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Mahatma Gandhi University MEGHALAYA www.mgu.edu.in
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PROGRAMME CODE‐‐‐ 210103 Bachelor of Business Administration (BBA) CODE MP11 MP12 MP13 MP14 MP15 MP16 MP17 MP18 MP19 MP20 MP21 MP22 MP23 MP24 MP25 MP26 MP27 MP28 MP29 MP30 MP31 MP32 MP33P The Bachelor Program consists of 23 Subjects in all. These comprise of Subjects: Year 1‐‐‐ MP11 to MP17 & MP32 Year 2 ‐‐‐ MP18 to MP24 Year 3 ‐‐‐ MP25 to MP31 & MP33
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SUBJECT Principles of management Managerial economics Introduction to information technology Communication skills Financial accounting Business law Marketing Management Human Resources Management Logistics Management Corporate legal framework Project Management Management Information System Production and Operations Management Organization Behaviour Training and Development Advertising and sales Promotion Quality Management Management of financial institutions Security analysis and portfolio management E‐commerce Enterprise resource planning Presentation/Seminar Project course work
CREDIT 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 10 10
Detailed Syllabus MP11‐‐‐ Principle of Management Unit 1 Introduction to Management Introduction, Concept of Management, Definition of Management, Need for Management, Objectives of Management, Evolution of Management, Classical School of Thought, Scientific School of Thought, Behavioral School of Thought, Modern Approach to Management, Management Process, Distinction between Management and Administration, Managers‐Executors of Management, Decision‐Making, Summary, Key Terms, Exercise Unit 2 Planning Function of Management Introduction, Concept of Planning, Nature of Planning, Importance of Planning, Limitations of Planning, Planning Process, Concept of Strategic Planning, Reasons for Failure of Planning, Summary, Key Terms, Exercise Unit 3 Organizing Function of Management Introduction, Organizing‐A Basic Function of Management, Organizing Process, Principle of Organizing, Purpose of Organizing Unit 4 Concept of Organizational Structure Principles of Organizational Structure, Factors Influencing Organizational Structure, Design of Organizational Structure, Characteristics of Organizational Structure, Elements of Organizational Structure, Departmentation, Span of Management, Delegation of Authority, Assigning Responsibility, Organizational Strategy Unit 5 Staffing Organizing the Human Resource, Recruitment, Selection, Compensation, Placement, Induction, Summary, Key Terms, Exercise Unit 6 Directing Function of Management Introduction, Concept of Directing, Definition of Directing, Characteristics of Directing, Importance of Directing, Unit 7 Personality and Attitude Introduction to personality, types and traits of personality, Theories Unit 8 Learning Perception, Motivation (characteristics, types, and theories), Learning Theories Unit 9 Leadership Characteristics, types, and theories, Concept of Supervision,
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Unit 10 Authority Concept of Authority, Centralization and Decentralization of Authority, Effectiveness of Delegation, Benefits and Limitations of Delegation, Summary, Key Terms, Exercise Unit 11 Conflict, Communication, and Coordination Introduction, Concept of Conflict, Classification of Conflict, Sources of Conflict, Outcomes of Conflict, Management of Conflict Unit 12 Negotiation An Approach to Conflict Resolution, Negotiation Process, Negotiation Strategies Unit 13 Communication Concept of communication, Communication Process, Types of Communication, Principles of Effective Business Communication, Concept of Coordination, Types of Coordination, Principles of Coordination, Techniques of Coordination, Advantages of Coordination, Summary, Key Terms, Exercise Unit 14 Controlling Function of Management Introduction, Concept of Controlling, Purpose of Controlling, Process of Controlling, Types of Control, Relationship between Planning and Controlling, Controlling Overall Organizational Performance, Summary, Key Terms, Exercise Unit 15 New Concepts in Management Introduction, Concept of Entrepreneurship, Meaning of Globalization, Concept of Business Ethics, Corporate Social Responsibility, Objectives of CSR, Benefits of CSR, Concept of Total Quality Management, Summary, Key Terms, Exercise Unit 16 Managing Strategies in an Organization Introduction, Concept of Strategy, Features and Importance of a Strategy, Concept of Strategic Business Units, Levels of Strategy, Types of Strategies, Concept of Strategic Management, Components of Strategic Management, Process of Strategic Management, Role of Strategic Management, Strategic Management in Marketing, Strategic Management in Finance, Strategic Management in Human Resource, Concept of Strategic Planning, Summary, Key Terms, Exercise Reference Books: ‐ 1. Principles and Practices of Management by Dr. Kiran Nerkar, Dr. Vilas Chopde (Paperback, Dreamtech Press) 2. Introduction to Management by Vijay Pithadia (Ph. D.) (Paperback, Biztantra) 3. Management Principles & Guidelines by Thomas N. Duening (Ph. D.) & John Ivancevich (Ph. D.) (Paperback, Biztantra)
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Summary. Cross Elasticity of Demand. Techniques of Demand Forecasting. Summary.Summary. Maximization of Sales Revenue . Determination of Producer’s Equilibrium.Production Function . Summary. Key Terms. Major Economic Problems .Criticism of Indifference Curve Concept of Budget Line .Returns to Scale . Key Terms.Objectives of Business Organizations . Nature. Meaning of Economics . and Importance Introduction .Consumer’s Equilibrium through Indifference Curve and Budget Line . Measurement of Elasticity of Demand. Summary. Marginal Utility . Exceptions to the Law of Diminishing Marginal Utility. Types of Demand. End of Chapter Exercise Unit 5 Demand Forecasting Introduction.Branches of Economics .Concept of Managerial Economics. Survey Methods. Properties of Indifference Curve . Statistical Methods. Role of a Managerial Economist. Scope. Key Terms.Maximization of Managerial Utility Function Maximization of Satisfaction. Price Elasticity of Demand.Slope of the Budget Line . Key Terms. Income Elasticity of Demand. Law of Demand . Long‐Run Production Iso‐Cost Lines . Factors Influencing Elasticity of Demand.Maximization of Organization’s Growth Rate . Marginal Rate of Substitution. Ordinal Utility Concept‐ A Modern Approach Unit 7 Concept of Consumer Behavior Analysis Indifference Curve.Summary. End of Chapter Exercise Unit 4 Elasticity of Demand Introduction. End of Chapter Exercise Unit 2 Business Objectives of Organizations Introduction .Business Objectives . Criteria for Efficient Demand Forecasting.Total Utility.Maximization of Profit . Utility: A Basis of Consumer Demand .Producer’s Equilibrium.End of Chapter Exercise Unit 3 Demand and Supply Analysis Introduction.Concept of Supply. End of Chapter Exercise Unit 8 Production Analysis Introduction . Expansion Path . Law of Diminishing Marginal Utility Limitations of Law of Diminishing Marginal Utility. Summary.Shifts in Budget Line . End of Chapter Exercise Unit 6 Utility Analysis and Consumer Behavior Analysis Introduction. Key Terms. Objectives of Demand Forecasting.Short‐Run Production . Scope of Managerial Economics. Review Exercise 5 | P a g e . Importance of Managerial Economics. Key Terms. Determinants of Demand.Law of Diminishing Returns Significance of Law of Diminishing Returns. MP12‐‐‐ Managerial Economics Unit 1 Managerial Economics: Meaning.Concept of Production .Market Equilibrium: Demand and Supply Equilibrium. Concept of Demand. Determinants of Demand. Cardinal Utility Concept‐ A Neo‐Classical Approach .Types of Elasticity of Demand. Elasticity of Demand . Measurement of Utility. Law of Demand .Nature of Economics . Key Terms .
Marginal Revenue . Summary. Modern Theory of Factor Pricing Equilibrium of a Firm in Factor Market. Cost‐based Pricing. and supply of money) Unit 16 Inflation Defining Inflation (types of inflation and measures of controlling inflation). Key Terms. Relationship between Total Revenue and Marginal Revenue. Summary .Key Terms .Key Terms. Review Exercise Unit 11 Pricing and Output Decisions in Different Markets Introduction.Time Element in Price Determination under Perfect Competition. Review Exercise Unit 15 Introduction to Macroeconomics and its Concepts Introduction . Types of Costs.Average Revenue. Summary. Concept of Cost. Concept of Product Pricing. Concept of International Trade (Globalization and Balance of Payments). Other Pricing Methods Unit 14 Concept of Factor Pricing Wages.Price and Output Determination under Oligopoly .Collusion Model‐ The Cartel. Key Terms. Price and Non‐price Competition. Purely Competitive Market. Economies and Diseconomies of Scale. Imperfectly Competitive Market. Concept of a Bank (commercial and central bank. Concept of Market.Concept of Money (Functions.Price‐Output Equilibrium under Monopolistic Competition . Key Terms. Sweezy’s Kinked Demand Curve Model . Concept of Revenue .Concept of Macroeconomics . Review Exercises 6 | P a g e . Theories of Factor Pricing. Price and Output Determination under Monopoly. Profit. Pricing Methods. Review Exercise Unit 10 Market and Market Structures Introduction. Summary . Break‐Even Analysis. Price and Output Determination under Perfect Competition .Different Concepts of Macroeconomics . Supply Curve under Perfect Competition . Perfectly Competitive Market.Theory of Employment (Say’s Law and Keynesian Theory . Product Life Cycle Based Pricing. demand. Demand Curve under Perfect Competition. Marginal Productivity Theory. credit creation by bank).Concept of Business Cycles (phases of business cycles). Review Exercise Unit 13Product and Factor Pricing Introduction. Demand and Marginal Revenue under Monopoly. Monopoly Equilibrium in Case of Zero Marginal Cost Unit 12 Price and Output Determination under Monopolistic Competition Demand and Marginal Revenue under Monopolistic Competition . Relationship between Average Revenue and Marginal Revenue. Summary. Interest. Types of Market Structures. Unit 9 Cost and Revenue Analysis Introduction. Rent. Demand‐based Pricing.Meaning of National Income (concepts and measurement). Competition‐based Pricing.
Fourth Generation of Computer (1971‐Present). Further Readings Unit 6 Introducing Linux Exploring Linux Distributions.Scanner. User Accounts. Review questions . Categories of computer. Further Readings Unit 2 Generations and Structure of Modern Computer Introduction. Defining Computer. Introducing the Fedora Desktop.Further Readings Unit 4 Operating Systems Introduction. Virtual Storage.mouse. Exploring the History of Computer and its Pioneers. Keywords . Memory Management. Windows 7. Processor Management. Working with Files in Linux. Windows 95. Copying. D.Exploring Features of Windows OS. Keywords. Graphical User Interface. Managerial Economics An Economics Foundation for Business Decisions by Barry Keating (Ph.Printer. Review questions. Biztantra) 3. Computer Software. Second Generation of Computer (1956‐ 1963). Job Scheduling. Windows XP. Managerial Economics by Prof.Windows 98. Managerial Economics by William F. Exploring the Basic Structure of a Computer.Trackball. Summary.Joystick. Review questions. Samuelson. Keywords. and Removing Files in Linux. Information Management. Unit 3 Input and Output devices Introduction. Internet Explorer. Windows Vista.) & Holton Wilson (DBA) (Paperback.Digitizer. Exploring the Basic Parts of a Computer. Further Readings Unit 5 Introducing Windows Operating System Introduction. Marks (Paperback. Windows 2000.Third Generation of Computer (1964‐1971).Computer. Stephen G. and Review questions.Reference Books: ‐ 1. Summary. Device Management. Creating. Internet Information Services.) Jaswinder Singh (Paperback. Exploring the Terminal Window. Summary. Wiley India) MP13‐‐‐ Introduction to IT Unit 1 Introduction to Computer Systems Introduction. Using Wildcards with the ls 7 | P a g e . Introducing Linux Files and Directory Structure. (Dr. System Backup and Restore. Describing the Basic Linux Commands.Fifth Generation of Computer (Present and Beyond). Summary. Dreamtech Press) 2.Keyboard. Exploring Fedora Linux. First Generation of Computers (1940‐1956). Keywords.
