India Online 2007

Online Matrimonial Search

India Online 2007

Online Matrimonial Search
Report

India Online 2007

© copyright JuxtConsult

Online Matrimonial Search

India Online 2007

Table of Content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings:
Reading the Graphs & Tables ..........................................27
Popularity of the Activity ..............................................29
Most Popular Matrimony Websites ....................................30
Most Used Websites .....................................................32
Demographic Profile ....................................................33
Socio-Economic Profile .................................................40
Economic Profile.........................................................45
Net Usage Status.........................................................50
Net Usage Dynamics.....................................................56
Preferred Net Activities ................................................67
Most Used Websites .....................................................83
Most Used Offline Media Brands..................................... 107
Response to Online Marketing Stimuli.............................. 111
Offline Brands Recalled .............................................. 112
Segment Wise Detailed Tables ...................................... 113
Appendix ................................................................ 171

Online Matrimonial Search

India Online 2007

India Online 2007
The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'
surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the
demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.

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Online Matrimonial Search

In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X
X
X
X
X

Highly credible latest estimate of internet using population in urban
India
Key insights on various aspects of internet usage in India
An understanding of online Indians as 'consumers' and not just as
faceless net users
How to reach these online consumers on the net, as well as through
the offline mediums
Preferred 'user shares' of key online brands in 21 different online
activity categories

2

India Online 2007

India Online 2007
Reports
Main Report
X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

Women on the net
Youth on the net (teenagers and young adults)
Net users by their socio-economic (SEC) profile
Students on the net
Corporate employees on the net
IT professionals on the net
Heavy Online Spenders on the net
Bloggers on the net
Car owners on the net
Two-wheeler owners on the net
Mobile phone owners on the net
Credit card owners on the net
Net users by place of access (homes, place of work, cyber cafes)
Net users by type of connection (broadband, dial-up)
Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
Net users by town market size (metros, urban uptowns, emerging
towns, others)
Net users as financial investors
Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5
websites)
X
X
X
X
X
X
X
X
X
X
X
X
X
X

Online shopping
Emailing
Job search
Matrimony
Info search - English
Info Search - Local language
Online travel
Social networking/communities
Friendship / dating
Online news
Financial info/news
Online share trading
Cinema content
Sports content

3

Online Matrimonial Search

X
X
X
X
X
X

Online music
Online games
Online real estate
Mobile content download
Astrology
Online learning/education

Note - All supplement reports are subject to sufficiency of sample
responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.

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India Online 2007

Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X

We have increased our land survey sample base to 10,000 (from
5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of
socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this
year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.

The land survey
The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,

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Online Matrimonial Search

attractiveness of the incentive prize offered for filling the survey,
etc.).
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

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India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the
Internet, at each of the 10,000 households contacted it was queried:
X

If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile
of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially
their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.

The online survey
The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented
into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.

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Online Matrimonial Search

In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X

The net usage behavior and preferences of new phenomena like
blogging, social networking and language content checking were
included.

X

In terms of capturing website preferences, 6 more online activity
categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage
behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or
multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a
significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land
survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.

8

India Online 2007

The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage
among the smaller towns (down to 20,000 population town classes),
and among all the socio-economic classes in this year's land survey,
there is likely to be an element of 'correction' seen in this year's data
(as compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.

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Online Matrimonial Search

Executive Summary
Matrimonial search is 'gaining' prominence as an online activity. With
almost half the online urban Indians (48%) undertaking it, online
matrimonial search has established itself as a 'mainline' online activity.
12 million online urban Indians are using online matrimonial search,
making it the 13th most popular online activity. It has also been one of
the biggest 'gainers' in users among the online activities in last one
year.
Majority of online matrimony users also undertake dating/friendship
online. Almost 60% of users of both the online activities are common,
i.e. 37% of all internet users undertake both online matrimony and
online dating/friendship. This is significantly higher than last year when
only 9% of all internet users undertook both the activities.
In comparison to matrimony, dating/friendship is a more popular online
activity with 51% net users undertaking it and it ranks 10th in terms of
popularity.
A majority of matrimonial users ‘self-search’ for their partners.
Three out of four online matrimonial users (74%) are in the age group of
19-30 years, indicating that majority of online matrimonial users are
searching for their partners themselves (or are being assisted by their
siblings/friends falling within these age groups). This trend is also
indicated by the fact that a majority of them also check out
dating/friendship online.
Compared to the overall net users, online matrimony users show a
relatively ‘younger’ age profile.
Online matrimonial users come relatively more from the South.
While 39% of all net users come form the South, 44% of all matrimonial
users come from the region. Also, compared to the last year, the
proportion of online matrimony users from South has jumped up by 8%
points (from 36% last year to 44% this year).
Online matrimonial users are relatively more ‘experienced’ net
users. At 69% a noticeably higher proportion of matrimonial users have
more than 2 years of net experience (against 63% for all net users).
Further, they are the relatively ‘heavier’ users of the internet (using it
for more than 2 hours per day) both from home as well as office.
Being the relatively more ‘experienced’ net users, online matrimony
users undertake almost all online activities more than the average net
user. The activities they undertake significantly more than the other
net users are in the domain of what a ‘young adult’ contemplates while
settling down in life (with marriage) – exploring investing in home and
financial assets, career, astrology, social interactivity and
entertainment activities.

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India Online 2007

Also, at 49% significantly more online matrimony users have bought
online as compared to only 43% for all net users.
Online matrimony is a highly ‘evolved’ and ‘branded’ category. Only
1 in 5 online matrimonial search users still visit a ‘generic’ portal to
undertake this activity, the balance 4 preferring to visit a ‘specialized’
matrimonial portal directly.
With 35.5% online matrimony users preferring to visit Bharatmatrimony,
it continues to lead the category. It is followed by Shaadi with 28% user
preference. The two websites were neck-to-neck in preferred usage
share in 2006. But while Bharatmatrimony group of websites 1 have
gained user share marginally over last year (+2.5% points), Shaadi has
shown a noticeable decline in its preferred user share (-4.7% points).
Google, Jeevansaathi and Yahoo follow as the distant 3rd, 4th and 5th
most popular matrimony websites, with 5.6%, 5.5% and 5.2% user share
respectively. Jeevansaathi has shown the biggest drop in popularity of
usage over the last year (-10.6% points).
Overall, the dominance of the specialized websites, together with a
very high level of competition between Bharatmatrimony and Shaadi,
clearly indicates a highly evolved and brand driven characteristics of
the online matrimony category.

1

Includes the regional websites sub brands owned by Bharatmatrimony.

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Online Matrimonial Search

Key Findings
Matrimonial Search is ‘Gaining’ in Prominence as an Online
Activity
With almost half the online urban Indians (48%) undertaking it, online
matrimonial search has come to establish itself among the ‘mainline’
online activities. In number terms, almost 12 million online urban
Indians are undertaking it, making it the 13th most popular online
activity among the online urban Indians.
Table 2: Popular online activities among all net users (Top 20)
Rank

Online Activity

Undertaken by All
Internet Users
%

In millions

1

Emailing

95%

24.0

2

Job search

73%

18.4

3

Instant messaging

62%

15.6

4

Check news

61%

15.4

5

Music

60%

15.1

6

Chatting

59%

14.9

7

Check sports

57%

14.4

8

E-greetings

57%

14.4

9

Online games

54%

13.7

10

Dating/Friendship

51%

12.9

11

Mobile contents (ringtones / games, etc.)

50%

12.5

12

Search work related info

49%

12.3

13

Matrimonial search

48%

12.0

14

Educational / learning material

48%

12.0

15

Screensavers/wallpapers

46%

11.5

16

Astrology

46%

11.5

17

Check financial info

45%

11.4

18

Search for product information

45%

11.2

19

Social networking / communities

44%

11.0

20

Buy online

43%

10.9

The popularity of online matrimonial search has really surged in last
one year. Last year the percentage of all net users undertaking
matrimonial search was only 15%. At 48% usage level now, the category
has seen an addition of a humongous 33% of all net users joining the
category in this year.
JuxtConsult feels that not all of this increase can be attributed to a
true ‘growth’ in popularity of this activity, but a significant part of it
may be a result of much ‘deeper’ capturing and representation of
online urban Indians by this year’s survey (with town class
representation right down to 20,000 plus population towns and better
capturing of lower SEC households due to change in research
methodology this year).

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India Online 2007

Yet, the fact remains that Matrimony is the 13th most popular online
activity now, and has been one of the biggest ‘gainer’ activities in last
one year by adding significant online users to its usage base.
Table 3: Growth in popularity of online activities (Top 6 Gainers)
%
Undertaking
in 2007

%
Undertaking
in 2006

Increase

Social networking / communities

44%

-

+44%

Matrimonial search

48%

15%

+33%

Check financial Info

46%

15%

+30%

Check real estate Info

37%

11%

+26%

Instant messaging

62%

37%

+25%

Dating / Friendship

51%

27%

+24%

Online Activity - Biggest Gainers

An interesting trend is that dating/friendship has also gained users
significantly (+25% points) to continue to stay ahead of matrimonial
search in overall popularity. A marginally higher 51% of all net users
undertake dating /friendship activities online (against 48% of
matrimonial search) to make it the 10th most popular online activity,
and keep it ahead of online matrimonial search by 3 ranks.

Majority of Online Matrimony Users Also Undertake
Dating/Friendship Online
There is big overlap between the dating and matrimony online users.
While 51% of all online urban Indians undertake dating/friendship and
48% undertake matrimonial search, the total internet users who
undertake either of the two activities add up to only 62%. This is
because almost 60% of users of both the online activities are common
(i.e. 37% of all internet users undertake both the activities). This is
significantly different from last year where only 9% of all internet users
undertook both the activities together.
In effect it means that most new users who have joined the bandwagon
of online matrimonial search in last one year check out online
dating/friendship and vice-versa.

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Online Matrimonial Search

Chart 1: Online matrimony users vis-à-vis online dating/friendship users

Dating / Friendship

Matrimonial Search
48% (+33%)

51% (+24%)

14%

(-4%)

37%

(+28%)

11%

(+5%)

Bharatmatrimony Continues to ‘Lead’ the Online Matrimony
Category
Bharatmatrimony with 35.5% online matrimony users preferring it,
followed by Shaadi with 28.2%, are the leaders for the online
matrimony category.
The two websites were almost neck-to-neck in preferred usage share in
2006. But while Bharatmatrimony group of websites have gained user
share marginally in 2007 (+2.5% points), Shaadi has shown a noticeable
decline in its preferred user share (-4.7% points). This had led to a
significant widening of the ‘lead’ Bharatmatrimony had over Shaadi,
from 0.1% last year to 7.3% this year.
Google, Jeevansaathi and Yahoo follow as the distant 3rd, 4th and 5th
most popularly used websites for matrimonial search. The three have
5.6%, 5.5% and 5.2% user share respectively. Jeevansaathi has shown
the biggest drop in popularity of usage over last year (-10.6% points).

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India Online 2007

Table 4: Preferred websites for matrimonial search
% Prefer to
Use (2007)

% Prefer to
Use (2006)

Change

Bharatmatrimony#

36%

33%

3%

Shaadi

28%

33%

-5%

Google

6%

0.5%

5%

Jeevansaathi

6%

16%

-11%

Yahoo

5%

4%

2%

Matrimony

5%

Rediff

3%

4%

-0.4%

Simplymarry^

3%

1%

2%

2%

4%

Website

Matrimonial

5%

-2%

Indiamatrimony

0.9%

Indiatimes

0.8%

Indianmatrimony

0.6%

0.2%

0.4%

MSN

0.5%

0.2%

0.3%

Sify

0.4%

0.3%

0.1%

Matchmaker

0.2%

0.8%

-0.6%

4%

4%

0.6%

Others

0.9%
0.8%

# - Includes all branded regional matrimony websites owned by Bharatmatrimony
^ - Simplymarry was known as Timesmatri in 2006

Only 1 in 5 (less than 20%) of all online matrimonial search users still
visits a ‘generic’ portal to undertake this activity. The balance 4
prefers to visit a ‘specialized’ matrimonial portal directly. This
dominance of the specialized websites, together with a very high level
of competition between Bharatmatrimony and Shaadi clearly indicate a
highly evolved, serious and brand driven characteristics of the online
matrimony category.

Only 1 in 5 Online Matrimony Users is a Woman
While 18% of net users are women, 17% of all matrimony users are also
women. Indicates that online women do not show any lower tendency
to use matrimonial search than online men, but form a low proportion
of online matrimony usage base primarily because there are fewer
women on the net per se.

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Online Matrimonial Search

Chart 2: Gender profile of online matrimony users
M ale

Current Year
100%

84%

83%

Female
85%

76%

80%

83%

83%

60%
40%
17%

16%

20%

24%

15%

17%

17%

0%
BM

Shaadi

Go o gle

Jeevansaathi

Yaho o

AM U

BM – Bharatmatrimony, AMU – All matrimonial search users

Compared to last year women form a lower base of matrimonial users
this year (17% as against 26%). However, this is again a result of a
similar decline in proportion of overall women users on the net.

Majority of the Matrimonial Users ‘Self Search’ for Their
Partners
Three out of four online matrimonial users (74%) are in the age group of
19-30 years, which clearly indicates that majority of online matrimonial
users search for their partners themselves (or are being assisted by
their siblings/friends falling within these age groups). They may be
searching with their parents’ involvement or without it, but the fact
remains that they are mostly searching online themselves. This trend is
also revealed by the fact that majority of them also check out
dating/friendship online.
The 25-35 age bracket forms the largest base of matrimonial users at
40%, followed by the 19-24 age group at 34%. Compared to the overall
net users, the online matrimony users show a relatively ‘younger’ age
profile. While the 19-30 age groups account for 67% of all online urban
Indians, they account for a much higher 74% of the online matrimony
users.
Chart 3: Age profile of online matrimony users
Current Year

13-18 yrs

19-24 yrs

60%

52%
44%

40%

25-35 yrs

32%

40%
36%

40%

41%
33%
27%

19%

17%

20%

9%

9%

6%

34%

34%
30%

3%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

16

India Online 2007

Online Matrimonial Users Come More from the South
While 39% of all net users come form the South, 44% of all matrimonial
users come from the region. Also compared to last year, the proportion
of online matrimony users coming from down South has shown an
upward jump of over 8% (from 36% last year to 44% this year).
Chart 4: Regional distribution of online matrimony users
North

Current Year

East

South

West

60%
50%

27%
17%
11%

36%

33%32%

22%
20%

44%

41%

40%

26%

21%

13%

23%

34%

27%

14%

27%
24%

24%
21%

15%
11%

8%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

As a relatively much larger proportion of Bharatmatrimony users (50%)
and also its regional website users come from the South, the increased
user base of matrimonial users from South India could actually be the
key factor in driving up Bharatmatrimony’s ‘lead’ over Shaadi on
preferred usage basis.

Online Matrimonial Users Show a Marginally Better SocioEconomic Profile
X

55% of all net users come from Sec ‘A’ and Sec ‘B’ classes. Only a
marginally higher 57% of online matrimonial users come from these
two classes.

X

While 61% of all net users are employed, a somewhat higher 65% of
online matrimonial users are employed.

X

53% of the online matrimonial users are not the ‘head’ of their
household (chief wage earners), the same proportion as the overall
net users.

X

While 28% of all net users own a car, a marginally lower 27% of
online matrimonial users own a car.

Online Matrimonial Users are Relatively More Experienced Net
Users
While 63% of all net users have more than 2 years of net usage
experience, a noticeably higher 69% of all matrimonial users have more
than 2 years of net experience.
Compared to last year, this year has seen an increase of 2% in the
proportion of matrimonial users having more than 2 years of net

17

Online Matrimonial Search

experience. It indicates that more of the new users joining the category
in last one year have been the ‘experienced’ net users.
Chart 5: Years of net usage experience among online matrimony users
Up to 1 year

Current Year
80%

1-2 years

M ore than 2 years
77%

74%

70%

69%
60%

60%

56%

40%
20%

23%
17%

16%13%

13%
13%

12%
12%

21%

23%
17% 15%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Some other net usage behavior patterns of online matrimonial users
are:
X

Online matrimonial users access the net relatively more from
office. While 81% of online matrimonial users access the internet
from office, 61% access the internet from home and only 51% from
cyber cafes. However, in comparison to the last year, the usage has
gone up from all the three places – by 15%, 14% and 7% points from
office, homes and cyber cafes respectively.

Chart 6: Place of accessing the internet
Home

Current Year

Place of work

Cyber cafe

100%
83%
80%
62%

62%
55%

60%

79%

50%

78%

84%
60%

56%
49%

54%

82%
59%

54%

81%
61%

51%

40%
20%
0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

X

Online matrimonial users are marginally more frequent users of
internet from home. While 83% of all net users access the net at
least once a day from home, 87% of the online matrimonial users do
so.

X

Online matrimony users are the relatively ‘heavier’ users of the
internet both from home as well as office. While only 22% of all net
users are on the net for more than 2 hours a day from home (a

18

India Online 2007

heavy net user), a noticeably higher 28% of online matrimony users
use internet for home for that duration.
Similarly, while 29% of all net users are ‘heavy’ users of the net
from office, a noticeably higher 34% of online matrimony users are
heavy net users from office.
X

Online matrimonial users tend to have more email ids on an average
at 3.2 (as compared to 3.0 for all net users). While 58% of all net
users have 3 or more ids, a noticeably higher 64% of online
matrimonial users possess 3 or more email ids.

Online Matrimonial Users are the More ‘Active’ Internet Users
Being the relatively more ‘experienced’ net users, online matrimony
users undertake almost all online activities more than the average net
user. However, the activities they undertake significantly more than
the other net users are clearly in the domain of what a ‘young adult’
contemplates while settling down in life (with marriage) – exploring
investing in home and financial assets, career, astrology, social
interactivity and entertainment.
Table 5: Online activities undertaken ‘relatively’ more by online
matrimony users
% of Online
Matrimony Users
Undertaking
More

% of Online
Matrimony Users
Undertaking

% of All
Internet Users
Undertaking

6,675

14,253

Check real estate info

67%

37%

30%

Check financial info

73%

45%

28%

Astrology

73%

46%

28%

Mobile contents (ring tones / games, etc.)

77%

50%

27%

Dating/Friendship

78%

51%

27%

Check sports

83%

57%

26%

Online games

80%

54%

25%

Social networking / communities

69%

44%

25%

Educational / learning material

71%

48%

23%

Music

83%

60%

23%

Check news

83%

61%

22%

Instant messaging

83%

62%

21%

Job search

94%

73%

21%

Online Activities
Sample Base

However, in absolute terms, the ‘usually’ most popular online activity
of all - emailing tops the list, with job search becoming the second
most popular online activity with them.

19

Online Matrimonial Search

Table 6: Top 10 most popular online activities among online matrimony
users
Online Activities
Sample Base
Emailing

% of Online
Travel Users
Undertaking

% of All
Internet Users
Undertaking

6,675

14,253

95.70%

95.20%

Job Search

94%

73%

Check Sports

83%

57%

Instant messaging

83%

62%

Check news

83%

61%

Music

83%

60%

Online games

80%

54%

Dating/Friendship

78%

51%

Mobile contents (ring tones / games, etc.)

77%

50%

Astrology

73%

46%

Online matrimony users also undertake the more ‘evolved’ (or
involving) online activities like blogging and social networking
noticeably more than the overall net users. Against 30% of all internet
users involved in the ‘blogosphere’ a significantly higher 38% of online
matrimony users are involved in it.
On the other hand, against 41% of all net users being member of an
online community, a marginally higher 45% of online matrimony users
are members of an online community.

Online Matrimony Users Make Better Online Consumers
While online matrimony users are only marginally more ‘responsive’ to
online marketing stimuli like banner ads, sponsored search ads and emailers, a noticeably more of them have bought online.
Only 2%-3% more online matrimony users (compared to the regular net
users) have clicked on online ads and mailers. However, at 49%
significantly more online matrimony users have bought online,
compared to only 43% for all net users.
There is a considerable increase (of 18% points) in the proportion of
online buyers among online matrimony users over the last one year.

20

India Online 2007

Chart 7: Online buying among online matrimony users
Current Year

Buyers

Non-Buyers

80%

60%

63%
50%

53%

50%

47%

54%

46%

48%

49%

52%

51%

37%

40%

20%

0%
BM

Shaadi

Indianmatrimo ny

Go o gle

Jeevansaathi

AM U

Chart 8: Response of online matrimony users to online marketing stimuli
Clicked a sponsored search ad
Clicked a banner ad
Clicked a product/service e-mailer
54%

Current Year
60%
50%
40%

54%

46%
41%

41%

20%

42%
39%
33%

27%
16%

49%

41%

17%

19%

21%

17%
13%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AM U

Bharatmatrimony and Shaadi Users are the Most ‘Net Savvy’
Though Jeevansaathi preferring online matrimony users show the best
socio-economic profile and are the most experienced net users
relatively, it is the Bharatmatrimony ones, followed closely by Shaadi
ones who not only show the most ‘premium’ economic profiles but are
also the most ‘savvy’ net users.

21

Online Matrimonial Search

Table 7: Comparative evaluation of the Top 5 matrimony websites on
selected attributes
Bharatmatrimony

Shaadi

Google

Jeevansaathi

Yahoo

1,947

1,924

312

364

282

User from SEC ‘A’ and ‘B’

60%

59%

43%

60%

49%

Employed user

68%

64%

55%

77%

50%

User is chief wage earner of
the HH

50%

44%

41%

53%

47%

Rs.30,000+ family income

25%

24%

18%

28%

17%

Car ownership in the HH

27%

30%

25%

25%

30%

40%

35%

29%

36%

32%

70%

69%

64%

66%

65%

74%

70%

60%

77%

56%

62%

62%

56%

60%

59%

72%

70%

62%

63%

66%

28%

29%

30%

35%

31%

Users who buy online

53%

50%

37%

48%

38%

Complain about unsolicited
ads/pop-ups

50%

46%

34%

55%

25%

Sample Base
User Profile Attributes

Credit card ownership in the
HH
Computer/laptop owned in the
HH
Net Usage Behavior Attributes
2 years+ of net usage
experience
Users accessing the net from
home
Broadband connection at
home
Heavy users (2 hrs+/day)from
home

Note - Bharatmatrimony users here represent only those who visit the parent
Bharatmatrimony website. It does not include the users of the regional websites owned
by it.

22

India Online 2007

Some of the Comparative Highlights of Users of the Top 5
Matrimony Websites Are:
X

Jeevansaathi shows the highest relative proportion of women users
at 24%. Google shows the least at 15%.

X

Google shows the highest proportions of matrimonial searchers
coming from the below 25 years age group (41%). Jeevansaathi
appears to get the most mature online matrimonial audience in the
25-35 years age group at 52%.

X

Bharatmatrimony and Shaadi get the users relatively more from the
metros at 39% each. In contrast, Google gets relatively the least
from metros at 32%.

X

Bharatmatrimony shows a considerable South skew with 50% of the
users preferring it coming from this region. Shaadi shows the
highest relative proportion of users coming from North and West (at
27% and 32% respectively).

X

Jeevansaathi ones show the highest relative preference for reading
in English at 48%. Shaadi users show a much higher preference for
reading in Hindi at 23%.

X

Jeevansaathi shows the best SEC profiles with 34% of its users
coming from Sec ‘A’. On the other hand, Shaadi ones show the most
middle class profile with 33% of their users coming from SEC ‘B’.

X

Jeevansaathi shows the highest proportion of professional graduates
among its user base at 32%. It is followed closely by
Bharatmatrimony at 30%.

X

Jeevansaathi ones are the most employed at 77%. Bharatmatrimony
ones follow next at 68. Yahoo ones are the least employed at 50%.

X

Jeevansaathi shows the highest proportion of its users being the
‘head’ of their household (chief wage earner) at 53%. Google ones
are the least at 41%.

X

Jeevansaathi also shows the highest proportion of its users coming
from the Rs.50,000 plus family income households. Yahoo shows the
highest proportion of ones coming from below Rs.10,000 family
income households.

X

Shaadi and Yahoo users have the highest ownership of cars at 30%.
Bharatmatrimony ones show the highest ownership of 2-wheelers at
47%.

X

Jeevansaathi and Bharatmatrimony ones show the highest relative
ownerships of credit cards at 37% and 36% respectively. Google ones
show the lowest at 24%.

23

Online Matrimonial Search

X

Compared to the generic portals, all the 3 specialized matrimonial
portals show significantly higher ownership levels of most household
and financial assets.

X

Jeevansaathi users are more experienced net users with 77% of
them having more than 2 years of net usage experience.

X

Bharatmatrimony follows closely at 74%. Yahoo matrimonial users
are least experienced net users with only 56% of them having more
than 2 years of net usage experience.

X

Bharatmatrimony and Shaadi preferring matrimonial users access
the net relatively the most from homes at 62% each.

X

Except Yahoo, users of all the other 4 matrimonial websites access
the net equally highly frequently from home (between 87%-89%
doing so daily).

X

Jeevansaathi ones are relatively the ‘heaviest’ users of internet
from home, with 35% of them use the internet for more than 2
hours a day from home. They (along with Yahoo ones) are the
relatively ‘lighter’ users of the net from office.

X

The matrimonial users of all the 5 websites are almost equally
‘heavy’ watchers of TV. Yahoo ones are the heaviest readers of
newspaper as well as the heaviest listeners of the radio (with
Jeevansaathi ones being the ‘lightest’ relatively).

X

Being users of the ‘generic’ portals, Google and Yahoo matrimonial
users undertake most of the popular online activities noticeably
more than the users of the 3 specialized matrimony websites
(Bharatmatrimony, Shaadi and Jeevansaathi).

X

Among the 3 specialized matrimony websites, Shaadi ones
undertake most of the personal level and entertainment online
activities relatively more (for instance dating/friendship, social
networking, instant messaging/chatting, news, sports, music,
games, mobile content, etc.). Shaadi ones also check financial info
and check real estate info relatively more.

X

The activities that Jeevansaathi ones undertake relatively more are
e-greetings, sharing pictures, online buying, checking
business/financial news, business related travel info and use of
local language websites.

X

Bharatmatrimony users search for work related info and search for
product info relatively more.

X

Interestingly, Jeevansaathi preferring matrimonial users search for
jobs relatively the least at 90%.

X

Yahoo preferring matrimonial search users participate in ‘blogs’
relatively the most at 40%. Jeevansaathi ones are the least involved
in this online activity at 32%.

24

India Online 2007

X

Jeevansaathi ones complain relatively the most about unsolicited
ads/pop-ups, spam and junk mails. They also complain about the
lack of content in languages relatively more.

X

While Yahoo users respond to most online marketing stimuli the
least, Shaadi and Jeevansaathi ones respond to them relatively
more.

X

Bharatmatrimony ones recall Google as the most top of mind brand
relatively more, Shaadi ones recall Yahoo relatively more, while
Jeevansaathi ones recall both Google and Yahoo almost equally.

X

But when it comes to actual usage, other than Yahoo matrimonial
users, matrimonial users of all the other 4 websites use Google the
most overall.

X

Yahoo stands out as the most preferred emailing websites among
the matrimonial users of all the 5 websites (including Google
matrimonial users).

X

Orkut is the most preferred website for dating/friendship among
the matrimonial users of all the 3 specialized matrimony websites.
In fact only 5% of Shaadi preferring matrimonial users check
Fropper (the group’s own dating/friendship portal).

X

Astrology.com is the most preferred website for checking astrology
info among the matrimonial users of all the 3 specialized
matrimony websites. Google and Yahoo matrimonial users prefer to
use their own respective portals more for this.

X

Jeevansaathi matrimonial users visit Hindi language websites the
most at 39%. Bharatmatrimony ones visit the Tamil websites
relatively the most at 22%. Google ones visit Telugu websites the
most at 36%.

X

Other than Google matrimonial search users who watch MTV the
most, Star Plus remains the favorite TV channel of the matrimonial
users of the other 4 websites.

X

Times of India is the dominantly most read newspaper among the
matrimonial users of all the 5 websites. However, among the
Bharatmatrimony and Google preferring ones, The Hindu also stands
out as a highly popular newspaper.

X

India Today remains the most read magazine and Radio Mirchi the
most listened to radio channel among the matrimonial users of all
the 5 websites.

X

While Nokia stands out as the most top of mind brand of all among
the Shaadi, Jeevansaathi and Google matrimony users, Sony tops
with Bharatmatrimony ones and Tata with the Yahoo ones.

