Sony Vs Samsung The Inside Story of The Electronics Giants' Battle For Global Supremacy

2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
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Copyiight2008byJohnWiley&Sons(Asia)Pte.Ltd.
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Sony vs Samsung; The Inside Story of the Electronics Giants'
Battle For Global Supremacy
"Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and
identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to (More) "Sony vs. Samsung is business history at its best! It
explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and
Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it
emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This
book is a must-read for any senior executive."Constantinos Markides, Robert P. Bauman Professor of Strategic Leadership and Chairman,
Strategy Department, London Business School"Sea-Jin Chang has produced that rarity in a business book--one that is as valuable to
practicing managers as it is insightful to academic researchers. In this fascinating comparison of two modern global giants, he applies his high
resolution research microscope to their changing fortunes by dissecting their contrasting strategies, and providing interesting insights into their
divergent organizational processes and management practices. This is a very valuable contribution to the international business literature. It will
end up in as many corporate boardrooms as faculty seminars."Christopher A. Bartlett, Thomas D. Casserly Professor Emeritus, Harvard
Business School"Sea-Jin Chang has written a fascinating comparison of Sony and Samsung that will be valuable to anyone interested in
strategy, organizations or international business. The interwoven and very detailed case studies of two very different companies in overlapping
industries illuminate problems such as adaptation to technological change (analog to digital), organizational flexibility and globalization. His
attempt to analyze both strategic development and implementation is successful and very useful. Both academics and practitioners will learn a
lot from this book."Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of
Pennsylvania"Refreshingly original and entertaining, this book analyzes major strategic decisions of Samsung and Sony and highlights
organizational processes and top management leadership that have shaped their performances. This is a must-read for all executives who want
to understand the strengths and weaknesses of Asian competitors. It also provides penetrating insights to other Asian companies with global
ambitions."Myoung Woo Lee, President and CEO, iriver (Less)
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Published by
Wiley
Follow
Sections
Relying on Internal Research and Development
A Wide Range of Products
Obsession with Its Own Standards
Te Late-Starter, Samsung Electronics
Relying on Borrowed Technologies
Success in the DRAM Business
Production Process Technology
Focus on Technologies with Clear Trajectories
Digital Dream Kids and the Digital Sashimi Shop
Digital Revolution
Shifs in Competitive Advantages
Two Diferent Approaches
Sonys Digital Dream Kids
Ideis Network Strategy
Flat Panel Displays: Investment Decision
Confusions around Digital Music Players
Te Heterogeneous PlayStation Business
Samsung Electronics Digital Sashimi Shop
Daring Investment, High-Speed Battle
Vertical Integration
Apples iPod
New Kids on the Block
Sonys Marketing Strategy: Focusing on New Products
New Product Development and Brand
Product Design and Advertisement
Distribution and Price Policies
Marketing Strategy in Transition
Advertising and Brand Strategies
Distribution Channels and Pricing Strategies
New Product Development Strategy
Increasing Bargaining Power of Retailers
Consolidation of Distribution
Te Responses of Sony and Samsung Electronics
Samsungs New Management Movement
Wannabe Globals
Sonys Global Strategy
Global Localization Strategy
Losing Control over Overseas Subsidiaries
Excessive Investment in the Bubble Period
Samsungs Globalization Strategy
Electronics Complex and Regional HQ System
Problems of Excessive Localization
Return to a Global Organization
Problems with External Globalization
External Globalization
Securing Global Managers
Sonys Company Structure
Te Culture of Freedom and Openness
Te Introduction of a Company System
Changes in the Company Organization
Problem with Sonys Organizational Structure
Short-Term Performance and Legacy
Conficts among Companies
Separate Content Business
Absence of HQs Control Function
Corporate Culture of Samsung Electronics
GBM Structure
Ofce of Secretaries
Organizational Fatigue
From Founders to Professional Managers
Sonys CEO and Governing Structure
Founders and the Inner Circle
Idei and Board Reform
Problems with Sonys Governing Structure
Succession and Leadership
Internal Politics
Samsungs Powerful Owner-Centered Structure
Emperor Management
Te Problems with Samsungs Governing Structure
One-Man Decision-Making Structure
Sustainability of Family Control
Te Inner Circle within Samsung
Leadership of Professional Managers
The Future of Sony and Samsung Electronics
Superfcial Crisis and Internal Crisis
Te Internal Crisis of Samsung Electronics
Sonys Ordeals and Potentials
Lessons Learned by Sony and Samsung Electronics
Te Focusing Strategy of a Latecomer
Core Competences and the Competence Trap
Challenges in Becoming a Global Enterprise
Endnotes
Glossary
Index
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