Mahatma Gandhi University MEGHALAYA www.mgu.edu.in
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PROGRAMME CODE‐‐‐ 210103 Bachelor of Business Administration (BBA) CODE MP11 MP12 MP13 MP14 MP15 MP16 MP17 MP18 MP19 MP20 MP21 MP22 MP23 MP24 MP25 MP26 MP27 MP28 MP29 MP30 MP31 MP32 MP33P The Bachelor Program consists of 23 Subjects in all. These comprise of Subjects: Year 1‐‐‐ MP11 to MP17 & MP32 Year 2 ‐‐‐ MP18 to MP24 Year 3 ‐‐‐ MP25 to MP31 & MP33
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SUBJECT Principles of management Managerial economics Introduction to information technology Communication skills Financial accounting Business law Marketing Management Human Resources Management Logistics Management Corporate legal framework Project Management Management Information System Production and Operations Management Organization Behaviour Training and Development Advertising and sales Promotion Quality Management Management of financial institutions Security analysis and portfolio management E‐commerce Enterprise resource planning Presentation/Seminar Project course work
CREDIT 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 10 10
Detailed Syllabus MP11‐‐‐ Principle of Management Unit 1 Introduction to Management Introduction, Concept of Management, Definition of Management, Need for Management, Objectives of Management, Evolution of Management, Classical School of Thought, Scientific School of Thought, Behavioral School of Thought, Modern Approach to Management, Management Process, Distinction between Management and Administration, Managers‐Executors of Management, Decision‐Making, Summary, Key Terms, Exercise Unit 2 Planning Function of Management Introduction, Concept of Planning, Nature of Planning, Importance of Planning, Limitations of Planning, Planning Process, Concept of Strategic Planning, Reasons for Failure of Planning, Summary, Key Terms, Exercise Unit 3 Organizing Function of Management Introduction, Organizing‐A Basic Function of Management, Organizing Process, Principle of Organizing, Purpose of Organizing Unit 4 Concept of Organizational Structure Principles of Organizational Structure, Factors Influencing Organizational Structure, Design of Organizational Structure, Characteristics of Organizational Structure, Elements of Organizational Structure, Departmentation, Span of Management, Delegation of Authority, Assigning Responsibility, Organizational Strategy Unit 5 Staffing Organizing the Human Resource, Recruitment, Selection, Compensation, Placement, Induction, Summary, Key Terms, Exercise Unit 6 Directing Function of Management Introduction, Concept of Directing, Definition of Directing, Characteristics of Directing, Importance of Directing, Unit 7 Personality and Attitude Introduction to personality, types and traits of personality, Theories Unit 8 Learning Perception, Motivation (characteristics, types, and theories), Learning Theories Unit 9 Leadership Characteristics, types, and theories, Concept of Supervision,
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Unit 10 Authority Concept of Authority, Centralization and Decentralization of Authority, Effectiveness of Delegation, Benefits and Limitations of Delegation, Summary, Key Terms, Exercise Unit 11 Conflict, Communication, and Coordination Introduction, Concept of Conflict, Classification of Conflict, Sources of Conflict, Outcomes of Conflict, Management of Conflict Unit 12 Negotiation An Approach to Conflict Resolution, Negotiation Process, Negotiation Strategies Unit 13 Communication Concept of communication, Communication Process, Types of Communication, Principles of Effective Business Communication, Concept of Coordination, Types of Coordination, Principles of Coordination, Techniques of Coordination, Advantages of Coordination, Summary, Key Terms, Exercise Unit 14 Controlling Function of Management Introduction, Concept of Controlling, Purpose of Controlling, Process of Controlling, Types of Control, Relationship between Planning and Controlling, Controlling Overall Organizational Performance, Summary, Key Terms, Exercise Unit 15 New Concepts in Management Introduction, Concept of Entrepreneurship, Meaning of Globalization, Concept of Business Ethics, Corporate Social Responsibility, Objectives of CSR, Benefits of CSR, Concept of Total Quality Management, Summary, Key Terms, Exercise Unit 16 Managing Strategies in an Organization Introduction, Concept of Strategy, Features and Importance of a Strategy, Concept of Strategic Business Units, Levels of Strategy, Types of Strategies, Concept of Strategic Management, Components of Strategic Management, Process of Strategic Management, Role of Strategic Management, Strategic Management in Marketing, Strategic Management in Finance, Strategic Management in Human Resource, Concept of Strategic Planning, Summary, Key Terms, Exercise Reference Books: ‐ 1. Principles and Practices of Management by Dr. Kiran Nerkar, Dr. Vilas Chopde (Paperback, Dreamtech Press) 2. Introduction to Management by Vijay Pithadia (Ph. D.) (Paperback, Biztantra) 3. Management Principles & Guidelines by Thomas N. Duening (Ph. D.) & John Ivancevich (Ph. D.) (Paperback, Biztantra)
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Law of Demand . Measurement of Elasticity of Demand. Key Terms.Criticism of Indifference Curve Concept of Budget Line . Determinants of Demand. Determinants of Demand. Cross Elasticity of Demand.End of Chapter Exercise Unit 3 Demand and Supply Analysis Introduction. Utility: A Basis of Consumer Demand .Business Objectives .Concept of Supply. Income Elasticity of Demand.Slope of the Budget Line .Objectives of Business Organizations . Determination of Producer’s Equilibrium. Key Terms. Review Exercise
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.Maximization of Organization’s Growth Rate . Factors Influencing Elasticity of Demand. Exceptions to the Law of Diminishing Marginal Utility. Marginal Utility . End of Chapter Exercise Unit 2 Business Objectives of Organizations Introduction . End of Chapter Exercise Unit 4 Elasticity of Demand Introduction.Branches of Economics . Objectives of Demand Forecasting. Law of Demand . Marginal Rate of Substitution. Statistical Methods. Summary. Survey Methods. Role of a Managerial Economist. Elasticity of Demand .Shifts in Budget Line . Summary.Concept of Managerial Economics. and Importance Introduction . Key Terms. Maximization of Sales Revenue . Measurement of Utility. Properties of Indifference Curve .Consumer’s Equilibrium through Indifference Curve and Budget Line . End of Chapter Exercise Unit 6 Utility Analysis and Consumer Behavior Analysis Introduction.Types of Elasticity of Demand. Key Terms. Law of Diminishing Marginal Utility Limitations of Law of Diminishing Marginal Utility. Key Terms.Returns to Scale . MP12‐‐‐ Managerial Economics Unit 1 Managerial Economics: Meaning. Ordinal Utility Concept‐ A Modern Approach Unit 7 Concept of Consumer Behavior Analysis Indifference Curve.Production Function . Key Terms . Price Elasticity of Demand.Nature of Economics .Total Utility. Summary. Expansion Path .Summary. Criteria for Efficient Demand Forecasting.Producer’s Equilibrium.Short‐Run Production . Nature.Law of Diminishing Returns Significance of Law of Diminishing Returns. Summary. Techniques of Demand Forecasting. Scope of Managerial Economics. End of Chapter Exercise Unit 8 Production Analysis Introduction . Summary. Concept of Demand.Concept of Production .Maximization of Profit .Maximization of Managerial Utility Function Maximization of Satisfaction. Long‐Run Production Iso‐Cost Lines . Key Terms.Summary. Types of Demand.Market Equilibrium: Demand and Supply Equilibrium. End of Chapter Exercise Unit 5 Demand Forecasting Introduction. Scope. Major Economic Problems . Importance of Managerial Economics. Meaning of Economics . Cardinal Utility Concept‐ A Neo‐Classical Approach .
Summary.Concept of Macroeconomics .Theory of Employment (Say’s Law and Keynesian Theory . Product Life Cycle Based Pricing.Concept of Money (Functions. demand.Meaning of National Income (concepts and measurement). Types of Market Structures. Review Exercise Unit 13Product and Factor Pricing Introduction. Summary.Key Terms. Demand and Marginal Revenue under Monopoly. Theories of Factor Pricing. Purely Competitive Market. Review Exercise Unit 15 Introduction to Macroeconomics and its Concepts Introduction . Supply Curve under Perfect Competition . Marginal Productivity Theory. Sweezy’s Kinked Demand Curve Model . and supply of money) Unit 16 Inflation Defining Inflation (types of inflation and measures of controlling inflation). Review Exercise Unit 10 Market and Market Structures Introduction.Different Concepts of Macroeconomics . Concept of Product Pricing. Economies and Diseconomies of Scale. Rent. Relationship between Average Revenue and Marginal Revenue. Profit. credit creation by bank). Other Pricing Methods Unit 14 Concept of Factor Pricing Wages. Summary . Marginal Revenue . Demand Curve under Perfect Competition. Demand‐based Pricing. Price and Output Determination under Monopoly. Perfectly Competitive Market.Price and Output Determination under Oligopoly . Key Terms. Concept of Revenue . Pricing Methods.Time Element in Price Determination under Perfect Competition. Concept of International Trade (Globalization and Balance of Payments). Summary. Price and Output Determination under Perfect Competition . Review Exercise Unit 11 Pricing and Output Decisions in Different Markets Introduction. Competition‐based Pricing. Cost‐based Pricing. Concept of a Bank (commercial and central bank. Modern Theory of Factor Pricing Equilibrium of a Firm in Factor Market. Break‐Even Analysis.Price‐Output Equilibrium under Monopolistic Competition . Monopoly Equilibrium in Case of Zero Marginal Cost Unit 12 Price and Output Determination under Monopolistic Competition Demand and Marginal Revenue under Monopolistic Competition . Key Terms.Concept of Business Cycles (phases of business cycles). Review Exercises
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. Interest.Key Terms . Concept of Cost. Unit 9 Cost and Revenue Analysis Introduction. Relationship between Total Revenue and Marginal Revenue. Summary .Collusion Model‐ The Cartel. Key Terms. Price and Non‐price Competition. Concept of Market.Average Revenue. Imperfectly Competitive Market. Types of Costs.
Exploring the Basic Structure of a Computer. Review questions . Defining Computer. Exploring the History of Computer and its Pioneers. Keywords.mouse. Further Readings Unit 6 Introducing Linux Exploring Linux Distributions. Information Management. Copying. Creating. Exploring the Terminal Window. Second Generation of Computer (1956‐ 1963). Categories of computer.Trackball. Introducing the Fedora Desktop. Summary. Dreamtech Press) 2. Windows 95. Using Wildcards with the ls
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. Windows XP. and Review questions. Samuelson. Virtual Storage.Scanner. Device Management. Windows 2000. Internet Explorer. Keywords .) Jaswinder Singh (Paperback. Internet Information Services. Graphical User Interface. Job Scheduling. Working with Files in Linux. Processor Management. Biztantra) 3.Digitizer.Computer. Keywords. and Removing Files in Linux. Managerial Economics by William F.Further Readings Unit 4 Operating Systems Introduction. Fourth Generation of Computer (1971‐Present).) & Holton Wilson (DBA) (Paperback. Summary. Wiley India) MP13‐‐‐ Introduction to IT Unit 1 Introduction to Computer Systems Introduction. D. Windows 7.Reference Books: ‐ 1. Exploring Fedora Linux. Windows Vista. Describing the Basic Linux Commands. Managerial Economics An Economics Foundation for Business Decisions by Barry Keating (Ph. User Accounts. Exploring the Basic Parts of a Computer. Unit 3 Input and Output devices Introduction. Computer Software. Keywords. Further Readings Unit 5 Introducing Windows Operating System Introduction. Managerial Economics by Prof. Review questions.Joystick.Third Generation of Computer (1964‐1971).Printer. Summary. Memory Management. Stephen G. (Dr. Marks (Paperback.Exploring Features of Windows OS. Further Readings Unit 2 Generations and Structure of Modern Computer Introduction. Introducing Linux Files and Directory Structure. System Backup and Restore. Review questions. First Generation of Computers (1940‐1956).Keyboard.Windows 98.Fifth Generation of Computer (Present and Beyond). Summary.
