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CONTENTS

Module I. Introduction to Mass Communication 1. 2. 3. 4. Name of the Lesson Introduction to communication Mass Communication Role and impact of mass media Development communication Page No. 1 21 33 40

II.

Print Media

5. 6. 7. 8.

Introduction to print media What is news? Reporting and editing Language press in India

48 68 80 104

III. Radio

9. 10. 11. 12.

Characteristics of radio The radio station Formats of radio programmes Radio programme production

116 126 136 147

Appendix - A Appendix - B

Mass Communication Curriculum Feedback form

CONTENTS
Module IV. Television 13. 14. 15. 16. V. Advertising and Public Relations 17. 18. 19. 20. VI New Media 21. 22. 23. 24. Appendix - A Feedback form Name of the Lesson Television in India Role of television as a mass medium Television channels Television program production Advertising - an introduction Advertising- an industry Public relations - an introduction Public relations - tools Characteristics of new media New media: the industry New media: target audience New media: employment opportunities Page No. 1 17 36 47 64 79 91 105 118 130 137 144

CONTENTS
Module VIIATraditional Media 25. 26. 27. Name of the Lesson Introduction to traditional media Types of traditional media Comparison of traditional media with electronic media Communication through traditional media Introduction to photography The camera Photojournalism Role of a photojournalist Page No. 1 9 23

28. VIIB Photojournalism 25. 26. 27. 28. Appendix - A Appendix - B Sample Question Paper Feedback form

32 41 49 56 65

Note : You have to select any one of the Optional Modules VIIA or VIIB. Both the modules carry equal marks and are of the same difficulty level.

CONTENTS
Sr.No. 1. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Module No. 1 1 2 2 3 3 4 4 5 5 6 6 7A 7A 7B 7B Practical Activity Construction of a simple and clear message Observation of non verbal communication in the print media Cultivating the habit of newspaper reading and analyzing a newspaper Preparation to conduct an interview Differentiation between the spoken word used in radio and the written word used in print media Identification of different formats of radio programmes Differentiation between television and print as two different mediums of mass communication Categorization of television channels Identification of different forms of advertisements in the print media Observation of activities involved in product public relations Accessing facilities available on the internet Opening an e-mail account Communicating effectively through traditional media Identifying a traditional media form and its function in society Making a photograph Preparing a photofeature Page No. 1 2 3 8 11 13 14 17 21 23 25 27 29 31 33 35