AVG DIGITAL DIARIES SEVEN - EXECUTIVE SUMMARY

• Most of us feel that social media has eroded privacy at work. In the five English speaking countries (UK, US, Australia, Canada, New Zealand), over 6/10 feel that the use of social networks has eroded their privacy, with 64% in the US and UK thinking this. • Over 1/4 of workers have felt pressured into accepting a social media friend request from a colleague. This includes 34% in Italy, 30% in Spain and 28% in the US and UK. • 15% of US workers have been insulted electronically by a co-worker. 1/10 US workers have also been the target of unwanted romantic advances online by a colleague - compared to only 4% in France • Cyber-bullying is least common in smaller companies - only 7% of workers in small (less than 100 staff) companies have had rumours circulated about them online, compared to 12% of workers in companies with 1000-10,000 employees. Workers in small companies are also the least likely to have been the target of unwanted romantic advances online. • Most UK and Australian companies now have anti-bullying policies covering cyber-bullying. In comparison, only 1/5 French companies have this. • Despite the results showing that cyber-bullying is less common in small companies, only 1/4 have anti-bullying policies covering cyber-bullying. By contrast, most companies with more than 10,000 employees do. • While 6/10 UK and US employees agree that their bosses are responsible for their personal social media use at work, only 1/4 German workers feel the same. • 13% of US workers have experienced a manager using information from a social network against them or a colleague

AVG Digital Diaries - Top line results
1 - Are you aware of your company's policy regarding cyber-bullying in the workplace? By country
All
Company has comprehensive policies including cyberbullying Cyber-bullying isn't covered Don't know

UK 51%

US 44%

Australia 57%

New Zealand 39%

Canada 41%

France 20%

Germany 23%

Italy 30%

Spain 41%

Czech Republic 23%

37%

25% 38%

14% 36%

20% 37%

13% 30%

20% 41%

23% 36%

31% 48%

42% 35%

33% 37%

21% 38%

30% 47%

Key finding: Most UK and Australian companies now have anti-bullying policies covering cyber-bullying. In comparison, only 1/5 French companies do. Are you aware of your company's policy regarding cyber-bullying in the workplace? By company size
All
Company has comprehensive policies including cyber-bullying Cyber-bullying isn't covered Don't know

1 to 99 37% 25%

100 to 249 36%

250 to 499 39%

500 to 999 47%

1,000 to 2,499 45%

2,500 to 9,999 45%

10,000 to 24,999 51%

25,000 to 49,999 56%

50,000+ 49%

25% 38%

37% 38%

27% 37%

27% 34%

20% 33%

17% 38%

18% 36%

10% 39%

7% 37%

15% 36%

Key finding: Only 1/4 of small companies have anti-bullying policies covering cyber-bullying. By contrast, most companies with more than 10,000 employees do. 2 - Do you think your company is responsible for the online behaviour of employees during work hours if they are using their personal social media account(s)? By country
All
Yes

UK 50% 60%

US 61%

Australia 53%

New Zealand 51%

Canada 63%

France 44%

Germany 27%

Italy 53%

Spain 48%

Czech Republic 37%

No

50%

40%

39%

47%

49%

37%

56%

73%

47%

52%

63%

Key finding: While 6/10 UK and US employees agree that their bosses are responsible for their personal social media use at work, only 1/4 German workers feel the same. Do you think your company is responsible for the online behaviour of employees during work hours if they are using their personal social media account(s)? By company size
All Yes 50% 1 to 99 44% 100 to 249 250 to 499 500 to 999 1,000 to 2,499 54% 48% 53% 55% 2,500 to 9,999 57% 10,000 to 24,999 50% 25,000 to 49,999 51% 50,000+ 52%

No

50%

56%

46%

52%

47%

45%

43%

50%

49%

48%

Key finding: Workers in larger organisations are more likely to agree that their bosses are responsible for they use social media at work.

