IT 2U

GROUP MEMBERS

KITTIKUN MONGKONCHAIHAN NUTNAREE IADHAD

ID 5331205005 ID 5331205025

DUANGNAPA TRAKULLTHONGCHAI ID 5331205028 PAILIN JANPRADIT RUKNUAL CHAIKUL RUTHAITIP NAKNARONG SUKONTHIP PANONVICH AJCHARAWAN VONGKHAMSAO ID 5331205062 ID5331205069 ID 5331205072 ID 5331205094 ID 5331205102

SECTION 2 GROUPS 2 TOURISM MANAGEMENT MAE FAH LUANG UNIVERSITY

PREFACE

This Project is a part of 1203302 Project Feasibility Study and Evaluation Course in the third semester of 2009. In this project is studying the feasibility of the computer shop that name "IT2U" Which is include generally of the computer shop business, management in the

computer shop business, competition analysis and marketing feasibility, the technical process in the computer shop business and the financial feasibility of the computer shop business. This project makes everyone who interested to get knowledge and information about the computer shop business before make decision to investment, including preoperational process and operation process of the computer shop business, for the benefit to investment and profit of doing this the computer shop business. I expect that my project will provide benefit more and more interested person, moreover, if they are any error in this project or whatever, my ground made an apology at this opportunity. The information in this report mostly provides benefits for people who are read. And it can attract others people who would like to know more of the detail about feasibility of the computer shop. We hope that this report will give more benefits and knowledge to others.

Content
Chapter 1: Introduction 1.1 Background 1.2 Project Objective 1.3 The data collecting method 1.4 Benefit 1.5 Actual plan Page 1-2 2 2-3 3 4

Chapter 2: Industry Profile 2.1Nature of Industry 2.2 Situation of Industry 2.3 Product & Service 2.4 Vision 2.5 Mission 2.6 Strategy 2.7.1 Corporate Level 2.7.2 Business Level 2.7.3Function Level 2.8 Human Resource Management 2.9 Logistics Management 3 Marketing management 6-7 7-8 9 10 10 10 11 11 12 12-13 13 14

Chapter 3: Market Feasibility Study 3.1 Market Analysis 3.1.1 General Environment Analysis 3.1.2 C competitions Analysis Competitor Analysis 3.2 STP Analysis 3.3 Marketing Mix Strategy 3.4 Sales Forecast 16 16-20 21-22 22-27 27-30 30-33 33-35

3.5 Sale for cash 4.1 Marketing Expenses 4.2 Conclusion

36-39 40-42 43

Chapter 4: Technical Feasibility Study 4.1 Production and Operation Analysis 4.1.1 Product characteristics 4.1.2 Service process 4.1.3 Location 4.1.4 Store Layout 4.1.5 Machine, Tool and Equipment 4.1.6 Logistic Management 4.1.7 Organization Management 4.2 Cost of investment 4.3 Investment Cost 4.4Management Analysis 4.5.1Electricity 4.5.2 Water Supply 4.5.3 Drinking water 4.5.4 Telephone 4.5.5 Insurance Conclusion 45 45-47 47-49 49-50 50-52 53-61 62 62-64 65 65-69 70 70-72 72-73 74 74 75 76

Chapter 5: Operating Cost Chapter 6: Administration Cost Chapter7: Financial Analysis Chapter8: Management risk Chapter 9: Summary References:

77-80 81-84 85-100 101-107 108-112 113

Chapter 1 Introduction

1 Chapter 1: Introduction
IT 2 U Business located in Chiang Rai. Our business is retail shop that provides IT products for selling and provides service for advising the IT products for customers both before and after buying our products. At first year, we sell only notebook, and printer. For the next year later, we will add more IT accessories products for response the costumers’ demand. 1.1 Background Retailing business is very important for today 1with the emergence of modern technology business has globalized and become a 24 hour endeavor. With the introduction of the internet, business opportunities have virtually become endless. This same technology has also made consumers more aware and better informed, giving them a better grasp on prices and the ability to purchase products globally. To be competitive in this environment, businesses need to be able to streamline their workflows, manage security,

communicate effectively and improve efficiency. Table 1 Number of establishments by sales of good via internet, Amphoe and Tambon in Chiang Rai. Amphoe/Tambon AmphoeMueang Chiang Rai TambonWiang TambonRopWiang Tambon Ban Du Tambon Nang Lae Tambon Mae Yao Tambon Sam Sai Tambon Rim Kok Tambon Pa Oa Don Chai Number of establishments 10,716 1,638 4,639 1,947 355 349 395 999 394 Yes 44 6 20 4 0 0 0 1 0 Sales of IT No 26,063 1,632 4,619 1,943 355 349 395 998 394

From the table in Chiang Rai province has many shops such as Tambon Ban Du, it have number of establishments 1,947 and sales of IT 4 shops, so Tambon Ban Du is direct competitor. And the next competitor is Tambon Nang Lae, it have number of establishments 355 and no have sale of IT. Therefore competitor is Tambon Ban Du which not near our shop this is the good way that sell the product (IT).
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http://chiangrai.nso.go.th/

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Technology and IT products also important for today, 3at every instant of time, you are surrounded by technology, literally. Whether you are working or resting, you are always using technology. It is used everywhere and all the time. Technology has changed the way people communicate, have evolved from pigeons carrying messages to emails and instant messages that travel long distances in seconds. Cellular technology and satellite communication have increased communication speeds and made connecting easier. The Internet has enabled easy exchange of information over long distances. At the heart of every piece of technology is automation. Technology automates the most complex of processes, be it in communication, education, medicine or any other industry. With the application of technology, critical and time-consuming processes can be executed with ease and in less time. They save human effort and time to a great extent and make life easy and comfortable. Nothing else has changed living the way technology has. And that's exactly why technology is so important today and will always be.

1.2Project Objective To provide the project feasibility of information technology business To study the market and debut of information technology To calculate financial factors of this business To penetrate the market of teenagers are interesting

1.3The data collecting method We are going to use many methods in collection data. The methods we use depend on type of data as below:

1http://www.smartofficescan.com/.../SOS-en-VRetail2.1.pdf
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http://chiangrai.nso.go.th/ http://www.buzzle.com/articles/why-is-technology-so-important-today.html

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Primary data Survey: We have to survey about the demand of IT products and its accessories especially PC, notebook, and printer. The risks of business will also be surveyed. Interview: We will focus and interview the populations that use the IT products to collect the data for perceived needs and wants of the market. Secondary data Internet Books IT Shops Research

1.4 Benefit  To knowing feasibility of this project – we will understand how to start a business in real situation with real facts and reliable information. This will make us realize the risks, so we are able to avoid the problems or make the problems smaller. We can predict the upcoming problems from the information we have gathered.     To knowing, practice, and improve teamwork skill with others. To exchange and share ideas with others, and practice co-working together. To knowing the real situation and innovation of retail business & IT products and understanding the demand of IT products. To knowing the financial management of this business and be able to control over the process to have the maximize profit.

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1.5 Action plan November 2012 45 Start project feasibility Brainstorming Select the business Start writing report Introduction Industry Profile Market Feasibility Technical Analysis Financial Analysis Risk Management Summary Marketing Research 46 47 December 2012 48 49 50 51 52 January 2013 1 2 3 4 Febuary 2012 5 6 7 8

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Chapter 2 Industry Profile

6 Chapter 2: Industry Profile
This chapter contains detailed information of Information Technology business and its current situation. Another part is information of the business, including its product and service, vision, mission, and the strategy of the company. 2.1 Nature of Industry Information technology (IT) can defined in number of ways, but is too broad considered to including use of computers and telecommunications equipment to store, retrieve, transmit and modified data. The term is common to use as a synonym for computers and computer networks, but it covered other information distribution technologies such as computer and notebook as well. Technological advances nowadays have changed the way of people communicating to another. As we all know that couple years ago, people may only rely on the phone line and emails to keep in contact with others, but now they can make it easier and efficient by using those mobile phones and text messaging features for communications. They can now sending and receiving information to others at anytime and anywhere they want. The new technological of communication provides the population with the easy way of getting in touch to others, while it also offers the lower cost of communication solution. The development of cell phone technology and internet have also find it is way to support each other easy with the fact that now cell phones are able to offer the users with instant access to internet content, allowing people to gain any information and news from internet at any time they want from their handset.
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"This is the era for the mobile communication and internet technology as it offers

great contribution to our life to accommodate everyone’s need for a simpler and efficient communication approach." From ALEXA RANK and yes, even now businesses consider the rapid growth of internet technology as they now apply the internet as a potential marketing environment.

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http://www.ictbestpractices.net

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Chiang Rai province has many organization and educational institution which to use communication for working and other business. We focused on group of worker, student and normal people who to uses the Information technology products in daily life for communication system. 2.2 Situation of Industry At the present, the fast growing computer business computer accessories are high demand in the market. Our company sells and services after sales, as well. IT 2 U our company believes has the potential to sell it as well. The goal is to move one of the leading marketing channels and services. The prediction of BKK online research center, 2Economy and a 'leg up' of the region including Thailand. The Japanese retail giant opening pace attack 'outside' hard to expand new wave. Mr. Maeda, Jun Inoue, Chairman Chi Family Mart Ltd., Japan said that the retail situation in the region. ASEAN has a high growth rate continued to move higher income populations. If the rate of customer access to convenience stores in Japan, Taiwan and Korea at 2,800 people per store per 2,500 people each, while 6,800 people a day to see that Thailand has many opportunities to expand the business.

http://www.nesdb.go.th/

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Table A-1: ICT * market value of the year 2554 and projections to the year 2555.

Market 2554 1.Computer Hardware 2.Communication 3.Software & Software Services Total Market ICT

Value (million) 2555f 112,705

Market share. (%) 2554 17.6 2555f 19.1

Growth (%) 53/54 2.9 54/55 20.4

93,589

408,846 29,418

444,385 34,481

76.9 5.5

75.1 5.8

6.9 10.1

8.7 17.2

531,853

591,571

100

100

6.3

11.2

In terms of market share in the IT market in 2554 was found in the market. Computer hardware market is holding up with 61 percent. The proportion accounted for.19.9 and 19.1 percent, respectively, noted that a portion of the computer hardware market. Chiang Rai is one of province that the resident population not less. Since the majority of the population is working age people and students. Computers are a part of life. For the conclusion, in Thailand have opportunity for investment in IT business. The growth of Thailand computer business is recently developing more and more which make us sure that in the future our IT 2 U Company will make millions of profits. Our company has opportunity to be successful for investment. Information technology product be needed in the market and be require community system, because of the investment the Information Technology products in the present very important.

