The intention of ISO 14001:2004 is to provide a framework for a holistic, strategic approach to the organization's environmental policy, plans and actions. ISO 14001:2004 does not specify levels of environmental performance. If it specified levels of environmental performance, they would have to be specific to each business activity and this would require a specific EMS standard for each business.ISO has many other standards dealing with specific environmental issues. ISO 14001:2004 gives the generic requirements for an environmental management system. This has the effect of establishing a common reference for communicating about environmental management issues between Munchee Biscuits and their customers, regulators, the public and other stakeholders. However, a commitment to compliance with applicable environmental legislation and regulations is required, along with a commitment to continual improvement – for which the EMS provides the framework for the Munchee Biscuits. Quality and innovation are one of MUNCHEE Biscuit’s greatest strengths and is supported by a team of Food Technologists within the group. The quality process begins from the raw and packing material, and Munchee Biscuits

has a well established supplier base that is constantly being evaluated and audited. The company sources only the best quality raw and packing material. The factories follow the group quality assurance procedures and some companies had accredited with SLS, ISO 9000:2000, ISO 14,000 and HACCAP. The implementation of ISO14000 in 2002 has created a major reward for their manufacturing system and shows that they concern the environment as well.

Introduction for the Munchee Biscuits Limited

CBL Group is a Sri Lankan conglomerate specializing in the food industry. The Group manufactures a wide range under their flagship brands. Munchee … Biscuits & Wafers Tiara … Cakes and Swiss Rolls Ritzbury … Chocolates & Specialty Chocolates Cecil … Natural Fruit Juices in ready to drink packs, Dehydrated Fruits Lanka Soy … Flavoured Soya Meat Products. Plenty Foods … Energy Foods and Herbal Foods Canneries … RTD & RME

Most of the products today enjoy the coveted position of being market leader in their respective category in Sri Lanka. Ceylon Biscuits was founded in 1968 to manufacture high-protein biscuits to supplement mid-day meals for school children under a joint programme of Care Organization, USA, and the Sri Lankan Government. The success story was the company’s dedication to high quality standards, constant innovation of the product line, aggressive marketing and high focus on research and development. CBL markets its prime product – biscuits, under the brand name Munchee. Dominate market leader, of the biscuit industry in Sri Lanka, with a market share in excess of 50%. Munchee is an award winning food brand with many coveted awards to its credit, including the National Quality Award 2005, Product Brand of the Year for four consecutive years, Brand of the Year for two consecutive years and National Award for Export Excellence. Munchee products are backed by many local and international quality and standard certifications such as SLS 251 product.

Certification, ISO 9001:2000, Quality Management System Certification, ISO 14,001:2004 Environmental Management System Certification and HACCP Food Safety Management Certification.

• •

Today the Group has expanded its manufacturing to India and enjoys an international reach with distribution channels in over 32 countries; spread over virtually every continent. The company manufactures over 70,000 mt. of biscuits annually catering to local and overseas markets. The factory is proud of its 10 high capacity plants, the latest installed in 2007. AIM “Expanding without boundaries - Management driven with a conscientiousness approach” Values “A better tomorrow for future generations”
• • •

Motivated by a passion for perfection. Tradition, innovation and creativity all our most valuable assets. Offering our customers products that contribute to health, vitality, happiness and satisfaction. Corporate Social Responsibility a constituent in the fabric of our Company.

Our greatest strength is our employees; their development within the company and cementing the oneness of the “Munchee Family” values and ambitions. The environment is our concern and its active protection an essential duty.

The quality process begins from the raw and packing material, and Munchee Biscuits has a well established supplier base that constantly being evaluated and audited. The company sources only the best quality raw and packing material. The factories follow the group quality assurance procedures and some companies had accredited with SLS, ISO 9000:2000, ISO 14,000 and HACCAP. The R&D division is constantly adding new products to the already diversified range. is

What is ISO 14000 Series?

