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Submitted in partial fulfillment of Masters of Business Administration (Full Tim e) To Rajasthan Technical University, Kota Under the Supervision of Mr. Gopal Agarwal (Sales Manager) M/s K.P. Automotives P. Ltd., Jaipur Submitted By VIPIN JAIN (Masters of Business Administration-II) Maharishi Arvind Institute of Engineerin g and Technology 2006-08 Jaipur
CONTENTS 1. 2. 3. 4. 5. PREFACE CERTIFICATE ACKNOWLEDGEMENT AN OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY IN TRODUCTION OF MARUTI SUZUKI INDIA LIMITED • • • • 4 5 6 7 8 9 Profile Manufacturing Research Facilities REARVIEW SWOT OF MARUTI SUZUKI INDIA LIMITED SUBSIDARIES COMPANY OF MARUTI SUZIK I INDIA LIMITED STORY OF MARUTI SX4 INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED’S CAR COMPARISION OF ALL SEGMENT CARS ON THE BASIS OF: • • • • • Features Safety Engine Econ omy Performance
10 11 SEGMENT WISE SHARE MARUTI SUZUKI INDIA LIMITED’S SUMMARY • • • • • Board of Directors Summar ized Balance Sheet and Profit & Loss Account Balance Sheet Profit & Loss Account Cash Flow Statement 12 13 14 15 16 RESEARCH METHODOLOGY QUESTIONNARIES FINDINGS AND RECOMMENDATIONS REFERENCES BIBL OGRAPHY
These real life situations are en tirely different from the simulation exercise enacted in an artificial environme nt in side of classroom. The methods and techniques of production and undergoing continuous improvement. is known not only in profess ional . world class Consumer Vehicles Manufacture. while the scope of bu siness is expanding with ever widening opportunities within and outside the coun try. On the other hand. as a summer trainee. 2007. Progress is the continuous process. Which is among the INDIA’S Most seller. It exactly in this context that I was privileged enough to join Maruti Suzuki In dia Limited on 1st May. the means of transport and communication are now characterized by quality of services unknown before. AT the same time. which are produced and made available people today are many times. a fee l of the corporate happening and work culture.1) PREFACE “Learning Categories you & Practicing on that learning specializes you”. market condit9ions are also subject to periodic changes in customers in ter ms of its organizational diversities as well as different dimensions of trade an d commerce. We can not stop at certain destination and declare that target has achieved. And it is precisely because of this reason that this su mmer training is bridge between the institute and the organization. The variety of goods and services. size and complexity. The summer training program is designed to give the manager of the future. Summer train ing program made me to understand how theoretical knowledge will be applied in p ractical field. With the advancement of science and technology in the modern world business orga nization have been subject to changes in different ways with respect to their nu mber. It is relative and absolute. more than what it was earlier.
pertaining to find out the market potentials and product promotions of Maruti Suzuki India Limited.. Jaipur. I have collected all the relevant information through survey. During this project I was out of market survey too…. Automotive P. Sales and s ervice department. Ltd. In other word I used all primary and secondary data. But alto in enlightened and progressive approach towards employee we lfare and betterment of society.P. which I believe will help me. The experience that I got over the past two month has certainly provided me with an orientation. I am thankful to all the people who helped me during the training period and in the participation of my report. by understanding their actual ne ed and incorporating their views in making the vehicles up to their expectations . shoulder any assignment successfu lly in future.management. In rapidly changing market scenario it is extremely necessary for a company to s ee that their product provide complete satisfaction to their customers. by fulfi lling their needs. . and through them to develop a COMPETITIVE STRATEGY which coul d help the company to improve their share in the Consumer Vehicles in all segmen t and could serve the customer in a better way. at K. which were available in Mau rti Suzuki India Limited’s dealer.
I wish to express my heartiest gratitude to Mr. for providing me an opportunity to undergo summer training in the organizat ion. Om Kasera Sir and all the f aculty members of the department of business administration. I am deeply indebted to the management of M/s K. Mrs. Dealer Sales Manager for giving me the opportunity of being associated with the India’s largest car selling company and to do the project “Market analysis of all segment of car and New launches” I am very sincerely thankful to Mr. I Would like to express my heartfelt gratitude to Mr. MAHARISHI ARVIND IN STITUTE OF ENGINEERING AND TECHNOLOGY.P. Ltd. I also want to take the opportunity to thanks all gentlemen who have directly or indirectly helped me during the project work. I would like to pay my special regards to my respect parents for thei r encouragement and full support for completing this project work. Mr.Automotives P. Shikha Sharma. Deal er Accounts n Finances Manager for his marvelous verbal support that influenced me in completion of this project. Sanjay Parashar. Bharat Par ashar. Gopal Agarwal. Gajadhar Somani. Mr. Lastly. VIPIN JAIN (MAIET) . Jaipur for their co-operation and guidanc e.ACKNOWLEDGMENT Doing a project work of this nature is an arduous task in itself. Lavina Khilnani. Mrs. I was fortunat e enough to get support from a large number of persons to whom I shall always re main grateful.
AN OVERVIEW ON INDIAN AUTOMOBILE INDUSTRY .
an extension of the human body that provides us faster. vehicular technology. in t he form of improvement through technological research. T his section keeps you updated on the latest and the most interesting surveys and researches conducted in the field of automobiles. These wheeled machines affect our lives i n ways more than one. alternative medicine and so on. likes and dis likes of those who use these vehicles. Behind this betterment go the efforts of those in the industry. What actually lie behind this betterment of the automobiles are the opinions. and help you draw the right c onclusion 2004-05 . requirements. or rising moto r accidents and causes.Automobiles have become an indispensable part of our lives. cheaper and more convenient mobility every p assing day. be i t about the pollution caused due to vehicle population in cities. Numerous surveys and research are conducted throughout the world every now and then to reveal one or the other aspect of automobiles..
The automobile industry grew at a com pound annual growth rate (CAGR) of 22 per cent between 1992 and 1997. 2004. easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicle s and a strong growth of the Indian automobile industry. Automobile Dealers Network in India Network in India In terms of Car dealer networks and authorized service stations.000 crore in 2002-03 . It is likely that the production of such vehicles will exceed 10 million in th e next couple of years. the automotive industry s turnover. shows high growth obta ined since 2001. .1 per cent.3 million in 2003-04 .518 crore in 2002-03. Dealers offer varying kind of discount of finances who in tern pass it on to t he customers in the form of reduced interest rates. the growth rate in 2003-04 was 15. 50.000 crore ( USD 22. Maruti leads th e pack with Dealer networks and workshops across the country. With inves tment exceeding Rs.a-half times the export figure for 2001-02. Including turnover of the auto-component sector.00. The industry has adopted the global standards and this w as manifested in the increasing exports of the sector. 74 billion) in 200304. the turnover of the automobile industry exceed ed Rs. is estimated to have exceeded Rs.02 in automobile production continuing in the first three quart ers of the 2004-05. which was above Rs.99 to 7. The production of total vehicles increased from 4.Following India s growing openness. Government has liberalized the norms for foreign investment and import of techno logy and that appears to have benefited the automobile sector. 84. the arrival of new and existing models. The other leading automobile manufactures are also trying to cope up and are opening their service stations and dealer workshops in all the metros and major cities of the country . Annual growth was 16. such exports registered robust growth rates of well over 50 per cent in 2002-03 and 2003-04 each to exceed two and. 59. After a temporary slump d uring 1998. • The data obtained from ministry of commerce and industry.0 per cent in April-December.2 million in 1998.000 crore.99 and 1999-00.1.
The risk of an increase in the i nterest rates. the fastest growth in volumes has come from commerc ial vehicles as against passenger cars.640 crore (US$ 6.THE KEY FACTOR BEHIND THIS UPSWING Sales incentives. introduction of new models as well as variants coupled with easy availability of low cost finance with comf ortable repayment options continued to drive demand and sales of automobiles dur ing the first two quarters of the current year. two-wheeler output continues to dominate the volume st atistics of the sector.2 times increase in pas senger cars. In 2003-04. Opposing the belief that the growth in automobile industry has catered on ly to the top income-stratum of society. . there were 7 two-wheelers produced.30. The auto component sector has also posted significant growth of 20 per ce nt in 2003-04. there is a potential for higher growth due to outsourcing activities b y global automobiles giants. and increase in t he costs of inputs such as steel are the key concerns for the players in the ind ustry. to achieve a sales turnover of Rs. this sector has emerged as another sunrise s ector. Growth of exports of 32. for every passenger car turned out by the se ctor. the impact of delayed monsoons on rural demand. Further.8 times compared to the 2.8 % in the firs t three quarters of 2004-05. output of c ommercial vehicles has grown 2.7 billion). Today. Furthermore. Between 1998-99 and 2003-04.
