India Online 2007

Online Picture Sharing

India Online 2007

Online Picture Sharing Report

India Online 2007

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Online Picture Sharing

India Online 2007

Table of content
India Online 2007 ......................................................... 7 India Online 2007 Reports ............................................... 9 Methodology ..............................................................11 Executive Summary .....................................................16 Key Findings ..............................................................18 Detailed Findings: Popularity of the Activity ..............................................28 Demographic Profile ....................................................29 Socio-Economic Profile .................................................36 Economic Profile.........................................................41 Net Usage Status.........................................................46 Net Usage Dynamics.....................................................52 Preferred Net Activities ................................................63 Most Used Websites .....................................................79 Most Used Offline Media Brands..................................... 103 Offline Brands Recalled .............................................. 107 Segment Wise Detailed Tables ...................................... 108 Appendix ................................................................ 167

Online Picture Sharing

India Online 2007

India Online 2007
The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in-depth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

Online Picture Sharing

In sum, what you get in India Online 2007 you are unlikely to get elsewhere: Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

India Online 2007

India Online 2007 Reports
Main Report
Overall Status and Usage of Internet in India

User Segment Supplementary Reports
Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users Category Supplementary Reports: (comparative profiling of top 5 websites) Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content Online music Online games Online real estate

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Mobile content download Astrology Online learning/education Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

India Online 2007

Methodology
In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above. Further, to better capture the internet usage across all types of socioeconomic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India). These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey
The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was

Online Picture Sharing

taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey
Region City/ Town Delhi Kanpur (UP) Ludhiana (Pun) Patna (Bih) North Allahabad (UP) Ajmer (UP) Bhadohi (UP) Muradnagar (UP) Sohna (Har) Mumbai (Mah) Ahmedabad (Guj) Pune (Mah) West Rajkot (Guj) Dewas (MP) Hinganghat (Mah) Mhowgaon (MP) Katol (Mah) Kolkata (WB) Guwahati (Ass) East Bhubneshwar (Ori) Raniganj (WB) Bhatapara (Chat) Champa (Chat) Chennai (TN) Bangalore (Kar) Hyderabad (AP) South Mysore (Kar) Kozhikode (Ker) Nellore (AP) Cheruvannur (Ker) Edapaddi (TN) Total (31) City Class 10 lakh + 10 lakh + 10 lakh + 10 lakh + 5 lakh – 10 lakh 1 lakh – 5 lakh 50 K – 1 lakh 50 K – 1 lakh 20 K – 50 K 10 lakh + 10 lakh + 10 lakh + 5 lakh - 10 lakh 1 lakh - 5 lakh 50 K - 1 lakh 20 K - 50 K 20 K - 50 K 10 lakh + 5 lakh – 10 lakh 5 lakh – 10 lakh 1 lakh – 5 lakh 50 K – 1 lakh 20 K – 50 K 10 lakh + 10 lakh + 10 lakh + 5 lakh – 10 lakh 1 lakh – 5 lakh 1 lakh – 5 lakh 50 K – 1 lakh 20 K – 50 K Sample Size 401 297 302 303 298 314 299 300 307 399 404 300 301 303 307 296 276 398 299 303 300 252 292 407 406 410 329 300 300 294 305 10,002 Total (31) 20 K - 50 K 50 K – 1 lakh 1 lakh – 5 lakh 5 lakh - 10 lakh 10 lakh + City Class

India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried: If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)? Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio-economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey
The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

Online Picture Sharing

In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included. In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education. The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own. In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.

India Online 2007

Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis-à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

Online Picture Sharing

Executive Summary
Sharing pictures online is still a ‘secondary’ level online activity. 40% of all regular urban online Indians share pictures online. At this level of usage, the activity ranks 21st in terms of overall popularity among all online activities and qualify as a ‘secondary’ level online activity. In numbers, around 10 million online urban Indians currently engage in online picture sharing. Online picture sharing goes beyond owning a camera. At 72%, 3 out of 4 online picture sharers own a still photography camera of some sort. If this may indicate a direct linkage between ownership of camera and sharing pictures online, it is not so. Only 24% of all camera owning internet users share picture online. The rest 76% despite having a camera in the household do not share pictures online. Thus, sharing pictures online is not about just owning a camera and having a net connection. It is more about a ‘felt’ need to share pictures online. No surprise then that 28% of all online picture sharers share pictures online despite not having a camera in their household. Online picture sharers are noticeably ‘younger’ net users. Online picture sharers are largely male and distinctly ‘younger’ in their age profile. Half of them (52%) fall below 25 years of age. Accordingly, they are noticeably less employed and ‘chief wage earners’ of their households. Overall online picture sharers show fairly similar ‘socio-economic’ profile as the regular net users - they come almost equally from the metros and show fairly average levels of preference for ‘English’ as a language of reading. It is mainly in their income and asset ownership profiles that online picture sharers are ‘superior’ to the overall net users. Online picture sharers owning a camera are distinctly more ‘well-off’. Online picture sharers who own a camera come form more affluent households, irrespective of whether they earn themselves or not. They are relatively more ‘mature’ in their age profile, come relatively more from the metro cities, and are relatively more comfortable in reading in English. On the other hand, the non-camera owning online pictures sharers are relatively younger in age, come more from non-metro towns, especially from South India, and have marginally more ‘techie’ functional backgrounds. However, camera-owning online picture sharers show distinctly higher ownership levels of all kinds of household and financial assets especially the more ‘evolved lifestyle’ oriented ones. Online picture sharers are the more ‘seasoned’, ‘heavier’ and ‘savvier’ internet users. The internet experience of online picture sharers is noticeably higher, they access the net significantly more from home than the overall net users and are noticeably ‘heavier’ users of internet in terms of duration of use. Here again, the camera owning online picture sharers come out as significantly more ‘experienced’ and ‘heavier’ users of the net, especially from home. Online picture sharers are more involved in ‘personal interactivity’ than ‘social interactivity’. Though the inclination to be involved in social

India Online 2007

networking activities and join online communities is higher among online picture sharers than overall net users, it is not as high as one would expect it to be. In fact, social networking/online communities rank only 10th among the popular online activities that online picture sharers undertake more than the overall net users. Overall, online picture sharers stand out for undertaking ‘personal interactivity’ activities (chatting/instant messaging, dating/friendship, e-greetings) and checking cinema/movies/music content online significantly more. They also buy online noticeably more (50% as against 43% of all internet users). Google is the most ‘salient’ online brand among them. Google is both the most top of mind recalled website, as well as the most used website overall, among the online picture sharers. Yahoo follows at the second spot for both. In terms of their website preferences for various specific online activities, while camera-owning online picture sharers show highly similar preferences as the overall net users, the camera non-owning ones do show some ‘distinctive’ website preferences.

Online Picture Sharing

Key Findings
Sharing pictures online is still a ‘secondary’ level online activity
Though a significant 40% of all regular urban online Indians are sharing pictures online, at this level of usage, the activity falls short of establishing itself among the mainline online activities (those with usage levels exceeding 50%). The activity ranks 21st in terms of overall popularity among all the online activities undertaken by regular urban online Indians. In terms of numbers, around 10 million online urban Indian engage in online picture sharing. Table 2: Popularity of various internet activities
Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Online Activity Emailing Job Search Instant messaging Check news Music Chatting Check Sports E-greetings Online games Dating/Friendship Mobile contents (ringtones, games, etc) Search work related info Matrimonial search Educational / Learning material Screensavers/wallpapers Astrology Check financial info Search for product information Social networking / Communities Buy online Share pictures % All Internet Users 95% 73% 62% 61% 60% 59% 57% 57% 54% 51% 50% 49% 48% 48% 46% 46% 45% 45% 44% 43% 40% In Millions 24.0 18.4 15.6 15.4 15.1 14.9 14.4 14.4 13.7 12.9 12.5 12.3 12.0 12.0 11.5 11.5 11.4 11.2 11.0 10.9 10.0

Three out of 4 online picture sharers own a camera, but online picture sharing goes beyond owning a camera
A majority of online picture sharers (72%) own a still photography camera of some sort. Only 1 in 4 (28%) do not. This also means that of all internet users 3 out of 10 (29%) own a camera and share pictures online, while 1 out of 10 (11%) do not own a camera but still share pictures online.

India Online 2007

Table 3: Camera ownership among online picture sharers
Camera Ownership Own camera Do not own camera Total Online Picture Sharers 72% 28% 100% All Internet Users 29% 11% 40%

As the bulk of online picture sharers own a camera it may appear that there might be a direct linkage between ownership of camera and sharing pictures online among the net users. However, this is not the case. Only 24% of camera owning internet users share picture online. The rest 76% despite having a camera in the household do not share pictures online. Clearly, then sharing pictures is not just about owning a camera and having a net connection, it is more about a ‘felt’ need to share pictures online. That is why about 11% of all internet users (and 28% of online picture sharers) share pictures online despite not having a camera in their household. Table 4: Online picture sharing among camera owning net users
Camera Ownership Share pictures online Do not share pictures online Total All Internet Users Owning Camera 24% 76% 100%

Online picture sharers are noticeably ‘younger’ net users
Although like the regular net user online picture sharers are largely male (81%), they are distinctly ‘younger’ in their age profile. While only 42% of all net users are below 25 years of age, a significantly higher 52% of online picture sharers belong to these age groups. In line with their younger age profile, online picture sharers are noticeably less employed and ‘chief wage earners’ of their households as compared to the regular net users. At an overall level, online picture sharers show fairly similar ‘socio-economic’ profile as the regular net users. If 57% of them come from SEC ‘A’ and ‘B’ households then an almost similar 56% of all net users also come form these households. Online picture sharers also come almost equally from the metros and show fairly average levels of preference for ‘English’ as a language of reading. It is mainly in their income and asset ownership profiles that online picture sharers show some superiority over the overall net users. At 27% not only a marginally higher proportion of them come from above Rs.30,000 monthly family income households (against 23% for all net users), but they show noticeably higher ownerships of most household and financial assets, especially of products like computer/laptop, camera, fridge, washing machines, AC, video camera, credit/debit cards, fixed deposits, etc.

