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Lovely Professional University, Punjab

Course Code MGT516 Course Category Course Title RESEARCH METHODOLOGY Courses with conceptual focus Course Planner 13585::Pranav Ranjan Lectures 4.0 Tutorials Practicals Credits 2.0 0.0 5.0

TextBooks Sr No T-1 Title Business research methods Reference Books Sr No R-1 R-2 R-3 R-4 Other Reading Sr No OR-1 OR-2 OR-3 OR-4 OR-5 OR-6 OR-7 OR-8 Journals articles as Compulsary reading (specific articles, complete reference) Biswas, K. (2011). Effects of Price and Country of Origin on ConsumerProduct Quality Perceptions: An Empirical Study in. International Journal of Management, pp 659-671. , Doss, S. (2009). The transference of brand attitude: the effect on the celebrity endorser. Journal of Management and Marketing Research, pp 203-11. , Kotler, P. (2011). Reinventing Marketing to Manage the environmnet imperative. Journal of Marketing, 192-199. , Libai, I. N. (2011). Social Effects on Customer retention. American Marketing Association, pp 234-345. , Lindenberg, S. (2009). Mnanaging Joint production motivation: The role of global framing and Governance mechanism. Academy of Management review, 550562. , Niak, F. M. (2011). The Ethics of CelebrityAthlete Endorsement What Happens When a Star Steps Out of Bounds? Journal of advertising reserach, pp 505-12. , Santos, C. P. (uly/Sept. 2011). Perceptions of Justice after Recovery Efforts in Internet Purchasing: the Impact on Consumer Trust and Loyalty toward Retailing Sites and Online Shopping in General. Inernational Jouranal of Advertising, pp. 225-246. , Vlad, S. D. (2006). Loyality programme which influence the decison process in choosing tourist destination. International Journal of Marketing, 133-142. , Title Marketing Research: An Applied Orientation Statistics For Management Marketing Research Fundamental of Statistics Author Malhotra, N.K Levin R.I. and Rubin D.S Nargundkar, R. Gupta, S.C Edition 6th 7th 3rd 6th 2012 2004 Year Publisher Name Pearson Prentice Hall Tata McGraw Hill HIMALAYA PUBLISHING HOUSE Author Naval Bajpai Edition 1st Year 2011 Publisher Name Pearson

Relevant Websites Sr No RW-1 RW-2 RW-3 (Web address) (only if relevant to the course) www.googlescholar.com www.ssrn.com www.jstor.org Salient Features Collection of Research Papers and Review of Literature Collection of Research Papers and Review of Literature Collection of Research Papers and Review of Literature

RW-4 RW-5

http://www.marketingresearch.org/ http://www.thearf.org

Marketing Research Association- Latest Discussion on Research The Advertising Research Foundation- Latest Research Initiatives

LTP week distribution: (LTP Weeks) Weeks before MTE Weeks After MTE Spill Over 7 6 4

Detailed Plan For Lectures


Week Number Lecture Number Broad Topic(Sub Topic) Chapters/Sections of Text/reference books Other Readings, Lecture Description Relevant Websites, Audio Visual Aids, software and Virtual Labs Learning Outcomes Pedagogical Tool Demonstration/ Case Study / Images / animation / ppt etc. Planned Case Study

Week 1

Lecture 1

Business research methods : An introduction(Introduction,Basic, Applied research and Business Research Methods) Business research methods : An introduction(Road Map to Learn Business Research Methods) Business research methods : An introduction(Use of Software in Data Preparation and Analysis) Business research methods : An introduction(Business Research Process Design) Measurement and scaling (Introduction and Scales of Measurement) Measurement and scaling(Four Levels of Data Measurement and Criteria for Good Measurement) Measurement and scaling (Measurement Scales)

T-1:Ch1

Introduction to Research Student will be able to Basic Applied research learn about research and Business research and its methods methods Road Map to Learn Business Research Methods Student will be able to learn about the summary of research methods

Lecture 2

T-1:Ch1

Slide Show by Teacher

Lecture 3

T-1:Ch1

Use of Software in Data Student will be able to Preparation and Analysis learn How to use Software in data analysis Business Research Process Design Student will be able to learn How to make and design the business research process

Discussion on Research paper

Lecture 4

T-1:Ch2

Slide show and Case Study, National Football League, Ref2, pp 94

Week 2

Lecture 5

T-1:Ch3

Basics about scales and measurement

Student will be able to Slide show and Case learn about basics of Study, Procter and scales and measurement Gamble, Ref2, pp262 in research Student will be able to learn the types of measurement Student will be able to learn the differences among various scales Slide show and Case Study,eGO Reinventing Wheels, Ref2,pp288 Slide show and brainstorming