Toyo ta Kirloskar Motors Yamaha Motor Bajaj Auto Chevrolet Eicher Motors Ford Motors Hero Motors Hyundai Motors LML India Mercedes Benz Porsche Royal Enfield Skoda A uto India Tata Motors TVS Suzuki Smart Motors . Lamborghini Maruti Udyo g Ltd. Nissan Motors Rolls-Royce Motor Scooters India Ltd Swaraj Mazda Ltd. San Motors Suzuki Motors Terex Vectra Volvo Audi AG BMW DC Designs Force Motor Hero Honda Honda Motor Co.MAJOR PLAYERS IN INDIAN AUTOMOBILE MARKET Ashok Leyland BEML Daewoo Motors Fiat India Pvt Ltd General Motors Hindustan Motors Kinetic Engineering Mahindra Mitsu bishi Motors Reva Electric Co.
PRODUCTION CAR PRODUCTION TREND Category Passenger Cars Utility Vehicles MPVs Grand Total 2 00102 200203 200304 2004-05 2005-06 500301 557410 782562 960487 1045881 105667 114479 146325 182018 63751 51441 6067 3 67371 196371 66661 669719 723330 989560 1209876 1308913 1200000 1000000 800000 600000 400000 200000 2001-02 2002-03 2003-04 2004-05 2005 -06 0 Passenger Cars Utility Vehicles MPVs .
Manufacturers Manufacturers Japanese OEM Maruti Udyog Ltd. Tatra Trucks India Ltd.098 30. 2005-06 (AprMar) In Nos. Ford India Pvt. Ltd.687 26.975 41. Fiat I ndia Pvt. Production of 4-Wheelers 2005-06 (AprMar) In Nos. Ltd.379 Korean OEM Hyundai Motor India Ltd. Mahindra & Mahindra Ltd. 9.458 719.601 65.097 44.085 35. American OEM General Motors India Pvt.946 670.728 24.361 11. Swaraj Mazda Ltd. Daiml er Chrysler India Pvt. It accounts for 6 0% of the domestic market. Ashok Leyland Ltd. Eicher Motors Ltd. Ltd.780 1. Total European OEM Skoda Auto India Pvt. Ltd.767 1. 44 9. Toyota Kirloskar Motor Pvt.004 125 671 572. Hindustan Motors Ltd. Force Motors Ltd.440 Total 13.347 Total India is the second-biggest market for small cars after Japan. Ltd. Volvo India Pvt.633 260. .946 57.878 128. Total Indian OEM Tata Motors Ltd. Ltd.Total market share of world automobile market. Honda Siel Cars India Ltd.348 15. Ltd.
everybody wanting to be here .• • • India represents one of the largest two-wheeler markets in the world. Passenger vehicles sales c rossed the mark of 1 million in 2004-05.crossed the one-million mark to touch 1. As per the research of RNCOS. Study says that by 2010 India will take over Germany in sales volumes and Japan by 20 12.000 vehicles. 2/3rd of auto compon ent production is consumed directly by OEMs. The country has now come to be recognized as a potential emerging auto marke t. growth rate of 20%. the auto sector has turned as a sourcing base f or the global auto majors. Indians will buy every sixth car produced in the world. Foreign players are adding to their investments in Indian auto industry.4 million units a year. reduction of tariffs on imports and few others are the components of its booming auto mark et. Automobile industry expert predicts tha t by 2050 every sixth car in the world will be for Indians. the Indian autom obile component industry is estimated to triple from USD 63 billion to USD 190 b illion within a span of six years by 2012. in the financial year end in 2005. For the first time. Snippets • • • • • India is being recognized as potential emerging auto market. the total sales of pass enger vehicles . . Apart f rom serving the domestic market. And by 2050. Facts & Figures It seems that India has finally arrived in the big league of Asi an car markets. India became the fastest growing car market i n the world in 2004. India is the two-wheeler capital of As ia with an average of 27 two-wheelers per thousand people. The perception of foreign investors has changed. presence of internation al automakers. relaxation of foreign exchange and equity regulations. Steady and impressive annual gowth rate. with an es timated size of 5. compared to China s 8 two-wheelers per thousand people. with exports of 166. utility vehicles and multi-utility vehicles .cars. The auto component market is also in its full swing. one of the leading industry firm.06 million.
this automobile industry.1200000 1000000 800000 600000 400000 200000 0 2001-02 2002-03 2003-04 2004-05 Pa ssenger Cars Utility Vehicles MPVs Grand Total Sales CAR SALES TREND Category Passenger Cars Utility Vehicles MPVs Grand Total 2001-0 2 509088 104253 61775 675116 2002-03 541491 113620 52087 707198 2003-04 696153 1 46388 59555 902096 2004-05 820179 176360 65033 1061572 2005-06 882094 194577 663 66 1143037 Indian Automobile Industry Estimation Estimated turnover USD 12 is the vastness of Indian dustry to touch USD 13000 ally. billlion.24 to .5% annu every Re 1 spent. plus components revenue USD 3 billion. the auto sector returns Rs. Industry analysts predict this in million mark by 2010. a cumulative growth of 9. 2. It is said that for the Indian economy.
have grown at 25% a year between 2000 to 2 005. Maruti Udyog Ltd. Exports of auto components. Today. The two-wheeler segment will clock 11.2 per cent. Hero Honda is the leading 2wheelers manufacturer. Auto Export . whose manufacturing costs are 3 0-40 per cent lower than in the West.5% rise by 2007. In dia is the the 2nd largest tractor and 5th largest Automobile History commercial vehicle manufacturer in the world On the cost front. Commercial vehicle to grow by 5. The passenger car and motorcycle segment in Indian auto m arket is growing by 8-9 per cent. OEMs eyeing India in a big way to source products and components at significant discounts to home market. Passen ger vehicle exports have grown over five times and twowheeler exports have reach ed more than double. OEMs are active in the booming passenge r car market in India.The first auto vehicle rolled out in India at the end of 19th century. Industry Investment On the revenue side. Industry Growth India is the 11th largest Passenger Cars producing countries in the world and 4t h largest in Heavy Trucks. is the Vehicle Production leading 4 -wheelers manufacturer.
• • • • .70. The automotive industry crossed a landmark w ith total vehicle production of 10 million units.629 units in 2004-05. Indian Auto Market Growth for the year 2005-06 • The domestic automobile industry sales grew 12.82.224 units as against 18.104.22.168 per ce nt Car exports stood at 1.20. According to the Society of In dian Automobile Manufacturers (SIAM). 179 units in 2004-05.670 units in 200405. car sales was 8. The growth of domestic passenger car market was 7.193 units against 1.094 units against 8. India may got the first position due to emerging and fast growing Economy.8 per cent at 89.60.Ranks among the top 7 country using automobiles in unit Rank 2006 2005 2004 2003 1 2 3 China India China Thailand India China Thailand USA Vietnam India China Thailand USA Indonesia Vietnam India Thailand Vietnam USA Russia Korea 4 5 6 Vietnam USA Russia Indonesia Indonesia Korea 7 Korea And by the end of 2008-09.
1 per cent with 3.50. 17.56.753 units in 2004-0 5. Motorcycles had the upward march. 2005.765 units in 2004-05.4 per cent at 1.6 83 units against 3.6 per cent with 70.43.428 units in 2004-05.15.159 units against 9. fall at 9. Medium and heavy commercial vehicles managed a growth of 4.417 units against 49.317 units a gainst 22.214.171.124 per cent against 23 per cent growth in the year ended M arch 31.924 units in 2004-05.• The two-wheeler segment. • • • • • . the market grew by 13. Scooter segment grew by 1.64.5 per cent. Light commercial vehicles sales growth was 19.1 per ce nt in domestic market touching 58.430 units in 2004-05.08. 237 units against 1.09. Commercial vehicles segment grew at 10.19.
Exports Automobile Export Numbers 180000 160000 140000 120000 100000 80000 60000 40000 20000 0 2001-02 2002-03 200 3-04 2004-05 2005-06 Passenger Cars Utility Vehicles MPVs Grand Total EXPORTS EXPORTS TRENDS Category Passenger Cars Utility Vehicles MPVs Grand Total 2001-02 49273 3077 815 53165 2002-03 70263 1177 565 72005 2003-04 125320 3049 922 12929 1 2004-05 160670 4505 1227 166402 2005-06 170193 4486 1093 175772 .
INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED .
. 1983. The company entered into collaboration with Suzuki Motor Corporation of Japan to manufacture cars. garners major share of automobile market in India and. It has completely revolutioniz ed the Indian car market and has brought out numerous models to cater to every s ection of society. has an installed capacity of 3. with a capability to produce ab out half a million vehicles.000 units per annum. (MUL) is the first automobile company in the world to be honou red with an ISO 9000:2000 certificate. Start selling the first vehicle from 14 Dec. has been the leade r of the Indian car market for about two decades. Maruti Suzuki India Limited previously known as Maruti Udyog Limited is the prem ier car company in India. I ts manufacturing plant. located some 25 km south of New Delhi in Gurgaon. Maruti Udyog Ltd.50. Maruti Suzuki India Limited. a subsidiary of Suzuki Motor Corporation of Japan.Today. MUL was established in Feb 1981 through an Act of Parl iament..
