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BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 Semester Doc. Code

LEVEL

06

OUGD30

Brief 1 YCN UK GREETINGS

Brief 1
YCN UK GREETINGS Produce a branded range of greetings cards themed around an occasion of your choice. Theme: Geeks in Love Audience: 16-34. Bought by females but suitable for both genders. Tone of Voice: Fun

Background / Considerations
The greetings card industry is a very competitive market. We are constantly looking for ways to stand out from the crowd, whether this be through an exciting card format, interesting use of finishes (emboss, foil, glitter, varnish, gems, googly eyes, printed card attachments, bespoke attachments, buttons etc), or simply stunning designs that stand out from the competition. Think about the sending situation. Why would you be sending them a card? What is the occasion? Birthday card to a friend or to a family relation? Something to say good luck, get well? Congratulations? Youre getting married? Simply I love you or I miss you? Who is the recipient? At what stage in their lives are they? Single, married, with children, off to college/university, passing their driving test, losing someone close to them? Remember who you are targeting. Who is going to be actually buying the card for the recipient? Although you need to design a card that targets the recipient, its the person who is buying the card we need to impress and convince.

Mandatory Requirements
FOR YCN SUBMISSION Mandatories You must design at least 4 cards. These will include: Front page designs. Designs for the inside of the cards (this may or may not include an insert) A range name and logo to be printed on the back page. Remember to think about the envelope colour or design. Suggested card sizes 159mm x 159mm, 121mm x 184mm, 137mm x 159mm, 110mm x 210mm but dont let that restrict you. Add 3mm bleed to all artwork supplied

Deliverables
Range name and logo 10 designs in the range, applied to Greetings cards + Envelopes Gift Wrapping items: Paper Gift Tags Gift Bags Stickers Decorative tape Boxes Branded giftware: IOU Book Bath Items Mugs/Cups Soft Toys Keyrings Wine + Choc set Packaged and shown in context. In-store POS and Web

Studio Deadline 14th March YCN submission

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN


Module Code Module Title OUGD30 Semester Doc. Code

LEVEL

06

OUGD30

Brief/Session/Document Title

Brief 2 Puffin Childrens Classics Produce a range of limited edition covers for the re-launch of 5 Puffin Classic Childrens stories. Use these designs to produce the promotional items for the launch. Audience: Boys 8+ Background / Considerations
The first Puffin Picture Books appeared in 1940, and the series quickly established a reputation for presenting children's non-fiction in a unique blend of editing and design. Puffin Story Books soon followed with the publication of Worzel Gummidge in 1941 and, as with the original Penguin paperbacks, these story books appeared in the three horizontal stripe design, and became an integral part of growing up. The initial book launch focuses on boys stories and aims to encourage boys into reading. The new covers should appeal to a contemporary childrens audience and should position the books amongst more recently written competitors. The stories in the set are: The Jungle Book King Arthur and the Knights of the Round Table Sherlock Holmes Hucklebery Finn Treasure Island

Mandatory Requirements Covers should fit the Puffin standard dimensions. Puffin logo should be present on the cover and spine.

Studio Deadline

Deliverables A Hardback and paperback cover for each of the stories. Packaging for the paperback books to be bought as a set Promotional items for launch In store POS Online promotional presence Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN


Module Code Module Title OUGD30 Semester Doc. Code

LEVEL

06

OUGD30

Brief/Session/Document Title Brief 3


Re-envisage the LArtisan Parfumeur brand for the 21st Century by creating a design solution for a new unisex range of scents. Audience: Unisex. High end.

Background / Considerations
Traditional French fragrance houses are steeped in a rich history of style and imagery. LArtisan Parfumeur wants to break with this convention. Their latest collection is uniquely based around bottled emotions. Your challenge is to showcase this range by breaking the rules of conventional perfume packaging. There are four scents, each capturing a different human feeling: Scent a: Passion and desire. Sex and lust. Raw and physical. Scent b: Perfect, sublime love. An interior emotion. Scent c: Excitement and fear. Adrenaline, exhilaration and thrill. Scent d: Elegant and dignified. Stormy yet still.

Consider if a range name is needed.

Mandatory Requirements
The jury is interested in the creative process that led to your final idea. This can be hand sketches or alternative design directions you explored before selecting your final route. Show designs for both graphics and structure across the four scents. Show pack elements / supporting materials to bring your idea to life. Create a name for each fragrance. Bottle and pack designs for each of the four scents should be shown as a range and rendered on a white background. Show mood boards / inspiration materials for your concept.

Deliverables Name and Visual identity for each scent applied to: Perfume Packaging Instore promotional items scent testing strips, bag, store POS items/graphics

Studio Deadline D&AD submission 20th March

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN


Module Code Module Title OUGD30 Semester Doc. Code

LEVEL

06

OUGD30

Brief/Session/Document Title

Brief 4: Interior Design Yearbook Produce a PDF yearbook and promotional print piece that represents the 2012/13 graduating year of Interior Design.

Background / Considerations The PDF should showcase the graduating year of Ba(hons) interior design in a way suitable for both industry professionals and new students interested in the course. Each student should have an equal ammount of space in the yearbook.

Mandatory Requirements 210x210 format.

Deliverables PDF Yearbook Promotional print piece

Studio Deadline Easter

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN


Module Code Module Title OUGD30 Semester Doc. Code

LEVEL

06

OUGD30

Brief/Session/Document Title

Brief 5 Alphabet Soup Produce a range of products aimed at teaching the alphabet and early phonics to young children. Audience: Parents of young children concerned with giving them the best start in school. Background / Considerations The products should be of suitable format for the audience and should explore the full digital and print possibilities.

Mandatory Requirements

Deliverables A fully comprehensive range of products suitable for a commercial audience

Studio Deadline

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.