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http://www.bkkonline.com/scripts/news/popup.aspx?contentid=33516 www.nstda.or.th/prs/index.php/all-download/.../175--2554—2555

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2.3 Product & Service Information Technology product is product of technology useful in the present such as computers, notebooks, mouse, earpiece and printer etc. Our company sells quality of products and services, has promotion for sell and low prices than other company. Customers can provide satisfy when they buy products, so our company as an alternative when customers think about Information Technology product. Our company has service and product for customers such as;       We have many brands of notebooks, mouse, earpiece and printer, so customers as an alternative when they buy. We have professional team working in Information Technology Company. We have insurance products of customers when computer or notebook to lose and repair. We have suggestion and instruction from professional employees to customers before them to buy. Our company has a special promotion and gift vouchers for respond to customers want. All types of products have efficiency and ready to solve problems.

The key to success is the employees who care about the needs of our customers from products and offer solutions that can meet all customer needs.

The Product of company
http://blog.eduzones.com/webter/8878 http://electronictoys.weloveshopping.com/shop/showproduct.php?pid=16386872&shopid=207450 http://www.buycoms.com/product-news.asp?TopicID=429

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2.4 Vision We will be Leadership Company about Information Technology products because our company has efficiency and quality of products and service with professional employees. First choice when customers think of Information Technology products. We want to be the best one of Information Technology business in Chiang Rai.

2.5 Mission    The first year, our products are Note book, mouse, earpiece and printer. For the first year we set the target to get profit only 5% from investment. For the next year we set the target to get more profit from 5% up to 10% after we increase IT product. Integrity: To conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. Terrific: To provide the best quality of IT product and services with high efficiency staff. Unity: To building strong relationships based on tolerance, understanding and mutual cooperation.

2.6 Strategy Strategic management is a process that evaluates and controls the business in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors. The strategy of the company can divide into 3 levels; corporate level, business level, and function level.

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2.7.1 Corporate Level In corporate level, we decide to use two strategies: Product Differentiation Strategy and Marketing Strategy. Our company thinks about the importance of communicating with the target audience to understand the differences of each competitor. Both of strategy has specific unique that we think it could push the company to be success in market. There are two reason that why we use those strategy to compete with competitors. The first reason, we use Product Differentiation cheaper price and quality product for competitive to competitor. The second reason, we use Marketing Strategy because we need new customer and a number of buyers or who interest with special promotion and distribution channel.

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Product Differentiation Strategy will often use a product differentiation strategy

when they have a competitive advantage, such as superior quality or service. We are a new business which IT products so this means our company customer are student, worker in other organization and normal person. Obviously, companies use a product differentiation strategy to set themselves apart from key competitors. However, a product differentiation strategy can also help a company build brand loyalty.

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Marketing Strategy involved with the product pricing, distribution and promotion of

a company’s offering important issues here cover what type of products at what prices through which distribution channel and by the use of which promotional tool and sales force. Our company has promotion greater than other company for respond customer. Customer has alternative

2.7.2 Business Level In business level, we use cost leadership strategy. For the newly business we have to set price lower than competitors because there are a lot of competitors in City of Chiang Rai which have same target consumer. So we think the way to make competitive advantage to compete with competitor, it is using price leadership strategy which is a concern more about price of products

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2.7.3 Function Level Functional level strategy composes of human resource management, logistic management and marketing management. These strategies are supporting the strategy in business level. 2.8 Human Resource Management Human resource management has responsible for hiring the best employees and training employees in order to provide a good service about information technology. Human resource functional will concern about employment process. In the first when applicants are applying the job. They have to do the questionnaires which are related with their service perspective. The questionnaires can evaluate applicants which they have a good view about service or not, it will affect to provide a service to customer when applicants are employed. In addition, after applicants pass for the questionnaires test. The next step is interviewing the applicants before they are going to be our employees, they need to have all the job qualification that company want to be. However, employees still need to get the training session to improving service quality and it is the way that prepares employees before going to provide service with customers. All employees needed to training for develop and apply their knowledge to provide the service include with suggestion before buying our IT products and maintain after sell the product.

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http://smallbusiness.chron.com/different-types-business-strategies-4634.html http://www.citeman.com/11918-different-types-of-strategy.html

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Figure 1: Process of employment and improving service quality

It is method which company is using to evaluate the employees after training session. As you can see from the figure above, this is a whole process that Human Resource functional concern about employee and customer who will got a good service from our company.

2.9 Logistics Management The logistics management is the process involved the planning, process and control, and including control of the organization. It’s including data management and work about of finance, storage of the product6, collection of the product and product distribution about IT. The logistics management is part of our company that provides service by selling. Company are focused on the effectively products and services by cheaper the cost than other company. Our company will be best quality of service and product and it’ll be effective if we can send to the right product, right customer, right place, right time and right quality7, moreover, make the goods arrive safely. It takes into consideration the needs and satisfaction of customers important but if customer is not satisfied in services of the company. The company will repairs and make the best of them. Example, Banana IT Company is retail company selling IT product has most stores in Thailand

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3.Marketing management As we are a new company that will enter a new market, first we need to have customers, so we are going to attract the customers by placing an interesting marketing plan through communication that can access everywhere, so that the customers can see the differences from competitors. To achieve that goal, we are going to start with finding customers, in finding customers we can’t use the same types of methods as other business do like advertising, leaflet, posting posters8 because our main customers are student, organization, company and industry used IT products, so we’ll be the one that go in to our customer talk to them and attract them. We will find customer around City of Chiang Rai because it’s center of marketing. Other reasons Chiang Rai has less competitor and our company locate near the community and other organization. Another ways are advertise in local newspaper, magazine of Chiang Rai and local radio. Promotion is a very effective method to get attention from our new customers. For our very first promotion, we give a special promotion by offering special price and services after selling for new customers, treat them well with services and responsibilities in order to gain their trust and satisfy them9. For events and experiences and public relation, we will become sponsor in Chiang Rai events and festival, Mae Fah Luang University, Chiang Rai United Football Club, other organization etc… as many people visiting the festivals, so that people will recognize us and we can building a good relationship with them, even that they may not be our customers but we can build our network and image of company. We also provide training for our employees before get selling and manage process inside the company for respond to customers. The employee can make decisions quickly by themselves when problems occur. Although our company is IT 2 U Company, our main service is to sales IT product but we concern about the quality of products and service, needs and wants of customer, responsibility of employees and the relationship with customers in long-term.

6 7 8 9

http://dek-logistic.blogspot.com/2007/10/blog-post_9894.html http://value.exteen.com/20120203/logistics-management http://www.marketeer.co.th/inside_detail.php?inside_id=2950 http://www.nidambe11.net/ekonomiz/2007q1/2007jan02p4.ht

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Chapter 3 Market Feasibility Study

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Chapter 3: Market Feasibility Study
Study on competitors and customers, to see the feasibility of the project. Then set the market target and position for the company and set strategy using STP analysis and marketing mix strategy. 4.6 Market Analysis

4.6.2 General Environment Analysis Social Today’s society is referred to as the Digital Age because of the world’s dependence on technology. The modern world of high technology could not have come about, except for the development of the computer. Different types and sizes of computers find uses. Throughout society in the storage and handling of data, from secret governmental files to banking transactions to private household accounts. Currently is rapidly growing of information technology and need for everyday life whether for education, office, entertainment etc. The target market of IT2U Company is students and individuals in Chiang Rai province who need to use computers and they have a potential to be profitable for the company. We had found that there are 43 high school, 13 vocational school and 10 universities in Chiang Rai province. 1 So, our target market is quite a big group and we have prospect to get interest from them in order to buy our product. You can see some of the most common and important uses of Computers in our society nowadays: write documents such as letters, memos, reports, create illustrations for communication such as Internet and e-mail, store and retrieve information for the future, plan and visualize schedules, international trading via websites, calculating simple and complicated formulae with ease, research and study purposes, bookkeeping, entertainment, like computer games and online shopping.

1 2

www.chiangrai108.com Namibia Training Authority, 2006.ICT Foundation Level.

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Politic Governments all over the world have started resorting to the newly found information and communication technology (ICT) to establish a citizen-centric, more transparent and more accountable government mechanism. Available ICT infrastructures together with government’s willingness to implement e-governance have already brought success in e-government initiatives across the industrialiser world (Robins & Burn, 2001). While some developing countries have taken steps in this regard, they often fall short of expectations in improving their governance structure and relevant outcomes. In this regard, a number of barriers exist that need to be understood and tackled by developing countries in pursuing e-government objectives. These include, lack of ICT resources and infrastructure such as high-speed broadband network connections, unequal access to technology (resulting into ‘digital divide’), low literacy rate, corruption and the lack of government policy initiatives. Often, ‘the lack of resources and technology is compounded by a lack of access to expertise and information’ (PCIP, 2002: 1). A strong political will and commitment, reflected in a country’s politico-legal structure, are in the core of combating these barriers and achieving success. Together with other laws of the land, the presence of a well-orchestrated IT Act could provide the necessary foundation and benchmark in this regard and facilitate the smooth functioning of a country’s ICT sector.3

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As_Saber, Srivastava&Hossain, 2006 Information technology law and e-government: A developing country perspective, JOAAG, Vol. 1. No. 1

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Technology

Since 1970, the year that social computing technologies to play a role in the business social and industry fully. It can be said as the year that saw the movement of human society from the industrial revolution to the information in the value chain. The development of new telecommunications technologies is continued to support the new services such as computer networks, the Internet multimedia, and fiber optic. The development of computer technology is cheaper and better quality. It is easy to use which contribute to the development of telecommunication technology advances rapidly. Nowadays, using of technology tools and media to convey information to each other over long distances. It said that the volume of information increases over time and it can be integrated into many different features so the information is a commodity price is trade. However, the information can be shared and interchangeable technology tools and media to convey information. As John Nesbitt, the social prophet wrote a book Megatrends 2000 that the new trends of social change in the world that Information technology makes possible rapid distribution of information and distribution characteristics in all directions. The system responds quickly and two-way communication. For this reason, the impact on the economy, politics and society are so different from the past.4