In the globalization world, the environmental issues seem to be one of the most important topics. The pollution created in any manner such as air emission, effluent, land contamination, etc., have several impacts to people throughout the world. Upon this pressure, the International Organization for Standardization has developed the environmental management standards which is known as the “ISO 14000 Series” ISO 14000 is a group of standards covering the following areas:
• • • • •

Environmental Management Systems/EMS (14001,14002, 14004) Environmental Auditing/EA (14010, 14011, 14012) Evaluation of Environmental Performance/EEP (14031) Environmental Labeling/EL (14020, 14021, 14022, 14023, 14024, 14025) Life-Cycle Assessment/LCA (14040, 14041,14042, 14043)

ISO 14001 is the only standard intended for registration by third parties. All the others are for guidance. ISO 14001 is a management standard, it is not a performance or product standard. The underlying purpose of ISO 14001 is that companies will improve their environmental performance by implementing ISO 14001, but there are no standards for performance or the level of improvement. It is a process for managing company activities that impact the environment. An EMS meeting the requirements of ISO 14001:2004 is a management tool enabling an organization of any size or type to:

Identify and control the environmental impact of its activities, products or services, and to Improve its environmental performance continually, and to Implement a systematic approach to setting environmental objectives and targets, to achieving these and to demonstrating that they have been achieved.

• •

Some unique and important characteristics of ISO 14001 are:


It is comprehensive: all members of the Organization participate in environmental protection, the environmental management system considers all stakeholders, and there are processes to identify all environmental impacts. It is proactive: it focuses on forward thinking and action instead of reacting to command and control policies. It is a systems approach: it stresses improving environmental protection by using a single environmental management system across all functions of the Organization. ISO 14001:2004 is a tool that can be used to meet internal objectives:
  

provide assurance to management that it is in control of the organizational processes and activities having an impact on the environment Assure employees that they are working for an environmentally responsible organization.

ISO 14001:2004 can also be used to meet external objectives:

provide assurance on environmental issues to external stakeholders – such as customers, the community and regulatory agencies comply with environmental regulations support the organization's claims and communication about its own environmental policies, plans and actions Provides a framework for demonstrating conformity via suppliers' declarations of conformity, assessment of conformity by an external stakeholder - such as a business client - and for certification of conformity by an independent certification body.

 

Forces influence the practice of ISO 14000
1. Product quality image

Although they are acquiring a sufficient, large market shares in the industry, will be an added advantage to improve their brand image. It is very much important to have such certification to this type of manufacturing company.

As a basic requirement for exporting the product - Munchee biscuit.

Munchee is a reputed brand which exports to about 40 foreign countries. It is for their best quality biscuit products. It is a basic requirement to have international level quality certifications to export food items for foreign countries. Most of the European, American and Asian countries are much aware about international certifications like ISO 14000 standard and they more think about the environment as they are more industrialized countries.

Rivalry among the biscuit manufacturers in the Local market.

There is a huge competition among the companies. Specially, each and every company should craft powerful strategies to win the market. Munchee is having a higher competition from Maliban, Luckyland, Diana, Raigam, Uswatta, Harischandra and Horlicks biscuit companies. Most of the companies try to do innovations and achieve quality awards target to be the pioneer in the industry. Therefore, ISO 14000, HACCP, ISO 9000 have become partial requirement to survive in the market. On the other hand consumers are more knowledgeable. They seek best quality and value in their purchasing decisions. 4. Prevailing business trend With the effect which comes from society, most of manufacturing companies pay their attention to do their production and production processes in an environmental friendly manner. Therefore, Munchee also follows same practices. As the result of that they have decided to obtain this standard. 5. Need for the continuous improvement


They have already achieved HACCP and ISO 9000 and SLAS. Then, they need to get the international certification for environmental systems through developing a specific environmental management system, they were required to minimize every other environmental issues including wastage, sound pollution and polluted water. 6. Alignment with the environmental policy (mission and policy). The organization’s policy statement should be based on its mission and values. The Munchee Company has a value within their culture to protect the environment without the pollution. It leads them to get the certification. 7. Identification of benchmark opportunities When the other leading businesses implementing the environment management system and gain competitive advantage in their field. The Munchee also wants to be that position. So they identify ISO 14000 as benchmark opportunity to be success in the business manufacturing industry. 8. Legal and other requirements The standard requires the Munchee to have a procedure to identify and have access to all legal and other requirements to which it subscribes. In general, legal environment requirements are those attributed to government legislative and regulatory action. Other requirements usually include industry codes practice, contracts, agreement with public authorities and non regulatory guidelines. Even if some of these requirements are voluntary, the Munchee is accountable to those with which it agrees to comply.

