Measure Your Entrepreneurial Instinct

Mary Frakes and Thomas Harrison, 08.03.10, 06:00 PM EDT

Our personality quiz determines whether you should work for the man or start raising capital. Take it now.

Thomas Harrison

Mary Frakes Do you have entrepreneurial DNA? Get ready to find out. This 31-question quiz--adapted from the Entrepreneurial Personality Quiz in Instinct: Tapping Your Entrepreneurial DNA to Achieve Your Business Goals, by Thomas L. Harrison--is based on the widely used, five-factor model of personality identified in 1985 by Paul Costa Jr. and Robert McCrae of the National Institute on Aging. The five factors underpinning the model are Openness to Experience, Conscientiousness, Extroversion, Agreeableness, and Neuroticism--which combine to form the catchy acronym OCEAN. Note: Take the quiz before continuing to read about the methodology behind it. You'll give yourself the best chance of answering the questions honestly, rather than trying to select the ones that yield the result you might want to hear. Entrepreneurship is hard enough--if you're fundamentally not suited to it, you'll want to know. The quiz is not intended as a medical diagnostic tool or a substitute for medical advice. You must answer all 31 questions to get a meaningful assessment. Click here to take the quiz.

a must-have quality for any entrepreneur. try new things and have many interests. It can be valuable when having to enforce regulations or to pursue well-defined. Real-Time Quotes 02/01/2013 12:56PM ET • • • OMC $54. If you're not all that conscientious. and you may have a high desire for achievement and recognition. aware of your own emotions and open to reexamining ideas and beliefs. If you're open to experience. (The term of art here is "seeing around corners.) The questions present hypothetical situations drawn from Harrison's interviews with hundreds of successful entrepreneurs.77% Get Quote BATS Real-Time Market Data by Xignite Certain questions receive more weight than others--such as questions related to the ability to take action. That's why it's important to answer all 31 questions to truly see where you fall on the overall entrepreneurial continuum. sometimes without thinking things through. you may even be a perfectionist and a workaholic. Conscientiousness This aspect gets at your ability to plan to achieve goals and restrain impulses. the concrete. you probably tend to focus on the here and now. If you're not. you are intellectually curious. Rather. the norm.The quiz assesses each of the five personality factors by examining six secondary traits that comprise each factor. Each answer says something about your entrepreneurial bent. persistent. though. You are more comfortable with tradition. specific goals. Generally.70 0. Your obligations to others are important to you. and tend to act and/or think in an organized. such as a new-product launch. (See explanations of each factor below. routine and the familiar than with questioning the status quo. though some answers yield a neutral result (suggesting someone neither more nor less entrepreneurial in nature). or even certain bunches of them. You often get impatient with things you perceive to have little usefulness or connection with the real world. You may dislike ambiguity and prefer having a few welldefined interests. you tend to think creatively. it's the combination of traits--and how well they are managed--that is critical to entrepreneurial success. tells the whole story. People may see . methodical way. No one question. Being highly conscientious means you probably have a sense of your own ability to get things accomplished and control your destiny. you probably tend to act on impulse. You probably are considered dependable. Many entrepreneurs exhibit a high degree of openness.") Having a low degree of openness isn't all bad. Here is more information on each of the five factors: Openness to Experience This aspect of personality measures how receptive you are to new experiences and ideas. which can help them recognize new opportunities and alternative ways of doing things. prudent.

