1

Present
Aj.Chaiyawat Thongintr
By
5331205058

Panshita Sribut

5331205054

Potcharapol Srisang

5231205143

Somprasong Panya

5231205129

Watcharakit Supatong

5131205195

Suthida Sutthidara

4931205016

Komkrit Punyanai

5331205031

Dhevapong Chulawangrit

5131205187

Siwapong Supradid

(Group Marvel Section 2)
School of Management Mae Fah Luang
University

2

Content
Page

Content

3

Chapter 1: Introduction

5

1.1 Back ground and significance of project

6-7

1.2 Project Objective(s)

8

1.3 Benefits of Project

8

1.4 Activities/Time Frame

8

Chapter 2: Industry Profile
2.1 Information
2.2 History

Chapter 3: Marketing Feasibility Study
3.1 Marketing Analysis
3.2 STP Analysis

3.3 Marketing mix strategy
3.4 conclusion

10
11
11-15
16
17-18
19

21-26
27

Chapter 4: Cost of Investment

28

4.1Cost of Investment

29

4.2 Pre Operating Cost

30

4.3Investment Cost

30

4.4Facility layout

32

4.5Depreciation
4.6Conclusion

33-35
36

3

Chapter 5: Operating Cost

37

5.1 Product Characteristic

38-60

5.2 Product Analysis

61-62

5.3 Location

63-64

Chapter 6: Organization and Administration
6.1Employee Salary
Chapter 7: Financial Analysis

65
66-68
68

7.1Financial

70

7.2Cash Flow

71

7.3Balance Sheet

Chapter 8: Risk Management
Chapter 9: Conclusion

71-75
76-84
86

4

Chapter 1: Introduction 5 .

92 ปี 2552 6.95 ปี 2551 7.357 300.64 ่ มเยือนและรายไดูของจังหวัดเชียงราย ปี 2551 และ 2552 ยังไม่สมบ้รณ์ * ขูอม้ลผูเ้ ยีย ขูอม้ลที่ไ ดูนเ้ี ป็ นขูอม้ลประมาณการ จากสำานักพัฒนาการท่องเที่ยว สอบถามขูอม้ลเพิ่มเติมที่ www.35 2.043.873 1.248 จำำนวนรำยไดูจำกกำรท่องเทีย ่ วในจังหวัดเชี ยงรำย ชาวไทย ชาวต่างประเทศ รวมทั้งสิน ้ รายไดู (ลูานบาท) ปี 2549 ปี 2550 7.332.012. 1.863. When they want to relax or have an exciting experience. Therefore.435 ปี 2551 1.43 2.375 249.356.776 1.659 289.633.374. it can increase number of foreigners to travel and work here. they will spread word of mouth to others.go.1Background and Significance of the Project Nowadays.603.056 1.339.818.770.60 9.135.31 2.43 7.246 ปี 2552 1.tourism.801.361. in next 3 years Chiang Rai will become a gateway of AEC.462.th 02-2194010-17 Figure 1 show statisgic travellers in Chiang Rai From: (http://www. we can response to their requirement.chiangrai.436. amusement park and water park.190 402. in Chiang Rai that can be more impressing tourists to travel.21 9.404.77 2. Chiang Rai is a famous scenery town and there are many natural tourist attractions that can be impressing to tourist.161 1.430. Moreover. If they are impressed.680.20 9.1 Trend of tourism จำำนวนผูเ้ ยีย ่ มเยือน ของจังหวัดเชี ยงรำย ชาวไทย ชาวต่างประเทศ รวมทั้งสิน ้ ผูเ้ ยีย ่ มเยือน ปี 2549 ปี 2550 1.net/dashboard19/) 6 .61 10. therefore.518 1. there is no manmade tourist attraction.741.1.1. However. I foresee that it can increase the diversity of tourism in Chiang Rai and make Chiang Rai as a complete scenery town if there is an amusement park and water park here.

50 1.04 1.283 447. Note : Primary Data Tourist Arrivals excluded Overseas Thai 2011 %Share Number 56.499 Norway 147.41 15.06 28.699 Japan 1.972 240.046 515.253.756 Africa 161.48 0.371.77 13.72 0.85 4.496 Others 86.98 3.375 682.32 0.054.08 0.19 26.748 38.242 82.30 3.317.51 1.43 0.97 1.06 59.33 24.903 370.090 Malaysia 2.13 0.40 37.433 137.55 14.20 2.31 0.55 0.75 0.500.387 Spain 113.502.357 Grand Total 22.19.422 5.534 829.80 29.572 619.php) By Nationality January .90 1.065 Source of Data : Immigration Bureau.65 0.84 -5.09 0.471 265.581 The Americas 1.53 0.Ministry of Tourism and Sports.303.13 0.21 3.28 0.90 2.24 0.521 108.58 1.34 4.57 0.587 601.76 0.00 0.28 2.617.01 4.66 5.42 0.43 17.27 15.22 0.34 0.788 12.58 16.05 1.383 373.789.48 0.971 25.68 17.44 0.963 Myanmar 129.01 3.08 1.784 United Kingdom 870.58 8.84 0.945 185.869 198.51 0.40 3.55 2.594.997 Sri Lanka 73.13 12.55 4.27 0.046.68 36.253 Korea 1.610 164.39 100.226 933.33 0.91 0.29 0.93 4.19 0.64 13.671 268.51 1.95 0.17 0.345.096 157.911 Israel 129.69 4.382 73.47 0.25 0.641 Bangladesh 72.560 194.33 4.E.58 0.A.470 %∆ 2012/2011 %Share 53.23 2.280 110.22 24.804 China 2.11 4.00 10.78 0.18 -11.03 0.78 37.67 2.819 Russia 1.184 Kuwait 64.89 11.146 16. 113.20 -7.056 Vietnam 617.420 Others 46.77 0.811 Europe 5.09 0.743 952.88 4.150 914.57 3.817 Austria 94.56 1.406 89.894 Italy 199.194 6.87 42.26 11.855 101.07 0.258 Pakistan 71.411 19.866 5.560.907 68.35 11.85 0.53 0.886 113.33 7.98 16.74 21.356 681.23 25.40 7.51 2.608 282.131 Taiwan 394.45 -2.753 Australia 930.02 0.00 20.093 55.853 S.174 Others 260.46 0.950 2.364 496.64 20.610 36.197 Belgium 94.164 East Europe 279.885 1.480 Brunei 10.13 0.721.86 3.94 0.32 0.127.11 7.36 10.12 6.23 12.14 10.63 2.015.496 69.768 1.865 Nepal 26.24 1.996 Germany 681.092 65.536 Saudi Arabia 17.289.38 1.Africa 75.931 1.97 18.659 Egypt 19.13 1.599 New Zealand 113.73 16.766 Indonesia 448.84 11.09 0.05 14.519 12.35 36.18 12.71 0.187 95.73 0.236.01 2.970 24.07 0.21 5.33 0.02 6.703 125.01 3.15 22.00 AM หมำยเหตุ : นำาลงเว็ป ณ วันที่ 11 มกราคม 2556 กล่ม ุ ขู อม้ลสถิตด ิ ำ ู นท่องเทียว ่ กรมกำรท่องเทีย ่ ว 7 .748 Laos 951.566 Ireland 59.006.78 21.475 Others 51.18 12.14 5.58 1.55 4.08 0.044 844.565 Switzerland 190.169.148 Argentina 17.089 Netherlands 207.270 Sweden 350.71 5.15 5.36 0.891 136.64 11.68 2.82 2.645 Middle East 604.092 2.95 2.42 0.912 South Asia 1.12 5.87 5.20 6.019 USA 767.101.509 Others 2.158.36 62.89 0.13 4.834 1.98 Updated :04/01/2013 / 10.897 India 1.14 12.25 0.57 20.893 1.338 Others 29.68 3.09 12.61 7.36 100.17 0.080.29 0.03 3.December 2012 2012 Nationality Number East Asia ASEAN 12.38 0.04 0.549 Denmark 167.06 0.39 1.118 Finland 148.577 7.59 4.649 France 572.230.12 0.55 0.690 Others 122.137/tourism/th/home/tourism.25 10.13 4.636 25.247 411.924 Philippines 288.008 Canada 218.889 Singapore 821.098 U.93 0.345 Hong Kong 472.36 11.95 24.286 Oceania 1.Thailand International Tourist Arrivals to Thailand From: (http://61.45 1. Police Department.75 -6.133 58.856 170.240 Cambodia 424.727 53.58 19.789 Brazil 30.77 12.795 891.

Dec. 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1. .Introduction to the project feasibility study 3.amusement and water park -Process of management 6.To expand the market of the amusement and water park. Study and management the risk of our business -Risk analysis and other Analysis 8.1. Analyze the financial of our business -Financial Statement Generating -Financial Statement analysis 7. . Study technical Feasibility . .3 Benefit of this project.2 Project objectives. Study the business profile . Feb.To study about operation process of the amusement and water park. .amusement and water park 4.To identify the possible market of the amusement and water park. Project Advertising 9. Analyze the market feasibility -Market analysis 5.To study and learn the management of the amusement and water park. .To study the risk of this business. Writing and analyze the report 10. .To analyze the feasibility of capital budgeting and evolution of the amusement and water park.To invite the tourist to travel the amusement and water park. Topic Submission. Introduction Submission . Activities Nov. 1. . .Understand about the situation of the amusement and water park. 4 Time Frame of Study. 2. 1. Presentation 8 . Jan.

Conclusion the feasibility of business 9 .11.

Chapter 2 Information industry 10 .

The American Amusement Park Industry: A History of Technology and Thrills. ISBN 0-80579821-8. and barefooting environments. Taking Hold in the U. It opened in 1583 and with the world's oldenst operating amusement park. fireworks. These were located in Medieval Europe and had live entertainment. swimming.Information Amusement parks and theme parks are terms for a group of entertainment attractions.wikipedia. splash pads. games and some rides. In the late 1800s amusement parks started taking hold in the United States. Water parks in more current states of development may also be equipped with some type of artificial surfing or bodyboarding environment such as a wave pool or FlowRider. Most 11 . A water park or waterpark is an amusement park that features water play areas. Bakken. dancing. spraygrounds (water playgrounds). a pleasure garden north of Copenhagen. such as water slides. are usually much more intricately themed to a certain subject or group of subjects than normal amusement parks. a specific type of amusement park.org/wiki/Water_park History Amusement Park History Pleasure Gardens Amusement parks all started with pleasure gardens. Boston: Twayne Publishers. rides. as well as some that are aimed towards all ages. They were popular until the 1700s when political situations caused a lot of them to close down. lazy rivers. and other events in a location for the enjoyment of large numbers of people. Judith A. usually providing attractions meant to cater specifically to certain age groups. or other recreational bathing. Theme parks. is still standing. (1991).S. An amusement park is more elaborate than a simple city park or playground.) http://en. Source: (Adams.

