Norwich Facts

Getting teenagers and young adults to visit somewhere new isn’t easy, so I need to persuade them that travelling to Norwich is a must. Facts and statistics will be a powerful tool to use in the voice over to get them to travel. All of these facts came from the Visit Norwich website. As Visit Norwich are my client, I can be assured that these facts and figures are correct and from a reputable/ reliable company.                   Norwich is home to over 50 national and regional headquarters; Aviva, Virgin, Unilever, Lotus and regional BBC and ITV. Norwich is being transformed with construction projects representing investment of more than £1 billion. Norwich International Airport is 15 minutes from the city centre and provides worldwide links to over 400 destinations via Amsterdam. Trains run to London every 30 minutes serving Liverpool Street and take 1hr 50mins. Central Trains offer connecting services from the North, Midlands and Scotland. Norwich was shortlisted for the first UK City of Culture in 2013. Although it didn’t win plenty of amazing celebrations are still planned for 2013. Norwich Market has been standing on the same site for over 900 years. It is the largest 6day-a-week open air market in the country. Over 1,500 historic buildings lay within the city walls including two cathedrals, and an imposing Norman Castle. Norwich boasts the largest intact medieval street pattern in Europe. Hear all the facts on a Blue Badge Guided Walking Tour. You will find more medieval churches than any other city north of the Alps. One medieval church houses Norwich Puppet Theatre, 1 of only 2 puppet theatres in the UK. Elm Hill is Norwich’s oldest most complete historical street. It is home to stunning examples of Tudor buildings and wealthy merchants’ houses. Outside of London’s Oxford Street, Norwich is the only place in the UK to have 4 national department stores as well as an independent department store. The Art Nouveau Royal Arcade was designed by local architect George Skipper and is now home to a number of independent shops and cafes. Award winning store Jarrold is Norwich’s only independent department store, selling top names such as MAC, Laura Mercier, & Jaeger. Over 40% of shops in Norwich are independent. You will find art, lifestyle, clothes, jewellery, antiques, books, fabrics, vintage and more. Colman’s Mustard Shop & Museum is the only one in the world. Try mustard chocolate, mustard bath salts plus your everyday mustard products! Norwich Puppet Theatre is one of only two in the UK. Adult and family shows run all year with school holiday workshops and puppet making too. Enjoy cosy, relaxing stays with home from home comfort located in the heart of the city you are only minutes from all the sights and shopping. Find many eateries in Norwich housed in some of the city’s finest buildings such as Norwich Cathedral Refectory, The Assembly House and The Library.

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Buy fresh local fish on Norwich Market the largest open air 6-day-a-week market in the country. Try Cromer crabs, & Morston mussels. The annual Norwich Beer Festival takes place every October at St Andrew’s Hall and is the largest provincial beer festival in the country. Parking is easy in Norwich. There are 16 council car parks plus a large Park & Ride system with 6 sites some open 6 days week. Some of the largest shops and shopping centres have their own car parks in Norwich; John Lewis, Chapelfield and The Mall. Direct rain services from Norwich include London Liverpool Street, Cambridge, Manchester, Nottingham, Sheffield & Liverpool.

The facts which are highlighted are ones which would appeal to 16-21 year olds the most. Moreover, the ones highlighted emphasise how unique Norwich is compared to a lot of other cities in the UK, and it highlights that it’s easy to travel to via plane, train or car. As many of my target audience will be in denial thinking that they would be better off going abroad, the facts and figures will hopefully answer some unanswered questions which they may have, and persuade them to travel to Norwich. For example, teenagers who want to go abroad may say “Well, it will be hard to travel to Norwich”; however, I will state that there are direct train links from London every thirty minutes, and from other major cities. Other people may say “I like shopping at different places abroad”, and I could come back and tell them about 40% of shops being independent, and many will be different compared to their home town. I am aiming to answer questions which my target audience may use an excuse not to travel to Norwich, and make them think that Norwich is actually a good place to travel to. Getting facts about Norwich is vital, as if I just use my own opinion, it may not appeal to my target audience as much as they can argue against it, and in addition, if I exaggerate claims or opinions, the ASA may become involved and remove the promotional video which would then have wasted my time and resources.

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