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Mahatma Gandhi University MEGHALAYA www.mgu.edu.in
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PROGRAMME CODE‐‐‐ 210103 Bachelor of Business Administration (BBA) CODE MP11 MP12 MP13 MP14 MP15 MP16 MP17 MP18 MP19 MP20 MP21 MP22 MP23 MP24 MP25 MP26 MP27 MP28 MP29 MP30 MP31 MP32 MP33P The Bachelor Program consists of 23 Subjects in all. These comprise of Subjects: Year 1‐‐‐ MP11 to MP17 & MP32 Year 2 ‐‐‐ MP18 to MP24 Year 3 ‐‐‐ MP25 to MP31 & MP33
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SUBJECT Principles of management Managerial economics Introduction to information technology Communication skills Financial accounting Business law Marketing Management Human Resources Management Logistics Management Corporate legal framework Project Management Management Information System Production and Operations Management Organization Behaviour Training and Development Advertising and sales Promotion Quality Management Management of financial institutions Security analysis and portfolio management E‐commerce Enterprise resource planning Presentation/Seminar Project course work
CREDIT 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 10 10
Detailed Syllabus MP11‐‐‐ Principle of Management Unit 1 Introduction to Management Introduction, Concept of Management, Definition of Management, Need for Management, Objectives of Management, Evolution of Management, Classical School of Thought, Scientific School of Thought, Behavioral School of Thought, Modern Approach to Management, Management Process, Distinction between Management and Administration, Managers‐Executors of Management, Decision‐Making, Summary, Key Terms, Exercise Unit 2 Planning Function of Management Introduction, Concept of Planning, Nature of Planning, Importance of Planning, Limitations of Planning, Planning Process, Concept of Strategic Planning, Reasons for Failure of Planning, Summary, Key Terms, Exercise Unit 3 Organizing Function of Management Introduction, Organizing‐A Basic Function of Management, Organizing Process, Principle of Organizing, Purpose of Organizing Unit 4 Concept of Organizational Structure Principles of Organizational Structure, Factors Influencing Organizational Structure, Design of Organizational Structure, Characteristics of Organizational Structure, Elements of Organizational Structure, Departmentation, Span of Management, Delegation of Authority, Assigning Responsibility, Organizational Strategy Unit 5 Staffing Organizing the Human Resource, Recruitment, Selection, Compensation, Placement, Induction, Summary, Key Terms, Exercise Unit 6 Directing Function of Management Introduction, Concept of Directing, Definition of Directing, Characteristics of Directing, Importance of Directing, Unit 7 Personality and Attitude Introduction to personality, types and traits of personality, Theories Unit 8 Learning Perception, Motivation (characteristics, types, and theories), Learning Theories Unit 9 Leadership Characteristics, types, and theories, Concept of Supervision,
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Unit 10 Authority Concept of Authority, Centralization and Decentralization of Authority, Effectiveness of Delegation, Benefits and Limitations of Delegation, Summary, Key Terms, Exercise Unit 11 Conflict, Communication, and Coordination Introduction, Concept of Conflict, Classification of Conflict, Sources of Conflict, Outcomes of Conflict, Management of Conflict Unit 12 Negotiation An Approach to Conflict Resolution, Negotiation Process, Negotiation Strategies Unit 13 Communication Concept of communication, Communication Process, Types of Communication, Principles of Effective Business Communication, Concept of Coordination, Types of Coordination, Principles of Coordination, Techniques of Coordination, Advantages of Coordination, Summary, Key Terms, Exercise Unit 14 Controlling Function of Management Introduction, Concept of Controlling, Purpose of Controlling, Process of Controlling, Types of Control, Relationship between Planning and Controlling, Controlling Overall Organizational Performance, Summary, Key Terms, Exercise Unit 15 New Concepts in Management Introduction, Concept of Entrepreneurship, Meaning of Globalization, Concept of Business Ethics, Corporate Social Responsibility, Objectives of CSR, Benefits of CSR, Concept of Total Quality Management, Summary, Key Terms, Exercise Unit 16 Managing Strategies in an Organization Introduction, Concept of Strategy, Features and Importance of a Strategy, Concept of Strategic Business Units, Levels of Strategy, Types of Strategies, Concept of Strategic Management, Components of Strategic Management, Process of Strategic Management, Role of Strategic Management, Strategic Management in Marketing, Strategic Management in Finance, Strategic Management in Human Resource, Concept of Strategic Planning, Summary, Key Terms, Exercise Reference Books: ‐ 1. Principles and Practices of Management by Dr. Kiran Nerkar, Dr. Vilas Chopde (Paperback, Dreamtech Press) 2. Introduction to Management by Vijay Pithadia (Ph. D.) (Paperback, Biztantra) 3. Management Principles & Guidelines by Thomas N. Duening (Ph. D.) & John Ivancevich (Ph. D.) (Paperback, Biztantra)
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Ordinal Utility Concept‐ A Modern Approach Unit 7 Concept of Consumer Behavior Analysis Indifference Curve. End of Chapter Exercise Unit 5 Demand Forecasting Introduction. Summary. Determination of Producer’s Equilibrium. Key Terms. Key Terms. Summary. Marginal Rate of Substitution. Summary.Maximization of Profit .Concept of Managerial Economics.Branches of Economics .Types of Elasticity of Demand. End of Chapter Exercise Unit 4 Elasticity of Demand Introduction. Key Terms. Concept of Demand. Determinants of Demand. Income Elasticity of Demand. Techniques of Demand Forecasting.Summary. and Importance Introduction . Summary.Law of Diminishing Returns Significance of Law of Diminishing Returns.Concept of Production . Meaning of Economics . Measurement of Elasticity of Demand. Price Elasticity of Demand.Market Equilibrium: Demand and Supply Equilibrium.Maximization of Organization’s Growth Rate . Role of a Managerial Economist. Law of Diminishing Marginal Utility Limitations of Law of Diminishing Marginal Utility. Review Exercise 5 | P a g e . Law of Demand . Expansion Path . Statistical Methods. Key Terms. Marginal Utility . Key Terms. Survey Methods. Key Terms . Maximization of Sales Revenue . Utility: A Basis of Consumer Demand .Summary. Key Terms. Cardinal Utility Concept‐ A Neo‐Classical Approach .Returns to Scale . Types of Demand.Production Function . Nature. Law of Demand .Short‐Run Production .Total Utility. Importance of Managerial Economics.Objectives of Business Organizations . Factors Influencing Elasticity of Demand.Nature of Economics . Measurement of Utility. Exceptions to the Law of Diminishing Marginal Utility.Concept of Supply. Major Economic Problems . Elasticity of Demand .Slope of the Budget Line .Producer’s Equilibrium. Scope.End of Chapter Exercise Unit 3 Demand and Supply Analysis Introduction.Maximization of Managerial Utility Function Maximization of Satisfaction. End of Chapter Exercise Unit 8 Production Analysis Introduction .Business Objectives . End of Chapter Exercise Unit 6 Utility Analysis and Consumer Behavior Analysis Introduction. Cross Elasticity of Demand. Properties of Indifference Curve . Summary. End of Chapter Exercise Unit 2 Business Objectives of Organizations Introduction . Scope of Managerial Economics. Determinants of Demand.Consumer’s Equilibrium through Indifference Curve and Budget Line . Criteria for Efficient Demand Forecasting.Criticism of Indifference Curve Concept of Budget Line .Shifts in Budget Line . Long‐Run Production Iso‐Cost Lines . Objectives of Demand Forecasting. MP12‐‐‐ Managerial Economics Unit 1 Managerial Economics: Meaning.
Summary .Price‐Output Equilibrium under Monopolistic Competition . Economies and Diseconomies of Scale. Other Pricing Methods Unit 14 Concept of Factor Pricing Wages. Types of Market Structures. Demand and Marginal Revenue under Monopoly. Types of Costs. Review Exercise Unit 15 Introduction to Macroeconomics and its Concepts Introduction . Modern Theory of Factor Pricing Equilibrium of a Firm in Factor Market. Profit. Price and Output Determination under Perfect Competition . Purely Competitive Market. Pricing Methods. Imperfectly Competitive Market. Key Terms. Product Life Cycle Based Pricing. Review Exercise Unit 11 Pricing and Output Decisions in Different Markets Introduction. Demand Curve under Perfect Competition. Interest. Concept of Revenue . Monopoly Equilibrium in Case of Zero Marginal Cost Unit 12 Price and Output Determination under Monopolistic Competition Demand and Marginal Revenue under Monopolistic Competition . Review Exercises 6 | P a g e .Time Element in Price Determination under Perfect Competition.Meaning of National Income (concepts and measurement). Review Exercise Unit 10 Market and Market Structures Introduction.Key Terms . Marginal Revenue . Relationship between Average Revenue and Marginal Revenue. and supply of money) Unit 16 Inflation Defining Inflation (types of inflation and measures of controlling inflation).Concept of Macroeconomics .Theory of Employment (Say’s Law and Keynesian Theory . Break‐Even Analysis. Cost‐based Pricing. Concept of Market. Summary. Competition‐based Pricing. Rent. Summary.Collusion Model‐ The Cartel. Relationship between Total Revenue and Marginal Revenue.Different Concepts of Macroeconomics . credit creation by bank). Sweezy’s Kinked Demand Curve Model . demand. Demand‐based Pricing.Key Terms. Summary. Theories of Factor Pricing. Concept of International Trade (Globalization and Balance of Payments). Concept of Product Pricing.Price and Output Determination under Oligopoly . Unit 9 Cost and Revenue Analysis Introduction. Price and Non‐price Competition. Concept of a Bank (commercial and central bank.Concept of Money (Functions. Summary .Concept of Business Cycles (phases of business cycles). Perfectly Competitive Market. Key Terms.Average Revenue. Price and Output Determination under Monopoly. Marginal Productivity Theory. Concept of Cost. Supply Curve under Perfect Competition . Key Terms. Review Exercise Unit 13Product and Factor Pricing Introduction.
Keyboard. Categories of computer. Windows 7. System Backup and Restore. Keywords.Exploring Features of Windows OS.Windows 98. Unit 3 Input and Output devices Introduction. Exploring Fedora Linux. Introducing Linux Files and Directory Structure.Computer. Internet Explorer. Managerial Economics by Prof. Memory Management. Exploring the Basic Parts of a Computer. Samuelson. Windows XP.Digitizer. Device Management. Dreamtech Press) 2. Exploring the Terminal Window.Reference Books: ‐ 1.Third Generation of Computer (1964‐1971).Fifth Generation of Computer (Present and Beyond). Computer Software. Further Readings Unit 6 Introducing Linux Exploring Linux Distributions. Fourth Generation of Computer (1971‐Present). Using Wildcards with the ls 7 | P a g e . and Review questions. Creating. Introducing the Fedora Desktop. Defining Computer. Job Scheduling. Exploring the History of Computer and its Pioneers.Trackball. Managerial Economics An Economics Foundation for Business Decisions by Barry Keating (Ph.) Jaswinder Singh (Paperback. Review questions. D. Marks (Paperback. Copying.Scanner. Summary. Processor Management. Windows 2000. Biztantra) 3. Stephen G. Review questions. Internet Information Services. Second Generation of Computer (1956‐ 1963). Information Management. Working with Files in Linux. Managerial Economics by William F. Summary. Describing the Basic Linux Commands. Summary. Keywords. Virtual Storage. Further Readings Unit 5 Introducing Windows Operating System Introduction. Further Readings Unit 2 Generations and Structure of Modern Computer Introduction. Windows 95. Keywords . Summary. (Dr.Printer.Joystick.mouse. Keywords. Windows Vista. Wiley India) MP13‐‐‐ Introduction to IT Unit 1 Introduction to Computer Systems Introduction. Graphical User Interface. Exploring the Basic Structure of a Computer. Review questions . User Accounts.) & Holton Wilson (DBA) (Paperback. First Generation of Computers (1940‐1956).Further Readings Unit 4 Operating Systems Introduction. and Removing Files in Linux.