3 - Do you think your company is responsible for online behaviour of employees outside of work hours if they are using their personal social media account(s)? By country
All Yes 16% UK 18% US 19% Australia 16% New Zealand 9% Canada 20% France 22% Germany 11% Italy 19% Spain 16% Czech Republic 11%

No

84%

82%

81%

84%

91%

80%

78%

89%

81%

84%

89%

Key finding: More than 8/10 workers don’t feel their boss is responsible for how they use their personal social media accounts outside work. Do you think your company is responsible for online behaviour of employees outside of work hours if they are using their personal social media account(s)? By company size

All Yes 16%

1 to 99 12%

100 to 249 250 to 499 500 to 999 1,000 to 2,499 20% 19% 14% 18%

2,500 to 9,999 19%

10,000 to 24,999 20%

25,000 to 49,999 20%

50,000+ 17%

No

84%

88%

80%

81%

86%

82%

81%

80%

80%

83%

Key finding: Workers in larger organisations are more likely to accept that their bosses have some degree of responsibility for how they use social media outside work.

4 - Which of the following do you consider cyber-bullying? By country
All Criticising a colleague behind their back using digital communications such as email, instant messaging, social media or SMS Posting negative comments online about a colleague's appearance in work event photos posted on a social media site Making fun of a work colleague who misbehaved at a non-work event, using digital communications Sending unpleasant or defamatory remarks to or about a colleague using digital communications 69% UK 73% US 73% Australia 85% New Zealand 80% Canada 78% France 63% Germany Italy 67% 54% Spain 63% Czech Republic 56%

79%

88%

83%

89%

90%

87%

74%

79%

59%

68%

69%

66%

63%

66%

76%

70%

75%

60%

70%

50%

64%

60%

82%

93%

85%

91%

93%

88%

74%

80%

72%

81%

65%

Key finding: There is broad agreement that any type of aggressive behaviour online is cyber-bullying.

Which of the following do you consider cyber-bullying? By company size
All 1 to 99 100 to 249 69% 250 to 499 67% 500 to 999 70% 1,000 to 2,499 70% 2,500 to 9,999 75% 10,000 to 24,999 73% 25,000 to 49,999 67% 50,000 + 69%

Criticising a colleague behind their back using digital communications such as email, instant messaging, social media or SMS Posting negative comments online about a colleague's appearance in work event photos posted on a social media site Making fun of a work colleague who misbehaved at a non-work event, using digital communications Sending unpleasant or defamatory remarks to or about a colleague using digital communications

69%

66%

79%

77%

76%

77%

83%

82%

83%

81%

77%

78%

66%

64%

61%

66%

68%

65%

73%

66%

64%

63%

82%

80%

80%

77%

84%

84%

87%

85%

85%

86%

Key finding: There is broad agreement that any type of aggressive behaviour online is cyber-bullying.

5 - Have you ever experienced the following in the workplace? By country
All Been insulted by a colleague using digital communications such as email, instant messaging, social media or SMS Discovered secret discussions about you between colleagues using digital communications Rumours about you have been circulated in the office using digital communications Been the target of unwanted romantic advances using digital communications 9% UK 10% US 15%
Australia New Zealand

Canada 9%

France 6%

Germa ny 9%

Italy 5%

Spain 5%

Czech Republic

10%

11%

9%

10%

8%

11%

8%

10%

13%

9%

14%

7%

9%

10%

8% 6%

8% 7%

14% 10%

10% 7%

9% 4%

8% 5%

8% 4%

7% 7%

5% 8%

6% 6%

7% 5%

Key finding: 15% of US workers have been insulted ‘electronically’ by a co-worker. 1/10 US workers have also been the target of unwanted romantic advances online by a colleague - compared to only 4% in France

Have you ever experienced the following in the workplace? By company size
All 1 to 99 100 to 249 10% 250 to 499 8% 500 to 999 12% 1,000 to 2,499 13% 2,500 to 9,999 10% 10,000 to 24,999 7% 24,999 to 50,000 9% 50,000 + 9%

Been insulted by a colleague using digital communications such as email, instant messaging, social media or SMS Discovered secret discussions about you between colleagues using digital communications Rumours about you have been circulated in the office using digital communications Been the target of unwanted romantic advances using digital communications

9%

8%

10%

8%

11%

8%

16%

10%

13%

13%

8%

8%

8% 6%

7% 4%

8% 7%

8% 9%

11% 10%

12% 9%

12% 10%

8% 7%

10% 7%

10% 7%

Key finding: Cyber-bullying is less common in smaller companies - only 7% of workers in small (less than 100 staff) companies have had rumours circulated about them online, compared to 12% of workers in companies with 1000-10,000 employees. Workers in small companies are also the least likely to have been the target of unwanted romantic advances online.

