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UNIT 2

SOCIALIZING AND CULTURAL AWARENESS

‘There’s no such thing as a free lunch’
Anonymous INTRODUCTION Translate into English the following text Agasajar a visitantes invitándolos a casa del anfitrión existe en algunas culturas pero no en otras, en las que la el trabajo y la vida privada se mantienen completamente separadas. La conciencia de la diversidad cultural en ésta y en otras areas puede conducir a una mayor comunicación y a evitar malos entendidos. Hoy en día las empresas gastan cada vez más tiempo y dinero en formación intercultural pero ello no siempre va acompañado de una formación lingüística para facilitar la interacción social. Socializar en otro idioma no es fácil. Quienes aprenden un idioma demandan, con toda razón, fórmulas para situaciones particulares. Esto a menudo se denomina charla informal. Sin embargo, referirse a ello como ‘informal’ infravalora su importancia. Quienes aprenden un idioma lo ven como una fuente de problemas e, inevitablemente, de meteduras de pata. Todo el mundo tiene historias sobre errores de este tipo, quizás cometidos por ellos mismos. Contarlas puede ser una útil manera de romper el hielo con visitantes. Quotation: The idea is that someone may pay for your lunch but that something will always be expected from you in return. In business terms this might be a contract, better sales terms, a job or some other favour.

VISITORS

9 1. You are going to hear five short conversations (2.1). Listen to each one and decide
• • • who do you think the speakers are? where they are what one speaker hands to the other.

Inglés  para  el  Ámbito  Comercial  I  (Unit  2)  

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Corporate entertaining in Japan Skim the article below. Listen to the second part of the interview (2. What kind of entertaining programme do most companies have? 2. Visitors from abroad may be interested to learn more about your country and local customs.4) and answer these questions. an expert on corporate entertaining. Then answer these questions. 9 4. JAPAN SAYS GOODBYE TO KARAOKE NIGHTS 2. According to Tony. why do companies spend money on corporate entertaining? What other events are mentioned in addition to the ‘big six’? 3. Why is corporate entertaining important for small businesses? What does Tony think about entertaining in times of economic decline? 5. 1. Then decide which of these headlines is the most appropriate.2. What big events do companies use to entertain customers in your country? 6.3).Listen to the first part of the interview with Tony Barnard (2. B. A. For example. JAPANESE GOVERNMENT TO TAX GIFT AND ENTERTAINMENT Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   2   . 1. they might be interested in ♦ festivals ♦ the climate ♦ natural resources ♦ history ♦ races ♦ television and radio networks ♦ politics ♦ the economy ♦ the tax laws ♦ food and drink ♦ national sports ♦ the currency Make and answer one question for each item 9 3. JAPAN PREFERS TO SING AS BUDGETS ARE CUT 3.

4. 5. Are the following statements true or false? 1. ⇒ 8. 6. Find words or phrases in the article which mean: 1. ⇒ Nightclubs are less important for entertainment than in the past. 2. Now read the article carefully. The number of bar hostesses is increasing. 5. reduced by 50% (paragraph 2) ⇒ decreasing rapidly (paragraph 2) ⇒ reorganising a company (paragraph 4) ⇒ a plan of how to spend an amount for a period of time (paragraph 4) ⇒ economically good times (paragraph 4) ⇒ a large business organisation of several companies (paragraph 7) ⇒ Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   3   . ⇒ Employees prefer to pay for corporate gift giving themselves at New Year. 6. 2. ⇒ Spending on entertaining is the lowest since 1961.7. ⇒ Saving money is now important to business in Japan. ⇒ Entertaining in restaurants and karaoke bars is still important. 3. 4. 3.

Look at the expressions below.” What does she mean? What three expressions does David consider essential to maintain contact with someone? d) e) f) g) h) i) j) How would you finish a conversation because you have to talk to some of your colleagues? 10.SOCIALISING: GREETING AND SMALL TALK 9 9. 1. What do you recommend? ⇒ Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   4   . an expert in business English. 2. a) Does David think that socializing is an easy thing? b) Find the English equivalents to the following expressions as they are used in the recording. 3. Which are said by a) a host? b) a guest? Label each expression either H (for host) or G (for guest). Listen to the following conversation between Carmela and David Evans. • Creo que la última vez que nos vimos fue en Birminghan. usted debe ser Darren Johnston. Can I get you a drink? ⇒ Yes.. Then answer the following questions. talking about ‘Business socializing’. c) What’s the standard way of greeting someone you haven’t met before? What common and friendly way can you use to ask someone about his/her job? What’s a common answer? What do you ask if you want to know in more detail other people’s job? Translate into English this question: “Cuánto tiempo llevas en diseño de páginas web?” What can you ask if you want to know how the other person started in his/her profession? Carmela says: “The whole point of business socializing is to network. it's just down there on the left.. ⇒ It all looks good. • Permítame presentarle a Kevin. • Hola.