Exploring Data Ranges. and Closing a Word Document. Exploring the PowerPoint 2007 UI. Summary. Performing Basic Operations on Tables. Editing and Formatting Text. Changing the Graph Data . Keywords. 8 | P a g e . Starting and Quitting Word 2007. Creating a New Presentation in PowerPoint 2007. Review questions .Changing the Graph Styles .Command.Further Readings. Adding and Removing Slides in PowerPoint 2007. Saving. Understanding Advanced Operations in a Worksheet. Creating a Graph . Keywords . Keywords. History of Microsoft Word. Unit 12: Getting Started with PowerPoint 2007 Introduction. Opening an Existing Presentation in PowerPoint 2007. Adding Axis Titles . Working with Directories in Linux. Adding Gridlines . Adding a Graph Title. Opening. Exploring Pipes. Adding Data Labels . Review questions. Working with 3‐D Graphs . Understanding Excel 2005. Working with Header and Footer. Keywords. Changing the Graph Layout . Closing a Presentation in PowerPoint 2007. Understanding What‐If Analysis. Summary. Features of PowerPoint. and Review questions. Performing Advanced Operations on Tables. working with Data in a Worksheet. Summary.Further Readings. Printing a Graph . Exploring Functions. Summary. Unit 8 Working with Tables and Mail Merge Introduction. Summary.Further Readings Unit 7 Getting Started with Word 2007 Introduction. Review questions. Keywords. Understanding Formulas in Excel 2007. working with a Workbook in Excel 2005. Keywords. Quitting PowerPoint 2007. Filters. Saving a Presentation in PowerPoint 2007. Keywords . Resizing and Moving Graphs. Understanding the Statistical Functions. Adding a Legend . Review questions. Using Mail Merge. Summary. History of PowerPoint. Further Readings Unit 9 Getting Started with Excel 2007 Introduction. working with a Formula. and Redirectors in Linux. Formatting Graph Objects . Further Readings Unit 10 Working with Formulas and Functions in Excel 2007 Introduction. Describing the Linux File Permission. Review questions. Summary.Exploring Word 2007 Interface Features. Starting PowerPoint 2007. Creating.Changing the Graph Type . Further Readings. Review questions . Further Readings Unit 11 Working with Graphs in Excel 2007 Introduction. Getting Help in PowerPoint 2007.
Architectural Model. Smita Vaze (Paperback. Network Topologies . Network Interface Card. Surfing and Searching the Internet. Review questions . Keywords. The OSI Model. Unit 15 Getting Started with Internet Introduction. Transmission Modes. Working with Text in PowerPoint 2007. Types of Communication Computer Applications in Management by Niranjan Shrivastava (Paperback. The Convergence of Computing with Communication. Process of Communication. Keywords . Transmission Media. Protocols . Biztantra) Comdex Computer Course Kit by Vikas Gupta (Paperback. Summary. Review questions. Security. Concept of Communication. Saving the HTML Document. Web Browser. Networking Cables. Dreamtech Press) Management Information Systems by Shubhalakshmi Joshi. Basic Components of a Network . Exploring Blogs and Forums.Further Readings. Review questions. Networking Devices. Need for Networking. Working with Multimedia. Working with Animations. Defining Domain Name System . Graphs. Objectives of Communication. working with Graphs. Exploring HTML Tags. Review questions . Defining Chatting. Defining E‐mail. Antivirus. Web Page. Virus and Its Types. Summary. Further Readings Reference Books: ‐ • • • MP14‐‐‐ Communication Skills Unit 1: Basics of Communication Introduction. Internet Protocols. and Multimedia in PowerPoint 2007 Introduction. Creating an HTML Document. Web Server. Exploring the Types of Networks. Protocols. Viewing the HTML Document in a Web Browser. Unit 16 Working with HTML Introduction. Summary. Understanding the Basics of Networking. Importance of Communication. Further Readings Unit 14 Introduction to Networking Introduction.Further Readings. Website Hosting. Summary. Keywords. Website. Dreamtech Press) 9 | P a g e . Firewall. Unit 13 Working with Text. Keywords .
Characteristics of a Good Speech. Further Readings Unit 6: Communication Barriers Introduction. Advantages of written. Review questions. Advantages of Oral communication. Review questions. Verbal communication and its types . Barriers to effective listening. Delivering a Speech.Oral communication . Downward Communication. Communication Barriers. Para language. Summary. Summary. Types of Communication Barriers. Keywords. Essential features of a Good Presentation. Personal Barriers. C’s of Communication. Non‐Verbal Communication. Body language. Further Readings Unit 7: Effective Speeches Introduction. Horizontal Communication. Types of listening skills. Upward Communication.Further Readings Unit 4: Listening Skills Introduction. Review questions. Review questions. Overcoming the Barriers. Summary. Purpose of Presentation. Review questions. Keywords. communication. Review questions . Summary. Keywords. Further Readings Unit 5: Non‐ Verbal Communication Introduction. Direction of Communication. Limitations of written communication. Physical Barriers. how to make listening effective. Further Readings Unit 3: Verbal Communication Introduction.Unit 2 Organizational pyramid Formal & Informal Channels of Communication. Socio‐psychological Barriers. Keywords. Organizational Barriers. Ten Commandments of listening. Further Readings Unit 8: Effective Presentation Introduction. Keywords. Summary . Review questions. The Grapevine. Business Correspondence. Keyword.Written communication . Importance of Business Correspondence 10 | P a g e . Further Readings Unit 9: Business Correspondence Introduction. Keywords. Diagonal Communication. Summary. Semantic Barriers. Limitations of Oral communication . Summary. Listening Skills.
Summary. Format of a Report Unit 13 Press Release Press Release. Biztantra) MP15‐‐‐Financial Accounting 11 | P a g e . Colloquial Phrases. Essential features of a cover letter. Adjective. Review questions. Interjection. Types of the cover letter. Antonyms.Further Readings Unit 15: Vocabulary Building Introduction. Preposition. Cover letter and its importance. Guidelines to write a good cover letter. Quotation Letter. Important features of a good business Letter. Essential features of a good report. Review questions . Noun. Grammar and its importance . Order Letter. e‐mail writing. and Words Often Confused. One Word Substitution. Keywords. Essential features of a good press release. Subject‐ Verb Agreement and its rules . Review questions . Review questions. Further Readings Unit 12 Report Writing Press Release Introduction. Parts of Speech. Principles of drafting a report. Verb. Paragraphs for Reading and Comprehending. Enquiry Letter. Pronoun. Further Readings Unit 14: Introduction to Grammar Introduction. Biztantra Contemporary Business Communication (Fifth Edition) by Scot Ober (Paperback. Keywords . Keywords. Tenses . Review questions. Purpose of a cover letter. Recovery Letter. Types of Tenses . Synonyms. Further Readings Unit 11 Writing a Cover Letter Introduction. Keywords. Adverb. Report Writing. Summary. Complaint Letter. Unit 16 Reading Comprehension Précis. Types of Letters. Summary . Importance of Report Writing. Further Readings Reference Books: ‐ • • • Business Communication by Sangeeta Magan (Paperback. Conjunction. Correct Usage of articles . Parts of a business letter. Layout of Letters. Articles and its types .Unit 10 Business letters Business Letters. Summary.Summary. Keywords . Omission of Articles . Biztantra) Contemporary Business English by Scot Ober (Paperback.
Periodic Matching of Cost and Revenue Concept. Conservatism Concept Unit 5 Accounting Principles Defining Accounting Principles. Summary. Concept of Accounting. Unit 1: Basic Concepts of Accounting Introduction. Book keeping and accounting. Key Words. Verifiable Objective Evidence Concept. Accounting Standardsin Indian. Process of Setting Accounting Standards.Branches of Accounting. Disclosure Concept. Consistency Concept. Dual Aspect Concept. Materiality Concept. International Financial Reporting Standards (IFRS) . Key Words. Further Readings Unit 6 Accounting Standards Significance of Accounting Standards. Review Questions.Limitations of Accounting. Principles. Key Words. Users of Accounting Information. Summary. Further Readings Unit 3 Management Accounting Theories. Basic Accounting Concepts. Further Readings Unit 4: Accounting Concepts. Accrual Concept. Review Questions. Functions of Accounting Standards. Financial Accounting Unit 2 Cost Accounting Principles and concepts. concepts. Review Questions. Business Entity Concept. Realization Concept. Functions of Accounting. Advantages of Accounting . Nature of Accounting. Review Questions. Accounting Period Concept. Cost Concept. GAAP. Features of Accounting Principles. Key Words. and Standards Introduction. The role of Accounting . Further Readings Unit7: Accounting Process: Recording of Transactions Introduction. Going Concern Concept. Process of Accounting. Summary. Accounting Equation. Money Measurement Concept. Summary. Objectives of Accounting. Key Words.Summary. Review Questions. Further Readings Unit 8 Bookkeeping 12 | P a g e .
Criteria for Selecting the Depreciation Method. Provision for Discount on Debtors.Objectives of Financial Statements. Further Readings Unit 9 Journalizing Rules for Debit and Credit. Summary. Written Down Value Method. Summary. Key Words. Subsidiary Books. Journal Entry. Compensating Errors. Adjustments in the Preparation of Financial Statements. . Review Questions. Review Questions. Manager’s Commission. Key Words. Need for Charging Depreciation. Sum of Years’ Digits Method. Profit and Loss Account. Difference between Journal and Ledger. Further Readings Unit 10 Trial Balance Introduction. Objectives of Trial Balance. Income Received in Advance. Ledger Posting. Factors Affecting the Computation of Depreciation Unit 14 Methods of Calculating Depreciation Straight Line Method. Balancing the Ledger.Depletion Method of Depreciation of Natural Resources. Steps in Journalizing. Review Question.Errors of Commission . Further Readings Unit 13 Depreciation Introduction. Balance Sheet. Concept of Capital and Revenue Expenditure. Locating the Errors. Classification of Financial Statements. Review Question. Prepaid Expenses. Depreciation. Review Questions. Suspense Account. Compound Journal Entry. Financial Statements . Closing Stock. Errors of Omission .Significance of Double Entry Bookkeeping System. Bad Debts and Provision for Doubtful Debts. Summary. Key Words. Inventory Method . Accrued Income. Key Words. Double Entry Bookkeeping System . Definition of Depreciation. Limitations of Trial Balance. Concept of Trial balance. Depreciation Fund Method. Review Questions. Outstanding Expenses. Summary. Further Readings Unit 12 Preparation of Financial Statements Introduction.Summary. Ledger Books. Summary. Key Words. Insurance Policy Method . Further Readings 13 | P a g e . Errors of Principle.Annuity Method. Machine Hour Rate Method. Further Readings Unit 11 Rectification of Errors Rectification of Errors. Methods of Preparing a Trial Balance.Classification of Accounts. Trading Account. Key Words.