The World's Columbian Exposition in Chicago introduced the ferris wheel and the midway. Paul Boynton's Water Chutes. traditional amusement parks started to shut down. dance halls. Kiddieland was developed for younger kids. it had themed places. new amusement parks opened and new rides were created. amusement parks started to become extremely popular. Once it had three big amusement parks. In 1895. he also opend a park at Coney Island. Instead of having a midway. New parks opened as more and more people came. Many parks closed during the war and others had to stop adding new rides in order to stay open. It charged admission and used rides to draw people to it. Amusement Park Decline During the Great Depression. Over the years. They were immediately successful! The Beginning of the Future In 1893. Many people doubted it would last long. Many people tried. Some were able to stay open by copying ideas from theme parks. The midway had a wide variety of rides and concessions and largely influenced amusement park design. Over 1. amusement parks had a sudden popularity boom. However. Disneyland and Theme Parks In the 1950s people started to lose interest as the parks grew older.amusement parks were built at the end of a trolley line. plus smaller attractions. games and a few rides. However. Coney Island was central to the amusment park industry. They usually had picinic areas. one company finally succeeded: Six Flags over Texas. restaurants. 12 . Disneyland was an immediate success. In 1894. After World War II After World War II. unsuccessfully. there were only about 400 amusement parks and World War II didn't help matters. 1935. In. to copy Disneyland. however. It was during this time that Disneyland was created. there are as more people grew interested in theme parks. amusement park attendance went down greatly. trolley parks expanded. In 1961.500 amusement parks were opened by 1919 in the United States. It opened in 1955. It did not last long. Paul Boynton opened the world's first modern amusement park.

htm Siam Water Park Siam Water Park (Suan Siam) features an expansive man-made swimming pool complete with artificial surf.org/CR0210243/amusement%20park %20history/amusementparkhistory. Apart from being the largest open zoo in Thailand. Source: http://library.thinkquest. Central Bangna's Leo Land. At one time. the places are few and far between. waterfalls and towering water slides. also provides numerous amusement activities and special shows for family vacationers. Pattaya Park is another place. fountains. try one of the many amusement parks located in department stores. The 'sea' is set amid landscaped gardens with additional attractions such as children's playgrounds. Seacon Square's Yoyo Land.com/travel/recreation/recreation_amusement. But if you don't want to suffer the heat of the day. Outside of Bangkok. kids' games and other entertainments. an open zoo and botanical gardens. Safari World on Ram Indra Road. located off the Rangsit-Onkarak highway in Pathum Thani province. New technology is creating types of rides that were once unattainable.Today Theme parks are still enjoying success.htm Amusement parks In Thailand Fortunately. Source: http://www. Anyone who prefers their fun in the outdoors should make for either Siam Park in Minburi or Dream World. and several branches of The Mall department store are good choices. but with the boom in the retailing industry many more are now built indoors. Most have indoor swimming pools with slides. beach. whirlpools. Bangkok has plenty of amusement parks for when the kids are getting restless. Ripley's World of Entertainment located on the third floor of the Royal Garden Plaza has a number of educational and entertainment activities for the family. all the city's amusement parks were outdoor. as an adjunct to department stores and shopping centers. 13 . In Pattaya. aviaries.thailand.

thailand. • Low information for development.Siam Water Park is located in the eastern suburb of Minburi.com/travel/recreation/recreation_bangkok_suansiam. Bus Nos 26 and 27 from the Victory Monument pass the complex. • There is various type of place in the park. • Decrease a capital cause low standard. Opportunity Threat • Thai tourism market is spread by Asian • The tourists are increase every year in Asia. Dream World 14 . tall) and free of charge for babies (less than 100 cm. • Thai politics is uncertainly. tall and/or older than 15 years old).00 pm daily with an admission fee of 200 baht for adults (more than 150 cm. tall). Source : (http://www. • High competition in Thailand andcut prices from other business. • Quality of the tourists are decrease. contagious diseaseare breathe. High competitor • Increase high capital about tourism marketing. • Short time about problem ex. • The tendency for open tourism market can make increase the tourist. • Have a various prices for the customer. • Low development about service to customer.00 am to 6. 100 baht for children (100-150 cm. • Destination management are not for development a quality to long times or sustainable. Opening hours are 10.htm) SWOT Analysis Siam Park Strength Weakness • Many people know about Siam park name.

There are various plaything for customer. The admission fee plus service charges is 250 baht. 533-1449 Source: (http://www. It's quite close to the huge Future Park Rangsit shopping center.com/travel/recreation/recreation_bangkok_dreamworld.00 pm on weekdays. Opportunity Dreamworld is a theme park that the nearest of the capital city and easiest for transportation.thailand. call +66 2 533-1152. Dream World is a classical European-style fantasy-land. Threat Dreamworld will get profit it depends on season. 533-1447. A great place for all the family.00 pm on weekends. 15 . Weakness Dreamworld no have new play things for customer and lack of development so. Dream World is open daily from 10.Dream World is a new amusement park located beyond Don Muang Airport at Km 7 Rangsit-Ong Kharak Road. people who have ever come to this place won’t interested to have service again.00 am to 5.00 am to 7. For further information. There are two duration are end semester and between semester because their target market are family and teenager. replete with miniature versions of legendary sites and modern amusements and game machines.ht m) Dreamworld Strength Dreamworld is located nearby capital city and very famous because they have opening for nineteen years. 10.

1.1 Market analysis 3.Chapter 3 Market Feasibility study 3.1 General Environment Analysis 16 .

learnmarketing.net Political Nowadays.1 PEST picture Source: www. it is important factors that appear in all of the process of business since before we desire to do the business until 17 . And our business will make anyone forget the bad political issues of today moreover get the best nice memories. Social & Technology Now social and technology come together such as Facebook or Website. it is a large online social network that many people use to help their business When we talk about technology in this period.There are PEST that are affected to running our business Figure: 3. Thailand has a political situation that affected directly with my business cause the situation in Thailand now make everyone needs to relax and have fun in the midst of political tension. Economy In term of economic in the Thailand is slow down It is an effect chain of political situation but Chiang Rai still be nice destination attraction for travel.1.

Myanmar when AEC is opening. We have security and engineering for prepare in every time. people need to relax when they have holiday or weekend and if they go to Bangkok. We check and repair in every time. Customer analysis Who is customer: Define the potential customers. etc. we have only indirect competitor because Chiang Rai have not amusement and water park but Bun Rod Farm is indirect competitor because they focus on same our target market. before we desire to do the business. they should come to the our theme park The good environment management system surrounding the theme park is the center of relax and fun The theme park must be clean and sunny bright with the best place. we search many information on the internet webpage and then it’s the best way to make everybody know about our business. there must go so far to go to amusement and Water Park. We focus on family and teenager. Environment Environment is the part of customer decision to come in theme park When they see a good environment good air and nice decoration. 18 . What does customer want: We know customer behavior that they pay attention about relax. date.promote the business For example. Laos. Why does customer have to buy our product: We have many theme park. player will fun with our park. funny. family will get attachment and people can join and meet new friend. Competition Analysis (3C analysis) Competitor Nowadays. we will build this one in chiang rai for response people in northern of Thailand. So. In Chiang Rai. So.

When does customer purchase: Customer can buy ever season because we have theme park for prepare in every season.1 Market segmentation Market segmentation of our company is age 8 – 15 years and 36 – 50 years because this segmentation we focus on family and teenager. 3. so people will come and fun in every time. And teenager may be meet new friend or get some feel in this place. We prepare staff for take care in every point if customers need to help. 19 . They will forget problem and have energy to work. social has many conflicts and serious so if they come to company they can get happiness and family can use the time for relax with family and enjoy it.2 STP analysis 3. Company analysis Nowadays.2. We have many choices for people need.

3.2.3 Position Analysis 20 . foreign and Thai tourist.2. teenager group who come to visited Chiang rai. 3. 8.2 Target Market We decide to choose 2 groups . Amusement and Water Park also offer convenient place and relaxation atmosphere to customer.15 and 36 – 50 year. Amusement and Water Park cater to people who want to have an exciting experience and spent their time in vacation.

place. price and promotion. 21 .3 Marketing Mix Strategy Our business use 4Ps from marketing strategy (http://www. Marvel Park provides event and activities for tourist will get new experience and happy with our company.nanosoft.htm) with 4 components product.th/maktip01.Position of Marvel focus on the • first thing is safety of equipment • Premium price because we have always to check and repair our equipment so customer will safety if they come to Marvel Park • Variety of equipment • Activities of family Low Price Low Quality High Quality Marvel Park Dream World High Price 3.co.

3.3. There will make people to know and interesting with Marvel Park. They will get impression and high safety from Marvel park. This way is passing to Mae Sai and Chiang san.3 Price Setting a price per head covers the cost and not charges dramatization. and 99 for the entrancing only (do not play) 3. 3. 3. 149 for the entrancing only (do not play).1 Product Our product is service.500 bath and 5 people 1. 22 . kids’ price is 259 for entrancing and playing. The prices have 4 types. there are gate to AEC. We provide happiness and family time. newspaper.3.100 bath. The price is suit for product and service. TV.500 bath and couple 899 bath can play everything. 4 people 1. There are near the main road and easy to transportation. our adult’s price is 399 for entrancing and playing.2 Place Marvel Park.4 Promotion Our business is new so we have to promote by advertise such as Internet. So. If they come with family 3 people 1.3. We will set higher price because our business want to make the customer know that our product and service have high safety. We have promotion about family and couple.3. or radio.

