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Origin of the report
Objective of the Study
Scope of the Study
Limitation of the Study
Methodology of the study
An overview of Epic Designers Limited
ORIGIN OF THE REPORT
The report is prepared as partial fulfillment of the MBA Program of final term to gather real life knowledge about the nature marketing especially in the area of financial institutions. The purpose of the study is to provide the real life view and insight of business in relation to the theory that we have studied in the MBA program.
OBJECTIVES OF THE STUDY
To feel how the practical work environment in financial institute To describe the operations of the Buying House Business in Bangladesh especially Epic Designers Limited To describe the nature and type of the business To describe the marketing activities of the Buying house in Bangladesh To analyze the behavior of overseas customer
SCOPE OF THE STUDY
Marketing is everything involved in attracting and bringing customer to the door of one’s business. It is not just running commercial on screen or publishing ad on newspapers but the way the people of the organization treat current customer, the way they answer the phone, the way the office, building, equipments and personnel look does a lot more. Capturing market share and strengthen the brand image largely depend on a effective and brief marketing plan, which started with the customer, and their needs and wants. To serve the customer best and gain a position in the mind of customers it needs all the departments and unit of the firm to taking part in the marketing program, i.e. it needs a holistic view (holistic marketing approach). As customer analysis is the prime consideration to prepare a plan and set the strategy to achieve the organizational success, in this report they cover some potential customer and analysis their needs and wants.
LIMITATION OF THE STUDY
There are some limitations I face while preparing the paper. I had a little scope to cover such a huge market for buying house business in Bangladesh. Time constrain in the internship program did not allow me to visit a large number corporate house. Most of the organizations are reluctant to provide information. Current and adequate information is hard to collect As a novice it was tough for me to make evaluation and finally draw recommendations.
METHODOLOGY OF THE STUDY
Sources of Data: Data used in the study were collected from both primary and secondary sources The Major sources of primary data are: Interview with the personnel of different deferments of buying house Interview with industry expert Interview with some potential & existing garments owners Observing, activities of the different departments. Conversation with the existing clients. The secondary sources of Data are: Publication materials of BGMEA Annual reports of Epic Designers Ltd. Use of published books, articles, journals, report on Buying House from different sources. Information published on internet
In the initial stage. Not only its’ function deliver in Bangladesh also in overseas market. Accounts. 4 . At the present moment. Epic Designers Ltd. they jointly started their business at Banani in a very small scale around 10 employees. and Administration in Bangladesh Liaison office. according to the tax authority of Bangladesh.A and Europe for our local garments factory. They are Indian citizen. Epic Designers Ltd.33 lakhs in management sector. The owners of this business are. they collected order from U. Epic Designers Ltd expenses around Tk. pays highest tax to the government of Bangladesh. At first.Merchandisers. Day by day they grew up their business quickly. Production. In introductory stage.Mr. 1crore (authorized capital) and Tk. they have total investment around Tk. Mohon Chattaram. and one office guard. 50. is the biggest buying house in Bangladesh. Commercial.An Overview of Epic Designers Limited Epic Designers Ltd. was first established in 1997 at Banani in Dhaka. It is a partnership business.000. Now. In addition to this. Ranjan Tika Mahtani and Mr. Epic Designers Ltd. It is basically serves as a buying house in our country. has 284 employees which are to be considering as. It serves as a multinational business in our country.S.00(paid up capital) which was to consider as operational expenses to run their business.35 lakhs in financial sector and Tk.
Part Two Buying House Concept in Bangladesh 5 .
run their activities in the East Pakistan. The heritage of Bangladesh in this sector is very important.Buying house in Bangladesh as a concept Garments trade is an influencing sector to world economy. our maximum owner of garments factory are unable to deal with the overseas market. the ex Principal Secretary of Mujibnagar Government. 90% of this large number of employees is women who are contributing in national economy. Its contribution to the total foreign earnings is 76% and its contribution to G. For that reason. The pioneer name of exporting garments in abroad is Late Nurul Quader Khan.D. He opened the door of export through establishing Desh Garments. Many big entrepreneurs of this sector are created of Mr. For efficient and effective liaison maintaining with our foreign buyers. day by day there are many garments factory established in our country during the various periods. It got momentous with the introducing of quota system. After the liberation this business got start in Bangladesh. As a result. After that. the buying house concept has developed in Bangladesh.G) sector is playing the most important rule in earning of the highest foreign currencies and creating employment opportunities of large number of unemployed men and women. But very sad news that. a civil servant. our local garments factory loosed a lot of foreign orders. Nurul Quader Khan. Around 2 million people are directly engaged in this sector. Since 1969 at first Desh Garments Ltd.P is 5%. Ready made garments (R.M. 6 . They are not enough educated and professional to collect the order of the foreign buyers. growth in the garment’s exports has been possible if the buying house sector in Bangladesh gets more opportunity from the government of Bangladesh.
Part Three Organizational Part of Buying House Selective buying house Organ gram Products. Services & Order Collections Objectives Functions of Epic Designers Ltd 7 .
Tan Hiep Ward. Tel: (8802)8822806/9881103-5 Fax: (8802)8823692/8823125 Web. Dhaka. Tel. (852)35120800 Fax :( 852)23458558 Vietnam Office Dong Khoi Street. Abedin Tower.Selective Buying House Epic Designers Limited Name Office Address (Bangladesh Liaison office) Epic Designers Limited 3rd Floor. Kowloon. Bangladesh. Road#17. Banani.www. Paul Y.com 27/F. (84-61)824711 8 Its branches: Hong Kong Office . Vietnam. Centre. Hong Kong Tel. Bien Hoa city. Dong Nai Province. 51 Hung to Road. Plot#35. Kwun Tong.epicdesigners.
Fax: (84-61)824712 Organ gram 9 .
Fleece Jackets. Jeans pant: Full jeans pant. Picnic Throws . Pyjama set. Mini Briefs. Girls. Aprons. Children's & Kids for Summer / Winter.3/4Th pants. Floor Mats. Fabric Dyed. Place Mats. Sheeting. Mittens. Sweat Shirt. Boxer Shorts. Western Thongs. Bermuda shorts. Disco jeans pant. Tank Tops. Polyester Cotton Mix . Ladies Tops. Pants. Ladies& Gents. Low Raise Brief. It can be categorized under: Jeans shirt. Skirts. Full Briefs. Hooded T-shirt. Half jeans. Cargo pants. Madras checks. Napkins. Half jeans pant. Gaberdine. Crush fabrics etc from 100% Cotton. Ensembles. Mama Briefs. Bed cover . Denim. Tea Towel. Kitchen Towel. Bikini Briefs. Ladies. Bermuda Shorts and Night Wears in Fabrics Poplin. Polyester Viscose Mix etc In Home Furnishing Textiles Pillow Cover. pullovers. Ladies jeans. Table Cloth. Jogging suits. Gloves.Products Epic Designers Limited is doing all type of Yarn Dyed. Disco jeans. Boys. Cushion Cover. Jeans pant 10 . Flannel. Printed and Embroidery Garments. In Dying & Printing Epic Designers Limited keep the colour and rubbing fastness 4-5 and 60C abed doing all types of garment fabric washing for final finishing (As what technically required) In Knitted garments Basic T-Shirts. All types of Pyjama set. Dish Cloth. Pot holders. In Denim Garments Denim items only as jeans pant. Boxer shorts. Chair Pad. Tanga & Panties and all other high fashion Garments for Men. Cotton Lycra Mix . Voile. Runner. In Woven Garments Shirts. Curtain cloth and other Home Products. Cardigans. Full jeans. Night Wears. Polo Shirts. Cargo shorts.
