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Mahatma Gandhi University MEGHALAYA www.mgu.edu.in
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PROGRAMME CODE‐‐‐ 210103 Bachelor of Business Administration (BBA) CODE MP11 MP12 MP13 MP14 MP15 MP16 MP17 MP18 MP19 MP20 MP21 MP22 MP23 MP24 MP25 MP26 MP27 MP28 MP29 MP30 MP31 MP32 MP33P The Bachelor Program consists of 23 Subjects in all. These comprise of Subjects: Year 1‐‐‐ MP11 to MP17 & MP32 Year 2 ‐‐‐ MP18 to MP24 Year 3 ‐‐‐ MP25 to MP31 & MP33
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SUBJECT Principles of management Managerial economics Introduction to information technology Communication skills Financial accounting Business law Marketing Management Human Resources Management Logistics Management Corporate legal framework Project Management Management Information System Production and Operations Management Organization Behaviour Training and Development Advertising and sales Promotion Quality Management Management of financial institutions Security analysis and portfolio management E‐commerce Enterprise resource planning Presentation/Seminar Project course work
CREDIT 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 10 10
Detailed Syllabus MP11‐‐‐ Principle of Management Unit 1 Introduction to Management Introduction, Concept of Management, Definition of Management, Need for Management, Objectives of Management, Evolution of Management, Classical School of Thought, Scientific School of Thought, Behavioral School of Thought, Modern Approach to Management, Management Process, Distinction between Management and Administration, Managers‐Executors of Management, Decision‐Making, Summary, Key Terms, Exercise Unit 2 Planning Function of Management Introduction, Concept of Planning, Nature of Planning, Importance of Planning, Limitations of Planning, Planning Process, Concept of Strategic Planning, Reasons for Failure of Planning, Summary, Key Terms, Exercise Unit 3 Organizing Function of Management Introduction, Organizing‐A Basic Function of Management, Organizing Process, Principle of Organizing, Purpose of Organizing Unit 4 Concept of Organizational Structure Principles of Organizational Structure, Factors Influencing Organizational Structure, Design of Organizational Structure, Characteristics of Organizational Structure, Elements of Organizational Structure, Departmentation, Span of Management, Delegation of Authority, Assigning Responsibility, Organizational Strategy Unit 5 Staffing Organizing the Human Resource, Recruitment, Selection, Compensation, Placement, Induction, Summary, Key Terms, Exercise Unit 6 Directing Function of Management Introduction, Concept of Directing, Definition of Directing, Characteristics of Directing, Importance of Directing, Unit 7 Personality and Attitude Introduction to personality, types and traits of personality, Theories Unit 8 Learning Perception, Motivation (characteristics, types, and theories), Learning Theories Unit 9 Leadership Characteristics, types, and theories, Concept of Supervision,
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Unit 10 Authority Concept of Authority, Centralization and Decentralization of Authority, Effectiveness of Delegation, Benefits and Limitations of Delegation, Summary, Key Terms, Exercise Unit 11 Conflict, Communication, and Coordination Introduction, Concept of Conflict, Classification of Conflict, Sources of Conflict, Outcomes of Conflict, Management of Conflict Unit 12 Negotiation An Approach to Conflict Resolution, Negotiation Process, Negotiation Strategies Unit 13 Communication Concept of communication, Communication Process, Types of Communication, Principles of Effective Business Communication, Concept of Coordination, Types of Coordination, Principles of Coordination, Techniques of Coordination, Advantages of Coordination, Summary, Key Terms, Exercise Unit 14 Controlling Function of Management Introduction, Concept of Controlling, Purpose of Controlling, Process of Controlling, Types of Control, Relationship between Planning and Controlling, Controlling Overall Organizational Performance, Summary, Key Terms, Exercise Unit 15 New Concepts in Management Introduction, Concept of Entrepreneurship, Meaning of Globalization, Concept of Business Ethics, Corporate Social Responsibility, Objectives of CSR, Benefits of CSR, Concept of Total Quality Management, Summary, Key Terms, Exercise Unit 16 Managing Strategies in an Organization Introduction, Concept of Strategy, Features and Importance of a Strategy, Concept of Strategic Business Units, Levels of Strategy, Types of Strategies, Concept of Strategic Management, Components of Strategic Management, Process of Strategic Management, Role of Strategic Management, Strategic Management in Marketing, Strategic Management in Finance, Strategic Management in Human Resource, Concept of Strategic Planning, Summary, Key Terms, Exercise Reference Books: ‐ 1. Principles and Practices of Management by Dr. Kiran Nerkar, Dr. Vilas Chopde (Paperback, Dreamtech Press) 2. Introduction to Management by Vijay Pithadia (Ph. D.) (Paperback, Biztantra) 3. Management Principles & Guidelines by Thomas N. Duening (Ph. D.) & John Ivancevich (Ph. D.) (Paperback, Biztantra)
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Survey Methods. Types of Demand. Summary. and Importance Introduction .Returns to Scale . Key Terms.Concept of Production .End of Chapter Exercise Unit 3 Demand and Supply Analysis Introduction. MP12‐‐‐ Managerial Economics Unit 1 Managerial Economics: Meaning. Maximization of Sales Revenue . Objectives of Demand Forecasting. Law of Demand .Maximization of Managerial Utility Function Maximization of Satisfaction. Cross Elasticity of Demand. Concept of Demand. Review Exercise 5 | P a g e .Branches of Economics . Marginal Rate of Substitution. Statistical Methods.Maximization of Organization’s Growth Rate . Nature. Techniques of Demand Forecasting. Marginal Utility .Summary. Major Economic Problems . End of Chapter Exercise Unit 8 Production Analysis Introduction . Determination of Producer’s Equilibrium. Factors Influencing Elasticity of Demand. Summary. Ordinal Utility Concept‐ A Modern Approach Unit 7 Concept of Consumer Behavior Analysis Indifference Curve.Producer’s Equilibrium. Key Terms. Role of a Managerial Economist. Price Elasticity of Demand.Summary. Determinants of Demand.Consumer’s Equilibrium through Indifference Curve and Budget Line .Shifts in Budget Line . Key Terms. Importance of Managerial Economics.Concept of Managerial Economics. Long‐Run Production Iso‐Cost Lines .Slope of the Budget Line . Measurement of Utility. Scope. Properties of Indifference Curve .Business Objectives . Income Elasticity of Demand. Exceptions to the Law of Diminishing Marginal Utility.Objectives of Business Organizations . Measurement of Elasticity of Demand. Summary. Key Terms. Law of Diminishing Marginal Utility Limitations of Law of Diminishing Marginal Utility. Summary. Criteria for Efficient Demand Forecasting. Key Terms.Production Function . Meaning of Economics .Nature of Economics . Key Terms . Summary.Criticism of Indifference Curve Concept of Budget Line . Scope of Managerial Economics. Elasticity of Demand . Law of Demand . Cardinal Utility Concept‐ A Neo‐Classical Approach .Total Utility.Short‐Run Production . Key Terms. Utility: A Basis of Consumer Demand .Maximization of Profit . End of Chapter Exercise Unit 4 Elasticity of Demand Introduction. Expansion Path . End of Chapter Exercise Unit 5 Demand Forecasting Introduction. End of Chapter Exercise Unit 2 Business Objectives of Organizations Introduction .Concept of Supply.Market Equilibrium: Demand and Supply Equilibrium. End of Chapter Exercise Unit 6 Utility Analysis and Consumer Behavior Analysis Introduction.Law of Diminishing Returns Significance of Law of Diminishing Returns. Determinants of Demand.Types of Elasticity of Demand.
Price‐Output Equilibrium under Monopolistic Competition . Monopoly Equilibrium in Case of Zero Marginal Cost Unit 12 Price and Output Determination under Monopolistic Competition Demand and Marginal Revenue under Monopolistic Competition . Concept of Product Pricing. Perfectly Competitive Market. Purely Competitive Market. Types of Market Structures. Types of Costs.Concept of Macroeconomics .Key Terms . Concept of International Trade (Globalization and Balance of Payments). Marginal Revenue .Theory of Employment (Say’s Law and Keynesian Theory .Key Terms.Time Element in Price Determination under Perfect Competition. Profit.Price and Output Determination under Oligopoly . Review Exercise Unit 13Product and Factor Pricing Introduction. Summary. Demand and Marginal Revenue under Monopoly.Different Concepts of Macroeconomics . Key Terms. Unit 9 Cost and Revenue Analysis Introduction. Key Terms. Review Exercise Unit 15 Introduction to Macroeconomics and its Concepts Introduction .Meaning of National Income (concepts and measurement).Collusion Model‐ The Cartel. Summary. Imperfectly Competitive Market. Demand‐based Pricing. Break‐Even Analysis. demand. Rent. Key Terms. and supply of money) Unit 16 Inflation Defining Inflation (types of inflation and measures of controlling inflation). Concept of a Bank (commercial and central bank. Review Exercises 6 | P a g e . Sweezy’s Kinked Demand Curve Model . Price and Non‐price Competition. Competition‐based Pricing. Summary. Price and Output Determination under Monopoly. Summary . Summary . Interest. Relationship between Total Revenue and Marginal Revenue. Modern Theory of Factor Pricing Equilibrium of a Firm in Factor Market. Supply Curve under Perfect Competition . Cost‐based Pricing. Review Exercise Unit 10 Market and Market Structures Introduction. Pricing Methods. Relationship between Average Revenue and Marginal Revenue. Concept of Market.Concept of Money (Functions. Other Pricing Methods Unit 14 Concept of Factor Pricing Wages. Review Exercise Unit 11 Pricing and Output Decisions in Different Markets Introduction.Average Revenue. Concept of Revenue . Marginal Productivity Theory. Concept of Cost. Product Life Cycle Based Pricing.Concept of Business Cycles (phases of business cycles). credit creation by bank). Theories of Factor Pricing. Demand Curve under Perfect Competition. Price and Output Determination under Perfect Competition . Economies and Diseconomies of Scale.
Internet Information Services.Reference Books: ‐ 1. and Review questions. User Accounts. Biztantra) 3. Information Management.Digitizer. Windows 2000. Device Management. Dreamtech Press) 2. Keywords .Further Readings Unit 4 Operating Systems Introduction.Keyboard.) & Holton Wilson (DBA) (Paperback. Further Readings Unit 2 Generations and Structure of Modern Computer Introduction. Summary. Graphical User Interface. Keywords. Exploring the Terminal Window.mouse. Computer Software. Wiley India) MP13‐‐‐ Introduction to IT Unit 1 Introduction to Computer Systems Introduction. Keywords. Managerial Economics by Prof. Unit 3 Input and Output devices Introduction. Creating. Copying. Windows 7. Working with Files in Linux.Joystick.Scanner. Keywords. Exploring Fedora Linux. Introducing Linux Files and Directory Structure.Printer. Exploring the History of Computer and its Pioneers. Windows XP. Further Readings Unit 5 Introducing Windows Operating System Introduction. Defining Computer. Windows Vista.Computer. Fourth Generation of Computer (1971‐Present). Second Generation of Computer (1956‐ 1963). Introducing the Fedora Desktop. Exploring the Basic Structure of a Computer.Third Generation of Computer (1964‐1971). Virtual Storage. Marks (Paperback. Review questions. Samuelson. Summary.Windows 98. System Backup and Restore. First Generation of Computers (1940‐1956).Trackball. Using Wildcards with the ls 7 | P a g e . Review questions. D. Internet Explorer. Managerial Economics by William F. Memory Management. Job Scheduling. Processor Management. (Dr.) Jaswinder Singh (Paperback. Review questions . Categories of computer. Summary. Summary. Managerial Economics An Economics Foundation for Business Decisions by Barry Keating (Ph. Describing the Basic Linux Commands. Further Readings Unit 6 Introducing Linux Exploring Linux Distributions. Stephen G. Exploring the Basic Parts of a Computer.Fifth Generation of Computer (Present and Beyond). Windows 95.Exploring Features of Windows OS. and Removing Files in Linux.