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Faculty of Social Sciences, ChiangraiRajabhat University

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Economic

The situation of the world about economic in each country emphasize to fix their economic problem. The trade is important with more convenient transportation to with over the country and contact the opportunity to trade between countries with different economic systems. Economic and social activities in one country may have both direct and indirect effects on other countries. Advancement in today's technology makes the world narrower by the people more and more using information technology tools and the internet. The impact of economic and trade policy even more intense but the modern world has changed the way of weapons and war into a trade competition.5 In the daily life of every human being it is closely related to the operation of the economic system whether it's making a living in society, products and services. To meet their economic needs, society in all its forms in terms of personal or individual are always need the goods and services rather than manufacturing. The more advanced the society is causing the expansion of the new product because human need are endless. The government’s policy promotes the North as a major economic region called the Economical Rectangle amongst four countries namely People’s Republic of China, Lao People’s Democratic Republic, The Union of Myanmar and Thailand. According to GDP per Capital and Population Data for the Provinces of Thailand state that Chiang Rai GDP per capital is 54,745; population 1,200 thousands6 as follows;

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Faculty of Social Sciences, ChiangraiRajabhat University http://www.thaiwebsites.com/provinces-GDP.asp

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Hereare the GDP figures for 2009 in all the provinces of Thailand by region (latest comprehensive date, October 2011)7

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http://www1.cpn.co.th/property_detail.aspx?menu=Plaza_Landing&id=2

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4.6.3 Competition Analysis Customer analysis Now a day in Globalization have communication on the social media, search information and working on internet is popularity in all level such as Business, student and other. IT2U company located in Chiang Rai and near with Mae fah Luang University, many people can see the shop and design of decorate the shop is very attractive it good opportunity to sale because of 1Mae fah Luang University have student amount 9,623 and Personnel is target market of our company. Our company can sales product in season start new semester and between term endings. In addition student of Mae fah Luang University is interested our product and students of Chiang Rai Rajabhat University also can come to buy our products because of distance afar just 10 Kilometer
.
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According to information from National Statistical Office and Ministry of

Information and Communication Technology report when asked to use the computer / internet. The number of employment up to the age of 15 years totaled 39.6 million people classified by the employment status found that most computer users are government employees. (Including state employees and temporary employees), followed by 71.3 percent to 32.3 percent into the employer and employee 26.5 percent with the use of the Government employees. (State employees and temporary employees and the public) and the highest spec is 63.1 percent. Much inferior to the employers and employees 26.9 percent 20.7 percent.

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http://service.nso.go.th/nso/nsopublish/themes/files/ict_household54.pdf

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The information from interview of the area to survey entrepreneur the position of my business is the good product and popular. In 4P method computer business find customer by use mix communication. In the price is the suit price and fairly to customer.
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According information from The 2011 Establishment survey on use of Information

and Communication Technology report found that the use of computers across the country. With use of the computer to operate. 23.5 percent, with the number of computers. Approximately 2.1 million or an average of about 4.2 to the Company's use of the computer. And people who use computers using the approximately 2.1 million people. IT 2 U Company can sale to Establishment because our company have potentiality for setting system in organization.

IT 2 U Company, our sale computer and accessories have quality and guarantee in product. Customers can confidence in the quality of its products. Customer can trust the quality of our product no matter how you use it for, personal, household or commercial proposes. Normally our product prices are reasonable comparing with the quality, but we still have promotional campaigns for valued customers. Our company has branches in Chiang Rai province. Customer for orders and product details, please contact any of our stores.
Competitor Analysis As a survey in Chiang Rai around the area of Muang district there are 4 companies. And there are many products that are good quality for all of ages. Our company analyzed the competitor by using SWOT analysis because it easy to compare the competitor and our company.

 J.I.B. Computer

Location10195-196 Thanalai Road, Mueang Chiang Rai, Chiang Rai, 57000

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http://service.nso.go.th/nso/nsopublish/themes/files/ict_estRep54.pd http://www.thaigreenpages.com/company/509076/jib-computer

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Service Detail11: After-sales service of J.I.B. does not lose money on products that claim. Service mind Good information service Online 24 hours Product variety 7 days guaranty

J.I.B computer As our company using the SWOT analysis to analyzed JIB computer the answer is…The strange of JIB computer is service mind, good information service and friendly with the customer. The weakness of JIB computer is expensive and some of product is out of date. The opportunity of JIB computer is having the shop or store in the shopping mall, many people can see the shop and design of decorate the shop is very attractive. The treat of JIB computer is having a computer shop located opposite them, it maybe catch the customer to each other.

 DN Computer Service

Location12: 3/3 M.17NongBua Road, Mueang Chiang Rai, Chiang Rai, 57000 Service Detail: 11

Products are good quality Cheap product 7 days change

http://www.jib.co.th/web/index.php/page/view/85/85.html http://www.chiangraidirectory.com/ads/dn-computer/

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DN computer service As our company using the SWOT analysis to analyzed DN computer the answer is…The strange of DN computer service is good information service, friendly with the customer and product good quality. The weakness of DN computer service is some of product is out of date but it cheap. The opportunity of DN computer service is only cheap and good quality of products. The treat of DN computer service is the bad decorate in front of the shop it will make the customer don’t want to come.

 KVC Computer

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Location13: 395/29 Bunprakarn Road, Wiang, Muang, Chiang Rai 57000 Service Detail14: Standard product Good quality Product variety

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http://www.chiangraifocus.com/webboard/Qpic/cat4-0jRgj7Sbim.gif http://www.kvccom.co.th/contact.php

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KVC computer As our company using the SWOT analysis to analyzed KVC computer the answer is…The strange of KVC computer is service mind, good information service and friendly with the customer. The weakness of KVC computer is expensive and some of product is out of date. The opportunity of KVC computer is having the shop in the corner near the road, many people can see the shop and design of decorate the shop is very attractive. The treat of KVC computer is hard to find the car park because the shop located next to the road.

ChiangraiTechnocom As our company using the SWOT analysis to analyzed ChiangraiTechnocom the answer is…The strange of ChiangraiTechnocom is service mind, good information service and friendly with the customers. The weakness of ChiangraiTechnocom is expensive and some of products are out of date. The opportunity of ChiangraiTechnocom is having the shop or store in the university, many people can see the shop and design of decorate the shop is very attractive. The treat of ChiangraiTechnocom is having a computer shop located opposite them, it maybe catch the customer to each other.

Hardware House

Location15:Hayek Pho Khun 727/10-11 UtrarakitRoad, Mueang Chiang Rai, Chiang Rai, 57000
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http://www.chiangraifocus.com/webboard/Qpic/cat4-0jRgj7Sbim.gif

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Service Detail16:

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http://www.hwhinter.com/hwhservice_eng.php

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Hardware house As our company using the SWOT analysis to analyzed KVC computer the answer is…The strange of Hardware house is service mind, good information service and friendly with the customer. The weakness of Hardware house is expensive and some of product is out of date. The opportunity of Hardware house is having the shop or store in the shopping mall and near the main road, many people can see the shop easily and the design and decorate the shop is very attractive. The treat of Hardware house is having a computer shop located opposite them, it maybe catch the customer to each other. 4.7 STP Analysis

STP analysis STP is the tools of market for accessing the customer that in common use, comprise with segment market, target market, and positioning. Market segment Our company will focus on the customers that use the IT product every day such as student, employee, worker, etc. Our research shows the customer group that most likely use, buy, and sell IT products , the most of them are teenage. The chart below outlines the total market potential (in percentage of customers) of IT products.
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The Geographic Segmentation of Market segment

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http://www.mict.go.th/download/article/article_20120605144054.pdf

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18

The Demographic Segmentation of Market segment

19

Target analysis

18 19

http://www.mict.go.th/download/article/article_20120605144054.pdf http://www.mict.go.th/download/article/article_20120605144054.pdf

29
Our company divide target into 3 groups that use internet, computer, and cell phone. Our company provides the modern of IT products for the customers that pay attention in new technology in the luxury place, although our company location on near Mae Fah Luang University, Chiang RaiRajabhat university and Chiang Rai city. It doesn’t hard to find our company or our shop. For us, this will provide a unique possibility for building a loyal client base. The main customer of our company is the teenagers and worker. The main product that they buy is telephone, Computer, PC. Nowadays in the marketing of IT products have very type of a new technology, the main type that the customer interested is internet, computer, and cell phone. The customers that use the cell phone is highest of all, there are 66.4%, the second is computer there are 32.0%, and the last is internet there are 23.7%. The teenagers interested to cell phone like a part of life and almost populations have cell phone. So, we receive the profit from teenager highest of all. Secondary customers are the worker who concern about the necessity, they use the computer to do the tasks everyday especially in the company or firm, the main equipment that use to work is computer there are 32%. So our company can get the profit from teenager and worker that age are 15-24 year, 25-49 year and local people that use the IT products in whole year.

Positioning

30
The positioning of ITU is base in high quality and not too much of price that the one reason why customer come to our shop. Our shop establishes on the great location that not too far from university the customer can easily access to the shop, the main of target group is collegian and local people that use computer to do the task. Nowadays people want to buy the IT products that very high performance but stand in the cheap price, our shop is one choice that the customer interested in products. In our shop have many facilitation to do such as WIFI zone, read the information of new technology by internet, living zone for the customer that wait the product that the personnel preparing. Our shop provide the best quality of IT products to the customer and we can guarantee the price that our shop sell is cheaper than other shop, we realize the customer first we always think, if the customer satisfy our service and our products they will return to our service again and again.