It helps to source the best manufacturer who can offer best quality. Samples can be developed and submitted within stipulated time as per the requirement and the style. Samples can be developed with exact color. and quality control system and export performance. factory infrastructures. Development & Distribution Epic Designers Limited regularly explores diverse products with quality designs. Sequin's and Patchwork also available. Development & Distributions Quality Control Epic Designers Limited having strong network with capable and well established suppliers working specially for their valuable customers. The company services are further extended in locating fabric sources. The source is assessed in terms of financial status. fabric and style requirements depends upon season with different types of printing works. This involves locating manufacturing units based on the customer's expectation with regards to quality. dyeing and printing ultimately promoting quality of merchandise. Garment Design. production capacity. 11 . and competitive price.Services • • Garment Designing. Sourcing: Proper sourcing is the key to quality and cost. Their design team and merchandisers help the buyers in development of new samples and sourcing new fabrics. Embroideries. Beadworks. quantity. The company can develop samples based on the customer’s requirements. best price with proper delivery of the desired garments.
timely delivery and most competitive prices. In the Inspection the company checks the quality of yarn. 12 . Labeling and Hanging Presentation Packing assortment/Marking The International buying house is known for its reliable performance that has earned accolades from its worldwide buyers. They are providing lab test certificates to the buyers and such cases they give the certificates from some labs or specific organizations like SGS/ITS on the buyers requirement. fabric and basic specifications like Gram mage. for our best quality products. Their team of qualified experts starts their work from the stage of yarn knitting / weaving. dyeing. They are the most favored among all buying agents in Bangladesh. The Initial Inspection is ensuring the out come of finished Garments with the highest quality in all their product line. They are strictly following the matters to match the buyer's requirements is as follows. Printing durability. printing process and the pre-production samples. The Bangladeshi buying agent them committed to provide the best quality. Color fastness and shrinkage also verify the Lab Test Reports before starting the Bulk Production Epic Designers Limited is strictly following AQL Standards and Random Inspection procedures. Provide the best quality products at best rates and on timely delivery. • • • • • • • • • Material touch feel and appearance Colour Shade and Design Style workmanship Accessories Weight as required Measurement against specification Makeup. perfect packing and timely delivery at most competitive prices all over the world.Quality Control Epic Designers Limited had a very good team for this department and this is the most important function of their buying house. online inspection and final inspection.
000. $ L/C 17. $ L/C 20. Example: Suppose. ⇓ To sell this order to our local garments factory at Lower price/ Discount.00 – $ 17.00) = $ 3.Infrastructure& Orders Take L/C from foreign buyers by the bank/ owners ⇓ Example: Suppose.00 ⇓ Order is taken by Epic Designers Ltd.000.00 Profit of Epic Designer Ltd= ( $ 20.000.000.000.00 13 .
M. 14 . To create and deliver foreign market information of R. To increase productivity of the ready mate garments (R. Monitoring of the order from fabric procurement stage to final shipment and reporting the status of the order to the buyers with systematic follow up on each stage and execution of orders on time delivery. Providing Regular production updates and sample status to the buyer. They reduce our unemployment problem of Bangladesh and train them properly. Co. developing and supplying of new order of the product.M. To ensure optimum utilization of financial resources through proper financial analyses and investment feasibility study for proper utilization of loan and equity portion of investment.ordinate buyers visit to Bangladesh and fixing appointments with suppliers.Objectives of Epic Designers Ltd Provide Market Information and develop new resources & products and locating the sources to meet the requirements of the customer with regard to fashion and design. To ensure accelerated growth of foreign currency through export in garments. Provide wide band communication services to give immediate Response to their customers & suppliers. To innovate new product process and technology through designing. They provide the highest tax in the buying house sector of Bangladesh which is according to the tax authority of Bangladesh.G) in our country. dyeing and printing process and their positive and negative points and caution the buyers about pitfalls involved. Provide well-established suppliers and negotiating the best price from their reputed suppliers.G’s products and services for our local garments factory. Buyer's feedback reports on each shipment. Giving suggestion to the buyer about the fabrics. They increase our proper utilization of foreign currency in the export side.
Find out potential manufacturer for their buyer. they assist their buyers marketing efforts in their own country by giving them an edge over theirs. They are giving First priority of their customer in their organization and they believe their customer must be satisfied with their product Quality. Good custom & commercial support: An identification of the goods during the loading is made to ensure that only the inspected goods are being stuffed without getting mixed up with the un-inspected goods. 5. production. Negotiate low price complete garments for their buyer. Any numbers of sales man samples are made as per the buyer’s requirements and courier them directly to the buyers. Sampledevelops: Samples are developed to suit the season's colors. By offering these crucial services. 6. 3. They always ensure that our customers are happy with them by giving them best result of sampling. Minimize operating cost & minimization risk for buyer. Shipment schedule & for best cooperation. 2. Functions: 1. Shipping documents are checked as per the buyer’s instruction and the copy documents are sent to the buyers well in advance of the shipment to avoid any discrepancy. fabric and style based of their buyer's requirements. Order execution & Quality control.Functions of Epic Designers Limited Their Customers are highly valued in their organization and as a team that try and make sure that our customers are fully satisfied with our performance and results. 4. quality. 15 . shipment schedules and the best communication at all times.
Fabric: Construction particulars (counts. Strength. labeling. workmanship. shrinkage. appearance. Fabric Laboratory tests A laboratory is an extremely valuable component of their services and also facilitates the manufacturer . The detailed physical inspection of the samples selected at random is based on specifications of the buyers and it cover the criteria such as design / style. color. Deviations are identified and brought out for correction. Dimensional Stability (Shrinkage) to washing / dry 16 . Laboratory services include: 1. FRI is performed according to the International Inspection Standards. packing etc. Analysis: Flammability. markings. accessories / user manuals etc. • InitialProductionCheck: First finished products are checked against buyer's specification and prototype sample. 2. Measurement and Seam performance. measurements.Monitoring Systems • Pre-Productioncheck: Risks are reduced by checking material components. at this stage itself.exporters to transact their business with least quality risk. assortments. accessories. material. constructions and weight). • DuringProductionCheck: Inspection during production is carried out to check and verify that the initial discrepancies have been rectified and to ensure the average quality standard of production runs. • Inlinepre-final&finalinspection: Final random inspection is carried out when the total consignment is packed and ready for shipment.
They accompany their buyers on their buying visits. Ability to react quickly to changes in consumer demand. Improves company focus & reduces the operating costs. Light. Bleaching.cleaning. its culture. Organic Solvents. Accessing of world class capabilities. Accessing of resources not available internally. Ability to diversify product range through multi country sourcing. BUYER VISIT They are here as an extended arming for buyer. customs and tradition to make their visit fruitful and enjoyable. etc. 3. Fibber analysis. Rubbing. They orient their valuable buyers for visit Bangladesh with high security and safety. Hot pressing. Color Fastness: Color fastness to washing. 4. Appearance after washing /dry cleaning. 6. 5. 17 . Appearance after washing / dry cleaning are tested. 4. Dyes & Pigment tests are also carried out. Access to the most literate workforce in South Asia which adheres to internationally accepted norms of employment. Garment: Dimensional Stability to washing / dry cleaning. They also orient the buyers on the dos and don'ts of the business practice in the country. 3. Perspiration. They help them with and arrange their itinerary and accommodation on their visits. 2. Dry cleaning. What benefits can you gain? 1. factory visits and inspection visits. etc.