Online Picture Sharing

Those owning a camera are somewhat more ‘mature’ and distinctly more ‘well-off’
Online picture sharers who own a camera are neither more employed nor more ‘heads’ of their households (chief wage earners) than those who do not own a camera, yet, they show much more ‘premium’ socio-economic profiles and distinctly higher affluence levels. Clearly then, they come form more affluent households, irrespective of whether they earn themselves or not. In comparative terms, the camera owning online picture sharers are relatively more ‘mature’ in their age profile (only 50% of them being under 25 years of age), come relatively more from the metro cities (40%), and are relatively more comfortable in reading in English (47%). On the other hand, the non-camera owning online pictures sharers are relatively younger in age, come more from non-metro towns, especially from South India, and have marginally more ‘techie’ functional backgrounds. However, when it comes to incomes and asset ownerships, camera-owning online picture sharers are miles ahead of the ones who do not own a camera. They show distinctly higher ownership levels of all kinds of household and financial assets especially the more ‘evolved lifestyle’ oriented ones, somewhere indicating that ‘owning camera’ itself may still be considered a part of an evolved lifestyle by many net users. Table 5: Key demographic and socio-economic profile of online picture sharers
Attribute Sample Base Male users Users below 25 years age groups From metro city markets Users from southern region User prefer to read in English User from SEC ‘A’ & ‘B’ Employed user Users from a ‘techie’ background User is chief wage earner of the HH Rs.30,000+ family income Car ownership in the HH Credit card ownership in the HH Computer/laptop owned in the HH Online Picture Sharers with Camera 3,985 80% 50% 40% 39% 47% 61% 54% 21% 38% 32% 40% 46% 82% Online Picture Sharers without Camera 1,517 83% 57% 35% 51% 34% 47% 53% 24% 38% 14% 13% 25% 59% All Sharing Pictures Online 5,502 81% 52% 38% 42% 43% 57% 54% 22% 38% 27% 32% 40% 75% All Internet Users 25,060 82% 42% 37% 40% 41% 56% 62% 18% 47% 23% 28% 35% 67%

India Online 2007

Table 6: Ownership of key household and financial assets among online picture sharers
Asset Sample Base Home Color TV Mobile Phone Fridge Washing Machine Microwave Air Conditioner Video Camera Bank Account Life Insurance Medical Insurance/CGHS Debit Card Fixed Deposits Mutual Funds Shares of Companies Online Picture Sharers with Camera 3,985 74% 97% 96% 89% 73% 36% 37% 33% 91% 72% 45% 65% 50% 32% 29% Online Picture Sharers without Camera 1,517 45% 89% 86% 64% 39% 9% 12% 4% 75% 48% 20% 46% 20% 11% 12% All Sharing Pictures Online 5,502 65% 95% 93% 82% 63% 28% 30% 25% 86% 65% 38% 60% 42% 26% 24% All Internet Users 25,060 58% 92% 90% 75% 57% 24% 25% 20% 82% 61% 33% 52% 34% 22% 20%

Online picture sharers are the more ‘seasoned’, ‘heavier’ and ‘savvier’ internet users
The internet experience of online picture sharers is noticeably higher – while 68% of them have been online for at least 2 years this figure drops to 63% among all internet users. At 69% they also access the net significantly more from home than the overall net users (59%). They also access the net somewhat more from cyber cafes (52% as compared to 47% for all net users) but marginally less from place of work as compared to overall net users. Their internet usage is also noticeably ‘heavier’ in terms of duration of use. For instance, 87% of online picture sharers go online at least once daily from home and 29% use the net for more than 2 hours a day (heavy internet users) as compared to 84% and 22% respectively among all internet users. In fact, online picture sharers are heavier users of the net per se, be it from office, from home, during weekends or during weekdays. Here again, the camera owning online picture sharers come out as significantly more ‘experienced’ and ‘heavier’ users of the net, especially from home. Non camera owning online picture sharers access the net relatively more from cyber cafes (56%) than the camera owning ones (51%).

Online Picture Sharing

Table 7: Key net usage behavior dynamics of online picture sharers
Attribute Sample Base 2 years+ of net usage experience Users accessing the net from home Users accessing the net from office Users accessing the net from cyber cafe Broadband connection at home Users accessing net daily from home Users accessing net daily from office Heavy users (2 hrs+/day) from home Heavy users (2 hrs+/day) from office Online Picture Sharers with Camera 3,985 71% 76% 76% 51% 74% 88% 87% 31% 35% Online Picture Sharers without Camera 1,517 59% 51% 73% 56% 65% 84% 82% 24% 33% All Sharing Pictures Online 5,502 68% 69% 75% 52% 72% 87% 86% 29% 35% All Internet Users 25,060 63% 59% 78% 47% 68% 84% 86% 22% 29%

Some other salient points regarding internet access dynamics of this segment are: While the same proportion of both camera owning and non-owning online picture sharers access the net from ‘home only’ at 14% each, a significantly higher proportion of camera-owning ones access it form both home and place of work at 30% than non-owning ones at 19%. While the same proportion of both camera owning and non-owning online picture sharers access the net over 5 times a day from place of work (43% each), a noticeably higher proportion of camera-owning ones access it over 5 times a day form home at 31% than non-owning ones at 26%. Internet related problems are more visible among online picture sharers with a relatively higher incidence of complaints across all types of problems. Of these - spam/junk mail, virus/spyware and unsolicited ads/pop-ups are noticeably more pronounced issues, more so with the camera-owning ones. Chart 1: Problems faced by online picture sharers while surfing the Internet
Current Year 80% 60% 40% 20% 0% Own Camera Don't Own Camera All Sharing Pictures All Internet Users Slow website opening Spam / junk mails Difficult to connect 66% 66% 58% 54% 55% 57% 50% 42% 38% 39% Virus / spyware Unsolicited ads/pop-ups 66% 56% 56% 51% 38% 62% 49% 49% 45% 35%

India Online 2007

Only half of online picture sharers are involved in social networking and are members of online communities
Though the inclination to be involved in social networking activities and join online communities is higher among online picture sharers per se, it is not as high as one would expect it to be. While 44% of all internet users are involved in social networking and 41% are members of online communities, only a noticeably higher 55% of online picture sharers are involved in social networking with 51% being members of online communities. In fact, social networking/online communities rank only 16th in the overall popularity of all online activities undertaken by online picture sharers, and rank only 10th among the online activities that online picture sharers undertake relatively more as compared to the overall net users. Chatting tops among the various online activities that online picture sharers undertake significantly more than the overall net users. At a broad level, online picture sharers stand out for undertaking ‘personal interactivity’ activities (chatting/instant messaging, dating/friendship, e-greetings) and checking cinema/movies/music content online significantly more. Table 8: Popular online activities online picture sharers undertake relatively more (Top 15)
Online Activity Chatting Movies Screensavers/wallpapers Check cinema content Check hobby related info Dating/Friendship E-greetings Music Instant messaging Social networking / Communities Check health & lifestyle info Online games Mobile contents (ring tones, games, etc.) Search for product information Adult content % Camera Owning Online Picture Sharers Undertake 79% 50% 64% 47% 49% 65% 72% 73% 75% 56% 43% 65% 61% 58% 30% % Camera Nonowning Online Picture Sharers Undertake 75% 42% 63% 42% 39% 65% 66% 72% 72% 51% 36% 65% 60% 48% 25% % All Online Picture Sharers Undertake 78% 48% 64% 46% 46% 65% 70% 73% 74% 55% 41% 65% 60% 55% 29% % Online Picture Sharers Undertake More +19% +18% +18% +18% +15% +13% +13% +13% +12% +11% +11% +11% +11% +10% +10%

Between the camera-owning and non-owning online picture sharers, camera-owning ones check cinema/movies online relatively more. They check out hobby related info and undertake product search on the significantly more. In comparison, the camera non-owning ones do undertake any online activity more than the camera-owning ones, undertake most other online activities almost equally.

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Other than that, online picture sharers participate in blogs more (37% against 30% amongst all net users), and even have more number of email accounts (3.3 against 3.0 among all internet users). At 3.4 camera-owning picture sharers have only marginally higher average email account ownerships as compared to 3.2 among the camera non-owning ones.

Online Picture Sharing

Online picture sharers make relatively ‘better’ online consumers
Online picture sharers are generally more receptive to all types of online marketing stimuli, be it online contests, banner ads, sponsored search ads or emailers. They also buy online noticeably more – 50% of online picture sharers have ever bought online compared to 43% amongst all internet users. Table 9: Response to online marketing stimuli and online buying behavior
Online Picture Sharers with Camera Sample Base Participated in an online contest Clicked a banner ad Clicked a sponsored search ad Clicked a product/service e-mailer Online buyers Bid/Bought in an online auction 3,985 53% 56% 46% 21% 54% 29% Online Picture Sharers without Camera 1,517 41% 45% 35% 11% 41% 22% All Sharing Pictures Online 5,502 49% 53% 43% 18% 50% 27% All Internet Users 10,888 43% 47% 37% 14% 43% 23%

Google is the most ‘salient’ online brand overall among online picture sharers
Google is the most top of mind recalled website among online picture sharers at 32% followed by Yahoo at 27%. This is in contrast to overall net users among whom Yahoo is a more top of mind recalled online brand overall at 30% rather than Google (27%). In terms of actual usage, a similar picture emerges. While Google leads overall at 30% usage level among online picture sharers Yahoo follows at only 25%. Table 10: Most used websites overall among online picture sharers
Website Sample Base Google Yahoo Orkut Rediff Gmail Hotmail Indiatimes Moneycontrol Wikipedia Contest2win Online Picture Sharers with Camera 3,952 31% 25% 11% 9% 4% 1% 1% 0.4% 1% 0.6% Online Picture Sharers without Camera 1,495 30% 27% 10% 11% 6% 1% 0.3% 1% 1% 0.2% All Sharing Pictures Online 5,447 30% 25% 11% 9% 5% 1% 1% 1% 1% 0.5% All Internet Users 14,075 29% 27% 8% 11% 4% 2% 1% 1% 1% 0.3%

India Online 2007

Table 11: Most used websites on preferred basis for specific online activities
Online Activity Online Picture Sharers with Camera Google, 75% Google, 76% Orkut, 66% Yahoo, 65% Yahoo, 53% Orkut, 43% Ebay, 40% Google, 33% Naukri, 36% Espnstarsports, 32% BM, 29% ICICIDirect, 34% Yahoo, 25% Google, 16% Raaga, 22% Yahoo, 17% MM, 10% Google, 20% Makemytrip, 21% Yahoo, 15% Yahoo, 14% Yahoo, 16% Yahoo, 13% Online Picture Sharers without Camera Google, 78% Google, 76% Orkut, 61% Yahoo, 64% Yahoo, 55% Orkut, 37% Ebay, 33 % Google, 33% Naukri, 36% Espnstarsports, 33% BM, 29% ICICIDirect, 40% Astrology, 25% Realestates, 20% Raaga, 28% Zapak, 20% Google, 15% Yahoo, 23% Yatra, 17% Google, 13% Yahoo, 14% Nokia, 12% Google, 11% All Sharing Pictures Online Google, 76% Google, 76% Orkut, 65% Yahoo, 65% Yahoo, 53% Orkut, 41% Ebay, 38% Google, 33% Naukri, 36% Espnstarsports, 32% BM, 29% ICICIDirect, 35% Yahoo, 22% Google, 16% Raaga, 24% Zapak, 18% MM, 11% Google, 21% Makemytrip,18% Yahoo, 14% Yahoo, 14% Yahoo, 14% Yahoo, 12% All Internet Users Google, 74% Google, 75% Orkut, 64% Yahoo, 63% Yahoo, 53 % Orkut, 36% Ebay, 34% Google, 34% Naukri, 37% Espnstarsports, 29% BM, 29% ICICIDirect, 36% Yahoo, 22% Google, 17% Raaga, 22% Yahoo, 18% Google, 12% Google, 21% Makemytrip,17 % Moneycontrol, 13% Yahoo, 14% Yahoo, 14% Yahoo, 11%

Info Search – Local Languages Info Search – English Social Networking Instant Messaging Emailing Dating / Friendship Online Shopping Online Education Job Search Sports Content Matrimonial Search Online Share Trading Astrology Real Estate Info Online Music Online Games Local language content Blog Site Online Travel Financial News & Info Online News Mobile Content Cinema Content

BM – Bharatmatrimony, MM – Malayala Manorama

Some highlight points on popularity of usage of websites for various specific online activities are: At an overall level, the most popularly used website is different among online picture sharers for only 2 specific activities – online games and local language content checking. For all the other 21 categories surveyed, online picture sharers also prefer to use the same website the most as the overall net users. Camera-owning online picture sharers show similar top most website preference for almost all the online activities as the overall net users (except local language content checking).

