Subject: Business Environment Analysis (BEA) Course: PGDM Semester –I1 Course Code: 204 Revised on: April 2011

Total Hrs: 25 Hrs 1. Objectives :
This course aims to develop ability to understand and scan business environment in order to analyze the opportunities and take decisions under the uncertainty.

2. Reference text book for Reading: i) "Strategic Management and Business Policy" Azhar Kazmi, The McGraw-Hill Companies MIS, 7e, SiE by James A O’Brien, George M Marakas, ii) "Business Economics" Manab Adhikary Excel Books iii) "Business Policy and Strategic management P. Subba Rao Himalaya Publishing House 3. Magazines:

Business India, Business World, Business Today
4. Newspapers : Economic Times, Business standard, Financial Express

5. Pedagogy: Class Room Lectures, , Case study, Assignments & Test.

Sr No Unit 1 1.1 1.2

Topic Business Forms of business, Mission statements, objectives strategy, and the functions of business, Social responsibility and business ethics. BEA- Meaning, Features, Importance, Types., Introduction -BEA process, identifying environmental factors, scanning and selecting relevant factors, defining variables for analysis, using different methods techniques and tools, forecasting environmental factors, designing profiles.

Duration

2 1

1

Unit 2

Environmental Analysis/External Analysis/PEST analysis

7 6

2.1

2.2

Economical Environment: Economy of India, Inflation: Impact on business and economy, Devaluation of Rupee, FDI, Business Cycle, Fiscal Deficit, Global Economic Environment. Political-legal, socio-cultural and technological environment.

1

3 Sources of information for competitor analysis. Competitive Analysis 4 2 2 Unit 4 4.1 5. What businesses would really like to know about competitors.3 Understanding organisational strengths and weakness. key success factors. Distribution channels market trends. Market growth rate. Value chain. Qualitative data.Unit 3 Market Analysis 3. Purpose and role of Intelligence in business. Writing the competitive analysis. How to do an internal analysis and to evaluate strength and weakness (SWOT analysis) Research and Development in business 1 1 1 . Competitive Intelligence: Value of CI. Understanding core competencies and distinctive organisational capabilities. quantitative analysis. What businesses probably already know their competitors. relationship between resources and capabilities. Competitive Intelligence: The cycle of CI. CI's final product.1 3. What businesses need to know about their competitors. CI is focused on decision making. Market profitability. R&D 4 1 2 1 Unit 5 3 5.2 4.1 4. Industry cost structure. Approaches. some advanced techniques Internal Analysis. Market research.2 Market size.2 5.

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