Lecture 6

T-1:Ch3

Four Levels of Data Measurement and Criteria for Good Measurement Measurement Scales Single item Multiple item and Continuous Rating Scale

Lecture 7

T-1:Ch3

Week 2

Lecture 8

Measurement and scaling(Factors in Selecting an Appropriate Measurement Scale)

T-1:Ch3

Factors in Selecting an Appropriate Measurement Scale

Student will be able to Slide show and learn What factors are brainstorming important for researcher to select a particular scale Slide show and Case Study, Dunkin Donuts, Ref2, pp324

Measurement and scaling (Questionnaire DesignIntroduction and Process)

T-1:Ch3

Questionnaire Design Student will be able to Introduction and Process learn To develop understanding about how to design a questionnaire for conducting a research Contents of Research Proposal Introduction Sampling and Why it is essential and design process Random and Non Random Sampling Method

Week 3

Lecture 10 Lecture 11

Research Proposal(How to write a research Proposal) Sampling and Sampling Distribution(IntroductionSampling Design Process) Sampling and Sampling Distribution(Random and NonRandom Sampling Methods)

T-1:Ch4 T-1:Ch 5

Students will able to Slide Show and write research proposal Discussion Students will able to understand sampling design process Slide show and Case Study, Motorola, Ref2, pp356

Lecture 12

T-1:Ch 5

Student will be able to Slide show and learn for different brainstorming methods used in Random and NonRandom Sampling Students will able to write review of literature Slide Show and Discussion

Lecture 9

Research Proposal(Literature Review)

T-1:Ch4

Significance of Review of Literature, How to find Articles, How to write Review of Literature Random and Non Random Sampling errors Sampling Distribution and Central Limit Theorem

Week 4

Lecture 13

Sampling and Sampling Distribution(Sampling and NonSampling Errors) Sampling and Sampling Distribution(Sampling Distribution and Central Limit Theorem)

T-1:Ch 5

Student will be able to Case Study learn Why errors occurs in the research and their types Student will be able to learn The importance of sampling distribution in research and Central Limit Theorem Slide show and Case Study, Subaru Mr Survey Monitors Customers Satisfaction, Ref2, pp 383

Lecture 14

T-1:Ch 5

Lecture 15

Sampling and Sampling Distribution(Secondary Data Sources)

T-1:Ch 6

Difference between Primary and Secondary Data and Sources of Secondary Data

Primary and Secondary Case Study Student will be able to learn different sources that can be used for research Case Study

Lecture 16

Data Collection(Survey Methods of Data Collection- Classification)

T-1:Ch 7

Survey Methods of Data Student will be able to Collection Classification learn of different methods for data collection Survey Methods of Data Student will be able to Collection Classification learn of different methods for data collection

Week 5

Lecture 17

Data Collection(Evaluation Criteria for Survey Methods)

T-1:Ch 7

Case Study

Week 5

Lecture 18

Data Collection(Evaluation Criteria for Survey Methods)

T-1:Ch 7

Survey Methods of Data Student will be able to Collection Classification learn of different methods for data collection Evaluation Criteria for Survey Methods Observation Technique Student will be able to learn How to evaluate survey methods Student will be able to learn about different observation technique

Case Study

Lecture 19

Data Collection(Observation Techniques) Data Collection(Classification, Advantages and Limitations of Observation Techniques) Experimentation and Field work and Data Preparation(IntroductionDefinition,Basic Terms Associated with Experimentation) Experimentation and Field work and Data Preparation(Internal and External Validity- Meaning and Importance) Experimentation and Field work and Data Preparation(Threats to Internal and External Validity of the Experiment) Experimentation and Field work and Data Preparation(Extraneous Variables- Ways to Conrol) Experimentation and Field work and Data Preparation(Experimental Designs and Classification)

T-1:Ch 7

Slide Show by Teacher

Lecture 20

T-1:Ch 7

Slide show and brainstorming

Week 6

Lecture 21

T-1:Ch8

Classification Advantages and Limitations of Observation Techniques

Student will be able to Slide show and learn about advantages brainstorming and limitations of observation Case Study, AFLAC Marketing Research Quacks Like a Duck, Ref2, pp 240

Lecture 22

T-1:Ch8

Introduction Definition Student will be able to Basic Terms Associated learn about with Experimentation experimentation in research Internal and External Validity Meaning and Importance Threats to Internal and External Validity of the Experiment Experimental Designs and Classification