Sale (thousand Baht) description 1 Adult 100 Units 80 Total 180 2 120 90 210 3 120 100 200 4 150 100 200 5 150 100 200 6 7 8 9 10 11 12 total 150 160 170 180 180 200 220 1900 120 150 150 170 170 180 180 1590 220 250 250 270 270 380 400 3030 description 1 Adult 220 Units 200 Total 420 2 240 200 440 3 180 180 360 4 150 170 320 5 150 140 290 6 7 8 9 10 11 12 total 120 120 140 170 180 220 240 2130 100 100 120 150 160 200 220 1940 220 220 260 320 340 420 460 4070 description 1 Adult 250 Units 210 Total 460 2 250 210 460 3 200 200 400 4 160 170 330 5 160 150 310 6 7 8 9 10 11 12 total 150 150 150 180 180 220 250 2300 140 140 140 170 170 200 230 2130 290 290 290 350 350 420 480 4430 23 .

bangkokbiznews. By we use sales increase winter season 0.045. From the situation. (http://www. raining season 0. it increase in the sale volume on winter season because in this season is the travel season more people want to come to Northern for touch good atmosphere.03.com/2010/11/05/news_31874971.php? news_id=31874971) 24 .Sale forecast chart In sales forecast.01 and summer 0.

The number of visitor in Chiang Rai. 2007 25 .

26 .

etc. STP analysis helps our easy to divide my customers. date. funny. such as Roller Coaster. Segment analysis. Laos. Myanmar when AEC is opening. such as Carousel. we want to a biggest amusement and Water Park in Thailand. and also we see the security and safety as important thing. we focus on northern of Thailand people. etc. We need to buy an expensive thing like big equipment. These make our investment use more money for operate.3. Foreign and Thai 27 .5 Conclusion From the cost information. and especially plaything that divided into 2 types Adventure zone. Ferris wheel. and Classic zone. etc. so we have to put lot amount of money for invest in this project. Office Equipment. Haunted House. Plant and Machinery. Competition analysis (3C Analysis). We know about customer’s behaviors that they pay attention about relax. building. we divide our target group into 3 groups which are Family. large land. Super Splash.

Chapter 4 Cost of Investment 28 . we setting a price is higher because our business wants to make the customer know that our product and service have high quality. Our business use 4Ps from marketing strategy. we focus on foreign and Thai tourists who come visited in Chiang Rai. Market segmentation. We forecast our sale will be increase continuously and it will be stable after because the customer will know our amusement and water park more. Position analysis. Thailand. the location of our business is near the new bridge to Burma. Price. Place. Mae Sai district. in term of product we provide fun and different the colors and special characteristics of each part. So we can attract the customer from Thai and foreigner tourists. entertainment attraction and rest area of customer. So they will get new experience and we hope to make them impression. Chiang Rai. teenager group.tourist. amusement and water park position on variety of machine.

000.000.00 0 Computer 136.910 2.910 2.000 Cash entry equipment 11.000 66.000 8.800 136.000 66.200 11.000 8.800 136.Chapter 4: Investment cost 4.910 2.200 Projector 8. we have contact and engage with Zamperla company to installation amusement park and White water company to installation water park then sor Chiang rai construction to build office.000 8.000 8.000 190.910 29 .200 11.000.000.910 2.200 11.000.000 190.1 Cost of Investment Building Our company has invest open the biggest amusement in Chiang Rai . Investment Year1 Year2 Year3 Year4 Year5 Building 190.000 190.000 66.000 66.800 136.000 190.200 11.800 136.000 Water cooler 2.800 Air conditions 66.

27 2 30 .272 190.854 4.596 Faxes 15.283.194 1.800 7.283.854 4.000 15.000 Televisions 7.272 190.194 1.000 15.300 27.596 1.194 1.800 7.596 1.596 1.854 4.000 15.300 27.596 1.283.283.854 Vacuum bottles Microwaves 618 618 618 618 618 1.194 Total 190.300 27.854 4.800 7.800 7.194 1.300 27.300 Telephones 1.000 15.and hot Printers 27.272 190.800 Refrigerators 4.272 190.283.

00 736.00 24.00 14.00 2.3% 31.00 10.970.00 40.270.000 Business tax 3.980.00 1.00 2.5 % 4.00 15.00 10.00 1.00 56.000 Fee Transfer 2% 19.00 685.00 1.500.000.00 7.000 Total 4.00 10.00 330.750.500.00 5.000.500.00 3.000.090.000.00 15.00 3.030.400.00 20.000.00 8.000.700.000.350.2 Pre Operating Cost Pre Operation cost Total Prices Building 950.000.3 Investment Cost No.000 Taxation 0.00 40.00 120.00 - 10.00 2.00 3. Details 1 Land 2 Building Total Tools 3 Lawnmowers 4 Receivers 5 Vacuum cleaners 6 Floor machines 7 Winn cooling 8 Water coolers 9 10 11 12 13 14 15 16 17 18 19 20 Machine Water cooler and hot Cash entry equipment Printers Telephones Faxes Televisions Projector Refrigerators Vacuum bottles Microwaves Cutting paper machine Air-conditions Amount 150 Price 500.00 13.000.700.000.00 570.000.000.000.000.000 1.4.00 97.500.000.00 2.00 2.850.000.014.00 31 .850.00 28.00 3.600.00 75.00 Total 14.00 12.000.090.700.00 3.000.400.060.000.00 13.00 12.00 25.00 1.00 39.00 3.000.00 Unit Field Total 75.00 5.00 12.000.00 9.000.00 22.000.550.00 4.000.000.00 136.00 3.00 Total 471.000.00 40.990.00 16.00 165.000 Mortgage of land 1% 9.00 950.00 24.000.

00 38.260.00 2.00 4.00 1.500.00 1.00 8.00 14.00 1.00 60.380.820.00 9.00 2.00 220.200.00 36.00 39.600.00 684.00 30.00 35.000.00 24.00 234.00 1.500.00 850.000 8.00 280.000.600.00 1.00 5.000.00 840.700.00 240.000.00 61.00 30.00 2.00 Total 13.00 6.860.00 39.00 18.470.000.400.900.00 1.00 500.000.00 2.980.28 29 30 31 32 33 34 Furniture Clothes lines Counter Counter for buy ticket File cabinets Sofas Meeting Table Set [Big] Meeting Tables Set [Small] Chairs Office desks Workstations Bookshelf Lockers President desk Disk Racks 35 36 37 38 39 40 41 42 43 44 45 Equipment Whisk Brooms Mops Toilet equipment Cobweb broom Shovel dust Broom hard Bins Squeegee Litter Bins Computers 21 22 23 24 25 26 27 2.200.00 150.200.000.00 1.000.00 22.00 2.00 4.00 1.00 22.00 11.00 3.00 19.00 7.00 5.00 35.00 7.900.200.00 4.00 35.100.00 8.00 7.00 3.00 1.00 20.00 1.200.00 35.000.00 505.00 35.00 1.000.00 8.00 5.500.00 9.00 Total 480.500.4 Facility Layout 32 .860.700.00 440.000.00 6.00 4.00 716.00 4.00 11.00 36.990.00 10.

33 .

850 500 500 500 500 500 500 500 500 500 500 500 500 6.3 33 3.4.3 33 3.958.958.958.37 5 15 1.3 33 3.3 75 15 1.37 5 15 1.37 5 15 1.3 33 3.958.958.958.958.958.3 33 3. 500 8 8 8 8 8 8 8 8 8 8 8 8 96 31 31 31 31 31 31 31 31 31 31 31 31 372 59 2 56 1 67 59 59 59 59 59 59 59 59 59 59 59 256 256 256 256 256 256 256 256 256 256 256 167 167 167 167 167 167 167 167 167 167 167 708 3.0 72 2.3 33 3.0 04 Vacuum bottles Microwav es Cutting paper machine Airconditions Clothes lines Counter Counter for buy ticket File cabinets Sofas 34 .37 5 15 1.270 61 61 61 61 61 61 61 61 61 61 61 61 732 233 233 233 233 233 233 233 233 233 233 233 233 2.37 5 180 16.250 106 106 106 106 106 106 106 106 106 106 106 106 1.2 12 13 13 13 13 13 13 13 13 13 13 13 13 156 25 25 25 25 25 25 25 25 25 25 25 25 300 15 1.958.3 33 47.37 5 15 1.825 Lawnmow ers Receivers Vacuum cleaners Floor machines Winn cooling Water coolers Water cooler and hot Cash entry equipment Printers Telephone s Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec total 33 33 33 33 33 33 33 33 33 33 33 33 396 Faxes 313 313 313 313 313 313 313 313 313 313 313 313 3. 000 404 404 404 404 404 404 404 404 404 404 404 404 4.5 Depreciation Investm ent Jan Building 3.37 5 15 1.3 33 3.000 100 100 100 100 100 100 100 100 100 100 100 100 1.958.756 Television s 163 163 163 163 163 163 163 163 163 163 163 163 1.3 33 3.958. 333 3.37 5 15 1.956 Projector 167 167 167 167 167 167 167 167 167 167 167 167 Refrigerat ors 101 101 101 101 101 101 101 101 101 101 101 101 2.3 33 3.000 688 688 688 688 688 688 688 688 688 688 688 688 8.37 5 15 1.004 1.800 569 569 569 569 569 569 569 569 569 569 569 569 6.200 167 167 167 167 167 167 167 167 167 167 167 167 2.37 5 15 1.3 33 3.500.37 5 15 1.958.

968.4 60 9 2. 700 7 1 50 7 7 7 7 7 7 7 7 7 7 7 150 150 150 150 150 150 150 150 150 150 150 36 36 36 36 36 36 36 36 36 36 36 36 84 1.621.85 0 3.4 60 9 2.4 60 9 2.4 60 35 60 1 08 34.7 52 1.85 0 3.8 50 3.4 60 9 2. 200 47.968.968.4 60 9 2.85 0 3.85 0 3.968.4 60 9 2.85 0 3.968.968.85 0 3.968.Meeting Table Set [Big] Meeting Tables Set [Small] Chairs Office desks Workstati ons Bookshelf Lockers President desk Disk Racks Whisk Brooms Mops Toilet equipment Cobweb broom Shovel dust Broom hard Bins Squeegee Litter Bins Computer s total 1 46 146 146 146 146 146 146 146 146 146 146 146 1 25 125 125 125 125 125 125 125 125 125 125 125 55 55 55 55 55 55 55 55 55 55 55 55 87 9 75 87 87 87 87 87 87 87 87 87 87 87 975 975 975 975 975 975 975 975 975 975 975 1.4 60 9 2.968.1 04 5 5 5 5 5 5 5 5 5 5 5 5 9 2.968.85 0 3.8 00 4 32 6 6 6 6 6 6 6 6 6 6 6 6 72 2 2 2 2 2 2 2 2 2 2 2 2 24 5 5 5 5 5 5 5 5 5 5 5 5 9 9 9 9 9 9 9 9 9 9 9 9 60 1 08 8 8 8 8 8 8 8 8 8 8 8 8 96 1 1 1 1 1 1 1 1 1 1 1 1 12 1 1 1 1 1 1 1 1 1 1 1 1 12 4 4 4 4 4 4 4 4 4 4 4 4 92 92 92 92 92 92 92 92 92 92 92 92 48 1.4 60 9 2.968. 515 .4 60 9 2.968.968.5 00 6 60 1.85 0 3.0 44 11.4 60 9 2.85 0 3.85 0 3.85 0 3. 460 9 2.