Further Readings. and Review questions. working with a Workbook in Excel 2005. and Closing a Word Document. Further Readings Unit 10 Working with Formulas and Functions in Excel 2007 Introduction. Features of PowerPoint. Keywords. Opening an Existing Presentation in PowerPoint 2007.Changing the Graph Styles . Saving a Presentation in PowerPoint 2007. Unit 12: Getting Started with PowerPoint 2007 Introduction.Further Readings. Closing a Presentation in PowerPoint 2007. Opening. Changing the Graph Data . Summary. Adding Data Labels . Summary. Summary. Keywords. Using Mail Merge. Saving. Keywords.Exploring Word 2007 Interface Features. working with a Formula. Editing and Formatting Text. Understanding the Statistical Functions. Summary. Further Readings Unit 9 Getting Started with Excel 2007 Introduction. History of Microsoft Word. Exploring the PowerPoint 2007 UI. Further Readings Unit 11 Working with Graphs in Excel 2007 Introduction. Review questions. Filters. Formatting Graph Objects . Summary. Adding a Legend . Understanding Excel 2005. and Redirectors in Linux. Review questions . Review questions . Adding Gridlines . Keywords. Adding and Removing Slides in PowerPoint 2007. Understanding What‐If Analysis. Creating a New Presentation in PowerPoint 2007. Adding a Graph Title. Creating a Graph . Understanding Advanced Operations in a Worksheet. Keywords . Understanding Formulas in Excel 2007.Changing the Graph Type . Unit 8 Working with Tables and Mail Merge Introduction. Further Readings. Quitting PowerPoint 2007. Keywords . Changing the Graph Layout . Resizing and Moving Graphs. Working with Header and Footer. Review questions. Describing the Linux File Permission. Starting and Quitting Word 2007.Further Readings Unit 7 Getting Started with Word 2007 Introduction. Review questions.Command. working with Data in a Worksheet. Exploring Pipes. Performing Basic Operations on Tables. Summary. Summary. Exploring Data Ranges. Working with 3‐D Graphs . Performing Advanced Operations on Tables. Printing a Graph . Starting PowerPoint 2007. Creating. Exploring Functions. Keywords. Working with Directories in Linux.
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. Getting Help in PowerPoint 2007. Adding Axis Titles . History of PowerPoint. Review questions.
Security. Need for Networking. Protocols. Objectives of Communication. Internet Protocols. Exploring Blogs and Forums. Viewing the HTML Document in a Web Browser. Further Readings Reference Books: ‐ • • • MP14‐‐‐ Communication Skills Unit 1: Basics of Communication Introduction. Network Topologies . Summary. and Multimedia in PowerPoint 2007 Introduction. Unit 13 Working with Text. Summary. Working with Multimedia. Website Hosting. Exploring the Types of Networks. Network Interface Card. Website. Keywords. The OSI Model. Firewall. Protocols . Dreamtech Press) Management Information Systems by Shubhalakshmi Joshi. Defining Domain Name System . Unit 16 Working with HTML Introduction. Understanding the Basics of Networking. Types of Communication Computer Applications in Management by Niranjan Shrivastava (Paperback. Web Page. Summary. Basic Components of a Network . Review questions . Defining Chatting. Networking Devices. Summary. The Convergence of Computing with Communication. Antivirus. Graphs. Web Browser. Architectural Model. Process of Communication. Surfing and Searching the Internet. Exploring HTML Tags. Networking Cables. Transmission Modes. Biztantra) Comdex Computer Course Kit by Vikas Gupta (Paperback. working with Graphs. Review questions. Review questions. Concept of Communication.Further Readings. Unit 15 Getting Started with Internet Introduction. Transmission Media. Keywords . Virus and Its Types. Working with Animations. Creating an HTML Document. Keywords . Defining E‐mail. Dreamtech Press)
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. Further Readings Unit 14 Introduction to Networking Introduction. Importance of Communication. Keywords. Working with Text in PowerPoint 2007. Saving the HTML Document. Smita Vaze (Paperback.Further Readings. Review questions . Web Server.
Further Readings Unit 4: Listening Skills Introduction. Review questions. C’s of Communication. Further Readings Unit 5: Non‐ Verbal Communication Introduction. Summary.Unit 2 Organizational pyramid Formal & Informal Channels of Communication. Further Readings Unit 7: Effective Speeches Introduction. Advantages of Oral communication. Keywords. Ten Commandments of listening. Review questions. Socio‐psychological Barriers.Oral communication . Limitations of written communication. Types of Communication Barriers. Non‐Verbal Communication. Para language. Essential features of a Good Presentation. Keywords. Characteristics of a Good Speech. Body language. Direction of Communication. Review questions. Semantic Barriers. Summary. Review questions. Listening Skills. Further Readings Unit 8: Effective Presentation Introduction. Organizational Barriers. Verbal communication and its types . Summary. Limitations of Oral communication . Personal Barriers. Keywords. Summary . Business Correspondence. Keywords. The Grapevine. Review questions. Delivering a Speech. communication. Downward Communication. Review questions. Keywords. Diagonal Communication. Barriers to effective listening. how to make listening effective. Summary. Advantages of written. Horizontal Communication. Keywords.Written communication . Further Readings Unit 3: Verbal Communication Introduction. Types of listening skills. Overcoming the Barriers. Keyword. Further Readings Unit 9: Business Correspondence Introduction. Physical Barriers. Purpose of Presentation. Summary. Further Readings Unit 6: Communication Barriers Introduction. Review questions . Upward Communication. Importance of Business Correspondence
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. Summary. Communication Barriers.
Essential features of a good press release. Review questions. Essential features of a cover letter. Parts of a business letter. Essential features of a good report. Correct Usage of articles . Format of a Report Unit 13 Press Release Press Release. Types of the cover letter. Pronoun.Unit 10 Business letters Business Letters. Review questions . Layout of Letters. Summary. Recovery Letter. One Word Substitution. Adjective. Keywords. Antonyms. Conjunction. Summary. Parts of Speech. Report Writing. Noun. Importance of Report Writing. Cover letter and its importance. Tenses . Keywords . Review questions. Grammar and its importance . Keywords. Guidelines to write a good cover letter. Principles of drafting a report. Enquiry Letter. Synonyms. Review questions . Omission of Articles . Purpose of a cover letter. Summary. Important features of a good business Letter. Preposition. Further Readings Unit 12 Report Writing Press Release Introduction. Verb. Biztantra Contemporary Business Communication (Fifth Edition) by Scot Ober (Paperback. Keywords. Summary . Further Readings Reference Books: ‐ • • • Business Communication by Sangeeta Magan (Paperback. Subject‐ Verb Agreement and its rules . Unit 16 Reading Comprehension Précis. and Words Often Confused. Complaint Letter. Further Readings Unit 14: Introduction to Grammar Introduction.Further Readings Unit 15: Vocabulary Building Introduction. Review questions. Adverb. Keywords . Further Readings Unit 11 Writing a Cover Letter Introduction. Quotation Letter. Biztantra)
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. Articles and its types . Paragraphs for Reading and Comprehending. Types of Letters. Types of Tenses . Interjection. Order Letter. Colloquial Phrases.Summary. Biztantra) Contemporary Business English by Scot Ober (Paperback. e‐mail writing.
Accounting Standardsin Indian. Summary. GAAP. Key Words. Materiality Concept. Summary. Disclosure Concept. Review Questions. International Financial Reporting Standards (IFRS) .Summary. Users of Accounting Information. The role of Accounting . Key Words. Review Questions. Key Words. Accounting Period Concept. Concept of Accounting. Review Questions. Functions of Accounting Standards. Further Readings Unit 4: Accounting Concepts. Further Readings Unit 3 Management Accounting
Theories. Book keeping and accounting. Summary. Principles. Dual Aspect Concept. Consistency Concept. concepts. Review Questions. Basic Accounting Concepts. Process of Accounting. Financial Accounting Unit 2 Cost Accounting
Principles and concepts. Objectives of Accounting. Unit 1: Basic Concepts of Accounting
Introduction. Cost Concept. Key Words. Nature of Accounting. Key Words. Features of Accounting Principles.Branches of Accounting. Conservatism Concept Unit 5 Accounting Principles
Defining Accounting Principles. and Standards
Introduction. Verifiable Objective Evidence Concept. Further Readings Unit 8 Bookkeeping
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. Accounting Equation. Periodic Matching of Cost and Revenue Concept. Accrual Concept. Review Questions. Going Concern Concept. Functions of Accounting. Business Entity Concept. Further Readings Unit7: Accounting Process: Recording of Transactions
Introduction.Limitations of Accounting. Further Readings Unit 6 Accounting Standards
Significance of Accounting Standards. Process of Setting Accounting Standards. Money Measurement Concept. Realization Concept. Advantages of Accounting . Summary.
Significance of Double Entry Bookkeeping System. Key Words. Definition of Depreciation. . Review Questions. Key Words. Inventory Method .Summary. Summary. Balancing the Ledger. Trading Account. Factors Affecting the Computation of Depreciation Unit 14 Methods of Calculating Depreciation
Straight Line Method. Further Readings Unit 11 Rectification of Errors
Rectification of Errors. Balance Sheet. Key Words.Depletion Method of Depreciation of Natural Resources. Double Entry Bookkeeping System . Locating the Errors. Compound Journal Entry. Further Readings Unit 10 Trial Balance
Introduction. Depreciation. Depreciation Fund Method. Accrued Income. Review Questions. Provision for Discount on Debtors. Ledger Books. Key Words. Further Readings Unit 12 Preparation of Financial Statements
Introduction. Further Readings
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. Bad Debts and Provision for Doubtful Debts.Errors of Commission . Ledger Posting. Errors of Omission . Profit and Loss Account. Income Received in Advance. Errors of Principle. Limitations of Trial Balance. Review Questions. Summary. Concept of Trial balance. Adjustments in the Preparation of Financial Statements. Prepaid Expenses. Sum of Years’ Digits Method. Classification of Financial Statements. Review Question. Outstanding Expenses. Need for Charging Depreciation. Journal Entry. Summary. Compensating Errors. Steps in Journalizing. Key Words. Machine Hour Rate Method. Summary. Further Readings Unit 9 Journalizing
Rules for Debit and Credit. Summary.Objectives of Financial Statements. Methods of Preparing a Trial Balance. Difference between Journal and Ledger. Review Questions. Financial Statements . Subsidiary Books. Criteria for Selecting the Depreciation Method. Review Question. Key Words.Classification of Accounts. Further Readings Unit 13 Depreciation
Introduction. Insurance Policy Method . Concept of Capital and Revenue Expenditure. Manager’s Commission. Closing Stock. Suspense Account. Objectives of Trial Balance. Written Down Value Method.Annuity Method.
