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PROJECT SUBMITTED TO ST.MARY’S SCHOOL OF MANAGEMENT STUDIES, (JEPPIAAR EDUCATIONAL TRUST) CHENNAI - 600119 IN PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE AWARD OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
BY J.NIXSON (REG.NO:MA10479) UNDER THE GUIDANCE OF Mr. M. Kumar M.B.A., (Ph.D),
DEPARTMENT OF BUSINESS ADMINISTRATION ST.MARY’S SCHOOL OF MANAGEMENT STUDIES (JEPPIAAR EDUCATIONAL TRUST) CHENNAI - 600119
MR. M.KUMAR M.B.A., (Ph.D) DEPARTMENT OF BUSINESS ADMINISTRATION, ST.MARY’S SCHOOL OF MANAGEMENT STUDIES (JEPPIAAR EDUCATIONAL TRUST) CHENNAI - 600119.
This is to certify that the project entitled,” A STUDY ABOUT CUSTOMER SATISFACTION OF INVESTMENT IN FARM INDIA”. Submitted by J.NIXSON in partial fulfillment of requirements for the award of the master of business administration, St. Mary’s school of management studies, is an independent work done by him project under my guidance and supervision and the project any part thereof has not been submitted elsewhere for the award of any degree, diploma, association, fellowship or any other similar title.
MR. M. KUMAR MBA., M.Phil. (Internal guide) HEAD OF THE DEPARTMENT DR. N. KANNAN MBA., M.Phil., Ph.D.
THE PRINCIPAL OF OUR COLLEGE MRS. CHRISTY MCA., Ph.D.
J.NIXSON Department of business administration, St.Mary’s school of management studies, Chennai.
I hereby that the dissertation entitled,” A Study about customer satisfaction of investment in
farm India”. Submitted for the award of the master of business administration is my original work and
that it has not formed the basis for the award of any degree, diploma, association, fellowship or any other similar title.
M. I would like to express my sincere thanks to our principal Mrs. for giving us an opportunity to get practical experience beyond the bonds of theoretical knowledge through this project.N. I thank the almighty.A..D.JEPPIAR M. M. I would like to express my thanks to Dr. I thank our guide Mr.A... who makes his presence in all ways of my life. sisters. guidance and encouragement throughout the work. for giving me the strength and willpower to complete the project work in a successful manner.A.. support. Ph.D our head of the department. B.D for his instant advice.kannan M. master of business administration. for his guidance and advice. Ph. Christy M.L.B. I would like to express my sincere gratitude to Honorable Chancellor Thiru.Phil. Ph.. Finally.NIXSON 4 . brothers and friends for their innumerable helps for the successful completion of the project.C. Kumar M. J. I express my sincere thanks gratitude to my parents..Dr. D for her earnest support to complete this work successfully. Ph.ACKNOWLEDGEMENT First and foremost.A.B.
3.3.2 Customer profiling 1.5 Organizational structure of the company 5 .3.4 1.3 Customer satisfaction 1. Introduction 1.3. Review of Literature 2.2 1.4 Product profile 2.5 Purpose of business Definition of customer satisfaction Measuring customer satisfaction Importance of customer satisfaction Process of customer satisfaction 2.3.1 1.2 Industry profile 2.3 1.1 Concept & theory 2.1 Definition of customer 1.3 Company profile 2.CONTENTS 1.1 Customer 1.1.
5 Scope of the study 3.1 Percentage analysis 4.2 Need for the study 3.3 Objectives of the study 3.3. Summary of findings and recommendations 5. Research methodology 3.4 Methods / Tools / Techniques / research design 3.3 Anova analysis 5.3 Conclusion Bibliography Appendix 6 .1 Statement of the problem 3. Data Analysis and interpretation 4.2 Chi square analysis 4.2 Recommendations or suggestions 5.6 Limitations of the study 4.1 Summary of findings 5.
CHAPTER-I 1. INTRODUCTION 7 .
buyer or purchaser is usually used to refer to a current or potential buyer or user of the products of an individual or organization mostly called the supplier or seller.This project focuses on customer satisfaction of investment in farm India private limited. However the term customer also includes by extension anyone who uses or experiences the services of another.. A customer. 1. who made it a habit to purchase goods of the sort the shop sold there rather than elsewhere.1 DEFINITION OF CUSTOMER: DEFINITION 1: According to Shri. a customer was someone who frequented a particular shop." meaning expected purchases in the future. Before discussing further about customer and customer satisfaction we should first try and understand the meaning of the word “Customer”. but the entire existence of any business depends. the father of nation. also client. 8 . The clichés "customer is king" or "customer is god" or "the customer is always right" are most frequently used in the marketing world and also indicate the importance of customers to businesses. 1.1: CUSTOMER: Customers are the most important people for any organization. They are the resource on which not only the success. and with whom the shopkeeper had to maintain a relationship to keep his or her "custom. The word derives from "custom. Mohandas Karamchand Gandhi. The importance of the customers for any business can be understood by looking at the huge expenditures that are being incurred by various companies for satisfying and retaining their customers.1." meaning "habit".
defined customers as: A person who purchases the product from the marketer or from the retailer or from the wholesaler. a customer is not necessarily someone who is currently purchasing from the marketer. they give a company are as on to remain in contact with them. Getting these Existing Customers to purchase more is significantly less expensive and time consuming than finding new customers mainly because they know and hopefully trust the marketer and. consequently. defines customer as: A person or organization that a marketer believes will benefit from the goods and services offered by the marketer’s organization. if managed correctly. A customer is doing us a favor by letting us serve him. are easy to reach with promotional appeals. He deserves courteous and attentive treatment. 9 . In fact. We are not doing him any favor. A customer brings us his wants.“A customer is not an outsider to our business. British Institute of management. Director General. customers may fall into one of three customer groups: • Existing Customers– Consists of customers who have purchased or otherwise used an organization’s goods or services. DEFINITION 3: John marsh. he is a flesh and blood human being with feelings and emotions like our own. He is the purpose of it. A customer is not someone to argue or match wits with. typically within a designated period of time. We are dependent on him. It is our job to handle them properly and profitably – both to him and us. A customer is not dependent on us. Existing Customers are by far the most important of the three customer groups since they have a current relationship with a company and. whether we are a driver. a well known management expert. A customer makes it possible to pay our salary. plant or an office employee” DEFINITION 2: Peter Drucker. He is a definite part of it. As these above definitions suggest. A customer is not an interruption of our work. A customer is not a cold statistic.
the marketer no longer feels the customer is an Existing Customer either because they have not purchased from the marketer within a certain timeframe or through other indications. and/or area of residence etc. Locating Potential Customers is an ongoing process for two reasons. level of education. The description may include income. 1. However. magazine advertising salespeople provide advertisers with customer profiles describing the type of person who will be exposed to the advertisements in that magazine. occupation. 10 . Existing Customers may become Former Customers and. purchase history etc. geographic and psychographic characteristics. These requirements to become a customer include such issues as having a need for a product. These customer profiles which are built by the companies help them to understand their customers better. must be replaced by new customers. Using this customers profile the companies are able to identify and segment their potential customers. occupation. age. First.• Former Customers– This group consists of those who have formerly had relations with the marketing organization typically through a previous purchase. Second. level of education. it is new customers that are needed in order for a business to significantly expand. For example. gender. • Potential Customers– The third category of customers includes those who have yet to purchase but possess what the marketer believes are the requirements to eventually become Existing Customers. thus.2 CUSTOMER PROFILING: Customer satisfaction may be defined as customer description that includes demographic. gender. while we noted above that Existing Customers are the best source for future sales. once we have understood who a customer is. buying pattern. The value of this group to a marketer will depend on whether the customer’s previous relationship was considered satisfactory to the customer or the marketer. it is necessary to understand what customer satisfaction is and why it is important. possessing the financial means to buy. and having the authority to make a buying decision. hobbies and/or area of residence. age. worthiness. hobbies. this information may include information pertaining to income level.