25

Online Matrimonial Search

Detailed Findings

26

India Online 2007

Reading the Graphs
& Tables
Chart: Age group distribution
Age 13-18 years
Age 25-35 years
Age 46-55 years
36%
31%

Current Year
40%

20%

Age 19-24 years
Age 36-45 years
Above Age 55 years

13%

11%

6%
2%

Current
year base

0%
All Users

Base: 25,060

Same series color as the current year
graph, showing an increase of 5% in the
proportion of 13 to 18 years age group

Change from
previous year

Change from PY
10%
5%

5%

1%

2%

1%

0%
-5%
-10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current
year base

Previous
year base

27

Online Matrimonial Search

Abbreviation for
Bharatmatrimony

Table: Preferred websites - emailing
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Yahoo

52%

52%

55%

49%

81%

53%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gmail

22%

22%

27%

22%

5%

21%

-8.2%

16%

-9.8%

14%

-7.4%

5%

Rediff

20%

16%

11%

19%

6%

18%

% Change

12%

6%

2%

12%

-12.9%

8%

% Change

Hotmail

Fields marked
with * means
that the field
is added this
year hence
not
comparable
to last year

4%

7%

4%

5%

4%

5%

-29.8%

4%

-38.3%

-10.3%

-7.4%

-12.2%

0.9%

0.9%

0.6%

0.3%

2%

1%

% Change

-1.3%

-2.9%

0.6%

-1.8%

1%

-1.8%

Indiatimes

0.9%

0.9%

0.0%

1%

0.4%

0.8%

% Change

% Change
Sify

A blank in this row
means that this
attribute was not
included in last
year’s survey &
therefore no
“change over
previous year” can
be presented

Abbreviation
for All
Matrimony
Users

-2.3%

-6.5%

-4.8%

-45.1%

-4.2%

-11.7%

Sancharnet/BSNL

0.3%

0.4%

0.0%

3%

1%

0.7%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.6%

0.1%

1%

0.0%

0.3%

0.4%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Lycos*

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Current
year
figures

Change
from
previous
year
figures

% Change
AOL*
% Change

Base: 9,404(CY), 6,100(PY)

Current
year base

Previous
year base

28

India Online 2007

Popularity of the
Activity
Table 8: Popularity of various internet activities
Activity

All Users (Proportion)

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Check Sports

57%

14.4

E-greetings

57%

14.4

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy travel products

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

Check business travel related info

19%

4.7

Adult content

18%

4.6

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Have a blog site of own

Base: 25,060

29

Online Matrimonial Search

Most Popular
Matrimony
Websites
Table 9: Growth of popularity of various internet activities
Activity
Emailing
Job Search
Instant messaging
Check news
Music
Chatting
E-greetings
Check Sports
Online games
Dating/Friendship
Mobile contents (ring tones / games, etc.)
Search work related info
Matrimonial search
Educational / Learning material
Check financial info
Screensavers/wallpapers
Astrology
Search for product information
Social networking / Communities
Buy travel products
Share pictures
Check real estate info
Check hobby related info
Net banking
Check business/Financial news
Check health & lifestyle info
Movies
Check cinema content
Check / read blogs
Business/professional networking
Check personal travel related info
Buy other than travel products
Look for Seminar/workshops
Online bill payment
Check business travel related info
Adult content
Online stock trading
Net telephony
Comment on blog post
Local language website usage
Have a blog site of own

% Undertaking
(2007)
95%
73%
62%
61%
60%
59%
58%
57%
54%
51%
50%
49%
48%
48%
46%
46%
46%
45%
44%
43%
40%
37%
32%
31%
30%
30%
29%
28%
27%
26%
26%
25%
24%
23%
19%
18%
13%
13%
12%
12%
7%

% Undertaking
(2006)
94%
53%
37%
53%
48%
49%
57%
35%
35%
27%
28%
50%
15%
52%
15%
48%
33%
36%
28%
33%
11%
11%
23%
32%
25%
14%
17%
19%
14%
11%
14%
10%
42%

Increase
over 2006
1%
20%
25%
8%
12%
10%
1%
22%
20%
25%
22%
-1%
33%
-4%
30%
-2%
12%
9%
44%
15%
7%
26%
21%
7%
30%
-2%
29%
3%
27%
12%
9%
25%
5%
9%
19%
7%
0%
3%
12%
-30%
7%

30

India Online 2007

Table 10: Matrimonial search
% Prefer to
Use (2007)

% Prefer to
Use (2006)

Change
over 2006

Bharatmatrimony#

35.5%

33.0%

2.5%

Shaadi

28.2%

32.9%

-4.7%

Google

5.6%

0.5%

5.1%

Jeevansaathi

5.5%

16.1%

-10.6%

Yahoo

5.2%

3.5%

1.7%

Matrimony

4.6%

0.0%

4.6%

Rediff

3.3%

3.7%

-0.4%

Simplymarry^

2.9%

1.4%

1.5%

Matrimonial

1.6%

3.8%

-2.2%

Indiamatrimony

0.9%

0.0%

0.9%

Indiatimes

0.8%

0.0%

0.8%

Indianmatrimony

0.6%

0.2%

0.4%

MSN

0.5%

0.2%

0.3%

Sify

0.4%

0.3%

0.1%

Matchmaker

0.2%

0.8%

-0.6%

Others

4.2%

3.6%

0.6%

Website

Base: 6,675
# - Including all regional matrimony websites under Bharatmatrimony
^ - Simplymarry was known as Timesmatri in 2006

Table 11: Regional Matrimony Websites included under
Bharatmatrimony
Website

% Prefer to
Use (2007)

Tamilmatrimony*

3.3%

Telugumatrimony*

1.2%

Keralamatrimony*

0.9%

Punjabmatrimony*

0.3%

Bengalimatrimony*

0.2%

Oriyamatrimony*

0.2%

Gujaratimatrimony*

0.1%

Hindimatrimony*

0.1%

Marathimatrimony*

0.1%

Urdumatrimony*

0.1%

Sindhimatrimony*

0.0%

* - All these branded regional matrimony websites are owned by
Bharatmatrimony

31

Online Matrimonial Search

Most Used
Websites
Table 12: Matrimonial search
Website

AMU

Bharatmatrimony

29%

Shaadi

28%

Google

6%

Jeevansaathi

6%

Yahoo

5%

Matrimony

5%

Rediff

3%

Tamilmatrimony

3%

Simplymarry

3%

Matrimonial

2%

Base: 6,675

32

India Online 2007

Demographic
Profile
Chart 9: Gender breakup
M ale

Current Year
100%

84%

Female

85%

83%

83%

76%

80%

83%

60%
40%
16%

20%

24%

17%

17%

15%

17%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 1: Gender breakup
Change from PY
20%
10%

11%

8%

10%

9%

3%

2%
0%
-2%
-10%

-8%
-11%

-3%
-10%

-9%

-20%

Base: 6,675(CY), 7,462(PY)

33

Online Matrimonial Search

Chart 10: Age group distribution
Current Year

13-18 yrs

19-24 yrs

25-35 yrs

60%
52%
44%

40%
36%

40%
32%

40%

41%
33%

34%
30%

27%
20%

19%

17%

9%

9%

6%

34%

3%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 2: Age group distribution
Change from PY
30%

26%

20%
10%

16%
3%

2%

1%

14%

4%

11%
2%

1%

0%
-10%

-6%

-4% -4%
-7%

-4%
-9%

-20%
-30%

-1%

-24%

Base: 6,675(CY), 7,462(PY)

34

India Online 2007

Chart 11: City class - by population size
Current Year

Upto 1 Lakh

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

60%
49%
46%

46%
40%

20%

31%
22%
18%
13%
10%

11%

27%
15%
12%

15%
12%

45%

43%

39%
34%
28%
14%
16%

29%

14%
12%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

35

Online Matrimonial Search

Chart 12: City class - by market size
Current Year
40%

Metro

39%

Urban uptowns

39%

37%
33%

29%

30%

Emerging Towns

Others
38%

36%

34%

32%

38%
32%

33%

23%
20%

17%
15%

15%
13%

16%

16%
15%

16%
13%

Jeevansaathi

Yahoo

14%

8%

10%

0%
BM

Shaadi

Google

AMU

Base: 6,675

Chart 3: City class - by market size
Change from PY
40%
20%

22%

2%

0%

1%

-1%
-1%

-9%
-12%

16%

12%

10%

0%
-20%

32%

28%
19%

-9%

-40%

-13%

-9%
-12%

-4%
-11%
-17%

-6%-11%

-28%

Base: 6,675(CY), 7,462(PY)

36

India Online 2007

Table 13: Top 10 cities
Cities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Delhi

10%

13%

10%

15%

11%

11%

-6.9%

-0.4%

4%

-8.6%

-1.7%

-4.5%

8%

12%

9%

10%

9%

9%

% Change

-9.1%

-1.5%

-22.9%

-8.5%

-8.6%

-6.5%

Bangalore

8%

7%

6%

9%

6%

7%

% Change

-4.3%

-2.0%

-8.1%

4%

-6.6%

-2.9%

% Change
Mumbai

Hyderabad

8%

6%

6%

4%

6%

6%

% Change

0.1%

-1.7%

-0.5%

1%

-5.6%

-0.9%

Chennai
% Change
Kolkata
% Change
Pune
% Change
Ahmadabad
% Change
Lucknow
% Change

7%

3%

3%

2%

4%

5%

0.3%

-3.7%

-1.0%

-1.0%

-2.2%

-1.1%

3%

3%

2%

2%

2%

3%

-2.1%

-2.1%

-2.0%

-3.6%

-2.3%

-2.5%

3%

3%

3%

4%

1%

3%

-1.8%

-0.2%

0.3%

-0.7%

-1.0%

-1.2%

1%

2%

1%

1%

2%

1%

-1.3%

-1.0%

-4.3%

-1.4%

1%

-1.1%

0.9%

2%

2%

1%

1%

1%

-0.3%

0.8%

2%

-1.1%

0.4%

0.0%

Coimbatore

0.9%

0.6%

0.0%

0.5%

0.7%

1%

% Change

-0.2%

-0.7%

0.0%

0.1%

-2.0%

-0.1%

Base: 6,675(CY), 7,462(PY)

37

Online Matrimonial Search

Chart 13: Region-wise break-ups
North

Current Year

East

South

West

60%
50%
44%
41%

40%
27%

21%

17%

23%

27%
24%

24%
21%

15%

14%

13%

11%

34%

27%

26%

22%
20%

36%

33%32%

11%

8%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 4: Region-wise break-ups
Change from PY
15%
12%

13%

10%
5%

13%

11%

9%

3%

4%

5%
3%

6%
0%

9%
1%

4%

0%
-1%

-5%
-10%
-15%
-20%

-1%-1%
-5%
-11%

-15%

-12%
-17%

-17%

-14%

Base: 6,675(CY), 7,462(PY)

38

India Online 2007

Table 14: Preferred language of reading
Language

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

42%

41%

42%

48%

28%

41%

-25.4%

-24.0%

-26.4%

-11.9%

-30.5%

-21.7%

14%

23%

18%

20%

24%

17%

% Change

3%

6%

-1.0%

1%

8%

0.7%

Tamil

9%

3%

4%

2%

6%

7%

% Change

4%

0.6%

0.5%

-0.5%

4%

4%

Telugu

7%

5%

8%

4%

7%

7%

% Change

5%

4%

8%

3%

2%

5%

English
% Change
Hindi

Malayalam

5%

2%

8%

3%

4%

5%

% Change

0.8%

-1.8%

5%

-0.7%

1%

1%

3%

6%

3%

5%

6%

4%

Marathi
% Change

0.9%

3%

1%

2%

4%

2%

Kannada

5%

4%

2%

4%

5%

4%

% Change

3%

3%

0.7%

2%

2%

3%

Gujarati

3%

5%

2%

3%

4%

3%

% Change

2%

3%

0.5%

2%

3%

2%

Bengali

3%

3%

2%

3%

3%

3%

0.7%

2%

2%

-0.4%

3%

0.9%

Oriya

3%

0.8%

7%

4%

0.4%

2%

% Change

2%

0.4%

7%

3%

-0.2%

1%

% Change

Base: 6,675(CY), 7,462(PY)

39

Online Matrimonial Search

Socio-Economic
Profile
Chart 14: Socio economic classification
SEC A

Current Year

SEC B

SEC C

SEC D

SEC E

40%

30%

34%

33%

31%
29%

31%

29%
26%

24%

26%
21%

24%
21%

20%

19%

17%

13%

12%
10%

28%
26% 24%

21% 22%
18%

16%

13%

12%

11%

8%

6%

4%

3%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 5: Socio economic classification
Change from PY
20%

16%

8%
2%

0%
-9%

-4%

3%

5%
0%

5%

11%

4% 3%

11%

-2% -1%

-5% -5%

9%

1%

-10%

-7%

-3%
-5%

6%

7%
1%

3%

-5% -6%

-20%

-40%

-33%

Base: 6,675(CY), 7,462(PY)

40

India Online 2007

Chart 15: Highest educational qualification
College but not Graduate

Current Year

Grad. & above - gen.

Grad. & above - proff.
50%
40%

41%

32%
31%

30%

30%
20%

39%

39%

26%
21%

32%
27%
22%

22%

39%

39%

22%

22%
19%

19%

10%
0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 6: Highest educational qualification
Change from PY
15%

12%

5%

10%

7%

10%
4%

7%

7%

4% 4%

3%

3%

2%

0%
-3%

-5%
-10%

-8%

-5%

-6%

-5%

-4%

-9%

Base: 6,675(CY), 7,462(PY)

41

Online Matrimonial Search

Chart 16: Occupational break up
Unemployed

Current Year

Employed
77%

80%

68%

65%

64%
55%

60%

50% 50%

45%
40%

36%

32%

36%
23%

20%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 7: Occupational break up
Change from PY
18%

20%
12%
10%

8%

5%

6%

4%

0%
-10%

-5%
-8%

-4%

-6%
-12%

-20%

-18%

Base: 6,675(CY), 7,462(PY)

42

India Online 2007

Chart 17: Function / field of occupation
IT/SW

Current Year

MARCOM

Finance

Others

70%
62%

60%

54%

49%

50%

50%

52%

48%

40%
30%
20%

18%
19%
9%

10%

20%

21%
9%

23%
19%
8%

24%22%

6%

16%
12% 10%

21%
19%
9%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,174

43

Online Matrimonial Search

Chart 18: Head of the household
Current Year
60%

50%

Head of the HH
56%

50%

Not head of the HH
59%
53%

53%
47%

44%

47%

47%

53%

41%

40%

20%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 8: Head of the household
Change from PY
30%
24%

25%

24%

24%
19%

20%
9%

10%
0%
-10%

-9%

-20%
-30%

-24%

-25%

-24%

-19%

-24%

Base: 6,675(CY), 7,462(PY)

44

India Online 2007

Economic Profile
Chart 19: Monthly family income
Upto Rs. 10K

Current Year

10-30K

30-50K

50%
41%
40%

36%

34%

46%

42%
40%

40%

Above 50K

39%
38%

39%
37%
33%

30%
19%

20%

14%

13%
12%

13%

9%

10%

7%

10%

11%
5%

9%

10%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

6%

6%
2% 2%

Base: 5,765

Chart 9: Monthly family income
Change from PY
30%
22%

20%
10%

3%

0%
-10%
-20%

1%

2%

7%

11%

8%
1%

3%

-5%

-7%
-17%

3%
2%

2%

-1%

-14%

-14%

-12%

-10%

Base: 5,765(CY), 7,462(PY)

45

Online Matrimonial Search

Chart 20: Most expensive vehicle owned by the household
Current Year
50%

2 Wheeler

47%

45%

37%
27%

Others

44%

44%

40%
30%

4 Wheeler

38%
30%

30%
25%

27%

25%

20%

15%
11%
8%

10%

9%

7%

6%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 10: Most expensive vehicle owned by the household
Change from PY
20%
10%

7%

3%
-1%

0%
-10%

13%
5%

16%

10%

13%

5%

2%

4% 0%

1% 1%

5%

-3%

-4%

-20%
-30%

-24%

Base: 6,675(CY), 7,462(PY)

46

India Online 2007

Chart 21: Ownership of credit cards (individually)
Don't own

Current Year

Own

76%

80%

75%

67%

67%

63%

64%
60%
36%

40%

37%

33%

33%

25%

24%
20%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 11: Ownership of credit cards (individually)
Change from PY
15%
9%

10%
5%

10%
4%

3%

2%

1%

0%
-5%
-10%
-15%

-1%

-2%
-9%

-3%

-4%

-10%

Base: 6,675(CY), 7,462(PY)

47

Online Matrimonial Search

Table 15: Household asset ownership
Assets
Color TV
% Change
Mobile Phone
% Change
Bank Account*

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

94%
4%

94%

88%

95%

90%

93%

3%

-8.5%

5%

1%

3%

92%

91%

87%

94%

86%

90%

1%

4%

-2.1%

6%

-2.1%

3%

86%

84%

71%

85%

79%

82%

77%

78%

65%

81%

68%

75%

-0.5%

5%

-17.9%

8%

2%

1%

% Change
Fridge
% Change
Cable TV/DTH

74%

74%

66%

71%

71%

73%

-8.0%

-5.5%

-21.6%

-7.5%

-7.5%

-7.1%

Computer/Laptop

70%

69%

64%

66%

65%

68%

% Change

11%

13%

7%

15%

24%

14%

Camera*

68%

66%

60%

67%

65%

65%

% Change

% Change
Landline Phone
% Change
Life Insurance
% Change

64%

63%

60%

61%

61%

62%

-6.4%

-4.8%

-13.3%

-2.2%

-3.8%

-5.6%

63%

62%

50%

60%

60%

60%

1%

4%

-11.0%

-5.9%

-1.1%

-0.7%

61%

59%

58%

58%

55%

58%

% Change

-9.6%

-13.1%

-23.9%

-12.1%

-5.3%

-

Debit Card

61%

58%

45%

60%

48%

56%

% Change

0.8%

16%

-19.3%

12%

-8.5%

8%

Music System/DVD/MP3*

59%

58%

52%

56%

52%

56%

Home

% Change
Washing Machine

56%

56%

56%

64%

57%

55%

-6.4%

-0.7%

-19.9%

8%

17%

-2.2%

Credit Card

40%

35%

29%

36%

32%

36%

% Change

2%

9%

-4.6%

1%

7%

6%

37%

36%

28%

28%

34%

34%

% Change

Fixed Deposits*
% Change
Med. Insurance/CGHS
% Change
Air Conditioner

35%

32%

28%

32%

35%

32%

-1.5%

2%

-1.7%

-0.8%

13%

0.4%

26%

24%

22%

20%

26%

24%

% Change

-1.7%

3%

-2.0%

0.4%

6%

2%

Microwave

26%

24%

22%

22%

28%

24%

% Change
Mutual Funds
% Change
Video Camera*

2%

5%

2%

2%

11%

3%

23%

23%

15%

20%

21%

22%

-6.8%

0.7%

-14.3%

-9.0%

1%

-2.6%

22%

21%

23%

17%

32%

21%

23%

23%

15%

20%

18%

20%

21%

21%

13%

17%

16%

19%

11%

13%

9%

8%

18%

12%

10%

6%

10%

5%

4%

8%

-21.7%

-23.1%

-15.8%

-25.7%

-17.1%

-

% Change
Demat Account*
% Change
Share of Companies*
% Change
IPod*
% Change
Chit Fund Deposits
% Change

Base: 6,675(CY), 7,462(PY)

48

India Online 2007

Chart 22: Current loan liabilities
Current Year

Home Loan

Car Loan

60%

Two-wheeler Loan
53%

44%

41%

47%

46%

43%

40%

20%

14%
12%

15%
12%

17%
11%

13%11%

13%
10%

15%
12%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

49

Online Matrimonial Search

Net Usage Status
Chart 23: Years of experience in using internet
Up to 1 year

Current Year
80%

1-2 years

More than 2 years
77%

74%

70%

69%
60%

60%

56%

40%

20%

23%
17%

16%13%

13%
13%

12%
12%

21%

23%
17% 15%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 12: Years of experience in using internet
Change from PY
20%

20%
8%

10%

3%

1%

4%

0%
-10%

-2%

-1%

-1% -3%

-2%
-6%

-20%

5% 4%

0%

2%

-2%
-9%

-21%

-30%

Base: 6,675(CY), 7,462(PY)

50

India Online 2007

Chart 24: Place of accessing internet
Home

Current Year

Place of work

Cyber cafe

100%
83%

79%

80%
62%

62%
55%

60%

50%

84%

78%

60%

56%
49%

54%

82%

59%

54%

81%
61%

51%

40%
20%
0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 13: Place of accessing internet
Change from PY
25%
18%

20%
15%
10%

24%

11%

12%
10%

18%
13%

12%
8%

15%

11% 12%
9%

7%

14% 15%
7%

5%
0%
-5%

-3%

Base: 6,675(CY), 7,462(PY)

51

Online Matrimonial Search

Chart 25: Type of internet connection at home
Current Year
80%

Regular Dial Up

72%

Broadband

Others

70%
62%

69%

66%

63%

60%

40%

20%

14%

10%

19%

14%

10%

14%

18%

14%

14%

11%

15%

10%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,050

Chart 14: Type of internet connection at home
Change from PY
60%
47%
40%
20%

1%

-1%

0%
-20%

-11%

9%

14%

11%

-12%

4%

8%

10%

-14%

13%

6%

0%
-6%

-2%

-11%

Base: 4,050(CY), 5,134(PY)

52

India Online 2007

Chart 26: Type of internet connection at office
Regular Dial Up

Current Year

Broadband

Others

80%
68%

65%

68%

64%

61%

60%

59%

40%
22%
20%

14%

5%

7%

13%
4%

12%

9%

5%

10%

13%

6%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 5,447

Chart 15: Type of internet connection at office
Change from PY
30%

24%
18%

20%

10%
5%

10%
0%
-1%
-10%

-7%

11%

1%

2%

-1%
-5%

-20%

-2%
-7%-5%

3%
-4% -3%

-16%

Base: 5,447(CY), 5,311(PY)

53

Online Matrimonial Search

Chart 27: Service provider subscribed to at home
Current Year

VSNL / Tata

BSNL/Sancharnet

40%
34%

35%

34%

MTNL
35%

35%
30%

30%

20%
11%

12%

10%

9%

8%

10%
6%

3%

8%

10%
6%

3%

5%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,050

Chart 16: Service provider subscribed to at home
Change from PY
15%

12%

10%
2%

5%

1%

0%
-5%
-10%

-2%

-3%

-3%

-1%

-2%
-7%

-15%
-20%

-1%
-5% -4%

-1%
-5%

-2% -3%-1%

-14%

Base: 4,050(CY), 5,211(PY)

54

India Online 2007

Chart 28: Service provider subscribed to at office
Current Year

VSNL / Tata

BSNL/Sancharnet

MTNL

40%
33%
30%

29%

28%

27%

28%
26%

20%
11%

12%

11%

10%

7%

4%

5%

3%

11%

12%
6%

3%

4%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 5,447

Chart 17: Service provider subscribed to at office
Change from PY
20%

16%
12%

10%

6%
1%

2%

2%

1%

0%
-2%
-10%

-7%

-5%

-3%

-4%
-8%

-1%
-4%

-8%

-7%

-13%
-20%

Base: 5,447(CY), 5,285(PY)

55

Online Matrimonial Search

Net Usage
Dynamics
Chart 29: Frequency of accessing internet from home
Current Year
100%

At least once daily

88%

Weekly, but not daily

89%

87%

Less than once a week
87%

87%
79%

80%
60%
40%
20%

11%

11%
1%

0%
BM

2%

Shaadi

19%

13%

10%

0%

1%
Google

Jeevansaathi

12%
2%

1%

Yahoo

AMU

Base: 3,905

Chart 18: Frequency of accessing internet from home
Change from PY
20%
13%

10%

11%

5%

3%

1%

0%

0%
-10%

10%

-3%

-2%

-3%
-10%

0%
-3%

-3%
-8%

-1%

-2%
-7%

-20%

Base: 3,905(CY), 5,239(PY)

56

India Online 2007

Chart 30: Frequency of accessing internet from office
Current Year
100%

At least once daily

91%

Weekly, but not daily
91%

88%

87%

Less than once a week
88%

82%

80%
60%
40%
20%

9%

7%

2%

2%

0%
BM

Shaadi

13%

11%

8%
1%
Google

Jeevansaathi

9%
5%

2%

2%

Yahoo

AMU

Base: 4,947

Chart 19: Frequency of accessing internet from office
Change from PY
6%
4%

4%
2%
0%
-2%

1%
-1%

0%

2%

2%

2%
1%
-1% -1%

-4%
-6%

1%
-1%

0%

0%

0%

-1%
-2%
-6%

-8%

Base: 4,947(CY), 5,163(PY)

57

Online Matrimonial Search

Chart 31: Time of the day accessing internet from home
Current Year
60%

Midnight to 9.00 AM

9.00 AM-6.00 PM

53%

53%

6.00 PM - 12.00 Midnight
53%

53%
47%

47%

40%
30%
24%
20%

18%

18%

18%
9%

18%
9%

8%

9%

7%

4%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 3,843

Chart 20: Time of the day accessing internet from home
Change from PY
20%
12%
10%

3%

2%

3%

2%

3%

11%
2%

3%

2%

0%
-10%

-5%

-2%

-6%

-8%

-5%

-7%

-10%
-20%
-30%

-27%

Base: 3,843(CY), 5,125(PY)

58

India Online 2007

Chart 32: Time of the day accessing internet from office
Current Year

Midnight to 9.00 AM

9.00 AM-6.00 PM

56%

60%

6.00 PM - 12.00 Midnight
56%

53%

54%

52%

48%
40%

21%
20%

15%

11%

9%

3%

4%

4%

3%

Shaadi

4%

1%

0%
BM

11%

8%

Google

Jeevansaathi

Yahoo

AMU

Base: 4,955

Chart 21: Time of the day accessing internet from office
Change from PY
10%
5%

4%

1%

4%

1%

-2%

-1%1%

0%

0%
-5%

7% 6%
4%

-2%

-1%

-1%

-1%

-3%

-10%

-8%

-15%
-20%

-17%

Base: 4,955(CY), 5,192(PY)

59

Online Matrimonial Search

Chart 33: Duration of PC usage from home
Current Year

Light users

Medium users

Heavy users

80%
64%

63%

65%

62%

59%

63%

60%

40%
22%

23%

25%
20%

21%

20%

12%

21%

17%

13%

23%
14%

14%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,185

Chart 22: Duration of PC usage from home
Change from PY
50%

42%

40%
30%
20%
10%
0%
-10%

6%
-2%
-4%

8%

3%

8%

-1%
-2%

-20%
-30%

-4%

-4%

-2%

1%

1%
-3%

-5%
-17%
-25%

Base: 4,185(CY), 5,729(PY)

60

India Online 2007

Chart 34: Duration of internet usage from home
Current Year

Light users

Medium users

Heavy users

50%
40%

38%
34%

36% 36%

33%35%
29%

28%

30%

43%

41%

37%
34%
29%

30%

32%

31%
26%

28%

20%
10%
0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 3,881

Chart 23: Duration of internet usage from home
Change from PY
20%

17%

9%

10%

8%

4%
1%

0%
-10%

19%

15%

-5%

-1%

-2%
-7%

-9%

-6%

-1%

-3%
-7%
-14%

-20%

-18%

Base: 3,881(CY), 5,134(PY)

61

Online Matrimonial Search

Chart 35: Duration of PC usage from office
Current Year

Light users

Medium users

60%

54%

52%

51%

52%

Heavy users
52%

47%
42%

40%
28%

24%
25%

29%

20%

20%

27%

26%
22%

21%

17%
12%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 5,079

Chart 24: Duration of PC usage from office
Change from PY
60%
43%

40%
19%

20%
0%

6%

3%

0%

-1%
-6%

-3%

-20%
-40%

1%

3%
-2%

-5%

0%
-8%

1%

-2%

-17%
-36%

Base: 5,079(CY), 5,395(PY)

62

India Online 2007

Chart 36: Duration of internet usage from office
Current Year

Light users

Medium users

50%
40%

41%

41%
35%

34%
30%

44%

41%

40%

Heavy users

34%

37%
31%
29%

29%

26%

34%
30%

27%

26%

24%
20%
10%
0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,839

Chart 25: Duration of internet usage from office
Change from PY
5%

5%

5%

4%
2%

1%

0%
-2%
-5%

2%

2%

1%

-1%
-3%

-3%

4% 4%

-2%
-4%

-6%
-10%

-8%

Base: 4,839(CY), 5,091(PY)

63

Online Matrimonial Search

Chart 37: Time spent by internet users on watching TV
Light users

Current Year
50%
43%

45%
42%

Medium users
48%

40%

40%

Heavy users
47%

38%

43% 43%

43% 42%
38%

30%
20%

15%

15%

14%

15%

15%

14%

10%
0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 5,933

Chart 26: Time spent by internet users on watching TV
Change from PY
30%

26%

20%

0%
-10%

10%

5%

10%
1%
-1%

1%

0%
-2% -3%

2%

2%

5%
-3% -2%

-3%
-13%

-20%
-30%

1%

-27%

Base: 5,933(CY), 6,863(PY)

64

India Online 2007

Chart 38: Time spent by internet users on reading newspaper
Light users

Current Year
50%

48%

46%
41%

40%

Medium users
48%

46%
40%

38%

Heavy users
46%

47%

41%

41%
31%

30%

22%
17%

20%

13%

12%

13%

11%

10%
0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,053

Chart 27: Time spent by internet users on reading newspaper
Change from PY
40%

27%

20%

24%

17%

11%

11%

31%

30%

22%
10%

25%
11%

7%

0%
-20%
-40%

-38%

-29%

-35%

-60%

-46%

-41%

-37%

Base: 6,053(CY), 7,044(PY)

