Kuwait University College of Engineering and Petroleum Department of Architecture Architectural Design 4 Spring – 2009 Dr.

Yasser Mahgoub

Dr. Yasser Mahgoub

Digitally signed by Dr. Yasser Mahgoub DN: CN = Dr. Yasser Mahgoub, C = KW, O = Kuwait University, OU = Dept. of Architecture Reason: I am the author of this document Date: 2009.03.29 08:37:48 +03'00'

Design Concepts

What is a concept? Why is it important to have a concept in your design? How to communicate your concept?

• Designing is a reciprocal action and reflection. the right piece steps into place.Introduction • The design process works with information and ideas simultaneously on many levels. • One assembles the puzzle picture by searching for fits. piece after piece is picked up. finally. tried. • The designers mind searches memory to find elements that meet their needs of the given problem. and found to be a misfit until. .

. • Even experienced and highly skilled designers often find it difficult how this aspect of the design process works. • They will say that they “think about “the problem until they are “hit by an idea”.Introduction • Creativity comes into play and the efforts to find approaches that will be original. valid solutions to the problems defined through programming. aesthetically satisfying.

Concepts Sphere Diagram .

Definitions of Concept • • • • • • • • • • Idea Theory Notion Parti (French) Conception Opinion Abstraction Philosophy Belief Inspiration • • • • • • • • • • Image View Intention Plan Fancy Thought Impression Hypothesis Supposition … DESIGN .

Dimensions of Concepts Any building concept should provide: • Exterior Expression • Interior Experience .

Levels of Expression The concept should be appeal to both: • The Normal Layman • The Professional Specialist .

Elements of Concept Generation and Expression Function Form Materials Structure Lighting Ventilation Socio-Cultural Experiential Meaning Philosophy .

Concepts Translations – Visual and Verbal .

Concept Generators and Design Levels Concept Philosophy Meaning Experience Sustainability Design Levels Socio-Cultural Structure Form Function .

Concepts Criteria Summary .

Concept Generators .

legislative and administrative conditions Location and visual aspects Land use Characteristics of man-made environment Circulation Technology Others .Site Determinants • • • • • • • • • • • • • • • Topography Climate Geography Demographic Geology History Social characteristics and conditions Economic conditions Legal.

Physical Concepts • Location • View • Harmony with nature • Underground architecture .

Cultural Factors • • • • • • Historical factors Religious factors Social factors Economic factors Political factors Functional factors .

Spatial Relations • The pragmatic space • The perceptual space • The existential space • The cognitive space • The abstract space .

Qualities of Space • Proportion • Scale • Form • Definition • Color • Texture • Pattern • Enclosure • Light • View .

texture and color • Hierarchy • Transparency • Direction • Motion • Time • Sensory Qualities .Visual Design Factors: Form Characteristics • Continuity • Sequence • Repetition and Rhythm • Balance: Symmetrical & Asymmetrical • Proportion • Pattern.

node. edge.Visual Design Factors: Visual factors • Visual perception: Structural approach . and landmarks • Lynch 2 (Theory of Place): Legibility. Structure and Identity. district. Imageability and Sequentiality .Evaluative approach • Orientation • Spacescape • Lynch 1 (Image of the City): path.

Visual Design Factors: Visual Organization Gestalt Theory (Proximity. closure) • Law of Proximity • Law of Similarity • Law of Continuity: good continuance • Law of Closure: forces of organization • Symmetry. Inclusiveness. Unity. Harmony. similarity. Regularity. continuity. Conciseness. Maximal Simplicity .

Illustrations of Concepts .

Illustrations of Concepts .

Illustrations of Concepts .

Examples .

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