400 Water cooler and hot 14.980 75.000 Meeting Tables Set [Small] 30.380 39.000 Chairs Office desks Workstations Bookshelf Lockers President desk Disk Racks 13.700 Air-conditions Clothes lines Counter 330.000 Printers Telephones Faxes Televisions Projector Refrigerators Vacuum bottles Microwaves 136.970 Cutting paper machine 3.000 40.500 7.980 Meeting Table Set [Big] 35.000.000 24.270 3.000 1.000 7.600 1.000 165.000 25.200 20.900 234.500 Life use For mount 20 240 For years 20 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 5 60 5 3 36 3 3 36 3 3 36 3 3 36 3 3 36 3 3 36 3 3 36 3 3 36 3 3 36 3 3 36 3 3 36 3 36 .100 File cabinets Sofas 61.500 Counter for buy ticket 14.000 120.550 Cash entry equipment 56.000 24.000 8.000 39.700 36.000 97.000 2.000 40.090 5.Investment Building Lawnmowers Receivers Vacuum cleaners Floor machines Winn cooling Water coolers Amount 950.

Whisk
Brooms
Mops
Toilet
equipment
Cobweb broom
Shovel dust
Broom hard
Bins
Squeegee
Litter Bins
Computers
Total

480
1,260
2,200
1,860
150
280
840
22,000
1,200
2,200
684,000

3

36

3

3

36

3

3

36

3

3

36

3

3

36

3

3

36

3

3

36

3

3

36

3

3

36

3

3

36

3

3

36

3

952,429,790

4.5.1 Investment Cost [Depreciation]
Investment
Building
Tools

Amount
Depreciation
Annual DEP.
Monthly DEP.
950,000,000
20 years
47,500,000
3,958,333.33
471,400.00
5 years
94,280.00
7,856.67
736,060.00
505,860.00
716,470.00

Machine
Furniture
Equipment
Total

952,429,790.00

5 years
20 years
3 years

147,212.00
25,293
238,823.32

12,267.67
2,107.75
19,901.94

48,005,608.3

4,000,467.36

4.6 Conclusion
From the all allow our information; we have to invest contact with 3 company
to build and installation our amusement park, water park and office by White
water company, Zamperla company and then sor Chiang rai construction. We
have to use 952,429,790.00 bath for run-business is going happen at Mae jan
,Chiang Rai.

37

Chapter 5
Production and
Operations Analysis

38

5.1 Product Characteristics
Our project locate on Mae Jan district, Chiang Rai near main street. The area about
150 acres, the amusement and Water Park is perfect and more security as well as the world
class because we have contact for service and collaborate with White Water company to
installation the water park and the Zamperla company to installation the amusement rides.

Figure1 5.1.1 Operation process

Source: (http://zamperla.com/en/zamperla-company)
(http://www.whitewaterwest.com)

39

5.1.1 Roller Coaster

Figure 2 5.1.1.1 Moto Coaster
Zamperla’s new MOTOCOASTER, thrill-seekers of all ages are now able to
experience all the thrills of this legendary sport. Seated two abreast on their own motorbike,
racers are treated to an exhilarating launch from 0-40 MPH/ 65Km/h in less than 2 seconds.
Trains can each accommodate up to 12 riders in an innovative pedestal seating design
maximizing safety, comfort, and rider freedom. The trains take racer along a 1195 ft / 364m
long track, with a minimal footprint of 160 ft x 70 ft / 49m x 21m.
40

7mt (48 ft.) through a breathtaking series of exciting 65 degree banked turns. comfort and ride freedom.5 second.1.1. each accommodating up to 16 rides in an innovative pedestal seating design that maximizes safety.Figure 3 5. 41 . Seated two abreast on their own horses. The horses then race to the finish line along a 450 meter (1476 ft) track reaching heights of 14.2 Pony express The Pony Express comes with two trains. 16 riders are treated to an exhilarating launch from 0-60 km/h in 2.

2 Thrill Rides Figure 4 5. four-seater aeroplanes.1. Accommodating up to 32 riders at one time in six.4 Thrilling motion and spectacular visual effects are guaranteed to set pulses racing.4 ride. the new thriller combines and 6 rpm central ride rotation motion with a motor driven arm rotation that allow for the various movements experience by rider.5. 42 .2. The latest addition to the Zamperla thrill ride product line was recently introduced in the shape of the spectacular Air race 8.1 Air Race 8.1.

their legs dangle freely. 43 . a new version of a popular spin and swing flat ride. riders are upside down 44.2 Giant Discovery Giant Discovery 40.2.8 meters/147 feet above the ground and experience an airtime that coveted feeling of weightlessness that is popular for thrill-seekers on roller coasters. Giant Discovery 40 swings riders back and forth in a seemingly out-ofcontrol pendulum motion while rotating counterclockwise. and each seat has an individual shoulder restraint and restraining belt. At the peak of the pendulum movement that reaches a maximum speed of 110 km/h (68mph).Figure 5 5. Riders on this ultimate thrill ride sit in outward-facing suspended seats that form a giant circle of 40 passengers.1.

In less than a second the vehicle reaches the top of the central hump at approx.1.3 Disk'O Coaster The Disk’o coaster dynamic action offers passenger the incredible weightless sensation and delivers unbelievable G-forces as in the traditional Disk’s. 40 Km/h and give passenger a strong negative acceleration for an incredible weightless sensation. long track reaching a maximum speed of 70Km/h and drawing different trajectories at any time. 92 m. From the top height of 15mt.Figure 6 5. the vehicle starts its wild run along the track concave section at a variable speed of 30 to 70 Km/h. 44 .2. The 24 or 40 seats vehicle runs on an approx.

The super spin accommodates up to 12 riders per cycle-each seated in one of the ride’s two floorless six seat tubs.Figure 7 5.4 Super Spin Thrill rides is the new SUPER SPIN – “Take to the sky”. 45 .2.1. secured by an over-the-shoulder restraint system aimed at maximizing both comfort and safty.

Backflash makes for an ideal investment for parks and carnivals of all sizes.2. 13 or 17.5 mt. in the air before being treated to a non 46 . 36.5 Backflash . facing the midway.Figure 8 5. with their legs dangling freely! Up to 22.1. 40 intrepid riders are raised over 12. Windshear Windshear rides on a slightly smaller scale. with riders secured in a single row. Backflash features a unique seating arrangement.SUSP.

swooping flips.3 Family Rides Figure 9 5. Each car places riders on 47 . and hair raising drops while secured by individual shoulder restraints and seat belts.1.1 Magic Bikes The MAGIC BIKE – “Above us only sky” mini jet style ride is the latest in along line of interactive family rides from Zamperla.stop assault of diving loops. hang glider themed vehicles for a total capacity of 12/16 per cycle.1. This new family flat ride features six colorful. 5.3.

The Demolition Derby theme is only the beginning – other possibilities include (but are not limited to) ninfee. pottery bowls. the Magic Bike ride can be equipped with a silenced compressor unit for indoor applications. riders are in full control as they swoop and fly their way through the sky.an elevated seat with bicycle pedals. 48 . Figure 10 5. This unique interactive ride is sure to put smiles on kids of all ages and keep the re-ridership number sky-high. The triple spinning action provides the excitement. Once the ride cycle begins.2 Demolotion Derby The Demolition Derby has entertained millions of riders at parks all around the world. beer steins. Each car can accommodate 2 adults and 2 children and allows riders to spin themselves making for a wild ride. As addition option.1. garbage cans. and is available in both park and trailer mode. Two circular platforms that rotate at a speed of 10 rpm move the six vehicles from one to the other along a figure-eight shaped path.3.

for total of 12. Figure 11 5. High capacity and great excitement make this ride a must-have attraction for all parks. on which are positioned 3 cups.5 m in diameter inside of which there are four smaller turntable.1.3 Tea Cup Zamperla’s Tea Cup is a must have ride chosen by all the major parks around the world. with a maximum capacity of 60 people. The cup can be rotated manually by passengers by maen of 49 . The Tea Cup is composed of a turntable of 14.barrels.3.

1. Figure 12 5. Combining beautiful fiberglass work with a whimsical light package. while the inner row has size down 50 .4 Family Swinger The Family Swinger won IAAPA’s beat new family ride in 1997. The central decoration in constituted by a large teapot.3.the outer row featuring full size adult swing. the family swinger features two rows of swing. Many themes are already available and many other are ready to perfect fit your park layout.a central steering wheel. Up to 32 riders can experience the family Swinger’s classic oscillating motions.

5 Speed Way 51 . The swinger is in both trailer ideal for younger family available park and models. Figure 13 5.1.3.swings the group.

52 . lights and sign flash over the ride to complete its great visual effect. The beautifully decorated two-seater race cars run over a flashy oval track with and exciting whip action for extreme fun.This whip style ride is extremely exciting and appeals to the whole family. The Speedway is available in both 6 and 8 car versions in both park and trailer models.

1.5. Up to four children or one adult and two children can be accommodated in each vehicle for a theoretical hourly capacity of 600 riders per hour.4. The Jump Around combines beautifully themed ride vehicles with a unique. fully interactive family ride that is sure to be a hit amongst kids of all ages. the Jump Around is an ideal addition to the kiddieland of any park or carnival. patent pending interactive bouncing motion. 53 .1 Jump Around The new Jump Around from Zamperla is a first-of-its-kind. Featuring lots of action with a very small site requirement.1.4 Kiddies Rides Figure 14 5. The Baja Buggy is the first of many themed vehicles that will be available for the Jump Around.