Lecture 23

T-1:Ch8

Student will be able to Discussion on learn the concept of Research Paper validity in experiments Student will be able to learn the concept of threats in experiments Student will be able to learn Develop the understanding how better we can use the experiments in the research Student will be able to learn Develop the understanding how better we can use the experiments in the research Slide show and brainstorming Case Study

Lecture 24

T-1:Ch8

Week 7

Lecture 25

T-1:Ch8

Lecture 26

Experimentation and Field work and Data Preparation(Experimental Designs and Classification)

T-1:Ch8

Experimental Designs and Classification

Case Study

Experimentation and Field work and Data Preparation(Field Work Introdcution and Process) Lecture 27 Experimentation and Field work and Data Preparation(Field Work Introdcution and Process) Experimentation and Field work and Data Preparation(Data Preparation- Introduction and Process)

T-1:Ch8

Field Work Introdcution Students will develop and Process understanding about field work Field Work Introdcution Students will develop and Process understanding about field work Data Preparation Student will be able to Introduction and Process learn How the data is prepared for the research

Slide show and Case Study, Intel Building Blocks Inside Out, Ref2, pp 402 Slide show and Case Study, Intel Building Blocks Inside Out, Ref2, pp 402 Slide show and brainstorming

T-1:Ch8

Lecture 28

T-1:Ch8

MID-TERM
Week 8 Lecture 29 Descriptive Statistics and Hypothesis Testing(Mean, Mode, Median and Standard Deviation) Descriptive Statistics and Hypothesis Testing(Hypothesis Testing- Introduction and Procedure) Descriptive Statistics and Hypothesis Testing(Two-Tailed and One-Tailed Test of Hypothesis, Type I and Type II Error) Descriptive Statistics and Hypothesis Testing(Two-Tailed and One-Tailed Test of Hypothesis, Type I and Type II Error) Descriptive Statistics and Hypothesis Testing(Hypothesis Testing For a Single Population Mean Using t and z Statistics) Descriptive Statistics and Hypothesis Testing(Hypothesis Testing For a Single Population Mean Using t and z Statistics) Descriptive Statistics and Hypothesis Testing(Hypothesis Testing for Population Proportion) R-4:Ch 5 Hypothesis Testing for Population Proportion Student will be able to Manual Numerical learn the application of t and z test in researchfor proportion

Lecture 30

R-4:Ch 6

Mean Mode Median and Student will be able to Research Paper Standard Deviation learn about the basics of Discussion Mean Mode Median and Standard Deviation and manual calculations Mean Mode Median and Student will be able to Research Paper Standard Deviation learn about the basics of Discussion Mean Mode Median and Standard Deviation and manual calculations Mean Mode Median and Student will be able to Research Paper Standard Deviation learn about the basics of Discussion Mean Mode Median and Standard Deviation and manual calculations Hypothesis Testing Introduction and Procedure Hypothesis Testing Introduction and Procedure Two Tailed and OneTailed Test of Hypothesis Type I and Type II Error Two Tailed and OneTailed Test of Hypothesis Type I and Type II Error Two Tailed and OneTailed Test of Hypothesis Type I and Type II Error Student will be able to learn about how to develop hypothesis for the research Student will be able to learn about how to develop hypothesis for the research Student will be able to learn How we can use one tailed and two tailed tests in the research Student will be able to learn How we can use one tailed and two tailed tests in the research Student will be able to learn How we can use one tailed and two tailed tests in the research Case Study

Lecture 31

R-4:Ch 6

Lecture 32

R-4:Ch 6

Week 9

Lecture 33

T-1:Ch 10

Lecture 34

T-1:Ch 10

Case Study

Lecture 35

T-1:Ch 10

Slide show and brainstorming

Lecture 36

Descriptive Statistics and Hypothesis Testing(Hypothesis Testing for Population Proportion)

T-1:Ch 10

Slide show and brainstorming

Week 10

Lecture 37

Descriptive Statistics and Hypothesis Testing(Hypothesis Testing For the Difference Between Two Population Means using z and t-Statistics) Descriptive Statistics and Hypothesis Testing(Hypothesis Testing For the Difference Between The Means of Two Related Population)

T-1:Ch 10

Slide show and brainstorming

Lecture 38

T-1:Ch 11

Hypothesis Testing For a Student will be able to Manual Numerical Single Population Mean learn the application of Using t and z Statistics t and z test in research