Questions and Exercises. No Contract. Key Words. General Principles of Contract. Unit 16 Preparing a Bank Reconciliation Statement Procedure of Preparing a Bank Reconciliation Statement. Further Readings Unit 2 International Environment International Legal. Summary. Questions and Exercises. Political and Economic Environment. Biztantra) Financial Wisdom: Finance for Non Finance Executives by A. Further Readings 14 | P a g e . Introduction to Business Law . Dreamtech Press) Financial Management (Second Edition) by Paresh Shah (Ph. International Organizations: Roles and Functions. Company Meeting. Concept of a Company. Questions and Exercises. Key Term. Definition of Bank Reconciliation Statement. Summary. Further Readings Reference Books: ‐ • • • Financial Management by Anil Kr. Causes of Difference between Cash Book and Passbook Balances. D. Dhagat (Paperback. Key Terms. Further Readings Unit 4 Company Administrations and Management Company Administrations and Management. Summary. Need for Bank Reconciliation Statement. D. Biztantra) MP16‐‐‐Business Law Unit 1 Introduction to International Business Law Objectives. Key Terms. Characteristics of Companies. Key Terms. Quasi‐Contracts.) (Paperback. Further Readings Unit 3 Introduction to Company Law Objectives. Questions and Exercises.Unit 15 Bank Reconciliation Statement Introduction. Prospectus. Understanding International Business Law. Dash (Ph. Bank Passbook/ Bank Statement. Questions and Exercises Further Readings Unit 4 Business Law in India Objectives. Winding up of a Company. International Trade. Summary. Public International Law and Private International Law.) (Paperback. Indian Contract Act 1872. International Treaties and Convention. Review Questions. m Promotion and Incorporation of Companies. Exceptions to the Rule ‐ No Consideration. Summary. Summary. Keywords. Contingent Contracts . Membership. Memorandum of Association. Discharge of Contracts. Articles of Association.P.
Features of Foreign Exchange Management Act. Elements of Employment Contract. The Doctrine of ‘Caveat Emptor’. The Wildlife Protection Act. Sale of Goods and Agreement to Sell. Summary. Key Terms. Questions and Exercises. Summary. The Environmental Protection Act. Power of BOD. Transfer of Property. Questions and Exercise. Scope of Foreign Exchange Management Act. Summary. Foreign Exchange Risk. Understanding Employment Relations. Further Readings Unit 9 Board of Directors (BOD) Introduction of Board of Directors (BOD). Summary.Unit 5 Indemnity and Guarantee Indemnity and Guarantee. Further Readings Unit 12 EXIM Principles 15 | P a g e . 1972. Key Words. Questions and Exercises. Historical Perspective of Corporate Governance. Key Terms. Law of Employment. Questions and Exercises. Summary. 1986. Concept of Delivery of Goods . Effects of Public Policies on Organizations . Conditions and Warranties . Roles of BOD. Key Terms. Further Readings Unit 6 Contract of Sale of Goods Objectives. Corporate Governance in India. Managing Foreign Exchange Risk. Environment and Environment Pollutants. Questions and Exercises. Features of Contract of Sale. Key Term. Health and Safety Legislation. Key Term. Sale and Hire Purchase. Unpaid Seller. Guidelines of Corporate Governance. Unfair Dismissal and Wrongful Dismissal. Summary. Defining Corporate Governance. Bailment and Pledge. Further Readings Unit 10 Regulatory Governance Framework for Companies and Stakeholders Benefits Regulatory Governance Framework for Companies and Stakeholders Benefits. Foreign Exchange Management Act 1999. Law of Agency. Impact of Non‐ compliance with Health and Safety Legislations. Questions and Exercises. Further Readings Unit 11 Management of Foreign Exchanges Objectives. Foreign Exchange Market. Further Readings Unit 8 Introduction to Corporate Governance Objectives. Key Words. Objectives of Foreign Exchange Management Act. Summary. Need for Corporate Governance. Further Readings Unit 7Employment Relations Objectives. Questions and Exercises. Structure of Board. Issues in Corporate Governance. Meaning of Contract of Sale of Goods. Role and Power of Central Government in Environment Protection.
Relationship to global (WTO) trade actions. International Bill of exchange. Key Words. Questions and Exercise. Marketing Era 16 | P a g e . Dominance by regional economic powers. Further Readings Unit 13 EXIM TRANSACTIONS PROCEDURES Letter of Credit. Role of business in establishing “private” agreements as to rules of the . Biztantra) Corporate Governance: Principles. Further Readings Unit 15 International Commercial Law System Public International Law: Definition. Key Words. Key Words. Summary. Mechanisms & Practice by Swami (Dr. Questions and Exercises. Authoritarian legal systems (military & civilian). Traditional legal systems (Within others). Questions and Exercise. Production Era. Key Words. China). Bill of Lading. Role of the state in establishing the commercial framework . Questions and Exercise. Sales Era. Export‐Import Documentation and Procedure. UNIDROIT Principles on International Commercial Contracts. United Nations Commission in International Trade Law (UNCITRAL). Regional ( & ASEAN) performance and concerns. CISG (Convention on Sales of Goods). Int’l Chamber of Commerce ICC) or AAA rules for arbitration) . scope. Further Readings Unit 16 Supra‐national law at the regional level Regional Economic Integration (REI)‐principles and applications.K. Relationship to bilateral trade actions (and entry of non‐ASEAN goods into ASEAN).Objectives. disunity in state external economic relations. Evolution of Marketing. Key Terms. Further Readings Unit 14 Different Legal Traditions & Systems Socialist legal Systems (Vietnam. ASEAN‐The prominence of the security agenda. Summary. Introduction.) by Prof. Summary. Questions and Exercise. Private International Law: Definition and scope. Unity within ASEAN. basic principles. Saudi). Dreamtech Press) Business Law For Managers (2006‐2007 Ed. Choosing economic policy: protectionism or “free trade”.) (Paperback. Theocratic legal Systems (Pakistan. Goel (Paperback. transaction or relationship. ASEAN protectionism‐global non‐competitiveness. Focus on ASEAN (and perhaps EU based on class composition and interest).) Parthasarathy (Ph. D. Concept of Marketing. Summary. (Commodore) P. Biztantra) MP17‐‐‐ Marketing Management Unit 1 Fundamentals of Marketing Introduction. Summary. Further Readings Reference Books: ‐ • • • Corporate Governance by Sumeet Khurana (Paperback..
Unit 2 Scope of Marketing Scope of Marketing. Target Market Selection Process. Levels of Product. Summary. Needs and Wants. Further Readings Unit 8 Pricing Decisions Introduction. Pricing Methods. Brand Identity. Product Mix Analysis. Product Differentiation and its Basis. Pricing. Process of Marketing Research. Competition‐ 17 | P a g e . Cost‐based Pricing. Selecting the Market Segment. Marketing Information System. Developing a Positioning Strategy Summary. Summary. . Tools for Competitive Differentiation. Review Questions. Key Words. Decision Framework. Demand‐based Pricing. New Product Adoption. Review Questions. Product Concept. Factors Affecting Pricing Decisions. Product Line Analysis. Societal Marketing Concept Unit 4 Marketing Environment Micro Environment. Levels of Market Segmentation. Definition of Market Segmentation. Marketing Mix Elements. New Product Diffusion. Review Questions. Requirements for Effective Segmentation. Product Labeling. Process of Market Segmentation. Marketing Research. Brand Repositioning. Concept of Product Life Cycle Unit 7 Brand Management Process of Branding. Exchange.Key Words. Brand Loyalty. Patterns of Market Segmentation. Evaluating the Market Segment. Challenges of Product Branding Product Packaging. New Product Development. Further Readings Unit 6 Product Decisions Introduction. Further Readings Unit 5 Principles and Precepts of Marketing Management Introduction. Demand Unit 3 Philosophies of Marketing Management Philosophies of Marketing Management. Core Concepts of Marketing. Market. Segmentation of Market. Objectives of Marketing. Key Words. Selling Concept. Product Classification. Production Concept. Brand Equity. Marketing Concept. Concept of Product. Value. Basis of Market. Price and Non‐price Competition. Concept of Pricing. Macro Environment.
Summary. Marketing Communication Mix. Expansion through Cooperation. Types of Distribution Channel Direct Distribution Channel. Pricing Strategies. Levels of Distribution. Expansion through Internationalization. Summary. Public Relations. Differential Pricing. Visual Communication. Pricing. Hybrid (Mixed) Distribution Channel. Sales Promotion. Further Readings Unit 13 Marketing Strategies Introduction. Key Words. Monitoring and Managing Distribution Channel. Review Questions. Marketing Communication Process. Expansion through Integration. Summary. Porter’s Generic Strategies. Review Questions. Summary. Key Words. Key Words. Review Questions. Market Expansion Strategies. Strategies Adopted by Different Marketers. Expansion through Concentration . Horizontal Marketing System. Ansoff’s Product‐Market Growth Strategy. Retailers. Goal Attacking Strategy. Direct Marketing. Warehouse Management System. New Product Pricing. GE Nine Cell Matrix. Written Communication. Product Line Pricing. Review Questions. Psychological Pricing. Further Readings Unit 11 Communication Mix in Marketing Introduction. Promotional. Further Readings 18 | P a g e . Concept of Distribution Channel. Summary. Porter’s Five Forces Model. Vertical Marketing System. Review Questions. Marketing Warfare Strategy. Introduction to Logistics. Further Readings Unit 10 Warehouse Management System Wholesalers. Further Readings Unit 14 Marketing Theories Boston Consulting Group Matrix. Key Words. Key Words. Expansion through Diversification. Indirect Distribution Channel. Design of Distribution Channel. Review Questions. Summary. Further Readings Unit 12 Advertising Advertising. Members of Distribution Channel Concept of Marketing Systems. Personal Selling.based Pricing. Types of Communication. Key Words. Summary. Nonverbal Communication. Concept of Marketing Strategies. Verbal Communication. Other Pricing Methods. Importance and Functions of Distribution Channel. Review Questions. Concept of Communication. Expansion through Digitalization. Further Readings Unit 9 Distribution Decisions Introduction. Key Words.