Analyzing the marketing environment SWOT PEST FIVE FORCES ANLYSIS
Now-a-days all business people have sufficient ideas about the market environment but efficient business people think that the most important factor of the market environment is there competitors. So, they need to analyze their competitors effectively. Here They are trying to analyze the market environment on the basis of – SWOT analysis PEST analysis
SWOT analysis Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)
Five forces analysis
SWOT Analysis Epic Designers Ltd. Strengths:
1. E.D.L has a remarkable reputation in the market 2. E.D.L has a wide distribution channel all over the country 3. E.D.L has a loyal customer base 4. Customer retention rate is high 5. Management is efficient, experienced and highly qualified 6. Competitive price 7. Business growth is high 8. Environment is customer friendly 9. Strong financial support
There is no separate marketing department Human resources is efficient but inadequate Advertisement and media communication are hardly seen Management style and approach is traditional Price is high in terms of corporate finance comparing to other players 6. intelligence 7. 8. 9. 10. Promotional tools and materials are not good enough Team work practice is often seen absence Decisions are made by only top management; little Back office support is find poor which may make great Executives below the mid-level rarely have market
participation from mid-level to lower level. impact on professionalism and off course overall business performance.
1. As Bangladesh is a developing country, there is a huge scope for industrial development which result a lucrative market for global business. 2. Current political situation is favorable for business expand 3. To increase global network all over the country 4. To diversified the business in various sector
1. Other competitor are very much aggressive in terms of marketing approach 2. Competitors are offering more smooth services to their clients Competitors are mostly joint venture are to capture market position.
PEST analysis of Epic Designers Limited PEST ANALYSIS POLITICAL FACTORS ECONOMIC FACTORS SOCIO -CULTURAL FACTORS Political/legal Monopolies legislation Environmental protection laws Taxation policy Employment laws Government policy Legislation Economic Factors Infaltion Employment Disposable income Business cycles Energy availability and cost Sociocultural factors Demographics Distribution of income Social mobility Lifestyle changes Consumerism Levels of education Technological New discoveries and innovations Speed of technology transfer Rates of obsolescence Internet Information technology Five Forces Analysis: Key Questions and Implications • • • • What are the key forces at work in the competitive environment? Are there underlying forces driving competitive forces? Will competitive forces change? What are the strengths and weaknesses of competitors in relation to the competitive forces? 21 .
by building barriers to entry or reducing competitive rivalry)? Five forces analysis of Epic Designers Limited Potential entrants Threat of entrants Suppliers Bargaining Power COMPETITIVE RIVALRY Bargaining Power Threat of Substitutes Substitutes Buyers 22 .g.• Can competitive strategy influence competitive forces (e.
Part Five Analyzing The Components of The Competitive Environment Vision& Mission of the company S.P Formula Different Strategies Marketing Strategies& their implementation 23 .T.
These are supported by vision of a communications-rich world – a world in which everyone can benefit from the power of communication skills and technology. Activities are underpinned by a set of visions that all business people are asked to respect: They put customers first They are professional They respect each other They work as one team They are committed to continuous improvement. data. via a multiplicity of communications technologies including voice. class or education. organizations and communities have unlimited access to one another and to a world of knowledge. mobile. time or complexity. exerts significant influence on marketing decisions. A society in which individuals. internet – regardless of nationality. distance. Then what are the components of an effective business vision? The following sixes requirements for success: Provides future direction 24 . irrespective of geography. The job is to facilitate effective communication. culture.Vision Vision provides the justification of behavior and. therefore.
And this unbelievable vision cannot be accepted by both the customers and the employees of the organization. the vision cannot be realistic. Suppose if any newly established beverage company claims that they will be the market leader by defeating Coca-Cola and Pepsi. 25 . Expresses a consumer benefit Is realistic Is motivating Must be fully communicated Consistently followed and measured Provides future Direction Consistently Followed and Measure VISION Realistic Must be fully Communicated Expresses a consumer benefit Motivational Fig: Factors Affecting Vision Of the organization ExampleA company’s vision should be realistic.
Mission “A strategic plan starts with a preplanned pathway clearly defined as business mission. In another way “A mission describes the organization’s basic function in society in terms of the products and services it produces for its customers”. This implies a future direction of that ISP. Suppose an ISP declares that they will be the leading ISP of Bangladesh by 2015.A company’s vision must have a future direction also. A clear business mission should have each of the following elements: A purpose (Why the business Exists) MISSION A strategy and strategic scope (What business and how) Policies and Standard of behavior (The rules that guide how business operated) Values and culture (What management believes in) Fig: Factors Affecting Mission of the Organization A Purpose: 26 .
Policies and Standards of Behavior A mission needs to be translated into everyday actions. Values and Culture 27 . these boundaries may be set in terms of geography. market. or the extent of positive customer feedback via questionnaires. if the business mission includes delivering “outstanding customer service” then police and standards should be created and monitored that test delivery. For example. These might include monitoring the speed with which telephone calls. product etc. the number of complaints received from customers.Why does the business exist? Is it to create wealth for shareholders? A Strategy and Strategic Scope A mission statement provides the logic for business and so defines two things: The products or services it offers (and therefore its competitive position) The competences through which it tries to succeed and its method of competing A business’ strategic scope defines the boundaries of its operations. For example. business method. The decisions management makes about strategic scope define the nature of the business.
These components can be identified under the heading of four categories and they are described below along with series of STP’ formulaProduct DIFFERENTIATION A process of adding a set of meaningful and valued differences to distinguish the company’s offering from competitors offerings. social policy. These would include: Business principles (e. beliefs of the people who work in the business. Service Dimensions Personnel Channel Image Geographic SEGMENTATION A market segment consists of group of customers who share the similar set of wants Operating variables Variables Purchasing approach Situational Factors Personal Characteristic 28 .g. often un-stated. commitments to customers) Loyalty and commitment There are some specific components in which the company tries to differentiate their product and services from that of competitors.The values of a business are the basic.
Selective specialization Variables Product specialization Market specialization Full market coverage Brand name POSITIONING Positioning is the act of designing companies offering and image to occupy a distinctive place in the mind of the target market Attribute Variables Benefit Use or application User 29 .Single-segment concentration TARGETING Choosing a group of customer carefully and prepare a tailored market plan to justify their potentiality.
Leader Target Price Product Technology Strategy Very good To maintain the No-1 Position Challenger All over Competitive High Very good Always Increase the cover age world Follower To develop their strategies not Asia Nicher Europe To only but Advantage 30 customer Quality All over Competitive High the world the world the Advantage High Medium + Good market Increase Heir Market High + Good To set up . challengers. No.Competitor Product category Quality Designing Competitive Strategies Fig: Strategies for market leaders. followers and Nichers SL.
according to the local garments factory in Bangladesh. in the World Market Presenting the survey Results (According to the attached Questionnaire) Epic Designers Ltd. Strongly agree Agree Neither Agree nor Disagree disagree Strongly disagree 15% 45% 20% 10% 10% 31 . is the best according to the following reasons: Segmenting the world market 10% 15% 45% Leader Challenger Followers Nichers 30% Fig 1: The Market Position of Epic Designers Ltd. is the best.develop their strategies. medium their existence Epic Designers Ltd.
Strongly Agree Agree Neither Agree nor Disagree 45% Disgree Strongly Disagree 10% 20% 10% 15% Fig 2: Showing the different view of local garments factory.S.A U.K. Name of the states Asia Europe. U. Percentage 20% 35% 30% 15% 32 . according to the market situation. Epic designers Ltd is the best.