Understanding Formulas in Excel 2007. Creating a Graph . Understanding the Statistical Functions. Exploring the PowerPoint 2007 UI. working with a Formula. Summary.Changing the Graph Styles . Starting PowerPoint 2007. and Closing a Word Document. Review questions . working with Data in a Worksheet. Further Readings Unit 10 Working with Formulas and Functions in Excel 2007 Introduction. Unit 8 Working with Tables and Mail Merge Introduction. Creating. Keywords.Exploring Word 2007 Interface Features.Further Readings. Review questions . Review questions. Adding Data Labels . Summary. Keywords . Summary. Further Readings. Changing the Graph Layout . Keywords. Opening. Adding a Legend . and Review questions.Further Readings. Getting Help in PowerPoint 2007. Exploring Functions. History of Microsoft Word. Performing Basic Operations on Tables. Adding a Graph Title. Summary. Keywords . Adding Gridlines . working with a Workbook in Excel 2005. Working with Header and Footer. Editing and Formatting Text. Adding Axis Titles . Keywords. Working with 3‐D Graphs . Resizing and Moving Graphs. Starting and Quitting Word 2007.Command. Understanding Advanced Operations in a Worksheet. Keywords. Review questions. Creating a New Presentation in PowerPoint 2007. Exploring Data Ranges. Saving a Presentation in PowerPoint 2007. Exploring Pipes. Working with Directories in Linux. Using Mail Merge. Review questions. Formatting Graph Objects .Further Readings Unit 7 Getting Started with Word 2007 Introduction.Changing the Graph Type . Further Readings Unit 9 Getting Started with Excel 2007 Introduction. Adding and Removing Slides in PowerPoint 2007. Opening an Existing Presentation in PowerPoint 2007. Understanding Excel 2005. Describing the Linux File Permission. Performing Advanced Operations on Tables. Filters. Features of PowerPoint. Summary. 8 | P a g e . Printing a Graph . Keywords. Saving. Unit 12: Getting Started with PowerPoint 2007 Introduction. and Redirectors in Linux. Changing the Graph Data . Understanding What‐If Analysis. Quitting PowerPoint 2007. Summary. Closing a Presentation in PowerPoint 2007. Review questions. History of PowerPoint. Summary. Further Readings Unit 11 Working with Graphs in Excel 2007 Introduction.
Further Readings. Graphs. Further Readings Unit 14 Introduction to Networking Introduction. Working with Text in PowerPoint 2007. The Convergence of Computing with Communication. The OSI Model. Summary. Basic Components of a Network . Importance of Communication. Smita Vaze (Paperback. Keywords . Surfing and Searching the Internet. Further Readings Reference Books: ‐ • • • MP14‐‐‐ Communication Skills Unit 1: Basics of Communication Introduction. Defining Chatting. Review questions. Defining E‐mail. Process of Communication. Network Topologies . Creating an HTML Document. Working with Animations. Understanding the Basics of Networking. Web Page. Virus and Its Types. Website. Summary. Viewing the HTML Document in a Web Browser. Summary. Unit 16 Working with HTML Introduction. Defining Domain Name System . Types of Communication Computer Applications in Management by Niranjan Shrivastava (Paperback. Web Server. Keywords.Further Readings. Exploring the Types of Networks. Biztantra) Comdex Computer Course Kit by Vikas Gupta (Paperback. and Multimedia in PowerPoint 2007 Introduction. Summary. Dreamtech Press) Management Information Systems by Shubhalakshmi Joshi. Security. Objectives of Communication. Unit 15 Getting Started with Internet Introduction. Keywords. Review questions . Working with Multimedia. Website Hosting. Review questions . Exploring Blogs and Forums. Review questions. Internet Protocols. Transmission Media. Firewall. Network Interface Card. Architectural Model. Need for Networking. Dreamtech Press) 9 | P a g e . Networking Devices. working with Graphs. Concept of Communication. Antivirus. Keywords . Unit 13 Working with Text. Protocols . Exploring HTML Tags. Transmission Modes. Networking Cables. Saving the HTML Document. Web Browser. Protocols.
Review questions. Review questions. communication. Further Readings Unit 5: Non‐ Verbal Communication Introduction. Physical Barriers. Further Readings Unit 9: Business Correspondence Introduction. Essential features of a Good Presentation. Limitations of written communication. Review questions. Further Readings Unit 6: Communication Barriers Introduction. Summary. Upward Communication. Types of listening skills. Keyword. Review questions . Summary.Further Readings Unit 4: Listening Skills Introduction. Summary. Further Readings Unit 3: Verbal Communication Introduction. Keywords. Semantic Barriers. C’s of Communication. Ten Commandments of listening. Verbal communication and its types . Non‐Verbal Communication. Summary. Further Readings Unit 8: Effective Presentation Introduction. Review questions.Oral communication . Keywords.Unit 2 Organizational pyramid Formal & Informal Channels of Communication. Advantages of written. Overcoming the Barriers. Review questions. Diagonal Communication. Summary.Written communication . Advantages of Oral communication. The Grapevine. Barriers to effective listening. Keywords. Limitations of Oral communication . Horizontal Communication. how to make listening effective. Socio‐psychological Barriers. Delivering a Speech. Business Correspondence. Keywords. Characteristics of a Good Speech. Summary . Keywords. Further Readings Unit 7: Effective Speeches Introduction. Purpose of Presentation. Types of Communication Barriers. Organizational Barriers. Direction of Communication. Communication Barriers. Listening Skills. Keywords. Review questions. Body language. Summary. Importance of Business Correspondence 10 | P a g e . Para language. Downward Communication. Personal Barriers.
One Word Substitution. Subject‐ Verb Agreement and its rules .Summary. Summary. Interjection.Unit 10 Business letters Business Letters. Review questions . Colloquial Phrases. Essential features of a cover letter. e‐mail writing. Keywords. Biztantra) MP15‐‐‐Financial Accounting 11 | P a g e . Types of Tenses . Enquiry Letter. Adjective. Pronoun. Summary. Cover letter and its importance. Guidelines to write a good cover letter. Report Writing. Preposition. Format of a Report Unit 13 Press Release Press Release. Further Readings Unit 12 Report Writing Press Release Introduction. Importance of Report Writing. Conjunction. Further Readings Unit 14: Introduction to Grammar Introduction. Antonyms. Biztantra) Contemporary Business English by Scot Ober (Paperback. Tenses . Summary. Layout of Letters. Articles and its types . Noun. Important features of a good business Letter. Keywords . Parts of a business letter. Quotation Letter. Keywords. Paragraphs for Reading and Comprehending. Principles of drafting a report. Complaint Letter.Further Readings Unit 15: Vocabulary Building Introduction. Adverb. Review questions. Verb. Unit 16 Reading Comprehension Précis. Parts of Speech. Review questions. Omission of Articles . Summary . Keywords . Order Letter. Further Readings Unit 11 Writing a Cover Letter Introduction. Further Readings Reference Books: ‐ • • • Business Communication by Sangeeta Magan (Paperback. Types of Letters. Keywords. Essential features of a good report. Correct Usage of articles . Grammar and its importance . Types of the cover letter. Essential features of a good press release. Recovery Letter. Synonyms. Purpose of a cover letter. Review questions . Biztantra Contemporary Business Communication (Fifth Edition) by Scot Ober (Paperback. and Words Often Confused. Review questions.
Accrual Concept. Book keeping and accounting. Nature of Accounting. Process of Setting Accounting Standards. Further Readings Unit 8 Bookkeeping 12 | P a g e . Concept of Accounting. Objectives of Accounting. Review Questions. Further Readings Unit7: Accounting Process: Recording of Transactions Introduction. Realization Concept.Limitations of Accounting. Features of Accounting Principles. GAAP. Consistency Concept. Further Readings Unit 6 Accounting Standards Significance of Accounting Standards. International Financial Reporting Standards (IFRS) . Accounting Period Concept. Going Concern Concept. Dual Aspect Concept. Key Words. Financial Accounting Unit 2 Cost Accounting Principles and concepts. Disclosure Concept. Further Readings Unit 4: Accounting Concepts. Conservatism Concept Unit 5 Accounting Principles Defining Accounting Principles. Cost Concept.Branches of Accounting. and Standards Introduction. Accounting Equation. Key Words. Users of Accounting Information. Principles. Review Questions. Functions of Accounting. Advantages of Accounting . Summary. Further Readings Unit 3 Management Accounting Theories. Summary. Business Entity Concept. Functions of Accounting Standards. Process of Accounting. Materiality Concept. Accounting Standardsin Indian. Summary. Key Words. Money Measurement Concept. Summary. Key Words.Summary. The role of Accounting . Review Questions. concepts. Review Questions. Review Questions. Verifiable Objective Evidence Concept. Unit 1: Basic Concepts of Accounting Introduction. Key Words. Basic Accounting Concepts. Periodic Matching of Cost and Revenue Concept.
Suspense Account. Steps in Journalizing. Adjustments in the Preparation of Financial Statements. Further Readings Unit 13 Depreciation Introduction. Review Questions.Classification of Accounts. Review Question. Journal Entry. Errors of Omission . Review Questions. Manager’s Commission. Subsidiary Books. Balancing the Ledger. Further Readings Unit 12 Preparation of Financial Statements Introduction. Concept of Trial balance. Insurance Policy Method . Summary. Criteria for Selecting the Depreciation Method.Annuity Method.Depletion Method of Depreciation of Natural Resources. Review Questions. Outstanding Expenses. Summary.Objectives of Financial Statements. Key Words. Income Received in Advance. Key Words. Profit and Loss Account. Financial Statements . Classification of Financial Statements. Summary. Compensating Errors. Written Down Value Method. Objectives of Trial Balance. Machine Hour Rate Method. Summary. Inventory Method . Review Questions. Locating the Errors. Methods of Preparing a Trial Balance. Trading Account. Depreciation Fund Method. Errors of Principle. Bad Debts and Provision for Doubtful Debts. Sum of Years’ Digits Method. Accrued Income. Summary. Compound Journal Entry. Balance Sheet. Ledger Posting.Errors of Commission . Limitations of Trial Balance. Definition of Depreciation. Need for Charging Depreciation.Summary. Difference between Journal and Ledger. Further Readings Unit 11 Rectification of Errors Rectification of Errors. Concept of Capital and Revenue Expenditure. Depreciation. Provision for Discount on Debtors. Factors Affecting the Computation of Depreciation Unit 14 Methods of Calculating Depreciation Straight Line Method. . Further Readings Unit 10 Trial Balance Introduction. Double Entry Bookkeeping System .Significance of Double Entry Bookkeeping System. Further Readings Unit 9 Journalizing Rules for Debit and Credit. Further Readings 13 | P a g e . Ledger Books. Key Words. Key Words. Review Question. Key Words. Closing Stock. Key Words. Prepaid Expenses.