Mukesh Pandey (Paperback. Keywords . Multilevel Marketing. Bhawna Mehra (Paperback. Introduction to Web‐based Marketing. Concept of HRP. Integrating HRP into Strategic Planning. Biztantra) Marketing Management by Prof.) P.) by Dr. Rural Marketing Management. Concept of HRM. Summary . Shakeel Ahmad Siddiqui (Paperback. Limitations of HRM. Summary. Marketing for Nonprofit Organizations Summary. (Dr. Dreamtech Press) International Marketing by Dr. Key Words. Biztantra) MP18‐‐‐ Human Resource Management Unit 1 Overview of HRM Introduction. Limitations of Job Description. Vijay Prakash Anand (Paperback. Keywords. Global Marketing Management. Methods used for HRP. Guidelines for writing an effective Job Description. Pre‐Requisites for successful HRP. Customer Relationship Management. Dreamtech Press) Contemporary Indian Cases in Marketing (2006‐07 Ed. Further Readings 19 | P a g e . Opportunities in Event Marketing. Objectives of HRM. Key Words.Unit 15 Neo‐Marketing Trends Introduction. Consumerism. Steps in job analysis. Review questions. Cause‐related Marketing Management. Features of HRP. Difficulties in HRP. Summary. K. Features of HRM. Keywords. Event Marketing Management . Further Readings Reference Books:‐ Marketing Management by Prof. Process of HRP. Further Readings Unit 2 Human Resource Planning Introduction. Uses of Job Analysis. Review questions. Purpose of Job Description. Functions of HRM. Job Analysis. Review questions . Summary. Careers in HRM. Review Questions. Chopra. Difference between Human Resource Management and Personnel Management. Scope of HRM. Network Marketing Management. Further Readings Unit 16 Customer Relationship Marketing Customer Life Cycle. Sponsorship. Further Readings Unit 3 Job Analysis Introduction. Review Questions. Green Marketing Management. Techniques for Collecting the Job Analysis Data Unit 4 Job Description Job Description.
Recruitment. Scope of Change. Strategic Issues in Recruitment. Techniques in Selection. Importance of Training. Training of Human Resource . Review questions . Objectives of Career Planning. Benefits of Career Planning . Further Readings Unit 9 Change Management Introduction. Objectives of Job Evaluation. Further Readings Unit 10 Career Planning Introduction. Career Stages. Change Management . Requisites of an Effective Induction and Orientation Program Placement . Features of Career. Purpose of Job Specification. Review questions . Process of Training . Sources of Recruitment Policies. Limitations of Job Evaluation. Problems in Career Planning Career Planning Vs. Review questions . Models of Change. Keywords. Job Evaluation. Concept of Career . Human Resource Development for Organizational Effectiveness. Types of Recruitment. Objectives of Development of Human Resource.Unit 5 Job Specification and Job Evaluation Job Specification. Change Management Failure Interventions in Managing Change. Methods of Job Evaluation. Summary . Summary . Summary . Role of a Trainer . Induction and Orientation Program. Summary . Keywords . Review questions . Keywords . Job Design. Concept of Change . Challenges Faced During Change Management. Process of Recruitment . Keywords . Human Resource Development Mechanism . Career Anchors. Process of Performance Appraisal Methods of Performance Appraisal . Further Readings Unit 7 Training and Development Introduction . Challenges Faced in Performance Appraisal .Objectives of Training . Further Readings Unit 8 Performance Appraisal Introduction . Summary . Concept of Performance Appraisal . Features of Career Planning. Objectives of Performance Appraisal. Purpose of Induction and Orientation . Benefits of Performance Appraisal . Concept of Potential Appraisal . Methods of Training . Procedure of Job Evaluation. Role of Psychometrics Testing in Career Planning Unit 11 Succession Planning 20 | P a g e . Review questions .Nature of Training . Defining Potential Appraisal . Process of Career Planning . New trends in Performance Appraisal . Drivers of Chang. Induction and Orientation. Guidelines for preparing Job Specification. Process of Change Types of Change . Objectives of Recruitment . Career Planning. Further Readings Unit 6 Recruitment and Selection Introduction . Features of Potential Appraisal . Potential Appraisal versus Performance Appraisal . Development of Human Resource. Principles of Change. Process of Selection . Human Resource Planning. Keywords . Selection.
Human Resource Information System. Limitations of a Quality Circle. D) (Paperback. K. Keywords . Objectives of Human Resource Information System. Dreamtech Press) Human Resource Management (Third Edition) by Lawrence S. Review questions . Significance of Job Evaluation. Implementation of TQM. Review questions. Biztantra) MP19‐‐‐ Logistics Management 21 | P a g e . Knowledge Management. Knowledge Management in Multinational Companies. Summary . Encouraging Good Performance of Human Resource Promotion. Keywords . Succession Planning . Scope of Succession Planning . Collective Bargaining Summary . Pre‐Requisites for Effective Job Evaluation Objectives of job Evaluation. Demotion. Transfer. Further Readings Unit 15 Total Quality Management Total Quality Management . Keywords. Review questions . Keywords. Review questions . and Fringe Benefits. Benefits of Human Resource Information Systems. Further Readings Reference books:‐ Human Resource Management by P. Summary . Job Evaluation and compensation. Summary . Summary. Biztantra) Training & Development (Indian Text Edition) by B.Succession Planning Features of Succession Planning . Human Resource Audit. Differences between International and Domestic Human Resource Management. Quality Circles Benefits of Quality Circles. Kaizen – A Continuous Improvement Philosophy. Keywords . Gupta (Paperback. Concept of Wages. Designing Human Resource Information System. Managing the Flow of Knowledge. Further Readings Unit 12 Maintenance of Human Resource Introduction. Need for Knowledge Management. Further Readings Unit 16 International human resource management International Human Resource Management. Review questions. Concepts of Compensation. Defining Human Resource Maintenance. Fringe Benefits. Quality of Work Life. Kleiman (Paperback. Career Planning Vs. Review questions. Benefits of Total Quality Management. Wage Salary . Summary. Further Readings Unit 14 Latest Trends in Human Resource Management Introduction. Salaries. Further Readings Unit 13 Compensation Management Introduction. Keywords . International Human Resource Management Practices. Types of International Organizations. Janakiram (Ph. A New Trend in Compensation‐Employee Stock Options. Need of Total Quality Management.
Review questions. Summary. Inventory Costs. Water. inventory control. Functions of Warehouses. Concept of Logistics. Keywords. Unit 4 Logistics Mix Logistics Mix ( warehousing. Keywords . Keywords. Types of warehouses . Review questions Further Readings Unit 5 Inventory Management Introduction. Further Readings Unit 7 Transportation Selection and Decision Transportation Selection and Decision. Summary. Further Readings Unit 8 Warehousing Introduction. Concept of Transportation. Air Summary. Importance of inventory management. Review questions . Summary. Keywords. Concept of Inventory. Logistics and Supply Chain Management Logistics and Competitive advantage Summary.Unit 1 Introduction to Logistics Management Introduction. Evolution of warehousing . Keywords. Further Readings Unit 10 Logistical Packaging 22 | P a g e . Review questions. Definition of Logistics. Further Readings Unit 9 Warehousing Strategies Warehousing Strategies. transportation) . Keywords. Transportation Cost. Review questions. components and design. Review questions Further Readings Unit 3 Supply Chain Management Need. Pipeline. Highway. Further Readings Unit 6 Transportation Management Introduction. Keywords. Summary. Types of Logistics Summary. Keywords. Role of Logistics in economy. Inventory Planning Measures. packaging. and Review questions Further Readings Unit 2 Logistics management Logistics management. Inventory Performance Measures. Significance of warehousing in logistics. Types of Inventory. Rail. Concept of warehousing . Transportation modes. Development of Logistics . Warehousing costs Summary . Need for warehousing management. Review questions.
Further Readings Unit 11 International Logistics Introduction. requirements. D. routing. customer service Unit 13Logistic information systems Logistic information systems: Need. Concept of Logistical Packaging. Panos Kouvelis (Paperback.Keywords . Monetary policies . Departmentation. Importance of International Logistic. Concept of Corporate Legal Framework (Corporate Legal Framework is set by CG). Design Consideration in Packaging. PHI) . Export Packaging . Further Readings Unit 2 Corporate Governance 23 | P a g e International Logistics by Pierre David (Ph. Components of International Logistics. International Insurance . Unit 15 Logistic organization Logistic organization. EOQ Models. Keywords . Types of organizations. components and design. Methods of Entry in Foreign Markets. Physical Controls. Fiscal policies . Unit 14 Containerization Containerization. Summary. ABC and VED Analysis Reference Books:‐ • • • MP20 ‐‐‐Corporate Legal Framework Unit 1 Introduction to Corporate Legal Framework Introduction. Introduction. International Commercial Documents. Keywords . Economic policies . Review questions . Wiley India) Logistics Management by Satish C Ailawadi. Rakesh Singh (Paperback. Review questions . Further Readings Unit 12 material handling Material handling. Review questions . Biztantra) Global Operations And Logistics: Text And Cases by Philippe‐Pierre Dornier. International Transportation . line and staff organizations Unit 16 EOQ MODELS Introduction. Need for Corporate Legal Framework. Ricardo Ernst. Effect of legal framework on organizations . Concept of International Logistics.) (Paperback. Types of packaging material Packaging Costs . packaging. Summary . Summary . types of containerization. Michel Fender.
2003. Obligations towards Customers. Limitations of a Director. Investor Protection and the Financial Market. Transfers of Securities. Views of Various Committees on the Protection of Shareholder Rights. Power of the Board. Rights of Shareholders. 1999. Summary. Obligations towards Society. 1992. Review questions . Views of Kumar Mangalam Birla Committee. Types of Directors. Remuneration of a Director. Role of Board of Directors. Keywords. Summary. Keywords.Corporate Misgovernance in India. Liabilities of a director Introduction. Summary. Review questions. Investor Protection and Ownership Control. Responsibilities of a Director. The Evaluation of SEBI’s Performance. Views of Narayan Murthy Committee. Further Readings Unit 6 Board of Directors Introduction. Defining Investor Protection. Summary. Views of N. Responsibilities of a director. Summary. Further Readings 24 | P a g e . Further Readings Unit 4 Securities and Shareholder’s Protection in India Trading of Securities. Rights of Investors. Further Readings Unit 5 Investor Protection and Corporate Legal Framework Introduction. Views of Working Group on Companies Act. Definition of a Director. Keywords . Mitra Committee on Investor Protection. Review questions. Duties of a Director. Poor Record of Shareholders’ Protection in India. Stealing the Investors’ Funds. Investors’ Problems in India. Review questions. Scams affecting Investor Protection. Role of the Board. Obligations towards Investors. Review questions . Further Readings Unit 8 Remuneration of a Director Introduction. Obligations of Corporate Governance. Summary. Protecting Investors’ Rights. Summary. Keywords. Eligibility of a Director. Review questions . Corporate Management Structure. Keywords . Remuneration of a Director. Investor Protection in the Indian Scenario.K. Guidelines for the Protection of Shareholders’ Rights and Responsibilities. 1992. Obligations towards Employees. Liabilities of a Director. Further Readings Unit 7 Duties of a director. Issues in Investor Protection. Relationship between Investor Protection and Corporate Legal Framework . Further Readings Unit 3 Shareholder’s Rights and Privileges Introduction. Review questions . Views of Confederation of Indian Industry (CII). Role of Directors in setting Corporate Legal Framework. Views of Naresh Chandra Committee. Keywords . Keywords .