Although offering a relatively basic action. including a maximum of four adults. the movement provides exciting acceleration and air time at the top of each swing which are sure to be popular with children of all ages (minimum passenger height of 90cm. with a maximum of two adults.2 Happy Swing Developed as a simple swing ride that can be enjoyed by both children and their parents. the Happy Swing is a new addition to the Zamperla product range. The trailer-mounted model has a capacity of up to six people.Figure 15 5.4. providing a theoretical hourly capacity of 360. 54 . like a large swing.1. 36 inches). The park model of the Happy Swing can accommodate up to 12 riders in two rows of seats.

4.Figure 16 5.1. the eight planes whip around the far turns producing an exciting swinging motion. Accommodate four children or one adult and two children.3 Flying Tigers The thrill of flying is now available for the younger set with the introduction of Zamperla’s Flying Tigers family ride. Featuring an over shaped course. 55 .

4 Convoy The park model version of our Convoy kiddie rides has two version of guide line track: 40 m or 120 m.1. Each car running individually is provided with one motor. lights. trumpets and twin wheels.5 Mini Bumper .Figure 17 5.4.4. power pick-up and 5 or 6 themed vehicles. Total capacity is 20 (rear seats can hold 1 adult and 1 child) or 24 (rear seats can hold 1 adult and 1 child). 56 Figure 18 5. power pick up to allow the contact with the centre guide line track.1. safety belt.

57 .sure to be the favorite of children everywhere. or floor pick up system. classic. The cars can be equipped with either a trolley. interactive family rides of all time is now available on a smaller scale with children in mind.One of the great. By offering a sized down version of the larger bumper car ride. no child will feel left out of the fun. The Mini Bumper Car is an ideal ride for any family section.

5. minimizes queues and delivers an experience that keeps guests coming back for more. With a capacity up to 1080 guests per hour. WhiteWater’s designers have created the largest drops and sustained oscillations. while eliminating the need for water brakes that “kill the thrill”. and then plummets them into the core of the AbyssTM! With increased wall height and a lengthened funnel. Riders share 4 to 5 near-vertical oscillations before exiting the flume in the final plunge.1. 58 . the AbyssTM maximizes throughput.1.1.5.1 WaterSlides Abyss Figure 19 5.5 White Water Website Details Towering over 98 feet high.5 Water Park Figure 20 5. the award-winning AbyssTM takes up to 6 riders through a thrilling series of twists and turns.

Product Features • Largest waterpark ride in the world • Higher walls and more oscillations provide greater entertainment value • 6 person rafts significantly increase capacity • Strong visual and spectator appeal keeps guests coming back again and again • Available in 6 different models: AbyssTM 71. Curl AbyssTM. Open AbyssTM • Available in a variety of colour options and combinations 59 . AbyssTM 55.

2 Surf Waves Details If you’re looking for extreme surf. these lively waves provide thrilling entertainment for both participants and spectators alike.1. Product Features • Lowest energy consumption • Variable wave frequencies • Proven technology creates unlimited wave heights 60 .5.Figure 21 5. our hydraulic Surf Waves are the perfect waves for you! With breath-taking heights.

It’s safe. durable. AquaPlay Giant RainFortressTM truly is an “all-in-one” waterpark! This attraction combines an array of WhiteWater’s awardwinning signature waterslides with over 300 additional AquaPlayTM elements. 360-degree theming.1.5. AngleForm design. including 2 tipping buckets that dump 50. and above all it's fun.Figure 22 5.000 gallons of water every couple of minutes • Can be customized with up to 20 signature waterslides 61 .3 Aqulplay Giant Rainfortress Details As the largest interactive play structure in the world. it's cool and everyone loves a AquaPlay Giant RainFortressTM! Product Features • More than 7 stories high and half the length of a football field! • Over 320 interactive features. and premium coating system with corrosion resistance. easy to maintain. single water supply line.

tensioned. horsepower and revenue generating as the Single! 62 .5.1. Composite Membrane Ride Surface absorbs impacts • Double the fun. Thrill”: Skill-based technology. keeping riders challenged and coming back for more thrills • Patented. capacity.4 FlowRider Double Details FlowRider® is a self-contained attraction that generates a thin sheet of fast-moving water that riders surf and emulate board sport maneuvers just like they are out on the open water! Product Features • “Skill vs.Figure 23 5.

Windshear Magic Bikes Demolotion Derby Tea Cup Family Swinger Speed Way Jump Around Happy Swing Flying Tigers Convoy Mini Bumper WaterSlides Abyss Surf Waves Aqulplay Giant Rainfortress FlowRider Double Total • Chartered 930. Details 1 2 3 Voltage of 69 kV up Voltage 22-33 kV Voltage of less than 22 kV The demand of Energy.4 Giant Discovery Disk'O Coaster Super Spin Backflash .2.70 196.7314 63 . • The normal rate No.26 221. (Baht/kW) 175.1 Production cost We chartered all equipment to installation in our theme park by Water White Company and Zamperla Company.000.7034 1.50 Energy Charge (Baht/unit) 1. Average power consumption 3 months is up to 250.6660 1.000 units per month.SUSP. No.2 Product analysis 5.000kW. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Playthings Unit 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Moto Coaster Pony express Air Race 8.000 Electricity cost for Medium-sized business For the using of electricity for industrial business that is similar to an industrial enterprise as well as related areas which demand an average of 15 minutes maximum from 30 kW but less than 1.5.

go.520 16.95 1.250 11 – 20 10.50 1.25 1.html) • Water supply cost divided by user size (Satang per Liter) USER TYPES Level of water used Cum.000 - - 17.375 >3. Satang/liter Low Level Rate 200 Baht 0 – 10 10.20 1.20 1.50 2.705 24.50 1.85 1.45 1.001 – 2.50 2.715 24.Source: (http://www.05 1.545 18.645 21.145 12.695 16.400 301 – 1.95 1.95 1.75 2.20 1.75 2. Satang/lite r Low Level Rate 50 Baht Official and Small Business Baht/cum.pwa.685 23.645 16. Industrial and large Business Baht/cum.350 Source: (http://www.400 2001 – 3.00 2.735 23.45 1.20 1.695 23.15 1.35 1.375 101 – 300 - - 17. Satang/liter Low Level Rate 100 Baht State Enterprise.45 1.50 2.co.00 2.25 2.th/power/pw-Rate-PEA.550 21 – 30 13.000 - - 17./mont h Connection Baht/cum.850 31 – 50 15.000 - - 17.45 1.45 1.320 15.425 1.725 24.eppo.020 11.50 1.420 15.745 23.th/service/tariff_rate.095 14.150 51 – 80 16.000 - - 17.350 81 – 100 16.html) 64 .

1 Location Figure 26 5.3.2 Location .3.3 Marvel Theme Park 65 Figure 25 5.3 Location Figure 24 5.5.3.

Our theme park is located on Mae Jan District. 66 . The area has about 150 acres near Asia1 road. Chiang Rai. Asia 1 road can go to Mynmar and Loas so it will support the AEC in 2018.

000 30.000 2 General Manager 2 30. Position Amount Salary/Month Total 1 Secretary 2 15.000 3 HRM 2 25.000 140.000 90.1 Employee Salary No.000 67 .Chapter 6 Organization And Administration ADMINISTRATION ANALYSIS 6.

000 15 Game 2 18.000 360.000 11 Planing stratagic 2 15.000 390.000 310.000 5 Advertising manager 4 18.000 420.386.000 6 Marketing 2 18.000 7 Accounting Manager 2 20.4 Legal&Central service 2 20.000 252.000 180.000 1.000 1.000 450.000 10 Public Relation 2 15.000 8 Financial Manager 2 25.000 270.000 12 Guard 20 15.422.000 13 Actor/Actress 50 12.000 14 Food&Beverage 2 18.350.000 1.000 68 .000 750.000 9 Sales 2 15.

000/person(98employee)=98.170 . 45 49 59 82 9 90 499 703. 5 Fire insurance 50. . 3.9 700. 798 .422 1.50 .50 0 5.400 3.422.500 1.5 706.40 0.000 10 Social security insurance expense 80. 482 702.422 .00 0 3.00 0* 50.000 1. 355 702.40 0.000 000 1.000 3. .500 5.000 Electricci ty exp.50 0.500 .000 69 8.00 0 1.500 5.00 0* 80.422 1.00 0 1.428.60 0.500 .00 0 1.42 2. 370 699.422 1.00 0 1.3 704.064 .500 5.000 Telephon e exp.000 17.6. 3 4 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 1.00 0* 98.000 1.000 0. 500 701.422 .000 .42 .500 5.422 1.200.6.500 66. 98.5 68 * 1.2 Administration Cost No .33 0.400 .500 5.50 0 5.00 0 3. .000 .5 703.000 .000 .000 .000 17.400 1.000 .000 0.427.500 5.000 .00 0 1.50 0 5.500.280 3.500 1.500 .000 Internet and 5. Descripti on Jan Feb 1 Salary 1.000 2.00 0 1.500 1.000 000 1.000 .50 0.400 1.00 0 3.000 .42 2.000 30.41 703.6 700.500 .500 5.00 0 3.20 .200 3.42 2.422 1.000 6 Training exp.000 2 Water exp.00 0 1.50 0 5.000 000 3.000 Total 6 .000 3.000 3.00 0 1.

co.th/index.pdf 70 .73 baht per unit  *Water expense 15 baht per unit (1 unit equal to 1.tot.000/Year * 80.th/rates/Rate2006.500/mount by TOT promotion Refernce:www.000 litter)Reference:http://www.*5.co.000/Year *Electricity expense 3.php? option=com_k28view=item&id=610:smartbusiness&itemid=2528&lang=th * 50.pea.

Chapter 7 Financial 71 .

