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Galaxy Cleaning Service

Hard Work, Clean Job, Happy Customer

Table of Contents
1. Executive Summary ......................................................................................................................... 3 2. Company Description .......................................................................................................................... 3 2.1 Company History &Mission and Vision: ........................................................................................ 3 2.2 Product & Service.......................................................................................................................... 4 2.3 Legal Structure .............................................................................................................................. 4 2.4 Company Location and Facilities................................................................................................... 4 3. Industry Analysis ................................................................................................................................. 4 3.1 Industry Description ...................................................................................................................... 4 4. SWOT Analysis..................................................................................................................................... 5 5. Market Analysis ................................................................................................................................... 6 6. Market Segmentation ......................................................................................................................... 6 7. Competition ........................................................................................................................................ 7 8. Marketing Strategy: ............................................................................................................................ 8 8.1 Niche Marketing:........................................................................................................................... 8 8.2 Onsite demonstration: .................................................................................................................. 8 8.3 Recommendation from client: ...................................................................................................... 8 8.4 Anytime service promise: ............................................................................................................. 9 8.5 Advertisement: ............................................................................................................................. 9 9. Management & Organization ............................................................................................................. 9 10. Operational plan: .............................................................................................................................. 9 10.1Methods of service Delivery: ....................................................................................................... 9 10.2 Employees: ................................................................................................................................ 10 10.3 Sales Forecast:........................................................................................................................... 10 10.4Equipment & Technology: ......................................................................................................... 10 11. Financials Plan ................................................................................................................................. 10 11.1 Fixed and Variable Cost............................................................................................................. 10 11.2 Break-even Analysis: ................................................................................................................. 11 11.3 Cash Flow: ................................................................................................................................. 12 12. References: ..................................................................................................................................... 13

1. Executive Summary
Galaxy Cleaning Service is commercial and industrials hardware quality and friendly cleaning company. Service is viable 24/7 regular cleaning and one of cleaning. Before and after builders cleaning, rough clean a final clean or a touch-up cleaning with professional well train employers and equipments. Galaxy Cleaning service is entrepreneur business with Hamza Targan as the sole owner with four employees. Target customers are base in Croydon area and potential future target is London area. Galaxy Cleaning Service plans to provide quality and professional service for commercial businesses for bridges, skyscrapers, factories, council buildings, shopping Centres and airports. Service will include cleaning heavy wall and working equipment dusting, Sweeping and vacuuming of all floors and window sills, remove cut outs, boxes, screws, nails, paper and pallets from constrictions area as well as constriction floors also chemical cleaning with heavy steam pressure machine. Our well trained employees are professional on their own fields providing best service and using the latest equipment providing outstanding results. Galaxy cleaning will provide adequate pay and additional employee benefits. Galaxy cleaning service will charge out clients according to the area size. We could offer cleaning services to small, mid-size or large contraction area. Galaxy cleaning Services offer one of, regular, fortnight cleaning at time suits to the client. On one of cleaning when team will be working, after completing the job, the team will be monitored on quality of service by the owner. Our slogan is if you liked our service tell others if not tell us. We are seeking the best way to build an excellent reputation and strong relation relationship between us and our customers so they could recommend us with no doubt. There are no companies that fully control this industry. There are large companies throughout, but small businesses take more than 85% of industry sales. Competition is one of the certain growths for increased in the industry but, Galaxy Cleaning Service will ensure complete professionalism, good work and quality to satisfy our customers. This commercial business plan will help the owner to navigate the business.

2. Company Description
2.1 Company History &Mission and Vision:
Galaxy Cleaning Service is entrepreneur running business based on Croydon area. Our mission is to provide affordable, reliable and dependable services while maintaining our customers expectations and to provide a safe and healthy atmosphere for our employees and clients, while maintaining the worlds ecology through responsible selection and trained use of environmentally friendly products. We know that customers needs are different and this is the key factor that made us to implement a system to be able to provide a professional and quality commercial site cleaning at a fair price to suite all budgets. Our vision is maintaining friendly and creative work environment, which respects diversity, new ideas hard work, and unity.

