E-commerce

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Tutorial Overview
Topics covered in this tutorial: 1. What is E-commerce? 6. E-commerce Software Security Finding and E-commerce Provider/Partner Banks

2. What are the Benefits of E-commerce 7. 3. B2C 4. B2B 5. Prepackaged B2C Solutions 8. 9.

10. Integration

What is Ecommerce - an overview
In its simplest form ecommerce is the buying and selling of products and services by businesses and consumers over the Internet. People use the term "ecommerce" to describe encrypted payments on the Internet. Sometimes these transactions include the real-time transfer of funds from buyer to seller and sometimes this is handled manually through an eft-pos terminal once a secure order is received by the merchant. Internet sales are increasing rapidly as consumers take advantage of lower prices offer by wholesalers retailing their products. This trend is set to strengthen as web sites address consumer security and privacy concerns.

business to consumer In the Australian context B2C (business to consumer) trading activity has been slow to take off as at first consumers had doubts about the security of credit card transactions. But as retail web sites become more navigable and privacy policies are displayed. Lock in Customers. you are likely to do very well on the web. and where tactile senses figure strongly in the purchasing decision. B2C . reduced errors in keying in data. reduced paper work. Shorter lead times for payment and return on investment in advertising..items which were compact and easily shipped and where prices could be slashed once the retailer's cut was taken out of the margin. If you have a unique product that is highly relevant to a niche audience. This is not the case with clothing. The Internet has the potential to expand your business into wider geographical locations. The Amazon book store would be a good example of this. A CD bought in the US will have the same music and quality as one bought locally (the exception is the cover art) and so there is no doubt in the consumers mind exactly what the product is. Improved communication between trading partners leads to enhanced long-term relationships. faster delivery of product Flexibility with efficiency. the volume of turnover figures continue to fail short of industry estimates. Although sales are increasing rapidly on the Internet. more people will be drawn to Net-based purchasing by lower prices and convenience. software and books . New Markets. The closer you are to your customer and the more you work with them to change from normal business practices to best practice e-commerce the harder it is for a competitor to upset your customer relationship. given raise to the work-fromhome/drop shipping model of ecommerce. Many people sell on Ebay too. Many people have made their first ecommerce transaction on Ebay. Ebay has really transform purchasing behaviour on the web.. Interestingly though B2C transactions of previously localised or hard to find products can be extremely strong. Initial B2C trading focused on music CDs. reduce post costs Reduced time. product ranges and customer profiles without the situation becoming unmanageable.Benefits of E-Commerce E-commerce can provide the following benefits over non-electronic commerce:       Reduced costs by reducing labour. where sizes can confuse the purchase decision. These products pushed the perimeters of the market out for goods bought on-line. Books and CDs are relatively generic products. The ability to handle complex situations. . Improve relationships with trading partners.

B2B is expected to have a compound annual growth of 41%. Many php developers are available for customisation. The Rise and Rise of Auction Sites Auction sites such as Ebay and TradeMe have done an enormous amount to get ordinary people involved in online trading. but there is no support other than documentation and forums. forecasts are that B2B revenue will far exceed B2C revenue in the near future. Over the next five years. you get the credit card number and put through a manual debit. Unlike a credit card merchant facility you will not have ongoing. Eway takes away the manual debit part of the circle. Although early interest centered on the growth of retailing on the Internet. Let's say you have a web site that can take secure orders over SSL. the money volume of B2B exceeds that of B2C by 10 to 1. Ecommerce Software EPages and fully integrated ecommerce software package that gives the web site owner control of ALL aspect of the web site.. Today many Ebay merchants are establishing their own web sites to avoid Ebay and Pay Pal fees. OSEcommerce is an open source ecommerce software solution. Payment Gateways Both PayPal and Paymate offer credit card to bank account payments. Mals-e. According to studies published in early 2000. less a transaction fee. Additional these service are being backed into other ecommerce sites and shopping carts.B2B . Eway offers "real time" payments from your web site to your bank account . they can pay on Paymate and the funds will be deposited in your bank account . Ebay for example uses Paypal to process some payments.. B2B (business to business) is the exchange of products or services between businesses rather than between businesses and consumers. and the transaction fee is better than what most card companies offer small merchants...the "glue" if you like between between your web site and bank. It covers most of the basics and is free.com offers a free shopping cart with customisable freight and payment options. Using one of these services you can invoice a customer. minimum monthly fees. It integrates with Ebay and Froogle. not give a product catelogue.business to business On the Internet. They have learnt about how to present their product in their Ebay store and what issues are important to their customers in purchasing their product and now they are ready to start their own web site. . Great for small stores.