3.3 Marketing Mix Strategy 3.3.1 Products & Services Our retailing company provides both tangible and intangible products through selling and providing suggestion on IT products in Chiang Rai. We sell any products like IT products and accessories. We start our business with personal computer, notebook, and printer in the first six months. As our company selling IT products, there will a risk in customer knowledge, so we decide to provide the suggestion for customers before they buy our products. To giving the information for make the decision of choosing our IT products. Additional services from our company are: the suggestion after buying our products because some customers, they don’t know how to maintain their IT products for getting the long life of the products. 3.3.2 Place Our company is retailing business in IT products that provides a good quality of IT products and we also provide service about suggestion and maintain in information technology both before and after buying and selling our products. Our main target customers are the students. They have necessary to use computer, located in front of Mae FahLaung University where suitable for students to seeking the IT products. The place of our company have 2 rai and it is big enough for keep our stock and shop. That location also have road

31
passing through the front of our place and that road can passing to Mae Sai. The picture shown below is the map preview to our company

Map of IT 2 U

32
Location of IT 2U business

However, our company is only retailing business in IT products around this area, so no need to worry about the competitor near there. Most of the competitors are located within town so our company has much more opportunities to reach customer need and want because employees still need to get the training session to improving service quality and it is the way that prepares employees before going to provide service with customers. 3.3.3 Price Price plays a number of important roles in a market economy. Price influences both consumer and producer decisions and acts as a signal in the marketplace. We use price leadership strategy to set up price. For the newly business we have to set price lower than competitors because there are a lot of competitors which have same target consumer. So we think the way to make competitive advantage to compete with competitor, it is using price leadership strategy which is a concern more about price of information technology product. So, if our price of information technology product lower than competitors, it possible change consumer come to buy products in our company.

33
3.3.4 Promotion Promotion is key factor to communicate with our target market. Our basic promotion is advertising, public relation and sale promotion. First is advertising, our purpose of advertising is to inform and persuade our targeted audience to know our shop, buy our products, visit a location, or remember our company. We’ll advertise in internet, spreading leaflet and poster and use car advertisement that will spread news through Chiang Rai, Mae Chan, Baan Du, and Thasud because those places are the place that most of our target customers will be. To be more effective in our advertising, we will go in and represent our company to our target customers who is student or businessman. Public relations tools are effective in developing our company attitude toward the society and can enhance the credibility of a product. Public relations activities have the drawback that they may not provide an accurate measure of their influence on sales as they are not directly involved with specific market. We’ll also ask the customers’ feedback or some advices about our service by using questionnaire and interview to check that our service meet their satisfaction and change according to the customer behavior. For the sales promotion, we provide special offer 5% for the grand opening. In the first year, we will change the sales promotion every 4 months. And offer the different sales promotion for attract customers.

3.4 Sales Forecast Our company forecast that sale volume depend on number of customers in Chiang Rai. The people in Chiang Rai buy information and communication technology devices. Therefore, according to National Statistical Office reported that Chiang Rai has percent of buy information and communication technology devices; there is PC 97,476 or 41.24%, Telephone 63,069 or 26.69%, PAD, Smart Phone 35,652 or 15.08%, Notebook 31,489 or 13.32%, Fax 8,650 or 3.66%, the total is 236,363

34
Analyze information technology product in our company Year 1

Year 2

35
Year 3

Year 4

Year 5

36
Profit Estimation

Table 2: Five Years - Cash Receive Year 1

Year 2

37

Year 3

Year 4

38

Year 5

39
 Our company buy the product from SYNNEX Company Company profile SYNNEX The Company operates its distribution business computer, peripherals, computer software, computer systems and supplies for use with a computer. Company is a leading distributor of leading manufacturers worldwide for more than 50 brand name and customer base as a computer operator at a restaurant retailer and wholesalers around the country and computer manufacturers under their own trademark include department stores large retail chain stationery and supplies, etc. In 2550, the company has a total of more than 5,000 partners. The experience of the TKS Technologies Limited (Thailand) and in distribution business supplies products to the computer and administrators in Thailand with experience in computer sales and computer peripheral experience. The server on which the company is one of SYNNEX Taiwan, the company has an advantage in the field of warehouse management and the recognized by world-class manufacturers, the company has been appointed as the distributor from all over the world. A variety of products that offer comprehensive and reliable company to all business partners and customers of the company be confidence in buying goods from the Company, because of the ease of purchase and after sales service at the convenience of the Company's share of the company's products distributed into 8 groups with details of each product are as follows.
1. 2. 3. 4. 5. 6. 7. 8. 9. Component Product Group: CPG Consumables & Supply Group: CSG Image & Printing Product Group: IPG Network Product Group: NPG Display Product Group: DPG System Product Group: SPG Multimedia Consumer Electronic Product Group: MCE Software Product Group: SWG Communication Devices Product Group: CDG

After-sales service is the best wish that customer expect from the company after they bought the product, This Company recognizes the importance of after-sales service as the company vision for a business to business supplier of computer equipment. Integrated services (one-stop service) are not just a business trading. The current distribution businesses in computing gross profit relatively low of competitive illegally goods imported, company has competitive advantage in terms of customer service and after sales Repair Comprehensive maintenance. .So that is why our company chooses this company to import the computer laptop to sell at our shop.20
20

http://www.synnex.co.th/default.aspx

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4.1 Marketing Expenses A marketing expense is an estimate of projected costs to market your products or services. A typical marketing budget will take into account all marketing costs. Our marketing expense is concerned with marketing communications for example, advertising, promotion, public relation, events and experiences, etc. For advertising, we divided into advertising in radio, car advertisement, leaflet and poster. We will advertise in FM radio 94.50 MHZ at Nang Lae, Ban Du, and Mae Fah Luang University and Chiang Rai city. For radio, our company will promote whole the year. For first year on January pay 1,000 per month, February-June pay 3,000 per month and on JulyDecember pay 2,000 per month. For second year and third year on January-June pay 2,000 per month and on July-December pay 1,500 per month. For forth year and fifth year pay 1,500 per month whole the year. Car advertising promote on January pay 1,500 every year. Poster promote on January, February and December pay 2,000 per month. Another marketing expense is public relation, events and experience. In order to make people recognize us through events, we are giving the sponsor for Chiang Rai events, 5,000 for one event. The events are sold Information Technology products in May and Jane. It helps promote products and service to people which lead to the image of our company with positive attitude.

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Table 2: Five Years - Marketing Expenses

First Year Description
Radio FM 94.5 Car advertisement Poster Events Total

Jan
1,000 1,500 2,000 5,000 9,500

Feb
3,000 0 2,000 0 5,000

Mar
3,000 0 0 0 3,000

Apr
3,000 1,500 0 0 4,500

May
3,000 0 0 5,000 8,000

Jun
3,000 0 0 0 3,000

Jul
2,000 1,500 0 0 3,500

Aug
2,000 0 0 5,000 7,000

Sep
2,000 0 0 0 2,000

Oct
2,000 1,500 0 0 3,500

Nov
2,000 0 0 0 2,000

Dec
2,000 0 2,000 5,000 9,000

Total
28,000 6,000 6,000 20,000 60,000

Second Year

Description Radio FM 94.5 Car advertisement Poster Events Total

Jan 2,000 1,500 2,000 5,000 10,500

Feb 2,000 0 2,000 0 4,000

Mar 2,000 0 0 0 2,000

Apr 2,000 0 0 0 2,000

May 2,000 0 0 5,000 7,000

Jun 2,000 0 0 0 2,000

Jul 1,500 1,500 0 0 3,000

Aug 1,500 0 0 5,000 6,500

Sep 1,500 0 0 0 1,500

Oct 1,500 0 0 0 1,500

Nov 1,500 0 0 0 1,500

Dec 1,500 0 2,000 5,000 8,500

Total 21,000 3,000 6,000 20,000 50,000

Third Year

Description Radio FM 94.5 Car advertisement Poster Events Total

Jan 2,000 1,500 2,000 5,000 10,500

Feb 2,000 0 2,000 0 4,000

Mar 2,000 0 0 0 2,000

Apr 2,000 0 0 0 2,000

May 2,000 0 0 5,000 7,000

Jun 2,000 0 0 0 2,000

Jul 1,500 1,500 0 0 3,000

Aug 1,500 0 0 5,000 6,500

Sep 1,500 0 0 0 1,500

Oct 1,500 0 0 0 1,500

Nov 1,500 0 0 0 1,500

Dec 1,500 0 2,000 5,000 8,500

Total 21,000 3,000 6,000 20,000 50,000

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Forth Year
Description Radio FM 94.5 Car advertisement Poster Events Total Jan 1,500 1,500 1,500 5,000 9,500 Feb 1,500 0 1,500 0 3,000 Mar 1,500 0 0 0 1,500 Apr 1,500 0 0 0 1,500 May 1,500 0 0 5,000 6,500 Jun 1,500 0 0 0 4,500 Jul 1,500 1,500 0 0 3,000 Aug 1,500 0 0 5,000 6,500 Sep 1,500 0 0 0 1,500 Oct 1,500 0 0 0 1,500 Nov 1,500 0 0 0 1,500 Dec 1,500 0 1,500 5,000 8,000 Total 18,000 3,000 4,500 20,000 45,500

Fifth Year

Description Radio FM 94.5 Car advertisement Poster Events Total

Jan 1,500 1,500 1,500 5,000 9,500

Feb 1,500 0 1,500 0 3,000

Mar 1,500 0 0 0 1,500

Apr 1,500 0 0 0 1,500

May 1,500 0 0 5,000 6,500

Jun 1,500 0 0 0 1,500

Jul 1,500 1,500 0 0 3,000

Aug 1,500 0 0 5,000 6,500

Sep 1,500 0 0 0 1,500

Oct 1,500 0 0 0 1,500

Nov 1,500 0 0 0 1,500

Dec 1,500 0 1,500 5,000 8,000

Total 18,000 3,000 4,500 20,000 45,500

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4.2 Conclusion As we know Computer is essential for everyone. It is very hard to imagine modern life without computer. Day by day the benefits of computer and internet are increasing and everyone is interested in studying about computers. Since it is available in almost all the fields and computer knowledge is important to everyone. Even a little kid also need computer knowledge for various purposes, so only schools started to teaching lessons using computer and included a subject for computer literacy from classes to higher. Computers are extremely important in the modern world of today. In the fast moving life of the modern world of today, computers hold tremendous significance. Many of us will feel crippled without a computer, as we have gotten so used to this machine. The importance of computers can be denied in the corporate or business world, at the work place and even in one's personal life. According the information it can make condition of grow computer business. The growing of computers business and business continue. Computer business was encouraged by the government to increase the confidence in the investment business. The sale forecast of company that is involved computer product and the company have prediction rate grow by analysis the company compare the trend price of computer product if happen state the grow of social network increase for planning market of computer business to efficiency and achieve goal. In Chiang Rai our company is big business have entire of system such as establishment, family and personal. Our company continues to promote the product and use mix communication for attract customer to know about our company such as radio, promote of sell, sign board and join activity or festival is create image of company for the customer to know our brand or remember our company. ITU company our sale computer and accessories have quality and guarantee in product. Customers can confidence in the quality of its products. Customer can trust the quality of our product no matter how you use it for, personal, household or commercial proposes.