and are seen as worriers. Click here to take the quiz. Entrepreneurs low on conscientiousness will need to improve their planning--or find the right partners to keep everything on track. hurt or simply be irrelevant. And each one. Agreeableness The ability and desire to cooperate with other people. You may also be easily distracted by a new or different goal. Extroversion This factor deals with how comfortable you feel actively seeking out and connecting with others. When you do socialize. and probably like to dominate any situation you're in. Understand that none of these traits is an unmixed blessing. The highly conscientious should try to avoid being so inflexible and rule-bound that they are unable to respond to rapidly changing circumstances." You also enjoy being busy and feel restless if you're not. establish harmonious relationships and get along well with others is linked to entrepreneurial success. In general. Neuroticism This one's a biggie. you have the gift of gab. energetic and high-spirited---the "life of the party. This does not mean you dislike people or are antisocial. you probably prefer smaller groups. anger or hostility. You may have long-term goals but be relaxed or indifferent about pursuing as spontaneous. Highly neurotic people have strong emotional reactions to problems and take a long time to get over bad moods. scattered and unreliable. Depending on the situation. you simply don't need as much stimulation and excitement. Neuroticism measures how strongly and negatively you react to the stresses of life. anxious. If you're an extreme extrovert. and free-spirited. but being too agreeable can prevent an entrepreneur from defying popular opinion enough to pursue a vision or make tough decisions that may involve confrontation or conflict. For instance. can become a problem. Agreeable types might attract plenty of customers and partners . You are assertive. and are less likely to seek it out (though you may enjoy it if someone else initiates it). but they don't tend to be overwhelmed if they occasionally feel depressed. Such equanimity gives them an advantage as entrepreneurs because they tend not to let snags get them down. If you're low on extroversion you're probably somewhat low-key and quiet. They often feel anxious or depressed. each can help. flexible. taken to an extreme. they may also see you as inconsistent. Those low on extroversion should be mindful that their reserve may be misinterpreted as unfriendliness or arrogance. or angry. being very open but not conscientious could mean that you have a tendency to leave a lot of things unfinished---a handicap for anyone looking to get a business off the ground and make it thrive. or procrastinate about the steps necessary to achieve it. Extroversion is an obvious asset for entrepreneurs constantly stumping for capital or customers. you probably think of yourself as a pretty happy person much of the time. People with these qualities are typically well-liked (good news when tackling any endeavor that requires the help of other people). You tend to prefer excitement and stimulation to peace and quiet. Those at the other end may not always be happy or cheerful. but in a nuanced sort of way.

and perhaps even join in the conversation? Find another conversation. and information.instinctdna. Which do you find more enjoyable? Dealing with real-life. When you hit an obstacle in reaching a goal. you can't be bothered with all that irrelevant debating. with 5. Good luck! Click here to take the quiz. Which statement is most true of you? I am very aware of how my behavior and decisions are influenced by what I feel. Stay Motivated. He holds an advanced degree in cell biology and physiology. Imagining new products that don't yet exist and daydream about how you might be able to develop them.000 clients and annual revenue of nearly $5 billion. besides. OPENNESS . Mary H. which would you tend to do? Find yourself interested in hearing various ideas and to be hamstrung by their inability to trust their own decision-making instincts. go to www. 3. remember to answer all the questions and answer them honestly. Take the quiz---and again. a unit of Omnicom Group ( OMC . The trick here: getting the most out of the entrepreneurial aspects of your personality while taking steps (within or without) to shore up the weaknesses. Which concept appeals to you most? "Think different" "A tradition of excellence" CONSTIETIOUSNESS . Harrison is chairman and chief executive officer of Diversified Agency Services. You also can see how your responses stack up with serial entrepreneurs featured in Forbes. such as closing deals. but if you never feel anxiety. whether in the arts or nature. When a conversation at a business gathering turns to abstract ideas such as philosophy or a discussion of aesthetics. Prior to DAS. Harrison co-founded an advertising agency. I'll get there. 6. 2.people ). For more. and Nourish Your Soul. I relate more to people. Neuroticism may sound . people may doubt your commitment and enthusiasm. 4. anger or depression." "Maybe there's another way to reach my goal. I make sure I keep my emotions from affecting my business decisions. concrete situations. Which description best fits you? I'm not terribly absorbed by natural or artistic beauty. Thomas L. I've done it before. I respond powerfully to beauty and often find it in things others don't. winning new clients and reviewing data. things. which are you more likely to say to yourself? "If I just stick to my game plan and persevere. Frakes is a former assistant vice president at Fidelity Investments and author of MindWalks: 100 Easy Ways to Relieve Stress. It all starts with understanding your personality. I'd rather try something new anyway"? 5.

