships with suppliers Product / Services 1.cc | www.
This is only for Educational Purpose. Uses Books are not the necessity of life so they don’t have primary use.com/fyp/ Price Structure There are so many pricing methods that are used to set prices e. Service strength We have the following product and service strengths Books for all disciplines Magazines Children Books Cooking Books All types of dictionaries Stationary Highly motivated employees Huge book carrying capacity Traditional and e-library We are offering memberships Fully air conditioned library and Computer lab.com/fyp/ Final Year Project's is One place for all Engineering Projects. . Play group to Intermediate A and O level Books Graduation and Masters Ms and PhD Cooking Books Children Books Magazines Stationary 15% 20% 25% 30% 25% 25% 30% 8% These rates are subject to change according to managements will.troubleshoot4free. Presentation. summer training report and lot more. Computer lab equipped with latest computers and high speed internet www.co.final-yearprojects. seminar.final-yearprojects.cc | www. economies of scale can be achieved and there is fierce competition in the market. Following are the markup rate that we will charge on the cost of books and stationary. We are using marketing penetration strategy because we have a large market for product.troubleshoot4free.www. To be successful in life we need to study books hence books have secondary use. Image and reputation Books have positive image and reputation in the society because they provide the solution of all the problems of a nation. NOTE:-This work is copyright to its Authors.cc | www.g market skimming pricing and marketing penetration pricing.co.
professors .co. This is only for Educational Purpose.final-yearprojects.cc | www. The Market 1. . Every year thousands of individuals going to these institutions to obtain knowledge. Potential the potential market is not only students but also teachers.cc | www. NOTE:-This work is copyright to its Authors. Masters and PhD require research work and our library is the place to do that. There are many schools.final-yearprojects. it may not attract many individuals to cover our costs and earn a good margin over costs. Market potential and Trends There is huge potential in the current targeted market that is Faisalabad. Past in the past book retailer only considered students to be there market. Identified Market Segments Currently the market segment is Faisalabad. 2). seminar. 1). Product sales features Market share Industry sale by market Book retailing industry in Faisalabad has about 95% share of the Faisalabad market. That is book retail stores in Faisalabad meets 95% of the demand of books of people.schools . Definition and location of market a).troubleshoot4free. Market need and desire Needs Market needs are www.com/fyp/ Final Year Project's is One place for all Engineering Projects.co.troubleshoot4free.www. colleges and universities. Some books are not available in the city and people often have to move to other cities to get those books. We will move into other cities gradually.colleges and universities.com/fyp/ No misuse of computer lab due to strong firewall Weakness Library may prove to be expensive. summer training report and lot more. Presentation.
This is only for Educational Purpose. Income Level :Rs 60000-2500000 annual income Gender : male. lower upper.com/fyp/ Books for all disciplines Stationary Research facilities Library facilities Desire Desires are Books availability with ease Quick service Books should be cheap Pleasant library environment Characteristics of market Geographic Punjab is Pakistan’s biggest province with respect to population.www. summer training report and lot more.cc | www. Medium class. Speed and Economy User Status : Ex-User. Enthusiastic Typical Buying Patterns Purchase Patterns People purchase books throughout the year as: www. Regular User Attitude : Indifferent. It has the strong textile sector and sugar industry. Service. female Age : 2-60 years Religion : All Occupation : All Social Class : lower lowers. creative.co.troubleshoot4free. .com/fyp/ Final Year Project's is One place for all Engineering Projects. ambitious Behavioral User Loyalty : Low brand loyalty Usage Rate : Low and Moderate Occasion : Regular and Special Benefits : Quality.cc | www.final-yearprojects. Demographics Faisalabad is the second biggest city of Punjab populace with approximately 50 lakh individuals and it has 50% literacy rate. lower upper. seminar. Faisalabad is the third biggest city of Pakistan. Presentation.final-yearprojects. 4+ Education : All level of education Psychographic Life Style Personality : Both Modern and Traditional : Sober.troubleshoot4free. Positive. Non User. Potential User. NOTE:-This work is copyright to its Authors. upper upper Family size : 2-4.co.