You are offered food which you hate. 10. Ask your client. 10. What will you say when you first meet? 9. You want the salt but you can’t reach it.  Apologize. For example Can I get you a drink? (1) Yes. please. 8. You are having lunch with your client.00. You have to propose a toast. ⇒ 11. Start a conversation on sports.   “I’  sorry  I’m  late”   Now you do the rest! 1. Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   5   . You want to end a conversation in a diplomatic way 5. 5. I'll have a white wine. Would you like me to show you round? ⇒ Help yourself to some food. Invite your client to lunch. 4. ⇒ Could you tell me where the toilet is. 9. What would you say in the following situations? • You  arrive  late  at  your  client’s  office. 3. Match the sentences from the previous exercise in logical pairs. Your client is picking you up from the airport. please? ⇒ It's very kind of you to offer. ⇒ Can I give you a lift to the airport? ⇒ Yes. Your colleague has been made redundant.4. Your client is showing you round their factory. please. 6. 7. but there's a taxi coming for me at 11. (6) 12. ⇒ Yes. 8. I'd love to see some of the sights. 7. Think of three questions to ask them. You don’t hear someone’s name when you are introduced to him. I’ll have a white wine. 6. 2.

Keep eye contact. 15.. f) Business I'm afraid. Give only yes or no answers. • • • • • • • • • • • • Congratulations  ⇒     Cheers  ⇒   Make  yourself  at  home  ⇒   Help  yourself  ⇒   I  don't  mind  ⇒   Excuse  me  ⇒   Sorry  ⇒   It’s  on  me  ⇒   I'm  afraid  ⇒   Please  ⇒     Could  you. Be polite. Make sentences referring to the following. 13. d) No. 12. Match the questions on the left with the answers on the right. what do you think of Hong Kong? a) In the UK. i) I really like it. Thank your client for their hospitality. Actually this is my first trip. in Oxford. Ask questions. e) I'm the Marketing Director for a small import-export company. Your client offers to pay for the meal but you don’t want them to. 13. l) At the Peninsular Hotel. h) A week. Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   6   .. c) No. g) Till tomorrow night. I come here quite often. 1 Is this your first visit to the Far East? 2 Oh really. Interrupt a lot. b) Nearly ten years. It’s time to say goodbye. Stay silent. Example: Listen carefully if you want to understand clearly everything you are said. Look at the example. In what business situations would you use the following words and expressions. Listen carefully.11. Be friendly. j) It's good. There's a lot to do. What do you do? 3 Where are you based? 4 How long have you been there? 5 Have you been to Hong Kong before? 6 Business or pleasure? 7 How long have you been here? 8 How long are you staying? 9 Where are you staying? 10 Is it comfortable? 11 What's the food like? 12 So.  ?  ⇒     That  sounds  good  ⇒     14. You have to refuse an invitation to dinner with a supplier. but eating in the Peninsular can be quite expensive k) Very! And it has a great view over the harbour.

What are they? 1. 2. climate institutions ideas and beliefs cuisine language arts religion geography social customs and traditions historical events ceremonies and festivals Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   7   .INTRODUCTIONS 16. 3) 4) What can you say to learn about the other person’s position? 5) What do the initials CEO stand for? What do you say to introduce a third person? What four pieces of information does Sam have when he introduces Lin? 1. 9) 10) If somebody tells you “how are you?” you can use two different replies. CULTURAL DIFFERENCES 17. 3. Watch the video ‘Pleased to meet you’. 2. and answer the following questions 1) What would you say to start a conversation with someone you don’t know? 2) Is it common in Western cultures to shake hands in introductions? What can you say to learn about the other person’s business activities? Mention four ways. 6) 7) 8) Is the expression “How do you do” informal? If somebody tells you “how do you do?” you can use two different replies. 2. What is culture? Choose the four factors below which you think are the most important in creating a culture. What are they? 1. 4.

how you talk to colleagues. A toothpaste manufacturer couldn't sell its product in parts of South-East Asia. 20. It had to change the pack size. An airline company called itself Emu. A soap powder ad had a picture of dirty clothes on the left. 9. 6. Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   8   . The soap didn't sell well in the Middle East. a box of soap in the middle and clean clothes on the right. 8. newspaper adverts for an airline showed an attractive hostess serving champagne to happy passengers. Western companies had problems selling refrigerators in Japan until they changed the design to make them quieter. What do you miss most about your country or culture when you go abroad? 19. The commercial caused problems in Canada. A lot of passengers cancelled their flight reservations.) punctuality humour giving presents accepting interruption using first names   21. A ladies' electric shaver sold well throughout Europe. Several European and American firms couldn't sell their products in Dubai when they ran their advertising campaign in Arabic. How important are the following things when doing business in your country? Are they: a) important b) not important. 4. A TV commercial for a cleaning product showed a little girl cleaning up the mess her brother made.18. 10. A company had problems when it tried to introduce instant coffee to the French market. etc. Why is cultural awareness important for business people? Give examples. But Australians didn't want to use the airline. but not in Italy. In Saudi Arabia. 5. 3. 2. or c) best avoided? • • • • • • exchanging business cards shaking hands kissing socialising with contacts small talk before meetings being direct (saying exactly what you think) • • • • • • formality (how you dress. after the Australian bird. What went wrong in the following situations? 1. 7. what names you use. An American golf ball manufacturer launched its products in Japan packed in boxes of four.