Exceptions to the Rule ‐ No Consideration. Winding up of a Company. Unit 16 Preparing a Bank Reconciliation Statement
Procedure of Preparing a Bank Reconciliation Statement. m Promotion and Incorporation of Companies. Understanding International Business Law. Concept of a Company. Further Readings Unit 2 International Environment International Legal. Prospectus. Discharge of Contracts. Company Meeting. Further Readings Unit 4 Company Administrations and Management Company Administrations and Management. Review Questions. Key Terms. Public International Law and Private International Law. Key Terms. Bank Passbook/ Bank Statement. Further Readings Unit 3 Introduction to Company Law Objectives. Key Term. Indian Contract Act 1872. Memorandum of Association. Causes of Difference between Cash Book and Passbook Balances. No Contract. Membership. Dreamtech Press) Financial Management (Second Edition) by Paresh Shah (Ph. Definition of Bank Reconciliation Statement. Summary. Dash (Ph. Contingent Contracts . Questions and Exercises. Summary. Key Terms. Summary. Summary. Further Readings Reference Books: ‐ • • • Financial Management by Anil Kr. Political and Economic Environment. Questions and Exercises Further Readings Unit 4 Business Law in India Objectives. Summary. D. Questions and Exercises. International Organizations: Roles and Functions. Questions and Exercises. Questions and Exercises.) (Paperback. Biztantra) Financial Wisdom: Finance for Non Finance Executives by A. Introduction to Business Law . Summary.Unit 15 Bank Reconciliation Statement
Introduction. Articles of Association.P. Characteristics of Companies. Biztantra)
MP16‐‐‐Business Law Unit 1 Introduction to International Business Law Objectives. International Treaties and Convention. General Principles of Contract. International Trade. Keywords. D.) (Paperback. Quasi‐Contracts. Need for Bank Reconciliation Statement. Dhagat (Paperback. Key Words. Further Readings
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Questions and Exercises. Summary. Defining Corporate Governance. Summary. Further Readings Unit 12 EXIM Principles
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. Understanding Employment Relations. Need for Corporate Governance. Questions and Exercises. Summary. Environment and Environment Pollutants. 1972. Further Readings Unit 11 Management of Foreign Exchanges Objectives. The Doctrine of ‘Caveat Emptor’. Questions and Exercises. Power of BOD. Transfer of Property. Scope of Foreign Exchange Management Act. Unfair Dismissal and Wrongful Dismissal. Further Readings Unit 7Employment Relations Objectives. Foreign Exchange Market. Unpaid Seller. The Wildlife Protection Act. Law of Employment. Concept of Delivery of Goods . Questions and Exercises. Managing Foreign Exchange Risk. Questions and Exercise. Features of Foreign Exchange Management Act. Sale and Hire Purchase. 1986. Objectives of Foreign Exchange Management Act. Corporate Governance in India. Key Words. Historical Perspective of Corporate Governance. Role and Power of Central Government in Environment Protection. Summary. Structure of Board. Effects of Public Policies on Organizations . Features of Contract of Sale. Summary. Health and Safety Legislation. Key Terms. Law of Agency. Elements of Employment Contract. Foreign Exchange Risk. Guidelines of Corporate Governance. Sale of Goods and Agreement to Sell. Key Term. Summary. Issues in Corporate Governance. Conditions and Warranties . Further Readings Unit 6 Contract of Sale of Goods Objectives. Key Term. Foreign Exchange Management Act 1999. Bailment and Pledge. Questions and Exercises. Further Readings Unit 9 Board of Directors (BOD) Introduction of Board of Directors (BOD). Questions and Exercises. Roles of BOD. Meaning of Contract of Sale of Goods. Key Words. Key Terms. Further Readings Unit 10 Regulatory Governance Framework for Companies and Stakeholders Benefits Regulatory Governance Framework for Companies and Stakeholders Benefits. Impact of Non‐ compliance with Health and Safety Legislations. Key Terms. Summary. The Environmental Protection Act.Unit 5 Indemnity and Guarantee Indemnity and Guarantee. Further Readings Unit 8 Introduction to Corporate Governance Objectives.
Key Words. D. Further Readings Unit 15 International Commercial Law System Public International Law: Definition.) (Paperback. Marketing Era
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. Further Readings Unit 14 Different Legal Traditions & Systems Socialist legal Systems (Vietnam. Key Words. (Commodore) P.) Parthasarathy (Ph. Questions and Exercise. Dreamtech Press) Business Law For Managers (2006‐2007 Ed. China). Questions and Exercises.K. Unity within ASEAN. Choosing economic policy: protectionism or “free trade”. Dominance by regional economic powers. disunity in state external economic relations. Int’l Chamber of Commerce ICC) or AAA rules for arbitration) . Further Readings Unit 13 EXIM TRANSACTIONS PROCEDURES Letter of Credit. Questions and Exercise.Objectives. Sales Era. International Bill of exchange. Biztantra)
MP17‐‐‐ Marketing Management Unit 1 Fundamentals of Marketing Introduction. Concept of Marketing. Summary. Further Readings Reference Books: ‐ • • • Corporate Governance by Sumeet Khurana (Paperback.) by Prof. Regional ( & ASEAN) performance and concerns. CISG (Convention on Sales of Goods). Mechanisms & Practice by Swami (Dr. Production Era. Export‐Import Documentation and Procedure. Biztantra) Corporate Governance: Principles. Summary. basic principles. Traditional legal systems (Within others). Questions and Exercise. Authoritarian legal systems (military & civilian). Relationship to bilateral trade actions (and entry of non‐ASEAN goods into ASEAN). Goel (Paperback. ASEAN protectionism‐global non‐competitiveness. Questions and Exercise. Introduction. Evolution of Marketing. scope. United Nations Commission in International Trade Law (UNCITRAL). transaction or relationship. Further Readings Unit 16 Supra‐national law at the regional level Regional Economic Integration (REI)‐principles and applications.. Bill of Lading. Focus on ASEAN (and perhaps EU based on class composition and interest). Role of business in establishing “private” agreements as to rules of the . Key Words. Key Words. UNIDROIT Principles on International Commercial Contracts. Saudi). ASEAN‐The prominence of the security agenda. Summary. Private International Law: Definition and scope. Key Terms. Summary. Theocratic legal Systems (Pakistan. Relationship to global (WTO) trade actions. Summary. Role of the state in establishing the commercial framework .
Brand Loyalty. Process of Marketing Research. Societal Marketing Concept Unit 4 Marketing Environment Micro Environment. Marketing Research. Tools for Competitive Differentiation. Product Labeling. Product Line Analysis. Segmentation of Market. Pricing Methods. Factors Affecting Pricing Decisions. Price and Non‐price Competition. New Product Adoption. Concept of Product. Summary. Levels of Market Segmentation. Pricing. Levels of Product. Brand Identity. Evaluating the Market Segment. Marketing Concept. Concept of Pricing. Product Mix Analysis. Basis of Market. Demand‐based Pricing. Product Classification.Key Words. Key Words. Review Questions. Market. Requirements for Effective Segmentation. Macro Environment. Review Questions. Marketing Mix Elements. Demand Unit 3 Philosophies of Marketing Management Philosophies of Marketing Management. Challenges of Product Branding Product Packaging. New Product Development. Core Concepts of Marketing. Production Concept. Brand Repositioning. Decision Framework. Needs and Wants. Developing a Positioning Strategy Summary. Unit 2 Scope of Marketing Scope of Marketing. Patterns of Market Segmentation. Product Concept. Exchange. Marketing Information System. Competition‐
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. Product Differentiation and its Basis. New Product Diffusion. Selecting the Market Segment. Concept of Product Life Cycle Unit 7 Brand Management Process of Branding. Objectives of Marketing. Brand Equity. . Key Words. Value. Definition of Market Segmentation. Further Readings Unit 8 Pricing Decisions Introduction. Cost‐based Pricing. Further Readings Unit 6 Product Decisions Introduction. Review Questions. Process of Market Segmentation. Target Market Selection Process. Summary. Selling Concept. Further Readings Unit 5 Principles and Precepts of Marketing Management Introduction.
Concept of Communication. Marketing Communication Process. Summary. Indirect Distribution Channel. Types of Distribution Channel Direct Distribution Channel. Differential Pricing. Horizontal Marketing System. Concept of Marketing Strategies. Importance and Functions of Distribution Channel. Written Communication. Product Line Pricing. Direct Marketing. Introduction to Logistics. Design of Distribution Channel. Key Words. Expansion through Internationalization. Personal Selling. Expansion through Digitalization. Ansoff’s Product‐Market Growth Strategy. Key Words. Concept of Distribution Channel. Pricing Strategies. Summary. Pricing. Further Readings Unit 12 Advertising Advertising. Summary. Review Questions. Psychological Pricing. Key Words. Types of Communication. Summary. Further Readings Unit 14 Marketing Theories Boston Consulting Group Matrix. Review Questions. Expansion through Cooperation. Key Words. Other Pricing Methods.based Pricing. Monitoring and Managing Distribution Channel. Review Questions. Warehouse Management System. GE Nine Cell Matrix. Key Words. Expansion through Concentration . Porter’s Generic Strategies. Vertical Marketing System. Further Readings Unit 13 Marketing Strategies Introduction. Market Expansion Strategies. Expansion through Diversification. Visual Communication. Levels of Distribution. Review Questions. Hybrid (Mixed) Distribution Channel. Review Questions. Further Readings
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. New Product Pricing. Retailers. Review Questions. Public Relations. Marketing Warfare Strategy. Key Words. Porter’s Five Forces Model. Nonverbal Communication. Marketing Communication Mix. Further Readings Unit 9 Distribution Decisions Introduction. Sales Promotion. Summary. Review Questions. Goal Attacking Strategy. Expansion through Integration. Further Readings Unit 11 Communication Mix in Marketing Introduction. Members of Distribution Channel Concept of Marketing Systems. Summary. Key Words. Summary. Strategies Adopted by Different Marketers. Promotional. Verbal Communication. Further Readings Unit 10 Warehouse Management System Wholesalers.