Online Picture Sharing

It is the camera non-owning online picture sharers who show fairly ‘distinctive’ website preferences for a whole lot of online activities, in fact 8 of them – astrology, real estate, online games, blog site, online travel, financial info/news, mobile content and cinema content. At the overall online picture sharer level, Yahoo edges past Google to emerge as the leading website for more specific online activities. While Yahoo leads in 6 specific online categories Google leads in 5. The picture is similar to the overall net user level, where Yahoo leads in 7 categories and Google in 6. Yahoo leads somewhat more among the camera-owning online picture sharers, where it leads in 8 online categories against 5 for Google. It’s the opposite with camera non-owning online picture sharers. Here Google leads in 6 categories and Yahoo in 4. This preference pattern also indicates that compared to the camera-owning ones, camera non-owning online picture sharers tend to use ‘specialized’ websites somewhat more - while the former group uses a ‘generic’ portal the most for 13 online activities, the latter group uses a ‘generic’ portal the most for only 10 online activities.

Some highlight points on the media habits of online picture sharers are:
While online picture sharers are just marginally ‘heavier’ watchers of TV and ‘listeners’ of radio, they are marginally ‘lighter’ readers of newspapers. Just like the overall net users, Star Plus is the most popular TV channel among the online picture sharers of both types (camera-owning and nonowning). While The Times of India is the most popular newspaper among both the types of online picture sharers, The Hindu is almost an equally popular newspaper among the camera non-owning ones (in line with their higher South India skew). India Today is the most popular magazine among both the types of online picture sharers. However, when it comes to the second most popular magazine, while Reader’s Digest is relatively more popular among the camera-owning ones, it is Star Sports among the camera non-owning ones (in line with their younger age profile). Radio Mirchi is the most popular, and an equally popular, radio channel among both the types of online picture sharers. Like the overall net users, camera-owning online picture sharers recall Sony as the most top of mind brand of all. In comparison, camera non-owning online picture sharers recall Nokia as the most top of mind of all, recalling it marginally more top of mind than Sony.

India Online 2007

Detailed FindingsOnline Sharing Picture

Online Picture Sharing

Popularity of the Activity
Table 12: Popularity of various internet activities
Activity Emailing Job Search Instant messaging Check news Music Chatting Check Sports E-greetings Online games Dating/Friendship Mobile contents (ring tones / games, etc.) Search work related info Matrimonial search Educational / Learning material Screensavers/wallpapers Astrology Check financial info Search for product information Social networking / Communities Buy online Share pictures Check real estate info Check hobby related info Check business/Financial news Net banking Check health & lifestyle info Movies Check cinema content Check / read blogs Business/professional networking Check personal travel related info Buy other than travel products Look for Seminar/workshops Online bill payment Check business travel related info Adult content Online stock trading Net telephony Comment on blog post Local language website usage Have a blog site of own All Users (Proportion) 95% 73% 62% 61% 60% 59% 57% 57% 54% 51% 50% 49% 48% 48% 46% 46% 45% 45% 44% 43% 40% 37% 32% 30% 30% 30% 29% 28% 27% 26% 26% 24% 24% 22% 19% 18% 13% 13% 12% 12% 7% All Users (In Millions) 24.0 18.4 15.6 15.4 15.1 14.9 14.4 14.4 13.7 12.9 12.5 12.3 12.0 12.0 11.5 11.5 11.4 11.2 11.0 10.9 10.0 9.2 7.9 7.6 7.6 7.6 7.4 7.0 6.7 6.6 6.5 6.1 6.0 5.6 4.7 4.6 3.3 3.2 3.0 2.9 1.7

Base: 25,060

India Online 2007

Demographic Profile
Chart 2: Gender breakup
Current Year 100% 80% 80% 60% 40% 20% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 17% 19% 18% M ale 83% Female 82% 81%

Base: 5,502

Online Picture Sharing

Chart 3: Age group distribution
Current Year 50% 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 13% 15% 14% 37% 33% 41% 33% 38% 33% 31% 36% 13-18 yrs 19-24 yrs 25-35 yrs

11%

Base: 5,502

India Online 2007

Chart 4: City class - by population size
Current Year 50% 40% 30% 20% 10% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 29% Up to 1 Lakh 47% 42% 31% 1-5 Lakhs 5-10 Lakhs 46% Above 10 Lakhs 45%

30%

29% 15% 12%

14%

12%

15% 11%

14%

Base: 5,502

Online Picture Sharing

Chart 5: City class - by market size
Current Year 50% 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 14% 16% 20% 15% 40% 30% 35% 30% 38% 30% 15% 17% 37% M etro Urban uptowns Emerging Towns Others

33%

14%

16%

Base: 5,502

India Online 2007

Table 13: Top 10 cities
Cities Delhi Mumbai Bangalore Hyderabad Chennai Kolkata Pune Ahmadabad Lucknow Visakhapatanam Own Camera 13% 11% 7% 6% 5% 4% 3% 2% 1% 1% Don't Own Camera 9% 11% 6% 7% 5% 2% 2% 1% 1% 1% ASP 11% 11% 7% 6% 5% 4% 3% 2% 1% 1% All Internet Users 12% 10% 6% 5% 4% 3% 3% 2% 1% 0.9%

Base: 5,502

Online Picture Sharing

Chart 6: Region-wise break-ups
Current Year 60% North 51% 42% 40% 39% 26% 20% 21% 14% 6% 0% Own Camera Don't Own Camera ASP All Internet Users 17% 25% 20% 12% 26% 40% 26% East South West

22% 12%

Base: 5,502

India Online 2007

Table 14: Preferred language of reading
Language English Hindi Tamil Telugu Marathi Malayalam Gujarati Kannada Bengali Oriya Own Camera 47% 16% 5% 6% 4% 4% 3% 3% 4% 2% Don't Own Camera 34% 17% 10% 9% 6% 6% 4% 4% 2% 2% ASP
1

All Internet Users 41% 19% 6% 6% 5% 4% 4% 4% 3% 3%

43% 16% 7% 7% 5% 4% 4% 4% 3% 2%

Base: 5,502

1

ASP- abbreviation for All Sharing Picture

Online Picture Sharing

Socio-Economic Profile
Chart 7: Socio economic classification
Current Year 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 29% 32% 30% 29% 32% 26% 21% 17% 16% 9% 15% 7% 24% 32% 23% 14% 7% SEC A SEC B SEC C SEC D SEC E

18% 15% 6%

Base: 5,502

India Online 2007

Chart 8: Highest educational qualification
Current Year 40% 33% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 30% 24% College but not Graduate Graduate & above - general stream Graduate & above - professional stream 36% 34% 28% 22% 25% 28% 23%

39%

25%

Base: 5,502

Online Picture Sharing

Chart 9: Occupational break up
Current Year 70% 60% 50% 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 46% 54% 47% 53% 46% 38% 54% Unemployed Employed 62%

Base: 5,502

India Online 2007

Chart 10: Function / field of occupation
Current Year 60% IT/SW 52% 46% 40% 21% 20% 24% 19% 8% 0% Own Camera Don't Own Camera ASP All Internet Users 22% M ARCOM Finance 50% Others 54%

19% 11%

19% 9%

18% 19% 10%

Base: 2,930

Online Picture Sharing

Chart 11: Head of the household
Current Year 80% 63% 60% 47% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 38% 38% 38% 62% 62% 53% Head of the household Not head of the household

Base: 5,502

India Online 2007

Economic Profile
Chart 12: Monthly family income
Current Year 50% 41% 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 27% 18% 14% 5% 9% 11% 16% 10% 13% 37% 33% Up to Rs. 10K 49% 40% 38% 39% 10-30K 30-50K Above 50K

Base: 4,528

Online Picture Sharing

Chart 13: Most expensive vehicle owned by the household
Current Year 50% 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 6% 13% 13% 40% 40% 2 Wheeler 49% 42% 32% 44% 4 Wheeler Others

28%

8%

9%

Base: 5,502

India Online 2007

Chart 14: Ownership of credit cards (individually)
Current Year 80% 64% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 36% 23% 33% 34% Don't own a credit card 77% 68% 67% Own a Credit Card

Base: 5,502

Online Picture Sharing

Table 15: Household asset ownership
Asset Color TV Mobile Phone Bank Account Fridge Cable TV connection/DTH Computer/Laptop Camera Landline Phone Home Life Insurance Music System/DVD/MP3 Washing Machine Debit Card Fixed Deposits Credit Card Medical Insurance/CGHS Air Conditioner Microwave Mutual Funds Video Camera Demat Account Share of Companies IPod Chit Fund Deposits Own Camera 97% 96% 91% 89% 84% 82% 100% 77% 74% 72% 74% 73% 65% 50% 46% 45% 37% 36% 32% 33% 29% 29% 20% 10% Don't Own Camera 89% 86% 75% 64% 65% 59% 0.0% 51% 45% 48% 36% 39% 46% 20% 25% 20% 12% 9% 11% 4% 14% 12% 5% 7% ASP 95% 93% 86% 82% 79% 75% 72% 70% 65% 65% 63% 63% 60% 42% 40% 38% 30% 28% 26% 25% 25% 24% 15% 9% All Internet Users 92% 90% 82% 75% 72% 67% 64% 62% 58% 61% 55% 57% 52% 34% 35% 33% 25% 24% 22% 20% 21% 20% 10% 7%

Base: 5,502

India Online 2007

Chart 15: Current loan liabilities
Current Year 50% 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 23% 17% 43% Home Loan 43% Personal Loan 43% Car Loan 45%