Steps to be 14000

followed to obtain the ISO certification


Environmental management system model Munchee is the brand name for the biscuits those are produced by the manufacturing plant under the Ceylon biscuits limited, founded in 1968. In 1983 the company expanded its production capacity to meet the increasing demand in the domestic market. The manufacturing plant is situated in P.O box 03, High Level Road, Makumbura, Pannipitiya, which produces an average of 80 metric tons of biscuits per day for local and export market. The Munchee brand is proud of being the first biscuit manufacturer in the country to receive the Sri Lanka standards (SLS) and ISO 9002 certificate from the Sri Lanka standard institute. The Munchee brand intended to receive the ISO (International Standards organization) 14000 (Environmental System) in 2002. They were faced by various Internal and External factors in order to get the certification. ISO 14000 registration requirements covered two areas to be considered by the organization.  Organization perspective  Product perspective All the impact cannot be stopped but the impact can be reduce through taking corrective measures. Both organizational environment and production procedure including the plant product should be well screened to find out the environment issues.


Registration requirement and consultancy SLIS provided relevant information and consultancies to get the certification. ISO14000 is received when all the audits confirm the better functioning of the environment system. Internal environment audits and external audits should be done to identify the level of environmental issue. Develop an Environment policy- In order to get the certificate from the international organization, lots of hard works to be done. They should perform as a team to develop a better environment policy to be considered by the whole process of developing the Environmental management System. It is not a simple task to be performed. Quality assurance division was the main responsible people and cross functional team was created, including director board and CEO of the company to perform the task. Quality assurance department consist of general manager for Quality assurance, four Quality assurance Executives, three for product quality and one for look after the ISO SLIS certification. (SLIS is the intermediary party to get such type of international certification) Analysis of the Organizational Environment -It is required first to do an analysis relevant to the environmental impacts in both perspectives for define the environment of Munchee biscuits plant. Although the Munchee plant engaging the world best practices and activities, there were a few issues to be considered. Quality Assurance division people have done the environmental analysis for organization according to the instructions of the SLSI. The appointed cross functional teams (consist of members in all departments) also assisted in the process. Planning stage – They identified all the environment issues and evaluate the causes for them. Then it was required to generate possible solution with the guidance of CEO and director board. Objectives have been developed in order to solve above identified issues. Each and every objective should have a clear plan to be implemented. Here, the company required an

environment management system a whole which support to resolve all the issues that have been identified and the system has been developed to integrate all the divisions and sections to achieve set objectives. Developing an environment management is not a simple task to be completed over a night. It requires more effort, time and intelligent people who have the ability to crafting strategies for the success of the organization. The team members enabled to generate a new unique environment management system for “Munchee” it is one of their secret of their success. Budgeting, other resources planning and training plans were prepared in accordance with first objective. (There is a sequential order to achieve the objectives. when the 1 st one achieved, plans should be prepared to achieve second objective etc.) E.g. their current plans are implemented in order to minimize the biscuit wastage when biscuits produce in the process, high level of wastage can be occurred. Heats of the Owens, or small breakdowns in cutting machines, problems with molds and cutters cause to this wastage. Reduce the grinding waste was the objective for last year. The company implemented a new plan to collect all the defects and grind them to produce a by-product. But the dusts of the grinding machines again become a problem. Now they use machine covers to avoid the impact. They are able to reduce the wastage and their next consideration is on heat of Owens and noise. Implementation stage – A whole plan for achieving one strategy is to fulfill one objective at once whether the plan; the way they implement it will be the major fact for success. Employee involvement is essential in implementation of plans. All the organizational divisions were educated / informed by the Quality Assurance cross functional team members were added advantage for them in this activity.


All required instructions that have to be performed by each division were sent for the simplification of their role in the success of whole plan. All divisions got copies of relevant documents. E.g. Export division got the documents which elaborate things only that they have to do, (not all the plan) but the divisional members know the important basics of the system and procedure. Training facilities were provided to all shop floor employees and they have been educated about the new requirements and also the way they would perform. No big problems were there, because protecting environment is a value of this company. Checking stage Internal audit schedules are there which should be done by an appointed team. All the findings should be revealed to the top management and NCR (Non Confirming Report)should raise to the personnel or divisions where non conformance has been identified by the team .if the organization is unable to raise NCR or does the internal Audit, SLIS will take actions and withdraw the certification from the company. The SLIS does Audit. They visit the company premises and screen all to find whether corrective actions have been taken by company to avoid impacts or whether NCR raises to the requires place. If the findings of the internal audit show a gap two possible alternative actions can be undertaken;

Corrective actions – there some written corrective actions in the environment system manual Raise a non conformance report against the individual or relevant department.