Keywords. Types of Auditors. Environmental Management in India. Keywords. Further Readings Unit 10 Audit and Corporate Governance Audit and Corporate Governance. Sound Corporate Governance Practices‐ Setting legal framework . Importance of Corporate Social Responsibility. Causes and Issues of Unethical Behavior. Auditing in Indian Scenario. Summary. Objectives of Audit. Quality Audit and Corporate Governance. 2003. Review questions . Unit 9 Concept of Audit Introduction. Essentials of a Sound Competition Policy. Competition and Ownership Control. Restricting Competition. Summary. Duties of an Auditor. Concept of Business Ethics. Further Readings Unit 12 Business Ethics Introduction. Keywords. Concept of Competition . Keywords. Naresh Chandra Committee. Summary . Companies (Amendment) Bill. Role of an Auditor. World Bank’s Initiatives towards Corporate Legal Framework. Corporate Governance and RBI. Definition of Corporate Social Responsibility. Basel‐II and Risk Management. Cost Audit/ Internal Audit and Corporate Governance. Types of Audit. Corporate Legal Laws and Ethics. 2003. Keywords . Further Readings Unit 11Corporate Legal Framework in Banks Introduction. Role of Basel Committee on Banking Supervision. Further Readings Unit 14 Environmental Concerns Concept of Environmental Concerns in Corporate Governance. Review questions . Summary. Formation of Indian Competition Act. Review questions . Corporate Social Responsibility in the Indian Scenario. Scope of Corporate Social Responsibility. Need of Corporate Legal Framework in Banks. Responsibilities of an Auditor. Competition and Stakeholder’s Benefits. Types of Competition. Objectives of Competition Bill. Summary. Companies (Auditor’s Report) Order (CARO). 2002. Responsibilities of an Audit Firm. Summary. Keywords . Benefits of Competition. Environmental Concerns for Organizations. Review questions. Ethics and the Indian Corporate Culture. Further Readings Unit 13Corporate Social Responsibility Concept of Corporate Social Responsibility. The 25 | P a g e . Importance of Business Ethics. Further Readings Unit 15 Competition Acts Introduction. Review questions. Review questions .
Review questions . Advantages of Project Management. Review Questions Unit 4 Project Team Formation of a Project Team. Project Cost. Project Management. Design Phase. Project Organization. Summary. Keywords. Selection of a Project Manager. Raj Agrawal (Ph. Review Questions Unit 5 Project Planning Introduction. Post Completion Phase. Cultural Differences. Analysis and Evaluation phase. Matrix Team Problem. Keywords. Project Key Personnel 26 | P a g e . Concept of a Project. Problems of a Project Team. (Col.) Parthasarathy (Ph. Keywords. Three Areas of Concern for Competition Act. 2002 and the MRTP Act. Steps in Project Planning. Intra‐Team Conflict. Dreamtech Press) Business Ethics: An Indian Perspective by Prof. Summary. Further Readings Unit 16 MRTP And Competition Act Monopoly and Corporate Governance. Summary. Concept of Project Planning. and Delivering Phase. Mechanisms & Practice by Swami (Dr.D) (Paperback. 2002. Project Structure. Review questions. Inspecting. Biztantra) MP21‐‐‐ Project Management Unit 1 Introduction to Project Management Introduction. 2002 . Functional Areas of a Project Manager.) (Paperback. Objective of Project Management. Characteristic of a Project. Project Planning Tools. Project Management Life Cycle. Biztantra) Corporate Governance: Principles.S Bajaj & Dr. Marketing Phase. D. Project Cycle. Qualities of a Project Manager. Responsibilities of a Project Manager . Testing. Keywords. Review Questions Unit 3 Project Manager and Project Team Introduction. Summary. Project Process. Summary. Keywords. Summary. Review Question Unit 2 Principles of Project Management Principles of Project Management. Difference between the Competition Act.Competition Act. Keywords.) P. Project Resources. Further Readings Reference Books:‐ Corporate Governance by Sumeet Khurana (Paperback. Scope of a Project.
Review Questions Unit 7 Market Analysis in Project Management Introduction. Capital Market . Goldratt’s CCPM. Reporting and its Types. Process of Demand Forecasting . Customer Advances. Keywords. Quantitative Approach of Demand Forecasting. Commercial Bank. Cash Credit. Work Breakdown Structure . Collection of Market Information. Hire Purchase. Summary. CPM Model. Trade Credit. Purpose of Estimation. Planning‐Monitoring‐Controlling Cycle. Keywords. Task Duration. Key Stakeholders.Unit 6 Project Management Team Project Management Team. Concept of Project Scheduling. Demand Forecasting. Factors Affecting Market Information. Qualitative Approach of Demand Forecasting. Product Mix Analysis. Installment Credit. Concept of Resource Scheduling. Review Questions Unit 9 Financing of a Project Introduction. Cooperative Bank. Estimation of Cost of a Project. Public Deposits. Short Term Financing. Earned Value Analysis. Estimation of Working Capital Requirements. Review Questions Unit 12 Monitoring a Project Introduction. Project Team Development. Summary. Summary. Venture Capital Financing. Designing of Monitoring System. Estimation of Time. Resource Loading . Financing. Lease Finance. Agencies Providing Financial Facilities. Keywords. Financial Feasibility of a Project. Product Line Analysis. Estimation of Production and Sales. Long Term Financing. Concept of Market Analysis . Process of Resource Scheduling . Essentials of Estimation. Developing a Project Network. Estimation of Cash Flow. Estimation Tools. Commercial Papers. Project Network Analysis. Project Planning Estimation. Information Collection and Analysis. Environmental Aspects of a Project . Bills of Exchange. Review Questions Unit 10 Project Scheduling Introduction. Factoring. Selection of Plant Location. Summary. Medium Term. Plant Capacity. Resource Allocation. Review Questions Unit 11 Resource Scheduling Introduction . Retained Earnings. Resource Leveling. Keywords. Certificate of Deposits. Review Questions Unit 8 New Product Developments New Product Development. PERT Model. Keywords. Bank Loan. Keywords. Summary. Key Resources . Gantt chart. Review Questions Unit 13 Controlling a Project 27 | P a g e . Money Market. National Bank for Agriculture and Rural Development (NABARD) . Summary. Sources of Long Term Financing. Summary. Keywords. Project Monitoring.
Management Summary. Keywords. Physical Components. Activities at Various Levels.Project Controlling. Keywords.) Sanjiv Marwah (Paperback. Nature and Scope of MIS. Management Information System (MIS). (Dr. Information Processing. Structure of MIS. Review Questions Unit 16 Project Termination Introduction. Dreamtech Press) Project Management: A Managerial Approach. Review Questions Unit 4 Decision Support System Decision Support System. Summary. Summary. Keywords. Meaning of Project Termination. Review Questions Unit 3 Activities at Various Levels of MIS Introduction. Purpose of Project Evaluation. Review Questions Unit 14 Project Evaluation and Auditing Introduction. Meredith. Keywords. Auditing in Indian Scenario. Tools of Control. Types of Control Systems. seventh edition by Jack R. Wiley India) Project Management Jump Start (second edition) by Kim Heldman (Paperback. Keywords. Purpose of Controlling . Project Final Report. Wiley India) MP22‐‐‐ Management Information System Unit 1 Introduction of Management Information System Introduction. Concept of Project Evaluation. Summary. Functions of MIS. and Review Questions Reference Books:‐ • • • Project Management by Prof. Identifying Key Performance Areas. Keywords. Summary. Summary. Mantel (Paperback. Project Termination Process. Keywords. Management Control System. Identifying Strategic Control Points. Review Questions 28 | P a g e . Differences between Project Evaluation and Project Audit. Review Questions Unit 2 Structure of MIS Introduction. Types of Control . Samuel J. Summary. Audit Team. Advantages of Project Evaluation. Project Audit Life Cycle. Review Questions Unit 15 Project Auditing Concept of Project Audit. Factors Considered for Terminating a Project. Characteristics of MIS. Control System Designing. Summary. Keywords. Audit Report.
Summary . Summary . Summary. Summary. Summary. Developing MIS. ERP Models and Modules. Designing Database. Types of Decision Support Systems. Review Questions Unit 14 Role of ERP in New Product Development Introduction. ERP in Customer Centric Organizations. Review Questions 29 | P a g e . Keywords. Keywords. Understanding DSS. Tools and Technologies used in DSS. Review Questions Unit 9 Types Of Data Models Hierarchical Data Model. Keywords . Data Warehousing.Unit 5 Strategic Role of MIS Introduction. Keywords. Review Questions Unit 13 Introduction to ERP Introduction. Review Questions Unit 10 Decision Support Systems Introduction. Concept of System Analysis. Data Mining. Review Questions Unit 6 Enterprise Resource Planning (ERP) Introduction. ERP Product Evaluation. DSS and Outsourcing. Keywords. Network Data Model. System Development Life Cycle (SDLC). Relational Data Model. Keywords . Business Process Re‐Engineering (BPR). Summary. Review Questions Unit 12 Knowledge Management and Systems Introduction. Knowledge Support System. Review Questions Unit 7 Business Process Re‐Engineering (BPR) Introduction. Summary. System Analyst: Meaning and Roles. Summary. Keywords. Enterprise Resource Planning. Keywords. Concept of Rapid Application Development. Keywords. Benefits of ERP. ERP Implementation. Enterprise Management System. Keywords. Competitive Advantages with MIS. Review Questions Unit11 System Analysis and Design Introduction. Strategic MIS. Role of ERP in New Product Development. Enterprise Resource Planning (ERP) Systems. Summary. Review Questions Unit 8 Management of Data Resources Introduction. Transactional Processing. Summary.
Types of Operations Strategies. Criteria for Efficient Forecasting. Summary. Wiley India) MP23‐‐‐ Production and Operations Management Unit 1 Overview of Production and Operations Management Introduction. Contrasting Production and Operation Management. Potter (Paperback. Historical Evolution of Operations Management. Key Terms. Developing an Effective ERP System. Government And Society by RAHUL DE (Paperback. Limitations of Forecasting. Developing an Operations Strategy. Summary. Concept of Forecasting. Definition. Key Terms. Relationship among Organization. Concept of Operations Strategy. Biztantra) Introduction To Information Systems: Supporting And Transforming Business by Rainer. Steps in Forecasting. End of Chapter Exercises Unit 4 Techniques of Forecasting Techniques of Forecasting. End of Chapter Exercises Unit 3 Forecasting Introduction. End of Chapter Exercises Unit 5 Concept of Product 30 | P a g e . and Marketing Strategies. Summary. Concept of Production and Operations Management. Summary. Turban. Revising and Updating the Operations Strategy. Problems Faced by Operations Manager. Keywords. Summary.Unit 15 Strategies of ERP Strategy of Organization and ERP. Key Terms. The Basic Operation Management Transformation Model An Input Output System. Competitive Priorities. Keywords .Review Questions Unit 16 CRM Introduction. Wiley India) MIS: Managing Information Systems In Business. End of Chapter Exercises Unit 2 Operations Strategy Introduction. Operations. Key‐Terms. Survey Method. Forecasting in Different Departments. Summary . Statistical Methods. Review Questions Reference Books:‐ • • • Management Information Systems by Shubhalakshmi Joshi & Smita Vaze (Paperback. Role of ERP in achieving Organizational Objectives. Difference between Goods and Services. Period of Forecasting.