Getting Help in PowerPoint 2007.Command. Exploring Functions. Describing the Linux File Permission. Review questions . Adding Gridlines . Summary. Adding Axis Titles . Performing Basic Operations on Tables. Working with 3‐D Graphs . Saving. Review questions. Starting PowerPoint 2007.Changing the Graph Type .Further Readings. Summary. Changing the Graph Data . History of Microsoft Word. Understanding the Statistical Functions. working with a Formula.Further Readings Unit 7 Getting Started with Word 2007 Introduction. Review questions. Understanding Excel 2005. Summary.Changing the Graph Styles . History of PowerPoint. Unit 12: Getting Started with PowerPoint 2007 Introduction. Summary. Exploring Pipes. Changing the Graph Layout . Creating. Further Readings Unit 9 Getting Started with Excel 2007 Introduction.Further Readings. Opening. Working with Directories in Linux. Saving a Presentation in PowerPoint 2007. working with Data in a Worksheet. working with a Workbook in Excel 2005. Filters. Exploring Data Ranges. Keywords. Keywords . and Review questions. Understanding Formulas in Excel 2007. Keywords . Adding and Removing Slides in PowerPoint 2007.Exploring Word 2007 Interface Features. Review questions. Unit 8 Working with Tables and Mail Merge Introduction. Keywords. Formatting Graph Objects . and Closing a Word Document. Summary. Closing a Presentation in PowerPoint 2007. and Redirectors in Linux. Resizing and Moving Graphs. Further Readings. Features of PowerPoint. Further Readings Unit 11 Working with Graphs in Excel 2007 Introduction. Opening an Existing Presentation in PowerPoint 2007. Further Readings Unit 10 Working with Formulas and Functions in Excel 2007 Introduction. Summary. Understanding Advanced Operations in a Worksheet. Adding a Legend . Working with Header and Footer. Creating a Graph . Using Mail Merge. Keywords. Printing a Graph . Performing Advanced Operations on Tables. Summary. Keywords. Review questions. Exploring the PowerPoint 2007 UI. Adding Data Labels . Understanding What‐If Analysis. 8 | P a g e . Creating a New Presentation in PowerPoint 2007. Editing and Formatting Text. Adding a Graph Title. Keywords. Quitting PowerPoint 2007. Starting and Quitting Word 2007. Review questions .
Defining E‐mail. Working with Animations. Unit 15 Getting Started with Internet Introduction. Firewall. Antivirus. Protocols. The Convergence of Computing with Communication. Understanding the Basics of Networking. Exploring Blogs and Forums. Network Interface Card. Summary. Further Readings Unit 14 Introduction to Networking Introduction. Creating an HTML Document. Dreamtech Press) Management Information Systems by Shubhalakshmi Joshi.Further Readings. Objectives of Communication. Unit 16 Working with HTML Introduction. Review questions . Keywords. Unit 13 Working with Text. The OSI Model. Further Readings Reference Books: ‐ • • • MP14‐‐‐ Communication Skills Unit 1: Basics of Communication Introduction. Surfing and Searching the Internet. Exploring HTML Tags. Transmission Modes. Dreamtech Press) 9 | P a g e . Graphs. Exploring the Types of Networks. Internet Protocols. Need for Networking. Architectural Model. Protocols . Website Hosting. Working with Text in PowerPoint 2007. Basic Components of a Network . Networking Devices. Saving the HTML Document. Working with Multimedia. Transmission Media. Keywords . and Multimedia in PowerPoint 2007 Introduction. Concept of Communication. Web Server. Web Browser. Network Topologies . Viewing the HTML Document in a Web Browser. Review questions. Importance of Communication. Website. Virus and Its Types. Networking Cables.Further Readings. Review questions . Summary. Biztantra) Comdex Computer Course Kit by Vikas Gupta (Paperback. working with Graphs. Review questions. Summary. Security. Process of Communication. Defining Chatting. Defining Domain Name System . Smita Vaze (Paperback. Web Page. Summary. Keywords. Types of Communication Computer Applications in Management by Niranjan Shrivastava (Paperback. Keywords .
communication. Physical Barriers. Communication Barriers. Review questions. Delivering a Speech. Diagonal Communication. Summary. Keywords. Advantages of written. Review questions.Further Readings Unit 4: Listening Skills Introduction. Keywords. Characteristics of a Good Speech. Essential features of a Good Presentation. Importance of Business Correspondence 10 | P a g e . Types of Communication Barriers. Keywords. Keywords. Review questions. Further Readings Unit 6: Communication Barriers Introduction. C’s of Communication.Unit 2 Organizational pyramid Formal & Informal Channels of Communication. Para language. Further Readings Unit 8: Effective Presentation Introduction. Purpose of Presentation. Downward Communication. Keywords. Direction of Communication. The Grapevine. Non‐Verbal Communication. Socio‐psychological Barriers. Limitations of Oral communication . Summary . Further Readings Unit 5: Non‐ Verbal Communication Introduction. Further Readings Unit 9: Business Correspondence Introduction. Listening Skills.Oral communication . Personal Barriers. Review questions . Organizational Barriers. Summary. Verbal communication and its types . Keywords. Review questions. Barriers to effective listening. Review questions. Types of listening skills. Body language. Summary. Keyword.Written communication . Further Readings Unit 3: Verbal Communication Introduction. Further Readings Unit 7: Effective Speeches Introduction. Limitations of written communication. Ten Commandments of listening. Summary. Review questions. Upward Communication. Summary. Semantic Barriers. Advantages of Oral communication. Summary. Business Correspondence. how to make listening effective. Overcoming the Barriers. Horizontal Communication.
Preposition. Essential features of a good report.Further Readings Unit 15: Vocabulary Building Introduction. Biztantra Contemporary Business Communication (Fifth Edition) by Scot Ober (Paperback. Grammar and its importance . Antonyms. Correct Usage of articles . Further Readings Unit 14: Introduction to Grammar Introduction. Tenses . Pronoun. Subject‐ Verb Agreement and its rules . Further Readings Reference Books: ‐ • • • Business Communication by Sangeeta Magan (Paperback. Summary. Order Letter. Quotation Letter. Articles and its types . Layout of Letters. Summary . Types of Tenses . Further Readings Unit 12 Report Writing Press Release Introduction. Synonyms. e‐mail writing. Review questions. Noun. Adverb. Parts of a business letter. Biztantra) MP15‐‐‐Financial Accounting 11 | P a g e . Cover letter and its importance. Adjective. Important features of a good business Letter. Keywords. Keywords. Complaint Letter. Unit 16 Reading Comprehension Précis. Summary. Keywords . Report Writing. Types of the cover letter. Keywords. Essential features of a cover letter. Guidelines to write a good cover letter. Essential features of a good press release.Summary. Omission of Articles . Format of a Report Unit 13 Press Release Press Release. Interjection. Review questions . Further Readings Unit 11 Writing a Cover Letter Introduction. Colloquial Phrases. Parts of Speech. Enquiry Letter. One Word Substitution. Review questions. and Words Often Confused. Review questions . Recovery Letter. Summary. Conjunction. Biztantra) Contemporary Business English by Scot Ober (Paperback. Types of Letters. Verb. Importance of Report Writing. Purpose of a cover letter. Keywords . Paragraphs for Reading and Comprehending. Principles of drafting a report. Review questions.Unit 10 Business letters Business Letters.
Realization Concept. Materiality Concept. Dual Aspect Concept. Summary. Key Words. Accounting Standardsin Indian. Further Readings Unit 4: Accounting Concepts.Summary. Summary. Further Readings Unit 3 Management Accounting Theories. Financial Accounting Unit 2 Cost Accounting Principles and concepts. The role of Accounting . Disclosure Concept. Advantages of Accounting . International Financial Reporting Standards (IFRS) . Functions of Accounting. Summary. Further Readings Unit7: Accounting Process: Recording of Transactions Introduction. Key Words. Verifiable Objective Evidence Concept. Process of Accounting. Book keeping and accounting. Nature of Accounting. Key Words. Further Readings Unit 8 Bookkeeping 12 | P a g e . Review Questions. Business Entity Concept. Key Words. Features of Accounting Principles. Functions of Accounting Standards. Users of Accounting Information. Review Questions. Basic Accounting Concepts. Process of Setting Accounting Standards. Going Concern Concept. Conservatism Concept Unit 5 Accounting Principles Defining Accounting Principles. Review Questions. and Standards Introduction. Concept of Accounting. concepts. Accounting Equation. GAAP.Limitations of Accounting. Unit 1: Basic Concepts of Accounting Introduction. Cost Concept. Objectives of Accounting. Consistency Concept. Accrual Concept. Review Questions. Money Measurement Concept. Principles. Key Words. Review Questions.Branches of Accounting. Periodic Matching of Cost and Revenue Concept. Further Readings Unit 6 Accounting Standards Significance of Accounting Standards. Accounting Period Concept. Summary.
Review Questions. Definition of Depreciation.Significance of Double Entry Bookkeeping System. Further Readings Unit 11 Rectification of Errors Rectification of Errors. Suspense Account. Key Words. Key Words.Classification of Accounts.Annuity Method. Ledger Posting. Key Words. Key Words. Classification of Financial Statements. Concept of Capital and Revenue Expenditure. Depreciation. Accrued Income. Review Question. Objectives of Trial Balance.Objectives of Financial Statements. Trading Account. Sum of Years’ Digits Method. Bad Debts and Provision for Doubtful Debts. .Depletion Method of Depreciation of Natural Resources. Insurance Policy Method . Methods of Preparing a Trial Balance. Further Readings Unit 9 Journalizing Rules for Debit and Credit. Manager’s Commission. Errors of Principle. Subsidiary Books. Depreciation Fund Method. Further Readings Unit 13 Depreciation Introduction. Compound Journal Entry. Further Readings Unit 10 Trial Balance Introduction. Further Readings 13 | P a g e . Adjustments in the Preparation of Financial Statements. Review Questions.Errors of Commission . Machine Hour Rate Method. Outstanding Expenses. Summary.Summary. Factors Affecting the Computation of Depreciation Unit 14 Methods of Calculating Depreciation Straight Line Method. Need for Charging Depreciation. Compensating Errors. Income Received in Advance. Summary. Steps in Journalizing. Prepaid Expenses. Difference between Journal and Ledger. Key Words. Review Question. Summary. Provision for Discount on Debtors. Criteria for Selecting the Depreciation Method. Balancing the Ledger. Written Down Value Method. Ledger Books. Concept of Trial balance. Errors of Omission . Review Questions. Locating the Errors. Key Words. Closing Stock. Profit and Loss Account. Summary. Balance Sheet. Limitations of Trial Balance. Journal Entry. Inventory Method . Financial Statements . Double Entry Bookkeeping System . Further Readings Unit 12 Preparation of Financial Statements Introduction. Summary. Review Questions.
