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In Hollywood, nothing is more chic than analytics. On TV shows like CSI and in films like Iron Man, the industry’s most iconic stars depend upon data to help solve crimes or thwart world destruction. Even superheroes rely on solutions accessed at the touch of a finger on a sleek, glowing screen. Hollywood gets it: analytics is sexy. The Status Quo: Data is Locked in the Data Center Even after decades of investment, most business intelligence users can’t get the information they need when they need it and must resort to asking IT for help. The conversation usually goes something like this: Business user: I have this really critical problem. A new competitor has come on the market with a different price point and is eating our lunch. I need a new report – and fast. IT: Oh, ok. I can help you with that; I’ll put it right at the top of my list and probably can have it back to you in a week or so. Business user: Never mind, just give me the raw data and I’ll dump it into Excel.
or taking matters into your own hands by manually wrestling with Excel to build massive spreadsheets. an enterprise-class analytics and data discovery platform. In fact. This is the room where executives at a major corporation go to meet. see the data. The people in this new breed of corporate situation room are the brain trust of a global corporation who want not only the latest key performance indicators. and everything in between –is central to the Spotfire architecture. and pull data from every perspective . These “analytic” or “data discovery” technologies are designed to be highly visual and much more user-driven so business and technology users can more quickly uncover insights & speed action. where instant insight and immediate action reign. that often means having to wait on IT.” And so it is in this place. The New Reality: Visual Analytics in the Situation Room Picture this: A room in the C-suite with large screens on the walls. Forget presentations where numbers are handed out on print outs or an analyst’s spreadsheet or PowerPoint deck is projected onto a screen. to leading organizations around the globe. in this company. “I need access to this data myself so I can explore this on my own. big data is real and getting bigger every day. where an appreciation for concepts such as. but also hands-on access so they can understand in real-time what’s driving the changes in KPI’s. building confidence in decisions through transparency in data. but also quickly turn those insights into action. A 5-Minute Guide to Business Analytics 2 . is delivering it today.The issue isn’t a lack of data. you can walk in and explore the data on the spot or answer a question from the CEO instantly. That’s why a new class of business intelligence technology has emerged in recent years. neither is satisfactory. They’re looking for a competitive edge – now . The crux of the problem for most people is uncovering the most relevant data when you need it. Spotfire Analytics compresses decision making cycles.” or “self-service discovery” initially take root and eventually spread across the organization. TlBCO Spotfire.and they’re betting their business that data visualization technology can deliver it. In this room. I want to really understand what’s going on here. with a user-centered design foremost in mind.” “visibility into the unknown. so users at all levels of an organization can take fast and informed action. Today. They want to interrogate their data – and they don’t want to wait days or weeks to get answers from IT. “dimension-free data exploration. it’s the CEO who often says. Make no mistake: on-demand visual data analysis isn’t hypothetical. prod.and not only discover new insights hidden in big data. TIBCO Spotfire was founded on the belief that business intelligence is vital to high-performing companies. In this way. users from any business or technical background can explore data freely . and interact with it live.to quickly examine anything from the largest trend to the smallest detail. The ability to probe. Often.while abiding by IT’s existing security permissions .