2.2 Product & Service


Galaxy Cleaning Service is using one of the latest cleaning technology commercials-industrial cleaning by Pressure- Washing, Hydro-Blasting and UHP-Jetting. Clean construction job site areas are safer for workers, and make construction projects more efficient. Surfaces need to be clean in order to install cubicles, doors, windows, flooring or wall coverings. Our trained employees are professional using the latest equipment providing extraordinary results. Galaxy Cleaning Service will provide: Removing tape, stickers, and packaging covering Window and glass cleaning Removal of extra dry wall, wood, metal, and other junk Dust, ceiling, debris removal from walls, pipes, light fixtures etc. Remove cut outs, boxes, screws, nails, paper and pallets from contraction area Clean up after plumbers and electricians finish Sweep entire interior and exterior of unit Wash interior and exterior window glass Remove all trash and debris to dumpster or other designated space

Each construction cleaning job is different. We can handle any size job, from small residential contraction clean up to larger commercials projects. We are helping our customers simplify their lives by get rid of their junk with professional team work. We strive to provide each customer with the satisfaction that comes from eliminating the unnecessary for their life. We provide every customer with exceptional customer service. Our service will be available 24/7 all around the year including Bank Holidays and will be determined to our customer requirements. Galaxy Cleaning Services responsibility is high quality work and friendly customer service also Galaxy Cleaning Service will have fully insured with one of the best constriction insurance company for any damaged and Health and safety.

2.3 Legal Structure


Galaxy Cleaning Service will be sole proprietorship, own by Hamza Targan.

2.4 Company Location and Facilities


Galaxy Cleaning Services office is located in the Croydon industrials units 8. Initially the office will be located there and when the business will grow we will rent an office in a building so we could have more room as storage for equipment and cleaning supplies. Also space will be needed for meeting with employees and customers to show professionalism to current and potential customers.

3. Industry Analysis
3.1 Industry Description
We have made many research for national market and found the following results: 91.1% of companies would like to have their trash bin within less than a one hour cleaning. 98.2% of company owners want a cleaning solution that removes stains during cleaning.

94.5% of company owners want a toll-free number to answer technical questions about cleaning and spotting. 78.2% of companies would like to use sole traders for their constriction cleaning. 9.1% of company owners would like to have contracted companies for their junk cleaning. According to the Cleaning Industry national Training Organisation (CINTO) the UK cleaning industry is worth somewhere in the region of 11bn and employs approximately 895.000 people Cleaning market growing from 4.5bn in 2000 to around 7bn in 2008. The industry is traditionally dominated by small organisations with 75% of all UK cleaning staff working within companies with no more than nine employees, with a third of all companies being sole trader operated. According to CINTO, the industry is generally immune to economic downturns due to the high demand and necessity of the service. In summary, the general industry analysis shows that domestic and commercial cleaning services are on the increase and will continue to increase. According to our market research, there is a need for our service and products in Croydon and the region area because we could provide our customer quality, reliable and totally trustworthy, friendly cleaning service. A commercial cleaning business is a one of the favourite entrepreneur choice of starting a new business for sole traders. In theory all you need for construction cleaning service is products and trustworthy handy men. The reality is more complicated. Cleaning businesses cover everything from one cleaner with a few domestic residences to maintain each week, to an enormous commercial business cleaning with well trained staff. The cleaning industry has grown 9% to 17% annually since 2004 and expected growth of 30% over the next five years. We believe that one of the biggest problems of this kind of industry is stuff turnover. Employees are the vital thread between the company and the customer with providing a professional and quality service. However Galaxy Cleaning Service will provide our employees good and adequate salary, additional employee benefit and bonuses, so we will be able to keep our experienced staff to provide the highest quality and friendly customer service.

4. SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities facing Galaxy Cleaning Service: Strengths Weaknesses Dedicated employees. High costs Discount for our customers. Labour-intensive industry. Commitment to quality service. New position in the market. An enthusiastic company with a strong, Inherent time lag when building infectious leader. goodwill and trust. A well designed training program to The difficulty of establishing brand

share and capture intellectual capital for the organization.

equity as a start-up company.

Opportunities Threats A business model that is easily scalable. New entrants Full Equipments and new technology Changes in consumer preferences A large percentage of the market that is Employee turnover. unaware of Galaxy cleanings The entrance of a serious competitor. New market with a lot of new opportunities. Shifts in consumer consumption habits that are moving toward increased utilization of cleaning services.

5. Market Analysis
The UK Construction Cleaning market was estimated to be worth some 4.6 billion in 2009, reflecting a decline in market value since 2008. At present, market value is estimated to be back to levels previously experienced in 2004, reflecting the severity of the recent downturn. However, given the likelihood of a return to growth in terms of overall GDP output in 2010, the forecast are for a return to value growth for the contract cleaning market next year in current price terms. Average sales in the industry are now reflecting a contraction of more than 17% since 2004. Many of the leading contract cleaners are currently following a strategy of cost saving and streamlining at present. With cost saving initiatives being a key characteristic of the industry at present, suppliers of equipment to contract cleaners are likely to remain under pressure for some time to come. The need to identify key growth sector is therefore increasingly important for cleaning equipment suppliers in order to grow sales to the contract cleaning market. Galaxy Cleaning Service is mainly working on Croydon area, our potential target area locating around Croydon with south east London area. This is easy achievable for the new entrants but the reality is different. What make us differ from our competitors is that we rely on hardworking, listening to our customers and satisfying their needs. We are planning to achieve this quality, trustworthy and honest friendly service. Galaxy Cleaning Service will be targeting Domestic house cleaning for 24/7 Residential flats cleaning contracts Subcontractors companies for commercial cleaning

6. Market Segmentation
Commercial cleaning is a very fragmented industry with no one company owning more than 6% of any given market. Franchise cleaning companies account for 10% of the total market while

conventional and private companies account for 90%. Although there is a massive demand for efficient, dependable cleaning service, traditional and conventional cleaning companies experience the largest turnover, losing up to 55% of their cleaning contracts annually due to lack of quality service and non-performance. This large turnover offers a tremendous opportunity for growth in the franchise segment of the industry.

The diagram indicates how the market demands are and how they can be seen as the segments.

7. Competition
Our main competitors are companies who established before us and they own a big share of the market. There are well established companies which are

Chart Title
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% AA CLEANING CSG CLEANING MyCleaningDirect CLEANERS CROYDON OTHERS

There are lots of competitors in the cleaning service business; high demand will be the best way to explanation for this competition. The potential customers want high standards and extremely good rates and this is the main key to get success for commercials cleaning service business. Cleaning

service customers would ask quality and not everyone in the cleaning service space offers quality. We can use Servqual Questionnaire forms to find out how costumers are truly happy with the service. Commercial cleaning services businesses showing successful increase in the recent years. It has benefited from corporate downsizing and increased reliance of business to provide cleaning service and customs. Sub-contracting private companies best option for many commercials cleaning businesses given the high income rate of employees. As we know there are no companies that really control this industry. There are big companies throughout but small businesses take more than 87% of industry sales. Growth in the industry will increase competition. It is obvious certain competition is ferocious within the industry but, Galaxy cleaning Services will ensure fully professionalism, good and quality to satisfy our customers.

8. Marketing Strategy:
Small companies face a lot of problems when it comes to implementing a good marketing strategy. This is mainly because of the fact that the bigger companies will have more experience and with the help of a good budget they can reach out to a large consumer base with the help of different marketing techniques.

8.1 Niche Marketing:


For small companies the way to success is by adopting the niche marketing techniques. The company has to understand the fact that the work force that they have is very less and may not be possible to give a service to every corner of the city. This means the Galaxy cleaning service has to focus on certain areas which are nearer to the base so that they can reach out to them as soon as there is a need. The company is located in Croydon and is focussing on the companies located in that area.