20% 7%

22% 14%

20% 12%

Base: 5,502

Online Picture Sharing

Net Usage Status
Chart 16: Years of experience in using internet
Current Year 80% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 15% 14% 22% 19% 17% 16% 20% 16% 71% 59% Up to 1 year 1-2 years 68% M ore than 2 years 63%

Base: 5,502

India Online 2007

Chart 17: Place of accessing internet
Current Year 80% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users Home Place of work (office / school / college) 73% 56% 69% 75% 59% 52% 47% Cyber cafe 78%

76% 76%

51%

51%

Base: 5,502

Online Picture Sharing

Chart 18: Type of internet connection at home
Current Year 80% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 15% 8% 17% 9% 15% 9% 16% 74% 65% Regular Dial Up Broadband 72% Others 68%

10%

Base: 3,766

India Online 2007

Chart 19: Type of internet connection at office
Current Year 80% 62% 60% 40% 20% 5% 0% Own Camera Don't Own Camera ASP All Internet Users 16% 7% 15% 6% 7% 13% 58% 61% 61% Regular Dial Up Broadband Others

12%

Base: 4,203

Online Picture Sharing

Chart 20: Service provider subscribed to at home
Current Year 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 18% 10% 18% 9% 10% 17% 10% 36% BSNL/Sancharnet 33% Airtel/Bharti 35% VSNL / Tata 35%

17%

Base: 3,766

India Online 2007

Chart 21: Service provider subscribed to at office
Current Year 30% 28% BSNL/Sancharnet 26% Airtel/Bharti 27% VSNL / Tata 28%

20% 15% 11% 10%

16% 9%

15% 10%

15% 11%

0% Own Camera Don't Own Camera ASP All Internet Users

Base: 4,203

Online Picture Sharing

Net Usage Dynamics
Chart 22: Frequency of accessing internet from home
Current Year 100% 80% 60% 40% 20% 0% 11% 1% Own Camera 16% 1% 12% 1% 14% 2% 88% At least once daily Less than once a week 84% 87% Weekly, but not daily 84%

Don't Own Camera

ASP

All Internet Users

Base: 3,657

India Online 2007

Chart 23: Frequency of accessing internet from office
Current Year 100% 80% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 11% 2% 15% 3% 12% 2% 11% 3% At least once daily Weekly, but not daily Less than once a week

87%

82%

86%

86%

Base: 3,755

Online Picture Sharing

Chart 24: Time of the day accessing internet from home
Current Year

M idnight to 9.00 AM 6.00 PM - 12.00 M idnight

9.00 AM -6.00 PM

60% 40% 20% 0% 18% 8%

49%

55%

50% 20% 9%

54%

19% 7%

18% 8%

Own Camera

Don't Own Camera

ASP

All Internet Users

Base: 3,576

India Online 2007

Chart 25: Time of the day accessing internet from office
Current Year 60% M idnight to 9.00 AM 51% 53% 9.00 AM -6.00 PM 52% 6.00 PM - 12.00 M idnight 55%

40%

20% 11% 3% 0% Own Camera 4%

11% 3%

11% 4%

12%

Don't Own Camera

ASP

All Internet Users

Base: 3,740

Online Picture Sharing

Chart 26: Duration of pc usage from home
Current Year 80% 63% 60% 63% 63% Light users M edium users Heavy users 67%

40% 22% 20% 15% 25% 12% 23% 14% 22% 12%

0% Own Camera Don't Own Camera ASP All Internet Users

Base: 3,854

India Online 2007

Chart 27: Duration of internet usage from home
Current Year 50% 41% 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 36% 34% 31% 24% 35% 36% 35% 29% 22% Light users M edium users Heavy users 43% 35%

Base: 3,633

Online Picture Sharing

Chart 28: Duration of pc usage from office
Current Year 60% 49% 40% 31% 21% 20% 26% 29% 22% 21% Light users 53% M edium users Heavy users

50%

47%

31% 22%

0% Own Camera Don't Own Camera ASP All Internet Users

Base: 3,836

India Online 2007

Chart 29: Duration of internet usage from office
Current Year 50% 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 40% 35% 25% 33% 24% 25% Light users 43% M edium users 41% 35% 26% 29% Heavy users 45%

Base: 3,655

Online Picture Sharing

Chart 30: Time spent by internet users on watching TV
Current Year 50% 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 16% 16% 16% 43% 42% Light users 43% 40% M edium users 42% 42% Heavy users 44% 43%

13%

Base: 4,944

India Online 2007

Chart 31: Time spent by internet users on reading newspaper
Current Year 50% 40% 30% 20% 10% 0% Own Camera Don't Own Camera ASP All Internet Users 14% 48% 39% Light users 47% 41% M edium users 48% 40% Heavy users 46% 41%

13%

12%

13%

Base: 5,063

Online Picture Sharing

Chart 32: Time spent by internet users on listening to radio
Current Year 80% 60% 71% Light users 67% M edium users 70% Heavy users 72%

40% 18% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 11% 22% 11% 19% 11% 19% 10%

Base: 3,548

India Online 2007

Preferred Net Activities
Table 16: Popularity of various internet activities
Activity Share pictures Emailing Chatting Job Search Instant messaging Music E-greetings Check news Check Sports Online games Dating/Friendship Screensavers/wallpapers Mobile contents (ring tones / games, etc.) Search work related info Matrimonial search Search for product information Social networking / Communities Educational / Learning material Astrology Check financial info Buy online Movies Check hobby related info Check cinema content Check real estate info Check health & lifestyle info Net banking Check business/Financial news Check personal travel related info Business/professional networking Check / read blogs Look for Seminar/workshops Online bill payment Adult content Buy other than travel products Check business travel related info Net telephony Comment on blog post Online stock trading Local language webiste usage Have a blog site of own Own Camera 100% 97% 79% 76% 75% 73% 72% 69% 66% 65% 65% 64% 61% 58% 55% 58% 56% 55% 53% 53% 55% 50% 49% 47% 43% 43% 40% 39% 39% 36% 35% 34% 34% 30% 32% 28% 23% 19% 19% 13% 11% Don't Own Camera 100% 97% 75% 80% 72% 72% 66% 64% 67% 65% 65% 63% 60% 52% 58% 48% 51% 54% 52% 49% 42% 42% 39% 42% 41% 36% 32% 31% 25% 31% 31% 28% 22% 25% 19% 19% 19% 15% 10% 13% 9% ASP 100% 97% 78% 77% 74% 73% 70% 68% 66% 65% 65% 64% 60% 56% 56% 55% 55% 55% 53% 51% 51% 48% 46% 46% 43% 41% 38% 37% 35% 35% 34% 32% 31% 29% 28% 26% 22% 18% 16% 13% 10% All Internet Users 40% 95% 59% 73% 62% 60% 57% 61% 57% 54% 51% 46% 50% 49% 48% 45% 44% 48% 46% 45% 43% 29% 32% 28% 37% 30% 30% 30% 26% 26% 27% 24% 22% 18% 24% 19% 13% 12% 13% 12% 7%

Base: 5,502

Online Picture Sharing

Chart 33: Professional activities
Current Year 100% 80% 60%
`

Emailing - work related 85% 76% 75%

Job Search 86%

Instant messaging 83%

86%

80% 72%

77%

74%

73% 62%

40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users

Base: 5,502

India Online 2007

Chart 34: Personal activities
Current Year 100% 80% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 92% 79% 69% Emailing - personal 92% 75% 64% Chatting 92% 78% 68% 59% 61% Check news 89%

Base: 5,502

Online Picture Sharing

Chart 35: Downloading activities
Current Year 80% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 73% 65% M usic 72% 64% 65% 63% Online games 73% Screensavers/wallpapers 65%

64%

60%

54% 46%

Base: 5,502

India Online 2007

Chart 36: E-commerce related activities
Current Year 80% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 73% 53% 44% E-greetings 67% 50% 42% Check financial info 71% 58% 52% 43% 46% 37% Check real estate info

Base: 5,437

Online Picture Sharing

Chart 37: Online shopping
Current Year 60% 54% 46% 40% 41% Buyers 59% 50% 50% 43% Non-Buyers 57%

20%

0% Own Camera Don't Own Camera ASP All Internet Users

Base: 5,502

India Online 2007

Chart 38: Response to online marketing stimulus
Current Year 60% 56% Clicked a banner ad Participated in an online contest Clicked a sponsored search ad 53% 46% 40% 45% 41% 53% 49% 47%

43%

43% 37%

35%

20%

0% Own Camera Don't Own Camera ASP All Internet Users

Base: 4,441

Online Picture Sharing

Chart 39: Blogging activities
Current Year 80% 62% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 35% 19% 11% 34% 18% 9% 10% 12% 7% 64% 63% Check/read blogs Have a blog site of own Comment on blog post None of the above 70%

31% 15%

27%

Base: 5,502

India Online 2007

Chart 40: Member of an online community
Current Year 60% 47% 40% 53% Not a member of any online community M ember of an online community 59% 55% 49% 51% 45%

41%

20%

0% Own Camera Don't Own Camera ASP All Internet Users

Base: 5,502

Online Picture Sharing

Table 17: Membership by type of online community
Membership Not a member of any online community Alumni & Schools Romance & Relationships Computers & Internet Business / Professional community Music Schools & Education Games Individuals Arts & Entertainment Own Camera 47% 10% 7% 6% 4% 4% 3% 3% 2% 2% Don't Own Camera 55% 7% 5% 7% 3% 3% 3% 2% 3% 2% ASP 49% 9% 7% 6% 4% 4% 3% 3% 2% 2% All Internet Users 59% 7% 5% 5% 3% 3% 3% 2% 2% 2%

Base: 5,502

India Online 2007

Table 18: Most used local language websites (other than English)
Language Hindi Malayalam Tamil Telugu Marathi Bengali Kannada Gujarati Konkani Oriya Own Camera 16% 16% 16% 13% 11% 8% 7% 5% 3% 2% Don't Own Camera 18% 17% 18% 15% 19% 2% 5% 1% 0.0% 0.3% ASP 17% 17% 16% 14% 13% 6% 6% 4% 2% 1% All Internet Users 19% 15% 19% 13% 12% 6% 6% 3% 0.8% 1%

Base: 589

Online Picture Sharing

Table 19: Online activities desired in other languages
Activity Email Chatting Entertainment Search information Online news Online learning / education Astrology Online shopping Travel related information Matrimony Blog Not Interested Own Camera 64% 57% 55% 38% 37% 35% 29% 25% 22% 18% 18% 20% Don't Own Camera 70% 58% 57% 41% 39% 39% 27% 22% 19% 20% 16% 14% ASP 66% 57% 56% 39% 37% 36% 28% 24% 21% 19% 17% 18% All Internet Users 61% 46% 45% 33% 31% 31% 23% 18% 16% 13% 12% 21%