Buyers of the states European buyers U.A buyers U.35% 30% 25% 20% 15% 10% 5% 0% Asia Europe USA UK Asia Europe USA UK Fig 3: Showing the Different Overseas Market Situation Epic Designers Ltd is best according to the overseas buyers.K buyers Others buyers Percentage 40% 30% 20% 10% 33 .S.
Generally the market leader follows three types of action: 34 .10% 20% 40% European Buyers USA Buyers UK Buyers Others 30% Fig 4: Showing the Different Buyers of the Company in the World Epic designers Ltd is the best and acting as number one position because they provide best quality. This firm has the largest market share in the relevant product market. shortest delivery and exact color than the others company. distribution coverage. and usually leads the other firms in price changes. • Best Quality • High Strength • Competitive price • Shortest Delivery • Exact color Market Leader Strategies Many industries contain one firm that is the acknowledged leader. High strength. new-product introduction. and promotional intensity. competitive price.
c. Position Defense: Position defense involves building superior brand power. A dominant firm can use the six Defense strategies: a. making the brand almost impregnable. Expanding the total market: The dominant firm normally gains the most when the total market expands.1. New uses: Markets can be expanded through discovering and promoting new uses for the product. 35 . 2. In general. new uses. Defending market share: While trying to expand total market size. New Users: A company can search for new users among three groups Those who might use it but do not (market-penetration strategy) Those who have never used it (new-market segment strategy) Those who live elsewhere (geographical-expansion strategy) b. the dominant firm must continuously defend its current market. a. the market leader should look for new users. More Usage: A third market-expansion strategy is to convince people to use more products per use occasion. and more usage of its products.
b. In a counteroffensive. the leader 36 . most market leaders will respond with a counterattack. Preemptive defense: A more aggressive maneuver is to attack before the enemy starts its offense. Counteroffensive Defense: When attacked. It can wage guerrilla action across the market-hitting one competitor here. Flank Defense: Market-leader should also erect outposts to protect a weak front or possibly serve as an invasion base for counterattack. (b) Flank (c) Preemptive ATTACKER (d)Counteroffensive (a) Position DEFENDER (f) Contraction (e) Mobile Fig. another there-and deep everyone off balance. d.Six Types of Defense Strategies c. or It can try to achieve grand market envelopment. A company can launch a preemptive defense in several ways.
An effective counterattack is to invade the attacker’s main territory so that it will have to pull back some troops to defend the territory.can meet the attacker frontally or hits flank or launch a pincer movement. Market broadening involves the company in shifting its focus from the current product to the underlying generic need. the leader stretches its domain over new territories that can serve future centers for defense and offense. Another common form of counteroffensive is the exercise of economic or political clout. The leader may try to crush a competitor by subsidizing lower prices for the vulnerable product with revenue from its more profitable products. e. Planned contraction means giving up weaker territories and reassessing resources to stronger territories. f. or the leader may lobby legislators to take political action that would inhibit or cripple the competition. 37 . It spreads through Market broadening ad Market diversification. The belt course of action then appears to be Planned Contraction (also called Strategic Withdrawal). Contraction Defense: Large companies sometimes recognize that they can no longer defend all of their territory. Mobile Defense: In mobile defense. Market diversification into unrelated industries is the alternative.
advertising. price and distribution. It can attack small local and regional firms. b. Flank Attack: a Flank attack can be directed along two strategic dimensions-geographical and segmental. runner-up firm or trailing firm. The challenger must decide whom to attack: It can attack market leader. They follow three types of actions: 1. Choosing general attack strategies: Five attack strategies are available for market challengersa. Market-Challenger Strategies Firms that occupy second. It can attack firms of its own size that are not doing the job and are under financed. the attacker matches its opponent’s product. Expanding market share: Market leader can improve their profitability by increasing their profitability by increasing their market share. third and lower ranks in an industry and can attack the leader are often called market-challenger.3. Defending the strategies objective and opponents(s): A market challenger must first define its strategic objective. 2. Most aim to increase market share. 38 . Frontal Attack: In a pure Frontal attack.
The guerrilla challenger uses both conventional and unconventional means of attack. These include Selective price cuts Intense promotional blitzes 39 . Bypass Attack: Bypass attack means bypassing the enemy and attacking easier markets to broaden one’s resource base. Guerrilla Warfare: Guerrilla warfare consists of waging small.Uncovered market. This strategies offer three lines of approach: Diversifying into unrelated products Diversifying into new geographical markets Leapfrogging into new technologies to supplant existing product e. Geographical – Areas where the opponent is under performing. intermittent attacks to harass and demoralize the opponent and eventually secure permanent footholds. d. Encirclement Attack: The encirclement attack is an attempt to capture a wide slice of the enemy’s territory. Segmental. c.
thus giving Product Innovation Improved Services Distribution Innovation Manufacturing Reduction buyers more choice. Intensive Advertising Some challengers attack the leader by increasing Promotion expenditures on advertising and promotion. a challenger’s success depends on combining several strategies to improve its position over time. The Challenger can offer an average or lowerquality product at a much lower price. 3. The challenger can pursue product innovation. The challenger can attack the leader by launching a larger product variety. A challenger might develop a new channel of distribution. Occasional large actions. The challenger can offer new or better services to customers. Choosing a specific attack strategy. lower labor costs and more modern production equipment. Cost The challenger might achieve lower manufacturing costs than its competitors through more efficient purchasing.The challenger must go beyond the five broad strategies and develop more specific StrategiesStrategies Price discount Lower Price Goods Prestige Goods Actions The Challenger can offer a comparable product at a lower price. Market – Follower Strategies 40 . A market challenger can launch a higher-quality product and charge a higher price than the Product proliferation leader.
3. 4. Adapter: The adapter takes the leader’s products and adapts or improves them. and packaging. with slide variations. advertising. 2. name. Counterfeiter: The counterfeiter duplicates the leader’s product and package and sells it on the black market or through disreputable dealers. pricing or location. Imitator: The imitator copies some things from the leader but maintain differentiations in terms of packaging. Market-Nicher Strategies 41 .Many companies prefer to follow rather that challenge the market leader. Clones: The Clone emulates the leader’s products. Four broad strategies can be distinguished – 1.
allowing us to advertise with greater frequency or to use a more comprehensive media mix. such as bandorban or pirojpur. Q: What should we know before our company goes after a niche market? A: Most companies. single-function units. imagine we offer product or service that’s just right for a select demographic or ethnic group in our area. So our marketing budget would go a lot further. The market nicher ends up knowing the targer customers so well that it meets their needs better than other firms selling to this niche casually. whether big or small. For instance. or niche. markets all-in-one machines that print.An alternative to being a follower in a large market is to be a leader in a small market. The nicher achieves High Margin. where as the massmarketer achieves High volume. As a result. fax and scan to segments of the home office market. direct their marketing to select niche audiences. while targeting larger businesses for higher-priced. Hewlett-Packard. Even the country’s largest manufacturers target carefully pinpointed market segments to maximize the effectiveness of their programs and often tackle different niches for each product group. We could advertise on ethnic radio stations. which have considerably lower rates than stations that program for broader audiences. for example. 42 . Firms with low shares of the total market can be highly profitable through smart niching. the nicher can charge a substantial price over costs. Niche marketing can be extremely cost-effective.
