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CXo AGendA Why is anuraag Maini making a culturally diverse staff a priority?
FAST moneY Kotak Securities changes the way the industry works.
VOL/08 | ISSuE/03 AMARjEET SINgH, CIO, GE India, is one of many CIOs using cutting-edge technologies like big data to drive longterm growth.
HONE TO MAKE IT
YOU NEED TO
januaRy 15, 2013 | `100.00
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From The ediTor-in-ChieF
PUBLISHER, PRESIDENT & CEO Louis D’Mello ASSOCIATE PUBLISHER Rupesh Sreedharan, Sudhir Argula E D I TO R I A L
Chief Irrelevant Officer?
Why are your colleagues choosing to plough a lone technology furrow?
“They think bypassing us is best,” said a Delhi-based CIO to me recently, recounting how his marketing colleagues had invested in a public cloud solution without involving IT. While I could point to a specific relationship gone sour, I believe this represents a deeper malaise. There’s no denying that marketing as a department is increasingly taking on a pioneering role in using technology to generate leads, improve outreach, and tap into customer needs. And, many CMOs, like the one in Delhi, are doing this on their ownsome. Consider this, when we ran a cover story on the smart use of social media by enterprises for customer outreach, 19 of the top 20 campaigns we researched were being run without the CIO's knowledge. And, in the case of 14 large Indian organizations that were utilizing an online marketing services provider for mailers and campaign management, the CIOs were similarly clueless, even after a spear-phishing attack left customer data exposed. I believe the reason that marketing is choosing to plough a lone technology furrow is because, for long, that department has been of lower priority for CIOs, who’ve focused on putting in place systems for finance, HR, operations and sales. Given that today’s technologies make it easier for marketing teams to actively deploy IT even on slender budgets, can we really blame CMOs for being tired of waiting? Interestingly, the weapons of choice that CMOs are deploying—social media, public cloud, analytics and mobility—are those that IT has been most reluctant about. The perceptions of these technologies are also varied across departments. Where many CIOs see the potential for information and IP leakage, CMOs clearly view the upside of enhanced customer connect and experience, quicker product innovation and revenue growth. I see these as two sides of the same coin. Without risk, there can be no reward. Even if you, like me, don’t agree with Gartner’s recent prediction that CMOs will outspend CIOs on IT in the next five years, there are lessons in this for you. For, if you don’t equip your colleagues with the right tools at the right time, they will procure them by themselves. And, that only reduces your relevance.
EDITOR-IN-CHIEF Vijay Ramachandran EXECUTIVE EDITOR Gunjan Trivedi, T.M. Arun Kumar ASSOCIATE EDITOR Yogesh Gupta DEPUTY EDITOR Sunil Shah ASSISTANT EDITOR ONLINE Varsha Chidambaram SPECIAL CORRESPONDENTS Radhika Nallayam, Shantheri Mallaya PRINCIPAL CORRESPONDENTS Gopal Kishore, Madana Prathap SENIOR CORRESPONDENT Anup Varier, Sneha Jha CORRESPONDENTS Aritra Sarkhel, Debarati Roy, Eric Ernest, Ershad Kaleebullah, Shweta Rao, Shubhra Rishi CHIEF COPY EDITOR Shardha Subramanian SENIOR COPY EDITOR Shreehari Paliath COPY EDITOR Vinay Kumaar LEAD DESIgNERS Jinan K.V., Suresh Nair, Vikas Kapoor SENIOR DESIgNER Unnikrishnan A.V DESIgNERS Amrita C. Roy, Sabrina Naresh SALES & MARKETINg PRESIDENT SALES & MARKETINg VP SALES gM MARKETINg MANAgER KEY ACCOUNTS SENIOR MANAgER PROjECTS MANAgER- SALES SUPPORT ASST. MANAgER PRODUCTS MARKETINg ASSOCIATES PROjECT CO-ORDINATOR LEAD DESIgNERS DESIgNER Sudhir Kamath Parul Singh Siddharth Singh Jaideep Marlur, Sakshee Bagri Ajay Chakravarthy Nadira Hyder Dinesh P. Anuradha Iyer, Benjamin Jeevanraj Rima Biswas, Saurabh Patil Jitesh C.C., Pradeep Gulur Lalita Ramakrishna
EV E N TS & AU D I E N C E D EV E LO P M E N T SR. MANAgERS PROjECTS Ajay Adhikari, Chetan Acharya, Pooja Chhabra, MANAgER Tharuna Paul SENIOR EXECUTIVE Shwetha M. PROjECT COORDINATORS Archana Ganapathy F I N A N C E & O P E R AT I O N S FINANCIAL CONTROLLER SR. MANAgER ACCOUNTS SR. ACCOUNTS EXECUTIVE MANAgER CREDIT CONTROL SR. MANAgER PRODUCTS SR. MANAgER PRODUCTION SR. MANAgER IT Sivaramakrishnan T. P. Sasi Kumar V. Poornima Prachi Gupta Sreekanth Sastry T.K.Karunakaran Satish Apagundi
All rights reserved. No part of this publication may be reproduced by any means without prior written permission from the publisher. Address requests for customized reprints to IDG Media Private Limited, Geetha Building, 49, 3rd Cross, Mission Road, Bangalore - 560 027, India. IDG Media Private Limited is an IDG (International Data Group) company. Printed and Published by Louis D’Mello on behalf of IDG Media Private Limited, Geetha Building, 49, 3rd Cross, Mission Road, Bangalore - 560 027. Editor: Louis D’Mello Printed at Manipal Press Ltd., Press Corner, Tile Factory Road, Manipal, Udupi, Karnataka - 576 104.
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j a n u a R y 1 5 , 2 0 1 3 | REAL CIO WORLD
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JANUARY 15, 2013 | VOL/8 | ISSUE/03
66 | Kotak Securities
AUTOMATION The world of stock broking runs on one word: Speed. But manual processes could play spoilsport. Kotak Securities strove to change that and, on its way, created an industry-first.
By Shweta Rao
The Year Ahead
36 | Full Steam Ahead
COVER STORY | IT MANAGEMENT 2013 is probably going to be as rocky as the year gone by, but that’s only egging Indian CIOs on to do more with technology to drive their organizations forward. By Team CIO
102 | Gokaldas Exports
VENDOR MANAGEMENT New software could save Gokaldas Exports millions a year—the problem was it required capex investment. It seemed like a lost cause until its CIO created a payment model that kept everyone happy.
By Debarati Roy
104 | Zenga Media
CLOUD COMPUTING If Zenga Media needed to keep pace with the customers of its live streaming business, it would need to turn to the cloud.
By Eric Ernest
91 | Tech Vs Legal
COVER IMAGIN G BY UNN IKRISHN AN AV
FEATURE | CLOUD COMPUTING When it comes to cloud computing, the biggest obstacle in IT’s way is often a company’s own corporate counsel. Here’s how IT is resting its case. Feature by Howard Baldwin
VIEW FROM THE TOP:
"Over time, behavior patterns will emerge and technology will be a differentiator," says Rajeev Wagle, Managing Director, Kuoni India.
J A N U A R Y 1 5 , 2 0 1 3 | REAL CIO WORLD
VOL/8 | ISSUE/03
StruxureWare™ for Data Centres gives you visibility across your entire data centre infrastructure so you can make informed decisions — not arbitrary ones — about your infrastructure. APC. you know that doing your job well means saving your company both time and money. StruxureWare. Download White Paper #104 today and 10 lucky respondents can win a Telescope! Visit www. StruxureWare for Data Centres insight enables a healthy. Now. Today. vSphere. The software’s built-in automated response capabilities ensure that virtual loads always have healthy host environments.net . Schneider Electric. Its products and solutions. StruxureWare for Data Centres communicates in real-time with the leading virtualization platforms: VMware® vSphere™ and Microsoft® System Centre Virtual Machine Manager.SEreply. As an IT or data centre manager. Blueprint data centre expansions and consolidations. align your data centre with your business strategy. Visualize change/capacity scenarios to improve your bottom line. With your VMs on healthy hosts. Tap in to the health of your data centre. An always available. you can focus on running your data centre more efficiently. In fact.WorldMags. For example.com Key Code 47983y ©2013 Schneider Electric. and InfraStruxure are trademarks owned by Schneider Electric Industries SAS or its affiliated companies. infrastructure decisions are business decisions. The software also gives insight into PUE/DCiE trending over time. All other trademarks are the property of their respective owners.com • 998-4108_B_IN WorldMags.net Now. Streamline workflow management of your IT physical infrastructure to improve your business agility and availability. there finally is a way for you to be completely tapped in to the overall health of your data centre. you can plan proactively for needed capacity and streamline workflow management to improve your business agility and availability. business-driven data centre. are an integral part of the Schneider Electric IT portfolio. who’s the company hero now? You are! APC™ by Schneider Electric™ is the pioneer of modular data centre infrastructure and innovative cooling technology. What’s more. View your current and historic PUE/DCiE and energy costs of subsystems to make intelligent energy management decisions. Discover which physical infrastructure management tools you need to operate your data centre. With StruxureWare for Data Centres planning and reporting capabilities. efficient data centre.schneider-electric. enabling you to make intelligent energy management decisions. • www. including InfraStruxure™. now more than ever. Make changes knowing how they will affect your business. All Rights Reserved. make informed decisions about your infrastructure: > > > > > > Plan proactively for needed capacity.
Feature by Stephanie Overby 18 | Alert Cybercrime | The Art of Self-destruction Shadow IT | Tracking Down Rogue IT 111 | Essential Technology Business Intelligence | IT's Guiding Light Analytics | BI Pumps Up Sales 114 | Endlines Technology | Right of Whale By Lauren Brousell Columns 24 | Big Brotherly Treatment FRANKLY SPEAKING What’s the point of the UID project? It's neither unique. is creating a culture of attracting talent from diverse backgrounds. VOL/8 | ISSUE/03 6 J A N U A R Y 1 5 . many people struggle to bring the important ones to completion. Here’s the science behind it.contents WorldMags. Column by Michael Hugos 29 | Teaching Moment LEADING EDGE Tim Cook stepped into the boots of an incredible visionary.) DEPARTMENTS 2 | From the Editor-in-Chief Chief Irrelevant Officer? By Vijay Ramachandran 9 | Trendlines CIO Role | 10 Resolutions for 2013 Quick Take | On Creating a World-class Airport Voices | Your Biggest Challenge in 2013 Healthcare | Chips Go Skin-deep Staff Management | Slackers Beware Mobile Apps | Mobile Policing Mobility | The Dark Horse New Tech | 3D Sensor for Smartphones Experiment | Magnetic Laws of Attraction Legal | Minors! Quit Playing Games IT Management | Terminally-ill Technologies By the Numbers | Who Cares About Fraud? 1 0 6 106 | Gambling on Startups FEATURE | VENDOR MANAGEMENT CIOs say that partnering with no-name vendors can lead to a big payoff (more innovation)— or a total bust. Column by Gunjan Trivedi 32 | How to Set Goals LIFE LESSONS Whether pursuing goals related to work or personal life. 2 0 1 3 | REAL CIO WORLD WorldMags.net (cont. nor does it provide an ID. Here’s how to ensure you don’t fall in the second bucket.net . They need to turn to agile development to keep up with business demands. including CIOs. Column by Pat Brans 7 0 CXO AGENDA Diverse Staff. And IT leaders can’t ignore that. It’s only fuelling the government’s Big Brother ambitions. DLF Pramerica Life Insurance. Executive VP-HR & Training. Diverse Ideas How Anuraag Maini. unique voice. Column by TM Arun Kumar 52 27 | Your Time Starts Now EXECUTIVE COACH Survival of the fastest is the new world order. and still found his own. In that journey are lessons for every leader.
net WorldMags.net .WorldMags.
To keep yourself abreast of the happenings in the IT world around you. Log on to check out the latest news. EMC Data Storage Systems 98. The publisher does not assume any liabilities for errors or omissions. and fascinating stories of the day.in/by-the-numbers Wipro infotech [ S l i de S hows ] Tech's scariest monsters. staffing.in 8 >> Case Studies >> Whitepapers >> Articles >> Strategy Guides >> CEO Interviews >> Events FOLLOW US ON www. and from new technology developments to international events.in/news Read More@ cio.com/CIOIndiaIDG twitter.in CIO ADVERTISER INDEX Ctrl S Datacenters Cyberoam Technologies 1 19 The Chosen Ones To read the most interesting. 2012 in cartoons. your staff.net . cio. check out our Editor's Picks. [ N EWS ] Our CIO World newsletter gives you a daily dose of everything that affects you. Don't receive our newsletter? Log on to our website to subscribe today! >> cio. J A N U A R Y 1 5 . They mirror economic realities and how they impact you. and your business. Read the latest features.49 & 50 21 False Cover 23 IFC booklet IBC BC 11 13 3 25 5.net VOL/8 | ISSUE/03 . our videos cover everything that's important to you. 99. 2 0 1 3 | REAL CIO WORLD WorldMags.in/videos Lenovo India Microsoft Corporation (India) [ Su r veys ] Oracle India Panasonic India Riverbed Technology India SAS Institute (India) Schneider Electric IT Business VMWare Software India By the Numbers Our surveys are a treasure trove of technology. Visit the By the Numbers section online.View our slideshows for more.com/CIOIn This index is provided as an additional service. and interviews on emerging technologies. cio. exciting. 100 & 101 Falcon & Associates FZ-LLC HCL Comnet HP Cloud Services HP IPG HP Networking HP PSG HP Servers HP Software HP Storage India Juniper Networks 7 87 34 & 35 15 48. surveys.CIO Online [ Edi tor's PICKS ] WorldMags.facebook. security trends and beyond. 44 & 45 31 58 & 59 [ CI O TV ] Video Library From case studies to peer-to-peer advice. watch our online videos. challenges and opportunities.
social and mobile work more effectively. it’s time to cross over departmental lines and help your colleagues achieve their business goals. This is a tremendous change since we were ranked last but one a few years ago. We didn’t drive those forces.WorldMags. Travel less. Innovate rather than sustain. It has plenty of utility features such as real-time flight information. including the processing time at check-in counters. allow us to share CIO’s top 10 resolutions. has something to do with that. Pay IT forward. You’ve worked at two—of the three—Indian airports that made it to 2012’s list of the 20 best airports in the world. 5. CIO. Spend quality time with your (work) family. How did IT spearhead this success? We didn’t really spearhead it. Davesh Shukla VOL/8 | ISSUE/03 WorldMags. 6. 2. meeting deadlines and working companywide. Value every day. We are also launching a tablet for check-ins. Exercise daily. Feed your architecture with healthy new technologies that make cloud. What’s the size of IT budget? Our IT spend is between 7-10 percent of revenue. 7. 9. clients or distributors and see what you can do to inspire deeper loyalty.net . boosting revenue growth or raising employee satisfaction levels. Smile more. you probably have less to complain about than most. Eat better. Shubhra Rishi. more importantly. We are the second best airport in the world with an on-time performance of over 90 percent. Resolve to get rid of whatever legacy systems you can this year to make way for more modern architectures. for example. We will be the first to have a desktop environment in the cloud. Especially your chiefs of marketing. The future in DIAL is going to focus on mobility and passenger experience. That’s because DIAL is the world’s second-best airport in terms of on-time performance. How do you work around data security challenges? We take it very seriously. Have you made any resolutions yet? If you’re still mulling over the possibilities. but your areas of professional weakness. You’ve mastered the art of delivering IT on time and on budget. Improve your handicap. Get away from your desk and get out there with your customers. But IT helps ensure that the parameters required to maintain an organizational score are monitored. 2 0 1 3 9 IL LUST RATIOn BY MASTERF ILE. We use technologies like the cloud and VDI to keep internal data on servers not on laptops and desktops. REAL CIO WORLD | j a n u a r y 1 5 . 10. Now shift your focus to delivering measurable business value through IT. But if you’re flying through Delhi International Airport (DIAL). No other airport has done this. we have designed two applications. partners. Think bigger. And Davesh Shukla. The first is meant for passengers and Windows 8 users. research and finance. How does the rest of the company view your IT organization and its attitude toward end users? What can you do to warm up those relationships? 4. Leverage social and collaboration tools to help your business and employees get more done with less running around. finds out more. Get better at communication. Currently. meant for business class passengers. our strategic initiative at DIAL is to bring innovation. marketing the value of IT. We have been certified on ISO270001 for two years now. if you want to deliver the value necessary to succeed. 1. 8. Lose some weight. With technology now touching every aspect of business. We mean the legacy kind. DIAL. not your own. —By Michael Friedenberg trEndlinEs QUICK TAKE: BusinEss issuEs On Creating a World-class Airport But. 3.cO M It’s that time of year again when airports are facing peak loads. Not the golf kind. whether it’s enhancing customer loyalty. Don’t wait to be asked.net ediTed by SHARdHA SUbRAmANiAN neW * HOT * uneXpeCTeD 10 Resolutions for 2013 C i o r o l E Happy New Year. Make the role of the CIO synonymous with innovation. There are 36 parameters.
soluble backing. equivalent to how much skin will stretch. yet durable enough to be worn like a second skin. as a CIO. To show the technology. we have outsourced our applications. Rogers said. He and his students are working at the intersection of biology and electronics. Country Head. a professor of materials science at the University of Illinois at Urbana-Champaign. but sliced to a nanometer thick. so the researchers form the circuits into ribbed structures that can flex back and forth like an accordion. The resulting circuit is about 5 microns thick and can stretch by about 30 percent.” DINESH CHANDNA. I believe improved Wan performance on the service provider’s part will help improve the situation. Rogers rolled up his sleeve and using a microscope and an overhead projector. Rogers said. But that doesn’t make it a less challenging year. And it still won’t stretch. —By James Niccolai MAKARAND SAWANT. so it needs to be laid on a rubber-like substrate that gives it strength. Silicon is usually too rigid to be molded to the body. newer opportunities are created. GM-IT Facilities. datacenter. It looked like a clear tattoo. It’s still fragile. The circuits are so thin that when they’re peeled away from the body they hang like a sliver of dead skin. You need to be prepared to confront your challenges before they overpower you. VP & CIO. 2 0 1 3 | REAL CIO WORLD WorldMags. Sr. Similar circuits could one day be wrapped around the heart like an electronic pericardium to correct irregularities such as arrhythmia.cOM . Magma FinCorp “Our main challenge this year will be to establish a reliable and secure WAN network in small towns to support our expansion plans. Rogers said. the biggest challenge in 2013 will be information security. experimenting with elements and compounds to come up with epidermal electronics that are soft and flexible. I will feel the pressure of delivering more with the existing It setup. Shweta Rao spoke to some of your peers to find out what they think are their biggest challenges this year. acquiring quality It resources will be another big challenge. General Cables “the year 2013 will be another year of budget cuts and reducing aMC costs. Some are variations of the tattoo-like circuits but they can also take other forms.net YOUR BIGGEST CHALLENGE IN 2013 VOICES: i t m a n a g E m E n t Everyone in IT has every reason to believe that 2013 is going to be an exciting year. it becomes a “floppy” membrane that can bend and twist. also. and big data— taking shape. With new and disruptive technologies—like mobility. These “bio chips” can be worn comfortably on the body to help diagnose and treat illnesses. by laying them on the skin and washing off a thin. Support for mobility and BYOD is also a cause of concern. with a tangle of fine wires visible under a microscope. Here’s what they said: Chips Go Skin-deep h E a l t h C a r E Researchers in the US have developed integrated circuits that can stick to the skin like a child’s tattoo and in some cases dissolve in water when they’re no longer needed. the year looks promising. My main concern will be to focus on scrapping outsourcing and hiring back IT employees to reduce costs. or a billionth of a meter.IT.” 10 j a n u a r y 1 5 . revealed a circuit stuck on his arm. said John Rogers.” trEndlinEs SANJAY CHOWDHRY. social media. The researchers are also working on transient circuits that dissolve in water when they’re no longer needed.net VOL/8 | ISSUE/03 IL LUSTRAT IO n BY MASTERFIL E. and Dr to focus on our core business. however. The circuits can be applied like a child’s temporary tattoo. with a spaghetti-like mass of wires embedded in the surface.WorldMags. Deepak Fertilizers & Petrochemicals “When technologies converge.
Oracle Database and options licenses not included.10x Faster The World’s Fastest Database Machine • • Runs Oracle WorldMags.net . Copyright © 2012.net * Hardware by Sun Software by Oracle * But you have to be willing to spend 50% less on hardware. 10x faster based on comparing Oracle data warehouses on customer systems vs. All rights reserved. Oracle and/or its affiliates. Potential savings based on total hardware costs. Oracle Exadata Database Machines. WorldMags. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Actual results and savings may vary.
number absent. Before. you can examine individual workers’ stats: Time arrived.net slackers Beware s ta F F m a na g E m E n t Bad news for employees: Your slacking days are over. The system links those documents. This last item is actually meant to help encourage workers to compete for a higher ranking. All this happens quietly and unobtrusively in the background. to arrest records and other data stored in the police department’s Tiburon records-management system. But first.” If a police officer sees such behavior.” “unproductive. good news for employers: now you can tell who’s earning their paycheck and who’s spending their days updating Facebook.” and “neutral”—and monitoring who’s using what and for how long. the gang member was likely to have moved on. and their ranking relative to other employees. including spending time with them in patrol cars. who’s slacking. If they’re spending an inordinate amount of time tweeting and watching YouTube. total productive time for the day. right? —B y Rick Broida mobile policing m o B i l E a p p s To curb gang activity in California. Ivora and his staff work closely with officers. Once gang injunction paperwork is processed. to understand how they work and what kind of technology would help them do their jobs. who’s late. 2 0 1 3 | REAL CIO WORLD WorldMags. plus maps of safety zones. a time-tracking service designed for SMBs. By that time. But to be really effective. —By Kim S. employees may not warm to the idea of being monitored. This should help boost overall company productivity. The answer was a mobile-data system that puts “information at an officer’s fingertips to make an arrest. local courts and law enforcement created a special injunctions process that permits the arrest of known gang members for small infractions—in hopes of preventing more violent crimes. an officer on patrol would call the records department or a gang specialist on the force to look up the paperwork. Nash trEndlinEs mobility’s dark horse The BlackBerry might be getting a lot of bad press but within Indian enterprises it still reigns supreme— except in the BFSI sector where Androids are most popular. the IT group wrote an automated report to run every hour to pick up the latest scans. It does this by sorting your company’s various applications into categories—”productive. even with the incentive of a little friendly competition. Now an officer can access these images and files from a Panasonic Toughbook laptop that’s mounted in the squad car and connected to an encrypted VPN. but you’re not paying these people to goldbrick (digitally speaking). a document proving a gang member was properly served the court papers is scanned and stored in a CMS. with no user input required. the idea being that you’d use the stats as a carrot. That’s courtesy DeskTime.WorldMags. DeskTime employs automated software that tracks and analyzes employees’ productivity in real-time. Using Crystal Reports from SAP. officers needed timely information to help them make good decisions. A gang injunction is a court order making it illegal for known gang members to loiter together. The DeskTime dashboard provides a wealth of data: number of employees working. a measure of overall efficiency. the officer must verify that the person has been served court papers. Using existing software and tools.” says Ed Ivora. possess spray paint or commit other small crimes in a pre-defined “safety zone. Admittedly. the IT group created a system that ties together images. On a more granular level. The process could take several minutes or sometimes more than an hour.net VOL/8 | ISSUE/03 . not a stick. Ivora is exploring whether to add photos of gang members’ tattoos and other distinguishing marks to the system to help verify identities. and so on. an administrative analyst and head of technology at the Long Beach Police Department. you’d want to know. he can make an arrest. moBilitY BlackBerry Android iOS Windows Mobile Symbian Source:cIO Research 82% 64% 44% 30% 15% 12 j a n u a r y 1 5 . data and near real-time reporting.
The Panasonic Ultrabook packs a plethora of connectivity ports like HDMI. the trend in portable computing in enterprises is to carry two devices—a laptop and a tablet—at the same time. one can be rest assured that a trip to the charging point during a normal workday is not necessary. and is a conducive alternative to the laptop for performing routine tasks like checking e-mails. Also.net . In his role. chassis and has a great battery life of eight hours which is hot-swappable. and strategy of the Panasonic Toughbook brand in India. How relevant is the Ultrabook in today’s enterprises? Today. Trim. the Panasonic Ultrabook is the lightest and thinnest in its category. They are also known for their long-lasting battery life. This Interview is brought to you by IDG Custom Solutions Group in association with WorldMags.15 kg. the Panasonic Ultrabook can resist drops of up to 76 cms and can bear up to 100 kg of force and vibration. vibration. lightest and sturdiest ultrabook in its class and features a multi-touch interface running Windows 8. and enjoy ease of portability. If you are concerned about the ports. has a touchscreen. With over 14 years of experience in the industry. Panasonic’s Toughbook laptops are known to be rugged. hence the Internet can be accessed without an external datacard (Internet dongle). Apart from the lightweight chassis. The lack of an optical drive is negated by two USB ports through which external memory drives can be attached. and a headphone jack. throw them out of the window. Sachdev is responsible for the overall leadership. the engineers managed to keep the weight down to 1. Faced with the challenge of manufacturing the lightest Ultrabook. The weight of laptops is a major concern for business professionals on the move. include a rugged chassis and provide two batteries. microphone jack. and pressure. The Ultrabook also comes with an excellent battery life of eight hours. Apart from that. and collaborating while on the move. comes enclosed in a rugged GuNjaN SachdEV GM (National Business Head). What if both the devices were rolled into a single formfactor? Panasonic Ultrabook is that device—a perfect hybrid of a laptop and a tablet. Majorly because a tablet is lighter than a laptop. Its 128GB SSD ensures that the system boots in the blink of an eye. Panasonic India Gunjan Sachdev is the General Manager (National Business Head). What are the other distinctive features? As mentioned earlier. It also comes pre-installed with Windows 8 with multi-touch screen capability. What features are common? True to their name. growth. The Panasonic Ultrabook is a direct descendant of the Toughbook range of laptops and carries over all these features. They can resist falls. with an exemplary battery life of eight hours. the Ultrabook is also the slimmest in its segment. Panasonic India.WorldMags. USB. How does the Ultrabook address this? A professional team of engineers from Japan crafted the Panasonic Ultrabook. Made from Magnesium alloy.net EXECUTIVE VIEWPOINT Custom solutions Group PANASONIC Panasonic Ultrabook: Slim. STurdy Panasonic’s new ultrabook boasts of being the slimmest. LAN. reduce device-weight. surfing. executives can save space. the Ultrabook also has an optional inbuilt SIM card slot for 2G/3G connectivity. his areas of operations are more focused on sales and marketing of the brand. Toughbook. Toughbook. A distinctive feature of the Ultrabook is that it’s a tablet and a laptop rolled into one. With the Ultrabook. The new Ultrabook comes from a family of Panasonic Toughbooks which account for 60 percent of the Toughbook market share. networking. VGA.
with the homogeneous monoblock touch screen being the dominant design of the industry now. No price has been announced yet. a developer of ultrasound positioning technologies that can be used for different types of input. 2 0 1 3 | REAL CIO WORLD WorldMags. principal analyst with Informa Telecoms and Media. computing or networking.” said Ben Wood. according to Lee.“We think it’s pretty important. Voice and gesture recognition are key to the future of smartphones. which makes them line up in orderly patterns. smartphones and other consumer electronics. Mobile chip maker Qualcomm acquired certain assets of EPOS Development. “Any efforts to add new user interface capabilities are increasingly important as smartphones all start to look the same. Capri has improved 3D sensing algorithms. Many vendors are looking into alternatives. the researchers for the first time have demonstrated a magnetic state called a QSL (quantum spin liquid). Samsung is looking at gesture recognition and will probably be deploying it next year or soon after. like touch-free gesture recognition that can be facilitated by 3D sensors. The combination of touch with voice and gesture recognition will likely lead to a superior user experience and innovative application development.” Lee said. One was an effect called longrange entanglement. they saw a phenomenon called long-range entanglement that may brighten the prospects for new types of storage. That effect could aid in the development of quantum computing. the Israeli company said. especially because of their potential to enhance user interfaces. chief of research at telecommunication analyst group CCS Insight. In antiferromagnetism. he said. Lee and his fellow researchers didn’t carry out their work with IT advancements in mind. which developed the 3D sensing technology used in Microsoft’s Kinect is unveiling a compact 3D sensor that can fit into a variety of consumer electronic devices. he said. The company hopes that it will be integrated in future laptops. in which two widely separated particles can affect each other’s magnetic moments instantaneously. tablets. In addition to helping to reliably store data and do calculations in quantum computing.” or direction of magnetism. Saadi said. Qualcomm plans to incorporate some of EPOS’s technologies into its Snapdragon SoC (system on a chip) platform that is used in many smartphones.25 embedded 3D sensor is around onetenth the size of PrimeSense’s current generation of 3D sensors. and data storage technologies. This effect is used in materials added to hard disk drives to make them more reliable. long-range entanglement might aid in communication technology. the 14 j a n u a r y 1 5 . including gesture recognition. only the third kind ever found. — By Stephen Lawson . and it may find its way into future communications. 3D Sensor for Smartphones ConsumEr tECh PrimeSense. according to MIT physics professor Young Lee. Theorists had said QSLs might exist. which uses a “qubit” based on the quantum state of an atomic particle to represent each bit of information. In this type of magnet. but PrimeSense described the sensor as low cost.cO M “magnetic moment. A QSL material might also be turned into a superconductor for efficient electrical transmission over power lines. causes attraction or repulsion between two objects. but while studying how a QSL works. The research on the QSL state revealed other rare and interesting phenomena. TVs. Analysts believe the mobile market is interested in such sensors. computing. but one had never been demonstrated before. said Malik Saadi. The company expects to have samples ready for manufacturers by the middle of 2013. the atoms within an object have opposite magnetic moments and cancel each other out. the effect that makes compass needles turn and refrigerator magnets stick to metal. of all the atoms inside is the same. it said. The Capri 1. Lee said. Apple’s control through patents over many elements of touch-based user interfaces discourages competitors from innovating in this area. Lee said. For example.net Now. according to Lee. —By Lucian Constantin trEndlinEs Magnetic Laws of Attraction E x p E r i m E n t Researchers at MIT and other institutions have demonstrated a new type of magnetism. The two other known forms of magnetism are already widely used.WorldMags. Ferromagnetism. Working with a tiny crystal of a rare mineral that took 10 months to make. Saadi said.net VOL/8 | ISSUE/03 IL LUSTRATIOn BY MASTERFILE.
net .WorldMags.net WorldMags.
2 0 1 3 | REAL CIO WORLD —By John Brandon VOL/8 | ISSUE/03 WorldMags. “Companies only need to know how to collect and manage the connections. Instead. it relaxed the regulation so that children under 18 now have the option of setting the time limit for themselves with the agreement of their parent or legal guardian. the phone will customize the home screen to feed only the data we need based on our own customizations.” —By Yewon Kang trEndlinEs RIP: Four Terminally-ill Technologies it managEmEnt Call them the epic fails of technology. location. 2. To battle teenage addiction to video games. We won’t need a weather app anymore. which was initially made available in 70 countries. even the time of day and our schedule. But because of technical difficulties in cutting off access for certain periods of time. the government enacted the law in november of last year.” . ScienceLogic’s Piriano says the desktop will die in 2013 as more companies move to a virtual desktop in the cloud-benefiting from centralized control in the process. In October. BlackBerry Predications of the impending doom of the BlackBerry smartphone have swirled for more than a year. Apps will transform into intelligent agents that know about our preferences.” Hartung says. We’re connected 24x7 now. It is also a common practice for local teenagers to use their parents’ information when signing up for online accounts to avoid the hassle of regulations. Microsoft rolled out its latest mobile operating system. Today. “We operate in 190 countries and Korea is the only country with such regulation. In June.cOM 1. Traditional Desktops This is an interesting paradigm shift that might require some adjustment in 16 j a n u a r y 1 5 . 3. Microsoft decided to close down the adolescent users’ accounts altogether. 4. The new OS has yet to make a big impact against industry giants iOS and Android. or even a widget. Song said. “The excessive regulations are hurting business growth. so the age verification system had to be installed. So far. our thinking. because of the low percentage of underage Xbox gamers. For future Windows handsets the company is working on ways to avoid the blockage. a few technologies will fade into an abyss.” Song said.” which cuts off access to online games for users under age 16 from midnight to 6 AM. The shutdown law did not have a big impact on Microsoft’s overall sales in the country. Windows Phone 8.net Minors! Quit Playing Games l E g a l Microsoft has locked minors out of its mobile app store in South Korea since December last year. “It’s not the government’s job. The problem is that escalating costs and maintenance fees look less and less attractive to companies. Mobile Applications The brightest thinkers in technology have predicted the demise of apps for some time.WorldMags. it’s the parents’ responsibility. But due to resistance. Adam Hartung with consultancy Spark Partners says the big technology fail of 2013 will be the traditional corporate PBX system.net IMAgE BY MAST ERFILE. especially when employees have started bringing their own gadgets to work and using them exclusively. “Employees are happy to bring their own phone. Song said. Because Microsoft uses a single login for all services the law means the company must block users under 18 during those hours. speaking about Korea’s Internet regulations. Sony closed its PlayStation network service in Korea due to the complicated restrictions. a director for the Microsoft’s interactive entertainment business in Seoul. In 2013. Over the past few years. swirling around and clinging for a last gasp of air before eventually dying.” said Jinho Song. Constant delays in new operating system upgrades. Young users are blocked from the mobile app store as an unintended side-effect of the country’s so-called “cinderella law. so having a dedicate business phone that won’t play Angry Birds doesn’t make sense any more. the only affected Windows phone is the nokia Lumia 710. thin-computing devices such as the Google Chromebox have shown how oldfashioned a desktop is. though. Private Branch Exchange (PBX) The desktop phone in your cubicle might be on its last leg. misfires with tablets and new form-factors and management turnover are only part of the problem. your desktop is the place you store apps and picture of your kids. That means not having to manage hundreds of apps. Other companies have also suffered under the law. The real issue: Employees want a consumer phone they can use at work.
