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Dato’ Seri Jamil bin Bidin, CEO
IMT-GT Symposium on Halal Science and Management Halal Products Research Institute, University Putra Malaysia 21 December 2009
Different Sectors of Halal Industry
Halal Product and Services
Toiletries & Cosmetics
Drugs and vaccines
Potential Size of Halal Market
Processed food & beverages
market has been quantified as the target market that can potentially be captured
of potentially Halal products are categorized as fast
5 9 12
Cosmetics & personal care
moving consumer goods (FMCG) Food FMCG and
primary meat together account for 62% of the market
Euromonitor reports; FAOSTAT
Transportation Alcohol extraction methods. preservatives. gelatine. flavouring Who monitors & how do you verify? Warehousing.Halal Value Chain Protecting the integrity of the ENTIRE Halal value chain is of utmost IMPORTANCE Feed & Farm Management Ingredients Manufacturing/Processing Logistic R&D/Technology Finance Communication/Branding Are the animal feeds from non-halal based products? Emulsifiers. enzymes & Bacteria Haram sources of Income when there is alternatives Vegetarian Brand? Is it acceptable to brand vegetarian pork as halal? . colouring.
e. Training Strategic Thrust Create Halal training providers and Halal trainers Halal Integrity R&D Using R&D findings & market information to create new businesses. auditing etc.g. Halal gelatine and consumer products Increasing the number of trained certification auditors Certification Outsourcing of Certification activities such as laboratory analysis . palm oil as an alternative to gelatine. .Through Halal Integrity Employment opportunities for Muslims with skills in Syariah & Halal food technology Initiatives Placement of Halal compliance officers at every Halal producers’ premise.
affiliated partners. contract products & outward investments • Integrating Malaysian companies into regional and global network Industry Support • Create a HELP DESK to nurture and provide assistance to all SME’s in the country for Halal products • 1-800 880 555 . certified & accredited companies under the HDC.promoted standards to gain market access. cold chain and warehousing and packaging materials etc • Networking through HDC’s trading platform.Through Industry Development Malaysian Halal Champions • Create Malaysian Champions programme from a selected group of local producers with the potential to become global Halal players • To target at least 10 companies/products a year using SMIDEC’s SCORE system • Opportunities for Halal producers to increase their production and efficiency by providing the necessary infrastructure & amenities within the Halal Parks Halal Parks Industry Development Trade Network • Create trade networking among Halal producers within the value chain • Assist and develop Halal compliant service providers in logistics. technology transfer. seek joint venture partners.
local producers and industry players to identify potential halal producers Events Branding & Promotions Branding • Increase awareness among people of all faiths and culture on Halal. and Halal Malaysia for Malaysian halal products to gain distinct competitive advantage • Identify potential Halal brand names and provide the necessary assistance in terms of branding Market Intelligence • Provide the most up-to-date market intelligence on the worldwide Halal markets • Publication on HDC Halal Directory 2008 with the listings of Halal producers in operation in Malaysia • Conduct Market Intelligence Study and Publish ‘Halal Profile : Malaysia 2008’ . MNCs.UPEN. HDC.Through Brand Development • Nationwide Halal Road Shows throughout the country with the participation of SEDCs.
Components of an Effective Halal Hub Current Situation (“Zero” GDP Value) Halal Ecosystem / Hub (High GDP Value) Halal Reference Centre Certification Halal Training R&D+I Standards Development Halal Reference Centre Production + Specialty Processed Food Ingredients Pharmaceuticals & Personal Care Products Integrated Farming Enablers Human Capital Legislation Incentives Services Islamic Banking & Finance Halal Logistics Halal Tourism .
2015 Establish Malaysia as one of the preferred locations for Halal-related businesses Halal Reference Wealth Creation Establish Malaysia as the global knowledge base on Halal matters Promote 3 main industry-specific Halal clusters nationally Promote global recognition of Malaysia Halal brand Halal ingredients Halal processed foods Halal personal care Page 9 Develop strong market/industry capabilities and capacity Market access – connecting to global supply chain Optimum scale of operations Increased innovation capabilities Compliance to international standards .Phase 2 : Implementation Programme Phase 2: 2010.
Market share of cosmetics and personal care companies Source : Euro Monitor .
Ingredients commonly used in cosmetics and personal care products Source: Ethos analysis .
4 billion Source : Euro Monitor . 2005 100%= USD 30.Global Market for ingredients by country.