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Chapter 4 Technical Feasibility Study

45 Chapter 4: Technical Feasibility Study
4.1 Production and Operation Analysis This Chapter explains about the technical analysis that including product characteristic, Location and building, the product and service process thought the management analysis as well as the overall about cost.

4.1.1 Product characteristics Notebook IT 2U Company buys notebook 5 brands including Asus, Dell, Lenovo, Acer, and Toshiba.

1

Technically, a computer is a programmable machine. This means it can execute a

programmed list of instructions and respond to new instructions that it is given. Today, however, the term is most often used to refer to the desktop and laptop computers that most people use.

1

http://www.techterms.com/definition/computer

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Printer

2

A printer is an output device that prints paper documents. This includes text

documents, images, or a combination of both. The two most common types of printers are inkjet and laser printers. Inkjet printers are commonly used by consumers, while laser printers are a typical choice for businesses.

Mouse

3

The mouse is one of the primary input devices used with today's computers. The

name comes from the small shape of the mouse, which you can move quickly back and forth on the mouse pad, and the cord, which represents the mouse's tail. Of course, if you are using a wireless mouse, the analogy does not work so well.

2 3

http://www.techterms.com/definition/printer http://www.techterms.com/definition/mouse

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Accessories

Our company also sells accessories, which is about equipment of IT such as thumb drive, Memory card, Cooling fan and Mouse pad.

48
4.1.2 Service process Our service is to service goods to customer which mostly concern on time and aftersales service just in time to customer have problem in product. We offer a great opportunity to buy computer and accessories have quality and guarantee in product. Customers can confidence in the quality of its products. Figure 1: Process of service to customer Personal Company

. Receive order

Checking and Up load Program

Inform cost or service charge to customer

Customer receive product

Feedback from customer

Yes

No

Team Service Analysis and Improvement

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The receptionist receives order form customer by customer come to our shop to order at counter. This process we will ask the detail about cost, quantity of product, insurance of customer receiver. And lastly we will recognize the information of all customers to computer easier and faster for retrieve information service next time. Before customer payment for product our company have checking quality product and up load program computer such as Window 7. Scan virus, Photo shop, MSN, Game. After we are checking a product and up load program. We will inform cost and service charge to customer. Customer that come to order at the office they will pay at that time but, Company who order by calling we will print the bill for payment. Customer receive product. When customer have problem or satisfied for product can sent feedback for our company. If you have problem, you can send product to our shop for improve. When our company have receive product problem from customer we will analysis in problem and improvement. Finished in improvement our company call to you for receive product come back.

4.1.3 Location Our location is near Mae FahLuang University, Thasud district, Phaholyothin road, Chiang Rai Province. It’s around 1 km from Mae FahLuang University. See Figure Figure 1.1: Location of IT2U

50
Figure1.2: Map near the districts around company

4.1.4 Store Layout

Figure: Company layout

http://www.apple.com/retail/fashionisland/

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Figure 1.3: Service Center and Office

Figure 1.4: Car and motorcycle parking

Figure 1.5: Overview Layout

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According to figure 1.3 & 1.4, our company is divided in to four parts. The first part is a sale area, the second part is a stock room, the third part is an office and the last part is a car parking. We arrange a sale area located in the center of the shop. A stock room is located at the back of the shop in the right corner. An office located at the back of the shop in the left corner. A car parking is located next to the shop in the left hand side and the motorcycle parking is located in front of car parking. Sale Area We kept only 60 % of all area as our sale area or service center. We locate it in front of our company so customer can walk around and comfortable to find our product. There are including with counter L shape for customer service, customer’s seating zone with magazine shelf, free internet wifi zone, and shelf at the right hand side for others accessories product. We also provide drinking water and two restrooms for the customers. Stock room and Office In the stock room, we provide 6 shelves for stock the product. The first 3 shelf inside (the left side) is the shelf for kept the product that first in and another 3 shelf in the right side it is for kelp the product that just coming. We divide to 5 departments in the office room, next to top management, there is printer, fax in front of a top manager room is for general manager room, between general manager room and accountant/financial room is a refrigerator/coffee corner, near the door of stock room is for marketing room and IT department room.

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4.1.5 Machine, Tool and Equipment
1

Compaq Q1859

  

LCD Panel Type 18.5" diagonal Widescreen LCD Resolution 1366 x 768 @ 60 Hz Dimensions (w x h x d) 17.92" x 13.69" x 6.34"

2

HP Compaq dx7500 Micro tower PC (NA144PA)

      
1

Intel® Core™2 Duo Processor E7300 2.66 GHz Intel® G45 Express Integrated Intel® Graphics Media Accelerator X4500HD Genuine Windows Vista® Home Basic 2 x 1 GB PC2-6400 DDR2 800 MHz 250 GB SATA HDD SATA DVD+/-RW 16X Super Multi Light Scribe

http://h10010.www1.hp.com/ewfrf/wc/document?cc=th&destPage=document&dlc=en&doc name=c01732348&lc=en&printable=no&softwareitem=HU-74441-3
2

http://www.itfocusthai.com/index.php?lay=show&ac=article&Id=577859

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3

Canon JX510P Fax Machine

The Canon JX510P fax machine features:             Canon's unique FINE Technology Canon's unique UHQ imaging technology Print direct from your PC via USB Digital answering machine Transmission speed of up to 3 seconds per page Huge 120-page memory capacity High quality fax prints Telstra FaxStream Duet2 compatibility Ink saver mode Up to 99 pages of multiple copying 100 speed dials Handset included

3

http://stationery.auspost.com.au/technology/office-machines-equipment/canon-jx510p-fax-

machine.html

55
4

HP CM1415FN LASERJET PRO COLOR MULTIFUNCTION PRINTER

Print - Copy - Scan – Fax

Print Print Speed Up to 8 ppm, letter; up to 8 ppm, A4 Document Delivery Speed Black (A4): Up to 12 ppm; First Page Out Black: As fast as 26 sec Print Resolution Up to 600 x 600 dpi; HP Image Ret 3600 Memory 160 MB Durability Ratings Recommended monthly volume: 300 to 1500 pages; Duty cycle: Up to 30,000 pages Copy Copy Resolution Black (text and graphics): Up to 600 x 600 dpi; Color (text and graphics): Up to 600 x 600 dpi Copy Speed Black (A4): Up to 12 cpm Maximum Number of Copies Up to 99 copies Copier Resize 25 to 400% Scan Color Scanning Yes Scan Type Flatbed, ADF Scan Resolution Optical: Up to 1200 dpi Scan Speed Black (normal): Up to 12 ppm; Color (normal): Up to 8 ppm Fax Fax Resolution Black and White, Best Mode: Up to 203 x 196 dpi; Black and White, Standard Mode: 203 x 98 dpi Fax Speed 33.6 kbps
4

http://www.printer-thailand.com/th/hp-multi-function-printer/124-hp-cm1415fn-laserjet-pro-

color-multifunction-printer-600x600dpi-8ppm.html

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5

Refrigerator

   

Brand: Whirlpool Model: 180 MP 4S Capacity: 180 Ltrs Warranty: 1+4 years manufacturer warranty

6

Air conditioner

  

Brand: Daikin Model: FTE18NV2S, 17,750btu Model: FTE09NV2S, 8,900 btu.

5

http://www.homeshop18.com/whirlpool-direct-cool-refrigerator-180-mp-4s/householdappliances/home-appliances/product:27937561/cid:3587/
6

http://www.xn-42c6bc8ab3d7abd0mtd8a.com/category/%E0%B9%80%E0%B8%8A%E0%B9%87%E0%B 8%84%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B9%81%E0%B8%A D%E0%B8%A3%E0%B9%8C%E0%B9%84%E0%B8%94%E0%B8%81%E0%B8%B4%E 0%B9%89%E0%B8%99/

57
7

Toilet

        
8

Brand :American Standard Combination Bowl and Tank, Less Seat 12" (305mm) Rough-In Generous 9" x 8" Water Surface Area Closed-Coupled Tank with Flat Tank Lit for Superior Storage 100% Factory Flush Tested 2 Year Warranty Nominal Dimensions: 26-1/2" x 18" x 28-5/8" (673 x 457 x 727mm) Meets all ANSI/ASME Low Consumption, Water Conservation Requirements

Wash basin

   

Brand : American Standard Front Overflow Soap/Accessory Ledge Bowl Size: 17-1/2" Wide x 11-1/2" Front to Back x 5-1/2" Deep (445 x 292 x 152mm)

7

http://www.americanstandard.co.th/product.asp?lang=eng&ID=2&ProductID=1&detailid=1 136
8

http://www.americanstandard.co.th/product.asp?ID=5&ProductID=73&lang=eng

58
9

Wall clock

 
10

Brand: Seiko QXA129BLH Color: Dark Brown

Sofa Set

   
11

Kappa Brand: Koncept furniture Size: 184*91*63 cm. Code: 19051475

Chair

9

http://demarini2012vendetta1282.blogspot.com/2012/05/seiko-qxa129blh-wall-clock-darkbrown.html
10 11

http://www.sbdesignsquare.com/th/product/SOFA/SOFA/detail/19051475/Kappa.html

http://www.priceza.com/r/redirect?id=463290, https://www.primeclassicdesign.com/products_new.html?page=13&disp_order=3

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12

Table

   

Main Table Size: 1400*700*750H Board Material: High density particle board with melamine surface. Color: Cherry Packing: Outer packing: Carton, knockdown style, Easy to assemble and maintain