1. then not only will these specific customers stop buying from the firm. a desirable outcome of creating a satisfied customer. and utilizes an understanding of customer behavior as input to all its marketing plans & decisions. Drucker.3. theodore levitt. Furthermore. co part of the corporate mission. in fact the the end result. drucker argues that making money is necessity and not a purpose. which is fulfillment. but eating is not their purpose. making money does not provide a legitimate reason for society to support the money making enterprise. In response to such messages.1 PURPOSE OF BUSINESS: Peter f. businesses need to move beyond more satisfaction. believes that the purpose of business to create and retain a satisfied customer. it would be appropriate to have a look at various definitions given by some of the leading management gurus of the world. fulfillment usually translate solve the problem & satisfying the customers is not enough. who explains this by an analogy with human beings expresses similar sentiments – all humans have to eat to survive.1. If a firm dissatisfied customers. but the society.3. DEFINITION OF CUSTOMER SATISFACTION: Rather than a single definition. A society supports businesses because they serve its member by catering their needs to leave them satisfied. a Harvard business school professor. 1. Managerially.2. considered to be one of the leading management gurus in the world. As it would help us to understand the 11 . To produce high level of loyalty. These words suggest the true satisfaction. It is. Although firms have to make money.3 CUSTOMER SATISFACTION: The word “satisfaction” comer from the Latin words ‘sati’s’ (enough) and ‘facere’ (to do or make). to customer delight. at large will condemn the firm and may even penalize it – to the point of its extinction.
DEFINITION 2: According to K. Karl E. DEFINITION 4: As Leon G. Keller : Customer satisfaction is the perception of the customer that the outcome of a business transaction is equal to or greater than his/her expectation. Schiff man says: Customer satisfaction is an individual’s perception of the performance of the product or service in relation to his or her expectations. 12 .concept of Customers satisfaction in a better manner. Case defines Customer satisfaction as: Equivalent to making sure that product and service performance meets customer expectations. DEFINITION 3: According to Sir Peter Parker: Customer satisfaction occurs when the acquisition of products or services provides a minimum negative departure from expectations when compared with other acquisitions. DEFINITION 1: A famous economist.
how customer feel and what they want. is to ask them. without much reward. Here are few of the possible dimensions you could measure: • • • Quality of service Speed of service Pricing 13 . you can talk to each one personally.phillip kotler: Customer satisfaction occurs when the perception of the reward from the purchase of goods or service by customer meets or exceeds his/her perceived sacrifice. The simplest way to find out. If you have only 20 customers. Some of ways in which you can approach the customer are listed below: I. The advantage of this approach is that you will get a personal “feel” for each customer.CUSTOMER SURVEY: Customer surveys with standardized survey questions insure that you will collect the same information from everyone. The perception is a consequence of matching past purchase and consumption experience with the current purchase. 1. By launching a customer survey as an attempt to find out “how we can serve better” – your customers will feel less put upon.3 MEASURING CUSTOMER SATISFACTION: There are several ways to gather input from customer. Its work for them. Remember that few of your customers will be interested in “filling out a questionnaire”. The disadvantage is you will gather different information from each customer depending on how the conversation goes.3.DEFINITION 5: Whereas according to Dr.
This can act like a focus group. In additional to individual responses. They provide a sounding board for specific questions. and so forth. III.3. you get ideas that develop as the group reacts to each other’s responses. FOCUS GROUP: Focus group is good ways to get informal input from group of customers or prospects. You bring in 5-10 customers or prospects and ask them questions or have them react to material. You can pay professional facilitator and video tape the whole session. You may pay members.4 IMPORTANCE OF CUSTOMER SATISFACTION: Why Customer Satisfaction: A customer is satisfied only when he is getting quality product and quality service which he perceives. or simply buy them dinner every quarter. And they can move relationship with prospects ahead. There are many benefits to such groups. this will lead to customer satisfaction. If a company is able to provide both. but is set up to provide input over time. A satisfied 14 . They give you a source of input from the customer viewpoint. or just lead an informal discussion yourself. In either case. They enhance your relationship with good customers who become more committed to your success. 1. CLIENT ADVISORY GROUP: One way to get regular input from customers is to put together an advisory group. suggestions for new services. reactions to your company. you have a chance to gather ideas about customer needs.• • • • • Complaints or problems Trust in your employees The closeness of relationship with contacts in your firm Types of other services needed Your positioning in client’s mind II.
but achieve high Customer Satisfaction We must know what our customers expect from us.Promises to Customers Step 3 – Execution Step 4 . Dissatisfied customer on an average will tell 12 others not to buy a product of the company.5. This will affect the image of the company and will result in loss of sale and profit. The old customer will remain with a company only if they are satisfied with the services provided by the company. are incorporated into our promises to customers to not only make a sale. 1.3.000. With internet and other information technology tools this number could go up to 10. If the problem is resolved quickly. 82 % of them will return. This will help company in getting new customers.Customer Satisfaction Surveys Step 1 – Understanding Customer Expectations: How customer’s “wants and needs”.Five Steps Step 1 – Understanding Customer Expectations Step 2.customer will develop loyalty towards the company and will buy product of same company again and again. 91 % of such customers will not buy from the company again. PROCESS OF CUSTOMER SATISFACTION: Customer Satisfaction Process . So a company should see that it is able to meet expectations of each and every customer and should not delay in solving customer’s complaint. The cost of acquiring new customer is 5 times more than keeping the old one. At the same time he will recommend company’s product to others. As a result company’s sale will increase and profits will rise. customer’s standards and expectations.Ongoing Dialog with a Customer Step 5 . We must work with our 15 . If a customer has a major complaint.
Customer problems are eventually solved Depending on how the Problem Resolution is handled customer experiences Certain level of “Customer Satisfaction” Step 4 .Ongoing Dialog with a Customer Executive meetings User Group meetings Other meetings 16 . not met.customers to precisely learn their expectations Customer Expectations differ by region by country7 Step 2. or exceeded customer Experiences certain level of “Customer Satisfaction” Occasionally there are problems with products/services provided A problem can be fixed during the initial call or a visit (first contact resolution) or a ticket is opened Tickets are worked on. yet delivered) Step 3 – Execution Products and Services are provided to customers Customers had certain expectations before products/services were delivered Depending if these expectations were met.Promises to Customers Set promises that can be kept Aim to exceed expectations rather than to meet them Delight customers by surprising them (Surprise is something not promised.
REVIEW OF LITERATURE 17 .Customer Satisfaction Surveys and Metrics Customer Satisfaction Surveys Event Driven Surveys Internal Indicators of Customer Satisfaction Tickets Resolved Within Objectives Tickets Overdue Resolve Time Response Time CHAPTER-II 2.Step 5 .
It was also found that the major criteria for satisfying the customer were not the incentives but quality of the cars. such as future research that may be needed in the area. CUSTOMER SURVEY II: 18 . Its ultimate goal is to bring the reader up to date with current literature on a topic and forms the basis for other goals. in the field of customer satisfaction have been discussed below. CUSTOMER SURVEY I: A survey was conducted by The University of Michigan to find out the level of customer satisfaction for Lexus car owners and users. Some of the researches that have been done by various companies in different sectors. 2. According to the report the customers rated Lexus as 87 on a scale of 100. the literature review usually precedes a research proposal. The report suggested the company to reduce the production runs and concentrate on improving the quality. And almost every company realizes this it is only because of this reason that the companies are spending huge amounts for finding out the level of customer satisfaction and trying to improve this level by providing out the level of customer satisfaction and trying to improve this level by providing better products and services.A literature is a body of text that aims to review the critical points of current knowledge on a particular topic.1. CONCEPT & THEORY In today’s competitive world where every company is striving to retain and capture market the importance of satisfying the existing customers has increased. methodology and results section.