70% Of companies are unaware of the risks associated with intellectual property infringement. LEVERAgE technology and continuous monitoring tools to ensure controls originally put in place don’t become outdated. implying that fraud mitigation and risk management ranked low on their agenda. The survey received responses from 293 cXOs from Indian and multinational firms across major industry verticals with a turnover of over Rs 500 crore. indicates the KPMg India Fraud Survey 2012. IP fraud—including counterfeiting and piracy. Best practices 1 ShOW your commitment to the ethical business model by ensuring transparency in decision-making. and creating a zero tolerance culture. and identity theft—were rated as the top fraud concerns for the future by survey respondents across all sectors. 53% Of respondents don’t have an effective mechanism to mitigate risks from frauds. Surprisingly. around 71 percent felt fraud—of any type—was an inevitable cost of doing business. even though a majority of respondents were impacted by various types of frauds. 2 trEndlinEs 3 Who Cares About Fraud? The number of companies that experienced fraud: Of companies feel fraud is an inevitable and fraud mitigation is ranked low on their board level agenda. close to 55 percent of respondents indicated that their organizations experienced fraud in the last two years as opposed to 45 percent in 2010. SOURcE: KPMg InDIA FRAUD SURVEY 2012. Around 53 percent said they had faced identity theft and did not have a policy to mitigate these incidences yet. If you don’t keep your systems updated with the latest security tools. cyber crime. building a robust governance model. 71% 2012 2010 55% 45% Of companies have faced identity theft but don’t have a policy to mitigate these incidences yet.net c o m p i l e d b y A n u p VA r i e r Fraud: India Turns a Blind Eye C VOL/8 | ISSUE/03 A KPMg survey reveals that Indian companies do almost nothing to identify and prevent fraudulent activities that expose critical data to security risks. Corporate India’s unwillingness to see fraud as a strategic risk poses a grave threat to firms as they start experiencing frauds of the future. counterfeiting or piracy.net REAL CIO WORLD | j a n u a r y 1 5 . the survey noted that nearly 78 percent of respondents were unaware of the risks associated with IP infringement. This will encourage staff to take security seriously. 2 0 1 3 17 . highlighting the under-preparedness among companies to tackle fraud. 78% WorldMags. fraudsters will get ahead. TAKE a re-look at the business foundation and ensure continuous evolution of the control and monitoring framework. Over 70 percent of survey respondents admitted that they had no effective mechanism in place to mitigate fraud risks.WorldMags.
But the reason Petraeus did such a dumb thing is the same reason why half the celebrities in Hollywood end up with naked cellphone pictures on the Internet. Mobile device management ranks in the top five. investigating. harassing. and the same reason people get fired every day over things they say online. I MAGES by PHOTOS. e-mail address.D. Petraeus has self-control: His selfdiscipline was “legendary. And that’s why it’s so incredible that even Petraeus did the dumbest thing imaginable when it came to his e-mail: He trusted it with his secrets. VOl/8 | ISSUE/03 40% 18 j a n u a r y 1 5 . 2 0 1 3 | REAL CiO WORLd WorldMags. legal boundaries around surveillance and more. and simply logged in and read the drafts. sexting and more. That reason is a fundamental flaw in human nature. marriages were ruined—because of evidence harvested from Google’s Gmail. the same reason kids entering the workforce increasingly don’t get hired because of some online photo or comment. Petraeus simply kept messages in a draft folder without sending them. When teenagers post ill-advised pictures or comments on Facebook.alert WorldMags. probably. gossiping. Petraeus used an old trick he probably learned from Al Qaeda militants. which makes their reluctance to buy into MDM solutions surprising. inter-agency rivalry. And Petraeus knows what he’s doing: During his time as a four-star general and as director of the CIA.COM mobile Disconnect findings Mobile application development Mobile device management Mobile policy definition and administration Developing a comprehensive mobile strategy Mobile applications support 68% 51% 51% 49% 49% CIOs were asked in which areas they most lack in-house expertise in. he acquired an intimate knowledge of how easily e-mail can be hacked. Both parties had the Limitations of the Mind The Petraeus fiasco involves a sordid and tawdry “love pentagon” with five very high-level professionals flirting. It also involves issues of national security.net . In fact. The trick was this: Instead of sending e-mail to his biographer/ girlfriend. which is that we think our potential audience is the same as our intended audience. Everybody should know—and CIA directors should definitely know—that cloud-based e-mail services are not safe places to put things you don’t want anyone to see.” according to Time Magazine. Pathetic? Probably. Of Indian enterprises don’t have—and aren’t considering— an MDM solution.net EntErPrisE risk managEmEnt The Art of Self-destruction D avid Petraeus is probably the last person you might have expected to wreck his career with an e-mail scandal. Petraeus is smart: He graduated in the top 5 percent of his class at West Point and went on to earn a Ph. This whole mess came to light—and careers and. the same reason countless families argue over things posted or e-mailed.
Layer 8 Technology for User-based controls .net www. Future-ready security. making them the fastest UTM appliances for SOHO/SMB segments. Ltd.Advanced Threat Protection [AV/AS/IPS] . All Rights Reserved WorldMags.The Next-Generation security features: .WorldMags.Web Application Firewall .com .com © Copyright 2013 Cyberoam Technologies Pvt.Advanced Application Controls . And More… Future-Ready Security.Bandwidth Management .Virtual Private Network . For Partnership Enquiries and Demo Requests.Web Filtering .net The Fastest UTM appliances for SOHO/SMBs Get ready for network security appliances that offer upto 5 times more throughputs than the industry average.IM Archiving & Controls .Stateful Inspection Firewall .cyberoam. Cyberoam NG Series. please contact: marketing@cyberoam.On-appliance Reporting .Support for 3G/4G/WiMAX Connectivity .IPv6 Ready. Key Highlights: Intelligent Cyberoam OS | On-Appliance WAF | Advance Application Control | Gigabit Throughputs Key Highlights: .Multiple Link Management .
A good rule of thumb is to only post or send something online if you would be happy to show it to your mother. we can’t help but to embrace the reward and ignore the risk. HITACHI CONSULTING 20 j a n u a r y 1 5 . Burn Note.alert EntErprisE risk managEmEnt WorldMags. but the risk later. It’s both temporary and anonymous. may block incoming mail from Destructing Message. children. like the taped messages in Mission Impossible. Privnote. Of course. Some e-mail services.net than sending e-mail.” When the reward is now. The handiest solution is “e-mail” that self-destructs. IS DIRECTOR & CISO-GDC.in [BiggEst sECUritY tHrEat in 2013] “BYOD will be the biggest security threat in 2013. and social networks. It’s not that humans are dumb. Send feedback to editor@cio. Whether you use these services or not. but that we’re single-minded. In others. and set the expiration date. this will have a huge impact on security. but you want to do it securely and privately. but e-mail is forever. who can view the picture only from within the SnapChat application. enabling you to specify a delayed activation. the screen capture feature on the recipient’s phone is disabled. Destructing Message and This Message Will Self Destruct (all available in India). you can identify yourself in the message. and boss. There’s a related type of service that’s useful when you want to keep a link private. The best of these are OneShar. overeat and voluntarily do other things that cause regret. it should look at mDm solutions and create policies that take care of both enterprise security and employee privacy. But they don’t have to be. Note that Dying Links is highly configurable. A category of free services lets you communicate everything else with very low risk. after which time it’s deleted. rather Are these services Unethical? You might think that these services are unethical and are only for people with shameful secrets to hide. you might try SnapChat (available in India). and only for a maximum of 10 seconds. Examples of this type of service include This Link Will Self Destruct or Dying Links (also available in India). they’re thinking about a small number of friends reading it. but with a link. But there’s a loophole. take dangerous drugs. E-mail feels now.net VOl/8 | ISSUE/03 . you should know they exist. or the teacher they friended. partner. to tackle BYOD. The second flaw in human nature is something economists call “present bias. Then. 2 0 1 3 | REAL CiO WORLd WorldMags. their brains prevent them from thinking about grandma. the services will allow the recipients to read the message once. or the future HR manager vetting job candidates.es. Note that the Destructing Message service has an interesting twist: It doesn’t identify the sender.” — SESANKA PEMMARAJU. but you don’t really have to. you can enjoy the benefits of online communication without the risks. While they’re thinking of those people. SnapChat is an iOS and Android app that lets you send pictures from your phone to a list of recipients. or the friend who copies the content and broadcasts it publicly. You type your message on a website. But it doesn’t hurt to be smart when using e-mail. And so are social media and other online activities. In that case. The site will send e-mail. It can also shorten URLs. While the picture is displayed. including Gmail. and even a maximum number of clicks before it expires. you can set an expiration date. the demand to allow personal devices to access corporate networks is increasing. The sender can even choose to set the time limit to less than 10 seconds. the service creates a temporary link that leads to the real link. an expiration date and time. “Present bias” is why people get into crippling debt. you just want to show someone a picture. Sometimes. not with the message. You paste your link into the service. CiO Mike elgan is a frequent contributor to Infoworld (CIO’s sister publication). With these tools. In some cases.
ae 21 . Welcome to the reGion’s artistic hub When you run the numbers.net Galleries – part people visiteD art Dubai in 2012 per cent of miDDle eastern art is traDeD here.54 22.net REAL CiO WORLd | f e b r u a r y 1 5 .000 70 of Dubai’s vibrant art scene WorldMags. Dubai means business. see the film at vision. 2 0 1 1 info@falconanDassociates.ae VOl/7 | ISSUE/04 WorldMags.ae/viDeos/numbers expo2020Dubai.
We filtered out all the tolerated sites. Only a limited number of people would be interested in such an application. Send feedback to editor@cio. availability. 2 0 1 3 | REAL CiO WORLd s business apps. All in all. Sadly. I had to say.. What’s the harm.net VOl/8 | ISSUE/03 .net Tracking Down rogue IT ome call it shadow it. Rogue IT can crop up very easily these days. the CIO asked if we have a rogue IT problem. probably. Much as I hated to. and remotely change the channel. But those needs don’t eliminate the possibility of unauthorized arrangements being made. SaaS has became our preference.65.then he can do everything like stealing accounts to the worst scenario of using the integrated webcam and microphone to ‘watch’ the victim. Unfortunately. after looking into this app.000 (about Rs 1. but I am among those who call it rogue IT. Researchers with the security consultancy ReVuln in Malta have found a vulnerability present in most TVs made by Samsung Electronics that could allow an attacker to install malicious software. which would allow a hacker to copy the remote control’s settings.” She had used her own credit card to sign up for one year of service for $3.in If you’re watching TV and the channel suddenly changes. which offered no encryption in transit (SSL) or at rest. What my company has embraced is the SaaS model. We can easily discover them with our configuration management tool. I found that it uses no encryption. Before any SaaS application is authorized. our IP was being put at risk of exposure in this way when we already have a very robust knowledge base. and viability. this particular group knew nothing about it and set off on its own to fill its needs. and after a few calls. After some more filtering. I guess it’s better to know about all of this stuff than it is to remain blissfully ignorant. then building it.alert EntErprisE risk managEmEnt WorldMags. users can arrange to receive SaaS or even IaaS with no one in IT being the wiser. followed by buying software. How do you find those. “Yes.” Auriemma said Samsung TVs run on linux. Just about anyone with a valid credit card can spin up applications and infrastructure under the radar. has a poor authentication model and offers no process to remove users once they no longer need access. no proper account management and no redundancy if the site went down. without spending money on yet another security tool? I turned to our network gear. But our reliance on SaaS doesn’t mean that anything goes. In fact.” says luigi Auriemma of ReVuln via e-mail. “If the attacker has full control of the TV. Rogue client applications on PCs aren’t the problem. Some of these were for known and sanctioned 22 j a n u a r y 1 5 . It is also possible to copy the configuration of a TV’s remote control. which left us with a shorter list. In a video titled The TV is Watching you. or total control. I felt the need to find out the extent of that problem. you may not have sat on the remote control by accident. “The vulnerability affects multiple models and generations of the devices produced by this vendor. But cloud-based apps typically require no client-side application. If there’s no need to integrate with existing infrastructure. Malicious software could also be installed on the TV’s operating system. “Sure. ReVuln shows the screen of an unspecified Samsung lED 3D model with a vulnerability that is exploited by the researchers giving them “root” access to the TV. We also found that a business group had contracted for the use of a SaaS knowledge base for our customers.” Having admitted as much. CiO This article is written by a real security manager whose name and employer have been disguised for obvious reasons. the CEO’s administrative assistant told me. Our Palo Alto firewall and the network sniffers installed at egress points gave us a comprehensive list of all fully qualified domain names of the sites to which employees make connections. no contract review and no requirement for a purchase order generated by accounting. — by Jeremy Kirk tV remote sensing WorldMags.000 ) and then filed an expense report. we were left with a short list of apps that are being used but never went through the review process. so not just a specific model as tested in our lab at ReVuln. proprietary data was being stored on that site. Some very sensitive. we’ve been using that app for almost a year now. Both terms refer to IT that has made its way into an organization without proper approval. right? Well. turn on its webcam and even change the channel from afar. Some models allow users to attach USb drives to the TVs. The vulnerability would allow a hacker to access a USb drive remotely and look for sensitive information. One of those was for storing presentations by the board of directors. except for a Web browser. it must meet a rigorous set of needs in areas such as security.. At a recent business meeting.
calculate the ROI associated with reduction in hours of overtime for late-night performance testing.net . This is the most common calculation used. or even total system failure in production. and maintaining custom stubs or home grown virtualization. Second. they face one very important challenge: Traditional performance measurements require comprehensive utilization of shared resources to accurately predict production performance characteristics. However. and undertake initiatives to help the company grow. with almost no ability to properly extrapolate results to the real world. calculate the ROI associated with reduction in hours spent coding. which increase the usefulness of the results. with network connectivity open to receive network API calls from the SUT. the result will be project delays. It means that a performance tester will spend time scripting or focusing on performance issues with a component that is completely out of scope. This Interview is brought to you by IDG Custom Solutions Group in association with WorldMags. preventing late-night performance testing schedules. including the network API calls to the virtualized external services. As a result. The complica- Amit ChAtterjee Country Director. performance testing can be so hard that sometimes the results aren’t useful. testers are forced to conduct performance tests at the unit and component level only. and reducing performance test complexity. Service virtualization addresses these challenges by avoiding accidental interface overload. and reducing outages in production among others—are almost always indirect. taking the company to a market-leading position. configuring. without disrupting or invalidating the operation of the SUT components. And finally. Not if you use with HP’s service virtualization. With over 25 years of experience in the IT industry. there are three common contexts for calculating the ROI of HP Service Virtualization. the performance testing accuracy and measurements are improved greatly. Performance testing allows you to virtualize those components that shouldn’t be distractions. Performance testers must overcome the limitations of testing only part of the application’s system without being able to include the resource overhead of the incomplete or unavailable components of the application’s architecture. budget overruns. avoiding performance test work stoppage. The outcome is a rigid and untimely performance validation practice that stakeholders may perceive as an ineffective—or even—valueless approach to performance validation. beginning performance testing earlier in the lifecycle. In the earliest stages. Why is service virtualization important for managing performance testing? Bad performance test design will generate load on components that are out of scope— resulting in very inefficient performance testing practices. If there is no plan for overcoming these issues. What are the benefits of service virtualization for performance testing? Performance testers face challenges that pose a serious threat to the success of every application development effort. How can ROI be calculated for service virtualization? Calculating ROI for performance testing solutions can be very complex. HP Software India Chatterjee incubated the software business for HP. overcoming budgetary limitations for lab resources. improving performance testing analysis and prediction. completely unchangeable. How can HP Service Virtualization help in improving performance testing? HP Service Virtualization is a software product that you install and configure to work seamlessly within the system-under-test (SUT) environment. so you can instead focus on the performance characteristics of the code and components that are most critical and most important to the project. The Service Virtualization application processes run independently on their own machine or virtual machine. you can calculate the ROI associated with the elimination of a performance test delay due to missing or unstable components of the SUT. First. the SUT may operate with full functionality.WorldMags. or completely not owned by your company. It doesn’t have to be like that. tion is due in part to the fact that benefits of most performance testing solutions—preventing defects and bottlenecks.net EXECUTIVE VIeWpoInt Custom solutions Group HP SOFTWARE Measuring up to Modern performanCe praCtICeS For most companies. Chatterjee is always keen to introduce new businesses. What are the common challenges of performance testing? As performance testers begin working alongside functional testers and developers. When using HP Service Virtualization in this manner.
some western democracies like the UK. And that is not because they can’t. the fact that biometric recognition is not 100 percent accurate. Australia. W hich government collects biometric data of all its citizens? Not many. In reality. False Positive The accuracy and reliability—rather the lack of it—of biometric data have been well documented and written about. they are not and never have been. but have wisely dropped the idea mainly due to privacy-related concerns and. Yet. and few engineers who design such screening tools have ever claimed them to be so. It only fuels the government’s Big Brother ambitions. says. in an article published in October 2010. people have come to think of fingerprints and other biometric means of identifying evil-doers as being completely foolproof.net Vol/8 | I ssUe/03 . some governments have. the myth has persisted among the public at large and officialdom in particular. tried something similar. it is because they choose not to. more importantly. a research paper titled Biometric Recognition: Challenges and Opportunities by the Washington-based National Research Council. tried something similar—it identified and listed all the Jews in Germany and we all know what transpired after that. nor does it provide an ID. cop shows and spy thrillers. “Human recognition systems 24 j a n u a r y 1 5 . 2 0 1 3 | REAL CIO WORLD IllUst ratIon By masterfI le. The Economist magazine. The Nazi Germany under Hitler’s rule.” Furthermore.com WorldMags.WorldMags. in the past.net TM Arun Kumar frAnKly speAKing Big Brotherly Treatment What’s the point of the government's UID project? It is neither unique. But. these are not the kinds of regimes that anyone would like to be associated with. and the US. one would rightly suspect. “Thanks to gangster movies. have thought about it. Lately. further validates the inadequacies of biometric systems by saying. However. for instance.
net .net WorldMags.WorldMags.
So. in essence. Optional or Mandatory? As if pushing through with the Aadhaar scheme is not enough. he wanted to conduct security checks on UIDAI servers and had said that he was "strongly opposed" to the UIDAI's proposal as the biometric collection process was "fraught with security risks". it is not even unique. MS DOS was the predominant desktop OS. does the left hand not know what the right is doing? Or is this kind of skulduggery purely voluntary? So. It is doing so by linking services to the Aadhaar number. It’s like Lionel Messi suddenly turning up in a Real Madrid jersey.TM Arun Kumar WorldMags. the government is surreptitiously trying to make it mandatory for all citizens. and the likes.net . The chance of error can be made small but not eliminated.” Opposition be Damned However. which over a period of time. and hence inherently fallible. tore into the proposed Bill by saying that it was drafted in haste. and uses unreliable technology. This is in spite of the fact that the Bill for its establishment is still pending in the Parliament and the Parliamentary standing committee on Finance. Not just that. plans are afoot. At that time. So. nor does it provide an ID. Similar concerns were raised by the current Finance Minister P. the government has announced that the Aadhaar card is mandatory to access various services provided by it. there are other existing identity documents like passport. and Internet was still a few years away. is the Indian government morphing into a Big Brother? I hope not. On the other. On one hand. CIO PHoto By srIVatsa sHanDIlya arun has covered the IT industry in India since the time 80386 was cutting edge. While the direct cash transfer scheme is being linked to Aadhaar. more importantly. there are big question marks over its authority. 2 0 1 3 | REAL CIO WORLD WorldMags. has security gaps. However. wants to link the direct cash transfer scheme with Aadhaar. and with barely an authority. You can’t walk into an airport with an Aadhaar number as proof of identity. which means bank accounts would also be linked to it. as the Finance Minister. Follow him on twitter @aruntm 26 j a n u a r y 1 5 . the UIDAI clearly mentions on its website that the Aadhaar number is purely voluntary and is not mandatory. marches undeterred in that direction through the Aadhaar scheme of the Nandan Nilekani-led Unique Identification Authority of India (UIDAI). will link many crucial services to the Aadhaar number. headed by Yashwant Sinha. PAN card. can you? And. is directionless. the Indian government. which likes to be compared with the liberal western democracies. one wonders what is the motivation of the government to go ahead with Aadhaar.net frAnKly speAKing are inherently probabilistic. So. but early warning signs seem to suggest so. Surprisingly—or should we say rather unsurprisingly—Chidambaram has changed his tune since then and now. Chidambaram when he was the Home Minister. it is collecting your identity and giving you a number in return. it is neither unique.
And IT leaders can’t ignore that. P eople often ask me how I define agility and I tell them: Agility is simple things done well. not complex things done fast. The good news: Even though the environment around you is shifting constantly. we fall for the latter.net . And that’s no longer relevant. We are so busy trying to catch lightning in a bottle that we ignore the obvious answers that are staring at us in the face. Not anymore.net Michael Hugos Project ManageMent Your Time Starts Now Survival of the fastest is the new world order. the goal is to make profits and achieve customer satisfaction. Strategic Agility. REAL CIO WORLD | j a N u a r Y 1 5 . That’s because the platitudes that most of us deal with throughout our lives have hardwired our brains to believe that complex codes and Byzantine solutions are the only answers to most of our problems. For organizations.com Vol/8 | ISSU e /03 WorldMags. When I see a code like that. it is helping the organization achieve both—quickly. IT needs to turn to agile development—now. The business will need to adapt and respond to these spasmodic market realities. 2 0 1 3 27 Im Age by phoToS. I recall an incident when I was coaching a large group of developers for a large vehicle leasing company in the US. Planning a complex system that involves 365 days of hard work and a million dollars simply does not work. The world is going to change more rapidly and in a more unpredictable fashion. the goals remain the same. and feed our egos. For IT.WorldMags. The IT team kept giving ideas that would take six months to a year to deliver—and programmers were busy writing a 100 line module of code. The business wanted a simple solution to help them tackle an issue. Not to mention that complicated solutions help us prove a point. To keep up with changing business needs. Not Planning Strategic planning is an industrial concept from the 20th century. I just know that they are people who are smart but not talented. and IT will have to develop agile systems to help business achieve that. Unfortunately. exhibit our great talents.
the business can see the system. System prototyping comes next. But how do you use these skills effectively? This is where the 30-Day Blitz program comes into play. The first technique is process mapping. we approach a problem with a three-step methodology. If you cannot get something meaningful and significant done in 90 days.Michael Hugos WorldMags. then you are completely useless in the modern business scenario. Next is UI design or screen story boarding. This is followed by discussions and decision s on the technical architecture. then you are completely useless in the modern business scenario. 2 0 1 3 | REAL CIO WORLD As told to Debarati Roy Michael Hugos is a former CIO. His latest book is Enterprise Games: using Game Mechanics to Build a Better Business. it’s easy to add another module or add logic to the code. Honestly. It helps you keep up with frequently changing business needs by breaking your projects into thirty. which in turn means more bugs and sad running programs. Bag the Basics The question some people would like to ask here is: How can someone achieve something significant in such short timelines? The answer lies in the six core techniques that I believe are the keystones to IT agility. If you cannot get something meaningful and significant done in 90 days. but that’s 30 calendar days which means its only 22 working days. That time line is there for a reason. In these seven days. For example. Next. Finally you come to the 13 days of programming. It is devised to help you focus on the most important things. data modeling in which you need to be able to create entity-relationship diagrams so that you can see the structure of the data that your system would be handling. Like I said. To begin with. and build your system. agility mentor. Under this program.net Project ManageMent Strategic agility can lend a hand here. we move to the seven days of conceptual designing. imagine you are writing an exam and have just two hours to sort your answers. Tell the business: ‘Here’s a system that’s easy to master and will help you solve the biggest problems that you have right now. we use two days to define the problem. That’s important because today. mastering these comprehensive set of skills is not rocket science. followed by an object model that will show you how the software will be designed. and ninety-day cycles. At the end of 30 days. design your solution.net Vol/8 | ISSU e /03 .’ Relish the look of disbelief and bewilderment on their faces. Similarly. By now. you finalize the data model. sixty. CIO The 30-Day Blitz Program The core of this concept is based on the fact that the best modules are highly cohesive and loosely coupled. A good object model will show you the modules of your code. This can be achieved by prioritizing. Send feedback on this column to editor@cio. When you isolate functionalities in highly cohesive modules that are linked to the system through data calls. Ask them what features they would like you to add. This is extremely important because at the end of the 13th day. you would have a sense of what information your system is going to be based on. This involves creating a data flow diagram. The goal is to complete the process in 30 days. the business world lives and dies by the quarter. Finally. consultant and author. no one the business world today lives and dies by the quarter. Pick up the things that come up in the first 20 minutes because obviously those are the things that are bothering business the most. needs those 100 line programming modules. These techniques are a simple yet comprehensive set of skills that can be taught and mastered by people involved in building systems. 13 days. you would have enough program code to start testing every night. Then comes. and cut the crap. Yes. 28 j a N u a r Y 1 5 . This is followed by object-oriented design and programming which will form the blueprint of your system. The 30-Day Blitz program is based on those six core techniques that I mentioned earlier. He is currently managing principal at SCM Globe. as IT leaders. and draw the story board of UI screens.in WorldMags. I suspect by the end of the third day. These three steps are: Define your problem. you move to system testing and rollout. You come to an agreement with the business people and get started. Each of these three steps is then further broken down into subsets containing a combination of the six core techniques. Get started on your next 30-Day Blitz. After all agility is about continuously evolving the systems you develop and releasing new features—every two to three weeks—as the business comes up with new requirements. These skills have been evolving in the IT environment for the past 30 years and can help you and your team produce competent—and sometimes even brilliant—results. More features mean more program code. structure your answer. you don’t want to hand over a bunch of untested codes to the business. you should ask the business what they need. This is a test-driven development model that requires you to run your code—written during the day—through a series of tests so that you can fix the bugs immediately.
Inc. Be Diverse. and to his apology for the Apple Maps debacle. Be Fresh. In that journey are lessons for every leader. Gone Wrong? Apologize and Course Correct.WorldMags. Cook shared his perspectives and strategies on how he sailed through it all. lessons I believe CIOs and the senior IT decision makers can adopt and apply within their organizations to run their department more successfully and more effectively. Cook believes that the diversity of thought among Apple’s teams is a cornerstone of his management philosophy. and they refuse or don't have the REAL CIO WORLD | J a n u a r y 1 5 .’s Eric Markowitz boiled down this interaction to highlight key leadership lessons that CEOs should learn from Cook. and still found his own. Coming straight out of the shadow of one of the best-known names in the business. I am sharing the essence of these lessons. 2 0 1 3 29 Image by ph OTOs. "So many people. T he last 16 months have been quite eventful for the new CEO of the most valuable company in the world. Last month. This period has seen Cook ride several troughs and crests ranging from Apple’s stock price skyrocketing (it rose by 43 percent) and its new launches. and stepping into the most challenging role in tech history.net . including CIOs. CEOs and top executives get so planted in their old ideas. and find ways to encourage variability in the mix within your fiefdom. to the trouble the company faced over the environmental and labor conditions at its contractors factories to senior management shakeups. Tim Cook’s hadn’t had it easy. nay the world. I think.net Gunjan Trivedi leadinG edGe Teaching Moment Tim Cook stepped into the boots of an incredible visionary. in an interview with Bloomberg’s BusinessWeek. and encourage plenty of different approaches to meet goals in order to pick a path that works for you. particularly. Take a leaf out of his book.COm VOl/8 | IssUe/03 WorldMags. unique voice. But he has forged his own path and brandished his own style of leadership at Apple.
allowing the world to see how Apple operated. will respect you all the more for it. we’ll keep disrupting. but if they cease to be effective. he believes.net . The caveat: Do not spread yourself thin. and thus created much goodwill. Foxconn. reach him at gunjan_trivedi@idgindia. himself. Own the problem with humility. and colleagues will help you to be in a better position to spot trouble—or an opportunity far in advance. customers. Keep Your Users Close. Cook. Evidently. Focus on invigorating these areas that distinctly set you apart. and having transparent processes. Apple found itself continuously under attack for the less-than-ideal standards it allowed the employees of its manufacturing partner. Apple only has a few products. Not allowing yourself to become insular is very important. What You Do Best. Do. don’t remain wedded to them. “We argue and debate like crazy about what we're going to do because we know that we can only do a few things great.Gunjan Trivedi WorldMags. “At the right time. Some ideas or approaches may seem fruitful at the start.net leadinG edGe courage to admit that they're now wrong. divisions and organizations. Before becoming a journalist. to work under. He suggests that every leader has such moments. He is an awardwinning writer with over a decade of experience in Indian IT." There’s a lesson here: Identify the absolute key differentiators that are both internal to your team—internal and external—and which impact users or customers. and keep discovering new things that people didn’t know they wanted. CIO Gunjan Trivedi is executive editor at IDG Media. Cook has successfully established himself as a visionary who has his management philosophy uniquely carved out and has avoided the temptation of being ‘the new Steve. But Your Customers Closer. with his calm and steady demeanor." said Cook in the interview. Cook opened the gates. Transparency Equals Trust. Despite its size." said Cook in the interview. Frequently connecting with your clients.’ Quite clearly. users. and charter a new course or backtrack when it’s appropriate. over-estimated the readiness of Apple Maps. Cook regularly walks around Apple’s stores and reads through customer e-mails. he had been a hands-on IT specialist. For a while. Your peers. and readily apologized when negative user reactions emerged. and teams. with expertise in setting up Wans. I see these leadership lessons offering valuable insights for leaders to steward their teams. you can build loyalty and encourage engagement more effectively.com WorldMags. Here’s the takeaway: By keeping users and team members in the loop.
compliance and policy concerns—unlike a public or hybrid cloud model. VMware India & SAARC CIOs should choose a cloud solution that’s flexible and scalable enough to meet their current business needs and address security concerns in the future. This provides IT services to our units in Bangalore. oil and gas. WorldMags. with its three business units—Weir Minerals. mining.WorldMags. and given us competitive edge. Prior to that. In 2011. But unlike physical datacenters where applications are bound to a static server. Virtualization is the foundation for any cloud deployment model. since a lot of applications were installed on them. which provides engineering solutions to the industries of minerals. Merging different business units with different islands of IT infrastructure turned out to be a major challenge. the private cloud has increased business agility. creating challenges for CIOs. we deployed a private cloud and built a consolidated datacenter for all our business units in Bangalore. Third is the agility phase which highlights speed and responsiveness. Growing infrastructures and expanding networks could result in an organization cultivating datacenter silos. First. CIOs must develop a cloud strategy that’s evolutionary as compared to its existing IT architecture. efficiency and scalability. CIOs wouldn’t want an isolated cloud platform that can’t interoperate with the existing business and can’t be leveraged for an adjacent business opportunity. In the private cloud. Weir India A private cloud addresses the security. CIOs should choose a solution that’s flexible and scalable enough to meet their current business needs and address security concerns in the future. To fix that. To overcome these challenges and invest in cloud computing. and policy concerns. srinivasan MD.net Cloud Corner Thought Leadership Custom solutions Group VMWARE Best Practices: What Makes Cloud Computing Tick Girish Gowda Head-IT Infrastructure. BDK Engineering Industries. we had a small server room with only two servers. The cloud strategy should be viewed as an IT investment which bridges the present and future cloud investments. It also provides a competitive edge. they must run mission-critical applications on it.net . Weir BDK and EnSci—is a part of the Weir Group. CIOs should become accustomed to the technology by deploying a testing environment. Weir India acquired the Hubli-based manufacturer of industrial valves. Weir India. power. Proprietary interfaces are expensive and it’s hard to move workloads and applications between clouds to get optimum value. and virtualize their tier 2 or tier 3 applications. This caters to about 850 users. This has increased productivity and improved service levels. Our journey to the cloud started in 2009 with virtualization. It’s a three-phased process. consolidating applications and assorted IT resources had to be dealt with carefully. Second. We depended heavily on physical servers. T. Hubli. It has also reduced costs. and other regional offices. compliance. And that is an important aspect of business. The private cloud has addressed our security. This limits IT’s ability to leverage common management environments and drive automation or reduce opex.
