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Title of the Course
Strategic Management Entrepreneurship Development Corporate Governance Management of Public & Private Participation

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Marketing Research Financial Management Operations & Supply Chain Management Innovation Management Current Business Affairs & Soft Skills Minor Project (8 weeks) & Viva - Voce

Parvathiswara Rao and K.Generic competitive strategies Portfolio Analysis and its limitation . New Delhi: 2007. Prepare a Balanced Scorecard for the organization of your choice and A study on the CSR initiatives taken by some major corporates. Goals and objectives.Text and Cases. Competitive Strategy.Strategy versus tactics and making a Strategic Choice . Strategic Management and Business Policy . Prentice Hall.Building competitive advantage for a firm . Mission and Objectives. Industry and Competitive Analysis. 3.‘Blue Ocean Strategy’. methods and tools of strategic management and their application in industry. Harvard University Press. Benefits and limitations of strategic management. the External Factor Evaluation (EFE) Matrix. Internal Analysis. . Tom Wheelen. objectives. SWOT Analysis and VRIO framework. Caselet (Not Exceeding 200 Words) Activity: Formulate the goals.. UNIT I: Strategic Management-Basic process of strategic management. Porter’s Five Forces Model.. Apply the Porters five force model to an Indian Business. Michel Porter. Internal Factor Evaluation (IFE) Matrix.Business Strategy Functional Strategy and Global Strategy . 2008. C. New York: 2007. Appa Rao.. Reference Books 1.Issues in Strategy Implementation and Balanced Score Card. Text Book Azhar Kazmi. vision and mission of the company you wish to start in the near future. 2. Excel Books. David Hunger. Fred R. Strategic Management Concepts & Cases. UNIT V: Corporate Governance and Corporate Social Responsibility in Strategic Management. Strategic Management. Business Vision. Apply the BCG matrix for the products of an Indian company. UNIT IV: Strategy Implementation and Control: Corporate Strategy .. Prentice Hall.HMPRBA-301: STRATEGIC MANAGEMENT The objective of this course is to acquaint students with the concepts. New Delhi. 1st Edition. Business Policy and Strategic Management. UNIT III: Strategy Formulation: Porters Value chain . 5. 2010. B. 2008. Tata McGraw Hill. 12/E. UNIT II: Environment and Resources Analysis: Environmental Analysis. Excel Books. 4. 2009. Competitive Profile Matrix (CPM). Strategic Management & Business Policy: Achieving Sustainability. Upendra Kachru.. David. Sivaramakrishna.BCG matrix and GE matrix .

New Delhi:2008 Hisrich. Tata Mc Graw Hill. Text Book Vasanth Desai.Issues . The course also throws light on the opportunities and financial resources available for the establishment of business enterprises. 2. The Journal of Entrepreneurship. 3.Development of Entrepreneurship in India. Ahmedabad GITAM Journal of Management.NABARD. Dynamics of Entrepreneurial Development and Management. Journals 1. Businesses Today. 4. Entrepreneurship...Khanka. GIM. A. GITAM University. UNIT-V: MSME: Importance -Opportunities . Entrepreneurial Development. Reference Books 1. New Delhi. UNIT-II: Business Plan.Preparation of feasibility report – Significance of sunrise industries in developing economy like India. SIDBI. Shikha Sahai. Practice. SISDCS .Sahay. 4. Development of New Business Ideas. promotion of MSME’s. New Delhi: 2007 Kuratko and Hodgetts. 5. S. The India Today Group. SFC. Mumbai: 2011. UNIT-I: Entrepreneurship: Introduction – Concepts – Characteristics – Factors – Theories of Entrepreneurship .Chand& company. New Delhi. 3. 2.Sources of New Ideas-Identification of opportunities and preparation of business plan .Role of central and state government institutions in promoting Entrepreneurship in India-EDP. Entrepreneurship and New Venture Creation.Product Planning and development process . Process. Visakhapatnam . Thomson. Excel Books. New Delhi :2008 S. UNIT-IV: Financing and Promotion: Government Financial Support – State and Central Government – Financial Institutions . Entrepreneurship – Theory. UNIT-III: Opportunities available under promotional schemes for SME sector for new entrepreneursPromotional schemes of NABARD and SIDBI for starting new enterprises-Analysis and appraisal of promotional schemes and preparation of MOU for sanction. Haryana: 2007 Madhurima Lall. V Sharma. Peters. Caselet (Not Exceeding 200 Words) Activity: Preparation of Feasibility Report on selected industries.Role of RBI. Shepherd. New Delhi: 2007. Himalaya Publishing House. Business India.HMPRBA-302: ENTREPRENEURSHIP DEVELOPMENT The objective of this course is to acquaint students with different dimensions and skills of entrepreneurship. Excel Books. 5. and other Developmental Financial Institutions . Economic and Political Weekly –Mumbai. SIDC’s.

