1.1. COMPANY NAME ECE (ELECTRONICS ENGINEERS) 15 NETWORK, INC., the Company name complements the profession of the company owners.





2.1. BUSINESS DESCRIPTION The company is mainly involved in television, advertising and as well as in the production of television shows for local and international viewers and other related industry. ECE 15 Network, Inc. produces a wide variety of appealing, and outstanding entertainment programs in various genres, credible and reliable news program that are aired to a free to air television.

2.2. MAJOR PRODUCTS AND SERVICES The company provides advertising services for companies who want to advertise their own products as well as advocacies, campaigns and others that can be associated in advertising. The main product of the company includes television shows and programs and other related industry that is based from the customers demand. The products and services offered by the ECE 15 Network, Inc.is surely with high quality and will reach the customer’s satisfaction.


3.1. MISSION The company exists to provide quality service for Filipinos worldwide, in the field of broadcasting through informative and entertaining programs using the latest and high quality equipments

3.2. VISION We are the most valued, acknowledged leader in the Philippine broadcast industry, advertiser’s ideal partner and the Filipinos’ most loved television network.

3.3. FINANCIAL OBJECTIVE To attain a full return of investmests after three years and maintain the sales perfomance of the company for the succeeding years.

flexibility response and to market still not knowing exist Conituing opportunity through strategic alliances referrals marketing activities Changes design in trends initiate and for and we special product requirements Young leaders business management of the young networks with innovative leadership Company leader/owners has many leaders of the company connections Broadcasts programs fresh and concepts Leaders have with can updating contents new therefore sales Increasing sales opportunities 3 . ECE CORPORATION SWOT ANALYSIS STRENGTHS Strong relationships with suppliers offer the that credit WEAKNESSES Access capital Cash flow to OPPORTUNITIES Growing market with significant percentage our of a THREATS New companies with potential are emerging.4. 4. STRATEGIC OBJECTIVE To be the source of diverse programs that achieves high viewer ratings and be a provider of low-cost advertising services to numerous companies and organizations. Existing companies competitive People are more familiar the with existing are continues to be unpredictable Lack experience the field of in of target arrangement.3.

superios knowledge ing the field of beyong mile” area Internet potential “100target broadcasting Positive aatitudes of the company owners as well as employees Good relationship individuals inside company Strong advertising skills product presentation of the company Provides superior quality of transmission Offers low but profitable TV and the of the for selling products to other markets Changes in the needs and wants of customers the broadcast rates 4 .

1.1% (3rd Quarter of 2012) 5 . social and political trends d. 5. Micro-environment or task environment. changes in demographic structures c. This section involves a systematic process that starts from identification of environmental factors. MACRO-ENVIRONMENT ANALYSIS This section is primarily concerned with major issues and upcoming changes in the environment. e.1. a. ECONOMIC CONDITIONS Statistics GDP $224. Macro-environment. 5.5. It includes the following: a.1.8 billion nominal(2011) $411. and the natural environment. auditing them to find their impact to the business. Environment of firm are classified into two: namely.903 billion PPP (2011) GDP growth 7. technology. ENVIRONMENTAL ANALYSIS This section involves the ealuation of the business environment of the organization. assessing their nature and impact. and b. Economic conditions b.

services (54.02 billion (2012)[12] semiconductors and electronic products.4%) (2011 est.footwear. petroleu m products. garments.462 (2012)[4] (nominal 126th) $4.8% (October 2012) electronics assembly. industry (15%) (2010 est.) services (52%) agriculture (33%). coconut oil.) Inflation (CPI) Population 3.) 6.) regional – 27% (2006)[8] below poverty line international – 22. Business Process Outsourcing.264 (2012)[4] (PPP 126th) GDP by sector agriculture (12. fishing Ease of Doing Business Rank 136th of 183 countries ranked External Exports Export goods $48.petroleum refining. chemicals.2% (2012) national – 22.6% (2006) Gini coefficient Labor force Labor force by occupation Unemployment Main industries 43. fruits 6 . transport equipment.9% (2006 est.garments. industry (33.81 million (2011 est.0 (2009) 59.GDP per capita $2.woo d products. pharmaceuticals.3%). copper products. food processing.3%).