Further Readings Reference Books: ‐ • • • Financial Management by Anil Kr. Key Term. International Trade. Unit 16 Preparing a Bank Reconciliation Statement Procedure of Preparing a Bank Reconciliation Statement. Key Terms. Understanding International Business Law. Summary. Causes of Difference between Cash Book and Passbook Balances. Summary. Dreamtech Press) Financial Management (Second Edition) by Paresh Shah (Ph. Exceptions to the Rule ‐ No Consideration. Dhagat (Paperback. Introduction to Business Law . Review Questions. Articles of Association. Questions and Exercises. Bank Passbook/ Bank Statement.) (Paperback. Further Readings Unit 4 Company Administrations and Management Company Administrations and Management. Questions and Exercises. Prospectus. Dash (Ph. m Promotion and Incorporation of Companies. Key Terms. D. Summary. Key Terms. Political and Economic Environment. Questions and Exercises. Concept of a Company. Further Readings 14 | P a g e . D. Biztantra) Financial Wisdom: Finance for Non Finance Executives by A. Winding up of a Company. Questions and Exercises Further Readings Unit 4 Business Law in India Objectives. Quasi‐Contracts. Further Readings Unit 2 International Environment International Legal. International Organizations: Roles and Functions. Questions and Exercises. Discharge of Contracts. Keywords. International Treaties and Convention. Public International Law and Private International Law. No Contract. Company Meeting. Definition of Bank Reconciliation Statement. Summary. Membership. Biztantra) MP16‐‐‐Business Law Unit 1 Introduction to International Business Law Objectives. General Principles of Contract.) (Paperback. Summary. Contingent Contracts . Characteristics of Companies. Indian Contract Act 1872. Summary.P.Unit 15 Bank Reconciliation Statement Introduction. Key Words. Memorandum of Association. Need for Bank Reconciliation Statement. Further Readings Unit 3 Introduction to Company Law Objectives.
Unit 5 Indemnity and Guarantee Indemnity and Guarantee. Further Readings Unit 11 Management of Foreign Exchanges Objectives. Meaning of Contract of Sale of Goods. Impact of Non‐ compliance with Health and Safety Legislations. Corporate Governance in India. Foreign Exchange Management Act 1999. Questions and Exercises. Summary. 1972. Transfer of Property. Law of Employment. Foreign Exchange Risk. Further Readings Unit 10 Regulatory Governance Framework for Companies and Stakeholders Benefits Regulatory Governance Framework for Companies and Stakeholders Benefits. Historical Perspective of Corporate Governance. Questions and Exercises. The Doctrine of ‘Caveat Emptor’. Effects of Public Policies on Organizations . Sale of Goods and Agreement to Sell. Managing Foreign Exchange Risk. Scope of Foreign Exchange Management Act. Key Words. Further Readings Unit 7Employment Relations Objectives. Questions and Exercises. Unfair Dismissal and Wrongful Dismissal. Guidelines of Corporate Governance. Understanding Employment Relations. Features of Contract of Sale. Law of Agency. Unpaid Seller. Sale and Hire Purchase. Roles of BOD. Key Terms. Summary. Summary. Bailment and Pledge. Key Term. Key Words. Questions and Exercises. Defining Corporate Governance. Summary. Key Term. Need for Corporate Governance. Questions and Exercises. Role and Power of Central Government in Environment Protection. Key Terms. Structure of Board. Health and Safety Legislation. Further Readings Unit 9 Board of Directors (BOD) Introduction of Board of Directors (BOD). Elements of Employment Contract. Features of Foreign Exchange Management Act. Issues in Corporate Governance. Environment and Environment Pollutants. The Wildlife Protection Act. Further Readings Unit 12 EXIM Principles 15 | P a g e . Summary. Power of BOD. Further Readings Unit 8 Introduction to Corporate Governance Objectives. Further Readings Unit 6 Contract of Sale of Goods Objectives. Objectives of Foreign Exchange Management Act. Questions and Exercises. Summary. Conditions and Warranties . The Environmental Protection Act. Summary. Key Terms. 1986. Questions and Exercise. Foreign Exchange Market. Concept of Delivery of Goods .
ASEAN‐The prominence of the security agenda. Key Words. Introduction. Marketing Era 16 | P a g e . Regional ( & ASEAN) performance and concerns.) by Prof. International Bill of exchange. Private International Law: Definition and scope. Key Terms. CISG (Convention on Sales of Goods). Key Words. Concept of Marketing. Further Readings Reference Books: ‐ • • • Corporate Governance by Sumeet Khurana (Paperback. Key Words.) Parthasarathy (Ph. Key Words. Relationship to bilateral trade actions (and entry of non‐ASEAN goods into ASEAN). ASEAN protectionism‐global non‐competitiveness. Questions and Exercise.K. Questions and Exercises. Choosing economic policy: protectionism or “free trade”. Mechanisms & Practice by Swami (Dr. Export‐Import Documentation and Procedure. basic principles. Summary. Int’l Chamber of Commerce ICC) or AAA rules for arbitration) . Bill of Lading. Summary. Further Readings Unit 14 Different Legal Traditions & Systems Socialist legal Systems (Vietnam.Objectives. transaction or relationship. UNIDROIT Principles on International Commercial Contracts. (Commodore) P. Dreamtech Press) Business Law For Managers (2006‐2007 Ed. Further Readings Unit 13 EXIM TRANSACTIONS PROCEDURES Letter of Credit. Focus on ASEAN (and perhaps EU based on class composition and interest). Questions and Exercise. Goel (Paperback. Questions and Exercise. China). disunity in state external economic relations. Saudi). Authoritarian legal systems (military & civilian). Summary. D. United Nations Commission in International Trade Law (UNCITRAL).. Dominance by regional economic powers. Further Readings Unit 15 International Commercial Law System Public International Law: Definition. Unity within ASEAN. Sales Era. Biztantra) MP17‐‐‐ Marketing Management Unit 1 Fundamentals of Marketing Introduction. Role of the state in establishing the commercial framework . scope. Production Era.) (Paperback. Further Readings Unit 16 Supra‐national law at the regional level Regional Economic Integration (REI)‐principles and applications. Role of business in establishing “private” agreements as to rules of the . Biztantra) Corporate Governance: Principles. Theocratic legal Systems (Pakistan. Summary. Summary. Questions and Exercise. Traditional legal systems (Within others). Evolution of Marketing. Relationship to global (WTO) trade actions.
Product Line Analysis. Review Questions. Levels of Product. Product Classification. Further Readings Unit 5 Principles and Precepts of Marketing Management Introduction. Pricing Methods. Product Mix Analysis.Key Words. Brand Repositioning. Process of Market Segmentation. Product Differentiation and its Basis. New Product Development. Key Words. Levels of Market Segmentation. Marketing Mix Elements. Core Concepts of Marketing. Patterns of Market Segmentation. Selling Concept. Process of Marketing Research. Target Market Selection Process. Key Words. Evaluating the Market Segment. Summary. Price and Non‐price Competition. Objectives of Marketing. Value. Marketing Information System. Factors Affecting Pricing Decisions. Concept of Product Life Cycle Unit 7 Brand Management Process of Branding. Production Concept. Review Questions. New Product Adoption. . Brand Loyalty. Needs and Wants. Definition of Market Segmentation. Tools for Competitive Differentiation. Pricing. Product Labeling. Segmentation of Market. Further Readings Unit 6 Product Decisions Introduction. Developing a Positioning Strategy Summary. Basis of Market. Societal Marketing Concept Unit 4 Marketing Environment Micro Environment. Demand Unit 3 Philosophies of Marketing Management Philosophies of Marketing Management. Brand Identity. Challenges of Product Branding Product Packaging. Concept of Product. Brand Equity. Competition‐ 17 | P a g e . Demand‐based Pricing. Market. Unit 2 Scope of Marketing Scope of Marketing. Further Readings Unit 8 Pricing Decisions Introduction. Marketing Concept. Concept of Pricing. Decision Framework. Selecting the Market Segment. Product Concept. Marketing Research. Exchange. New Product Diffusion. Requirements for Effective Segmentation. Summary. Macro Environment. Review Questions. Cost‐based Pricing.
Summary. Further Readings Unit 11 Communication Mix in Marketing Introduction. Direct Marketing. Public Relations. Nonverbal Communication. Key Words. Further Readings Unit 10 Warehouse Management System Wholesalers.based Pricing. Further Readings Unit 9 Distribution Decisions Introduction. Strategies Adopted by Different Marketers. Vertical Marketing System. Key Words. Review Questions. Review Questions. Expansion through Concentration . Sales Promotion. Differential Pricing. Further Readings 18 | P a g e . Visual Communication. Types of Communication. Porter’s Generic Strategies. Review Questions. Marketing Communication Process. Key Words. Key Words. Promotional. New Product Pricing. Review Questions. Personal Selling. Review Questions. Expansion through Diversification. Other Pricing Methods. Introduction to Logistics. Porter’s Five Forces Model. Product Line Pricing. Expansion through Integration. Members of Distribution Channel Concept of Marketing Systems. Monitoring and Managing Distribution Channel. Key Words. Pricing Strategies. Marketing Warfare Strategy. Key Words. Goal Attacking Strategy. GE Nine Cell Matrix. Importance and Functions of Distribution Channel. Concept of Distribution Channel. Expansion through Digitalization. Marketing Communication Mix. Types of Distribution Channel Direct Distribution Channel. Summary. Summary. Warehouse Management System. Written Communication. Horizontal Marketing System. Verbal Communication. Review Questions. Market Expansion Strategies. Retailers. Pricing. Summary. Summary. Hybrid (Mixed) Distribution Channel. Levels of Distribution. Indirect Distribution Channel. Design of Distribution Channel. Key Words. Further Readings Unit 14 Marketing Theories Boston Consulting Group Matrix. Review Questions. Further Readings Unit 13 Marketing Strategies Introduction. Summary. Expansion through Internationalization. Summary. Ansoff’s Product‐Market Growth Strategy. Further Readings Unit 12 Advertising Advertising. Expansion through Cooperation. Concept of Marketing Strategies. Psychological Pricing. Concept of Communication.