Features and Role.Role of CEO .Succession Planning .Types of Directors – Board Roles and Board Attributes -Board Committees --.Applications of ethical theories to decision making . Ethical Theories -Teleological. Wiley Publications Bob Tricker.Corporations and Government . Text Book Praveen B Malla.Corporate Governance Definition – Perspectives.Berle and Means' Theory .Types.Germano-Nippon or Relationship-oriented model . Corporate Governance: Concept. Corporate Governance. Corporate Governance Pearson Education 2006 Business Ethics & Corporate Governance.Concept of separation of ownership and control -Shareholder-Stakeholder Debate.Accountability and Sustainability . A C.Executive Management .Institutional Investors . Corporate Governance.Relationship-based evolution argument . Robert Monks and Nell Minow. Policies and Practices.Serious Fraud Office UNIT V: Business Ethics and CSR: Corporation as a Social Institution . 4. Corporate Governance: Principles.HMPRBA-303: CORPORATE GOVERNANCE The objective of this course is to make the students understand the various issues relating to the governance and protecting the interests of the stakeholders. 3. N.Codes of Conduct. ICMR . UNIT I: Introduction .Nexus of Contracts .Three stages of Systemic Evolution --.Kumaramangalam Birla Committee Report . 2010.Ownership Structure – Types of Owners Ownership vs.Examples of IndustryGovernment nexus .Transition Economy model – Emerging Economy Model and select the company of your choice and submit a write up on their Corporate Governance Practices. R.Definition and Characteristics . 2. and advertisement. 6. UNIT II: Theoretical Foundations of Corporate Governance: Notion of Conflict of Interest . Eric..Ethical issues related to employment. Fernando.History of Corporate form and models -.Anglo-Saxonic or Market-oriented model .Governance .Property Rights Theory .Relevance of Triple Bottom Line Reporting to CSR . John Wiley. Categories. Deontological. Evolution and India Story. Reference Books 1. Control . Banks. Minow. 5. Routledge. Corporate Governance.Corporate Objectives . UNIT III: Pillars of Governance in Organizations: Owners . Oxford University Press Monks. UNIT IV: Emergence of Corporate Governance in India: Systemic Development Argument .Board of Directors .Corporation . Blackwell 2008. Virtue Ethics .Managerial Myopia -. healthcare. Caselet (Not Exceeding 200 words) Activity: Explore the various models of Corporate Governance .Agency Theory .

2. World Bank Group. Roads.K. U. Berlin. U. Strategic Issues in Public-Private Partnerships: An International Perspective. UNIT I: Rationale – Kinds of PPP . Caselet (not exceeding 200 words) Activity: Study and prepare a report on PPP model in any sector of your choice. UNIT V: Sectoral Studies of PPP – Electricity – Telecommunication. Public Private Partnerships: The Worldwide Revolution in Infrastructure Provision and Project Finance. Journal on Public and Private Partnerships. Lexxion Publishers. Butterworth-Heinemann. 2.HMPRBA-304: MANAGEMENT OF PUBLIC & PRIVATE PARTICIPATION The objective of the course is to provide the students with an overview of the Public and Private participation. The PPP Journal. International Finance Corporation. Public-Private Partnerships: Principles of Policy and Finance.Regulation UNIT II: Tendering Process – Negotiations for property acquisition – Procurement – Project financing UNIT III: Service Pricing – Social Costs – Welfare Implications – Government Concessions. 2007. Edward Elgar Publishing. 2007. 4. UNIT IV: Monitoring and Evaluating PPP – PPP Disputes and Dispute Resolution Mechanisms. E R Yescombe. Reference Books 1. The International Journal of Public-Private Partnerships. Wiley-Blackwell. Journals 1. and enable them to appreciate its impact on economy. Darrin Grimsey and Mervyn K Lewis. Text Mirjam Bult-Speiring and Geert Dewulf. 3. . Infrastructure Projects – India and Global experience.K. 2007. The European Public Private Partnership Law Review.