mineral fuels.4%. Germ any 3. iron and steel.431 billion (September 2011) Public finances Revenues Expenses Economic aid Credit rating  Standard & Poor's: BB+ (Domestic) BB+ (Foreign) BB+ (T&C Assessment) Outlook: Positive[19]  $31.1%. Netherlands3. Hong Kong 7. United States 10. Singapore 8.8%. grains.67 billion Moody's: Ba1 Outlook: Positive 7 . Malaysia4.8%.9%.9%.5%.8%. chemicals. South Korea 4.6%.1%.5% (2011) Import goods electronic products.6%. South Korea 7. United States 14. plastic Main import partners Japan 10.China 10.9% (2011) Gross external debt $32.2%. Saudi Arabia 5.7%. Taiwan4.4%. Indonesia 3.3%.38 billion (2011) $35. Taiwan 6.7%. Thailand5.95 billion (2011) $1.Main export partners Japan 18. Thailand 4. Singapore 8.China 12.8%. machinery and transport equipment. textile fabrics.0%.

propelling the mainshare Philippine Stock Exchange index toward 6. Fitch:[22] BB+ Outlook: Stable Foreign reserves $84. The above-trend economic growth forecast for 2013 is seen supporting a 20percent average growth in corporate earnings and. . Due to increase in clients and in profit. Dumlao. 8 . we are required to improve and grow our operations and employ additional labor.Doris C. Philippine Daily Inquirer Impacts: The company will be encouraged to spend more due to increased access to capital and higher portfolio valuations. More clients will be encouraged to spend moreof their funds in order to advertise their products and services. in turn.106 billion (November 2012) Main data source: CIA World Fact Book The First Metro Investment Group sees 2013 to be another banner year for the Philippines. record-low interest rates and a bullish stock market.800 this year. It will result to increase in profit for the company. expecting the domestic economy to expand by 7.5-8 percent alongside a benign inflation environment.

Companies with family-related products and services will be encouraged to advertise in our company. The company will accept shows and advertisements with child friendly contents.2.3 hours is the average viewing hours of Filipino families per day. Filipinos are fond of Koreanovelas.an overwhelming response by the Filipinos towards the K-POP culture and Koreanovelas can have an impact in our company. Impacts: More clients with kids-related products are encouraged to advertise in our company. The company will accept more beauty and wellness advertisments. Companies with beauty and wellness products and services will be encouraged to advertise in our company. Females watch longer than males – More females are left at home because males are the ones who are working outside. SOCIO-CULTURAL AND DEMOGRAPHICS Filipino kids are hooked in watching TV. 9 . The company will accept projects with family-related contents. More producers with child-friendly shows will be encouraged to have their shows broadcast in our company. Filipino families are fond of watching TV – 7.a survey was conducted by Nielsen that kids 7-12 years old are fonder of watching TV than eating and playing with their toys especially in weekends. It will require the company to advertise products and broadcast shows that are suitable for young audiencies in a certain time of the day.5.1.

More producers will be encouraged to broadcasts Koreanovelas in our company.002 Male-67. It is 10 . Impact: Due to large population.Filipinos are TV addict and most information that they are receiving are coming form TV. the young generation spends more hours online than watching TV. it can attract local and foreign businesses to advertise the products and services that is being offered by them.1. 5. The company will allow producers to broadcast Koreanovelas. The company to improve the company website in order for the teenagers to visit it oftenly and make companies with teenager-related products and services to invest and advertise in the said website. Female-73 25 Male – 240. World Health Organization 2012.775. DEMOGRAPHIC STRUCTURE STATISTICS Total Population Life expectancy at birth Probability of dying after five (per 1000 live births) Probability of dying between 15 to 60 ( per 1000 population) 103. Filipino teenagers are more likely to watch in the internet than TV – due to rapid increase in technology. New products and services offered by a certain company spread rapidly beacause of TV ads. Companies with teenager-related products and services will choose to advertise in internet websites than using TV ads. Female – 130 *Statistics based on WHO.3. A large number of Filipino viewers.