) P. Green Marketing Management. Further Readings 19 | P a g e . Review Questions. Difficulties in HRP. Marketing for Nonprofit Organizations Summary.) by Dr. Keywords. Scope of HRM. Dreamtech Press) International Marketing by Dr. Further Readings Unit 16 Customer Relationship Marketing Customer Life Cycle. Summary . Customer Relationship Management. Keywords . Methods used for HRP. Uses of Job Analysis. Event Marketing Management . Functions of HRM. Concept of HRP. Opportunities in Event Marketing. Sponsorship. Limitations of Job Description. Chopra. Dreamtech Press) Contemporary Indian Cases in Marketing (2006‐07 Ed. Limitations of HRM. Process of HRP. Review Questions. Techniques for Collecting the Job Analysis Data Unit 4 Job Description Job Description. Introduction to Web‐based Marketing. Cause‐related Marketing Management. Rural Marketing Management. Guidelines for writing an effective Job Description. Features of HRM. Review questions . Review questions. Key Words. Further Readings Unit 2 Human Resource Planning Introduction. Network Marketing Management. Mukesh Pandey (Paperback. Review questions.Unit 15 Neo‐Marketing Trends Introduction. Integrating HRP into Strategic Planning. Pre‐Requisites for successful HRP. Purpose of Job Description. Steps in job analysis. K. Shakeel Ahmad Siddiqui (Paperback. (Dr. Bhawna Mehra (Paperback. Objectives of HRM. Key Words. Biztantra) MP18‐‐‐ Human Resource Management Unit 1 Overview of HRM Introduction. Biztantra) Marketing Management by Prof. Multilevel Marketing. Summary. Careers in HRM. Further Readings Unit 3 Job Analysis Introduction. Job Analysis. Difference between Human Resource Management and Personnel Management. Vijay Prakash Anand (Paperback. Concept of HRM. Global Marketing Management. Consumerism. Summary. Summary. Features of HRP. Further Readings Reference Books:‐ Marketing Management by Prof. Keywords.
Job Design. Role of a Trainer . Summary . Career Stages. Review questions . Sources of Recruitment Policies. Limitations of Job Evaluation. Process of Change Types of Change . Keywords . Types of Recruitment. Features of Career. Human Resource Development Mechanism . Change Management . Guidelines for preparing Job Specification. Induction and Orientation. Principles of Change. Potential Appraisal versus Performance Appraisal . Induction and Orientation Program. Methods of Training . Procedure of Job Evaluation. Challenges Faced in Performance Appraisal . Concept of Career . Challenges Faced During Change Management. Purpose of Induction and Orientation . Recruitment. Keywords . Objectives of Career Planning. Keywords . Human Resource Planning. Scope of Change. Further Readings Unit 6 Recruitment and Selection Introduction . Process of Performance Appraisal Methods of Performance Appraisal . Career Planning. Objectives of Job Evaluation. Benefits of Performance Appraisal . Selection. Requisites of an Effective Induction and Orientation Program Placement . Techniques in Selection. Objectives of Performance Appraisal. Career Anchors. Process of Training . Strategic Issues in Recruitment. Human Resource Development for Organizational Effectiveness. Models of Change. Keywords . Drivers of Chang. Summary . Defining Potential Appraisal . Role of Psychometrics Testing in Career Planning Unit 11 Succession Planning 20 | P a g e . Concept of Performance Appraisal . Review questions . Purpose of Job Specification. Objectives of Development of Human Resource. Training of Human Resource .Nature of Training . New trends in Performance Appraisal . Concept of Potential Appraisal . Summary . Features of Potential Appraisal . Concept of Change . Process of Selection . Development of Human Resource. Importance of Training. Process of Career Planning . Further Readings Unit 9 Change Management Introduction. Job Evaluation.Unit 5 Job Specification and Job Evaluation Job Specification.Objectives of Training . Features of Career Planning. Summary . Benefits of Career Planning . Keywords. Objectives of Recruitment . Review questions . Further Readings Unit 7 Training and Development Introduction . Further Readings Unit 10 Career Planning Introduction. Problems in Career Planning Career Planning Vs. Methods of Job Evaluation. Review questions . Review questions . Process of Recruitment . Summary . Change Management Failure Interventions in Managing Change. Further Readings Unit 8 Performance Appraisal Introduction .
Objectives of Human Resource Information System. Salaries. Further Readings Reference books:‐ Human Resource Management by P. Review questions. Kleiman (Paperback. Human Resource Audit. Summary . Summary . Fringe Benefits. Quality of Work Life. Need for Knowledge Management. Further Readings Unit 12 Maintenance of Human Resource Introduction. Review questions . Biztantra) Training & Development (Indian Text Edition) by B. D) (Paperback. Designing Human Resource Information System. Kaizen – A Continuous Improvement Philosophy. Keywords . Review questions . Collective Bargaining Summary .Succession Planning Features of Succession Planning . Implementation of TQM. Keywords . Further Readings Unit 15 Total Quality Management Total Quality Management . Further Readings Unit 13 Compensation Management Introduction. Keywords . Wage Salary . Job Evaluation and compensation. Succession Planning . Quality Circles Benefits of Quality Circles. K. Managing the Flow of Knowledge. Significance of Job Evaluation. Knowledge Management. Keywords. Dreamtech Press) Human Resource Management (Third Edition) by Lawrence S. Need of Total Quality Management. Concepts of Compensation. Encouraging Good Performance of Human Resource Promotion. International Human Resource Management Practices. Keywords . Keywords. Knowledge Management in Multinational Companies. Demotion. Biztantra) MP19‐‐‐ Logistics Management 21 | P a g e . Gupta (Paperback. Summary . and Fringe Benefits. Further Readings Unit 14 Latest Trends in Human Resource Management Introduction. Concept of Wages. Pre‐Requisites for Effective Job Evaluation Objectives of job Evaluation. Review questions. Review questions . Types of International Organizations. A New Trend in Compensation‐Employee Stock Options. Limitations of a Quality Circle. Further Readings Unit 16 International human resource management International Human Resource Management. Benefits of Human Resource Information Systems. Janakiram (Ph. Summary. Differences between International and Domestic Human Resource Management. Summary. Transfer. Defining Human Resource Maintenance. Human Resource Information System. Review questions. Scope of Succession Planning . Benefits of Total Quality Management. Career Planning Vs.
Summary. and Review questions Further Readings Unit 2 Logistics management Logistics management. Review questions. Further Readings Unit 7 Transportation Selection and Decision Transportation Selection and Decision. Warehousing costs Summary . Air Summary. Types of Inventory. Development of Logistics . Further Readings Unit 10 Logistical Packaging 22 | P a g e . inventory control. Further Readings Unit 9 Warehousing Strategies Warehousing Strategies. Concept of Logistics. Water. Keywords. Inventory Performance Measures.Unit 1 Introduction to Logistics Management Introduction. Review questions. Functions of Warehouses. Keywords . Transportation Cost. Significance of warehousing in logistics. Keywords. Importance of inventory management. Keywords. transportation) . Keywords. Inventory Planning Measures. Keywords. Summary. Review questions Further Readings Unit 3 Supply Chain Management Need. Highway. Review questions. Summary. Logistics and Supply Chain Management Logistics and Competitive advantage Summary. Review questions . Types of Logistics Summary. Review questions Further Readings Unit 5 Inventory Management Introduction. Further Readings Unit 6 Transportation Management Introduction. Evolution of warehousing . Summary. Unit 4 Logistics Mix Logistics Mix ( warehousing. Need for warehousing management. Concept of Inventory. Inventory Costs. Rail. Review questions. Concept of Transportation. Role of Logistics in economy. Further Readings Unit 8 Warehousing Introduction. Types of warehouses . components and design. Definition of Logistics. Concept of warehousing . Transportation modes. Keywords. packaging. Pipeline. Keywords.
Further Readings Unit 2 Corporate Governance 23 | P a g e International Logistics by Pierre David (Ph. Components of International Logistics. Review questions . Biztantra) Global Operations And Logistics: Text And Cases by Philippe‐Pierre Dornier. Economic policies . ABC and VED Analysis Reference Books:‐ • • • MP20 ‐‐‐Corporate Legal Framework Unit 1 Introduction to Corporate Legal Framework Introduction. Design Consideration in Packaging. Further Readings Unit 12 material handling Material handling.Keywords . customer service Unit 13Logistic information systems Logistic information systems: Need. Unit 14 Containerization Containerization. PHI) . Summary. Monetary policies . International Commercial Documents. Concept of Corporate Legal Framework (Corporate Legal Framework is set by CG). Physical Controls. Panos Kouvelis (Paperback. Introduction. Fiscal policies . International Transportation . requirements. Effect of legal framework on organizations . EOQ Models. types of containerization. Importance of International Logistic.) (Paperback. Michel Fender. Concept of International Logistics. Keywords . Keywords . Export Packaging . Rakesh Singh (Paperback. Review questions . Types of organizations. packaging. Departmentation. Types of packaging material Packaging Costs . Methods of Entry in Foreign Markets. components and design. routing. Ricardo Ernst. Need for Corporate Legal Framework. line and staff organizations Unit 16 EOQ MODELS Introduction. D. Concept of Logistical Packaging. Review questions . International Insurance . Summary . Unit 15 Logistic organization Logistic organization. Wiley India) Logistics Management by Satish C Ailawadi. Summary . Further Readings Unit 11 International Logistics Introduction.
Keywords. Types of Directors. Summary. Review questions . Rights of Shareholders. Views of Naresh Chandra Committee. 1992. Poor Record of Shareholders’ Protection in India. Review questions . Summary. Responsibilities of a director. Keywords . Duties of a Director. Obligations towards Customers. Keywords . Keywords. Liabilities of a Director. Definition of a Director. Views of Narayan Murthy Committee. Guidelines for the Protection of Shareholders’ Rights and Responsibilities. Investor Protection and the Financial Market. Further Readings 24 | P a g e .K.Corporate Misgovernance in India. Stealing the Investors’ Funds. Review questions. Keywords. Review questions . Obligations of Corporate Governance. Views of Confederation of Indian Industry (CII). Obligations towards Investors. Relationship between Investor Protection and Corporate Legal Framework . Summary. The Evaluation of SEBI’s Performance. Rights of Investors. Review questions. Summary. Remuneration of a Director. Responsibilities of a Director. Review questions . Defining Investor Protection. Views of Working Group on Companies Act. Eligibility of a Director. Transfers of Securities. Summary. Obligations towards Employees. Views of N. Keywords . Liabilities of a director Introduction. Scams affecting Investor Protection. Limitations of a Director. Keywords . Views of Various Committees on the Protection of Shareholder Rights. Mitra Committee on Investor Protection. Summary. Protecting Investors’ Rights. Corporate Management Structure. Further Readings Unit 4 Securities and Shareholder’s Protection in India Trading of Securities. Further Readings Unit 5 Investor Protection and Corporate Legal Framework Introduction. Further Readings Unit 3 Shareholder’s Rights and Privileges Introduction. Role of the Board. Review questions. Role of Board of Directors. Power of the Board. Obligations towards Society. Role of Directors in setting Corporate Legal Framework. 2003. Summary. Remuneration of a Director. Further Readings Unit 8 Remuneration of a Director Introduction. Issues in Investor Protection. 1992. Views of Kumar Mangalam Birla Committee. Investors’ Problems in India. Further Readings Unit 7 Duties of a director. Further Readings Unit 6 Board of Directors Introduction. 1999. Investor Protection in the Indian Scenario. Investor Protection and Ownership Control.