power Asia pacific.A customer satisfying survey was conducted by the SKY(Satellite TV). user-friendly service. it was found that around 90% of the students were satisfied with the modules and more than 88% students indicated that the modules met the objectives. service delivery. However about 23% of the students recommended a change in the structure of the modules. the company scored 867 points on a scale of 1000. The survey accounted 2778 students. CUSTOMER SURVEY III: According to a survey conducted by J. to find the level of customer satisfying among the marutisuzuki car owners. CUSTOMER SURVEY IV: A customer satisfaction survey was conducted by the Institute of Air Navigation services to find out the level of satisfaction among the students. CUSTOMER SURVEY V: 19 . which found out that approximately 62% of the respondents were very dissatisfied (along with another 25% who were dissatisfied) with the cost of cable television service. approximately 30% of the respondents rated the cable company’s performance as poor. The analysis of the open ended questions showed that around the 56% of the students wanted changes in the e-learning & training programs. however. service initiation. respondents felt that the cost of the cable service was too high. a need for cable completion existed and the desire for a basic cable package offering was desired. The report suggested that the overall satisfaction level of the customers is determined by utilizing seven measures including service quality. With regard to open-ended comments. A majority of the respondents were satisfied with friendliness and courtesy of customer service personnel. The study assesses the overall contentment of the owners of the vehicle who visited their official dealer or service centre for maintenance or repair work in the initial 12 to 18 months of ownership.D. and in-service experience. service advisor.
contribute a great deal in customer satisfaction.A. however. CUSTOMER SURVEY VIII: 20 .Another customer satisfaction survey was conducted by Lachip (Louisiana children’s health insurance program). relevance of information. and accuracy. which showed that although more than 78% of the customers were satisfied with the services provided but nearly 38% of the customers though that the process of applying for the program was very cumber some and time consuming.S. The survey concluded that about 90% of the customers were either satisfied or very satisfied with the publications & the services provided by the NCES. NCES database & user tools and other services provided by the NCES. however the customer thought that a bundle of small things such as promptly answered telephone calls or mails. CUSTOMER SURVEY VI: National centre for education statistics (NCES) conducted a customer satisfaction survey to find out the level of customer related to the NCES publications. And not more than 5% of the customers reported dissatisfaction with such publication aspects as overall quality of report. CUSTOMER SURVEY VII: A customers satisfaction research conducted by Don Dewees and David Duff in the field of Automobile Insurance sector in the U. comprehensiveness. recognition that the person applying for the claim is going through a stressful and emotional period. ease of understanding. 15% of users reported dissatisfaction with timelines. according to this report although it was though that monetary compensation for the vehicular accidental claims was the path to customer satisfaction.
inspiring customer loyalty requires local store level efforts to remove the public’s perception of a corporation only interested in generating more stores. However. Findings in this study include gender differences in the type of shops.S. however.A. selection. according to more than 86% of the customers security arrangements and the friendliness of the staff were the main reasons for customer satisfaction or dissatisfaction. CUSTOMER SURVEY XI: 21 . etc. Questions relating to different aspects of the mall in the area of design. Varity. The survey revealed that price was no longer the factor effecting the perception or the level of satisfaction of the customers. products. which included 150 males & 150 female respondents. CUSTOMER SURVEY X: Another research in the field of evaluation of customer satisfaction was conducted by Star bucks ‘indicated the customer satisfaction. as the sales for the hotel were falling drastically. quality. had to be improved quickly and the star bucks’ head office had failed to see a changed customer base. atmosphere.Another customer satisfaction survey was conducted at the Marina Mall. U. as well as parking and time preference for visiting the mall. entertainment. the marina shopping mall is rated by the respondents/consumers participating in this study as having satisfied their expectations in most areas and totaling a majority percentage as well. CUSTOMER SURVEY IX: NBRI (national business research institute) conducted a research for the HYATT HOTALS. after the terrorist attack of 9/11. sales people. not just customer service. This survey was conducted using a questionnaire as the research instrument. The report point out that. the leading hotel chain engaged NBRI to a customer satisfaction survey to find the level of customer satisfaction and ways to improve the same. service. food establishment. with a sample size of 300 people visiting the mall.
In Western Countries. the condition is very pathetic. they are covered 22 .2: INDUSTRY PROFILE "WEALTH IS HAVING ENOUGH MONEY AND ENOUGH TIME TO DO WHAT YOU WANT AND WHEN YOU WANT” . 2. India is a blessed Country. agriculture is a traditional profession where individual small farmers whose land holding pattern is minimal. Out of these 56% of the highly satisfied or satisfied customers turned out to be the repeat purchasers of the Yamaha bikes. the weather. high productivity and huge profits. Ltd. due to geographical & environmental changes is not good for growing plants. moderate sunlight and many more resources for every living creature. are engaged in food production. In countries like Egypt and Israel. with ideal weather. Water scarcity and fertile soils are the major existing problems in the countries. they have been very successful in the industry with better planning. India is the only ideal place in the world for cultivation to produce food for the whole world. revealed that more than 78% of the customers were either highly satisfied or satisfied. This scenario is characterized by less innovation and low productivity. Unlike other Countries in the world. fertile soil. In the Middle East. Based on a deep study.A customer satisfaction survey conducted by Yamaha Motor India pvt. As a result of this process. Even for water. companies holding less quantity of lands are engaged in corporate agriculture. The main reasons of satisfaction among the customers were the fuel economy & power of bikes. innovation. they have to struggle a lot to get water.BURKE HEDGES In India. crops or any other agricultural activities since with agriculture becomes impossible in Western countries.
where lot of agriculture land is available. as it is the only one country in the World where every kind of plant grows without proper cultivation because the soil is naturally fertile. it will be awesome and amazing. system and trainings help them to make regular income for her valuable advisors.While understanding the deepest concept of forming agriculture related activities. In turn the investment grown to huge amount to fulfill the future needs of the investor in a given period. which includes Weekly Commission. War against food scarcity. Looking into the amazing fact. which is nearing. ACIR's infrastructure. NAGERCOIL: current monthly output in the farm India sector is estimated to be more than 10 lakes rupees and in this organization give full protect the people so the customers are hopefully invest and 23 . by joining as a land investor. The only way to avoid such a crucial issue is to focus on agriculture developments in our country. brings rain to the earth. one can understand the natural resources which are available free of cost in India. Bonus. a wise man decides to implement it in India only. FAO of United Nation warns about food scarcity. If these resources are utilized in a proper channel to strengthen the Indian Economy. Not even a single place of India will be plain without any kind of bushes or small plants because the soil has got that much natural fertilizer to feed the plants. By planting and growing good plants can bring us good yielding. etc. Royalties. Every house and earning members can contribute for bulk land agriculture. Converting the wasteland into Greenland makes the weather pleasant. Regular income ACIR guarantees for regular income to the advisors with the career plan. etc.
Because of the constant increase and massive explosion of world population the global community is expected to face a vast disaster which is called “FOOD SCARCITY”.3: COMPANY PROFILE We are a Chennai based corporate company. ACIR has bravely set out to protect the entire world from starving and hunger. Above all.also in this contribution of investment to secure the food safety and security. In company to protect the customers and give correct fulfillment and give 2 to 20 per cent for each customers of money value. As a matter of the shocking truth despite a lot of obstacles and hurdles. we have experts in the field of agriculture and horticulture providing their valued expertise in the conversion of wasteland into productive land. under companies act 1956. it will be only for the sake of food”. This leaves the entire world in grave danger due to non-availability of nutritious food. So far. 2. the world has not understood the global threat which is just around the corner.Company engaged in wealth creation by developing wastelands and identify various wealth solutions strategies. numbered U74999TN2009PLC072120. has finally discovered that the widespread scarcity of food can only be undermined by converting the waste land into productive land so as to produce a larger amount food for which would feed the global community sufficiently. even the developed and developing countries have failed to be aware of the Universal fact that “If there is a war called Third World War. Upon the valuable advice of a team of experts in food industry ACIR. registered as public limited company . We encourage and entertain the international community to join the hands together in order to save the entire planet from the forthcoming disasters. At ACIR. 24 .
In company to protect the customers and give correct fulfillment and give 2 to 20 per cent for each customers of money value. The scope of the processes are getting contribution from public and also to develop the agriculture and getting good satisfaction and after such period return the contribution and assembly of components as per the customer specifications. ACIR shows the right way of savings and investments.6 cores. "Your first expenditure of your every income must be a savings and investments". We have around 525customers totally in all the six companies of our group with most of them in the age group of 20-50 years and with multiple investments. We believe that people are the biggest assets of our company.In matured markets or countries like America. The focus is on grooming customers with multiple investments and to encourage them to take on good investment for future. VALUES: Transforming conventional agriculture into corporate agriculture 25 .. Australia people know to create their wealth by the way of wealth accumulation i. The working and family people well for taking the organization to the next level of growth trajectory. NAGERCOIL: current monthly output in the farm India sector is estimated to be more than 10 lakes rupees and in this organization give full protect the people so the customers are hopefully invest and also in this contribution of investment to secure the food safety and security. Farm India wealth developers Private Limited is in the business of providing special process services to the agriculture component with an annual turnover of around Rs.e. says the financial literacy. The savings made by a wise community may live a luxury and fear free life.