Product Specification. Choice of CBP Design. Product Line Analysis. Concept of ISO. End of Chapter Exercises Unit 6 Product Selection Concept of Product Selection. Definition of Capacity. Control Charts for Attributes. Quality Management . Process of Capacity Planning. Economic Considerations in Product Selection. Commercialization of Select Product. Summary. Key Terms. Classification of Quality Control Techniques. Location Pattern 31 | P a g e . Weber’s Theory of Industrial Location. Concept of Facility Location. Factors Affecting Location of a Facility. Control Charts for Variables. Learning Objectives. End of Chapter Exercises Unit 7 Concept of Product Design Characteristics of Good Product Design. Importance of Quality Management. Factors Affecting the Product Design. Summary. Capacity Requirement Prediction. Design and Production Costs. Defining Control Charts. Elements of product Planning. Sargant Florance’s Theory of Industrial Location. Concept of Quality Control. Detailed Service and Delivery Design. End of the Chapter Exercises Unit 10 Capacity Requirement Planning Introduction. Location Concepts. Summary. Key Terms. Service Capacity . Quality Requirements. Levels of Product. End of Chapter Exercises Unit 11 Quality Management Strategic Issues Introduction. Steps in ISO 9000 Registration. Benefits of ISO 9000 series. Product Classification. End of Chapter Exercises Unit 12 Facility Location and Layout Introduction. Product Selection Methodology. Advantages of Product Development. Objectives of Designing. Aspect of Designing a Product. Product Differentiation and its Basis. Customer Benefits and Design Parameters for Delivery. Principles of Product Development. Process Variation Distribution. Key Terms. Determination of Capacity. Concept of Product Planning. Definition of Quality.Structure. Types of Design. Design for Volume Production. ISO 9000 Standard. Introduction. Importance of Product Planning Unit 8 Product Development Concept of Product Development. Summary. Concept of Product and its Characteristics. Measurement of Capacity. Key Terms. Design Changes. Equipment Requirements for a Single Production Stage. Meaning of Process Capability. Key Terms. Summary. Product Mix Analysis . Meaning of Quality System. Concept of Service Design. Elements of Product Development. Scope of Product Planning and Product Development Unit 9 Process of New Product Development Process of New Product Development.
KANBAN Production Information System. Biztantra) Production And Operations Management: An Applied Modern Approach by Joseph S. Four Elements of Organizational Behavior. End of Chapter Exercises Unit 16 Just‐in‐Time Production Management Introduction. Functions of Production. Benefits of Holding Inventory. Characteristics of an efficient layout. Organization Structure of Production Planning and Control Department. Material Requirements Planning. Starr (Ph. Key Terms. PHI) MP24‐‐‐ Organization Behavior Unit 1 Evolution of Organizational Behavior Introduction. Major Historical Developments in Organizational Behavior. Summary. End of Chapter Exercises Unit 14 Inventory Management Introduction. Concept of Organizational Behavior. Martinich (Paperback. Key Terms. Cost of Holding Inventory. Key Terms. Concept of Inventory Control. Factors Affecting Materials Planning. Panneerselvam (Paperback. Concept of Inventory Management. Importance of Production Planning and Control. End of Chapter Exercises Unit 13 Materials Planning and Requirement Introduction. Characteristics of Bad Layout. Concept of Materials Planning. Difference between Production Planning and Production Control. Advantages of a Good Layout. D. MRP Logic. End of Chapter Exercises Unit 15 Production Planning and Control Introduction. Key Terms. Techniques of Materials Planning. Benefits of MRP. Just In Time Production System. Relay Room Experiments (1927‐1932) Mica Splitting Test Room 32 | P a g e . Illumination Experiments (1924‐1927). Hawthorne Experiments for Studying Organizational Behavior. Objectives of Plant Layout. Methods for designing a layout. Principles of Deigning a Facility Layout. Inventory Models. Effectiveness of PPC and Its Management.) (Paperback. Key Terms. Significance of Inventory Control. Objectives of Inventory Management. Summary. Factors Affecting Inventory. Summary. End of Chapter Exercises Reference Books:‐ • • • Production and Operations Management by Martin K. Concept of Production Planning. Fundamentals Of JIT. Concept of Facility Layout. Guidelines for Materials Planning. JIT Methods. Prerequisite for Developing a Layout of Facilities. Functions of Inventory Control. Summary. Summary. Quality Production through JIT and KANBAN. The Just‐in‐Time (JIT) Revolution. Wiley India) Production and Operations Management by R.of Indian Industries . Planning and Control. Key Concepts of Organizational Behavior. Disciplines Contributing to Organizational Behavior.
Further Readings Unit 3 Foundations of Individual Behavior Introduction.Herzberg’s Two Factor Theory / Motivation‐Hygiene Theory. Personality. Components of Attitude. Levels of Organizational Behavior Unit 2 Significance of Organizational Behavior Managerial Skills Influencing Organizational Behavior. Summary Keywords. Perceptual Process. Constructivism/ Social Learning. ERG Theory. Equity Theory . Review questions .Further Readings Unit7 Leadership Introduction. Pre‐Requisites of an Effective Motivation . Concept of Motivation. Significance of Motivation . Characteristics of an Organization. Cognitive Dissonance Theory. Determinants of Personality. Congnitivism. Types of Leaders. The Process of Motivation Unit 6 Theories of Motivation Maslow’s Hierarchy of Needs. Keywords . Behavior Modification Theory . Factors Influencing an Individual’s Perception. Keywords . McClelland’s Theory of Needs. Characteristics of a Leader. Elements of Perception. Review questions . Goal Setting Theory. Further Readings Unit5 Motivation Introduction. Concept of Organization. Functions of a Leader. Organization as a System. Personality. Summary . Values. Mass Interviewing Program (1928‐1930). Cognitive Evaluation Theory . Vroom’s Expectancy Theory. Distortions in Perception. Organization and Individual. Bank Wiring Room Study (1931–1932). Review questions. Attribution Theory of Perception. Behavior and Performance. Significance of Perception. Theory X and Theory Y. Definition of Leadership. Developing Perceptual Skills. Factors Affecting Motivation. Challenges Faced by Organizational Behavior. Personality Theories. Motivational Techniques. Learning Organization. Summary . Features of Motivation.Experiments. The 7‐S Framework of an Organization . Job Attitude Unit 4 Learning Behaviorism. Relationship between Personality and Values of an Employee. Perception. Attitude. Leaders versus Managers 33 | P a g e .
Types of Groups. Conflict Management Unit 12 Negotiation‐ An Approach to Conflict Resolution Negotiation Process. Group Properties. Keywords . Difference between a Group and a Team. Keywords . Summary. Team Diversity.Other Approaches for Conflict Resolution. Contingency Theories. Keywords. Indicators of Low Morale. Managing Political Behavior Unit 15 Morale Fundamentals of Building Good Morale. Group Decision‐Making and Its Techniques Unit 10 Concept of a Team Types of Teams. Review questions. Review questions . Functions of Organizational Culture. Three Views on Conflict. Relationship between Morale and Productivity. Process of MBO. Group Dynamics. Analyzing Organizational Culture. Features of MBO. Management by Objectives (MBO). Team Culture . Political Strategies. Summary . Types of Organizational Culture. Further Readings Unit11 Conflict and Negotiation Introduction. Group. Team Effectiveness. Leadership Styles. Sources of Conflict. Stages of Team Development. Summary . Levels of Conflict .Unit 8 Leadership Theories Charismatic Leadership Theory. Outcomes of Conflict. Cognitive Levels of Organizational Culture.Conflict Process. Need of a Group. Trait Theory. Working Conditions.Review questions .Further Readings Unit 13 Organizational Culture and its Management Introduction. Characteristics of Conflict. Factors Affecting an Employee’s Morale. Organizational Culture. Determinants of Work 34 | P a g e . Relationships between Performance and Conflict. Conflict. Managing Cultural Diversity Unit 14 Organizational Politics Reasons for Political Behavior. Behavioral Theories. Further Readings Unit9 Group and Team in an Organization Introduction. Classification of Conflict.Negotiation Process.
Ananda Das Gupta (Ph. Types of Training Objectives. Review questions . Scope of Training Unit 2 Objectives of Training Benefits of Training. Keywords . Developing Training Objectives. Identifying Objectives. Constraints in the Design. Organization Development in Indian Scenario. Objectives of Organization Development. Review Questions Unit 3 Analysis of Training Needs Introduction. Structure and Culture by DR. Organization support for Training Need Assessment. Considerations while Designing a Training Programme. Training and Human Resource Development. Supreet Ahluwalia (Paperback. Problems of Training. Factors Affecting Organization Development. Managing Effective Organization Development. Definition of Training. Training ‐ Role and Relevance. Benefits of Organization Development. Phases of Organization Development. Dreamtech Press) • Organizational Behaviour: Design. Keywords. Factors Affecting Training Design. Further Readings Unit 16 Organization Development Introduction. Summary. Keywords. Further Readings Reference Book:‐ • Organizational Behavior by Supreet Ahluwalia (Paperback. Organization Development Facilitators. Summary. D. Organization Development Interventions. Training and Development.) (Paperback. Review questions. Dreamtech Press) MP25‐‐‐ Training and Development Unit 1 Training Introduction. Budgeting for Training. Summary. Summary . Writing Objectives 35 | P a g e . Requirements Analysis. Keywords. Beneficiaries of Training. Future Trends in Training. Review Questions Unit 5 Training Design Introduction. Impact of Working Conditions on Employees’ Performance. Concept of Organization Development. Dreamtech Press) • Organizational Behavior by Kamran Sultan.Conditions. Significance of Training Needs Analysis Unit 4 The Triggers for Training Methods and Techniques of Training needs assessment.
Conditions of Practice. Factors Influencing Transfer of. Hierarchy of Learning. The ‘Action Learning’ Approach. Theories of Motivation. The ‘Educational’ Approach. Elements of Programme Design. Review Questions Unit 15 Trainers Skills and Styles 36 | P a g e . Other factors to facilitate Transfer of training. Summary. Summary.Unit 6 Facilitation of Learning Focus on the Trainee. Focus on Training. Stages in Design a Structure. Designing the Training Programme. and Review Questions Unit 7 Learning Introduction. Nature of Learning. Training Plan. Summary. Design Theory. Review Questions Unit 13 Implementation of Training Introduction. Identification of Alternative methods of instruction. Summary. Factors Affecting Design and Development of a Training Programme. Training. Keywords. Keywords. Kolb’s Learning Cycle. Incorporating Learning Principles. The ‘Sitting by Nellie’ or ‘Learning by Exposure’ Approach. Key words. Summary. The ‘Systems’ Approach. Definition of Learning. Identification of Evaluation Objectives. Facilitation of Transfer. Review Questions Unit 11 Training Methods. Considerations while Designing the Training Programme Unit 10 Training Implementation Training Policy. Outcomes of Design. Logistical arrangements. Internal and External Training Resources. Review Questions Unit 9 Training Process Introduction. Training Approaches. Focus on Training Design. Implementation of Training Unit 14 Classroom Management Training Policy. Learning Process and its elements Unit 8 Technology of Training Building Effective Instructions. Techniques and Aids Introduction. The ‘Competences’ Approach. Keywords. The ‘Problem‐centred’ Approach. The ‘Analytical’ Approach. Physical arrangements. The ‘Training Process’ or ‘Procedural’ Approach Unit 12 Training Method Classification of Training Methods & Methodologies. Keywords. Principles of Learning.