It was entrusted the task of achieving the following: • • • Modernization of the Indian Automobile Industry. 1983. The Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Co rporation of Japan) in Oct 1982. as a Government company with Suzuki Motor Corporation of Japan holdi ng 26 per cent stake. Production of vehicles in large volumes Production of fuel efficient vehicles. Maruti’s first customer.Maruti Suzuki India Limited (MUL) was established in Feb 1981 through an Act of Parliament. 1983. Harpal Singh. First Customer Mr. Suzuki was an obvious choice bec ause of its unparalled expertise in small cars. The company went into production in a record ti me of 13 months and the first car was rolled out from Maruti Suzuki India Limite d Gurgaon in December. . proudly received the keys of the Maruti 800 car from the Prime Minister Smt. Indira Gandhi on December 14.
From the start. Suzuki Motor Corporation increased its stake on two occasions (26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid 1990s (and to 54% with privatization in 2002). an entry sedan and a SUV. Each of these models was an instant draw with the Indian consumers. over the next decade.000 units per year. there were only two other car companies in India and the total size of the Indian passenger car market was a measly 40. . a mini multipurpose van. including a hatchback.When Maruti began operations in 1983. Maruti caught the imagination of Indian car cus tomers and launched four new models.
.Mission The main objective behind formation of Maruti Suzuki India Limited was to meet t he growing demand of a personal mode of transport caused by the lack of an effic ient public transport system.
At the end of 2005-06.61. Maruti had a market share of about 54 per cent of the Indian pas senger car market. The company sold 5.822 vehicles in 2005-06 including expor ts of 34784 units. 5% 16% 4% M aruti Honda Tata Hundai Toyota other 9% 11% 55% Brands Maruti Alto Maruti Gypsy Maruti Versa Maruti Zen Estilo Maruti Baleno Mar uti Omni Maruti Vitara Maruti Esteem Maruti Swift Maruti Wagon-R . over 6 million (6 0.00.Market Share Market Share Market Share Market Share Till date.000) Maruti cars have rolled out from its manufacturing facilities. Maruti’s cumulative exports are over 4 lakh units.
Haryana.Manufacturing Plant at Gurgaon. production capable to produce lakh unit s. OLD LOGO NEW LOGO .
MODELS OF MARUTI CARS MODEL Maruti 800 • • Maruti 800 STD BS III Maruti 800 AC BS III TYPE Small Omni • • • 5 seater Maruti Omni 8 seater Maruti Omni LPG Maruti Omni Small Maruti Alto • • • Alto Alto Lx Alto Lxi Small Maruti Zen Estilo • • • Maruti Zen Estilo Lx Maruti Zen Estilo Lxi Maruti Zen Estilo Vxi Mid-Size Wagon R • • • • • WagonR WagonR WagonR WagonR WagonR Lx Lxi Vxi Ax Duo Mid-Size Versa • • 5 seater 8 seater ( DX & DX2) Mid-Size .
Maruti Esteem • • • Maruti Esteem Lx Maruti Esteem Lxi Maruti Esteem Vxi Mid-Size Baleno • • Baleno Sedan VXi Baleno Sedan LXi Mid-Size Swift • • • Swift LXi Swift VXi Swift ZXi Mid-Size Maruti Zen Classic Maruti Gypsy • • Hard top Soft top Mid-Size SUV Maruti SX4 • • Maruti SX4 Vxi Maruti SX4 Zxi Mid-Size Grand Vitara SUV .
School N2N Fleet Management Maruti Suzuki Auto Card Auth.True Value Maruti Insurance Maruti Dr.Ser. Stations MGA Maruti Finance OTHER CORE PRODUCTS ARE: True Value Maruti Finance Maruti Insurance N2N Fleet Ma nagement Maruti G Accessories Authorized Services Stations Maruti Driving School Auto Card .
of servi ce station Low approach in Premium Segment Less attention in Diesel Cars Opportunity Now looking for more low priced cars Diesel Engine Cars Threats Tata’s Lakhtakiya Car Moving Trend of Luxury Car .SWOT ANALYSIS Strength: Weakness: Heavy Market Share Variety of Models Economical No.
the parent company of Maruti Udyog. Xtra large The SX4 sedan is the tallest. which ma kes driving comfortable. A ll the company’s three new launches last year – WagonR Duo. but were considering moving to competitors because we did not offe r an A3 segment car of their choice.achieved record success. a bold. the highest in the A3 segment. and a boot space of 505 liters. before being launched in Europe and Japan. will now ch oose the SX4 as the next upgrade option. said “SX4 sedan is just t he right car with which Maruti Udyog can reinforce its presence in the A3 segmen t and enhance its leadership”. The engine also has a high torque of 145Nm @4200 rpm. Maruti Udyog. The SX4 sedan is being launched soon after Maruti Udyog has completed its best year ever (200 6-07) in terms of sales. widest and the longest car in its class . He added: “The large number of customers who bought o ur compact cars 4-5 years ago. SX4 sedan is the second global car. investment milestones and model launches. 1. SX4 Sedan is making its debut in India. powered by the global M-series engine and built on a brand new platform. muscular and fe ature-packed car. The 4-valve. from Suzuki Moto r Corporation. Besides. people who like to own a Marut i Suzuki car. financials. The ground cle arance of SX4 sedan is 190 mm.6 liter engine will produce a maximum power of 1 02 bhp @5500 rpm. Zen Estilo and Swift Die sel --. It is designed to be compliant to Euro 4 and Euro 5 nor ms in future. The M-series represents the future of S uzuki’s engine technology. Jagdish Khattar.Car market leader Maruti Udyog today launched SX4 sedan. Suzuki has developed this engine by picking up the best features o f the engine series used so far in Suzuki vehicles and incorporating them in thi s latest series. Global car with Global Engine The SX4 sedan is fitted with an advanced M series engine. Managing Director & CEO. Speaking at the launch Mr. will now choose the SX4 sedan”. and also Esteem and Baleno customers. . It comes with the widest tyres. after the Swift.
Maruti’s engineers have contributed in making t he car suitable for Indian conditions. An illuminated key insert and vari able instrument illumination are among the other unique features of the SX4 seda n. further enhancing aesthetics of the car. which was forma lly inaugurated in February 2007. In addition. with audio control on the steering wheels. It offers a music system integrated with the da shboard. The SX4 sedan is available in two variants: Vxi and Zxi. the SX4 s edan has got a high rating of 4.Feature packed sedan SX4 sedan is equipped with features that impart aesthetics. . “4” denotes 4-seasons drive. Safety is enhanced through seat belt pre-tensioners and force limiters . Zxi com es with the option of a leather pack comprising leather seats. Interiors have bee n toned to the taste of Indian customers. “X” denotes RelaX. The antenna is embedded in the gl ass. The immobilizer. It also has front and rear side door impact beams. ha s also been installed in the SX4 sedan. In the internal EURO NCAP testing. theater seating in SX4 sedan provi des better visibility. especially in critical areas like suspens ion tuning. In addition. status. Suzuki Motor Corporation and SX4 Sedan The SX4 Sedan is a significant model for Suzuki Motor Corporation as well. The upright. engine tuning and seat comfort. as the company evolves from being the leading mini car maker in the world. Safety The SX edan is fitted with safety features like ABS. auto climate co ntrol system provides comfort and convenience. The SX4 is available in seven vibrant colours. EBD and Dual SRS airbags. ground clearance. a state-of-the-art anti theft device. The “S” in “SX4” stands for Sport. to a complete car maker. leather steering cover and leather door trims. SX4 sedan and Maruti engineers The local ization level of SX4 sedan is 79%. convenience and safety. The SX4 sedan will be manufactured at Maruti Udyog’s state-of-the-art manufacturing facility at Manesar.
Recent Suzuki cars. Model SX4 Vxi SX4 Zxi SX4 Zxi leather City Delhi Delh i Delhi EX-SHOWROOM (Rs) 618000 689000 724000 . T his is a deliberate shift from the staid and straight lines. including the Swift and now the SX4. Price The SX4 Sedan has been priced aggressively as an introductory offer. including entering the World Rally Champ ionship. Alongside the conscious shift in product design. come with a more aggres sive. traditionally seen in Suzuki models. curvy and bold design. It has also embarked on developing “global cars” like Swift and SX4 which. while exuding an international and contemporary feel. are tuned to domestic requ irements of individual markets. Suzuki has ta ken other initiatives in its evolution. The European design influence is clearly evident.
6 km/liter 14.Maruti Alto LXi .BS III Technical Specifications Dimensions & Weights Overall 3495 mm Length Overall 1475 mm Width Overall 1460 m m Height Wheel Base 2360 mm Ground 166 mm Clearance Front Track 1290 mm Rear Tra ck 1290 mm Front 1190 mm Legroom Rear 900 mm Legroom Kerb Weight 740 kg Gross Ve hicle 1165 kg Weight No of Doors 5 door Capacity Seating Capacity Fuel Tank Capa city 5 person 35 liter Fuel Efficiency Mileage (Highway) Mileage (City) Mileage (Overall) 18.3 km/liter 13.5 km/liter Standard Features Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer C up Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Availability Performance Maximum Speed 137 Km/Hour Child Safety Locks .