Limitations of Job Description. Summary . Further Readings Unit 3 Job Analysis Introduction. Process of HRP. Further Readings Unit 2 Human Resource Planning Introduction. Scope of HRM.) by Dr. Further Readings Reference Books:‐ Marketing Management by Prof.) P. Dreamtech Press) International Marketing by Dr. Functions of HRM. Further Readings
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. Guidelines for writing an effective Job Description. Bhawna Mehra (Paperback. Uses of Job Analysis. Keywords. Review questions. Further Readings Unit 16 Customer Relationship Marketing Customer Life Cycle. Difference between Human Resource Management and Personnel Management. Keywords. Cause‐related Marketing Management. Careers in HRM. Introduction to Web‐based Marketing. Shakeel Ahmad Siddiqui (Paperback. Concept of HRP. Keywords . Consumerism. Purpose of Job Description. Integrating HRP into Strategic Planning. Green Marketing Management. Opportunities in Event Marketing. Review Questions. Steps in job analysis.Unit 15 Neo‐Marketing Trends Introduction. Biztantra) MP18‐‐‐ Human Resource Management Unit 1 Overview of HRM Introduction. Techniques for Collecting the Job Analysis Data Unit 4 Job Description Job Description. Dreamtech Press) Contemporary Indian Cases in Marketing (2006‐07 Ed. Pre‐Requisites for successful HRP. Job Analysis. (Dr. Review questions. Customer Relationship Management. Global Marketing Management. Features of HRM. K. Marketing for Nonprofit Organizations Summary. Difficulties in HRP. Key Words. Limitations of HRM. Event Marketing Management . Rural Marketing Management. Vijay Prakash Anand (Paperback. Summary. Network Marketing Management. Summary. Sponsorship. Methods used for HRP. Key Words. Summary. Review questions . Biztantra) Marketing Management by Prof. Review Questions. Mukesh Pandey (Paperback. Multilevel Marketing. Chopra. Features of HRP. Objectives of HRM. Concept of HRM.
New trends in Performance Appraisal . Career Planning. Objectives of Career Planning. Potential Appraisal versus Performance Appraisal .Nature of Training . Concept of Career . Review questions . Summary . Concept of Performance Appraisal . Objectives of Job Evaluation. Models of Change. Human Resource Development for Organizational Effectiveness. Further Readings Unit 7 Training and Development Introduction . Process of Change Types of Change . Benefits of Performance Appraisal . Objectives of Recruitment . Role of Psychometrics Testing in Career Planning Unit 11 Succession Planning
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. Induction and Orientation. Training of Human Resource . Defining Potential Appraisal . Career Stages. Career Anchors. Human Resource Development Mechanism . Job Evaluation. Scope of Change. Keywords . Summary . Process of Training . Further Readings Unit 8 Performance Appraisal Introduction . Importance of Training. Job Design. Induction and Orientation Program. Further Readings Unit 6 Recruitment and Selection Introduction . Types of Recruitment. Keywords . Sources of Recruitment Policies. Purpose of Job Specification. Summary . Summary . Review questions . Concept of Potential Appraisal . Keywords . Process of Selection . Challenges Faced During Change Management. Role of a Trainer . Principles of Change. Guidelines for preparing Job Specification. Further Readings Unit 9 Change Management Introduction. Features of Career Planning. Process of Performance Appraisal Methods of Performance Appraisal . Strategic Issues in Recruitment. Process of Career Planning . Benefits of Career Planning . Features of Career. Summary . Keywords. Objectives of Development of Human Resource. Keywords . Process of Recruitment . Development of Human Resource. Methods of Training . Review questions . Review questions . Techniques in Selection. Selection. Drivers of Chang. Purpose of Induction and Orientation . Concept of Change . Recruitment. Review questions . Problems in Career Planning Career Planning Vs. Human Resource Planning. Objectives of Performance Appraisal.Objectives of Training . Methods of Job Evaluation. Requisites of an Effective Induction and Orientation Program Placement . Limitations of Job Evaluation. Challenges Faced in Performance Appraisal . Procedure of Job Evaluation.Unit 5 Job Specification and Job Evaluation Job Specification. Change Management . Change Management Failure Interventions in Managing Change. Further Readings Unit 10 Career Planning Introduction. Features of Potential Appraisal .
Dreamtech Press) Human Resource Management (Third Edition) by Lawrence S. Further Readings Unit 12 Maintenance of Human Resource Introduction. Limitations of a Quality Circle. Scope of Succession Planning . Encouraging Good Performance of Human Resource Promotion. International Human Resource Management Practices. Review questions. Kleiman (Paperback. Fringe Benefits. Objectives of Human Resource Information System. Review questions. Keywords. Wage Salary . Collective Bargaining Summary . Keywords . Concepts of Compensation. A New Trend in Compensation‐Employee Stock Options. Knowledge Management.Succession Planning Features of Succession Planning . Types of International Organizations. D) (Paperback. Summary . Further Readings Unit 14 Latest Trends in Human Resource Management Introduction. Review questions. Career Planning Vs. and Fringe Benefits. Need of Total Quality Management. Quality of Work Life. Kaizen – A Continuous Improvement Philosophy. Pre‐Requisites for Effective Job Evaluation Objectives of job Evaluation. Biztantra) MP19‐‐‐ Logistics Management
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. Review questions . Managing the Flow of Knowledge. Job Evaluation and compensation. Summary. Transfer. Knowledge Management in Multinational Companies. Summary . Further Readings Unit 15 Total Quality Management Total Quality Management . Keywords. Further Readings Unit 13 Compensation Management Introduction. Human Resource Audit. Implementation of TQM. Keywords . Human Resource Information System. Significance of Job Evaluation. Quality Circles Benefits of Quality Circles. Keywords . Further Readings Unit 16 International human resource management International Human Resource Management. Summary. Benefits of Total Quality Management. K. Summary . Benefits of Human Resource Information Systems. Salaries. Gupta (Paperback. Review questions . Defining Human Resource Maintenance. Further Readings Reference books:‐ Human Resource Management by P. Concept of Wages. Review questions . Succession Planning . Differences between International and Domestic Human Resource Management. Demotion. Designing Human Resource Information System. Biztantra) Training & Development (Indian Text Edition) by B. Janakiram (Ph. Keywords . Need for Knowledge Management.
Review questions . Warehousing costs Summary . Pipeline. Further Readings Unit 6 Transportation Management Introduction. Review questions Further Readings Unit 5 Inventory Management Introduction. Transportation modes. Review questions. Air Summary. Summary. Rail. Types of Logistics Summary. Review questions. Significance of warehousing in logistics. Keywords. packaging. Role of Logistics in economy. components and design. Summary. Summary. Keywords. Functions of Warehouses.Unit 1 Introduction to Logistics Management Introduction. and Review questions Further Readings Unit 2 Logistics management Logistics management. Concept of Transportation. Keywords . Types of warehouses . Summary. Concept of Logistics. inventory control. Keywords. Inventory Planning Measures. Highway. Types of Inventory. Inventory Performance Measures. Logistics and Supply Chain Management Logistics and Competitive advantage Summary. Keywords. Keywords. Importance of inventory management. Review questions. Review questions. Concept of Inventory. Further Readings Unit 9 Warehousing Strategies Warehousing Strategies. Transportation Cost. Water. Further Readings Unit 7 Transportation Selection and Decision Transportation Selection and Decision. Further Readings Unit 10 Logistical Packaging
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. Concept of warehousing . Definition of Logistics. Keywords. Inventory Costs. Further Readings Unit 8 Warehousing Introduction. transportation) . Keywords. Unit 4 Logistics Mix Logistics Mix ( warehousing. Review questions Further Readings Unit 3 Supply Chain Management Need. Development of Logistics . Need for warehousing management. Evolution of warehousing .
Concept of Corporate Legal Framework (Corporate Legal Framework is set by CG). Review questions . ABC and VED Analysis Reference Books:‐ • • • MP20 ‐‐‐Corporate Legal Framework Unit 1 Introduction to Corporate Legal Framework Introduction. Summary . Unit 14 Containerization Containerization. Rakesh Singh (Paperback. Further Readings Unit 2 Corporate Governance
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International Logistics by Pierre David (Ph. International Commercial Documents. Keywords . Further Readings Unit 11 International Logistics Introduction. Further Readings Unit 12 material handling Material handling. Review questions . Review questions . Biztantra) Global Operations And Logistics: Text And Cases by Philippe‐Pierre Dornier. International Insurance . D. Types of packaging material Packaging Costs . Introduction. Summary. Unit 15 Logistic organization Logistic organization. Concept of Logistical Packaging. Design Consideration in Packaging. Physical Controls. Michel Fender. Methods of Entry in Foreign Markets.) (Paperback. Types of organizations. Summary . Export Packaging . requirements. Monetary policies .Keywords . Importance of International Logistic. International Transportation . line and staff organizations Unit 16 EOQ MODELS Introduction. Keywords . EOQ Models. routing. customer service Unit 13Logistic information systems Logistic information systems: Need. components and design. Ricardo Ernst. Components of International Logistics. types of containerization. Fiscal policies . PHI)
. Wiley India) Logistics Management by Satish C Ailawadi. packaging. Need for Corporate Legal Framework. Economic policies . Departmentation. Panos Kouvelis (Paperback. Concept of International Logistics. Effect of legal framework on organizations .
Obligations towards Society. Summary. Limitations of a Director. Further Readings Unit 5 Investor Protection and Corporate Legal Framework Introduction. Poor Record of Shareholders’ Protection in India. Role of Directors in setting Corporate Legal Framework. Review questions . Definition of a Director. Mitra Committee on Investor Protection. 1992. Review questions . Corporate Management Structure. Keywords. Views of Narayan Murthy Committee. Further Readings Unit 4 Securities and Shareholder’s Protection in India Trading of Securities. Review questions . Summary. Further Readings Unit 3 Shareholder’s Rights and Privileges Introduction. Remuneration of a Director. Stealing the Investors’ Funds. Summary. Scams affecting Investor Protection. Keywords. Investors’ Problems in India. Views of N. Transfers of Securities. Relationship between Investor Protection and Corporate Legal Framework . Eligibility of a Director. Responsibilities of a director. Keywords . Issues in Investor Protection. Summary. Role of the Board. Types of Directors. Summary. Keywords . Further Readings
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. 1999. Investor Protection and the Financial Market. Summary. Views of Naresh Chandra Committee. Guidelines for the Protection of Shareholders’ Rights and Responsibilities. Responsibilities of a Director. Rights of Shareholders. The Evaluation of SEBI’s Performance. Investor Protection in the Indian Scenario.K. Obligations towards Employees. 1992. 2003. Obligations towards Investors. Views of Various Committees on the Protection of Shareholder Rights. Rights of Investors. Keywords . Liabilities of a Director. Views of Confederation of Indian Industry (CII). Further Readings Unit 7 Duties of a director. Remuneration of a Director. Liabilities of a director Introduction. Keywords . Obligations towards Customers. Role of Board of Directors. Further Readings Unit 8 Remuneration of a Director Introduction. Review questions. Views of Working Group on Companies Act. Summary. Review questions. Obligations of Corporate Governance. Power of the Board. Defining Investor Protection. Review questions.Corporate Misgovernance in India. Duties of a Director. Review questions . Keywords. Views of Kumar Mangalam Birla Committee. Further Readings Unit 6 Board of Directors Introduction. Protecting Investors’ Rights. Investor Protection and Ownership Control.