250 74.850 8.250 51.000 INSTALLMENT PAYMENT PLAN (IPP-66 Months) 26 .500 42. but single centered operation Corporate Dairy farms Assets and wealth management .000 2.900 Yrly 2.) 12.950 4.500 38. 2.000 INSTALLMENT PAYMENT PLAN (IPP-42 Months) Sl.00.00.750 25.) 10. No. 4. 1.700 Estimated Return (Rs.775 11. No.500 21.480 2. 3.450 14.75. 3 4.000 Z – 6 Yrs 10. Land Area (In Units)* 2 4 6 8 Consideration (in Rs.000 50.000 Qly 740 1.925 5.000 Y – 5 Yrs 8. 2.500 43.000 Mly 250 500 750 1.960 Installment Hly 1.425 5.) 5. Joint land ownership.750 17. 1.750 87. 5 Land Area (In Units)* 1 2 5 10 20 Consideration (In Rs.475 2.Insurance and mutual funds Real estate solutions SINGLE PAYMENT PLAN (SPP) Sl.000 1.00.000 20.000 10.000 1.000 25.49.900 37.5Yrs 7.000 X – 3.000 31.500 1.000 50.220 2.500 1.
Land Area (in units)* 1 2 3 4 5 10 15 20 50 100 Consideration (in Rs.700 11.) 9. Branch Offices:1.800 8.475 2.000 1. second floor Royapettah.60.750 11.600 29.740 2.250 23. 4.950 4.200 47.000 10. 9.500 17.Sl.500 580 1.000 3.000 Installment Qly Hly 295 590 885 1. HEAD OFFICE: CHENNAI Standard business centre 42.425 5.43.750 95.320 2. Sri Suba Bharathi Shopping Complex.650 38.000 66.30.000 58.800 26.550 19. No.000 6. 7.000 99.000 5. Marthandapuram 3rd Street.600 13.000 Return (Rs.500 1.) 6.Ft.400 33. 3.160 1. Puthukottai -1 2.000 Estimated Yrly 1.600 5.500 2.91. 6.200 19.900 14.500 1. whites road.450 4. 1.000 *1 unit = 872 Sq. 2.180 188.8.131.52 1. 10.100 28.77.000 1.15.000 Mly 100 200 300 400 500 1.900 5.750 29.TUTICORIN 27 .300 3.PUTHUKOTTAI #41. 5.000 4.150 2.500 9.000 57. 8.
Single Payment – 42 Months 2.NAGAPATTINAM #34. Nilakeezha street. 4. Tuticorin-2 3. chakravarthi mall) Chettikulam. 2. Installment – 42 Months 5. 2nd floor [opp. Single Payment – 60 Months 3.#48D/38 1st floor. canara bank].NAGERCOIL 2nd floor (near.5 Years (y) SPP – 5 Years (z) SPP – 6 Years INCOME OPPORTUNITIES 28 . Installment – 66 Months (x) SPP – 3. Single Payment – 72 Months 4.4: PRODUCT PROFILE OUR PRODUCTS 1. Balavinayagar koil street. Pearl Plaza.
Car Advance 6.By selling our plans (SPP & IPP) through a team or self fetches career income for advisors.Rs.Rs. Bonus 7. Field Allowances 3. FIELD ALLOWANCE 3 types of filed allowances.2000/(b) Self Monthly Collection . Bike Advance 2.5000/(c) Self monthly Collection . Level Bonanza 4.10000/- LEVEL BONANZA 29 . (a) Self Monthly Collection . TYPES OF INCOME 1. Royalties Bike Advance Bike Advance will be paid when the advisor reaches emerald advisor rank. Commission 5.Rs.
50 0.50 0.20% Each plan Rank and Rewards 30 .LEVEL 8 9 10 11 12 13 14 15 16 17 18 19 20 COUNT 125 250 500 1000 2000 4000 8000 16000 32000 64000 125000 250000 500000 BONANZA Executive Bag Wrist Watch Term Policy Family.25 0.10 0.10 0.50 0.00 1.20 0.30 0.50 3 0.25 0.5 Years – 20% Second Year BV .00 0.25 0.20 0.50 0.Sony Color TV .10 0.10 Business Volume For Other Benefits IPP : 66 Months – 100% / 42 Months – 40% SPP : 5 & 6 Years – 40% / 3.25 1.10 0.10 0.) Maruthi Car Indica Car Honda City Car COMCOMMISSION (20 LEVEL MATRIX) Level 1 2 3 4 5 6-10 11-20 IPP – 66 MONTHS (%) 1st Year Next Years 20 7 5 0.10 SPP (%) 5&6 Years 3.25 0.10 0.10 IPP – 42 Months (%) 1st year Next Years 5 2 1 0.10 0.50 0.LG Dell Laptop Unicorn Bike Gold Hamper (1 Lac.30 2 0.25 0.20 0.15 0.20 0.Raymond’s Digital camera .15 0.20 0.5 Years 7 3. Medical Policy Suit .
5: ORGANISATIONAL STRUCTURE OF THE COMPANY GM 31 .200000/-] Platinum Royalty 2. 1 2 3 4 5 6 7 Rank Star Advisor Pearl Advisor Silver Advisor Emerald Advisor Gold Advisor Diamond Advisor Platinum Advisor Team BV 100000 200000 1000000 2000000 5000000 10000000 20000000 Team Ceiling 50000 100000 200000 1000000 2000000 5000000 10000000 Duration (Month) 2 2 2 2 2 2 Rewards Power Workshop Tour / Resorts Royalty .10000/-] Royalty .Sl. No.Gold Car Advance[Rs.Silver Bike Advance [Rs.
On the 32 . Customers spending more time in office.1: STATEMENT OF THE PROBLEM Wealth developer’s investment and other future investment are inter-connected and interdependent. sometimes making it impossible to even complete the household chores. dealing with clients and the pressures of job can interfere and affect the personal life.PRODUCTION MANAGER HR MANAGER ACCOUNTS MANAGER TECHNECIAL ADMINISTRATOR ADMIN MANAGER MARKETING MANAGER MATERIAL MANAGER CHAPTER-III RESEARCH METHODOLOGY 3.
other hand, wealth developer’s can also be demanding if you have a kid or aging parents, financial problems or even problems in the life of a dear relative. It can be give pressure to customers, creating stress and lack of concentration at future life. The research objective is to analyze the factors hindering the value of customer satisfaction and customer future demand.
3.2: NEED FOR THE STUDY
This topic chosen aims to study how the MARKETING department functions effectively in assisting customers to balance their satisfaction and future life and devising MARKETING polices which helps all customer’s life and future demand. In today’s fast paced corporate world, customer satisfaction is being mostly important. Customers relieve the stress about future life is important and in this method give high productivity.
3.3: OBJECTIVES OF THE STUDY
To assess the satisfaction of the customer’s in FARM INDIA wealth developer’s private Ltd.
SECONDARY OBJECTIVE: To identify the factors that affects the quality of life in terms of career and family.
To find the relationship between wealth developers and customers satisfaction.
To find the relationship between stress life and future life. To identify the influencing future life.
To identify the customers demand for future life.
3.4: METHODS / TOOLS /TECHNIQUES / RESEARCH DESIGN: MEANING: Research is the search for knowledge. It is a scientific and systematic for pertinent information or a specific topic. Research is the systematized effort to gain new knowledge. It is a careful investigation or inquiry especially through search for new facts in any branch of knowledge. It is the systematic approach concerning generalization and the formulation of a theory.