reckons the best predictor of life satisfaction is project outcome—or more precisely. many people struggle to bring the important ones to completion. any motivation to obtain it fizzles out. which may be as insignificant as picking up milk on the way home from work—or at the other end of the spectrum. Losing site of the goal: People don't stick to the plan they laid out to reach their goal. they may target an impact as large as changing the philosophy of the industrial world.WorldMags. Why is it so hard for some people to finish what they set out to do? The three most common causes of frustration are: Not knowing what you really want: People don't always know what they want. many people struggle to bring the important ones to completion. 32 j a n u a r y 1 5 . Problems in Goal Attainment Most of us spend our lives juggling a variety of pursuits. Sometimes they get distracted by some new opportunity. Brian Little. psychology researcher at Carleton University. This is no trivial matter. but turns out to not be what they're truly after. how likely people feel they will successfully complete their projects and reach the goals they set. W hether pursuing goals related to work or personal life. 2 0 1 3 | REAL CIO WORLD Illust ratIon by P H otos. At any given time.net Vol/8 | I ssuE/03 . Dr.CoM WorldMags.net Pat Brans Life Lessons How to Set Goals Whether pursuing goals related to work or personal life. Once the shiny object loses its luster. Here’s the science behind it. Setting unreasonable goals: People sometimes set goals that are beyond their control. and put aside what they originally wanted to accomplish. or sometimes they shoot for an objective that simply can't be achieved in the amount of time they allocate to work towards it. each of us has around a hundred different goals. so they set their sights on a project that may seem meaningful at first.
and he or she wastes no time worrying about forces beyond his or her control. the salesperson can set the goal to do everything possible to win 10 deals next year. obstacles that stand in your way say nothing about your core self. Whenever you come up to a hurdle. you're likely to get help from other people for those goals which are of value to the community. Research in procrastination shows that people easily turn their attention away when they are doing something they feel forced to do or when they aren't comfortable with the expected outcome and what it means to their self image. According to Dr. with results that might help IT directors bring both their work and home projects to completion quicker and more predictably. Your goal is to get a promotion. which is neither efficient. All you have to do to reach your outcome is learn. and are easily distracted. Vol/8 | I ssu E/03 WorldMags.Pat Brans Life Lessons WorldMags. One such dimension is control. but also for people close to you. • The outcome is important to you. The hundred goals most of us set have different attributes. You alone choose your pursuits. If you don't have a choice in the matter. that's not your goal. you just learn the things you need to jump over it. Customers have to agree. Brian Little and colleagues have developed a system for classifying pursuits along a variety of dimensions. Consider some of the more salient findings. People who are afraid of what project outcome means to their self image also seek to avoid working towards the objective. What researchers have found is that some of the biggest problems in goal attainment start with what the objective means to the person setting the goal. along which you can plot the extent to which a goal is of value to people who are important to you. a presentation. you're likely to put off working on that project—because you'll interpret minor setbacks as indicators that you don't have talent. you tend to work like a slave. The outcome is important to other people and you have support • D is for difficult • O is for optional. 2 0 1 3 33 . • Everything that has to be done is within your control. nor the right attitude for bringing the project to completion. You alone are responsible for reaching the goals you set. • The project is challenging.in This whole business of setting and reaching goals is important enough to open up several lines of research. With this kind of attitude. Conversely. where • W is for within your control • I is for important • L is for learnable • L is for love. or a book. Try setting goals with the following essential characteristics. Carol Dweck of Stanford University. How much control do you have over project completion? Another dimensions psychologists use to catalog personal projects is the community dimension. a salesperson who is trying to win 10 deals next year will find that taking those orders is not within his or her control. you might try using the acronym WILL DO. consider redefining your goal. CIO Send feedback on this column to editor@cio. you're likely to put off working on that project. and you won't work as well. which is that the goal be optional. you choose to do it If a goal doesn't have all these elements. However. you do it in the context of a community. • Working towards the goal is something that requires learning. all responsibility for bringing the project to completion lies with the salesperson. • It's something you choose to do. How do you define your goal and what is your attitude towards the outcome? A Simple Technique for Setting Goals There's an easy method that will guarantee the completion of both personal and professional pursuits. Another element that frequently requires a little thought is the last one. Dweck says that a healthier and more productive approach is to maintain a learning-orientated attitude. and economic factors come into play. By defining an objective in this manner. as opposed to something you do as a way of showing off talent. If your boss comes in to tell you to complete a project by next week. Pursuits that are relatively low on the community dimension may be blocked by those around you. Why? Because going on stage after the work is complete is always a scary prospect. Think of all the people who have trouble finishing a thesis. • The outcome is not only important for you. if you set out to do something with the attitude that the results will prove you have talent. If you find that hard to remember. You'll probably interpret all minor setbacks on your way to achieving your outcome as indicators that you don't have the talent you wish to display.net Research shows that if you start something with the attitude that the results will prove you have talent. For example.net REAL CIO WORLD | j a n u a r y 1 5 .
net . which is a self-service of their infrastructure. and technology positions in the Industry. The fourth step is taking them towards application and providing them with lifecycle management. business development. The first step or the first maturity model is that we guide customers and ensure that their environment is completely standardized and consolidated.EXECUTIVE WorldMags. We have some tools and technologies that can be implemented to ensure that the assessment of the environment is done properly and help the customer in slowly graduating from the one step to another. This is followed by building their architecture. What are the major stages in cloud capability maturity? We have devised the converged infrastructure maturity mode (CIMM) to primarily ensure that customers are ready for their future requirements while they utilize the full potential of the existing infrastructure and applications running in the datacenter.net VIEWPOINT RamachaNdRaN VIsWaNaThaN. The second one is helping them make a transition from consolidation to virtualization and automation. Country Manager-CI & Cloud Solutions. marketing. During his 12-year career at HP. he has spearheaded sales for HP ProLiant servers within the country. and the final step is how we ensure that we are able to build one converged cloud environment for the customer. HP. He has more than 18 years of experience and has held various sales. SI’s and channel partners. The five key steps HP follows on CIMM is based on a complete understanding of the customer’s environment. Ramachandran Viswanathan overlooks the cloud solutions sales across India and his team is responsible for developing cloud ecosystem by partnering with leading ISV’s. Dawn of the Converged Infrastructure Maturity Model HP India’s Country Manager for CI & Cloud Solutions talks about the benefits and importance of a converged infrastructure maturity model (CIMM) for today’s cloud-based enterprise infrastructure. WorldMags.
Standardization is not to say that configurations are equal or the brands are equal. their virtualization layer. But if you look at the whole model. There is no challenge or issues in porting business-critical applications to the cloud. thereby saving costs. the tool that the customer buys at the second stage of the capability expands as we move towards the later stages of the maturity mode. Here. which means implementation of the application for database is of a certain standard so that customers don’t need to redo the same activity every time. I do not really think that applications can differentiate the usage of a particular cloud deployment. database automation and extending towards a portal that can be accessed by either the admin team for internal uses or for consumption by the consumer team. The second stage is the virtualization and the automation part. What role do standards play in how the cloud maturity model has evolved? This is a game of standards. Databases classified as confidential can be stored in-house. In the fourth stage. there is a layer. Application assessment checks if the application is ready for multi-tenancy and if it is secure for deployment to the cloud. So. put multiple administrators in place and manage multiple application protocols individually. has to ensure that the environment is completely secure. convergence means that a customer does not need to manage islands. Enablement of the self-service portal according to a customer’s requirement also helps in reducing costs. application integration. we are talking about customers creating hypervisors on multiple forms. but I want to highlight that mission-critical data is something that customers are wary of moving to the cloud. What role does the maturity model play in rolling out a hybrid cloud? HP has created an orchestration and management layer which can integrate a customer’s private cloud towards a managed cloud (hybrid cloud). but the application can be hosted from anywhere. and the data is anyway stored in-house so customers don’t need to worry. It is modular. and aApplication-as-a-Service where ERP. ports are rechecked. the customer does not have to buy one tool for every stage of the maturity model. we give the customers the flexibility of using certain hypervisors that are available as part of the OS or at a low cost rather than looking at a single option. To this end. which will allow customers to connect the private cloud with a public cloud or a managed cloud seamlessly depending on their requirement. predominantly for application and information exchange. Thirdly.WorldMags. which can arise from any vendor. CRM are on the cloud. Application security protocols provided by cloud providers ensure that your application is safe. the orchestration tool that is deployed is completely platform or hypervisor-agnostic. even though it is just services delivered to customers. This interview is brought to you by IDG Custom Solutions Group in association with What impact does the cloud maturity model have on overall cost benefit? With standardization. All these are consolidated into one single IT team and the CIO can thus truly become the broker of a service. The customer. however. the infrastructure is managed by the service provider or a public cloud provider and converges to provide a single view for the user to deploy their applications. tools and technologies implemented are validated. power and cooling and able to build the most ecological datacenter that is possible. lifecycle management. How does the maturity model help make the transition from one phase to another more seamless? The orchestration tool is not a piece meal tool. Do you agree? Currently. As a result. it is seen widely in many of the stages. And finally. how the lifecycle is managed using such architecture and utilizing the same thing for exchanging message between different applications. The speed of innovation helps us in saving the costs of the customer. power and cooling. Here. but their capacity is adequately measured for the application that is going to run on it. it can be utilized for standardizing the existing platform and getting the platform to a self-serviced infrastructure level. the customer is now able to reduce the cost on infrastructure. it is the first layer that quickly fits into SOA. The second one that is quite commonplace is how SOA is linked to their applications. Custom solutions Group HP EntErPrisEs How does it help mitigate the risk of cloud deployment? The assessment service helps in mitigating any risks associated with cloud deployment. we build an ecosystem which is completely standard.net . For example. And then there is regrouping of multiple applications into a single infrastructure or a resource pool to get the consolidation image. HP offers customers the HP CloudSystem Matrix. we have the live example of Salesforce. if a customer wants to get into a public cloud. The cloud server automation will drive the orchestration. and is able to build the most ecological datacenter possible. platform-as-a-service (PaaS) provided by different vendors. the time-to-market is low and there is an improvement in the application readiness. The cloud discovery workshop identifies the cloud strategy for the customer. In the automation layer. we use technologies to ensure that the database automation is taken care of. Data is critical. Finally. if you look at the usage of service oriented architecture (SOA). parallel model? Today. a small piece of software called ‘cloud server automation’ sits on top of the orchestration layer. we see SOA as a model that can come into the implementation at different stages.net Is this an extension of the SOA maturity model? Or is it a separate. This allows customers to concentrate on standardizing. In terms of reusing the hardware and optimizing WorldMags. In the first stage of standardization and consolidation.” Some CIOs believe that business-critical applications do not belong in the cloud. For example. in the future. and data is at a secure location. if I want to do application enablement. With standardization the customer is now able to reduce the cost of infrastructure.com.
net Business Intelligence Mobility Enterprise Social Media Cloud Computing Cloud Computing The Year Ahead 2013 The Year Ahead The Year Ahead Customer Engagement Enterprise Social Media Outsourcing Big Data Big Data The Year Ahead Mobility Outsourcing WorldMags.net .WorldMags.
60 63 Vol/8 | ISSUE/03 WorldMags. Read on to figure how. Enterprise Social Media goes beyond mere idle talk. CIOs aren’t backing down.net REAL CIO WORLD | J a n u a r y 1 5 . Outsourcing Entrenches itself deeper in India Inc. Yet. Big Data starts to drive large bottom line benefits. the largest majority. improve collaboration. Just over a third of Indian CIOs. and reduce costs. 2013 is going to be a very challenging year. They are going to need all the ammunition they can lay their hands on. Forty percent say that from a business perspective. In tHIs IssuE 38 41 46 52 55 Cloud Compting’s public half finds more believers. Customer Engagement goes centerstage. they are also going to use outsourcing and make customers a primary focus area in 2013. boy. decision-making speed and productivity. half of all Indian CIOs believe that their teams will have a good year in terms of meeting the goals set for them. cloud computing. especially given the other trends the State of the CIO Survey has uncovered . Fortunately. we are glad that the last year’s done with. create greater customer loyalty. business intelligence and analytics. They are aggressively pursuing a bunch of technologies that will help their business get new projects up faster and cheaper. 67 percent believe the next year is going to be somewhat to very challenging. BY tEAm CIO It’s 2013 and. According to the State of the CIO Survey. one of the most comprehensive Indian surveys of your peers. the technologies that Indian CIOs plan to invest in include big data.net The Year Ahead Full Steam AHEAD THE AgENDA 2013 is probably going to be as rocky as the year gone by. These include retreating business horizons. Additionally. From an industry outlook. but that’s only egging Indian CIOs on to do more with technology to drive their organizations forward. and mobility. believe that the slowdown of the Indian economy will continue to have an impact on their companies. and shrinking pay. among others (see the State of the CIO Survey pullout). in the midst of these challenges. Business Intelligence finally begins to bloom. the clear transition IT budgets are seeing from capex to opex. That’s the good news. 2 0 1 3 37 . The not-so-good news? The coming 12 months aren’t going to be a whole lot easier. Mobility CIOs just can’t get enough of it’s benefits.WorldMags. jumpstart the innovation required to find competitive advantage and gain market share. enterprise social media.
This makes the public cloud promising. Its gradual progress to the top is encouraging CIOs to spare a thought for the technology. A series of public cloud outages wasn’t helping. BY ERIC ERnEst In corporate circles. It was clearly a relationship—between IT and the public cloud—that was doomed from the start. But this year. 38 percent chose hybrid cloud.net i ROAD tO 2013 A PuBLICAffAIr IT and the public cloud never got along. This is evident from the fact that it features in the CIO priority list and is gradually making its presence felt in Indian organizations. almost 80 percent of all respondents were at some stage of implementing or had already implemented a cloud solution. When it comes to the type of cloud implementation CIOs plan to deploy. tales of the affair between the public cloud and IT have fed uninterested CIOs with far-fromjuicy gossip. From being a bottom-of-the-pyramid technology. 35 percent of all respondents thought that cloud computing will have the single most profound effect on the CIO’s role in the near future. and only 14 percent went for a public cloud. a world of insecurity. there was a time when even the very concept of vanilla cloud computing took a considerable amount of time to build credibility. THE POTENTIAL OF PUBLIC CLOUD Of CIOs expeCt tO Invest In CLOuD COmPutIng thIs year. Consider this: According to the findings in the State of the CIO Survey. And it seemed like IT would never be able to trust the cloud again. 48 percent said they opted for a private cloud. and at executive gatherings. in its many shapes and forms has grown to be a respectable and reliable technology for enterprises. Also. The public cloud might not be a favourite yet but the percentage of organizations implementing it has jumped by 9 percent—a significant improvement. and a baggage of unresolved issues had crippled its foundation. A lack of trust. cloud computing. 45 % Going Public Taking a leaf from their peers.net Vol/8 | ISSUE/03 . the cloud has only matured. But with the passage of time. 2 0 1 3 | REAL CIO WORLD WorldMags. the public cloud is building new credibility and forcing IT to love it back. some forward looking CIOs have already started looking up to the public cloud. Well for starters. 38 J a n u a r y 1 5 . inside the four-walls of IT.Cover Story The Year Ahead WorldMags.
right up to finalizing the deal. Prabhu also wants to reap the benefits of reduced capex and scalability when he looks to expand his presence on the public cloud. CIO. the cloud will get first preference in meeting any new business requirement. way. CTO. 2 0 1 3 39 Vol/8 | ISSUE/03 WorldMags. “We are also evaluating the possibility of moving SAP to the cloud.WorldMags. CIO. among other things. cost savings. he strongly feels that the cloud offers niche. expert process solutions. Another advantage that Raghuraman gained out of opting for this solution is that it was quick to implement and therefore it reduced his time-to-market. On the other hand.G.net The Year Ahead According to this edition of the State of the CIO Survey. I have aggressive plans to increase the number of apps on—Microsoft’s public cloud platform—from four to 10. Raghuraman. he also plans to explore moving non-production systems—such as development boxes—to an IaaS platform as they are prone to seasonality of usage and remain unused for long periods of time. the public cloud’s shortcomings can’t be ignored. tata motors. Prabhu says there are a REAL CIO WORLD | J a n u a r y 1 5 .” Today. Through this CRM tool—which has also been integrated with their enterprise applications—Raghuraman says that the company is now able to manage and track the entire sales life cycle. Mphasis. Belwal is planning to move his Web-based. “I pay Oracle on a pay-per-use model based on the number of licenses deployed. says that Mphasis reaped significant cost benefits when he opted to deploy a cloud-based on-demand solution for his CRM system. Our technology principle now is that whenever a new process enablement request comes in. then we will look at packaged products. Tata Motors. “We will first look at the cloud to deliver any new business process requirement that comes our jagdish Belwal. When opting to implement a public cloud solution.net . In addition. From vague SLAs to infrequent availability. Essar Group. M. from lead generation to opportunity. Cloud Cover There’s no doubt that the issues surrounding public clouds have overshadowed the various benefits that it offers. CIO. This helped me cut initial investment costs during implementation and also provided me the flexibility to ramp up based on additional business requirements. a good majority—53 percent—of respondents see the main benefit of implementing a public cloud solution as that of increasing business agility.” says Raghuraman. and from security to vendorlock in. Tata Motors has decided to leverage this through a technology principle. This was followed by other factors like reducing infrastructure costs and converting capex to opex. scalability and process excellence are the benefits that he is expecting from his public cloud implementation. Another public cloud champion is Jayanta Prabhu. And then only we will turn to internal development” says Belwal.” says Prabhu. has a new rule: henceforth. For Jagdish Belwal. we will first look at the cloud as an option. external facing portals to IaaS platforms. going to the cloud for specific business applications can surely be a cost efficient strategy. “Going forward.
availability and performance uptime are still far from being precise. both Prabhu and Raghuraman faced a relatively unencumbered path as far as getting the required finances to implement the project are concerned.net Vol/8 | ISSUE/03 . However.” However. my strategy is not to fiddle around and do too much customization on a cloud-based application. and this is a factor CIOs must keep in mind when opting for cloud strategy. bunch of hurdles that CIOs need to cross. “These cloud apps have been tailored to suit the most prevalent business processes and the best practices in the industry. However. we will perhaps get the best performance. despite a lack of prototypes and successful cloud implementation stories. CIO Eric Ernest is correspondent. In Prabhu’s case.Cover Story The Year Ahead WorldMags. among other things. He also cited possible degradation in application performance as an additional reason for not opting to overly customize a cloud application. and he only had to customize very minimally. Sure.” says Raghuraman. found a favor with my CFO.” says Raghuraman. Fortunately for Raghuraman. 2 0 1 3 | REAL CIO WORLD WorldMags. Send feedback to eric_ernest@idgindia. if we use any cloud app as it is. However. on the other hand. “The cost economics of the cloud strategy as stated earlier. this is expected to improve gradually. his senior management was supportive of his efforts and Essar has been recognized as an early adopter of cloud computing by NASSCOM. then it would adversely affect performance and speed although you will get the additional functionality. Raghuraman points out that there is an inherent lack of flexibility to customize cloud-based applications as you would see on on-premise enterprise applications. reduced infrastructure costs and scalability—are tempting benefits for companies and IT departments to give this relationship a chance to prove itself. the CRM tool that he chose had most of the features he wanted. Appropriate SLAs.net Interest in Public Cloud Rises CIOs using or planning to use the public cloud. “Contracts management is a big concern with public cloud service providers. had sold his idea to the CFO on the premise that he was going to opt for a pay-per-use model when implementing his cloud app solution. promising opportunity for Indian organizations. Another aspect of the public cloud that could be a challenge is getting buy-in and funding for implementing the technology. if you start customizing it. So you always have to make the best compromise between the level of customization which you need and the performance of the cloud application. 14% 5% mar-12 Oct-12 Benefits of the Public Cloud 54% Increases business agility 46% helps us take advantage of the latest technology 46% reduces infrastructure costs 45% Converts capital expenditures to operating expenses 44% helps to scale It consumption up or down Top Concerns With the Public Cloud 56% vendor lock-in 54% unauthorized access to or leak of our customers’ information 53% Integration of cloud data with our internal systems 52% security defects in the technology itself 52% unauthorized access to or leak of our proprietary information Source:CIo research Forecast: Sunny Days Ahead Cloud computing has had a tough time earning the respect of the sceptics and the naysayers.com 40 J a n u a r y 1 5 . But the advantages it offers—added busines s agility. But it has come a long way from being IT’s incomplete invention to a full-blown. As a practice. Raghuraman. So. the public cloud has fought— and is still fighting—a long and hard battle to get CIOs’ attention. There is a clear trade-off between time to market and customization. However. there are a number of concerns with the public cloud like security and integration with enterprise apps.
India’s market leader in eye healthcare business. such Of CIOs plan tO COmplete prOJeCts that stREngtHEn CustOmER EngAgEmEnt durInG In 2013. At Bausch & Lomb. But lost in this talk is one important trend: How Indian enterprise are putting almost all other priorities second to customer engagement. That trend showed up in the State of the CIO Survey.WorldMags. 2 0 1 3 41 . meetings. 47 ROAD tO 2013 % Vol/8 | ISSUE/03 WorldMags. Two years ago. As a result. B Y s H W E tA R A O The onset of 2013 has—as is the norm—raised the question of which technologies will be hot this year. “The problem lay in the non-integrated. 2013 will be about looking for a complete view of all customers interactions. “Because of the increase of Web-based transactions.” says Mathur. calls coverage. as more functions come online. Nagar realized that the company’s sales representatives were struggling to build a 360-degree view of the company’s customer. has found a solution to keep pace with these demands.net The Year Ahead In-foCUS: ThE CustOmER CIOs may differ on many things. structured and unstructured activities. S. he says. Customer Engagement Tops the List Catching Up with Change Accenture’s Technology Vision report for 2012 suggests that services that combine real-time signals from the physical world with contextual inputs will be a big hit in the Indian subcontinent and will drive customer demands to a new high. across channels—and bringing them on a single platform. with 47 percent of Indian CIOs saying they plan to complete projects that strengthen IT at the customer engagement front in 2013—a 15 percent rise from last year. call schedules. it’s increasing the stress on CRIS’s systems by 30 to 35 percent a year. but there’s less disagreement with the fact that customers will be their top focus in 2013. Shuchi Nath Nagar. survey results. Director-IT. is halfway down that road. So. and communications. The increased use of Web services and smartphones has raised the Indian Railways customers’ expectations. As if on cue.net REAL CIO WORLD | J a n u a r y 1 5 . such as transactions. we are looking at reducing the number of resources every process needs by 50 percent by the end of 2013. GM at the Center for Railway Information Systems (CRIS). Mathur.S. many large enterprises are already catching the wave.
etcetera. and even evaluates alternatives. we still see over 20 lakh failed transactions every month. food preferences. Today. which is why Mathur has employed systems to analyze who his customers were. This can only be made possible with a transparent and real-time view of all retail outlets. supports the IT for the company’s various services across diverse segments including movies. we found that the front end is a crucial factor to rejuvenating site performance.” he says. The fact that your competition is able to quickly cater to a customer’s demand to exchange a product. businesses have shown the need to capture more realtime information to meet customer demands.” Demographics and psychographics (interests. are varied and include passengers.” says Mathur. The apps capture operational data must.” he says. 2 0 1 3 | REAL CIO WORLD Real Time Service Increasingly.Cover Story The Year Ahead WorldMags. So the effort is to move software and system modifications down to a set of pre-designed workflows for frequent changes in functionality. searches for information. This is a crucial stage where the customer realizes his need.” says Ajay tyagi. One Challenge One of the trickier parts of enhancing customer experience is trying to personalize a company’s offerings according to different segments. As a CIO of a company that’s deeply into wholesale distribution and exports. “I will be working at making these data warehouses relevant and fast to ensure that the transactional systems scale up as per the new world’s requirement. However. dGm-It such as the time customers spend looking at relaxo footwear. VP-IT at Reliance Big Entertainment. sports. the website performs over 12-15 lakh transactions every month for reserved tickets and over one crore transactions for unreserved tickets. The Indian Railways’ customers. at products or observations made during an interaction. too. Ajay Tyagi. Customer profile information sourced from multiple databases can get too wide-edged for a deep and quick analysis of customer needs. For example changes in freight rates need software modification. CIO Shweta Rao is correspondent. Mathur realized that the old code was designed for a limited numlocation preferences for advertisers) together provide valuable insights ber of transactions. He devised a customer engagement infrastructure with a wide range of apps “In the retail business. to Hollywood producers. “We have tried to profile customers with similar demographics and psychographics in a single database. CRIS’ Mathur has channeled the existing infrastructure to make it more agile to face similar demands. “As online transactions have gone up considerably over five years. feels that customer service without realtime control over the supply chain is a half-baked effort. Not surprisingly. a rules engine is being developed so that such changes can be handled through a workflow built into the system. from cinemagoers. systems that quickly respond to retail to study his customer base at a deeper demands at sales outlets are a level. freight customers. In fact. And that’s why we have begun to strengthen the middleware that supports our ticketing front-end. “This data then drives our content development methods. parcel shippers.com WorldMags. systems that quickly respond to retail demands (mainly replacements and exchanges of footwear) at sales outlets are a must. Segmentation helps.” says Tyagi.” says Nagar. Web portals. Mathur at CRIS is handling the situation a little differently. A robust middleware allows an increase in the into our best customers. “It’s important to focus on strengthening the first stage of the customer purchase cycle. and others like advertisers. is a warning sign that you are lagging. Purushothaman. music.S. 42 J a n u a r y 1 5 . T.” he says. Reliance BIG’s customer profiles vary drastically across business functions. “In the retail business. he’s using it as an opportunity to cross-sell products. number of concurrent customers using ticketing service. to Internet gamers. Dynamic changes in customer demands are worked into the system. But that impressive amount of work involved doesn’t deter him.net that our brand lives to the expectations at all customer connect points.net Vol/8 | ISSUE/03 . Multiple Customers. whereas you cannot. However. Send feedback on this feature to shweta_rao@idgindia. However. DGM-IT at Relaxo Footwear. gaming.
Leading with Innovation: In this session leading academic and IDC analysts will present a framework for innovation encouragement and innovation management. IDC India Event Organisers ENTRY BY INVITATION ONLY To Request For An Invitation. THEMATIC AGENDA FOR FOCUSED DISCUSSIONS The conference is designed with dedicated themes to focus on the impact of technology on your business. Emerging Technologies. With an impressive lineup of international speakers.in WorldMags.D. At the conference. Asst. GLOBAL INSIGHTS David McNally IT Executive Advisor. real-life case studies and research findings. All this and much more. IDC India Jaideep Mehta VP & Country GM.ciosummit. IDC (USA) Ankush Chopra. The big question staring at CIOs today is ‘How can they make this transition successfully?’ Find the answers at the 2nd edition of CIO Summit. you can also meet and interact with some of the brightest minds in Indian IT and exchange ideas and best practices. IDC India Venu Reddy Research Director. it is now widely recognized that IT needs to step up and drive the business. With increasing demand from CEOs and board members for measurable value of IT. this business conference for IT leaders has been designed to focus on the business value of IT. this residential conference will provide you with all the answers to make a successful transition from business enabler to business driver.WorldMags. Of Strategy.net . IDC India Sanchit Vir Gogia Principal Analyst. Leading with Transformation: Lead by a global practitioner and IDC analysts. Prof. this session will help CIOs understand when a situation is truly ‘transformational’ and what they can do remain relevant and become successful through these situations. Visit www. at the CIO Summit 2013. Babson College (USA) Prashaant Huria CIO. Leading with Performance: The session will examine how CIOs can deliver programs which 56% result in shorter ‘time to market’ and tangibly contribute to business results.net WHEN IT MEANS BUSINESS IT departments have fast evolved from business enablers to business drivers. Driven by IDC & IDG. EMEA AstraZeneca (UK) INSIGHTS FROM IDC DATE & VENUE 6-8 March 2013 | Hyatt Regency. Pune Shalil K Gupta Consulting & Insights Director. Ph.
here are the five things Schneider Electric believes will influence major IT and business decisions over the next year. So what’s a CIO to do? The trick is to decipher which trends are going to take center stage—and then figure out how they affect the business and IT. Our value proposition lies in our ability to maximize availability and uptime. cooling. If 2013 is anything like the last few years. creating a consumer market few can ignore. there’s a growing demand for power solutions like UPSes and inverters.net Things that Will Shape Your World in 2013 From making the cloud more sustainable. Through these efforts we ensure the overall reduction in both opex and capex. rack systems. 2013 will see technology trying to enable intuitiveness. India’s cash-rich middle-class is demanding all the luxuries their city- Everything as a Service The days when one sold a product and then forgot about it are gone. According to a MAIT. CIOs can now build a robust back end to support their business’ growth this year. enhance productivity. This growing market is driving providers—from retailers to hospitals to hotels—to these cities. customers want a complete experience and are willing to pay a premium for convenience. services and physical security—Schneider Electric delivers expert solutions and services across these complex domains. The demand for power solutions also extends to SOHO and SMB/SMEs. management. and increasing focus on energy efficiency. The business also gets increased visibility with monitoring as CFOs can now access energy-cost information. to digitization and working with geographical power shifts. Schneider Electric WorldMags. the SEC “C” segment is major driver for PC sales.net . According to MAIT. To address these trends. the alignment of IT and infrastructure needs with high efficiency. cities that have over 8 million in population and over $250 billion in GDP. In fact. Geographical Shift Once upon a time. We call it the datacenter physical infrastructure. which is driving UPS sales. With access to disposable income. Power. That’s changing. Today. and the achievement of business objectives. manage. businesses now realize that service is a prof- Interview Revolutionize Your Datacenter Schneider’s comprehensive solutions help to interconnect all key datacenter subsystems and ensure maximum efficiency. because it bridges all key datacenter subsystems and is the cost-effective path to highest availability and maximum efficiency. And because it’s hard to get. None of which is conducive to business or IT planning. secondary cities made up 54 percent of total UPS sales. On the supply side. operate and maintain. What are your plans for the Indian market? Managing energy is increasingly becoming important because global energy demand is likely to ShRInIvaS ChebbI VP-India & SAARC. the rise of big data and analytics driving datacenter growth. What’s Schneider doing to react to the trends it sees for 2013? Some of the major trends we’re seeing include the evolution of the cloud. Schneider Electric offers end-to-end solutions across the lifecycle of datacenters including design. taking with them their hunger for a continuous supply of electricity.WorldMags. optimize and assess. McKinsey expects 25 Indian cities to become mega-cities. India’s large cities were the drivers of its growth. This reduction stems from reduced energy consumption. cousins have. it’s going to be marked by an uncertainty. Schneider Electric is the only company to view the datacenter as an interconnected environment. Towards that end. improve utilization of assets. build. the increasing use of virtualization. simplicity and seamlessness for users. minimize operating cost and optimize energy consumption. volatility and disruption.
and harnessing that information for organizational growth. between 15 and 25 percent of this energy usage is avoidable. It’s also an opportunity to lock customers for longer periods of time and increases the scope of offering bundled products or service experiences.Custom WorldMags. At the same time. so that our customers can make an informed decision in energy procurement strategies. consumers are demanding more and more remote control an d capabilities to gather information and use it from the increasing digital asset footprints be it a remote datacenter.000 crore on IT spending in the next few years across schools. TCO reduction and energy savings as its KPIs. etcetera. Big data is nothing but the use of analytics to find useful information from the ever-increasing number of data points available Sustainability We are a year closer to 2050. and increasing customer awareness for the unique value proposition of upgrade and retrofit through audit and assessment offerings. so there is plenty of room for substantial energy savings. India Post. S L F RO I T SADAX ACAPEXAOPUEA J BAS I I P YY RCAL I VNATAK ZOA L A RORO I HH R P L ABQRAMUU RE F F I C I ENT UNMR X B I L R E T C QW S R J P M L I N I O MA XR T MQ AQJ ENERGYB NYH Y SYHNHEABR JQZ COO L I NGE R T R D D DTEEKS L YE N CHBACKUP Y OU A B K L BDU N R P F J HM L E R M TS I MPL EVR J YZ Digitization We are already witnessing the excitement around big data everywhere. steel. Business-wise. and healthcare (database for patient records).net . from customer databases and social media platforms. we have put in place a strategy for profitable and sustainable growth that combines leadership in innovative products. when the global demand for energy is going to double. Now align your datacenter architecture to your business needs in just seconds with Schneider Electric's Infrastruxure solutions. Thereby. WorldMags. and paper.net solutions Group itable opportunity. single point ownership of retrofit projects with demonstrated savings and. iron. smart grids. which have a multitude of value propositions to address all the critical power related needs of customers. aluminum. renewable energy. this platform will force businesses to change how they take their products and services to consumers. We intend to adopt integrated O&M and RIMAA practice with performance contracting that has uptime. and 27 percent in 2010. Electricity demand is going to double by 2030 and there’s no denying that the energy dilemma is going to cost businesses dearly. For further details Call: 1800 4254 877. Similarly. 47 percent of the classifieds business is operating online. Schneider Electric will also focus on promoting DCIM software-Struxureware. LTE devices and MiFi capability among smart phones will lead to greater mobile data usage. We will focus on captive datacenters which outsource datacenter management as it is not core to their business. efficiency improvement. Some of the tangible effects are rising energy costs. and even IaaS (Infrastructure as a Service) justifies the focus on this trend. 13 states have a projected spending of about Rs 5. 70 percent of which is in energy-intensive sectors including those producing fertilizers. double by 2050 while global carbon emissions should be halved. India’s energy efficiency is the fifth lowest in the world. The increasing adoption of cloud computing and the growing pervasiveness of SaaS (Software as a Service). unreliable power supplies. Schneider Electric has introduced a comprehensive end-end services portfolio for energy management services that cover energy assessment and consulting. and 7 percent of people use online banking. and increasing conflicts for access and control of limited resources. a factory abroad. With these numbers growing. cement. India also plans to invest around Rs 216. financial inclusion.000plus crore on ICT annually. availability. In terms of businesses. EnergySTEP. education. Currently. There is Comeback of Government Spending Governments are not only spending to save their economies from a recession but also because people want protection from the uncertainty that major capitalist economies have seen in the past. textiles. The industrial sector consumes about half of the total commercial energy available in India. According to Forrester survey 50 percent of Indian companies have adopted cloud solutions in 2012. carbon management and sustainable resource planning. instead of the cost drag it used to be perceived as. and solutions and services. which offers a scalable approach to intelligent energy man- agement. Future-driven. To help our customers with this challenge. or just another warehouse in the other city. municipal councils. an alarming need to halve carbon emission by 2050 to avoid dramatic climate changes and their aftereffects. the focus on CSR is not only a priority but also an opportunity as government spending will take place in various fields including infrastructure. PaaS (Platform as a Service). Schneider Electric has the capability to offer valuable propostions in all of these segments. The coming year will see a major focus in the areas of energy efficiency. In a world dominated by everything-asa-service increases the scope of solution offerings for companies like Schneider Electric. helping customers save 30 percent of their energy bills. According to the Energy and Resources Institute in New Delhi. 28 percent of people book their travel online. With 80 million Internet users in India. In India. compared to 40 percent in 2011. electric vehicles. India Railways. the World Wide Web and mobility make for a game changing combination for businesses. and smarter cities.