is the same. When entering a secure site your browser is passed a public key by which transactions between you and the web server are encrypted. This may put your customers off (although there is no evidence of this). Generally today businesses who host web sites offer access to a secure server and you can use their server and secure certificate for less than if you registered and paid for your own key. They will contact you to verify it is you creating the usually break in the purchasing pattern. i. Smartcards house a chip that has extra data in it about the card holder or carry an public key. The servers key is always kept private. Their recommendation will consider things like . Credit Card Security The credit card companies are constantly evolving more secure credit card purchasing on the Internet. the bottom line is the product.e. security is handled by passing "keys" between Internet server and client browser. On your web site security can be handled two ways . This is not exactly the case for merchants though.or trust. Card companies also monitor your card activity to check for suspicious or out of ordinary purchases. You can "piggyback" on someone else's "key" or you can register and pay for your own key or SSL certificate at Thwate or Verisign. the key. A range of biometric security measure have been proposed for credit cards. Finding an ecommerce Provider/Partner Generally your web developer will advise you on the various security options. The card company will alert the merchant to stolen cards and fraudulent transaction but do not indemnify the merchant from losses. However the person browsing your site will notice the URL change to one they do not recognise .depending on your budget. in Australia.Security On the Internet. Therefore one of the advantages of buying your own key would be to have a URL for your secure pages that is consistent with the rest of your site. None are in widespread use at this time.     Often you will be asked to give a three digit verification code on the reverse of your card. Presently. This is to prove you have the card in your hand at the time you made the purchase. Although Verisign will argue that their key comes with a range of value add benefits. To give customers confidence in purchasing on the Internet however card companies generally stand by customers who have had their card or card number stolen. Verisign may sell you a key for over $800 while foreign ecommerce providers like Instant SSL can sell it for $150.

Many businesses do each of these things but few join them together or "integrate" them. but instead traps their login details. In Australia banks will soon issue a usb device required in conjunction with a PIN to access a bank account. Mostly this transition has gone smoothly. The only real difficulty is phishing scams where people are tricked into logging into a web site designed to look like their bank. your stock or inventory database was updated immediately. but to type the URL into their browser window every time. stock control and delivery systems should be merged into one seamless function.. More recently though in the drive for higher profits and greater shareholder return they have been moving more and more of their business online. Who you choose as an ecommerce provider is therefore very much dependent on the size of your business and the range of your products. Indeed Microsoft Retail Manager offers precisely this function.      volume of sales amount of data that needs to be captured per sale number of products in your store how often you need to change the product prices or other details your special freight requirements whether ordering has to interface with your banking/accounting system and so on Smaller businesses generally only required a secure form that returns results to the business owner. Maintain one database in your store and synchronise it in real time with your online database. outwards goods were notified and the customer was sent an advice from packing staff when the goods were shipped. Integration Imagine a web site that would allow your customers to place an order for your goods and when they sent their order to you.. Banks have warned people not to click links in their email to login into the bank's web site. This will tighten security further. while a larger company with multiple products and locations will require a solution that takes the order. meaning your web site is constantly up to date. Banks Banks were slow at first to embrace Internet technologies citing security fears. it won't take long for business people to see that their order-taking. As businesses become familiar with the Internet. . banks the money and sends a message to outwards goods to dispatch the goods.

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