Key Terms. Questions and Exercises. Articles of Association. Dreamtech Press) Financial Management (Second Edition) by Paresh Shah (Ph.) (Paperback. General Principles of Contract.) (Paperback. Public International Law and Private International Law. D. Concept of a Company. Key Words. Unit 16 Preparing a Bank Reconciliation Statement Procedure of Preparing a Bank Reconciliation Statement. Causes of Difference between Cash Book and Passbook Balances. Further Readings Reference Books: ‐ • • • Financial Management by Anil Kr. Contingent Contracts . Questions and Exercises. Introduction to Business Law . Political and Economic Environment. Key Terms. Further Readings Unit 4 Company Administrations and Management Company Administrations and Management. Exceptions to the Rule ‐ No Consideration. Characteristics of Companies. Further Readings Unit 3 Introduction to Company Law Objectives. Further Readings Unit 2 International Environment International Legal. International Trade. Key Terms. Winding up of a Company. Definition of Bank Reconciliation Statement. International Organizations: Roles and Functions. Review Questions. D.Unit 15 Bank Reconciliation Statement Introduction. m Promotion and Incorporation of Companies. Summary. Summary. Summary. Further Readings 14 | P a g e . Biztantra) Financial Wisdom: Finance for Non Finance Executives by A. Summary. Biztantra) MP16‐‐‐Business Law Unit 1 Introduction to International Business Law Objectives. No Contract. Key Term. Questions and Exercises Further Readings Unit 4 Business Law in India Objectives. Understanding International Business Law. Memorandum of Association. Need for Bank Reconciliation Statement. Company Meeting. Indian Contract Act 1872. Summary. International Treaties and Convention. Prospectus. Summary. Dash (Ph. Quasi‐Contracts. Dhagat (Paperback. Membership.P. Bank Passbook/ Bank Statement. Questions and Exercises. Questions and Exercises. Discharge of Contracts. Keywords.
Unpaid Seller. Key Words. Foreign Exchange Market.Unit 5 Indemnity and Guarantee Indemnity and Guarantee. Summary. Questions and Exercises. Roles of BOD. Role and Power of Central Government in Environment Protection. Concept of Delivery of Goods . Structure of Board. Questions and Exercises. Elements of Employment Contract. Key Terms. Unfair Dismissal and Wrongful Dismissal. Law of Agency. Questions and Exercises. Further Readings Unit 12 EXIM Principles 15 | P a g e . Questions and Exercises. Law of Employment. Summary. The Wildlife Protection Act. Key Term. Power of BOD. Further Readings Unit 9 Board of Directors (BOD) Introduction of Board of Directors (BOD). Summary. 1986. Need for Corporate Governance. Defining Corporate Governance. Further Readings Unit 10 Regulatory Governance Framework for Companies and Stakeholders Benefits Regulatory Governance Framework for Companies and Stakeholders Benefits. Understanding Employment Relations. Further Readings Unit 7Employment Relations Objectives. Environment and Environment Pollutants. Transfer of Property. Further Readings Unit 11 Management of Foreign Exchanges Objectives. Summary. Impact of Non‐ compliance with Health and Safety Legislations. Conditions and Warranties . Corporate Governance in India. Effects of Public Policies on Organizations . Key Terms. Key Words. Summary. Summary. Sale and Hire Purchase. Key Term. Issues in Corporate Governance. 1972. Questions and Exercises. Objectives of Foreign Exchange Management Act. The Environmental Protection Act. Scope of Foreign Exchange Management Act. Further Readings Unit 8 Introduction to Corporate Governance Objectives. Foreign Exchange Risk. Questions and Exercise. Further Readings Unit 6 Contract of Sale of Goods Objectives. Health and Safety Legislation. Managing Foreign Exchange Risk. Historical Perspective of Corporate Governance. Guidelines of Corporate Governance. Summary. Features of Foreign Exchange Management Act. Sale of Goods and Agreement to Sell. Foreign Exchange Management Act 1999. Features of Contract of Sale. Meaning of Contract of Sale of Goods. Bailment and Pledge. Key Terms. The Doctrine of ‘Caveat Emptor’. Questions and Exercises.
Summary. Further Readings Unit 14 Different Legal Traditions & Systems Socialist legal Systems (Vietnam. Biztantra) MP17‐‐‐ Marketing Management Unit 1 Fundamentals of Marketing Introduction. CISG (Convention on Sales of Goods). Biztantra) Corporate Governance: Principles.) Parthasarathy (Ph. (Commodore) P. Key Words. Int’l Chamber of Commerce ICC) or AAA rules for arbitration) . disunity in state external economic relations. Dreamtech Press) Business Law For Managers (2006‐2007 Ed. Questions and Exercise. Concept of Marketing. Focus on ASEAN (and perhaps EU based on class composition and interest). Further Readings Unit 13 EXIM TRANSACTIONS PROCEDURES Letter of Credit. Authoritarian legal systems (military & civilian).Objectives. Private International Law: Definition and scope. Unity within ASEAN. International Bill of exchange. D. Further Readings Unit 16 Supra‐national law at the regional level Regional Economic Integration (REI)‐principles and applications. Production Era. Key Terms.) by Prof. transaction or relationship. Summary. Mechanisms & Practice by Swami (Dr. Choosing economic policy: protectionism or “free trade”. ASEAN‐The prominence of the security agenda. basic principles. Further Readings Reference Books: ‐ • • • Corporate Governance by Sumeet Khurana (Paperback. Saudi). Summary.) (Paperback. Key Words. Further Readings Unit 15 International Commercial Law System Public International Law: Definition. Export‐Import Documentation and Procedure. Questions and Exercise. Traditional legal systems (Within others). Goel (Paperback. United Nations Commission in International Trade Law (UNCITRAL). Theocratic legal Systems (Pakistan. Role of the state in establishing the commercial framework . Key Words. Questions and Exercise. Marketing Era 16 | P a g e .. Relationship to bilateral trade actions (and entry of non‐ASEAN goods into ASEAN).K. Bill of Lading. scope. UNIDROIT Principles on International Commercial Contracts. Regional ( & ASEAN) performance and concerns. Evolution of Marketing. Introduction. Role of business in establishing “private” agreements as to rules of the . Dominance by regional economic powers. Questions and Exercise. ASEAN protectionism‐global non‐competitiveness. China). Key Words. Questions and Exercises. Summary. Relationship to global (WTO) trade actions. Summary. Sales Era.
Pricing. Developing a Positioning Strategy Summary. Summary. Pricing Methods. Tools for Competitive Differentiation. New Product Diffusion. Price and Non‐price Competition. Brand Loyalty. Factors Affecting Pricing Decisions. Selling Concept. Review Questions. Review Questions. Demand‐based Pricing. Competition‐ 17 | P a g e . Review Questions. Concept of Product Life Cycle Unit 7 Brand Management Process of Branding. New Product Development. Product Labeling. Production Concept. Segmentation of Market. Target Market Selection Process. Levels of Market Segmentation. Product Concept. Cost‐based Pricing. Further Readings Unit 5 Principles and Precepts of Marketing Management Introduction. Brand Repositioning. Value. Needs and Wants. . Concept of Product. Product Line Analysis. Macro Environment. Challenges of Product Branding Product Packaging. New Product Adoption. Product Differentiation and its Basis. Further Readings Unit 6 Product Decisions Introduction. Marketing Concept. Key Words. Marketing Information System.Key Words. Market. Definition of Market Segmentation. Summary. Concept of Pricing. Key Words. Basis of Market. Patterns of Market Segmentation. Brand Identity. Further Readings Unit 8 Pricing Decisions Introduction. Process of Market Segmentation. Requirements for Effective Segmentation. Levels of Product. Objectives of Marketing. Core Concepts of Marketing. Product Mix Analysis. Brand Equity. Decision Framework. Evaluating the Market Segment. Exchange. Unit 2 Scope of Marketing Scope of Marketing. Product Classification. Marketing Research. Process of Marketing Research. Societal Marketing Concept Unit 4 Marketing Environment Micro Environment. Demand Unit 3 Philosophies of Marketing Management Philosophies of Marketing Management. Selecting the Market Segment. Marketing Mix Elements.
Summary. Warehouse Management System. Monitoring and Managing Distribution Channel. Design of Distribution Channel. Nonverbal Communication. Further Readings Unit 13 Marketing Strategies Introduction. Further Readings Unit 9 Distribution Decisions Introduction. Visual Communication. Written Communication. Review Questions. Pricing. Promotional. Other Pricing Methods. Review Questions. Further Readings Unit 12 Advertising Advertising. Key Words. Public Relations. Sales Promotion. Further Readings Unit 10 Warehouse Management System Wholesalers. Further Readings 18 | P a g e . Expansion through Digitalization. Summary. New Product Pricing. Review Questions. Review Questions. Expansion through Integration. Introduction to Logistics. Retailers. Key Words. Key Words. GE Nine Cell Matrix. Key Words. Horizontal Marketing System. Goal Attacking Strategy. Differential Pricing. Marketing Communication Mix. Personal Selling. Marketing Communication Process. Vertical Marketing System. Product Line Pricing. Levels of Distribution. Strategies Adopted by Different Marketers. Verbal Communication. Further Readings Unit 14 Marketing Theories Boston Consulting Group Matrix. Summary. Pricing Strategies. Ansoff’s Product‐Market Growth Strategy. Concept of Communication. Summary. Concept of Marketing Strategies. Indirect Distribution Channel. Expansion through Internationalization. Hybrid (Mixed) Distribution Channel. Key Words. Key Words.based Pricing. Expansion through Cooperation. Expansion through Diversification. Summary. Members of Distribution Channel Concept of Marketing Systems. Types of Distribution Channel Direct Distribution Channel. Market Expansion Strategies. Key Words. Review Questions. Expansion through Concentration . Direct Marketing. Types of Communication. Summary. Importance and Functions of Distribution Channel. Marketing Warfare Strategy. Summary. Further Readings Unit 11 Communication Mix in Marketing Introduction. Psychological Pricing. Porter’s Five Forces Model. Porter’s Generic Strategies. Review Questions. Concept of Distribution Channel. Review Questions.