6 - What action would you take if you felt a colleague had bullied you via digital communication? By country
All Confront colleague directly using digital communications Confront colleague in person in the workplace Confront colleague in person outside of the workplace Discuss with other colleagues using digital communications Discuss with other colleagues in the workplace Discuss with colleagues outside the workplace Bring it up with a manager / HR representative Take a sick day 11% UK 9% US 12%
Australia

New Canada Zealand 11% 11%

France 14%

Germany

Italy 11%

Spain 8%

Czech Republic

8%

14%

11%

51% 20% 5% 23%

47% 12% 6% 23%

44% 20% 7% 19%

51% 11% 3% 21%

54% 13% 7% 27%

47% 19% 6% 20%

56% 25% 4% 29%

65% 26% 5% 33%

52% 34% 5% 20%

38% 21% 5% 16%

54% 22% 4% 23%

12%

12%

9%

11%

12%

10%

18%

15%

13%

12%

11%

58%

69%

61%

66%

70%

65%

55%

53%

39%

63%

41%

4%

2%

6%

6%

5%

2%

6%

4%

4%

2%

2%

Key finding: 1/5 workers would discuss an instance of cyber-bullying with fellow workers, most would bring it up with an HR representative or manager. German workers are the most likely (65%) to confront the colleague who is bullying them in person

What action would you take if you felt a colleague had bullied you via digital communication? By company size
All 1 to 99 100 to 249 12% 250 to 499 12% 500 to 999 12% 1,000 to 2,499 11% 2,500 to 9,999 14% 10,000 to 24,999 14% 25,000 to 49,999 12% 50,000 + 8%

Confront colleague directly using digital communications Confront colleague in person in the workplace Confront colleague in person outside of the workplace Discuss with other colleagues using digital communications Discuss with other colleagues in the workplace Discuss with colleagues outside the workplace Bring it up with a manager / HR representative Take a sick day

11%

10%

51% 20% 5% 23%

54% 22% 4% 23%

51% 20% 4% 24%

48% 22% 5% 23%

54% 17% 7% 27%

49% 20% 7% 26%

50% 19% 6% 23%

45% 16% 7% 25%

49% 21% 8% 29%

53% 20% 5% 20%

12%

12%

14%

12%

11%

16%

12%

13%

8%

13%

58%

53%

57%

54%

55%

64%

66%

72%

63%

60%

4%

4%

2%

2%

3%

2%

2%

4%

2%

7%

Key finding: A majority of workers in every size of company would bring up cyber-bullying with their manager, with workers in larger companies more likely to do so.

7 - Have you ever been embarrassed by photos or videos taken at a work event and uploaded onto social media? By country
All Yes 11% UK 14% US 10% Australia 10% New Zealand 9% Canada 10% France 8% Germany 5% Italy 11% Spain 19% Czech Republic 12%

No

89%

86%

90%

90%

91%

90%

92%

95%

89%

81%

88%

Key finding: 14% of UK and 19% of Spanish workers have been embarrassed by photos and videos taken at a work event and uploaded onto social media. Have you ever been embarrassed by photos or videos taken at a work event and uploaded onto social media? By company size
All Yes 11% 1 to 99 9% 100 to 249 250 to 499 500 to 999 1,000 to 2,499 14% 13% 15% 12% 2,500 to 9,999 13% 10,000 to 24,999 11% 25,000 to 49,999 10% 50,000+ 7%

No

89%

91%

86%

87%

85%

88%

87%

89%

90%

93%

Key finding: Workers in smaller companies are less likely to have been embarrassed by work event videos and photos posted online

8 - Has a manager ever used information against you or a colleague found on a social media site? By country
All Yes 9% No 91% 9% 91% 13% 87% 8% 92% 9% 91% 9% 91% 9% 91% 5% 95% 8% 92% 9% 91% 12% 88% UK US Australia New Zealand Canada France Germany Italy Spain Czech Republic