Base: 5,502

India Online 2007

Chart 41: Problems faced while surfing the internet
Current Year 80% 66% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 57% 58% 66% 54% 50% 66% 56% 56% 62% 49% 49% Slow website opening Virus / spyware Spam / junk mails

Base: 5,502

Online Picture Sharing

Table 20: Preferred websites - emailing
Website Yahoo Gmail Rediff Hotmail Indiatimes Sancharnet/BSNL Sify VSNL AOL Lycos Own Camera 53% 25% 15% 5% 0.8% 0.7% 0.6% 0.4% 0.1% 0.1% Don't Own Camera 55% 22% 18% 3% 0.6% 0.3% 0.7% 0.2% 0.1% 0.0% ASP 53% 24% 16% 4% 0.7% 0.6% 0.6% 0.4% 0.1% 0.0% All Internet Users 53% 20% 18% 6% 0.9% 0.7% 1% 0.5% 0.1% 0.2%

Base: 5,502

India Online 2007

Chart 42: Multiple user shares of email websites
Current Year 100% 80% 60% 40% 20% 0% Own Camera Don't Own Camera ASP All Internet Users 92% 70% 59% Yahoo 94% Gmail 93% 67% 57% 69% 59% 59% 57% Rediff 89%

Base: 5,502

Online Picture Sharing

Chart 43: Number of email accounts and average per capita email ids
Current Year 30% 23% 20% 15% 10% 9% 10% 9% 26% One 30% 26% 24% Two 27% Three 28% 27%

0% Own Camera Don't Own Camera ASP All Internet Users

Base: 5,502

India Online 2007

Most Used Websites
Table 21: Top of mind unaided recall - all websites
Website Google Yahoo Rediff Orkut Gmail Hotmail Indiatimes Funmaza Moneycontrol Contest2win Own Camera 31% 26% 9% 7% 3% 1% 0.9% 0.9% 0.2% 0.8% Don't Own Camera 33% 29% 10% 6% 3% 0.9% 0.8% 0.3% 2% 0.4% ASP 32% 27% 9% 7% 3% 1% 0.9% 0.8% 0.6% 0.6% All Internet Users 27% 30% 12% 5% 3% 2% 1% 0.2% 0.4% 0.6%

Base: 5,393

Online Picture Sharing

Table 22: Most used website - all websites
Website Google Yahoo Orkut Rediff Gmail Hotmail Indiatimes Moneycontrol Wikipedia Contest2win Own Camera 31% 25% 11% 9% 4% 1% 0.6% 0.4% 0.5% 0.6% Don't Own Camera 30% 27% 10% 11% 6% 0.8% 0.3% 0.5% 0.6% 0.2% ASP 30% 25% 11% 9% 5% 0.9% 0.5% 0.5% 0.5% 0.5% All Internet Users 29% 27% 8% 11% 4% 2% 0.9% 0.5% 0.6% 0.3%

Base: 5,447

India Online 2007

Table 23: Info search (English)
Website Google Yahoo English Rediff Wikipedia Dictionary MSN Altavista Sify Indiatimes Own Camera 76% 11% 2% 2% 2% 2% 0.7% 0.5% 0.3% 0.4% Don't Own Camera 76% 9% 5% 2% 0.5% 1% 0.8% 0.5% 0.3% 0.1% ASP 76% 10% 3% 2% 2% 2% 0.7% 0.5% 0.3% 0.3% All Internet Users 75% 10% 3% 2% 1% 1% 1% 0.3% 0.4% 0.5%

Base: 3,458

Online Picture Sharing

Table 24: Info search (local language)
Website Google Webduniya Manoramaonline Khoj Kerala Guruji Eenadu Chennaionline Webulagam Jagran Own Camera 75% 2% 2% 2% 2% 1% 0.8% 0.8% 0.6% 0.3% Don't Own Camera 78% 0.5% 1% 1% 0.1% 0.9% 1% 1% 0.9% 0.3% ASP 76% 2% 2% 1% 1% 1% 0.9% 0.9% 0.7% 0.3% All Internet Users 74% 1% 2% 1% 1% 2% 1% 0.6% 0.8% 0.5%

Base: 1,834

India Online 2007

Table 25: Job search
Website Naukri Monster Timesjobs Google Yahoo Freshersworld Jobs Rediff Indiatimes Jobsahead Own Camera 36% 30% 13% 3% 3% 1% 2% 2% 1% 1% Don't Own Camera 36% 28% 14% 6% 1% 2% 1% 1% 0.8% 0.7% ASP 36% 29% 13% 4% 3% 2% 2% 1% 1% 1% All Internet Users 37% 27% 14% 5% 3% 2% 1% 2% 1% 1%

Base: 4,248

Online Picture Sharing

Table 26: Booking travel tickets
Website Makemytrip Yatra IRCTC Google Yahoo Rediff Indiatimes Travelguru Travel Cleartrip Own Camera 21% 17% 14% 10% 9% 4% 3% 3% 2% 2% Don't Own Camera 11% 17% 17% 12% 8% 6% 0.6% 2% 2% 1% ASP 18% 17% 15% 10% 9% 4% 3% 2% 2% 2% All Internet Users 17% 16% 15% 11% 8% 5% 3% 2% 3% 2%

Base: 3,082

India Online 2007

Table 27: Online shopping (other than travel tickets)
Website Ebay Rediff Google Yahoo Indiatimes Futurebazaar Shopping Sify Indiaplaza Onlineshopping Own Camera 40% 22% 7% 7% 7% 5% 3% 2% 1% 0.8% Don't Own Camera 33% 23% 8% 7% 4% 4% 3% 1% 1% 1% ASP 38% 23% 7% 7% 6% 5% 3% 2% 1% 0.9% All Internet Users 34% 25% 8% 7% 7% 6% 2% 2% 1% 1%

Base: 3,281

Online Picture Sharing

Table 28: Online news
Website Yahoo NDTV Google Rediff Indiatimes Aajtak BBC Timesofindia MSN CNN Own Camera 14% 11% 8% 9% 8% 5% 4% 4% 4% 4% Don't Own Camera 14% 12% 11% 6% 5% 4% 5% 4% 3% 4% ASP 14% 11% 9% 8% 7% 5% 4% 4% 4% 4% All Internet Users 14% 12% 9% 10% 7% 5% 5% 3% 3% 3%

Base: 3,671

India Online 2007

Table 29: Financial news & info (rates, quotes, etc.)
Website Yahoo Moneycontrol/CNBC Google ICICI Direct/ICICI Bank Rediff Sharekhan Stockmarket Economictimes NDTV/NDTVprofit Indiatimes Own Camera 15% 13% 11% 6% 6% 5% 4% 3% 3% 3% Don't Own Camera 10% 11% 13% 6% 7% 8% 3% 2% 3% 2% ASP 14% 12% 12% 6% 6% 6% 3% 3% 3% 3% All Internet Users 12% 13% 13% 7% 6% 4% 2% 3% 4% 4%

Base: 2,717

Online Picture Sharing

Table 30: Online share trading
Website ICICI Direct Sherkhan Indiabulls 5Paisa Kotaksecurities BSE Geojit Religare NSE Reliancemoney Own Camera 34% 25% 6% 4% 3% 2% 3% 2% 2% 2% Don't Own Camera 40% 23% 16% 1% 0.8% 6% 0.5% 1% 0.3% 0.9% ASP 35% 25% 7% 4% 3% 3% 3% 2% 2% 2% All Internet Users 36% 22% 7% 3% 4% 3% 2% 4% 3% 1%

Base: 712

India Online 2007

Table 31: Real estate info
Website Google Yahoo Magicbricks Realestates 99acres Indiaproperty Rediff Property Indiatimes Sify Own Camera 16% 15% 15% 9% 11% 7% 6% 3% 2% 1% Don't Own Camera 17% 13% 10% 20% 7% 5% 4% 2% 2% 0.8% ASP 16% 14% 14% 12% 10% 6% 6% 3% 2% 1% All Internet Users 17% 14% 14% 10% 10% 5% 7% 3% 2% 1%

Base: 2,314

Online Picture Sharing

Table 32: Matrimonial search
Website Bharatmatrimony Shaadi Jeevansaathi Yahoo Google Matrimony Simplymarry Tamilmatrimony Rediff Matrimonial Own Camera 29% 28% 6% 6% 5% 4% 5% 3% 2% 3% Don't Own Camera 29% 26% 5% 4% 5% 7% 1% 4% 3% 1% ASP 29% 28% 6% 5% 5% 5% 4% 3% 2% 2% All Internet Users 29% 28% 6% 5% 6% 5% 3% 3% 3% 2%

Base: 2,989

India Online 2007

Table 33: Dating/friendship search
Website Orkut Yahoo Google Rediff Fropper Hi5 Date Friends Adultfriendfinder Friendfinder Own Camera 43% 22% 5% 5% 3% 2% 2% 2% 2% 2% Don't Own Camera 37% 28% 8% 7% 2% 1% 3% 0.6% 0.6% 0.8% ASP 41% 24% 6% 5% 3% 2% 2% 2% 1% 1% All Internet Users 36% 23% 8% 7% 3% 2% 2% 1% 2% 2%

Base: 3,452

Online Picture Sharing

Table 34: Social networking/communities
Website Orkut Yahoo Friends MSN Myspace Hi5 Communities Linkedin Fropper Bharatstudent Own Camera 66% 16% 2% 1% 0.3% 0.9% 0.7% 0.6% 0.3% 0.3% Don't Own Camera 61% 13% 0.6% 0.2% 2% 0.1% 0.3% 0.0% 0.6% 0.7% ASP 65% 15% 2% 1% 0.7% 0.7% 0.6% 0.4% 0.4% 0.4% All Internet Users 64% 16% 1% 1% 0.6% 0.9% 1% 0.3% 0.4% 0.4%

Base: 2,647

India Online 2007

Table 35: Online gaming
Website Zapak Yahoo Google Games Miniclip Contest2Win Indiagames Rediff Easports Onlinegames Own Camera 17% 17% 6% 6% 5% 4% 3% 2% 2% 2% Don't Own Camera 20% 17% 12% 9% 3% 2% 3% 2% 0.6% 2% ASP 18% 17% 8% 7% 5% 4% 3% 2% 2% 2% All Internet Users 17% 18% 9% 7% 4% 3% 3% 3% 1% 2%

Base: 3,402

Online Picture Sharing

Table 36: Download mobile content
Website Yahoo Rediff Google Nokia Indiatimes Mobile9 Ringtones Funmaza Airtel Hutch Own Camera 16% 0.0% 11% 0.0% 10% 0.0% 8% 0.0% 8% 0.0% Don't Own Camera 11% 0.0% 9% 0.0% 8% 0.0% 12% 0.0% 7% 0.0% ASP 14% 0.0% 10% 0.0% 9% 0.0% 9% 0.0% 8% 0.0% All Internet Users 14% 0.0% 12% 0.0% 10% 0.0% 9% 0.0% 7% 0.0%