Further Readings Unit 16 Customer Relationship Marketing Customer Life Cycle.) by Dr. Summary. Introduction to Web‐based Marketing. K. Steps in job analysis. Dreamtech Press) Contemporary Indian Cases in Marketing (2006‐07 Ed. Features of HRM. Mukesh Pandey (Paperback. Limitations of HRM. Functions of HRM. Rural Marketing Management. Careers in HRM. Network Marketing Management. Event Marketing Management . Summary. Purpose of Job Description. Concept of HRM. Review questions. Features of HRP. Limitations of Job Description. (Dr. Dreamtech Press) International Marketing by Dr. Job Analysis. Objectives of HRM. Methods used for HRP. Further Readings Reference Books:‐ Marketing Management by Prof. Green Marketing Management. Biztantra) MP18‐‐‐ Human Resource Management Unit 1 Overview of HRM Introduction. Review Questions. Global Marketing Management. Further Readings Unit 3 Job Analysis Introduction. Customer Relationship Management. Multilevel Marketing. Further Readings Unit 2 Human Resource Planning Introduction. Key Words. Integrating HRP into Strategic Planning. Further Readings 19 | P a g e . Sponsorship. Pre‐Requisites for successful HRP. Keywords . Techniques for Collecting the Job Analysis Data Unit 4 Job Description Job Description. Vijay Prakash Anand (Paperback. Scope of HRM. Concept of HRP. Consumerism. Summary. Marketing for Nonprofit Organizations Summary. Review Questions. Biztantra) Marketing Management by Prof. Review questions . Difference between Human Resource Management and Personnel Management. Cause‐related Marketing Management. Keywords. Difficulties in HRP. Shakeel Ahmad Siddiqui (Paperback. Key Words.Unit 15 Neo‐Marketing Trends Introduction. Opportunities in Event Marketing.) P. Summary . Bhawna Mehra (Paperback. Uses of Job Analysis. Guidelines for writing an effective Job Description. Process of HRP. Review questions. Keywords. Chopra.
Human Resource Planning. Methods of Job Evaluation. Further Readings Unit 9 Change Management Introduction. Drivers of Chang. Techniques in Selection. Further Readings Unit 10 Career Planning Introduction. Review questions . Keywords. Defining Potential Appraisal . Process of Career Planning . Objectives of Development of Human Resource. Objectives of Career Planning. Process of Performance Appraisal Methods of Performance Appraisal . Career Planning. Objectives of Performance Appraisal. Procedure of Job Evaluation. Keywords .Unit 5 Job Specification and Job Evaluation Job Specification. Human Resource Development for Organizational Effectiveness. Limitations of Job Evaluation. Concept of Performance Appraisal . Concept of Change . Process of Training . Strategic Issues in Recruitment. Challenges Faced in Performance Appraisal . Guidelines for preparing Job Specification. Concept of Career . Features of Career. Keywords .Nature of Training . Methods of Training . Types of Recruitment. Keywords . Role of Psychometrics Testing in Career Planning Unit 11 Succession Planning 20 | P a g e . Induction and Orientation Program. Further Readings Unit 6 Recruitment and Selection Introduction . Features of Career Planning. Further Readings Unit 7 Training and Development Introduction . Benefits of Performance Appraisal . Purpose of Job Specification. Problems in Career Planning Career Planning Vs. Change Management . Career Stages.Objectives of Training . Requisites of an Effective Induction and Orientation Program Placement . Induction and Orientation. Selection. Benefits of Career Planning . Summary . Human Resource Development Mechanism . New trends in Performance Appraisal . Process of Change Types of Change . Keywords . Job Design. Change Management Failure Interventions in Managing Change. Summary . Development of Human Resource. Sources of Recruitment Policies. Review questions . Review questions . Further Readings Unit 8 Performance Appraisal Introduction . Recruitment. Importance of Training. Process of Selection . Review questions . Summary . Scope of Change. Concept of Potential Appraisal . Potential Appraisal versus Performance Appraisal . Challenges Faced During Change Management. Summary . Summary . Purpose of Induction and Orientation . Models of Change. Process of Recruitment . Job Evaluation. Review questions . Training of Human Resource . Features of Potential Appraisal . Role of a Trainer . Objectives of Recruitment . Career Anchors. Objectives of Job Evaluation. Principles of Change.
Transfer. Succession Planning . Review questions. Review questions. Concept of Wages. Quality Circles Benefits of Quality Circles. Keywords. A New Trend in Compensation‐Employee Stock Options. Kaizen – A Continuous Improvement Philosophy. Summary . Keywords . Job Evaluation and compensation. Differences between International and Domestic Human Resource Management. Further Readings Unit 16 International human resource management International Human Resource Management. Demotion. Biztantra) MP19‐‐‐ Logistics Management 21 | P a g e . Concepts of Compensation. Further Readings Unit 15 Total Quality Management Total Quality Management .Succession Planning Features of Succession Planning . Benefits of Human Resource Information Systems. Summary . Career Planning Vs. Kleiman (Paperback. Significance of Job Evaluation. Encouraging Good Performance of Human Resource Promotion. Knowledge Management. Review questions. Limitations of a Quality Circle. Benefits of Total Quality Management. Managing the Flow of Knowledge. Review questions . Dreamtech Press) Human Resource Management (Third Edition) by Lawrence S. Janakiram (Ph. Implementation of TQM. Fringe Benefits. Keywords . Wage Salary . Collective Bargaining Summary . Keywords . Review questions . Further Readings Unit 12 Maintenance of Human Resource Introduction. Pre‐Requisites for Effective Job Evaluation Objectives of job Evaluation. Biztantra) Training & Development (Indian Text Edition) by B. Further Readings Reference books:‐ Human Resource Management by P. Defining Human Resource Maintenance. Summary. Salaries. Human Resource Audit. Objectives of Human Resource Information System. K. Gupta (Paperback. D) (Paperback. Review questions . Human Resource Information System. Summary . Need of Total Quality Management. Keywords . Types of International Organizations. Scope of Succession Planning . Further Readings Unit 13 Compensation Management Introduction. Need for Knowledge Management. and Fringe Benefits. Further Readings Unit 14 Latest Trends in Human Resource Management Introduction. Summary. Designing Human Resource Information System. Keywords. Quality of Work Life. International Human Resource Management Practices. Knowledge Management in Multinational Companies.
Inventory Costs. Keywords. Significance of warehousing in logistics. Transportation Cost. Review questions. Keywords. and Review questions Further Readings Unit 2 Logistics management Logistics management. Importance of inventory management. Development of Logistics . transportation) . Highway. Keywords. Warehousing costs Summary . Evolution of warehousing . Types of warehouses . Types of Inventory. Further Readings Unit 9 Warehousing Strategies Warehousing Strategies. Further Readings Unit 8 Warehousing Introduction. Inventory Planning Measures. Types of Logistics Summary. Review questions. Transportation modes. Review questions . Water. Concept of Inventory. Summary. Keywords. Concept of warehousing . Review questions Further Readings Unit 5 Inventory Management Introduction. Keywords. Inventory Performance Measures. Need for warehousing management. Pipeline. Definition of Logistics. Concept of Transportation. Keywords. Keywords. Review questions Further Readings Unit 3 Supply Chain Management Need. Further Readings Unit 7 Transportation Selection and Decision Transportation Selection and Decision. packaging. Summary. Review questions. Further Readings Unit 6 Transportation Management Introduction. components and design. Unit 4 Logistics Mix Logistics Mix ( warehousing. Keywords . Concept of Logistics. Summary.Unit 1 Introduction to Logistics Management Introduction. Role of Logistics in economy. Summary. Air Summary. Rail. Further Readings Unit 10 Logistical Packaging 22 | P a g e . Review questions. inventory control. Functions of Warehouses. Logistics and Supply Chain Management Logistics and Competitive advantage Summary.
Introduction. requirements. Review questions . D. International Transportation . Monetary policies . Need for Corporate Legal Framework. Biztantra) Global Operations And Logistics: Text And Cases by Philippe‐Pierre Dornier. Keywords . packaging. Further Readings Unit 11 International Logistics Introduction. PHI) . International Insurance . Further Readings Unit 12 material handling Material handling. Fiscal policies . Departmentation. Concept of Logistical Packaging. Concept of Corporate Legal Framework (Corporate Legal Framework is set by CG). line and staff organizations Unit 16 EOQ MODELS Introduction. Summary . Summary. Panos Kouvelis (Paperback. Michel Fender. Keywords . International Commercial Documents. types of containerization. Unit 14 Containerization Containerization.) (Paperback. Concept of International Logistics. Economic policies . Effect of legal framework on organizations . Types of packaging material Packaging Costs . Review questions . Components of International Logistics.Keywords . Physical Controls. Importance of International Logistic. Design Consideration in Packaging. Unit 15 Logistic organization Logistic organization. Wiley India) Logistics Management by Satish C Ailawadi. routing. Export Packaging . Types of organizations. Further Readings Unit 2 Corporate Governance 23 | P a g e International Logistics by Pierre David (Ph. EOQ Models. Rakesh Singh (Paperback. Review questions . components and design. Summary . customer service Unit 13Logistic information systems Logistic information systems: Need. ABC and VED Analysis Reference Books:‐ • • • MP20 ‐‐‐Corporate Legal Framework Unit 1 Introduction to Corporate Legal Framework Introduction. Methods of Entry in Foreign Markets. Ricardo Ernst.
Further Readings Unit 4 Securities and Shareholder’s Protection in India Trading of Securities. Review questions . Summary. Keywords . Eligibility of a Director. Views of Various Committees on the Protection of Shareholder Rights. Stealing the Investors’ Funds. Keywords . Responsibilities of a Director. Summary. Further Readings 24 | P a g e . Duties of a Director. Summary. Liabilities of a director Introduction. Role of Board of Directors. Views of N. Views of Confederation of Indian Industry (CII). The Evaluation of SEBI’s Performance. Further Readings Unit 6 Board of Directors Introduction. Views of Kumar Mangalam Birla Committee. Remuneration of a Director. Review questions . Rights of Shareholders. Mitra Committee on Investor Protection. Further Readings Unit 3 Shareholder’s Rights and Privileges Introduction. Obligations towards Society. Keywords. Keywords . Obligations towards Employees. Obligations of Corporate Governance. Rights of Investors. Role of Directors in setting Corporate Legal Framework. Obligations towards Investors. Protecting Investors’ Rights. 1992. Remuneration of a Director. 2003. Further Readings Unit 5 Investor Protection and Corporate Legal Framework Introduction. Relationship between Investor Protection and Corporate Legal Framework . Summary. 1999. Guidelines for the Protection of Shareholders’ Rights and Responsibilities. 1992. Types of Directors. Investor Protection and the Financial Market. Summary. Review questions. Further Readings Unit 7 Duties of a director. Responsibilities of a director. Review questions . Transfers of Securities. Scams affecting Investor Protection. Keywords. Views of Working Group on Companies Act. Keywords. Summary. Liabilities of a Director. Role of the Board. Power of the Board. Summary. Keywords . Defining Investor Protection.Corporate Misgovernance in India. Issues in Investor Protection. Review questions. Poor Record of Shareholders’ Protection in India. Investor Protection and Ownership Control. Further Readings Unit 8 Remuneration of a Director Introduction. Views of Narayan Murthy Committee. Definition of a Director. Investor Protection in the Indian Scenario. Investors’ Problems in India. Review questions. Views of Naresh Chandra Committee. Corporate Management Structure. Review questions . Obligations towards Customers. Limitations of a Director.K.