Gartner expects mobile phones to overtake PCs as the most common Web access device worldwide by 2013. tablets. Moreover. even analysts from IDC and Gartner swear by the many benefits that mobility offers. According to the State of the CIO Survey. consumerization of IT and its cousins that have stirred up a revolution—your competition will get the better of you. The survey also found that respondents considered mobility as the second most likely factor (25 percent) to have a profound impact on CIOs in the near future. Because if you turn a blind eye to the potential of mobility—despite BYOD. Also. MOBILITY’S POWER TO DELIVER BUSINESS VALUE 62 % Of IndIan COmpanIes wIll COmPLEtE DEPLOYIng mOBILItY sOlutIOns In 2013. BY Eric Ernest If you’re one of those organizations that don’t believe in the power of mobility. e-readers—it also expects mobile device sales to account for 57 percent of overall IT spending growth in 2013. 2 0 1 3 | REAL CIO WORLD WorldMags. And taking a cue from the impact that mobility has had on consumers. Enterprises can also latch on to the anytime-anywhere opportunity to do business that mobility provides.net Vol/8 | ISSUE/03 . chances are you’ll soon be termed as outdated. and becoming a force that can provide solid value to the business.Cover Story The Year Ahead WorldMags. That’s a bad place to be in when your competitors and consumers are going the mobile way. the number of CIOs not interested in implementing a mobile technology came down from 10 percent in 2011 to 7 percent in 2012. 46 J a n u a r y 1 5 . 22 percent of the respondents considered creating a comprehensive mobile and tablet app development and adoption plan as one of their top three important IT initiatives for the next 12 months. Closer home. today’s employees are pushing their companies to embrace consumerization of IT and facilitate BYOD. after cloud computing (35 percent). the mobility trend is definitely catching on. Not just employees. While IDC expects an increase in worldwide IT spending to be driven by smart mobile devices—smartphones.net This section is brought to you by i ROAD tO 2013 ThE CORPORAtE ConnECTIon Mobility is shaking off it’s nice-to-have tag.
and across platforms. 2 0 1 3 47 Vol/8 | ISSUE/03 WorldMags. Improved productivity is in fact one of the advantages that ITC reaped when it implemented its mobility solution—a mobile app—for its sales force. faster. ITC.net The Year Ahead Top Mobility Drivers staffers and customers demanding real-time information Calling on Enterprises While mobility by itself is only an extension of the capabilities that enterprises already have. envisions having a mobile application that REAL CIO WORLD | J a n u a r y 1 5 . Increased focus on innovation senior management requesting access to business critical data Source:CIo research “When employees are empowered with the necessary information. This will empower the company’s sales force with the right information at the right time and help customers make informed decisions. mahindra vehicle has also setup a MEAP (Mobile Enterprise manufacturers. Venkatakrishnan’s solution. according to the State of the CIO 2012 survey. Venkatakrishnan. who look to implement a mobility solution.net . divisional CIO. But what we figured out—by doing an analysis on the amount of time that a person spent on the market—is that he could cover 30 to 35 outlets (after the mobility solution was implemented). Another feather in ITC’s cap is that it head-It. “Mobility is a very cost effective way of extending your enterprise system to the field. “In terms of overall productivity. we thought a (sales) person visited 20 to 25 outlets in a (regular) day. the headIT at Mahindra Vehicle Manufactures. this app is mostly for the purpose of completing the process of order capture. JK Tyre & Industries. This—improving customer support or services—is one of the top benefits that CIOs. expect to reap.” says Rao. Trade Marketing and Distribution. Mobile Video in the Making In the case of B.” says Dinesh Rao. they will certainly be more productive. is creating a mobile app that allows Application Platform) infrastructure that customers to see their allows for applications to be deployed vehiclesbeing manufactured. the business impact of implementing such a solution can’t be underestimated. Venkatakrishnan.S. the mobility solution he plans to implement will be used to provide an innovative way to add value to the customer when a Mahindra premium vehicle is purchased. B.” Not only has ITC been able to lower the transaction cost of order capture but their sales person is now able to visit more stores than he was before the mobility solution was implemented. is looking to achieve when he implements his mobility solution. “This (implementation) is basically to drive our secondary sales from our wholesale dealer to the retailer. head-IT. which is currently in the pilot stage. For the sales force. Sharma.” says Sharma. One of the benefits that CIOs hope to leverage from a mobility solution is the ability to create a more informed decision-making process. He plans to implement a solution aimed at his company’s sales force wherein a sales person can access all the information related to sales activities through a mobile application from anywhere at anytime. This is what S.WorldMags.
“There can be no bigger benefit than knowing how timely access to relevant information can help doctors help patients in time. and ensure its security was a tough task. “Additionally. control security. And patients have gained more trust in healthcare services due to the timely and accurate decisions that doctors can now make. Earlier.” for improved roaming and performance. laboratory tests.000 in-patients a year. for example. we needed a partner who would not only design and build the system. today. treatments.net . HP and its partner. A non-profit teaching organization. and researchers access information to teach in the classrooms. it turned to hP. its network gives its doctors. MGIMS WorldMags. and allow students to become knowledgeable doctors that the entire nation can trust tomorrow. But it’s also home to India’s first rural medical college. “Our community of researchers and student have benefited immensely from the availability of relevant information anytime. Dr. The solution uses advanced multiple input multiple output (MIMO) technology to provide enhanced wireless range and coverage area “the hP solution enables timely access to information. Anywhere ACCeSS Despite its rural location. HP’s high-end Mobility Controller manages high availability with layer-3 wireless roaming facility. but also help us maintain and develop it. P AnytIme. the network ensures that doctors. Kalantri says that it has improved the way MGIMS students. We also realized that an alwaysconnected environment could give students and researchers access to relevant information. had connected MGIMS’ wired and wireless networks. operations.net CUSTom SolUTionS GroUp HP networking MGIMS Goes Mobile With HP Networking when India’s first rural medical college and hospital decided to go for seamless mobility using wireless network. MGIMS decided to equip its doctors with iPads and asked developers to design an application. eople know Sevagram as the village where Gandhi chose to build his ashram. in Wardha. whenever they needed it. So. and researchers have more prompt access to data—and that enhances the quality of medical care and education at MGIMS. It has over 600 students. “HIS helped us build an extensive repository of patient-related data on diagnoses. Mumbai. Kalantri. The next step was to get that data into the hands of people who needed it. met all those requirements. A single pane of management helps MGIMS manage the entire network with ease. anywhere they want it. “ says Dr. of Medicine).” says Dr. the Mahatma Gandhi Institute of Medical Sciences (MGIMS). Today. and seven hostels sprawled across 450 acres. Director-Professor of Medicine at MGIMS. and put in place a single pane network management solution. exactly when and where they needed it.CASE STUDY WorldMags. HP also extended a lifetime warranty (on maintenance and operations) on the network management lowering MGIMS’ TCO by between 40 and 55 percent. students. students. 750 kilometers away from the closest metro. which aids doctors to help patients in time.” This feature is brought to you by IDG Custom Solutions Group in association with the PerfeCt DoSe What the organization needed was to revamp its entire network architecture. they needed to find the nearest available desktop and look it up. conduct workshops. Maharashtra. spanning wired and wireless networks. Kalantri.” says Dr. Kalantri. It also uses HP wireless with RF sensors to provide a high level of security for the entire wireless network. when doctors wanted information. And they literally went the extra mile to ensure MGIMS got the state-of-theart infrastructure it needed. S. Kalantri puts it.” says Dr. we needed to connect those devices via a wireless network. Kalantri. that helps doctors access patient data where it matters most—at the patients’ beside. an important piece of the puzzle given the highly-confidential nature of patient records and research data. and manage complex medical illnesses. and researchers access to data from anywhere on campus. in 2012. teachers. Kalantri. But as Dr. In 2004. it migrated to an HIS (hospital information system). and allows students to become knowledgeable doctors. was tough.” says Dr.000-bed hospital. MGIMS has a 1. Kalantri Director-Professor (Dept. MGIMS is pretty clued in where technology is concerned. “But for this system to work seamlessly. But getting a partner willing to work in a village located over Dr. a medical college. and 150 teachers/researches/doctors who deal with about half a million out-patients and 45. covering over 20 departments and seven hostels. which doctors could use for improving the accuracy of their diagnoses and designing evidence-based therapies. Fribzi Multi Technologies.P. HP and Fribzi Multi Technologies. By the time they were done.P. present research in conferences. and there’s little need to reiterate the value of every passing second in healthcare. Finding a vendor that could offer an endto-end solution. “This slowed down their decision making and thought process. and ensure compliance. S. aptly named Point of Care.
Custom solutions Group HP NetworkiNg
TurnInG BYOD InTO a walk In The park
For the unprepared, BYOD can be a complex beast. But HP provides a simply, elegant, and comprehensive solution that eases BYOD management for IT departments and also ensures control, compliance and security.
As a greater number of mobile devices latched on to enterprise networks, what should CIOs look out for? As more and more devices keep connecting to company networks with each passing day, CIOs need a scalable and cost-effective approach that supports a diverse environment of company, employee, and guest-owned devices. The approach should ideally enable users to onboard quickly and easily, with minimal burden on the help desk—even when devices are entering the IT ecosystem for the first time. A good BYOD strategy also needs to ensure great user experience and agility, without compromising security. As enterprise networks are burdened with more data streaming in and out of them, CIOs need a network architecture that delivers consistent and seamless performance across their wired and wireless LAN (WLAN) infrastructure. This has to be complimented with stringent access controls, usage policies, and a system for quickly revoking access privileges when employees leave a company or when devices are lost or stolen. Why is it important to have a single window management portal for network management across wired and wireless environments? By deploying unified access control solutions, and implementing common authentication credentials across the entire enterprise network, CIOs can ensure that users have uniform access to network services whether they are connected wired or wirelessly. A unified management system facilitates the enforcement of a streamlined and centralized policy. It also ensures a single platform so that IT teams can monitor a wide range of devices, and infrastructure (think LAN, WLAN, WAN) with ease. By implementing a unified management system, IT teams can quickly resolve and optimize resource allocation by correlating holistic network information. For CIOs scripting their BYOD strategies, what are the benefits of having network security instead of end-point protection? Comprehensive network access controls, based on user and device identity, are the first line of defense in any security strategy. To support the intensive interaction of a BYOD user, HP’s solution is built on three strategic pillars. The first is identity aware access, to allow a quick and hassle free onboarding experience (for example, a clientless solution using device fingerprinting), and to quarantine and blacklist malware infected devices. The second pillar is unified network support, which can enforce proper policies and register authentication for compliance. It also provides seamless wired and wireless security and network management, enables the easy identification of issues, and increases wireless client range and density support. Finally, monitoring and controlling ensures best user experience while complying with regulatory requirements and optimizing bandwidth for these devices. How does HP’s BYOD solution ease manageability for the IT team? The HP BYOD solution opens up a robust and secure path for single policy enforcement and converged network management
Prakash krIshNamOOrThy Country Manager, HP Networking, Enterprise Business Group, HP India Sales
Krishnamoorthy is responsible for the accelerated and profitable growth of HP’s network business in India and for its market leadership. As a lead evangelist for HP, he’s been at the forefront of increasing awareness and penetration into the market of HP networking products.
across multi-vendor wired and wireless environments. Leveraging HP Intelligent Management Center (IMC), IT departments can get single-pane-of-glass management to onboard, provision and monitor users, devices, and traffic on the network. Moving beyond basic identity-based access, IMC offers a comprehensive solution, and unified monitoring further enables enterprises to optimize resource allocation and comply with regulatory requirements. No other vendor can tie it all together like HP. IMC has been conceptualized and designed to deliver these benefits to enterprises.
This interview is brought to you by IDG Custom Solutions Group in association with
Benefits from Mobility
Competitive/information edge Improved customer support or services more informed decision-making Increased efficiency of business processes Improved accuracy of data collected in the field expanded revenue opportunities lowered operating costs productivity gains Improved supply chain management
The Year Ahead
68% 10% 62% 23% 59% 28% 57% 35% 54% 29% 54% 13% 52% 19% 52% 37% 50% 15%
ITC’s Rao stresses on the importance of creating relevant IT security policies when it comes to implementing a mobility solution. He states that the mobile platform is one in which organizations don’t have much control over who’s using what and that’s why information security attains top priority status. He addressed the security problem by implementing certain control methods whereby the data on the mobile device is only available for a certain amount of time after which it automatically gets erased. Another challenge in implementing a mobility solution is the wide variety of device types—smartphones, tablets, mini-tablets—and supported OS types—Android, Apple, Blackberry, Microsoft—that are available in the mobile market. So when launching a mobile app, CIOs have to be aware of whether they will be implementing a solution that is aimed at a specific type of device or at a specific type of OS. CIOs have taken different approaches to address this issue. Rao has gone about implementing his mobility app aimed at only one smartphone segment. On the other hand, Venkatakrishnan states that once his mobility solution is completely implemented, it can be accessed through all mobile devices and OSes.
expected benefit already achieved benefit
customers can use to view—via a video—how their vehicles are being manufactured. The user can log on and see certain stages of the vehicle manufacturing process—the stages that the user can see are already pre-decided by the company. For this, IP-enabled cameras have been installed at the required locations within the manufacturing plant. “Say, you have booked a red colored XUV, and at 11 o’clock the vehicle is going to get dropped on the TCF (trim, chassis, final assembly) line. You can login to the system and actually see—for three to four minutes—how the vehicle is passing through the various stages of the TCF line where we will show how the engine gets fitted, how the final polishing happens, and how the quality check happens,” says Venkatakrishnan, adding that the project is in a proof of concept stage. While the aim is to provide the customer with the ability to see their vehicle at the prescribed manufacturing stages in real-time, initially the company plans to use an offline archival storage mode wherein the relevant manufacturing stages of the vehicle are pre-recorded and stored for the customer to view later on. This facility will only be available for the customers who buy premium vehicles.
Error in Connection
The advent of mobility will force companies to devise new IT security policies. In fact, this is one the main challenges CIOs think they will face when implementing a mobility solution. JK Tyres’ Sharma considers securing data as one of the challenges he will come across in deploying his mobility solution. But he is planning to put some controls in place. “Once we make the solution available, whatever applications which need to be accessed, will be accessed through the cloud. The salesforce will see the required information, but they won’t be able to edit that information,” he says.
Looking at the advantages that organizations have reaped or hope to leverage, it’s easy to see that mobility isn’t just a stylish trend to implement. It actually delivers solid business value, be it in terms of increasing productivity or improving customer engagement. So when mobility comes calling at your doorstep, don’t turn away. It’s a call you don’t want to miss. CIO
Eric Ernest is correspondent. Send feedback to email@example.com
Vol/8 | ISSUE/03
REAL CIO WORLD | J a n u a r y 1 5 , 2 0 1 3
it doesn’t mean that CIOs will have an easy time getting the necessary funds or support from management to drive the project. Out of that. “Unless you’ve seen it or worked with it (BI) before. learnt.net i ROAD tO 2013 BUSINESS INTELLIgENCE KICKS DOWn rESISTAnCE 2013 isn’t the first time business intelligence has been a top priority. 2 0 1 3 | REAL CIO WORLD WorldMags.Cover Story The Year Ahead WorldMags. However.” Part of the challenge is that business intelligence and analytics projects are seen as expensive. 56 percent say that they expect to complete their business intelligence and analytics projects within the next 12 months. another 30 percent of CIOs say that one of the key barriers to BI is that it has no clear ROI. almost 90 percent of Indian CIOs are at varying states of implementing—or are in the process of implementing—a business intelligence solution. 52 J a n u a r y 1 5 . just because BI seems to the in-thing. They were not able to touch or feel the benefits. it was more theory for users. The process was protracted and it took a long time to take the decision to move ahead. According to the State of the CIO Survey. given the amount and the rate of data generation. Fortunately.net Vol/8 | ISSUE/03 . They were uncertain about whether the solution would be as beneficial as planned. When she proposed a business intelligence solution to optimize the airport’s operations by monitoring key performance metrics—a project that is currently underway—she had to wait six months for the necessary approvals to come though. it is incumbent on enterprises to use data to gain insights and stay one step ahead of the competition. that’s what 49 percent of CIOs report in the State of the CIO Survey. And while many think of a BI project as a sure way to drive business. VP-IT. BY ERIC ERnEst In today’s fast-paced digital age. but it could be the year it will actually be implemented. This was a lesson Meenakshi Agrawal. CIOs are stepping up to the challenge. This is what Agrawal did. “It was quite a tough battle. a sure sign that CIOs realize the power—and the need for—business intelligence. It helps for stakeholders to be able to see how the solution will work to get them on to invest in BI.” she says. Mumbai International Airport. “We had to have a number of demos by vendors. based on screenshots from vendors. We asked them to take our data and put it into their tool and allow users to see their own 56 % Of CIOs expeCt tO COmplete BI PROjECts In the next 12 mOnths.
when making reports the MIS team will have to work through Excel and this leads to a situation where. none that tally with another. business head. there are the various departments within an enterprise. he says. “The biggest challenge (in a BI implementation) is setting the right expectation.WorldMags. the majority of Indian organizations.” says Agrawal. For example. which raise security concerns because they could be copied. as with that interpretation comes the interpretation of granularity. who is also looking to optimize his operations using data analytics as a tool—he plans to set up an algorithm that will automate and increase the efficiency of the booking process—went about getting buyin using another way. 2 0 1 3 53 Most of the time. helped build greater acceptability in rolling out bigger implementation across the board. BI is misinterpreted as MIS. “ there are multiple versions of the truth.net meenakshi Agrawal. data being manipulated. use spreadsheets or Excel to share BI or analytical insights. According to CIO What is it Good For? Trying to gain a deeper insight into data can be quite problematic for a number of reasons. Nilesh Sangoi. Meru Cab Company. as the granularity of the information that is requested increases. wants to use business intelligence to optimize the airport’s operations by monitoring key performance metrics. BI is beyond reports. “Most of the time.” says Veneeth Purushotaman. research. 74 percent. leading to a point where performance could fall below a user’s expectations—if they aren’t expecting it. People interpret reports at the highest granularity. BI is misinterpreted as MIS. mumbai International airport.” In Agrawal’s case. the request to get a report on a certain category of information would be done as and when requested.net . in an adhoc manner. People interpret BI as reports. BI is not just reports. as Purushotaman puts it. for which analytics was used extensively. First. HyperCity Retail. BI is not just reports. The Report Mentality Another thing that CIOs who want to implement business intelligence should be prepared for is expectation management. And that leads to another challenge: The confusion over what BI really is. Normally the MIS team worked manually with Excel sheets and prepared graphs as required. there was no easy way for management to know the rate at which cargo imports/exports were growing or trends in passenger loads. BI cannot be at the highest granularity. vp-It. In this way stakeholders felt more comfortable. Another benefit of using BI is that it gives users “the freedom to make whatever report REAL CIO WORLD | J a n u a r y 1 5 . was an issue that was identified for resolution by opting for BI solution. This is the background to us creating a dashboard for senior management with all the data coming together in ways that were easy to slice and dice. What he means is that the performance of a BI solution will degrade.” says Agrawal. The reporting mentality is not easy to get away from given how entrenched Excel is within most organizations.” says Purushothaman. That is the first disconnect. CTO. BI is beyond reports. For Purushotaman. the fact that a lot of reports were Excelbased. This. technology & supply chain. he ensured that for each of them proof of concepts were carried out by running controlled experiments and demonstrating the benefits from the projects. He says to get approvals for 20 mini-projects. Vol/8 | ISSUE/03 WorldMags. it has to be arrived at the highest granularity. So. “We didn’t have much historical MIS analysis available on the fly. each with its siloed data.
wherein different officials can then see all the necessary information on a “dashboard without having to request for separate reports (from various departments). MIAL users found spreadsheets / microsoft excel 74% 5% that information was being fetched in too slow a manner for their reports 73% 5% liking.” says Purushotaman. according to Purushotaman. CIO explaining to stakeholders how a system will actually work.or tablet-based) 9% 48% where stakeholders decide that the dashboards and data visualizations system is too clunky and call for its termination.” says Purushotaman.Cover Story The Year Ahead WorldMags. data availability and performance. When such steps are not taken.” she says. But the biggest benefit of using BI. Keep them informed very clearly on Eric Ernest is correspondent.” Agrawal also looks to benefit from “enabling a one customer view” of all the required information. they wanted to close the project on account of this Top Barriers to BI and Analytics performance level. 2013 intelligence solution is very important factor to consider when could be the year of business intelligence. In fact. Send feedback to eric_ernest@idgindia. no clear rOI 30% Despite these challenges. a situation Agrawal embedded BI 9% 37% almost found herself in. scorecards 23% 27% When the first tests were being dashboards 36% 21% carried out. says Agrawal. is that “by having a data warehouse you get to put out one version of the truth. When you have MIS there are Excel sheets sitting at very employees system and there are a million versions of the same data.net . and while they software licenses are too expensive 49% are still facing a few performanceIntegration/compatibility issues with existing/ 44% related challenges. a single version of truth that everyone sees. data quality problems 58% But luckily she dodged this particular bullet. “Make stakeholders understand there is a lag and it takes time for information to be shown. Agrawal is multiple platforms hopeful that they will move ahead ease-of-use challenges with complex 38% according to plan. Current Planned you can end up with a situation mobile (smartphone.com WorldMags.net How Do You Share Analytic Insights Within the Organization? they want. there’s no denying that Indian enterprises Raring to Go Source:CIo research and their CIOs are determined The performance of a business to own the benefits that come with business intelligence.
and industrial products. however. Here are some of the benefits that four companies—that are already using or planning use big data technologies in the coming year—see from their big data initiatives. 2 0 1 3 55 . much of that data wasn’t structured. We required a more holistic view.” says Amarjeet Singh. No matter who you ask—analysts. CIO. According to State of the Indian CIO Survey. those that generate data by the petabyte. “GE’s financial needs for big data were huge. The data challenges of most companies. and the defects that surface on a daily basis. it has made its way to one of the top technologies that Indian CIOs plan to implement this year. nor was it leveraged in the most effective manner. pale in comparison to those of some other companies. water processing and household appliances to medical imaging. joining the ranks of more established technologies such as mobility or business intelligence. power generation. Until two years ago though.WorldMags. 40 ROAD tO 2013 % Vol/8 | ISSUE/03 WorldMags. or technology providers—they all agree that the challenge of data growth will only get more accentuated during the coming year. GE produces as much data as a small country. BY sHuBHRA RIsHI The doomsday scare might be over. so we set a milestone around big data. General Electric India. When you have a business with a long fail-cycle. In fact. But there’s another threat lurking within enterprises: The data beast. you need to look at data across multiple years. 40 percent of Indian IT leaders plan to implement big data analytics over the course of this year—while 16 percent say they are already in the process of implementing it. BIg DATA’S BIg PROMISE TAKES OFF Streamlining the Business and Improving Research With diverse businesses ranging from aircraft engines. CIOs.net REAL CIO WORLD | J a n u a r y 1 5 . Which is why the multi-billion dollar multinational decided to create a separate team—and assigned a dedicated leader—to spearhead a big data initiative. Of CIOs plan tO ImPLEmEnt BIg DAtA analytICs Over the COurse Of 2013. That’s probably why despite the immaturity of big data (the industry still can’t decide whether the term ‘big data’ represents the problems that come with large amounts of data or the solution set to leverage it) it’s getting plenty of traction among IT leaders.net The Year Ahead In Search of 2013’s BIg PROFIts Big data’s ability to deliver competitive differentiation and lower costs are attracting large numbers of CIOs. business and consumer financing.
thereby ensuring that it does not remain on the ground—where it isn’t making any money—for too long. The idea. By Q2 of 2012. CIO. We need solutions that hospital. “For big data and organizational data has run into petabytes. VP-IT at the be sufficient to analyze this kind of data. Its business transformation and intelligent information from patient data for the purpose of research big data project could go a long way in helping it reach that target in the near future. General electric India. And the outcomes planning to invest more in the it has seen have driven it to pump more technology. our requirements for creating vast manner. Trends such as how we are doing in our software business came out of big data. with radiology creating a bulk of its unstructured data. in order to drive decisions that storage space for medical records is also growing by the day. 520 nurses analyzing it at the right time is essential. 2 0 1 3 | REAL CIO WORLD WorldMags. executives hope that in the future big unstructured data streaming in from its highly successful social data could lead them to the Holy Grail of business: Competitive media strategy. is to be able to analyze and predict the spare parts required to service an engine even before an aircraft lands. is to approach the The big data bug hasn’t only bitten extremely large companies problem using the emerging tools in big data analytics. it predicts that big data technology could result in a 5 and consumer lifestyle—create data in the range of several percent cost reduction from better flight planning and operational petabytes. lighting 56 J a n u a r y 1 5 . analytics solutions to work. says Amarjeet money big data’s way.net Vol/8 | ISSUE/03 . And it has data streaming in from as many 18 market share and profitability. Gopinathan. big data is being seen as a game-changing asset.Cover Story The Year Ahead WorldMags. There are plenty of plans in GE’s big data pipeline. Its three highly-successful businesses—healthcare. way to extract intelligence out of data that large. we started seeing results and based on these results we will be investing more in the future. like GE.G.” he says. to the right business people. As the world’s biggest lighting manufacturer. Philips has put in place an organization-wide business changes. Based on its big data initiative. And why shouldn’t it? According to GE’s Industrial Internet report. According to Rajesh Batra. “We started our big singh. It’s also percolated down to organizations like the Kokilaben “Conventional data warehousing solutions arep not going to Dhirubai Ambani Hospital. one that has ensured 150. Philips isn’t the only company that wants to employ big data to help it drive sales and acquire greater market share. TVS’ social media page for big sellers like Scooty Pep and Apache.000 crore) a year—from a transformation project that’s being led by its global CEO. GE is betting big on big data. This could help us gain and 200 paramedics. says Singh. Philips India. GE started on its big seen from using big data. for instance. can do parallel processing and provide relevant data in a timely Not only is patient data growing.” says Batra. “It’s a reality. but it’s doing stuff right now that has the potential of saving the company billions. data journey in a huge way in 2011. the company plans to increase largest consumer electronics producer. GE implemented a tool that monitors different parts of an aircraft during take-off. Press reports of the company show that Philips is targeting sales According to Batra. the hospital is aiming to use analytics to draw growth in the range of 4-6 percent. 103 full-time doctors. and then shares that information with the ground maintenance crew. getting visibility to the right data and The hospital has over 750-beds. The only single business. even in a sluggish economy. TVS Motor Increasing Market Share Company’s big data challenge is to find meaning in the surplus of At the 121-year-old Philips. it’s data journey last year. and Europe’s According to CIO T.net Based on the success Ge has According to Singh. That’s $8 billion (about Rs 44.” departments.000 likes and comments on differentiation from new products. Since will influence business parameters and performance. Dhandapani. senior director-IT.” says Sreeji the deployment of a common hospital management system last year. Philips generates tons of market share and wants to leverage data from mediums such as data.
WorldMags. R&D. collated and data normalized. it’s not enough to just studies. According to CIO and training. tremendous upsurge in receiving timely feedback from customers Like Gopinathan. it has ramifications for big data.” says Singh. etcetera are run. It’s important that the Allows companies to streamline different metros and locations to gather underlying transactional systems and the costs information.” he says. Not bad for a new kid on the block. We augment that talent with external technical expertise. As a result of this implementation. and it’s helping lower both the it’s changing. “We have introduced will generate huge amounts of data. CIO Another challenge that Gopinathan says companies going down the big data path need to be prepared for is amount of preparation Shubhra Rishi is correspondent. adding that the success of the help. and the rest were trained internally for the initiative. “If we look at At TVS. and deliver it to business processes that run on the systems Helps introduce relevant businesses. “We have placed a lot of focus on hiring With results like that it’s not hard to see why there’s so much internal domain experts and are arming them with tools. resources interest in big data among Indian companies. But one of the challenges in the way is finding and nourishing the project will propel an investment in big data.” observed. The entire process took between are streamlined. “For big data and analytics used to invest heavily in market-focused solutions to work. 30 percent of Indian CIOs say their companies rate their where necessary. Concepts like social listening. This has reduced latency by 50 percent. collate it. mobility cost and the time it takes to do market research. and usually research is a trend that Gopinathan has they are not effective. But they worked have increased considerably. Dhandapani has already created a project that applies the way that functions like marketing. The company hired 30 percent of its interest in analyzing big data between 4-5 (on a scale of 1-5.” says Dhandapani.net . and ground work needed before big data Earlier for instance. in which executives travelled across have the solution.com WorldMags. and the manufacturer. Dhandapani thinks big data technologies can for TVS’ products. intelligence to the feedback it’s getting. their way through the problem. with 5 workforce from outside who were trained in different analytical tools being extremely interested). a handling so far. Send feedback on this feature to shubhra_rishi@idgindia. Dhandapani says product sales That’s a challenge Singh says they faced at GE. much more than we have been a pilot involving analytics. sales. research. before analytics Drives up market share Using social media in areas like market could give meaningful results. Or else there would be tons of products to the market three to six months and incurred a huge cost to systems where data needs to be collected. crowd-sourcing.net The Big Data Advantage The Year Ahead Facebook and Twitter to help it get there. the auto manufacturer can take off. and he says. talent and resources the business will need.