65

Online Matrimonial Search

Chart 39: Time spent by internet users on listening to radio
Light users

Current Year
80%

73%

Medium users
73%

72%

72%

Heavy users
71%

60%

52%

40%
24%

20%

20%

19%

20%27%

20%

20%
9%

9%

9%

8%

4%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,118

Chart 28: Time spent by internet users on listening to radio
Change from PY
15%

13%
8%

10%
5%

5%

3%

2%

2%

3%

2%

2%

0%
-5%
-10%

-1%

-1%

-3%
-5%

-7%

-15%

-3%
-6%

-3%

-11%

Base: 4,118(CY), 4,666(PY)

66

India Online 2007

Preferred Net
Activities
Table 16: Popularity of various internet activities
Activity

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Matrimonial search

100%

100%

100%

100%

100%

100%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Emailing

98%

95%

91%

98%

91%

96%

% Change

2%

-1.4%

-6.5%

1%

-8.9%

-0.2%

Job Search

92%

94%

99%

90%

98%

94%

% Change

42%

36%

52%

40%

66%

41%

Check Sports

77%

82%

99%

75%

99%

83%

% Change

39%

47%

51%

33%

36%

47%

Instant messaging

77%

82%

98%

80%

98%

83%

% Change

33%

39%

57%

45%

69%

42%

Check news

78%

81%

99%

78%

97%

83%

% Change

23%

27%

64%

18%

30%

29%

Music

76%

82%

99%

74%

98%

83%

% Change

20%

28%

30%

29%

49%

31%

Online games

73%

79%

99%

71%

99%

80%

% Change

37%

43%

58%

33%

71%

43%

Dating/Friendship

71%

77%

98%

69%

96%

78%

% Change

45%

47%

61%

40%

86%

50%

Mobile contents (ring tones /
games, etc.)*

70%

76%

98%

70%

95%

77%

Astrology

65%

70%

98%

70%

96%

73%

% Change

35%

33%

52%

35%

69%

38%

Check financial info

64%

73%

97%

66%

95%

73%

% Change

43%

60%

73%

46%

63%

57%

Educational / Learning material

61%

67%

97%

67%

96%

71%

% Change

0.5%

17%

62%

13%

47%

17%

Social networking /
Communities*

57%

67%

98%

63%

94%

69%

Check real estate info

57%

64%

97%

62%

94%

67%

% Change

42%

55%

70%

50%

76%

55%

Chatting

% Change

% Change

65%

70%

64%

62%

60%

66%

% Change

9%

10%

4%

13%

28%

10%

E-greetings

67%

66%

58%

72%

59%

65%

% Change
Search work related info
% Change
Screensavers/wallpapers

4%

3%

-15.1%

15%

-1.1%

4%

58%

54%

45%

53%

46%

53%

-1.6%

-1.3%

-26.5%

2%

-32.3%

-0.9%

51%

52%

44%

45%

54%

51%

67

Online Matrimonial Search

% Change

4%

-1.3%

Buy travel products

51%

% Change

10%

Search for product information

52%
8%
46%

% Change
Share pictures
% Change

-20.1%

0.8%

17%

2%

50%

43%

56%

49%

50%

23%

-10.2%

24%

10%

19%

45%

45%

49%

35%

47%

7%

-5.0%

12%

20%

8%

47%

42%

50%

45%

46%

9%

9%

-6.0%

13%

19%

10%

36%

36%

34%

31%

34%

36%

38%

38%

29%

33%

33%

36%

3%

15%

-22.0%

4%

9%

9%

36%

35%

31%

37%

32%

35%

4%

1%

-16.5%

6%

15%

0.5%

35%

35%

25%

40%

24%

34%

Check hobby related info

33%

35%

30%

31%

38%

34%

% Change

19%

24%

20%

20%

12%

22%

Check cinema content

34%

35%

29%

25%

28%

33%

9%

9%

-5.9%

1%

6%

8%

33%

34%

29%

29%

37%

33%

Business/professional

32%

30%

30%

32%

30%

31%

% Change

15%

17%

-9.6%

19%

15%

17%

Check personal travel related

32%

30%

23%

29%

23%

29%

Movies*
% Change
Net banking
% Change
Check health & lifestyle info
% Change
Check business/Financial news*
% Change

% Change
Check / read blogs*
% Change

% Change

9%

13%

-16.2%

6%

2%

10%

Online bill payment

30%

30%

19%

28%

29%

28%

% Change

10%

17%

-18.4%

14%

16%

13%

Look for Seminar/workshops

28%

28%

26%

29%

28%

28%

4%

6%

-18.2%

5%

-6.7%

6%

31%

30%

16%

30%

17%

27%

Adult content

23%

25%

21%

23%

23%

23%

% Change

12%

13%

-3.2%

12%

20%

12%

Check business travel related*

23%

23%

20%

30%

17%

23%

17%

19%

18%

15%

12%

17%

5%

5%

-8.9%

5%

-7.3%

6%

18%

19%

15%

15%

17%

17%

3%

5%

-5.0%

0.2%

-5.8%

3%

15%

17%

16%

19%

17%

16%

13%

15%

15%

18%

14%

15%

-35.5%

-33.2%

-35.0%

-39.5%

-29.3%

-

8%

8%

7%

8%

12%

9%

% Change
Buy other than travel products*
% Change

% Change
Net telephony
% Change
Online stock trading
% Change
Comment on blog post*
% Change
Local language website usage
% Change
Have a blog site of own*
% Change

Base: 6,675(CY), 7,462(PY)

68

India Online 2007

Chart 40: Professional activities
Current Year
100%

91% 92%

80%

Emailing - work related
Job Search
Check business/Financial news
98%
99%
94%
88%90%
84%
84%
79%

94%
87%

60%
40%

`

35%

35%

40%

34%

25%

24%

20%
0%
BM

Google

Yahoo

Base: 6,675

Chart 29: Professional activities
Change from PY
60%
40%

42%

50%

52%

41%

40%

36%

20%
2%

3%

-1%

0%
-4%
-20%

-2%
-16%

Base: 6,675(CY), 7,462(PY)

69

Online Matrimonial Search

Chart 41: Personal activities
Current Year
100%

Emailing - personal

94%

80%

Dating/Friendship
98%

88%

96%

93%

86%

90%
78%

83%

77%

71%

Check personal travel info.

69%

60%
32%

40%

29%

30%

29%

23%

23%

20%
0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AM U

Base: 6,675

Chart 30: Personal activities
Change from PY
80%
60%

80%
61%
47%

45%

40%
20%

3%

13%

9%

50%
40%

0%

11%

6%

-1%

10%

0%
-20%

-2%

-2%
-16%

-12%

Base: 6,675(CY), 7,462(PY)

70

India Online 2007

Chart 42: Downloading activities
Music

Current Year

99%

100%
80%

Online games

76%
73%

70%

Mobile contents

99%
98%

82% 79%
76%

98%
74% 71%

99%
95%
83% 80%
77%

70%

60%
40%
20%
0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 31: Downloading activities
Change from PY
80%
60%

41%
37%

40%
20%

20%

43%

46%

28%

63%

58%
48%
30%

29%

40%
33%

69%

69%
49%
43%
31%

0%

Base: 6,675(CY), 7,459(PY)

71

Online Matrimonial Search

Chart 43: E-commerce related activities
Current Year

E-greetings

Net telephony

Online bill payment

100%
80%

73%

66%

67%

40%

30%

20%

66%

58%

60%

59%

30%

17%

19%

BM

Shaadi

29%

28%
18%19%

15%

28%
18%

12%

0%
Google

Jeevansaathi

Yahoo

AMU

Base: 6,622

Chart 32: E-commerce related activities
Change from PY

20%

17%

20%

16%

10%
10%

4%

5%

3%

5%

14%

13%

5%

3%

6%
4%

0%
-10%
-20%

-4%
-9%
-15%

-18%

Base: 6,622(CY), 7,455(PY)

72

India Online 2007

Chart 44: Online shopping
Current Year

Buyers

Non-Buyers

80%
63%
60%

50%

53%

50%

47%

62%
51%

38%

37%

40%

49%

48% 52%

20%
0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AM U

Base: 6,683

Chart 33: Online shopping
Change from PY
30%
24%
11%

18%

12%

10%

7%

0%
-11%
-12%
-30%

-24%

-7%

-10%
-18%

Base: 6,683(CY), 7,462(PY)

73

Online Matrimonial Search

Chart 45: Blogging activities
Current Year
80%

Check / read blogs

Comment on blog post

Have a blog site of own

None of the above

68%

63%
60%

40%

20%

68%

34%

33%

37%
29%

15%
8%

17%

33%

29%

16%
8%

62%

60%

61%

7%

19%
8%

17%
12%

16%
9%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

74

India Online 2007

Chart 46: Member of an online community
Current Year
60%

55%

Not-members
56%

55%
45%

Members
55%

54%

45%

44%

Shaadi

Google

52%
46%

48%

45%

40%

20%

0%
BM

Jeevansaathi

Yahoo

AMU

Base: 6,675

75

Online Matrimonial Search

Table 17: Membership by type of online community
Type Of Community

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

55%

55%

56%

54%

52%

55%

Computers & Internet

5%

6%

6%

4%

15%

6%

Alumni & Schools

8%

6%

4%

8%

3%

6%

Romance & Relationships

6%

5%

3%

7%

4%

5%

Music

3%

3%

4%

3%

2%

3%

Business / Professional
community

3%

4%

2%

3%

3%

3%

Games

3%

3%

2%

3%

4%

3%

Schools & Education

3%

2%

3%

3%

4%

2%

Arts & Entertainment

2%

3%

3%

2%

3%

2%

Individuals

3%

2%

4%

2%

0.2%

2%

Not a member of any online
community

Base: 6,675

76

India Online 2007

Table 18: Most used local language websites (other than English)
Language

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Hindi

16%

27%

18%

39%

29%

20%

Tamil

22%

11%

8%

4%

7%

17%

Malayalam

13%

8%

9%

19%

3%

16%

Telugu

16%

15%

36%

7%

11%

14%

Marathi

8%

16%

9%

10%

9%

10%

10%

6%

9%

13%

3%

7%

Bengali

5%

6%

1%

0.0%

7%

5%

Gujarati

4%

4%

0.0%

0.0%

18%

3%

Konkani

0.0%

3%

0.0%

0.0%

0.0%

1%

Urdu

0.8%

0.3%

4%

0.0%

0.0%

1%

Kannada

Base: 865

77

Online Matrimonial Search

Table 19: Online activities desired in other languages
Activity

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Email

67%

68%

69%

70%

62%

68%

Chatting

53%

55%

58%

47%

49%

54%

Entertainment

52%

52%

47%

43%

49%

51%

Search information

39%

38%

34%

33%

35%

37%

Online news

35%

36%

35%

38%

35%

36%

Online learning / education

36%

34%

41%

27%

37%

35%

Astrology

29%

29%

26%

35%

22%

29%

Matrimony

28%

24%

12%

31%

17%

24%

Online shopping

23%

23%

23%

24%

17%

23%

Travel related information

21%

21%

20%

18%

16%

20%

Not Interested

15%

16%

18%

17%

21%

15%

Blog

15%

16%

14%

13%

10%

15%

Base: 6,675

78

India Online 2007

Chart 47: Problems faced while surfing the internet
Current Year

Difficult to connect

Slow website opening

Cumbersome navigation

80%
68%
60%

40%

65%

61%

20%

39%

36%

36%

15%

14%

65%

38%

17%

63%

57%

36%

33%
15%

14%
10%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

79

Online Matrimonial Search

Table 20: Preferred websites - emailing
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Yahoo

52%

52%

55%

49%

81%

53%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gmail

22%

22%

27%

22%

5%

21%

% Change

-8.2%

16%

-9.8%

14%

-7.4%

5%

Rediff

20%

16%

11%

19%

6%

18%

% Change

12%

6%

2%

12%

-12.9%

8%

4%

7%

4%

5%

4%

5%

-29.8%

4%

-38.3%

-10.3%

-7.4%

-12.2%

Hotmail
% Change
Sify

0.9%

0.9%

0.6%

0.3%

2%

1%

% Change

-1.3%

-2.9%

0.6%

-1.8%

1%

-1.8%

Indiatimes

0.9%

0.9%

0.0%

1%

0.4%

0.8%

% Change

-2.3%

-6.5%

-4.8%

-45.1%

-4.2%

-11.7%

0.3%

0.4%

0.0%

3%

1%

0.7%

VSNL

0.6%

0.1%

1%

0.0%

0.3%

0.4%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Lycos*

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Sancharnet/BSNL*
% Change

% Change
AOL*
% Change

Base: 6,675(CY), 7,462(PY)

80

India Online 2007

Chart 48: Multiple user shares of email websites
Current Year

AOL

Gmail

Hotmail

80%
66%

63%

62%

61%

62%

60%
44%

38%

40%

41%

42%
36%

40%

40%

20%
4%

4%

3%

4%

5%

3%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 34: Multiple user shares of email websites
Change from PY
40%
20%

14%

33%

32%
15%

24%
5%

1%

4%

0%
-7%

-20%
-40%

-18%
-28%

-60%

-55%

Base: 6,675(CY), 7,462(PY)

81

Online Matrimonial Search

Chart 49: Number of email accounts and average per capita email ids
Current Year

1 email id

2 email ids

3 email ids

40%
30%

30%
23%

28%

27%
24%
21%
16%

20%

10%

31%

32%

22%
19%

15%

12%

10%

9%

28%
24%

23%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 35: Number of email accounts and average per capita email ids
Change from PY
20%
10%

17%
13% 12%
4%

0%

4%

5%

4%

2%

0%
-10%

-6%

-1%

-2%

-11%

-2%
-8%

-3%
-10%

-20%
-30%

-25%

Base: 6,675(CY), 7,462(PY)

82

India Online 2007

Most Used Websites
Table 21: Top of mind unaided recall - all websites
Website
Yahoo
% Change

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

27%

31%

23%

32%

59%

30%

7%

-33.6%

15%

12%

12%

-8.3%

32%

27%

53%

33%

23%

29%

-3.9%

11%

26%

18%

-5.6%

6%

13%

10%

4%

13%

4%

11%

% Change

9%

6%

-11.3%

9%

-1.7%

7%

Orkut

5%

4%

2%

3%

2%

4%

% Change

4%

3%

2%

3%

2%

4%

Gmail*

3%

3%

3%

4%

0.6%

3%

2%

2%

0.3%

3%

0.5%

2%

% Change

-14.1%

1%

-28.1%

-9.8%

-2.9%

-6.3%

Indiatimes

2%

2%

0.0%

2%

1%

1%

% Change

-1.9%

-0.1%

-4.9%

-32.5%

0.5%

-6.7%

Funmaza*

0.1%

0.0%

0.0%

0.0%

0.0%

0.7%

Sify

0.9%

0.3%

2%

0.0%

0.1%

0.6%

% Change

0.6%

0.2%

2%

-0.2%

-0.4%

0.4%

Contest2win*

0.5%

1%

0.0%

0.4%

0.0%

0.6%

Google
% Change
Rediff

% Change
Hotmail

% Change

% Change

Base: 6,522(CY), 7,441(PY)

83

Online Matrimonial Search

Table 22: Most used website - all websites
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

32%

29%

60%

33%

22%

30%

Yahoo

25%

27%

17%

27%

63%

27%

Rediff

14%

10%

4%

12%

4%

12%

Orkut

6%

7%

6%

5%

3%

6%

Gmail

4%

4%

5%

4%

1%

4%

Hotmail

1%

2%

0.2%

3%

0.5%

2%

Indiatimes

0.7%

0.9%

0.0%

2%

0.4%

1%

Sify

0.3%

0.7%

2%

0.0%

0.0%

0.6%

Ebay

0.4%

1%

0.0%

0.0%

0.0%

0.5%

Moneycontrol

0.4%

1%

0.0%

0.7%

0.0%

0.5%

Base: 6,630

84

India Online 2007

Table 23: Info search (English)
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

76%

77%

96%

81%

22%

69%

Yahoo

10%

7%

2%

7%

73%

12%

English

4%

3%

0.0%

3%

2%

4%

Rediff

2%

2%

0.1%

0.7%

1%

3%

MSN

1%

0.8%

0.0%

1%

0.5%

1%

Wikipedia

2%

0.9%

0.4%

2%

0.0%

1%

Dictionary

0.4%

1%

0.8%

0.4%

0.3%

1%

Indiatimes

0.4%

0.3%

0.0%

0.1%

0.1%

0.7%

Sify

0.8%

0.4%

0.0%

0.1%

0.0%

0.6%

BBC

0.7%

0.2%

0.0%

0.0%

0.0%

0.6%

Base: 5,078

85

Online Matrimonial Search

Table 24: Info search (local language)
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

73%

74%

97%

67%

88%

73%

Manoramaonline

2%

0.7%

2%

1%

0.0%

2%

Kerala

2%

0.0%

0.0%

4%

0.0%

2%

Webduniya

1%

2%

0.0%

5%

0.0%

1%

Guruji

1%

3%

0.0%

4%

0.0%

1%

Eenadu

2%

0.4%

0.0%

0.0%

0.4%

1%

Google

Khoj

0.6%

2%

0.0%

2%

0.0%

1%

MSN

0.0%

0.4%

0.0%

0.0%

3%

0.9%

Webulagam

0.8%

0.4%

0.0%

2%

0.0%

0.8%

2%

0.0%

0.0%

0.0%

0.0%

0.7%

Chennaionline

Base: 3,030

86

India Online 2007

Table 25: Job search
Website
Naukri
% Change

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

39%

43%

15%

44%

17%

36%

-17.2%

-7.7%

-9.0%

-7.0%

-0.1%

-13.7%

Monster

32%

31%

14%

25%

26%

28%

% Change

14%

8%

4%

8%

19%

8%

Timesjobs

14%

13%

7%

21%

4%

13%

% Change

7%

6%

-14.7%

14%

-7.8%

6%

Google

3%

2%

50%

3%

4%

6%

% Change

1%

-1.6%

29%

2%

1%

3%

Yahoo

0.6%

1%

2%

0.0%

42%

4%

-0.2%

0.4%

2%

-0.9%

4%

1%

0.8%

1%

0.2%

1%

2%

2%

% Change

-1.9%

-0.7%

-8.5%

-0.8%

-8.9%

-2.0%

Indiatimes

2%

1%

0.3%

0.3%

2%

2%

% Change

0.8%

0.3%

0.0%

-7.4%

2%

-0.7%

1%

0.9%

0.6%

1%

1%

1%

-0.3%

0.3%

-1.3%

0.1%

-0.8%

0.2%

0.9%

0.8%

3%

0.3%

0.4%

1%

-0.5%

0.3%

3%

-0.1%

0.0%

0.3%

% Change
Rediff

Freshersworld
% Change
Jobs
% Change
Jobsahead

1%

1%

0.5%

0.7%

0.0%

1%

% Change

-4.0%

-6.5%

-1.4%

-3.9%

-4.3%

-4.7%

Base: 6,264(CY), 6,874(PY)

87

Online Matrimonial Search

Table 26: Booking travel tickets
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

17%

20%

2%

11%

15%

15%

Makemytrip

17%

19%

3%

15%

2%

14%

% Change

9%

10%

0.8%

2%

2%

6%

Google

9%

6%

87%

15%

5%

13%

% Change

4%

1%

24%

11%

-0.2%

8%

Yatra*
% Change

IRCTC
% Change
Yahoo
% Change
Rediff
% Change

16%

13%

1%

19%

5%

13%

-19.1%

-20.2%

-28.6%

-18.6%

-7.7%

-20.7%

5%

4%

2%

10%

67%

10%

-0.3%

-5.0%

0.2%

5%

5%

0.3%

4%

4%

2%

3%

2%

6%

-2.3%

-2.7%

1%

-3.6%

-7.7%

-3.0%

Travel

3%

2%

2%

6%

0.7%

3%

% Change

2%

0.3%

2%

4%

0.2%

2%

Indiatimes

4%

3%

0.1%

4%

0.5%

3%

% Change

-3.0%

-1.5%

-1.1%

-9.9%

0.3%

-3.7%

Travelguru

2%

3%

0.1%

3%

0.7%

2%

% Change

2%

3%

0.1%

2%

0.7%

2%

Airdeccan

2%

2%

0.0%

2%

0.0%

1%

% Change

-6.4%

-2.8%

-0.2%

-3.5%

-0.2%

-4.2%

Base: 5,083(CY), 5,138(PY)

88

India Online 2007

Table 27: Online shopping (other than travel tickets)
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

39%

36%

7%

26%

24%

30%

-6.9%

-2.6%

-21.3%

-7.5%

-5.6%

-9.9%

28%

25%

2%

29%

8%

23%

% Change

6%

0.3%

-20.8%

11%

-31.1%

0.5%

Google

5%

4%

84%

9%

3%

10%

% Change

1%

0.8%

70%

8%

3%

7%

Ebay
% Change
Rediff

Yahoo

4%

6%

2%

5%

61%

9%

0.9%

-7.7%

-1.4%

-0.4%

41%

0.8%

6%

8%

2%

6%

0.0%

6%

Indiatimes

6%

8%

1%

3%

0.8%

5%

% Change

-8.7%

2%

-16.0%

-26.1%

-1.2%

-7.3%

1%

1%

0.4%

1%

0.0%

3%

-0.2%

-0.2%

0.4%

-1.1%

0.0%

1%

2%

1%

0.4%

0.8%

0.5%

2%

% Change

0.9%

-0.6%

0.4%

-0.7%

0.5%

0.3%

Onlineshopping

0.9%

1%

0.0%

2%

0.8%

1%

% Change

0.3%

1%

0.0%

1%

0.8%

0.8%

1%

2%

0.0%

1%

0.0%

1%

0.9%

1%

-8.0%

0.7%

-1.1%

0.4%

% Change
Futurebazaar*
% Change

Shopping
% Change
Sify

Amazon
% Change

Base: 5,200(CY), 4,145(PY)

89

Online Matrimonial Search

Table 28: Online news
Website
Yahoo
% Change
NDTV
% Change
Google
% Change
Rediff
% Change

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

12%

10%

5%

9%

69%

14%

6%

-7.8%

-2.2%

6%

32%

3%

13%

16%

1%

8%

1%

11%

-6.8%

7%

-11.3%

-3.8%

-6.4%

-2.2%

5%

5%

82%

11%

4%

10%

-0.8%

0.2%

80%

7%

1%

5%

9%

9%

2%

6%

1%

9%

0.2%

1%

-7.6%

2%

-15.2%

0.8%

Indiatimes

7%

9%

2%

6%

3%

6%

% Change

-5.0%

-3.7%

-25.0%

-24.0%

-8.9%

-8.8%

Aajtak

5%

8%

1%

7%

0.0%

6%

% Change

1%

4%

0.6%

4%

-1.7%

2%

BBC

6%

5%

0.5%

5%

2%

5%

% Change

3%

2%

-2.0%

4%

-2.6%

2%

MSN

2%

2%

0.6%

6%

13%

3%

-10.1%

-0.9%

-3.7%

-7.5%

11%

-5.1%

CNN

4%

3%

0.3%

4%

0.7%

3%

% Change

2%

2%

-2.9%

3%

0.7%

2%

% Change

Timesofindia
% Change

4%

5%

1%

3%

0.0%

3%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Base: 5,408(CY), 5,417(PY)

90

India Online 2007

Table 29: Financial news & info (rates, quotes, etc.)
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

8%

9%

89%

20%

6%

15%

-0.3%

1%

88%

14%

3%

7%

7%

10%

3%

10%

82%

14%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Moneycontrol/CNBC

14%

13%

1%

10%

0.1%

9%

-1.8%

6%

-27.0%

-7.6%

-5.6%

-3.2%

% Change
Yahoo

% Change
Rediff

9%

4%

0.7%

3%

3%

7%

% Change

7%

-0.8%

-19.1%

-0.5%

-16.4%

3%

ICICI Direct/ICICI Bank

8%

8%

1%

3%

3%

6%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sharekhan

8%

5%

0.1%

2%

0.1%

4%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiatimes

3%

5%

1%

3%

0.5%

4%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

4%

1%

7%

0.1%

4%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

1%

0.0%

0.5%

0.0%

3%

3%

5%

0.0%

0.6%

0.0%

3%

0.9%

2%

0.0%

-1.6%

-8.7%

-0.1%

NDTV/NDTVprofit
% Change
Stockmarket*
% Change
Economictimes
% Change

Base: 4,723(CY), 3,320(PY)

91

Online Matrimonial Search

Table 30: Online share trading
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

ICICI Direct

35%

34%

25%

25%

54%

34%

Sherkhan

27%

32%

16%

17%

10%

27%

Indiabulls

11%

3%

0.0%

5%

0.0%

6%

5Paisa

3%

2%

2%

6%

7%

3%

BSE

4%

3%

0.0%

7%

0.0%

3%

Geojit

4%

0.8%

0.0%

16%

0.0%

3%

NSE

2%

2%

0.0%

5%

0.4%

2%

Kotaksecurities

2%

2%

3%

4%

0.0%

2%

Religare

3%

2%

0.0%

0.0%

0.0%

2%

Reliancemoney

2%

0.2%

0.0%

0.0%

0.0%

2%

Base: 879

92

India Online 2007

Table 31: Real estate info
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

13%

13%

94%

12%

9%

19%

Yahoo

12%

10%

0.9%

14%

84%

15%

Realestates

10%

14%

0.0%

16%

1%

11%

Magicbricks

14%

16%

0.6%

12%

1%

11%

99acres

10%

16%

0.2%

11%

0.6%

9%

Rediff

7%

5%

0.7%

2%

2%

7%

Indiaproperty

5%

4%

0.1%

10%

0.7%

5%

Property

5%

3%

0.0%

3%

0.1%

3%

Indiatimes

3%

3%

0.7%

1%

0.2%

3%

Sify

1%

0.7%

0.2%

0.0%

0.2%

1%

Base: 4,424

93

Online Matrimonial Search

Table 32: Matrimonial search
Website
Bharatmatrimony

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

100%

0%

0%

0%

0%

29%

% Change

0%

0%

0%

0%

0%

-5%

Shaadi

0%

100%

0%

0%

0%

28%

% Change

0%

0%

0%

0%

0%

-6%

Google

0%

0%

100%

0%

0%

6%

% Change

0%

0%

0%

0%

-7%

5%

Jeevansaathi

0%

0%

0%

100%

0%

6%

% Change

0%

0%

0%

0%

0%

-11%

Yahoo

0%

0%

0%

0%

100%

5%

% Change

0%

0%

0%

0%

0%

0%

Matrimony*

0%

0%

0%

0%

0%

5%

Rediff

0%

0%

0%

0%

0%

3%

% Change

0%

0%

0%

0%

0%

0%

Tamilmatrimony*

0%

0%

0%

0%

0%

3%

0%

0%

0%

0%

0%

3%

Matrimonial

0%

0%

0%

0%

0%

2%

% Change

0%

0%

0%

0%

0%

-2%

% Change

% Change
Simplymarry*
% Change

Base: 6,675(CY), 7,462(PY)

94

India Online 2007

Table 33: Dating/friendship search
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Orkut

34%

32%

7%

36%

5%

28%

% Change

30%

30%

7%

35%

4%

25%

Yahoo

24%

22%

10%

13%

89%

25%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Google

6%

3%

79%

6%

0.1%

10%

% Change

3%

-1.9%

27%

3%

-2.6%

6%

Rediff
% Change
Fropper

9%

7%

1%

3%

3%

8%

-0.1%

-2.3%

-29.0%

-12.3%

-2.9%

-4.2%

4%

5%

0.0%

8%

0.4%

3%

-4.1%

-3.4%

-1.1%

0.3%

-1.3%

-3.6%

2%

4%

0.1%

3%

1%

3%

% Change

-2.3%

3%

0.1%

-0.7%

0.8%

0.0%

Indiatimes

2%

3%

0.0%

1%

0.1%

2%

% Change

% Change
Date

-7.8%

-3.7%

-2.7%

-9.4%

-1.5%

-5.7%

Friends

0.6%

2%

0.0%

0.7%

0.0%

2%

% Change

0.0%

0.4%

0.0%

-0.8%

-1.4%

0.7%

2%

3%

0.5%

2%

0.0%

2%

0.3%

0.2%

0.5%

-0.3%

-0.1%

-0.3%

Adultfriendfinder
% Change
Friendfinder
% Change

3%

1%

0.3%

3%

0.4%

2%

-1.9%

-2.7%

-0.8%

0.1%

0.1%

-1.7%

Base: 5,140(CY), 5,033(PY)

95

Online Matrimonial Search

Table 34: Social networking/communities
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Orkut