Types of Competition. Further Readings Unit 11Corporate Legal Framework in Banks Introduction. 2003. Unit 9 Concept of Audit Introduction. Summary . Restricting Competition. 2003. World Bank’s Initiatives towards Corporate Legal Framework. Concept of Business Ethics. Auditing in Indian Scenario. Summary. Keywords. Concept of Competition . Summary. Further Readings Unit 15 Competition Acts Introduction. Objectives of Competition Bill. Sound Corporate Governance Practices‐ Setting legal framework . Summary. The 25 | P a g e . Review questions . Basel‐II and Risk Management. Causes and Issues of Unethical Behavior. Review questions . Quality Audit and Corporate Governance. Types of Audit. Responsibilities of an Auditor. Corporate Legal Laws and Ethics. Environmental Management in India. Responsibilities of an Audit Firm. Review questions. Types of Auditors. Corporate Governance and RBI. Benefits of Competition. Importance of Business Ethics. Companies (Amendment) Bill. Review questions. Role of Basel Committee on Banking Supervision. Further Readings Unit 12 Business Ethics Introduction. Need of Corporate Legal Framework in Banks. 2002. Scope of Corporate Social Responsibility. Further Readings Unit 13Corporate Social Responsibility Concept of Corporate Social Responsibility. Summary. Competition and Stakeholder’s Benefits. Competition and Ownership Control. Importance of Corporate Social Responsibility. Duties of an Auditor. Keywords . Definition of Corporate Social Responsibility. Companies (Auditor’s Report) Order (CARO). Ethics and the Indian Corporate Culture. Role of an Auditor. Further Readings Unit 14 Environmental Concerns Concept of Environmental Concerns in Corporate Governance. Naresh Chandra Committee. Environmental Concerns for Organizations. Essentials of a Sound Competition Policy. Review questions . Further Readings Unit 10 Audit and Corporate Governance Audit and Corporate Governance. Review questions . Summary. Corporate Social Responsibility in the Indian Scenario. Cost Audit/ Internal Audit and Corporate Governance. Keywords. Formation of Indian Competition Act. Objectives of Audit. Keywords. Keywords. Keywords .
Review Questions Unit 5 Project Planning Introduction.) (Paperback. Project Process.D) (Paperback. Inspecting. Project Structure. Objective of Project Management. Matrix Team Problem. D. Keywords. Keywords. Summary. Project Cost. Cultural Differences. Responsibilities of a Project Manager . Project Resources. Marketing Phase. Post Completion Phase. Problems of a Project Team. Mechanisms & Practice by Swami (Dr. Summary. Functional Areas of a Project Manager. Summary. Summary. Review questions.S Bajaj & Dr. Further Readings Unit 16 MRTP And Competition Act Monopoly and Corporate Governance.) P. Analysis and Evaluation phase.Competition Act. Summary.) Parthasarathy (Ph. Summary. Scope of a Project. Concept of a Project. 2002. Keywords. (Col. Project Management Life Cycle. Steps in Project Planning. Testing. Characteristic of a Project. Intra‐Team Conflict. Review Question Unit 2 Principles of Project Management Principles of Project Management. Design Phase. Qualities of a Project Manager. Project Planning Tools. Selection of a Project Manager. Review Questions Unit 3 Project Manager and Project Team Introduction. Dreamtech Press) Business Ethics: An Indian Perspective by Prof. Keywords. and Delivering Phase. Project Organization. Biztantra) Corporate Governance: Principles. 2002 and the MRTP Act. 2002 . Project Management. Difference between the Competition Act. Review questions . Project Cycle. Concept of Project Planning. Advantages of Project Management. Further Readings Reference Books:‐ Corporate Governance by Sumeet Khurana (Paperback. Keywords. Biztantra) MP21‐‐‐ Project Management Unit 1 Introduction to Project Management Introduction. Raj Agrawal (Ph. Review Questions Unit 4 Project Team Formation of a Project Team. Keywords. Three Areas of Concern for Competition Act. Project Key Personnel 26 | P a g e .
Short Term Financing. Demand Forecasting. Capital Market . Review Questions Unit 13 Controlling a Project 27 | P a g e . Summary. Estimation of Time. Agencies Providing Financial Facilities. Estimation of Cost of a Project. Summary. Estimation Tools. Product Line Analysis. Summary. Estimation of Production and Sales. Cooperative Bank. Developing a Project Network. Bank Loan. Public Deposits. Estimation of Cash Flow. Hire Purchase. Lease Finance. Review Questions Unit 10 Project Scheduling Introduction. Cash Credit. Product Mix Analysis. National Bank for Agriculture and Rural Development (NABARD) . Key Resources . Customer Advances. Summary. Quantitative Approach of Demand Forecasting. Concept of Resource Scheduling. Planning‐Monitoring‐Controlling Cycle. Summary. Commercial Bank. Keywords. Concept of Market Analysis . Essentials of Estimation. Long Term Financing. Collection of Market Information. Keywords. Sources of Long Term Financing. Resource Allocation. Retained Earnings. Financing. Bills of Exchange. Keywords. Installment Credit. Resource Leveling. Project Planning Estimation. Keywords. Plant Capacity. Summary. Keywords. Resource Loading . Money Market. Factors Affecting Market Information.Unit 6 Project Management Team Project Management Team. Factoring. Review Questions Unit 12 Monitoring a Project Introduction. Review Questions Unit 9 Financing of a Project Introduction. Review Questions Unit 11 Resource Scheduling Introduction . Process of Resource Scheduling . Commercial Papers. Project Monitoring. Information Collection and Analysis. Review Questions Unit 7 Market Analysis in Project Management Introduction. Medium Term. Review Questions Unit 8 New Product Developments New Product Development. Task Duration. Reporting and its Types. Key Stakeholders. Goldratt’s CCPM. Purpose of Estimation. Financial Feasibility of a Project. Qualitative Approach of Demand Forecasting. Earned Value Analysis. Venture Capital Financing. Keywords. Environmental Aspects of a Project . Keywords. Designing of Monitoring System. Trade Credit. Summary. Estimation of Working Capital Requirements. Process of Demand Forecasting . Selection of Plant Location. Concept of Project Scheduling. Project Team Development. Project Network Analysis. Work Breakdown Structure . Certificate of Deposits. Gantt chart. CPM Model. PERT Model.
Management Summary. Functions of MIS. Auditing in Indian Scenario.Project Controlling. Summary. Summary. Nature and Scope of MIS. Concept of Project Evaluation. Review Questions Unit 16 Project Termination Introduction. Meaning of Project Termination. Tools of Control. Project Audit Life Cycle.) Sanjiv Marwah (Paperback. Summary. Types of Control . Review Questions Unit 3 Activities at Various Levels of MIS Introduction. Summary. Characteristics of MIS. Meredith. Keywords. Purpose of Project Evaluation. Keywords. Review Questions Unit 14 Project Evaluation and Auditing Introduction. Wiley India) Project Management Jump Start (second edition) by Kim Heldman (Paperback. Keywords. Management Information System (MIS). Keywords. Summary. seventh edition by Jack R. Review Questions Unit 15 Project Auditing Concept of Project Audit. Differences between Project Evaluation and Project Audit. Project Termination Process. Audit Report. Management Control System. Keywords. Keywords. Review Questions Unit 4 Decision Support System Decision Support System. Identifying Key Performance Areas. Summary. Identifying Strategic Control Points. and Review Questions Reference Books:‐ • • • Project Management by Prof. Structure of MIS. Review Questions Unit 2 Structure of MIS Introduction. Keywords. Mantel (Paperback. Review Questions 28 | P a g e . Activities at Various Levels. Wiley India) MP22‐‐‐ Management Information System Unit 1 Introduction of Management Information System Introduction. Audit Team. Samuel J. Factors Considered for Terminating a Project. Types of Control Systems. Dreamtech Press) Project Management: A Managerial Approach. Information Processing. Control System Designing. Project Final Report. (Dr. Purpose of Controlling . Advantages of Project Evaluation. Keywords. Summary. Physical Components.
Summary. Network Data Model. System Analyst: Meaning and Roles. Transactional Processing. Enterprise Resource Planning (ERP) Systems. Summary. Keywords. Enterprise Resource Planning. Review Questions Unit 14 Role of ERP in New Product Development Introduction. Enterprise Management System. Keywords. Summary. Review Questions Unit 7 Business Process Re‐Engineering (BPR) Introduction. Review Questions Unit 9 Types Of Data Models Hierarchical Data Model. Summary . Strategic MIS.Unit 5 Strategic Role of MIS Introduction. System Development Life Cycle (SDLC). Keywords. Competitive Advantages with MIS. Understanding DSS. Keywords. ERP Models and Modules. Business Process Re‐Engineering (BPR). Summary. Keywords. Developing MIS. Review Questions Unit 8 Management of Data Resources Introduction. ERP Product Evaluation. DSS and Outsourcing. Keywords. Review Questions Unit 12 Knowledge Management and Systems Introduction. Summary. Benefits of ERP. Summary. Data Mining. Tools and Technologies used in DSS. Keywords. Types of Decision Support Systems. ERP in Customer Centric Organizations. Concept of System Analysis. Review Questions Unit 10 Decision Support Systems Introduction. Data Warehousing. Knowledge Support System. Review Questions 29 | P a g e . Relational Data Model. Keywords . Summary. Summary. Review Questions Unit 6 Enterprise Resource Planning (ERP) Introduction. Keywords. Summary . Role of ERP in New Product Development. Concept of Rapid Application Development. Review Questions Unit 13 Introduction to ERP Introduction. ERP Implementation. Review Questions Unit11 System Analysis and Design Introduction. Keywords . Designing Database.
Summary. The Basic Operation Management Transformation Model An Input Output System. Turban. Key‐Terms.Review Questions Unit 16 CRM Introduction. Contrasting Production and Operation Management. Government And Society by RAHUL DE (Paperback. Key Terms. Key Terms. Summary. Key Terms. Problems Faced by Operations Manager. Keywords. Competitive Priorities. Wiley India) MIS: Managing Information Systems In Business. Summary. Revising and Updating the Operations Strategy. Keywords . Period of Forecasting. Definition. Relationship among Organization. Potter (Paperback. Difference between Goods and Services. Operations. Concept of Production and Operations Management. Steps in Forecasting. End of Chapter Exercises Unit 4 Techniques of Forecasting Techniques of Forecasting. End of Chapter Exercises Unit 5 Concept of Product 30 | P a g e . Criteria for Efficient Forecasting. Historical Evolution of Operations Management. Summary. End of Chapter Exercises Unit 3 Forecasting Introduction. Review Questions Reference Books:‐ • • • Management Information Systems by Shubhalakshmi Joshi & Smita Vaze (Paperback. Role of ERP in achieving Organizational Objectives. Limitations of Forecasting. Survey Method. Forecasting in Different Departments. Developing an Effective ERP System. Biztantra) Introduction To Information Systems: Supporting And Transforming Business by Rainer. Concept of Operations Strategy. Wiley India) MP23‐‐‐ Production and Operations Management Unit 1 Overview of Production and Operations Management Introduction. End of Chapter Exercises Unit 2 Operations Strategy Introduction.Unit 15 Strategies of ERP Strategy of Organization and ERP. Summary . Summary. Developing an Operations Strategy. Types of Operations Strategies. Statistical Methods. Concept of Forecasting. and Marketing Strategies.