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” says Siddharth Pai.” explains Pai. According to the survey. Experts like Pai believe that the coming year will see some new trends emerge and some old philosophies becoming redundant. And most CIOs don’t realize that finding the right vendor. which used to be synonymous with outsourcing. “How much is enough?” If you are among the 48 percent of CIOs who. However. 48 % 60 J a n u a r y 1 5 .Cover Story The Year Ahead WorldMags. “Sourcing is a business tool. 57 percent of CIOs believe that smart sourcing will help them gain access to world-class capabilities. “The established view was that you need to have a large cost differential.net h Making Outsourcing Work in 2013 BY Debarati Roy ROAD tO 2013 The sOuRCE OF SUCCESS There’s a significant rise in the number CIOs who want to outsource their IT. contrary to commonly held notions. It is just the beginning. outsourcing is not the end of all your problems. However. are planning to invest in outsourcing significantly in the coming year. Of IndIan CIOs are plannInG tO OUTSOURCE 40 PERCENT and mOre Of theIr It In 2013. partner and president. in India there isn’t much offshore cost advantage to be had. But it needs to be done right. and making a sleek SLA. more than just quantity. This makes it prudent to re-look at what constitutes your outsourcing strategy.net Vol/8 | ISSUE/03 . outsourcing isn’t about lowering costs. nabbing the perfect deal. One thing has become clear. ISG Asia Pacific and an outsourcing consultant. it is also a question of quality. is not the end of it. Cost savings. it is likely that you will find that phrase under your breath quite often in the near future. 2 0 1 3 | REAL CIO WORLD WorldMags. 63 percent believe that it will allow them access to new technologies or services without having to worry about the associated challenges of skill set acquisition and retention. according to the State of the CIO Survey. with only 53 percent of CIOs citing it as a reason to outsource. has slipped to third position. Thankfully more CIOs are becoming aware of the fact that cost arbitrage is a complimentary benefit and should not become the focus of an outsourcing strategy. Because.
Sourcing decision makers should strongly resist the temptation to shortcut internal preparation. having a partner who can help you deliver projects faster and can pack in that bit extra with changing business expectations is a must. has outsourced his entire facility management services (FMS) and has about 30-40 people working under FMS. But in an intangible way. outsourcing’s biggest strength is that it will help you to gain capacity. not price driven. “I can put my own people there and maybe I will be able to reduce some cost in a tangible way. The connection between internal preparation and successful sourcing outcomes has been proven before. LG. Prasanth Puliakottu. Don’t shortcut internal preparation and strategy setting. when businesses want quick and easy solutions. The decision to outsource will keep your nose to the grindstone. Towards that end. mobility and big data.WorldMags. Some CIOs even prefer to bear the same cost for outsourcing as keeping things in-house just to keep themselves at bay from the nonproductive routine jobs. Some Indian CIOs have even spent up to 18 months mapping out their company’s entire IT and enterprise architecture to find existing gaps and priority areas. Most CIOs want more from their partners than just a quick boost to the bottom line. Puliakottu is categorical that while choosing a partner his focus is not as much on cost as much as it is on a partner’s VAS capabilities. And that enables to make more flexible SLAs. Daya Prakash. It didn’t take them a lot of time to develop the application and also gave us a cost benefit over getting someone else to develop that app for us. Quest diagnostics. In 2012. “Even if the cost arbitrage is not that huge. The phlebotomist is equipped with a handheld device which has a small bluetooth printer attached to it which can issue receipts and barcodes to be stuck on sample vials instantaneously. when Arun Goyal. In today’s scenario. virtualization.” he says. “With disruptive technologies like the cloud. “Our partners who developed this application were well versed with our domain and core application know-how. But a little help from the experts can definitely help. believes that saving costs shouldn’t be the primary motive of an outsourcing strategy.” Goyal says. and give them more business flexibility. 2 0 1 3 61 Vol/8 | ISSUE/03 WorldMags. I will pick a vendor who can add value. Be value driven. director-IT.net . For example. it underlines the importance of approaching outsourcing fully prepared. Your preferred reason for outsourcing could be any of the above. and Forrester data shows that outsourcing decision makers find it beneficial to devote even more effort to internal preparation and strategy setting. head-IT. and lets partners handle commoditized services. It helps the CIO handle strategic imperatives.” says Pai. The system helps the people in the lab plan their schedules better and saves Quest man-hours and human errors that stem from multiple points of data entry. CIO at Sterlite Technologies. says it’s important to talk frequently to outsourcing providers because you can unearth new ideas. needed a mobility solution. Quest Diagnostics.net Arun goyal. Quest came out with an application which allows a phlebotomist (the person who collects samples) to take Quest’s services to a patient’s doorstep. he decided to approach his partner who manages all the company’s core applications. REAL CIO WORLD | J a n u a r y 1 5 . but the one thing that most CIOs and experts agree upon is the fact that it’s not done easy.” he says. CIOs should not be looking for vendors or service providers but strategic partners who can help them innovate. here are the eight commandments of outsourcing. That might seem like a long time. capabilities and scale. Look for value-added service. director-It. me and my lean team will lose a lot of precious time dealing with the routine all over again. This level of preparation also ensures that CIOs are more clued into what their organizations will need a few years down the line.
” he warns. And that’s not even accounting for an attorneys’ billable hours.” says Pai. Puliakottu didn’t have to go through the trouble of developing a mobile solution for the company’s e-mail. others are gung-ho about the single vendor approach. the hierarchical structure or general rules that many of us just take for granted. A consultant brings legal and other expertise that many CIOs might not have. A lot is lost in translation. “Google is my partner for outsourcing the hosting and management of a utility service such as e-mail.” says Pai.” Goyal explains. CIO Debarati Roy is correspondent. it is advisable to engage a consultant at the very least to incorporate current market intelligence and pricing. consult later. “In the past. the baggage is off your back. “While I continuously keep my partner updated on what is happening in the industry. Puliakottu had accumulated a bunch of partners and is now on a consolidation drive due to manageability issues. Being a part of strategic meetings will help them get a clearer idea of what the business wants. It is an age-old topic that attracts extreme polarities in view. A commonly held notion is that once you have outsourced. they keep me informed about the new technologies and how these can possibly help us make a better organization. so why would do it to your outsourcing contract? The pace at which technology and business changes makes it imperative for CIOs to ensure that their outsourcing contracts are not set in stone for long periods.” Goyal suggests. But if leaders aren’t careful. “Make use of your partner’s subject matter expertise. I’ve seen even seasoned outsourcing veterans failing to adhere to basic etiquette when on a call with our headquarters in the US. You wouldn’t create longterm standing orders on your financial portfolio.” he says. At one point we realized that outsourcing this function was proving to a more expensive affair than bringing it back in-house.. The question is: How long should a contract be in force before it is reviewed? Three years.net Interest in Outsourcing Rises Outsourcing. “My colleagues in the US take these things very seriously. Some of the bigger MNCs have built that kind of capabilities. He says that these conversations can be highly informative. so choose your vendor strategy wisely. “I sit down and talk with my vendors three times a day on average. Raising the flag on-time at deals gone sour is a wiser option than waiting for a miracle to turn things over. Goyal had outsourced his managed services for hardware support for desktops/laptops. Goyal decided to go down the single vendor route. and pick up those he thinks can give the organization gain competitive advantage. say experts. who remembers a lot of background noise coming from the outsourcers end. but make sure you’ve ﬁrst introduced them to the general rules your company follows. not just mere brokers of services. but how do you find a partner that can do it all?“I tried to narrow down to the best in the lot and then look for the one partner that could ensure end-to-end delivery. engage your partner as well. That might seem like holding the reigns too tight to some of the CIOs. “The skill sets required for this profile is not difficult to find. partners can become a big challenge. Ensure that you have introduced them to protocols your organization follows. Make your partner you buddy.. Remember. Keep SLA’s revocable in short intervals. 62 J a n u a r y 1 5 . Pick up the phone and talk to your vendor sometimes even when the alarm bells are not ringing. “Seamless integration of 10% Bringing your partner to strategic business meetings is a good idea. less than 10% 11-20% 21-50% 50% and above 2010 24% 13% 33% 29% 2011 26% 16% 39% 19% 2012 18% 18% 37% 26% 2013 Est 13% 42% 34% Source:CIo research At Sterlite. While some IT leaders swear by bestof-breed.net Vol/8 | ISSUE/03 . Send feedback to debarati_ roy@idgindia. “Though there are various templates available for sourcing agreements. One way to ensure you don’t fall into this trap is to bring in a legal and technology consultants only after you have had a go at creating a blueprints by yourself first. it’s never too late to pull the plug.” says Goyal. Bring your partner to strategic business meetings. But don’t be in a hurry to usher them into your conference room.” he says. but being a HIPAA compliant organization means that I cannot take any chances with security and compliance. So when business and IT sit down to chart out what the business needs. And Google has an existing robust mobility platform for e-mail which came as a value add for us. Decide on a vendor strategy. It also enables them to offer suggestions and feel more part of your organization. the cost of third-party assistance in setting up an IT services deal can quickly spiral out of control. DIY ﬁrst.com WorldMags.” says Goyal.” Goyal says. Restrain from developing a myopic focus of concentrating on just what you have outsourced.Cover Story The Year Ahead WorldMags. “Trying to renegotiate once more with the partner could be another option. because it takes about that long for a new technology takes to develop to its full potential.” says Goyal. Over the last two years of outsourcing. 2 0 1 3 | REAL CIO WORLD LG’s Prakash says that regularly keeping in touch with his partners and the entire technology/service provider community helps him keep a tab on new technologies.
CRISIL. will compel organizations to turn to enterprise social media. “We are trying to use social media collaboration at work. By Eric Ernest 2013 could be the year of enterprise social media. thereby quickening decision making. “(With this solution). it allows an increase in staff productivity.” That’s a benefit that Sebastian Joseph. 30 percent of Indian CIOs were not interested in implementing a social media solution. according to 50 percent of CIOs.WorldMags. DDB Mudra takes it collaboration seriously and begun integrating a Facebook-like. beginning to implement enterprise social media solutions. that number had fallen to 25 percent.net The Year Ahead CollABorATIon ImPEtus Enterprise Social Media gets Buy-In Shrinking business horizons and a focus on keeping costs low. 2 0 1 3 63 . Because it fosters collaboration. 40 ROAD tO 2013 % Vol/8 | ISSUE/03 WorldMags. This is one of the reasons Ramnath Iyer. give them more access to common resources on the network. in-house-made. According to a survey of your peers. Reaction has never been more critical than it is today. but surely.” says Iyer. and promote collaboration. enterprise social media solutions improve information sharing among employees. According to the survey. CTO. “The number one benefit I wanted to derive is true Of CIOs expeCt tO COmplete theIr EntERPRIsE sOCIAL mEDIA InItIAtIVEs In 2013.net REAL CIO WORLD | J a n u a r y 1 5 . The State of the CIO Survey found that back in 2011. So is the ability to do more with fewer resources. EMS solution in 2010. the business horizon of their organizations has shrunk to below six months. the number of Indian CIOs looking to implement such a solution has increased from 15 percent in 2011 to 40 percent in 2012. DDB Mudra Group. It will help augment productivity and efficiency. As a creative agency. an advantage that cannot be trivialized at a time when. In the 2012 edition of the survey. but don’t take our word for it. We will have an increased exchange of ideas among employees. So what’s behind this uptick in interest? For one. CTO. The falling number of IT leaders that are opposed to enterprise social media (ESM) is only one side of the story. can testify to. Indian companies are slowly. so that people can share what they are working on and also collaborate to solve problems. we will get employees to interact better with each other. is looking to implement ESM in the coming 12 months. That’s another advantage ESM offers.
irrespective of device type or operating system. “We need a seamless solution for people to connect to each other. an ESM implementation requires serious IT governance policies Paresh Pujara. enabling a seamless flow of data from the chat engine to the company’s ERP system. and once signed in. For those who don’t buy the enterprise social media pitch. Pujara echoes that sentiment. He also ensured that the solution was available on the multiple devices that staffers use.net surrounding security and compliance. etcetera). pointing to the fate of the pager. Having implemented an earlier in-house portal and knowledge management system— both of which “failed miserably”—Joseph is fully aware of the importance of getting users to adopt an ESM solution.com 42 J a n u a r y 1 5 . banks.” he says. Ideation is what matters most in our industry. Iyer adds that the biggest challenge he foresees in implementing this solution is not the implementation per se. To make sure his ESM tool was accepted by his employees—who are about 28-29 years-old on average—he made sure that it had the same ease of use they experienced with social media platforms like Facebook. Then there’s the bar that Facebook’s set. he says.” he says. will be part of the overall enterprise solution. At CRISIL. which is present in multiple countries. Eric Ernest is correspondent. Adani Group. Once you get into that then you get all the by-products of collaboration.” CIO collaboration. say within next 10 years. has plans to integrate chat with the company’s erp. but we are confident of handling them. Among other things. There is a growing number of CIOs who believe that enterprise social media could well replace today’s clunky communications tools like e-mail. Send feedback to eric_ ernest@idgindia. There are minor challenges. recounting how he got the current ESM project off the ground. So Joseph.net Vol/8 | ISSUE/03 . Iyer realizes how important it is for his ESM tool to keep up with social platforms employees use outside work. “The intent is to give an interface like that (of a social media platform like Facebook) and customize that interface for the collaboration requirements that we have. Pujara is also looking to integrate a chat functionality which the company uses to collaborate with partners (customers. the current e-mail platform will cease to exist. group CIO. that it’s easy to see how it could replace e-mail as the preferred form of communication. he says. who says he plans to get that done by using Microsoft suites. Group CIO. Already. tested his ESM with his 50-member pilot team based in different parts of the country. an employee can access any of the enterprise applications that are integrated with the ESM solution.” says Pujara. Currently this project is in the design phase. adani Group. if he wants them to use his internal ESM. Those learnings didn’t stop him from further testing how people across different locations could connect with each other.” says Joseph. Joseph’s experience confirms Iyer’s beliefs. for instance. Now an idea can come from anybody—that’s the primary objective. “The first and foremost challenge was adoption. The solution also has a singlesign-on facility. 2 0 1 3 | REAL CIO WORLD WorldMags. who was based out of Bombay. but in getting employees to accept it. is being used so extensively. and will remove delays and other documentation challenges. vendors. Take the Adani Group. The chat application. An ESM tool also helps with one of the side-effects of doing business in today’s flatter world: Geographical dispersion. For Joseph that reality isn’t too far in the future. and social media in general.” says Paresh Pujara. it could be time to re-look their assumptions.Cover Story The Year Ahead WorldMags. Making ESM Work Companies that want the benefits that come with ESM need to be ready to do more than talk. “We are at an advanced stage of finalizing the design for the data integration layers. “It is a matter of time. like what happened to the pager Industry a decade ago. He foresees that this process automation will reduce the manual challenges that exist today. his ESM.
Asst. Leading with Performance: The session will examine how CIOs can deliver programs which result in shorter ‘time to market’ and tangibly contribute to business results. Emerging Technologies. Of Strategy. this session will help CIOs understand when a situation is truly ‘transformational’ and what they can do remain relevant and become successful through these situations.net WHEN IT MEANS BUSINESS IT departments have fast evolved from business enablers to business drivers. Ph. this business conference for IT leaders has been designed to focus on the business value of IT. Leading with Transformation: Lead by a global practitioner and IDC analysts. All this and much more. Prof. With increasing demand from CEOs and board members for measurable value of IT. IDC India Event Organisers ENTRY BY INVITATION ONLY To Request For An Invitation. real-life case studies and research findings. THEMATIC AGENDA FOR FOCUSED DISCUSSIONS The conference is designed with dedicated themes to focus on the impact of technology on your business.WorldMags. IDC India Jaideep Mehta VP & Country GM. EMEA AstraZeneca (UK) INSIGHTS FROM IDC DATE & VENUE 6-8 March 2013 | Hyatt Regency. GLOBAL INSIGHTS David McNally IT Executive Advisor.D. With an impressive lineup of international speakers.net . IDC India Sanchit Vir Gogia Principal Analyst. Leading with Innovation: In this session leading academic and IDC analysts will present a framework for innovation encouragement and innovation management. Visit www.in WorldMags. The big question staring at CIOs today is ‘How can they make this transition successfully?’ Find the answers at the 2nd edition of CIO Summit. IDC (USA) Ankush Chopra.ciosummit. Pune Shalil K Gupta Consulting & Insights Director. this residential conference will provide you with all the answers to make a successful transition from business enabler to business driver. at the CIO Summit 2013. IDC India Venu Reddy Research Director. At the conference. you can also meet and interact with some of the brightest minds in Indian IT and exchange ideas and best practices. Driven by IDC & IDG. Babson College (USA) Prashaant Huria CIO. it is now widely recognized that IT needs to step up and drive the business.
2 0 1 3 | REAL CIO WORLD with your money was hard enough. This was something the Securities and Exchange Board of India (SEBI) acknowledged. B Y S H W E TA R A O Stock broking is like watching a thriller. There’s a climax every second.net FAST MONEY The world of stock broking runs on one word: Speed. Kotak Securities strove to change that and. you’d have to take a leap of faith and play the waiting game. If trusting a broker 66 j a n u a r y 1 5 . but manual processes could play spoilsport and derail business. That’s why for broking firms—and investors—time is literally money. round-mouthed landlines—the world of stock broking was like an Indian soap opera: Slow. waiting for hours to know your money’s worth was overwhelming But stock broking was always about speed. To get the best deal. But a few years ago. WorldMags. when stock brokers traded cross-country—over old-fashioned.net Vol/8 | ISSUE/03 .WorldMags. dragging and dull. giving competition an opportunity. created an industry-first. on its way.
It is a differentiation factor for every brokerage firm.” explains Kamath. This was a fairly manual process. “Speed is sometimes measured in millionths of a second in the trading business. Need for Speed Fortune is fickle. eating into our profits. To execute orders quickly.net Securities And in August 2010. Trading algorithms. Kotak Securities. It created latency that resulted in huge losses.Case File | Kotak WorldMags. The best options would be either on the NSE or the BSE—a decision brokers like Kotak Securities execute on behalf of the investor. speed is crucial both for investors and brokers. 2 0 1 3 67 Vol/8 | ISSUE/03 WorldMags. and help customers stay in the black. it favors the fastest—not the bravest anymore. An investor wanting to trade a security is always looking for the best possible price. In the broking industry. network servers at the trading venues. Kamath turned REAL CIO WORLD | j a n u a r y 1 5 .” says Trivi- kram Kamath. like a few typical Asian markets.net . Kamath knew he had to change the way they worked. Finance and Technology. ” he adds. from a competition standpoint. EVP and head-Operations. “Every aspect of the trading process must be extremely fast and synchronized. and the order-routing system must be fast and flexible. But how did they work? India. chances are that the order doesn’t go through. To start with. “If the prices change by the time orders were executed. apart from being agile. And Kotak Securities grabbed this opportunity with both hands. has its stocks listed on two different exchanges. That’s why Kotak Securities quickly jumped to adhere to SEBI regulations and Reader ROI: The advantages of being an early-adopter Why user buy-in is important What to watch out for when following regulatory mandates gain a competitive edge. it made it mandatory for stock broking firms to provide their customers with an automated trading facility that would speed up the trading process and help investors seal the best deals.
and capability. asking rate—are automatically retrieved by the Smart Order routing system (SOr). for example—are manifested in the form of algorithms that sell or buy shares at the best price. And that it has. This manual process was time consuming and errorprone. also. our retail clients will be able to savor an industry-first facility that allows them to monitor the order book of multiple exchanges automatically and quickly execute trade at the best price. speed. the project on its own wasn’t very capital-intensive. SEBI’s approval within the stipulated period of 30 days. “In an environment where we have multiple exchanges. 50 D E C E M B E r 1 5 . “With SOR. This is the best thing that has happened in the BFSI sector this decade. based on standard algorithms by SOR. who in turn manually inputs various factors (mentioned by the investor in Step 1) into the system. Also. EVP & Head Broking. NSE or BSE—based on price. To ensure the project stayed on track. and other factors as demanded by customers. As per industry regulations. With immense competition in the stock broking business. Kotak Securities has become the first Indian brokerage firm to offer the SOR facility to its retail customers—a feat that was by no means easy to accomplish. This decision is taken independently and impartially. we were focused on providing a transactional interface which is easy for investors to use. SOR has provided the company with a much-needed competitive edge. After. Kamath identified a third-party auditor for system and software assessment. Today. “Auditors are chosen from the list of approved system auditors released by stock exchanges.net Vol/8 | ISSUE/02 . The SOR is required to handle numerous trading strategies and parameters. Kotak Securities to smart order routing (SOR) technology. 2 0 1 2 | REAL CIO WORLD WorldMags. prevalent market rate. This makes the process more accurate as there’s no need to manually input the same data. The system’s decision process depends on factors like: Historical data.000 per desktop per month. This gives the investor more power and eliminates opaqueness from the system. leaving no room for error. an investor’s loss or gain heavily depended on the broker’s speed. cost. And that could have derailed the project.” says Kamath. Gopkumar. Kamath was left with no option but to shoot in the dark. Gopkumar. we carry out Smart Trade Secret BEFORE SOR STEP AFTER SOR STEP Investor inputs stocks 1 Investor identifies stocks to trade on Kotak’s website. The company will complete the second phase of the project by March this year. and customer specifications. Without an industry prototype to match up to. manually calculates the best possible buy/sell rate and proceeds to trade.000-10. B. For example. Kamath’s first step towards SOR was to apply to the respective stock exchanges. only the broker was aware of the stock prices and he traded on the investor’s behalf. Spends 10 minutes inputting indicators like exchange type. 1 STEP 2 he wants to trade on an interface in Kotak’s website—a process that takes two minutes. The order is notified to one of the advisors at Kotak Securities. EVP and head -broking. The hardware cost can be approximated to about Rs 3-4 lakh. STEP 2 Other parameters—exchange rate. SOR would help the company’s trading engines to systematically choose the execution destination—where investors would like to buy or sell. In the Red Creating a first-of-its-kind can’t be achieved overnight. detailing the company’s interest in implementing it. asking rate. etcetera. while the software may cost up to Rs 8. These factors—speed and cost.” says B.Case File | Kotak Securities WorldMags. Stocks are immediately traded in real-time with stock prices being transparent to the investor. Kotak Securities. This made the process opaque. This is easily the best thing that has happened in the BFSI sector this decade. we provided a transactional interface which is easy to use for investors. It needs to dynamically change with every new order and constantly evolve with trading strategies. a Kotak Securities client lays down a set of rules according to his requirements.net In an environment where we have multiple exchanges. making manual intervention irrelevant. STEP 3 Kotak’s stock advisor queries for prevalent market price. integrity.
” says Kamath. “An SOR order consists of a whole bunch of information from historical data such as real-time records and time stamps. SOR saw a late start because SEBI had asked stock exchanges to set up systems that time stamp their market data values within three months from the date of SOR implementation. the other is okay with receiving online approvals. But that doesn’t mean it’ll stay so forever. only about 155 users have applied for it. This was an impending danger for Kotak Securities. Kotak Securities Fast Forward Today.” This approval form states that the customer is okay with trading on the SOR system. “Every SOR order is assigned to a unique identification number (UID) and data concerning all orders and trades is maintained.” says Kamath. With the SOR system. The crux of the project’s implementation lay in paying attention to SEBI’s regulations which permitted SOR in Indian stock exchanges two years ago. “With SOR. The mandate came into existence to help participating brokers with more flexibility in discovering available avenues for better price discovery. the mandate imbibed dual abilities of being able to predict and learn from our customers. “With more investors trusting their investments with smart order routing.” says Kamath. often slowing things down.WorldMags. the SOR system deals with large amounts of incoming and historical market data. regulations that required documentation and approvals on each step deteriorated customer buy-in rate. Every aspect of the trading process must be extremely fast and synchronized.000 customers registered online across the various services it offers. Now that the SOR system has removed manual intervention. “As a result. Most importantly. As systems mature.net REAL CIO WORLD | j a n u a r y 1 5 . it’s important that broker firms like Kotak Securities ensure the new system routes orders in a neutral manner. As SOR handles intricate and complex transactions. The numbers could have been much higher but a formality has discouraged them: Every new user needs to sign an approval form for SOR as regulated by exchanges.” Besides assimilating large volumes of historical data and reliably performing a transaction. apart from being agile. Kotak Securities’ SOR is all but a part of a global trading environment that demands speed and customization. Finance and Technology. About 30.net system audits and submit details to the exchange on a periodic basis. quarterly analysis of SOR strategies will be done on a daily or weekly basis. CIO Shweta rao is correspondent. EVP & HeadOperations. market dynamics are all set to change. brokers are now aiming at tailoring their products to specific end-user needs—a long awaited move. the company will begin to predict Vol/8 | ISSUE/03 WorldMags. He couldn’t have been more wrong. Send feedback on this feature to shweta_rao@idgindia. What is surprising is the lack of common set of guidelines for brokerage firms to adhere to during imple- Speed is sometimes measured in millionths of a second in the trading business. Worse.” says Kamath. The main challenge lay in chasing for approvals from exchanges. But that is a challenge Kamath isn’t worried about. the most important fundamental trading requirement is speed. With the second phase of SOR this year. “Since the launch of SOR last month.” says Kamath. we will constantly exert more effort to quantify data. SEBI’s aim at bringing in SOR was to have the exchanges share necessary data when required to facilitate a transparent investor-broker relationship. The Mandate Syndrome Finance has always been the motherland of rigorous regulations. the prospect of profitable completion of orders based on existing factors and previous data. Trivikram Kamath. speed has become a competitive differentiator.” says Kamath. 2 0 1 3 69 .” predicts Gopkumar. Apart from the different trading avenues. The firm has 400.000 to 50. And that makes stock broking a thrilling business. “The complete trading fabric is evolving and SOR is just a baby.” says Kamath. But it’s a facility that is still in its nascent stages.com mentation. We also provide an alternative mode of trading system in case of failure. This bipolar approach only deters technological growth We had to go ahead with both kinds of approval from each customer to start getting buy-ins for the new system!” That wasn’t the end of Kamath’s woes. data explosion was always going to be a problem. “While one exchange asks for a physical sign off from customers.000 of them log in on a daily basis and Kamath figured bringing customers on to the new system would be easy. “For example.
they turn to their employees to spin up innovative products. Executive VP-HR & Training. Five years down the line. We started with about 130 employees. The first immediate challenge was to be able to attract people to an unlicensed company.000 employees. Today. we were probably the 23rd insurance company in India. is doing just that. Creating a culture of attracting and retaining talent from diverse backgrounds propagates new and unique ideas. We had to setup basic systems and processes and create a balance between the immediate short-term goals—for instance. DiverSe iDeAS When businesses battle intense competition. We were clearly unknown and had to begin from what we aspired to build in a new organization. It took us some time to create our own work 70 j a n u a r y 1 5 . we are a little over 2. Managing that is clearly a challenge for any startup. deploying a payroll for the start-up—and longterm goals such as competencies and values. 2 0 1 3 | REAL CIO WORLD culture in order to manage employees with different belief systems and tactics while responding to business demands. How Anuraag Maini.net Vo L/8 | ISSUE/03 . What recruitment challenges did you face? Anuraag Maini: In 2008. DLF Pramerica Life Insurance (DLFP). people in the industry know us. Building strong ethics and work culture was another challenge.CXO Agenda | Staff Management WorldMags. and our ability to attract talent is much better right now as WorldMags. By shuBhra rishi CIO: DLF Pramerica was formed in 2008 when there was a huge economic slowdown.net DiverSe StAff.
CXO Agenda WorldMags. we have been looking at identifying. attracting talent was our biggest challenge. compared to what it was then. the more diverse are the ideas and proposals. and hiring a diverse talent pool. As a startup in 2008.5 percent of female employees in our company as compared to 10 percent two years back. So from an HR point of view.net| Social Media ANURAAG’S AGENDA: Creating a diverse workforce and attracting talent in a competitive industry. REAL CIO WORLD | j a n u a r y 1 5 . attracting. 85 percent of our talent pool used to come from the insurance sector. In the last couple of years. What’s changed since then? Our strategy around talent acquisition has transformed significantly. about 35 percent of our salesforce comes from diverse industries and backgrounds. Currently. The more people are from diverse industries. Another focused approach has been towards hiring female employees. It was much lesser earlier but it’s only going to rise to 50 percent in the future.net . we have 16. 2 0 1 3 71 Vo L/8 | ISSUE/03 WorldMags. For instance.
the attrition rate was low. providing feedback about their performance. only 20 percent of my HR team has an insurance background. Just to give an overall sense. Webbased forms. We are also conducting a pilot to sell insurance to parents of school children. We created a business case and presented it to our CEO. Very few companies do that. which means we require the right type of people in right quantity for various business functions. attrition has been insignificant. move to new locations. “initially. So we are very stringent about how we source or recruit people. and what they need to do better in order to survive in the company. as a new company. We have hired a lot of employees who have been with the armed forces. we laid out strict parameters on how we rate and calibrate performance. They work with affinity in order to provide insurance solutions to our customers. how do we strengthen our work culture as we expand. how do we attract a diverse and productive talent pool. Also. Also. This discussion circles around where the company sees their potential. These are: How to build the right organizational structure. we spend three days every year with our leadership team. This has improved our ability to deal with insurance challenges and understand business better. We didn’t want to fall into that trap. How is managing HR different in the private insurance sector.net Vo L/8 | ISSUE/03 . But now. we have been extremely rigorous on the talent management aspect. Therefore. Even though our brand is still being established. from the beginning. In 2010-11. We also found that they stayed longer in a company and therefore. CIO Shubhra rishi is correspondent.” How has this change impacted business? We are in the service business. We have defined our basic competencies and values that 72 j a n u a r y 1 5 . we pay very attractive salaries. But now we have been extremely careful and this number has come down to 6 percent. and how to ensure that as our business grows. we used to lose around 20 percent of our salesforce as a result of negative background verification. the areas that they need to develop or improve. we started the company at a time when the industry was slowing down and we wanted to phase out our growth so that it’s profitable for our business. we conducted a study and found that the average productivity of women sales employees was about 40 percent higher than men. walk-ins etcetera. Initially. As the HR-head of DLF Pramerica. Tell us about some key strategies which have laid the foundation for HR at DLF Pramerica. Send feedback on this interview to shubhra_ rishi@idgindia. and hire new employees. It has started with gender first and now we are slowly moving towards other forms of diversity. That’s why background verifications are very crucial. we used to lose around 20 percent of our salesforce as a result of negative background verification. It’s a natural choice to hire women sales employees for the job as they have the ability to relate to parents and communicate better. Due to speedy growth and shortage of talent. We ensure that our cost of hiring remains under control.com We just wanted to make sure we were attracting the right kind of talent. the rest consists of a diverse pool of people from different industries. As a result. People also resort to unethical ways to make a quick buck. Therefore. The employee turnover in our industry is very high.net an employee should bring to the organization. we could procure some highquality HR practices. we give performance-based incentives to our employees. how to ensure that we are able to raise our productivity benchmarks. how have you spearheaded this change? To give you a perspective. we made sure that we hired employees who had spent at least a stipulated time in their previous companies. we provide our employees and customers high-quality HR services. we make sure that even with a stipulated budget. this number has come down drastically to 6 percent. considering the industry opened up only 12 years back? Luckily.CXO Agenda | Staff Management WorldMags. 20 percent of hiring within DLFP is through consultancy and 80 percent via referrals. There’s been a strong initiative towards diversity inclusions. For instance. a lot of skilled resources in the insurance sector were over-rated in terms of their performance and caliber. 2 0 1 3 | REAL CIO WORLD WorldMags. Second. How do you plan to improve the HR function in 2013? There are five areas that the HR team needs to address.
enterprises have been under pressure to do more with less. risk mitigation.” he said. efficiency creation. increase cost optimization. risk mitigation. Budgets have been slashed. While seeking new ways to innovate and providing sustainable competitive advantage. CIOs are expected to formulate new strategies to maximizing agility. And IT is feeling the pinch like never before. The CIOs were optimistic that with judicious decision making and well thought-through. many managements expect their CIOs to wring benefits out of IT investments. As the CIO community faces these tough challenges. WorldMags. business-focused strategies can impel innovation during testing times. ROI seems to be the mantra of the bean counters.” he said. risk mitigation. CIOs are also grappling with security concerns. during which CIOs exchanged stories of how they are bolstering business in these times of economic uncertainty. appreciate their needs.” he said.net . drive revenue generating innovation. gathered leading Indian IT leaders for a roundtable. To get an insight on some of the drivers behind innovation. believes that CIOs should put different choices in front of the business. Any investment that improves alignment with KPIs is music to the ears of the CEO. SVP-IT Services. and building market differentiators by delivering faster services are the top of the mind priorities for CIOs. and build efficiency-creating tools. Aegis.” SVP-Global Enterprise Sector. SVP-Global Enterprise Sector.EVEnt rEport WorldMags. Suneel Aradhye. group CIO. and building market differentiators by delivering faster services are the top of the mind priorities for CIOs. He suggested that the best way to resolve this issue is to keep all channels of communication open. Juniper Networks Dan MIller. “Cost reduction. Cipla said that the cloud can generate value for enterprises during a financial squeeze. However. big ticket IT investments have stalled. Juniper Networks. and management’s expectations from IT have risen to new heights. If CIOs can manage the risks that come with cloud computing then cloud infrastructure can go a long way in meeting enterprise needs. Dan Miller. Cost rationalization initiatives also sparked a debate between capex versus opex models. and alleviate their pain points using technology. create less friction with IT to come up with business solutions and not just technology solutions. E By Sneha Jha ver since the economy fell off the cliff. He should draft a wish list of the needs of internal customers and deploy small BPR initiatives on a periodic basis to fulfill their needs. explained that businesses are facing tremendous pressure in the market place and this is reflected in the way they are dealing with the IT department. This event report is brought to you by IDG Custom Solutions Group in association with the business. RPG Enterprises. If we are able to give choices—instead of making prescriptions—we won’t be treated as a cost center. Milind Joshi. Arun Gupta. At the same time.net Custom solutions Group JUNIPER NETWORKS Business Happy Keeping the Trying times create multiple—and confusing—priorities for business and IT. “Continuous communication with the business and end users is what will build goodwill within the organization. efficiency creation. They expect “Cost reduction. In these trying times. CIOs who focus on cost reduction. And then leave it up to the business to decide if it wants to use a capex or an opex model. and innovation. The CIO should empathize with internal customers. set the context by outlining the four key challenges CIOs face. CIO. “It’s immaterial if it’s TCO or ROI. CIO magazine in association with Juniper Networks and AGC Networks. they need to resort to more out of the box thinking. CIOs held that focusing only on operational costs can stifle innovation and customer centricity. efficiency creation.
net CHARTING THE .WorldMags.net YEAR AHEAD WorldMags.
in for more . Held at the Grand Hyatt.cioyearahead. Here's what you missed. and experts. debates. A host of interesting sessions. Mumbai. Year Ahead Theme Platinum Partner CIO Conversation Partner Gold Partners Cloud Theme Theme Presenter Mobility Theme Theme Presenter Associate Partner CIO Conversation Partner Partners HCL Technologies WorldMags. discussions.net Log on to www. in December 2012. solution partners. and entertainment marked the event.WorldMags. the event saw IT leaders.net Presents CIO's Annual Year Ahead Program 2013 brought India's top CIOs and the leading lights of the industry under one roof. chart out the opportunities in the upcoming year.