troubleshoot4free. cooking books. Presentation.co.co.cc | www. coloring books etc under the same roof. PMS. Parents.final-yearprojects. governments and all the authors and writers can be our future customers. What They Like About Us They like our services as we are providing all discipline related books. a. who are curious about the intellectual abilities of their children. The library facility that www. Other books like cooking. Present Play to Group. And also all those people who love to read magazines. Also include those people who purchase books for making gifts. Definition of our Customers Past. fashion books. . Future All the present customers. House wives who want to learn new recipes and fashion and fades.com/fyp/ New Admissions Reading Habits To Acquire New Skills To Learn Something To Appear in Intelligence Tests( NTS. summer training report and lot more.1. Graduate Level.GMAT. This is only for Educational Purpose.www.com/fyp/ Final Year Project's is One place for all Engineering Projects. Present and Future Past As our business is a newly formed. Characteristics b.GRE. Characteristics Unique to Our Customers Library (traditional and e-library) Membership Free parking Pleasant sitting environment internet facility Photocopier. People who want to start new business as well as having running business can use our library. All those people who love to read and want to get new information. coloring books etc and magazines are purchased many times. businessmen.troubleshoot4free.final-yearprojects.2. seminar. Intermediate. Characteristics Shared with rest of Market Book selling stationary b.cc | www. NOTE:-This work is copyright to its Authors. Master Level and research related studies students are our customers. Fax and printing facitlity C.ECAT etc) To Appear in competition exams (CSS. so we don’t have past customers. ISI. PSC etc) To give as Gifts Frequency of Purchase Books related to discipline by the students are Purchased two times is semester system and one time in annual system.
Share of Market A large no of market share that is 60% is captured by large competitors. seminar.final-yearprojects. They like the parking and café facility. Weaknesses of Competitors They have a little stock to meet the market demand. That is garment industry. food industry etc.troubleshoot4free.www. film industry.cc | www. Growth / Size of Competitors Competitors are going as usual no extra ordinary growth is there. Majeed book center. NOTE:-This work is copyright to its Authors. Consumer Appeals Possible future appeals Our possible future appeals are as following Brochures Banners Bill Boards Local TV FM Radio The Competition Primary Competitors: Our primary competitors are the books sellers already operating in market the major competitors are located in Aminpur Bazar Faisalabad just like Kitab Markaz. summer training report and lot more.co.com/fyp/ Final Year Project's is One place for all Engineering Projects. They are located at the center of the city. . 3.co. Presentation. www. Fine book center.com/fyp/ we are providing equipped with advanced technology. Istaqlal book center.final-yearprojects.cc | www.troubleshoot4free. Strength of Competitors They have a set up for a long time period. Secondary Competitors Secondary competitors include all other consumer goods industries. Friends Book center. they have loyal customers. This is only for Educational Purpose.
affordability of the customer and the competition will be taken under consideration. There is no promotional activity as well. they charge their own decided prices.co. . Distribution Strategies Distribution We will operate via only company on outlets even in case of expansion.com/fyp/ Final Year Project's is One place for all Engineering Projects.final-yearprojects.com/fyp/ They have no customer relationship management. Pricing Threats www. so we can save our cost through our own distribution channel.co. No proper customer care. Marketing Activities of Competitors Competitors are charging prices at a level where the other sellers are charging. better purchasing environment and better study environment in which you will as at home. Threat If some competitors come to play and can make open a book like us because this business has large potential in market. Pricing Policies:While setting the prices trends of the industry. They are distributing their products through their own outlets only They are advertising only through brochures and banners.final-yearprojects.cc | www.troubleshoot4free.www. As the entire margin we have to earn. NOTE:-This work is copyright to its Authors. Strength of Distribution Channels Timely availability of books in our outlets. This is only for Educational Purpose. Presentation. It will increase our brand building. company will use its own distribution channel. Opportunity A opportunity in the type of distribution is that it can create awareness a associations with the customers. They are not charging market prices.cc | www. summer training report and lot more. the can use their past experience as a cue for others.troubleshoot4free. Opportunity/Threats Relating to Pricing As we are charging prices equal to or at some discount. seminar. so we have a potential to gain a handsome market share because we are providing unique facilities in terms of convenience.
