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The Future is here
oday we are living in an age where our lifestyle is very much dependent on machines and their ability to communicate effectively thus simplifying our minor as well as major day to day tasks. The concept of a remote controlled lifestyle could only be imagined. But the development of machine to machine communication has to a large extent materialized this concept into reality where data is transmitted through a system of networks to various devices.
the number of cellular network connections worldwide used for M2M M2M communication via the mobile network that is SIM. especially in India where mobile phone customer base is growing rapidly. Also the communication was 47. M2M is one of the top10 mobile technologies to watch. a global leader in the field of Machine-toMachine (M2M) communications. Wireless networks are all interconnected. Gartner predicts. time taken to deliver messages has lessened to a considerable extent. June 2012 PURCHASE 63 . smart grid and power distribution design and automation. It is accomplished by telemetry. According to the independent wireless analyst firm Berg Insight. “People are keen to implement M2M technology into their existing deployments and applications to enhance their performance using wireless technologies as it makes them more viable and efficient. Various services and application system that involve M2M communication include intelligent transport system. The growing importance and advantages of this technology can be judged from the fact that this technology is being developed and tapped at an extensive rate over the world. The expansion of wireless networks across the world has enabled M2M communication not only easy but far less expensive. The quick and cost effective data transmission now provided by mobile networks in particular has given M2M an even greater boost. It is fast becoming a fundamental part of the digital world. manufacturing.connected devices by 2015 has attracted companies like Cisco to join the M2M market. Apart from telecom M2M is also expected have an impact on automotive telematics. is keen to invest in the Indian M2M communication market.vehicles entertainment is an area of focus for M2M developers. retail and many such spheres.7million in 2008. Telematics and in. country head for Telit's India operations.The Company forecasts that the number of M2M connections will increase to 187 million by 2014. These networks have opened mass markets and several business opportunities and connections between consumers and producers in terms of the products being sold. they help to improve production and efficiency in various areas. Telit Wireless Solutions. healthcare. He is also of the opinion that introduction of large scale national agendas such as R-APDRP and Aadhaar (UID) are fuelling the growth of M2M market in India. The 25 billion IP. transportation. logistics. It is an automated information exchange between two machines.” says Ashish Gulati. The Fast growing Indian M2M market The explosively growing M2M market has presented the nations including India as a source for new services revenue. a language used by machines to communicate with each other.M2M Communication Article Machine to machine communication refers to technologies that allow the wireless and wired systems to communicate with other devices of the same ability without or with little manual assistance of humans.card based M2M communication is showing an immense potential for the future.
India M2M modules market is expected to generate 556. Experts say that it is due to the unavailability of advanced technologies like the 3G that have prevented service providers from deploying high –end M2M services. while the cellular M2M modules generated 51. transportation fleet management. etc require high speed data connectivity. 4G technology too is dawning on the Indian telecom market with Airtel launching 4G services in Kolkata using network equipment from ZTE Corp. which require greater bandwidth. Experts also feel that except for certain consumer applications the use of 3G technology for M2M will be limited. M2M addressing major issues of the Indian Economy According to Gulati.24 percent respectively for the same period. In the urban market the focus has been on mobile ticketing. The policy aims to transform the Indian socio. Higher-bandwidth data plans also result in additional service costs. poultry. and remote monitoring of office automation products.81 per cent from 2011 to 2016. and soil analysis.75 crores in 2011 and are expected to reach 234. for which advanced wireless technologies like 3G is required. M2M applications will be readily accepted in the Indian market 64 PURCHASE June 2012 . The 3G networks and devices support faster. It sees a large potential in both the rural and urban markets in India. According to the report the market is still at a nascent stage but they are expecting it to grow rapidly. also satellite M2M modules generated 13.Article M2M Communication According to research firm 6Wresearch.' Projects like UID. In the rural market the applications that were developed facilitated Automation of Agro & Irrigation services. the Union Minister of Communications and Information and Human Resource Development has said that the Telecommunication has emerged as a key driver of economic and social development and in an increasingly knowledge intensive global scenario India needs to play a leadership role.95 crores by 2016.74 crores in 2011 and are expected to reach 60. as is the case with security. Shri Kapil Sibal. with an estimated compound annual growth rate 33. bandwidth-heavy data traffic. Reliance Communication is one of the big players to have caught on to the M2M market. purchase at Kiosks and vending machines. fisheries. Especially the emergence of 3G in India has fuelled the growth of M2M communications. In 2011. Today 3G is being considered a path breaking technology that will change the lifestyle of people in India. 3G and 4G fuelling the M2M market The Draft Telecom Policy released by the Ministry of Information and Technology in 2011 has stressed on the opportunities that M2M offers.43 crores by 2016.economic scenario through 'accelerated equitable and inclusive economic growth by laying special emphasis on providing affordable and quality telecommunication services in rural and remote areas. and data gathering for milk & agri-cooperatives. But the overall cost of application is very high.48 per cent of the market share in overall M2M modules market.35 crores by 2016.12 per cent and 35.Aadhaar too by the government will act as a driving factor for the market. short range M2M modules have accounted for 49. The report also states that applications such as utilities and security are expected to grow with a relatively high compound annual growth rate of 38. Some M2M applications such as video surveillance. making them ideal for certain M2M verticals that depend on the distribution of large amounts of data or video. water level monitoring.