Base: 3,237

India Online 2007

Table 37: Preferred instant messaging applications
Website Yahoo Google Talk Rediffbol MSN Orkut Meebo Skype Indiatimes AIM Others Own Camera 65% 13% 8% 6% 3% 1% 0.6% 0.3% 0.2% 3% Don't Own Camera 64% 14% 10% 4% 4% 0.5% 0.1% 0.1% 0.2% 3% ASP 65% 13% 9% 5% 3% 1% 0.5% 0.2% 0.2% 3% All Internet Users 63% 14% 10% 5% 3% 1% 0.6% 0.4% 0.3% 3%

Base: 4,008

Online Picture Sharing

Table 38: Download music
Website Raaga Yahoo Cooltoad Google Musicindiaonline Music Mp3 Papuyaar Tamilsongs Rediff Own Camera 22% 10% 7% 6% 4% 3% 3% 3% 1% 2% Don't Own Camera 28% 8% 5% 7% 3% 4% 2% 2% 5% 2% ASP 24% 9% 6% 6% 4% 4% 3% 3% 2% 2% All Internet Users 22% 10% 5% 7% 4% 4% 3% 2% 2% 3%

Base: 3,812

India Online 2007

Table 39: Sports content
Website Espnstarsports Cricinfo Yahoo Google Rediff Sports Indiatimes Tensports NDTV WWE Own Camera 32% 13% 13% 7% 6% 5% 2% 2% 2% 2% Don't Own Camera 33% 13% 12% 6% 6% 5% 2% 3% 3% 3% ASP 32% 13% 13% 7% 6% 5% 2% 2% 2% 2% All Internet Users 29% 14% 12% 8% 8% 4% 3% 2% 2% 2%

Base: 3,423

Online Picture Sharing

Table 40: Cinema content
Website Yahoo Google PVR Cinemas Indiafm Bollywood Movies Santabanta Rediff Cinema Idlebrain Own Camera 13% 7% 6% 6% 5% 5% 4% 4% 3% 3% Don't Own Camera 10% 11% 2% 4% 4% 4% 3% 3% 6% 5% ASP 12% 8% 5% 5% 5% 4% 4% 4% 4% 3% All Internet Users 11% 9% 5% 5% 5% 3% 3% 5% 4% 2%

Base: 3,294

India Online 2007

Table 41: Most used local language websites (other than English)
Website Malayalamanorama Eeandu Yahoo Google Webduniya Marathiworld Jagran Esakal Thinamalar Webulagam Own Camera 10% 10% 10% 6% 6% 3% 4% 4% 4% 4% Don't Own Camera 12% 11% 6% 15% 4% 10% 3% 2% 1% 0.7% ASP 11% 10% 9% 8% 6% 5% 4% 4% 3% 3% All Internet Users 7% 7% 8% 12% 4% 4% 3% 3% 5% 4%

Base: 589

Online Picture Sharing

Table 42: Preferred blog sites
Website Google Yahoo Blogspot Blogger Ibibo Rediff Tagged Debonairblog Hi5 Mylot Own Camera 20% 17% 14% 11% 10% 9% 5% 4% 2% 2% Don't Own Camera 23% 17% 14% 10% 10% 10% 0.1% 2% 5% 0.9% ASP 21% 17% 14% 10% 10% 9% 4% 3% 3% 2% All Internet Users 21% 18% 11% 11% 10% 10% 2% 2% 2% 1%

Base: 937

India Online 2007

Table 43: Preferred astrology website
Website Yahoo Astrology Google Rediff Indiatimes astrospeak Sarafreder Horoscope MSN Sify Astrolife Own Camera 25% 17% 10% 8% 7% 4% 2% 3% 2% 2% Don't Own Camera 15% 25% 11% 8% 6% 1% 5% 3% 2% 1% ASP 22% 19% 11% 8% 7% 3% 3% 3% 2% 2% All Internet Users 22% 19% 11% 9% 8% 3% 2% 3% 3% 2%

Base: 2,826

Online Picture Sharing

Table 44: Preferred online learning / education website
Website Google Yahoo Wikipedia Rediff Education CBSE W3schools Onlinelearning Ebizel IGNOU Own Camera 32.8% 11.7% 7.4% 3.6% 2.5% 2.2% 1.5% 0.8% 1.3% 1.4% Don't Own Camera 32.7% 8.6% 4.1% 2.1% 3.4% 0.2% 1.8% 3.5% 1.6% 0.9% ASP 32.8% 10.8% 6.5% 3.2% 2.7% 1.7% 1.5% 1.5% 1.4% 1.3% All Internet Users 33.7% 9.9% 5.7% 4.1% 3.2% 1.1% 1.7% 1.3% 1.3% 1.4%

Base: 2,948

India Online 2007

Most Used Offline Media Brands
Table 45: Favorite TV channels
TV Channel Star Plus Discovery HBO Star Movies NDTV M TV Sun TV Ten Sports Aajtak Sony Own Camera 14% 8% 5% 5% 4% 4% 4% 3% 4% 3% Don't Own Camera 12% 9% 5% 3% 5% 3% 4% 5% 2% 3% ASP 13% 8% 5% 4% 4% 4% 4% 3% 3% 3% All Internet Users 13% 7% 4% 3% 5% 3% 5% 3% 5% 4%

Base: 4,928

Online Picture Sharing

Table 46: Favorite newspapers
Newspaper The Times of India The Hindu The Hindustan Times Deccan Chronicle Indian Express Eenadu Malyalam Manorama The Telegraph Dainik Bhaskar The Economic Times Own Camera 40% 17% 6% 4% 3% 2% 2% 3% 2% 2% Don't Own Camera 28% 24% 5% 4% 3% 3% 4% 2% 2% 1% ASP 36% 19% 6% 4% 3% 2% 2% 2% 2% 2% All Internet Users 35% 18% 6% 4% 3% 3% 2% 3% 2% 2%

Base: 4,963

India Online 2007

Table 47: Favorite magazines
Magazine India Today Reader's Digest The Week Sports Star Digit Femina Outlook Film Fare Star Dust Business World Own Camera 22% 7% 5% 4% 4% 4% 4% 3% 3% 3% Don't Own Camera 19% 4% 5% 8% 5% 3% 2% 3% 2% 3% ASP 21% 7% 5% 5% 4% 4% 4% 3% 3% 3% All Internet Users 23% 7% 5% 4% 3% 4% 4% 3% 2% 2%

Base: 4,197

Online Picture Sharing

Table 48: Favorite radio channels
Radio Channel Radio Mirchi Radio City Red FM AIR Suryan FM Big FM AIR FM RAINBOW AIR FM GOLD Fever FM World Space Own Camera 38% 12% 11% 9% 5% 6% 4% 5% 4% 2% Don't Own Camera 36% 9% 13% 10% 12% 4% 5% 3% 2% 2% ASP 38% 12% 12% 9% 6% 6% 4% 4% 3% 2% All Internet Users 38% 11% 12% 11% 6% 5% 4% 5% 3% 2%

Base: 3,440

India Online 2007

Offline Brands Recalled
Table 49: TOM recall for brands
TOM Brand Nokia Sony Tata Nike LG HLL Colgate Reliance Samsung Pepsi Own Camera 8% 9% 4% 3% 3% 3% 3% 3% 2% 2% Don't Own Camera 8% 6% 5% 4% 3% 3% 3% 3% 3% 3% ASP 8% 8% 4% 3% 3% 3% 3% 3% 2% 2% All Internet Users 7% 8% 5% 3% 4% 3% 3% 3% 2% 2%

Base: 5,371

Segment Wise Detailed Tables

Table 1: Gender breakup
Gender Own Camera Don't Own Camera ASP All Internet Users

Sample Base Male Female

3,985 80% 20%

1,517 83% 17%

5,502 81% 19%

25,060 82% 18%

Table 2: Age group distribution
Age Group Own Camera Don't Own Camera ASP All Internet Users

Sample Base 13-18 yrs 19-24 yrs 25-35 yrs 36-45 yrs 46-55 yrs Above 55 yrs

3,985 13% 37% 33% 10% 4% 3%

1,517 15% 41% 33% 6% 3% 0.7%

5,502 14% 38% 33% 9% 4% 2%

25,060 11% 31% 36% 13% 6% 2%

Table 3: City class - by population size
City Class Own Camera Don't Own Camera ASP All Internet Users

Sample Base Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

3,985 10% 14% 29% 47%

1,517 12% 15% 31% 42%

5,502 11% 14% 30% 46%

25,060 12% 15% 29% 45%

Table 4: City class - by market size
City Class Own Camera Don't Own Camera ASP All Internet Users

Sample Base Metro Urban uptowns Emerging Towns Others

3,985 40% 14% 16% 30%

1,517 35% 15% 20% 30%

5,502 38% 15% 17% 30%

25,060 37% 14% 16% 33%

Table 5: City wise distribution
Cities Own Camera Don't Own Camera ASP All Internet Users

Sample Base Delhi Mumbai Bangalore Hyderabad Chennai Kolkata Pune Ahmadabad Lucknow Visakhapatanam Chandigarh Indore Jaipur Coimbatore Kochi Nagpur Surat Thiruvanathapuram Vadodara Vijayavada Bhopal Ludhiana Bhubaneswar Faridabad Madurai Nashik Patna Mysore Agra Amritsar Cuttack Dehradun Goa kanpur Mangalore Rajkot Tiruchirapalli Allahabad Aurangabad Guwahati Jabalpur Meerut Raipur Ranchi

3,985 13% 11% 7% 6% 5% 4% 3% 2% 1% 1% 1% 1% 0.9% 0.7% 0.6% 0.7% 0.8% 0.7% 0.8% 0.6% 0.6% 0.6% 0.7% 0.6% 0.5% 0.3% 0.4% 0.4% 0.4% 0.3% 0.2% 0.4% 0.3% 0.3% 0.3% 0.2% 0.3% 0.2% 0.2% 0.3% 0.2% 0.3% 0.2% 0.2%

1,517 9% 11% 6% 7% 5% 2% 2% 1% 1% 1% 0.7% 0.6% 0.7% 0.8% 0.8% 1% 0.5% 0.8% 0.5% 1% 0.5% 0.4% 0.1% 0.4% 0.7% 0.5% 0.5% 0.4% 0.3% 0.3% 0.3% 0.2% 0.3% 0.5% 0.5% 0.4% 0.5% 0.3% 0.2% 0.0% 0.2% 0.1% 0.1% 0.1%

5,502 11% 11% 7% 6% 5% 4% 3% 2% 1% 1% 0.9% 0.9% 0.8% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.5% 0.5% 0.5% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2%