executiveplanet. Visit www.com and write about what Paul Dray says to people doing business in Spain about the following aspects. How important are the following. • punctuality • topics of conversation to avoid • not recommended gifts EATING OUT 24. Put the following into a logical order for entertaining in a restaurant. Discuss some of the cultural differences you have experienced in your life. • • • • • • • being on time the way people dress how you address people (first names or family names? giving gifts shaking hands / kissing / hugging / bowing eye contact how loud you speak 23.22. a) Look at the menu b) Ask for the bill (BrE) / check (AmE) c) Book a table (BrE) / make a reservation (AmE) 1 d) Leave a tip Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   9   .

Useful expressions: It’s a kind of … It’s a type of … It’s a bit like … It’s quite rich / spicy You can eat it with … boiled hot bland fried rich rare baked sweet medium rare grilled salty well done steamed delicious roast spicy tasty stew 27. black/white coffee. For example. Match the options in the first box with the drinks in the second box. Options 1 black / white 2 still / sparkling Drinks a) beer b) wine 3 red / white 4 single / double c) water d) tea 5 bottled / draught 6 with milk / lemon e) coffee f) whisky 9 28. Add words of your own lamb crab potato apple Fruit broccoli beans cheese mussels Meat eggs melon onion orange banana tomato veal rice beef lobster chicken pasta Seafood peas fish prawns lemon Other foods Vegetable lamb broccoli 26. and answer the following questions.e) Have the main course f) Have a desert g) Order a starter h) Have an aperitif 25. Write the foods below under the correct headings. What are some typical dishes from your country? How would you describe it to a foreign visitor? Use some of the adjectives below and the nouns from the previous exercise. Listen to the recording ‘At the restaurant’. 1) What type of cuisine does the student prefer? What fast food restaurant does she prefer? What’s drive through banking? 2) 3) Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   10   . Add other drinks.

What’s there for pudding? How do you say in English ‘los pasteles engordan mucho’? What three dishes does Sarah mention? Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   11   . forks. knives. Mention different degrees of meat cooking 8) ENGLISH FOOD 29.4) How much is the normal tip in the United States? What American synonym is used for ‘tip’ Translate into English the following expressions: • Somos cuatro para cenar • • • • • • • • Vestirse de manera formal Guardarropa Menu del día Carta de vinos Llamar al camarero Invito yo Invita la casa Irse sin pagar 5) 6) 7) Mention three types of spoons. Watch the video “Dinner at home”. b. f. c. e. and answer the following questions. How do you say ‘poner la mesa’ in English? Do you know the word used in English to refer to spoons. a. d. etc? What does the family have for dinner? Explain the dishes briefly.

8. Does Sarah like cooking? What’s the father good at? What are the mother’s favourite dishes? GRAMMAR . Look at the following examples: … executives would think little of running up a €7. They want to look around the city before they go. 3. call off a bill cut down on an event look after an invitation look round a house run up old files take up cigarettes throw out a sick person you. If you. Some of them are not real phrasal verbs. 5. • It may be possible to guess the general meaning of the phrasal verbs above. (cancel) Prepositional verbs (verbs followed by a preposition) cannot be separated: She thinks of her brothers.g. Alice is looking after some visitors from Taiwan. We changed the hotel booking when several extra visitors turned up. We look forward to welcoming their Chief Executive. b) get rid of them because you no longer need them.. a) accept it. It was a shame to turn down their invitation to the sales conference a) see the sights b) arrive / appear c) get involved in d) give attention to e) accept (an offer) f) wait with pleasure g) entertain h) refuse Match the verbs 1 to 7 to the nouns that they go with. h. 2. or I called the meeting off. • • 30.. Then complete the definitions with the phrases a) to g). (refuse) Some phrasal verbs can be separated from their particles: “I called off the meeting. Match the phrasal verbs in sentences 1 to 8 with their definitions (a) to h). c) cancel it and it does not take place.000 bill … Some Japanese companies have cut down corporate gift giving... not she thinks her brothers of. We'd like to take up your invitation to visit you next year.PHRASAL VERBS A phrasal verb is a verb followed by an adverb. 4. d) care for them when they are ill. Can you identify them? 1. sometimes a new meaning is created: “I had to turn down their offer of dinner. 7. Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   12   . However. i. 6. We hope all staff can take part in the visitor programme. Our Sales Manager is taking them out tonight.

2.   IDIOMS AND EXPRESSIONS 31. and answer the following questions. What is it? Inglés  para  el  Ámbito  Comercial  I  (Unit  2)   13   . Expression 1: What does it mean? : What example is mentioned to illustrate the expression? Expression 2: What does it mean? : What examples are mentioned to illustrate the expression? The speaker mentions a similar saying. 5. 4. 6. f) spend money that you will have to pay. Listen to the recording “Idioms and expressions (2)”. 1.e) smoke less than before. 7. g) walk through it. looking at different rooms and the furniture in them. 3.