OBESITY
IN
 AMERICA


WHY
SHOULD
YOU
CARE
ABOUT
OBESITY?


OBESITY CAUSES MAJOR HEALTH PROBLEMS (Top 5)
         

Type 2 Diabetes Heart Disease & Stroke Hypertension (High BP) Arthritis Cancer

Obesity is expected to account for 21% of nation’s direct health care spending by 2018. By 2030, medical costs associated with treating preventable obesityrelated diseases will increase by $48 billion up to $66 billion per year in the United States. Loss in economic productivity will be between $390 billion and $580 billion annually by 2030.
*Source: ‘F as in Fat Report’ 2012 * UnitedHealth Group

1 in 4 New Yorkers is obese

OBESITY
IN
NEW
YORK


1 in 3 New York children is obese or overweight

NY State Comptroller Thomas DiNapoli reports expenditures for New York's 1.4 million overweight and obese children at $327 million in 2011; $11.8 billion in state obesity health care in 2011 as people aged. The 2011 estimate includes Medicaid spending more than $4.3 billion yearly on obesity-related treatment for preventable conditions like diabetes and heart disease. Private health insurers and Medicare paid an estimated $7.5 billion.
* Source: Associated Press
* Kingsbrook Jewish Medical Center

147,000+ residents in BROOKLYN suffer from Type 2 Diabetes. Hospitalization in Brooklyn for Diabetes EXCEEDS that of New York State and the nation.

OBESITY
IN
YOUTH


Obese children aged 6–11 years in the United States increased from 7% in 1980 to nearly 18% in 2010. Obese adolescents aged 12–19 years increased from 5% to 18% over the same period. In 2010, more than one third of children and adolescents were overweight or obese. In a population-based sample of 5- to 17-yearolds, 70% of obese youth had at least one risk factor for cardiovascular disease. Obese adolescents are more likely to have prediabetes.
* Source: CDC, Centers for Disease Control and Prevention
(http://www.cdc.gov/healthyyouth/obesity/facts.htm)

OBESITY
&
SOCIOECONOMIC
STATUS


The prevalence of obesity among boys living in households with income at or above 350% of the poverty level is 11.9%, while 21.1% of those who live below 130% of the poverty level are obese. Among both boys and girls, obesity prevalence decreases as income increases. Childhood obesity prevalence decreases as the education of the head of household increases. Between 1988–1994 and 2007–2008 the prevalence of childhood obesity increased at all income levels.

     

* Source: National Health and Nutrition Examination Survey (NHANES) ; CDC, Centers for Disease Control and Prevention (http://www.cdc.gov/nchs/data/ databriefs/db51.pdf)

WHAT
CAN
WE
DO?


Engage youth to educate on balanced calories and portion control Curb technology use - 2 hours max TV per day Educate on fitness and exercise - 60 minutes of moderate exercise per day Provide support system of peers and mentors Develop enriching partnerships to enable outreach and nutrition/fitness education

   

KNOCKOUT

 OBESITY


ABOUT
 KNOCKOUT
OBESITY


   

Non-profit dedicated to anti-obesity cause Web based docu-series featured 5 New Yorkers who accepted 4 month weight loss challenge GOAL = 5–10% body weight loss (each participant lost more than goal %) Achieved weight loss goals through rigorous boxing regimen 4 to 6 days a week + lifestyle change in place of short term diet Participants worked with certified team of experts & trained with mentor Dimitrios Verteouris

THE
FOUNDER


Founder Dimitrios Verteouris featured on Food Network’s “Fat Chef” reality show Lost 85lbs in 3 months; 107lbs to date Owner of 3 Nature’s Grill restaurants Not done yet. Will lose more weight and participate in summer boxing match.

     

LOST
OVER
100LBS
TO
DATE


“LIVE
YOUR
DREAM”


Dimitrios is pursuing his personal dream to become a professional boxer:   He signed up for his first bout to inspire himself to lose weight and succeeded! Dimitrios unites the boxing community and the fight against obesity:   He relates to the struggle of the obese   Uses boxing to teach self-discipline   Expands consumer appreciation for the sport

TEAM
OF
EXPERTS

THE NUTRITION EXPERT Niti Patel MS, RD, CDN, CDE

THE FITNESS GURU Robert Brace, Personal Training and Group Fitness

THE LIFE COACH Sara Bartels, Registered Dietitian and Nutrition Counselor

THE CHILDHOOD OBESITY SPECIALIST Dr. Wendy Scinta, Founder of Medical Weight Loss of New York, PLLC

Youngest participant, Andy Jimenez lost 54lbs in 4 months !

KNOCKOUT

 SUCCESS
!