67%

57%

95%

65%

11%

56%

Yahoo

12%

16%

3%

11%

87%

19%

2%

0.9%

0.1%

1%

0.4%

2%

MSN
Friends

0.4%

1%

0.1%

0.3%

0.0%

2%

Communities

0.9%

0.5%

0.0%

1%

0.0%

2%

1%

1%

0.0%

1%

0.0%

0.8%

Hi5
Myspace

0.5%

2%

0.0%

0.0%

0.1%

0.7%

Tagged

0.3%

0.2%

0.6%

3%

0.0%

0.4%

Fropper

0.2%

0.8%

0.0%

0.5%

0.0%

0.4%

Ryze

0.8%

0.3%

0.0%

0.0%

0.0%

0.3%

Base: 3,735

96

India Online 2007

Table 35: Online gaming
Website
Yahoo
% Change
Zapak*

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

17%

19%

5%

20%

70%

19%

-16.5%

-21.7%

-21.1%

-8.1%

25%

-15.8%

17%

20%

8%

19%

4%

15%

7%

4%

75%

7%

4%

11%

0.0%

-3.1%

74%

2%

-0.4%

3%

% Change
Google
% Change
Games
% Change
Rediff

7%

6%

0.7%

14%

1%

8%

-0.1%

-0.2%

-0.4%

8%

-11.1%

1%

3%

2%

0.3%

1%

2%

4%

0.9%

0.2%

-3.5%

-1.7%

-3.3%

1%

Miniclip

5%

4%

3%

1%

0.1%

4%

% Change

1%

0.9%

-1.3%

-2.2%

-1.5%

0.1%

Indiagames*

2%

4%

0.0%

3%

0.7%

3%

2%

3%

0.0%

2%

13%

3%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

3%

1%

4%

0.7%

2%

% Change

% Change
Contest2Win
% Change
Onlinegames*
% Change
MSN
% Change

2%

2%

0.0%

2%

0.1%

2%

-0.3%

0.9%

-7.4%

-1.5%

-3.0%

-1.6%

Base: 5,089(CY), 3,469(PY)

97

Online Matrimonial Search

Table 36: Download mobile content
Website
Yahoo
% Change

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

12%

11%

7%

12%

72%

15%

-10.2%

-18.0%

-22.0%

-8.5%

25%

-11.1%

Rediff

15%

12%

2%

12%

5%

12%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

5%

7%

76%

11%

6%

11%

-4.1%

2%

57%

6%

4%

4%

Google
% Change
Nokia

10%

12%

1%

10%

2%

9%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiatimes

7%

8%

5%

15%

1%

7%

% Change

-8.4%

-5.0%

-14.0%

-21.3%

-8.2%

-10.2%

5%

5%

1%

2%

0.0%

4%

Ringtones

4%

3%

0.5%

3%

0.8%

4%

% Change

2%

0.8%

-2.0%

-1.3%

0.8%

0.9%

Hutch

4%

4%

0.1%

2%

0.7%

3%

% Change

2%

2%

0.1%

2%

-0.2%

2%

Mobile9*
% Change

Airtel
% Change

4%

3%

0.1%

2%

2%

3%

0.3%

-0.9%

-2.7%

-0.8%

2%

-0.2%

Funmaza

2%

3%

0.2%

5%

1%

2%

% Change

2%

-1.1%

-1.9%

5%

-3.2%

-0.3%

Base: 5,065(CY), 3,151(PY)

98

India Online 2007

Table 37: Preferred instant messaging applications
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Yahoo

67%

66%

22%

63%

92%

61%

Google Talk

12%

9%

72%

12%

3%

14%

Rediffbol

11%

9%

3%

11%

3%

11%

MSN

6%

6%

2%

6%

1%

5%

Orkut

2%

3%

0.6%

1%

0.0%

2%

Meebo

1%

3%

0.5%

3%

0.3%

1%

Indiatimes

0.4%

0.6%

0.0%

0.1%

0.1%

0.6%

Skype

0.3%

0.9%

0.0%

0.5%

0.0%

0.5%

AIM

0.4%

0.4%

0.0%

0.1%

0.0%

0.3%

2%

2%

0.1%

2%

0.4%

4%

Others

Base: 5,415

99

Online Matrimonial Search

Table 38: Download music
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Raaga

24%

27%

8%

34%

5%

21%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

7%

8%

3%

7%

65%

11%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

4%

75%

6%

5%

9%

-2.7%

-1.9%

73%

3%

3%

3%

Music

4%

4%

0.9%

0.7%

0.0%

5%

% Change

2%

1%

0.3%

-3.8%

0.0%

2%

Yahoo
% Change
Google
% Change

Musicindiaonline

4%

4%

2%

5%

0.1%

4%

-0.1%

-2.2%

-6.0%

2%

-4.6%

-0.8%

Rediff

3%

2%

0.8%

0.4%

2%

4%

% Change

1%

-0.2%

-1.8%

-2.3%

-0.3%

1%

Cooltoad

4%

4%

2%

4%

1%

3%

-3.9%

-1.3%

-1.0%

0.7%

0.2%

-3.3%

2%

5%

0.2%

0.8%

0.0%

2%

-2.6%

2%

-14.6%

-2.0%

-2.0%

-1.3%

% Change

% Change
Mp3
% Change
Tamilsongs

3%

1%

0.0%

0.0%

0.1%

2%

% Change

3%

0.9%

0.0%

-0.5%

0.1%

2%

Youtube*

3%

1%

0.0%

1%

0.5%

2%

% Change

Base: 5,343(CY), 3,987(PY)

100

India Online 2007

Table 39: Sports content
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

28%

38%

10%

33%

14%

28%

10%

8%

2%

11%

75%

13%

-0.1%

-14.3%

-5.4%

7%

35%

-1.3%

14%

12%

0.5%

12%

0.8%

10%

% Change

4%

7%

-0.6%

4%

-5.2%

3%

Google

6%

4%

81%

7%

2%

10%

% Change

2%

-0.6%

78%

3%

0.6%

6%

Espnstarsports*
% Change
Yahoo
% Change
Cricinfo

Rediff

9%

6%

0.7%

7%

2%

8%

0.6%

0.0%

-4.9%

3%

-16.8%

0.3%

Sports

5%

3%

0.6%

6%

0.0%

6%

% Change

1%

0.1%

0.1%

3%

-0.3%

3%

Indiatimes

4%

3%

0.9%

3%

0.9%

3%

% Change

-3.9%

-1.6%

-4.9%

-15.4%

-2.2%

-5.0%

3%

2%

0.0%

4%

0.7%

2%

-3.8%

0.7%

-2.1%

2%

0.4%

-1.7%

% Change

NDTV
% Change
Sify
% Change

3%

2%

0.2%

2%

0.5%

2%

-3.4%

-0.5%

-0.9%

-0.1%

-0.2%

-1.7%

Tensports

2%

4%

0.1%

0.6%

0.5%

2%

% Change

-1.4%

-0.1%

0.1%

-1.9%

-0.4%

-1.0%

Base: 5,249(CY), 4,020(PY)

101

Online Matrimonial Search

Table 40: Cinema content
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Yahoo

7%

7%

2%

7%

80%

12%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Google

7%

4%

84%

9%

6%

11%

% Change

2%

0.0%

67%

4%

5%

6%

Bollywood

5%

9%

2%

4%

0.3%

5%

% Change

1%

3%

-0.2%

-0.5%

-12.2%

0.1%

Rediff
% Change
Cinema
% Change
PVR Cinemas
% Change
Indiafm
% Change

5%

3%

0.1%

3%

2%

5%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

4%

0.2%

3%

0.0%

5%

-1.4%

1%

-5.9%

0.9%

-9.3%

0.7%

5%

6%

1%

10%

1%

5%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

5%

1%

5%

0.4%

4%

-1.5%

-0.8%

-2.3%

-2.0%

-0.9%

-1.9%

Movies

3%

4%

0.6%

6%

2%

4%

% Change

2%

2%

-1.9%

4%

1%

2%

Santabanta

3%

4%

1%

5%

3%

3%

% Change

2%

-1.6%

1%

2%

2%

-0.6%

Indiatimes

3%

4%

0.0%

4%

0.7%

3%

% Change

-6.3%

0.3%

-4.5%

-17.4%

-1.5%

-5.2%

Base: 5,207(CY), 3,132(PY)

102

India Online 2007

Table 41: Most used local language websites (other than English)
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

11%

12%

74%

2%

10%

14%

Yahoo

4%

7%

3%

15%

57%

9%

Malayalamanorama

9%

4%

0.0%

18%

3%

8%

12%

6%

8%

2%

15%

7%

3%

6%

2%

18%

0.0%

5%

0.0%

0.3%

0.0%

0.0%

0.0%

4%

Marathiworld

4%

7%

2%

3%

0.7%

3%

Thinamalar

6%

2%

3%

0.0%

0.5%

3%

Webulagam

2%

4%

0.0%

0.4%

1%

3%

Rediff

3%

1%

0.0%

1%

2%

3%

Eeandu
Webduniya
Keralakaumudi

Base: 865

103

Online Matrimonial Search

Table 42: Preferred blog sites
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

21%

18%

71%

30%

8%

23%

Yahoo

19%

17%

16%

9%

38%

19%

Rediff

12%

9%

3%

5%

0.5%

10%

Blogger

15%

12%

0.1%

18%

2%

10%

Ibibo

7%

17%

4%

12%

4%

9%

Blogspot

7%

9%

2%

5%

4%

9%

0.4%

0.3%

0.0%

0.0%

37%

3%

1%

4%

0.0%

13%

0.3%

2%

Tagged
Hi5
Indiatimes
Youtube

0.9%

3%

2%

0.3%

0.3%

2%

1%

0.6%

0.0%

0.2%

2%

2%

Base: 1,307

104

India Online 2007

Table 43: Preferred astrology website
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Yahoo

18%

19%

6%

16%

84%

22%

Astrology

22%

21%

6%

21%

3%

19%

6%

8%

83%

13%

7%

13%

Google
Rediff

10%

9%

1%

9%

3%

10%

Indiatimes astrospeak

8%

10%

0.5%

9%

0.2%

7%

Sarafreder

4%

2%

0.5%

2%

0.0%

3%

Sify

5%

3%

0.1%

0.7%

0.3%

3%

MSN

1%

2%

0.5%

1%

0.8%

2%

Horoscope

4%

2%

0.0%

2%

0.0%

2%

Astrolife

2%

2%

0.0%

3%

0.0%

2%

Base: 4,885

105

Online Matrimonial Search

Table 44: Preferred online learning / education website
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

28%

29%

91%

31%

19%

32%

Yahoo

5%

9%

2%

7%

70%

12%

Rediff

5%

3%

0.9%

5%

1%

5%

Wikipedia

8%

3%

0.5%

7%

0.5%

4%

Education

4%

5%

0.0%

4%

0.1%

4%

Onlinelearning

1%

1%

0.0%

5%

0.1%

2%

Indiatimes

2%

2%

0.0%

0.5%

2%

2%

0.5%

3%

0.8%

1%

0.2%

1%

MSN

1%

0.5%

0.0%

0.6%

0.4%

1%

Ebizel

2%

2%

1%

0.1%

0.0%

1%

W3schools

Base: 4,612

106

India Online 2007

Most Used Offline
Media Brands
Table 45: Favorite TV channels
TV Channel
Star Plus

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

10%

13%

8%

16%

14%

12%

% Change

4%

1%

6%

7%

11%

2%

Discovery

7%

7%

7%

8%

5%

7%

% Change

-2.1%

-0.2%

0.5%

3%

-6.8%

-1.1%

Sun TV

6%

3%

7%

0.4%

5%

5%

% Change

2%

-0.7%

3%

-3.0%

0.9%

2%

HBO

4%

6%

3%

8%

3%

5%

-1.2%

2%

-5.6%

4%

0.5%

0.3%

% Change
NDTV
% Change
Aajtak

6%

4%

2%

5%

2%

5%

0.6%

-0.7%

-7.5%

0.7%

-0.9%

0.1%

4%

5%

3%

4%

2%

4%

-0.2%

1%

2%

-1.2%

-0.8%

0.6%

Sony

6%

4%

4%

4%

6%

4%

% Change

2%

-1.3%

2%

0.5%

3%

0.0%

Zee TV

3%

6%

3%

4%

4%

4%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Ten Sports

4%

4%

3%

1%

2%

4%

% Change

2%

0.7%

2%

-0.5%

0.8%

0.6%

2%

3%

10%

1%

6%

3%

-1.6%

0.8%

10%

-2.6%

-6.5%

-0.1%

% Change

M TV
% Change

Base: 6,005(CY), 6,697(PY)

107

Online Matrimonial Search

Table 46: Favorite newspapers
Newspaper
The Times of India

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

31%

39%

36%

41%

31%

33%

% Change

-10.2%

8%

-0.6%

4%

-8.6%

-1.8%

The Hindu

23%

11%

22%

12%

13%

20%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

5%

6%

7%

8%

10%

6%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Deccan Chronicle

5%

5%

7%

3%

5%

5%

% Change

5%

3%

7%

3%

2%

3%

The Hindustan Times
% Change

Eenadu

3%

2%

4%

3%

1%

3%

0.9%

0.8%

4%

-0.2%

-4.2%

0.7%

Malyalam Manorama

5%

0.7%

3%

1%

2%

3%

% Change

3%

-1.7%

-5.7%

0.2%

0.6%

0.4%

Dainik Bhaskar

2%

3%

3%

0.5%

5%

2%

% Change

1%

0.7%

3%

-1.6%

-12.9%

-0.4%

The Telegraph

1%

4%

0.8%

1%

3%

2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

2%

2%

1%

3%

2%

-1.0%

-1.5%

2%

-2.2%

1%

-1.0%

% Change

% Change
Indian Express
% Change
The Tribune
% Change

2%

2%

0.7%

4%

3%

2%

-0.1%

-4.3%

-1.1%

2%

1%

-1.9%

Base: 5,969(CY), 6,362(PY)

108

India Online 2007

Table 47: Favorite magazines
Magazine

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

24%

29%

23%

25%

20%

25%

% Change

-5.2%

3%

-17.6%

-10.3%

-3.1%

-3.4%

The Week

7%

3%

5%

10%

6%

6%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

6%

6%

5%

6%

7%

5%

-0.3%

-1.1%

-0.1%

1%

3%

-0.6%

Sports Star

6%

3%

9%

2%

0.8%

5%

% Change

5%

1%

8%

0.3%

-0.9%

3%

India Today

Reader's Digest
% Change

Femina
% Change
Outlook
% Change
Film Fare
% Change
Digit
% Change
Business World
% Change
Star Dust
% Change

3%

5%

4%

3%

5%

4%

-2.7%

-1.4%

2%

1%

-1.6%

-1.9%

4%

4%

4%

3%

0.4%

3%

-3.3%

-1.9%

-7.4%

-2.9%

-15.3%

-2.7%

1%

4%

2%

6%

4%

3%

-1.0%

2%

2%

5%

4%

0.7%

2%

2%

0.7%

3%

1%

2%

-1.7%

-2.6%

-2.0%

0.0%

-1.3%

-1.2%

3%

2%

2%

3%

0.4%

2%

0.4%

0.1%

-2.4%

0.8%

-0.6%

0.2%

1%

2%

2%

3%

2%

2%

-0.1%

0.5%

-0.4%

2%

2%

0.3%

Base: 5,304(CY), 5,688(PY)

109

Online Matrimonial Search

Table 48: Favorite radio channels
Radio Channel

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Radio Mirchi

41%

39%

24%

40%

22%

37%

% Change

11%

13%

-23.9%

13%

-14.6%

10%

Red FM

12%

14%

20%

12%

16%

13%

% Change
AIR
% Change

4%

6%

16%

6%

13%

5%

11%

9%

15%

12%

17%

11%

3%

-4.3%

9%

-6.9%

7%

-0.8%

Radio City

10%

12%

7%

15%

13%

11%

% Change

-3.3%

-0.3%

-1.1%

4%

-12.6%

-2.0%

Suryan FM

6%

5%

8%

0.3%

8%

7%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

7%

6%

0.7%

6%

2%

5%

4%

4%

10%

5%

12%

5%

-25.8%

-23.6%

-14.6%

-23.8%

-6.5%

-23.9%

3%

3%

8%

2%

3%

3%

% Change

0.5%

0.0%

8%

0.5%

3%

1%

Fever FM*

2%

3%

4%

4%

6%

2%

0.4%

0.3%

2%

4%

0.5%

1%

-0.7%

-1.2%

2%

2%

0.5%

0.0%

Big FM*
% Change
AIR FM GOLD
% Change
AIR FM RAINBOW

% Change
BBC
% Change

Base: 4,162(CY), 5,385(PY)

110

India Online 2007

Response to Online
Marketing Stimuli
Chart 50: Response to online marketing stimulus
Clicked a sponsored search ad

Current Year

Clicked a banner ad

Clicked a product/service e-mailer
60%

40%

54%

54%

50%

46%
41%

41%

49%
41%

42%
39%
33%

27%
17%

16%

20%

21%

19%

17%
13%

0%
BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 5,344

Chart 36: Response to online marketing stimulus
Change from PY
30%
17%

20%

13%

9%
4%

4%

0%

-3%

-10%
-20%

20%

9%

10%
0%

15%

-4%

1%

2%

-1%

-6%

-9%

-30%

-15%
-30%

Base: 5,344(CY), 6,865(PY)

111

Online Matrimonial Search

Offline Brands
Recalled
Table 49: TOM recall for brands
Brand

BM

Shaadi

Google

Jeevansaathi

Nokia

9%

8%

7%

% Change

3%

2%

2%

Sony

9%

7%

% Change

3%

Tata

5%

% Change

Yahoo

AMU

10%

5%

8%

4%

-5.8%

2%

5%

8%

4%

8%

2%

-20.8%

4%

2%

2%

4%

3%

5%

9%

5%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

LG

4%

5%

3%

7%

7%

4%

% Change

2%

0.5%

-0.3%

3%

3%

0.3%

Reliance

3%

4%

3%

2%

4%

3%

-0.1%

0.9%

1%

-1.6%

2%

0.5%

HLL

4%

2%

0.2%

2%

3%

3%

% Change

3%

1%

-3.5%

-0.5%

-0.6%

2%

Nike

3%

3%

4%

0.9%

5%

3%

% Change

% Change

-4.0%

0.0%

3%

-0.2%

3%

-1.0%

Colgate

3%

2%

0.6%

3%

2%

3%

% Change

1%

0.3%

0.1%

-0.9%

0.4%

0.6%

Samsung

2%

2%

1%

5%

2%

2%

-0.4%

-0.2%

-1.9%

0.4%

2%

-0.3%

2%

2%

4%

2%

0.4%

2%

-0.4%

-0.5%

2%

-0.5%

-0.2%

-0.5%

% Change
Pepsi
% Change

Base: 6,486(CY), 7,421(PY)

112

Segment Wise
Detailed Tables

113

Table 1: Gender breakup
Gender

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Male

84%

83%

85%

76%

83%

83%

Female

16%

17%

15%

24%

17%

17%

Sample Base

Table 2: Age group distribution
Age Group

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

13-18 yrs

6%

9%

17%

3%

19%

9%

19-24 yrs

32%

36%

41%

27%

34%

34%

25-35 yrs

44%

40%

33%

52%

30%

40%

36-45 yrs

10%

10%

7%

13%

6%

11%

46-55 yrs

5%

4%

1%

4%

9%

5%

Above 55 yrs

3%

2%

0.9%

1%

2%

2%

Sample Base

114

Table 3: City class - by population size
City Class

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

1,947

1,924

312

364

282

6,675

Upto 1 Lakh

10%

11%

12%

12%

16%

12%

1-5 Lakhs

13%

18%

15%

15%

14%

14%

5-10 Lakhs

31%

22%

34%

27%

28%

29%

Above 10 Lakhs

46%

49%

39%

46%

43%

45%

Yahoo

AMU

Table 4: City class - by market size
City Class
Sample Base

BM

Shaadi

Google

Jeevansaathi

1,947

1,924

312

364

282

6,675

Metro

39%

39%

32%

36%

33%

38%

Urban uptowns

15%

15%

8%

16%

13%

14%

Emerging Towns

17%

13%

23%

15%

16%

16%

Others

29%

33%

37%

34%

38%

32%

115

Table 5: City wise distribution
Cities

BM

Shaadi

1,947

1,924

312

10%

13%

10%

Mumbai

8%

12%

9%

Bangalore

8%

7%

Hyderabad

8%

Chennai

7%

Kolkata
Pune

Sample Base
Delhi

Ahmadabad

Google

Jeevansaathi

Yahoo

AMU

364

282

6,675

15%

11%

11%

10%

9%

9%

6%

9%

6%

7%

6%

6%

4%

6%

6%

3%

3%

2%

4%

5%

3%

3%

2%

2%

2%

3%

3%

3%

3%

4%

1%

3%

1%

2%

1%

1%

2%

1%

Lucknow

0.9%

2%

2%

1%

1%

1%

Coimbatore

0.9%

0.6%

0.0%

0.5%

0.7%

1%

1%

0.6%

2%

0.8%

1%

1%

Visakhapatanam
Indore

1%

1%

0.3%

0.5%

0.7%

0.9%

Nagpur

0.6%

1%

1%

2%

0.7%

0.9%

Chandigarh

0.7%

1%

1%

0.3%

1%

0.8%

1%

0.1%

2%

0.5%

0.7%

0.8%

Jaipur

1%

0.7%

0.0%

2%

1%

0.7%

Bhopal

0.6%

0.5%

1%

0.8%

0.7%

0.6%

Faridabad

0.6%

0.7%

0.6%

1%

0.7%

0.6%

Ludhiana

0.7%

0.7%

0.0%

0.8%

0.4%

0.6%

Patna

0.7%

0.8%

0.3%

0.3%

0.0%

0.6%

Surat

0.5%

1%

0.3%

0.5%

1%

0.6%

Vadodara

0.5%

0.5%

0.6%

1%

1%

0.6%

Vijayavada

0.8%

0.4%

1%

0.5%

0.0%

0.6%

Bhubaneswar

0.7%

0.3%

0.6%

0.8%

0.0%

0.5%

Kochi

0.7%

0.4%

0.0%

0.8%

0.0%

0.5%

kanpur

0.4%

0.3%

0.3%

1%

0.4%

0.4%

Madurai

0.6%

0.3%

0.0%

0.0%

0.0%

0.4%

Mysore

0.4%

0.4%

0.3%

0.5%

0.7%

0.4%

Agra

0.2%

0.5%

0.6%

0.8%

0.7%

0.3%

Allahabad

0.1%

0.5%

0.3%

0.0%

0.4%

0.3%

Amritsar

0.1%

0.3%

0.6%

0.5%

0.4%

0.3%

Aurangabad

0.1%

0.3%

0.3%

0.3%

0.4%

0.3%

Cuttack

0.4%

0.2%

0.3%

0.5%

0.4%

0.3%

Dehradun

0.3%

0.7%

0.0%

0.0%

0.7%

0.3%

Goa

0.3%

0.5%

0.0%

0.0%

0.0%

0.3%

Guwahati

0.3%

0.4%

0.0%

0.3%

0.7%

0.3%

Meerut

0.3%

0.5%

0.0%

0.3%

0.4%

0.3%

Nashik

0.4%

0.4%

0.3%

0.5%

0.0%

0.3%

Rajkot

0.3%

0.5%

0.0%

0.0%

0.0%

0.3%

Tiruchirapalli

0.5%

0.1%

0.0%

0.3%

0.0%

0.3%

Jodhpur

0.1%

0.2%

0.0%

0.3%

0.4%

0.2%

Mangalore

0.3%

0.3%

0.0%

0.3%

0.0%

0.2%

Raipur

0.3%

0.1%

0.0%

0.3%

0.0%

0.2%

Ranchi

0.2%

0.3%

1%

0.3%

1%

0.2%

Assansol

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Dhanbad

0.1%

0.1%

0.3%

0.0%

0.0%

0.1%

Jabalpur

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Solapur

0.1%

0.2%

0.3%

0.0%

0.4%

0.1%

Varanasi

0.1%

0.2%

0.0%

0.0%

1%

0.1%

Thiruvanathapuram

Others from North India

7%

9%

14%

10%

10%

9%

Others from South India

16%

11%

19%

10%

15%

15%

Others from East India

6%

4%

5%

3%

7%

5%

Others from West India

6%

8%

5%

8%

8%

7%

116

Table 6: Region-wise break-ups
Region

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

North

17%

27%

26%

23%

24%

21%

East

11%

8%

13%

14%

15%

11%

South

50%

33%

41%

36%

34%

44%

West

22%

32%

21%

27%

27%

24%

Yahoo

AMU

Sample Base

Table 7: Preferred language of reading
Language
Sample Base

BM

Shaadi

Google

Jeevansaathi

1,947

1,924

312

364

282

6,675

English

42%

41%

42%

48%

28%

41%

Hindi

14%

23%

18%

20%

24%

17%

Tamil

9%

3%

4%

2%

6%

7%

Telugu

7%

5%

8%

4%

7%

7%

Malayalam

5%

2%

8%

3%

4%

5%

Marathi

3%

6%

3%

5%

6%

4%

Kannada

5%

4%

2%

4%

5%

4%

Gujarati

3%

5%

2%

3%

4%

3%

Bengali

3%

3%

2%

3%

3%

3%

Oriya

3%

0.8%

7%

4%

0.4%

2%

Punjabi

1%

2%

1%

2%

3%

2%

Urdu

1%

1%

0.8%

1%

1%

1%

Awadhi

0.8%

0.4%

0.8%

0.7%

1%

0.8%

Assamese

0.3%

0.4%

0.0%

0.0%

6%

0.5%

Konkani

0.4%

0.6%

0.1%

0.1%

0.0%

0.5%

Marwari

0.4%

0.6%

0.2%

0.0%

0.0%

0.4%

Bhojpuri

0.2%

0.2%

0.4%

0.0%

0.0%

0.2%

Sindhi

0.3%

0.2%

0.0%

0.0%

0.9%

0.2%

Tulu

0.1%

0.5%

0.0%

0.0%

0.0%

0.2%

Dogri

0.0%

0.1%

0.4%

0.2%

0.0%

0.1%

Haryanvi

0.2%

0.1%

0.3%

0.2%

0.0%

0.1%

Kashmiri

0.1%

0.2%

0.2%

0.0%

0.0%

0.1%

Maithili

0.0%

0.1%

0.0%

0.0%

0.2%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Chhattisgarhi

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Manipuri

0.1%

0.0%

0.1%

0.0%

0.2%

0.0%

Magahi

0.0%

0.0%

0.3%

0.0%

0.2%

0.0%

Nepali

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

1%

0.3%

0.9%

0.2%

0.6%

0.5%

Others

117

Table 8: Socio economic classification
SEC
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

SEC A

29%

26%

19%

34%

21%

26%

SEC B

31%

33%

24%

26%

28%

31%

SEC C

24%

21%

29%

21%

22%

24%

SEC D

12%

13%

17%

16%

18%

13%

SEC E

4%

8%

11%

3%

12%

6%

Table 9: Highest educational qualification
Educational Qualification

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

8%

14%

15%

6%

23%

12%

College but not Graduate

21%

22%

31%

22%

19%

22%

Grad. & above - gen.

41%

39%

32%

39%

39%

39%

Grad. & above - proff.