E.g. Liquids are using in the production and it has become a problem to the farmers in the area. The company established an affluent treatment plant to control the “BOD” and “COD” levels of liquids and the final output of this refinery process is pure water.
BOD level



Effluent Plant
COD level

Fish tank

To emphasize the controlling of BOD and COD levels, they use the refining liquids for a fish tank and the pipe line from treatment plant field with water (H 2o). If any modification required a system is there to continue it. It is called revision control system

Challenges certification






When it comes to food industry it is a necessary to having a high quality and standardized production process. Therefore, basically they were not faced lots of challengers when implementing ISO14000. But they had to face following difficulties. 1. Difficulty in zeroing the environmental impact That is made to the external environment by the company. Therefore, an accepted level is there to compromise to the standard. Different BOD and COD levels have been introduced by the international organization for standards. The Munchee Company needed to satisfy those requirements it was a major challenge to decide a strategy for this.

2. High competition higher the cost It is required to take care of wrappers and labels. Eco friendly wrappers are the suitable solution to obtain product quality under ISO 14000. But, if this organization tries to


introduce Eco friendly wrappers, it will increase the cost per unit and may become barrier to win the market.

How they overcome the challenges?
Since, it is very difficult to zero the negative impacts to the environment; Munchee Company identifies each and every small environmental impact to resolve.

There was a problem with the wheat flour unloading and putting in to the mixtures. Both activities generated dust that can be harmful to everyone and it is a waste to the company. The EMS suggestions were directed to solve the problem by using Cylose (huge cylinders) to pump flour directly to the machine from the container.


Then, they build the sound proof rooms to absorb the noise of the heavy machines. Finally, the Company enables to avoid the sound pollution that was encountered by the houses.


The liquid they use in the production process earlier they pump to the nearest paddy field. Then, farmers complaints against it and as result they introduce liquid refinery system to the company.


The biscuit wrappers are very big threat to the environment. They know that it is a threat to the environment, but if they take any action regarding that, that will cause to increase their product price and cannot compete with competitors. Solutions for this problem are make notice on the biscuit packets to recycle it or put them on the dustbin and try to minimize wrapper usage in the production process (packaging).

The Barriers for practicing ISO 14000 in Munchee.
According to the Munchee Biscuits Company, ISO 14000 will prove to be no less expensive. Additional costs occur due to the administrative costs, increased variable and fixed operating costs. A possible non-tangible cost is the negative publicity that could

occur if undesirable or hazardous situations are brought to light during the certification attempt. The Munchee Biscuits that have sought ISO 9000 certification have the extensive documentation introduces more bureaucracy into a company. Some say that ISO 14000 will build on top of ISO 9000 registration, but others point out that the ISO 14000 documentation requirements will only compound the already burdensome task and that the extra administrative costs will reduce profit margin. ISO 14000 requires not only additional personnel to take care of the documentation, but requires knowledgeable personnel with expertise in the technical processes of Munchee Biscuits and the effect they have on the environment. Investment in fixed capital rose, if a company must implement pollution reduction equipment. Other costs may rise if more environmentally friendly materials and processes lead to higher production costs. If a company passes the increase on to customers, it could result in reducing its share of the market if competitors do not do the same. According to the Munchee biscuits, they required to moderate their wrappers as Eco friendly. But they said that they did not do that because it will generate additional cost and higher the production cost so they will not be able to compete with their competitors. ISO 14000 standard, pay high attention on industry and factory environment but it doesn’t pay attention to higher the product quality so it generates additional cost to the organization. Implicit behind ISO 14000 and ISO 9000 is the assumption that a quality process will lead to quality products and a clean environment. However, both the ISO 9000 and the ISO 14000 standards focus on the management processes behind the product. There is no guarantee that a quality process will yield a quality product or a better environment. Additionally, despite the claims that these standards will help to reduce costs, there is no guarantee that certification in either or both will result in increased profits for a company.