Opportunities for Malaysia through palm oil Source: Ethos analysis .
Incentives HALAL PARK OPERATORS Income Tax Exemption(100% tax exemption for 10 years) OR Investment Tax Allowance (100% for 5 years) Exemption on import duty for cold room equipment HALAL LOGISTIC OPERATORS Income Tax Exemption(100% tax exemption for 5 years) OR Investment Tax Allowance (100% for 5 years) Exemption on import duty for cold room equipment Compliance to the min infrastructure requirements for Halal Logistic Operations HALAL INDUSTRY PLAYERS Income tax exemption on export revenue (100% for 5 years) OR Investment Tax Allowance (100% for 10 years) Exemption from import duty on raw materials Double Deduction on expenses incurred in obtaining international quality standards such as HACCP. GMP. Codex Allimentarious. Sanitation Standard Operating Procedures etc. .
packing palm oil (edible) and mineral water •Manufacturing of processed meats and foods. It was develop by The Port Klang Authority (PKA). . •Distribution of frozen meats •Manufacturing of condiments and food products •Manufacturing food and beverages •Manufacture and distribute pharmaceutical and healthcare products. the main businesses include: •Manufacturing of herbal products •Processing and bagging of lentils.Key Halal Parks Development Port Klang Free Zone (PKFZ) An integrated 1. Port Klang. spices. chilies and beans •Manufacturing foods and beverages. dhal. hotel and convention hall which serves as the business centre. The business arrangement with PKFZ is only for lease and the rate are as follow: •Land – RM1.80 per sq ft per annum •LIU – RM18. The development consists of: •50 acres industrial land •60 units of ready built light industrial units (LIUs) The open industrial land activities focused on several business activities such as.487 sq ft) •Business Complex – RM22. is undertaking the development of PKFZ.000-acre international cargo distribution and consolidation centre situated on Pulau Indah. On LIUs. the owner of the site.00 per sq ft per annum (5.80 per sq ft per annum PKFZ Sdn Bhd in cooperation with HDC has dedicated an area of PKFZ as the Halal Flagship Zone in 2008. PKFZ Sdn Bhd also offers a multi-storey business complex.
S. and 281 acres for Phase III. The Selangor Halal Hub has the following infrastructure and amenities: •Site clearing and earthworks •Roads and roadside drains •Water reticulation to the vicinity of the plot •Electricity reticulation mains to the vicinity of the plot •Telephone ductworks and manholes to the vicinity of the plot .00/sq ft. •Repackaging and processing •Certification for export markets .European Union / U. Central Spectrum (M) Sdn Bhd (CSSB). freight forwarding and cold / dry warehouse •Industrial lots at the Selangor Halal Hub are available for sale at RM22. transportation and distribution •Packaging / Labelling •Transhipment centre •Sterilisation and Fumigation •Product inspection and lab test service •Frozen and chilled storage for regional distribution •Halal logistics services The Selangor Halal Hub in Pulau Indah was officially launched in 2003. Distribution. It is fully endorsed and supported by the Selangor State Government. / Middle East •Shipment Consolidation •Reefer Distribution-domestic and regional •Ocean freight. a subsidiary of Kumpulan Hartanah Selangor Bhd is the developer of the Selangor Halal Hub.Key Halal Parks Development Selangor Halal Hub Facilities •Centralised storage for regional distribution •Freight management •Haulage. A total of 325 acres will be developed for the Phase I. 390 acres for Phase II.
Strategically located on the west coast of Sarawak – the fastest growing and dynamic state in Malaysia – one of its advantages is its fast-track approval for halal ceritifcation. Tanjung Manis Halal Park offers investors tremendous potential and opportunity to capture the growing demand for halal products from both Muslim and non-Muslim markets globally.Tilapia hatchery . about 600 acres will be developed into various components that would include: R&D Center .Key Halal Parks Development Tanjung Manis The Tanjung Manis Halal Hub in Sarawak is the largest halal hub in Malaysia for upstream and downstream halal food and manufacturing activities. With 77. For Phase I of the project.000 hectres of land available. It covers an area of 77.Chlorella culture Tilapia pond and cage culture Downstream processing industries .Collagen and gelatin Chlorella industries .Bio-tech prawn farming .000 hectares with integrated planning by its operator – Tanjung Manis Halal Hub Sdn Bhd.Fish fillet .