Duties of an Auditor. Responsibilities of an Auditor. Further Readings Unit 12 Business Ethics Introduction. Formation of Indian Competition Act. Ethics and the Indian Corporate Culture. Review questions . Summary. Environmental Management in India. Further Readings Unit 13Corporate Social Responsibility Concept of Corporate Social Responsibility. Concept of Competition . World Bank’s Initiatives towards Corporate Legal Framework. 2003. Importance of Corporate Social Responsibility. Summary. Types of Auditors. Summary. Concept of Business Ethics. Cost Audit/ Internal Audit and Corporate Governance. Role of an Auditor. 2002. Summary. Further Readings Unit 14 Environmental Concerns Concept of Environmental Concerns in Corporate Governance. Keywords. Role of Basel Committee on Banking Supervision. Quality Audit and Corporate Governance. Environmental Concerns for Organizations. Keywords. Importance of Business Ethics. Corporate Legal Laws and Ethics. Keywords. Review questions . Sound Corporate Governance Practices‐ Setting legal framework . Review questions. Keywords . Auditing in Indian Scenario. Need of Corporate Legal Framework in Banks. Review questions . Summary . Types of Competition. Definition of Corporate Social Responsibility. Types of Audit. The 25 | P a g e . Keywords. Review questions. Keywords . Restricting Competition. Competition and Stakeholder’s Benefits. Essentials of a Sound Competition Policy. Benefits of Competition. 2003. Unit 9 Concept of Audit Introduction. Competition and Ownership Control. Naresh Chandra Committee. Responsibilities of an Audit Firm. Review questions . Summary. Corporate Governance and RBI. Further Readings Unit 15 Competition Acts Introduction. Companies (Auditor’s Report) Order (CARO). Objectives of Competition Bill. Objectives of Audit. Further Readings Unit 11Corporate Legal Framework in Banks Introduction. Further Readings Unit 10 Audit and Corporate Governance Audit and Corporate Governance. Corporate Social Responsibility in the Indian Scenario. Causes and Issues of Unethical Behavior. Companies (Amendment) Bill. Scope of Corporate Social Responsibility. Basel‐II and Risk Management.
Matrix Team Problem. Keywords. Intra‐Team Conflict. Project Resources. Review questions . (Col. 2002 and the MRTP Act. Responsibilities of a Project Manager . Selection of a Project Manager. Biztantra) Corporate Governance: Principles. Concept of Project Planning. Project Organization. Project Planning Tools. Post Completion Phase. Biztantra) MP21‐‐‐ Project Management Unit 1 Introduction to Project Management Introduction. Problems of a Project Team. Steps in Project Planning. Objective of Project Management. Review Question Unit 2 Principles of Project Management Principles of Project Management. Summary. Project Structure. Keywords. Mechanisms & Practice by Swami (Dr. Marketing Phase.S Bajaj & Dr. D. Advantages of Project Management.) P. Keywords. Review Questions Unit 3 Project Manager and Project Team Introduction. Raj Agrawal (Ph.) (Paperback. Keywords. Project Cycle. Cultural Differences. Analysis and Evaluation phase. Keywords. Summary.) Parthasarathy (Ph. Inspecting. Keywords. Dreamtech Press) Business Ethics: An Indian Perspective by Prof. Three Areas of Concern for Competition Act. Qualities of a Project Manager. Further Readings Reference Books:‐ Corporate Governance by Sumeet Khurana (Paperback. Project Cost. Difference between the Competition Act. 2002 . Project Key Personnel 26 | P a g e . Summary. Review questions. Project Process. Design Phase. Concept of a Project. Project Management Life Cycle. and Delivering Phase. Scope of a Project.Competition Act. Review Questions Unit 5 Project Planning Introduction. Characteristic of a Project. Project Management. Further Readings Unit 16 MRTP And Competition Act Monopoly and Corporate Governance. Summary. Summary. Review Questions Unit 4 Project Team Formation of a Project Team. Summary. 2002.D) (Paperback. Functional Areas of a Project Manager. Testing.
Keywords. Developing a Project Network. Plant Capacity. Purpose of Estimation. Factors Affecting Market Information. Summary. Estimation of Cost of a Project. Medium Term. Sources of Long Term Financing. Retained Earnings. Concept of Project Scheduling. Summary. Summary. Resource Allocation. Selection of Plant Location. Hire Purchase. Environmental Aspects of a Project . Qualitative Approach of Demand Forecasting. Commercial Bank. Gantt chart. Project Planning Estimation. Summary. Key Stakeholders. Keywords. Concept of Market Analysis . Long Term Financing. PERT Model. Short Term Financing. Review Questions Unit 10 Project Scheduling Introduction. Review Questions Unit 12 Monitoring a Project Introduction. Designing of Monitoring System. Work Breakdown Structure . Review Questions Unit 11 Resource Scheduling Introduction . Collection of Market Information. Project Monitoring. Money Market. Estimation of Production and Sales. Financing. Commercial Papers. Venture Capital Financing. Public Deposits. Keywords. Estimation Tools. Project Team Development. Process of Resource Scheduling . Lease Finance. Concept of Resource Scheduling. Estimation of Working Capital Requirements. Capital Market . Task Duration. Earned Value Analysis. Financial Feasibility of a Project. Summary.Unit 6 Project Management Team Project Management Team. Goldratt’s CCPM. Installment Credit. Review Questions Unit 7 Market Analysis in Project Management Introduction. Estimation of Time. Keywords. Review Questions Unit 13 Controlling a Project 27 | P a g e . Key Resources . Product Mix Analysis. Essentials of Estimation. Reporting and its Types. Factoring. Cooperative Bank. CPM Model. Certificate of Deposits. Keywords. Keywords. Keywords. National Bank for Agriculture and Rural Development (NABARD) . Demand Forecasting. Summary. Project Network Analysis. Review Questions Unit 9 Financing of a Project Introduction. Trade Credit. Agencies Providing Financial Facilities. Review Questions Unit 8 New Product Developments New Product Development. Estimation of Cash Flow. Resource Leveling. Process of Demand Forecasting . Customer Advances. Resource Loading . Quantitative Approach of Demand Forecasting. Bank Loan. Planning‐Monitoring‐Controlling Cycle. Information Collection and Analysis. Bills of Exchange. Product Line Analysis. Summary. Cash Credit.
Review Questions Unit 15 Project Auditing Concept of Project Audit. Summary. Keywords. Meaning of Project Termination. Review Questions Unit 3 Activities at Various Levels of MIS Introduction. Review Questions Unit 2 Structure of MIS Introduction. Dreamtech Press) Project Management: A Managerial Approach. Summary. Audit Report. Meredith. Project Final Report. Physical Components. Samuel J. Tools of Control. Review Questions Unit 14 Project Evaluation and Auditing Introduction. Auditing in Indian Scenario. Characteristics of MIS. Functions of MIS. Management Summary. Identifying Key Performance Areas. Keywords. Differences between Project Evaluation and Project Audit. Review Questions Unit 16 Project Termination Introduction. Project Termination Process. Keywords. Keywords. Factors Considered for Terminating a Project. Information Processing. Types of Control . Types of Control Systems. (Dr. Concept of Project Evaluation. seventh edition by Jack R. Management Information System (MIS). Project Audit Life Cycle. Summary. Nature and Scope of MIS. Wiley India) Project Management Jump Start (second edition) by Kim Heldman (Paperback. Summary. and Review Questions Reference Books:‐ • • • Project Management by Prof. Identifying Strategic Control Points.) Sanjiv Marwah (Paperback. Purpose of Project Evaluation. Activities at Various Levels. Summary. Review Questions 28 | P a g e . Structure of MIS. Purpose of Controlling . Review Questions Unit 4 Decision Support System Decision Support System. Mantel (Paperback. Summary. Wiley India) MP22‐‐‐ Management Information System Unit 1 Introduction of Management Information System Introduction.Project Controlling. Keywords. Control System Designing. Management Control System. Summary. Keywords. Keywords. Advantages of Project Evaluation. Audit Team. Keywords.
Role of ERP in New Product Development.Unit 5 Strategic Role of MIS Introduction. Review Questions Unit 13 Introduction to ERP Introduction. ERP in Customer Centric Organizations. System Analyst: Meaning and Roles. Relational Data Model. Summary. Keywords. Summary. ERP Models and Modules. Keywords. Review Questions Unit11 System Analysis and Design Introduction. Strategic MIS. Summary. Summary. System Development Life Cycle (SDLC). Designing Database. Transactional Processing. Developing MIS. Types of Decision Support Systems. Summary . Keywords. Keywords . Business Process Re‐Engineering (BPR). Review Questions Unit 7 Business Process Re‐Engineering (BPR) Introduction. Understanding DSS. Competitive Advantages with MIS. Data Mining. Summary. Review Questions Unit 12 Knowledge Management and Systems Introduction. Summary . Concept of Rapid Application Development. Review Questions Unit 9 Types Of Data Models Hierarchical Data Model. Review Questions Unit 10 Decision Support Systems Introduction. Keywords. Network Data Model. Review Questions Unit 6 Enterprise Resource Planning (ERP) Introduction. Review Questions 29 | P a g e . Keywords. Review Questions Unit 8 Management of Data Resources Introduction. Concept of System Analysis. Enterprise Management System. Tools and Technologies used in DSS. DSS and Outsourcing. Enterprise Resource Planning. ERP Implementation. Keywords. Summary. Knowledge Support System. Benefits of ERP. Summary. ERP Product Evaluation. Review Questions Unit 14 Role of ERP in New Product Development Introduction. Keywords. Keywords . Data Warehousing. Summary. Keywords. Enterprise Resource Planning (ERP) Systems.
Survey Method.Unit 15 Strategies of ERP Strategy of Organization and ERP. Competitive Priorities. The Basic Operation Management Transformation Model An Input Output System. Definition. Key Terms. Keywords . Statistical Methods. End of Chapter Exercises Unit 5 Concept of Product 30 | P a g e . Problems Faced by Operations Manager. Historical Evolution of Operations Management.Review Questions Unit 16 CRM Introduction. Key Terms. Biztantra) Introduction To Information Systems: Supporting And Transforming Business by Rainer. End of Chapter Exercises Unit 2 Operations Strategy Introduction. Forecasting in Different Departments. Summary. Limitations of Forecasting. Criteria for Efficient Forecasting. Summary. Developing an Operations Strategy. Summary. Wiley India) MP23‐‐‐ Production and Operations Management Unit 1 Overview of Production and Operations Management Introduction. End of Chapter Exercises Unit 4 Techniques of Forecasting Techniques of Forecasting. Concept of Production and Operations Management. Steps in Forecasting. Period of Forecasting. and Marketing Strategies. Developing an Effective ERP System. Concept of Operations Strategy. Role of ERP in achieving Organizational Objectives. Summary. Keywords. Types of Operations Strategies. Key Terms. End of Chapter Exercises Unit 3 Forecasting Introduction. Contrasting Production and Operation Management. Potter (Paperback. Government And Society by RAHUL DE (Paperback. Operations. Turban. Difference between Goods and Services. Summary . Revising and Updating the Operations Strategy. Review Questions Reference Books:‐ • • • Management Information Systems by Shubhalakshmi Joshi & Smita Vaze (Paperback. Relationship among Organization. Key‐Terms. Summary. Wiley India) MIS: Managing Information Systems In Business. Concept of Forecasting.