More work for the company. requiring the company to employ additional labor. fitness and medical products and services will be encouraged to advertise because they see a large market in terms of health and medical assistance for Filipinos. The company will then allow companies which offers wellness. The company will accept projects that are able to give real and valid information for the Filipino viewers. An opportunity for the company to increase rates of advertisements because of rivalry between parties. Short life span of male and female Filipinos.It is stated that an average Filipino male can live up to 67 years and a Filipina can only reach the age of 73 which implies that Filipino lifespan is short.1. POLITICAL TRENDS May 2013 Elections – This coming May will be the National Elections and advertisements are very important during the set campaign period. health and life insurance programs to be broadcast. Impacts: Companies with wellness.4. 5. Companies that offer life-insurance will also be encouraged to have their services advertise. 11 . Impacts: Lots of candidates for elections will be encouraged to advertise for their campaign thru Television.assumed by them that the Philippines can be a large market and the way to attract consumers is by using TV advertisements. More profit for the company. health.

Impacts: The company will be required to terminate analog frequencies upon the termination of its analog television broadcast transmission.UTC+8) on December 31. series of 1979 and Republic Act 3846 or the Radio Control Law. the NTC issued Memorandum Circular 02-06-2010 on June 11. LEGAL/LAWS 2007 Broadcast Code of the Philippines It will be necessary for the company to follow all the rules stated in the law above in order to maintain a good reputation and have a legal permit.The company will accept and allow candidates for elction to do their campaign using the companies’ equipment with reasonable rates.m. A large amount of funds from the company will be used for its transition to digital television. It is a circular stating that the country's broadcasters must discontinue their analog services by the transition deadline of 11:59 p. (Philippine Standard Time. Company employees will not be so familiar with the means of transmission that will be implemented.Philippines would utilize the Japanese ISDB-T standard.5. Executive Order 546. 2010 implementing the standard for digital terrestrial television broadcast service. Unfamiliarity with the newly implemented transmission can deteriorate the performance of the company. 12 . 5. 2015.1. The company will then organize seminars and forums regarding the new transmission system in order for us to be ready. Seminars and forums must be held in order for the transmission to be successful.

5.1. the country is now experiencing its result which is overpollution.1. 5. The company will then organize seminars and forums regarding the new transmission system in order for us to be ready. TECHNOLOGY Digital Television Broadcasting . 13 .6. Impacts: Environmental advocates will most likely organize a go for green movements and will be advertise using TV. TV advertisement for encouraging people to help the environment will be more prevalent. It will lead the company to have a better reputation at the same helping environmental groups to attain their objectives. Large amount of funds will be used in transition. Also.due to excess plastics and excess vehicle smoke. NATURAL ENVIRONMENT Overpollution.7.broadcasts can be received through digital cable and direct broadcast satellite. The company will support the advocacy of any environmental groups. Impacts: The company will be required to relinquish analog frequencies upon the termination of its analog television broadcast transmission. It provides a high definition television format and a pay-per-view feature.

Inc. a publicly listed company. (PTNI). GMA Network is owned by GMA Network. MICRO-ENVIRONMENT ANALYSIS 5. 14 . digital visual effects (Roadrunner Network.is a diversified Filipino media conglomerate and the country's largest and foremost media and Entertainment Company. music production (Star Records). talent development and management (Star Magic) and other related businesses. abbreviated PTV) is the flagship government television network owned by the Philippine Government through People's Television Network. Inc. Barangay Culiat also in Quezon City. GMA Network (formerly known as DZBB TV Channel 7. It is headquartered in the GMA Network Center in Quezon City and its transmitter is located at Tandang Sora Avenue. Cinema One.(Television of the Nation). COMPETITORS ABS-CBN CORPORATION. .). 1961. Diliman. RBS TV Channel 7. five international premium television networks (ABS-CBN News Channel.1.). a regional networks of AM stations (branded as Radyo Patrol) and FM stations (branded as My Only Radio For Life!). GMA INC. Its assets include two national television networks (ABS-CBN and Studio 23). Its first broadcast on television was on October 29. Inc. Myx TV. new media (ABS-CBN Interactive). Quezon City . cable television (Creative Programs. PTV . Its head office. communications (Sky Cable Corporation) film production (Star Cinema). Bro. It has also been called the “Christian Network” which refers to the apparent programming during the tenure of the new management. and The Filipino Channel) along with subsidiaries dealing in print publication (ABS-CBN Publishing. GMA Radio-Television Arts then GMA Rainbow Satellite Network) is commonly signified to as the "Kapuso Network" in reference to the outline of the company’s logo. two radio stations in Mega Manila (DZMM Radyo Patrol 630 andTambayan 101.).is a major commercial television & radio network in the Philippines. which took over in 1974.2. Inc. studios and transmitter are located at Broadcast Complex. Inc.2.5.9). Visayas Avenue.

