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Vincent J. Pentella 5086 Dinard Way Columbus, OH 43221 937.438.

EXPERIENCE: Hewlett-Packard Nov 2011 Jan 2012 International Business Development This was a special assignment working directly for the GBU (General Business Unit) in a global capacity. The primary focus of this role was to assess the requirements to create a pull marketing effort within the segment. In this role, I worked mostly with top management of large Consumer Product Goods companies (Wrigley, Diageo, P&G, etc.) to introduce them to the technology and to give them concepts on how it could be incorporated into their supply chains. Business Manager, Label & Packaging Primary role was to provide the overall leadership in the N.A. region required to meet our targeted business goals and metrics. A key ingredient of this role is in creating effective relationships and alignment with a variety of different functions and business groups within DPS . As the lead for Labels and Packaging I work more closely with the other business managers to insure that there is synergy in meeting our team and business unit goals. I directly supervise the activtiies of the Strategic sales efforts (the top 20 in our market) as well as the Premiere Account managers (handling the top 30 HP Indigo L&P users by volume) with indirect management with the territory sales personnel. National Sales Manager, Industrial Markets Provide the overall leadership required to achieve the revenue targets for the Industrial markets which included Labels & Packaging as well as Specialty and Screenprint markets. This unit was built from scratch and it was important that we acquired, motivated, and retained the very best people in the industry.

Mar. 2002 Nov 2011

Dec. 1999 Mar. 2002

BARCO Graphics Jan. 1999 Dec. 1999 Division Manager, Packaging & Label Systems Responsible for sales and marketing of Barco Graphics (Packaging) sales of $23mm and Barco Artios (structural design for packaging) sales of $17m in North America. North American Sales Manager Attained $32.5mm in Order Input in 1997 with eleven (11) sales territories yielding an overall gross margin of greater than 37%. This represented a 30% increase over 1996. 1998 quota target of $38mm in Order Input with thirteen (13) sales territories for Barco Graphics and $6mm in Order Input with three (3) territories for Gerber products. Responsible for assignment of all geographical territories and vertical market sales opportunities. Develop all sales rep and sales manager compensation plans. Heavily involved in creating marketing promotions geared to

Dec. 1996 Jan. 1999

Vincent J. Pentella

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stimulate business from specific market areas. BARCO Graphics is the leading provider of prepress solutions to the Packaging industry with a strong market presence in Special Applications and high-end Commercial Printing. Barco products include Client(SGI)/Server(DEC) workflows, various laser imaging recorders and a wide array of applications software. Majority of Barco products are sold direct. An increasing percentage is sold through dealer channels. Responsibilities expanded to include development of third party channel and dealer management. SCITEX AMERICA Jan. 1996 - Dec. 1996 Manager, Dealer Development Recruitment and development of third party distribution channel for Scitex America prepress products. Director of Sales Managed the activities of a sales region toward achievement of Order Input and Revenue targets. Region consisted of District Managers (1 or 2), sales territories (ranged from 12 to 18), pre-sales Technical staff and Administrative staff. Region reached an increasing Order Input quota each year with a peak of $43mm in 1994. Had significant involvement in the development of Science of Selling implementation to increase the productivity of Scitex America sales people. Jan. 1990 - Dec. 1991 Sales Representative All Scitex America prepress products. Territory of Missouri and Kansas. Achieved 136% and 178% attainment of quota in 1990-91 respectively. Scitex America is a major provider of a variety of highend prepress solutions. XYVISION, Inc. Jan. 1988 - Dec. 1989 Regional Sales Manager Responsible for sales of integrated electronic publishing systems to users in mid-Atlantic, southeast and south central U.S. The region included 5 Account Managers, presales and administrative staff, all of whom were my direct reports. Top region from last to first in one fiscal year. Account Manager Sales Rep for Kansas and Missouri. Principle prospects included Aerospace firms, Software development companies and book publishing concerns. Achieved Presidents Club honors both years. Xyvision is a manufacturer of Electronic Publishing Systems used in high-volume text and graphics documentation applications.

Jan. 1992 - Dec. 1995

Jul. 1985 - Dec. 1987

Vincent J. Pentella

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Markit Productions Jan. 1985 - Jun. 1985

Vice President of Marketing Joined independent, local firm with $6mm in annual sales to develop market position and strategy to move a traditional typesetting company into upscale, national opportunities.

Compugraphic Corp. Feb. 1984 - Jan. 1985

District Sales Manager Responsible for sales of direct account managers of typesetting systems to commercial and corporate accounts in Iowa, southern Illinois and eastern Missouri with 7 direct reports all in sales. Quadex System Specialist One of ten system sales specialist in U.S. that was chosen to launch a program to educate commercial territory reps to find high-end system prospects. Worked with fifteen (15) territory reps in Ohio, KY, Penn. Achieved 143% of annual quota in less than 12 months. Account Manager Sales rep in east central Ohio to the commercial printer and typesetting market. Ranked first in district and achieved Presidents Club in both years eligible. Compugraphic (now Agfa) was the leading provider of typesetting systems to pre-press and printing customers

Apr. 1983 - Feb. 1984

Oct. 1980 - Apr. 1983

Office Equipment Company (OECO) Nov. 1976 - Oct. 1980 Sales Manager, Computer Products Div. Managed staff selling computers to education, industrial and general business markets. Also responsible for a sales quota of computer-related media and supplies sold by general sales force. Account Manager Sales of office products and automated equipment to corporate accounts in geographic territory. OECO was a leading provider of a wide variety of office products used by corporations in the northeastern Ohio market.

Jan. 1974 - Nov. 1976

Vincent J. Pentella

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Superba Cravats Jan. 1970 - Jan. 1974 Account Manager Sold manufacturers line of upscale neckwear and accessories to higher quality mens and department stores.


Completed 1 year at Canton Actual Business College Attended Kent State Univ. branch and Walsh College, combined 21 hours in Business Administration Graduate of Glenwood H.S.


Over thirty years in professional sales and sales management; more than twenty-five in high-tech graphic arts capital equipment.. Have had experience managing diverse sales teams with annual revenue attainment up to $43mm. Experienced in Consultative and Strategic Selling techniques. Adept at locating and hiring quality sales personnel. Accomplished at training sales personnel to attain maximum achievements. Recognized as capable in achieving goals with least amount of associated cost of sales.

Vincent J. Pentella

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