30%

26%

22%

32%

19%

27%

Sample Base
Up to SSC/HSC

Table 10: Occupational break up
Occupation

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

1,947

1,924

312

364

282

6,675

Unemployed

32%

36%

45%

23%

50%

36%

Employed

68%

64%

55%

77%

50%

65%

118

Table 11: Function / field of occupation
Function / Field Of Occupation

BM

Shaadi

Yahoo

AMU

1,280

1,209

154

16%

17%

18%

277

137

4,174

18%

14%

16%

Advertising/PR/Media

3%

4%

2%

4%

2%

3%

Finance

9%

9%

HR

3%

3%

8%

6%

10%

9%

2%

5%

2%

2%

IT/Software

18%

Manufacturing

11%

20%

23%

24%

12%

21%

11%

9%

7%

8%

11%

Administration

12%

10%

6%

8%

16%

11%

Academics

4%

3%

0.8%

7%

2%

4%

Consultancy

5%

6%

5%

4%

6%

5%

19%

17%

26%

17%

29%

18%

Sample Base
Marketing/Sales

Others

Google

Jeevansaathi

Table 12: Head of the household
Head Of The Household

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Head of the HH

50%

44%

41%

53%

47%

47%

Not head of the HH

50%

56%

59%

47%

53%

53%

Sample Base

Table 13: Monthly family income
Monthly Family Income

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,716

1,665

248

314

234

5,765

Upto 5K

12%

12%

18%

9%

21%

13%

5-10K

22%

24%

24%

24%

26%

25%

10-20K

27%

27%

31%

25%

28%

26%

20-30K

14%

13%

10%

15%

9%

13%

30-50K

12%

9%

7%

9%

5%

10%

50-75K

4%

5%

2%

4%

3%

4%

75-100K

3%

3%

3%

10%

4%

4%

Above 100K

6%

7%

5%

5%

5%

6%

Sample Base

119

Table 14: Most expensive vehicle owned by the household
Vehicle Owned

BM

Shaadi

Google

Jeevansaathi

1,947
6%

1,924

312

5%

10%

Motor-Cycle/Scooter

47%

44%

Small Car (Up to Rs.4 lakhs)

17%

Mid-Size Car (Rs.4 to 8 lakhs)

9%

Premium/Luxury Car (Above Rs.8
lakhs)
Others

Sample Base
Bi-Cycle

Don't own a vehicle

Yahoo

AMU

364

282

6,675

5%

14%

7%

37%

44%

38%

45%

19%

17%

16%

14%

17%

10%

7%

8%

13%

8%

1%

2%

2%

0.8%

3%

2%

1%

0.8%

1%

1%

2%

1%

18%

20%

26%

24%

17%

20%

Table 15: Ownership of credit cards (individually)
Credit Cards Owned

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Single Card

19%

18%

13%

21%

13%

18%

Multiple Cards

18%

15%

11%

15%

12%

15%

No Credit Card

64%

67%

76%

63%

75%

67%

Sample Base

120

Table 16: Household asset ownership
Assets

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Color TV

94%

94%

88%

95%

90%

93%

Mobile Phone

92%

91%

87%

94%

86%

90%

Bank Account

86%

84%

71%

85%

79%

82%

Fridge

77%

78%

65%

81%

68%

75%

Cable TV/DTH

74%

74%

66%

71%

71%

73%

Computer/Laptop

70%

69%

64%

66%

65%

68%

Camera

68%

66%

60%

67%

65%

65%

Landline Phone

64%

63%

60%

61%

61%

62%

Life Insurance

63%

62%

50%

60%

60%

60%

Home

61%

59%

58%

58%

55%

58%

Debit Card

61%

58%

45%

60%

48%

56%

Music System/DVD/MP3

59%

58%

52%

56%

52%

56%

Washing Machine

56%

56%

56%

64%

57%

55%

Credit Card

40%

35%

29%

36%

32%

36%

Fixed Deposits

37%

36%

28%

28%

34%

34%

Med. Insurance/CGHS

35%

32%

28%

32%

35%

32%

Air Conditioner

26%

24%

22%

20%

26%

24%

Microwave

26%

24%

22%

22%

28%

24%

Mutual Funds

23%

23%

15%

20%

21%

22%

Video Camera

22%

21%

23%

17%

32%

21%

Demat Account

23%

23%

15%

20%

18%

20%

Share of Companies

21%

21%

13%

17%

16%

19%

IPod

11%

13%

9%

8%

18%

12%

Chit Fund Deposits

10%

6%

10%

5%

4%

8%

Sample Base

Table 17: Current loan liabilities
Loan Liabilities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Home Loan

41%

44%

46%

47%

53%

43%

Car Loan

12%

12%

11%

13%

10%

12%

Two-wheeler Loan

14%

15%

17%

11%

13%

15%

Education Loan

10%

9%

9%

6%

8%

10%

Business Loan

5%

4%

4%

0.9%

4%

4%

Personal Loan

26%

20%

13%

20%

15%

22%

3%

3%

5%

2%

1%

3%

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

9%

8%

13%

11%

8%

9%

Sample Base

Consumer Durables
Other
None of Above

121

Table 18: Years of experience in using internet
Experience
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Less Than 6 Months

6%

8%

10%

4%

10%

8%

6 Months-1 year

7%

8%

7%

7%

11%

9%

1-2 years

13%

13%

23%

12%

23%

15%

2-5 years

30%

27%

29%

22%

22%

27%

5-6 years

14%

14%

9%

14%

12%

13%

6 years and above

31%

29%

21%

41%

23%

29%

Table 19: Place of accessing internet
Place Of Access

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Home

62%

62%

56%

60%

59%

61%

Place of work

83%

79%

78%

84%

82%

81%

Cyber cafe

55%

50%

49%

54%

54%

51%

9%

6%

7%

5%

9%

7%

Sample Base

In transit

Table 20: Type of internet connection at home
Type Of Internet Connection

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,209

1,222

191

211

157

4,050

Regular Dial Up

14%

14%

19%

18%

14%

15%

Broadband Dial Up

28%

28%

24%

29%

24%

27%

24 Hrs Broadband

32%

33%

31%

28%

32%

33%

Mobile Connection

6%

7%

10%

6%

6%

7%

0.9%

1%

2%

2%

3%

1%

Sample Base

Wi Fi Connection
Cable

11%

10%

8%

6%

10%

10%

0.8%

0.6%

0.0%

0.4%

0.8%

0.5%

Others

2%

1%

2%

6%

1%

2%

Don't Know

5%

6%

4%

6%

9%

5%

Lease/Dedicated line

122

Table 21: Type of internet connection at office
Type Of Internet Connection

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,624

1,556

239

300

225

5,447

5%

7%

4%

5%

9%

6%

Broadband Dial Up

27%

23%

24%

22%

19%

24%

24 Hrs Broadband

34%

35%

30%

34%

33%

34%

Mobile Connection

2%

2%

3%

3%

3%

2%

Wi Fi Connection

2%

3%

2%

3%

3%

3%

Cable

7%

5%

14%

5%

8%

7%

Lease/Dedicated line

7%

7%

6%

15%

4%

7%

Sample Base
Regular Dial Up

Others
Don't Know

2%

2%

2%

2%

0.4%

2%

13%

16%

17%

13%

22%

16%

Table 22: Service provider subscribed to at home
Service Provider

BM

Shaadi

Google

Jeevansaathi

Sample Base

1,209

VSNL / Tata

11%

1,222

191

9%

10%

BSNL/Sancharnet

34%

34%

MTNL

3%

Reliance

6%

Sify

Yahoo

AMU

211

157

4,050

8%

12%

10%

35%

30%

35%

35%

8%

6%

6%

3%

5%

4%

5%

4%

2%

5%

7%

6%

6%

6%

7%

7%

0.2%

0.2%

0.3%

0.1%

0.8%

0.2%

Airtel/Bharti

17%

20%

16%

23%

13%

18%

Local Cable Operator

Spectranet

10%

8%

6%

8%

8%

9%

Others

7%

6%

10%

13%

14%

8%

Don't Know

4%

4%

5%

3%

5%

4%

123

Table 23: Service provider subscribed to at office
Service Provider

BM

Shaadi

Google

Sample Base

1,624

1,556

239

VSNL / Tata

11%

12%

7%

BSNL/Sancharnet

29%

27%

28%

MTNL

3%

5%

Reliance

6%

7%

Sify

Jeevansaathi

Yahoo

AMU

300

225

5,447

11%

12%

11%

33%

26%

28%

4%

3%

6%

4%

4%

4%

6%

6%

5%

4%

9%

2%

3%

4%

0.4%

0.2%

0.4%

0.0%

0.6%

0.3%

19%

18%

11%

19%

10%

17%

Local Cable Operator

5%

4%

2%

5%

4%

5%

Others

6%

6%

13%

7%

15%

8%

15%

17%

21%

16%

19%

17%

Spectranet
Airtel/Bharti

Don't Know

Table 24: Frequency of accessing internet from home
Frequency

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,162

1,191

182

207

149

3,905

Over 5 times a Day

28%

29%

29%

36%

15%

28%

2-5 times a Day

29%

28%

23%

25%

37%

28%

Once Daily

Sample Base

32%

31%

37%

27%

27%

31%

Once In 2-3 Days

7%

8%

7%

8%

12%

8%

Once a Week

4%

3%

3%

5%

8%

4%

1-3 times a Month

0.7%

0.4%

0.2%

0.0%

1%

0.6%

Once in More than a Month

0.2%

2%

0.5%

0.0%

0.9%

0.8%

Table 25: Frequency of accessing internet from office
Frequency

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,481

1,444

211

275

191

4,947

Over 5 times a Day

43%

43%

47%

48%

18%

42%

2-5 times a Day

27%

23%

19%

19%

24%

24%

Once Daily

Sample Base

21%

23%

26%

21%

40%

23%

Once In 2-3 Days

5%

6%

5%

8%

8%

6%

Once a Week

3%

3%

4%

3%

5%

3%

1%

1%

0.7%

2%

1%

1%

0.9%

1%

0.5%

0.1%

4%

1%

1-3 times a Month
Once in More than a Month

124

Table 26: Time of the day accessing internet from home
Time
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,147

1,170

179

205

141

3,843

Before 9.00 AM

7%

5%

1%

4%

6%

6%

9.00 AM-12.00 Noon

8%

7%

15%

10%

5%

8%

12.00 Noon - 3.00 PM

6%

6%

5%

4%

5%

6%

3.00 PM-6.00 PM

4%

6%

4%

4%

20%

5%

6.00 PM - 9.00 PM

16%

15%

17%

15%

19%

17%

9.00 PM - 12.00 Midnight

38%

39%

35%

31%

28%

36%

After 12.00 Midnight

3%

4%

3%

3%

3%

3%

Throughout the Day

20%

21%

20%

28%

15%

20%

Table 27: Time of the day accessing internet from office
Time

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,479

1,445

2%

3%

213

273

190

4,955

3%

0.0%

1%

2%

9.00 AM-12.00 Noon

21%

19%

20%

16%

21%

21%

12.00 Noon - 3.00 PM
3.00 PM-6.00 PM

22%

21%

15%

22%

19%

20%

13%

13%

13%

13%

16%

13%

6.00 PM - 9.00 PM

7%

7%

13%

5%

9%

7%

9.00 PM - 12.00 Midnight

5%

2%

3%

3%

13%

4%

After 12.00 Midnight

1%

1%

2%

0.4%

2%

1%

Throughout the Day

29%

34%

32%

40%

20%

31%

Sample Base
Before 9.00 AM

Table 28: Duration of internet usage from home
Duration
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,159

1,182

178

206

145

3,881

Less than 30 Minutes

12%

9%

9%

9%

19%

11%

30 to 60 Minutes

26%

24%

20%

22%

24%

25%

1-2 Hours

34%

37%

41%

33%

26%

36%

2-5 Hours

21%

22%

21%

24%

29%

21%

5-8 Hours

5%

4%

6%

4%

1%

4%

More than 8 Hours

2%

3%

4%

7%

1%

4%

125

Table 29: Duration of internet usage from office
Duration
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,455

1,403

207

272

192

4,839

Less than 30 Minutes

15%

18%

16%

15%

17%

17%

30 to 60 Minutes

24%

23%

19%

25%

27%

24%

1-2 Hours

26%

24%

29%

29%

30%

26%

2-5 Hours

19%

18%

19%

16%

20%

18%

5-8 Hours

8%

10%

6%

7%

4%

8%

More than 8 Hours

8%

7%

12%

8%

3%

8%

Table 30: Duration of internet usage during weekdays
Duration

BM

Shaadi

Google

1,761

1,730

7%

5%

30 to 60 Minutes

16%

1-2 Hours

29%

2-5 Hours

30%

5-8 Hours
More than 8 Hours

Sample Base
Less than 30 Minutes

Jeevansaathi

Yahoo

AMU

279

331

247

6,009

5%

10%

6%

6%

16%

18%

12%

20%

16%

35%

32%

29%

27%

31%

26%

27%

28%

34%

28%

9%

9%

14%

10%

5%

9%

9%

10%

6%

13%

8%

10%

Table 31: Duration of internet usage during weekends
Duration

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,600

1,583

248

293

222

5,427

Less than 30 Minutes

10%

8%

6%

10%

8%

9%

30 to 60 Minutes

14%

13%

17%

16%

19%

15%

1-2 Hours

29%

30%

29%

28%

24%

29%

2-5 Hours

25%

27%

24%

26%

20%

25%

5-8 Hours

13%

10%

13%

9%

20%

11%

More than 8 Hours

10%

12%

11%

12%

11%

11%

Sample Base

126

Table 32: Duration of PC usage from home
Duration

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,271

1,272

194

212

161

4,185

8%

8%

6%

8%

8%

8%

30 to 60 Minutes

18%

19%

17%

18%

18%

19%

1-2 Hours

38%

37%

36%

36%

39%

37%

2-5 Hours

25%

23%

20%

21%

21%

23%

5-8 Hours

7%

7%

14%

5%

11%

8%

More than 8 Hours

5%

6%

8%

12%

3%

6%

Sample Base
Less than 30 Minutes

Table 33: Duration of PC usage from office
Duration
Sample Base
Less than 30 Minutes
30 to 60 Minutes

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,525

1,465

220

282

207

5,079

4%

4%

4%

5%

3%

4%

7%

9%

11%

6%

11%

8%

1-2 Hours

14%

15%

14%

15%

33%

15%

2-5 Hours

25%

20%

17%

22%

12%

21%

5-8 Hours

28%

27%

29%

23%

27%

29%

More than 8 Hours

23%

25%

26%

29%

15%

23%

Table 34: Time spent by internet users on watching TV
Time Spent

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

1,744

1,722

266

322

249

5,933

Less than 30 Minutes

14%

16%

23%

15%

17%

15%

30 to 60 Minutes

29%

25%

25%

28%

30%

27%

1-2 Hours

42%

45%

38%

42%

38%

43%

2-5 Hours

13%

13%

11%

15%

13%

12%

5-8 Hours

1%

1%

2%

0.1%

0.8%

1%

0.8%

0.5%

0.7%

0.4%

1%

0.7%

More than 8 Hours

127

Table 35: Time spent by internet users on reading newspaper
Time Spent

BM

Shaadi

Sample Base

Google

Jeevansaathi

Yahoo

AMU

1,781

1,753

276

334

247

6,053

Less than 30 Minutes

46%

48%

46%

41%

47%

46%

30 to 60 Minutes

41%

40%

38%

48%

31%

41%

1-2 Hours

12%

11%

15%

11%

14%

12%

2-5 Hours

0.6%

0.7%

1%

0.5%

9%

1%

5-8 Hours

0.1%

0.2%

0.3%

0.0%

0.3%

0.1%

More than 8 Hours

0.2%

0.0%

0.5%

0.0%

0.0%

0.1%

Table 36: Time spent by internet users on listening to radio
Time Spent

BM

Shaadi

Sample Base

Google

Jeevansaathi

Yahoo

AMU

1,223

1,192

183

228

169

4,118

Less than 30 Minutes

47%

44%

42%

46%

31%

44%

30 to 60 Minutes

26%

27%

30%

27%

21%

27%

1-2 Hours

19%

20%

20%

24%

20%

20%

2-5 Hours

5%

6%

7%

4%

12%

6%

5-8 Hours

1%

1%

0.8%

0.0%

3%

1%

More than 8 Hours

2%

2%

1%

0.3%

12%

2%

Table 37: Professional activities
Professional Activities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,943

1,928

452

312

364

6,683

Emailing - work related

90%

85%

87%

84%

88%

87%

Job Search

92%

94%

93%

99%

90%

94%

Check business/Financial news

35%

34%

31%

25%

40%

34%

Look for Seminar/workshops

28%

28%

29%

26%

29%

28%

Search work related info

58%

54%

52%

45%

53%

53%

Business/prof. networking

32%

30%

29%

30%

32%

31%

Check business travel info.

35%

37%

34%

48%

41%

38%

Instant messaging

77%

82%

81%

98%

80%

83%

None of the Above

0.4%

0.2%

0.8%

0.0%

0.7%

0.3%

Sample Base

128

Table 38: Personal activities
Personal Activities
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,943

1,928

452

312

364

6,683

Emailing - personal

94%

89%

85%

86%

93%

90%

Dating/Friendship

71%

77%

77%

98%

69%

78%

Check personal travel info.

53%

50%

54%

37%

52%

51%

Chatting

64%

70%

71%

64%

62%

66%

Matrimonial search

100%

100%

100%

100%

100%

100%

Share pictures

45%

47%

50%

42%

50%

46%

Check news

77%

81%

82%

99%

78%

83%

Check health & lifestyle info

36%

35%

29%

31%

37%

35%

Check Sports

77%

81%

81%

99%

75%

83%

Astrology

65%

70%

65%

98%

70%

73%

Check cinema content

34%

36%

34%

29%

25%

33%

Check hobby related info

33%

35%

35%

30%

31%

34%

Social networking/communities

58%

66%

67%

98%

63%

69%

Search for product information

52%

45%

48%

45%

49%

47%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

None of the above

Table 39: Downloading activities
Downloading Activities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Music

76%

82%

99%

74%

98%

83%

Online games

73%

79%

99%

71%

99%

80%

Mobile contents

70%

76%

98%

70%

95%

77%

Educational / Learning material

61%

67%

97%

67%

96%

71%

Screensavers/wallpapers

51%

52%

44%

45%

54%

51%

Adult content

23%

25%

21%

23%

23%

23%

Movies

36%

36%

34%

31%

34%

36%

6%

3%

0.0%

7%

0.2%

4%

Sample Base

None of the above

129

Table 40: E-commerce related activities
E-Commerce Related Activities
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,929

1,907

310

359

282

6,622

E-greetings

67%

66%

58%

73%

59%

66%

Net telephony

17%

19%

18%

15%

12%

18%

Online bill payment

30%

30%

19%

28%

29%

28%

Book air tickets

28%

28%

24%

30%

28%

27%

Book train tickets

34%

33%

31%

36%

37%

34%

Book hotels

10%

11%

15%

10%

15%

11%

Buy non-travel products

31%

30%

16%

31%

17%

27%

Net banking

39%

38%

30%

33%

33%

36%

Check real estate info

57%

65%

98%

63%

94%

67%

Check financial info

64%

73%

98%

67%

95%

74%

Online stock trading

19%

19%

15%

16%

17%

17%

5%

4%

0.0%

5%

2%

4%

None of these

Table 41: Online shopping
Online Shopping

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,943

1,928

452

312

364

6,683

Searched only

41%

45%

39%

63%

46%

47%

Both searched and bought

53%

50%

54%

37%

48%

49%

5%

5%

7%

0.4%

6%

5%

Sample Base

Neither searched nor bought

Table 42: Blogging activities
Blogging Activities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,943

1,928

452

312

364

6,683

Check / read blogs at least once a week

28%

29%

31%

24%

24%

28%

Check / read blogs less than once a week

6%

5%

4%

5%

4%

5%

12%

14%

15%

12%

14%

13%

Comment on blog post less than once a
week

4%

3%

3%

4%

4%

3%

Have a blog site of my own

8%

8%

14%

7%

8%

9%

63%

61%

61%

68%

68%

62%

Sample Base

Comment on blog post at least once a week

None of the above

130

Table 43: Member of an online community
Member Of An Online Community
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Not-members

55%

55%

56%

54%

52%

55%

Members

45%

45%

44%

46%

48%

45%

Table 44: Membership by type of online community
Membership By Type Of Online
Community

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

55%

55%

56%

54%

52%

55%

Computers & Internet

5%

6%

6%

4%

15%

6%

Alumni & Schools

8%

6%

4%

8%

3%

6%

Romance & Relationships

6%

5%

3%

7%

4%

5%

Music

3%

3%

4%

3%

2%

3%

Business / Professional community

3%

4%

2%

3%

3%

3%

Games

3%

3%

2%

3%

4%

3%

Schools & Education

3%

2%

3%

3%

4%

2%

Arts & Entertainment

2%

3%

3%

2%

3%

2%

Individuals

3%

2%

4%

2%

0.2%

2%

Cultures & Community

1%

2%

4%

3%

2%

2%

Company

1%

1%

1%

2%

0.5%

1%

Religion & Beliefs

1%

1%

0.3%

1%

0.9%

1%

Travel

0.6%

1%

1%

1%

3%

1%

Science & History

0.4%

1%

2%

2%

1%

0.9%

Health, Wellness & Fitness

0.7%

0.8%

2%

0.9%

0.4%

0.8%

Family & Home

0.9%

0.4%

0.4%

0.7%

1%

0.7%

Automotive

0.2%

0.9%

1%

0.4%

0.3%

0.6%

Fashion & Beauty

0.7%

0.6%

0.6%

0.5%

1%

0.6%

Countries & Regional

0.6%

0.5%

0.5%

0.0%

0.4%

0.4%

Recreation & Sports

0.5%

0.3%

0.0%

0.0%

0.2%

0.4%

Hobbies & Crafts

0.0%

0.6%

0.6%

0.5%

0.0%

0.3%

Cities & Neighborhoods

0.3%

0.2%

0.0%

0.0%

0.5%

0.2%

Gay, Lesbian & Bi

0.3%

0.3%

0.0%

0.1%

0.7%

0.2%

Government & Politics

0.3%

0.1%

0.0%

0.0%

0.2%

0.2%

Pets & Animals

0.3%

0.1%

0.0%

0.0%

0.3%

0.2%

Food, Drink & Wine

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Sample Base
Not a member of any online

131

Table 45: Usage of other language websites
Other Language Websites
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Use other language websites

13%

15%

15%

18%

14%

15%

Use only English websites

87%

85%

85%

82%

86%

85%

Table 46: Online activities desired in other languages
Online Activities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Email

67%

68%

69%

70%

62%

68%

Chatting

53%

55%

58%

47%

49%

54%

Entertainment

52%

52%

47%

43%

49%

51%

Search information

39%

38%

34%

33%

35%

37%

Online news

35%

36%

35%

38%

35%

36%

Online learning / education

36%

34%

41%

27%

37%

35%

Astrology

29%

29%

26%

35%

22%

29%

Matrimony

28%

24%

12%

31%

17%

24%

Online shopping

23%

23%

23%

24%

17%

23%

Travel related information

21%

21%

20%

18%

16%

20%

Not Interested

15%

16%

18%

17%

21%

15%

Blog

15%

16%

14%

13%

10%

15%

Sample Base

Table 47: Problems faced while surfing the internet
Problems

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Difficult to connect

36%

36%

39%

38%

33%

36%

Slow website opening

68%

61%

65%

65%

57%

63%

Cumbersome navigation

15%

14%

17%

15%

10%

14%

Unsolicited ads/pop-ups

50%

46%

34%

55%

25%

44%

Lack of response to queries

27%

29%

30%

28%

27%

29%

Spam / junk mails

55%

53%

48%

60%

38%

51%

Virus / spyware

58%

51%

58%

58%

41%

53%

Lack of local language content

Sample Base

10%

9%

11%

16%

16%

11%

Never faced any problem

7%

8%

8%

7%

15%

8%

Others

1%

1%

2%

1%

2%

1%

132

Table 48: Top of mind unaided recall - all websites
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,898

1,884

304

354

279

6,522

Yahoo

27%

31%

23%

32%

59%

30%

Google

32%

27%

53%

33%

23%

29%

Rediff

13%

10%

4%

13%

4%

11%

Orkut

5%

4%

2%

3%

2%

4%

Gmail

3%

3%

3%

4%

0.6%

3%

Hotmail

2%

2%

0.3%

3%

0.5%

2%

Indiatimes

2%

2%

0.0%

2%

1%

1%

Funmaza

0.1%

0.0%

0.0%

0.0%

0.0%

0.7%

Sify

0.9%

0.3%

2%

0.0%

0.1%

0.6%

Contest2win

0.5%

1%

0.0%

0.4%

0.0%

0.6%

Ebay

0.5%

0.9%

0.0%

0.2%

0.0%

0.5%

MSN

0.2%

1%

0.5%

0.0%

0.7%

0.5%

Moneycontrol

0.2%

0.2%

0.0%

0.0%

0.0%

0.4%

Microsoft

0.4%

0.8%

0.1%

0.1%

0.0%

0.4%

India

0.4%

0.3%

0.5%

0.0%

0.5%

0.4%

Monster

0.3%

0.2%

0.0%

0.0%

0.0%

0.3%

Naukri

0.3%

0.3%

0.4%

0.5%

0.0%

0.3%

Nokia

0.1%

0.4%

0.0%

0.0%

0.5%

0.3%

Santabanta

0.3%

0.3%

0.0%

0.6%

0.0%

0.3%

Sharekhan

0.1%

0.0%

0.0%

0.0%

0.0%

0.3%

Wikipedia

0.6%

0.2%

0.0%

0.0%

0.0%

0.3%

India games

0.0%

1%

0.0%

0.0%

0.0%

0.3%

You tube

0.3%

0.2%

0.0%

0.0%

0.1%

0.3%

Cricinfo

0.1%

0.3%

0.0%

0.0%

0.0%

0.2%

Espnstar

0.1%

0.5%

0.0%

0.2%

0.0%

0.2%

Freshersworld

0.6%

0.0%

0.0%

0.0%

0.0%

0.2%

Howstuffworks

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

ICICIDirect

0.0%

0.3%

0.0%

0.0%

0.0%

0.2%

IRCTC

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

NDTV

0.2%

0.3%

0.0%

0.1%

0.0%

0.2%

Raaga

0.0%

0.6%

0.0%

0.0%

0.0%

0.2%

Timesjob

0.3%

0.2%

0.1%

0.0%

0.0%

0.2%

WWE

0.0%

0.1%

0.0%

0.0%

0.0%

0.2%

Ebizel

0.5%

0.1%

0.0%

0.0%

0.0%

0.2%

Makemytrip

0.2%

0.4%

0.0%

0.2%

0.0%

0.2%

Bharatmatrimony

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

BSNL

0.2%

0.0%

0.0%

0.0%

0.1%

0.1%

Economictimes

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Hi5

0.0%

0.0%

0.0%

0.7%

0.0%

0.1%

Hpindia

0.0%

0.1%

0.0%

0.1%

0.0%

0.1%

ICICIbank

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Indiabulls

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Indiafm

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Indiainfoline

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Manoramaonline

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Reliance

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Samachar

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

133

Sony

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Timesofindia

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Zapak

0.1%

0.2%

0.0%

0.0%

0.5%

0.1%

123Greetings

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

BBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

CBSE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Download

0.0%

0.0%

0.0%

0.0%

0.4%

0.0%

HDFC

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

NSEindia

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Yatra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

9%

11%

12%

8%

7%

10%

Others

134

Table 49: Most used website - all websites
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,934

1,913

311

359

281

6,630

Google

32%

29%

60%

33%

22%

30%

Yahoo

25%

27%

17%

27%

63%

27%

Rediff

14%

10%

4%

12%

4%

12%

Orkut

6%

7%

6%

5%

3%

6%

Gmail

4%

4%

5%

4%

1%

4%

Hotmail

1%

2%

0.2%

3%

0.5%

2%

Indiatimes

0.7%

0.9%

0.0%

2%

0.4%

1%

Sify

0.3%

0.7%

2%

0.0%

0.0%

0.6%

Ebay

0.4%

1%

0.0%

0.0%

0.0%

0.5%

Moneycontrol

0.4%

1%

0.0%

0.7%

0.0%

0.5%

Naukri

0.5%

0.9%

0.0%

0.9%

0.3%

0.5%

Contest2win

0.5%

0.6%

0.0%

1%

0.0%

0.5%

Wikipedia

0.9%

0.2%

0.0%

0.0%

0.0%

0.4%

MSN

0.0%

0.6%

0.2%

0.0%

0.8%

0.3%

Nseindia

0.3%

0.3%

0.0%

0.0%

0.0%

0.3%

Download

0.4%

0.2%

0.0%

0.5%

0.0%

0.2%

Icicibank

0.2%

0.1%

0.0%

0.0%

0.0%

0.2%

Icicidirect

0.2%

0.4%

0.0%

0.0%

0.1%

0.2%

Monster

0.2%

0.2%

0.0%

0.1%

0.0%

0.2%

Santabanta

0.2%

0.1%

0.0%

0.9%

0.0%

0.2%

Timesjob

0.5%

0.1%

0.0%

0.0%

0.0%

0.2%

WWE

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Youtube

0.2%

0.3%

0.5%

0.0%

0.1%

0.2%

Bseindia

0.2%

0.3%

0.0%

0.0%

0.0%

0.2%

Raaga

0.1%

0.0%

0.0%

1%

0.0%

0.1%

Sharekhan

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

Espnstar

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

12%

13%

5%

10%

6%

13%

Others

Table 50: Preferred website for emailing
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Yahoo

52%

52%

55%

49%

81%

53%

Gmail

22%

22%

27%

22%

5%

21%

Rediff

20%

16%

11%

19%

6%

18%

4%

7%

4%

5%

4%

5%

Sify

0.9%

0.9%

0.6%

0.3%

2%

1%

Indiatimes

0.9%

0.9%

0.0%

1%

0.4%

0.8%

Sancharnet/BSNL

0.3%

0.4%

0.0%

3%

1%

0.7%

VSNL

0.6%

0.1%

1%

0.0%

0.3%

0.4%

Lycos

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

AOL

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Sample Base

Hotmail

135

Table 51: Multiple user shares of email websites
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

3%

4%

4%

5%

4%

3%

Gmail

66%

62%

63%

62%

42%

61%

Hotmail

38%

44%

41%

40%

36%

40%

Indiatimes

21%

23%

16%

21%

13%

20%

Sample Base
AOL

Lycos

2%

3%

3%

3%

1%

2%

Rediff

67%

63%

53%

61%

52%

62%

7%

6%

9%

8%

10%

8%

Sify

16%

14%

15%

12%

22%

15%

VSNL

5%

4%

10%

3%

7%

5%

Yahoo

92%

91%

91%

89%

96%

91%

Others

5%

5%

4%

7%

4%

5%

Sancharnet/BSNL

Table 52: Number of email accounts and average per capita email Ids
Number of email ids
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1947