It's going to be more daunting. By Sneha Jha ncertainty is the new certainty in today’s macro-economic environment. Except for CIOs. 2013 is going to be no different. Economists are scrambling to identify new ways of leading the economy out of this morass. absorb the The WorldMags. Here's why. more eventful. Indian organizations are squeezed for cash and the slowdown tremors have dried up investments.Feature WorldMags. But sinister thunderstorm clouds hanging low on the economy have obfuscated the horizon. and more exciting than it's ever been.net IT BLUE PRINT for 2013 Every new year brings with it a new set of challenges and opportunities. the business imperatives are undergoing continual change to adapt to the new market realities. India's growth story is going astray.net . This is hampering effective execution of business strategies. In this new context.
as he presented the findings of the State of the CIO survey. The Way Ahead The changing business forces have brought the CIO into the spotlight. 2012 at the Grand Hyatt. The first day’s session equipped CIOs with great insights to cope with new challenges. CIO magazine organized the Year Ahead 2013 Program. and results of CIO magazine's most Businesses that don't embrace emerging trends are not likely to survive in today's economic landscape. Editor-in-Chief. APAC. IT budgets continue to shrink. We have seen the roll out of some very large-scale IT projects in this period. organizations are now identifying CIOs as enablers of disruptive change. “Businesses that do not embrace these emerging trends are not likely to survive in the current economic landscape. Manish Panjwani. in the cloud for CIOs.WorldMags. Director-Products APEJ.net impact of the slowdown. the event— which happened on the 29th and 30th of December. taming the hyper-connected world is the key to creating new revenue streams. Country Managing Partner. There is a spurt in projects which have a direct causal link to a business outcome. Bruno Goveas. MD-Cloud and Mobility. MD-Cloud & Mobility. With over 250 CIOs in attendance. This fact was reiterated by Vijay Ramachandran. Akamai Addressing a power packed gathering of CIOs.” he said. Mark Boyle. He expounded that these technologies will help CIOs in coping with the new market conditions and urged them to keep pushing ahead. It has expanded the dimensions of a CIOs role within the enterprise and brought more business focus into the system. To help CIOs acquire insights to make the right choices to succeed. Ramachandran set the tone of the event by presenting the findings of the annual survey. Mumbai—brought together IT leaders from India’s top organizations to plan India’s IT roadmap for the upcoming year. And these trends will deliver competitive differentiation.” he revealed. Now in its sixth edition. However. Accenture exhaustive study—the annual State of the CIO survey. IDG Media. While he highlighted the challenges—shrinking budgets. offered keynote presentations from industry stalwarts. APAC. and analytics will be the three pivotal themes for 2013. Over 85 percent CIOs believe that their budgets will increase by Cost Concerns Override In an era characterized by innovation and disruption. Accenture WorldMags. Faced with the onslaught of business and economic challenges. mobility. Accenture.net . cost optimization and ROI justification—he expressed faith in the dynamism of Indian enterprises and the all-embracing role IT is set to play in testing times. flagged off the event by stating that cloud. A recent report by Gartner predicts that the adoption of these technologies will accelerate as organizations peer into the future. Mark Boyle. “There are sunny spots CIOs will have to use technology in a way that it drives greater customer engagement and cost effective innovation. and enable sustainable growth.
There will be a wave of technology friendly and customer-centric new business models sweeping the enterprise. “When the economy was booming and optimism was all pervading. It will fortify their position within the enterprise. Accenture. We realigned with customer demands. And with cloud computing making inroads into the enterprise there is a transition from the capex to an opex cost-based approach. “As consumerization of IT becomes a rage. In order to understand the viability of the opex approach. mindshare.Feature WorldMags. we will see social commerce assuming greater prominence. CIO. the requirement to build in more agility and flexibility in delivering IT services to business. niche customer segment. The slump will lead to a refinement in business models.” he highlighted. DeePak Mokashi. Grappling with the global economic headwinds.G Prasad. Aegon Religare Life Insurance. Hence. and reinvented ourselves. this trend seems to be fueled by multiple factors—mid-tier attrition and skillset gaps. the need for faster rollouts. Veneeth We repositioned ourselves with a new brand name. 13 percent which is the lowest rise in budgets in the last six years.net A distinguished panel of IT leaders and solution partners discussed the viability of opex models in today's enterprises. This idea was reinforced by Manish Panjwani. ING Vysya Bank. and competitive advantage. customer value proposition. CIOs will get intimately involved with strategic business objectives. According to the CIO Mid Year Review Study. VP & Head-Sales & Service Function. But now owing to the cost pressures. C. there was a panel discussion moderated by IDG’s Ramachandran. in his presentation Writing's on the CIO’s wall: Becoming Intrinsic to the Company’s Business Model. The panelists included Srinivasan Iyengar. CIOs will have to use technology in a way that it drives greater customer engagement and cost effective innovation. Mindful of these new trends.V. they are getting ROIsavvy and driving tight business IT alignment in their quest for profitable growth aimed at higher market share. Panjwani elucidated that in today’s business landscape we are witnessing increased intersection of technology and industry. country managing partner. the CIO agenda should be aligned with the business context to remain relevant to business expansion and growth.” Panjwani opined. companies will be nudged to redesign their business models to adapt to the new environment. Partner ecosystem. and newer revenue streams will impel them to revisit the existing business models. The slowdown is a blessing in disguise for CIOs. This will tighten the rigor of ROI justification. Frugal innovation will be the order of the day.net . directorTechnology and Change Management. Hero MotoCorp WorldMags. among other things. an increasing number of enterprises are trending toward outsourcing and managed services. Panjwani said. market capitalization. CIOs did not have to justify the ROI for their IT investments.
Deepak Mokashi. QlikView Purushottaman.” he observed. the cultural shift involved in switching to an opex and services model and CIOs’ efforts to understand the economics of sourcing and the trade-offs involved. The panel debated the benefits of both the cost approaches. In his keynote session. “Moving from a capex to an opex model is a cultural shift. Dr. remade products. Its manufacturing exports brought in close to $302 billion. even as Asia takes ever more confident steps in the global arena. It was the first to introduce self-start option in 100 cc bikes. director-Products APEJ. and inventing new business models—all online and at an unprecedented pace. Narrating the story of how Hero MotoCorp has tuned itself into changing customer behavior to grow in tough times. Aditya Birla Group. Agile BI liberates business managers by giving them timely access to the data they need to make decisions. This might place India in the dynamic growth equation. taming the hyper-connected world is the key to creating new revenue streams. delved into the global economic crisis and how India can benefit from it. the poster country of unprecedented growth. The European sovereign debt crisis wreaked havoc on the markets. CIOs are combating the challenges of doing business in a hyperconnected world. varun BaBBar. The organization realigned with the changing customer demands. is showing signs of a slowdown. All it takes is acknowledging dynamically changing customer requirements and then adapting the organization to respond with agility. They wooed their customers by offering them an extended two year warranty as opposed to the sixmonth warranty being offered by their The New Economic Order Dr.WorldMags. mobility. elucidated how his organization repositioned itself with a new brand name. four out of 27 countries in Europe are inching back to economic recovery. building new ecosystems. India received the highest ever inbound FDI to the tune of $48 million. business-head Technology. “In an era characterized by innovation and disruption.net The Customer experience Challenge The new economic order has not only transformed the cost approach but it has also led to the advent of technologies that are shrinking the world. and reinvented the way Hero MotoCorp worked. chief economist.net . But closer home. Ajit Ranade. and K. social media. consumer focused practices can also become a wellspring of customer-centric innovation. chief economist. emphasized that with cloud computing. However. Akamai. CFOs are willing to look at it selectively but the preference is still capex. Hypercity Retail. This customer focused innovation led to a 27 percent growth in their business. In 2012. Bhaskar. the region is beset by socio-economic and political weaknesses.” highlighted ING Vysya Bank’s Prasad. VP and head-Sales and Service Function. Ranade concluded. director-Enterprise Solution Division. Pre-sales LeaderIndia & South Asia. China. However. Hero MotoCorp. The panel was unanimous about the fact that CIOs should go for a model that is best suited to their organization’s needs. the transition entails a shift in the organizational culture. explained the macro-economic scene in the face of the global economic crisis. He started off by painting a bleak picture of the European economy. Purushottaman stated that in the current economic climate there is a spurt in outsourcing engagements. Aditya Birla Group. Ajit Ranade. Canon India. The two wheeler company has always focused towards identifying customer niches to provide a unique value proposition to its consumer. and security gaining traction. The low rupee-dollar value will make Indian exports more competitive but India’s export basket will have to be sufficiently diverse to benefit from it. Today. WorldMags. Bruno Goveas. everything other than the core functions can be outsourced. Just as a hyper-connected world can cultivate hyper accelerated innovation.
Ajit Ranade. SAS. The growth engine of China will decelerate and that might place India in the dynamic growth equation. Editor-inChief. MDIndia and SAARC. Varun Babbar. video is gaining currency. Ranade shed light on the macro view of the economic climate. the source for corporate energy and differentiation. IDG Media. organizations will wake up to the dawn of big data analytics. There was a session on the state of the Indian economy by Dr. head-Information Management.2 ZB of data. India and South Asia. Given the data deluge in enterprises. Visual collaboration is the latest addition to enterprise technology.” he said. APAC North. Organizations that took a dim view of the increasing torrent of data are starting to consider it a strategic asset. With the advent of tablets. He highlighted that CIOs don’t want a video collaboration facility which is confined to conference rooms but one that can be accessed on any device used by end users. QlikView. Head-Information Management.Feature WorldMags. smartphones and ultrabooks. the next unit of information is yotobyte (one quadrinial gigabyte).” he said. its impact on IT and business. Come 2020 and there will be 35. Growth will be sluggish and business confidence will continue to remain low. SAS Changing the Game In 2013. pointed Neeraj Gill. Agile BI liberates business managers by giving them timely access to the data they need to make decisions.net . DeePak raManathan. He underscored that the European sovereign debt crises and the US fiscal cliff will weigh on our minds in the coming year. Polycom. improved business forecasts and enhanced competitive positioning. values big data analytics as data is the new oil. pre-sales leader. MD. Big data is the newest star in the technology firmament and it can lead to datadriven problem solving. He made a presentation on how CIOs can harness the power of self-service BI to drive competitive advantage.net competitors. out that as mobility and smart devices get a foothold in the enterprise space. said that technology is changing from being report-centric to business-discovery centric. This turned out to be a value enhancement feature for its buyers. Aditya Birla Group. The new research survey conducted by Kelton Research titled The Global Survey of Big Data. This was illustrated by Deepak Ramanathan. Appreciating the changing needs of a highly aware and demanding user is the key to business success. and Vijay Ramachandran. “Big data is one of the key dimensions of analytics. WorldMags. “Many organizations are turning to non-traditional BI to attain revenue enhancing insights.India & SAARC. Gill’s observation is bolstered by Gartner’s research enumerating that by 2015 there would be close to 200 million people using corporate supplied hi-definition video from their smart devices. people can access videos from anywhere. Neeraj Gill. Polycom. Organizations beleaguered by shrinking costs are warming up to the idea of collaboration over video. chief economist. The low rupee-dollar value will make Indian exports more competitive but India’s export basket will have to be sufficiently diverse to benefit from it. The session shed light on the direction that the economy will take in the near future and its precipitating factors. APAC North. Big data is the newest star in the technology firmament and it can lead to data-driven problem solving. discuss the potential of visual collaboration.
During trying economic times. organized a roundtable with CIOs on the sidelines of the Year Ahead Program. Cherian underscored that one of the biggest advantages is that it enables an organization to scale up and scale down easily. But that only makes it all the more important for both parties to work together in an amicable environment.net . A roundtable on the benefits and challenges of a managed services model got many CIOs talking.” said K. “CIOs want to focus on their core competencies. Alok Kumar. Ashok Cherian.Powered by rOuNDtaBLe WorldMags. senior director-Office Imaging Solutions Division. Sometimes. In such cases. “The service provider factors in a lot of situations while drafting a contract. To test that theory and find out what Indian IT leaders think of the managed services model. They also want to avail of the services of highlyskilled personnel without incurring huge cost in the form of salaries. Bhaskhar.” he said. enterprises tend to shift towards a managed services model. pointed out the many benefits of working wtih a managed services model. then the CIO is burdened with challenges relating to organizational culture shifts. Syntel. CIO. said that no matter how many legal experts and contract specialists you bring to the table. Bhaskhar. JK Cement. TCS. they may also be facing staffing issues such as attrition and gaps in skill sets. CIO. CIO magazine and Canon India. said some CIOs. VP and global head-internal IT and shared services. CIOs could face with a managed services model. One of them is the readiness of an organization. Opening the discussion. CIOs who let services providers manage some things for them have more time to focus on core competencies. The same applies to IT. Senior Director-Office Imaging Solutions Division. That’s not something service providers are unaware of. conventional wisdom says that CIOs tend to gravitate towards a managed services model because it offers them high-quality IT services at optimal prices—without the hassle of maintaining internal resources. he added. revolves around the contract. Among the other benefits that came up during the discussion w as the flexibility that comes with a managed services approach. There is a long deliberation around risk factors and contract clauses. By Sneha Jha D uring hard times.net Management By Delegation Management gurus all say that the best leaders delegate. There are also other challenges to a managed services approach. companies need to a have a robust transition management process. Canon India said. One of the challenges. there will always be grey areas. “If there is a management mandate to deploy managed services and the internal IT team is unwilling to give up control. which have nothing to do with service providers. Canon India WorldMags. k.” noted Murlidharan Ramachandran. Managed services promises to address these issues and augment efficiency. And that’s going to be extremely useful as yet another uncertain year unfolds.
and outcome justification. who largely used to associate the task of churning out a plethora of reports with BI. have begun to appreciate the true role of analytics in increasing business value by deriving insights from data. IT decision makers.net Analytics: Making it Work in the Real World A roundtable discussion revealed what’s really required to ensure that an analytics project takes off and is successful. derailed—by non-technological factors. analytics comes with its own set of challenges. he perception of analytics among Indian enterprises has begun to evolve sharply. Such issues were largely debated on and WorldMags. A roundtable of Indian IT leaders discusses By Gunjan Trivedi T what organizations need to focus on to ensure success.rOuNDtaBLe WorldMags. data definition.net . However. management buy-in. especially around the areas of business ownership. Too often an analytics project is slowed down—or worse.
TVS Motors. “A tool doesn’t become the platform. He added that his team periodically showcases the link between outcomes and analytics to the business to ensure that the rigor of the use of the system is maintained. the BI project becomes successful. MD-Information Management. “IT should act as a catalyst within enterprises and perhaps leave the technicalities to service or solution providers. “It’s the top management’s responsibility to ensure that an analytics project does not remain an academic endeavor and that it gets adequate business sponsorship. Rather. The roundtable was chaired by Soumendra Mohanty. Manoj shrivastava. Accenture’s Mohanty was of the opinion that CIOs generally confuse tools with a BI platform. Anil Khopkar said that CIOs shouldn’t have to struggle to prove ROI for an analytics project. Dhandapani. MD-Information Management.net . at the sidelines of The Year Ahead Program. it’s the enterprise data within the tool that becomes the platform. Rather. ineffective execution. Getting it executed and deriving desired benefits define the parameters for the success. Without business sponsorship and adequate topdown emphasis on the standardization of data definitions. Director-IT and Head of Integrated Technology & IT Governance. Accenture Without business sponsorship and adequate top-down emphasis on the standardization of data definitions. The panelists believed that lack of clear project ownership. inadequate availability of skill sets. They agreed that the writing on the wall was pretty clear: If you do this. editor-in-chief.” he said. it’s the enterprise data within the tool that becomes the platform. productive infrastructure. WorldMags.” stated Manoj Shrivastava. which could help business with the best available tools to continue gaining relevant insights and creating strategies. somebody else will grow at your cost. and moderated by Vijay Ramachandran. “Rather. such skillsets are easier to find in developed markets than in emerging economies.” Khopkar suggested. he added.” he stated.Powered by WorldMags. ‘Data Scientists’.G. Bajaj Auto’s VP-MIS. director-IT and head of integrated technology and IT governance at MTS India. CIO. “Success is not in knowing what to do. Accenture. MTS India It was also noted that in developed markets. However. and an overtly complex structure usually sink analytic projects. It was observed that the maturity of analytics use in developing economies lags behind by about five years when it comes to deriving clear business outcomes. you grow. soumendra Mohanty. panelists concurred with the fact that analytics will be one of the very strong levers that organizations will deploy in the next 12 months. are key to the analytics function.net discussed in a roundtable discussion with 10 CIOs broadly representing large industries and various multi-nationals. A tool doesn’t become the platform. If you put a governance structure around the platform with clear processes and policies around it. a business analytics project can never take off. The discussion explored the challenges associated with analytics in terms of its consumption in developed versus emerging economies. IDG India. That’s a must for it to be successful. That’s obvious from the speed at which roles like chief analytics officer and chief insights officer are materializing. most organizations have made analytics an integral part of their business strategy. a business analytics project can never take off. Nevertheless. to which they are often referred as.” said T. we should convince management to see this as core. If you don’t.
new application platforms. the challenges that enterprises face. And organizations are increasingly acknowledging the fact that it’s best suited to meet growing business needs. By Gopal Kishore loud computing seems to be an unstoppable revolution.net . No wonder it was a hot topic at CIO Year Ahead 2013. Microsoft There are several key technology and IT trends that are creating opportunities for IT to better address business needs. Server and Cloud Platform. In 2013. In today’s organization’s cloud computing’s adoption is driven by the economic climate—which demands flexibility and rigorous cost control— and trends like consumerization of IT. it should deliver the power of many servers with the simplicity of one. and enable a modern work style. and how to successfully overcome them. A cloud platform should be able to deliver the promises of a modern datacenter and people-centric IT in four key ways: It should take the organization beyond virtualization. cloud computing. like the Microsoft Cloud OS. Server & Cloud Platform. At the CIO Year Ahead Program. It has combined this expertise with its experience in delivering enterprise operating systems. According to Karnakota. it will be one of the top technologies to watch out for. storage. platforms. WorldMags.net Forecast 2013: Cloud Reigns Cloud computing is clearly a top priority for CIOs today. there were several discussions on how to transition to the cloud. and applications to develop a platform. in his presentation. it should open the door to every app on any cloud. data explosion. C Windows Server 2012 provides powerful new technologies to enable transformation to a modern datacenter. srikanth karnakota Country Head. said Srikanth Karnakota. and network resources.Feature WorldMags. Microsoft has gained expertise from years of building and operating some of the largest cloud applications in the world. and the proliferation of consumer computing devices. including innovations in datacenter compute. As A panel discussion on the cloud brought together some of India's most forward-looking IT leaders. country head. Microsoft.
and create a converged cloud strategy. EMC IT Center of Excellence. Open. author of Surviving the Digital Jungle and Doing Business in the Information Age. “CIOs need to make a case for the cloud and not pitch it as something that cuts costs. Busting the myth that the cloud is not suitable for mission-critical applications. Muralidharan.net the foundation of Microsoft’s Cloud OS platform. However. speed. Making Private Clouds App-en With the proliferation of the cloud model. Karnakota added. private or. or a set of related applications belong. the ‘happiness gap’ between the business and IT could be closed. shared his insights on the impact of the cloud. In his presentation. Syntel. TCS. business users and cloud computing collide.” said Shaw. instead of just auditing costs.net . Shaw said the leading drivers of cloud adoption include agility. a hybrid cloud? Or in the organization’s legacy computing environment? In a high powered panel discussion. manage it. cost. said Sudhir Rao. Do they belong in the public. reduced risk. said Alok Kumar. standardsbased integration enables enterprises to build their cloud. Enterprise Services. This is an essential factor in facilitating the move to the cloud for many enterprises. efficiency and productivity. legal and contractual issues. improved time-tomarket. today. Group CIO. It is important to extend the best of traditional IT and leverage cloud services. “Depending upon the refresh cycles. The aim is to effectively address opportunities created by IT trends and to better meet today’s business needs with agility and efficiency. enterprises should automate and orchestrate the traditional datacenter. director. RPG Enterprises. and create a policy-based. standards- Jack Shaw. Cloud Computing: The New Wave Jack Shaw. HP India based integration across traditional infrastructure enables enterprises to build their cloud. “Open. HP India. They should highlight its potential to drive innovation and competitive advantage. private and public cloud offerings. data ownership. he added. leading CIOs provided different perspectives to this dilemma and discussed what happens when applications. If CIOs could reliably and measurably move the needle on such things. author and futurist. described EMC’s journey to the private cloud. But factors like security. suDhir rao. Shaw discussed emerging technology architectures such as cloud computing and the strategic implications for the business.WorldMags. every CIO wants to know where each application. it is not possible to ignore the legacy applications that are in the traditional IT setup.” Rao said. WorldMags. HP’s Converged Cloud provides enterprises with a common architecture across private and public cloud with traditional IT infrastructures. Enterprise Services. sr. it is important that it makes a complete security and risk management assessment. Chief Technologist. manage it. CIO. and regulatory compliance are still discouraging the adoption of the cloud. which also involved running an SAP-based ERP system from the cloud.” said Suneel Aradhye. Today’s organizations also require a converged delivery model. sourced across traditional. It is extremely important that best practices are followed and that at least the standard applications are moved to the cloud. Windows Server 2012 provides powerful new technologies to enable transformation to a modern datacenter platform. Tarun Sareen. chief technologist. In order to cloudenable datacenters. is a world-renowned business technology futurist and expert on leveraging technology for strategic advantage. According to R. model-driven service delivery model. though virtualization is the stepping stone to the cloud. An essential component is training and nurturing the right talent. They can also enable a common architecture across all delivery models and one simple consumption experience across all models. “A converged cloud strategy provides simplicity. unify management and security for the cloud. CIOs can ensure that legacy applications are also cloudenabled. applications that are cloud-ready. According to Rao. VP and global head-internal IT and shared services. it is possible to leapfrog the technology and install packaged Looking Up to the Enterprise Cloud At whatever stage the enterprise is on its journey to the cloud. and compliance.” Rao added.
in association with McAfee. If the CIO makes security policies easy to understand. There was a general consensus that a single unified view on a dashboard can help CIOs and CISOs manage enterprise risks more efficiently. jagdish Mahapatra. According to Jyoti Bandopadhyay. certain aspects such as Using different solutions for different threats creates a patchwork of siloed products. regional sales manager.” he said. where data owners have little direct control over security. MD-India and SAARC. unified management can reduce the administrative workload. then it will be easier for the employees to follow them.Powered by rOuNDtaBLe WorldMags. With workers’ accessing the enterprise network using multiple devices. application strategy and execution policies. Simple. VP-IT at Torrent Power.net . will benefit the organization. These emerging threats have changed the way IT and security managers protect their companies’ computing infrastructure and assets.net The New Way to Counter Threats Much like national security. said. And optimized: Where there are best practices and strict adherence to corporate policy. thereby freeing time for other tasks and releasing the budget to enable innovation. In a recent roundtable discussion.” he said. centralized governance. By Gopal Kishore T oday’s businesses deal with a huge array of continually evolving security issues. many firms use different products for different threats. creating a patchwork of siloed products that leads to excessive management overhead and costs. spoke to several CIOs to understand how enterprise risks can be better managed.” he said. McAfee. explained the categories: Reactive: Where enterprises define security processes ad hoc. the CIO of TVS Motors. One of the biggest challenges organizations face today is ensuring security compliance. “Most questions arise out of ignorance. To make matters more challenging. data and applications are being moved into the cloud. “While security is a continuous learning process. “Enterprises need enough security to keep threats from disrupting business. Compliant: Where there are some policies with little or no standardization. The ‘security maturity’ categorization sheds light on the different approaches towards information security. Proactive: Where there are standardized policies. leading to excessive management overhead and costs. CIOs shared their ideas in this area. T.G. when designed in a structured and systematic manner. Jagdish Mahapatra. On the sidelines of the Year Ahead Program. Rajeev Sridhar. MD for India and SAARC at McAfee. Dhandapani. CIOs discussed the different ways in which enterprises can prepare themselves to counter emerging IT security threats. said it's important to motivate employees to follow security practices. and a degree of integration. it is important to create a security roadmap that aligns with business objectives. McAfee WorldMags. CIO magazine. IT security has to encompass different defense strategies too.
CIO. Country Manager.net . It also becomes very difficult when an SLA obstructs this arrangement." said S. WorldMags. Once rolled out. “We chose our partner to run IT as an independent function. your spending should decrease proportionately. Walmart India. One thing that CIOs need to keep in mind when going for managed services is workforce HCL Tech brings a high degree of transparency with flexibility in SLAs to our clients in MS engagements. we hand them over to our partner to further productize and manage. sr. underscored the fact that T IT leaders from some of India's most prestigious organizations gathered to discuss the potential of managed services. Rajesh Thakur. Hindustan Coca Cola Beverages. executive director (MSD & IT). this kind of partner relationship boils down to the value it gives in return or the pain points it reduces. By Gunjan Trivedi he debate over the opex versus capex model seems to be getting more decisive. This resonated at a roundtable—held at the CIO Year Ahead 2013—on managed services. the ratio of expenditure of enterprises in IT is now trending to about 60:40. and ideally you would ensure that the overheads are not significantly more than what it would take to do it yourself. And managing relationships with vendors is emerging as the core strategy to its success. HCL Technologies competency. in favor of the opex model." he stated. Thakur also felt that flexibility and transparency are key to the success of forging such engagements. Our job is to continuously break new ground and drive new initiatives. “Either you pay for the value or you pay for removal of annoyance. opined that it’s impractical to work on an extreme model of governing everything with SLAs. and how managed services are evolving to be significant business transformers.C. But if it is a standard product or offering. Such projects have successfully taken off with our customers. rajesh thakur.” he said.net HCL Technologies The Managed Services Gambit Managed services are turning out to be significant business transformers.” said Krishnan. we are now asking our partner to handle our source code as well. your spending should increase but if your business goes down. “We would need to find a workable solution that helps us govern such relationships. “We are focusing on the fact that if your business grows. IFFCO. In fact. HCL Technologies.Powered by rOuNDtaBLe WorldMags. "Competency levels of workforce being deployed is always a challenge. country manager. the variation in the quotation is usually not much.” said Gopal Shukla. Vinod Sivarama Krishnan. Mittal. The discussion focused on whether SLAs are a good way to manage service provider relationships. senior VP-Business Services Group. According to the State of the CIO 2012 survey.
According to Ram Kalyan Medury. businesses are acknowledging the impact of mobile technologies. more than half the CIOs surveyed. security requirements. State of Mobility From the results of the State of the Mobility survey conducted by CIO. According to the survey.” said Medury. the top five mobility investment drivers were: The increased availability of powerful devices. executive editor. Now. they start seeing different beneficial outcomes. Asia Pacific. This begins to unleash the potential of big data. and stay ahead of the curve. “As enterprises begin to embrace mobility. most notably the digital camera and the laptop. and there are exciting times ahead. most companies overestimate the short-term benefits of mobility and E underestimate its long-term benefits. said that the challenges faced by them were in the areas of CIOs from different verticals discussed the various ways to leverage mobility for business value. Accenture. Gunjan Trivedi. and increased focus on innovation. they face competitive and development challenges. But the biggest advantage is when CIOs integrate mobility with the cloud. sales force automation. there are more than 50 functions of a mobile device. WorldMags. VP and head-IT at ICICI Lombard. IT leaders at the Year Ahead 2013 tried to chart out the best strategies to develop a cogent mobility roadmap. “However. Interestingly. where it used to be one application for a specific purpose. “We started the mobility journey about 18 months back. According to Mark Boyle.Feature WorldMags. IDG India.net . the results showed that payments and transactions.” said Trivedi. employees and customers demanding real-time information. showcased the perceptions of mobility among CIOs. meet business and employee demands. taking mobility to a different level. such as BYOD leading to better employee engagement. senior management wanting access to critical information and intelligence.net Mobility on Speed Dial in 2013 Enterprise mobility is the flavour of the season. By Gopal Kishore ven while CIOs target mobility as a priority in 2013. and having the best person on the job irrespective of time and location. MD of Technology. As CIOs understand the importance of BYOD. The possibilities are endless.” said Boyle. we have been able to make that application itself into a platform. and this has helped his company to eliminate multiple devices. and video conferencing would constitute the bulk of the FY 2013 value drivers. supply chain tracking. seize the opportunities that mobility presents.
according to the recent State of the CIO survey. clients and business. and access information on any device. risks. In another survey. An action qualified by consistency. Now. CISOs need to move from protecting the device to protecting the data within a device.” said Sethi.net . An award-winning Billiards champion. it has become critical to secure the data on these smart devices. A high powered panel. immeasurable joy. State of Enterprise Security. he said. to highlight how successful people understand the meaning of discipline and living in the moment. Living in the past is sometimes even more dangerous. If BYOD is not handled well. these challenges are soon going to become a priority.WorldMags. He stressed on honing one’s skills to achieve success. CIOs stated that 32 percent of security breaches were related to mobile devices. CTO. Trivedi added. by enabling an environment where users can bring their own device. Securing the Mobile Enterprise In a world where an increasing number of people are using smart phones and tablets to access their company’s data. 47 percent of CIOs stated that enterprise mobility adds to IT IT leaders from some of India's top organizations share the security concerns that come in the way of deploying a mobility solution. mobile application development.” said Sethi. Burgess Cooper. “True legends realize this. concentration and spirit of cooperative endeavour. To me such joy is the ultimate and true measure of success. Sethi is a force to reckon with.net A Shot At SucceSS Geet Sethi needs no introduction. At the 2013 Year Ahead Program. WorldMags.” said Sethi. For them humility is second nature. “Living in the future is professional suicide. Yogeshwar Dutt and James Wattana. consisting of leading CIOs tried to understand the simplest way to let employees work with their smart devices without compromising their company’s security. “Success is nothing but a function of action. I define the meaning of my life as being in these moments of joy. He provided some examples of renowned sportspersons such as Prakash Padukone. VP-Information Security at Vodafone Essar. “However. and therefore play down their achievements. O&M Worldwide. said the entire threat landscape has changed with the advent of mobility and BYOD. They learn to respect and accept the fact that forces outside their own selves have been responsible for their accomplishments. However. I believe that it is the act of staying in the moment that gives immense. He also spoke about the spirit of cooperative endeavour. it can become Bring Your Own Disaster. it is important to have systems and processes in place to prevent data leakage. mobile device management and mobile policy definition and administration. and said humility comes from the appreciation that there may have been a million circumstances that enabled you to fulfil your potential. the company has created a win-win situation for end users.” said Deshpande. According to Rohan Deshpande. that results in humility. In fact. with over 62 percent of CIOs admitting that they are on track to complete their mobility initiatives and infrastructure in 2013. Sethi interpreted the true meaning of success and joy.