Concept of Facility Location. Location Concepts. Quality Requirements. Commercialization of Select Product. Economic Considerations in Product Selection. Definition of Quality. Product Classification. Summary. Choice of CBP Design. Capacity Requirement Prediction. Location Pattern 31 | P a g e . Aspect of Designing a Product. Concept of ISO. Importance of Product Planning Unit 8 Product Development Concept of Product Development. Steps in ISO 9000 Registration. End of Chapter Exercises Unit 12 Facility Location and Layout Introduction. Concept of Service Design. Product Selection Methodology. Product Line Analysis. Design and Production Costs. Key Terms. Types of Design. Levels of Product. Summary. Scope of Product Planning and Product Development Unit 9 Process of New Product Development Process of New Product Development.Structure. Detailed Service and Delivery Design. End of Chapter Exercises Unit 11 Quality Management Strategic Issues Introduction. Weber’s Theory of Industrial Location. Process of Capacity Planning. Factors Affecting Location of a Facility. Summary. Customer Benefits and Design Parameters for Delivery. Learning Objectives. Elements of Product Development. Design for Volume Production. Summary. Concept of Product Planning. Service Capacity . Meaning of Process Capability. Determination of Capacity. Equipment Requirements for a Single Production Stage. Measurement of Capacity. Introduction. Objectives of Designing. Concept of Quality Control. Factors Affecting the Product Design. Product Specification. Meaning of Quality System. Summary. Defining Control Charts. End of the Chapter Exercises Unit 10 Capacity Requirement Planning Introduction. Quality Management . Product Differentiation and its Basis. Key Terms. End of Chapter Exercises Unit 6 Product Selection Concept of Product Selection. Concept of Product and its Characteristics. Control Charts for Variables. Principles of Product Development. Definition of Capacity. Elements of product Planning. Benefits of ISO 9000 series. ISO 9000 Standard. Process Variation Distribution. Advantages of Product Development. Importance of Quality Management. Control Charts for Attributes. Classification of Quality Control Techniques. Product Mix Analysis . Key Terms. Key Terms. Key Terms. End of Chapter Exercises Unit 7 Concept of Product Design Characteristics of Good Product Design. Sargant Florance’s Theory of Industrial Location. Design Changes.
Summary. Functions of Production.of Indian Industries . Effectiveness of PPC and Its Management. JIT Methods. Panneerselvam (Paperback. Concept of Production Planning. Summary. Concept of Inventory Control. Disciplines Contributing to Organizational Behavior. Summary. End of Chapter Exercises Unit 15 Production Planning and Control Introduction. Organization Structure of Production Planning and Control Department. Material Requirements Planning. Concept of Materials Planning. End of Chapter Exercises Unit 14 Inventory Management Introduction. Advantages of a Good Layout. Prerequisite for Developing a Layout of Facilities. Martinich (Paperback. Key Terms. Concept of Organizational Behavior. Benefits of Holding Inventory. PHI) MP24‐‐‐ Organization Behavior Unit 1 Evolution of Organizational Behavior Introduction. End of Chapter Exercises Unit 13 Materials Planning and Requirement Introduction. Illumination Experiments (1924‐1927). Inventory Models. Biztantra) Production And Operations Management: An Applied Modern Approach by Joseph S. Planning and Control. Benefits of MRP. Characteristics of Bad Layout. Summary. KANBAN Production Information System. Summary. Four Elements of Organizational Behavior. Functions of Inventory Control. Principles of Deigning a Facility Layout. Methods for designing a layout. Importance of Production Planning and Control. Major Historical Developments in Organizational Behavior. Concept of Facility Layout. Just In Time Production System. Key Terms. Key Terms. Key Concepts of Organizational Behavior. Key Terms. Key Terms. End of Chapter Exercises Reference Books:‐ • • • Production and Operations Management by Martin K. Relay Room Experiments (1927‐1932) Mica Splitting Test Room 32 | P a g e . MRP Logic. Starr (Ph. Factors Affecting Materials Planning. The Just‐in‐Time (JIT) Revolution. Fundamentals Of JIT. Objectives of Inventory Management. Characteristics of an efficient layout. Wiley India) Production and Operations Management by R. D. Cost of Holding Inventory. Concept of Inventory Management. Significance of Inventory Control. Guidelines for Materials Planning. Objectives of Plant Layout. End of Chapter Exercises Unit 16 Just‐in‐Time Production Management Introduction. Quality Production through JIT and KANBAN. Factors Affecting Inventory. Techniques of Materials Planning. Hawthorne Experiments for Studying Organizational Behavior.) (Paperback. Difference between Production Planning and Production Control.
ERG Theory. Goal Setting Theory. Behavior and Performance. Cognitive Evaluation Theory . Vroom’s Expectancy Theory. Components of Attitude. Determinants of Personality. Theory X and Theory Y. Organization as a System. Keywords . Mass Interviewing Program (1928‐1930). Features of Motivation. Review questions . Characteristics of an Organization. Perception. Values. Factors Affecting Motivation. McClelland’s Theory of Needs. Perceptual Process. Organization and Individual.Experiments. Functions of a Leader. Elements of Perception. Developing Perceptual Skills. Pre‐Requisites of an Effective Motivation . Summary . Challenges Faced by Organizational Behavior. Motivational Techniques. Job Attitude Unit 4 Learning Behaviorism. Concept of Organization. Personality. The Process of Motivation Unit 6 Theories of Motivation Maslow’s Hierarchy of Needs. Summary Keywords. Attitude. Learning Organization. Congnitivism. Types of Leaders. Characteristics of a Leader. Review questions. Keywords . Bank Wiring Room Study (1931–1932). Attribution Theory of Perception. Constructivism/ Social Learning. Levels of Organizational Behavior Unit 2 Significance of Organizational Behavior Managerial Skills Influencing Organizational Behavior. Behavior Modification Theory . Significance of Motivation . Personality Theories. Definition of Leadership.Herzberg’s Two Factor Theory / Motivation‐Hygiene Theory. Further Readings Unit5 Motivation Introduction. Factors Influencing an Individual’s Perception. Equity Theory . Personality. Relationship between Personality and Values of an Employee. Summary . Leaders versus Managers 33 | P a g e . Review questions . Cognitive Dissonance Theory. Further Readings Unit 3 Foundations of Individual Behavior Introduction. Significance of Perception. Distortions in Perception. Concept of Motivation. The 7‐S Framework of an Organization .Further Readings Unit7 Leadership Introduction.
Team Effectiveness. Team Diversity. Need of a Group. Conflict Management Unit 12 Negotiation‐ An Approach to Conflict Resolution Negotiation Process. Summary . Political Strategies. Review questions . Determinants of Work 34 | P a g e . Group Decision‐Making and Its Techniques Unit 10 Concept of a Team Types of Teams. Team Culture . Relationship between Morale and Productivity. Process of MBO. Organizational Culture. Further Readings Unit11 Conflict and Negotiation Introduction. Three Views on Conflict. Difference between a Group and a Team.Unit 8 Leadership Theories Charismatic Leadership Theory. Summary. Trait Theory.Review questions . Cognitive Levels of Organizational Culture. Managing Political Behavior Unit 15 Morale Fundamentals of Building Good Morale. Group Dynamics. Functions of Organizational Culture. Summary . Management by Objectives (MBO). Keywords. Keywords . Levels of Conflict .Other Approaches for Conflict Resolution. Contingency Theories. Analyzing Organizational Culture.Further Readings Unit 13 Organizational Culture and its Management Introduction. Types of Organizational Culture.Negotiation Process. Relationships between Performance and Conflict. Factors Affecting an Employee’s Morale. Characteristics of Conflict. Indicators of Low Morale. Group Properties. Further Readings Unit9 Group and Team in an Organization Introduction. Keywords . Types of Groups.Conflict Process. Working Conditions. Stages of Team Development. Leadership Styles. Group. Outcomes of Conflict. Classification of Conflict. Managing Cultural Diversity Unit 14 Organizational Politics Reasons for Political Behavior. Review questions. Features of MBO. Sources of Conflict. Behavioral Theories. Conflict.
Organization Development in Indian Scenario. Keywords . Future Trends in Training. Training ‐ Role and Relevance. Impact of Working Conditions on Employees’ Performance. Keywords. Structure and Culture by DR. Problems of Training. Dreamtech Press) • Organizational Behaviour: Design. Supreet Ahluwalia (Paperback. Ananda Das Gupta (Ph. Organization Development Interventions. Training and Development. Review Questions Unit 5 Training Design Introduction. Further Readings Unit 16 Organization Development Introduction. Budgeting for Training. Factors Affecting Organization Development. Summary . Organization Development Facilitators. Keywords. Factors Affecting Training Design. Considerations while Designing a Training Programme. Benefits of Organization Development. Beneficiaries of Training. Significance of Training Needs Analysis Unit 4 The Triggers for Training Methods and Techniques of Training needs assessment. Training and Human Resource Development. Review questions . Types of Training Objectives. Definition of Training. Dreamtech Press) MP25‐‐‐ Training and Development Unit 1 Training Introduction. D. Organization support for Training Need Assessment. Scope of Training Unit 2 Objectives of Training Benefits of Training. Phases of Organization Development. Requirements Analysis. Summary. Concept of Organization Development.Conditions. Dreamtech Press) • Organizational Behavior by Kamran Sultan. Managing Effective Organization Development. Summary. Keywords. Developing Training Objectives. Further Readings Reference Book:‐ • Organizational Behavior by Supreet Ahluwalia (Paperback. Identifying Objectives. Review questions. Constraints in the Design. Objectives of Organization Development. Review Questions Unit 3 Analysis of Training Needs Introduction. Summary.) (Paperback. Writing Objectives 35 | P a g e .
Summary. Summary. and Review Questions Unit 7 Learning Introduction. Conditions of Practice. Internal and External Training Resources. Facilitation of Transfer. Keywords. Techniques and Aids Introduction. The ‘Educational’ Approach. Identification of Evaluation Objectives. Hierarchy of Learning. Considerations while Designing the Training Programme Unit 10 Training Implementation Training Policy. Nature of Learning. Training. Elements of Programme Design. Logistical arrangements. Keywords. Kolb’s Learning Cycle. Review Questions Unit 11 Training Methods. The ‘Problem‐centred’ Approach. The ‘Competences’ Approach. Implementation of Training Unit 14 Classroom Management Training Policy. The ‘Training Process’ or ‘Procedural’ Approach Unit 12 Training Method Classification of Training Methods & Methodologies. Principles of Learning. Factors Affecting Design and Development of a Training Programme. Keywords. Identification of Alternative methods of instruction. The ‘Sitting by Nellie’ or ‘Learning by Exposure’ Approach. Theories of Motivation. Key words. Review Questions Unit 13 Implementation of Training Introduction. The ‘Analytical’ Approach. Definition of Learning. Outcomes of Design. Focus on Training. Summary. Physical arrangements. Other factors to facilitate Transfer of training. Factors Influencing Transfer of. Training Approaches. Stages in Design a Structure. Training Plan. Keywords. Learning Process and its elements Unit 8 Technology of Training Building Effective Instructions. Review Questions Unit 9 Training Process Introduction. Summary. The ‘Action Learning’ Approach. Incorporating Learning Principles. Design Theory. Focus on Training Design. Designing the Training Programme. Review Questions Unit 15 Trainers Skills and Styles 36 | P a g e . Summary.Unit 6 Facilitation of Learning Focus on the Trainee. The ‘Systems’ Approach.