Elements of Product Development. Concept of Product Planning. Capacity Requirement Prediction. Advantages of Product Development. Process Variation Distribution. Levels of Product. End of the Chapter Exercises Unit 10 Capacity Requirement Planning Introduction. Objectives of Designing. Concept of Service Design. Equipment Requirements for a Single Production Stage. Choice of CBP Design. Benefits of ISO 9000 series. Economic Considerations in Product Selection. End of Chapter Exercises Unit 11 Quality Management Strategic Issues Introduction. Design Changes. Product Classification. Location Pattern 31 | P a g e . Concept of ISO. Control Charts for Variables. Steps in ISO 9000 Registration. Customer Benefits and Design Parameters for Delivery. Concept of Quality Control. Process of Capacity Planning. Product Selection Methodology. Learning Objectives. Key Terms. Key Terms. Location Concepts. Commercialization of Select Product. Definition of Quality. End of Chapter Exercises Unit 7 Concept of Product Design Characteristics of Good Product Design. Detailed Service and Delivery Design. Factors Affecting the Product Design. Product Differentiation and its Basis. End of Chapter Exercises Unit 12 Facility Location and Layout Introduction. Factors Affecting Location of a Facility. Design and Production Costs. End of Chapter Exercises Unit 6 Product Selection Concept of Product Selection. ISO 9000 Standard. Aspect of Designing a Product. Concept of Product and its Characteristics. Classification of Quality Control Techniques. Summary. Measurement of Capacity. Key Terms. Definition of Capacity. Summary. Introduction. Product Line Analysis. Product Mix Analysis . Summary. Meaning of Process Capability. Weber’s Theory of Industrial Location. Defining Control Charts. Quality Requirements. Sargant Florance’s Theory of Industrial Location. Design for Volume Production. Elements of product Planning. Summary. Concept of Facility Location. Types of Design. Importance of Quality Management. Scope of Product Planning and Product Development Unit 9 Process of New Product Development Process of New Product Development.Structure. Product Specification. Meaning of Quality System. Control Charts for Attributes. Principles of Product Development. Key Terms. Determination of Capacity. Quality Management . Key Terms. Summary. Service Capacity . Importance of Product Planning Unit 8 Product Development Concept of Product Development.
MRP Logic. The Just‐in‐Time (JIT) Revolution. D. Characteristics of an efficient layout. End of Chapter Exercises Unit 14 Inventory Management Introduction. End of Chapter Exercises Unit 15 Production Planning and Control Introduction. Concept of Organizational Behavior. JIT Methods. Benefits of MRP. PHI) MP24‐‐‐ Organization Behavior Unit 1 Evolution of Organizational Behavior Introduction. Concept of Inventory Management. Organization Structure of Production Planning and Control Department. End of Chapter Exercises Reference Books:‐ • • • Production and Operations Management by Martin K. Techniques of Materials Planning. Methods for designing a layout. Concept of Materials Planning.) (Paperback. Objectives of Plant Layout. Principles of Deigning a Facility Layout.of Indian Industries . Key Terms. Material Requirements Planning. Major Historical Developments in Organizational Behavior. Advantages of a Good Layout. Factors Affecting Inventory. End of Chapter Exercises Unit 13 Materials Planning and Requirement Introduction. Martinich (Paperback. Effectiveness of PPC and Its Management. Summary. Factors Affecting Materials Planning. Summary. Wiley India) Production and Operations Management by R. Key Concepts of Organizational Behavior. Disciplines Contributing to Organizational Behavior. Planning and Control. Hawthorne Experiments for Studying Organizational Behavior. End of Chapter Exercises Unit 16 Just‐in‐Time Production Management Introduction. Key Terms. Guidelines for Materials Planning. Functions of Production. Benefits of Holding Inventory. Inventory Models. Panneerselvam (Paperback. Significance of Inventory Control. Illumination Experiments (1924‐1927). Concept of Facility Layout. Key Terms. Fundamentals Of JIT. Concept of Production Planning. Functions of Inventory Control. Cost of Holding Inventory. Concept of Inventory Control. Four Elements of Organizational Behavior. Summary. Objectives of Inventory Management. Prerequisite for Developing a Layout of Facilities. Summary. KANBAN Production Information System. Summary. Biztantra) Production And Operations Management: An Applied Modern Approach by Joseph S. Characteristics of Bad Layout. Difference between Production Planning and Production Control. Key Terms. Key Terms. Relay Room Experiments (1927‐1932) Mica Splitting Test Room 32 | P a g e . Quality Production through JIT and KANBAN. Just In Time Production System. Importance of Production Planning and Control. Starr (Ph.
Factors Affecting Motivation. Behavior Modification Theory . Relationship between Personality and Values of an Employee.Herzberg’s Two Factor Theory / Motivation‐Hygiene Theory. Organization as a System. Definition of Leadership. Levels of Organizational Behavior Unit 2 Significance of Organizational Behavior Managerial Skills Influencing Organizational Behavior. Motivational Techniques. Summary Keywords. Personality. Cognitive Dissonance Theory. Attribution Theory of Perception. Job Attitude Unit 4 Learning Behaviorism. ERG Theory. Summary .Experiments. Theory X and Theory Y. Characteristics of an Organization. Further Readings Unit5 Motivation Introduction. Review questions . Learning Organization. Components of Attitude. Functions of a Leader. Values. Keywords . Features of Motivation. Keywords . Cognitive Evaluation Theory . Challenges Faced by Organizational Behavior. Vroom’s Expectancy Theory. Personality Theories. Determinants of Personality. Pre‐Requisites of an Effective Motivation . Attitude.Further Readings Unit7 Leadership Introduction. Equity Theory . Constructivism/ Social Learning. Perceptual Process. The Process of Motivation Unit 6 Theories of Motivation Maslow’s Hierarchy of Needs. Review questions. Significance of Perception. Types of Leaders. Organization and Individual. Leaders versus Managers 33 | P a g e . McClelland’s Theory of Needs. Congnitivism. Distortions in Perception. Factors Influencing an Individual’s Perception. Developing Perceptual Skills. Review questions . Significance of Motivation . Further Readings Unit 3 Foundations of Individual Behavior Introduction. Elements of Perception. Concept of Motivation. Characteristics of a Leader. Mass Interviewing Program (1928‐1930). Concept of Organization. Behavior and Performance. The 7‐S Framework of an Organization . Bank Wiring Room Study (1931–1932). Perception. Personality. Summary . Goal Setting Theory.
Conflict Process. Group Decision‐Making and Its Techniques Unit 10 Concept of a Team Types of Teams. Outcomes of Conflict. Determinants of Work 34 | P a g e . Types of Groups. Managing Cultural Diversity Unit 14 Organizational Politics Reasons for Political Behavior. Conflict Management Unit 12 Negotiation‐ An Approach to Conflict Resolution Negotiation Process. Process of MBO. Functions of Organizational Culture. Stages of Team Development. Contingency Theories. Keywords. Relationships between Performance and Conflict. Political Strategies. Summary . Behavioral Theories. Trait Theory. Characteristics of Conflict. Indicators of Low Morale. Conflict. Summary. Further Readings Unit9 Group and Team in an Organization Introduction. Organizational Culture. Sources of Conflict.Unit 8 Leadership Theories Charismatic Leadership Theory. Review questions.Review questions . Management by Objectives (MBO). Factors Affecting an Employee’s Morale. Leadership Styles. Further Readings Unit11 Conflict and Negotiation Introduction. Analyzing Organizational Culture. Types of Organizational Culture. Need of a Group. Team Diversity. Summary . Working Conditions. Classification of Conflict. Group. Group Dynamics. Review questions . Group Properties.Further Readings Unit 13 Organizational Culture and its Management Introduction. Relationship between Morale and Productivity. Managing Political Behavior Unit 15 Morale Fundamentals of Building Good Morale. Levels of Conflict . Difference between a Group and a Team.Negotiation Process. Keywords . Keywords . Team Culture .Other Approaches for Conflict Resolution. Features of MBO. Cognitive Levels of Organizational Culture. Team Effectiveness. Three Views on Conflict.
Further Readings Reference Book:‐ • Organizational Behavior by Supreet Ahluwalia (Paperback. Keywords. Keywords. Significance of Training Needs Analysis Unit 4 The Triggers for Training Methods and Techniques of Training needs assessment. Organization support for Training Need Assessment. Types of Training Objectives. Organization Development in Indian Scenario. Keywords. Scope of Training Unit 2 Objectives of Training Benefits of Training. Constraints in the Design.) (Paperback. Dreamtech Press) • Organizational Behaviour: Design. Structure and Culture by DR. Dreamtech Press) MP25‐‐‐ Training and Development Unit 1 Training Introduction. Requirements Analysis. Training and Development. Keywords . Considerations while Designing a Training Programme. Beneficiaries of Training. Supreet Ahluwalia (Paperback. Factors Affecting Organization Development. Writing Objectives 35 | P a g e . Future Trends in Training. Training ‐ Role and Relevance. Organization Development Interventions. Review Questions Unit 5 Training Design Introduction. Training and Human Resource Development. Review questions . Benefits of Organization Development. Impact of Working Conditions on Employees’ Performance. Review questions. Summary. Developing Training Objectives. Managing Effective Organization Development. Summary. Dreamtech Press) • Organizational Behavior by Kamran Sultan. Summary . Factors Affecting Training Design. Objectives of Organization Development. Identifying Objectives. Concept of Organization Development. Problems of Training. Organization Development Facilitators. D. Definition of Training. Review Questions Unit 3 Analysis of Training Needs Introduction. Summary. Further Readings Unit 16 Organization Development Introduction.Conditions. Ananda Das Gupta (Ph. Budgeting for Training. Phases of Organization Development.
and Review Questions Unit 7 Learning Introduction. Keywords. Elements of Programme Design. Conditions of Practice. Implementation of Training Unit 14 Classroom Management Training Policy. Summary. The ‘Analytical’ Approach. Summary. The ‘Training Process’ or ‘Procedural’ Approach Unit 12 Training Method Classification of Training Methods & Methodologies. The ‘Problem‐centred’ Approach.Unit 6 Facilitation of Learning Focus on the Trainee. Identification of Alternative methods of instruction. Training. Definition of Learning. Theories of Motivation. Techniques and Aids Introduction. Review Questions Unit 9 Training Process Introduction. The ‘Educational’ Approach. Other factors to facilitate Transfer of training. Internal and External Training Resources. Logistical arrangements. Review Questions Unit 13 Implementation of Training Introduction. Nature of Learning. Incorporating Learning Principles. Identification of Evaluation Objectives. The ‘Action Learning’ Approach. Training Approaches. Stages in Design a Structure. Physical arrangements. The ‘Competences’ Approach. The ‘Sitting by Nellie’ or ‘Learning by Exposure’ Approach. Design Theory. Keywords. Summary. Designing the Training Programme. Key words. Principles of Learning. The ‘Systems’ Approach. Considerations while Designing the Training Programme Unit 10 Training Implementation Training Policy. Focus on Training. Review Questions Unit 15 Trainers Skills and Styles 36 | P a g e . Learning Process and its elements Unit 8 Technology of Training Building Effective Instructions. Kolb’s Learning Cycle. Focus on Training Design. Outcomes of Design. Summary. Factors Affecting Design and Development of a Training Programme. Summary. Training Plan. Review Questions Unit 11 Training Methods. Hierarchy of Learning. Facilitation of Transfer. Keywords. Keywords. Factors Influencing Transfer of.