8 meters (Braking) Engi ne Engine FC engine Type/Model Displaceme 796 cc nt Power 47 PS @ 6200 rpm Torqu e 62 Nm @ 3000 rpm No of 3 cylinder Cylinders Valves per 4 valve Cylender Fuel T ype Petrol Fuel System MPFI Transmission Transmissio Manual n Type Gears/Spee 5 Gears ds Suspensions McPherson Strut with Front torsion type anti-roll Suspensio n bar Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats AM/FM Radio Cassette Player CD Player Sun-Roof Moon-Roof Detailed Features Comfort • Front and rear seat belts • • • • • • Exterior AC with heater Rotary control for AC Tinted glasses Outside rear view mirror (RH S) Remote fuel lid opener Electronic power steering • • • Interior Front Bumper Dynamic Front Grill S mark • • • • • • Fabric seats Moulded carpet Luggage compartment carpet Moulded door trims Cabin lamp Electronic Tripmeter .7 seconds 80kmph-0 35.0-100kmph 21.5 seconds 1/4 Mile 21.
BS III 1.BS III 1.1 SLX III 3495 3675 3827 3565 .New Car Comparison Unit Air Conditioner Power Windows Power Door Locks Power Steering Anti-Braking System Traction Control Air-Bags(Driver | Passenger) Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX .BS Hyundai i10 D-Lite LXi .BS LXi .1 SLX III Hyundai i10 D-Lite | | | | Immobilizer Cup Holders Folding RearSeat Rear Wash Wiper Alloy Wheels Tubeless T yres Central Locking Remote Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Defogger (Rear) Dimensions and Weights Overall Length mm Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX .
BS III 1.1L FIRE Petrol 32-bit microprocesso r 796 1396 1108 1086 .1 131 21 20.1 SLX I II 137 21.7 10. 4-cylinder FC engine System with 1.8 Hyundai i10 D-Lite 5 3 5 5 Hyundai i10 D-Lite 1475 1460 2360 166 1290 1290 Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX .Overall Width mm Overall Height mm Wheel Base mm Ground Clearance mm Front Track mm Rear Track mm Front Headroom mm Front Legroom mm Rear Legroom mm Boot Space liter Gross Vehicle Weight kg Kerb Weight kg Fuel Economy Mileage (Highway km/li ter ) Mileage km/liter (City) Mileage km/liter (Overall) Capacities Seating pers on Capacity Fuel Tank liter Capacity No of Doors Performance Maximu kmph m Speed 0seconds 100kmph 1/4 Mile seconds 100kmph -0 meters (Braking) 80kmph0 meters (B raking) Engine 1665 1620 1595 1485 1440 1550 2400 2373 2380 170 170 165 1400 1415 1400 1380 137 8 1385 955 960 1190 1080 900 820 830 217 260 1165 1395 740 995 990 860 Tata Indi ca V2 Maruti Alto Fiat Palio Stile Xeta GLX .BS Hyundai i10 D-Lite LXi .BS LXi .6 12.1 SLX III 475 SI Multi Point Fuel injection iRDE 1.BS III 1.4 20.7 60.5 51.7 152 17.6 35.1 SLX I II 5 35 5 5 37 5 5 47 5 Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX .8 33 Engine Type/Mo del Displace cc Tata Indica V2 Maruti Alto Fiat Palio Stile Hyundai i10 D-Lite Xeta GLX .5 21.8 34.1 11.BS III 1.BS LXi .1.3 13.9 15.BS III 1.BS LXi .1 SLX III 18.3 11.5 15.6 14.
BS III 1.BS III .6 4 Inline 4 Inline 4 2 2 Iron Iron Petrol Petrol Petrol Electronic multipoint with 32 bit microprocesso r Hyun dai i10 D-Lite Petrol MPFI MPFI Transmission Transmis sion Type Gear Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX .5 9 3 4 In-line 70 72 9.BS LXi .1 SLX I II Manual 5 5 Manual 5 Manual 5 Manual Maruti 800 AC .ment Power PS@rpm Torque Nm@rpm Valve Mechanis m Bore mm Stroke mm Compres sion Ratio No of cylinder Cylinders Cylinder Configur ation Valves per valve Cylender Ignition Type Engine Block Material Block Head Material Fuel Type Fuel System 47@6200 70@4800 62@3000 122@2600 57@5250 92@2750 SOHC 67@5500 99@2800 75 79.
2 km/liter Performance 144 Km/Hour 20.8 seconds 39.1 km/liter Mileage (Overall) 1 4.Technical Specifications Dimensions & Weights Overall Length 3335 mm Overall Width 1440 mm Overall Height 1405 mm Wheel Base 2175 mm Ground Clearance 170 mm Front Legroom 1130 mm Rear L egroom 790 mm Kerb Weight 665 kg Gross Vehicle 1000 kg Weight No of Doors 4 door Capacity Seating Capacity 4 person Fuel Tank Capacity 28 liter Fuel Efficiency Mileage (Highway) 18.7 km/liter Mileage (City) 13.8 meters Standard Features Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer C up Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats AM/FM Radio Availability Maximum Speed 0-100kmph 1/4 Mile 80kmph-0 (Braking) Engine Engine Type/Model Water cooled SOHC (1C2V) Displacement 796 cc Power 38 P S @ 5000 rpm Torque 59 Nm @ 2500 rpm Valve Mechanism SOHC No of Cylinders 3 cyli nder Cylinder Inline Configuration Valves per Cylender 2 valve Fuel Type Petrol Transmission Transmission Type Manual Gears/Speeds 4 Gears Suspensions McPherson strut & coil Front Suspension spring Coil spring with gas filled Rear Suspensio n shock absorbers Steering Rack & pinion Standard Steering Type Power Assisted .5 seconds 42.
Minimum Turning Radius 4.BS III Technical Specifications Standard Features .4 meter Brakes Disc Drum Cassette Player CD Player Sun-Roof Moon-Roof Front Brakes Rear Brakes Tyres Wheels & Tyres 145 / 70 R-12 Safety • • • • • • • Laminated windshield Additional body reinforcements High mount rear stop lamp Co llapsible steering column Front and rear seats belts Head lamp leveling device S ide impact beams Electricals • • • • • • • • Front wipers (2 speed + Intermittent) Cabin light (3 positions) Windshield washe r Airflow controls Clear lens headlamps Clear lens rear combination lamps Haloge n bulbs Air conditioner Maruti Omni 8-Seater .
7 km/liter Performance Engine 4 stroke cycle.1 meter Brakes Disc (Booster Assisted) D rum Brakes Wheels & Tyres 145R 12 LT 6PR (Radial) Steering Type Power Assisted Minimum Turning Radius Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats Front Brakes Rear Brakes Tyres .9 km/liter Mileage (City) 12. Water cooled 796 cc 38 PS @ 5000 rpm 59 Nm @ 3000 rpm 3 cylinder Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer C up Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Availability Engine Type/Model Displacement Power Torque No of Cylinders Cylinder Inline Configuration Valves p er Cylender 2 valve Fuel Type Petrol Transmission Transmission Type Manual Gears/Speeds 4 Gears Suspensions Front Sus pension McPherson Strut Leaf spring with Shock Rear Suspension absorbers Steerin g Recirculating ball and nut Standard 4.Dimensions & Weights Overall Length 3370 mm Overall Width 1410 mm Overall Height 1640 mm Wheel Base 1840 mm Ground Clearance 165 mm Front Track 1205 mm Rear Tra ck 1190 mm Kerb Weight 785 kg No of Doors 5 door Capacity Seating Capacity 8 per son Fuel Tank Capacity 36 liter Fuel Efficiency Mileage (Highway) 17.7 km/liter Mileage (Overall) 13.
AM/FM Radio • Cassette Player CD Player Sun-Roof Moon-Roof Electricals • • • • • 2 speed windshield wiper 3 position cabin light Multi-function levers High mount rear stop lamp Headlamp leveling device Maruti Zen Estilo VXi ABS Technical Specifications Dimensions & Weights Overall Length 3495 mm Overall Width 1495 mm Overall Height 1595 mm Wheel Base 2360 mm Ground 165 mm Clearance Front Track 1295 mm Rear Tra ck 1290 mm Kerb Weight 875 kg Gross Vehicle 1275 kg Weight No of Doors 5 door Ca pacity Seating Capacity 5 person Standard Features Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer C up Holders Availability .