25,060 12% 10% 6% 5% 4% 3% 3% 2% 1% 0.9% 0.8% 0.7% 0.8% 0.9% 0.5% 0.8% 0.7% 0.6% 0.7% 0.5% 0.6% 0.6% 0.5% 0.6% 0.4% 0.4% 0.6% 0.4% 0.3% 0.3% 0.4% 0.3% 0.3% 0.5% 0.2% 0.3% 0.3% 0.4% 0.3% 0.3% 0.2% 0.3% 0.2% 0.3%

Cities

Own Camera

Don't Own Camera

ASP

All Internet Users

Varanasi Assansol Dhanbad Jodhpur Solapur Others from North India Others from South India Others from East India Others from West India

0.2% 0.2% 0.1% 0.1% 0.1% 8% 12% 5% 6%

0.1% 0.1% 0.1% 0.2% 0.1% 8% 19% 4% 8%

0.2% 0.1% 0.1% 0.1% 0.1% 8% 14% 5% 7%

0.2% 0.1% 0.1% 0.2% 0.1% 9% 14% 6% 7%

Table 6: Region-wise break-ups
Region Own Camera Don't Own Camera ASP All Internet Users

Sample Base North East South West

3,985 21% 14% 39% 26%

1,517 17% 6% 51% 25%

5,502 20% 12% 42% 26%

25,060 22% 12% 40% 26%

Table 7: Preferred language of reading
Language Own Camera Don't Own Camera ASP All Internet Users

Sample Base English Hindi Tamil Telugu Marathi Malayalam Gujarati Kannada Bengali Oriya Punjabi Urdu Awadhi Assamese Konkani Marwari Bhojpuri Sindhi Dogri Haryanvi Kashmiri Manipuri Nepali Bodo Bundeli Chhattisgarhi Kanauji Kurchi Maithili Magahi Sanskrit Santhali Tulu Others

3,985 47% 16% 5% 6% 4% 4% 3% 3% 4% 2% 1% 1% 0.7% 0.8% 0.4% 0.5% 0.1% 0.3% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.4%

1,517 34% 17% 10% 9% 6% 6% 4% 4% 2% 2% 1% 0.8% 1% 0.1% 0.6% 0.5% 0.2% 0.0% 0.1% 0.1% 0.1% 0.1% 0.3% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1%

5,502 43% 16% 7% 7% 5% 4% 4% 4% 3% 2% 1% 1% 0.8% 0.6% 0.5% 0.5% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%

25,060 41% 19% 6% 6% 5% 4% 4% 4% 3% 3% 1% 1% 1% 0.5% 0.5% 0.4% 0.2% 0.2% 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% 0.1% 0.3%

Table 8: Socio economic classification
SEC Own Camera Don't Own Camera ASP All Internet Users

Sample Base SEC A SEC B SEC C SEC D SEC E

3,985 29% 32% 18% 15% 6%

1,517 17% 30% 29% 16% 9%

5,502 26% 32% 21% 15% 7%

25,060 24% 32% 23% 14% 7%

Table 9: Highest educational qualification
Education Own Camera Don't Own Camera ASP All Internet Users

Sample Base Up to SSC/HSC College but not Graduate Graduate & above - general stream Graduate & above - professional stream

3,985 13% 24% 33% 30%

1,517 14% 28% 36% 22%

5,502 13% 25% 34% 28%

25,060 13% 23% 39% 25%

Table 10: Occupational break up
Occupation Own Camera Don't Own Camera ASP All Internet Users

Sample Base Unemployed Employed

3,985 46% 54%

1,517 47% 53%

5,502 46% 54%

25,060 38% 62%

Table 11: Function / field of occupation
Functions Own Camera Don't Own Camera ASP All Internet Users

Sample Base IT/Software Marketing/Sales Manufacturing Finance Administration Consultancy Advertising/PR/Media Academics HR Others

2,145 21% 15% 13% 8% 9% 6% 4% 4% 3% 17%

785 24% 15% 10% 11% 9% 5% 4% 4% 2% 17%

2,930 22% 15% 13% 9% 9% 6% 4% 4% 3% 17%

15,219 18% 16% 11% 10% 11% 6% 3% 4% 3% 19%

Table 12: Head of the household
Head Of The HH Own Camera Don't Own Camera ASP All Internet Users

Sample Base Head of the household Not head of the household

3,985 38% 63%

1,517 38% 62%

5,502 38% 62%

25,060 47% 53%

Table 13: Monthly family income
Income Own Camera Don't Own Camera ASP All Internet Users

Sample Base Up to 5K 5-10K 10-20K 20-30K 30-50K 50-75K 75-100K Above 100K

3,278 8% 19% 25% 16% 14% 5% 4% 8%

1,250 19% 30% 28% 9% 5% 2% 2% 5%

4,528 11% 22% 26% 14% 11% 5% 4% 7%

21,343 13% 25% 25% 14% 10% 4% 3% 6%

Table 14: Most expensive vehicle owned by the household
Vehicle Owned Own Camera Don't Own Camera ASP All Internet Users

Sample Base Bi-Cycle Motor-Cycle/Scooter Small Car (Up to Rs.4 lakhs) Mid-Size Car (Rs.4 to 8 lakhs) Premium/Luxury Car (Above Rs. 8 lakhs) Others Don't own a vehicle

3,985 5% 40% 24% 13% 3% 1% 15%

1,517 12% 49% 9% 3% 0.5% 1% 26%

5,502 7% 42% 20% 10% 3% 1% 18%

25,060 7% 44% 18% 8% 2% 1% 19%

Table 15: Ownership of credit cards (individually)
Credit Card Own Camera Don't Own Camera ASP All Internet Users

Sample Base Single Card Multiple Cards No Credit Card

3,985 19% 18% 64%

1,517 14% 9% 77%

5,502 17% 15% 68%

25,060 18% 16% 67%

Table 16: Household asset ownership
Asset Own Camera Don't Own Camera ASP All Internet Users

Sample Base Color TV Mobile Phone Bank Account Fridge Cable TV connection/DTH Computer/Laptop Camera Landline Phone Home Life Insurance Music System/DVD/MP3 Washing Machine Debit Card Fixed Deposits Credit Card Medical Insurance/CGHS Air Conditioner Microwave Mutual Funds Video Camera Demat Account Share of Companies IPod Chit Fund Deposits

3,985 97% 96% 91% 89% 84% 82% 100% 77% 74% 72% 74% 73% 65% 50% 46% 45% 37% 36% 32% 33% 29% 29% 20% 10%

1,517 89% 86% 75% 64% 65% 59% 0.0% 51% 45% 48% 36% 39% 46% 20% 25% 20% 12% 9% 11% 4% 14% 12% 5% 7%

5,502 95% 93% 86% 82% 79% 75% 72% 70% 65% 65% 63% 63% 60% 42% 40% 38% 30% 28% 26% 25% 25% 24% 15% 9%

25,060 92% 90% 82% 75% 72% 67% 64% 62% 58% 61% 55% 57% 52% 34% 35% 33% 25% 24% 22% 20% 21% 20% 10% 7%

Table 17: Current loan liabilities
Loan Own Camera Don't Own Camera ASP All Internet Users

Sample Base Home Loan Personal Loan Car Loan Two - wheeler Loan Education Loan Business Loan Consumer Durables Other None of Above

3,985 43% 23% 17% 13% 11% 5% 3% 0.0% 7%

1,517 43% 20% 7% 14% 15% 3% 3% 0.1% 9%

5,502 43% 22% 14% 13% 12% 4% 3% 0.1% 8%

25,060 45% 20% 12% 13% 9% 4% 3% 0.1% 9%

Table 18: Years of experience in using internet
Experience Own Camera Don't Own Camera ASP All Internet Users

Sample Base Less Than 6 Months 6 Months-1 year 1-2 years 2-5 years 5-6 years 6 years and above

3,985 6% 8% 14% 27% 12% 32%

1,517 11% 11% 19% 26% 12% 21%

5,502 8% 9% 16% 26% 12% 29%

25,060 10% 10% 16% 26% 12% 25%

Table 19: Place of accessing internet
Place Of Access Own Camera Don't Own Camera ASP All Internet Users

Sample Base Home Place of work (office / school / college) Cyber cafe In transit (while traveling)

3,985 76% 76% 51% 11%

1,517 51% 73% 56% 4%

5,502 69% 75% 52% 9%

25,060 59% 78% 47% 6%

Table 20: Type of internet connection at home
Connection Type Own Camera Don't Own Camera ASP All Internet Users

Sample Base Regular Dial Up Broadband Dial Up 24 Hrs Broadband Mobile Connection Wi Fi Connection Cable Lease/Dedicated line Others Don't Know

3,020 15% 28% 37% 6% 1% 8% 0.4% 1% 3%

746 17% 24% 31% 5% 1% 11% 0.3% 3% 9%

3,766 15% 27% 36% 6% 1% 9% 0.3% 1% 5%

14,856 16% 28% 31% 6% 2% 9% 0.5% 2% 7%

Table 21: Type of internet connection at office
Connection Type Own Camera Don't Own Camera ASP All Internet Users

Sample Base Regular Dial Up Broadband Dial Up 24 Hrs Broadband Mobile Connection Wi Fi Connection Cable Lease/Dedicated line Others Don't Know

3,058 5% 22% 36% 2% 3% 4% 9% 2% 18%

1,145 7% 22% 31% 1% 3% 5% 6% 2% 23%

4,203 6% 22% 34% 2% 3% 5% 8% 2% 19%

19,740 7% 25% 31% 2% 3% 6% 6% 2% 19%

Table 22: Service provider subscribed to at home
Service Provider Own Camera Don't Own Camera ASP All Internet Users

Sample Base BSNL/Sancharnet Airtel/Bharti VSNL / Tata Local Cable Operator Sify MTNL Reliance Spectranet Others Don't Know

3,020 36% 18% 10% 9% 6% 5% 5% 0.2% 8% 3%

746 33% 17% 9% 10% 5% 4% 4% 0.1% 12% 8%

3,766 35% 18% 10% 9% 6% 5% 5% 0.2% 9% 4%

14,856 35% 17% 10% 8% 6% 5% 6% 0.1% 7% 5%

Table 23: Service provider subscribed to at office
Service Provider Own Camera Don't Own Camera ASP All Internet Users

Sample Base BSNL/Sancharnet Airtel/Bharti VSNL / Tata Reliance Sify Local Cable Operator MTNL Spectranet Others Don't Know

3,058 28% 15% 11% 6% 4% 4% 4% 0.2% 8% 21%

1,145 26% 16% 9% 7% 4% 5% 3% 0.1% 6% 24%

4,203 27% 15% 10% 6% 4% 4% 4% 0.1% 7% 22%

19,740 28% 15% 11% 6% 5% 4% 5% 0.3% 8% 19%

Table 24: Frequency of accessing internet from home
Frequency Own Camera Don't Own Camera ASP All Internet Users

