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BA (Hons.

) GRAPHIC DESIGN PREPARATION & PROPOSAL – Part 1
Name
Module Code

LEVEL
Module Title

06

OUGD303 Date

Final Major Project

REVISED POSITION STATEMENT AND RATIONALE
A design led delivery of branding + identity across a range of media. An image driven investigation of identity and product design. I am interested in colour + applying it appropriately to designs. Applied image making. Image led approach to a range of design solutions Continue to use image and type together to solve design problems. Focus on print based delivery + developing visual identities for product and companies. Design led visual identities.

THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non design based content and concerns.

GENERAL THEMES: Visual identity. Image application. Colour. Iconongraphy. Logoform. Range. Brand application. Product creation/design application. Giftware. Greetings cards. Papercrafting. Format. Paper engineering - for products/cards. Self publication/creation. Illustrative type. Image making techniques – digital&hand made.

SPECIFIC SUBJECTS: Physics. Astronomy. Space. Stars/constellations. Sci-Fi. Sacred Geometry. Geometry. Maths. Conspiracy theories. Ancient Aliens. Videogames. Comic books/graphic novels. Colour theory. Use of colour. Books/Reading. Fiction. Photogtraphy.

DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce. This should include specific designerʼs, studios, practitionerʼs and products as well as broader creative disciplines and methods of Production / Distribution.
DESIGN DISCIPLINES What areas of graphic design practice do you intend to

DESIGNERS/STUDIOS: iloveyuyu.com/portfolio, brandnu.co.uk, happycentro.it, danielfeary.com, ketchupmustard.com, wearebuild.com, loulouandtummie.com, stephanietoole.com, asidestudio.co.uk, wordsarepictures.co.uk, anthonyburrill.com, siscottstudio.com, rdesign.co.uk

AUDIENCE/CONTEXTS: Commercial sector –product design (application of design PRODUCTION /DISTRIBUTION METHODS: PRINT, DIGITAL IMAGE MAKING, SELF PUBLICATION/DISTRIBUTION

Visual Identity/brand development. Applied image making/illustration. Image led design & its applications.

investigate in relation to the practical and conceptual production / distribution of work in response to selected briefs

Colour – its appropriate application + use. Colour to code, colour to

DESIGN SKILLS What practical design skills do you intend to further develop and apply during your final major project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a professional standard as well as identifying new skills that you will need to develop. PROPOSED BRIEFS List any briefs that you have already identified as possible starting points for your Final Major Project. You should include possible competition and Live briefs as well as identifying briefs that will allow you to develop a significant body of research and development in relation to your stated Themes/subjects, Design disciplines and production / distribution methods KEY TEXTS. List a selected number of books, articles and texts that are central o your proposed area of practice. These should include a combination of design and nondesign based books, theoretical texts as well as visual publications.

Image based design + application Use of type and image together Visual identity Product design & proposal. Basic Web design Photography of work

#1 YCN UK greetings brief – Extend. Produce large product range, brand, package + instore promotion. #2 Thierry Sewell – LIVE. Branding. Look for others – combine as larger brief? #3 D&AD L'artisan perfume packaging #4 BAGD Yearbook pitch – Collaboration. #5 Fashion Graduate Show – Collaboration. – event identity & promotion. #6 Shop #7 batise YCN? #8 Geek Table – collaboration. Brand & promote collective. Put on events? (minibrief)

Experimental packaging / Mason, Daniel (ed.) (2001) Hand job: a catalog of type. / Perry, Michael (2007) Logo. / Evamy, Michael (2007) Logo-art: innovation in logo design. / Rivers, Charlotte (2008) T-shirt: one small item, one giant impact. / Wells, Troth (2007) Made and sold: toys, T-shirts, prints, zines and other stuff. / Jacquillat, Agathe & Vollauschek, Tomi (2009)

ADDITIONAL COMMENTS