Review questions. Naresh Chandra Committee. Corporate Social Responsibility in the Indian Scenario. Role of an Auditor. Benefits of Competition. Review questions . Responsibilities of an Auditor. 2003. Summary . Companies (Amendment) Bill. Objectives of Competition Bill. Companies (Auditor’s Report) Order (CARO). Quality Audit and Corporate Governance. Importance of Corporate Social Responsibility. Review questions . Further Readings Unit 10 Audit and Corporate Governance Audit and Corporate Governance. Keywords. Keywords . Cost Audit/ Internal Audit and Corporate Governance. Concept of Competition . Summary. Summary. Further Readings Unit 15 Competition Acts Introduction. Unit 9 Concept of Audit Introduction. Summary. Ethics and the Indian Corporate Culture. Duties of an Auditor. Formation of Indian Competition Act. Auditing in Indian Scenario. Environmental Management in India. Review questions . Review questions. Competition and Ownership Control. Review questions . Keywords . Objectives of Audit. Concept of Business Ethics. Summary. Types of Audit. The
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. Further Readings Unit 12 Business Ethics Introduction. Sound Corporate Governance Practices‐ Setting legal framework . Environmental Concerns for Organizations. Summary. Essentials of a Sound Competition Policy. Scope of Corporate Social Responsibility. Definition of Corporate Social Responsibility. Need of Corporate Legal Framework in Banks. Keywords. Keywords. Competition and Stakeholder’s Benefits. Types of Auditors. Importance of Business Ethics. Corporate Governance and RBI. Role of Basel Committee on Banking Supervision. Keywords. World Bank’s Initiatives towards Corporate Legal Framework. Further Readings Unit 14 Environmental Concerns Concept of Environmental Concerns in Corporate Governance. Further Readings Unit 13Corporate Social Responsibility Concept of Corporate Social Responsibility. Responsibilities of an Audit Firm. Further Readings Unit 11Corporate Legal Framework in Banks Introduction. Basel‐II and Risk Management. Corporate Legal Laws and Ethics. 2002. Types of Competition. Causes and Issues of Unethical Behavior. Restricting Competition. 2003.
and Delivering Phase. Project Key Personnel
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. Keywords. Analysis and Evaluation phase. Matrix Team Problem. Review questions. Qualities of a Project Manager. 2002. Objective of Project Management. Review Questions Unit 3 Project Manager and Project Team Introduction. Review Questions Unit 4 Project Team Formation of a Project Team. Selection of a Project Manager. Review Question Unit 2 Principles of Project Management Principles of Project Management. Steps in Project Planning. Project Management. Biztantra) MP21‐‐‐ Project Management Unit 1 Introduction to Project Management Introduction. Project Cycle. (Col. Mechanisms & Practice by Swami (Dr.D) (Paperback. Post Completion Phase.) Parthasarathy (Ph.Competition Act. Concept of Project Planning. Summary. Problems of a Project Team. Review questions . Dreamtech Press) Business Ethics: An Indian Perspective by Prof. Project Structure. Project Organization. Marketing Phase. Project Process. Summary.) P.S Bajaj & Dr. Project Planning Tools. Keywords. Three Areas of Concern for Competition Act. Scope of a Project. Characteristic of a Project. Keywords. Further Readings Reference Books:‐ Corporate Governance by Sumeet Khurana (Paperback. 2002 and the MRTP Act. Raj Agrawal (Ph. Further Readings Unit 16 MRTP And Competition Act Monopoly and Corporate Governance. Keywords. Concept of a Project. Biztantra) Corporate Governance: Principles. Functional Areas of a Project Manager. Difference between the Competition Act. Cultural Differences. Design Phase. Summary. Summary. Inspecting. Summary. Project Cost. Review Questions Unit 5 Project Planning Introduction. Intra‐Team Conflict. Summary. Testing. Responsibilities of a Project Manager .) (Paperback. Project Management Life Cycle. D. Project Resources. Advantages of Project Management. 2002 . Keywords. Keywords.
Environmental Aspects of a Project . Lease Finance. Summary. Concept of Project Scheduling. Bills of Exchange. Qualitative Approach of Demand Forecasting. Plant Capacity. Process of Resource Scheduling . Estimation of Time. Keywords. Public Deposits. Agencies Providing Financial Facilities. Earned Value Analysis. Project Planning Estimation. Keywords. Essentials of Estimation. Review Questions Unit 7 Market Analysis in Project Management Introduction. Money Market. Estimation of Cost of a Project. Project Network Analysis. National Bank for Agriculture and Rural Development (NABARD) . Venture Capital Financing. Capital Market . Hire Purchase. Cooperative Bank. Gantt chart. Designing of Monitoring System. Review Questions Unit 9 Financing of a Project Introduction. Review Questions Unit 10 Project Scheduling Introduction. Trade Credit. Reporting and its Types. Summary. Estimation of Working Capital Requirements. Demand Forecasting. Cash Credit. Collection of Market Information. Review Questions Unit 11 Resource Scheduling Introduction . Keywords. Review Questions Unit 8 New Product Developments New Product Development. Commercial Papers. Keywords. Resource Leveling. Key Stakeholders. Keywords. Summary. Summary. Key Resources . Keywords. Review Questions Unit 13 Controlling a Project
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. Quantitative Approach of Demand Forecasting. Financial Feasibility of a Project. Commercial Bank. Product Mix Analysis. Factoring. Bank Loan. Short Term Financing. Information Collection and Analysis.Unit 6 Project Management Team Project Management Team. Factors Affecting Market Information. Product Line Analysis. Task Duration. Goldratt’s CCPM. CPM Model. Summary. Summary. Process of Demand Forecasting . Project Team Development. Keywords. Purpose of Estimation. Sources of Long Term Financing. Retained Earnings. Selection of Plant Location. Estimation Tools. Certificate of Deposits. Long Term Financing. Estimation of Cash Flow. Developing a Project Network. Estimation of Production and Sales. Resource Allocation. Installment Credit. Review Questions Unit 12 Monitoring a Project Introduction. Work Breakdown Structure . Customer Advances. Financing. Concept of Resource Scheduling. Medium Term. PERT Model. Resource Loading . Concept of Market Analysis . Summary. Planning‐Monitoring‐Controlling Cycle. Project Monitoring.
Keywords. Project Audit Life Cycle. Keywords. Keywords. Wiley India) Project Management Jump Start (second edition) by Kim Heldman (Paperback. Identifying Strategic Control Points. Summary. Identifying Key Performance Areas. Meaning of Project Termination. Summary. Summary. Management Information System (MIS). Project Final Report. seventh edition by Jack R. Review Questions Unit 4 Decision Support System Decision Support System. Functions of MIS. Review Questions Unit 15 Project Auditing Concept of Project Audit. Keywords. Nature and Scope of MIS. Auditing in Indian Scenario. Tools of Control. Summary. Management Summary. Summary. Types of Control Systems. Types of Control . Review Questions Unit 16 Project Termination Introduction. Review Questions Unit 3 Activities at Various Levels of MIS Introduction. Characteristics of MIS. Review Questions Unit 2 Structure of MIS Introduction.) Sanjiv Marwah (Paperback. Keywords. Factors Considered for Terminating a Project. Review Questions Unit 14 Project Evaluation and Auditing Introduction. Summary. Control System Designing.Project Controlling. Audit Team. Keywords. Keywords. Dreamtech Press) Project Management: A Managerial Approach. Mantel (Paperback. Purpose of Project Evaluation. Summary. Samuel J. Advantages of Project Evaluation. Wiley India)
MP22‐‐‐ Management Information System Unit 1 Introduction of Management Information System Introduction. Audit Report. and Review Questions Reference Books:‐ • • • Project Management by Prof. Activities at Various Levels. Review Questions
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. Project Termination Process. Differences between Project Evaluation and Project Audit. Purpose of Controlling . Keywords. Management Control System. Physical Components. (Dr. Concept of Project Evaluation. Information Processing. Meredith. Structure of MIS.
Keywords. Summary . Data Warehousing. System Development Life Cycle (SDLC). ERP Implementation. ERP Product Evaluation. Summary.Unit 5 Strategic Role of MIS Introduction. Review Questions
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. Review Questions Unit 13 Introduction to ERP Introduction. Review Questions Unit 8 Management of Data Resources Introduction. Summary. Keywords. Strategic MIS. Keywords. Summary. Role of ERP in New Product Development. Summary. Review Questions Unit 10 Decision Support Systems Introduction. Transactional Processing. Keywords. Concept of Rapid Application Development. Concept of System Analysis. Knowledge Support System. Summary. ERP in Customer Centric Organizations. Review Questions Unit 7 Business Process Re‐Engineering (BPR) Introduction. Designing Database. ERP Models and Modules. Data Mining. Competitive Advantages with MIS. Keywords . Tools and Technologies used in DSS. Summary . Keywords. Keywords. Keywords. Summary. Summary. Enterprise Resource Planning. Enterprise Management System. Review Questions Unit 9 Types Of Data Models Hierarchical Data Model. Keywords . Keywords. Review Questions Unit 12 Knowledge Management and Systems Introduction. Types of Decision Support Systems. Network Data Model. Summary. Benefits of ERP. Enterprise Resource Planning (ERP) Systems. Review Questions Unit11 System Analysis and Design Introduction. Developing MIS. Review Questions Unit 6 Enterprise Resource Planning (ERP) Introduction. Business Process Re‐Engineering (BPR). Review Questions Unit 14 Role of ERP in New Product Development Introduction. Understanding DSS. Relational Data Model. DSS and Outsourcing. System Analyst: Meaning and Roles.
MP23‐‐‐ Production and Operations Management Unit 1 Overview of Production and Operations Management Introduction. Potter (Paperback. Problems Faced by Operations Manager. Summary. Key Terms. Government And Society by RAHUL DE (Paperback.Review Questions Unit 16 CRM Introduction. Competitive Priorities. Steps in Forecasting. Definition. Keywords .Unit 15 Strategies of ERP Strategy of Organization and ERP. Summary. Difference between Goods and Services. Summary. The Basic Operation Management Transformation Model An Input Output System. Forecasting in Different Departments. Key‐Terms. Developing an Operations Strategy. Operations. Turban. Developing an Effective ERP System. Criteria for Efficient Forecasting. Key Terms. Limitations of Forecasting. Concept of Operations Strategy. Review Questions Reference Books:‐ • • • Management Information Systems by Shubhalakshmi Joshi & Smita Vaze (Paperback. Historical Evolution of Operations Management. Period of Forecasting. Keywords. and Marketing Strategies. Revising and Updating the Operations Strategy. End of Chapter Exercises Unit 5 Concept of Product
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. Summary . Contrasting Production and Operation Management. Concept of Production and Operations Management. Biztantra) Introduction To Information Systems: Supporting And Transforming Business by Rainer. End of Chapter Exercises Unit 3 Forecasting Introduction. Role of ERP in achieving Organizational Objectives. End of Chapter Exercises Unit 2 Operations Strategy Introduction. Summary. Statistical Methods. End of Chapter Exercises Unit 4 Techniques of Forecasting Techniques of Forecasting. Concept of Forecasting. Summary. Relationship among Organization. Wiley India) MIS: Managing Information Systems In Business. Key Terms. Types of Operations Strategies. Survey Method.