In other words.Start by considering all the product or service variations we might offer. . When it comes to marketing soap. we may need to alter other. 2. for example.Taking on a new niche can be a low-risk way to grow our business. But suppose we were a soap maker and we invented a new brand to gently remove chlorine from swimmers hair.from members for our neighborhood pool to the national swim team. more basic elements. For 43 . we should understand the market’s “hot buttons” and be prepared to communicate with the target group as an understanding member-not an outsider. We’d have something uniquely compelling to offer a niche market. Meet their unique needs The benefits we promise must have special appeal to the market niche. as long as we keep in mind several important rules: 1. What can we provide that’s new and compelling? Identifying the unique needs of our potential audience we look for ways to tailor our product or service to meet them. In instances where taking on a new niche market is not impacted by a change in language or customs. for example. it’s imperative to speak their language. Say the right thing When approaching a new market niche. it’s still vital to understand its member’s key issues and how they prefer to communicate with companies like ours. In addition to launching a unique campaign for the new niche. such as our company slogan if it translates poorly to another language. not much has changed over the years.
the Web marketer would need to change the way it communicates with them by expanding its site along with revising its marketing message. it’s also possible that many companies have tried and failed to penetrate this group. Lied men. assess the direct competitors we’ll find in the new market niche and determine how we will position against them. it may mean that other companies haven’t found the key to providing a product or service this niche will want to buy. brochures and Web sites. delivery and other service characteristics. looking for their key selling points. And move cautiously to keep our risks manageable. For an overview.example. along with pricing. 3. it’s best to conduct a competitive analysis by reviewing competitor’s ads. Always test-market carefully to argue the market’s receptiveness to our product or service and message. workingwomen appreciate the convenience of shopping on the Web. but they expect more content so that they can comprehensively evaluate the products and the company behind them. However. True. Always test-market Before moving ahead. this isn’t always a hood sign. Nichers have three tasks: Creating niches Expanding niches 44 . suppose a business that markets leather goods primarily to men through a Web site decides to target workingwomen. To successfully increase sales from the new niche. But what if there is no existing competition? Believe it or not.
A firm may produce only lenses of microscopes Specialize in producing a certain type of product and product feature. Produce at the low or high quality ends of the market. Ex. Vertical-level The firm specializes at some vertical level of the specialist Customerproduction-distribution value chain. The firm concentrates on selling to small. medium majors The firm limits its selling to one or a few customers size specialist sized or large customers who are neglected by the 4 Specificcustomer 5 6 specialist Geographic specialist Product specialist Productfeature 8 9 10 specialist Job-shop specialist Quality-price specialist Service specialist The firm sells only in a certain location. The key idea of nichemanship is specialization. Skimmed pricing or Penetrating pricing Offers one or more services not available from other firms product-line 7 45 . Ex. or The firm carries or produces only one product line or product. The following specialist roles are open to niches: SN 1 2 3 Nichers End-user Actions The firm specializes in serving one type of end-use specialist customer. Ex. Getz is the only one company that rents Mercedes Benz in Bangladesh. Protecting niches. Skimmed pricing or Penetrating pricing Operates at the low or high quality ends of the market. Ex. region or area of the world.
They may want to conduct them a direct test before buying the product. looks the product quality. competitive price. g.com) e. It includes the products overall durability. For that reason. Catalog marketing: They provide catalog marketing to their respective customers or buyers that show different types of product information of Epic Designers Ltd. Product quality: Epic Designers Ltd. h. high strength. Innovative marketing strategies: As a multinational business. f. product concept: 46 . d. is to view and organize its marketing activities from the consumer’s point of view as. Information development strategies: They provide new and current information to their local garments factory and help to implement their production capacity.epicdesigners ltd. c. Consumer oriented marketing: Epic Designers Ltd. a few of overseas customers are fixed always. they provide the real product to the customer for attaining& maintaining their goodwill. Sometimes they consider this information to their website address.best quality. precision. reliability. shortest delivery &exact color. Test marketing strategies: When their buyers do not plan their purchase order carefully or they have not more intention. ease of operation and repair and other valued attributes.Marketing Strategies& their implementation a. sincerity and new innovation of product. b. Post purchase behavior: Their foreign customers are satisfied about their products carefulness. (www.
m.It is one kind of idea that consumers will favor products that offer the most quality. Segment marketing: They think sincerely about the segmentation viz Age limit. Telemarketing: Actually. n. planning. When they enter into the overseas market. l. Part Six 47 . Online marketing strategies: Epic Designers Ltd. performance and features. Target marketing: The management of Epic Designers Ltd. has to lead telephone based or internet based and they are using the telephone to sell directly to the customer. the maximum function of the Epic Designers Ltd. geographical variation. Epic Designers Ltd. they look different types of customer. and enhancing strong value laden relationship with customers and others. implementation and control of programs designed to create and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. i. has to decide a set of local& overseas buyers that the company decides to serve. k. j. Relationship marketing: They are creating. which links consumers with sellers electronically. choice variation. conducted through interactive online computer system. Marketing management strategies: They take analysis. follows this type of strategy for making continuous product improvements. maintaining. demographical variation etc.
Findings. Always. Recommendation and Conclusion Appendix Reference Challenges & Problems of Epic Designers Ltd Epic Designers Ltd. initially takes a lot of challenges in the buying house sector in Bangladesh. they are trying to increase the collection of products order from the overseas market and they have implemented various programs which would concentrate the development of Bangladesh. 48 . They take various projects Plan to reduce the unemployment problem as well as the growth of the country.
Lack of raw materials Epic Designers Ltd.Soft yarn. is working with the local garments Factory in Bangladesh. Lack of efficient& Effective labor In Bangladesh many of the local garments Factory have no training center to increase their productivity of the labor. But they follow lack of proper raw materials of local garments factory. they face the following problems.2 Cores would be expanded) at Ashulia in Dhaka. when they make their functions as an intermediaries.For example: They will establish a big Project (assuming TK. For that reason. they are not able to understand our overseas orders. Button and Cloth etc. b) Legal Problems 49 . However. they are not able to fill-up the needs of our foreign buyers. Sometimes. Lack of proper Knowledge of the owner of local garments Factory: The owner of the local garments Factory has not enough knowledge about the overseas market. As a result. The raw materials of garments factory are as. But they have faced a lot of problem in Bangladesh. The problems of Epic Designers Ltd. As a result. in Bangladesh can be classified into three categories: a) Natural Problem The environment of Bangladesh is well. its wealth is not properly utilized.
High tax base In Bangladesh tax system is very complicated. c) Others Problem Sometimes. This creates problem for the regular production capacity. has faced a lot of problem with order supply.Since the buying house in Bangladesh works as an intermediaries agent. If they do this. Thus they face a lot of problems. Because they are not properly understood their order supply. the collection of tax would be possible at optimum level. But they are not enough dependable on our local garments factory. of Bangladesh. If there is no planning 50 . production and others. Epic Designers Ltd. Epic Designers Ltd. Our tax official thinks that. But they must follow the rules of our Govt. of Bangladesh should take a proper co-ordination on the buying house sector in Bangladesh& imposes tight procedures to establish a buying house. Order Supply They collect a few of orders from the overseas market that is very important to maintain the goodwill of the company. Our tax authority imposed a high tax rate to our company. Lack of proper co-ordination The govt. Lack of technical Know-how Our local productions do not enough familiar with the technical know how about the machineries and equipments they are using. Lack of systematic planning: Most of the enterprises face the problem regarding lack of systematic planning and proper decision making problems. has made high profit as a multinational business.