8.2 Onsite demonstration:


The main kind of marketing strategy that the company can adopt is to provide demonstration to other new companies to show what they are capable of doing. Galaxy cleaning service possess new technology when it comes to cleaning services, so they can go to new companies and show how well they can take care of any junk by showing a glimpse. Once the customers are happy with the way that the Galaxy cleaning service is performing they will be more than happy to hire them for their cleaning purposes. The advantage for the galaxy cleaning services is the fact that every company wants to make sure that there workplace is as clean as possible and they will be more than happy to spend money on this issue so providing an onsite demonstration will definitely help.

8.3 Recommendation from client:


This is very important factor for small company. The small companies cannot stand against bigger companies when it comes to development and implementation of the marketing strategy mainly because of the financial constraints. However the small companies can always make sure that they request the customers that they are serving to provide the recommendation to new companies. Generally companies will be having tie ups with other companies regarding variety issues and these

companies can ask the other company to try the services of Galaxy cleaning services and this would help their chances tremendously.

8.4 Anytime service promise:


The companies are busy during the week days and they would want to have the cleaning done during the week ends and most of the cleaning services do provide that service. However there are cases when the companies would want something to be cleaned at immediate notice. So the Galaxy cleaning services have to make promise that they can deliver a good cleaning service at any time, it may be even during the clients working hour. So they need to have the ability to work in the congested areas on any day that the clients ask them to do so.

8.5 Advertisement:
The companies most of the times do not bother to read the leaflets or posters. So the best form of advertisements will be to advertise online. This will help the chances of the galaxy cleaning services. Once the clients can get all the information along with the demonstrations online they will not even need an onsite demonstration and this will help the Galaxy cleaning services enormously. The advertisement through the search engines is the best options as most of the companies would have blocked the usage of the social networking sites to increases the performance of workers. Also by paying these search engines it can be made sure that the companies name stays on top of the search result which is very important as the potential customers will not have time to look into many pages to find the services.

9. Management & Organization


9.1 Management Responsibilities: Any company in business field will have two different types of employees; they are management and the workforce. The management is responsible to develop strategy and then plan things. The people under the workforce are the one who implement these strategies and make sure that the work is done according to the plan. The Galaxy cleaning services has only one person who looks after the management and hence all the job of advertising, booking and work plan needs to be developed by him. Hamza Targan who is the sole owner will make sure that he prepares the time chart and makes sure that the workers are doing their work at the specified place at the specified time. He has to make sure that the workers are maintaining strict time table and follow his guidelines as he would have planned the entire schedule for them. If Hamza Targan can find additional companies to use his companys service then he can look forward to adding more and more people to work for the company.

10. Operational plan:


10.1Methods of service Delivery: As of now the company has few employees and is
focussing primarily one part of the London. As the company starts to gain reputation they can look

to expand themselves by either starting a new branch in the other areas or by providing the franchise to other potential partners. The company can always make sure that their qualified worker be assigned with the new team to help them understand the work and implement it according to the way the company has been doing it for years. The company can make sure that it can strike a deal with the clients for one of cleaning. But it will be profitable if it can convince them to have regular cleaning may be once in a week, fortnight or once in a month and accordingly the rates can be changed.

10.2 Employees: The company has only few employees as of now and it may be enough
considering that they operate in only few areas. As the company gains more and more attention it will be helpful to hire more employees. The best idea would be to start branches in the local area so that the workers can reach the location within short span which is always needed in such type of work. Also this helps to expand the business.