Electronic Journal of Business Research Methods... T. 4. Institute of Education.The Characteristics of Valuable Information – The Internet and Research.Cluster analysis. Chi-square. Srivastava. UNIT–III: Testing of Hypothesis: Null Hypothesis – Alternative hypothesis – procedure of testing of hypothesis. UNIT-IV: Small Samples analysis: small sample test. Richard I. David S.HMPRBA-305: MARKETING RESEARCH The objective of this course is to familiarize the students with the concepts and techniques of Marketing Research applicable to business arena. Sharma.. Statistics for Management. Krehbiel & Berebson. PrenticeHall of India Private Limited. International Journal of Social Research classification and two-way classification. UK 3.. South .K. Cass School of Business. New Delhi:2008 4. Srivastava & Shailaja rego.2007 3. Shenoy & S. Visakhapatnam . F test. difference between means & proportions .2007 2. Levin.. U. London. New Delhi. Rubin. University of Delhi.V. Journal of Management Research. t-Test. GIM. New Delhi.Western Cengage Learning. ANOVA. proportion. UNIT–V: Multivariate statistical analysis: Nature – Classification – Interpretation . New Age International (P) Limited. New Delhi. Statistics for Managers-using Microsoft Excell. City University London. G. UNIT–II: Organizational Structure of Marketing Research-Ethical Issues in Marketing Research-The Nature of Marketing Problems-Qualitative Research Tools. Stephan. Thomas Coram Research Unit. Statistics for Management. Market Research. New Delhi:2005 Journals 1. 2.Discriminating analysis . 2007 Reference Books 1. Prentice-Hall of India Private Limited. Levine. GITAM University. UNIT-I: The Nature of Marketing Research – The Managerial Value of Marketing Research for Strategic Decision Making – Need for Marketing Research –Types of Research .C. UK. GITAM Journal of Management. Quantitative Techniques for Managerial Decisions. Faculty of Management Studies. Caselet (not exceeding 200 words) Text Book Zikmund & Babin.Factor analysis .Type-I Error & Type-II Error. large sample test with single mean. Tata Mc Graw-Hill Publishing Company Limited.N. New Delhi.

Hyderabad. GITAM Journal of Management. UNIT III: Investment Decision: Basics of Capital Budgeting .Operating Cycle – Computation of Working Capital Requirements UNIT V: Dividend Policy: Stable Dividend – Dividend Theories .K..Traditional methods: Pay Back Method Accounting Rate of Return – Discounting Methods . Bhalla.Determinants of Working Capital . UNIT IV: Working Capital Management: Concept of Working Capital . Visakhapatnam. Anmol Publications (P) Ltd. Van Horne. Jain.Internal Rate of Return . 2.. 4. Journal of Accounting and Finance . 3. Sultan Publications. Pearson Education. 4. Financial Management. Reprint: 2010 Journals 1.Net Present Value Profitability Index. Gupta.. 5.K.Cost of Preference Capital .Cost of Different Sources of Finance . Reference Books 1. New Delhi: 2010. 2. . M. Financial Management & Policy. 3. New Delhi: 2009.HMPRBA-306: FINANCIAL MANAGEMENT The objective of this course is to familiarize the students with the basic concepts of Financial Management and to enhance their decision making skills.Y. Vikas Publications Print.ICFAI .. Khan & P.C.Capital structure – Cost of Debt .financial and operational Leverage..Factors Influencing Dividend Policy – Issues in Dividend Policy . Pandey.Cost of Retained Earnings Weighted Average Cost of Capital – Leverages .Centre for Financial Management Research. New Delhi: 2010 S. Journal of Financial Management and Analysis . Caselet (Not Exceeding 200 words) Activity: Select a company and observe capital structure Text Book J. Financial Management. Tata McGraw Hill.N. Maheswari. UNIT I: Nature of Financial Management: Nature – Objectives – Scope.Cost of Equity Share . UNIT II: Financing Decisions: Sources of Finance . Financial Management. Chartered Financial Analyst . R. Financial Management.Research Development Association. New Delhi: 2006.. Jaipur. Kalyani Publications.Bonus Shares. I.M. Sharma & Shashi K. Ludhiana.K. New Delhi: 2006 Y. Fundamentals of Financial Management.Functions of Financial Management – Financial forecasting – Financial Planning – Time Value of Money.Appraisal and Evaluation of Long Term Investment Proposals – Methods of Capital Budgeting.

