MSOFT Microsoft Survey Field dates: February 1 to 4, 2013 N = 1,006 Total Respondents N= 846 Internet Users (defined as regularly

, occasionally or rarely use Internet) N=797 Email Users (defined as regularly, occasionally or rarely user email)
* = below .5%

OMT-1305

Next, 1. How often, if ever, do you use the Internet? Total (n=1,006) % 84 62 14 8 16 * Internet Users (n=846) % 100 74 16 9 Email Users (n=797) % 100 79 15 6 -

Use Internet Regularly Occasionally Rarely Never Don’t know (DO NOT READ) 2. How often, if ever, do you use email? Base: Use Internet

Use Email Regularly Occasionally Rarely Never Don’t know (DO NOT READ) ASK ALL RESPONDENTS 3.

Internet Users (n=846) % 93 64 20 10 7 *

Email Users (n=797) % 100 69 21 10 -

As far as you know, do any major email service providers currently scan the content of personal emails in order to help target the online advertisements they show to people? Total (n=1,006) % 30 52 18 Internet Users (n=846) % 34 47 19 Email Users (n=797) % 35 46 19

Yes No Don’t know (DO NOT READ)

1

MSOFT 4.

OMT-1305 If you found out that your email service provider was scanning the content of your personal emails in order to target online advertisements to you, would you strongly approve, approve, disapprove or strongly disapprove? Total (n=1,006) % 9 1 8 88 36 52 3 Internet Users (n=846) % 10 1 8 89 35 54 1 Email Users (n=797) % 10 1 9 89 35 53 2

Total approve Strongly approve Approve Total Disapprove Disapprove Strongly disapprove Don’t know 5.

Would you strongly agree, agree, disagree or strongly disagree that your email sometimes contains private content that you would prefer not be scanned by your e-mail service provider?

Total Agree Strongly Agree Agree Total Disagree Disagree Strongly Disagree Don’t know (DO NOT READ) 6.

Total (n=1,006) % 66 40 26 30 19 11 4

Internet Users (n=846) % 74 45 29 24 15 9 1

Email Users (n=797) % 76 46 30 23 15 8 1

In general, do you feel that e-mail service providers scanning the content of your personal emails in order to target online advertisements to you is an invasion of your privacy, or not? Total (n=1,006) % 83 14 3 Internet Users (n=846) % 86 13 1 Email Users (n=797) % 87 12 1

Yes No Don’t know (DO NOT READ) 7.

In general, do you believe that email service providers should be allowed to scan the content of personal emails in order to target online advertisements to people, or is that a practice that should not be allowed? Total (n=1,006) % 8 89 3 Internet Users (n=846) % 9 90 1 Email Users (n=797) % 9 90 1
2

Yes -- allowed No – not allowed Don’t know (DO NOT

MSOFT READ)

OMT-1305

8.

And finally, would you strongly agree, agree, disagree or strongly disagree that email service providers should allow users to “opt-out” if they prefer that the content of their e-mails not be scanned in order to target online advertisements? Total (n=1,006) % 80 52 27 17 10 8 3 Internet Users (n=846) % 87 58 29 11 6 6 1 Email Users (n=797) % 88 59 29 11 5 5 1

Total Agree Strongly Agree Agree Total Disagree Disagree Strongly Disagree Don’t know (DO NOT READ)

3

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