Methods / Tools /Techniques / Research Design: “A research design in the specification of methods and procedures for acquiring the needed information it is the overall operational pattern of frame work of the project that stipulates what information is to be collected from which sources by what procedures”. It constitutes the blueprint for the collection, measurement and analysis of data. Thus research design is a conceptual framework within which the research is conducted. In this Study Descriptive Research Design has been adopted Sources of Data: For any research it becomes necessary to collect the data that are appropriate. Depending upon the source of information available data can be classified as • • Primary Data: The primary data are those, which are collected for the first time by the researcher. It is the fresh data. It was collected by administering questionnaire from the employees. Primary data Secondary data
Secondary data: Secondary data are those, which have already been collected by someone else for some other purpose. In this project, secondary sources such as the magazines, books, periodicals, project reports and certain manuals the company have been used to collect the information. Even the secondary data was collected from web sources company records prefer some books to fulfil the requirements.
The study is conducted to know the customer satisfaction and their future demand towards it and the data is collected through questionnaires. The questionnaires consist of multiple choices designed for customer satisfaction in FARM INDIA wealth developers private Ltd., Sampling design: In this research, the samples are collected from customers by non-probability convenience sampling method. Population: The total population for the FARM INDIA wealth developers Private Ltd., 525 customers. Sampling unit: The sampling unit refers to whom survey is to be conducted. In this research the sampling unit is the general population who are the customers of FARM INDIA wealth developers private Ltd. The 175 samples are given to the customers. But respondents gathered are 162 so that the researcher will get genuine results. Sampling size The sizes of respondents taken for the research are 162 from the organization which will help in assessing customer satisfaction. Research Instrument The researcher used a structured questionnaire as the research instrument tool consists of rating and multiple choice questions in order to get the data. Statistical tools used The primary data was tabulated exhaustively and supplemented with suitable bar diagrams, pie line, area, and other charts. The table thus obtained is analyzed with suitable statistical tools and techniques so that interpretation would be precise. After interpreting the results, suitable suggestions are made to the organization in order to improve the customer’s satisfaction practices. The statistical tools used for analysis are percentage method, chi-square test and ANOVA test.
Percentage (%) = Number of respondents Total number of respondents * 100 Chi square. χ2 ANOVA test SE2 = Σ ((O-E) 2 / E) = C. Nagercoil to analyze the balancing capacity towards their investment and future life The study helps the researcher to find the factors affecting satisfaction of the customers.5: SCOPE OF THE STUDY “Assessment of customer satisfaction” was undertaken among the customers at FARM INDIA wealth developers Pvt Ltd.F [Grant total ]2 / N (no of absent) = TSS – (SC2+SE2) 3. 38 ..
39 . The study will enable the respondents to know how far they are capable in balancing their investment and future life. 3.6: LIMITATIONS OF THE STUDY The study on is applicable only with customers respondents of FARM INDIA wealth developers private Ltd.. It also helps them to improving relationships with family and friends. leading to greater success. The sample size is limited to 162 from the population525. The respondents will also know what factors hindering or enhances their investment in organization. It also gives the researcher an idea about the factors which creates bias between the satisfactions of the customers in the organization. It also assists them for investment in organization and getting more accomplished.
It is difficult to elicit responses from customers who do investment. The main source of data for the study was primary data with the help of self administered questionnaires. Interpretation of data is a method of deriving conclusions from the data analysed. Due to limits & time. The purpose of analysis is to draw conclusions. DATA ANALYSIS AND INTERPRETATION Processing data is very important in a research. Analysis of data is not complete unless it is interpreted. After collecting the data. the next step of the researcher is to analyse and interpret the data. 40 . CHAPTER-IV 4. Analysis of data involves organising the data in a particular manner. So there are chances of biased information provided by the respondents. a detailed & comprehensive study could not be made.
The data are collected through census and books. The data collected by the researcher are tabulated and analyzed in such a way to make interpretations. The researcher has done an analysis and has interpreted the results from such analysis in an efficient manner.1 PERCENTAGE ANALYSIS TABLE NO: 4. and internet etc. All such interpreted results are derived from the analysis of the data collected.1 THE TABLE SHOWING THE GENDER OF THE RESPONDENTS 41 . The Research Instrument has been used in an appropriate manner for the analysis. reports. Thus interpretation is the device through which the factors that seem too essential to explain what has been absorbed by researcher in the course of study can be better understood and it also provides a theoretical conception which can serve as a guide for further researches.1. The researcher has used tool for the analysis. 1) Percentage Analysis 2) Chi-Square test. 4. Interpretation refers to the task of drawing inferences from the collected facts after an analytical and experimental. The census was conducted from the consumers in FARM INDIA wealth developers in Pvt Ltd. 3) ANOVA analysis is a two-way method With the help of the analysis the researcher has drawn her finding and suggestions for the research that has been done.
they enjoy greater support from their colleagues and claim that their investment. CHART NO: 4.1. There is more number of male customers in the company.S.1 THE CHART SHOWING THE GENDER OF RESPONDENTS 42 . It shows that most of the Male are more likely to this company schemes and satisfaction. NO 1 2 OPTION Male Female Total RESPONDENT 104 58 162 PERCENTAGE 64% 36% 100% SOURCE: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 36% are female and 64% are male. However.
1.2 THE TABLE SHOWING THE AGE OF THE RESPONDENTS 43 .TABLE NO: 4.
NO OPTION RESPONDENT PERCENTAGE 1 2 3 4 20-25 26-30 31-35 35 and above Total 20 62 45 35 162 9% 38% 28% 25% 100% SOURCE: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 9% of the respondents comes under 20-25.S. CHART NO: 4. 38% of the respondents come under the category of 26-30 years and 28% of the respondents come under the category of above 31-35.1.25%0f respondents comes under 35 and above years. Most of the respondents come under the category of 26-30 years therefore they might be facing a problem of work pressure and life to manage child and wife and financial burden expected more depression.2 THE CHART SHOWING THE AGE OF THE RESPONDENTS 44 .
40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 % 20 -25 20 62 45 35 26-30 3 1-35 36and above TABLE NO: 4.3 THE TABLE SHOWING THE EDUCATIONAL QUALIFICATION OF THE RESPONDENTS 45 .1.
31% of the respondents finished up to diploma and 36% of the respondents finished up to graduate. Most of the respondents finished up to graduate because regarding to their particular eligibility of designation.1.NO 1 2 3 4 OPTION SSLC HSC Diploma Graduate Total RESPONDENT 24 30 50 58 162 PERCENTAGE 15% 18% 31% 36% 100% SOURCES: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 15% of the respondents finished up to SSLC.S. 3 THE CHART SHOWING THE EDUCATIONAL QUALIFICATION OF THE RESPONDENTS 46 . CHART NO: 4. 18% of the respondents finished up to HSC.
4 THE TABLE SHOWING THE YEAR OF EXPERIENCE IN RESPONDENTS S.NO 1 2 3 4 OPTION Below 6 months 6 months-1 year 1-3 year Above 3 year Total RESPONDENT 23 34 57 48 162 PERCENTAGE 14% 21% 30% 35% 100% SOURCE: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 14% of the respondents are below 6 months 21% of the respondents are 6 month-1 year. 48 . 30% of the respondents are 1-3 year diploma and 35% of the respondents are above 3 year.1.TABLE NO: 4. Most of the respondents are above 3 years experience due standard job nature.
CHART NO: 4.1.4 THE CHART SHOWING THE YEAR OF EXPERIENCE OF THE RESPONDENTS 49 .
Most of the respondent’s salary is 2000130000 due to experience.1. 21% of the respondents salary are 10001-20000. 50 . 35% of the respondents salary are 2000130000 and 30% of the respondents salary are above – 30000.TABLE: 4.5 THE TABLE SHOWING THE SALARY OF THE RESPONDENTS S.NO 1 2 3 4 OPTION Below -10000 10001-20000 20001-30000 Above -30000 Total RESPONDENT 23 34 57 48 162 PERCENTAGE 14% 21% 35% 30% 100% SOURCE: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 14% of the respondents salary are below-10000.
1.1.CHART NO: 4.5 THE CHART SHOWING THE RESPONDENTS SALARY TABLE NO: 4.6 51 .
CHART NO: 4. At this. Most of the respondents are married.THE TABLE SHOWING THE MARITAL STATUS RESPONDENTS S NO 1 2 Option Married Unmarried Total Respondent 92 70 162 Percentage 57% 43% 100% SOURCE: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 57% of the respondents got married and 43% of the respondents are unmarried.1.6 THE CHART SHOWING THE RESPONDENTS MARITAL STATUS 52 . period most of the married customers are fully satisfied.