Benefits of ISO 14000 for Munchee Biscuits
Environmental Management Systems (EMS) is the foundation of the ISO 14000 group of international environmental management standards. An EMS can be registered as meeting the ISO 14001 EMS standard. Since the ISO 14001 EMS includes everyone in the Organization and all aspects of the Organization that affect the environment, it can improve an organization's environmental performance in many ways. This improved performance comes at a cost to the Organization, a cost that can be recovered by aggressively seeking benefits.

It is an essential component/competitive requirement for international business operations.

There is a huge competition in the global market and most of the foreign countries are much aware about the quality of the products that are to be imported to their country. Quality certificates are required for exporting food items for foreign countries. Customers are also much more aware about the quality and they accept the quality through the certifications that a certain company has taken. They always think about the organizational contribution for the environment protection and all. Some of the European countries have imposed regulations on importation of food items. A market opportunity of those kinds of countries can be acquired easily with these kinds of certifications.  It will give a good insight for the environment caring activities of the organization to the society as a whole. ISO 14000 series is deal with the Managing Environment through a system. The selected company Munchee has created a value in their culture. Protecting and caring the Environment is one of a major value to be accepted by the organizational members. The


achievement of the certification emphasizes the attainment of that value of the organization. They enhance the value through practicing it actually.  An acquisition of a recent business trend The social acceptance has been increased for the company, because of this environmental consideration. And also it is becoming a trend in the business world. Most of the organizations are looking for ways to improve their environment focused practices.  Create good working environment for all employees. The certification requires a generation of a unique EMS (environment Management system) for whole organization to be practiced. The environmental practices provide a better working environment for all employees. A better example for the situational change can be explained below. There was a problem with the wheat flour unloading and putting in to the mixtures. Both activities generated dust that can be harmful to everyone. The EMS suggestions were directed to solve the problem by using Cylose (huge cylinders) to pump flour directly to the machine from the container A company had a problem with the noise of its grinders and mixtures. With the implementation of the EM system, they were able to build rooms which can absorb the sound and lesser the impact of sound to employees and community.

 A better way to minimize non-value adding activities and get the maximum usage of available resources. ISO 14000 recommends a system which should be implemented in order to identify and resolve problems within the production process. It is not only for organization process but also for the whole company. Non- value adding activities are identified through internal audits and they were able to minimize them.

Uploading of the input was a non- value adding activity for them. The company purchased wheat flour from PRIMA Company and containers are used to transport the bags from PRIMA to Munchee warehouse. They directly pump the flour from container to the mixture rather uploading and keep inventory for those. Wastage of biscuits in the production floor due to heat of the Owen and machine problems was another issue for them for along time. Recently, they use a grinder to grind those stuff and defects are selling for animal feed which can recover the production cost of the products. Non on biscuits, raw material wastage can be identified in the company. It is because of the EMS of the organization. All the set goals are based on environment policy.

Implementing ISO 14001 can provide a basis for implementing the other standards of the ISO 14000 series in the Munchee Biscuits Company. This incremental approach can reduce overall costs to implement ISO 14000 because of lessons learned in each phase by the employees. The quantity of materials and energy required for manufacturing biscuits may be reduced, thereby reducing the cost of the product, material handling costs, and waste disposal costs. An EMS of Munchee Biscuits can help reduce incidents of pollution and the associated expense of recovery. Employee health and safety of the Munchee Biscuits can be improved, thereby improving productivity, decreasing sick days, and reducing insurable risk. The EMS standards can define "best practices" of biscuit manufacturing and create a foundation for the next level of improvement. An EMS of the Munchee Biscuits integrated with all other business systems improves management's ability to understand what is going on in their organization, determine the effect on the company, and provide leadership.


An EMS can identify instances of redundancy in day-to-day efforts for regulatory compliance. These can be eliminated, thus making the Munchee biscuits more efficient. ISO 14000 provides feedback on the operations of the Munchee Biscuits that can be used for daily action and to determine the appropriateness of pollution prevention strategies. As ISO 14000 is accepted internationally, MUNCHEE Biscuits will need to meet only one standard, thus simplifying environmental management.