S. Ronald. Tata Mc-Graw Hill Publishing Co Ltd. 5.Services operations. NewDelhi: 2007 6. J. 2009. New Delhi: 2007 2.Concept of Maintenance Management and Industrial Safety . Planning and edition. Tata Mc-Graw Hill. Production and Operation Management . The Dryden Press. Logistical operations. UNIT II: Production planning and control (PPC) -Stages in PPC. transportation.. R.. Panner Selvam. UNIT V: Logistics and Supply chain relationships.Types of Layouts. K. Adam. Buffa. E.. 4. Production and Operation Management. Rakesh. UNIT I: Production and Operations management .. 3rd . Alan.Scope of Production and Operations managementEvolutionary Milestones. Jr. Operation. Sarin. N. Productivity..Network techniques – Developing project plan – PERT/CPM – Other techniques.Aggregate planning –Basics of Project Management. Prentice Hall of India Pvt Ltd. Production and Operation Management. UNIT IV: Supply Chain Management-Process View of Supply Chain. Facilities. 2007.Types of Manufacturing systems. Gaither.Elewood. Oakland. Keith.Basic concepts of Productivity. inventory. John. Reference Books 1. Supply Chain Management in Global environment–Global strategy – Global purchasing – Global logistics–Global alliances –Issues and Challenges in Global supply chain Management Cases involving problems Activity: Write a report on the production system of the company visited during the industrial visit.Quality Management-TQM. Text Book Sunil Chopra and Peter Meindl: Supply Chain Management: Strategy. Everette.Method StudyWork Measurement .Identifying logistics performance indicators –The Global supply chains. Pearson. Macmillan India Ltd. Nair. Mhulemann.Plant capacity .Work Study. New Delhi: 2007 7.G. Supply Chain Drivers and Metrics.. NewDelhi: 2007. Achieving Strategic Fit. Norman. Prentice-Hall of India (P) Ltd.Chary. Modern Production. Chicago: 2006. Supply chain Synchronization. 2006 3. S. UNIT III: Plant Location and Layout Planning-Plant Location -Factors affecting Plant location. Production and Operation Management.HMPRBA-307: OPERATIONS & SUPPLY CHAIN MANAGEMENT The objective of this course is to enable the student to understand the basic principles and techniques of Operations Management and Supply chain Management.. sourcing and pricing in SCM. Ebert. information. Lockery. Production and Operation Management. Competitive and Supply Chain Strategies.N. John Wiley & Sons. Production and Operations Management.