Organizations must have a roadmap of where they are and where they plan to get.Powered by rOuNDtaBLe WorldMags. and the best practices they were learning. Prashanth Puliakottu. but we are putting our dealer management system on the cloud. but they are concerned about issues such as vendor lockin and exit strategy. Sterlite Technologies. sudhir rao. For an implementation of that magnitude. “Our business is growing at a blistering pace.” The CIOs also agreed that organizations should evaluate use-case scenarios and then map out a clearly-defined cloud strategy. said that she was indeed planning to host new applications on the cloud.” A roundtable of Indian CIOs discussed common challenges related to cloud computing and effective solutions to counter them. in terms of value add. CIO magazine. said. “Choosing the service provider for a longterm policy is important. HP India WorldMags. Chief Technologist–Enterprise Services. In the future. ever. said. I caution against falling in this trap. “We will not host ERP and other legacy applications on a cloud platform. N. CIO. what opportunities they were seeing.net . Organizations must have a roadmap of where they are and where they plan to get. HP India. Rajendran. Nevertheless.” CIOs know that the cloud lends several business advantages. said. NPCI. information security and datacenter. “A common misconception is that there will be huge cost savings with the cloud. chief technologistEnterprise Services.net Powering Business with the Cloud Organizations are no longer hesitant about utilizing cloud services. To find out what challenges CIOs faced with the cloud. The costs associated with the cloud are the same or even more as compared to any other model.” she said. effort. chief information and learning officer. The participating CIOs concurred that cloud computing should not be viewed as just a cost optimization strategy though it does have the ability to deliver cost reductions. CIOs are now beginning to put new enterprise initiatives on the cloud. with the right security nets in place. TAFE. in association with HP Services. that we are not keen on investing. How- It’s vital to choose the service provider for a longterm policy. It takes tremendous amount of time. Painstaking research and meticulous planning on the part of the cloud provider goes behind the delivery mechanism. By Sneha Jha C loud infrastructure is fast gaining mainstream acceptance within the enterprise. we might explore the option of a public cloud. it pays off handsome dividends. it will be difficult for us to manage the development ourselves. Sudhir Rao. A recent roundtable discussion saw Indian CIOs share their strategies to best leverage the cloud. and skill. Shobhana Ravi. head-network. The cloud is also an effective solution for organizations that want scalability. And we are aware that soon we will need a public cloud to scale up. organized a roundtable discussion on the sidelines of the Year Ahead Program.
Cloud WorldMags. her reaction was. expecting people to click through the ‘I accept’ options the way people click through the iTunes website. lead partner at Jack Attorneys & Advisors in Atlanta. essentially.” she says. with whom Bowen shared the dais at a Practising Law Institute seminar on cloud computing. IT professionals are running By Howard Baldwin Reader ROI: How to convince your legal team for the cloud Why IT and legal need to be friends What legal needs you to ask your cloud vendor lEGAl Vol/8 | ISSUE/03 WorldMags. a founding partner of InfoLawGroup. 2 0 1 3 91 .” “I read the clause saying the service provider would bear no liability for anything that went wrong with its service.net Computing TECH When it comes to cloud computing. my client would still be responsible. That amount wouldn’t even begin to come close to the value of a data loss.” recounts Bowen. Tanya Forsheit. To recover any losses.net REAL CIO WORLD | j a n u a r y 1 5 . Because of the take-it-or-leave-it approach of cloud providers. and the maximum recovery amount equaled no more than the fees paid for 12 months of service. Here’s how IT is resting its case. says she has similar concerns. and even if something did go wrong. “These people must be nuts. her client would have had to bring suit. the biggest obstacle in IT’s way is often a company’s own corporate counsel. Bowen’s assessment of the contract was blunt: “The terms were offensive.” says Forsheit. “The cloud providers try to convey a take-it-or-leave-it attitude for their contracts. The ﬁrst time a client brought intellectual property lawyer Janine Anthony Bowen a cloud computing contract to look over.
net find themselves at loggerheads—though both are striving to serve the business. want to limit contracts that ignore or gloss over matters related to data loss. they didn’t have a lot of leverage when it came to negotiating the terms of contracts with vendors the size of Microsoft. “I’m not asking them for are supposed to gather: Who. we would need board approval. risk and compliance issues.” After some back and forth. “We’re a medium-size organization without the leverage a larger organization might enjoy. “The courts say. into problems with the legal professionals charged with mitigating the risks that their organizations face. a What kind of data are we putting in the cloud? Is it personally identifiable five-hospital group in Atlanta. he’s familiar enough or sensitive? with healthcare regulations such as HIPAA to Where are the servers located? What privacy laws govern those jurisdictions? recognize problems in cloud contracts. The lawyers. they have to compromise. while our legal department has standard language about indemnification. what. the two groups can Why the Cloud Causes Trouble Cloud computing is a relatively recent development and therefore an area where legal precedents are scarce. they may have been more willing to overlook legal and security concerns because they were eager to embrace a new If you want your company’s legal team to swing in favor computing paradigm that promised to help them get of cloud computing. As cloud computing becomes more prevalent. ‘If you’re storing information. how can you come to terms with your company’s legal counsel? How can the two of you work together to make your company’s transition to the cloud fruitful rather than fretful? The process is fairly simple. we expect you to produce it for litigation or compliance. the Port’s director of business information and technology services. the bottom line is this: Cloud computing is supposed to make things easier and cheaper for IT. privacy. Case law is clear. why and how? Wells and other unlimited liability. until they have all the facts. security and e-discovery. where Deborah Finley just began thinking about using a small vendor’s cloud-based e-mail archiving service. an analyst at Boston-based eDJ Group. some tough questions. want to provide computing capabilities to business units as quickly as possible. you need to ask your cloud providers applications up and running quickly.’ “ says Murphy. cloud pioneers say: Ask lots of questions and exercise a healthy dose of due diligence—all of which can lay the groundwork for future teamwork in the cloud. however.” she says. service providers that her clients won’t blindly He notes that cloud questions should seek the same information journalists sign away protection.” Why are we thinking of a public cloud? What are the trade-offs vis-a-vis storMartin Fisher isn’t a lawyer. so there’s a lot of trepidation” among lawyers anxious to both protect the company’s data and remain on the correct side of government regulation.” Legal questions about the cloud are becoming an issue now simply because enterprise adoption of cloud computing is growing. CIOs. Now that larger companies are considering cloud services. the lawyer can’t give you legal advice. but instead. in order to How quickly will we be notified if there’s a breach? comply with HIPAA. when it comes to e-discovery in the cloud. corporate lawyers are getting “Lawyers balk at cloud computing contracts because they don’t have all involved—and they’re rejecting some of the more the facts.Cloud Computing WorldMags. “To change that language. whose job is to advise the company on technological issues. it’s turning lawyers and CIOs—two groups with more common ground than they realize—into adversaries. Murphy explains. But as director of ing the data on-site? information security at WellStar HealthSystem. 2 0 1 3 | REAL CIO WORLD WorldMags.net Vol/8 | ISSUE/03 . a research firm that focuses on information governance and e-discovery. Rackspace and Amazon. “But if they want our lawyers suggest asking these questions: business. For one thing. whose job is to advise the company on legal. The small and mid-size companies that pioneered the move to the cloud were less likely to have legal teams waving red flags. Finley and the Port lawyers reached a compromise. And a lot of CIOs don’t know the implications of privacy and transparency laws. at least temporarily. For Finley and many other IT execs. The vendor’s contract had a limitation of liability for the cost of the contract. when. “There’s no prescriptive case law. Fisher How is the data stored and transmitted? Will it be encrypted? looked at one well-known vendor’s cloud-based Who has access to the data? How is it physically protected? e-mail system before realizing that. That’s the case at the Port of San Diego. Forsheit. Here’s what lawyers recommend. industry watchers say.” egregious clauses of standard service-provider observes David Wells (a pseudonym for a Fortune 500 corporate counsel who contracts. but she’s reluctant to go to the board every time she wants to sign a cloud computing contract. frequently tells requested anonymity). Moreover. “Most companies aren’t smart enough to ask a service provider if they’ve mapped out a chain of custody for data. for example. “People don’t think about the legal issues because this is so new.” says Finley. where. he would have to sign what’s known as a “business associate agreement” with —By Howard Baldwin legal Cloud Advice: What to Ask Yourself 92 j a n u a r y 1 5 . As an IT leader.” says Barry Murphy.
Federal rules require that you must know where the data is and ensure that e-discovery will find it. Trappler insists.” In the end. “Counsel needs to understand IT and vice versa. and lawyers are trained to do it. you get a lot of goodness out of it. do a bad one. After IT and legal work on a few cloud contracts together and get some experience hammering out terms. If you can’t get past FUD because people don’t understand it. “But if there’s a server in the cloud that nobody thought about.net Computing any other entity whose data resided on the same system. even in managing data on your own premises. it’s turning lawyers and CIOs—two groups with more common ground than they realize—into adversaries.” E-discovery is another issue that lawyers tend to focus on more than CIOs do.” she says. risk management. Doing it another way is not an option. Your New Best Friends The CIO and legal counsel must recognize that they’re on the same team. “Otherwise. Ideally. data is being replicated. “people can get sanctioned or jailed. “They have to speak each other’s languages. the process should get easier—in theory.in.” says Paul Lewkowicz. representatives of IT and people involved in procurement. and doubt. knowing what the risks are. Murphy notes that there are companies like Nextpoint and X1 Discovery that specialize in discovery in the cloud. [The lawyers] don’t want to say no. lawyers suggest CIOs ask what clauses in the contract really mean.” says Wells.” Beyond that.net REAL CIO WORLD | j a n u a r y 1 5 . with give and take about what’s best for the organization. “IT has to think about what happens when everything goes wrong. “IT people think of contracts as a couple of pages of specifics and then boilerplate. says Thomas Trappler. worse. The biggest question is.” CIO Legal. getting IT and legal to agree on cloud contracts comes down to a matter of careful communication. and you give up your right to sue for breach of contract by accepting it. but it’s worth the time.” he says. Admittedly. Each person can address facets of the deal with his own expertise. Massachusetts.Cloud WorldMags. Trappler says that one of the things he stresses in his classes is the importance of team building—where the team includes the business process owner (the one who needs the cloud service). Fisher killed the deal and went with a remote-hosting arrangement. where WellStar’s equipment sits in a third-party datacenter. 2 0 1 3 93 . “If your lawyer’s not paying attention.” she warns. vendor management and security. but that doesn’t always happen. But it’s that boilerplate that saves everybody’s bacon when something goes wrong.” The bottom line is this: Cloud computing is supposed to make things easier and cheaper for IT.” How do CIOs and counsel start collaborating? By asking questions. the CIO should know the questions to ask before the attorney even requests the answers. which helps the group identify which issues are worth worrying about and which aren’t. because one of the benefits of the cloud is to make IT deployments quicker and easier. “Both sides have to think of things from the other party’s perspective. and lawyers can be disbarred. How do you mitigate the risk? How do you protect yourself as best you can without stifling the business? David Wells (a pseudonym for a Fortune 500 corporate counsel who requested anonymity) agrees that getting subject-matter experts into one room promotes understanding. your remedy for downtime is actually pennies on the dollar. you can have lawyers spinning scenarios and creating fear. Vol/8 | ISSUE/03 WorldMags. The lawyers have to remember that IT is there to make the business run. legal experts say. who teaches a cloud computing course at the UCLA Extension school. but instead. “My people finally know not to come to me without the answers to my questions. They want to know what can make the contract more acceptable. “If you have a service provider [whose systems are] chronically down. but the amount of payback is minimal. Wells says that service-level agreements drive him especially crazy. “Negotiating is an art form. He sees contracts promising restitution for downtime. but the issue is more complex than it appears at first glance. it’s even more important that they bring together a team to pore over the agreement and ensure that all issues are covered.” Lewkowicz says. the lawyer should insist on the right to terminate for breach of contract. There are risks in everything. IT should ask counsel to handle contract negotiations.” Industry watchers say it’s all a question of due diligence. of Send feedback on this feature to editor@cio. an intellectual property attorney at Daly Crowley Mofford & Durkee in Canton. WellStar’s Fisher concurs: “When IT and the attorney and someone from compliance all sit down and go through a contract. including metadata. “In the cloud.” Forsheit says. you’ll either crater the deal or. legal counsel. so it creates more data for discovery. “That’s why I ask the same questions over and over. Forsheit agrees. this may seem counterproductive. uncertainty.” While it’s important that the CIO and corporate counsel have a good relationship.
WorldMags. Rajeev Wagle. Kuoni India is among the top three organizations in its space. How about customer-facing technology initiatives to drive growth? We have quite a few initiatives in that direction including those where we enable our customers to book directly from our website or through our call center. Kuoni India. In this interview. Kuoni India. Thriving in an industry that contributes roughly 6 percent to GDP— but is currently marred by high airfares. Planning By Eric ErnEst IT-inerary For a country like India blessed with backwaters. can achieve a lot more using IT. We already have good front-office systems. Kuoni India has been striving to enable the Indian traveler to experience the joys of the land and fulfill their aspirations to travel abroad. which will help us derive productivity gains. Most of us don’t necessarily go to a bank branch.cio. 2 0 1 3 | REAL CIO WORLD WorldMags. and the industry. we conduct business over What do CEOs and other C-level executives expect from you? Read all about it in View from the top. Among the top travel operators in the country. mountains and monuments. beaches. How do you plan to grow from here? I believe we need to leverage technology to the maximum.net Vol/8 | ISSUE/03 . Managing Director. and a seamless interchange between the front office and the back offices. There are many ways through which technology can make the experience for the client a lot richer. the travel and tourism is replete with opportunity.net VIEW from the TOP Rajeev Wagle. A lot of our processes are manual and lend themselves to automation. says his company. and less-thanadequate support from the government—isn’t easy. MD. Visit www.in/ceointerviews 94 j a n u a r y 1 5 . a weak Rupee. talks about the aspirations of the Indian traveler and how technology can help Kuoni India keep growing and enrich their customer’s experience. We try and automate from end-to-end so that our processes are robust and secure while ensuring that there is very little manual intervention.
WorldMags. Photo by S rIVatSa Sh an dIlya Doesn’t using technology for customer interactions move accountability away from the enterprise and onto the customer? I don’t believe there is a shift in accountability. and time constraints.net REAL CIO WORLD | j a n u a r y 1 5 . 2 0 1 3 95 . destinations. to Make customer experience more delightful automate processes and improve productivity stay abreast of technological advancements the Internet or a mobile. Customers want to decide on their itineraries considering their budgets. There still are a lot of things that a search on Google or Trip Advisor can’t tell you. They still need our help.net Rajeev Wagle expects I. which is like buying Vol/8 | ISSUE/03 WorldMags. OTAs (online travel agents) have helped make this happen. We believe that companies like us will be able to bring this. For example. If you leave customers with possible options for a couple of days they will short-list some options. if someone needs to make a round trip from Mumbai to Delhi then it’s just a question of getting the cheapest tickets. behavior patterns will emerge and technology will be a differentiator. we are seeing a lot more of these initiatives here. All that we are providing the customer is a feature-rich engine with a lot of features which will allow customers to discover and experiment. And not just with transactional things like final ticketing and foreign exchange. though. but also to enhance their experience based on inputs from experienced professionals on things to do in particular locations. Over time. Although the travel industry hasn’t evolved the way banking has. This allows them the joy of discovery using the website.t.
Travel is a lot about experience. the answer is yes. It varies according to the segment. Singapore. So he’d rather go and see all the countries in one trip and make the most of the travel. A first time traveler weighs that in his mind when he is taking his wife and family abroad. In the last couple of years. How does this impact your profit margins? Profits are a function of your cost structures. But if you add an itinerary to this trip and add places to visit. There are almost 700 million inbound travelers and 13 million outbound travelers. which makes it an interesting segment.net Vol/8 | ISSUE/03 . This year we seem better placed as nobody expects it to go back to Rs 45. France in the other and UK in yet another trip. These may be all foreign. the industry has witnessed a reduction in margins essentially because of the steep depreciation in the value of the Rupee. Talking about segmentations. The trends haven’t lead to an elimination of long duration trips. then someone needs to understand the customers’ interest and make suggestions based on them. including airlines and hotels. But if you are asking whether an existing domestic traveler can move to an international one. behavior patterns will emerge and technology will be a differentiator. Or a customer who has completed an Asia trip might now aspire to visit Europe. customers have had to opt for shorter trips or more cost-effective destinations. This tends to be cost effective and customers feel comfortable because culturally these countries are close to us. Owing to the cost of packages. But we are hopeful that 2013 will be better. They might just visit Italy in one trip. We have not been able to fully pass on these costs to customers and hence we have absorbed some of it. which forces the price of packages up. Our past customer data is rich and we have a lot of loyal customers. There are a lot of senior citizens and retired people who like to go out for longer vacations. People sometimes are also worried about food and customs and South-East Asia is more compatible in that regard. How is Kuoni India coping with the consistently weak Rupee? We are at the complete mercy of the Rupee-Dollar parity. I also think that due to the stock-market being where it is today. Is the industry beginning to see a shift towards international travel? Domestic travel in India is largely dominated by religious tourism and visiting friends and relatives. What are some trends you are witnessing with respect to the duration of trips? We are seeing a definite trend where people are taking more than one holiday a year. have past data on our customers and sophisticated CRMs that slice and dice this data. The affluent sections approach this differently. Margins are a lot more difficult." —Rajeev Wagle We are looking at high-end domestic travelers who aspire to go international and whose usual destinations are places in South-East Asia such as Thailand. They might also initially go to neighboring countries like Nepal. all domestic or a combination of the two. We have also pushed some of it to our partners. on what you spend on advertising and the competition you face. The suddenness with which the dollar went from Rs 55 to Rs 57 caught a lot of us by surprise and made customers cancel or postpone their tours. The trend is also about wallet share. there is a feel-good factor attached to it. how do you target different market segments? We’ve been in the business for a substantial number of years and we 96 j a n u a r y 1 5 . This also includes some group tours with parents and others with friends. It is true that the quantum of long duration trips is not increasing drastically owing to exigencies working adults face and how difficult it is to get a leave of three weeks at a stretch. or Malaysia. This is an affluent section as people at that age realize they need to catch up on their travel. We expect the dollar to be in the range of Rs 52 to 55. 2 0 1 3 | REAL CIO WORLD WorldMags. A customer who has taken a trip to Europe may want to visit the US next and we will be able to offer him options in that regard. We use our CRM tools to ensure that our propositions to our customers are offered well in time and this has been very well appreciated. which is a fact we are getting used to. "over time.net any other commodity today. This is a growing segment.View from the Top WorldMags. The customer may not be able to afford multiple Euro-trips because it is expensive given what he earns and may not be able to make it more than once a year. In some cases there has been down-trading. Each market needs to be catered to differently.
Even if I use the same technology I might have deployed it in a seamless manner whereas Vol/8 | ISSUE/03 WorldMags. But I do feel more needs to be done by everyone as this industry is such a huge employment generator. and people’s propensity to spend is high. These are countries that are dependent heavily on income from tourism and depend on travelers from countries like India. We are also seeing an increase in demand from the middle class for whom travel has become a mandatory spend as they manage the expectations of their family and friends.com How can technology be the differentiator for an organization operating in this sector? Even though the same technology is available to every organization. for instance. We send more than 1 million tourists to Thailand and a little less to Malaysia. Send feedback on this interview to anup_varier@idgindia. is viewed as being lower in stature. Do you think enough is being done by the government to promote tourism in India? The government tends to get obsessed with inbound tourism but I think they have done a very good job in this area. We are making process can be completed and the ease with representations to the government about which it can be done. A number of national tourism organizations have setup shop in India because the Indian tourist is a high spender in those countries. might get blown out of proportion. The customer referrals here can be achieved at a fraction of the cost of other channels. One can’t afford to ignore it as it is a channel to ensure we get repeat customers. Travel and tourism.net SNAPSHOT View from the Top We are dealing with this by introducing more affordable packages by going back to our suppliers and renegotiating rates wherever possible. discretionary spending goes up. There might also be customer experiences which. the travel industry suffers. Outbound is not talked of as much because it is considered a spend of foreign exchange. stock markets do well. your expectations from the CIO and the IT team? One would expect the CIO and the IT team to stay abreast of all the latest technologies and figure out which of these are relevant to a travel organization. us included.200 crore manner. it is the people that make the difference. Finally. HEADquARTERS: Each organization in Mumbai an industry will achieve FOuNDED: productivity and other gains 1996 from the deployment of a The government has technology in a different introduced the service tax REvENuE: rs 2. A CIO should be someone who can oversee the sourcing of technologies for strategic business advantage. In such a scenario what are What are some of the specific additional measures that are called for? Kuoni India Despite being one of the largest employers.net REAL CIO WORLD | j a n u a r y 1 5 . if they are not up to the mark. what’s your take on the rise of social media? Today. your industry doesn’t attract the best talent. We are not opposed to the tax but we want it to be properly levied. is similarly placed but ranks higher on the list of someone looking for a job because hospitality has packaged itself far more attractively and appeals to a student who is not going to be a CA. If you find an economy not growing and the government not taking appropriate measures and consequently affecting GDP. Every category of products is going to find a way into social media. It’s our endeavor to utilize social media as a source for endorsing our products. differentiation is tourism industry felt that EMPLOyEES: 3. These countries value the spending habits of the Indian traveler and actively woo such tourists.WorldMags. When GDP grows. and shedding some of our margins. a doctor or an engineer. But that’s just how social media is. When the economy is recessionary. Technology is a differentiator not because I am buying something else. there aren’t very many good employment opportunities and spend on travel decreases. What's the fix? This has a lot to do with how the travel industry portrays itself. some other company might not have been able to achieve that. 2 0 1 3 97 . food and leisure would depend on how smoothly the ticketing should not be taxed in India. every company needs to evolve with social media strategies. If we talk about the recently and all of us in the front-end. Do you agree? We’ve not grown as much as we thought we would but we have done better than last year. Some may have the amount which is spent their own customized customer outside India for hotel. this and hope to see some joy in the next budget. it is deployed differently. There are companies that have done it well and there are others who haven’t. interfaces and the experience sightseeing.500 more apparent. It does come with its issues but I believe every company. Finally. needs to have a proper social media strategy. Trends in 2012-13 seem to be better with the government getting its act together. Many in your industry say the last budget was a dampener. Hospitality. We run a travel academy to provide vocational training and making the students more employable. He should be in tune with the company’s strategy and objectives. on the other hand. CIO anup Varier is senior correspondent.
It turned to EMC.WorldMags. make its systems more efficient. But KPIT Cummins’ rapid growth was giving its IT team nightmares. and have a solid DR and BCP strategy. Pune-based KPIT Cummins Infosystems has demonstrated a year-on-year growth of nearly 50 percent. One such hurdle existed in KPIT Cummins’ test and development environment. Anything that obstructs this dream run is undoubtedly more than a mere hurdle—it’s a threat to the company’s business. the company needs to service its clients by showcasing a proof-of-concept and assuring them that the solutions work the way they ought to. WorldMags. To sustain growth. its revenue stands at about Rs 1. it would need to run the relevant applications in a test environment and also need more compute and storage capacity. To this end. Today. KPIT Cummins Company Industry IT Rs 1. the development team would raise a purchase request for approvals and the procurement of additional servers could take anywhere between eight to 10 weeks.net powered by GrowinG StronG with EMC Everybody likes a growth story.503 crore. It realized early that it needed a mechanism that could help its teams deliver faster—and more efficient services—to its clients. it needed to infuse flexibility.net .503 crore Revenue Over the last couple of years. As an IT services organization. In order to achieve this. This was precious time and opportunity the company was losing.
And while the company was adding numbers to its strength. it was also spending excessive time in assigning a desk to a new employee. that virtualization alone wouldn’t be the answer to all their woes. The fatter balances.000 in the past two years. It would take the IT team at least a day to provide the necessary assets to a user and load the software required for their job role. The IT team would also have to individually upgrade the PCs.500 to 8. The company was also looking for a way to efficiently utilize the physical infrastructure and provide its employees with the flexibility to work from any location using any type of device.net Custom solutions Group EMC Our production applications and critical services run on three EMC storage arrays— NS480. also meant greater workloads during month ends. Activities such as batch processing. KPIT Cummins.” mAndAR mARulkAR.net . And since WorldMags. “We were not able to dynamically increase or reduce the compute power as per requirement. Head-IT infrastructure. head-IT infrastructure. Marulkar and his team had tried their hands at it by putting their non-critical applications on a pool of virtual resources and were more than pleased with the results. invoicing and payroll would stretch into the next month and cause unwarranted delay. KPIT Cummins AddIng numbeRs The company’s growth story is not just restricted to revenue but is also visible in its employee strength that has jumped from around 6. VIRtuAl Ploy Though a late adopter of virtualization. however.WorldMags.” says Mandar Marulkar. however. They realized. VNX 5300 and VNX 5500—and they are also used for all our databases. They knew that one way of tackling their growth concerns would be to beef up their datacenter by going all out with virtualization. This was a time consuming affair.
many principals offering such a solid pre-integrated and pre-configured solution. servers and networking—from different vendors and rely heavily on an SI partner to ensure that infrastructure is right-sized wasn’t encouraging. storage. For this. But the fact that they would have to look for different products—for software. KPIT runs on three EMC storage arrays—NS480. along with their expansion plans Marulkar decided to build a DR not just for their private cloud but also for their virtual desktops and ensure business continuity. At the same time. This. They moved the racks into the datacenter and within 48 hours were able to conclude the power-on tests and check if all the components were working. A key criterion EMC RecoverPoint can transfer the load of server compute onto the appliance at the time of replication. we realized we had created a huge dependency on the infrastructure and wanted a robust DR solution for it. This would not only reduce the dependency on IT but also help management to control and monitor how efficiently the infrastructure is being utilized. What also worked in VCE’s favor was the fact that in 2010 there weren’t dIsAsteR-PRoofIng But a major factor for consideration for both these decisions was the mission-criticality of the data being hosted on the virtual infrastructure. So. were accompanied by professionals from the UK. VDI home-folder mapping. Microsoft Lync.” says Marulkar. and many non-IO intensive workloads. and selfservice features.” says Marulkar. Marulkar had a chance meeting with some senior leaders of EMC IN 2010. This provides an RPO ranging from 0-10 minutes depending on the nature of the application. WorldMags. they placed an order for 2 Vblocks in Dec 2011—one for the expansion of their private cloud and the other for DR—and this was delivered to them in early March 2012. would allow flexibility to its employees and also improve the productivity and efficiency of its IT team. “We gained a lot of confidence from this and decided to expand our cloud to consolidate more than 400 other test and development applications. “Even though the company had not been officially formulated then. it figured. Marulkar and his team then looked for options for an efficient storage replication solution and deployed EMC’s Recoverpoint appliance in tandem with VMware’s site recovery manager. and configuration management system on it. The pre-configured racks. This was then handed over to the IT team at KPIT Cummins for their business applications.net . The NAS services are also used for file services. “Our production applications and critical services run on these storage arrays and it is also used for all our databases primarily. but VeRIfy So. But when we set up the cloud. KPIT Cummins conducted a proof-of-concept and thoroughly tested the capabilities for not just Vblock but also solutions from other infrastructure providers. they reasoned they might as well go a step further and implement a private cloud by adding efficient administration. tRust. “We set up our private cloud with the intention of providing IT-as-a-Service to our internal customers. Marulkar and his team started with the implementation of Vblock and went live in two months flat. As part of the Vblock architecture.” says Marulkar. Cisco and EMC) called Vblock. Once the implementation was complete.WorldMags. As luck would have it. “The most impressive part was that they planned well and were thorough in collecting our requirements and our sizing needs. They informed him of a converged infrastructure solution focused on the next generation datacenter and the future of cloud computing that was coming up from VCE (VMware.net they were planning for a fully virtualized environment. Exchange. In February 2011. management controls. they hosted all their production applications like SAP. VNX 5300 and VNX5500.” says Marulkar. we were very impressed by the proposition.” says Marulkar. shipped from Israel. KPIT Cummins also decided to tackle the issue of high desktop provisioning times by taking the VDI route.
as it also has a feature that can roll-back data at the DR site to pre-defined recovery points. Head-Government Business. How can technology help? PSUs need to evaluate their future IT requirements against their budgets and cloud vendor services to determine which IT services need to be moved to the cloud.” Especially with the deployment of virtual desktops. This solution provides an RPO ranging from 0-10 minutes depending on the nature of the application. IT must provide a new end-user computing model so that IT can maintain control over information and access. EMC India & SAARC. which has already set the stage with the ambitious AADHAR project—the world’s largest biometric identity platform—has a classic opportunity to leverage big data to make radical improvements in citizen services.net .200 users if there was a failure. and arriving at the kind of future infrastructure that’s required. Yet another challenge faced by Marulkar was that the backup window shot up to almost 38-40 hours as a large number of applications were consolidated onto a single platform. they need to identify an end-to-end solution provider to bring together the different pieces from the larger ecosystem. India. What are some of the unique challenges facing central and state governments? We are living in an era of digital information explosion and the biggest challenge faced by our government is data management and security. says technologies like the cloud and big data are reshaping government organizations and improving citizen services. Considering the scale at which most government businesses run. This helped us reduce the backup window by almost 70 percent. There is also an additional feature in RecoverPoint that transfers the load of server compute onto the appliance at the time of replication.net while executing DR for KPIT Cummins was the ability to restore the data while ensuring a two-way transfer. Government organizations must also have a zero-tolerance approach to data leakage. Of all the benefits derived from the solutions. “When hundreds of TBs of data is getting replicated. with its ambitious Aadhar project. “We needed an efficient backup solution which is why we went ahead with EMC Avamar for taking full backups on a daily basis. It’s easy to set up RecoverPoint to replicate the data at the DR site. the company was at a risk of losing the data of 1. he is among EMC’s satisfied customers.WorldMags. Some key considerations for the government sector would include evaluating the existing IT portfolio against tomorrow’s needs.” bhuPesh ChAuhAn. Today. This avoids replicating corrupted data from the primary site onto the DR site. “We were unable to take daily backups and data continued to grow in an exponential manner. mapping service-level requirements. How can IT improve user experience? Today. insider threats. while allowing users to choose their own devices. And finally. it is the commitment and the personal touch of EMC’s senior management that has left a mark on Marulkar. has a classic opportunity to leverage big data to make radical improvements in citizen services. EMC India & SAARC WorldMags. A simple hostbased replication could have also sufficed but then you add burden on the existing compute. zero-day and targeted malware. By deploying a pool of elastic resources.” says Marulkar. shifting to cost and agility environments that include virtualization and the cloud. Custom solutions Group EMC Redefining Government Organizations Bhupesh Chauhan. the cloud is revolutionizing the IT process by making it possible to run ITas-a-Service and driving maximum efficiency for its consumers. this feature helps avoid the creation of an additional overload on the actual host and a consequent degradation in the performance of production application. how can they optimize their infrastructure? It’s time for IT transformation and government companies should focus on consolidating existing datacenters.” says Marulkar. Head-Government Business. India.