1.7 THE TABLE SHOWING THE RESPONDENTS OF OCCUPATION 53 .TABLE NO: 4.
One of the main reasons behind businessman being the major customers of the farm India could be the higher average income of the businessmen in Tamilnadu i.4.1.7 THE TABLE SHOWING THE RESPONDENTS OF OCCUPATION 54 .7% 2. doctors.).6% 100% INFERANCE: As shown above out of 162 respondents. 00.% 11. were professionals such as charted accountants.e.e. around Rs.1.Frequency Business Service Self-employed Students Total 101 38 19 4 162 Percentage 62.3% 23. lawyers etc.000 per annum. 38 respondents belonged to the service class. 19 respondents were self employed (i. 101 were businessmen. TABLE NO: 4.
1.8 THE TABLE SHOWING THE RESPONDENTS BUDGET DECISIONS 55 .TABLE NO: 4.
0% Cumulative percent 71.4% 100. most of the customers are under stress cannot be treated differently because of his/her status.4% 100. TABLE NO: 4.4% 100. At the workplace.6% 29.0% Valid percent 71.4% of the respondents are do not thing about future.8 THE TABLE SHOWING THE RESPONDENTS BUDGET DECISIONS 56 .6% 21. Most of the respondents are pre decided.1.6% of the respondents are thing about future and budget decision and 29.0% INFERENCE: A closer look at the above table brings to light the following facts that 71.Frequency Pre decided Not decided Total 116 46 162 Percent 71.6% 29.
1.B et D udg ecisions Pre decided Not decided TABLE NO: 4.9 THE TABLE SHOWING THE RESPONDENTS DEPRESSED ABOUT INVESTMENT 57 .
9 THE CHART SHOWING THE RESPONDENTS DEPRESSED ABOUT INVESRMENT 58 . 5% of the respondents are rarely depressed.S NO Option Respondent Percentage 1 2 3 4 5 Always Sometimes Rarely Often Never Total 0 41 8 61 52 162 0% 25% 5% 38% 32% 100% INFERENCE: A closer look at the above table brings to light the following facts that 0% of the respondents always get depressed of investment. 25% of the respondents feels sometimes depressed.1. CHART NO: 4. 32% of the respondents feel never depressed about investment because the customers are fully satisfied. 38% of the respondents are often depressed.
1.4 0 3 5 3 0 2 5 2 0 1 5 1 0 5 0 Never Often R arely S etim om es Alwys TABLE NO: 4.10 THE TABLE SHOWING THE RESPONDENT’S INVESTMENT SATISFACTION 59 .
0% of the respondents dissatisfied and 0% of the respondents are highly dissatisfied about investment.1. Most of the respondents are satisfied about investment because the organization provides favorable climate for the customers. CHART NO: 4. 68% of the respondents are satisfied.S NO Option Respondent Percentage 1 2 3 4 5 Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total 52 110 0 0 0 162 32% 68% 0% 0% 0% 100 INFERENCE: A closer look at the above table brings to light the following facts that 32% of the respondents are highly satisfied. 0% of the respondents are neutral.10 THE CHART SHOWING THE RESPONDENTS SATISFACTION ABOUT INVESTMENT 60 .
70 60 50 40 30 20 10 0 Hig hly satis fied S atisfied Neutral Dissatis fied Hig hly dissatisfied 61 .
Most of the respondents 43% said that they rarely think about their investment due to family tensions. CHART NO: 4.11 THE TABLE SHOWING THE RESPONDENTS THINK ABOUT INVESTMENT S NO 1 2 3 4 5 Options Always Sometimes Rarely Often Never think Total Respondents 29 45 69 19 0 162 Percentage 18% 28% 43% 11% 0% 100% INFERENCE: A closer look at the above table brings to light the following facts that 18% of the respondents always think about their investment.TABLE NO: 4.1.1. 28% of the respondents sometimes think about their investment. 43% of the respondents neutral about their investment. 11% of the respondents often think about their investment and 0% of the respondents never think about their investment.11 THE CHART SHOWING THE RESPONDENTS THINK ABOUT INVESTMENT 62 .
As a non-parametric test it can be used to determine if categorical data shows dependency or the two 63 .parametric tests in statistical work.50 45 40 35 30 25 20 15 10 5 0 43 28 18 11 0 Always S etim om es R arely Often Never think 4.2 CHI SQUARE ANALYSES The chi square test is one of the simplest and most widely used non.
TABLE NO: 4.square is used to test whether differences between observed and expected frequencies are significant or not.classifications are independent. It can also be used to make comparisons between theoretical population and actual data when categories are used. Formula X2 = Σ(O-E)2 E Observed frequency Expected frequency O E = = Chi.1 RELATIONSHIP BETWEEN MARITAL STATUS AND SALARY 64 .2. ALTERNATE HYPOTHESIS: H1: There is significant relationship between satisfaction and respondents feeling organization has a great of personal meaning. NULL HYPOTHESIS: H0: There is no significant relationship between satisfaction and respondents feeling organization has a great deal of personal meaning.
62 56.65 (O-E)2/E 2. Null Hypothesis (H0) There is no significant relationship between marital status and salary for investment. OBSERVED FREQUENCY salary Below -10000 Marital status Married Unmarried Total 19 4 23 10001-20000 26 8 34 20001-30000 34 23 57 Above -30000 13 35 48 Total 92 70 162 EXPECTED FREQUENCY Salary Below -10000 10001-20000 20001-30000 Marital status Married Unmarried Total 13.37 O-E 5.70 2.98 161.32 0.63 65 (O-E)2 35.89 2.99 19.93 22.7 1.08 .98 69.06 9.99 Total 91.94 6.99 Above -30000 27.06 19.99 32.25 20.30 14.69 33.30 32.37 24.A chi-square test is conducted to determine whether there exists a relationship between marital status and salary for investment.96 O 19 26 34 E 13.74 47.28 44.
02 Degree of freedom =(r-1) (c-1) = (2-1) (4-1) =3 At 5%singnificance level.04 0. First.75 2.93 14. articulates two hypotheses critical to this framework. Despite widespread agreement that investment and family roles are interdependent.13 4 8 23 35 27.74 14. It is the quality of the customer experience.69 24.0 35.44 3. Present a framework to account for this. there is little consensus as to how investment affects family functioning.02 X2= ∑ [(O-E) 2/E] Calculated value =29. TABLE NO: 4.25 -5.25 9.54 3. and not customer status nor the quantity of customer that is critical to understanding the effects of investment on the family.815 As calculate value > Table value Reject H0 INFERENCE: Since the calculated value is > tabulated value the H0 is rejected.62 203.26 203.62 20. table value =7.93 -6.16 44.2 RELATIONSHIP BETWEEN GENDER AND INVESTMENT SATISFACTION A chi-square test is conducted to determine whether there exists a relationship between gender and investment satisfaction.2. 66 .80 29.10 9.3 Total 7.62 14. Therefore there is a significant relationship between marital status and salary for investment.69 -1.
98 Satisfied Neutral Dissatisfied Highly dissatisfied 0 0 0 Total 70. OBSERVED FREQUENCY Investme nt satisfaction Gender Male Female Total Highly satisfied 41 11 52 Satisfied Neutral Dissatisfied Highly dissatisfied 0 0 0 Total 63 47 110 0 0 0 0 0 0 104 58 162 EXPECTED FREQUENCY Investme nt satisfaction Gender Male Female Total Highly satisfied 33.98 161.82 0 0 .38 18.61 39.38 70.91 0 0 (O-E)2/E 1.6 51.61 0 0 O-E 7.Null Hypothesis (H0) There is significant relationship between gender and superiors support for investment.73 0.38 109.99 0 0 0 0 0 0 103.06 57.62 -7.99 57.97 O 41 63 0 0 E 33.61 0 0 67 (O-E)2 58.