D. • • • • • • • • • Material touch feel and appearance Color Shade and Design Style workmanship Accessories Weight as required Measurement against specification Makeup. 5. 4. There should be separate marketing department as well as a sales department at this growth point of E.L. 2.D. should need more effort to improve in this area. 3. after two or three year it may be a bit tough for E.P. 6.D. then it is very difficult to run after the enterprise. E. take part in fair and other activates should initiate to increase the visibility of the organization.L should go for corporate branding 7. Corporate customers are mainly consider some factors in case of purchase decision.L to meet the gap in marketing to compete with others. 51 .L.adopted by our Govt. Labeling and Hanging Presentation Packing assortment/Marking E. as competitors are strong in the area of marketing. Back office support is to be up to the mark to gear up the business performance.L business. Advertisement.D. At this level E. should go for aggressive marketing strategy. Recommendations 1. Market communication and promotional activities need to be more frequent.
at this level executives should know the current situations of the market.D. E.L. customer service and relationship management department. Concluding Remarks 52 .L.D. does not go for aggressive in sales and marketing strategy. Promotional materials that are used very much poor and out dated. 12.Most of its customers are referred by the current customer. Materials should be standard. 19.Advertisement and media communication are hardly seen to communicate the offer of E.D. As the company is growing so fast it now think to introduce new product development. Environment is customer friendly 17.D.D. 11.E.L.E. 13. Executive below the mid-level have very little market intelligent.8. should be arranged on regular basis to increase the level of performance of the personnel. up to the mark and up to the date.D. 10.L has a remarkable reputation in the market 15. has a wide distribution channel all over the country especially Asia.E. and some of are results of personal contacts of top executive. 20.L.D. does not have separate sales forces to approach the potential customers. On the job training in E.Business organizations are more frequent with the company other than garments factory. 9.L does not have a marketing plan in a broad aspect.E. 14.L. Europe and USA 16. because substandard promotional materials can seriously damage the image of the company. 18.
Sweater. Pajamas. Kurta. They do all type of woven garments.P. Saree. Bangladesh. pays highest tax to the government of Bangladesh. shorts. jeans. knitted garments. Salwar Kameez They are an agent for overseas buyer working for USA market quota and non-quota items as well as Europe buyer. Not only its’ function deliver in Bangladesh also in overseas market. Shirt.L Bangladesh was established in 2004. polo shirt.S. E. sweaters. They have good relationship with experienced and reliable Knitting factories situated in Dhaka and Chittagong where they can place orders in favor of our customers. shirt. To ensure best service and produce best quality garments. Denim Wear. Trouser. Panties. caps etc. quality assurance team and commercial department to provide best services. Polo shirt. In introductory stage. Any one can start his or her business with them placing a trial order. In their office they have quite dedicated merchandising team. denim wear. Casual Wear. Epic Designers Ltd. Now. Mens Wear. Blouse. Jeans. Day by day they grew up their business quickly. Sweatshirt.D. knit wear. Swim Wear.A and Europe for our local garments factory. T-shirts. hats.L Bangladesh is a leading buying and trading company situated in Dhaka. Under Wear. Appendix Terms: Epic Designers Ltd 53 . is the biggest buying house in Bangladesh. Epic Designers Ltd. Knit Wear. pant. according to the tax authority of Bangladesh. Their valued reply will be highly appreciated. Their Products : Woven Garment.E. Pullover. they collected order from U.
54 . Abedin Tower Plot#35.C R M: S C M: I B S: S D M: M D S: P D S: An I S: M C S: C M S: O L S: H R M: O C S: PEST: Customer Relationship Management Supply Chain Management Internet Booking &Information System System Administration Merchandising Development System Production Development System Accounts Information System Management Controlling System Commercial Management System Online System Human Resource Management Overall Controlling System Political. Banani Dhaka. Road#17. Office Address 3rd Floor. Economical. Epic Designers Ltd. Sociocultural and Technological Factors The Renowned Buying House in Bangladesh Name A. Bangladesh.
E. Malibagh Chowdhury para D. 32. Dhaka. Rumana Housing Fashion J. Road# 5. Road#12 7th Floor. Dhaka. Dhaka. Dhaka. Dhaka. Banani 10th Floor. 55 . Sterling Buying House House#266. Banani. Section-13 Mirpur. Road#17 Plot#35. Dhaka. I. Dhaka. 119. 5th Floor. Sector-11 Mirpur. Iqbal Tower Plot# 35. Burlington Fashion Design 295/B.B. 29. Southern Buying House 124. Chairman Bari. Baridhara Concord Apparel Tower 15th Floor. Sobbers Fashion H. Mirpur-11 Dhaka D. Abedin Tower 4th Floor. Wintex Fashion Owners Profile a) Name Mr. 119. F. Road. C. Doreen Designers Ltd.I. Kakoli Bus Stand 8th Floor. Pearl Buying House Banani. Road# 15. G.T. Ranjan Tika Mahatni Designation Chairman. Aparupa Garments Ltd. Dhaka.
Address Local Office: 3rd Floor. Tan Hiepward Bien Hoa city. Work Related Experience At first he had been worked for three years as a merchandiser in the Indian Fashion House. 56 . Dong Khoi Street. Sometimes.Chairman@Epic Designers Ltd. Tell: 8822806-3 Fax: (8802) 8822803 E-Mail. Dhaka. Abedin Tower Plot# 35. Bangladesh. Dong Nai Province Vietnam Tel: (85-60) 824712 Fax: (85-60) 824713 Institution Indian Boy’s Scholastica Indian Boy’s Scholastica Institute of Fashion of India Foreign Office: Educational Qualification O’ Label A’ Label Graduate Degree with Fashion Design Training Course Two years training course with fashion design from the Institute of Indian Fashion Design. Com. I worked as a chief adviser of our own garments factory in India. Road# 17 Banani.
Name of the Assets Current Value(TK. Mohon Chattaram Address Local Office: Designation Chairman 4th Floor Abedin Tower Plot#35. Kowloon. Paul Y. Assets & Liabilities Fixed Assets SL. 27/F. Dhaka.Chairman_@ Epic Designers Ltd. Centre 51 Hung to Road Kwan Tang. N0. Tell: 8822806-4 Fax: (8802) 8822804 E-Mail. Road# 17 Banani. Bangladesh.b) Name Mr. Hong Kong Tell: (852) 35120801 Fax: (852) 23458557 Foreign Office: Educational Qualification O’ Label A’ Label Institution Indian Boy’s Scholastica Indian Boy’s Scholastica Work Related Experience At first he had been worked in Jima Garments of India for three years as a chief coordinator.) 57 .
2004 Trims& Accessories Name of the party Address SL No. 00 Source: Accounts section of Epic Designers Ltd. Current Liabilities A Epic Designers Ltd. Creditors for goods& Services For the Period June. 00 3.08.a.045 97. e.550 2. h.50.504 Source: The journal of Epic Designers Ltd.511.25.207 35. Standard Chartered Bank Honk Kong Shanghai Bank Balancing Figures 40. b.05.910 6. i.25.618.040 95. f.934 60. g. 2005 Current Assets Name of Bank Institution Dhaka Bank Ltd.63.05.17.876 2.934.07. Motor Vehicles Furniture& Fittings Office Equipment Air conditioner Computer Machine Printers Machine Hanger& Rack Office Decoration Machineries 98.95. Total Amount 58 . j.942 85.80. 00 1. c.