Privileges & Benefits Brand Development Program Others International Marketing & Promotional Program Privileges & Benefits Information Technology Adopting Program HAC’s Mark Knowledge Management Program .
Financial Advisory Programme .
Application for Financial Assistance Customer / SMEs Application Request for recommendation Money disbursement Screening / evaluate / recommendation Reason Process to disbursement / documentation Approved Process the application Financial Institution Process the application Declined .
Objectives of WHR Summit •To provide an international platform for researchers to introduce. issues and challenges in Halal industry. trends. services and standards relevant to Halal industry and to appreciate efforts taken in putting them into practices (i. emerging technologies. commercialization). •To encourage more research on products. processes.e. explore and discuss latest updates on research findings. .
academicians in developing a recognized International Reference Center in Syariah and Scientific research in Malaysia. researchers. . •To promote Malaysia as the centre for Research and Development (R&D) related to Halal industry. •To foster the development of knowledge based human capital which is vital for the growth of Halal industry in Malaysia and globally.Objectives (Ctd) •To establish an international network among scientists.
MALAYSIA . which has been set for 24-25 June 2010. in KUALA LUMPUR.Planning is already underway towards the 3rd Malaysia World Halal R&D Summit 2010.
LET’S MOVE TOGETHER .
Malaysia Halal Trading Project Halal Science Laboratory Network Halal Hotel-Kitchen and Restaurants Halal Medical Hub International Halal Science Symposium Business Incubators for Halal Products and Services Halal Industry Development Corporation 28 . with the following programmes: • • • • • • • • • • Plaza IMT-GT for retailing and distribution Annual Halal Expo and Maulud Nabi Celebration Food Safety Project.MOVING TOGETHER Indonesia Malaysia Thailand Growth Triangle (IMT-GT) – Developmental Plans from 2007-2011. Thailand Halal Highway Rantau.
Global Halal Market Indonesia (Raw ingredients. Training. Logistics) Thailand (Semi-processed. Distribution) Processing and Packaging) 29 . Certification. Certification.FUTURE POTENTIALS • IMT-GT countries need to work together to realise the Global Halal Hub (Halal Industries) • Complement each other is the only way forward to add value to ASEAN productivity • United we can fulfil the global needs but divided we are not going anywhere Halal Industry Development Corporation Malaysia (Standard.
49%) Source: World Muslim Population. Wikipedia 30 .Regional Clusters – Inbound and Outbound NORTH AMERICA (2.19%) EUROPE (0.42%) ASIA (27.24%) AFRICA (47.81%) IMT-GT (ASEAN) SOUTH AMERICA (0.42%) OCEANIA (1.
HALAL R&D SECRETARIAT -Road Map -R&D Fund IMT-GT HDC EXPORTER OF HALAL PRODUCTS & SERVICES INDONESIA MALAYSIA THAILAND .
Forecast in 7-8 years. Indication: High potential in future demand.3 million MT. With the increase in economy. Halal products to be traded particularly meat and meatproducts will increase ‘exponentially’. • Currently. • Halal Industry Development Corporation 32 .ASEAN: FUTURE WORLD HALAL BASE • Many ASEAN countries have low “per capita trade-able food consumption”. rise in ‘disposable income’ and increasing awareness on Halal. increase in intake per-capita to 8 kg/year. demand increases for chicken meat to 1. chicken meat intake percapita in Indonesia is 4 kg/year.
Rich Resources . RUSSIA.Increasing Middle Class . INDIA.5 China 8.Strong GDP Growth .NEW MARKETS BRIC (BRAZIL.5 Advanced Economies 0.6 USA 0.3 Demographic and Economic Characteristics .4% Emerging Markets + 129.High Infrastructure Spending .5 India 6.5 Russia 1.6% GDP Growth Projections for 2010 (%) Brazil 2.8 Europe -0. CHINA) Market Performance – Past ten years BRIC + 267.1% World Markets + -13.
suitable for everybody • Require strategic marketing promotions and global networks • Standard.SUMMARY • Halal is a business proposition. knowledge and experience are crucial for Halal Competency • Halal Training is important for human resource development in the Halal industry • Integrity of Halal products from farm to fork is important and made possible by competent personnel and through halal certification • United and complement each other is the way forward for IMT-GT Business Sector . ready to be the next world market force • Halal products is universal.
THANK YOU .
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