6 meter • • • • • • • • • • • • • Steering Type Power Assisted Minimum Turning Radius Front/Rear Power Windows Power Steering Front Door Pocket Remote Keyless Entry S ystem Internally Adjustable ORVM (Electrical) Air Conditioning Remote Fuel Lid O pener Co-driver Vanity Mirror (Sun Visor) Grip Assistant (3 nos) Co-driver Side Front Door Lock 4 Speakers Centre Console with Cup Holders IP Pocket . 4-Cyl. G as-filled shock Rear Suspension absorbers with three link rigid and isolated tra iling arm Front Suspension Steering Electronic Power Steering (EPS) Standard 4.9 meters (Braking) Engine Engine Type/Model Displacement Power Torque Bore Stroke Compression Ratio No of Cylinde rs Cylinder Configuration Valves per Cylender Fuel Type Fuel System 1.8 meters (Braking) 80kmph-0 35.3 Performance Maximum Speed 148 Km/Hour 0-100kmph 16.7 (Highway) Mileage (City) 12.Fuel Tank Capacity 35 liter Efficiency km/liter km/liter km/liter Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Re mote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog L ights Rear Defroster Defogger (Rear) Leather Seats Power Seats AM/FM Radio Casse tte Player CD Player Sun-Roof Moon-Roof Fuel Mileage 17. F10D Petrol 1061 cc 65 PS @ 6200 rpm 84 Nm @ 3500 rpm 68.1L.5 mm 72 mm 9:1 4 cylin der Inline 4 valve Petrol MPFI Transmission Transmission Type Gears/Speeds Clutc h Type Manual 5 Gears Cable Detailed Features Comfort Suspensions McPherson strut with torsion type roll control device Coil spring.6 Mileage (Overall)13.8 seconds 1/4 Mile 20.9 secon ds 100kmph-0 51.
7 km/liter Standard Features Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer C up Holders Folding Rear-Seat Availability .• • • • Exterior Tachometer Lights-off & Key Reminder Chime Accessory Socket Ash Tray • • • • • • • • Body Coloured Bumpers Body Side Moulding Full Wheel Cap Black Out Film Front Fog Lamps Body Coloured Side Door Handles Body Coloured Outside Door Mirrors Body C oloured Back Door Handle na Maruti Wagon R AX Technical Specifications Dimensions & Weights Overall Length 3520 mm Overall Width 1490 mm Overall Height 1660 mm Wheel Base 2360 mm Ground Clearance 165 mm Front Track 1295 mm Rear Tra ck 1290 mm Front Headroom 1040 mm Front Legroom 985 mm Rear Legroom 890 mm Kerb Weight 840 kg Gross Vehicle 1240 kg Weight No of Doors 5 door Capacity Seating C apacity 5 person Fuel Tank Capacity 35 liter Fuel Efficiency Mileage (Highway) 1 5.
3 km/liter Performance Maximum Speed 145 Km/Hour 0-100kmph 17.2 km/liter Mileage (Overall) 11.5 m m Stroke 72 mm Compression Ratio 9:1 No of Cylinders 4 cylinder Cylinder Inline Configuration Valves per 4 valve Cylender Fuel Type Petrol Fuel System MPFI Tran smission Transmission Type Automatic Gears/Speeds 3 Gears Suspensions McPherson Strut with torsion Front Suspension type roll control device Coil spring.4 seconds 1/4 Mile 21.6 meter Radius Brakes 8" Bo oster-assisted Disc. gas-fi lled shock Rear Suspension absorbers with Steering Steering Type Electronic Powe r Steering Power Assisted Standard Minimum Turning 4.1 m eters (Braking) 80kmph-0 53. Drum Wheels & Tyres steel 4J x 13 155/80 R13 Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defrost er Defogger (Rear) Leather Seats Power Seats AM/FM Radio Cassette Player CD Play er Sun-Roof Moon-Roof Brake Type Front Brakes Rear Brakes Wheel Type Wheel Size Tyres .2 seconds 100kmph-0 71.8 meters (Braking) Engine Engine Type/ModelFC Engine Displacement 1061 cc Power 67 PS @ 6200 rpm Torque 84 Nm @ 3500 rpm Bore 68.Mileage (City) 10.
6 meters (Braking) 32.5 mm - .BS III Technical Specifications Dimensions & Weights Overall Length 3675 mm Overall Width 1475 mm Overall Height 1905 mm Wheel Base 2350 mm Front Track 1280 mm Rear Track 1290 mm Front Legroom 1124 mm Rear Legroom 865 mm Kerb Weight 985 kg Gross Vehicle 1585 kg Weight No of Doors 5 door Capacity 8 person 40 liter Standard Features Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer C up Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Availability Seating Capacity Fuel Tank Capacity Fuel Efficiency Mileage (Highway) 14.Maruti Versa DX2 .3L MPFI Petrol Type/Model Displacement 1298 cc Power 83 PS @ 6000 rp m Torque 102 Nm @ 3000 rpm Valve Mechanism SOHC Bore 74 mm Stroke 75.5 seconds 100kmph-0 54.3 km/liter Performance Maximum Speed 150 Km/Hour 0-100kmph 13. 6 seconds 1/4 Mile 23.2 meters Engi ne Engine 1.1 km/liter Mileage (City) 10.6 km/liter Mil eage (Overall) 11.
Conditionar Exterior • • • • • • • Interior Front Wiper (2 Speed + Intermittent) Body Coloured Bumper Outside Rear View Mirr or (Right & Left) Wheel Hub Cap Body Graphics All Tinted Glasses Radial Tyres Brake Type Front Brakes Rear Brakes • • • • • • Safety Cigarette Lighter Both Side Sunvisor Vanity Mirror Co-driver Side Front Astray F ront Door Pocket Front Door Arm Rest • • • • • • Collapsible Steering Column Side Impact Beams Front Impact Beam Seat Belts for a ll seats Diagnostic Breakdown System Halogen Headlamps Equipments • Electronic Techometer • Electronic Multi Tripmeter .55 Gear Ratio Suspensions McPherson s trut with torsion Front Suspension type roll control device Coil spring with thr ee link Rear Suspension rigid axle and isolated trailing arms Steering Steering Type Rack & Pinion Power Assisted power assisted Minimum Turning 5 meter Radius Brakes Booster assisted Disc and Drum 198mm ventillated discs 220mm drums Detailed Features Comfort • Heater • True Respone Electronic Power Steering • Power Window Front • Central Door Locking (all 5 Doors) • Middle Seat. Twin Plus Folding (3 Passengers) • Head R estraint on all seats • Double Folded 3rd Seat • Reclining and Sliding Front Seats • T win Air .Compression Ratio 9:1 No of Cylinders 4 cylinder Cylinder Inline Configuration V alves per 4 valve Cylender Engine Block Alloy Material Block Head Alloy Material Fuel Type Petrol Fuel System Electronic MPFI Transmission Transmission Type Man ual Gears/Speeds 5 Gears Final Reduction 4.
DOHC.2 km/liter Mileage (City) 13.4 km/liter Performance Maximum Speed 158 Km/Hour 0-100kmph 14 seconds 1/4 Mile 19. DDiS Diesel D isplacement 1248 cc Power 75 PS @ 4000 rpm Torque 190 Nm @ 2000 rpm Valve Mechan ism DOHC Bore 69.8 km/liter Mil eage (Overall) 15.3L.1 seconds Engine Engine Type/Model 1.Maruti Swift VDi Technical Specifications Dimensions & Weights Overall Length 3695 mm Overall Width 1690 mm Overall Height 1530 mm Wheel Base 2390 mm Ground Clearance 170 mm Front Track 1470 mm Rear Tra ck 1480 mm Boot Space 232 liter Kerb Weight 1075 kg Gross Vehicle Weight1490 kg No of Doors 5 door Capacity 5 person 43 liter Standard Features Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer C up Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Availability Seating Capacity Fuel Tank Capacity Fuel Efficiency Mileage (Highway) 18.6:1 No of Cylinders 4 cy linder Cylinder Inline Configuration Valves per Cylender 4 valve Fuel Type Diese l Fuel System Common rail multi injection Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachomet er Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Detailed Features .6 mm Stroke 82 mm Compression Ratio 17.
Rear seat 3 assist grips • • • • • • • Interior Brake assist Seat belts rear High mounted stop lamp Child lock (Rear door) Key n ot removed warning buzzer Side impact beams Immobilizer • • • • • • • • • • • Front seatback pocket (driver & passenger side) 12V accessory socket in center c onsole Removable ashtray Silver painted door garnish.7 meter Brakes Ventilated Discs Drums Wheels & Tyres St eel 14 inch 165/80 R14 Comfort • Power steering • Front electric windows • Rear electric windows • Central door locking • Manual air conditioning • Heater • Antenna Exterior Steering Type Power Assisted Minimum Turning Radius • • • • • • • • • • • Safety Front Brakes Rear Brakes Halogen headlamps Headlamp leveling device Right ORVM (Internally adjusted) Left ORVM (Internally adjusted) Tailgate opener key type Windscreen wiper 2-speed+1speed intermittent Green tinted glass window Front fog lamps Rear fog lamps Blac k coloured A.94 Ratio Suspensions MacPherson strut and coi l Front Suspension spring Torsion beam and coil Rear Suspension spring Steering Rack & Pinion Standard 4. rear 1) Sports-type spherical shift knob Sun visors (both sides) Vanity mirrors (Sunvisor co-driver side) .@ 1400 bar Transmission Transmission Type Manual Gears/Speeds 5 Gears Clutch Typ e Hydraulic Final Reduction Gear 3.& B-pillars 165/80 R 14 steel wheels with cap Wheel Type Wheel Size Tyres Interior • • • • • • • Ticket holder Tripmeter (Digital display) Console box (Lower) Day/night rearview mirror Single folding rear bench seat Head restraints. inside door opener Remote fuel lid opener Speaker provision in door Cabin light (3 position) Cup holders ( front 2.