End of Chapter Exercises Unit 7 Concept of Product Design Characteristics of Good Product Design. Design Changes. Definition of Capacity. Key Terms. Process Variation Distribution. Product Mix Analysis . Summary. Elements of product Planning. Summary. Principles of Product Development. Determination of Capacity. Defining Control Charts. Product Selection Methodology. Concept of Product and its Characteristics. Meaning of Quality System. Capacity Requirement Prediction. Sargant Florance’s Theory of Industrial Location. Definition of Quality. End of Chapter Exercises Unit 12 Facility Location and Layout Introduction. Product Differentiation and its Basis. Classification of Quality Control Techniques. Elements of Product Development. ISO 9000 Standard. Product Classification. Key Terms. Meaning of Process Capability. Importance of Quality Management. Location Concepts. Product Specification. Concept of Service Design.Structure. Steps in ISO 9000 Registration. Quality Requirements. Scope of Product Planning and Product Development Unit 9 Process of New Product Development Process of New Product Development. Importance of Product Planning Unit 8 Product Development Concept of Product Development. Design for Volume Production. Summary. Design and Production Costs. Advantages of Product Development. Summary. Concept of ISO. Introduction. Economic Considerations in Product Selection. Types of Design. Control Charts for Variables. Key Terms. Service Capacity . Choice of CBP Design. Concept of Product Planning. Commercialization of Select Product. Equipment Requirements for a Single Production Stage. Quality Management . Key Terms. End of Chapter Exercises Unit 11 Quality Management Strategic Issues Introduction. Location Pattern
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. Summary. Concept of Facility Location. Weber’s Theory of Industrial Location. Factors Affecting Location of a Facility. Control Charts for Attributes. Concept of Quality Control. Customer Benefits and Design Parameters for Delivery. Benefits of ISO 9000 series. Objectives of Designing. Key Terms. Factors Affecting the Product Design. Learning Objectives. Product Line Analysis. Detailed Service and Delivery Design. Process of Capacity Planning. Measurement of Capacity. End of Chapter Exercises Unit 6 Product Selection Concept of Product Selection. Levels of Product. Aspect of Designing a Product. End of the Chapter Exercises Unit 10 Capacity Requirement Planning Introduction.
Summary. Concept of Facility Layout. PHI)
MP24‐‐‐ Organization Behavior Unit 1 Evolution of Organizational Behavior Introduction. Advantages of a Good Layout. Fundamentals Of JIT. Characteristics of an efficient layout. Key Terms. Organization Structure of Production Planning and Control Department. Major Historical Developments in Organizational Behavior. Disciplines Contributing to Organizational Behavior. MRP Logic. Summary. Four Elements of Organizational Behavior. Concept of Production Planning. Techniques of Materials Planning. End of Chapter Exercises Unit 14 Inventory Management Introduction. Material Requirements Planning. Factors Affecting Materials Planning. Quality Production through JIT and KANBAN. Significance of Inventory Control. Benefits of MRP. Effectiveness of PPC and Its Management. Key Terms. End of Chapter Exercises Reference Books:‐ • • • Production and Operations Management by Martin K. Objectives of Plant Layout. Key Terms. Martinich (Paperback. Summary. Hawthorne Experiments for Studying Organizational Behavior. End of Chapter Exercises Unit 13 Materials Planning and Requirement Introduction. Methods for designing a layout. Panneerselvam (Paperback. Summary. Biztantra) Production And Operations Management: An Applied Modern Approach by Joseph S. Concept of Inventory Control. D. Guidelines for Materials Planning. Just In Time Production System. Concept of Inventory Management. Starr (Ph. Relay Room Experiments (1927‐1932) Mica Splitting Test Room
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. End of Chapter Exercises Unit 16 Just‐in‐Time Production Management Introduction. End of Chapter Exercises Unit 15 Production Planning and Control Introduction. Cost of Holding Inventory. Key Concepts of Organizational Behavior. Illumination Experiments (1924‐1927). Key Terms. Concept of Materials Planning. Principles of Deigning a Facility Layout. Functions of Inventory Control. Characteristics of Bad Layout. Key Terms. Benefits of Holding Inventory. Summary.) (Paperback. JIT Methods. Difference between Production Planning and Production Control. Inventory Models. Importance of Production Planning and Control.of Indian Industries . Factors Affecting Inventory. KANBAN Production Information System. Planning and Control. Prerequisite for Developing a Layout of Facilities. Concept of Organizational Behavior. The Just‐in‐Time (JIT) Revolution. Functions of Production. Objectives of Inventory Management. Wiley India) Production and Operations Management by R.
Motivational Techniques. Determinants of Personality. Job Attitude Unit 4 Learning Behaviorism. Vroom’s Expectancy Theory. Pre‐Requisites of an Effective Motivation . Personality. The Process of Motivation Unit 6 Theories of Motivation Maslow’s Hierarchy of Needs. Attribution Theory of Perception. Functions of a Leader. Theory X and Theory Y. Further Readings Unit 3 Foundations of Individual Behavior Introduction. Review questions . Relationship between Personality and Values of an Employee. Characteristics of a Leader. Keywords . Concept of Organization. Challenges Faced by Organizational Behavior. Significance of Motivation . Characteristics of an Organization. Developing Perceptual Skills. Constructivism/ Social Learning. Values. Personality Theories. Types of Leaders. Keywords . Summary . Elements of Perception. Equity Theory . Mass Interviewing Program (1928‐1930). Perception. Significance of Perception. Organization and Individual. Behavior Modification Theory . ERG Theory. Features of Motivation. Review questions . Leaders versus Managers
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. Summary Keywords. Factors Influencing an Individual’s Perception.Herzberg’s Two Factor Theory / Motivation‐Hygiene Theory.Experiments.Further Readings Unit7 Leadership Introduction. Congnitivism. Distortions in Perception. Further Readings Unit5 Motivation Introduction. Levels of Organizational Behavior Unit 2 Significance of Organizational Behavior Managerial Skills Influencing Organizational Behavior. Review questions. The 7‐S Framework of an Organization . Summary . Goal Setting Theory. Perceptual Process. Components of Attitude. Personality. Learning Organization. Factors Affecting Motivation. McClelland’s Theory of Needs. Organization as a System. Bank Wiring Room Study (1931–1932). Cognitive Evaluation Theory . Behavior and Performance. Attitude. Definition of Leadership. Cognitive Dissonance Theory. Concept of Motivation.
Political Strategies. Group Dynamics. Review questions. Sources of Conflict. Team Effectiveness. Summary. Cognitive Levels of Organizational Culture. Process of MBO. Team Culture . Contingency Theories. Group Decision‐Making and Its Techniques Unit 10 Concept of a Team Types of Teams. Keywords . Functions of Organizational Culture. Conflict Management Unit 12 Negotiation‐ An Approach to Conflict Resolution Negotiation Process. Working Conditions. Review questions .Unit 8 Leadership Theories Charismatic Leadership Theory. Outcomes of Conflict. Indicators of Low Morale. Analyzing Organizational Culture. Managing Cultural Diversity Unit 14 Organizational Politics Reasons for Political Behavior. Behavioral Theories. Levels of Conflict .Conflict Process. Relationships between Performance and Conflict. Team Diversity. Keywords . Keywords. Further Readings Unit11 Conflict and Negotiation Introduction. Features of MBO.Other Approaches for Conflict Resolution. Conflict. Classification of Conflict. Organizational Culture. Further Readings Unit9 Group and Team in an Organization Introduction.Negotiation Process. Summary . Characteristics of Conflict. Types of Organizational Culture. Stages of Team Development. Leadership Styles. Difference between a Group and a Team. Group Properties. Management by Objectives (MBO).Review questions . Managing Political Behavior Unit 15 Morale Fundamentals of Building Good Morale. Types of Groups. Trait Theory. Group. Three Views on Conflict. Summary . Need of a Group.Further Readings Unit 13 Organizational Culture and its Management Introduction. Relationship between Morale and Productivity. Determinants of Work
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. Factors Affecting an Employee’s Morale.
Review questions. Dreamtech Press) • Organizational Behaviour: Design. Objectives of Organization Development. Problems of Training. Keywords . Summary. Keywords. Organization Development in Indian Scenario. Keywords. Factors Affecting Organization Development. Writing Objectives
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. Budgeting for Training. Impact of Working Conditions on Employees’ Performance. Keywords. Training and Human Resource Development. Ananda Das Gupta (Ph. Concept of Organization Development. Benefits of Organization Development. Further Readings Reference Book:‐ • Organizational Behavior by Supreet Ahluwalia (Paperback. Summary . Organization support for Training Need Assessment. Definition of Training. Supreet Ahluwalia (Paperback. Dreamtech Press) MP25‐‐‐ Training and Development Unit 1 Training Introduction. Further Readings Unit 16 Organization Development Introduction. Structure and Culture by DR. Beneficiaries of Training. Future Trends in Training. Summary. Managing Effective Organization Development. Types of Training Objectives. Review Questions Unit 5 Training Design
Introduction. D. Developing Training Objectives. Scope of Training Unit 2 Objectives of Training Benefits of Training. Review questions . Training ‐ Role and Relevance. Constraints in the Design. Identifying Objectives. Dreamtech Press) • Organizational Behavior by Kamran Sultan. Considerations while Designing a Training Programme.Conditions. Organization Development Interventions. Training and Development. Organization Development Facilitators. Factors Affecting Training Design. Requirements Analysis. Summary. Significance of Training Needs Analysis Unit 4 The Triggers for Training Methods and Techniques of Training needs assessment. Phases of Organization Development.) (Paperback. Review Questions Unit 3 Analysis of Training Needs Introduction.
Keywords. Training Approaches. Key words. The ‘Competences’ Approach. Techniques and Aids Introduction. The ‘Action Learning’ Approach. The ‘Systems’ Approach. Other factors to facilitate Transfer of training. Summary. Definition of Learning. Principles of Learning. Design Theory. Review Questions Unit 15 Trainers Skills and Styles
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. Keywords. Summary. Summary. Hierarchy of Learning. Nature of Learning. Training Plan. Elements of Programme Design. The ‘Training Process’ or ‘Procedural’ Approach Unit 12 Training Method Classification of Training Methods & Methodologies. Summary. The ‘Problem‐centred’ Approach. Internal and External Training Resources. Theories of Motivation. Training. Facilitation of Transfer. Kolb’s Learning Cycle. Stages in Design a Structure. Designing the Training Programme. Keywords. and Review Questions Unit 7 Learning Introduction. Logistical arrangements.Unit 6 Facilitation of Learning Focus on the Trainee. The ‘Analytical’ Approach. Incorporating Learning Principles. Keywords. Review Questions Unit 13 Implementation of Training Introduction. Identification of Alternative methods of instruction. Summary. Factors Influencing Transfer of. Physical arrangements. Outcomes of Design. Focus on Training. The ‘Educational’ Approach. Focus on Training Design. Implementation of Training Unit 14 Classroom Management Training Policy. Review Questions Unit 9 Training Process Introduction. Considerations while Designing the Training Programme Unit 10 Training Implementation Training Policy. Identification of Evaluation Objectives. Learning Process and its elements Unit 8 Technology of Training Building Effective Instructions. Review Questions Unit 11 Training Methods. The ‘Sitting by Nellie’ or ‘Learning by Exposure’ Approach. Factors Affecting Design and Development of a Training Programme. Conditions of Practice.