13

Long table

12 13

http://www.alibaba.com/product-gs/427449821/office_table_office_desk_clerk_desk.html http://www.be2hand.com/780474-

%E0%B8%82%E0%B8%B2%E0%B8%A2%E0%B8%94%E0%B9%88%E0%B8%A7%E0 %B8%99%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%9B%E0%B8 %A3%E0%B8%B0%E0%B8%8A%E0%B8%B8%E0%B8%A1%E0%B8%A2%E0%B8%B5%E0%B9%88%E0%B8%AB%E0%B9%89%E0%B8%ADlogica%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%A2%E0%B8%B 2%E0%B8%A7%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B8%9E%E 0%B8%B4%E0%B9%80%E0%B8%A8%E0%B8%A9.html

60
14

Shelf

   

Width: 75 cm Depth: 42 cm Height: 93 cm Max load / shelf: 30 kg

15

Fluorescent lamp

     
14

W x L x H: 15 x 120 x 0 VF-292(1*40 W) (B) Energy Saving Environmental Friendly User Friendly Long Life

http://www.ikea.com/th/th/catalog/products/30220939/

http://www.pingbazaar.com/th/home/home_furnitures/classified_ad_12373.html
15

http://www.quinl.com/international/Sell+LED+Light+Bulbs+LED+Lighting+12709.html

61
16

Water Cooler

17

Counter L-Shape

 

Brand: KTM Model: P2CJ12

16 17

http://www.siamworachak.com/product.detail_378967_en_1849484

http://www.ktmlivingmall.com/store/product/view/%E0%B8%8A%E0%B8%B8%E0%B8%94_Counter_L_ Shape-20415581-th.html

62
4.1.6 Logistic Management The logistics management is the process involved the planning, process and control, and including control of the organization. It’s including data management and work about of money, storage of the product1, collection of the product and product distribution about IT. The logistics management is very important for us as we are a company that provides service by selling. Company are focused on the effectively products and services by cheaper the cost than other company. In our warehouse have moving the goods in twice per month.

4.1.7 Organization Management Logo

Employee Employees are important part of company; they are main point to force our company in order to achieve a goal and successful in the business.  Finance & Accounting      Male or female Age more than 25 years Bachelor’s degree in accounting and Know very well in law that related with tax Experienced in accounting 2 – 3 years before Good computer skills such as Microsoft word, excel, and so on

 Sale Person

63
      Male or female Age more than 25 years Bachelor’s degree in Business Administration, or related field, Good personality and Good communication in Thai and English Proficient in computer skills Service mild

 Cashier      Male or female Age more than 20 years Bachelor’s degree in Accounting Good communication and interpersonal skills Good personality, talkative, and Service minded

 IT Department         Male or Female Thai nationality only, age between 22-30 years old Bachelors’ degree of Information Technology At least 3-5 years’ experience Know IT technical , Good Knowledge of RDBMS concepts Well experienced 1 – 2 before Good communication and interpersonal skills Should be aware of Web technologies (Java,J2EE)

Organization Chart

Top manager

Cashier

Finance & Accounting

Sale Officer

IT Department

64
Organization Management Our company needs to have a good organization management for response customer want and take care customer to get higher satisfaction.  Top Manager

Top manager is the most important person in our company because top manager concern about strategy and management overall company. Information of every department will send to top manager for analyze and decision to develop the strategy into the real situation to make maximize profit in our company.  Sale Office

This department has duties tot selling everything in the shop and suggestion about IT to customer, gives a good understanding involved in customer service work.  Finance & Accounting Department

This department will concern the quantitative data such as total sales and total costs from every department to analyze and record data for evaluate the situation of company. Then, the accountant will report this information to top manager for develop the strategy of our company and apply it with real situation.  IT Department

This department will concern about system of company and consulting service for customer and up-to-date with latest technology.  Cashier

Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment often involved in processing credit or debit card transactions and validating checks.  Security Guard

This position we hire from the security company (third party) for ensure that the person in this position can provides security services and protecting the valuable property for the best.

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4.2 Cost of Investment Pre – Operation cost Land Building Office Equipment Total Amount 10,000,000 1,500,000 396,146 11,896,146

4.3 Investment Cost Monthly Dep. 2,235 115 Annual Dep. 26,818 1,374

Office Equipment Computer Canon JX510P Fax Machine HP CM1415FN LASERJET PRO COLOR MULTIFUNCTION PRINTER Refrigerator Air conditioner office Air conditioner sale area Toilet Wash basin Wall clock Sofa Set Chair Stand Chair Table Counter L shape Long Table Shelf Shelf (Warehouse) Water Cooler Stationery

Quantity 8 1

Price 13,409 6,870

Amount 107,272 6,870

Dep. 4 5

1

22,350

22,350

5

373

4,470

1 1 4 2 2 2 2 5 9 5 1 4 2 6 1 1

10,078 13,900 24,800 3,060 1,821 2,100 11,270 2,600 400 3,000 22,900 3,500 3,190 2,484 5,190 5,000

10,078 13,900 99,200 6,120 3,642 4,200 22,540 13,000 3,600 15,000 22,900 14,000 6,380 14,904 5,190 5,000

5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

168 232 1,653 102 61 70 376 217 60 250 383 233 106 248 87 63.7

2,016 2,780 19,840 1,224 728 840 4,508 2,600 720 3,000 4,590 2,800 1,276 2,981 1,038 764

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Employee Finance & Accounting Sale Office Cashier IT Department Total

Person 1 4 1 1 7

Salary 12,000 7,000 9,000 15,000 43,000

Total Salary 12,000 28,000 9,000 15,000 64,000

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Five-year Depreciation First year Investment Building Computer Office equipment Total Amount 1,500,000 107,272 396,146 2,003,418 Jan 25,000 2,235 7,033 34,268 Feb 25,000 2,235 7,033 34,268 Mar 25,000 2,235 7,033 34,268 Apr 25,000 2,235 7,033 34,268 May 25,000 2,235 7,033 34,268 Jun 25,000 2,235 7,033 34,268 Jul 25,000 2,235 7,033 34,268 Aug 25,000 2,235 7,033 34,268 Sep 25,000 2,235 7,033 34,268 Oct 25,000 2,235 7,033 34,268 Nov 25,000 2,235 7,033 34,268 Dec 25,000 2,235 7,033 34,268 Total 300,000 26,820 84,396 411,216

Second year

Investment Building Computer Office equipment Total

Amount 1,200,000 80,452 311,750 1,592,202

Jan 25,000 2,235 7,033 34,268

Feb 25,000 2,235 7,033 34,268

Mar 25,000 2,235 7,033 34,268

Apr 25,000 2,235 7,033 34,268

May 25,000 2,235 7,033 34,268

Jun 25,000 2,235 7,033 34,268

Jul 25,000 2,235 7,033 34,268

Aug 25,000 2,235 7,033 34,268

Sep 25,000 2,235 7,033 34,268

Oct 25,000 2,235 7,033 34,268

Nov 25,000 2,235 7,033 34,268

Dec 25,000 2,235 7,033 34,268

Total 300,000 26,820 84,396 411,216

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Third year

Investment Building Computer Office equipment Total

Amount 900,000 53,632 227,354 1,180,986

Jan 25,000 2,235 7,033 34,268

Feb 25,000 2,235 7,033 34,268

Mar 25,000 2,235 7,033 34,268

Apr 25,000 2,235 7,033 34,268

May 25,000 2,235 7,033 34,268

Jun 25,000 2,235 7,033 34,268

Jul 25,000 2,235 7,033 34,268

Aug 25,000 2,235 7,033 34,268

Sep 25,000 2,235 7,033 34,268

Oct 25,000 2,235 7,033 34,268

Nov 25,000 2,235 7,033 34,268

Dec 25,000 2,235 7,033 34,268

Total 300,000 26,820 84,396 411,216

Fourth year

Investment Building Computer Office equipment Total

Amount 600,000 26,812 142,958 769,770

Jan 25,000 26,812 7,033 58,845

Feb 25,000 7,033

Mar 25,000 7,033

Apr 25,000 7,033 32,033

May 25,000 7,033 32,033

Jun 25,000 7,033 32,033

Jul 25,000 7,033 32,033

Aug 25,000 7,033 32,033

Sep 25,000 7,033 32,033

Oct 25,000 7,033 32,033

Nov 25,000 7,033 32,033

Dec 25,000 7,033 32,033

Total 300,000 26,812 84,396 411,208

32,033 32,033

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Fifth year

Investment Building Office equipment Total

Amount 300,000 58,562 358,562

Jan 25,000 7,033

Feb 25,000 7,033

Mar 25,000 7,033 32,033

Apr 25,000 7,033 32,033

May 25,000 7,033 32,033

Jun 25,000 7,033 32,033

Jul 25,000 7,033 32,033

Aug 25,000 7,033 32,033

Sep 25,000 7,033 32,033

Oct 25,000 7,033 32,033

Nov 25,000 7,033 32,033

Dec 25,000 7,033 32,033

Total 300,000 84,396 384,396

32,033 32,033

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4.8 Management Analysis

4.8.2 Electricity Our company is a small business we calculates the electricity rate which use real data from
1

The Provincial Electricity Authority. Calculating from number of equipment’s and electronic

applicants; computer, Refrigerator, lights in every room and the front area, parking lot and in inventory room, for safety and convenience for the staffs and customers. Small General Service Applicability This schedule of tariff is applicable to a business enterprise, business enterprise cum residence, industrial and state enterprise or the alike, including its compound, with a maximum 15minute integrated demand of less than 30 kilowatt through a single Watt-hour meter. Monthly Tariff Energy Charge: Below 22 KWH 22-33 KWH 2.4649 baht/unit 40.90 per month 228.17/month

Below 22 KWH First 150 unit Next 250 unit Over 400 unit 1 - 150 unit unit 1.8047 baht per unit 2.7781 baht per unit 2.9780 baht per unit

151 - 400 More 400

Time of Use Rate: TOU Energy charge Bath/Unit Peak 4.2.1 22-33 KWH 4.2.2 Below 22 KWH 3.6246 4.3093 Off Peak 1.1914 1.2246 Service charge (Bath/Month) 228.17 57.95