0 11 47 0 0 0 0 18.62 0 0 0 Total 0 57.06 0 0 0 0 3.6 7. Men report higher investment satisfaction than women and higher investment satisfaction for future dominated by men customers. TABLE NO: 4. Therefore there is a no significant relationship between gender and customer satisfaction.3 RELATIONSHIP BETWEEN INCOME AND DEPRESSED FOR INVESTMENT A chi-square test is conducted to determine whether there exists a relationship between incomes and depressed for investment.38 0 0 0 0 -7. table value =9.12 Degree of freedom =(r-1) (c-1) = (2-1) (5-1) = 4 At 5% significance level.2.6 39.47 0 0 0 7. Null Hypothesis (H0) 68 .12 X2= ∑ [(O-E) 2/E] Calculated value =7.488 As calculate value < Table value Accept H0 INFERENCE: Since the calculated value is < tabulated value the null hypothesis is accept.76 58.10 1.
13 8.38 10.4 12.13 1.4 0.33 1.8 21.67 2.11 69 .60 1.75 2. OBSERVED FREQUENCY Depressed for investment Income Below -10000 10001-20000 20001-30000 Above -30000 Total Always 0 0 0 0 0 Sometimes 10 11 8 12 41 Rarely 2 2 3 1 8 Never 7 14 29 11 61 Often 4 7 17 24 52 Total 23 34 57 48 162 EXPECTED FREQUENCY Depressed for investment Income Below -10000 10001-20000 20001-30000 Above -30000 Total O 0 10 2 7 4 0 11 2 14 Always Sometimes Rarely Never Often Total 0 0 0 0 0 E 0 5.54 0 0.9 18.14 41 1.66 7.8 5.06 0.38 0 8.87 -1.31 1.4 0.37 8 O-E 0 4.44 7.82 1.42 0 5.66 -3.98 0.29 15.76 0.66 0.2 8.40 52 23 34 57 48 162 (O-E)2/E 0 2.There is significant relationship between income and depressed for investment.82 8.66 12.67 0.75 11.60 14.07 61 (O-E)2 0 17.81 2.46 18.67 12.18 0.38 0 2.10 1.
4 2.2 0 40.9 0 14.019 1.85 166.54 -12.9 0 -6.65 9.41 0 0.40 Total -3.80 32.21 X2= ∑ [( O-E )2/ E ] Calculated value =32.96 1.78 2.14 -1.013 2.39 0 2.07 8.09 0 1. 70 .29 0 12.19 7. table value =21.6 15.37 -7.84 0.87 49.37 18.026 As calculate value > Table value Reject H0 INFERENCE: Since the calculated value is > tabulated value the null hypothesis is rejected.76 4.46 18.96 0.9 0 -0.4 0.56 0.14 2.036 56.81 21.7 0 8 3 29 17 0 12 1 11 24 10.9 73. Therefore there is a significant relationship between income and depressed for investment.07 15.21 Degree of freedom =(r-1) (c-1) = (4-1) (5-1) =12 At 5%singnificance level.
2. TABLE NO: 4. Life's challenges sometimes overwhelm people who are already vulnerable for some pre-existing reason.Depression often shows up in people at times that might not be expected. OBSERVED FREQUENCY 71 .4 RELATIONSHIP BETWEEN INVESTMENT AND MONEY SATISFACTION A chi-square test is conducted to determine whether there exists a relationship between investment and money satisfaction. People who are most vulnerable to having depression triggered by the typical stressors of life are those who derive an inordinate amount of their fulfillment in life from either. obtaining a high amount of positive recognition for high achievements. Null Hypothesis (H0) There is significant relationship between investment and money satisfaction for customers. Harmonious interpersonal relationships.
91 12.45 72 Rarely 18.72 39.62 10.99 O-E 1.44 2.64 162.55 0 0 0 44.43 0 0 0 7.99 Total 51.09 12.59 15.61 161.43 3.27 21.99 2.61 -10.44 0.38 0 0 0 57.98 0 0 0 161.72 2.81 108.44 30.54 0.38 30.09 10.44 -1.97 109.99 (O-E)2 3.72 0 0 0 31.56 5.61 14.61 39.73 -2.9 -12.90 21.99 Never 14.94 0.90 0 0 0 18.20 Often 2.56 -1.77 0.36 7.95 (O-E)2/E 0.99 E 6.86 109.7 6.56 12.05 6.27 7.57 .Investment Money satisfaction Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Some times 8 11 0 0 0 19 Always 23 9 0 0 0 32 Rarely 16 42 0 0 0 58 Never 4 41 0 0 0 45 Often 1 7 0 0 0 8 Total 52 110 0 0 0 162 EXPECTED FREQUENCY Investment Money satisfaction Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total O 8 23 16 4 1 11 9 42 41 Some times 6.55 Always 10.17 3.27 18.
7 0 0 0 0 0 0 0 0 0 0 0 0 5.45 0 0 0 0 0 0 0 0 0 0 0 0 37.296 As calculate value > Table value Reject H0 INFERENCE: 73 .57 0 0 0 0 0 0 0 0 0 0 0 0 2.46 0 0 0 0 0 0 0 0 0 0 0 0 Total 0.1 Degree of freedom =(r-1) (c-1) = (5-1) (5-1) =16 At 5%singnificance level.43 0 0 0 0 0 0 0 0 0 0 0 0 1. table value =26.1 X2= ∑ [(O-E )2/ E ] Calculated value =37.
First. Despite widespread agreement that investment and family roles are interdependent.Since the calculated value is > tabulated value the null hypothesis is rejected. Therefore there is a significant relationship between investment and money satisfaction. 74 . It is the quality of the customer experience.5 RELATIONSHIP BETWEEN ACIR INVESTMENT AND OTHER IMVESTMENT A chi-square test is conducted to determine whether there exists a relationship between Acir investment and other investment.2. Present a framework to account for this. TABLE NO: 4. and not customer status nor the quantity of customer that is critical to understanding the effects of work on the family. articulates two hypotheses critical to this framework. Hypothesis (Ho) There is significant relationship between Acir investment and other investment. there is little consensus as to how investment affects family functioning.
99 No 27.99 Total 135.29 32.70 20.70 128.99 161.7 -2.29 7.26 0.99 25.34 Total (O-E)2/E 0.06 0.OBSERVED FREQUENCY Acir investment Yes Other investment Yes No Total 111 18 129 No 25 8 33 Total 136 26 162 EXPECTED FREQUENCY Acir investment Yes Other investment Yes No Total 108.7 2.70 5.29 27.71 -2.71 (O-E)2 7.98 O 111 25 18 8 E 108.29 20.70 5.26 0.64 75 .29 7.06 0.29 O-E 2.34 7.
and not customer status nor the quantity of customer that is critical to understanding the effects for investment. Therefore there is a no significant relationship between Acir and other investment. First. ANOVA is used often in sociology. The main effect of x seems to mean the result of an f test to see if the different categories of x have any detectable effect on the dependent variable on average. but rarely in economics as far as this editor can tell. 4. Generally the variables in a ANOVAs analysis are categorical.X2= ∑ [(O-E)2/ E] Calculated value =0. not continuous. table value =3. The term main effect is used in the ANOVAs context. a statistical model meant to analyze data. Present a framework to account for this.841 As calculate value < Table value Accept H0 INFERENCE: Since the calculated value is tabulated value the null hypothesis is accept. there is little consensus as to how money affects customers functioning.3: ANOVA ANALYSIS IS A TWO WAY METHOD Definition: ANOVAs stands for analysis-of-variance. Despite widespread agreement that Acir and other roles are interdependent.64 Degree of freedom =(r-1) (c-1) = (2-1) (2-1) =1 At 5%singnificance level. The terms ANOVAs and ANOVAs mean analysis-ofcovariance 76 . It is the quality of the customer experience. articulates two hypotheses critical to this framework.
T) 2/N) SE2 =TSS – (SC2+SE2) TABLE NO: 4.3.1 RELATIONSHIP BETWEEN SALARY AND INVESTMENT SATISFACTION Salary Investment Below -10000 Satisfaction Highly satisfied 9 Satisfied Neutral Dissatisfied 14 0 0 10001-20000 13 21 0 0 20001-30000 18 39 0 0 Above -30000 12 36 0 0 Total 52 110 0 0 77 .F = ((G.Formulas: C.
