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Armin van Buuren vs David Guetta
Website performance over 90 days
A duel between the 2012 and 2011 No.1 DJ of the World
(c) 2013 DDMCA/Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

About this report
KPI’s (Key Performance Indicators) are commonly used by an organization to evaluate its success or the success of a particular activity in which it is engaged. Sometimes success is defined in terms of making progress toward strategic goals, but often, success is simply the repeated achievement of some level of operational goal (for example, zero defects, 10/10 customer satisfaction, etc.). Accordingly, choosing the right KPI’s is reliant upon having a good understanding of what is important. ‘What is important’ often depends on measuring which performance – the KPI’s useful to finance will be quite different to the KPI’s assigned to sales, for example. Because of the need to develop a good understanding of what is important, performance indicator selection is often closely associated with the use of various techniques to assess the present state of the business, and its key activities. These assessments often lead to the identification of potential improvements and as a consequence, performance indicators are routinely associated with ‘performance improvement’ initiatives. To understand your website performance better DDMCA advices to define KPI’s. In this report you will find the website of the 2012 No.1 DJ of the World Armin van Buuren compared to the website of the 2011 No.1 DJ of the World David Guetta over the last 90 days with the help of Sitebeam.
20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca.com

doeland@ddmca.com .Overall score card Armin van Buuren Summary Summary David Guetta Winner 20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.

com .Site ranking Armin van Buuren David Guetta 20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca.

this is essentially an answer to ‘how good is this website’. Similarly. At a glance. Note this is not the average of the other Summary Scores. Although you should always inspect individual tests to gain a full picture. it is fair to say one is better than the other. 20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.com .Overall Summary What does it summarise? An overall summary score for the website.doeland@ddmca. if you have 10 websites. Why is it important? It is often useful to have an at-a-glance metric which rates the overall quality of a website as a single number. as it includes some additional factors not covered by them. if one site scores 3/10 and another 9/10. sorting them by Overall Score and focusing on the bottom 3 first might be a good way of prioritising the most significant changes.

com .doeland@ddmca.20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.

com .20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca.

• Accessible websites are usually easier to use for everyone. long sightedness or blindness). regardless of disability or access platform. This includes people with visual impairment (e.Accessibility Summary What does it summarise? How accessible the website is to people.com . Even from an entirely ‘selfish’ perspective. 20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis. • The principles behind Accessible websites are extremely similar to those for good SEO and tend to ensure greater compatibility with web browsers. particularly future ones. Why is it important? • Accessible websites can be used by more people. You’ll be helping improve the quality of life for disabled users by allowing them to access your information along with everyone else. • It’s the right thing to do. inaccessible websites turn away potential business.doeland@ddmca. • In some countries a certain level of Accessibility is a legal requirement. particularly those with disabilities or non-standard browsers (such as mobile phones). Failure to make a website sufficiently accessible is considered discrimination against people with disabilities. colour blindness.g. learning difficulties and an inability to use a mouse or keyboard.

doeland@ddmca.com .20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.

Content Summary What does it summarise? The quality of content in a website. Good content is invaluable for an effective and successful website. ideally everything this tests for can be handled by dedicated content developers. This test aims to look at the aspects of the site affected most by content contributors. 20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca. it is possible to have a technically great website with poor content and vice versa. up-to-date text.com . if the website makes proper use of a Content Management System they should not. This includes the use of well written. Although some of these areas may require technical expertise to implement. In particular. as opposed to those typically handled by technical developers. meta data and imagery. Why is it important? Typically content is handled by separate developers to the other Summary Scores.

20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.com .doeland@ddmca.

this summary score looks at whether the content of the website is optimised for your chosen keywords. In particular. this includes a focus on Search Engine Optimisation (SEO) and social marketing. and what technical aspects have been addressed. Sitebeam can help ensure your fundamentals are in place.com . Why is it important? • Improving your Internet Marketing can result in more quality traffic from search engines. how popular. how it is linked to on Twitter. with constant innovation and improvements to best practice. suggest improvements and track your progress.doeland@ddmca. well linked to and highly ranked the website is. 20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis. Among other things. and more business for your site. • Effective Internet Marketing is a highly competitive industry.Marketing Summary What does it summarise? How well marketed this website is online.

com .20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca.

20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca.com .

particularly new websites that are being approved for launch. This score provides an at-a-glance indication of any technical concerns. Is it built in a way that makes it easier or harder to maintain? Does it follow appropriate technical standards like W3C? Why is it important? This test is useful to evaluate the quality of the website. particularly to evaluate whether something has been built ‘well’.doeland@ddmca. many users may never ever see it. but still highly important. This covers aspects of a website that are often not visible to non-technical users. and can also be used by technical staff to assert the quality of their own work.com . is the website spiderable? If not. 20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis. Too often websites are judged superficially by just their appearance. For example.Technical Summary What does it summarise? The technical quality of the website: how well it is built and maintained from a technical standpoint.

com .20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca.

doeland@ddmca.com .20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.

20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.com .doeland@ddmca.

Note DDMCA is currently working to refine it’s reports based on data from the web and social media channels. income. commercial opportunities or goodwill. business. transmitted. contracts.com 20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis. including without limitation loss of or damage to profits.doeland@ddmca.com Since this report is just an example DDMCA will not be liable in respect of any business losses. published or broadcast without the prior written permission of DDMCA the owner of the issued content. revenue. a footballer or an athlete? Feel free to contact denis.doeland@ddmca. analyse or compare a brand. This report is issued under Dutch copyright law and may not be reproduced. Need a full website report? An offer for a full complete report for your brand can be required via denis.com . Questions how to monitor. copyright or other notice from copies of the content without prior written permission. distributed.doeland@ddmca. You may not alter or remove any trademark. displayed.

.Questions.com . remarks or ..doeland@ddmca.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com L: linkedin.com 20th of February 2013 (c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis. Denis Doeland Management..com W: ddmca. Consultancy & Advies P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.