1

www.eppo.go.th/power/pw-Rate-PEA.html#2

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*Peak: Monday – Friday 09.00 AM. – 22.00 PM. *Off Peak: Monday – Friday 22.00 PM. – 09.00 AM. : Saturday – Sunday and normal public holiday (excluding substitution holiday) 12.00 PM. Notes: 1. In any monthly billing period of the customer under this Schedule, the customer with a maximum 15-minute integrated demand up from 30 kW will be classified under Schedule 3, 4 or 5, as the case may be. He will be reclassified under Schedule 2 whenever they said demand is lower than 30 kW for twelve (12) consecutive months. 2. The customer under No. 2.1 may choose to be under tariff No. 2.2 and must pay for a TOU meter or service charges for a TOU meter in addition to the normal service charge. He may also switch to tariff No. 2.1 following a minimum use of twelve (12) months. 3. The customer who intends to apply for tariff No. 2.2 shall notify the Metropolitan Electricity Authority (MEA) in advance, and then MEA will arrange installation of a TOU meter as from January 2002 onwards. 4. Customers shall pay a monthly service charge although there is no electricity consumption during that month.
2

from 00.00 AM to

Calculate computer expense = Watt of monitor + Watt of CPU = 28.5 + 300 Watt = 328.5 Watt

(Watt * 10 hours * 30 days)/ 1,000 = (328.5Watt * 10 * 30)/ 1,000 = 98.55 KWH/Month Note: 10 Hours is number of hour of working per day. Hence, the unit of energy charge is 3.6246 Bath then, multiply with 98.55 KWH is equal 357.21 Bath per month * 5 computers is equal 1,786.05 Bath
2

Share.psu.ac.th/blog/soda/10152

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We have one computer that turn on all day for checking GPS; Calculate computer expense = (328.5Watt * 24 hours * 30 days)/ 1,000 = 236.52 KWH/Month Hence, the unit of energy charge is 3.6246 Bath then, multiply with 236.52 KWH is equal 857.27 Bath per month. So total expense all computers per month is equal 2,643.32 Baths.

Calculate refrigerator expense = (Watt*Number of Refrigerator* Number of hour per day)/ 1,000 = (125 Watt*1 * 24 hours)/1,000 = 3 units per day Hence, 3.6246* 3 units is equal 10.9, so multiple with 30 days is equal 327 Bath per month.

3

Calculate lights expense = (Watt*Number of lights* Number of hour per day)/ 1,000 = (40 Watt* 8* 10 hours)/ 1,000 = 3.2 units per days

Hence, 3.2* 3.6246 is equal 11.6 per day, so 30 days* 11.6 is equal 348 Baths per month

4.8.3 Water Supply Water supply is mostly used for washing equipment. We choose to use the city hydrant water, because it is qualified to use for washing the equipment and Trucks and it is safe to use for washing body. The calculated amount for water supply used in the business is approximately 20 units per month, which 1 unit to 10 units it cost 12.13 per unit and 11 units to 20 units it cost 14.92 per units, total is 270.50 Bath per month.
4

Water rates by user types

3 4

http://www.student.chula.ac.th/~49718863/elec.htm www.pwa.co.th/service/tariff_rate.html

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Regulation 2554 Water rates by user No. 3.1 Level of water used Cum./month User Types Official and Small Business Baht/Cum. 0 – 10 11 – 20 21 – 30 31 – 50 51 – 80 81 - 100 101 - 300 301 - 1,000 1,001 - 2,000 2001 - 3,000 >3,000 Cost per number of unit

Low Level Rate 150 Baht 12.13 14.92 16.13 17.21 17.56 17.66 17.75 17.84 17.93 18.03 18.12 121.30 270.50 431.80 776.00 1302.80 1656.00 5206.00 17,694.00 35,624.00 53,654.00

Note: The users of type 1 water, if exceed usage of 100 m3 per month, the water fee will be calculated as the type 2 water fee. Calculate water supply expense: Water supply 10 x 12.13 10 x 14.92 = = = Then, our company will pay 3,246 Baht per year. 121.30 149.20 270.50 units per month

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4.8.4 Drinking water Our company chooses to order drinking water from the nearest supplier from the company called D.D. drinking water. The company will provide to customers and employees, the consumption of water is calculated to 400 liters per month, a 20 liter bottle is 15 Baht per bottle, which will be 20 bottles per month, according to the number of employees and the forecasting number of customers. Calculating drinking water expense Drinking water 20 X 15 = = 300 Baht/per month

3, 600 Baht/per yea

4.8.5 Telephone The company has installed one telephone in the company which is all in one type. This can use for sending fax, printer, scanner and telephone. For making call to use in business; such as ordering products and contacting customers. The amount of telephone usage is estimated to be 150 times per month, with telephone fee for 3 Baht per one call. This fee is making call only in same province and telephone fee for 6 Bath per one call use for call to Bangkok. Calculating telephone expense Telephone usage 150 x 3 = 450 = 5,400 Baht/per month Baht/per year

Telephone usage

20 x 6

= 120 = 1,440

Baht/per month Baht/per year Baht/per year

Total

= 6,840

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4.8.6 Insurance Unexpected incident such as fire, car accident, burglary, or other disasters can happen to the company. In order to prevent the loss from those incidents, the company buys an insurance to cover everything that might damage the company, the people, cars and goods, includes the followings; Fire and other natural disasters Damage on electrical appliances Expenses on moving property from disaster Expenses on engineering from damage Expenses on fire extinguish Damage and loss from burglary Damage on outsiders Damage or loss on cash Damage on advertising signs Hospital expenses Damaged on crashed property

1. Insurance expense of the company is 1,290 Baht per year. (Bangkok Insurance Co., Ltd.2013) 2. Social insurance for employee pays once/year not more than 20,000 Bath. (Social Security Office)

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4.5 Conclusion Our company is retail shop that our company has everything about IT product. Our Company focuses on satisfaction of customer and good service. For the office we have one counter for general service which can ask for the service, beside general service counter we provide some facilities for customer to be comfortable like air conditioning, sofa and free drink. The next room near general service is working room for officers and manager, so that the manager can solve problem quickly if something go wrong or if the customer can’t get satisfaction over our employees or services. The parking is big and wide enough to keep ten trucks. We create the parking area separate from office to reduce the air and noise pollution to our employees and customers. But we make sure that the officer from officer and go in a plan and process. So, it can help us to get right orders and quick services create the just in time from offices to truck can respond customer immediately. Employee is important part of company; they are main key for us to achieve our customer’s royalty and also achieve our goals. The positions for employees consist of top managers, head of department which include finance & accounting, top manager, customer service. The top manager has a duty to control all the departments and the information going in and out. Each head of the department has to control their own department to maintain, perform high performance and create employee well-being. The company sets standard in selecting people with sufficient skills and ability to perform a task and to execute the expected performance for the company. Every process of the company is important for us to achieve the objective like cost of investment which can show us how to plan and control financial which will lead to the profit of company. In addition, employee is important tool to get in touch and respond to customers for gaining trust and good relationship. So, these things are what can’t lack in the business of our company.

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Chapter 5 Operating Cost

78 Chapter 5: Operating Cost

First year

*For the first year, we have to spend more than other after year for advertisement to promote the shop. *We spend on Dec-Jan much more other month of every year because we have a promotion for New Year celebration. *Another promotion period is on May for the student term begins, so the advertisement is high cost. *Office equipment pays only in the first year. *Stationery pays 1 time per 1 year.

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Second year

Third year

80

Fourth year

Fifth year

81

Chapter 6 Administration Cost

82

Chapter 6: Administration Cost

First Year

Second Year

83

Third Year

Forth Year

84

Fifth Year

85

Chapter7 Financial Analysis

86 Chapter7: Financial Analysis

Income Statement

Year 1

87

Year 2

Year 3

88

Year 3

89

Year 4

90

Year 5

91

Cash Flows Year 1

92

Year2

93

Year 3

94

Year 4

95

Year 5

96

Balance Sheet Year 1

97

Year 2

98

Year3

99

Year4

100

Year5

101

Chapter 8 Management risk

102 Chapter 8: Management risk
Risks of IT 2U business, that may be occurs in the future and also become to the problems to company. The risks included internal and external, some risks can avoid and some risks occur instability with unavoidable, so IT 2 U business needs to awareness the result when the risks are occurred and IT 2 U business can manage all of the risks.

1. External factor risks 1.1 General environment risk factors (PEST Analysis) Politic factor: Nowadays the political is instability, thus, when the Thai’s political occur the problem it effects to decrease of customers and uncertain in the business of collecting. Economic factor: Thai economic is not stable as well but for the younger business can investment because the government gives important part of capital and decreases interest rate for starting new business. Social factor: Thai people fast to accept new trends such as: culture, tradition, value, way of life from other country, nowadays Thai people not enough time for them-self ,so our business have several way and easy to more achieve the consumer. Technology factor: Technology is the important part of daily life in the recent such as; internet, IT system, communication, etc. It effects the business change all of time especially the new business have to pursue technology all the time and use appropriate technology to find more target market. 1.2 Competitive factor: For the new business, it’s difficult to be accepted from consumers in the part of reputation, brand, quality, product, price, etc. Because many competitor influence into price negotiation, production, material resource, marketing with competitor to each other. External factors, it’s difficult to control because external factors change all, so our business have to face-to-face and accept with the risks that will happened but our business have plan for prevent the business.

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2. Internal factor risk: Inside of IT2Ubusiness have many risks that happen from itself but it is low levels and our company can control and prevent the risks. Important in all of risks, our company can avoid. The part of internal risks includes; Strategic risk; The risk occur from planning and use strategic that inappropriate and less of benefit. So, our company has good planning before such as;  Predict situation in the future and bring to use in planning about strategic of our company for prevent the problem that will occur.  Improve and develop the new strategic that can rival the competitors.  Know the strange point of our company and know the weakness point of the competitor and bring to use in planning strategies of our company by efficiency. Marketing risk; Now a day the marketing not instability and changing all the time effect to business and unknown consumer need, uncertain target market, positioning of produce. So, our business has management and plan about marketing risk include;  Our company finds certain positioning of produce for distribute the produce to target market that appropriate both product and consumer.  Our company reduces the risk of marketing by do the research market all the time.  Our company always set the promotion to attractive the customer. Operation risk; Inside the business, maybe have the mistakes in the part of operation such as operation of human resource, service, communication, and system. So, our company have management in part of operation risk include;  Take the right man in the right job for potential of human resource.  Always training the employees for added the performance skills and the employees can adapt the skills in their work.  For the technology system, our business have staffs who take care and advise the other employees, when the technology system have the problems, they can solve that problems right now because our company training employees all the time.