. it is owned by a joint consortium led by Bethlehem Holdings. Its head office and studios are located at the EBC Building.ABC Development Corporation is a Filipino media company based in Novaliches. sports network blocktimer AKTV which is aired over IBC 13. a wholly owned subsidiary and part of the beneficial trust fund of the Philippine Long Distance Telephone Company headed by business tycoon Manuel V. Brgy. Inc.. 1960. Inc.. which acquired 39 percent of Altimax Broadcasting Company as part of Globe's rollout multi-channel multipoint distribution system (MMDS) service nationwide.000 subscribers controlling 45% of the cable TV market. an investee of Globe Telecom Retirement Fund through its holding company HALO Holdings Inc. Pangilinan. and it has 700. The company was spearheaded by the veteran broadcaster Edward Tan in 1992 as a revival of the Associated Broadcasting Company who was originally founded by Joaquin "Chino" Roceson June 19. Inc. the Philippines' largest cable television provider. It is owned by MediaQuest Holdings. Destiny Cable is a direct-to-home cable TV subscription service. Quezon City. (BEAM) . Hyper and Weather Information Network. New Era. Philippines. Sky Cable is a cable television service of Sky Cable Corporation. Eagle Broadcasting Corporation – a Philippine television and radio network. and the radio network Radyo5 92.[2] Originally created by Radio Mindanao Network. The network named after the national bird Philippine Eagle. Quezon City.. Broadcast Enterprises and Affiliated Media.[1] It is owned by Sky Cable Corporation. 15 .ABC . Destiny Cable is the 2nd largest cable TV company in the Philippines.[1] Its franchise area coversMetropolitan Manila and its suburb. Central Ave.a broadcast company in the Philippines with primary focus on UHF broadcasting and will use the Digital Terrestrial Television (DTT) platform for the convergence of multimedia. Among its assets are the broadcast television networks TV5 and AksyonTV.3 News FM as well as the satellite television channels Colours.

Cignal Digital TV is a subscription-based Direct-To-Home (DTH) satellite television service provider in the Philippines.8 percent. tape and network storage systems.5 billion in the third quarter of 2004. or 26. Their Global revenue from server sales grew 5. its forth consecutive quarter of positive revenue growth. 5.2.2. a wholly owned subsidiary of the MediaQuest Holdings. SUPPLIERS The equipments that will be presented are the ones with the need of often upgrading. Volume server revenue grew 18. Cignal is owned byMediaScape. marking the third consecutive quarterly decline as traditional midrange workloads continue to migrate to volume systems. Sun Microsystems. Dell. IBM led server suppliers with sales of $3. and disk.2 percent year-over-year and remain the primary growth engine for the server market overall. IBM can offer the right combination of systems and expertise to help you tune your IT investment for the needs of your business today – and into the future. availability. The IBM System provides a balance of performance.6 billion. or 31 percent of the market. The list of equipments and possible suppliers are as follows: SERVERS IBM and Hewlett-Packard remaining the leading suppliers.9 percent year-overyear. mainframes. under the PLDT Beneficial Trust Fund.5 percent year-over-year to $11. according to the latest figures from market research firm IDC.1 billion.2 percent year-over-year. Buoyed by renewed enterprise spending. x86 and POWER-based servers. the high-end enterprise server market grew 1. IBM Systems With expert integrated systems. scalability and ease of management in a compact 4U tower footprint to help meet general 16 . according to IDC. Revenue for midrange enterprise servers declined 10. Inc. and Fujitsu rounded out the top five but trailed well behind IBM and H-P. with sales of $3. said IDC. so the suppliers must be of good reputation. followed by Hewlett-Packard.