Key Words. Communication Skill Unit 16 Listening Skills Motivating Participants. Personal Selling Process. Communication Process Model. Non‐verbal Communication. Types of Communication.Introduction. K. Dreamtech Press) Human Resource Management (Third Edition) by Lawrence S. Design the Communications. Questioning Skills. Create the Aggregate Marketing Communications Budget Unit 3 Marketing Communication Mix Characteristics of marketing Communication Mix. Classification of Advertising. Concept of Communication. Verbal Communication. Visual Communication Unit 2 Role of Marketing Communication Changing Marketing Environment. Summary. Determine the Communication Objectives. Factors Affecting Marketing Communication Mix. Select the Communication Channel. Summary. Competence of Trainer. Biztantra) MP26‐‐‐ Advertising and Sales Promotion Unit 1 Marketing Communication Introduction. Personal Selling. and Sales. Written Communication. Sales Promotion. Measuring Communication Outcomes. Body Language and Gestures. Gupta (Paperback. Review Questions Unit 6 Introduction to Advertising Introduction. Forms of Advertising Unit 7 Advertising Models 37 | P a g e . Review Questions Unit 4 Promotion Mix Introduction. Review Questions Reference Books:‐ • • • Training & Development (Indian Text Edition) by B. Managing Integrated Marketing Communication. Biztantra) Human Resource Management by P. Developing Effective Communication process. Identify the Target Audience. Concepts of Advertising. Advertising. Summary. Word‐of‐Mouth. Events and Experiences Unit 5 Public Relations Direct Marketing. Kleiman (Paperback. Marketing Communication. Key Words. Key Words. Brand Equity. Janakiram (Paperback.
Laivdge‐ Stenier Model. Evaluation of Media Planning Unit 13 Media Buying Media Tactics. Media Vehicle selection. Summary. Advantages and Limitations of Media Advertising. Criticism against Advertising. Advertising Approaches. Thoughts of Advertising Experts . Concepts of Internet Advertising Unit 12 Media Strategy Delivering Objectives. Concepts of Media Planning . Characteristic of Media Advertising. Stages and Challenges. Advertising Budget Unit 10 Advertising Research Measuring Advertising Effectiveness.Ethics in Advertising. Allocation of media budget . Hierarchy of Effects Model. Legal and Ethical Issues for Indian Ad‐Agencies. Considerations for Advertising Campaign Planning Unit 9 Budgeting Advertising Creativity. Types of Media for Advertising. Types of Media Planning .AIDA Model. Advertising Layout. Comparative study with different promotion mix. Key Words. Key Terms. Review Questions Unit 8 Planning Introduction. Components of Advertising Industry. Ends‐of‐Chapter Exercises Unit 11 Media for Advertising Introduction. Review Questions Unit 14 Advertising Industry and Demand Creation Introduction. Communication Process. Review Questions Unit 15 Executing Advertising in Business Activities 38 | P a g e . Media Planning Process. Secondary Demand. Summary. Advertising effectiveness. Summary. Advertising Rating. Advertising Agencies. Concepts of Advertising Planning. Key Words. Target audience strategies. Monitoring. Communication Model in Advertising. Demand Creation Role of Advertising. Primary Demand. Copywriting. Key Words. Summary. Concepts Media Advertising. Aspects of Advertising.
Basic Tenets of TQM. Control Charts for Variables. THOMAS E. Lies & Advertising: The Art Of Account Planning by JON STEEL (Paperback. DECARLO (Paperback. Contribution of Masaki Imai. Definition of Control Chart. Concept of Quality Management. CRON. Process Capability. Process Capability Analysis. Commonly Used Control Charts for Variables. Relationship between Advertising and Customer Behavior. Advertising and Customer Behavior. Dreamtech press) Truth.Introduction. Key Words. Wiley India) MP27‐‐‐ Quality Management Unit 1 Introduction to Quality Management Introduction. Advertising and Event Management. Motivation analysis and Value Proposition Unit 16 Advertising and Direct Marketing Advertising and Sales Promotions. Factors Influencing Customer Behavior. Corporate Advertising. (Dr. K. Starting the Control Charts. Total Quality Management. Concept of Quality Circle Unit 3 Leadership Strategic Quality Planning. Dimensions of Product and Service Quality. Network Marketing Advertising. Review Questions Unit 4 Statistical Process Control and Process Capability Introduction. Bhawna Mehra (Paperback. Review Questions Reference Book:‐ • • • Marketing Management by Prof. Benefits of TQM Unit 2 Quality Movement in India Contributions of Quality Gurus. Key Words. Industrial Advertising. Contribution of Joseph M Juran. Elements of JIT. tenth edition by WILLIAM L. Summary.) P. The TQM System. and The Three C’s of TQM. Edwards Deming. A Shift to Quality. Advertising and Channel Design Decisions. Contribution of Philip B Crosby. Wiley India) Sales Management: Concepts And Cases. Summary. Methods of Calculating Process Capability Unit 6 Comparison of X and R chart with P chart 39 | P a g e . Chopra. Fundamental factors affecting Quality‐(9 M’s). The Quality Hierarchy. Some Control Chart Patterns. Chance of Making an Error. Customer Focus in Quality Management. Objectives of the Control Charts Unit 5 Control Charts for Variables: Frequency of Sampling Control Limits. Contributions of W. Characteristics of Customer Behavior .
Review Questions Unit 9 Definition of Business Process Reengineering Introduction. Quality and Reliability. Review Questions Unit 15 Quality Standard Introduction to ISO. Process of QFD. Quality Function Deployment (QFD). Summary. Summary. The Essence of Reengineering Unit 11 The Three R’s of Reengineering Quality and Reengineering. Introduction of Quality Function Deployment (QFD). Review Questions Unit 12 Quality Management Tools Introduction. Summary. Definition of Benchmarking. Role of Information Technology in Quality Management. Objectives of QFD. Key Words. Design of Experiments Unit 14 Tool Kit for TQM Tools for Process Management (Problem Solving). Key Words. Seven Old Statistical tools. Choice of Equipment for CBM Unit 8 Maintenance Control System for Planned Maintenance. Summary. Summary. Quality Council. Types of Benchmarking. ISO 9004:2000. TQM and Total Safety Systems (TSS). ISO 9000 Standards. Requirement of Reengineering Unit 10 Principles of Reengineering BPR project at Ford Motor Company. Benefits of QFD Unit 13 The House of Quality (HOQ) QFD Methodology. Employee Involvement. Taguchiís Approach. Review Questions Unit 7 TQM Maintenance Introduction. Review Questions Reference Books:‐ 40 | P a g e . Benefits of ISO 9000 series. Control Charts for Defects. Business Process Reengineering. Key Words. Maintenance and Reliability. Methods for CBM (Condition‐Based Maintenance) for Monitoring Quality in the Process. Taguchiís Off‐Line Approach to Quality. Definition of Reengineering. Benchmarking. Key Words. Quality Audit Unit 16 Implementation TQM Culture. TQM and Predictive Maintenance (TPM). Key Words.
Summary. Sivakumar (Paperback. John Bicheno (Paperback.• • • Total Quality Management by S. Rajaram (Ph. Ton Van Der Wiele. Power Finance Corporation (PFC). Investment Credit Refinance Unit 9 Agricultural Finance Consultancy Ltd. State Industries Development Corporations. Types of Refinance Facilities. Jos Van Iwaarden (Paperback. National Bank for Agriculture and Rural Development. R. Land Development Banks. Biztantra) Managing Quality. Industrial Reconstruction Bank of India (IRBI) Unit 3 Other Financial Institutions I State Finance Corporations (SFCs). Principal Activities. Small Scale Industries Development Corporations (SSIDCS). Review Questions Unit 10 Other Financial Institutions II Introduction. Gopalan (Ph. D. Key Words. fifth edition by Barrie G. Industrial Development Bank of India. Area of Specialization of AFC. Biztantra) Management Guide to Quality and Productivity (Second Edition) by Mr.) & Mr.) & M. Industrial Finance Corporation of India. Summary. Key Words. D. Financial Institutions. Development of Financial Systems. Review Questions Unit 2 Financial Institutions in Industrial Sector Introduction. (AFC) Introduction. Production Credits. Interest Rates. Dale. Financial Services Offered by Corporation Unit 11Other Financial Institutions III 41 | P a g e . Shipping Credit and Investment Company of India. Wiley India) MP28‐‐‐ Management of Financial Institutions Unit 1 Introduction to Financial Markets Introduction. Classification of Financial System. Small Industries Development Bank of India Unit 4 Export Import Bank of India Unit 5 Small and Medium Enterprises Finance Unit 6 Agri Finance Unit 7 Film Finance Unit 8 Financial Institutions in Agriculture Sector Introduction.
Introduction. Micro Finance Institutions in India. Housing and Urban Development Corporation (HUDCO). Unit Trust of India and other Mutual Funds. North East Equity Fund (NEEF). Key Words. Dhagat (Paperback.P. Special Drawing Rights. Key Words. Review Questions Unit 2 Industry Analysis 42 | P a g e . Concept of Risk. North Eastern Development Finance Corporation Ltd. Key Words. Chit Funds. Summary. Review Questions Reference Books:‐ • • • Financial Wisdom: Finance for Non Finance Executives by A. Summary. Working Capital Term Loan. Biztantra) MP29‐‐‐ Security Analysis and Portfolio Management Unit 1 Risk Management Introduction. Equipment Leasing Finance Companies.) (Paperback. Scheme for North East Handloom and Handicrafts (SNEHH). Summary.) (Paperback. Housing Development Finance Corporation (HDFC). Summary. Meena Goel (Ph. Risk in a Traditional Sense. Postal Life Insurance. Jute Enterprises Development Schemes (JEDS). Keywords. Dreamtech Press) Strategic Financial Management by Dr. Biztantra) Financial Management by Anil Kr. Summary. the International Bank for Reconstruction and Development. Project Finance Scheme. Summary. Micro Finance Scheme. D. D. Non‐Banking Financial Intermediaries. Review Questions Unit 13 Micro Finance Introduction. Review Questions Unit 12 Area Specific Financial Institutions Introduction. Review Questions Unit 16 International Monetary Fund (IMF) Concept of IMF. Hire Purchase Finance Companies. Key Words. IMF Facilities. Equipment Finance. Types of Risk. Summary. LIC and GIC. National Cooperative Development Corporation(NCDC)National Housing Bank (NHB). Mutual Funds. MFIs and Legal Reforms. Dash (Ph. Keywords. Review Questions Unit 15 Financial Intermediaries II Post Offices. Provident/Pension Funds. Refinance Assistance from NHB. Key Words. Review Questions Unit 14 Financial Intermediaries I Introduction. Women Enterprise Development Schemes (WEDS). NIDHIS.