Week 10

Lecture 38

Chi Square Test, Analysis of Variance(Chi-Square TestGoodness of Fit and Test of Independence) Chi Square Test, Analysis of Variance(One Way ANOVA)

T-1:Ch 12

Hypothesis Testing For the Difference Between Two Population Means using z and t Statistics One Way ANOVA

Students will able to Slide show and use application of t and brainstorming z test in researchfor two population means Understanding where we can use One way ANOVA test in research Student will be able to learn about different experimental designs Manual Numerical

Lecture 39

T-1:Ch 13

Lecture 40

Chi Square Test, Analysis of Variance(Two Way ANOVA and Experimental Design) Correlation and Linear Regression (Introduction- Measure of Correlation) Correlation and Linear Regression (Computation of Karl's Pearson and Spearman's Rank Correlation)

T-1:Ch 13

Two Way ANOVA and Experimental Design

Manual Numerical

Week 11

Lecture 41

T-1:Ch 15

Introduction Measure of Student will be able to Correlation learn about correlation Computation of Karls Pearson and Spearmans Rank Correlation Homework 2 Student will be able to learn Application of rank correlation in research

Slide show and brainstorming Manual Numerical

T-1:Ch 15

Lecture 42 Lecture 43 Correlation and Linear Regression (Simple Linear Regression and Determination the Equation of Regression Line) Correlation and Linear Regression (Time Series Analysis) Introduction to Multivariate Analysis(Introduction to Multivariate Analysis) Introduction to Multivariate Analysis(Regression AnalysisApplication by Using SPSS) Introduction to Multivariate Analysis(Discriminant AnalysisApplication by Using SPSS) Multivariate Analysis and Presentation of Result(Factor Analysis- By Using SPSS) T-1:Ch 15

Simple Linear Regression and Determination the Equation of Regression Line Time Series Analysis

Student will be able to Research Paper learn Application of Discussion and Manual rank Linear REgression Numerical in research Student will be able to learn Application of time series in research Student will be able to learn about understanding of MV Student will be able to learn How we can use SPSS in regression analysis Manual Numerical

Lecture 44

T-1:Ch 15

Week 12

Lecture 45

T-1:Ch 16

Introduction to Multivariate Analysis Regression Analysis Application by Using SPSS Discriminant Analysis Application by Using SPSS Factor Analysis By Using SPSS

Slide show and brainstorming Slide show and brainstorming

Lecture 46

R-3:Ch 10

Lecture 47

R-3:Ch 11

Student will be able to Using of SPSS learn Use of discriminant analysis in research Student will be able to learn Use of Factor analysis in research SPSS and Case Study, Antecedents of Trust in Online Shopping A study in the Indian Context, Ref2, pp 815 Using of SPSS

Lecture 48

R-3:Ch 13

Week 13

Lecture 49

Multivariate Analysis and Presentation of Result(Cluster Analysis- By Using SPSS)

R-3:Ch 14

Cluster Analysis By Using SPSS

Student will be able to learn Use of Cluster analysis in research

Week 13

Lecture 50

Multivariate Analysis and Presentation of Result(Graphical Presentation of Data) Multivariate Analysis and Presentation of Result (Introduction- Organization of Written Report) Multivariate Analysis and Presentation of Result(Oral Presentation of Data) T-1:Ch 19

Graphical Presentation of Student will be able to Data learn about how to make graphical presentation of data Analysis and Presentation of Result Introduction Organization of Written Report Student will be able to learn about report writing

Slide show and brainstorming

Lecture 51

Case Study

T-1:Ch 19

Oral Presentation of Data Student will be able to Slide show and learn about how to give brainstorming effective oral presentation Tabular Presentation of Data Student will be able to Slide show and learn about how to give brainstorming effective tabular presentation in written report

Lecture 52

Multivariate Analysis and Presentation of Result(Tabular Presentation of Data)

T-1:Ch 19

SPILL OVER
Week 14 Lecture 53 R-1:Ch 2 How to collect Literature How to select for Review appropriate Review of Literature for Research Conjoint Analysis Conjoint Analysis Attribute based perceptual Map Students will know to Slide show apply Conjoint Analysis Students will know to Slide show apply Conjoint Analysis Students will know to apply Perceptual Map Slide show

Lecture 54 Lecture 55 Lecture 56

R-3:Cha17 R-1:Ch 17 R-3:Ch 16

Scheme for CA:


Component Homework Frequency 2 Total :Out Of 3 Each Marks Total Marks 10 10 20 20

Details of Academic Task(s)

AT No.