and Sony Financial. Hewlett-Packard Company multinational information Hewlett-Packard Company or HP is an American technology corporation headquartered in Palo Alto. which is engaged in business through its four operating segments – Electronics (including video games. MONITORS Sony Corporation commonly referred to as Sony.and medium-sized businesses (SMBs) and large enterprises. and computers for home and small business use. entertainment and financial services sectors. scanners. Music and Financial Services. Sony's principal business operations include Sony Corporation (Sony Electronics in the U. software. small.business requirements. Sony is ranked 87th on the 2012 list of Fortune Global 500. network services and medical business). digital cameras. midsize and distributed businesses. health and education sectors. calculators. Sony Pictures Entertainment. is a Japanese multinational conglomerate corporation head quartered in Kōnan Minato. Motion pictures. HP today promotes itself as supplying not just hardware and software. and support IT infrastructure. workstation computers. The company is one of the leading manufacturers of electronics products for the consumer and professional markets. It also offers flexibility. Its diversified business is primarily focused on the electronics. implement.[7][8][9] These make Sony one of the most comprehensive entertainment companies in the world. Japan. reliability and security as well as enhanced systems management features that make it an ideal choice for small. Sony is among 17 . game. including customers in the government.S. Tokyo. many of the computers came from the 2002 merger with Compaq. California. Sony Computer Entertainment. Sony Corporation is the electronics business unit and the parent company of the Sony Group. solutions and services to consumers. but also a full range of services to design. Sony Music Entertainment. technologies.). Sony Mobile Communications (formerly Sony Ericsson). HP has successful lines of printers. It provides products. United States. PDAs. servers.

the Home Appliances Group and the Social Infrastructure Group. industrial and social infrastructure systems.Dell. voice and vision of the film. it was also the world's fourth-largest manufacturer of semiconductors by revenues (after Intel Corporation. power systems. Toshiba Corporation (株式会社東芝 Kabushiki-gaisha Tōshiba?) is a Japanese multinational engineering and electronics conglomerate company headquartered in Tokyo. before a film or tv show is fully financed. 5. household appliances. Regal films etc. Selecta. they use television as a means of advertisement. Toshiba is organised into four main business groupings: the Digital Products Group. Japan. Toshiba was the world's fifth-largest personal computer vendor measured by revenues (after Hewlett-Packard.Samsung Electronics and Texas Instruments). after Samsung Electronics and LG Electronics.In order to make their product famous. medical equipment and lighting. the Electronic Devices Group. 18 . In 2010. CUSTOMERS FILM/TV PRODUCERS – delivers a film or tv project to the film studio or other financing entity. these companies use television broadcasting for theor advertisements.3.2.[3] In the same year.For schools to be well known. Examples: VIVA films. electronic components and materials. Purefoods etc. Examples: P&G. SCHOOLS. PRODUCTION COMPANIES.the Worldwide Top 20 Semiconductor Sales Leaders and third-largest television manufacturer in the world. while preserving the integrity. They will also often take on some financial risk by using their own money. especially during the pre-production period. San Miguel. Its products include information technology and communications equipment and systems. Acer and Lenovo).

