Earn 33 CPE Credits!

Plus Brand New Harvard Business
School Case Studies!

The New Five Day MBA
For Managers
A dynamic path to personal and
professional excellence
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10 – 14 May
Attending this innovative seminar will enable you to:













Build a fundamental understanding of how companies create shareholder
value
Explore shareholder expectations
Understand your primary business objectives
Discover how to align organisational strategy with your business strategy
Become familiar with basic financial vocabulary and methods
Learn how to evaluate investment decisions and formulate and
use financial information
Investigate the role of marketing in fulfilling strategic objectives
Learn how to make more effective strategic and marketing
decisions
Discover how to enhance internal governance
Derive the strategic drivers of good performance
Comprehend the big picture of business management

Organised By

By far, this was
the most useful course
I have attended.
Walid Dabbagh, General Manager
Dubai Airports Company, UAE

Supported By
Official Regional Recruitment Partner

www.iirme.com/5daymba

Meet Your Expert Course Leader

Dear Manager,
Wouldn’t it be great to learn the most important aspects of a full
MBA without spending years and a fortune doing it? What if you
could do it in just five days?
You can. In May, IIR is pleased to announce The New Five-Day
MBA in Dubai.
Vital business practices and up-to-date MBA concepts will be
discussed, shared and broken down to give you the competitive
edge in this market that are essential to success. It is more important
now than ever to ensure that you are on top of your game as
competition grow increasingly fierce in the slowing market.
Moreover, Waseem Anwer, your highly lauded course leader,
will use Harvard Business School case studies to dissect the key
aspects of his agenda. His interactive style will ensure that you walk
away with a newfound confidence in best practice business
principles.







At






the end of this course you will be able to:
Understand your primary business objectives
Use financial vocabulary and methods correctly
Make more effective strategic and marketing decisions
Derive the strategic drivers of good performance
Enhance internal governance
Align organisational strategy with your business strategy
Comprehend the big picture of business management

Register now by completing the registration form on the back of
this brochure, or, you can email register@iirme.com or log on to our
website at www.iirme.com/5daymba.

I look forward to welcoming you to this course in May 2009.

Kind Regards,

Keith Parker
Conference Manager
P.S. If you are a CPA you can earn 33 CPE credits by

completing this programme!
P.P.S. Take advantage of our early bird specials for significant

discounts!

Waseem Anwer is Managing Director of

Chicago Capital Group, a New York advisory
firm as well as a Managing Director of Gulf
Capital, a boutique investment bank. He advises
companies on issues in corporate finance, strategy
and governance. He also teaches at the City
University of New York.

Waseem has advised corporate clients on investment transactions,
restructurings, capital structure and financial policy, real estate
investments, value-based management, organisation structure, and
executive compensation. He has worked with family-owned and
public companies with diverse business cultures in both developed
and emerging economies in North and South America, and in the
Middle East. He has been a guest speaker at several universities
and conferences.
Previously, Waseem was a Vice President with Stern Stewart & Co,
a global advisory firm specialising in corporate finance advisory,
shareholder value management and corporate governance issues.
He was also with Hewlett-Packard Company in the United States for
five years. Waseem holds an MBA from the University of Chicago.
In addition, he earned an MS in computer engineering from
Syracuse University and holds a bachelor’s degree in electrical
engineering. He lives in New York City.

If you are a CPA:
1) Upon completion of this course you will
earn 33 CPE credits
2) Prerequisite to attend: None
3) Course level: Basic
4) Instructional method: Group live
5) Advanced preparation: None required
The Institute for International Research is registered with the
National Association of State Boards of Accountancy
(NASBA) as a sponsor of continuing professional education
on the National Registry of CPE Sponsors. State boards
of accountancy have final authority on the acceptance of
individual courses for CPE credit.
Complaints regarding registered sponsors may be addressed
to the National Registry of CPE Sponsors, 150 Fourth
Avenue North, Suite 700, Nashville, TN, 37219-2417.
Web site: www.nasba.org

Forthcoming Relevant Events
BW023 Effective Policies And Procedures

29 March – 25 June 2009

www.iirme.com/distancelearning15
BC2990 Strategic Business Planning

17 – 21 May 2009

www.iirme.com/sbp
BC2908 Balanced Scorecard – The A to Z

24 – 28 May 2009

www.iirme.com/bscatoz
For more information on any of the above events please contact
us on Tel: 971-4-3352483 or email: r.devnani@iirme.com

Who Should Attend?
This course has been designed specifically for executives,
senior managers, managers and team leaders who want
to improve their management and business performance.
It is particularly suitable for:
• Managers who are about to move out of a specialist
role into a broader general management role
• Managers or department heads with cross-functional
responsibilities who need to develop a big picture
outlook
• Managers who have been identified as having
potential for general management
• Managers who are looking to develop and broaden
their general management skills

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/5daymba

The New Five Day MBA For Managers

10 – 14 May 2009

Course Timings: Registration will be at 8:00 on the first day. The course will start at 08:30 each day and finish at 14:30 followed by lunch.
Refreshments will be served at appropriate intervals.

Introduction
In today’s global business environment, every business executive must possess a fundamental knowledge of how companies are constructed,
managed and grown to create shareholder value.
In this course, we will first lay out what shareholders expect from companies and managers. Having established the primary objective, we’ll then
explore how shareholders and managers evaluate investment decisions and how financial information is formulated and used. Companies
ultimately grow with smart strategic decisions. How strategies are formulated and executed is, therefore, at the core of successful business
management. As companies grow, the decision-making process becomes compartmentalised and its effectiveness is then a direct function of how
the organisation is structured. A company’s business strategy also needs to be supported by a fit between various activities and processes, and
therefore, it is necessary to create an alignment with, and among, the various functions within a company. At every step, we’ll delve into details,
but only to the point where we do not lose sight of the big picture, i.e. creation of shareholder value.
As much as possible within the constraints of this short duration, the programme will include hands-on practice using examples as well as case
studies from Harvard Business School.