” says Yatendra Kumar. It seemed like a lost cause until its CIO created a payment model that kept everyone happy. Hinduja founded the company and quickly put India on the global apparel map. “When we did a study to find out the areas we needed to improve in. type. At Gokaldas Exports. allows workers to input the size. Diesel. The Business Case: Like most other businesses worldwide. it was taking a Rs 80 crore hit. we found that Gokaldas was losing a considerable amount in value chain loss. head-IT. in value chain losses a year. who was part of the team in search of new efficiencies. Its pedigree goes back four decades to when J. and Abercrombie and Fitch.” says Kumar. By DeBarati roy The Organization: Gokaldas Exports is the royalty of the Indian garment industry. approximately. “That’s huge. sluggish sales and rising input costs have forced Gokaldas Exports to look inward to cut costs and improve the health of their bottom lines. When the company’s leaders began looking in 2011.net VOl/8 | ISSUE/03 .H. According to Kumar the company was losing upto 10 percent of raw material in the manufacturing process. which is available off-the-shelf from Provab Technosoft. and other specifications of the garment to be made and uses an algorithm to generate A SuitAble 102 j A n u A r y 1 5 . the Bangalore-based bulk manufacturer and exporter of ready-made clothes works with high-street clients that include Nike. Today.net * real problems * real solutions Bargain New software could save Gokaldas Exports millions a year—the problem was it required a capex investment the company didn’t want to spend. Given that Gokaldas purchases raw fabric worth about Rs 800 crore a year. what they found surprised them. Gokaldas Exports. it came in the form of raw fabric that was left over after a roll of cloth had been cut. Kumar knew. Levi’s. could reduce raw material wastage. The software. 2 0 1 3 | REAL CIO WORLD WorldMags. Value chain loss is a challenge many manufacturers face. ‘Cut Plan’ software. among others.casefiles real people WorldMags.
the more he realized he needed to look at it from Provab’s perspective. He then hung the alternative before Provab: Make no money at all.net REAL CIO WORLD | j A n u A r y 1 5 . only this time he focused getting them to agree on an opex model. Head-it. Kumar also knew that Provab was confident of the enormous savings its technology could bring. “It already had the software ready. over three years.” says Kumar. Once upon a time. The Challenge: “We realized we needed to invest about Rs 8-10 crore to install the software at all 30 factories. the needle moved up to 5 to 6 percent. Kumar says that they plan to increase savings to 8 percent. Gokaldas saw only a 2 percent saving as it got used to the software. Kumar says. This plan is then fed into the systems at the cutting lines. “We ran a test for the software about six months towards the end of 2011 and saw great results. Initially. Provab got on board. There was only one problem: The software was very expensive. an ROI window of a year might have been acceptable. So Kumar then tried looking for a more cost-effective alternative to software Provab provided. At 5 percent. got a software provider to agree to a new payment model: 5 percent of what its software saved Gokaldas. He decided to challenge the company: If they really believed in their product.” he says. Gokaldas is still saving about Rs 35 crore a year—even if it lowers its buying to Rs 700 crore of fabric a year. but not in today’s climate. But over time. Clustering many of these smaller apps together would lead to integration challenges. Send feedback on this feature to debarati_roy@idgindia. And that didn’t include other overheads like training costs. but came up empty.com VOl/8 | ISSUE/03 WorldMags. CIO Debarati roy is correspondent.net Yatendra Kumar.WorldMags. The question was: How was he going to convince a software provider. Gokaldas exports. 2 0 1 3 103 . So Kumar revisited his original idea of working with Provab.” says Kumar.” says Kumar. Provab’s take would be in the range of about Rs 3 crore. Benefits: It’s been nine months since the software was deployed at Gokaldas’ factories. which didn’t have a cloud offering—and probably knew it had a monopoly in its niche market—to agree to anything but a capex model? The more Kumar thought about it. the software would just sit idle with them.4 crore a year—a feat that would have been impossible if Kumar had decided to listen to conventional wisdom and cut his coat according to his cloth. which works out to about Rs 6. If they didn’t agree to a more flexible model. an optimal cutting plan. they would accept no upfront payment and only 5 percent of what Gokaldas saved using its software for three years. “Most other players had standalone modules. If Gokaldas could save 8 percent on raw material purchases worth Rs 800 crore.
Today. Zenga Media. The Benefits: Moving to the cloud helped Zenga's IT department reduce its strength from 35 to five. I am not worried about all this as I can scale to 500 servers when I need and even come down to five servers as needed. it was also cumbersome. saved 80 percent in costs by moving to the cloud. The Business Case: In 2008.net VOl/8 | ISSUE/03 . it would need to turn to the cloud. including Zenga Media’s customers who have also benefited from the better connectivity when streaming content online." says Momin. when live video streaming was still in its infancy in India. Momin says that he has been able to save up to 80 percent on the resources front. MD and CTO. The Project: In order to put all these issues to bed and infuse agility and scalability. managing a datacenter was not only expensive. Shabir Momin. But the beginning of the IPL season in 2009—that Zenga won the rights for—triggered the need for another cloud platform just to accommodate IPL. Zenga media has recorded 421 million video views for 2011. the company caters to more than 50 percent of mobile TV consumers in India. 2 0 1 3 | REAL CIO WORLD WorldMags. Zenga shifted its other services on to Amazon as well. Also. Zenga Media made an entry. MD & Cto. On the financial savings of this move. Send feedback on this feature to eric_ernest@idgindia. I would have had to buy 50 servers.WorldMags. Zenga currently sees close to 60-70 million video views a month. you have to deal with the smallest to the largest of issues. "If I were to do IPL. Momin decided to move his datacenter to Rackspace’s cloud platform. getting the right resources to manage the datacenter was a significant problem that Zenga faced during its initial founding days.com 104 j A n u A r y 1 5 . a massive jump from 150 million in 2010. For a startup. On an overage. they will lie idle for no reason. Initially. its push mail service—ran from a local datacenter. While all the other services remained on Rackspace.net casefiles Zenga m edia * By Eric E rn Es t If Zenga Media needed to keep pace with the customers of its live streaming business. Another problem was the increasing load resulting from video views. The resultant higher loads on the network along with the occasional spikes in traffic made Zenga realize that they needed a new system to accommodate these changes.” says Shabir Momin. Now. The Organization: Back in 2008. Zenga TV was started as a pilot service from the datacenter.5 G—and mobile e-mail solutions. He has also saved 50-60 percent on infrastructure costs. This has been a win-win situation for everyone. thereby adding value to the company. promising it’s viewers with mobile TV service—even on 2. Momin turned to the cloud. IPL streaming moved to Amazon. Momin expects this to jump to 600-700 million views by 2013. The remaining 30 team members were allocated to the R&D wing. And I wouldn't be able to use those 50 servers after the IPL. As the 2009 IPL stream went smoothly. Zenga Media. A business model that would allow for (such) an investment and use it only for two months in a year is not viable. “When managing a datacenter. CIO eric ernest is correspondent. all of Zenga's services—including Zengamail.
Leading with Performance: The session will examine how CIOs can deliver programs which result in shorter ‘time to market’ and tangibly contribute to business results. With increasing demand from CEOs and board members for measurable value of IT. IDC India Jaideep Mehta VP & Country GM. Visit www.D. Babson College (USA) Prashaant Huria CIO. IDC India Event Organisers ENTRY BY INVITATION ONLY To Request For An Invitation. this session will help CIOs understand when a situation is truly ‘transformational’ and what they can do remain relevant and become successful through these situations. With an impressive lineup of international speakers. Prof. Asst.net WHEN IT MEANS BUSINESS IT departments have fast evolved from business enablers to business drivers. GLOBAL INSIGHTS David McNally IT Executive Advisor. Driven by IDC & IDG. IDC (USA) Ankush Chopra. All this and much more. Of Strategy.in WorldMags. real-life case studies and research findings. it is now widely recognized that IT needs to step up and drive the business.WorldMags. Leading with Transformation: Lead by a global practitioner and IDC analysts.ciosummit. Emerging Technologies. this residential conference will provide you with all the answers to make a successful transition from business enabler to business driver. EMEA AstraZeneca (UK) INSIGHTS FROM IDC DATE & VENUE 6-8 March 2013 | Hyatt Regency. The big question staring at CIOs today is ‘How can they make this transition successfully?’ Find the answers at the 2nd edition of CIO Summit.net . Pune Shalil K Gupta Consulting & Insights Director. at the CIO Summit 2013. Leading with Innovation: In this session leading academic and IDC analysts will present a framework for innovation encouragement and innovation management. At the conference. IDC India Sanchit Vir Gogia Principal Analyst. Ph. this business conference for IT leaders has been designed to focus on the business value of IT. you can also meet and interact with some of the brightest minds in Indian IT and exchange ideas and best practices. THEMATIC AGENDA FOR FOCUSED DISCUSSIONS The conference is designed with dedicated themes to focus on the impact of technology on your business. IDC India Venu Reddy Research Director.
WorldMags.net .WorldMags. Here’s how to ensure you don’t fall in the second bucket. 2 0 1 3 | REAL CIO WORLD VOl/8 | ISSUE/03 CIOs say that partnering with no-name vendors can lead to a big payoff (more innovation)—or a total bust.net By Minda Zetlin Gambling on Startups By Stephanie Overby Reader ROI: Why working with start-ups is beneficial The challenges of working with them How to figure out which start-up to invest in 80 j a n u a r y 1 5 .
now the CIO of Starkey Industries. implementations take months rather than years. “Small.Vendor WorldMags. And Duchscher was left to pick up the pieces.” says Mark Several years ago. you have to be willing to invest in this stuff. “they’re solving them at a faster rate. 4.” It’s not just increased influence that draws CIOs to nascent suppliers.” The Upside of Startups “Startups are a good way to experiment at the edges of your priorities and position your company as an innovator. and how often has it changed? 8. “We’re trying to get an advantage for our business by moving into progressive technology much faster. startup companies are the primary drivers of innovation within IT. What percentage of your users are paying customers? 7. 3. REAL CIO WORLD | j a n u a r y 1 5 .O. IT leaders. the $23 billion (about Rs 126. Unlike some IT leaders. “The desire for lower risk pushed a lot of CIOs toward the bigger players with deeper pockets and more money for R&D.” says Duchscher. What is your source of operating capital. as Rothenberger found out. They lack the processes and customer support frameworks of their moreestablished counterparts. Rothenberger teamed up with a new vendor that had a handful of employees. can make it hard to survive and remain profitable. schematics and dispatched calls in the field.” It wasn’t the first time Duchscher got burned placing a bet on a young vendor. Duchscher doesn’t like to play it safe with vendor selection. and how long can you operate at current revenue levels? 2.net Management 10 Questions for a Startup Vendor Rob Duchscher took a chance by signing a contract with a startup vendor of test automation software. research director at Forrester. 2 0 1 3 107 VOl/8 | ISSUE/03 WorldMags. CIO of Ricoh. And it probably won’t be the last. The financials were in order. Using a little-known tech firm can produce big benefits.” adds Ben Haines.” But working with startup vendors is complicated.net . But they gave up one risk for another. Who are your advisers? Do you= have a product in production? Who are your key employees. and it gave us a good couple of years with that solution before our competitors had it. CIO of Pabst Brewing. What is your exit strategy? —By S. supplies and document-management technology. Most importantly. 1. the company closed. frustrated with traditional suppliers. Duchscher.100 crore) BMC Software. Settle. Their contracts take weeks to negotiate rather than months. “I was hosed. co-founder of startup accelerator MuckerLabs. 5. Nine years ago. Here’s what you need to ask them. Others went bankrupt.500 crore) maker of copiers. But you should do your homework. “They had some incredibly good technology. They want to make the absolute safest choice. the company’s leaders had a track record of success.” Rothenberger explains. and the startup’s technology blew the competition away.” he says.” says William Hsu. But if you’re truly getting a unique value proposition that you can’t get elsewhere. But a carefully selected startup operating at the core of the business can make an even bigger bang. “It takes time and direct involvement. What is your product road map. And the CIOs that partner with them have to do a lot of hand-holding throughout the relationship.” says Duchscher. newer vendor would somehow fail for the risk that they would be held hostage to a supplier with whom they have no leverage.2 billion (about Rs 12. “Safe choices lead to a culture of status quo. How much are you spending on security and compliance? 9. And status quo. did his due diligence.” Increasingly. “A lot of startups are not only solving the newest problems out there. “A lot of my peers are too risk-averse. and how will you retain them? What aspect of your product cannot easily be reproduced by competitors? 6. Startups are more flexible with pricing terms and product features.” says Christine Ferrusi Ross. who was VP of software engineering and a R&D program manager before taking over IT. A few years in. CIO of $2. Rothenberger needed a mobile solution for Ricoh’s service force— something that would give it access to parts inventory. Their rollouts and updates require extra oversight. We’re doing this with vendors that will have the ability to truly be transformative for us. especially today. “We’re not [working with startups] for parts of the business that are small or insignificant. Some were bought. “At that point. How many recurring contracts do you have (versus month-to-month subscriptions)? 10. they are answering the technology questions that older vendors won’t even ask. “They traded the risk that a smaller. the largest hearing-aid manufacturer in the United States. At the time. the market was ill-defined—many players and even more technologies.” says Tracey Rothenberger. are seeing the appeal of startup partnerships.
” says BMC’s Settle. Compellent Technologies actually reached out to Duchscher about its new disk array products as he was researching offerings from traditional providers like IBM and EMC. ‘Can I filter them out?’ It should be.” says Haines of Pabst Brewing. “In an established vendor. often social approach to a business problem. ‘Can I convince myself that they could close the gaps?’” Those gaps tend to come in three categories: Financial. and make it into a release. “This logic needs to be inverted for startups. One of the best avenues for finding newer. “A lot of them don’t know how to price their products. They had a solid. Who is Rob Duchscher. “I had to say. When Loura asked one startup partner for integration support for a legacy platform.” And. have it approved for the product road map. collaboration—so it’s relatively easy to identify potential partners. We have a need. The question shouldn’t be. the price is right.” says Duchscher. [It’s] a Where the Startups Are CIOs can find viable startup vendors everywhere.” says Loura. “The categories are the same. CIO at Starkey Industries. and they’re actively involved in how things are going. More important than uncovering the newest player in a market. you’d rule out 90 percent of them. but he doesn’t like to play it too safe with vendor selection because it leads to a “culture of status quo. Young vendors are noticeably more nimble and responsive to his needs as a customer. “I like to go onsite and really get to know them. Many specialize in a specific type of technology— cloud.” says Loura of Clorox.” Financial viability is always important. Analyst reports. “They were a small shop. of course. Industry forums. particularly given that this would be a multimillion-dollar investment and not a sideline experiment.Vendor Management WorldMags. you might get a quarterly visit or someone asking you at the end of the fiscal year what they can do for you. CIOs often have certain metrics or guidelines for assessing financial viability.” he says. That drives me crazy.net much flatter organization and the focus is more on being agile than on product lifecycle management. have it filtered from the field through product management. Duchscher did what he always does—get inside the company. is finding the right one.” he says. though. The leaders had strong backgrounds. Peer networks. You know the engineers and the owners. “But the definitions are different. If I’m in early. technical and foundational. In many ways. intelligent disk array at a time when others didn’t. mobile. you may even score freemium rates. But if you judged startups on profitability. niche players is venture capital firms. there’s a much tighter interaction. “When you’re working with one of the behemoths. If you’re an inaugural customer. and there was concern here at the top that they might not make it. We [find] five or six established solutions in that space and try and eliminate choices. But I like it. it may take 18 to 24 months to make such a request.” Increased responsiveness and influence over product design are also among the perks of working with a budding vendor. running a background check on a new market entrant is similar to traditional vendor due diligence. Clorox CIO Ralph Loura works with startups when he’s looking for what he calls “systems of engagement”—those tools that take a new. I get that benefit. ‘Yes.’ I want it as cheap as possible.” WorldMags. “This startup vendor was able to accomplish the same in under four months. Funding was robust. the company got to work immediately. “Any CIO that is trying to develop competitive advantage for his or her business through the use of IT really needs a mechanism for continually scanning the landscape of tech startup companies. And they were 25 percent cheaper than other options.” says Forrester’s Ross.net VOl/8 | ISSUE/03 . Ross notes. “A lot of what we do with established solutions is filter. “With a startup.” Duchscher likes the attentiveness. for example. has been burned by a few start-ups. Google searches. One founder asked me if he was charging too little.
” REAL CIO WORLD | j a n u a r y 1 5 . “You have to make sure your staff is trained in all the different APIs and platforms out there.” says Forrester’s Ross. Then he found Box. “If a solution requires substantial integration or development and is hard to decommission once deployed. they also require more technical oversight.” says Settle of BMC. He hired them at Red Bull and has since deployed their technology at Pabst. Loura looks for portability. “They’re giving us a lot. “Most aren’t very good at managing their vendors.” Loura says.” Ricoh’s Rothenberger has even talked to venture capital firms on behalf of three of his startup partners. everyone complains that they already have too much work to do.” he says. a construction bidding system.” Vendor management headaches also increase. so more issues pop up.” Haines explains. “things are fluid. but that’s often just lip service.” Ross says.Vendor WorldMags.” There can also be internal resistance in IT to the startup partnership. CIO of the Institute for Innovation and Improvement at the UK’s National Health Service (NHS). and we’re there on the ground level helping them to shape the products. With startups. customer support. When Haines was looking for a filesharing tool in his previous role as director of architecture of Red Bull North America. “You may find they have a fantastic concept but it’s not mature enough for your organization.” says Hsu of MuckerLabs. “It’s tough. It’s not like working with Microsoft or Oracle. decisions are made quickly. but he had a stranglehold on all the decisions. “It’s another more intimate way to get engaged. “The ultimate paradox in most IT shops is that the staff complains that they spend all their time maintaining legacy technologies and that there’s no innovation going on. where you ultimately get a product that works.” says Nick Gaunt. who While the speed of startup rollouts and updates can be a boon.” At Pabst. then we’d have a greater concern.” The customer has to take the reins and set expectations for communication. Gaunt of the NHS looks for entrepreneurial veterans with a history of commercial success.” says Rothenberger. the talent. at the age of 23.” says Rothenberger. A new BI and analytics tool is a harder sell. he considered using Dropbox but backed out when he realized there would be no enterprise support.” CIOs always talk about vendor engagements as partnerships.” If you’re a Fortune 500 company used to working with big vendors. Rothenberger spends the most time on the technology evaluation.” Customer service can often be an issue. the startup organization is far less bureaucratic. so governance becomes a huge problem.000 customers. “Smaller vendors have fewer controls. strategies to take the company public or sell. those same technical resources may already be dedicated to support another customer or to get the next product release out the door. When working with These startups can become big players themselves—not necessarily becoming behemoths. and you need to stay on top of that.” Once the Ink is Dry One of the biggest issues for IT leaders who bring in these niche suppliers is integration. project implementation. “Startups don’t have a lot of processes in place. The technology check is often more rigorous because “there is relatively little third-party validation out there that [a startup] product can deliver. because one could easily migrate back to spinning disks. “But when efforts are made to evaluate or prototype new startup products. “You need to parcel the responsibility out to the person who works closely with the niche supplier but also make sure everyone knows how to manage vendors.” he says. who ultimately chose not to work with the company.net . and they haven’t worked with 1. Then there’s the foundation: The business plan. their last six months of financials. “Support and issue resolution from post-sale to implementation is something you have to work out before the contracts are signed. “On the plus side. Solid-state disk storage is less risky. a startup. 2 0 1 3 109 VOl/8 | ISSUE/03 WorldMags. “You can’t just make the purchase and go away.” Startup employees are often playing multiple roles: Product development. They’d brought in some enterprise heavyweights. They had well-known backers. “On the negative side. for example.net Management funding them? Are more than half of their users paying customers? How much cash flow is there? “I can’t sign up with two cash-strapped guys in a garage.” admits Haines. partnerships are a requirement. “It becomes a mini external R&D group for us. “We allocate more testing time to the releases. with a few bugs here and there. you’re accustomed to strong vendor account management.” says Duchscher. But he wasn’t a good business person. and access to those individuals may be walled off altogether. but really owning their space. “They had the superior product. Haines is working with some very early stage players—a data integration company that hasn’t even entered Round A funding and a performance management provider going into general release in a few months. “We were thinking about getting involved with a company where the chief technologist was incredibly bright. the leadership. founded BuildPoint. We get into discussions about where they’re going for the next rounds of funding. “Smaller players have focused so much on their product that that is something they haven’t developed yet.” says Rothenberger.” says Settle of BMC. “The relationship management pieces aren’t there. “The investment in end user training and data integration would be significant and not easy to port to a different platform. Big red flags include a system in perpetual beta or a product road map that shifts with the wind.
A lot. “My role is not to push them. The big ERP vendor had acquired the smaller companies he was working with. I don’t have Michael Dell’s number. you want to see the company succeed. “It’s never about the technical aspects of the product. which is good. “It’s just as easy for an IBM to make a SKU disappear.” Working with startup vendors isn’t for everyone. I could pick up the phone and call the president for immediate action. starting with securing source code escrow and forensic toolkits in the contract. “These startups can become big players themselves—not necessarily becoming behemoths. and they’re always tragic.” says Haines. but really owning their space.” Fuller explains. No more fixes.” Rothenberger says. systems monitoring 110 j a n u a r y 1 5 . “You can live that way for a while. “These are capital-intensive businesses that small startups really can’t compete with. “Sometimes it’s business as usual. Yet as CIO of Dominion Enterprises. Those things can be fixed. he doesn’t purchase any products or services from startups. When I had a real problem before. “Most startups. Loura has seen collaboration tools.” Today. “We are typically dealing with large vendors for our expensive services and products such as disk storage and Internet connectivity.” But too much guidance from—or customization for—a specific customer can handicap a startup. but often the acquirer will make changes to the prior road map or strategy.in. “We’re not seeing the level of responsiveness that we saw when it was just Compellent.” Fuller wouldn’t rule it out entirely.” CIO Send feedback on this feature to editor@cio.. “Initially.” Contingency plans are key. “I’m happy for the people of Compellent. “I’ve talked to them. But. Loura at Clorox knows a CIO whose entire enterprise is now being run by a major ERP player even though he didn’t buy a single piece of software directly from them. but it was not the best move for Starkey. no more enhancements. “And the vendors can start to take on the characteristics [that CIOs] were trying to avoid in the first place. I would have done it myself. “I’m a little nervous. At Pabst..” says Ross of Forrester. I can’t afford to go with an innovative company that offers a neat product at a great price if I’m afraid they will go out of business. 2 0 1 3 | REAL CIO WORLD solutions etcetera.net VOl/8 | ISSUE/03 .” he says.” Duchscher says. At Starkey. It always comes down to the human element—individuals who make poor decisions or don’t communicate well and end up creating a big mess.” Then there are the startup failures. he says.” There’s also some risk in startup success. has invested in a startup accelerator program called Hatch. “I’ve been involved in a couple. Haines is waiting to see how Microsoft’s acquisition of Yammer works out for him in the long run. His employer.are under-capitalized and they can’t survive any setbacks. WorldMags. and they’ve been open about Yammer remaining separate. If I knew how to build it better than them.” he says.” Haines admits. Dominion Enterprises.” says Rothenberger. but to act as mentor. “I’m hiring these guys because their product is unique. that source code and forensic toolkit enabled Duchscher to continue to use the test automation software that was shut down—for a time. startup event and competition in Virginia.” The End Game Startups aren’t startups forever. It happens. As CIO. CIO of Ricoh. but eventually if the vendor is not moving their product forward. that impacts your ability to move your product forward.net Management Tracey Rothenberger. And Fuller has served as judge for Start Norfolk. “But the life of that product had ended. But as the relationship evolves. you’re just buying into the technology. snapped up by legacy vendors. Joe Fuller once started his own a point-of-sale software company for specialty retailers. says using a wellvetted start-up’s technology in a core area of the business can produce a dramatic competitive advantage. Duchscher is dealing with the aftermath of Compellent’s sale to Dell. he says.Vendor WorldMags. Even the big vendors can discontinue support for their own products.
" says Wood.technology A CLOSER LOOK AT BuSinESS inTELLigEnCE EssEnTIaL WorldMags. solving problems. PraTT BusInEss IntELLIgEnCE | When it comes to making wine. and finding red flags. they're learning to push their BI tools to answer questions they never thought they could ask. 2 0 1 3 111 Im Ag E by photoS. But as more organizations develop mature BI infrastructures and practices. He uses BI to understand who buys his company's wines and to predict which customers might switch to other brands. With that in mind.com .net REAL CIO WORLD | j a n u a r y 1 5 . The basic goal of business intelligence is to turn raw data into information. For many businesses. that means using BI tools to transform data into reports and computerized views of past performance—"rear-view data." as one BI specialist puts it. where they can analyze historical data to develop ideas about what will happen in the future. Wood is nurturing his customer base with the help of one of the most modern tools available: Business intelligence (BI) software. "It's really trying to look at people's behavior and get to the insights through the BI tool. And they're moving into predictive analytics. so they can craft better strategies to cope with what's ahead. The success of both endeavors depends on many factors. Vol/8 | ISSUE/03 WorldMags. including the tools used to grow the grapes and the business. That's where the huge opportunity is. estate director of Domaine Chandon and Newton Vineyard in Yountville. California. business intelligence isn't just generating reports—it is answering questions. so he can modify his marketing efforts accordingly.net At these organizations. IT's Guiding Light: BI By Mary K. Matt Wood believes cultivating customers is as complex as cultivating grapes.
an analyst for WorldMags. Boyd says her team aims to do more than analyze test results. It's important to know such details. Wood says he's not so much interested in seeing. an e-commerce software and services provider. As a result. And that need is driving the push to put BI tools into the hands of business leaders. a Columbus. so we'll see more real-time or close-to-realtime need for data. to look for patterns that aren't obvious from the start. 'What questions do you want to answer now?' " Fighting Crime and Improving Healthcare In one unusual application of BI tools." Boyd says. She and her team help school districts make better sense of their data. Research shows that 65 percent of managers say their decision windows—the time they have to get information and make a decision—are shrinking. it's on us' or 112 j a n u a r y 1 5 . is using BI to identify students who could be headed for trouble based on a collection of indicators that might not raise red flags early enough when observed individually. I could actually predict people's behavior and have proactive marketing campaigns. can determine whether customers open e-mails sent by the vineyard. that's definitely very powerful. Boyd is president of Learning Circle Education Services. in near real-time (minutes) or in true real time. he's looking for patterns among customers who drop out of the vineyard's wine club. he says. "People have to act faster and faster." says David White. but the real value that comes from all of that information 'Sample our newest release before everyone else'—then we're building something where we can see what the pattern is for these people moving forward." According to White. attendance and discipline. 'I want to see this or pull in this data set." Wood says.WorldMags. And like Wood. is understanding what certain groups of people are likely to do. they need actionable information within an hour. Learning Circle created an application that's designed to identify at-risk children by evaluating data related to academic performance. but also to ask questions that educators couldn't answer without BI. Ohio-based non-profit that was part of Nationwide Insurance until it was spun off in 2010. Wood mines vast amounts of customer data using a system set up by eWinery Solutions.net Vol/8 | ISSUE/03 . 2 0 1 3 | REAL CIO WORLD will look to tap more and more into the operational data as it's created. Right now. an analyst at research firm Aberdeen Group. To do that. "It took time for people to understand how to use data and the power of data.net "To be able to drill down. "People 36% Of Indian CIOs say they are early adopters of BI and analytics. That kind of innovation is enabling organizations to respond to challenges more quickly. the model of self-service analytics is replacing the traditional BI model of IT-managed reporting. in order to make more effective decisions." says White. and whether they prefer red or white wine. whether they visit the winery for tastings and tours. and then it took getting data on an earlier basis. Learning Circle's goal is not only to produce reports. 'Come up for lunch. says White. "And if we can proactively market to those people—say to them.' so we can [ask]. They need to quickly access data and interact with it. In fact. whether they buy wine in response to an e-mail or a telemarketer's call. for example. 44 percent of 293 business leaders that Aberdeen surveyed in 2012 reported that. SoUrc E: StAtE of thE IndIAn cIo 2012 As more organizations develop mature bI infrastructures and practices. "And now that they see the benefit of seeing data in a different way. The real innovation. White adds. Swedish police used QlikView from Qlik Technologies to analyze volumes of reports to find a shooter suspected of multiple murders. whether they make purchases via the company's website. Berth Simonsson. "I was convinced that if I could understand buying habits and then identify patterns. so the visualization of data will continue—as will the shift to self-service BI. which uses the WebFocus BI platform from Information Builders. such innovation is critical. the number of people who buy via the website or who prefer red wines. The system. because organizations must react to market pressures very quickly. they're learning to push their bI tools to answer questions they never thought they could ask. effectively and efficiently. so he can figure out marketing strategies to keep their business. they're saying.000 students. its 118 schools and 50. they use WebFocus to do that. Working primarily with the Columbus school district. she says." Helping At-risk Students Barbara Boyd understands the importance of getting more information into the right hands more quickly.
but that still required analysts with knowledge of both SSAS and benefits management." Simonsson says. And by the time it was done. Spar rolled out tableau Software. a pediatric cardiologist.ESSEntIAl Wealth in WorldMags. and mine the data to find that [key indicator]. director of outpatient operations for the cardiology group at Children's Healthcare of Atlanta's Sibley Heart Center. self-service analytics approach has increased the sales team's "win rate. running analyses was once a cumbersome process requiring weeks of back-and-forth between the salesperson and healthhelp's business analysts. Spar says the faster.com . to cut out the middle man. "Analysts were able to search through all notifications in less than three minutes to find clues or reports that could be traced to the shooter. or a family history of sudden death. 2 0 1 3 113 Im AgE by photoS. run a variety of analyses on a potential customer's data and include the results in their rfp responses. the more sales they could close. thanks to real-time visual analytics. or implement new tests and treatments in areas such as cancer or emergency medicine." the team can also analyze customer data to identify opportunities to cut costs. providers and members.net healthcare technology the police department in Skane. Patrick Frias. Sweden. "We looked at business intelligence solutions that could get our hands on the data more immediately. But he notes that the real value of BI is that it allows doctors to examine clinical data and gather information that can dramatically improve healthcare delivery. improve performance. Errors occurred. migrating the company's reporting metrics to SQl Server Analysis Services (SSAS). acknowledges that using BI tools to analyze administrative data is a good way to help the center run more efficiently. Dr." says Spar. to win new business. As a specialty benefits management provider. "It might be a few questions. explaining that he and his colleagues work with a data analyst to examine data on the tens of thousands of patients the center treats annually. without help from business analysts. started with a similar approach when his organization adopted QlikView several years ago. that points to that child at risk. the potential customer may have lost interest—or faith—in the company. but the department was able to do it in minutes using the BI program. healthhelp demonstrates how it might improve outcomes by running a variety of analyses on a health insurer's data about its claims. which logs notes on every call authorities receive. — Stephanie overby send feedback on this feature to editor@cio." CIO BI Pumps Up Sales analytics | the sales team at healthhelp had always made one thing clear—the faster they could respond to rfps from potential clients. "We're trying to learn more about the kids' history. the families' history. noting that analysts applied the same search process to the police department's event system.net REAL CIO WORLD | j a n u a r y 1 5 . Frias. healthhelp cIo Steve Spar had previously implemented a data warehouse. members of the sales team can. it might be this on the EKG. noting that the new system has contributed to healthhelp's 85 percent revenue growth over the past two years.in Vol/8 | ISSUE/03 WorldMags. which is rare." he says. an analytics tool he says is as easy for his company's knowledge workers to use as Excel. "All those things contribute to our ability to sell additional new products. who wrote custom scripts to pull information from various databases. says that such a project would normally take at least three people three months to complete. healthhelp works with health insurance companies to help their network physicians find the best tests and treatments for patients." he says.
and that when people see its popularity. research co-ordinator and scientist at NOAA. It includes a map that lights up with bright yellow icons when a whale was heard nearby in the last 24 hours.endlines technology WorldMags. David Wiley.com . 2 0 1 3 | REAL CIO WORLD WorldMags. Available on iPads and iPhones. a free app designed to be used in the Stellwagen Bank National Marine Sanctuary. “ We’re hoping to make it more important for mariners. 114 j a n u a r y 1 5 . and mariners navigating shipping lanes can use it to get suggested travel speeds and find what areas to avoid.net Vol/8 | ISSUE/03 Imag E by photoS. and being hit by a ship is their number one cause of death. more conservation apps will be produced. says he’d like to add more details and eventually develop similar apps for other endangered animals. the app relays real-time information from acoustic buoys and other sources that pick up the whales’ sounds and report their locations via satellite. To protect the remaining animals.net * By Lauren Brouse LL Right of Whale There are fewer than 550 North Atlantic right whales left on earth. the National Oceanic and Atmospheric Administration in the US (NOAA) developed Whale Alert.
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