Chowking etc. 5.these companies use television advertising to inform people about their new productts. they see that people are more attracted to places that they see in Televisions.is the corporate officer primarily responsible for managing the communications risks and opportunities of a business. STI. BOARD OF DIRECTORS. BANKS.PNB etc.These companies also use television broadcast in order to convey people their offers for a better living. Examples: Jollibee. CANDIDATES FOR ELECTIONS. MALLS. Examples: Sonny Angara. This executive is typically responsible for 19 . Mcdonalds. CHIEF CORPORATE COMMUNICATIONS OFFICER. Examples: BPI. ABE etc.BDO. UNIONS AND EMPLOYEES CHIEF EXECUTIVE OFFICER (CEO). improvements and even their branches. etc FAST FOOD CHAINS.Examples: St. SM.officer of the Board of Directors who may stand in for the CEO in his/her absence.4.2.is the highest-ranking corporate officer (executive) or administrator in charge of total management of an organization. ACLC. Augustine.board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization VICE-CHAIRMAN OF THE BOARD. it is because of the large scope that the television broadcasting can provide instead of a door-to-door campaign. both internally and externally. KFC.these people use television for their campaign.these companies are also with television advertising. Examples: Ayala Malls.

the press. CHIEF FINANCE OFFICER. CHIEF INFORMATION OFFICER. departments. as well as financial reporting to higher management. bloggers. including but not limited to employees.THE ONE WHO GENERATES NEW BUSINESS RELATIONSHIPS AND NEW REVENUE FOR ECE 15 AGREED TARGETS.SALES. Roles and responsibilities of a typical CHRO can be categorized as follows: (1) workforce strategist.is a corporate officer primarily responsible for managing the financial risks of the corporation. In some sectors the CFO is also responsible for analysis of data CHIEF HUMAN RESOURCES AND ORGANIZATIONAL DEVELOPMENT AND LEARNING OFFICER. the community and the public. (3) HR service delivery owner. HEAD. media. Chief legal officers typically hold the title of general counsel CHIEF RESEARCH AND BUSINESS ANALYSIS OFFICER.BUSINESS DEVELOPMENT.is the highest-ranking corporate officer concerning legal affairs of a corporation or agency. including businesses. and influential members of the business community. 20 .is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals. and organizations.is someone who analyzes the existing or ideal organization and design of systems. shareholders. This officer is also responsible for financial planning and record-keeping. (2) organizational and performance conductor. and (4) compliance and governance regulator. HEAD. They also assess business models and their integration with technology.communications to a wide range of stakeholders. CHIEF LEGAL OFFICER.RESPONSIBLE FOR ASSESSING THE SALES OF ECE 15 NETWORK.is a corporate officer who oversees all human resource management and industrial relations operations for an organization.

operate and repair electronic equipment that is used to transmit radio. and technical support. management. BROADCAST ENGINEERS/TECHNICIANS. and record music in recording studios.provides direct operational support. especially if the highest ranking executive is the Chairman and CEO. SPECIAL PROJECTS AND LICENSING. and synchronize sales. 21 . and cable programs. HEAD. test. MANAGING DIRECTOR.HEAD.[1] and routinely reports to the highest ranking executive.[2] The COO may also carry the title of President which makes him or her the clear number-two in command at the firm. usually the Chief Executive Officer(CEO). CUSTOMER RELATIONS. The COO is responsible for the daily operation of the company. television.Broadcast and sound engineers install. Broadcast engineers also produce soundtracks for motion pictures. CHIEF OPERATING OFFICER (COO). operate sound for live events and concerts. It involves using technology to organize.managing the company’s interactions with current and future customers. advice and policy in technical and specialized areas of policing to enable front-line members. involves the permit of the projects and the talents that are associated in it. automate.Chief Operating Officer (or Chief Operations Officer. COO) or Director of Operations (or Operations Director) can be one of the highest-ranking executives in an organization and comprises part of the "CSuite". customer service. marketing.responsible for new projects and its licensing. TECHNICAL OPERATIONS DIVISION.

Idica Engr. with a total amount of P500. Studio transmitter link (STL). patch panels. Mark Kevin Paul B. camera control units . and Engr. Inc. Crisan L. OWNERS AND SHAREHOLDERS The ECE 15 Network is owned by the following: Engr. Santos SHAREHOLDERS: ECE 15 Network.5.1. Baybay Engr. Keem E. vision mixer. Ma. Kathleen F. master control room for the transmitter. 6. VTRs video servers and etc.2. ECE 15 TANGIBLE ASSETS The company owns the following assets: a transmitter or radio antenna. INTERNAL ANALYSIS 6. owns 100% of share in the ECE 15 network. five studios. Penaflor. The master control room consists of character generator. studio control room. Cee Engr.5. Concepcion V.000.000 The company has subsidiaries which are: ECE Film productions ECE Center for Communication Arts 22 .