Analysis of the survey results
Background of the Survey Munchee Biscuits is a well reputed brand in the biscuit manufacturing industry in Sri Lanka and over 48 countries in the world. The company operates as a SBU under CBL Company. They have awarded SLS certifications, HACCP and many other quality certifications. The main intention of this study is to define ISO 14000, Environment Management System and EMS implementation activities relevant to the Munchee organizational Context. It was decided to do a field survey within the organization for more information. The survey was required to cover specially the production floor employees as they are the people who practice the plans of Environment Management System. But the organizational privacy policy does not allow an external party to interview their employees. Therefore, we had to do the survey in random sampling method. Objectives • • To identify ISO 14000 practices of the organization. To renew employee’s knowledge an attitudes regarding ISO 14000 practices.


• •

To identify the benefits and costs of Environment Management System of the organization in employee’s view point. To get an idea about the employees Management involvement in the concept.

Methodology Random Sampling Method was used to select the sample. The survey was conducted to get the attitude of employees about this ISO 14000 certification and to get an idea about employees and Management involvement in the implementation of Environmental Management System of “Munchee”. Qualitative data has been gathered. Sampling Method It was intended to select a sample from the shop floor employees for achieving above objectives. But the organizational rules and regulation became a major obstacle for sampling procedure. It was difficult to select the sample as we required. However random sampling method was used to select a person from each division. It is somewhat similar to cross functional sample. Limitations •

Strict company ground rules do not permit to meet any shop floor employee and get their direct responses. Sample contains 12 numbers only. We provided 20 questioners to develop a better sample of the success of the study. But it was allowed for 12 questionnaires by the organization.

The questionnaire was prepared by having general idea about ISO 14000. After it was identified that the practical scenario is difference than the theories and information. But time did not permit to revise the questionnaire to fit organizational EMS information.



Service Period (years)

Knowledge About The Basics Yes No

Trained Or Not 

Whether there was a plan to perform

Whether company continue the process

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Quality Control Quality Assurance Quality Assurance Quality Assurance Quality Control Quality Assurance R&D Supplying R&D Supplying Exports Production

20 years 11/2 years -7 months 1 year 15 years 9 years 9 years --9 years 8 years

     -     

     

    -   -  --

        -  



Question number 3-2, 6, 8, 9, 11 and 13 are open ended questions. The findings of the survey include the answers for those open ended questions too.


The responses of employees, for first question implies that they know what is meant by ISO 14000.Ecept one who, is new comer to the company other know what the basic concept behind ISO14000 is.


 Seven people out of 12 have been worked for more than 8 years. They were there when the Environment Management System implemented. But the quality assurance division people were the main responsible people in the implementation stage of Environment Management System in Munchee.  All the employees were trained for practicing the procedure. But every department was trained only to fulfill their responsibility in order to maintain and manage the EMS. Each and every division do not have the EMS manual with them other than quality assurance division, other divisions have been given the required and related areas only.

According to the employees’ responses, the organization had a good plan and they created a procedure in order to get the certificate. And also Munchee is enabling in continuing the environment favorable practices with the current operation. It was revealed that they (Munchee) conduct internal audits and do renewals to renew certification from one year to another. Employees respond that the management is highly involving in the implementation and maintains of EMS. Employees suggest that they do not feel any problem with EM system because it is one of value in the organization culture. When newcomer arrives, he/she should adapt to the culture.

 Employees believe that there are positive changes in their organizational environment with the ISO 14000 practices.

o Minimization of wrapper wastage o Minimize the water pollution and make a use of every water drop  Advantages are o Increscent of export orders o Reduce the production cost due to less wrapper waste o Motivate natural environment with fresh air

o Reduce accident rates o Reduce wastage of production o Improvement of good image When implementing the procedure they have to advice suppliers and external parties about this system. It incurred cost and time. Conclusion of the survey results The purpose of this questionnaire was to identify the knowledge of employees about ISO 14000 and the EMS implementation within the CBL. We provided these 20 questionnaires to the export executive and the data collected him through him. But we get only 12 questionnaire feedback regarding ISO 14000. The filling data of questionnaire was January 30th 2009 to February 02nd 2009. Data collected departments are,  Quality assurance department  Quality control department  Supply department  Research and development department  Export department  Production department We have identified all the employees have the basic knowledge regarding the ISO 14000 though this survey. They obtain the ISO 14000 certificate in 2001, and 07 employees out of 12 have been working at that time. Balance 05 has not worked there. Even though they were not at that time, they have gathered the basic idea of ISO 14000. Because of skillful management they have to persuade that to all employees. There were lots of methods to acknowledge the employees. Some of them are seminars, workshops. Sometimes they have launched workshops weekly or monthly or yearly. Most probably they give within the orientation period. Some people have obtained an enough