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Financial risk; It’s very important part because our business may loss the profit when managing in the wrong way such as occur from corruption of insider, loss of profit from selling, lack of skill or knowledge of accountant. So, our business can provide about finance risk include;  Prevent the corruption by inspection account from every department in every day and do the report in every month.  Providing the system for security in every department.  In part of account department, need the reliable and honest accountant who cans responsibility.

Risk financial analysis  Before sales decrease 5% Year 1 Revenue Year 2 Revenue Year 3 Revenue Year 4 Revenue Year 5 Revenue = = = = = 1,730,590 2,585,070 2,746,020 3,408,820 3,348,380 Baht Baht Baht Baht Baht

 From sales decrease 5% it makes income statement follow as: Income Statement Year 1 Income Statement Year 2 Income Statement Year 3 Income Statement Year 4 Income Statement Year 5 = = = = = 1,644,060.50 Baht 2,455,816.50 Baht 2,608,719 3,238,379 3,180,961 Baht Baht Baht

 Before sales decrease 10% Year 1 Revenue Year 2 Revenue Year 3 Revenue = = = 1,730,590 2,585,070 2,746,020 Baht Baht Baht

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Year 4 Year 5 Revenue Revenue = = 3,408,820 3,348,380 Baht Baht

 From sales decrease 10% it makes income statement follow as: Income Statement Year 1 Income Statement Year 2 Income Statement Year 3 Income Statement Year 4 Income Statement Year 5 = = = = = 1,557,531 2,326,563 2,471,418 3,067,938 3,013,542 Baht Baht Baht Baht Baht

 Before sales decrease 15% Year 1 Revenue Year 2 Revenue Year 3 Revenue Year 4 Year 5 Revenue Revenue = = = = = 1,730,590 2,585,070 2,746,020 3,408,820 3,348,380 Baht Baht Baht Baht Baht

 From sales decrease 15% it makes income statement follow as: Income Statement Year 1 Income Statement Year 2 Income Statement Year 3 Income Statement Year 4 Income Statement Year 5 = = = = = 1,471,001.50 Baht 2,197,309.50 Baht 2,334,117 2,897,497 2,846,123 Baht Baht Baht

From risk analysis for sale decrease 5%, 10%, 15%. It’s loss profit when we calculate income statement. Decrease 15 % most loss profit, so we will increase sale products by advertising or inventory for price to change in the future. Our company focuses on quality to customers for respond and satisfies of customer. It helps increase sale product and more profit.

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 Before sales increase 5% Year 1 Revenue Year 2Revenue Year 3Revenue Year 4Revenue Year5Revenue = = = = = 1,730,590 2,585,070 2,746,020 3,408,820 Baht Baht Baht Baht Baht

3,348,380

 From sales increase 5%It makes income statement follow as: Income Statement Year 1 = 1,817,119.5 Baht Income Statement Year 2 Income Statement Year 3 Income Statement Year 4 Income Statement Year 5 = = = = 2,714,323.5 2,883,321 3,579,261 3,348385 Baht Baht Baht Baht

 Before sales increase 10% Year 1 Revenue Year 2Revenue Year 3Revenue Year 4Revenue Year5Revenue = = = = = 1,730,590 2,585,070 2,746,020 3,408,820 Baht Baht Baht Baht Baht

3,348,380

 From sales increase 10%It makes income statement follow as: Income Statement Year 1 = 1,903,649 Baht Income Statement Year 2 Income Statement Year 3 Income Statement Year 4 Income Statement Year 5 = 2,843,577 = 3,020,622 = 3,749,702 = 3,683,218 Baht Baht Baht Baht

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 Before sales increase 15% Year 1 Revenue Year 2Revenue Year 3Revenue Year 4Revenue Year5Revenue = = = = = 1,730,590 2,585,070 2,746,020 3,408,820 Baht Baht Baht Baht Baht

3,348,380

 From sales increase 15%It makes income statement follow as: Income Statement Year 1 = 1,990,178.5 Baht Income Statement Year 2 Income Statement Year 3 Income Statement Year 4 Income Statement Year 5 = = = = 2,972,830.5 3,157,923 3,920,143 3,850,637 Baht Baht Baht Baht

From risk financial analysis to sales increase 5%, 10%, 15%. We will see that if we calculate 15% will make the revenue better than 5% and 10% because it makes the revenue more than expenses. So, if will can make the revenue increase. Our company will get more profit and can pay dividend back to investor quickly.

108

Chapter 9 Summary

109 Chapter 9: Summary
Background IT 2 U business is retailing business that provides IT products for consumers and also provides advising service about the IT products to customers both before and after buying our products. At first year, we sell only notebook, and printer. For the next year later, we will add more IT accessories products for response to the costumers’ demand. Retailing business is very important for today with the emergence of modern technology business has globalized and become a 24 hour endeavor. Technology and IT is also important in nowadays too, at every instant of time, you are surrounded by technology, literally. Whether you are working or resting, you are always using technology. It is used everywhere and all the time. So IT 2 U has the idea to operate the IT shop with many employees who provide suggestions about IT to customers. Product/Service There are many kinds of such as computers, notebooks, mouse, earpiece and printer etc. Our company sells quality of products and services, has promotion for sell and low prices than other company. Customers can provide satisfy when they buy products, so our company as an alternative when customers think about Information Technology product.

Industry Profile Chiang Rai is one of province that the resident population not less. Since the majority of the population is working age people and students. Computers are a part of life. At the present, the fast growing computer business computer accessories are high demand in the market. Our company sells and services after sales, as well. IT 2 U our company believes has the potential to sell it as well. The goal is to move one of the leading marketing channels and services. For the conclusion, in Thailand have opportunity for investment in IT business. The growth of Thailand computer business is recently developing more and more which make us sure that in the future our IT 2 U Company will make millions of profits. Our company has opportunity to be successful for investment. Information technology product be needed in the market and be require community system, because of the investment the Information Technology products in the present very important.

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Marketing Marketing Mix: Product: We sell any products like IT products and accessories. We start our business with personal computer, notebook, and printer in the first six months. As our company selling IT products, there will a risk in customer knowledge, sowe decide to provide the suggestion for customers before they buy our products. To giving the information for make the decision of choosing our IT products. Price: We use price leadership strategy to set up price. For the newly business we have to set the price lower than competitors because there are a lot of competitors which have same target consumer. So we think the way to make competitive advantage to compete with competitor, it is using price leadership strategy which is a concern more about price of information technology product Place: They have necessary to use computer, located in front of Mae Fah Luang University where suitable for students to seeking the IT products. The place of our company have 2 rai and it is big enough for keep our stock and shop. That location also have road passing through the front of our place and that road can passing to Mae Sai. Promotion: For the sales promotion, we provide special offer 5% for the grand opening. In the first year, we will change the sales promotion every 4 months. And offer the different sales promotion for attract customers.

Technical Feasibility Study Our company is retail shop that our company has everything about IT product. We focus on satisfaction of customer and good service .About the office we have one counter for general service which can ask for the service, beside general service counter. The parking is big and wide enough to keep ten trucks. We create the parking area separate from office to reduce the air and noise pollution to our employees and customers. But we make sure that the officer from officer and go in a plan and process. So, it can help us to get right orders and quick services create the just in time from offices to truck can respond customer immediately. Employee is important part of company; they are main key for us to achieve our customer’s royalty and also achieve our goals. The positions for employees consist of top managers, head of department which include finance & accounting, top manager,

111
customer service.Every process of the company is important for us to achieve the objective like cost of investment which can show us how to plan and control financial which will lead to the profit of company. In addition, employee is important tool to get in touch and respond to customers for gaining trust and good relationship. So, these things are what can’t lack in the business of our company. Operating Cost Operating cost shown that the first year, we have to spend more than other after year for advertisement to promote the shop to make customer know our shop. We spend on Dec-Jan much more other month of every year because we have a promotion for New Year celebration and another promotion period is on May because of the semester of school and university start-up. So, the advertising cost of December, January and May is higher than others month in order to promote our promotion. The office equipment cost is pay only in the first time for the furniture and decoration in our office. The stationery our company pays one time per one year for 5000 baht. Total operating costs each year are follows; First year Second year Third year Fourth year Fifth year Administration Cost Administration Cost is direct cost for our company. It including expense of Employee salary, Electricity expense, Water expense, Internet and telephone expense, Fire Insurance, Social security Insurance expense, Commission expense, Training expense, and the first year have Staff shirt expense. Our company has less for variant expense each year. The first year have expense about Staff shirt expense and every years have increase Commission expense because the five years have increase product sale every years. December and January have more gain sale product because the New Year seasons, product for gift and prepare new semester. It affect for commission expense. Our company has gain profit increase every year. = 935,007.88 baht = 885,861.88 baht = 884,361.88 baht = 884,361.88 baht =881,361.88 baht

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Risk analysis of projects Marketing risk;

Now a day the marketing not instability and changing all the time effect to business and unknown consumer need, uncertain target market, positioning of produce. Operation risk;

Inside the business, maybe have the mistakes in the part of operation such as operation of human resource, service, communication, and system.

-

Financial risk;

It’s very important part because our business may loss the profit when managing in the wrong way such as occur from corruption of insider, loss of profit from selling, lack of skill or knowledge of accountant. - Risk financial analysis From risk analysis for sale decrease 5%, 10%, 15%. It’s loss profit when we calculate income statement. Decrease 15 % most loss profit, so we will increase sale products by advertising or inventory for price to change in the future. Our company focuses on quality to customers for respond and satisfies of customer. It helps increase sale product and more profit. From risk financial analysis to sales increase 5%, 10%, 15%. We will see that if we calculate 15% will make the revenue better than 5% and 10% because it makes the revenue more than expenses. So, if will can make the revenue increase. Our company will get more profit and can pay dividend back to investor quickly.

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References
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