1924

312

364

282

6675

1 email id

9%

10%

16%

15%

19%

12%

2 email ids

23%

24%

21%

22%

28%

24%

3 email ids

30%

27%

32%

31%

23%

28%

4 email ids

19%

20%

12%

13%

12%

18%

5 or more email ids

19%

18%

20%

19%

18%

18%

Average email ids

330%

330%

320%

310%

300%

320%

136

Table 53: Preferred website for job search
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,799

1,798

310

328

277

6,264

Naukri

39%

43%

15%

44%

17%

36%

Monster

32%

31%

14%

25%

26%

28%

Timesjobs

14%

13%

7%

21%

4%

13%

3%

2%

50%

3%

4%

6%

Yahoo

0.6%

1%

2%

0.0%

42%

4%

Rediff

0.8%

1%

0.2%

1%

2%

2%

2%

1%

0.3%

0.3%

2%

2%

Sample Base

Google

Indiatimes
Freshersworld

1%

0.9%

0.6%

1%

1%

1%

0.9%

0.8%

3%

0.3%

0.4%

1%

Jobsahead

1%

1%

0.5%

0.7%

0.0%

1%

Jobsearch

0.5%

0.3%

0.0%

0.0%

0.1%

0.7%

Jobstreet

0.5%

0.4%

0.0%

0.0%

0.7%

0.7%

Clickjobs

1%

0.1%

2%

0.2%

0.0%

0.5%

Jobsindia

0.2%

0.3%

0.0%

0.1%

0.5%

0.2%

Devnetjobs

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

3%

4%

6%

4%

0.7%

5%

Jobs

Others

137

Table 54: Preferred website for mobile content
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,352

1,427

301

241

264

5,065

Yahoo

12%

11%

7%

12%

72%

15%

Rediff

15%

12%

2%

12%

5%

12%

Google

5%

7%

76%

11%

6%

11%

10%

12%

1%

10%

2%

9%

Indiatimes

7%

8%

5%

15%

1%

7%

Mobile9

5%

5%

1%

2%

0.0%

4%

Ringtones

4%

3%

0.5%

3%

0.8%

4%

Hutch

4%

4%

0.1%

2%

0.7%

3%

Airtel

4%

3%

0.1%

2%

2%

3%

Funmaza

2%

3%

0.2%

5%

1%

2%

Mobango

2%

2%

1%

3%

0.8%

2%

Sify

2%

2%

0.0%

1%

0.8%

2%

Nokia

Zedge

2%

1%

0.0%

3%

0.6%

2%

0.7%

2%

0.0%

0.4%

0.0%

0.9%

Sonyericsson

1%

0.6%

0.6%

2%

0.2%

0.9%

Mobileringtones

2%

0.5%

0.0%

0.1%

0.0%

0.7%

R World

1%

0.5%

0.6%

2%

0.0%

0.7%

Motozone

0.9%

0.5%

0.0%

0.7%

0.0%

0.7%

Games

0.3%

1%

0.1%

0.2%

0.7%

0.7%

Santabanta

Cooltoad

1%

0.5%

0.1%

0.3%

0.0%

0.6%

Freeringtones

0.6%

1%

0.0%

0.3%

0.0%

0.6%

Tagtag

0.3%

0.9%

0.0%

1%

0.0%

0.6%

Masti4India

0.6%

0.5%

0.0%

0.3%

0.0%

0.5%

Mauj

0.2%

1%

0.0%

0.1%

2%

0.5%

Download

0.4%

0.6%

0.1%

2%

0.0%

0.4%

MSN

0.2%

0.4%

0.3%

0.6%

0.1%

0.4%

Papuyaar

0.5%

0.1%

0.0%

0.0%

0.0%

0.4%

Samsungmobile

0.5%

0.5%

0.8%

0.0%

0.0%

0.4%

Cellebrum

0.2%

0.5%

0.0%

0.0%

0.0%

0.3%

Hungama

0.6%

0.3%

0.0%

0.0%

0.0%

0.3%

Getjar

0.4%

0.2%

0.0%

0.0%

0.0%

0.3%

Raaga

0.3%

0.2%

0.1%

0.0%

0.0%

0.2%

Zapak

0.3%

0.3%

0.0%

0.1%

0.1%

0.2%

Idea

0.3%

0.0%

0.0%

0.2%

0.0%

0.2%

BSNL

0.1%

0.3%

0.0%

0.0%

0.0%

0.2%

Indiafm

0.0%

0.5%

0.0%

0.0%

0.0%

0.1%

Dotsis

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Apniisp

0.1%

0.4%

0.0%

0.0%

0.0%

0.1%

Others

15%

13%

4%

8%

4%

15%

138

Table 55: Preferred website for sports
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,454

1,444

302

241

271

5,249

Espnstarsports

28%

38%

10%

33%

14%

28%

Yahoo

10%

8%

2%

11%

75%

13%

Cricinfo

14%

12%

0.5%

12%

0.8%

10%

Google

6%

4%

81%

7%

2%

10%

Rediff

9%

6%

0.7%

7%

2%

8%

Sports

5%

3%

0.6%

6%

0.0%

6%

Indiatimes

4%

3%

0.9%

3%

0.9%

3%

NDTV

3%

2%

0.0%

4%

0.7%

2%

Sify

3%

2%

0.2%

2%

0.5%

2%

Tensports

2%

4%

0.1%

0.6%

0.5%

2%

WWE

2%

2%

0.9%

1%

0.6%

2%

Cricketnext

2%

3%

0.9%

2%

0.0%

2%

MSN

2%

0.9%

0.0%

0.6%

0.5%

1%

Timesofindia

0.8%

0.5%

0.0%

0.0%

0.0%

0.7%

CNN

0.2%

0.8%

0.0%

0.0%

0.7%

0.6%

BBC Sports

0.8%

0.6%

0.0%

0.1%

0.0%

0.5%

DD Sports

0.5%

0.7%

0.0%

2%

0.0%

0.5%

Iccworldcup

0.4%

0.7%

0.5%

0.9%

0.4%

0.5%

Khel

0.5%

0.5%

0.0%

0.5%

0.6%

0.4%

Cricbuzz

0.2%

0.2%

0.5%

0.0%

0.0%

0.2%

Zeesports

0.1%

0.3%

0.0%

0.1%

0.0%

0.2%

7%

9%

2%

9%

1%

8%

Others

139

Table 56: Preferred website for travel products
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,374

1,435

301

241

265

5,083

Yatra

17%

20%

2%

11%

15%

15%

Makemytrip

17%

19%

3%

15%

2%

14%

Google

9%

6%

87%

15%

5%

13%

IRCTC

16%

13%

1%

19%

5%

13%

Yahoo

5%

4%

2%

10%

67%

10%

Rediff

4%

4%

2%

3%

2%

6%

Travel

3%

2%

2%

6%

0.7%

3%

Indiatimes

4%

3%

0.1%

4%

0.5%

3%

Travelguru

2%

3%

0.1%

3%

0.7%

2%

Airdeccan

2%

2%

0.0%

2%

0.0%

1%

Cleartrip

1%

2%

0.0%

0.7%

0.0%

1%

0.7%

3%

0.0%

0.1%

0.0%

1%

Sify

1%

0.2%

0.0%

0.0%

0.5%

0.9%

MSN

0.2%

0.3%

0.0%

0.6%

0.1%

0.8%

Airindia

Travel India

2%

0.3%

0.0%

2%

0.0%

0.8%

Tours

0.8%

0.6%

0.0%

0.5%

0.0%

0.8%

Rajtravels

0.5%

2%

0.0%

0.4%

0.0%

0.8%

Jetairways

0.4%

1%

0.0%

0.9%

0.1%

0.7%

Goair

0.9%

0.7%

0.1%

0.0%

0.0%

0.5%

Spicejet

0.2%

0.9%

0.1%

0.3%

0.6%

0.4%

Indianairlines

0.5%

0.2%

0.3%

0.5%

0.0%

0.3%

Indiatravels

0.6%

0.1%

0.0%

0.3%

0.0%

0.3%

Hotels

0.1%

0.8%

0.0%

0.1%

0.1%

0.3%

Flykingfisher

0.1%

0.4%

0.0%

0.1%

0.0%

0.2%

KSRTC

0.2%

0.1%

0.0%

0.0%

0.0%

0.2%

Thomascook

0.2%

0.2%

0.0%

0.0%

0.0%

0.2%

Travelocity

0.2%

0.1%

0.0%

2%

0.0%

0.2%

Incredibleindia

0.3%

0.3%

0.0%

0.0%

0.1%

0.2%

Sitatours

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

10%

11%

1%

7%

0.5%

10%

Others

140

Table 57: Preferred website for matrimony
Website

BM

Shaadi

Google

Sample Base

1,947

1,924

312

Bharatmatrimony

100%

0.0%

0.0%

Shaadi

0.0%

100%

0.0%

Google

0.0%

0.0%

Jeevansaathi

0.0%

0.0%

Yahoo

0.0%

Matrimony

0.0%

Rediff

Jeevansaathi

Yahoo

AMU

364

282

6,675

0.0%

0.0%

29%

0.0%

0.0%

28%

100%

0.0%

0.0%

6%

0.0%

100%

0.0%

6%

0.0%

0.0%

0.0%

100%

5%

0.0%

0.0%

0.0%

0.0%

5%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

Tamilmatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

3%

Simplymarry

0.0%

0.0%

0.0%

0.0%

0.0%

3%

Matrimonial

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Telugumatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

1%

Keralamatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.9%

Indiamatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.9%

Indiatimes

0.0%

0.0%

0.0%

0.0%

0.0%

0.8%

Indianmatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.6%

MSN

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

Sify

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

Punjabmatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

Matchmaker

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Oriyamatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Bengalimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Marathimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Hindimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Gujuratimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Urdumatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Agarwal2Agarwal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sindhimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.0%

0.0%

0.0%

0.0%

0.0%

4%

141

Table 58: Preferred website for financial news/info
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,252

1,300

299

215

262

4,723

Google

8%

9%

89%

20%

6%

15%

Yahoo

7%

10%

3%

10%

82%

14%

Moneycontrol/CNBC

14%

13%

1%

10%

0.1%

9%

Rediff

9%

4%

0.7%

3%

3%

7%

ICICI Direct/ICICI Bank

8%

8%

1%

3%

3%

6%

Sharekhan

8%

5%

0.1%

2%

0.1%

4%

Indiatimes

3%

5%

1%

3%

0.5%

4%

NDTV/NDTVprofit

4%

4%

1%

7%

0.1%

4%

Stockmarket

4%

1%

0.0%

0.5%

0.0%

3%

Economictimes

3%

5%

0.0%

0.6%

0.0%

3%

Sify

2%

1%

0.2%

0.1%

0.7%

2%

Financialnews

0.9%

1%

0.0%

3%

0.0%

2%

CNN

0.4%

3%

0.0%

1%

0.0%

1%

MSN

0.6%

1%

0.0%

1%

0.3%

1%

NSE

2%

0.9%

0.0%

0.6%

0.0%

1%

Timesofindia

1%

2%

0.0%

3%

0.0%

1%

Indiabulls

2%

0.6%

0.0%

1%

0.0%

1%

0.9%

2%

0.0%

0.2%

0.7%

1%

1%

0.9%

0.0%

0.8%

0.2%

1%

0.6%

0.6%

0.0%

0.5%

2%

0.9%

2%

0.6%

0.0%

1%

0.0%

0.9%

Zeebusiness

0.8%

1%

0.0%

0.2%

0.0%

0.7%

Efinancialnews

0.7%

0.7%

0.0%

4%

0.0%

0.7%

Indiainfoline

0.2%

0.7%

0.0%

0.6%

0.0%

0.4%

Kotaksecurities

0.8%

0.6%

0.0%

0.4%

0.4%

0.4%

Reliancemoney

0.7%

0.4%

0.0%

0.0%

0.0%

0.4%

1%

0.1%

0.0%

0.0%

0.0%

0.4%

Ibnlive

0.2%

0.7%

0.0%

0.1%

0.0%

0.4%

Equitymaster

0.1%

0.7%

0.5%

0.1%

0.0%

0.2%

Karvey

0.1%

0.4%

0.2%

0.9%

0.0%

0.2%

5Paisa

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Capitalmarket

0.2%

0.2%

0.0%

0.1%

0.0%

0.1%

Valueresearch

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

11%

16%

1%

22%

2%

14%

Financialexpress
Business
HDFC
BBC

Manoramaonline

Others

142

Table 59: Preferred website for cinema
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,414

1,450

308

235

275

5,207

Yahoo

7%

7%

2%

7%

80%

12%

Google

7%

4%

84%

9%

6%

11%

Bollywood

5%

9%

2%

4%

0.3%

5%

Rediff

5%

3%

0.1%

3%

2%

5%

Cinema

4%

4%

0.2%

3%

0.0%

5%

PVR Cinemas

5%

6%

1%

10%

1%

5%

Indiafm

4%

5%

1%

5%

0.4%

4%

Movies

3%

4%

0.6%

6%

2%

4%

Santabanta

3%

4%

1%

5%

3%

3%

Indiatimes

3%

4%

0.0%

4%

0.7%

3%

Tamilcinemas

4%

2%

0.0%

2%

0.2%

3%

Sify

4%

2%

0.0%

3%

0.3%

3%

Idlebrain

3%

1%

2%

0.7%

0.0%

2%

Indiaglitz

1%

1%

0.3%

3%

0.0%

2%

Zeecinemas

2%

2%

0.0%

2%

0.0%

1%

Raaga

2%

1%

1%

2%

0.0%

1%

0.8%

2%

0.2%

1%

0.0%

1%

Indiancinema
Funcinemas

1%

2%

0.0%

0.1%

0.5%

1%

Inox

0.5%

2%

0.4%

0.6%

0.7%

1%

Imdb

0.7%

3%

0.0%

0.0%

0.0%

1%

MSN

0.5%

0.9%

0.5%

0.2%

0.2%

1%

Youtube

1%

1%

0.1%

3%

0.5%

1%

Adlabs

1%

2%

0.0%

0.2%

0.0%

0.9%

Satyamcinema

2%

0.3%

0.0%

0.0%

0.0%

0.9%

Indya

0.9%

2%

0.0%

0.4%

0.0%

0.8%

Cinemax

0.6%

2%

0.4%

0.7%

0.0%

0.7%

Teluguone

0.3%

0.6%

0.0%

3%

0.0%

0.7%

Thecinema

2%

0.6%

0.0%

0.0%

0.0%

0.7%

Andhravilas

0.5%

0.1%

0.0%

0.3%

0.1%

0.7%

Filmfare

0.5%

1%

0.0%

1%

0.0%

0.6%

Hollywood

0.3%

0.6%

0.0%

0.7%

0.4%

0.6%

Starmovies

1%

0.3%

0.0%

0.0%

0.0%

0.6%

NDTV

0.5%

0.4%

0.0%

0.5%

0.2%

0.5%

Timesofindia

0.5%

0.5%

0.0%

2%

0.0%

0.5%

Galatta

0.8%

0.4%

0.0%

0.2%

0.0%

0.4%

Smashits

0.6%

0.4%

0.4%

0.0%

0.1%

0.4%

Malayalamcinema

0.2%

0.2%

0.0%

1%

0.0%

0.4%

Cinesouth

0.7%

0.1%

0.0%

0.0%

0.0%

0.4%

Chitraloka

0.4%

0.3%

0.0%

0.9%

0.0%

0.4%

Yashrajfilms

0.1%

0.8%

0.0%

0.0%

0.0%

0.3%

Prasad2

0.3%

0.5%

0.1%

0.0%

0.3%

0.3%

Musicindiaonline

0.1%

0.4%

0.0%

2%

0.1%

0.3%

Sonypictures

0.4%

0.4%

0.0%

0.0%

0.0%

0.2%

Glamsham

0.3%

0.2%

0.0%

0.0%

0.0%

0.2%

Funmala

0.2%

0.5%

0.0%

0.7%

0.4%

0.2%

19%

17%

3%

16%

0.7%

15%

Others

143

Table 60: Preferred website for online share/stock trading
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

310

317

11

48

14

879

ICICI Direct

35%

34%

25%

25%

54%

34%

Sherkhan

27%

32%

16%

17%

10%

27%

Indiabulls

11%

3%

0.0%

5%

0.0%

6%

5Paisa

3%

2%

2%

6%

7%

3%

BSE

4%

3%

0.0%

7%

0.0%

3%

Geojit

4%

0.8%

0.0%

16%

0.0%

3%

NSE

2%

2%

0.0%

5%

0.4%

2%

Kotaksecurities

2%

2%

3%

4%

0.0%

2%

Religare

3%

2%

0.0%

0.0%

0.0%

2%

Reliancemoney

2%

0.2%

0.0%

0.0%

0.0%

2%

hdfcsec

1%

2%

0.0%

0.7%

2%

2%

Karvy

0.7%

0.7%

0.0%

5%

0.0%

0.8%

Angeltrade

0.2%

0.5%

0.0%

0.0%

0.0%

0.3%

6%

16%

55%

8%

27%

13%

Others

144

Table 61: Preferred website for games
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,348

1,419

309

237

273

5,089

Yahoo

17%

19%

5%

20%

70%

19%

Zapak

17%

20%

8%

19%

4%

15%

Google

7%

4%

75%

7%

4%

11%

Games

7%

6%

0.7%

14%

1%

8%

Rediff

3%

2%

0.3%

1%

2%

4%

Miniclip

5%

4%

3%

1%

0.1%

4%

Indiagames

2%

4%

0.0%

3%

0.7%

3%

Contest2Win

2%

3%

0.0%

2%

13%

3%

Onlinegames

3%

3%

1%

4%

0.7%

2%

MSN

2%

2%

0.0%

2%

0.1%

2%

Indiatimes

2%

1%

0.1%

0.8%

0.7%

2%

Download

2%

1%

0.2%

2%

0.3%

1%

Cricinfo

2%

1%

0.1%

2%

0.0%

1%

Easports

0.9%

2%

0.3%

0.0%

0.0%

0.9%

Sify

0.8%

0.7%

0.0%

0.6%

0.0%

0.9%

Freeonlinegames

0.4%

1%

0.6%

0.3%

0.0%

0.8%

Freegames

0.6%

1%

0.0%

0.1%

0.0%

0.6%

Funmaza

0.8%

0.5%

0.0%

2%

0.5%

0.5%

Funtoosh

1%

0.3%

0.4%

0.0%

0.0%

0.5%

Gamehouse

1%

0.4%

0.0%

0.0%

0.2%

0.5%

0.4%

1%

0.0%

0.0%

0.0%

0.5%

1%

0.4%

0.0%

0.0%

0.0%

0.5%

Cartoonnetwork

0.4%

0.2%

0.1%

0.1%

0.1%

0.4%

Stickcricket

0.1%

0.3%

0.1%

2%

0.0%

0.4%

Gamesonline

0.8%

0.4%

0.0%

0.5%

0.0%

0.4%

Games2win

0.9%

0.1%

0.0%

2%

0.0%

0.4%

Bigfishgames

0.5%

0.6%

0.4%

0.4%

0.0%

0.4%

Gamezone

0.4%

0.5%

0.2%

0.3%

0.0%

0.3%

Realarcade

0.1%

0.4%

0.3%

0.5%

0.0%

0.3%

Santabanta

0.3%

0.2%

1%

0.0%

0.0%

0.3%

Playgames

0.1%

0.4%

0.3%

0.0%

0.0%

0.3%

Gamespot

0.0%

0.6%

0.0%

0.0%

0.0%

0.2%

Toondisneyindia

0.0%

0.3%

0.5%

0.1%

0.0%

0.2%

Gamesworld

0.2%

0.2%

0.5%

0.1%

0.5%

0.2%

Arcade

0.2%

0.4%

0.0%

0.0%

0.0%

0.2%

Others

17%

19%

2%

11%

2%

16%

Sports
Hungama

145

Table 62: Preferred website for online shopping
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,423

1,458

303

257

263

5,200

Ebay

39%

36%

7%

26%

24%

30%

Rediff

28%

25%

2%

29%

8%

23%

Google

5%

4%

84%

9%

3%

10%

Yahoo

4%

6%

2%

5%

61%

9%

Futurebazaar

6%

8%

2%

6%

0.0%

6%

Indiatimes

6%

8%

1%

3%

0.8%

5%

Shopping

1%

1%

0.4%

1%

0.0%

3%

2%

1%

0.4%

0.8%

0.5%

2%

0.9%

1%

0.0%

2%

0.8%

1%

Sify
Onlineshopping
Amazon

1%

2%

0.0%

1%

0.0%

1%

MSN

0.1%

0.3%

0.0%

0.0%

0.6%

1%

Indiaplaza

0.8%

1%

0.0%

2%

0.9%

1%

Timesofindia

0.3%

0.3%

0.0%

0.0%

0.0%

0.4%

6%

7%

1%

16%

0.9%

7%

Others

146

Table 63: Preferred website for online news
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,521

1,507

303

273

271

5,408

Yahoo

12%

10%

5%

9%

69%

14%

NDTV

13%

16%

1%

8%

1%

11%

Google

5%

5%

82%

11%

4%

10%

Rediff

9%

9%

2%

6%

1%

9%

Indiatimes

7%

9%

2%

6%

3%

6%

Aajtak

5%

8%

1%

7%

0.0%

6%

BBC

6%

5%

0.5%

5%

2%

5%

MSN

2%

2%

0.6%

6%

13%

3%

CNN

4%

3%

0.3%

4%

0.7%

3%

Timesofindia

4%

5%

1%

3%

0.0%

3%

Manoramaonline

5%

0.7%

0.0%

6%

0.4%

3%

Thehindu

3%

0.5%

0.0%

0.6%

1%

2%

Ibnlive

2%

2%

0.0%

2%

0.0%

2%

Sify

3%

1%

0.2%

3%

0.5%

2%

Zeenews

1%

3%

0.3%

2%

0.6%

2%

Eenadu

2%

1%

0.3%

2%

2%

2%

Jagran

1%

2%

0.0%

4%

0.1%

1%

CNBC

1%

2%

0.0%

0.6%

0.0%

1%

Starnews

0.7%

1%

0.1%

2%

0.0%

1%

DD News

1%

0.8%

1%

0.1%

0.0%

0.8%

Dinamalar

2%

0.1%

0.0%

0.0%

0.0%

0.8%

TV9

1%

1%

0.2%

0.0%

0.0%

0.8%

Hindustantimes

0.9%

0.8%

0.0%

1%

0.0%

0.7%

Times

0.8%

0.9%

0.1%

0.7%

0.6%

0.7%

Moneycontrol

0.7%

0.9%

0.0%

0.2%

0.0%

0.5%

Esakal

0.3%

0.2%

0.0%

1%

0.1%

0.4%

Economictimes

0.5%

0.4%

0.2%

0.1%

0.0%

0.3%

Hinduonnet

0.2%

0.5%

0.0%

0.0%

0.0%

0.2%

Webduniya

0.1%

0.1%

0.0%

0.5%

0.0%

0.1%

Midday

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Others

7%

10%

1%

9%

2%

9%

147

Table 64: Preferred website for friendship/dating
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,376

1,442

304

247

269

5,140

Orkut

34%

32%

7%

36%

5%

28%

Yahoo

24%

22%

10%

13%

89%

25%

Google

6%

3%

79%

6%

0.1%

10%

Rediff

9%

7%

1%

3%

3%

8%

Fropper

4%

5%

0.0%

8%

0.4%

3%

Date

2%

4%

0.1%

3%

1%

3%

Indiatimes

2%

3%

0.0%

1%

0.1%

2%

Friends

0.6%

2%

0.0%

0.7%

0.0%

2%

Adultfriendfinder

2%

3%

0.5%

2%

0.0%

2%

Friendfinder

3%

1%

0.3%

3%

0.4%

2%

Friendship

1%

1%

0.0%

2%

0.0%

1%

MSN

0.8%

0.7%

0.5%

0.7%

0.4%

1%

Hi5

0.8%

2%

0.0%

3%

0.0%

1%

Tagged

0.4%

0.8%

0.4%

5%

0.0%

0.9%

Sify

1%

0.1%

0.0%

0.0%

0.1%

0.7%

Match

0.0%

0.2%

0.0%

0.0%

0.0%

0.2%

Friendster

0.0%

0.3%

0.0%

0.8%

0.0%

0.2%

Desimartini

0.3%

0.3%

0.0%

0.0%

0.0%

0.2%

Batchmates

0.4%

0.2%

0.0%

0.0%

0.0%

0.2%

9%

13%

0.9%

14%

1%

10%

Others

148

Table 65: Preferred website for music
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,471

1,492

307

252

271

5,343

Raaga

24%

27%

8%

34%

5%

21%

Yahoo

7%

8%

3%

7%

65%

11%

Google

3%

4%

75%

6%

5%

9%

Music

4%

4%

0.9%

0.7%

0.0%

5%

Musicindiaonline

4%

4%

2%

5%

0.1%

4%

Rediff

3%

2%

0.8%

0.4%

2%

4%

Cooltoad

4%

4%

2%

4%

1%

3%

Mp3

2%

5%

0.2%

0.8%

0.0%

2%

Tamilsongs

3%

1%

0.0%

0.0%

0.1%

2%

Youtube

3%

1%

0.0%

1%

0.5%

2%

Mtv

3%

2%

0.1%

3%

0.0%

2%

Smashits

2%

2%

2%

3%

0.6%

2%

Papuyaar

0.9%

2%

0.0%

0.4%

0.0%

1%

Emusic

0.8%

0.4%

0.0%

2%

12%

1%

Indiatimes

1%

1%

0.1%

0.5%

0.1%

1%

Sify

1%

1%

0.0%

0.4%

0.0%

1%

Bollywoodmusic

2%

1%

0.6%

1%

0.0%

1%

Indiafm

1%

1%

0.2%

0.2%

0.3%

1%

Songs

1%

1%

0.7%

2%

0.1%

1%

Musiconline

0.6%

1%

0.0%

5%

0.0%

0.9%

Pz10

0.6%

2%

0.0%

1%

0.0%

0.9%

Dishant

0.6%

1%

1%

0.4%

0.0%

0.8%

Livewire

0.6%

2%

0.0%

1%

0.8%

0.8%

Okesite

0.5%

0.8%

1%

5%

0.4%

0.8%

Apniisp

0.6%

1%

0.1%

0.6%

0.8%

0.7%

1%

1%

0.1%

0.1%

0.0%

0.7%

MSN

0.6%

0.5%

0.0%

1%

0.1%

0.7%

Bollyexpress

0.9%

0.5%

0.0%

0.5%

0.5%

0.7%

Andhravilas

0.8%

0.6%

0.0%

0.0%

0.1%

0.7%

Bollyfm

0.6%

1%

0.0%

0.0%

0.0%

0.6%

Funmaza

0.7%

0.5%

0.0%

0.3%

0.1%

0.6%

123music

1%

0.5%

0.0%

0.3%

0.0%

0.6%

Indianmusic

Realplayer

1%

0.1%

0.0%

0.0%

0.0%

0.5%

Mag4U

0.4%

0.8%

0.0%

0.8%

0.0%

0.4%

Timesmusic

0.3%

0.5%

0.0%

0.0%

0.0%

0.4%

Telgusongs

0.4%

0.1%

0.2%

0.3%

0.0%

0.4%

1%

0.3%

0.0%

0.1%

0.1%

0.4%

0.6%

0.4%

0.6%

0.5%

1%

0.4%

1%

0.4%

0.1%

0.0%

0.0%

0.4%

Tamilmp3world

0.2%

0.1%

0.0%

0.2%

0.0%

0.3%

Radiomirchi

0.1%

0.9%

0.0%

0.0%

0.0%

0.3%

Musicworld

0.3%

0.1%

0.0%

3%

0.0%

0.3%

Sonymusic

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Desimusic

0.3%

0.1%

0.0%

0.0%

0.0%

0.2%

Desiweb

0.2%

0.3%

0.0%

0.0%

0.0%

0.1%

14%

10%

2%

10%

5%

12%

Musicmazaa
Itunes
Downloads

Others

149

Table 66: Preferred info search engine - local language
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