Industries Dhaka. Dhanmondi. Creditors 59 . Naojury. 4. Etafil(BD) Ltd. Dhaka. Myakattara(Tola potty).140 16. Hayat Market. 3. Wari. joydevpur. R#29. Mohakhali. All in one House#10. Dhaka.1.97. P#132. Bengal Plastic H#12.Bhadam. A K Computer Table 69. Gazipur. Total TK. 6.031 Source: The journal of Epic Designers Ltd. Haji Mokter& Brothers 30 No Mokim Katara.471 2. 8. Sadarghat. 2005 B Epic Designers Ltd. Road#6.481 5. 5. A k Enterprise Tipu Sultan Road. Mirpkur-1. Babul Zipper Store Kasco Market. Chittaranjan Avenue. Dhaka. Myakattara. Gulshan. R/A. Baishakhi super Market.105 10. 10.239 19. Mouza.057 5. H#394(4th Floor) New DOHS. Dhaka.1211 Yasin Zipper 79. Dhaka. Dhaka.239 2. 2. Tongi.596 28.07.Sadarghat. S. 37. 9. BHT Industries Ltd.400 81. Dhaka.303 10. Gazipur. Road#7. P#959. Bashir Zipper Store F/3. 7. Creditors For goods& Expenses For the period June-2004.
2004 Embroidery 60 . Road# 47. 9091 Motijheel.650 Gulshan. 4.SL NO.B Avenue (2nd) Floor. HF#25.276 Total Amount(TK. 7. 62/1. G. 8. Zakir Brothers New Desh Printers& Package Address Uttara Bank Bhaban (13th Floor).M.I.600 Baridhara. Dhaka. 2.760 Agaragoan. 200 C Epic Designers Ltd. S. 39. Name Of the Party Central Insurance Company Rain Computers Khan Jahan Ali Computer.D Pvt. Dhaka. Dhaka. D. 8. 4. BSCIC Electronics 1. H# K1. Dhaka.28.D Ltd. Dhaka. 15. Total TK.981 Complex. L Nazia Books& Stationary The Lira Ltd.59. 5. Kamal Attaturk 1. 10. 23. Dhaka. 3. Evermarch B. Creditors for Goods& Services For the year ended June. B.S B. B. Kakrial V.000 77/1. 21. Group 4.068 Avenue.C Ka-61.) 23. Dhaka. 1. Mirpur.S computer (2nd Floor) 25. Dhaka.P Road. potuatuli. 39.C. Sarawardhi Avenue. 58. 9. Dhaka. Asif Mansion(5th) Floor. 17. Banani.000 Lane.800 Dhaka-1000. Section#7. Shahazadpur.D Ltd.400 Gulshan.017 Source: The journal of Epic Designers Ltd. Securetex B. Flat# A2. Romakantha nandi 17. C/A. 6.
Name of the Party Korobi Embroidery Address Amount(TK.477 Mirpur. Strand Road( 2nd 1. 137/1.097 7. Tajgoan.791 Source: The Journal of Epic Designers Ltd. No.M. Eidga. 20005 61 . Strand Road. Shilpha 67. 6. 116. 1. Prince Apparels Ltd. Sagunbaghica (1st 36. Style Embroidery Prinka Tower.T Ltd. Senpara.SL. Savar 2. Madeira Ltd. 45.579 International Mirpur. 64. parbata. Ctg. 27.) 76/1. 2. M.035 Floor).T Road. Total TK.202 st market( 1 Floor).785 Area. Mirpur.76. Milk Vita Road. Dhaka 3. Design Art Work (pvt. South Kallanyanpur .14. Ctg. Dhaka 8. Dhaka.64. Wintex G.000 Plot#35.) Plot#194/a/b. Dhaka 5. 271.841 Ltd. Chandbely Ghat. 29. Banglabazar.00775 Floor).S Embroidery 506. Ctg.59. D.44. Chowdhury 10. 161/6. Dhaka 4. Pearl Stitch Ltd. 84. I/A. 1. Tajgoan Industrial 2. Dhaka 9. Barik Building.
1. Kuril School Road. 2005 62 . Creditors for goods& Services For the year ended June.07.A/224.D Epic Designers Ltd. Plot# Shilpa/01.2004 Washing SL. Dhaka Columbia washing 8. Washing Plant Ltd. Floor Road.) 14.835 31. Kuril School Road. Address Amount(TK.) Source: The journal of Epic Designers Ltd. Laundry Industries Ltd. Dhaka.57.K. NO. 3. K. 5. 6.26.35. Motijheel. I/A. Washing Plant. 2. Dhaka Plant Saleha Garments Ltd. Kuril Bishwaroad. Mirpur Housing State.A 224. Dhaka. Dhaka-1229 N. Total amount (TK.65.425 4. 97. Savar.140 5. Tajgaon.05092 2.210 1. Kuril Bishwarad. Name Of the Party C. Dhaka Ha-Meen Washing 171.603 4. Boro Ashulia.305 K.M. Sector#7. Red Plant Crecent Concord Tower. 4. Mirpur.
NO. Malibagh Chowdhury Para. Dhaka. Dhaka. Office Address 102. Dhaka. 5. Dhaka. Mirpur. Birds garments factory 63 . 62. 2. Kakoli. Dhaka. Shantinagor. 7. Section-12 Mirpur. Alif garments factory 306.Local Garment Factory and their office address in Bangladesh S. Dhaka. Malibagh Chowdhury para.L. Iqbal Tower. Dhaka. 12. DIT Road. Sun-Fashion garments 605. Apart garments factory 504. Shahazadpur. Star garments factory 4th Floor. Dhaka. 5th Edition. Lion garments 409. 3. Kuddus garments factory 265. 15. 13. Shantinagor. Source: Bangladesh Garments Guide-2005. Dhaka. Name Southern garments Multiple garments Sob garments con. Section-12 Mirpur. Kakoli Bus Stand. 6. Dhaka 35. 8. Montrel Garments Factory 92. East Rampura. Dhaka. 14. Dearling garments factory 405. 292. 1. 11. DIT Road. Dhaka. Banani. Marul Badda. Banani. Dhaka. Jahson garments factory 105. Dhaka. Section-11. Dhaka. Mascot garments factory 215. 4. 9. Baridhara. West Rampura. Japers garments 309. 10. Chairman Bari.
U. Miami. NJ 08837. 15. U. Alarmex Holdings. L4L 8L5.S. New York-10001.A 45 Fern wood Ave. Suite 1110c. 4th floor. Tower-1 Lippo Centre. MS 38821. Room 802. Amory. 8/FL. 512.A Dino di milano corp. 14. 13000 NW 42nd Avenue Miami Florida 33054. West 38th street. 7th Avenue. Apple wood Crescent Vaughan. 1411 Broad way. Norton Mcnaughton of Squire inc 2. L. Wood bridge. New York. loss 8. U. U. 6. 3. Norton Mcnaughton of Squire Inc.S. Canada.A 102. Suit-302. U. NY10018. New York. Access code Atlas Sports wear inc. 7th Avenue. U.A 463. 2nd Floor. 7. 4. Ontario. 89 Queensway. 3901high way no.C 11. South Rio street. Armel Enterprise Belveder International Ltd. 10.S. Florida 33054. New York. Dynasty apparel industries Dynasty apparel industries Gloria Vanderbilt apparel corp. Block Corporation Office Address 463. NY-10018.S. 12th Floor. NY-10018.S.A 388. Canada. Charming Shoppers Inc. 4b4. 12. 5.7. 9. 13000 NW 42nd Avenue.List of Foreign Buyers S. Ontario. 1350 Broadway# 800 New York 671. NY 10018 275 Hartz Way. NY-10018.A 134 west. NJ. 901 South main streets.L Name of the organization 1. Secaucas. 13.07094. New York. New Jersey.L. Dino Dimilano corp. Block Corporation. 29th Street. In Private inc Jerry Leigh(spring 2000) 64 . Hong Kong. New York. Dickies Canada Co. Edison. 7th Avenue New York.S.