training to engage in EMS and some of them are not provided the relevant information regarding them. The all of the responded employees believe that they act as they planed and maintain standard procedures throughout the period. According to this survey there are no any considerable difficulties regarding implementation of ISO 14000 standard. All the respondents believe that they were able to create eco-friendly environment within the Makmbura premises and that helps to reduce their cost and maintain the activities in a standard way. Due to the introduction of EMS of Munchee helps to increase their profit though by taking new order from foreign countries. Management of the company gives their fullest contribution to maintain to maintain the ISO 14000 standard within the Munchee Company. Finally we identified that, according to sample all the employee have clear idea, regarding ISO 14000 standard. The management of the company has paid their full attention regarding this EMS.

Interpretation of results

Question 1 The question required to get the idea from the employees whether they are aware about the ISO 14000 concepts or not. 92% of the sample knows at least what is implied by ISO 14000. 08% does not answer for the question.

Question 2

50% of the sample was employed in the organization when they received the certification. 42% of them were not employed at that time and 8% of them were not answered.

Question 3 (I) Whether organization provide a training to practice ISO, • • • • 58% of sample received the training to practice the procedure. 8% said they did not received training 8% did not know about it 26% did not answer

Question 3 ( ii ) Whether the training is sufficient to perform it • • • 8% said it is highly related and sufficient, 42% said it is ( average ) sufficient, 50% did not answer.


Question 4

Whether the organization had a plan to implement and whether they were working for certain procedure. 100% for accepting that there was and functioned according to a certain procedures to get the certification.

Question 5

Whether the organization is continuing the procedure or not. 92% agreed that the organization is continuing it. 8% did not answer.

Question 7

Whether there is a change in the natural environment related to the organization. 92% accepted that they observed a positive change. 8% did not answer.


Question 10 Whether it is advantage to the organization. 83% agreed and 17% did not answer.

Question 12 Whether employees are committed by themselves to maintain the procedure. 92% said that they are highly committed to do it. 8% said they will be committed.

Munchee is an award winning food brand with many coveted awards to its credit, including the National Quality Award 2005, Product Brand of the Year for four consecutive years, Brand of the Year for two consecutive years and National Award for Export Excellence. Forces influence the practice of ISO 14000 are Product quality image, As a basic requirement for exporting the product - Munchee biscuit, Rivalry among the biscuit manufacturers in the Local market, Prevailing business trend, need for the continuous improvement, alignment with the environmental policy (mission and policy), identification of benchmark opportunities and Legal and other requirements. In obtaining

ISO 14000 certificate there is a process to implement. They are, Develop an Environment policy, Planning stage, Implementation stage and checking stage. They have barriers in obtaining this ISO 14000 certification like difficulty in zeroing the environmental impact and higher cost. To overcome those barriers they implement several methods like acknowledge the environmental friendly methods and build sound proof buildings and liquid management system. Due to practicing this ISO 14000 standard they encounter some benefits like essential component/competitive requirement for international business operations, give a good insight for the environment caring activities of the organization to the society as a whole, Create good working environment for all employees and minimize non-value adding activities and get the maximum usage of available resources. Then we analyze the employees attitudes through giving them a questionnaire and final results of the survey is that, according to sample all the employee have clear idea, regarding ISO 14000 standard. The management of the company has paid their full attention regarding this EMS. Also, we finalize the results of the survey by using pie charts. The each and every question they answered illustrate by percentage to show their attitude towards ISO 14000.


Besterfield H.D, Besterfield M.C,, (2004), Total Quality Management, 1st Edition, Pearson Education Publication. Ahuja, K.K. (1990), Organizational Behaviour, 1st Edition, Kalyani Publishers, New Delhi, India. Robbins S.P, (2001), Organizational Behaviour, 9th Edition, Prentice-Hall Publishers, New Delhi, India

 Company hand book Mr. P. Bandara - Export Executive, export department Ms.Shashini Jayasekara , Quality Assurance Executive

Quality Assurance Department, Munchee T.P Number 011-2749749 (141)


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