000.00 24.921.965.00 36.00 150.05 19.00 17.35.95 111.562173904 Net profit/Sales 0.00 64.000.000.450.00 15.000.000.275.Cost Mkt.035.621.87 Y1 Revenue 196.00 5.000.00 Publice Re.515.00 5.965.776.00 Total expenses 64.298.223.com/index.521.437478246 0.515.298.776.501.87 Y4 94.00 36.064.09 40.000.95 88.000.223.00 15.215.00 47.776. 24.450.00 175.000.765.000.86.532484462 0.298.000.621.000.000.965.000.00 EBIT 55.736.621.00 6.000.000.223.1 Financial 7.00 17.000.1.298.1 Income statement Dividens 12.00 47.09 33.616.736.000.000 bath need to pay tax 23% (http://www.000.515.95 0.05 26.215.87 Y5 pro forma profit and loss 120.09 Retained earning 29.Expenses Broadcast 5.00 24.00 6.7.000.298.621.00 Depreciation 47.87 Y2 62.00 47.00 36.05 40.621.521.601.521.450.401.00 6.000.00 145.00 17.215.proaccforaccounting.215.450.00 115.965.00 64.000.721.00 5.035.09 459.064.000.621.756.00 5.00 Radio 15.00 Other 36.php? lay=show&ac=article&Id=539368489&Ntype=8) 72 .521.000.064.492898539 *Tax able 23% because we got revenue more than 4.00 5.223.035.521.00 210.821.00 Salary 17.00 5.00 36.515.05 33.776.000.215.515.546.00 17.00 15.701.450.445.95 65.00 5.95 134.736.05 Net profit 42.00 240.105.000.476.000.301.00 24.00 Siambroad 6.00 64.000.00 15.00 6.000.00 24.000.87 Y3 78.736.736.000.035.00 85.223.00 5.00 Expenses Org.035.000.521.000.00 47.776.000.064.000.000.00 180.354347808 0.000.064.00 64.000.000.00 Taxable income 23% 12.000.000.00 Booth 5.09 26.965.

000.00 -277.00 cash at beginning of year 109.298.00 -17.625.000.000.00 7.037.000.398.00 229.480.621.398.602.775.973.000.080.6 6 11.0 0 11.0 0 Apr May 9.298.080.480.298.00 -47.00 -277.925.00 155.973.043.398.037.064.000.398.515.000.4 2 2 2.000 9.0 0 Dividends Retain earning Owners'Equity ToTal L&E Balance sheet in year 1 Feb Mar Asset 9.42 -5.973.602.080.080.00 269.525.4 2 2.00 -277.000.000 9.42 -5.250.037.000 -5.080.434.000.480.000.000.080.00 85.434.398.434.0 0 73 .602.34 9.00 220.00 -47.00 -277.250.602.42 -5.925.42 1.00 -47.973.2 CASH FLOW IN 5 YEARS Cash flow in 5 years Y1 Y2 Y3 Y4 Y5 120.043.063.515.34 9.063.00 -17.000.250.475.42 -5.000 Expenses Total expense -5.775.000 Liability&Equity -5.480.629.043.000.000.480.398.235.298.525.42 -5.621.6 2.037.973.00 -47.973.000.42 -5.000.00 115.00 -17.0 0 11.00 -47.7.00 150.625.080.250.00 269.6 6 9.000 9.621.063.475.6 6 6 11.42 1.925.00 -17.475.434.298.080.064.235.298.434.063.000.298.329.3 BALANCE SHEET IN 5 YEARS Jan Acc.602.398.515.379.00 -17.00 Operating Activities Net income Salary Depreciation Advertise Net cash provided by ops.625.000.00 55.00 229.479.398.525.000 9.00 169.043.4 1.515.398.775.043.515.064.973.000 9.398.973.6 6 -5.235.973.receivable Total Asset 7.064.250.34 9.063.080.064.000 7.779.037.00 200.34 9.42 1.000.00 cash at ending of year 169.00 309.235.298.00 180.3 4 7.621.4 2 2.000.235.000 9.4 2 2.42 1. -101172 Long-Term Investing Activies -101172 -101172 -101172 -101172 Finacecing Activities Net change in cash 109.00 135.00 -277.080.298.621.

000.080.000 10.480.675.398.480.00 74 .480.42 -5.42 -5.063.66 2.00 Balance sheet in year 2 cont.043.080.175.063.398.480.398.225.42 -5.079.42 -5.434.000 10.000 12.043.42 -5.6 2.42 -5.425.000 12.398.434.080.080.475.434.34 15.063.480.602.42 -5.063.434.043.043.34 14.602.00 10.043.000.66 2.00 12.398.129.000 12.043.063.275.000 13.000 12.379.34 12.425.434.398.602.602.025.000 13.375.000.063.875.480.000.825.434.398.602.42 1.929.175.080.525.480.325.398.825.829.080.66 2.42 -5.975.42 -5.66 2.080.34 14.34 14.375.080.00 12.6 6 6 6 6 6 11.42 1.398.000.075.398.34 12.000 12.602.00 13.42 -5.080.080.080.42 -5.66 11.434.434.480.000.66 2.480.000 11.398.080.00 13.42 1.42 -5.000 11.66 2.275.000 Liability&Equity -5.66 14.975.602.229.42 -5.Balance sheet in year 1 cont.000 13.000 10.043.398.043.063.66 2.080.42 -5.000 10.043.00 10.000 13.575.080.434.434.475.675.063.4 2 2 2 2 2 2.480.34 10.602.480.4 1.679.66 2.398.42 1.043.602.080.398.42 -5.000 12.398.000 12.000.043.525.125.42 1.42 -5.579.398.000 10.000.398.00 11.398.00 13.063.000 12.279.42 -5.602.34 14.398.6 2.080.000 10.063.34 14.398.080.00 10.42 -5.434.42 -5.42 -5.434.480.398.42 1.000 10.725.025.080.00 10.000 10.434.080.602.429.66 2.34 13.434.063.66 2.398.063.480.175.480.34 12.66 2. Jun Jul Aug Sep Oct Nov Dec Asset 10.398.434.063.080.063.043.34 12.979.398.42 -5.480.000 13.080.602.080.225.42 -5.398.42 1.080.000.42 -5.829.275.42 -5.000.080.080.398.34 12.receivable Total Asset Expenses Total expense Dividends Retain earning Owners'Equity ToTal L&E Balance sheet in year 2 Jan Feb Mar Apr May Asset 10.000.043.043.602.975.34 12.42 -5. Jun Jul Aug Sep Oct Nov Dec Asset 12.000.080.875.080.42 -5.975.398.000.42 1.34 10.475.42 -5.00 13.000 10.975.00 12.125.000 10.4 1.00 Acc.398.42 2.063.325.42 1.975.425.000 12.675.080.434.480.025.42 1.000 10.529.6 2.075.42 1.043.66 2.575.000 10.00 10.34 15.00 12.602.434.080.00 10.398.480.043.434.329.42 -5.325.063.725.42 1.434.000 13.080.602.42 -5.000 12.000 13.000.42 -5.000.34 13.42 1.043.42 1.480.729.725.34 15.42 -5.398.225.480.000 10.879.000 12.375.398.42 -5.080.025.063.000 Liability&Equity -5.4 1.42 1.00 12.080.42 -5.000.42 -5.4 1.000.34 12.398.875.602.42 -5.879.398.029.025.063.398.080.6 2.398.602.000 Liability&Equity -5.080.025.602.080.043.125.398.575.825.42 2.063.179.000 13.398.525.000.080.398.080.080.000.000 10.075.602.043.

080.379.42 1.043.42 -5.66 16.225.000 15.000.080.000 16.398.529.000.000.602.000.475.34 18.080.434.00 17.043.043.398.00 17.66 2.929.080.42 1.00 75 .000 15.000.000 17.42 -5.043.34 19.42 -5.000 17.975.398.66 2.975.434.480.398.080.480.000 15.480.825.42 1.42 1.000 17.075.434.602.425.42 -5.000.398.602.00 17.000.398.4 1.000 15.000 16.00 16.975.000.675.043.398.043.42 -5.000 17.279.42 -5.063.080.063.475.434.480.080.398.00 2.625.480.34 15.063.480.00 17.42 -5.025.42 -5.000 15.42 -5.043.66 16.42 -5.4 2 2 2 2 2 2.000.480.42 1.398.34 15.080.42 1.063.043.625.075.080.42 -5.434.080.42 -5.979.602.34 15.480.080.925.398.434.434.000 15.479.receivable Total Asset 12.063.080.475.398.375.000.000 -5.6 2.602.398.398.00 2.480.379.434.025.000 14.043.080.229.434.434.42 -5.34 19.675.080.080.000.063.779.043.125.66 2.34 12.42 1.398.063. Jun Jul Aug Sep Oct Nov Dec Asset 15.398.42 1.000 14.000.34 15.275.043.66 2.063.66 16.080.975.775.398.42 -5.275.525.00 17.925.42 -5.602.080.080.00 17.602.063.080.000 15.602.6 2.000 15.825.000.42 -5.525.075.080.525.425.398.66 16.602.000 14.000.398.602.398.42 -5.4 1.043.6 6 6 6 6 6 16.480.398.043.398.480.42 1.42 1.42 1.66 14.063.398.063.42 -5.42 -5.825.398.000 14.375.398.975.602.00 17.398.000 17.000 15.829.34 14.6 2.434.125.000 15.42 -5.063.080.6 2.025.434.675.125.480.34 14.925.42 -5.679.000 17.080.775.043.602.receivable Total Asset Expenses Total expense Dividends Retain earning Owners'Equity ToTal L&E Balance sheet in year 4 Jan Feb Mar Apr May Asset 15.525.398.42 1.879.129.000 Liability&Equity -5.063.4 1.775.000 15.434.00 17.080.4 1.42 -5.602.000.42 Balance sheet in year 3 Feb Mar Asset 14.063.625.225.602.525.398.080.00 Acc.42 2.329.425.00 Balance sheet in year 3 cont.080.080.66 16.375.42 -5.000.42 -5.398.829.42 -5.080.00 Jan 2.Acc.434.080.42 -5.080.398.080.480.080.434.42 1.602.398.480.525.000 12.42 -5.34 14.602.063.480.602.080.42 -5.000 Liability&Equity -5.00 17.34 15.000 15.34 15.42 2.000 15.000 Liability&Equity -5.00 Apr May 14.000 15.000 14.975.42 2.629.080.043.398.434.000.043.66 2.079.063.000 14.66 2.000 Expenses Total expense Dividends Retain earning Owners'Equity ToTal L&E -5.398.043.480.42 -5.34 18.34 15.434.275.34 14.225.398.063.398.34 15.080.480.