Key finding: 13% of US workers have experienced a manager using information from a social network against them or a colleague. Has a manager ever used information against you or a colleague found on a social media site? By company size
All Yes 9% 1 to 99 7% 100 to 249 250 to 499 500 to 999 1,000 to 2,499 11% 8% 11% 11% 2,500 to 9,999 13% 10,000 to 24,999 11% 25,000 to 49,999 8% 50,000+ 6%

No

91%

93%

89%

92%

89%

89%

87%

89%

92%

94%

Key finding: Workers in small companies are least likely to have information from social media used against them.

9 - Would you say social media has eroded privacy in the workplace? By country All
Yes

UK
53%
64%

US
64%

Australia New Zealand
62% 60%

Canada
61%

France
45%

Germany Italy
38% 42%

Spain
53%

Czech Republic
36%

No

47%

36%

36%

38%

39%

40%

55%

62%

58%

47%

64%

Key finding: Across all ten countries, most workers feel that social media has eroded privacy at work. In the five English speaking countries (UK, US, Australia, Canada, New Zealand), over 6/10 feel that the use of social networks has eroded their privacy, with 64% in the US and UK thinking this. Would you say social media has eroded privacy in the workplace? By company size All 1 to 99 100 to 249
52%

250 to 499
56%

500 to 999
53%

1,000 to 2,499
57%

2,500 to 9,999
55%

10,000 to 24,999
59%

25,000 to 49,999
52%

50,000+

Yes

53%

50%

53%

No

47%

50%

48%

44%

47%

43%

45%

41%

48%

47%

Key finding: Workers in smaller companies are least likely to feel that social media has eroded workplace privacy. 55%+ of workers in companies with 1,000 - 10,000 employees however feel this way.

Action taken by those agreeing that social media has eroded privacy at work. By country All UK US Austra New Canad lia Zealan a d
54% 23% 52% 25% 58% 22% 58% 19%

Franc e
29% 31%

Germa Italy ny
49% 13% 59% 21%

Spain

Czech Repub lic
59% 21%

Respondents more careful about what they post Respondents limit posting on the social network that caused privacy concerns at work Respondents avoid posting on the social network that caused privacy concerns at work

53% 23%

53% 18%

53% 35%

24%

29%

22%

23%

19%

23%

40%

37%

21%

12%

20%

Action taken by those agreeing that social media has eroded privacy at work. By company size All 1 to 99 100 to 250 to 500 to 1,000 249 499 999 to 2,499
60% 20% 57% 23% 54% 25% 51% 25%

2,500 to 9,999
53% 22%

10,00 0 to 24,99 9
55% 27%

25,00 0 to 49,99 9
68% 13%

50,00 0+

Respondents more careful about what they post Respondents limit posting on the social network that caused privacy concerns at work Respondents avoid posting on the social network that caused privacy concerns at work

53% 23%

53% 23%

43% 25%

24%

24%

20%

21%

21%

24%

25%

19%

19%

33%

Key finding: 1/4 of workers who feel social media has eroded their privacy at work now avoid posting on the social network that caused the privacy concerns. Over half are now more careful.

10 - Have you ever accepted a colleague's social media request even though you didn't want to? By country
All Yes 27% UK 28% US 28% Australia 26% New Zealand 27% Canada 24% France 23% Germany 24% Italy 34% Spain 30% Czech Republic 23%

No

73%

72%

72%

74%

73%

76%

77%

76%

66%

70%

77%

Have you ever accepted a colleague's social media request even though you didn't want to? By company size All 1 to 99 100 to 249
33%

250 to 499
29%

500 to 999
32%

1,000 to 2,499
30%

2,500 to 9,999
28%

10,000 to 24,999
26%

25,000 to 49,999
31%

50,000+

Yes

27%

24%

23%

No

73%

76%

67%

71%

68%

70%

72%

74%

69%

77%

Key finding: Over 1/4 workers have felt pressured into accepting a social media friend request from a colleague. This includes 34% in Italy, 30% in Spain and 28% in the US and UK

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