10.3 Sales Forecast: When the company is launched initially it will not be able to make much
of a profit as the company will be inclined to advertise themselves and create a market for themselves. This means the company may have to bare the losses for the initial months. The company must still make use of the available workforce to advertise and promote their business. This may involve distributing the leaflets or brochure and so on. Also the workers may be used to provide onsite demonstrations. These onsite demonstrations will not be paid in most situations and hence it will be not providing any income to the company, however they have to make sure that they do this so that they can get more and more customers. Once the business enters into the second phase the company starts to provide services to the customers. At first it may be just one off service however if they can prove themselves they will be able to get a regular work with them and this can be continued with other companies. In the next phase the company will be able to make profit and can try to get back the invested money. The company would have invested on premises, machines and also to pay the salary to the workers. As the work increases they can recover this money that they spent at the beginning.

10.4Equipment & Technology: It is always important that the company has the best in line
equipment and technology. The clients will always look for a comprehensive and faster service and that is only possible if the company has the equipment to deal with their request. If the company fail to possess such equipment then they may not be having second chances from their clients. That will be disastrous for the company in this very competitive business field and hence it is very important to have a good equipment and technology.

11. Financials Plan


11.1 Fixed and Variable Cost: Fixed costs will be the ones that will be occurring to the
company and will not change. This involves paying the rent of the premises, paying the salary, paying the interest rates for the money borrowed etc. The variable costs would be the additional stuff like the charges that the company pays for the phone bills, travel expenses. The fixed cost will appear irrespective of amount of work the company does whereas the variable cost keeps changing every time depending on how much service they use to provide the necessary service to the clients.

11.2 Break-even Analysis: The break even analysis is to analyse if the company starts to
provide the service what should be the minimum amount they should charge per service so that they can clear all the bills, pay of rents, pay of salary to the workers and etc. without having to make profit or have a loss. So break-even analysis helps to understand how much the company must charge for its client to cover up all its expenses.

The main theory is even if company cannot make any profit it should never do a business at the rates which would make them lose the money.

11.3 Cash Flow: When the business operates, they will have assets which are very essential
however cash flow is even more important as it is very essential to perform the day to day running of the business. When the company provides the service to its clients it must make sure that it receives the payments at the regular intervals or it will not be able to perform the everyday operations.

12. References:
Building Construction Handbook, Authors Roy Chudley, Roger Greeno, Edition 8, llustrated, revised, Publisher Taylor & Francis Group, 2010. Commercial-Industrial Cleaning, by Pressure-Washing, Hydro-Blasting and UHP-Jetting, The Business Operating Model and How-To Manual for 450 Specific Applications, publisher Springer London, Publisher: Springer; 2012 edition (7 Jan 2012). THE BRITISH INSTITUTE OF CLEANING SCIENCE - CLEANING PROFICIENCY MANUAL, Cresta Booksellers Direct, 6th edition 2002, Liverpool Author - JKP Edwards. Industrial Cleaning Technology, B.J. Harrington (Author) Springer London, Limited, 2001. How to Write a Business Plan Kogan Page Ltd by Brian FinchLondon/GB 2013. Essentials of Entrepreneurship and Small Business Management by Norman M. Scarborough, 7th edition, Prentice Hall, 2013. Source http://www.marketresearchonthe.net/Press-Release/Contract- Cleaning.htm . Erkki K. Laitinen, (2005) "Survival Analysis and Financial Distress Prediction: Finnish Evidence", Review of Accounting and Finance, Vol. 4 Iss: 4, pp.76 90. Thomas Willett, (2010) "Some lessons for economists from the financial crisis", Indian Growth and Development Review, Vol. 3 Iss: 2, pp.186 208 Yoram C. Peles, Meir I. Schneller, (1982) "Financial Ratios and The Analysis of Marketing Policy", European Journal of Marketing, Vol. 16 Iss: 5, pp.12 21 Kippenberger, T, (1998) "Aligning marketing activities: production, sales and service", Antidote, The, Vol. 3 Iss: 5, pp.10 11 Nick Siragher, (1999) "Enterprise resource planning - the end of the line for the sales automation market and a major step towards sales process definition standards?", Supply Chain Management: An International Journal, Vol. 4 Iss: 1, pp.11 13.