Agenda





Shareholder value objective
- Centrality of shareholder value in
business decision-making
- Importance of cash and the timing of the
cash flow
- Computing time value of money

-

-

-








Development, analysis and integration of
financial statements
- Differentiating between the cash and
accrual methods of accounting
- Building and analysing a profit and loss
statement
- Categorising assets, liabilities and
capital







Marketing
- Role of marketing in fulfilling strategic
objectives
- Centrality of the customer in developing
marketing strategies
- Components of marketing analysis
- Developing marketing strategy






Microeconomics for the strategists
- Determinants of demand and supply
- How markets adjust to changes in
demand and supply
- Adjusting the framework for
non-competitive markets








Strategy
- Defining strategy and its role in fulfilling
shareholders’ objective
- Analysing industry structure
- Corporate, competitive and functional
strategies
- Introduction to a strategy development
framework









How investors value companies and
projects
- Discounted cash flow and other
approaches to analysing investments
- Forecasting performance
- Application of time value of money to
capital budgeting
- Prioritising and selecting investment
projects





Organisation structure
- Business strategy as the driver of
organisation structure
- Introduction to organisation design
parameters




Performance measurement and incentive
compensation
- Gap between strategy formulation and
execution

Using the Balanced Scorecard as a
tool to implement strategy
Understanding and fixing agency
problem
Overview of incentive compensation
approaches

Case Studies

(final selection is subject to change)
Harvard Business School case:
Chemalite, Inc. A chemical engineer
who has set up a company to manufacture
and market one of his inventions is trying to
prepare his state of the corporation report.
This case is designed to serve as a vehicle to
introduce students to basic bookkeeping and
accounting functions.

Harvard case: Apple 2002 In 1980,
Apple was the leader of the personal
computer industry, but by 2002 it had
suffered heavy losses at the hands of the
Wintel camp. This case examines Apple’s
strategic moves as the PC industry evolves
in the 21st century and poses the question:
Can Steve Jobs make Apple “insanely great”
again?
Harvard case: Domestic Auto Parts
Describes a meeting of an executive team
to discuss strategy for a company turnaround.
The exercise is to construct a strategy map
and Balanced Scorecard to capture the new
strategy.
Harvard case: The Fashion Channel:
Market Segmentation. The new Senior
Vice President of Marketing for The Fashion
Channel (TFC), a cable television network
dedicated to round-the-clock, fashion-oriented
programming, is preparing to recommend a
change in the company’s traditional marketing
approach by introducing a market
segmentation programme. This programme is,
in part, a response to the intensifying
competitive environment for TFC, and it needs
to strengthen the company’s brand and
positioning with viewers and advertisers. At
the same time, the programme must maintain
consumer and distributor satisfaction with
the network. Several segmentation options
are being considered, each with pros and
cons. TFC has never done a programme like
this before, and the Senior Vice President of
Marketing is new to the job. In addition to
making a recommendation, she must manage
the change process to insure that the
organisation and her leadership team peers
are fully aligned.

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/5daymba

IIR Middle East certified by

The New Five Day MBA For Managers
10 – 14 May 2009 • JW Marriott Hotel, Dubai, UAE

FIVE EASY WAYS TO REGISTER
971-4-3352437

register@iirme.com

971-4-3352438

IIR Holdings Ltd.

GCS/IIR Holdings Ltd.

PO Box 21743, Dubai, UAE

P O Box 13977, Muharraq, Kingdom of Bahrain

www.iirme.com/5daymba
For further information and Group Discounts*
contact 971-4-3352483 or email: r.devnani@iirme.com
*Group discounts are only applicable on the full event price

WEB BC2987

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Event

Dates

The New Five Day MBA
10 – 14 May 2009
For Managers

Price before
1 March 2009

Price between
1 March and 22 March 2009

Price after
22 March 2009

US$ 4,250
(Save US$ 500)

US$ 4,550
(Save US$ 200)

US$ 4,750

If you have eight or more delegates who need this training, contact IIR In-House on 971-4-3352439 or inhouse@iirme.com
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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Payments

Cancellation

A confirmation letter and invoice will be sent upon receipt of your registration. Please
note that full payment must be made upon receipt of the invoice and prior to
the event. Only those delegates whose fees have been paid in full will be admitted to the
event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note
that all US$ cheques and drafts should be drawn on a New York bank and an extra amount
of US$ 6 per payment should be added to cover bank clearing charges. All payments should
be made in favour of IIR Holdings Ltd.

If you are unable to attend, a substitute
delegate will be welcome in your place. If this
is not suitable, a US$ 200 service charge will
be payable. Registrations cancelled less than
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Delegates requiring visas should contact the
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possible. Visas for non-GCC nationals may take
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Event Venue

JW Marriott Hotel, Dubai, UAE
Tel: 971-4-2624444

Accommodation Details

We highly recommend you secure your room
reservation at the earliest to avoid last minute
inconvenience. You can contact the IIR
Hospitality Desk for assistance on:
Tel: 971-4-4072693
Fax: 971-4-4072517
Email: hospitality@iirme.com

Due to unforeseen circumstances, the programme
may change and IIR reserves the right to alter the
venue and/or speakers.

MI PG M100 General Management

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