The monitoring systems are based on outdated technologies which are unable to put a check on these practices effectively. Airtel and Reliance are looking at expanding their enterprises in India. M2M technology is helpful in emergency situations. As an example. he cited that in automotive. Not only these but the agro and the logistics industry are relying on advanced M2M modules that will help them reduce wastage and increase efficiency. which enable utilities to monitor how much power is consumed by industrial consumers and how much is billed back. Smart metering concepts like introduction of wireless AMRs based on M2M technologies can alleviate such issues to a great extent are needed. The lack of MVNO(Mobile Virtual Network Operator) play which could hinder specialized application offerings and lack of focus and demand for these applications are some obstacles in the progress of the M2M communication market. but the urban market also has a lot of potential. Security and surveillance is an area which is growing rapidly in the country – both commercially and residentially. A majority of T&D losses is due to pilferage and theft of electricity. But with M2M technology there are endless possibilities as to the number of innovative devices that can be developed that leverage M2M technology and India is moving towards harnessing and using this technology to its full potential. is now looking to get M2M into micro finance as well. Big players like Vodafone. Industry experts believe that M2M applications will provide new revenue opportunities especially for mobile operators and those who have not yet began to explore and utilize M2M service opportunities should begin soon. The company sees a great potential of M2M wireless technologies in India and is therefore is planning to expand its base in the region. which prevent the industries from exploiting the full potential of these applications. AVL (Automatic Vehicle Location) solutions assist vehicle owners in cases of theft and accidents. Telit. Many Indian operators are not yet structuring their businesses to include a M2M business division. The microfinance and rural banking institutions are increasingly turning to rely on wireless M2M enabled technologies to reach out to the rural areas. and whether there was any theft on the way between on transformer and the other. Telecom service providers like Reliance and Airtel have been working on their M2M applications primarily for the rural markets. Airtel and Reliance keen to tap into the fast growing M2M Market in India Vodafone Big players like Vodafone. which acquired Motorola's M2M division last year. This is due to the challenges that the M2M market faces. “We are already into AMR (automated meter reading) applications for power utilities in India. Challenges posing the Indian M2M market The market for wireless M2M applications had been slow and limited to industrial uses such as smart grid utility meters sending data over cellular networks.” says Gulati. Since more and more June 2012 PURCHASE 65 . One of the biggest concerns for the government that it is trying to address is the issue of transmission and distribution (T&D) and commercial losses in the power sector.M2M Communication Article due to its potential of having a long term impact in the form of economic gains and lessen environmental concerns to an extent. “More and more people are indulging in e-commerce and m-commerce and that is a great indicator that they will embrace M2M communications as well.” concludes Gulati.
fisheries. Airtel. poultry.000 global and national businesses. 50 Orissa State Transport Corporation buses have their seats embedded with SIM cardbased devices that send alerts to digital billboards on bus stops to indicate the number of seats vacant. we are uniquely positioned to serve the needs of international as well as national companies in India. Vodafone Business Service has already gained over 3 million corporate customers in India. The CTC is not the only example. RCOM is committed to drive this exponential growth through innovative and ground breaking service offerings and tariffs. Bharti Airtel: "Connected devices using telecom networks will explode. easier and error free calculation and preservation of large data." said Marten Pieters. Says Najib Khan.” The Indian telecom wireless rural subscriber base is now over 125 million.” Under Reliance BharatNet Plan. With rural base expected to double in the next few years. It has also said. chief marketing officer (enterprise services). Internet Speed will be approximately 153 Kbps. and data gathering for milk & agricooperatives. its customer experience center (CEC) for enterprises will begin its operations in Mumbai from June 2012. which run on the networks of. and soil analysis. MD & CEO. the state education department is using biometrics on top of a SIM card-based device that transmits attendance record of teachers in government schools to a central database. 66 PURCHASE June 2012 . it is planning to launch High-speed wireless internet connectivity & service across rural India. The M2M applications established by the company for the rural market include automation of agro & Irrigation services. The Chennai Tax Corporation (CTC) spent Rs 93 lakh on 300 SIM cardbased machines. much faster than current dial-up connections. The next wave of telecom growth is emerging from rural India.Article M2M Communication CEC is a state-of-the-art engagement facility designed to enable business customers to explore a world of innovative communication solutions. Reliance Communications quoted. Such M2M applications though small are slowly making way for a faster . water level monitoring. connected cars and the remote monitoring of equipment. The company expects an increase in M2M connections as 4G becomes widely available. It will expand CEC to other cities in order to attract more customers. Vodafone India. Vodafone plans to bring its expertise to this fast developing market. " Mr S P Shukla. In Punjab. They will overtake the human subscriber base by 2020 or even earlier. President Wireless. "With the global advantage and connect with Vodafone Global Enterprise (VGE) business unit. in Bhubaneswar. Airtel Airtel has just recently launched their 4G services in Kolkata thus opening up new dimensions for the growth of M2M communications in India.” Reliance corporate are turning towards wireless M2M solutions to enhance customer service in areas including smart metering. It currently provides services to over 60.
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