675.398.434.000.398.34 20.080.925.080.175.434.063.42 -5.000 20.063.063.000 Liability&Equity -5.080.063.480.42 1.42 -5.42 -5.325.434.42 -5.00 20.398.675.000.043.00 18.063.4 1.080.398.398.080.080.725. Jun Jul Aug Sep Oct Nov Dec Asset 17.receivable Total Asset Expenses Total expense Dividends Retain earning Owners'Equity ToTal L&E Balance sheet in year 5 cont.398.434.080.043.329.42 -5.225.42 1.000 18.080.398.063.925.480.66 2.000.000 19.398.875.42 1.602.42 -5.575.34 22.480.063.080.398.775.000 20.475.879.080.398.000 20.529.000 17.480.575.42 -5.42 -5.34 21.679.779.434.525.025.000.063.34 21.602.4 1.175.398.025.000 Liability&Equity -5.325.480.043.043.080.000 18.000 18.000 20.34 22.075.479.398.080.34 22.480.675.080.66 2.000 20.42 -5.080.434.000.480.00 19.398.000 Liability&Equity -5.42 1.42 -5.043.434.602.975.080.602.063.080.398.398.42 -5.525.434.325.34 19.398.925.398.66 2.398.063.42 -5.6 6 6 6 6 6 19.42 -5.475.480.000 20.66 2.00 19.080.825.000.00 17.375.625.875.6 2.42 1.480.429.00 Balance sheet in year 5 Jan Feb Mar Apr May Asset 17.000 20.42 -5.34 20.42 -5.66 21.00 18.398.66 2.42 -5.480.080.000 20.000 17.42 -5.000 18.063.00 76 .6 2.929.42 1.825.398.398.398.080.4 2 2 2 2 2 2.42 2.875.00 20.000 18.000 20.480.379.000 20.043.00 19.000 19.063.000 19.434.063.625.000 20.480.6 2.480.000.080.434.080.825.34 17.398.42 1.398.475.000.080.975.000 17.00 18.66 2.398.34 22.025.000.434.398.602.00 20.000 20.080.000 17.00 20.66 19.329.398.000 18.080.602.398.225.42 -5.602.00 17.34 19.075.525.398.398.480.42 -5.080.063.475.42 -5.480.398.175.229.34 20.42 1.34 21.000 17.42 -5.00 18.602.602.66 2.434.625.075.525.579.043.42 1.42 1.42 -5.434.475.42 -5.434.043.043.398.4 1.42 -5.42 -5.080.434.42 1.000.34 20.42 2.000 19.375.575.080.398.602.42 -5.043.000.434.398.34 21.975.000 18.66 2.029.000.080.34 19.434.66 2.602.42 -5.6 2.000 19.000 19.000 19.000.Balance sheet in year 4 cont.602.000 17.000.063.00 Acc.434.063.080.602.043.00 19.080.000 18.043.66 2.000.775.480.42 -5.179.000.480.043.42 -5.225.525.42 1.602.729.725.602.34 22.079.434.000 20.000 19.398.00 20.000.42 -5.080.063.043.602.398.602.080.42 -5.00 20.602.42 -5.42 1.480.398.629.379.375.043.525.602.063.398.000.34 22.42 -5.34 17.4 1.063.043.42 1.725.080.080.66 2.66 2.775.480.000.42 1.043.42 -5.080.043.080.080.475.829.043.080.42 -5. Jun Jul Aug Sep Oct Nov Dec Asset 20.

77 .

Chapter 8 Risk Management 8.1 Risk Analysis 78 .

so it is difficult to generalize. prudent business owners take care to minimize the risk. Instead. When the toilet water main broke during working hours and water rushed into the whole floor of the building. Specialized insurance for particular risks that are inherent to your particular field of endeavor is also available for some businesses.all of which are valid risk control systems. the qualitative method involves defining the various threats. an attempt is made to numerically determine the probabilities of various adverse events and the likely extent of the losses if a particular event takes place. Part of the difficulty is that each business will have different types of risks. backup systems and government regulations . Insurance covers the ones that are most common. However. While taking a risk and winning is fun. A good risk management system is a continuous process of analysis and communication. Some topics that surface are insurance. A risk analysis report can be either quantitative or qualitative. does not involve numerical probabilities or predictions of loss. In IT. businesses and government agencies posed by potential natural and human-caused adverse events. security services. Contingency planning for other potential hazards is just as important as insuring against losses. the vault filled with filthy water just like every 79 . but are specialized areas for consideration. In quantitative risk analysis. none really addressing comprehensively the risks a business should consider. environmental issues. One business backed up its data from its computer on a date storage device and stored the device in a nearby vault. OSHA (Occupational Safety and Health Administration) standards. Risk is one of the most overlooked areas in small businesses in spite of the fact that it is clear to most small business owners that operating any business involves risk. which is used more often. financial safeguards. determining the extent of vulnerabilities and devising countermeasures hould an attack occur. just as you would in any other type of risky venture you undertake. a risk analysis report can be used to align technology-related objectives with a company's business objectives. A search for risk management on the internet turns up a very diverse set of links.Risk analysis is the process of defining and analyzing the dangers to individuals. The vault was closed and sealed when they left for the night. Sloppily thought out risk management plans are almost as bad as none because they can be time consuming with no long term benefit. Qualitative risk analysis. insurance is only part of the package you as a business must consider.

The computer operator only had enough warning to flip off the electricity. If you can define risks. The legal is also need to learn all of legal that relate directly about amusement park business. But the political in Thailand not have certainty because of gathering in each day that send the affect to entrepreneurs. damages. you can never allow yourself to get comfortable with the status quo. avoiding risk impossible.smallbusinessnotes.2 Identifying and Managing Risks While all opportunities are associated with risk. In the same way you need to prepare for the risks of illness. While there is always something that unanticipated that can happen. if possible.html ) In business. 8. The politics has any effect on the operations because of when we think to launch. Risk is inevitable.place else. ( http://www. planning for the worst case will help you through many a bad moment.com/business-finances/risk-managementstrategies. but it also includes a plan to prevent losses. disability. The company had a contingency plan for a corrupted database. they just were not ready for a flood disaster. we need to learn about political and legal that have certainty or not and make sure those company are established according the legal. Risk results usually not from unpredictability but from ignorance. A good risk management system not only has adequate insurance coverage to compensate you for losses which might occur. You prepare for marketplace risk through your business plan. Surprises may be fatal to your business. losses. Risk management is the key. and even disasters. always tilting the venture in favor of reward and away from risk. External Political Factors Political and legal factor can build both of opportunities and threats to manage the business. the less risk you run. The computer was a loss and it took months to recover the data lost. Internal political problems also unclear and to be an important factor that can make economy of Thailand have the risk of slowing down before 80 . you can limit them. because it is always changing. Look back on any opportunities you missed and use your past mistakes to learn how to recognize opportunities. the biggest risk is to miss them. The more you know about what you are doing. and to manage unexpected events as they occur. injuries.

eroded investor and consumer confidence. Thailand GDP Growth Rate averaged 1. The dangerous of bad person may effect to the area of our location. This page includes a chart with historical data for Thailand GDP Growth Rate.mcot.0 Percent reaching an all time high of 11. Historically. The customer may fear and do not want to go.com/thailand/gdp-growth ) Technological Factors With the amount of high competitive in this industry that is one of all factors to occur new technology to support those competitive.3 Percent in March of 2012 and a record low of -10. with exports accounting for more than two thirds of gross domestic product (GDP).tradingeconomics. Begin from quarter 4 of 2005 by economic slowed down clearly in the part of the demand for private sector in both investment and consumption. GDP Growth Rate in Thailand is reported by the Office of the National Economic and Social Development Board . Well-developed infrastructure.schedule estimated.net/view. The economy of Thailand is an emerging economy which is heavily export-dependent. Economic of Thailand indicate to slow down point to a problem before the political crisis within the country. ( http://www. from 1993 until 2012. made Thailand one of East Asia's best performers. Although the government still efforts to stimulate the economy will continue to matter.8 Percent in December of 2011.php?id=13702 ) 81 .20 percent in the third quarter of 2012 over the previous quarter. Economic Factors Economic growth The Gross Domestic Product (GDP) in Thailand expanded 1. “Homeless children: a significant caution for Thai social problem” ( http://enews. overall economic growth has fallen sharply in 2008 and 2009 as global downturn and persistent political crisis stalled infrastructure megaprojects. Social Factors The social problem can effect to the Fun Park. However. and generally proinvestment policies. Moreover most of this business is related with technology more than other business. For example. a free-enterprise economy.

html) 8. we have to spend a lot of money to buy it and it will effect to the company profit.com/business_guide/startup_5risks_tc. our fun park also face with the risk by cannot escape. and methane)trap heat and light from the sun in the earth’s atmosphere. can it be sold effectively?” ( http://www.1000ventures. Human resource risk The staff is very important to the company because they are the person who serve service to the customer and make the customer satisfy with our service.Environment Factors The environment is destroying day by day. The global worming makes the weather hot.thinkquest.org/CR0215471/global_warming. The example statements are “Global warming is when the earth heats up (the temperature rises). The normal question of risk in the marketing of our company is "If the product can be made. It happens when greenhouse gases (carbon dioxide.htm ) Internal risk Operational risk Nowadays many of technologies are fast developed and it caneffect to our company because we set our vision to be the leader inamuseme nt park of Chiang Rai so we have to update our equipment follow the development in order to satisfy our customer. water vapor. nitrous oxide. Marketing Risks The risk is normally occur in every business.3 Financial risk 82 . safety and make the customer more convenience. which increases the temperature” ( http://library. If we build this amusement and water Park it may increase the using of natural resource and people may not support our business. So if they don’t have enough knowledge to serve the high quality of service to the customer it will make them complain our company. However. Because of these we will train to all of our employees to have more skill to serve the good service.