K. Events and Experiences Unit 5 Public Relations Direct Marketing. Non‐verbal Communication. Kleiman (Paperback. Written Communication. Questioning Skills. Communication Skill Unit 16 Listening Skills Motivating Participants. Marketing Communication. Forms of Advertising Unit 7 Advertising Models 37 | P a g e . Body Language and Gestures. Managing Integrated Marketing Communication. Competence of Trainer. Key Words. Concept of Communication. Review Questions Reference Books:‐ • • • Training & Development (Indian Text Edition) by B. Summary. Determine the Communication Objectives. Janakiram (Paperback. and Sales. Summary.Introduction. Identify the Target Audience. Sales Promotion. Personal Selling. Types of Communication. Measuring Communication Outcomes. Communication Process Model. Brand Equity. Developing Effective Communication process. Gupta (Paperback. Classification of Advertising. Select the Communication Channel. Create the Aggregate Marketing Communications Budget Unit 3 Marketing Communication Mix Characteristics of marketing Communication Mix. Visual Communication Unit 2 Role of Marketing Communication Changing Marketing Environment. Advertising. Dreamtech Press) Human Resource Management (Third Edition) by Lawrence S. Concepts of Advertising. Review Questions Unit 6 Introduction to Advertising Introduction. Word‐of‐Mouth. Summary. Review Questions Unit 4 Promotion Mix Introduction. Key Words. Biztantra) MP26‐‐‐ Advertising and Sales Promotion Unit 1 Marketing Communication Introduction. Key Words. Personal Selling Process. Biztantra) Human Resource Management by P. Verbal Communication. Factors Affecting Marketing Communication Mix. Design the Communications.
Review Questions Unit 8 Planning Introduction.AIDA Model. Monitoring. Primary Demand. Types of Media Planning . Key Words. Advertising Agencies. Advertising effectiveness. Review Questions Unit 15 Executing Advertising in Business Activities 38 | P a g e . Legal and Ethical Issues for Indian Ad‐Agencies. Allocation of media budget . Secondary Demand. Types of Media for Advertising. Advertising Rating. Key Terms. Ends‐of‐Chapter Exercises Unit 11 Media for Advertising Introduction. Advertising Approaches. Laivdge‐ Stenier Model. Criticism against Advertising. Aspects of Advertising. Concepts of Advertising Planning. Stages and Challenges. Media Vehicle selection. Summary. Concepts of Media Planning . Key Words. Advertising Budget Unit 10 Advertising Research Measuring Advertising Effectiveness.Ethics in Advertising. Summary. Components of Advertising Industry. Considerations for Advertising Campaign Planning Unit 9 Budgeting Advertising Creativity. Characteristic of Media Advertising. Evaluation of Media Planning Unit 13 Media Buying Media Tactics. Advertising Layout. Media Planning Process. Copywriting. Communication Model in Advertising. Summary. Concepts Media Advertising. Communication Process. Concepts of Internet Advertising Unit 12 Media Strategy Delivering Objectives. Review Questions Unit 14 Advertising Industry and Demand Creation Introduction. Summary. Key Words. Comparative study with different promotion mix. Thoughts of Advertising Experts . Hierarchy of Effects Model. Advantages and Limitations of Media Advertising. Demand Creation Role of Advertising. Target audience strategies.
Some Control Chart Patterns. (Dr. CRON. A Shift to Quality. Methods of Calculating Process Capability Unit 6 Comparison of X and R chart with P chart 39 | P a g e . Contribution of Joseph M Juran. Dimensions of Product and Service Quality. DECARLO (Paperback. Wiley India) MP27‐‐‐ Quality Management Unit 1 Introduction to Quality Management Introduction. Key Words. Relationship between Advertising and Customer Behavior. Characteristics of Customer Behavior . and The Three C’s of TQM. Chance of Making an Error. Network Marketing Advertising. Concept of Quality Management. Fundamental factors affecting Quality‐(9 M’s). K. Chopra. THOMAS E. Commonly Used Control Charts for Variables. Advertising and Event Management. Review Questions Unit 4 Statistical Process Control and Process Capability Introduction. Summary. Industrial Advertising. Process Capability. Control Charts for Variables. Summary.Introduction. Wiley India) Sales Management: Concepts And Cases. Definition of Control Chart. Customer Focus in Quality Management. Corporate Advertising. Edwards Deming. Elements of JIT. Contributions of W. tenth edition by WILLIAM L. Key Words. Dreamtech press) Truth. Starting the Control Charts. Factors Influencing Customer Behavior. Motivation analysis and Value Proposition Unit 16 Advertising and Direct Marketing Advertising and Sales Promotions. Objectives of the Control Charts Unit 5 Control Charts for Variables: Frequency of Sampling Control Limits. Advertising and Customer Behavior. Basic Tenets of TQM. Advertising and Channel Design Decisions. Process Capability Analysis. Benefits of TQM Unit 2 Quality Movement in India Contributions of Quality Gurus. Contribution of Masaki Imai. Review Questions Reference Book:‐ • • • Marketing Management by Prof. Contribution of Philip B Crosby. Concept of Quality Circle Unit 3 Leadership Strategic Quality Planning. The Quality Hierarchy. Total Quality Management. Bhawna Mehra (Paperback. Lies & Advertising: The Art Of Account Planning by JON STEEL (Paperback.) P. The TQM System.
Key Words. Key Words. Benefits of QFD Unit 13 The House of Quality (HOQ) QFD Methodology. Review Questions Unit 9 Definition of Business Process Reengineering Introduction. ISO 9000 Standards. Process of QFD. ISO 9004:2000. Review Questions Unit 12 Quality Management Tools Introduction. Summary. Key Words. Objectives of QFD. Choice of Equipment for CBM Unit 8 Maintenance Control System for Planned Maintenance. Benefits of ISO 9000 series. Introduction of Quality Function Deployment (QFD). Key Words. Maintenance and Reliability. Quality Function Deployment (QFD). Design of Experiments Unit 14 Tool Kit for TQM Tools for Process Management (Problem Solving). Summary. Quality Council. Control Charts for Defects. Employee Involvement. Summary. Summary. Business Process Reengineering. Summary. Taguchiís Off‐Line Approach to Quality. Key Words. Review Questions Unit 15 Quality Standard Introduction to ISO. Role of Information Technology in Quality Management. Review Questions Reference Books:‐ 40 | P a g e . Requirement of Reengineering Unit 10 Principles of Reengineering BPR project at Ford Motor Company. Methods for CBM (Condition‐Based Maintenance) for Monitoring Quality in the Process. TQM and Total Safety Systems (TSS). TQM and Predictive Maintenance (TPM). Taguchiís Approach. Quality Audit Unit 16 Implementation TQM Culture. Definition of Reengineering. The Essence of Reengineering Unit 11 The Three R’s of Reengineering Quality and Reengineering. Benchmarking. Review Questions Unit 7 TQM Maintenance Introduction. Types of Benchmarking. Quality and Reliability. Seven Old Statistical tools. Definition of Benchmarking.
Industrial Development Bank of India. fifth edition by Barrie G. Land Development Banks.) & Mr. Shipping Credit and Investment Company of India. Biztantra) Management Guide to Quality and Productivity (Second Edition) by Mr. Key Words. Area of Specialization of AFC. Industrial Reconstruction Bank of India (IRBI) Unit 3 Other Financial Institutions I State Finance Corporations (SFCs).• • • Total Quality Management by S. Summary. Development of Financial Systems. Classification of Financial System. Biztantra) Managing Quality. Summary. John Bicheno (Paperback. Investment Credit Refinance Unit 9 Agricultural Finance Consultancy Ltd. Review Questions Unit 2 Financial Institutions in Industrial Sector Introduction. National Bank for Agriculture and Rural Development. Industrial Finance Corporation of India. Small Scale Industries Development Corporations (SSIDCS). Key Words. Rajaram (Ph. (AFC) Introduction. Wiley India) MP28‐‐‐ Management of Financial Institutions Unit 1 Introduction to Financial Markets Introduction. Power Finance Corporation (PFC). Financial Institutions. Dale. State Industries Development Corporations. Sivakumar (Paperback. Principal Activities. Gopalan (Ph. D. Small Industries Development Bank of India Unit 4 Export Import Bank of India Unit 5 Small and Medium Enterprises Finance Unit 6 Agri Finance Unit 7 Film Finance Unit 8 Financial Institutions in Agriculture Sector Introduction. Types of Refinance Facilities. Jos Van Iwaarden (Paperback. Interest Rates. Review Questions Unit 10 Other Financial Institutions II Introduction.) & M. Ton Van Der Wiele. Production Credits. D. Financial Services Offered by Corporation Unit 11Other Financial Institutions III 41 | P a g e . R.
NIDHIS. Review Questions Unit 14 Financial Intermediaries I Introduction. Chit Funds. MFIs and Legal Reforms. Review Questions Unit 15 Financial Intermediaries II Post Offices. Key Words.) (Paperback. Equipment Finance. Summary. Dreamtech Press) Strategic Financial Management by Dr. Housing and Urban Development Corporation (HUDCO). Equipment Leasing Finance Companies.P. Postal Life Insurance. Key Words. Mutual Funds. Summary. Keywords. Review Questions Unit 13 Micro Finance Introduction. Risk in a Traditional Sense. Summary. Unit Trust of India and other Mutual Funds. Review Questions Unit 2 Industry Analysis 42 | P a g e . Micro Finance Scheme. North East Equity Fund (NEEF). Scheme for North East Handloom and Handicrafts (SNEHH). Biztantra) Financial Management by Anil Kr. Review Questions Unit 12 Area Specific Financial Institutions Introduction. Dhagat (Paperback. National Cooperative Development Corporation(NCDC)National Housing Bank (NHB). Keywords. Summary. Key Words. Concept of Risk. Refinance Assistance from NHB. Summary. Meena Goel (Ph. Micro Finance Institutions in India. Special Drawing Rights. Biztantra) MP29‐‐‐ Security Analysis and Portfolio Management Unit 1 Risk Management Introduction. IMF Facilities. Key Words. Project Finance Scheme. Housing Development Finance Corporation (HDFC). Review Questions Reference Books:‐ • • • Financial Wisdom: Finance for Non Finance Executives by A.) (Paperback. D. Review Questions Unit 16 International Monetary Fund (IMF) Concept of IMF. the International Bank for Reconstruction and Development. Key Words. D. Summary. LIC and GIC. Hire Purchase Finance Companies. Provident/Pension Funds. Non‐Banking Financial Intermediaries. Summary. Types of Risk. Women Enterprise Development Schemes (WEDS). North Eastern Development Finance Corporation Ltd. Working Capital Term Loan. Jute Enterprises Development Schemes (JEDS). Dash (Ph.Introduction.