Forms of Advertising Unit 7 Advertising Models 37 | P a g e . Word‐of‐Mouth. Questioning Skills. Body Language and Gestures. Gupta (Paperback. Advertising. Non‐verbal Communication. Key Words. Design the Communications. Concept of Communication. Concepts of Advertising. Summary. Visual Communication Unit 2 Role of Marketing Communication Changing Marketing Environment. Summary. Communication Skill Unit 16 Listening Skills Motivating Participants. Written Communication. Determine the Communication Objectives. Personal Selling. and Sales. Biztantra) MP26‐‐‐ Advertising and Sales Promotion Unit 1 Marketing Communication Introduction. Key Words. Events and Experiences Unit 5 Public Relations Direct Marketing. Measuring Communication Outcomes. Biztantra) Human Resource Management by P. Review Questions Reference Books:‐ • • • Training & Development (Indian Text Edition) by B. Summary. Verbal Communication. Managing Integrated Marketing Communication. Marketing Communication. Kleiman (Paperback. Classification of Advertising. Key Words. Types of Communication. Personal Selling Process. Developing Effective Communication process. Sales Promotion. Competence of Trainer. K. Create the Aggregate Marketing Communications Budget Unit 3 Marketing Communication Mix Characteristics of marketing Communication Mix. Factors Affecting Marketing Communication Mix. Review Questions Unit 4 Promotion Mix Introduction. Select the Communication Channel. Identify the Target Audience. Janakiram (Paperback. Review Questions Unit 6 Introduction to Advertising Introduction. Dreamtech Press) Human Resource Management (Third Edition) by Lawrence S. Communication Process Model.Introduction. Brand Equity.
Ethics in Advertising. Summary. Comparative study with different promotion mix. Ends‐of‐Chapter Exercises Unit 11 Media for Advertising Introduction. Criticism against Advertising. Thoughts of Advertising Experts .AIDA Model. Monitoring. Advertising Budget Unit 10 Advertising Research Measuring Advertising Effectiveness. Review Questions Unit 14 Advertising Industry and Demand Creation Introduction. Characteristic of Media Advertising. Communication Model in Advertising. Advertising Rating. Secondary Demand. Review Questions Unit 15 Executing Advertising in Business Activities 38 | P a g e . Legal and Ethical Issues for Indian Ad‐Agencies. Aspects of Advertising. Concepts of Internet Advertising Unit 12 Media Strategy Delivering Objectives. Evaluation of Media Planning Unit 13 Media Buying Media Tactics. Concepts of Media Planning . Key Words. Media Planning Process. Concepts of Advertising Planning. Key Words. Stages and Challenges. Concepts Media Advertising. Considerations for Advertising Campaign Planning Unit 9 Budgeting Advertising Creativity. Communication Process. Types of Media for Advertising. Media Vehicle selection. Laivdge‐ Stenier Model. Advertising Layout. Key Words. Copywriting. Summary. Types of Media Planning . Review Questions Unit 8 Planning Introduction. Key Terms. Primary Demand. Components of Advertising Industry. Advertising Agencies. Advertising Approaches. Allocation of media budget . Advertising effectiveness. Summary. Hierarchy of Effects Model. Advantages and Limitations of Media Advertising. Demand Creation Role of Advertising. Target audience strategies. Summary.
Wiley India) Sales Management: Concepts And Cases. Starting the Control Charts. Fundamental factors affecting Quality‐(9 M’s). Factors Influencing Customer Behavior. Control Charts for Variables. Summary. Basic Tenets of TQM. Wiley India) MP27‐‐‐ Quality Management Unit 1 Introduction to Quality Management Introduction. Key Words. Bhawna Mehra (Paperback. Advertising and Channel Design Decisions. Industrial Advertising. Process Capability. Benefits of TQM Unit 2 Quality Movement in India Contributions of Quality Gurus. Contribution of Philip B Crosby. The Quality Hierarchy. Review Questions Unit 4 Statistical Process Control and Process Capability Introduction. Network Marketing Advertising. Review Questions Reference Book:‐ • • • Marketing Management by Prof. Methods of Calculating Process Capability Unit 6 Comparison of X and R chart with P chart 39 | P a g e . Characteristics of Customer Behavior . THOMAS E. Process Capability Analysis. Concept of Quality Management. Corporate Advertising. DECARLO (Paperback. Advertising and Event Management. Motivation analysis and Value Proposition Unit 16 Advertising and Direct Marketing Advertising and Sales Promotions. CRON. Total Quality Management. Summary. Dreamtech press) Truth. Concept of Quality Circle Unit 3 Leadership Strategic Quality Planning. Contributions of W. Contribution of Masaki Imai. tenth edition by WILLIAM L. Edwards Deming. Advertising and Customer Behavior. A Shift to Quality.Introduction. Objectives of the Control Charts Unit 5 Control Charts for Variables: Frequency of Sampling Control Limits. Chopra. Customer Focus in Quality Management. and The Three C’s of TQM. Relationship between Advertising and Customer Behavior. Key Words.) P. (Dr. Elements of JIT. K. The TQM System. Commonly Used Control Charts for Variables. Dimensions of Product and Service Quality. Chance of Making an Error. Contribution of Joseph M Juran. Lies & Advertising: The Art Of Account Planning by JON STEEL (Paperback. Some Control Chart Patterns. Definition of Control Chart.
Types of Benchmarking. Definition of Benchmarking. Introduction of Quality Function Deployment (QFD). Process of QFD. Key Words. The Essence of Reengineering Unit 11 The Three R’s of Reengineering Quality and Reengineering. Summary. Review Questions Unit 12 Quality Management Tools Introduction. Quality Audit Unit 16 Implementation TQM Culture. Review Questions Reference Books:‐ 40 | P a g e . Review Questions Unit 7 TQM Maintenance Introduction. Requirement of Reengineering Unit 10 Principles of Reengineering BPR project at Ford Motor Company. Business Process Reengineering. Benchmarking. Maintenance and Reliability. Objectives of QFD. Methods for CBM (Condition‐Based Maintenance) for Monitoring Quality in the Process. Benefits of ISO 9000 series. Summary. Definition of Reengineering. ISO 9004:2000. Review Questions Unit 9 Definition of Business Process Reengineering Introduction. Role of Information Technology in Quality Management. Employee Involvement. Key Words. Review Questions Unit 15 Quality Standard Introduction to ISO. Choice of Equipment for CBM Unit 8 Maintenance Control System for Planned Maintenance. Taguchiís Approach. Benefits of QFD Unit 13 The House of Quality (HOQ) QFD Methodology. Key Words. Quality Council. ISO 9000 Standards. Design of Experiments Unit 14 Tool Kit for TQM Tools for Process Management (Problem Solving). Quality and Reliability. Seven Old Statistical tools. Key Words. Taguchiís Off‐Line Approach to Quality. Quality Function Deployment (QFD). TQM and Predictive Maintenance (TPM). Key Words. Summary. Summary. Summary. TQM and Total Safety Systems (TSS). Control Charts for Defects.
R. Wiley India) MP28‐‐‐ Management of Financial Institutions Unit 1 Introduction to Financial Markets Introduction. Shipping Credit and Investment Company of India. Review Questions Unit 10 Other Financial Institutions II Introduction. Biztantra) Managing Quality. Small Industries Development Bank of India Unit 4 Export Import Bank of India Unit 5 Small and Medium Enterprises Finance Unit 6 Agri Finance Unit 7 Film Finance Unit 8 Financial Institutions in Agriculture Sector Introduction.) & M. Industrial Finance Corporation of India. Jos Van Iwaarden (Paperback. Power Finance Corporation (PFC). Sivakumar (Paperback. D.• • • Total Quality Management by S. John Bicheno (Paperback. State Industries Development Corporations. Small Scale Industries Development Corporations (SSIDCS). Dale. Classification of Financial System. Principal Activities. (AFC) Introduction. fifth edition by Barrie G. Summary. Area of Specialization of AFC. Interest Rates. Development of Financial Systems. Biztantra) Management Guide to Quality and Productivity (Second Edition) by Mr. Land Development Banks. Financial Services Offered by Corporation Unit 11Other Financial Institutions III 41 | P a g e . Summary. Financial Institutions. Types of Refinance Facilities. Industrial Development Bank of India. Production Credits. Ton Van Der Wiele. Key Words. National Bank for Agriculture and Rural Development.) & Mr. Gopalan (Ph. Industrial Reconstruction Bank of India (IRBI) Unit 3 Other Financial Institutions I State Finance Corporations (SFCs). Investment Credit Refinance Unit 9 Agricultural Finance Consultancy Ltd. D. Rajaram (Ph. Key Words. Review Questions Unit 2 Financial Institutions in Industrial Sector Introduction.
Women Enterprise Development Schemes (WEDS). MFIs and Legal Reforms. Jute Enterprises Development Schemes (JEDS). Biztantra) Financial Management by Anil Kr.) (Paperback. Postal Life Insurance. Working Capital Term Loan. Summary. National Cooperative Development Corporation(NCDC)National Housing Bank (NHB). Review Questions Reference Books:‐ • • • Financial Wisdom: Finance for Non Finance Executives by A. Micro Finance Scheme. Summary. Key Words. Keywords. Key Words. NIDHIS. Non‐Banking Financial Intermediaries. Hire Purchase Finance Companies. Summary. Unit Trust of India and other Mutual Funds. Key Words. Summary. IMF Facilities. Meena Goel (Ph. Key Words. Dhagat (Paperback. Housing Development Finance Corporation (HDFC). Equipment Leasing Finance Companies. Keywords. Summary. Scheme for North East Handloom and Handicrafts (SNEHH). Provident/Pension Funds. Risk in a Traditional Sense. Dreamtech Press) Strategic Financial Management by Dr.) (Paperback. the International Bank for Reconstruction and Development. Review Questions Unit 15 Financial Intermediaries II Post Offices. Refinance Assistance from NHB. Summary. Mutual Funds. North East Equity Fund (NEEF). Equipment Finance.Introduction.P. Review Questions Unit 12 Area Specific Financial Institutions Introduction. Concept of Risk. Chit Funds. Review Questions Unit 13 Micro Finance Introduction. D. Micro Finance Institutions in India. North Eastern Development Finance Corporation Ltd. Project Finance Scheme. Dash (Ph. Key Words. D. Special Drawing Rights. Review Questions Unit 2 Industry Analysis 42 | P a g e . Review Questions Unit 14 Financial Intermediaries I Introduction. Housing and Urban Development Corporation (HUDCO). Biztantra) MP29‐‐‐ Security Analysis and Portfolio Management Unit 1 Risk Management Introduction. Types of Risk. Review Questions Unit 16 International Monetary Fund (IMF) Concept of IMF. LIC and GIC. Summary.