Investment Strategies. Benefits of Diversification. Dow Theory. Summary. Indifference Curves and Attitudes to Risk. Industry Characteristics. Risk and Required Return. Two Assets. Dow Jone's Industrial Average (DJIA). Risk‐return Relationship. Key Words. Assumptions of Model. Review Questions Unit 8 Valuation of Shares & Business II Valuation Based on Company's Fundamentals. Single Asset. Price/Earnings Ratio. Concept of Certainty Equivalent. Raw Material and Inputs. Debt Equity Ratio. Keywords. Concept of CAPM. Separation Theorem. Revenue of Sales Multiple. Chartism. Line Charting. Benefits of CAPM. Difficulties in Valuation. Review Questions Unit 7 Valuation of Shares & Business I Introduction. Portfolio Diversification and Risk. Summary. Return and Risk on Assets and their Portfolios. Valuation Relative to Industry Averages. Fundamental Analysis. Key Words. Beta Factor of a Market Portfolio. Price/Book Value Multiple. Summary. Review Questions Unit 5 Fundamental Analysis Introduction. Bar Charting. Review Questions Unit 3 Investment Risk and Return Introduction. Summary. Markowitz Mean‐ Variance Model. Types of Companies and Stocks. Trend. Technical Analysis and Fundamental Analysis‐Distinction. Multiple.Introduction. Labour and other Industrial Problems. Industry Analysis. Review Questions Unit 6 Technical Analysis Introduction. Book Value. Return on Investment. Product Line. Key Words. Government Policy with Regard to Industry. Assumptions of CAPM. Key Words. Three assets. Economic Analysis. Summary. Models of Valuation. Limitations of CAPM. The Arbitrage Pricing Model. Efficient Frontier. Methods of Valuation. Key Words. Management of Risk. Review Questions Unit 9 Efficient Market Hypothesis 43 | P a g e . Operating Free Cash Flow Multiple. Key Words. Review Questions Unit 4 Capital Asset Pricing Model and Modern Portfolio Theory Introduction. Matrix Approach in Investment Decisions. Dow Theory's Defects. Asset Based Valuation. Value of Share and Company. Operating Multiple. Summary. Alpha and Beta Coefficient. Operating Profit Multiple. Market Portfolio. Capacity Installed and Utilized. Demand and Market. Capital Market Line (CML). Earnings Per Share. Assumptions. Capital Structure and Business Value. Summary. Utility Function and Risk Taking.
Diversification Process. Review Questions 44 | P a g e . CAPM and SML. Evolution of Commodity Exchange. Realized Yield to Maturity. Summary. Random Walk Theory. Key Words. Professional Investment Management. Choosing a Fund. Roles of Commodity Exchange. Risk and Beta. Protective Covenants. Relationship between Bond Price and Time. Forward Contract. Types of Mutual Funds. Types of Risk in Debt. Summary. Put Option. Critique of EMH. Converting One Time Period to Another. Summary. Applying a VAR Method to a Single Stock. Advantages And Disadvantages of VAR. Arbitragers. Commodities Futures Market. Types of Debt Instruments. Advantages and Disadvantages of Options. Mutual Fund Industry: An Introduction. Review Questions Unit 12 Mutual Funds Introduction. Types of Risks. Tax aspects of Mutual Funds. Review Questions Unit 15 Portfolio Management Introduction. Key Words. Bond Markets in India. Portfolio Construction. Swaps. Reward. Objectives of Investors. Bond Pricing. Speculators. Modern Portfolio Theory (MPT). Efficient Market Hypothesis. Call Option. Options. Key Words. Collateral. MPT and Dominance Concept. List of Commodities. Types of Futures Contract. The Regulator And Regulations. Risk vs. Key Words. Commodity Exchange. Growth of Mutual Funds. Review Questions Unit 13 Commodity Market Introduction. Yield. Review Questions Unit 10 Bond Markets and Valuation Introduction. Revision and Evaluation. Futures Contract. Indian Commodity Exchanges. Important Features of Futures Contract. Key Words. Concept of Derivatives. Investment in Mutual Funds. Investment Strategy. Equity (Derivative Markets). Sinking Fund. Commodity vs. Summary. Assumptions. Types of Tests. Applications of Portfolio Management. Key Words. Summary. Price‐yield Relationship. Risk‐Management Through Derivatives. Hedgers. Mutual Fund Performance. Methods of Calculating. Impact of Debt Market on Economy. Review Questions Unit 11 Derivatives Introduction. Key Words. Factors Affecting the Pricing of Options 183.Introduction. Random Walk and Efficient Market Theory. Review Questions Unit 14 Value at Risk Introduction. Assumption of Random Walk Theory. Global Exchanges. Markets in India. Market Participants. Features of Options. Objective & Scope. Concept of VAR. Summary. Forms of EMH. Portfolio Management. Features of Debt Instruments. Summary. Debt/Bond Valuation.
Unit 16 Portfolio Performance Measurement Introduction. Review Questions Reference Books:‐ Security Analysis and Portfolio Management by Suyash N Bhatt (Ph. Definition and Scope of E‐Commerce. Sharpe's Model. Gruber. Review Questions Unit 6 E‐Commerce Business Models II Business to Customer (B2C) Business Model. Internet Applications in E‐Commerce. Business Models of E‐Commerce. Wiley India) MP30‐‐‐ E‐Commerce Unit 1 Introduction to E‐Commerce Introduction. Review Questions Unit 4 File Transfer Protocol (FTP) Introduction. Key words. Retailing. Internet Search. Review Questions Unit 7 Impact of Internet on Business Strategy • • 45 | P a g e . Key words. Summary. martin j. Jones (Paperback. D. Optimal Portfolio of Sharpe. Hypertext Transfer Protocol (HTTP). Summary. E‐Commerce Scenarios. Key Words. Summary. FTP. Key words. Revenue Model. Review Questions Unit 5 E‐Commerce Business Models I Introduction. Key words. Competitive Environment. Biztantra) Modern portfolio theory and investment analysis. Jenson's Measure. Review Questions Unit 2 Different Types of E‐Commerce Introduction. Internet Protocols. Summary. Key words. WHOIS. Market Strategy. Treynor's Measure. Publishing. stephen j. 9th ed by charles p. Business to Business (B2B) Business Model. Elton. 8th edition by edwin j. Organizational Development. Review Questions Unit 3 Technology Structure for E‐Commerce Introduction. Market Opportunity. Basis for Cut off Rate. Value Proposition. Electronic Data Interchange (EDI). Changes Brought by E‐Commerce. wiley india) • Investments: analysis and management. Jensen's Model . Summary. Goetzmann (paperback. Summary. Issues of Concern. Telnet. Servicing. Summary. World Wide Web (WWW).) (Paperback. Supply Chain Management. william n. Brown. Key Words.
Segmenting. Review Questions Unit 12Pricing Strategies Introduction. Key words. Basic Ethical Concepts Related with E‐Commerce. Key words. Industry Structure. Organization Value Webs. Electronic Billing and Payment. Summary. Summary. Key words. Structure. Key words. Key words. Review Questions Unit 14 Political Issues in E‐Commerce Unit 15 Social Issues in E‐Commerce Introduction. Review Questions Unit 11 Internet Marketing Technologies Introduction. Key words. Key words. Public safety and Welfare. Governance. Summary. Targeting. Industry Value Chains. Rights of Privacy and Information. Security Threats. Business Strategy.Introduction. Biztantra) 46 | P a g e . Review Questions Unit 6 Online Security and Payment System Introduction. Review Questions Unit 9 Marketing Concepts in E‐Commerce I Introduction. Summary. Summary. B2B and B2C E‐Commerce Marketing. Organization Value Chains. Review Questions Unit 16 Other Issues in E‐ Commerce Reference Books:‐ • E‐Business and Commerce Strategic Thinking and Practice by Brahm Canzer (Paperback. Review Questions Unit 7 Business Policies and Public Laws Unit 8 E‐commerce Payment System Introduction. Key words. Market Entry Strategies. Review Questions Unit 10 Marketing Concepts in E‐Commerce II Product and Brand. Summary. Summary. Managing Channel Conflict. Technology Solution. Review Questions Unit 13 Ethical Issues in E‐Commerce Introduction. E‐Commerce Security Environment. Core Marketing Concepts. Internet Audience and Consumer Behavior. and Positioning. Customer Relationship Management. and Process. Summary. Key words. Summary. Intellectual Property Rights.
Hierarchical Data Model. Data Mining. Key words. Network Data Model. Key words. Review Questions Unit 6 Hierarchical Data Model Introduction. Key words. Summary. Key words. Summary. Relational Data Model. Information Processing. Management Information System (MIS). Review Questions Unit 2 Introduction of Management Information System‐ II Characteristics of MIS. Fundamentals And Applications by Henry Chan. PHI) MP31‐‐‐ Enterprise Resource Planning Unit 1 Introduction of Management Information System‐ I Introduction. Key words. Summary. Review Questions Unit 9 System Analysis and Design I 47 | P a g e . Wiley India) Essentials Of E‐Commerce Technology by Rajaraman (Paperback. Tharam Dillon. Strategic MIS. DSS and Outsourcing. Nature and Scope of MIS. Enterprise Resource Planning (ERP). Key words. Review Questions Unit 4 Strategic Role of MIS Introduction. Functions of MIS. Types of Decision Support Systems. Understanding DSS. Raymond Lee. Designing Database. Summary. Review Questions Unit 7 Decision Support Systems‐ I Introduction. Physical Components. Key words. Summary. Data Warehousing. Summary. Business Process Re‐Engineering (BPR). Elizabeth Chang (Paperback. Key words.• • E‐Commerce. Competitive Advantages with MIS. Review Questions Unit 5 Management of Data Resources Introduction. Summary. Management Activities at Various Levels. Review Questions Unit 3 Structure of MIS Introduction. Review Questions Unit 8 Decision Support Systems‐ II Tools and Technologies used in DSS. Summary. Decision Support System.
Role of ERP in achieving Organizational Objectives. ERP Models and Modules. Summary. System Analyst: Meaning and Roles. ERP Implementation. Biztantra) Enterprise Resource Planning. Key words. Review Questions Unit 12 Knowledge Management and Systems Introduction. ERP Product Evaluation. Summary. Concept of Rapid Application Development. Concept of System Analysis. Key words. Review Questions Unit 10 System Analysis and Design I System Development Life Cycle (SDLC) Unit 11 Developing MIS Introduction. Summary. Enterprise Management System. Summary. Summary. Mary Sumner (Paperback. Key words. Summary. Review Questions Unit 14 ERP and CRM‐ I Introduction. Tata Mac Graw‐Hill) Enterprise Resource Planning. Knowledge Support System. Key words. Smita Vaze (Paperback. Enterprise Resource Planning (ERP) Systems. Benefits of ERP. Review Questions Unit 13 Introduction to ERP Introduction. Alexis Leon (Paperback. Role of ERP in New Product Development. Review Questions Unit 16 Developing an Effective ERP System Reference Books:‐ Management Information Systems by Shubhalakshmi Joshi. Summary Unit 15 ERP and CRM‐ II Strategy of Organization and ERP. Key words. ERP in Customer Centric Organizations. Key words. Transactional Processing. Review Questions.Introduction. Pearson Education) MP32‐‐‐Presentation/seminar MP33‐‐‐Project Course Work • • • *************** 48 | P a g e .
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