Industry and Innovation. . Economics of Innovation and New Technology. UNIT II: Innovation Life Cycle – Capturing Organizational Knowledge – Knowledge Transfer Process – Collaboration vs. 2. J E Ettlie. Caselet (Not Exceeding 200 words) Activity: Select a company and observe innovation management practices. Allan Afuah. 2003. 4. Journals 1. Text Book Joe Tidd and John Besant. 2000. C. HBS. 1997. UNIT III: Measures of Innovation – Factors Mediating Innovation – Assessing Innovation Impact – Innovation Diffusion. Response Books. Implementation and Profits. John Wiley & Sons. Reference Books 1. Christensen. 2009. 2. Concepts and Tools for Growth and Profit. 5. 2007. UNIT IV: Innovation and Entrepreneurship – Financing Entrepreneurial Innovation – Protection of Entrepreneurial Rents – Strtegic Alliances and Networks – IP issues UNIT V: Innovation Culture within Organizations – Government’s role in promoting Innovation – Implementing Innovation. Creativity and Innovation Management. 4. The Innovator's Dilemma. Wiley. UNIT I: Fundamentals of Innovation – Drivers of Innovation – Characteristics of Innovation – Models of Innovation. Shlomo Maital and D VR Seshadri. Innovation Management: Strategies. International Journal of Innovation Management. 3. Innovation Management: Strategies. Co-creation – New Product/Service Development – Executive Sponsorship. Oxford University Press.HMPRBA-308: INNOHMPRBA-308: INNOVATION MANAGEMENT The objective of this course is to familiarize the students with the basic concepts of Innovation Management and to enhance their knowledge on Innovation Management. 3. Managing Technology Innovation. European Journal of Innovation Management. Managing Innovation.

selling skills etc. Students who are absent for any of the Group Discussions will be losing a chance. Grooming. Working in a team. Presentation Skills. . The remaining 40% is awarded on the performance in Group Discussion conducted. improve reading habits and critical thinking on business issues. Assessment Online assessments are conducted for calculating 60% of the overall grade. while the second phase focuses employability skills namely Group Discussions. Teaching Methods Activity 1: The student is required to view select Video CDs. Course Objectives To provide students with 1) Skills required for effective functioning as manager/executive 2) Skills required for succeeding in job interviews. one per each week and make note of it.. Two periods per week is scheduled to view the video CDs in the language Lab b. Interview skills etc. SOFT SKILLS (SS) Introduction This course is designed keeping in mind the industry expectations and with the aim to improve the chances of selection in the job interviews and also succeed in the first job. Class Sessions a. and equip students with knowledge and skills to succeed in job interviews Teaching Methods The student is required to read a Business magazine supplied by the Institution and appear for online quiz conducted on each issue.. Business Etiquette. Creativity. Activity 3: Based on the scores in diagnostic test. The first module on Soft Skills is focused on Communication. During the class session (two periods per week) Group Discussion is conducted (group of 6-8). the students will either appear for foundation course in English Language or Book Review. Three day Workshop will be organized during the trimester. Resume Writing.HMPRBA-309: CURRENT BUSINESS AFFAIRS (CBA) & SOFT SKILLS (SS) CURRENT BUSINESS AFFAIRS (CBA) Course Objectives The objective of the course is to create awareness on current business matters. Activity 2: Workshop for three days conducted by external agencies on soft skills to train and assess in few selective areas of soft skills.

Assessment Activity 1: Based on the content delivered through Video CD. the assessment is for maximum marks 20. Written Assignment*: II. objective test is conducted at the end of each session. Maximum Marks awarded is 10. Written Test (3) scores: III.c. The evaluation may be subjective or objective on the skill that is being imparted. II. The break-up for valuation is as follows: I. The break-up for valuation is as follows: 25% 50% 25% OR For Book review. The break-up for valuation is as follows: I. Class Participation: II. the assessment is for maximum marks 20. Two hours period for two days a week is arranged alternatively for item 3 mentioned above. Activity 3: For Foundation course in English language. Maximum score is 20 marks. Test scores at the end of each session: Attendance: 25% 50% 25%Trimester end descriptive test: Activity 2: Two best scores out of three scores awarded during three days of soft skills training program is considered.Oral test scores: The student should submit the written assignment not exceeding 1500 words. The oral presentation should be made using PPT (not exceeding 5-10 slides) .Oral Presentation:   75% 25% I. The content should be typed and submitted before the due date. There will be descriptive written test on any of the 10 CDs watched.

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