865

944

284

158

63

3,030

Google

73%

74%

97%

67%

88%

73%

Manoramaonline

2%

0.7%

2%

1%

0.0%

2%

Kerala

2%

0.0%

0.0%

4%

0.0%

2%

Webduniya

1%

2%

0.0%

5%

0.0%

1%

Guruji

1%

3%

0.0%

4%

0.0%

1%

Eenadu

2%

0.4%

0.0%

0.0%

0.4%

1%

Khoj

0.6%

2%

0.0%

2%

0.0%

1%

MSN

0.0%

0.4%

0.0%

0.0%

3%

0.9%

Webulagam

0.8%

0.4%

0.0%

2%

0.0%

0.8%

Chennaionline

2%

0.0%

0.0%

0.0%

0.0%

0.7%

Jagran

0.2%

0.9%

0.0%

2%

0.0%

0.5%

Others

16%

16%

1%

13%

10%

15%

Jeevansaathi

Yahoo

AMU

Table 67: Preferred website for real estate
Website
Sample Base

BM

Shaadi

Google

1,141

1,205

300

204

260

4,424

Google

13%

13%

94%

12%

9%

19%

Yahoo

12%

10%

0.9%

14%

84%

15%

Realestates

10%

14%

0.0%

16%

1%

11%

Magicbricks

14%

16%

0.6%

12%

1%

11%

99acres

10%

16%

0.2%

11%

0.6%

9%

Rediff

7%

5%

0.7%

2%

2%

7%

Indiaproperty

5%

4%

0.1%

10%

0.7%

5%

Property

5%

3%

0.0%

3%

0.1%

3%

Indiatimes

3%

3%

0.7%

1%

0.2%

3%

Sify

1%

0.7%

0.2%

0.0%

0.2%

1%

Sulekha

0.6%

1%

0.0%

0.2%

0.2%

0.8%

MSN

0.2%

0.1%

0.4%

1%

0.3%

0.5%

Manoramaonline

2%

0.2%

0.0%

0.0%

0.2%

0.5%

Realtor

1%

0.4%

0.0%

0.0%

0.0%

0.4%

NDTV

0.8%

0.2%

0.0%

0.5%

0.0%

0.4%

Chennaionline

0.8%

0.3%

0.0%

0.0%

0.0%

0.4%

Keralarealestate

0.1%

0.1%

0.0%

1%

0.0%

0.3%

Indiabulls

0.9%

0.0%

0.0%

0.1%

0.0%

0.3%

15%

13%

2%

15%

0.5%

13%

Others

150

Table 68: Preferred info search engine - English
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,372

1,419

302

251

267

5,078

Google

76%

77%

96%

81%

22%

69%

Yahoo

10%

7%

2%

7%

73%

12%

English

4%

3%

0.0%

3%

2%

4%

Rediff

2%

2%

0.1%

0.7%

1%

3%

MSN

1%

0.8%

0.0%

1%

0.5%

1%

Wikipedia

2%

0.9%

0.4%

2%

0.0%

1%

Dictionary

0.4%

1%

0.8%

0.4%

0.3%

1%

Indiatimes

0.4%

0.3%

0.0%

0.1%

0.1%

0.7%

Sify

0.8%

0.4%

0.0%

0.1%

0.0%

0.6%

BBC

0.7%

0.2%

0.0%

0.0%

0.0%

0.6%

Timesofindia

0.4%

0.5%

0.0%

0.0%

0.0%

0.4%

Altavista

0.5%

0.2%

0.0%

0.0%

0.0%

0.4%

3%

6%

0.1%

5%

1%

5%

Others

Table 69: Preferred website for instant messaging
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,521

1,538

303

279

273

5,415

Yahoo

67%

66%

22%

63%

92%

61%

Google Talk

12%

9%

72%

12%

3%

14%

Rediffbol

11%

9%

3%

11%

3%

11%

MSN

6%

6%

2%

6%

1%

5%

Orkut

2%

3%

0.6%

1%

0.0%

2%

Meebo

1%

3%

0.5%

3%

0.3%

1%

Indiatimes

0.4%

0.6%

0.0%

0.1%

0.1%

0.6%

Skype

0.3%

0.9%

0.0%

0.5%

0.0%

0.5%

AIM

0.4%

0.4%

0.0%

0.1%

0.0%

0.3%

2%

2%

0.1%

2%

0.4%

4%

Others

151

Table 70: Preferred website for social networking/communities
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,013

1,090

299

185

240

3,735

Orkut

67%

57%

95%

65%

11%

56%

Yahoo

12%

16%

3%

11%

87%

19%

MSN

2%

0.9%

0.1%

1%

0.4%

2%

Friends

0.4%

1%

0.1%

0.3%

0.0%

2%

Communities

0.9%

0.5%

0.0%

1%

0.0%

2%

1%

1%

0.0%

1%

0.0%

0.8%

Myspace

0.5%

2%

0.0%

0.0%

0.1%

0.7%

Tagged

0.3%

0.2%

0.6%

3%

0.0%

0.4%

Fropper

0.2%

0.8%

0.0%

0.5%

0.0%

0.4%

Ryze

0.8%

0.3%

0.0%

0.0%

0.0%

0.3%

Bharatstudent

0.9%

0.3%

0.0%

0.2%

0.0%

0.3%

Linkedin

0.1%

0.5%

0.0%

0.0%

0.0%

0.2%

15%

20%

1%

17%

1%

16%

Hi5

Others

152

Table 71: Preferred website for astrology
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,291

1,329

304

245

269

4,885

Yahoo

18%

19%

6%

16%

84%

22%

Astrology

22%

21%

6%

21%

3%

19%

Google

6%

8%

83%

13%

7%

13%

Rediff

10%

9%

1%

9%

3%

10%

Indiatimes astrospeak

8%

10%

0.5%

9%

0.2%

7%

Sarafreder

4%

2%

0.5%

2%

0.0%

3%

Sify

5%

3%

0.1%

0.7%

0.3%

3%

MSN

1%

2%

0.5%

1%

0.8%

2%

Horoscope

4%

2%

0.0%

2%

0.0%

2%

Astrolife

2%

2%

0.0%

3%

0.0%

2%

Indianastrology

1%

0.8%

0.0%

0.1%

0.0%

1%

Astrogyan

1%

0.7%

0.0%

4%

0.4%

0.9%

Timesofindia

0.5%

0.4%

0.7%

0.9%

0.0%

0.7%

Astroyogi

0.7%

1%

0.7%

1%

0.0%

0.7%

Webduniya

0.6%

0.8%

0.1%

0.5%

0.0%

0.6%

Webulagam

0.3%

0.5%

0.0%

0.1%

0.0%

0.5%

Santabanta

0.3%

0.7%

0.0%

2%

0.0%

0.5%

Sample Base

Manoramaonline

1%

0.1%

0.0%

0.0%

0.0%

0.5%

Ivillage

0.3%

0.9%

0.0%

0.2%

0.0%

0.5%

Indya

0.5%

0.5%

0.0%

3%

0.7%

0.5%

Bejandaruwalla

0.4%

0.6%

0.0%

2%

0.0%

0.5%

Paramdhaam

0.1%

1%

0.0%

0.1%

0.0%

0.4%

Astrologyzone

0.7%

0.5%

0.0%

0.5%

0.0%

0.4%

Astroindia

0.7%

0.4%

0.0%

0.0%

0.0%

0.4%

Astrocenter

0.8%

0.5%

0.0%

0.0%

0.0%

0.4%

Tarot

0.3%

0.5%

0.1%

0.1%

0.0%

0.3%

Kundli

0.3%

0.5%

0.0%

0.0%

0.0%

0.3%

Ganeshaspeaks

0.2%

0.8%

0.0%

0.0%

0.0%

0.3%

Jagran

0.3%

0.4%

0.0%

0.1%

0.1%

0.2%

Cyberastro

0.3%

0.1%

0.0%

2%

0.0%

0.2%

Astroworld

0.3%

0.1%

0.0%

0.0%

0.0%

0.2%

9%

11%

2%

8%

1%

9%

Others

153

Table 72: Preferred website for online learning/education
Website
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,197

1,236

304

225

266

4,612

Google

28%

29%

91%

31%

19%

32%

Yahoo

5%

9%

2%

7%

70%

12%

Rediff

5%

3%

0.9%

5%

1%

5%

Wikipedia

8%

3%

0.5%

7%

0.5%

4%

Education

4%

5%

0.0%

4%

0.1%

4%

Onlinelearning

1%

1%

0.0%

5%

0.1%

2%

Indiatimes

2%

2%

0.0%

0.5%

2%

2%

W3schools

0.5%

3%

0.8%

1%

0.2%

1%

MSN

1%

0.5%

0.0%

0.6%

0.4%

1%

Ebizel

2%

2%

1%

0.1%

0.0%

1%

IGNOU

2%

2%

0.0%

3%

0.0%

1%

CBSE

0.4%

0.5%

0.0%

0.0%

0.0%

1%

Onlineeducation

0.4%

2%

0.0%

4%

0.0%

1%

2%

2%

0.0%

0.3%

0.4%

1%

Annauniversity

0.4%

0.4%

0.0%

0.3%

0.0%

1%

Microsoft

0.7%

1%

0.1%

0.1%

1%

0.8%

Howstuffworks

0.5%

1%

0.0%

0.0%

0.0%

0.6%

Gurukul

0.7%

0.7%

0.0%

0.3%

0.7%

0.6%

Learning

0.3%

0.9%

0.0%

0.0%

0.0%

0.5%

ICFAI

BBC

1%

0.5%

0.3%

0.1%

0.0%

0.5%

Pubmed

0.7%

0.2%

0.0%

0.8%

0.0%

0.4%

ICAI

0.5%

0.7%

0.3%

0.0%

0.0%

0.4%

Dewsoftoverseas

0.7%

0.7%

0.0%

0.0%

0.3%

0.4%

Britishcouncil

0.5%

0.9%

0.0%

0.1%

0.0%

0.4%

Worldwidelearn

0.6%

0.1%

0.0%

0.9%

0.0%

0.3%

Answers

0.7%

0.0%

0.0%

0.0%

0.0%

0.3%

Symbiosis

0.3%

0.2%

0.0%

0.0%

0.0%

0.2%

NCERT

0.4%

0.1%

0.2%

0.1%

0.6%

0.2%

Mit.edu

0.3%

0.2%

0.0%

0.0%

0.0%

0.2%

Freshersworld

0.3%

0.5%

0.0%

0.0%

0.0%

0.2%

English

0.3%

0.2%

0.0%

0.0%

0.0%

0.2%

Goiit

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

31%

26%

3%

31%

4%

23%

Others

154

Table 73: Preferred blog sites
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

372

371

70

54

59

1,307

Google

21%

18%

71%

30%

8%

23%

Yahoo

19%

17%

16%

9%

38%

19%

Rediff

12%

9%

3%

5%

0.5%

10%

Blogger

15%

12%

0.1%

18%

2%

10%

Ibibo

7%

17%

4%

12%

4%

9%

Blogspot

7%

9%

2%

5%

4%

9%

0.4%

0.3%

0.0%

0.0%

37%

3%

Tagged
Hi5

1%

4%

0.0%

13%

0.3%

2%

0.9%

3%

2%

0.3%

0.3%

2%

Youtube

1%

0.6%

0.0%

0.2%

2%

2%

Debonairblog

3%

2%

1%

0.0%

0.0%

2%

Mylot

3%

1%

2%

0.0%

0.0%

2%

Indiatimes

MSN

3%

0.1%

0.2%

0.0%

2%

1%

Mouthshut

0.3%

1%

0.0%

7%

0.0%

0.8%

Sulekha

0.0%

0.7%

0.0%

0.0%

1%

0.5%

Myspace

0.7%

1%

0.0%

0.0%

0.0%

0.5%

TimesofIndia

0.9%

0.4%

0.0%

0.0%

0.0%

0.4%

Fropper

0.5%

0.6%

0.0%

0.0%

0.0%

0.3%

Monster

1%

0.0%

0.0%

0.0%

0.2%

0.3%

Others

4%

4%

0.2%

0.0%

2%

3%

155

Table 74: Other language preferred for local language content
Language

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

231

235

37

50

44

865

Hindi

16%

27%

18%

39%

29%

20%

Tamil

22%

11%

8%

4%

7%

17%

Malayalam

13%

8%

9%

19%

3%

16%

Telugu

16%

15%

36%

7%

11%

14%

Marathi

8%

16%

9%

10%

9%

10%

Kannada

10%

6%

9%

13%

3%

7%

Bengali

5%

6%

1%

0.0%

7%

5%

Gujarati

4%

4%

0.0%

0.0%

18%

3%

Konkani

0.0%

3%

0.0%

0.0%

0.0%

1%

Urdu

0.8%

0.3%

4%

0.0%

0.0%

1%

Oriya

1%

0.2%

0.0%

3%

0.0%

0.9%

Punjabi

0.0%

0.7%

0.0%

0.0%

1%

0.6%

Bhojpuri

0.0%

0.3%

0.0%

0.0%

0.0%

0.2%

Tulu

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Assamese

0.3%

0.2%

0.0%

0.0%

0.0%

0.1%

Awadhi

0.0%

0.0%

0.0%

0.0%

4%

0.1%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Maithili

0.0%

0.0%

2%

0.0%

1%

0.1%

Manipuri

0.0%

0.0%

0.0%

0.0%

2%

0.1%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kashmiri

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Marwari

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

3%

2%

5%

5%

4%

3%

Others

156

Table 75: Preferred website for checking local language content
Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

231

235

37

50

44

865

Google

11%

12%

74%

2%

10%

14%

Yahoo

4%

7%

3%

15%

57%

9%

9%

4%

0.0%

18%

3%

8%

12%

6%

8%

2%

15%

7%

Malayalamanorama
Eeandu
Webduniya

3%

6%

2%

18%

0.0%

5%

0.0%

0.3%

0.0%

0.0%

0.0%

4%

Marathiworld

4%

7%

2%

3%

0.7%

3%

Thinamalar

6%

2%

3%

0.0%

0.5%

3%

Webulagam

2%

4%

0.0%

0.4%

1%

3%

Rediff

3%

1%

0.0%

1%

2%

3%

Jagran

3%

2%

0.0%

11%

0.0%

3%

Esakal

2%

2%

4%

0.5%

0.0%

2%

Tamilcinema

0.6%

4%

0.0%

3%

0.0%

2%

Dainikjagran

1%

3%

0.0%

5%

0.0%

2%

Matrubhumi

Keralakaumudi

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Kumudam

1%

0.0%

0.0%

0.0%

0.0%

1%

Anandabazaar

2%

2%

0.2%

0.0%

2%

1%

3%

1%

0.0%

0.0%

0.0%

1%

0.3%

4%

0.0%

0.0%

0.0%

1%

Gujratsamachar
Vaartha
Banglalive

2%

1%

0.0%

0.0%

2%

0.9%

bbchindi

1%

0.5%

0.0%

0.5%

0.0%

0.9%

Dinakaran

2%

0.0%

0.4%

0.0%

0.0%

0.9%

Kannadaaudio

0.3%

2%

0.4%

0.0%

0.0%

0.8%

Epatra

0.0%

2%

0.0%

0.0%

2%

0.8%

Sakal

0.1%

1%

0.0%

0.0%

0.0%

0.8%

Amarujala

0.3%

1%

0.0%

4%

0.0%

0.7%

2%

1%

0.0%

0.3%

0.0%

0.7%

Deepika

1%

0.0%

0.0%

0.0%

0.0%

0.6%

Bhaskar

0.2%

1%

0.0%

0.0%

0.0%

0.4%

Dailythanthi

0.2%

0.0%

2%

0.0%

0.0%

0.3%

Maharashtratimes

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

23%

22%

0.6%

18%

6%

18%

Thatskannada

Others

157

Table 76: Most preferred TV channel
TV Channels

BM

Shaadi

Google

Sample Base

Jeevansaathi

Yahoo

AMU

1,782

1,730

275

319

240

6,005

Star Plus

10%

13%

8%

16%

14%

12%

Discovery

7%

7%

7%

8%

5%

7%

Sun TV

6%

3%

7%

0.4%

5%

5%

HBO

4%

6%

3%

8%

3%

5%

NDTV

6%

4%

2%

5%

2%

5%

Aajtak

4%

5%

3%

4%

2%

4%

Sony

6%

4%

4%

4%

6%

4%

Zee TV

3%

6%

3%

4%

4%

4%

Ten Sports

4%

4%

3%

1%

2%

4%

M TV

2%

3%

10%

1%

6%

3%

Star Movies

3%

3%

3%

4%

5%

3%

ESPN

2%

2%

5%

4%

1%

3%

Star One

2%

4%

1%

1%

5%

3%

CNBC

2%

3%

2%

2%

2%

2%

CNN IBN

2%

2%

2%

7%

0.2%

2%

National Geographic

2%

2%

2%

1%

4%

2%

E TV

2%

2%

0.6%

0.9%

2%

2%

2%

0.6%

3%

0.7%

0.9%

1%

0.9%

1%

0.7%

0.8%

0.9%

1%

TV 9
Asianet
DD 1

1%

2%

0.5%

2%

2%

1%

AXN

1%

0.8%

1%

3%

0.4%

1%

Gemini

1%

0.4%

0.7%

5%

0.1%

1%

Sab TV
Cartoon Network
Pogo

1%

1%

3%

0.0%

0.1%

1%

0.5%

0.9%

2%

0.2%

0.4%

1%

1%

0.6%

0.3%

0.4%

1%

1%

0.4%

2%

0.0%

0.3%

1%

0.9%

Vijaya TV

1%

0.3%

0.2%

0.0%

0.8%

0.9%

BBC

1%

0.8%

0.9%

0.1%

1%

0.8%

Surya TV

1%

0.2%

0.0%

0.2%

0.0%

0.8%

Travel & Living

0.7%

0.8%

1%

0.1%

1%

0.8%

Zee Cinema

0.7%

0.7%

1%

0.4%

3%

0.8%

F TV

0.8%

0.5%

0.6%

0.3%

2%

0.7%

Star News

0.6%

0.9%

0.8%

0.3%

0.1%

0.7%

Zoom

0.6%

0.5%

0.0%

3%

0.0%

0.7%

Animal Planet

0.9%

0.3%

0.0%

0.3%

1%

0.6%

Any Music Channel

0.5%

0.6%

2%

0.0%

0.0%

0.6%

History Channel

0.4%

0.8%

0.0%

0.1%

1%

0.6%

Kairali TV

0.2%

0.0%

0.0%

2%

0.1%

0.6%

Maa TV

0.5%

0.1%

0.1%

0.0%

0.0%

0.6%

Set Max

0.9%

0.3%

1%

0.1%

0.2%

0.6%

Star Sports

0.5%

0.8%

0.0%

0.2%

1%

0.6%

Sun Music

0.3%

0.0%

0.4%

0.2%

2%

0.6%

Dd News

0.7%

0.3%

0.0%

0.1%

2%

0.5%

Disney Channel

0.5%

0.4%

0.5%

0.0%

1%

0.4%

Etv Kannada

0.8%

0.2%

0.0%

0.5%

1%

0.4%

India TV

0.4%

0.5%

0.3%

0.1%

0.6%

0.4%

Sahara One

0.6%

0.2%

0.0%

0.5%

0.8%

0.4%

Star World

158

Udaya TV

0.1%

0.5%

0.0%

0.9%

0.2%

0.4%

V Channel

0.5%

0.5%

0.7%

0.0%

0.0%

0.4%

Vh1

0.3%

0.8%

0.0%

0.0%

0.0%

0.4%

Zee Music

0.5%

0.5%

0.3%

0.0%

0.0%

0.4%

NDTV24*7

0.4%

0.2%

0.7%

0.8%

0.0%

0.4%

NDTV Profit

0.7%

0.3%

0.0%

0.8%

0.0%

0.4%

Any News Channel

0.4%

0.4%

0.2%

0.0%

0.0%

0.3%

Any Sports Channel

0.1%

0.4%

0.0%

0.3%

1%

0.3%

Star Gold

0.5%

0.2%

0.1%

0.2%

0.0%

0.3%

Zee News

0.1%

0.4%

0.0%

0.3%

2%

0.3%

Times Now

0.2%

0.4%

0.0%

0.5%

0.0%

0.3%

Aawaz

0.2%

0.4%

0.5%

0.0%

0.7%

0.2%

ETC

0.0%

0.0%

2%

0.5%

0.0%

0.2%

Headlines Today

0.6%

0.1%

0.0%

0.0%

0.0%

0.2%

SS Music

0.1%

0.0%

1%

0.0%

0.0%

0.2%

Star Anand

0.0%

0.5%

0.0%

0.0%

0.0%

0.2%

Zee Marathi

0.2%

0.1%

0.1%

0.4%

1%

0.2%

MH1

0.1%

0.1%

0.0%

0.0%

0.7%

0.2%

Jetix

0.2%

0.1%

0.0%

0.0%

0.1%

0.2%

Ibnlive

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Alfa Marathi

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Any Movie Channel

0.2%

0.2%

0.0%

0.3%

0.0%

0.1%

B4U

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

Etv Marathi

0.1%

0.2%

0.1%

0.1%

0.0%

0.1%

God

0.0%

0.1%

0.0%

0.5%

0.0%

0.1%

Jaya TV

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Raj TV

0.0%

0.0%

2%

0.0%

0.0%

0.1%

Teja TV

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

Zee Business

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Zee Café

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

All Telugu

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Star Utsav

0.3%

0.0%

0.5%

0.0%

0.0%

0.1%

Hungama TV

0.0%

0.1%

0.4%

0.0%

0.0%

0.1%

Kiran TV

0.4%

0.0%

0.0%

0.3%

0.0%

0.1%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Animax

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Etv Bangla

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

K TV

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Sahara TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

India Vision

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

159

Hall Mark

0.0%

0.0%

0.8%

0.0%

0.0%

0.0%

Local

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Set Pix

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

0.9%

4%

2%

0.0%

1%

Others

160

Table 77: Most preferred newspaper
Newspapers

BM

Shaadi

Sample Base

Google

Jeevansaathi

Yahoo

AMU

1,776

1,712

270

327

241

5,969

The Times of India

31%

39%

36%

41%

31%

33%

The Hindu

23%

11%

22%

12%

13%

20%

The Hindustan Times

5%

6%

7%

8%

10%

6%

Deccan Chronicle

5%

5%

7%

3%

5%

5%

Eenadu

3%

2%

4%

3%

1%

3%

Malyalam Manorama

5%

0.7%

3%

1%

2%

3%

Dainik Bhaskar

2%

3%

3%

0.5%

5%

2%

The Telegraph

1%

4%

0.8%

1%

3%

2%

Indian Express

2%

2%

2%

1%

3%

2%

The Tribune

2%

2%

0.7%

4%

3%

2%

The Economic Times

2%

2%

3%

0.4%

1%

2%

Dainik Jagran

1%

3%

0.3%

0.4%

2%

2%

Mid Day
Vijay Karnataka
Deccan Herald
Gujrat Samachar
Dinamalar

0.4%

3%

2%

2%

1%

1%

2%

0.4%

0.2%

0.1%

1%

1%

1%

2%

0.3%

3%

2%

1%

0.6%

1%

0.2%

2%

3%

1%

1%

0.2%

0.0%

0.0%

0.5%

1%

Mumbai Mirror

0.8%

2%

0.3%

0.7%

0.1%

0.9%

DNA

0.7%

0.6%

0.5%

3%

3%

0.8%

Rajasthan Patrika

0.4%

1%

0.0%

1%

0.1%

0.7%

Anand Bazar Patrika

0.4%

1%

0.6%

0.0%

0.4%

0.6%

Daily Thanthi

0.6%

0.3%

0.1%

0.0%

2%

0.6%

Lokmat

0.6%

0.5%

0.8%

0.3%

2%

0.6%

Sakal

0.8%

0.4%

0.0%

2%

0.4%

0.6%

Amar Ujala

0.3%

0.9%

0.7%

0.1%

0.9%

0.5%

Dinakaran

0.5%

0.5%

0.3%

0.0%

0.1%

0.5%

Mathrubhumi

1%

0.1%

0.1%

0.2%

0.7%

0.5%

Divya Bhaskar

0.4%

0.7%

0.0%

0.7%

0.4%

0.4%

Loksatta

0.4%

0.2%

0.9%

0.1%

2%

0.4%

Nav Bharat Times

0.2%

0.6%

0.1%

1%

0.2%

0.4%

Sandesh

0.7%

0.5%

0.2%

0.0%

0.0%

0.4%

Nav Hindi Times

0.1%

0.6%

0.7%

0.0%

0.7%

0.4%

Kerala Kaumudi

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

Prajavani

0.0%

0.7%

0.0%

0.4%

0.0%

0.3%

Punjab Kesari

0.2%

0.3%

0.5%

0.0%

0.0%

0.3%

The Statesman

0.5%

0.4%

0.0%

0.0%

0.3%

0.3%

Nai Dunia

0.4%

0.0%

0.4%

2%

0.0%

0.3%

Business Line

0.3%

0.0%

0.0%

0.5%

0.0%

0.2%

Gulf News

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Hitvada

0.0%

0.2%

0.9%

0.1%

0.0%

0.2%

Maharashtra Times

0.1%

0.3%

0.0%

0.1%

0.1%

0.2%

Samaj

0.1%

0.1%

0.0%

1%

0.0%

0.2%

Vartha

0.2%

0.1%

0.1%

0.7%

0.0%

0.2%

Andhra Jyoti

0.0%

0.4%

0.0%

0.3%

0.0%

0.1%

Business Standard

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Dharitri

0.3%

0.0%

0.0%

0.1%

0.0%

0.1%

Dinamani

0.1%

0.3%

0.0%

0.0%

0.0%

0.1%

161

Mumbai Samachar

0.0%

0.2%

0.0%

0.1%

0.0%

0.1%

Prabhat Khabar

0.0%

0.3%

0.0%

0.0%

0.6%

0.1%

Kannada praba

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Udayavani

0.0%

0.1%

0.0%

0.3%

0.0%

0.1%

Pratidin (Local)

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Bangalore Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Vijaya Times

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Mint

0.1%

0.0%

0.0%

0.6%

0.0%

0.1%

Asian Age

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Employment News

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Financial Express

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pudhari

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saamna

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Janshakti

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.0%

0.0%

0.4%

0.0%

0.0%

Inquilab

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

Sambad

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.7%

0.4%

0.8%

0.5%

0.8%

0.7%

162

Table 78: Most preferred magazine
Magazines

BM

Shaadi

1,585

1,553

217

24%

29%

23%

The Week

7%

3%

5%

10%

Reader's Digest

6%

6%

5%

Sports Star

6%

3%

9%

Femina

3%

5%

4%

Outlook

4%

4%

4%

Film Fare

1%

4%

Digit

2%

Business World

3%

Star Dust

1%

Women's Era

1%

Chip

2%

Sample Base
India Today

Autocar India

Google

Jeevansaathi

Yahoo

AMU

292

204

5,304

25%

20%

25%

6%

6%

6%

7%

5%

2%

0.8%

5%

3%

5%

4%

3%

0.4%

3%

2%

6%

4%

3%

2%

0.7%

3%

1%

2%

2%

2%

3%

0.4%

2%

2%

2%

3%

2%

2%

1%

0.7%

2%

3%

2%

2%

2%

0.3%

2%

2%

0.9%

2%

8%

0.8%

3%

2%

Vanita

4%

0.5%

3%

0.1%

2%

2%

Swathi

2%

1%

2%

4%

0.4%

2%

Business Today

2%

2%

1%

0.9%

0.0%

2%

Ananda Vikatan

1%

0.8%

0.1%

0.0%

2%

1%

Wisdom

0.0%

0.0%

3%

2%

3%

1%

Electronics For You

0.7%

1%

1%

0.0%

0.4%

1%

Kumudham

2%

0.2%

0.4%

0.1%

2%

1%

Business & Economy

0.7%

0.7%

0.4%

2%

2%

0.8%

Computers Today

0.2%

0.8%

1%

4%

2%

0.8%

India Times

1%

0.6%

1%

0.0%

1%

0.8%

Time

2%

0.1%

0.0%

0.2%

0.0%

0.8%

Business India

1%

0.8%

0.3%

0.4%

0.5%

0.7%

Cosmopolitan

0.5%

1%

0.6%

0.5%

0.0%

0.7%

1%

0.4%

2%

0.2%

1%

0.6%

Grihshobha

0.6%

0.7%

0.0%

0.2%

1%

0.6%

Overdrive

0.4%

1%

0.0%

0.0%

0.0%

0.6%

PC Quest

0.8%

0.5%

1%

0.5%

1%

0.6%

Chitralekha

0.4%

1%

0.0%

0.1%

0.0%

0.5%

1%

0.7%

0.8%

0.1%

0.1%

0.5%

Competition Success Review

Fortune India
Gladrags

1%

0.7%

0.0%

0.1%

0.0%

0.5%

National Geographic

0.4%

0.7%

1%

0.2%

0.0%

0.5%

Science Reporter

0.6%

0.2%

0.0%

0.0%

6%

0.5%

Today

0.3%

0.3%

0.3%

3%

2%

0.5%

Business Week

0.2%

0.5%

3%

0.8%

0.0%

0.4%

Cricket Samrat

0.6%

0.7%

0.0%

0.2%

0.2%

0.4%

Dalal Street

0.5%

0.5%

0.0%

0.0%

0.4%

0.4%

Debonair

0.4%

0.6%

0.1%

0.1%

0.0%

0.4%

Health

0.3%

0.3%

0.7%

0.4%

0.0%

0.4%

Meri Saheli

0.3%

0.5%

0.7%

0.9%

0.8%

0.4%

Playboy

0.2%

0.7%

0.0%

0.0%

0.0%

0.4%

Aha Zindagi

0.2%

0.3%

0.4%

0.0%

0.0%

0.3%

Anandamela

0.3%

0.5%

0.1%

0.0%

0.3%

0.3%

Manorama

0.6%

0.0%

0.8%

1%

0.0%

0.3%

Sudha

0.5%

0.3%

0.0%

0.0%

0.1%

0.3%

163

Aval Vikatan

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Brunch

0.1%

0.5%

0.0%

0.0%

0.2%

0.2%

Capital Market

0.1%

0.2%

0.0%

0.0%

0.7%

0.2%

Chronicle

0.2%

0.2%

0.2%

1%

0.0%

0.2%

Data Quest

0.2%

0.3%

0.0%

0.0%

0.0%

0.2%

Desh

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Inside Outside

0.4%

0.1%

0.1%

0.8%

0.0%

0.2%

Junior Vikatan

0.1%

0.2%

0.0%

0.0%

0.1%

0.2%

Linux For You

0.1%

0.2%

0.0%

1%

0.0%

0.2%

Maxim

0.1%

0.0%

0.0%

0.0%

0.0%

0.2%

Outlook Money

0.2%

0.2%

0.0%

0.4%

0.0%

0.2%

Safari

0.3%

0.2%

0.0%

0.0%

0.4%

0.2%

Sananda

0.2%

0.2%

0.0%

0.2%

0.4%

0.2%

Sarita

0.1%

0.1%

0.1%

0.1%

3%

0.2%

The Economist

0.1%

0.6%

0.0%

0.0%

0.0%

0.2%

PC World

0.1%

0.1%

0.3%

2%

0.0%

0.2%

Abhiyan

0.0%

0.1%

0.0%

0.0%

0.5%

0.1%

Anandalok

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Auto India

0.1%

0.0%

0.0%

0.0%

0.1%

0.1%

Buzz

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Champak

0.0%

0.1%

0.0%

0.0%

1%

0.1%

Cineblitz

0.0%

0.1%

2%

0.1%

0.0%

0.1%

Deccan Chronicle

0.0%

0.5%

0.0%

0.0%

0.0%

0.1%

Developer IQ

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Frontline

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Grihlakshmi

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Lokprabha

0.0%

0.0%

0.1%

0.0%

1%

0.1%

Saras Salil

0.0%

0.1%

0.0%

0.0%

0.7%

0.1%

Savvy

0.0%

0.2%

0.0%

0.1%

0.0%

0.1%

Taranga

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Graphiti

0.1%

0.3%

0.0%

0.1%

0.0%

0.1%

Saptahik Bartaman

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Money life

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

Animation Reporter

0.3%

0.0%

0.0%

0.4%

0.0%

0.1%

Nirogadhaam

0.0%

0.1%

0.0%

0.9%

0.0%

0.1%

Chandamama

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Andra Jyoti

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Auto World

0.1%

0.2%

0.0%

0.1%

0.0%

0.1%

Bikes

0.1%

0.3%

0.0%

0.0%

0.0%

0.1%

Business Standard

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Better Photography

0.0%

0.1%

0.0%

0.1%

0.0%

0.0%

Business Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Elle

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

Good House Keeping

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Kadambini

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Mathrubhumi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saptahik Sakal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Society

