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1.

Preference of Britannia products No of respondents Percentage 50 50 0 100

Yes No

Fig.1
0%

Yes No

100%

INTERPRETATION From the above table and graph, it can be concluded that all of the respondents prefer to consume Britannia products daily and the no one respondents dont consume it on daily basis.

2. Buying Britannia products. No of respondents 14 18 16 2 Percentage 28 36 32 4

Daily Monthly Weekly After 3 months

Fig.2

4%

28% 32%

Daily Monthly Weekly After 3 months

36%

INTERPRETATION From the above table and graph, it can be concluded that about 36% respondents monthly buying Britannia products, while 32% buying weekly, 28% buying daily and the remaining 4% respondents buying Britannia products after three month.

3. Media Sources. No of respondents Advertisement 35 Magazines 7 Journals 3 Posters 5 Percentage 70 14 6 10

Fig.3
80% 70% 70%

60%

50%

40%

30%

20% 14% 10% 10% 6%

0% Advertisement Magazines Journals Posters

INTERPRETATION From the above table and graph, it can be concluded that about 70% respondents get knowledge about Britannia products through its advertisements, where as 14% through magazines, 10% through poster and remaining 6% respondents get knowledge through journals.

4. Rank the buying factors. 1 Price Brand Name Freshness Nutrition Value Packing 35 7 3 5 2 3 4 5 Total Weighted Rank Score Average 70 14 6 10

Fig.4
80% 70% 70%

60%

50%

40%

30%

20% 14% 10% 10% 6%

0% Advertisement Magazines Journals Posters

INTERPRETATION

From the above table and graph, it can be concluded that about 70% respondents get knowledge about Britannia products through its advertisements, where as 14% through magazines, 10% through poster and remaining 6% respondents get knowledge through journals.

5. Mostly buying products. No of respondents 32 6 9 3 Percentage 64 12 18 6

Biscuits Cheese Sauces Others

Fig.5

70% 60% 50% 40% 30% 20% 10% 0%

64%

18% 12% 6%

Biscuits

Cheese

Sauces

Others

INTERPRETATION

From the above table and graph, it can be concluded that Most of respondents buying Britannia biscuits as compared to other products like cheese, sauces etc.

6. Quality of Britannia products. No of respondents 20 22 6 2 Percentage 40 44 12 4

Excellence Good Average Below average

Fig.6 45% 40% 35% 30% 25% 44% 20% 15% 10% 5% 0% Excellence Good Average Below average 12% 4%

40%

INTERPRETATION

From the above table and graph, it can be concluded that around 44% respondents found quality of Britannia products is good, while 40% found excellence, 12% found average and least 2% respondents found below average.

7. Prices of Britannia products are worth spending. No of respondents Percentage 40 80 10 20

Yes No

Fig.7 80% 70% 60% 50% 40% 80%

30%
20% 10% 0% Yes No 20%

INTERPRETATION From the above table and graph, it can be concluded that largest percentage of respondents thinks that they paid price for Britannia products are worth spending, on other hand 20% respondents are disagree.

8. Inspired to buy Britannia products. No of respondents Taste 23 Quality 12 Flavours 10 Quantity 5 Percentage 46 24 20 10

Fig.8

Quantity

10%

Flavours

20%

Quality

24%

Taste

46%

0%

10%

20%

30%

40%

50%

INTERPRETATION From the above table and graph, it can be concluded that majority of respondents were inspired by taste of Britannia products, while 24% inspired by quality, 20% from flavours and least 10% respondents inspired by Britannias quantity.

9. Advertisement Motivated to buy Britannia Products. No of respondents Percentage 44 88 6 12

Yes No

Fig.9

No

12%

Taste

88%

0%

20%

40%

60%

80%

100%

INTERPRETATION From the above table and graph, it can be concluded that 88% respondents were motivated by advertisement to buying Britannia products, on another way 12% respondents were not motivated by advertisement.

10. Considered Price element while buying Britannia products. No of respondents Percentage 36 72 14 28

Yes No

Fig.10

Yes

No

28%

72%

INTERPRETATION From the above table and graph, it can be concluded that 72% respondents considered price element while buying Britannia products, while 28% respondents were not considered.

11. Opinion while Britannia products. No of respondents 26 14 10 Percentage 52 28 20

Family Kids Any other

Fig.11

Family

Kids

Any other

20%

52%

28%

INTERPRETATION According to 52% respondents,

12. Packing Convenience. No of respondents Percentage 42 84 8 16

Yes No

Fig.12
Yes No

16%

84%

INTERPRETATION From the above table and graph, it can be concluded that 84% respondents replied that when they buy Britannia products their packing is convenience, whereas 16% respondents were not satisfied with the packing convenience.