ARTISTIC-RELATED INTANGIBLE ASSETS Performance events Literary works Musical works Picture Motion pictures and television programs 23 . 6.2. Employment contracts Service contracts Licensing agreements 6.2. ECE 15 INTANGIBLE ASSETS Our company possesses vast arrays of intangible assets. TECHNOLOGY-BASED INTANGIBLE ASSETS Patented technology Computer software 6. Intangible assets have real vale and are very important to a company's success. but are much harder to measure and quantify than their tangible counterparts.ECE International ECE Recording 6.1 CONTRACT-BASED INTANGIBLE ASSETS Broadcast rights ECE15 network is firmly followed the rights and regulations of the Broadcast Code. It rigorously prohibited the copyrights and official documents of the network.

ECE15 network has the best and most comprehensive knowledge necessary for developing. cultural and economic interest groups. CUSTOMER-RELATED INTANGIBLE ASSETS Customer relationships Customer lists 6. In doing so. Inc. Such benchmarking is relevant for both audiences and media professionals. Diversity of programs and divergence of program choices are still tightly linked with ECE15. elaborating and building the national broadcasting infrastructure and applied technologies needed for digital broadcasting. EcE15 journalism is understood by Filipinos to be independent of political.3. Thus.6. especially important in light of turbulence in the contemporary Philippine media market. Finally. has the capability to maintain cultural pluralism and communication diversity that ensure the vitality of living sub-cultures are a core competence. EcE15 will be considered as the most reliable media source in the Philippines. ECE15 network sustain a sense of security and reliability which is important in a social environment that is increasingly international and frequently unsettled as repeatedly verified by audience research results. universal service is a core competence. ECE15 is the only Philippine media company with mandated societal obligations to invest in both infrastructure and content development needed for digital services in the converging information society. 24 . and the only sure guarantee that such will be available for every Filipino.2. ECE15 secures a desired quality for broadcasting overall in the Philippines. For ECE15. ECE15 serves as a benchmark for commercial rivals by establishing professional and industrial standards in various program genres. ECE15 is the premier developer and creator of Philippine broadcasting competencies and skills.4. CAPABILITIES AND COMPETENCIES For ECE15 Network.

000.000 P 25.000.400.000.000 P 20.000 P 12.400.200.000 P 186.000 P 11.000 P 32.000 25 .000 P 7.000 P 17.000 P P 17.500.000.000.700.000 P 125. 000.000.000 P 9. FINANCIAL STRATEGICS PERFORMANCE OBJECTIVES COSTS Programming cost Original production costs Programming staff Creative services cost Playout cost Transmission costs Marketing and publicity cost General and administrative cost TOTAL COST (ANNUALLY) SALES Advertising sales Licensing and Merchandising sales Network distribution sales TOTAL SALES (ANNUALLY) P 131.

research. implement financial policies/procedures Develop or acquire integrated systems Ownership and accountability for cost centres Monthly business performance reports 8.3. EFFECTIVE FINANCIAL MANAGEMENT Review. resources and compliance Improve quality control Multimedia system plans Network and IT systems problems Content sourcing Monitor and evaluate programmers Marketing plan Production and commissioning plan Plan for designing templates and formats for programmers 8.% 8.1. HIGH REVENUE Sponsorship for programmers Sales plan linked to special event 26 . SPECIFIC STRATEGIC PERFORMANCE OBJECTIVES: 8. methods. AUDIENCE FOCUSED AND QUALITY PROGRAMMING Commission and conduct research Improve production standards.2.

4. implement and enforce policies and procedures Instil corporate purpose and objectives with staff Review and implement corporate values Equipped staff with right tools 27 . EMPOWERED AND MOTIVATED TEAM Implement HR management system Develop stakeholder relationship plan Develop Performance Management Plans Develop an organizational development plan Review. PASSIONATE.Develop action plan for other revenue streams Define and implement property management strategy 8.

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