3 DOF Means of squares MC2=165.2 SC2 = [232/4+342/4+572/4+482/4] – 1312.74 Row Error 16486 713.9 4 12 MR2=412.2 TSS = [92+132+182+122+142+212+392+362] -1312.9 Source of variance Column Sum of squares 497.2 = 497.49 =3.928 =8.77 F cal F tab Conclusion 3 ME2/MC2 =0.F = ((G.15 ME2=59.6 SE2= TSS-[SC2+SR2] =713.2 =1648.Highly dissatisfied Total 0 23 0 34 0 57 0 48 0 162 C.3588 MR2/ME2 =6.26 F cal < F tab (accepted H0) F cal > F tab (reject H0) 78 .3 SR2 = [522/5+1102/5]-1312.T) 2/N) = ((162)2/20) = 1312.
articulates two hypotheses critical to this framework. Despite widespread agreement that work and family roles are interdependent. First.8 INFERENCE: Since F tab<F tab so H0 is accepted Therefore there is a no significant relationship between income and investment satisfaction customers.Total 2859. there is little consensus as to how investment affects family functioning. It is the quality of the customer experience. CUSTOMER PROFILING: 79 . CHAPTER-VI SUMMARY AND CONCLUSION 5. and not customer status nor the quantity of customer that is critical to understanding the effects of investment on the family.1: FINDINGS The findings from the research will help the organization to know how the customers are balancing their investment. Present a framework to account for this. Hence the researcher identified the following findings.
87.1. 74% of the respondents were graduates.5% of the respondents requested for a special schemes. As far as the overall performance of the company. Almost all the respondents were happy with the value of money. 7. 3. however.5% of the customers scored the new schemes a 4 out 5 for its usage is satisfied. 80. only 1 respondent out of 200 gave dissatisfied information. OTHER INPORTANT INFORMATION REGARDING THE CITY CUSTOMERS: 9. we have adequate power. 15.5% customers were happy with the performance of the money value. whereas 8% of the customers were found to be dissatisfied. SAFETY FEATURES & THE COMPANY: 80 . 13. 77% of the customers had a pre-decided budget in their mind before invest the money. 16. SATISFACTION FROM THE INVESTMENT. 68% of the respondents considered farm India as an option while invest their money.5% & 54.5% of the customers were businessman.00. 14. 8. 69. 60.5% of the respondents invest the money in various sectors. and out of these nearly 50% of the people had decided a budget of around 1. 2.12001 to 15000. ITS FEATURES & PERFORMANCE: 12.5% & 58% of the respondents rated the new schemes as 4 out 5 for the customers gave IPP basis and 51. 6. 69.5% of the respondents were married and had kids.5% of the customers wanted short term investment. 5. 56. 63% of the customers considered the name of company.00. and 95. 36. 48% of the city customers earned a monthly income of around Rs. COMPETITIVE ANALYSIS: 11. 18. 57.000 to 5. 4. 10.5% of them gave SPP a 3 out of 5. According to 55. only some people showed signs of discontentment with the performance of the company. 98.5% of the respondents word of mouth was the main source of information about the schemes.000.5% of the respondents were male. 17.5% of the respondents belonged to the age group of 41 to 50 years. 59% of the customers thought.
5% of the customers were unaware about the advanced safety features of the all new schemes.5% of the respondents considered the safety aspects of the investment to be very important. 20. 2. According to 36. 5. 62% of the respondents believe that the money value of the company and its biggest strength. AWERNESS & INVEST: 22. Although 44% of the respondents agreed that the all schemes provides value for money. 21.5%of the respondents were aware about the availability of investment schemes. 25. The FARM INDIA wealth developer’s ltd not been able to attract all people.5% of the respondents low ground clearance of the company was its main drawback. Only 25. 1. Therefore the company must advertise about this company process. In this company have branches only in Tamilnadu so this organization should develop the marketing and also organization process. STRENTH & WEAKNESS OF THE COMPANY 24. whereas 27% of them thought that the nothing advertisement is it main flaw.2: SUGGESTIONS The researcher has found the following suggestions based on the above finding to help the customers improve in balancing their investment commitment. Only 10% of the totals Number of Respondent actually do not say others. 81 . 23. 60. 55. as planned by the company to immediately do differently and attract all kinds of customers.19.
6% of them are unaware about the safety features in the company. It most response request and also if it do then automatically people all attract. 5.3. As a large number of customer are did not say this schemes or do not say their relatives about value of money so the company needs to change this character of the customers and to say about the value of money and the value of future life. Just say about availability of special schemes. In this company have lot of competition so the response of the delivery time is important and also give full response to customers because lot of government financing sector in the completion. So the company tries and encourages the advisors to promote and approach to the customers. 5. because although a large number of customers consider the safety aspects of the company to be important or very important more than 45. The company needs to undertake strong steps to educate the customers about the advanced safety features in company. 4. 8. The company should introduce new marketing strategies and programs for to develop the company and also to protect the people. 6.3: CONCLUSION 82 . as nearly 75% of the customers are unaware about the special schemes. 7. The customers have strongly requested the delivery of money is high lengthy period so the so company should discuss about short term pay benefit.
The company should therefore consider the above stated points in order to serve the customers more effectively and efficiently. undertaken by the researcher would help the organization to know about the various drives of customers and their commitment to life and work The study also authentically proved that all the factors mentioned so far needed a little improvement on a continuous basis in order to overcome from customer satisfaction. the customers can maximize and balance their investment and personal life without any constraints. The statistical analysis of data has given insight into customer demographics and various factors related to the customers life. as it would not only help the company in retaining its existing customers but would also help in increasing performance highly BIBLIOGRAPHY 83 . It is obvious that if these suggestions are implemented..The project entitled “customer satisfaction” with special reference to in FARM INDIA wealth developers pvt ltd. The company can further improve the policy from these findings if necessary.
pg-5. “Research methodology Second edition” by C.R. Realities of management by John Marsh. G-3. Consumer Behavior by Leon G. pg-389 3. 4. 6. by C. New age international (P) Ltd. Pg.1.70 5. Kothari. Marketing management by Phillip Kotler. 1990 APPENDIX 84 . 9th edition. 11th Edition. “Research methodology” by Wishwa Parkashan. parker.287 2. Glossary. chapter1.Northcotr Parkison. Customer satisfaction by p.schiffman. A critical commentary on his philosophy of management. first edition (1985) 7. pg. glossary. Peter Druker. Chapter3.
A STUDY ABOUT CUSTOMER SATISFACTION OF INVESTMNT IN FARM INDIA WEALTH DEVELOPER’S PVT LTD. OUESTIONNAIRE: 1) Name: 2) Gender: 3) Age group: Male Female 6) Salary: 20 ..30 years 31 – 35 years Above 35 years 4) Education Qualification: SSLC HSC Diploma Graduate 5) Year of experience in farm India: Below 6 months 6 months-1 year 1-3 years Above 3 years Below-10000 10001-20000 20001-30000 Above -30000 85 .25 years 26 .
7) Marital Status: 8) Occupation: Married Unmarried Business Service Self employed Students 9) Mode of payment: Cash Bonds Both 10) Payment period 6-12 months 13-18 months 19-24 months 25-30 months 31-36 months More than 36 months 11) Do you ever feel for investment? Always Sometimes Rarely 86 .
Never Often 12) How do you feel about the amount of investment? Very happy Happy Neutral Un happy Very unhappy 13) Are you satisfied with your investment? Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied 14) Key factors before investment Company name Price of investment Performance of the company Safety Future expectation 15) Where did you get information about the FARM INDIA? News paper 87 .
Tele vision Banners Friends/family Advisors 16) Did you check your land after investment? Yes No 17) Do you feel. are you able to balance your and family life without investment? Yes No 18) Which payment you mostly like? IPP SPP 88 .
all the time Yes. sometimes Depends on the matter Not at all No response 21) Do you think about your budget decision? Pre decided Not decided 22) How often do you think or worry about investment? Always Never think about work Sometimes Rarely Often 89 .19) Do you believe that your company approach support your life? Sometimes Always Rarely Never Often 20) Can you openly discuss issues related to your life with your company? Yes.
.................................... 90 ............................................ Never think about work 23)Suggestion………………………………………………………………………………………………… ………………………………………………………………………………………………………………… …………………………………………………….........
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