Maruti Esteem VXi .2 km/liter Mileage (Overall) 11.4 meters Engine 4 stroke.3 km/liter Perform ance 164 Km/Hour 13.1 seconds 17. Water-co oled with 32Bit Electronic Control Module (ECM) Detailed Features Comfort • • • • • • • • • • • • • • • • • • • • • • • Exterior Maximum Speed 0-100kmph 1/4 Mile 80kmph-0 (Braking) Air-conditioner Cabin heater Reclining & sliding front seats Front door pockets (both sides) Front seat back pockets (both sides) Centre room lamp Driver s cabi n room light Trunk room light Air flow controls Remote operated fuel tank lid Re mote operated trunk lid Coat hanger hook on grip assistance Outside rear view mi rror (R) Outside rear view mirror (L) Power steering Power windows (Front) Power windows (Rear) Power antenna Kenwood Stereo Driver s seat height adjuster Rear seat centre arm rest Rear defogger Central locking Engine Type/Model • • • Front grille (Chrome plated) Head lamps with clear lens Windshield wiper (2 spee d + intermittent) .9 seconds 38.9 km/lite r (Highway) Mileage (City) 10.BS III Technical Specifications Dimensions & Weights Overall Length 4095 mm Overall Width 1575 mm Overall Height 1395 mm Wheel Base 2365 mm Ground Clearance 170 mm Front Track 1365 mm Rear Tra ck 1340 mm Front Legroom 1177 mm Rear Legroom 817 mm Boot Space 376 liter Kerb W eight 875 kg Gross Vehicle 1315 kg Weight No of Doors 4 door Capacity Seating Ca pacity 5 person Fuel Tank 40 liter Capacity Fuel Efficiency Mileage 15.
Displacement Power Torque Valve Mechanism Bore Stroke Compression Ratio No of Cy linders Cylinder Configuration Valves per Cylender Engine Block Material Block H ead Material Fuel Type 1298 cc 85 PS @ 6000 rpm 110 Nm @ 4500 rpm SOHC 74 mm 75.8 meter Radius Brakes Booster assisted ventilated disc Booster assisted drum Sunvisors on both sides Ashtrays (front & rear) Grip assists (front & rear) Moul ded floor carpets Luggage compartment carpet Moulded part fabric door trims Chro me plated parking lever knob Silver finish power window switch garnish Cigarette lighter Silver finish louvres. garnish & bezels Vanity mirror Plush fabric upho lstery Sporty gear shift lever knob Centre console box Equipments Front Brakes Rear Brakes • • Safety Tachometer Speedometer with sporty dial • • • • • • • • • • Headlamp leveling device Collapsible steering column Lockable glove box Adjustab le front seat head restraints Front seat belts (3-point ELR type) Child proof re ar door locks Steel side impact beams Prismatic day-night inside rear view mirro r Halogen headlamps Laminated windshield with shade .5 mm 9:1 4 cylinder Inline 4 valve Aluminium Aluminium Petrol Transmission • • • • • • • • • Interior Rear combination lamps with clear lens Tubeless tyres Body coloured bumpers Body side moulding Full wheel covers Front fog lamps with clear lens Body coloured d oor handles Body coloured side view mirrors Rear Spoiler Transmission Type Gears/Speeds Manual 5 Gears • • • • • • • • • • • • • • Suspensions Front Suspension McPherson strut and coil spring Rear Suspension Coi l spring Steering Steering Type Rack & Pinion Power Assisted Standard Minimum Tu rning 4.
2 km/liter Mil eage (Overall) 11.8 km/liter Mileage (City) 10.5 mm 9:1 4 cylinder Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper All oy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Engine Type/Model Displacement Power Torque Valve Mechanism Bore Stroke Compression Ratio No of Cy linders Cylinder Inline Configuration Valves per Cylender 4 valve Engine Block M aterial Aluminium .Maruti Gypsy King HT . MPFI.BS III Technical Specifications Dimensions & Weights Overall Length 4010 mm Overall Width 1540 mm Overall Height 1875 mm Wheel Base 2375 mm Ground Clearance 210 mm Front Track 1300 mm Rear Tra ck 1310 mm Kerb Weight 1050 kg Gross Vehicle Weight 1650 kg No of Doors 3 door C apacity 8 person 40 liter Standard Features Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Availability Seating Capacity Fuel Tank Capacity Fuel Efficiency Mileage (Highway) 14.9 km/liter Performance Maximum Speed 126 Km/Hour 0-100kmph 16. Gasoline 1298 cc 81 PS @ 6000 rpm 103 Nm @ 4500 rpm SOHC 74 mm 75. 7 seconds Engine G13BB. 16-Valve.
Block Head Material Aluminium Fuel Type Petrol Transmission Transmission Type Ma nual Gears/Speeds 5 Gears Final Reduction Gear 5.1 Ratio Suspensions Leaf spring with Double Front Suspension action damper Leaf spring with Double Rear Suspens ion action damper Steering Rack & Pinion N/A Brakes Booster assisted Disc and Dr um 250mm Discs 220mm Drums Wheels & Tyres Steel 15 inch 205/70 R15 Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroste r Defogger (Rear) Leather Seats Steering Type Power Assisted Power Seats AM/FM Radio Cassette Player CD Player Sun-Roof Moon-Roof Brake Type Front Brakes Rear Brakes Wheel Type Wheel Size Tyres MARUTI SX4 ZXi Technical Specifications Dimensions & Weights Overall Length 4490 mm Overall Width 1735 mm Overall Height 1560 mm Wheel Base 2500 mm Ground Clearance 190 mm Front Track 1500 mm Rear Tra ck 1495 mm Standard Features Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Availability .
3 seconds 80kmph-0 2 8 meters (Braking) Engine Engine Type/Model Displacement Power Torque Valve Mech anism Bore Stroke Compression Ratio No of Cylinders Cylinder Configuration Valve s per Cylender Engine Block Material Block Head Material Fuel Type 1.9 km/liter (Highway) Mileage (City) 9.6L 16V DOHC 1586 cc 103 PS @ 5500 rpm 145 Nm @ 4200 rpm DOHC 78 mm 83 mm 9:1 4 cylinder Inl ine 4 valve Alloy Alloy Petrol Transmission Transmission Type Gears/Speeds Final Reduction Gear Ratio Manual 5 Gears 4.7 km/liter Mileage (Overall) 11 km/liter Performance Maximum Speed 175 Km/Hour 0-100kmph 12.Front Headroom Rear Legroom Boot Space Kerb Weight No of Doors 980 mm 870 mm 505 liter 1200 kg 4 door Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders Fold ing Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Light s Rear Defroster Defogger (Rear) Leather Seats Power Seats AM/FM Radio Cassette Player CD Player Sun-Roof Moon-Roof Capacity Seating Capacity 5 person Fuel Tank 50 liter Capacity Fuel Efficiency M ileage 14.41 Detailed Features Comfort Suspensions Independent suspension with Front Suspension gas-filled McPherson st rut & anti-roll bar • • • • • • • • • • • • • • Automatic AC (Single Zone) Heater Front door pockets (both sides) Front seat bac k pockets (both sides) Center room lamp Map light (twin) Trunk room light Remote -operated fuel tank lid Remote-operated tunk lid Electronic Power steering Adjus table steering column tilt Leather steering wheel Power windows (front and rear) Driver s seat height adjuster .
1 in rear) Pet bottle holder (door trim) .Semi independent torsion Rear Suspension beam with gas filled shock absorbers St eering Rack & Pinion with Electronic Power Steering Standard • • • • • • • Exterior Steering Type Power Assisted Minimum Turning 5.3 meter Radius Leather front/rear seats Rear seat center arm-rest Fixed rear seat adjustable he ad-rests (front and rear) Rear defogger Central locking Key-less entry Front Brakes Rear Brakes Brakes Ventilated discs Drums Wheels & Tyres Alloy 16-inch 205/60 R16 Wheel Type Wheel Size Tyres Safety • • • • • • • • • • Interior Driver s airbag Passenger airbag 3-point ELR front seat belt pre tensioners & fo rce limiter 3-point rear seats belts(2) and 2 point lap belt(1) Child lock rear door Height adjustable front seat belts Side impact protection beam iCATS Front door-lock canceller ABS/EBD • • • • • • • • • • • • • • • Tubeless tyres Alloy wheels Full wheel cover Body-colored bumpers Body-colored s ide moulding Body-colored outside door handle High mount stop lamp Front fog lam ps Rear fog lamps Both side outside rear view mirror (OSRVM) Electrically adjust able OSRVMs Body-colored outside rear view mirrors Glass antenna Black front and rear mudflap Body-colored front and rear mudflap Equipments • • • • • • • • • • • • • • • • • • • • • • • • • • • Leather accent front & rear door trims Front door trim pockets Inside door handl e and door lock (silver painted) Day/night rear view mirror Passenger vanity mir ror Driver s ticket holder Three assist grips Int light turn-on when central loc king switch on Tachometer Speedometer with illumination control White-color speedometer illumin ation Amber-color switch illumination Temperature/clock display Head light level ling Integrated stereo Stereo Remote CD/MP3/WMA. AM/FM tuner 4 speakers (2 front and 2 rear) 2 tweeters (in front door trims) Audio controls on steering wheel A udible headlight-on reminder Key-off reminder Door ajar warning lamp Seat belt r eminder(Driver) Center console with cupholder(2 in front.