banners. so they can cut their prices down.co. Advertisement Program Advertising will be through local electronic media (cable network) local news papers. Economic Forecast Pakistan’s economy is suffering at a high level so there are enough chances of growth as Pakistan’s economy is growing however at a slower rate. Opportunities of Communication A better communication program can provide for better expansion of our business with in the city of Faisalabad along with all the Pakistan. so new can competitor can come in a very few period and they try to compete with us in terms of price. Advertisement expenditures will be allocated on yearly basis. ideal environment for all. seminar.cc | www. billboards. all other book sellers aware.troubleshoot4free. summer training report and lot more.cc | www.troubleshoot4free.final-yearprojects. . not any technological edge so it is very easy to imitate. Threats of Communication Communication will make other competitors i.co. However exaggerations in communication can create disloyalty if they experience less in reality.e. Environmental Factors Economy Although the economy of Pakistan is at stake but being a book seller and study environment provider we are less threatened by this situation because we are providing books which are necessary for all. As the www. Appeals positioning Our communication program in terms of advertise will be based on the theme that their will be convenience.final-yearprojects.com/fyp/ As being in competitive environment so continuous development are necessary because we have a unique environment.www. This is only for Educational Purpose. Ability and Training Our sales force will be trained for a week before launch and then performance evaluation parameters will be implemented. Communication Strategies Sales Force Our sales force will comprise of fifteen sales persons.com/fyp/ Final Year Project's is One place for all Engineering Projects. NOTE:-This work is copyright to its Authors. Presentation.
troubleshoot4free. Potential Marketing Opportunities In current situation our competitors are not using full marketing tactics they emphasis on products not customer care or customer relationship.cc | www. seminar.e. books from level playgroup to graduation and facility of library can’t be affected by political situation. Political Situations We have a threat from the political situation a bit. Societal Concerns Our business will have high societal association because we are not going to provide some harmful but we are making you aware. NOTE:-This work is copyright to its Authors. Marketing Need Objective. Corporate Objectives and Strategies Profitability/ ROI Sales revenue and cost reductions will be made up to extent where minimum ROI is 10%. In terms of import of foreign books however our other products i.com/fyp/ nature of our business shows.final-yearprojects.final-yearprojects. Partnership Equity Corporate strategy will be to optimally utilize the equity of partners.co. This is only for Educational Purpose.co. summer training report and lot more. knowledgeable so people will take us as their friends and this societal association can also affect political threats. www. there will be high expectations of more membership at this location and more outlets in other big cities. Presentation. These are our potential marketing opportunities for us. new technological advancement in new services. Technological Influences Technology plays vital role in the growth of any business. .cc | www.com/fyp/ Final Year Project's is One place for all Engineering Projects.www. And they are not using mkt promotional activities enhance their customers. They don’t have any network with universities and colleges. We bring technology to serve our customers in our outlet. Overall Corporate Mission Corporate mission will include expansion in outlets increase no of membership.troubleshoot4free.
www. computer research lab. So all our marketing campaign will be directed towards represent our positioning.troubleshoot4free.com/fyp/ Final Year Project's is One place for all Engineering Projects. ideal study environment in which books computers and all essentials will be there. Getting return on investment 20% at least to secure and give proper profit to partners on their investment.www. Service Differentiation Strategy Our services differentiation strategy will comprise of the customer care. seminar. Following are our market need satisfying objectives. . LAUNCH After the preparation of all the resources and marketing plan. Presentation. Positioning Strategy Our target market positioning will be convenience in getting and availability of books all range. Opening ceremony will be held on 1st April 2010.co. How every positioning strategy will back up by the continuous monitoring and adjustment in the positioning. NOTE:-This work is copyright to its Authors. Following marketing strategies we are intended to employ. General Marketing Strategy Methods by which the organization’s plans to achieve the objectives describe above.troubleshoot4free. we are ready to launch our new book retail shop.final-yearprojects. Corporate Needs Satisfying Objectives Following corporate objective will be tried to get 40% market share in first year.cc | www. One more outlet in city Faisalabad.cc | www.final-yearprojects.co. Provide education concern material. This is only for Educational Purpose.com/fyp/ Our services objectives are directed towards market and community need satisfying. cool and calm environment for study. Providing books in all range and stationary all books from playgroup to master level and stationary at one place. summer training report and lot more.
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