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Google Inc. is an American multinational corporation. It was founded by Larry page and Sergey Brin. Together, Brin and Page own about 16 percent of the company's stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004.
MISSION AND BELIEFS
The official mission statement of Google Inc. is : "Google's mission is to organize the world's information and make it universally accessible and useful." In addition to its mission statement, There are certain beliefs,referred to as “Ten Things We Know to Be True,” These Google Beliefs are:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Focus on the user and all else will follow. It’s best to do one thing really, really well. Fast is better than slow. Democracy on the web works. You don’t need to be at your desk to need an answer. You can make money without doing evil. There’s always more information out there. The need for information crosses all borders. You can be serious without a suit. Great just isn’t good enough.
STRUCTURE Google follows a fairly regular functional structure with management positions specialized by value chain activity. As a globally diversified company, these positions are further divided and grouped into regions of interest that aid the company in managing the breadth of its operations. As Figure shows, within each top-level activity, there is a multidivisional structure where small business units are divided on the basis of geography or product market. This hybrid form of functional and multidivisional structure works well for Google. It ensures the centralized planning a large company needs while giving the small business units the flexibility to innovate like a small start-up company.
it will take 300 years to accomplish their goal. 2004).” Googlers generally apply those words to how they serve their users. We set the bar that high for practical as well as inspirational reasons: Our commitment to the highest standards helps us hire great people. but even the top-level managers adhere to the rule. 20% on adjacent businesses like Google News and Google Earth. Google’s CEO.” He also added that the slogan was “a bit of a jab at a lot of the other companies. The 20% rule has a good return on investment since about half of Google’s new product launches occur as a result of that “free” time. the creator of Gmail. and 10 percent on unrelated new businesses. in our opinion. The Google Code of Conduct is one of the ways they put “Don’t be evil” into practice. “Don’t be evil. . and should be. But “Don’t be evil” is much more than that. once you put it in there. These quirky things are part of what sets Google apart from the rest of corporate America. Even their IPO was unique – they use a Dutch auction in which the market determined the initial stock price to prevent insiders and institutions from quickly selling for a profit (Salkever. were kind of exploiting the users to some extent. focusing on their needs and giving them the best products and services that they can. and 10% on new things like the free wireless initiative (Battelle. measured against the highest possible standards of ethical business conduct. 1 followed by 100 zeros. 20 percent on related projects. Trust and mutual respect among employees and users are the foundation of our success. who at the time. acting honorably and treating each other with respect. But it’s also about doing the right thing more generally – following the law.” The name of the company is a play on the mathematical term “Googol”. who said he “wanted something that. build great products. it’s about providing their users unbiased access to information. According to Eric Schmidt. 2009). is fond of saying that according to their math. according to Vice President of Search Products & User Experience. and attract loyal users. This rule is so important that Google has people on staff to manage the 70/20/10 rule. CODE OF CONDUCT “Don’t be evil. It’s built around the recognition that everything they do in connection with their work at Google will be. It represents the company’s unique vision to organize more information and make more money than customers and investors thought were possible. Eric Schmidt. The engineering and design staff make use of the “free time” to pursue new products and technologies.CULTURE Google’s informal corporate slogan is. Marissa Mayer (Eckoff. and they are something we need to earn every day. THE 70/20/10 RULE Google allows employees to spend 70 percent of their time on the core business. especially our competitors. they spend 70% of time on search and advertising. Yes. would be hard to take out. 2005).” The motto was first suggested by Paul Buchheit.
while the Code is specifically written for Google employees and Board members. Moreover. . If you want to remain anonymous. please contact Ethics & Compliance. you can make a report of a suspected violation or concern through the Ethics & Compliance Helpline. Failure to do so can result in disciplinary action. don’t just sit there. WHAT IF AN EMPLOYEE HAS A CODE-RELATED QUESTION OR CONCERN? If you have a question or concern.WHO MUST FOLLOW THE CODE? We expect all of our employees and Board members to know and follow the Code. consultant or other covered service provider to follow the Code can result in termination of their relationship with Google. If you believe you are being retaliated against. NO RETALIATION Google prohibits retaliation against any worker here at Google who reports or participates in an investigation of a possible violation of our Code. You can contact your manager. we expect Google contractors. consultants and others who may be temporarily assigned to perform work or services for Google to follow the Code in connection with their work for us. your Human Resources representative or Ethics & Compliance. including termination of employment. Failure of a Google contractor.