4 EXi Honda City ZX CVT Hyundai Accent GLE | | | | - .• • • Ashtray & cigratte lighter Key cylinder with illumination ring Silver-painted ge ar shift boot ring Car Comparison Unit Air Conditioner Power Windows Power Door Locks Power Steering AntiBraking S ystem Traction Control AirBags(Drive r| Passenger) Immobilize r Cup Holders Maru ti SX4 ZXi (Leather Option) Ford Fiesta 1.
Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Re mote Fuel-Lid Steering Adjustment Tachomete r Child Safety Locks Front Fog Light s Defogger (Rear) Leather Seats Power Seats AM/FM Radio Cassette Player CDÂ Player Sun-Roof | Moon-Roof Dimensions and Weights Overall mm Length Overall mm Width Overall mm Height Wheel Basemm Ground mm Clearance Front Track mm Rear Track mm Front mm Headroom Front mm Legroom Rear mm | Maruti SX4 ZXi (Leather Option) 4490 1735 1560 2500 190 1500 1495 980 | Ford Fiesta 1.4 EXi 4282 1686 1468 2486 168 1474 1444 925 1040 | Honda City ZX CVT 4390 1695 1495 2450 160 1455 1455 965 1120 925 | Hyundai Accent GLE 4250 1670 1370 2440 172 1435 1425 970 1245 803 870 840 .
75 4 Inlin e 4 4 In line 2 4 in-line 3 Electronic Ignition .5 33.9 9.7 9.8 Ford Fiesta 1.6L 16V DOHC 1586 103@5500 145@4200 DOHC 78 83 9 4 Inline 4 59.4 Hyundai Accent GLE 5 45 4 Hyundai Accent GL E 172 13.3 10.2 17.4 Honda City ZX CVT 5 42 4 Honda City ZX CVT 164 15.4 EXi DURATEC 1388 82@6000 127@4000 DOHC 76 76.2 Hyundai Accent GLE Hyundai Alpha 1495 95@5500 123@3500 DOHC 75.4 EXi 15.6 20.9 58.4 Honda City ZX CVT i-DSI 1497 77@5000 125@2700 SOHC 1014 Hyundai Accent GLE 13.4 EXi 174 14.4 11.5 Ford Fiesta 1.5 83.2 1085 Honda City ZX CVT 14.7 11 Maruti SX4 ZXi (Leather Option) 5 50 4 Maruti SX4 ZXi (Leather Option) 175 12.2 53 30.5 9.8 19.8 10.3 1110 Ford Fiesta 1.Legroom Boot Space liter Gross Vehicle kg Weight Kerb kg Weight Fuel Economy Mil eage km/liter (Highway) Mileage km/liter (City) Mileage km/liter (Overall) Capac ities Seating person Capacity Fuel Tank liter Capacity No of Doors Performance M aximum kmph Speed 0-100kmphseconds 1/4 Mile seconds 100kmph-0 meters (Braking) 8 0kmph-0 meters (Braking) Engine Engine Type/Model Displaceme cc nt Power PS@rpm Torque Nm@rpm Valve Mechanism Bore mm Stroke mm Compressio n Ratio No of cylinde r Cylinders Cylinder Configurati on Valves per valve Cylender Ignition Type 505 430 500 380 1525 1200 Maruti SX4 ZXi (Leather Option) 14.6 65.4 EXi 5 45 4 Ford Fiesta 1 .4 9.5 9 28 Maruti SX4 ZXi (Leather Option) 1.5 8.
0 AT Engine Block Material Alloy Aluminium alloy Technical Specifications Dimensions & Weights Overall Length 4470 mm Overall Width 1810 mm Overall Height 1695 mm Wheel Base 2640 mm Ground Clearance 200 mm Front Track 1540 mm Rear Tra ck 1560 mm Boot Space 398 liter Kerb Weight 1604 kg No of Doors 5 door Capacity Seating Capacity 5 person Fuel Tank Capacity 66 liter Fuel Efficiency Performanc e Engine Engine Type/Model 2L 16V DOHC Petrol Displacement 1995 cc Power 120 PS @ 5500 rpm Torque 170 Nm @ 3500 rpm Valve Mechanism DOHC Bore 84 mm Stroke 90 mm No of Cylinders 4 cylinder Cylinder Inline Configuration Valves per Cylender 4 valve Fuel Type Petrol Standard Features Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer C up Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats AM/FM Radio Availability .Maruti Grand Vitara 2.
Powerassisted . wmv • Automatic volume cont rol (AVC) • Steering wheel audio switches • Audio remote Exterior Steering Type Power Assisted Minimum Turning Radius Front Brakes Rear Brakes Wheel Type Wheel Size Tyres Safety • • • • • • • • • • • • • • Interior SRS front dual airbags Head impact protection structure ABS with EBD Brake assis t Foot protection design for brake pedal Seat-belts with pretensioner. MP3. force lim iter & height adjuster Front & rear 3-point ELR seat-belts ISO FIX childseat anc horages x 2 (rear) Child-proof rear door locks Immobiliser/iCATS High-mounted st op lamp Dead locks AT shift and key inter-locks Front and rear side impact door beams • • • • • • • • • • • • Multi-reflector + halogen projector headlamps Headlamp leveling device Front & r ear fog lamps Green tinted windows Body-coloured outside door mirrors Electrical ly adjustable outside door mirrors Body-coloured tailgate handle Body-coloured b umpers Variable speed front & rear washer wiper Tailgate/rear window demister Al loy wheels (5) Full spare tyre cover with SUZUKI logo • • • • • • • Door ajar warning lamp Fuel warning indicator Light-off key reminder Driver s se at-belt warning lamp Silver interior garnishes Key cylinder with illuminated rin g Front map light Interior • • • • • Centre console box Silver finish inside door opener Silver garnish shift knob Da rk rich fabric seat upholstery Seat height adjuster (driver s side) .Hydraulic Standard 5.Fuel System Direct Injection Cassette Player CD Player Sun-Roof Moon-Roof Transmission Transmission Type Automatic Gears/Speeds 4 Gears Suspensions McPher son Strut Multi Link Steering Rack & Pinion. speaker tweeter & subwoofer • CD tuner.5 meter Brakes Disc Drum Wheels & Tyres Alloy 16inch 225/70 R16 Front Suspension Rear Suspension Detailed Features Comfort • Power steering with tilt • Electric windows front and rear (auto driver do wn) • Central door locking switch x 1 (driver s side) • Remote controlled door locks with hazard lamp answerable function • Automatic climate control with pollen filt er • Antenna.
02 (C) Shares held by Custodians and against which Depository Receipts have been is sued Total (A)+(B)+(C) 84147 288910060 132286871 100 .48 54.52 100 0. 1 lakh Any Others (Specif y) Non Resident Indians Trusts Clearing Members Ove rseas Corporate Bodies Sub Total Total Public s hare holding (B) Total (A)+(B) 1 004 17 252 1 83830 84141 84147 81206 2 202111 3244 189297 110 12990518 102611931 288910060 6863639 242300 202111 3244 189297 110 12985769 102607182 132286871 4. of shares As a % of As a % of (A+B) (A+B+C) (A) Shareholding of Promoter and Promoter Group (1) Indian Central Government / State Government(s) Sub Total (2) Fore ign Bodie s Corporate Sub Total Total s hare holding of Prom ote r and Prom ote r Group (A ) 5 5 6 156618440 156618440 186298129 29679689 54.14 15.02 5 1.08 1348 5489817 5489817 1. of shares held in dematerialized form Total shareholding as a % of total no.05 0.52 100 6858890 242300 0.68 9.• • • • • • Centre & rear room light (3-position) Luggage area light (2-position) Dual sun v isors Ticket holder & vanity mirror in sun visors (both sides) Day/night rear vi ew mirror Cup & bottle holders • • • • • • Head restraints x 5 Reclining rear seats 60:40 rear seat folding Rear seat centr e armset Rear coat hooks Tailgate & luggage area Category of shareholder No.38 0.27 10. 1 lakh Individual shareholders holding nominal share capital in excess of R s.21 64.09 2.27 10.27 (B) Public Shareholding (1) Ins titutions Mutual Funds / UTI Financial Institutions / Banks Insurance Co mpanies Foreign Institutional Investors Sub Total (2) Non-Ins titutions Bodies C orporate Individuals Individual shareholders holding nominal share capital up to Rs.5 35.21 31.05 2.14 15.38 0.21 64. Of shareholders Total no.21 54. of shares Total no.9 1. 48 1 1 29679689 29679689 29679689 29679689 10.09 4.27 10.21 54. 5 35.9 110 18 10 173 311 14442889 4842098 26405839 439305 87 89621413 14442889 4842098 26405839 43930587 89621413 5 1.68 9.08 0.21 31.