touch. Empowering the Business User Most people don’t consider themselves data analysts. With Spotfire Analytics. and on a frequent basis. TIBCO has made it easy for all types of users to gain insight from their big data. according to your organization’s unique business rules. but also at data in motion. most people need the ability to look not only at data-atrest. and to take corrective action quickly. we’ll both feel better about the decisions that we’ll make. where smart people come together to maximize creativity and innovation. With today’s current rate of change.Visualize and Collaborate TIBCO Spotfire offers a unique data visualization interface. so it’s not surprising to find TIBCO Spotfire driving new ways to visualize the massive amount of data that decision-makers are faced with and to work with that data in new ways. nearly every knowledge worker needs to get answers from data quickly. And if somebody goes to the CFO with a presentation. outliers. “Have you put it through Spotfire yet? Look.. they reflect the way people work together at TIBCO. and we’ll get there a lot more quickly. etc. TIBCO’s Finance staff enthusiastically and independently has adopted Spotfire Analytics. And we’re not just talking about IT users here. However. By providing just the right information at the right time to the right people is known as a “two-second advantage. TlBCO has always been at the forefront of innovation. Scientific studies have confirmed it time and again: visualization aids comprehension. Let’s save us both a lot of time. when needed. put the data that you want to show me into Spotfire so we can better understand in real time the story that the data is telling us. you don’t have to be an analyst to need to understand and gain insight from data. If users can not only just access data. And Spotfire Analytics adheres to those well-founded and time-tested design principles. alerting you to exceptions. The contextual collaboration capabilities built into Spotfire Analytics are not designed in a vacuum. but also see. Putting Spotfire’s predictive & event-driven functionality to work means enabling users to anticipate opportunities and risks. she’ll likely start out the conversation by saying. and you’re going to tell me that you’re going to get back to me in a few days. if we do this the old school way. to plan confidently in the face of uncertainty. and the number of data sources typically involved for any single decision. and feel it. On the contrary. That way. Spotfire Analytics can analyze data in traditional data stores as well as monitor data in motion.. though. the data becomes real.” Data in Motion Many traditional systems look at stale data sitting in a data warehouse.” This is the competitive edge Spotfire Analytics delivers. I’m going to ask a bunch of questions. Whether they wish to combine data from multiple A 5-Minute Guide to Business Analytics 3 .
an enterprise-class analytics and data discovery platform.tibco. the TIBCO and Spotfire logos and TIBCO Spotfire are trademarks or registered trademarks of TIBCO Software Inc. TIBCO Spotfire TIBCO Software Inc. being able to visualize a data stream and say. with TIBCO Spotfire.” Empowering users is an important theme. Business executives and staff refuse to take any perceived truth at face value. and speed enables business users to become so smart and efficient it’s almost scary. TIBCO. To learn how Spotfire. All other product and company names are marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only . The Power of Now. speeds users from insight to action with industry-leading capabilities such as dimension-free data exploration. Analytics provides people with the competitive advantage they need. in the United States and/or other countries. As one client recently said to us. Learn More About Spotfire Analytics From interactive dashboards and data visualization to predictive analytics. a story ready to be told.com © 2012 All Rights Reserved. One key outcome is becoming more predictive. every idea is verified. share insights internally and externally by collaborating via social platforms. Real-Life Analytics In the real world. exploration.embed analytics into their standard business processes to speed decisions. Spotfire analytics allows the conversation with data to blossom. Hollywood’s vision gets this dynamic right: data and people are partners immersed in an ongoing and ever-changing conversation. “visual analytics has got to become part of our stack. MA 02144 North America: +1-866-240-0491 Europe: +44-800-520-0443 http://spotfire. and it can be done in a way that supercharges creativity and collaboration while offering the governance and security that IT requires. businesses finally have the tool that gives them the “Aha!” moments that they need to support smart strategy and execution in a fast-paced competitive environment. Spotfire Analytics delivers what today’s users need to turn insight into action quickly. The combination of visualization. Data becomes as cinematic as Hollywood’s wildest dreams. or enjoy the power of exploring data to any level of detail without requiring IT intervention. 212 Elm Street Somerville. TIBCO Software. We need to ask questions of the data and questions of each other. data mashup. we need information to help drive decisions. and contextual collaboration. In companies where business intelligence and data discovery become a way of life. contact Spotfire today: 866-240-0491.sources into a single analysis without requiring help from IT – called “data mashup” . Spotfire’s intuitive analytics and data discovery software provides an astonishingly fast and flexible environment for visualizing and analyzing your data – helping you make smarter decisions every day. with 80% confidence that the current pattern is going to follow the forecast.
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