05 21.223.00 6.00 5.00 15.000.572070385 14142521.518089581 0.621.000.00 166.00 5.00 36.00 6.00 187.392134371 0.906.000.515.00 264.000.00 6.000.000.00 5.00 17.00 157.161.515.141.223.000.00 5.00 5.00 36.035.064.00 15.00 6.00 15.396.171.05 35.000.00 5.450.00 24.061.000.776.000.515.00 92.00 14.05 28.00 47.450.621.00 6.00 24.09 35972021.035.450.00 17.000.081.965.05 23.453312616 0.064.965.543794725 0.223.00 6.000.00 24.00 17.00 24.00 5.00 5.761.621.000.000.000.000.87 66956215.298.000.05 45.00 24.000.00 64.00 47.000.000.000.231.00 47.298.965.95 127.00 36.515.000.736.298.723.00 15.064.000.515.000.Cost Salary Depreciation Mkt.064.035.00 133.Increase sale 5% pro forma profit and loss Y1 Revenue Expenses Org.000.00 155.621.00 17.00 5.00 64.326.95 0.00 5.035. Other Total expenses EBIT Taxable income 23% Net profit Net profit/Sales Dividens Retained earning Y2 Y3 Y4 Y5 126.000.000.00 124.374140769 0.00 47.00 24.515.035.00 36.00 15.571.00 64.000.87 49977715.00 36.298.000.87 83934715.00 64.621.515.000.000.00 36.00 252.000.00 15.000.000.000.965.00 5.500.00 24.450.776.000.00 64.000.00 6.00 5.000.09 43248521.621.95 153.00 5.000.00 17.9 Y4 Y5 Increase sale 10% pro forma profit and loss Y1 Revenue Expenses Org.000.506093846 0.00 64.965.00 36.05 47.Expenses Broadcast Radio Booth Siambroad Publice Re.00 6.000.05 51.461.467707497 0.000.00 64.000.00 5.776.736.00 17.00 64.450.00 24.00 5.000.450.000.821.000.991.051.621.223.736.00 5.000.00 47.Expenses Broadcast Radio Booth Siambroad Publice Re.09 32999215.000.035.035.621.95 144.776.736.736.515.00 5.450.000.00 67.581.000. Other Total expenses EBIT Taxable income 23% Net profit Net profit/Sales Y2 Y3 132.581067185 83 .000.064.000.95 0.035.816.776.641.000.401.00 15.87 100913215.000.00 17.00 24.450.450.000.00 24.000.00 6.298.000.00 198.298.00 47.00 5.00 36.000.965.965.00 6.00 17.00 220.000.965.00 47.05 43.00 5.000.064.736.00 36.00 100.00 61.223.00 199.000.00 64.00 47.776.298.736.00 17.00 15.064.776.000.515.064.000.776.000.00 5.00 231.776.621.00 189.95 71.500.00 47.95 119.554076783 0.223.064.298.515.000.736.776.00 15.000.000.000.95 77.723.736.00 47.09 28695521.000.Cost Salary Depreciation Mkt.965.621.000.223.064.035.00 165.00 15.000.95 95.00 64.00 15.95 102.450.000.035.05 30.000.000.651.00 36.09 21419021.000.298.000.298.000.965.736.000.00 17.05 38.223.

00 36.000.00 64.00 15.000.563464749 0.000.00 5.00 17.515.965.776.00 24.000.00 24.776.000.035.000.776.00 5.00 171.000.035.000.00 47.298.000.711.965.500.00 24.515.965.000.000.00 5.000.621.064.000.965.000.000.515.00 64.450.450.00 36.00 47.776.00 64.00 6. Other Total expenses Y2 Y3 Y4 Y5 114.000.000.515.000.000.000.000.450.621.87 95253715.05 32.776.621.500.00 36.Cost Salary Depreciation Mkt.480850649 0.621.621.00 17.00 17.776.00 17.00 15.87 54020215.450.000.00 5.87 76658215.00 6.000.05 40.00 5.035.00 6.00 176.00 15.000.00 5.000.87 107381215.00 84 .223.00 64.000.298.00 6.09 23151521.00 73.00 36.00 64.00 17.500.00 47.000.00 107.00 24.000.00 47.515.00 5.00 24.000.Expenses Broadcast Radio Booth Siambroad Publice Re.00 15.965.000.298.736.00 24.95 0.000.035.965.00 36.076.641.581.00 Mkt.064.500.09 39467215.064.000.00 47.000.00 6.776.000.064.064.Cost Salary Depreciation Y3 138.87 71807215.00 36.09 38397521.621.000.723.00 17.09 24884021.00 36.00 5.95 162.09 46020521.000.529042207 0.000.00 15.965.000.00 5.000.00 199.00 64.00 15.000.00 47.00 64.000.00 17.621.05 24.000.95 82.000.05 48.000.95 109.064.Dividens Retained earning 15528521.064.450.00 6.00 47.00 5.00 64.736.000.621.000.000.408563311 0.00 5.776.00 5.00 24.00 207.736.00 47.223.064.515.965.000.00 36.09 48792521.00 64.00 6.87 89594215.00 15.965.00 6.9 Y4 Y5 Increase sale 15% pro forma profit and loss Y1 Revenue Expenses Org.00 24.035.00 64.00 5.00 5.00 5.00 24.776.00 47.000.064.736.000.000.515.000.00 17.09 30774521.000.000.450.946.776.00 142.000.05 56.87 58062715.000.515.381.00 5.00 6.000.000.298.000.515.00 17.000.841.00 142.09 32853521.00 211.000.95 136.000.450.Expenses Broadcast Radio Booth Siambroad Publice Re.723.00 47.00 36.621.9 Decrease sale 5% pro forma profit and loss Y1 Revenue Expenses Org.00 15.000.000.000.000.00 276.00 16. Other Total expenses EBIT Taxable income 23% Net profit Net profit/Sales Dividens Retained earning Y2 5.223.965.000.87 113849215.00 228.000.000.000.450.00 172.511.00 5.00 15.621.09 36233215.298.000.00 5.000.589281656 16914521.00 5.646.00 6.515.000.000.450.000.000.00 24.00 36.776.736.00 241.00 15.064.00 17.09 40823021.450.

000.000.223.298.736.00 6.09 23297215.000.332471377 0.000.298.000.431.000.539082116 9984521.651.223.461.00 36.000.000.035.000.09 22458521.621.95 125.515.00 36.965.298.000.000.000.00 36.000.791.00 5.298.00 43.00 77.000.00 24.Cost Salary Depreciation Mkt.298.09 31121021.776.00 5.00 47.776.05 33. Other Total expenses EBIT Taxable income 23% Net profit Net profit/Sales Dividens Retained earning Y2 Y3 Y4 Y5 108.00 124.450.00 132.736.541.000.00 5.00 64.035.000.419977101 0.298.05 24.000.064.035.000.00 189.965.000.00 24.00 6.035.392134371 0.00 64.00 17.87 Decrease sale 15% pro forma profit and loss Y1 Y2 Y3 Y4 Y5 85 .085 15528521.515.450.000.00 36.000.87 66956215.95 81.876.223.478314251 0.00 162.00 24.000.064.000.000.776.95 74.05 15.736.223.87 36233215.776.00 6.035.05 37.09 17954021.035.09 34932521.736.000.87 81509215.EBIT Taxable income 23% Net profit Net profit/Sales Dividens Retained earning 49.281.621.95 0.000.00 47.361.776.00 5.00 17.035.05 34.298.00 15.736.035.519983644 0.000.298.736.736.965.000.00 5.064.00 5.00 15.00 151.87 72615715.00 97.000.965.000.000.00 47.09 28695521.87 52403215.87 57254215.00 106.87 41892715.05 17.462109487 0.00 9.515.298.00 64.223.000.515.09 24537521.506093846 0.571.736.035.515.000.736.87 87977215.87 Decrease sale 10% pro forma profit and loss Y1 Revenue Expenses Org.00 6.064.000.781.846.000.000.Expenses Broadcast Radio Booth Siambroad Publice Re.321.95 51.298.95 0.986.95 116.00 216.00 67.551235688 11370521.05 37.09 37704521.05 30.621.736.035.901.736.00 47.621.308164231 0.064.000.00 15.621.223.00 5.761.00 163.00 5.95 95.00 17.95 59.681.00 17.441.723.000.05 28.861.223.00 5.00 5.00 24.05 22.00 64.00 36.00 15.09 26531215.000.00 47.723.00 17.450.00 64.450.00 134.450.000.00 6.223.941.95 103.00 15.00 11.965.00 24.

00 36.000.00 47.00 64.09 26270021.156.776.00 17.00 24.000.035.000.000.000.776.00 47.00 178.00 62.00 6.95 67.000.021.09 20379521.000.00 17.298.000.736.566.00 5.965.000.87 33807715.00 24.426.09 20063215.723.00 24.00 5.000.95 48.00 153.000.00 88.450.661.000.291.280997421 0.500.Cost Salary Depreciation Mkt.064.00 17.000.00 127.05 32.000.561.776.00 15.000.05 20.000.035.00 15.085 14489021.298.00 37.736.000.95 0.776.00 204.515.00 15.736.443998281 0.95 87.450.00 47.00 24.00 113.736.965.00 17.000.515.05 14.00 15.Expenses Broadcast Radio Booth Siambroad Publice Re.00 47.000.621.450.000.00 139.525498711 8598521.00 5.00 6.87 75041215.223.298.000.000.223.00 5.064.000.000.00 5.05 26.00 47.965.000.223.87 86 .621.000.00 5.621.000.035.296.00 36.736.298.035. Other Total expenses EBIT Taxable income 23% Net profit Net profit/Sales Dividens Retained earning 102.000.00 64.064.723.00 64.298.965.064.000.00 36.00 5.00 5.000.00 5.000.000.00 5.776.378797937 0.965.95 107.000.064.87 47552215.00 6.00 6.000.450.931.00 15.621.00 6.000.00 8.515.00 64.500.00 36.515.00 36.515.05 28.00 17.000.09 32160521.87 61296715.035.Revenue Expenses Org.00 24.201.000.450.621.000.490569955 0.00 64.

Chapter 9 Conclusion Conclusion 87 .

88 . The business strategies developed to achieve those goals. They include communication channels. There sources needed to carry out business strategies are both tangible and intangible. anmanagerial capabilities. regulatory. operating systems. Our objective are study and learn about the management of the amusement and water park.Water park is an amusement park that features water play areas.790. In Thailand.00 bath for run-business is going happen at Mae jan .In Northern of Thailand not have amusement and water park yet. water park and office by White water company. From the all allow our information. spraygrounds (water playgrounds). lazy rivers. such as water slides. there are few amusement and water park and located only in Bangkok.The reason in our background and significance is from real situation that happening in Chieng Rai. telephone bill our company pay by standard units in each month.429. The organization’s internal characteristics must be evaluated against the impact of economic. We assure that our company will be worthwhile of profit and will reach a goal because we have used reliable statistic information.Our benefits are understand about process of managing business in theme park and water park then amusement park is an entertainment attraction for enjoyment large group of people. or other recreational. Theme parks is a specific type of amusement park are usually much more intricately themed to a certain subject or group of subjects than normal amusement parks. We have to use 952. delivery networks. and other environmental changes. and the quality of implementation.We pay salary for workers and thinking by Thai workers on standard wages and administrative cost and cost of utilities . the resources deployed against these goals. competitive. we have to invest contact with 3 company to build and installation our amusement park.Chiang Rai. splash pads. technological. Zamperla company and then sor Chiang rai construction.

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