“Market Study of all Segments of Car and New launches” Maruti Suzuki India Limited. Moreover Maruti is a reputed Company and it provided me a great platform for my growth. . Progressive globalization & achieving international standards.PROJECT PROFILE TILLE: . For any study deciding the objectiv e is the most important step which defines the activities to be undertaken and t he individual to focus on the important issues. To know the method of dealing. Jaipur. Efficiency & e ffectiveness built on ethical practices.” Objective of the Study: An objective is defined by the actual identification and description of an existing condition that requires consideration for improving the overall performance of the organization. 1) Objective of Student: To know the various product and services of various aut omobile companies. Continuous technology up gradation while maintaining human value s. It gave me the opportunity of proper exposure. (ii) Objective of Maruti Suzuki India Limited: Customer services & product innovation tuned to diverse need of individual & cor porate dinette. used in day -to-day life and which plays an important role while working in automobile compa ny. To know the terms.
Researcher gained significant knowledge about the automobile industr y. In this regard also the project works may prove useful. Researcher has got an opport unity of implementing his theoretical knowledge of management curriculum in prac tical life. For Researcher: The researcher not only fulfilled his requirement of MBA degree programme but al so learnt a lot in the field of marketing research. Quality and p rice are the important marketing mix tools i. the amount would like to increas e it sales through other measures and would have to take up other marketing acti vities.Significance of the projects: For the Company: Knowledge of consumption pattern is the key point for any company. . which may prove useful in future.e.
Research Methodology: Type of research a) b) c) d) e) Research design Data type Contact method Method of data collectio n Research instrument Descriptive research Primary Data Personal schedule Survey Structured Schedule Sampling Design: A Sampling technique Convenience sampling & Judgment sampling B Sampling Unit The consumers and Dealer of car in Jaipur city. C Sampling Size Consumer 100 Limitations: .
Though researcher tried to make the research work exhaustive still the project w as conducted by following limitations: • Limited knowledge to the researcher about the car industry. • Limited experience of the researcher in the field may led to some error. • The study being territorially limited, it could be taken for inducti ve limited knowledge to the researcher about the car industry. • Time and money ar e major constrains of the study Briefing of the survey I have done a survey regarding the selection of brands. This survey does not inc lude any questionnaire of any big list of questions. This was a simple survey th at includes only few simple questions i.e. Which brand would you prefer to buy and why? What is your preferences AFuel effi ciency CMaintenance B- Power/Size D- Cost/Price What is the reason for selecting the particular brand? What is your budget to bu y a new car? Are offers on prices effects your buying?
How many vehicles (Four-Wheeler) do you have right now? From which finance company would you like to finance your new vehicle and why? I s the Product/service provided to you are satisfactory? Which brand do you have right now? Which is your first car? Do you consider resale value of your Vehicle ? In this survey we have given the option for the following brands i.e. Maruti Suz uki India Limited Hundai Motor India Limited Honda Siel Car India Limited Tata M otors Ltd. Chevrolet GM Ltd. SAMPLE SIZE: - 100
Result of the survey is as follows: Which brand would you prefer to buy and why? Answer to first question: : In this survey 50% people want to buy MARUTI only. 2 2% wants to go for HUNDAI. 10% For HONDA. 10% For TATA. and rest 8% For CHEVROLE T.
Power/Size D. 20% prefer for Power/Size car. rest of the customers entertained by major 4 players.Cost/Price Answer of Second Question: : In this regards 30% people goes for Fuel Efficiency . 40% people ask for Maintenance and rest . .8% 10% 10% 50% 22% Maruti Hundai Honda Tata Chevrolet As we found in the survey that Maruti is the most acceptable and preferred brand among many players of the market. 10% f or Cost/Price. Half of the person gives their preference to Maruti Cars. What is your preferences AFuel efficiency CMaintenance B.
10% For TATA because Brand Loyalty and Fuel Efficiency. and rest 8% For CHEVROLET for technology and power. so ent Product in .10% 30% 40% 20% Fuel Efficiency Power/Size Maintenance Cost/Price A large number Efficiency. 12% wants to go for HUNDAI for Technology. . But 30% people also ask for High Priced Powerful Cars look forward for the Luxury Product. so they also of people attain their interest on the Maintenance Cost and Fuel Maruti has to continue with there Low Maintenance and Fuel Effici the market. 1 0% For HONDA because of Technology and Style. What is the reason for selecting the particular brand? Answer of Third Question: : In this survey 60% people want to buy MARUTI because of Low Priced/Low Maintenance Car.
5 .60 50 40 30 20 10 0 Maruti for Low Cost/Maintenance Hundai for Tech Honda for Tech & Style Tata for Bd Loyalty and Fuel Eff.3.5 Lacks 20% a re having 3. Chevrolet for Tech n Power What is your budget to buy a new car? Answer of Fourth Question: : In this survey 50% are having 2.5 – 6 Lacks 17% are having 6 – 9 Lacks 9% are having 9 – 15 Lacks 4% are h aving 15.above .
3. It is a good opportunity for MUL to Catch this market.above As we can see in the survey’s result that half of the sample size comes in 2.0 – 3.0 Lakhs.9% 17% 4% 2.5 3.9.0 . and 20% wants a car that range would be o 50% in small cars and 20% in Semi Luxury of Mid Size cars Buyer he market.0 .5 lakhs.0 20% 50% 9.5 – 6.0 . ing from last 10 years. S are there in t as they are do Are offers on prices effects your buying? Answer of Fifth Question: : In this survey 75% people says NO 25% people says YE S . want a car that 3.0 6.15 15 .5 .6.
offers on prices effect buying YES 25% NO 75% From which finance company would you like to finance your new vehicle and why? Answer of Sixth Question: : In this survey 32% ICICI Bank Car Loan 25% HDFC Bank Car Loan 25% Citi Cop Maruti Finance Ltd. .
and rest 35% are not satisfied.18% Others OTHERS 18% ICICI 32% CMFL 25% ICICI HDFC CMFL OTHERS HDFC 25% Is the Product/service provided to you are satisfactory? Answer of Seventh Question: : In this survey 65% are satisfied with the services provided by their Car company . .
10% people are using HONDA. 20% peo ple are using HUNDAI.Satisfaction index NO 35% YES 65% Which brand do you have right now? Answer of Eighth Question: : In this survey 51% people are using MARUTI. 17% people are using TATA. and rest 2% people are using CHEVROLET .
10% people First Car is/was O thers Brands. So Maruti also has to thing about this share. they also have to improve there share i n Big and Luxury segment. we found that 51% people are having the Maruti Vehicles. Which is your first car? Answer of Ninth Question: : In this survey 75% people First Car is/was MARUTI 80 0/Alto. and res t are having 4 different brands in which Hundai and Tata are taking the major sh are in it. As they have strong app roach in Small and Mid size Car segment.17% 2% Maruti 10% 51% Hundai Honda Tata Chevrolet 20% In they survey. . 15% people First Car is/was HUNDAI Santro.
Maruti Suzuki India Limited is the most leading brand in Automobile Industry of India.How many vehicles (Four Wheelers) do you have right now? Answer of Tenth Question: : In this survey 65% people are having Only One Car. Do you consider resale value of your Vehicles? Answer of Eleventh Question: : In this survey 60% people says YES 30% people say s NO 10% people says Partly Findings and Recommendations In this survey MARUTI has got 60% peoples attraction. . 15% people are having more than Two Cars. 2 0% people are having Two Cars. First price then Quality is influence factor in buying of market.
Maruti is the most demanded FIRST CAR buyi ng by the consumers. “TV Ads ” is the best media for advertisement of Cars.marutisuzuki.com • www.wikipedia. Finance Availability matters a lot in buying Cars.carewale.Cars mostly purchase factors by individual. Maruti is the most easily available Car Brand in the Rajasthan market. According to the Customers. Discount Schemes are the most preferred promot ional scheme by the Dealers.com • www. Maruti is the most awarded Car brand. Suggestions: .As we can see from above that Maruti Suzuki India Limited is the most popular brand among peoples so some more awareness program should be conduc ted so that people can get more aware from the benefits of Maruti Suzuki India L imited.com . BIBLOGRAPHY • www.com • www.google.
GUPTA.• Target market.B.’ Sultan Chand • Autoexpert magazine • Autodrive magazine • Business World magazine . ‘C.
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