Assumptions of Model. Dow Theory. Economic Analysis. Separation Theorem. Raw Material and Inputs. Methods of Valuation. Value of Share and Company. Keywords. Government Policy with Regard to Industry. Capital Structure and Business Value. Key Words. Demand and Market. Line Charting. Benefits of Diversification. Models of Valuation. Beta Factor of a Market Portfolio. Types of Companies and Stocks. Portfolio Diversification and Risk. Multiple. Debt Equity Ratio. Summary. Key Words. Review Questions Unit 4 Capital Asset Pricing Model and Modern Portfolio Theory Introduction. Operating Free Cash Flow Multiple. Market Portfolio. Three assets. Assumptions. Key Words. Price/Earnings Ratio. Review Questions Unit 9 Efficient Market Hypothesis 43 | P a g e . Summary. Fundamental Analysis. Review Questions Unit 6 Technical Analysis Introduction. Summary. Dow Jone's Industrial Average (DJIA). Alpha and Beta Coefficient. Dow Theory's Defects. Labour and other Industrial Problems. Assumptions of CAPM. Review Questions Unit 8 Valuation of Shares & Business II Valuation Based on Company's Fundamentals. Two Assets. Review Questions Unit 5 Fundamental Analysis Introduction. Management of Risk. Chartism. Operating Multiple. Concept of Certainty Equivalent.Introduction. Trend. Industry Analysis. Return on Investment. Single Asset. Summary. Matrix Approach in Investment Decisions. Key Words. Benefits of CAPM. Limitations of CAPM. Risk‐return Relationship. Industry Characteristics. Summary. Earnings Per Share. Price/Book Value Multiple. Revenue of Sales Multiple. Concept of CAPM. Review Questions Unit 7 Valuation of Shares & Business I Introduction. Book Value. The Arbitrage Pricing Model. Key Words. Utility Function and Risk Taking. Asset Based Valuation. Indifference Curves and Attitudes to Risk. Capacity Installed and Utilized. Markowitz Mean‐ Variance Model. Investment Strategies. Efficient Frontier. Key Words. Bar Charting. Difficulties in Valuation. Risk and Required Return. Valuation Relative to Industry Averages. Technical Analysis and Fundamental Analysis‐Distinction. Return and Risk on Assets and their Portfolios. Summary. Capital Market Line (CML). Product Line. Review Questions Unit 3 Investment Risk and Return Introduction. Summary. Operating Profit Multiple.
Converting One Time Period to Another. Summary. Risk vs. List of Commodities. Advantages And Disadvantages of VAR. Review Questions Unit 10 Bond Markets and Valuation Introduction. Applications of Portfolio Management. Concept of Derivatives. Types of Risks. Risk‐Management Through Derivatives. Revision and Evaluation. Arbitragers. Investment in Mutual Funds. Objectives of Investors. Bond Pricing. Methods of Calculating. Key Words. Types of Mutual Funds. Forms of EMH. Critique of EMH. Futures Contract. Review Questions Unit 12 Mutual Funds Introduction. Swaps. Commodities Futures Market. Collateral. Growth of Mutual Funds. Concept of VAR. MPT and Dominance Concept. Roles of Commodity Exchange. Features of Options.Introduction. Markets in India. Important Features of Futures Contract. Summary. Review Questions Unit 11 Derivatives Introduction. CAPM and SML. Summary. Diversification Process. Professional Investment Management. Risk and Beta. Portfolio Construction. Features of Debt Instruments. Debt/Bond Valuation. Efficient Market Hypothesis. Summary. Options. Review Questions Unit 14 Value at Risk Introduction. Put Option. Key Words. Key Words. Hedgers. Summary. Evolution of Commodity Exchange. Indian Commodity Exchanges. Call Option. Reward. Speculators. Impact of Debt Market on Economy. Types of Futures Contract. Key Words. Mutual Fund Industry: An Introduction. Market Participants. Types of Risk in Debt. Random Walk Theory. Tax aspects of Mutual Funds. Sinking Fund. Protective Covenants. Commodity vs. Summary. Review Questions Unit 15 Portfolio Management Introduction. Modern Portfolio Theory (MPT). Assumption of Random Walk Theory. Key Words. Commodity Exchange. Objective & Scope. Bond Markets in India. Mutual Fund Performance. Assumptions. Realized Yield to Maturity. Advantages and Disadvantages of Options. Random Walk and Efficient Market Theory. Applying a VAR Method to a Single Stock. Factors Affecting the Pricing of Options 183. Portfolio Management. Relationship between Bond Price and Time. The Regulator And Regulations. Types of Debt Instruments. Yield. Key Words. Price‐yield Relationship. Summary. Review Questions 44 | P a g e . Equity (Derivative Markets). Key Words. Investment Strategy. Review Questions Unit 13 Commodity Market Introduction. Choosing a Fund. Global Exchanges. Types of Tests. Forward Contract.
Optimal Portfolio of Sharpe. wiley india) • Investments: analysis and management. Telnet. Treynor's Measure. E‐Commerce Scenarios. Internet Protocols. Key words. Jones (Paperback. Jensen's Model . Elton. Summary. Review Questions Unit 2 Different Types of E‐Commerce Introduction. Key words. stephen j. Review Questions Unit 4 File Transfer Protocol (FTP) Introduction. Biztantra) Modern portfolio theory and investment analysis. Organizational Development. Key Words. Issues of Concern. Brown. Review Questions Unit 7 Impact of Internet on Business Strategy • • 45 | P a g e .) (Paperback. Summary. Internet Search. Review Questions Unit 3 Technology Structure for E‐Commerce Introduction. Market Opportunity. Market Strategy.Unit 16 Portfolio Performance Measurement Introduction. Summary. Key words. Servicing. martin j. Business to Business (B2B) Business Model. Supply Chain Management. Internet Applications in E‐Commerce. World Wide Web (WWW). Gruber. Changes Brought by E‐Commerce. Definition and Scope of E‐Commerce. D. Basis for Cut off Rate. WHOIS. Value Proposition. Business Models of E‐Commerce. Competitive Environment. Summary. Summary. 9th ed by charles p. Review Questions Reference Books:‐ Security Analysis and Portfolio Management by Suyash N Bhatt (Ph. Summary. Publishing. Revenue Model. Wiley India) MP30‐‐‐ E‐Commerce Unit 1 Introduction to E‐Commerce Introduction. Electronic Data Interchange (EDI). Goetzmann (paperback. 8th edition by edwin j. Summary. Sharpe's Model. william n. Review Questions Unit 6 E‐Commerce Business Models II Business to Customer (B2C) Business Model. FTP. Key Words. Key words. Review Questions Unit 5 E‐Commerce Business Models I Introduction. Jenson's Measure. Key words. Hypertext Transfer Protocol (HTTP). Retailing.
Review Questions Unit 11 Internet Marketing Technologies Introduction. Rights of Privacy and Information. Key words. Basic Ethical Concepts Related with E‐Commerce. Structure. Review Questions Unit 9 Marketing Concepts in E‐Commerce I Introduction. Electronic Billing and Payment. Biztantra) 46 | P a g e . Key words. Core Marketing Concepts. and Positioning. Summary. Key words. Review Questions Unit 10 Marketing Concepts in E‐Commerce II Product and Brand. Security Threats. Industry Structure. Customer Relationship Management. Summary. Industry Value Chains. Key words. Key words. Segmenting. Summary. Targeting. Internet Audience and Consumer Behavior. Summary. Review Questions Unit 14 Political Issues in E‐Commerce Unit 15 Social Issues in E‐Commerce Introduction. Summary. Key words. Managing Channel Conflict.Introduction. Summary. Key words. Governance. Technology Solution. Intellectual Property Rights. Public safety and Welfare. Review Questions Unit 16 Other Issues in E‐ Commerce Reference Books:‐ • E‐Business and Commerce Strategic Thinking and Practice by Brahm Canzer (Paperback. Review Questions Unit 6 Online Security and Payment System Introduction. Summary. E‐Commerce Security Environment. Summary. Market Entry Strategies. Summary. Key words. Organization Value Chains. Key words. Review Questions Unit 13 Ethical Issues in E‐Commerce Introduction. Review Questions Unit 7 Business Policies and Public Laws Unit 8 E‐commerce Payment System Introduction. Organization Value Webs. Business Strategy. B2B and B2C E‐Commerce Marketing. Review Questions Unit 12Pricing Strategies Introduction. and Process.
Types of Decision Support Systems. Review Questions Unit 7 Decision Support Systems‐ I Introduction. Decision Support System. Summary. Review Questions Unit 3 Structure of MIS Introduction. Physical Components. Review Questions Unit 2 Introduction of Management Information System‐ II Characteristics of MIS. Data Warehousing. Elizabeth Chang (Paperback. Wiley India) Essentials Of E‐Commerce Technology by Rajaraman (Paperback. Designing Database. Nature and Scope of MIS. Strategic MIS. Raymond Lee. Key words. Review Questions Unit 5 Management of Data Resources Introduction.• • E‐Commerce. Competitive Advantages with MIS. Summary. Key words. Review Questions Unit 8 Decision Support Systems‐ II Tools and Technologies used in DSS. Management Information System (MIS). Network Data Model. Understanding DSS. Summary. Review Questions Unit 6 Hierarchical Data Model Introduction. Summary. Key words. Key words. Information Processing. Data Mining. Fundamentals And Applications by Henry Chan. Summary. Key words. Summary. Key words. Key words. DSS and Outsourcing. Management Activities at Various Levels. Enterprise Resource Planning (ERP). Key words. Tharam Dillon. Functions of MIS. Summary. Review Questions Unit 9 System Analysis and Design I 47 | P a g e . PHI) MP31‐‐‐ Enterprise Resource Planning Unit 1 Introduction of Management Information System‐ I Introduction. Hierarchical Data Model. Relational Data Model. Summary. Business Process Re‐Engineering (BPR). Review Questions Unit 4 Strategic Role of MIS Introduction.
ERP Implementation. System Analyst: Meaning and Roles. Summary. Review Questions. Review Questions Unit 10 System Analysis and Design I System Development Life Cycle (SDLC) Unit 11 Developing MIS Introduction. ERP Product Evaluation. Review Questions Unit 12 Knowledge Management and Systems Introduction.Introduction. Benefits of ERP. Enterprise Resource Planning (ERP) Systems. Role of ERP in New Product Development. Mary Sumner (Paperback. ERP in Customer Centric Organizations. Key words. Key words. Summary. Key words. Summary. Key words. Concept of Rapid Application Development. ERP Models and Modules. Key words. Review Questions Unit 16 Developing an Effective ERP System Reference Books:‐ Management Information Systems by Shubhalakshmi Joshi. Tata Mac Graw‐Hill) Enterprise Resource Planning. Review Questions Unit 14 ERP and CRM‐ I Introduction. Summary. Summary. Key words. Alexis Leon (Paperback. Concept of System Analysis. Summary. Knowledge Support System. Enterprise Management System. Biztantra) Enterprise Resource Planning. Pearson Education) MP32‐‐‐Presentation/seminar MP33‐‐‐Project Course Work • • • *************** 48 | P a g e . Smita Vaze (Paperback. Summary Unit 15 ERP and CRM‐ II Strategy of Organization and ERP. Transactional Processing. Role of ERP in achieving Organizational Objectives. Review Questions Unit 13 Introduction to ERP Introduction.
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