Measuring Communication Outcomes. Types of Communication. Key Words. Review Questions Reference Books:‐ • • • Training & Development (Indian Text Edition) by B. Word‐of‐Mouth. Biztantra) Human Resource Management by P. Visual Communication Unit 2 Role of Marketing Communication Changing Marketing Environment. Brand Equity. Personal Selling. Biztantra)
MP26‐‐‐ Advertising and Sales Promotion Unit 1 Marketing Communication Introduction. Competence of Trainer. Select the Communication Channel. Key Words.Introduction. Marketing Communication. Verbal Communication. Identify the Target Audience. Communication Process Model. Determine the Communication Objectives. K. Non‐verbal Communication. Communication Skill Unit 16 Listening Skills Motivating Participants. Janakiram (Paperback. Developing Effective Communication process. Review Questions Unit 4 Promotion Mix Introduction. Advertising. Sales Promotion. Concept of Communication. Summary. Events and Experiences Unit 5 Public Relations Direct Marketing. Key Words. and Sales. Questioning Skills. Design the Communications. Create the Aggregate Marketing Communications Budget Unit 3 Marketing Communication Mix Characteristics of marketing Communication Mix. Summary. Classification of Advertising. Summary. Kleiman (Paperback. Concepts of Advertising. Written Communication. Managing Integrated Marketing Communication. Dreamtech Press) Human Resource Management (Third Edition) by Lawrence S. Gupta (Paperback. Forms of Advertising Unit 7 Advertising Models
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. Factors Affecting Marketing Communication Mix. Body Language and Gestures. Review Questions Unit 6 Introduction to Advertising Introduction. Personal Selling Process.
Monitoring. Hierarchy of Effects Model. Characteristic of Media Advertising. Media Planning Process. Summary. Key Words. Concepts Media Advertising. Thoughts of Advertising Experts . Advertising Rating.Ethics in Advertising. Aspects of Advertising. Communication Model in Advertising. Media Vehicle selection. Advertising Budget Unit 10 Advertising Research Measuring Advertising Effectiveness. Stages and Challenges.AIDA Model. Review Questions Unit 8 Planning Introduction. Legal and Ethical Issues for Indian Ad‐Agencies. Concepts of Internet Advertising Unit 12 Media Strategy Delivering Objectives. Advantages and Limitations of Media Advertising. Target audience strategies. Secondary Demand. Considerations for Advertising Campaign Planning Unit 9 Budgeting Advertising Creativity. Advertising effectiveness. Demand Creation Role of Advertising. Advertising Layout. Concepts of Advertising Planning. Ends‐of‐Chapter Exercises Unit 11 Media for Advertising Introduction. Advertising Agencies. Communication Process. Advertising Approaches. Concepts of Media Planning . Comparative study with different promotion mix. Review Questions Unit 15 Executing Advertising in Business Activities
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. Primary Demand. Allocation of media budget . Types of Media Planning . Copywriting. Components of Advertising Industry. Summary. Key Words. Summary. Laivdge‐ Stenier Model. Key Terms. Criticism against Advertising. Review Questions Unit 14 Advertising Industry and Demand Creation Introduction. Key Words. Summary. Types of Media for Advertising. Evaluation of Media Planning Unit 13 Media Buying Media Tactics.
Contributions of W. Key Words. Summary. Characteristics of Customer Behavior . Lies & Advertising: The Art Of Account Planning by JON STEEL (Paperback. Benefits of TQM Unit 2 Quality Movement in India Contributions of Quality Gurus. Summary.) P. The TQM System. tenth edition by WILLIAM L. THOMAS E. Process Capability. Basic Tenets of TQM. Definition of Control Chart. Customer Focus in Quality Management. Edwards Deming. Advertising and Channel Design Decisions. Dimensions of Product and Service Quality. Bhawna Mehra (Paperback. A Shift to Quality. Contribution of Joseph M Juran. Advertising and Customer Behavior. Starting the Control Charts. Total Quality Management. The Quality Hierarchy. Wiley India) Sales Management: Concepts And Cases. Process Capability Analysis. Review Questions Unit 4 Statistical Process Control and Process Capability Introduction. Chopra. Chance of Making an Error. Contribution of Masaki Imai. Some Control Chart Patterns. K. Commonly Used Control Charts for Variables. CRON. Wiley India)
MP27‐‐‐ Quality Management Unit 1 Introduction to Quality Management Introduction. Control Charts for Variables. Factors Influencing Customer Behavior. (Dr. Corporate Advertising. Objectives of the Control Charts Unit 5 Control Charts for Variables: Frequency of Sampling Control Limits. Network Marketing Advertising.Introduction. Motivation analysis and Value Proposition Unit 16 Advertising and Direct Marketing Advertising and Sales Promotions. Dreamtech press) Truth. Fundamental factors affecting Quality‐(9 M’s). Concept of Quality Circle Unit 3 Leadership Strategic Quality Planning. Contribution of Philip B Crosby. Key Words. Methods of Calculating Process Capability Unit 6 Comparison of X and R chart with P chart
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. Relationship between Advertising and Customer Behavior. and The Three C’s of TQM. Review Questions Reference Book:‐ • • • Marketing Management by Prof. Industrial Advertising. Advertising and Event Management. DECARLO (Paperback. Elements of JIT. Concept of Quality Management.
Quality Council. Quality and Reliability. Summary. Quality Function Deployment (QFD). Types of Benchmarking. Review Questions Unit 9 Definition of Business Process Reengineering Introduction. Requirement of Reengineering Unit 10 Principles of Reengineering BPR project at Ford Motor Company. Benchmarking. Summary. Taguchiís Off‐Line Approach to Quality. Quality Audit Unit 16 Implementation TQM Culture. TQM and Predictive Maintenance (TPM). Control Charts for Defects. ISO 9000 Standards. ISO 9004:2000. Summary. Design of Experiments Unit 14 Tool Kit for TQM Tools for Process Management (Problem Solving). The Essence of Reengineering Unit 11 The Three R’s of Reengineering Quality and Reengineering. Review Questions Unit 15 Quality Standard Introduction to ISO. Review Questions Reference Books:‐
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. Process of QFD. Benefits of ISO 9000 series. Definition of Reengineering. Summary. Summary. Maintenance and Reliability. Methods for CBM (Condition‐Based Maintenance) for Monitoring Quality in the Process. Key Words. Role of Information Technology in Quality Management. Review Questions Unit 12 Quality Management Tools Introduction. Benefits of QFD Unit 13 The House of Quality (HOQ) QFD Methodology. Choice of Equipment for CBM Unit 8 Maintenance Control System for Planned Maintenance. Key Words. Key Words. Objectives of QFD. Seven Old Statistical tools. Review Questions Unit 7 TQM Maintenance Introduction. Taguchiís Approach. TQM and Total Safety Systems (TSS). Key Words. Employee Involvement. Key Words. Introduction of Quality Function Deployment (QFD). Business Process Reengineering. Definition of Benchmarking.
John Bicheno (Paperback. Industrial Reconstruction Bank of India (IRBI) Unit 3 Other Financial Institutions I State Finance Corporations (SFCs). Biztantra) Management Guide to Quality and Productivity (Second Edition) by Mr. National Bank for Agriculture and Rural Development. Ton Van Der Wiele. Interest Rates. Financial Institutions. Jos Van Iwaarden (Paperback. Financial Services Offered by Corporation Unit 11Other Financial Institutions III
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. Area of Specialization of AFC. Rajaram (Ph. Review Questions Unit 10 Other Financial Institutions II Introduction.) & Mr. Principal Activities. Industrial Development Bank of India. Key Words. (AFC) Introduction. Classification of Financial System. Industrial Finance Corporation of India. Small Industries Development Bank of India Unit 4 Export Import Bank of India Unit 5 Small and Medium Enterprises Finance Unit 6 Agri Finance Unit 7 Film Finance Unit 8 Financial Institutions in Agriculture Sector Introduction. Wiley India)
MP28‐‐‐ Management of Financial Institutions Unit 1 Introduction to Financial Markets Introduction. Summary. Types of Refinance Facilities.• • •
Total Quality Management by S. Key Words. Shipping Credit and Investment Company of India. Summary. R. Development of Financial Systems. Investment Credit Refinance Unit 9 Agricultural Finance Consultancy Ltd. Small Scale Industries Development Corporations (SSIDCS). D. Sivakumar (Paperback. Review Questions Unit 2 Financial Institutions in Industrial Sector Introduction. Power Finance Corporation (PFC). Biztantra) Managing Quality. D. State Industries Development Corporations.) & M. Production Credits. Land Development Banks. Gopalan (Ph. Dale. fifth edition by Barrie G.
IMF Facilities. Key Words. Women Enterprise Development Schemes (WEDS). Review Questions Unit 13 Micro Finance Introduction. Keywords. Summary. Review Questions Unit 14 Financial Intermediaries I Introduction. NIDHIS. Review Questions Unit 12 Area Specific Financial Institutions Introduction. Hire Purchase Finance Companies.) (Paperback. Key Words. Concept of Risk. Mutual Funds. Summary. Key Words. Equipment Leasing Finance Companies. Review Questions Unit 15 Financial Intermediaries II Post Offices. Meena Goel (Ph. Equipment Finance. Summary. Working Capital Term Loan. Summary. National Cooperative Development Corporation(NCDC)National Housing Bank (NHB). Dash (Ph. Housing and Urban Development Corporation (HUDCO). Biztantra) Financial Management by Anil Kr. Keywords. North East Equity Fund (NEEF). Chit Funds. Postal Life Insurance.P.Introduction. Review Questions Unit 16 International Monetary Fund (IMF) Concept of IMF. Types of Risk. Micro Finance Scheme. Housing Development Finance Corporation (HDFC). Summary. D. MFIs and Legal Reforms. Review Questions Unit 2 Industry Analysis
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. Review Questions Reference Books:‐ • • • Financial Wisdom: Finance for Non Finance Executives by A. Dreamtech Press) Strategic Financial Management by Dr. Micro Finance Institutions in India. Non‐Banking Financial Intermediaries. Project Finance Scheme. Key Words. Risk in a Traditional Sense. North Eastern Development Finance Corporation Ltd. Summary. Refinance Assistance from NHB. D. Provident/Pension Funds. LIC and GIC. Dhagat (Paperback.) (Paperback. Summary. Key Words. the International Bank for Reconstruction and Development. Special Drawing Rights. Jute Enterprises Development Schemes (JEDS). Biztantra)
MP29‐‐‐ Security Analysis and Portfolio Management Unit 1 Risk Management Introduction. Unit Trust of India and other Mutual Funds. Scheme for North East Handloom and Handicrafts (SNEHH).