254 lbs =
21.43 %
 Body weight loss 202 lbs

ONLINE
REALITY
SERIES

•  108,000+ views to date on YouTube

Incorporate sponsors in credits. Major sponsor is series “Presenter.” Special events included in credit, such as Diabetes EXPO hosted by partner American Diabetes Association.

MEDIA
STRATEGY

  PRINT EXCLUSIVE WITH NEW YORK POST   SPECIAL EVENT TO INTRODUCE

“SEASON 2” CAST
  BROADCAST INTERVIEWS
  Consideration for The Doctors, Wendy Williams,

Steve Harvey TV, GMA, Today Show…

  SHOWCASING SERIES ON TIVO & ROKU
  Possibly Xbox Live to syndicate (50 million

homes globally)

NY Post Readership = 2,163,611

New York Daily News Readership = 2,082,400

OK! Magazine Readership = 6.6 Million

2,432,000

viewers
CLICK HERE TO VIEW ‘THE INSIDER’

SOCIAL
MEDIA

www.Facebook.com/KOobesity www.Twitter.com/ KOobesityNYC www.YouTube.com/user/ KOobesity www.KOobesity.tumblr.com

COMMUNITY
PARTNER
 AMERICAN
DIABETES
ASSOCIATION

•  •  •  Hosting cooking demo at Diabetes EXPO, March 9, 2012 10,000+ expected attendees; 150 – 200 audience members for demo Flyer distribution and logo visibility

Tap into social networks: 247K+ Facebook Fans 33K+ Twitter Followers 1.5+ Million YouTube Views

Strengthen your brand as COMMUNITY ALLY

IN
THE

 WORKS


FIRST ever gym for EXCLUSIVELY the OVERWEIGHT & OBESE
     

Avoid stigmatizing Surround yourself with peers Receive professional aid in nutrition, wellness and fitness

CLICK HERE TO WATCH THE SERIES

COMMUNITY
 OUTREACH
&
 IMPACT


BOXING
COLLECTIVE

CROSS PROMOTION + COMMUNITY GRASSROOT EFFORT •  Leverage NYC boxing gyms in non-competitive alliance (140+ locations in NYC) •  “It doesn’t matter where you train, just get out there and train!” •  Strengthen the boxing community and appeal to non-enthusiasts •  Collective to offer fitness/nutrition classes free & open to the public •  Generate movement building to empower local community •  Partners participate in community promotions to strengthen impact

BOYS
CLUB
OF
NY


BCNY serves nearly 4,000 boys who are members of 3 full-service clubhouses in Manhattan’s Lower East Side, East Harlem, and Flushing, Queens. Membership is 44% Latino, 38% AfricanAmerican, 14% Asian or Pacific Islander, and 4% Caucasian. Average family income of $25,770. 75% of BCNY membership is at or below the poverty line. “We provide boys the opportunity to acquire skills to make their goals a reality. For without hope for the future, boys have no reason to strive; but without the skills to achieve their dreams, hope is just an empty promise.”

   

BOXING
PROGRAM
AT
BCNY

SUMMER PILOT AT BCNY LOWER EASTSIDE LOCATION

Boxing class offered once per week   3 classes, one hour each, divided according to age group Explorers (6 – 9), Juniors (10 – 13), Seniors (14 – 20)   Gloves donated by Everlast or Ediroc Dimitrios trains boxing class with aid of professional boxer each week   New pro boxer each week who can relate to and empower BCNY members Initial class to educate on obesity and the need for proper nutrition and exercise in today’s youth – incorporate exercises and game. Dimitrios presents with,   Wendy Scinta: Childhood Obesity Specialist   Robert Brace: Celebrity Fitness Expert   Surprise boxing guest Film summer classes for inclusion in Season 2   Potentially broadcast on YouTube, TiVo, Roku, Xbox, Discovery Health & Fitness

KNOCKOUT
OBESITY
 
PROGRAM
GOALS

   

Encourage discipline, and strengthen existing nutrition and fitness education at BCNY Successfully engage three age groups at BCNY utilizing boxing   Explorers (6 – 9), Juniors (10 – 13), Seniors (14 – 20)   Measure overall impact and within age groups, through weekly attendance Positive feedback and sustainability with pilot program   Ask children/parents to score program and provide written feedback   Continue boxing program year round at all BCNY locations   Develop and implement training program to teach existing staff Generate awareness of BCNY and Knockout Obesity through press outreach, social media, and communication with existing BCNY members and local neighborhoods Develop community partnerships (NYC.gov, Department of Health & Mental Hygiene, Revolution Foods, Oscar de la Hoya Foundation)

CONTACT

On Point Publishing Katherine Kostreva Katherine@onpointpublishing.com 727.492.6421

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