One price clothing stores.Y 40222 112 West 34th Street. New York. Krazy Kat Sportswear L.A 350 Fifth avenue room 1501.A U. 18. HWY. 24. NY-10118 U. Broadway. Fine& Sons MFG. AS Mindial Services(Hong Kong) Ltd. 1875.U. Broadway. Jerry Leigh Knit Jordache Ltd. 25. NY-10001 1412. Inc. M.A 1407. 20. . Broad way(2nd floor) .U.S. U. 13071 E. U.S. 49544. Must Garment Crop.16.A 2929 Walker NW Grand Rapids. 31. mersin free zone. Oved apparel crop. 151-153 Hoi Bun Road. 20/F. Commerce park.A 9300 Shelbyville Road. 22. Sc-29334.S. Mamiye Brothers Inc. East Kowloon. Vc Tic.Ltd. 28. 23. U.S.S.S. New York. 21. City of Industry CA 31746 U. Kwun tang. 19.L. 29. Kowloon.A Iadasi. Joy Thai(BD) Ltd. Oxford Slacks Public Clothing Company Pery Ellis international Primark 65 angles.A 275. 26. Ste 401 Louisville. 35. dun can sc29334. Germany.k.S. Hatz way. 33.S. K. Land N Sea Inc. New York. CA 90023.A 31 west 34th street. Kwong Sang Hong Centre. 17. D-40235 Düsseldorf.C La sha sportswear inc. NY-10120 U. 27. New York.(3rd Floor). U. Temple Avenue. U. New York. H. Co.A 1114 AV of Americans New York. Louisiana 71417 U.S. Mem Tekstil San.S. 30. NY-10001.S. Kikomo Ltd. 34. NY-10001. Michigan.A Highway& east Colfax. mersinTurkey. 100 Granville Road.A 100 Triangle blvd Carlstadt NJ 07072. Inc. Kellwood Co.A. East main state. 143 west 29th street 1375. Secaucus. Tawil associates inc. Hong Kong. 32. Tsimshaysui.S.
L.S. NC-27401. Williams bay trading Co. U. A. Tampa. water avenue.L. 7th avenue.A 463.S.S.U. U. 1955 Norwood Court.A. b5-162A.36. NC-27401. 43.L. 42. 4902 W. 1940 Argentina road. Wall-mart Germany GMBH and Co KG. 48. Bentonville Arakansas-72716.S. NY-10118.S. Racine. Wall-mart Stories Inc. Fl 33634-1302. 37. Mississauga. Haffman. 8Th Floor.C Tropical Sportswear inc.A New York. NY-10018 4902W. epicdesignersltd. 49. Waters avenue. Ontario Lsn 1P9 Canada. 40.S. 47. U. Tropical sports wear corp. U. Roytex Inc.S. 335 Church Court Greensboro. 46. VF Jeans wear Limited partnership VF Jeans wear Ltd.A 4902 W. U.A Source: www. Nash International group Ltd.com 66 . 44.S. 39. Tampa.A Wrangler division.A Beverly Road. tamp FL 33634-1302.C NY-100018.A. wrangler division.S.13087 East temple Avenue. New York. Watson avenue. U. Silenzio sports wear Inc.S.(VFFo) Vintage blue Tropical Sports Wear Corp. 38. Sears Roebuck acceptance corp. U.A 42w. Supreme international L.A 335 church cort. Greensboro. Fricorich-engles-allec28. estates. Wisconsin-53403.O Box#116. U. 41. FL33634-1302. CA-91746. P. 89 Street. New York NYU. 42103 wuppertal Germany. 45.
838 56.333 20. (BD) Standard Budget: (Monthly) S/L.000 1. A/C Payee Cheque A/C Payee Cheque A/C Payee Cheque Cash/A/C Payee Cheque A/C Payee Cheque Based on actual Based on actual Based on actual Based on actual Based on actual 55.284 A/C Payee Cheque A/C Payee Cheque A/C Payee Cheque Based on Consumption Based on Consumption Based on Consumption 41.Office Air ConditionersOffice Office.95.500 67 .Calculation of Budget 2006-2007 Epic Designers Ltd.500 24.000 69. Particulars.000 9.620 8.953 C.72. Salary& Allowances Salaries(Local) Salaries(Expatriates) Overtime Director’s Remuneration Sub-Total Printing& Stationery Stationery-Office Printing Charges Photocopy/ printerTonner& Ribbon for Office. Sub-Total Repairs& Maintenance Vehicle.500 32. Mode of Payment Standard Budget Estimated based on On actual salary On actual salary Assumed Standard Budget A.Maintenance Plants Rent Cash/Bank Cash Cash A/C Payee Cheque 16. B.950 20.946 15.Equipment Office.19.
000 32.500 2.000 G.500 7. N. R.37.A/ 120Kgs to HKG monthly Average on 12 months Monthly 2 trips Average on actual Custom Actual average Actual average Actual average 2.D.68.500 2. O. P. Sub-Total Rent Staff House Office Corporate Residence Sub-Total Security Expenses Security Expenses Electricity/ Gas/ Water House Office Corporate office/ Residence Sub.925 12.Total Consultancy Fees 1.700 3. M.000 .950 3.000 35. A/C Payee Cheque Petrol bills.942 12.925 1.000 22.214.171.1244 A/C Payee Cheque Based on actual 47.000 Quarterly Actual Average on 12 months Average on 12 months On 320 Kgs to U. I.764 52.816 25.75.000 97.Office& Cash Corporate Telephone Charges A/C Payee Cheque Courier Charges A/C Payee Cheque Bank Charges Advertisements Vehicle-Insurance/ Fitness Domestic Travels Visa Expenses/ Fees Capital Expenses Customs Clearance C&F Charges Bank A/C Payee Cheque Cash/A/C Payee Cheque Cash Cash/A/C Payee Cheque A/C Payee Cheque Cash A/C Payee 68 K.000 89. J.600 41.000 5.25.000 50. Q. H.10.76. F. 60. E. L.S.
1. Office Expenses Cash/A/C Payee Cheque Revolutionaries Cash Exp.000 81.G.486 Source: The account section of Epic Designers Ltd. Trims Sample/ Cad Room expenses Daily Expenses Traveling Expenses(Official) Traveling Expenses(Annual Leaves) Ctg.000 61.630 50. V. 69 . T.41.S A/C Payee Cheque Total: Cheque A/C Payee Cheque Cash/ A/C Payee Cheque Cash/ A/C Payee Cheque A/C Payee Cheque A/C Payee Cheque Actual average Actual average Actual average Actual average Actual average Actual average Actual average Actual average 1.742 20.000 20. W X. Z.000 1.80 75.29.S. U.500 1.67. (Delhi) S.50.
4. 3. 5. Com. 2. 6.W epic designers Ltd. Name of the reference Principles of Marketing Marketing Management Marketing Research W. 5th Edition Author Philip Kotler Philip Kotler Noresh K. No.W. 7.Reference SL. 1. Malhotra Authorized by the company Authorized by the Teacher Published by the company Garments Association 70 . Journals of Business Studies The different periods of lip-lets of Epic Bangladesh Garments Guide-2005.
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