Objective

Topic of the Academic Task

Nature of Academic Task (group/individuals/field work

Evaluation Mode

Allottment / submission Week 3/9

Homework 1

Developing understanding how to make a synopsis for the research purpose

A set of research topic will be identified by students and approved Individual by instructor on which they have to make a synopsis report containing- 1. Introduction, 2. Review of Literature,3. Objectives, 4. Research Design/ Methodology, 5. References. (At least 25 relevant research articles should be viewed. Students must use- www.scholar.Google.com, www.jstor.org. www.ssrn.com for doing review of literature. Note- Selected topic should be primary research based so as to make a questionnaire can be made in HW-2. Design a questionnaire (as per the assigned topic) with using Individual relevant variables and appropriate scales & measurement.Students have to use SPSS on their selected topic for the analysis and they have to prepare a report with full analysis. The report must contain- 1. Findings of the objectives with analysis, 2. Interpretation of the Analysis, 3. Implication for business perspectives

1. Objectives and Review of Literature- 10Marks , 2. Research Design/ Methodology10marks, 3. Introduction and References10marks Design of the Questionnaire10marks, 2. Interpretation10marks, 3. Implication for business perspectives- 5 marks, 4. Report's layout and design- 5 marks Based on the performance in the test

Homework 3

To make student aware how to fo analysis and prepare the report.

13 / 13

Homework 2

To understand how to solve the numerical

A test of 30 marks based on numerical should be taken

Individual

11 / 11

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic Type of pedagogical tool(s) planned (case analysis,problem solving test,role play,business game etc)

Tutorial 1 Tutorial 2 Tutorial 3

Case Discussion- Wipro Limited- Ref-1, pp.- 17 Case Discussion- Castrol India Limited- Ref-1, pp.- 39

Case analysis Case analysis

Case Discussion- Sintex Industries Limited- Ref-1, pp.- Case analysis 66 How to make Data Entry In SPSS Identification of Different Scales of Measurement- RefMarketing Research, Parasuraman, Grewal and Krishnan, 2009, pp-275 Case Discussion- Ruby's Cyber Cafe- Ref-Marketing Research, Parasuraman, Grewal and Krishnan, 2009, pp-276 Case analysis Problem solving

Tutorial 4 Tutorial 5

Tutorial 6

Case analysis

Tutorial 7

Case Discussion- Air Conditioner Industry in IndiaRef1, pp.- 120 Case Discussion- TVS Motor Company Ltd- Ref-1, pp.159 Case Discussion 7.1 Burfer King: Enormous Omelet Sandwich, 7.2 Hallmark , Ref-Marketing Research, Parasuraman, Grewal and Krishnan, 2009, pp-205 Case Discussion- The Polaroid 1-Zone CameraRefMarketing Research, Parasuraman, Grewal and Krishnan, 2009, pp-234 Case Discussion- Voltas Ltd- Ref-1, pp.-183

Case analysis

Tutorial 8 Tutorial 9

Case analysis Case analysis

Tutorial 10

Case analysis

Tutorial 11 Tutorial 12

Case analysis

Survey Methods- How to conduct the Interview for data Problem solving collection

Tutorial 13 Tutorial 14

Revision and Problem Solving Numerical Practices- Manually on mean, mode, median and Standard Deviation, Ref- Fundamental of Statistics, S.C. Gupta

Problem solving

After Mid-Term
Tutorial 15 Numerical Practices- Manually on Hypothesis Testing For a Single Population Mean Using t and z Statistics, Ref-1 Using of SPSS to find out graphs and descriptive statistics Problem solving

Tutorial 16 Tutorial 17

Case analysis

Numerical Practices on Hypothesis Testing For the Problem solving Difference Between Two Population Means using z and t-Statistics, and for related samples, Ref-1 Using of SPSS for t-test, and One way ANOVA Numerical Practice on Chi-Square Test- Goodness of Fit and Test of Independence Numerical Practice on One Way ANOVA Numerical Practice on Two Way ANOVA Numerical Practice on Correlation and Simple Regression SPSS application for Factor Analysis SPSS application for Cluster Analysis Case analysis Problem solving

Tutorial 18 Tutorial 19

Tutorial 20 Tutorial 21 Tutorial 22

Problem solving Problem solving Problem solving

Tutorial 23 Tutorial 24

Case analysis Case analysis

Tutorial 25 Tutorial 26

SPSS application for Discriminant Analysis Revision and Problem Solving

Case analysis Case analysis