Alpha and Beta Coefficient. Capital Structure and Business Value. Value of Share and Company. Review Questions Unit 7 Valuation of Shares & Business I Introduction. Investment Strategies. Dow Jone's Industrial Average (DJIA). Assumptions. Capital Market Line (CML). Operating Profit Multiple. Return on Investment. Summary. Management of Risk. Key Words. Assumptions of Model. Economic Analysis. Bar Charting.Introduction. Key Words. Key Words. Separation Theorem. Single Asset. Review Questions Unit 6 Technical Analysis Introduction. Asset Based Valuation. Government Policy with Regard to Industry. Debt Equity Ratio. Line Charting. Raw Material and Inputs. Methods of Valuation. Operating Free Cash Flow Multiple. Industry Characteristics. Dow Theory's Defects. Types of Companies and Stocks. The Arbitrage Pricing Model. Key Words. Benefits of CAPM. Indifference Curves and Attitudes to Risk. Models of Valuation. Risk and Required Return. Two Assets. Concept of CAPM. Review Questions Unit 3 Investment Risk and Return Introduction. Keywords. Summary. Labour and other Industrial Problems. Technical Analysis and Fundamental Analysis‐Distinction. Benefits of Diversification. Matrix Approach in Investment Decisions. Summary. Multiple. Earnings Per Share. Capacity Installed and Utilized. Limitations of CAPM. Efficient Frontier. Return and Risk on Assets and their Portfolios. Three assets. Book Value. Summary. Demand and Market. Risk‐return Relationship. Trend. Summary. Summary. Review Questions Unit 4 Capital Asset Pricing Model and Modern Portfolio Theory Introduction. Key Words. Market Portfolio. Dow Theory. Operating Multiple. Product Line. Portfolio Diversification and Risk. Assumptions of CAPM. Beta Factor of a Market Portfolio. Markowitz Mean‐ Variance Model. Valuation Relative to Industry Averages. Review Questions Unit 5 Fundamental Analysis Introduction. Concept of Certainty Equivalent. Review Questions Unit 9 Efficient Market Hypothesis
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. Fundamental Analysis. Utility Function and Risk Taking. Revenue of Sales Multiple. Review Questions Unit 8 Valuation of Shares & Business II Valuation Based on Company's Fundamentals. Summary. Price/Book Value Multiple. Chartism. Difficulties in Valuation. Key Words. Industry Analysis. Price/Earnings Ratio.
Review Questions Unit 10 Bond Markets and Valuation Introduction. Modern Portfolio Theory (MPT). Critique of EMH. Professional Investment Management. Summary. Factors Affecting the Pricing of Options 183.Introduction. Key Words. Assumptions. Types of Risk in Debt. Commodities Futures Market. Key Words. Evolution of Commodity Exchange. Risk and Beta. Applications of Portfolio Management. Yield. Put Option. Call Option. Concept of VAR. Features of Debt Instruments. Risk‐Management Through Derivatives. Summary. Advantages and Disadvantages of Options. Key Words. Review Questions Unit 14 Value at Risk Introduction. Methods of Calculating. Market Participants. Options. Investment Strategy. Key Words. Risk vs. Objectives of Investors. Converting One Time Period to Another. Impact of Debt Market on Economy. Arbitragers. Types of Risks. Review Questions Unit 15 Portfolio Management Introduction. List of Commodities. Summary. Equity (Derivative Markets). Choosing a Fund. Types of Mutual Funds. Debt/Bond Valuation. MPT and Dominance Concept. Random Walk Theory. Global Exchanges. Forward Contract. Roles of Commodity Exchange. Types of Debt Instruments. Key Words. Speculators. Advantages And Disadvantages of VAR. Bond Markets in India. Features of Options. Sinking Fund. The Regulator And Regulations. Summary. Forms of EMH. Commodity Exchange. Mutual Fund Performance. Review Questions
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. Key Words. Review Questions Unit 13 Commodity Market Introduction. Hedgers. Realized Yield to Maturity. Types of Futures Contract. Summary. Types of Tests. Tax aspects of Mutual Funds. Reward. Portfolio Construction. Markets in India. Price‐yield Relationship. Relationship between Bond Price and Time. Assumption of Random Walk Theory. Growth of Mutual Funds. CAPM and SML. Random Walk and Efficient Market Theory. Futures Contract. Summary. Swaps. Portfolio Management. Indian Commodity Exchanges. Important Features of Futures Contract. Mutual Fund Industry: An Introduction. Objective & Scope. Investment in Mutual Funds. Protective Covenants. Concept of Derivatives. Diversification Process. Review Questions Unit 11 Derivatives Introduction. Bond Pricing. Revision and Evaluation. Efficient Market Hypothesis. Summary. Key Words. Applying a VAR Method to a Single Stock. Collateral. Commodity vs. Review Questions Unit 12 Mutual Funds Introduction.
Internet Search. Revenue Model. Changes Brought by E‐Commerce. william n. Issues of Concern. Organizational Development. FTP. Summary. Gruber. Business to Business (B2B) Business Model. Review Questions Unit 7 Impact of Internet on Business Strategy • •
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. Hypertext Transfer Protocol (HTTP). Telnet. Market Opportunity. Biztantra) Modern portfolio theory and investment analysis. Review Questions Unit 6 E‐Commerce Business Models II Business to Customer (B2C) Business Model. martin j. Elton. Review Questions Reference Books:‐ Security Analysis and Portfolio Management by Suyash N Bhatt (Ph. Summary. Electronic Data Interchange (EDI). Jensen's Model . Jenson's Measure. Definition and Scope of E‐Commerce.Unit 16 Portfolio Performance Measurement Introduction. Basis for Cut off Rate. Review Questions Unit 3 Technology Structure for E‐Commerce Introduction. Supply Chain Management. Publishing. Key Words. Key words. 9th ed by charles p. Review Questions Unit 4 File Transfer Protocol (FTP) Introduction. Key words. Internet Protocols. E‐Commerce Scenarios. Jones (Paperback. Key Words. Sharpe's Model. Review Questions Unit 2 Different Types of E‐Commerce Introduction. Summary. Internet Applications in E‐Commerce. D. Competitive Environment. World Wide Web (WWW). Optimal Portfolio of Sharpe.) (Paperback. Goetzmann (paperback. 8th edition by edwin j. Value Proposition. wiley india) • Investments: analysis and management. Review Questions Unit 5 E‐Commerce Business Models I Introduction. Key words. Summary. Market Strategy. Key words. Wiley India) MP30‐‐‐ E‐Commerce Unit 1 Introduction to E‐Commerce Introduction. Treynor's Measure. Business Models of E‐Commerce. Key words. Summary. WHOIS. stephen j. Servicing. Retailing. Summary. Brown. Summary.
Market Entry Strategies. Review Questions Unit 9 Marketing Concepts in E‐Commerce I Introduction. Key words. Targeting. Security Threats. Basic Ethical Concepts Related with E‐Commerce. Key words. Review Questions Unit 11 Internet Marketing Technologies Introduction. Key words. Industry Structure. Review Questions Unit 14 Political Issues in E‐Commerce Unit 15 Social Issues in E‐Commerce Introduction. Summary. Key words. Summary. Customer Relationship Management. Intellectual Property Rights. Key words. Review Questions Unit 7 Business Policies and Public Laws Unit 8 E‐commerce Payment System Introduction. E‐Commerce Security Environment. Review Questions Unit 12Pricing Strategies Introduction. Public safety and Welfare. Biztantra)
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. Business Strategy. Review Questions Unit 16 Other Issues in E‐ Commerce Reference Books:‐ • E‐Business and Commerce Strategic Thinking and Practice by Brahm Canzer (Paperback. Organization Value Webs. B2B and B2C E‐Commerce Marketing. Summary. Electronic Billing and Payment. Internet Audience and Consumer Behavior. Organization Value Chains. Review Questions Unit 13 Ethical Issues in E‐Commerce Introduction. Summary. Rights of Privacy and Information. and Process. Technology Solution. Summary. and Positioning. Review Questions Unit 6 Online Security and Payment System Introduction. Key words. Summary. Summary. Managing Channel Conflict.Introduction. Industry Value Chains. Governance. Summary. Segmenting. Core Marketing Concepts. Key words. Review Questions Unit 10 Marketing Concepts in E‐Commerce II Product and Brand. Key words. Structure. Key words. Summary.
Relational Data Model. Key words. Review Questions Unit 5 Management of Data Resources Introduction.• •
E‐Commerce. Wiley India) Essentials Of E‐Commerce Technology by Rajaraman (Paperback. Strategic MIS. Tharam Dillon. Designing Database. Review Questions Unit 9 System Analysis and Design I
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. Key words. Competitive Advantages with MIS. Elizabeth Chang (Paperback. Raymond Lee. Summary. Summary. Key words. Review Questions Unit 8 Decision Support Systems‐ II Tools and Technologies used in DSS. Hierarchical Data Model. Summary. Review Questions Unit 2 Introduction of Management Information System‐ II Characteristics of MIS. Key words. Nature and Scope of MIS. Understanding DSS. Key words. Review Questions Unit 4 Strategic Role of MIS Introduction. Decision Support System. Functions of MIS. Types of Decision Support Systems. Summary. Information Processing. Key words. Summary. Key words. Review Questions Unit 3 Structure of MIS Introduction. Business Process Re‐Engineering (BPR). DSS and Outsourcing. Data Mining. Review Questions Unit 6 Hierarchical Data Model Introduction. Summary. Management Information System (MIS). Physical Components. Fundamentals And Applications by Henry Chan. Key words. Review Questions Unit 7 Decision Support Systems‐ I Introduction. Management Activities at Various Levels. Data Warehousing. PHI)
MP31‐‐‐ Enterprise Resource Planning Unit 1 Introduction of Management Information System‐ I Introduction. Enterprise Resource Planning (ERP). Network Data Model. Summary. Summary.
ERP Product Evaluation. Review Questions. Review Questions Unit 10 System Analysis and Design I System Development Life Cycle (SDLC) Unit 11 Developing MIS Introduction. Concept of System Analysis. ERP Implementation. Key words. Concept of Rapid Application Development. Summary. Key words. Summary. Biztantra) Enterprise Resource Planning. Summary. Review Questions Unit 16 Developing an Effective ERP System Reference Books:‐ Management Information Systems by Shubhalakshmi Joshi. Key words. Role of ERP in achieving Organizational Objectives. Alexis Leon (Paperback. System Analyst: Meaning and Roles. Tata Mac Graw‐Hill) Enterprise Resource Planning. Review Questions Unit 12 Knowledge Management and Systems Introduction. Key words. Transactional Processing. Key words. ERP in Customer Centric Organizations. Summary Unit 15 ERP and CRM‐ II Strategy of Organization and ERP. Review Questions Unit 14 ERP and CRM‐ I Introduction. Summary. Enterprise Resource Planning (ERP) Systems.Introduction. Benefits of ERP. Summary. Role of ERP in New Product Development. Pearson Education) MP32‐‐‐Presentation/seminar MP33‐‐‐Project Course Work
• • •
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. Summary. Knowledge Support System. Mary Sumner (Paperback. Smita Vaze (Paperback. Key words. Enterprise Management System. Review Questions Unit 13 Introduction to ERP Introduction. ERP Models and Modules.