just not now. Which statement best describes what you do when faced with a task you dislike? "The sooner I get this out of the way. I agree. Which statement has been more applicable to your career? "If I can believe it. When you use your intuition in making a decision.7. 17. be fine. maybe even sorry to leave the party. how do you react? I try to take charge and focus the discussion." "I'll either find a way to keep my promise eventually or make it up to him somehow. how are you more likely to feel? Secretly resent helping because "He should be able to handle his own problems. Be straightforward about why you have to cancel. Relaxing. What you accomplish in your life defines who you are. EXTROVERSION 13. When colleagues come to you with a problem not of their own making. doing. Start work only after all contracts have been finalized and signed? 20. A Ferrari Modena. which are you more apt to do? Wait for them to indicate an interest in getting together. If you were a car. If you had to organize your own daily schedule and calendar. If you had to reschedule a client meeting because something more important came up. which are you more likely to feel? Energized. racing from Paris to Dakar. After you've been to a party with a lot of other people. we're good friends. 18. If you're forced to break a promise to your best friend. When working with a new client. which would you prefer to be? A classic Bugatti. I can achieve it. I disagree. Tired and ready for some quiet time alone? 15." "I know I've got to do it sometime -. how would you prefer to spend most of your time? Going. 16. which would you be more likely to do? Go ahead and get started on the work based on a handshake." "The only believable victories are probably the temporary and partial ones. Do people often comment on your ability to create an atmosphere of joy and cheerfulness? Yes No AGREEABLENESS 9. which would you be more likely to say to yourself? "Well. which do you typically do? Rely on your initial gut reaction. Consult your intuition only after you've spent some time thinking through all the issues first. 21. which usually proves to be the right one anyway. the sooner I won't have to think about it anymore. and seeing as much as possible." . you're highly organized about most things. you would miss or be late for a lot of meetings. When a meeting you're involved in but not responsible for seems to be drifting and ineffective. Invite them over to your house for a social engagement. which would you be more likely to do? Give the client a flattering reason. 9. 14. reading." 8. and kicking back. he'll understand. 11. On vacation. carefully tended and pampered by your owner. even if it's only partly true. I wait to see if the discussion becomes more productive and something valuable will emerge. When you meet someone whose company you enjoy." 10." 12.

even if it means some serious confrontation. Have you ever started your own business? Yes. how would you handle it? Fight for your idea. 31. When it comes to having "the blues. 29. 23. When you make a decision. Glad you aren't going to do business with a dishonest client. When you're under stress. 26. and conscious that others watch and evaluate you constantly. If you see something you love but can't afford. which are you more likely to do? Resist the craving until you're sure the purchase won't affect your other financial plans and dreams. Go ahead and get it. Shake them off easily when they happen. which would best describe your mental attitude? Critical of the person's lack of preparation.Happy to do what you can to help because "We've all been there." which do you tend to do? Lose energy. 27. and a little luck. You've worked harder and smarter than a lot of other people. how would you be more likely to feel? Angry and resentful that the bidding was unfair. When you watch a presenter stumble through harsh questioning from an audience. which do you tend to do? Worry a lot about the worst-case scenario so you'll be prepared if it happens. No. When you're in social situations. You feel a weird sort of clarity and resolve. and worry afterwards about the consequences. 28. and have trouble getting yourself motivated again. you're not generally worried about the impression you make on others. 24. confusion and helplessness. Sympathetic for the person's discomfort NEUROTICISM 25. . you'll figure out later how you'll pay for it. When you've been successful at something." 22. get discouraged. which isn't often. Quietly point out the problems but agree in advance that you'll do whatever everyone else wants. you feel it's been mostly because You've had a lot of help from others. If you lost a competitive bid and found out that the client had given the winner inside information that wasn't available to you. Very aware of what other people think about you. how do you react? You battle to fight off feelings of panic. pressure often brings out the best in you. great opportunities. Make it quickly and move on. If a group of your colleagues insisted on pursuing a plan you absolutely knew would create problems for your company. 30. you are Rarely nervous.

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