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

164

Top Gear

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Living Digital

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Saheli

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Sakhi

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Automobiles

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Economical Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

8%

6%

5%

5%

9%

8%

Others

165

Table 79: Most preferred radio channel
Radio Channels

BM

Shaadi

Yahoo

AMU

Sample Base

1,233

1,271

169

Radio Mirchi

41%

39%

24%

227

157

4,162

40%

22%

37%

Red FM

12%

14%

20%

12%

16%

13%

AIR

11%

9%

Radio City

10%

12%

15%

12%

17%

11%

7%

15%

13%

11%

Suryan FM

6%

Big FM

7%

5%

8%

0.3%

8%

7%

6%

0.7%

6%

2%

5%

AIR FM GOLD

4%

4%

10%

5%

12%

5%

AIR FM RAINBOW

3%

3%

8%

2%

3%

3%

Fever FM

2%

3%

4%

4%

6%

2%

BBC

0.4%

0.3%

2%

4%

0.5%

1%

Go FM

0.9%

1%

1%

0.1%

0.0%

1%

1%

2%

0.2%

0.1%

0.0%

1%

Power FM

0.2%

0.8%

0.6%

0.7%

0.2%

0.5%

Amar FM

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

1%

0.0%

0.1%

2%

1%

World Space

Others

Google

Jeevansaathi

Table 80: Response to online marketing stimulus
Response To Online Marketing
Stimulus

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,616

1,564

232

286

201

5,344

Clicked a sponsored search ad

41%

41%

27%

41%

33%

39%

Clicked a banner ad

50%

54%

46%

54%

42%

49%

Clicked a product/service e-mailer

16%

17%

19%

21%

13%

17%

Participated in an online contest

50%

47%

29%

51%

24%

45%

Bid/Bought in an Online auction

26%

29%

23%

31%

22%

27%

Bought in a special promotion / deal

24%

27%

23%

35%

23%

25%

None of the above

23%

21%

32%

20%

41%

25%

Sample Base

166

Table 81: Top of mind recall for brands
Brands
Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,905

1,885

294

357

270

6,486

Nokia

9%

8%

7%

10%

5%

8%

Sony

9%

7%

5%

8%

4%

8%

Tata

5%

4%

3%

5%

9%

5%

LG

4%

5%

3%

7%

7%

4%

Reliance

3%

4%

3%

2%

4%

3%

HLL

4%

2%

0.2%

2%

3%

3%

Nike

3%

3%

4%

0.9%

5%

3%

Colgate

3%

2%

0.6%

3%

2%

3%

Samsung

2%

2%

1%

5%

2%

2%

Pepsi

2%

2%

4%

2%

0.4%

2%

Adidas

2%

2%

5%

1%

1%

2%

Microsoft

2%

2%

1%

0.8%

1%

2%

HP

2%

1%

2%

0.3%

0.7%

2%

Maruti

2%

1%

1%

0.0%

2%

2%

Philips

2%

1%

1%

0.9%

3%

2%

Bajaj

1%

2%

0.3%

1%

2%

1%

Hero Honda

1%

1%

3%

1%

3%

1%

Reebok

1%

1%

0.7%

1%

0.9%

1%

Coca Cola

1%

1%

0.4%

1%

1%

1%

Google

2%

1%

0.7%

1%

1%

1%

Airtel

1%

1%

0.9%

2%

0.1%

1%

Godrej

2%

0.8%

1%

0.8%

1%

1%

0.8%

0.7%

8%

0.4%

0.5%

1%

1%

1%

1%

2%

0.1%

1%

Intel

0.5%

0.8%

3%

1%

1%

0.9%

Levis

0.7%

1%

0.2%

0.5%

2%

0.9%

Raymonds

0.7%

1%

0.8%

0.2%

0.1%

0.9%

Onida

0.6%

0.7%

0.2%

0.4%

1%

0.8%

Lakme

0.6%

0.9%

0.9%

0.9%

2%

0.7%

Sony Ericsson

0.7%

0.6%

0.4%

0.7%

0.2%

0.7%

Cadbury

0.8%

0.6%

0.5%

0.8%

0.3%

0.6%

Compaq

0.4%

0.4%

0.0%

5%

0.0%

0.6%

Lee

0.4%

1%

0.0%

0.5%

0.8%

0.6%

Motorola

0.7%

0.7%

0.0%

0.0%

0.0%

0.6%

IBM
Honda

Videocon

1%

0.5%

0.0%

0.0%

0.4%

0.6%

Wipro

0.7%

0.4%

1%

0.3%

0.1%

0.6%

Amul

0.6%

0.7%

0.8%

0.0%

1%

0.5%

BPL

0.4%

0.4%

0.3%

0.2%

0.6%

0.5%

Britannia

0.9%

0.4%

0.0%

0.1%

0.4%

0.5%

HCL

0.6%

0.2%

0.7%

1%

0.2%

0.5%

Mercedes

0.6%

0.3%

0.0%

0.9%

0.0%

0.5%

Peter England

0.4%

0.4%

0.3%

0.8%

0.2%

0.5%

BSNL

0.5%

0.4%

0.3%

0.2%

0.5%

0.4%

Hyundai

0.7%

0.3%

0.6%

0.1%

0.0%

0.4%

Johnson & Johnson

0.4%

0.5%

0.1%

0.0%

0.0%

0.4%

Nestle

0.4%

0.7%

0.5%

0.0%

0.4%

0.4%

Provogue

0.2%

0.8%

0.7%

0.4%

0.0%

0.4%

167

Titan

0.2%

0.4%

0.6%

0.2%

0.0%

0.4%

Whirlpool

0.2%

0.4%

0.0%

0.0%

0.9%

0.4%

Apple

0.3%

0.3%

0.9%

0.0%

0.5%

0.4%

Bata

0.4%

0.2%

0.0%

0.4%

0.8%

0.3%

Dabur

0.3%

0.4%

0.2%

0.3%

0.0%

0.3%

Dell

0.2%

0.5%

0.0%

0.2%

0.1%

0.3%

Garnier

0.3%

0.2%

1%

0.3%

0.0%

0.3%

Hutch

0.4%

0.5%

0.2%

0.3%

0.4%

0.3%

ICICI

0.1%

0.5%

0.0%

0.0%

0.0%

0.3%

John Players

0.1%

0.4%

0.8%

0.0%

0.3%

0.3%

Kingfisher

0.3%

0.5%

0.1%

0.0%

0.1%

0.3%

Lenovo

0.3%

0.5%

0.0%

0.2%

0.0%

0.3%

Lifebuoy

0.3%

0.1%

0.9%

0.4%

1%

0.3%

Louis Phillip

0.3%

0.1%

0.0%

0.0%

0.0%

0.3%

Parle

0.2%

0.4%

0.0%

0.0%

0.0%

0.3%

Ponds

0.2%

0.3%

0.0%

0.2%

0.6%

0.3%

Surf

0.2%

0.5%

0.4%

0.3%

0.3%

0.3%

Toyota

0.4%

0.4%

0.5%

0.5%

0.0%

0.3%

Yamaha

0.2%

0.2%

2%

0.1%

0.8%

0.3%

Amway

0.3%

0.2%

0.5%

0.2%

0.0%

0.2%

Arrow

0.3%

0.0%

0.0%

0.5%

0.0%

0.2%

BMW

0.3%

0.2%

0.4%

0.0%

0.0%

0.2%

Brooke Bond

0.5%

0.0%

0.0%

0.4%

0.0%

0.2%

Ford

0.2%

0.2%

0.3%

0.0%

0.3%

0.2%

Hamam

0.5%

0.1%

0.1%

0.0%

0.0%

0.2%

Horlicks

0.3%

0.2%

0.3%

0.2%

0.0%

0.2%

Infosys

0.1%

0.3%

0.6%

0.0%

0.0%

0.2%

ITC

0.4%

0.1%

0.1%

0.4%

0.0%

0.2%

L`Oreal

0.2%

0.3%

0.3%

0.0%

0.0%

0.2%

Lux

0.2%

0.4%

0.0%

0.0%

0.5%

0.2%

Suzuki

0.1%

0.2%

0.5%

0.3%

0.1%

0.2%

Nescafe

0.2%

0.3%

0.2%

0.0%

0.0%

0.2%

Pantaloon

0.1%

0.2%

0.0%

0.4%

0.4%

0.2%

Pepe

0.2%

0.1%

0.6%

0.8%

0.3%

0.2%

Pepsodent

0.2%

0.3%

0.0%

0.3%

0.6%

0.2%

Ray Ban

0.0%

0.5%

0.0%

0.0%

0.0%

0.2%

Revlon

0.2%

0.1%

0.0%

0.0%

0.0%

0.2%

Thums Up

0.3%

0.1%

0.0%

0.3%

0.0%

0.2%

Times of India

0.1%

0.2%

0.0%

0.3%

0.0%

0.2%

TVS

0.2%

0.2%

0.0%

0.0%

0.0%

0.2%

Wills

0.2%

0.1%

0.9%

0.1%

0.4%

0.2%

Allen Solly

0.1%

0.1%

0.0%

0.4%

0.0%

0.1%

Canon

0.0%

0.3%

0.6%

0.0%

0.4%

0.1%

Close Up

0.1%

0.1%

0.0%

0.0%

0.4%

0.1%

Denim

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Dettol

0.0%

0.2%

0.0%

0.1%

0.0%

0.1%

Fair & Lovely

0.2%

0.1%

0.0%

0.0%

0.3%

0.1%

Ferrari

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Fevicol

0.0%

0.1%

0.0%

0.0%

0.7%

0.1%

Honda City

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

168

ISI

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

Killer

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

Kodak

0.0%

0.0%

1%

0.0%

0.0%

0.1%

Koutons

0.1%

0.1%

0.5%

0.0%

0.0%

0.1%

LIC

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Mcdonald

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

MRF

0.1%

0.1%

0.3%

0.0%

0.0%

0.1%

Nirma

0.0%

0.2%

0.0%

0.7%

0.3%

0.1%

P&G

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Panasonic

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

Park Avenue

0.1%

0.1%

0.0%

0.3%

0.0%

0.1%

Red Label

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Rediff

0.0%

0.2%

0.0%

0.8%

0.5%

0.1%

Rin

0.1%

0.1%

0.0%

0.3%

0.0%

0.1%

Santro

0.0%

0.2%

0.0%

0.3%

0.0%

0.1%

Siemens

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Sify

0.1%

0.3%

0.0%

0.1%

0.0%

0.1%

Skoda

0.1%

0.3%

0.0%

0.0%

0.0%

0.1%

Spykar

0.0%

0.2%

0.3%

0.0%

0.0%

0.1%

VIP

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Voltas

0.1%

0.0%

0.0%

0.0%

0.1%

0.1%

Woodland

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

Yahoo

0.1%

0.0%

0.3%

0.0%

0.0%

0.1%

Acer

0.1%

0.0%

0.3%

0.0%

0.1%

0.1%

Axe

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

L&T

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Ranbaxy

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

Sahara

0.0%

0.0%

0.0%

0.1%

0.0%

0.1%

Sansui

0.1%

0.1%

0.0%

0.3%

0.0%

0.1%

Armani

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Chevrolet

0.0%

0.0%

0.3%

0.2%

0.0%

0.0%

Citi Bank

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gillette

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gold Flake

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gucci

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.0%

0.3%

0.0%

0.0%

0.0%

IFB

0.0%

0.1%

0.0%

0.3%

0.0%

0.0%

Maggi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mahindra & Mahindra

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Mark & Spencer

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

NIIT

0.0%

0.0%

0.9%

0.0%

0.0%

0.0%

Parker

0.0%

0.1%

0.3%

0.0%

0.0%

0.0%

Pears

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

Reid & Taylor

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Rolex

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

SBI

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Taj

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tanishq

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

169

Tata Indica

0.1%

0.0%

0.0%

0.0%

0.2%

0.0%

Tata Indicom

0.0%

0.1%

0.0%

0.2%

0.0%

0.0%

Tata Motors

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

Tata Tea

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Van Huesen

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Versace

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zodiac

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Idea

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Lays

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

TCS

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HSBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.0%

0.6%

0.0%

Satyam

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

11%

12%

14%

15%

21%

13%

170

Appendix

171

Table 82: City type classification by market size

REGIONS
North

South

East

West

Delhi

Bangalore
Chennai
Coimbatore
Hyderabad

Kolkata

Ahmadabad
Mumbai
Pune
Surat

Faridabad
Jaipur
Kanpur
Lucknow
Ludhiana
Patna

Kochi
Madurai

Asansol

Bhopal
Thane
Indore
Nagpur
Vadodara

Amritsar
Chandigarh
Dhanbad
Ghaziabad

Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam

Agra
Allahabad
Dehradun
Gurgaon
Jodhpur
Meerut
Noida
Ranchi
Varanasi
Others from North
India

Mangalore
Mysore
Secunderabad
Others from South
India

CITY TYPE BY MARKET SIZE 2

Metros

Urban
Uptowns

Emerging
Towns

Others

Guwahati

Bhubaneswar
Cuttack
Raipur
Others from
East India

Aurangabad
Goa
Jabalpur
Nashik
Rajkot
Solapur
Others from
West India

2

Above segmentation of Indian cities are basis their market size and
not by the population size. Market size of a city is calculated basis the
total annual household consumption expenditure of all household in
that city/district. Total household consumption includes all possible
household goods and services that a household usually spends on. For
more details refer to ‘Market Skyline of India 2006’ Reports published
by Indicus Analytics.

172

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education
Illiterate

School
(Up to 4
yrs)

School
(5-9
yrs)

Secondary
/ High
School

Not
Grad.

Grad./
PG
(Gen.)

Grad./
PG
(Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/
industrialists – with
no employee

D

C

B

B

A

A

A

Businessmen/
industrialists – with
1 to 9 employee

C

B

B

B

A

A

A

Businessmen/
industrialists – with
10+ employee

B

B

A

A

A

A

A

Self-employed
professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/
executives (junior)

C

C

C

B

B

A

A

Officers/
executives
(middle/ senior)

B

B

B

B

A

A

A

3

Chief Wage Earner is the head of the household who contributes maximum to
the monthly household income. It is assumed in Indian marketing and media
space that the life style of a household is largely determined by the
combination of head of household’s highest level of education and current
occupation.

173

Index: Charts
Chart 1: Online matrimony users vis-à-vis online dating/friendship users
.................................................................................... 14
Chart 2: Gender profile of online matrimony users ....................... 16
Chart 3: Age profile of online matrimony users ........................... 16
Chart 4: Regional distribution of online matrimony users ............... 17
Chart 5: Years of net usage experience among online matrimony users18
Chart 6: Place of accessing the internet.................................... 18
Chart 7: Online buying among online matrimony users................... 21
Chart 8: Response of online matrimony users to online marketing stimuli
.................................................................................... 21
Chart 9: Gender breakup ...................................................... 33
Chart 10: Age group distribution ............................................. 34
Chart 11: City class - by population size .................................... 35
Chart 12: City class - by market size ........................................ 36
Chart 13: Region-wise break-ups............................................. 38
Chart 14: Socio economic classification..................................... 40
Chart 15: Highest educational qualification................................ 41
Chart 16: Occupational break up............................................. 42
Chart 17: Function / field of occupation ................................... 43
Chart 18: Head of the household............................................. 44
Chart 19: Monthly family income ............................................ 45
Chart 20: Most expensive vehicle owned by the household.............. 46
Chart 21: Ownership of credit cards (individually)........................ 47
Chart 22: Current loan liabilities............................................. 49
Chart 23: Years of experience in using internet ........................... 50
Chart 24: Place of accessing internet ....................................... 51
Chart 25: Type of internet connection at home ........................... 52
Chart 26: Type of internet connection at office........................... 53
Chart 27: Service provider subscribed to at home ........................ 54
Chart 28: Service provider subscribed to at office ........................ 55
Chart 29: Frequency of accessing internet from home ................... 56
Chart 30: Frequency of accessing internet from office................... 57
Chart 31: Time of the day accessing internet from home ............... 58
Chart 32: Time of the day accessing internet from office ............... 59
Chart 33: Duration of PC usage from home................................. 60
Chart 34: Duration of internet usage from home.......................... 61
Chart 35: Duration of PC usage from office ................................ 62
Chart 36: Duration of internet usage from office ......................... 63
Chart 37: Time spent by internet users on watching TV ................. 64
Chart 38: Time spent by internet users on reading newspaper ......... 65
Chart 39: Time spent by internet users on listening to radio ........... 66
Chart 40: Professional activities ............................................. 69
Chart 41: Personal activities.................................................. 70
Chart 42: Downloading activities............................................. 71
Chart 43: E-commerce related activities ................................... 72
Chart 44: Online shopping..................................................... 73
Chart 45: Blogging activities .................................................. 74
Chart 46: Member of an online community................................. 75
Chart 47: Problems faced while surfing the internet ..................... 79
Chart 48: Multiple user shares of email websites ......................... 81
Chart 49: Number of email accounts and average per capita email ids 82
Chart 50: Response to online marketing stimulus ........................ 111

174

Index: Change
from Previous Year
Graphs
Chart 1: Gender breakup ...................................................... 33
Chart 2: Age group distribution .............................................. 34
Chart 3: City class - by market size.......................................... 36
Chart 4: Region-wise break-ups .............................................. 38
Chart 5: Socio economic classification ...................................... 40
Chart 6: Highest educational qualification ................................. 41
Chart 7: Occupational break up .............................................. 42
Chart 8: Head of the household .............................................. 44
Chart 9: Monthly family income .............................................. 45
Chart 10: Most expensive vehicle owned by the household.............. 46
Chart 11: Ownership of credit cards (individually)........................ 47
Chart 12: Years of experience in using internet ........................... 50
Chart 13: Place of accessing internet ....................................... 51
Chart 14: Type of internet connection at home ........................... 52
Chart 15: Type of internet connection at office........................... 53
Chart 16: Service provider subscribed to at home ........................ 54
Chart 17: Service provider subscribed to at office ........................ 55
Chart 18: Frequency of accessing internet from home ................... 56
Chart 19: Frequency of accessing internet from office................... 57
Chart 20: Time of the day accessing internet from home ............... 58
Chart 21: Time of the day accessing internet from office ............... 59
Chart 22: Duration of PC usage from home................................. 60
Chart 23: Duration of internet usage from home.......................... 61
Chart 24: Duration of PC usage from office ................................ 62
Chart 25: Duration of internet usage from office ......................... 63
Chart 26: Time spent by internet users on watching TV ................. 64
Chart 27: Time spent by internet users on reading newspaper ......... 65
Chart 28: Time spent by internet users on listening to radio ........... 66
Chart 29: Professional activities ............................................. 69
Chart 30: Personal activities.................................................. 70
Chart 31: Downloading activities............................................. 71
Chart 32: E-commerce related activities ................................... 72
Chart 33: Online shopping..................................................... 73
Chart 34: Multiple user shares of email websites ......................... 81
Chart 35: Number of email accounts and average per capita email ids 82
Chart 36: Response to online marketing stimulus ........................ 111

175

Index: Tables

Table 1: Detailed sample base distribution of the land survey ........... 6
Table 2: Popular online activities among all net users (Top 20) ........ 12
Table 3: Growth in popularity of online activities (Top 6 Gainers)..... 13
Table 4: Preferred websites for matrimonial search...................... 15
Table 5: Online activities undertaken ‘relatively’ more by online
matrimony users ................................................................ 19
Table 6: Top 10 most popular online activities among online matrimony
users .............................................................................. 20
Table 7: Comparative evaluation of the Top 5 matrimony websites on
selected attributes ............................................................. 22
Table 8: Popularity of various internet activities ......................... 29
Table 9: Growth of popularity of various internet activities ............ 30
Table 10: Matrimonial search................................................. 31
Table 11: Regional Matrimony Websites included under
Bharatmatrimony ............................................................... 31
Table 12: Matrimonial search................................................. 32
Table 13: Top 10 cities ........................................................ 37
Table 14: Preferred language of reading ................................... 39
Table 15: Household asset ownership ....................................... 48
Table 16: Popularity of various internet activities ........................ 67
Table 17: Membership by type of online community ..................... 76
Table 18: Most used local language websites (other than English) ..... 77
Table 19: Online activities desired in other languages ................... 78
Table 20: Preferred websites - emailing .................................... 80
Table 21: Top of mind unaided recall - all websites ...................... 83
Table 22: Most used website - all websites................................. 84
Table 23: Info search (English) ............................................... 85
Table 24: Info search (local language) ...................................... 86
Table 25: Job search ........................................................... 87
Table 26: Booking travel tickets ............................................. 88
Table 27: Online shopping (other than travel tickets).................... 89
Table 28: Online news ......................................................... 90
Table 29: Financial news & info (rates, quotes, etc.) .................... 91
Table 30: Online share trading ............................................... 92
Table 31: Real estate info..................................................... 93
Table 32: Matrimonial search................................................. 94
Table 33: Dating/friendship search.......................................... 95
Table 34: Social networking/communities ................................. 96
Table 35: Online gaming....................................................... 97
Table 36: Download mobile content......................................... 98
Table 37: Preferred instant messaging applications ...................... 99
Table 38: Download music ................................................... 100
Table 39: Sports content ..................................................... 101
Table 40: Cinema content.................................................... 102
Table 41: Most used local language websites (other than English) .... 103
Table 42: Preferred blog sites ............................................... 104
Table 43: Preferred astrology website ..................................... 105
Table 44: Preferred online learning / education website............... 106
Table 45: Favorite TV channels ............................................. 107
Table 46: Favorite newspapers .............................................. 108
Table 47: Favorite magazines ............................................... 109
Table 48: Favorite radio channels .......................................... 110
Table 49: TOM recall for brands............................................. 112

176

Index: Segment
wise Detailed
Tables
Table 1: Gender breakup ..................................................... 114
Table 2: Age group distribution ............................................. 114
Table 3: City class - by population size .................................... 115
Table 4: City class - by market size ........................................ 115
Table 5: City wise distribution .............................................. 116
Table 6: Region-wise break-ups ............................................. 117
Table 7: Preferred language of reading .................................... 117
Table 8: Socio economic classification ..................................... 118
Table 9: Highest educational qualification ................................ 118
Table 10: Occupational break up ........................................... 118
Table 11: Function / field of occupation .................................. 119
Table 12: Head of the household ........................................... 119
Table 13: Monthly family income ........................................... 119
Table 14: Most expensive vehicle owned by the household ............ 120
Table 15: Ownership of credit cards (individually)....................... 120
Table 16: Household asset ownership ...................................... 121
Table 17: Current loan liabilities............................................ 121
Table 18: Years of experience in using internet.......................... 122
Table 19: Place of accessing internet ...................................... 122
Table 20: Type of internet connection at home .......................... 122
Table 21: Type of internet connection at office ......................... 123
Table 22: Service provider subscribed to at home ....................... 123
Table 23: Service provider subscribed to at office....................... 124
Table 24: Frequency of accessing internet from home .................. 124
Table 25: Frequency of accessing internet from office ................. 124
Table 26: Time of the day accessing internet from home .............. 125
Table 27: Time of the day accessing internet from office .............. 125
Table 28: Duration of internet usage from home......................... 125
Table 29: Duration of internet usage from office ........................ 126
Table 30: Duration of internet usage during weekdays.................. 126
Table 31: Duration of internet usage during weekends ................. 126
Table 32: Duration of PC usage from home ............................... 127
Table 33: Duration of PC usage from office ............................... 127
Table 34: Time spent by internet users on watching TV ................ 127
Table 35: Time spent by internet users on reading newspaper ........ 128
Table 36: Time spent by internet users on listening to radio .......... 128
Table 37: Professional activities ............................................ 128
Table 38: Personal activities................................................. 129
Table 39: Downloading activities ........................................... 129
Table 40: E-commerce related activities .................................. 130
Table 41: Online shopping.................................................... 130
Table 42: Blogging activities ................................................. 130
Table 43: Member of an online community ............................... 131
Table 44: Membership by type of online community .................... 131
Table 45: Usage of other language websites .............................. 132
Table 46: Online activities desired in other languages .................. 132
Table 47: Problems faced while surfing the internet .................... 132
Table 48: Top of mind unaided recall - all websites ..................... 133

177

Table 49: Most used website - all websites................................ 135
Table 50: Preferred website for emailing ................................. 135
Table 51: Multiple user shares of email websites ........................ 136
Table 52: Number of email accounts and average per capita email Ids
................................................................................... 136
Table 53: Preferred website for job search ............................... 137
Table 54: Preferred website for mobile content ......................... 138
Table 55: Preferred website for sports .................................... 139
Table 56: Preferred website for travel products ......................... 140
Table 57: Preferred website for matrimony............................... 141
Table 58: Preferred website for financial news/info .................... 142
Table 59: Preferred website for cinema ................................... 143
Table 60: Preferred website for online share/stock trading............ 144
Table 61: Preferred website for games .................................... 145
Table 62: Preferred website for online shopping......................... 146
Table 63: Preferred website for online news ............................. 147
Table 64: Preferred website for friendship/dating ...................... 148
Table 65: Preferred website for music ..................................... 149
Table 66: Preferred info search engine - local language ................ 150
Table 67: Preferred website for real estate............................... 150
Table 68: Preferred info search engine - English ......................... 151
Table 69: Preferred website for instant messaging ...................... 151
Table 70: Preferred website for social networking/communities ..... 152
Table 71: Preferred website for astrology................................. 153
Table 72: Preferred website for online learning/education ............ 154
Table 73: Preferred blog sites ............................................... 155
Table 74: Other language preferred for local language content....... 156
Table 75: Preferred website for checking local language content .... 157
Table 76: Most preferred TV channel....................................... 158
Table 77: Most preferred newspaper ....................................... 161
Table 78: Most preferred magazine......................................... 163
Table 79: Most preferred radio channel ................................... 166
Table 80: Response to online marketing stimulus ........................ 166
Table 81: Top of mind recall for brands ................................... 167
Table 82: City type classification by market size ........................ 172
Table 83: Socio Economic Classification (SEC) Grid ...................... 173

178

179

180

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