Trend. Demand and Market. Risk and Required Return. Book Value. Assumptions. Summary. Markowitz Mean‐ Variance Model. Return on Investment. Alpha and Beta Coefficient. Concept of Certainty Equivalent. Beta Factor of a Market Portfolio. Key Words. Keywords. Review Questions Unit 8 Valuation of Shares & Business II Valuation Based on Company's Fundamentals. The Arbitrage Pricing Model. Debt Equity Ratio. Two Assets. Market Portfolio. Industry Characteristics. Operating Multiple. Valuation Relative to Industry Averages. Review Questions Unit 4 Capital Asset Pricing Model and Modern Portfolio Theory Introduction. Dow Jone's Industrial Average (DJIA). Single Asset. Key Words. Value of Share and Company. Summary. Three assets. Revenue of Sales Multiple. Review Questions Unit 6 Technical Analysis Introduction. Matrix Approach in Investment Decisions. Assumptions of CAPM. Key Words. Economic Analysis. Fundamental Analysis. Product Line. Efficient Frontier. Government Policy with Regard to Industry. Utility Function and Risk Taking. Review Questions Unit 3 Investment Risk and Return Introduction. Review Questions Unit 7 Valuation of Shares & Business I Introduction. Summary. Benefits of CAPM. Types of Companies and Stocks. Concept of CAPM. Line Charting. Review Questions Unit 9 Efficient Market Hypothesis 43 | P a g e . Labour and other Industrial Problems. Return and Risk on Assets and their Portfolios. Capital Market Line (CML). Indifference Curves and Attitudes to Risk. Summary. Chartism. Management of Risk. Risk‐return Relationship. Benefits of Diversification. Capital Structure and Business Value.Introduction. Portfolio Diversification and Risk. Bar Charting. Dow Theory. Summary. Operating Free Cash Flow Multiple. Review Questions Unit 5 Fundamental Analysis Introduction. Raw Material and Inputs. Separation Theorem. Industry Analysis. Multiple. Dow Theory's Defects. Investment Strategies. Key Words. Limitations of CAPM. Models of Valuation. Earnings Per Share. Capacity Installed and Utilized. Assumptions of Model. Key Words. Operating Profit Multiple. Methods of Valuation. Key Words. Price/Book Value Multiple. Price/Earnings Ratio. Summary. Difficulties in Valuation. Asset Based Valuation. Summary. Technical Analysis and Fundamental Analysis‐Distinction.
Objectives of Investors. Choosing a Fund. The Regulator And Regulations. Equity (Derivative Markets). Roles of Commodity Exchange. Impact of Debt Market on Economy. Features of Options. Risk and Beta. Critique of EMH. Key Words. Market Participants. Applications of Portfolio Management. Types of Futures Contract. Summary. Objective & Scope. Portfolio Management. Advantages And Disadvantages of VAR. Arbitragers. Yield. Growth of Mutual Funds. Indian Commodity Exchanges. Summary. Review Questions Unit 12 Mutual Funds Introduction. Advantages and Disadvantages of Options. CAPM and SML. Types of Tests. Portfolio Construction. Key Words. Features of Debt Instruments. Debt/Bond Valuation. Factors Affecting the Pricing of Options 183. Realized Yield to Maturity. Mutual Fund Performance. Price‐yield Relationship. Assumptions. Random Walk Theory. Sinking Fund. Summary. Bond Markets in India. Evolution of Commodity Exchange. Methods of Calculating. Summary. Review Questions Unit 14 Value at Risk Introduction. Bond Pricing. Risk‐Management Through Derivatives. Diversification Process. Commodity vs. Types of Debt Instruments. Professional Investment Management. Commodities Futures Market. Global Exchanges. Risk vs. Concept of VAR. Futures Contract. MPT and Dominance Concept. Key Words. Speculators. Swaps. Types of Risk in Debt. Key Words. Investment Strategy. Options. Commodity Exchange. Collateral. Modern Portfolio Theory (MPT). Review Questions Unit 10 Bond Markets and Valuation Introduction. Review Questions 44 | P a g e . Converting One Time Period to Another. Protective Covenants. Review Questions Unit 11 Derivatives Introduction. Important Features of Futures Contract. Types of Mutual Funds. Assumption of Random Walk Theory. Investment in Mutual Funds. Summary. Types of Risks. Call Option. Summary. List of Commodities. Review Questions Unit 15 Portfolio Management Introduction. Random Walk and Efficient Market Theory. Forms of EMH. Forward Contract.Introduction. Key Words. Reward. Concept of Derivatives. Summary. Review Questions Unit 13 Commodity Market Introduction. Applying a VAR Method to a Single Stock. Tax aspects of Mutual Funds. Put Option. Relationship between Bond Price and Time. Revision and Evaluation. Hedgers. Efficient Market Hypothesis. Key Words. Mutual Fund Industry: An Introduction. Markets in India. Key Words.
Key words. Changes Brought by E‐Commerce.) (Paperback. Retailing. Review Questions Reference Books:‐ Security Analysis and Portfolio Management by Suyash N Bhatt (Ph. Key Words. Jensen's Model . Jenson's Measure. Key words. Summary. Summary. Review Questions Unit 3 Technology Structure for E‐Commerce Introduction. D. Servicing. Business Models of E‐Commerce. 9th ed by charles p. Competitive Environment. FTP. Goetzmann (paperback. Review Questions Unit 2 Different Types of E‐Commerce Introduction. wiley india) • Investments: analysis and management. Elton. Wiley India) MP30‐‐‐ E‐Commerce Unit 1 Introduction to E‐Commerce Introduction. Internet Search. stephen j. Basis for Cut off Rate. Optimal Portfolio of Sharpe. Sharpe's Model. Summary.Unit 16 Portfolio Performance Measurement Introduction. Revenue Model. World Wide Web (WWW). WHOIS. Hypertext Transfer Protocol (HTTP). Gruber. Supply Chain Management. Key words. Business to Business (B2B) Business Model. Review Questions Unit 7 Impact of Internet on Business Strategy • • 45 | P a g e . E‐Commerce Scenarios. Electronic Data Interchange (EDI). Internet Protocols. martin j. Publishing. Treynor's Measure. Summary. Summary. Organizational Development. william n. Biztantra) Modern portfolio theory and investment analysis. Telnet. Internet Applications in E‐Commerce. Review Questions Unit 6 E‐Commerce Business Models II Business to Customer (B2C) Business Model. 8th edition by edwin j. Market Strategy. Key Words. Review Questions Unit 4 File Transfer Protocol (FTP) Introduction. Summary. Value Proposition. Key words. Market Opportunity. Key words. Definition and Scope of E‐Commerce. Brown. Jones (Paperback. Review Questions Unit 5 E‐Commerce Business Models I Introduction. Summary. Issues of Concern.
Key words. Key words. Summary. and Positioning. Technology Solution. Summary. Public safety and Welfare. Review Questions Unit 14 Political Issues in E‐Commerce Unit 15 Social Issues in E‐Commerce Introduction. Industry Structure. Managing Channel Conflict. Review Questions Unit 16 Other Issues in E‐ Commerce Reference Books:‐ • E‐Business and Commerce Strategic Thinking and Practice by Brahm Canzer (Paperback. Review Questions Unit 7 Business Policies and Public Laws Unit 8 E‐commerce Payment System Introduction. Summary. Summary. Biztantra) 46 | P a g e . Business Strategy. Core Marketing Concepts. Organization Value Webs. Security Threats. Summary. Targeting.Introduction. Key words. Organization Value Chains. Summary. Intellectual Property Rights. Summary. Key words. Rights of Privacy and Information. Governance. Basic Ethical Concepts Related with E‐Commerce. Electronic Billing and Payment. Segmenting. Key words. Summary. Review Questions Unit 13 Ethical Issues in E‐Commerce Introduction. Review Questions Unit 9 Marketing Concepts in E‐Commerce I Introduction. and Process. Internet Audience and Consumer Behavior. Key words. Key words. Structure. Review Questions Unit 11 Internet Marketing Technologies Introduction. Review Questions Unit 12Pricing Strategies Introduction. E‐Commerce Security Environment. Key words. Review Questions Unit 6 Online Security and Payment System Introduction. Customer Relationship Management. Summary. Key words. Review Questions Unit 10 Marketing Concepts in E‐Commerce II Product and Brand. Industry Value Chains. B2B and B2C E‐Commerce Marketing. Market Entry Strategies.
Information Processing. Summary. Key words. Management Activities at Various Levels.• • E‐Commerce. Tharam Dillon. Understanding DSS. Key words. Elizabeth Chang (Paperback. Summary. Key words. Summary. Competitive Advantages with MIS. Designing Database. Data Warehousing. Fundamentals And Applications by Henry Chan. Review Questions Unit 6 Hierarchical Data Model Introduction. Hierarchical Data Model. PHI) MP31‐‐‐ Enterprise Resource Planning Unit 1 Introduction of Management Information System‐ I Introduction. Enterprise Resource Planning (ERP). Business Process Re‐Engineering (BPR). Decision Support System. Wiley India) Essentials Of E‐Commerce Technology by Rajaraman (Paperback. Review Questions Unit 5 Management of Data Resources Introduction. Review Questions Unit 9 System Analysis and Design I 47 | P a g e . Nature and Scope of MIS. Strategic MIS. Review Questions Unit 3 Structure of MIS Introduction. Summary. DSS and Outsourcing. Network Data Model. Key words. Key words. Key words. Review Questions Unit 2 Introduction of Management Information System‐ II Characteristics of MIS. Data Mining. Summary. Review Questions Unit 4 Strategic Role of MIS Introduction. Types of Decision Support Systems. Relational Data Model. Summary. Review Questions Unit 7 Decision Support Systems‐ I Introduction. Key words. Key words. Physical Components. Review Questions Unit 8 Decision Support Systems‐ II Tools and Technologies used in DSS. Summary. Management Information System (MIS). Functions of MIS. Raymond Lee. Summary.
Review Questions. ERP Product Evaluation. Benefits of ERP. Summary. System Analyst: Meaning and Roles. Review Questions Unit 16 Developing an Effective ERP System Reference Books:‐ Management Information Systems by Shubhalakshmi Joshi. Role of ERP in achieving Organizational Objectives. Concept of System Analysis. Enterprise Resource Planning (ERP) Systems. Review Questions Unit 10 System Analysis and Design I System Development Life Cycle (SDLC) Unit 11 Developing MIS Introduction. Key words. Smita Vaze (Paperback. ERP in Customer Centric Organizations. Summary. Knowledge Support System. Summary. Key words. Enterprise Management System. Pearson Education) MP32‐‐‐Presentation/seminar MP33‐‐‐Project Course Work • • • *************** 48 | P a g e . Review Questions Unit 13 Introduction to ERP Introduction. Transactional Processing.Introduction. Tata Mac Graw‐Hill) Enterprise Resource Planning. Summary. Alexis Leon (Paperback. Role of ERP in New Product Development. Review Questions Unit 14 ERP and CRM‐ I Introduction. ERP Models and Modules. Summary. Key words. Review Questions Unit 12 Knowledge Management and Systems Introduction. Biztantra) Enterprise Resource Planning. Key words. Concept of Rapid Application Development. Key words. Summary Unit 15 ERP and CRM‐ II Strategy of Organization and ERP. ERP Implementation. Mary Sumner (Paperback. Summary. Key words.
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