Sample Base Over 5 times a Day 2-5 times a Day Once Daily Once In 2-3 Days Once a Week 1-3 times a Month Once in More than a Month

2,950 31% 28% 29% 8% 3% 0.6% 0.5%

707 26% 26% 32% 10% 6% 0.4% 0.6%

3,657 30% 28% 30% 8% 4% 0.5% 0.5%

14,231 24% 27% 33% 10% 5% 1% 0.9%

Table 25: Frequency of accessing internet from office
Frequency Own Camera Don't Own Camera ASP All Internet Users

Sample Base Over 5 times a Day 2-5 times a Day Once Daily Once In 2-3 Days Once a Week 1-3 times a Month Once in More than a Month

2,748 44% 22% 21% 7% 4% 1% 0.6%

1,007 43% 20% 20% 10% 5% 2% 1%

3,755 44% 21% 21% 8% 4% 1% 0.7%

17,617 38% 25% 24% 7% 4% 1% 1%

Table 26: Time of the day accessing internet from home
Time Slot Own Camera Don't Own Camera ASP All Internet Users

Sample Base Before 9.00 AM 9.00 AM-12.00 Noon 12.00 Noon - 3.00 PM 3.00 PM-6.00 PM 6.00 PM - 9.00 PM 9.00 PM - 12.00 Midnight After 12.00 Midnight Throughout the Day

2,885 4% 7% 5% 6% 15% 34% 4% 25%

691 3% 8% 7% 4% 18% 37% 4% 19%

3,576 4% 7% 6% 5% 15% 35% 4% 24%

13,905 5% 8% 6% 6% 18% 35% 3% 18%

Table 27: Time of the day accessing internet from office
Time Slot Own Camera Don't Own Camera ASP All Internet Users

Sample Base Before 9.00 AM 9.00 AM-12.00 Noon 12.00 Noon - 3.00 PM 3.00 PM-6.00 PM 6.00 PM - 9.00 PM 9.00 PM - 12.00 Midnight After 12.00 Midnight Throughout the Day

2,719 2% 18% 20% 13% 6% 4% 2% 35%

1,021 3% 24% 16% 13% 8% 3% 2% 31%

3,740 2% 20% 19% 13% 7% 4% 2% 34%

17,680 2% 22% 21% 13% 8% 4% 2% 29%

Table 28: Duration of internet usage from home
Time Spent Own Camera Don't Own Camera ASP All Internet Users

Sample Base Less than 30 Minutes 30 to 60 Minutes 1-2 Hours 2-5 Hours 5-8 Hours More than 8 Hours

2,924 11% 25% 34% 22% 5% 4%

709 10% 26% 41% 17% 3% 5%

3,633 11% 25% 35% 21% 4% 4%

14,015 15% 28% 35% 17% 3% 3%

Table 29: Duration of internet usage from office
Time Spent Own Camera Don't Own Camera ASP All Internet Users

Sample Base Less than 30 Minutes 30 to 60 Minutes 1-2 Hours 2-5 Hours 5-8 Hours More than 8 Hours

2,668 18% 22% 25% 19% 8% 8%

987 19% 24% 24% 17% 8% 8%

3,655 18% 23% 25% 19% 8% 8%

17,100 20% 25% 26% 15% 7% 7%

Table 30: Duration of internet usage during weekdays
Time Spent Own Camera Don't Own Camera ASP All Internet Users

Sample Base Less than 30 Minutes 30 to 60 Minutes 1-2 Hours 2-5 Hours 5-8 Hours More than 8 Hours

3,722 5% 15% 31% 29% 10% 10%

1,336 7% 15% 32% 28% 9% 9%

5,058 6% 15% 31% 29% 9% 10%

21,956 8% 20% 34% 24% 7% 7%

Table 31: Duration of internet usage during weekends
Time Spent Own Camera Don't Own Camera ASP All Internet Users

Sample Base Less than 30 Minutes 30 to 60 Minutes 1-2 Hours 2-5 Hours 5-8 Hours More than 8 Hours

3,144 8% 12% 30% 26% 14% 11%

1,200 9% 15% 29% 25% 11% 10%

4,344 8% 13% 30% 25% 13% 11%

19,522 10% 17% 31% 24% 9% 9%

Table 32: Duration of PC usage from home
Time Spent Own Camera Don't Own Camera ASP All Internet Users

Sample Base Less than 30 Minutes 30 to 60 Minutes 1-2 Hours 2-5 Hours 5-8 Hours More than 8 Hours

3,066 9% 19% 35% 22% 8% 7%

788 9% 17% 37% 25% 6% 6%

3,854 9% 19% 35% 23% 8% 7%

15,214 10% 20% 37% 22% 7% 5%

Table 33: Duration of PC usage from office
Time Spent Own Camera Don't Own Camera ASP All Internet Users

Sample Base Less than 30 Minutes 30 to 60 Minutes 1-2 Hours 2-5 Hours 5-8 Hours More than 8 Hours

2,795 5% 8% 18% 21% 25% 24%

1,041 5% 7% 14% 22% 27% 26%

3,836 5% 8% 17% 21% 26% 24%

18,200 5% 9% 17% 22% 26% 21%

Table 34: Time spent by internet users on watching TV
Time Spent Own Camera Don't Own Camera ASP All Internet Users

Sample Base Less than 30 Minutes 30 to 60 Minutes 1-2 Hours 2-5 Hours 5-8 Hours More than 8 Hours

3,661 15% 27% 42% 13% 2% 0.5%

1,283 16% 24% 43% 14% 2% 0.3%

4,944 16% 26% 42% 14% 2% 0.5%

21,962 16% 28% 43% 11% 1% 0.5%

Table 35: Time spent by internet users on reading newspaper
Time Spent Own Camera Don't Own Camera ASP All Internet Users

Sample Base Less than 30 Minutes 30 to 60 Minutes 1-2 Hours 2-5 Hours 5-8 Hours More than 8 Hours

3,709 48% 39% 12% 1% 0.1% 0.2%

1,354 47% 41% 11% 0.5% 0.1% 0.1%

5,063 48% 40% 11% 0.9% 0.1% 0.1%

22,501 46% 41% 12% 1% 0.2% 0.2%

Table 36: Time spent by internet users on listening to radio
Time Spent Own Camera Don't Own Camera ASP All Internet Users

Sample Base Less than 30 Minutes 30 to 60 Minutes 1-2 Hours 2-5 Hours 5-8 Hours More than 8 Hours

2,612 46% 25% 18% 6% 3% 2%

936 42% 25% 22% 7% 2% 2%

3,548 45% 25% 19% 6% 3% 2%

14,785 46% 26% 19% 6% 2% 2%

Table 37: Professional activities
Activity Own Camera Don't Own Camera ASP All Internet Users

Sample Base Emailing - work related Job Search Instant messaging Search work related info Check business/Financial news Business/prof. networking Look for Seminar/workshops Check business travel info. None of the Above

3,985 86% 76% 75% 58% 39% 36% 34% 28% 2%

1,517 85% 80% 72% 52% 31% 31% 28% 19% 2%

5,502 86% 77% 74% 56% 37% 35% 32% 26% 2%

14,253 83% 73% 62% 49% 30% 26% 24% 19% 3%

Table 38: Personal activities
Activity Own Camera Don't Own Camera ASP All Internet Users

Sample Base Share pictures Emailing - personal Chatting Check news Check Sports Dating/Friendship Matrimonial search Search for product information Social networking/communities Astrology Check hobby related info Check cinema content Check health & lifestyle info Check personal travel info. None of the above

3,985 100% 92% 79% 69% 66% 65% 55% 58% 56% 53% 49% 47% 43% 39% 0.0%

1,517 100% 92% 75% 64% 67% 65% 58% 48% 51% 52% 39% 42% 36% 25% 0.0%

5,502 100% 92% 78% 68% 66% 65% 56% 55% 55% 53% 46% 46% 41% 35% 0.0%

14,253 40% 89% 59% 61% 57% 51% 48% 45% 44% 46% 32% 28% 30% 26% 0.7%

Table 39: Downloading activities
Activity Own Camera Don't Own Camera ASP All Internet Users

Sample Base Music Online games Screensavers/wallpapers Mobile contents (ring tones/games) Educational / Learning material Movies Adult content None of the above

3,985 73% 65% 64% 61% 55% 50% 30% 5%

1,517 72% 65% 63% 60% 54% 42% 25% 4%

5,502 73% 65% 64% 60% 55% 48% 29% 4%

14,253 60% 54% 46% 50% 48% 29% 18% 13%

Table 40: E-commerce related activities
Activity Own Camera Don't Own Camera ASP All Internet Users

Sample Base E-greetings Check financial info Check real estate info Net banking Book train tickets Online bill payment Book air tickets Buy non-travel products Net telephony Online stock trading Book hotels None of these

3,944 73% 53% 44% 41% 36% 34% 34% 32% 24% 19% 14% 7%

1,493 67% 50% 42% 33% 33% 23% 17% 20% 19% 10% 11% 10%

5,437 71% 52% 43% 38% 35% 31% 29% 28% 22% 16% 13% 8%

14,043 58% 46% 37% 31% 29% 23% 23% 25% 13% 13% 8% 13%

Table 41: Online shopping
Online Shopping Own Camera Don't Own Camera ASP All Internet Users

Sample Base Searched only Both searched and bought Neither searched nor bought

3,985 28% 54% 19%

1,517 38% 41% 21%

5,502 31% 50% 19%

14,253 33% 43% 24%

Table 42: Response to online marketing stimulus
Response Own Camera Don't Own Camera ASP All Internet Users

Sample Base Clicked a banner ad Participated in an online contest Clicked a sponsored search ad Bid/Bought in an Online auction Bought in a special promotion / deal Clicked a product/service e-mailer None of the above

3,261 56% 53% 46% 29% 27% 21% 21%

1,180 45% 41% 35% 22% 20% 11% 32%

4,441 53% 49% 43% 27% 25% 18% 24%

10,888 47% 43% 37% 23% 21% 14% 27%

Table 43: Blogging activities
Activity Own Camera Don't Own Camera ASP All Internet Users

Sample Base Check / read blogs at least once a week Check / read blogs less than once a week Comment on blog post at least once a week Comment on blog post less than once a week Have a blog site of my own None of the above

3,985 30% 5% 16% 3% 11% 62%

1,517 27% 5% 11% 3% 9% 64%

5,502 29% 5% 14% 3% 10% 63%

14,253 23% 4% 9% 3% 7% 70%

Table 44: Member of an online community
Membership Own Camera Don't Own Camera ASP All Internet Users

Sample Base Not a member of any online community Member of an online community

3,985 47% 53%

1,517 55% 45%

5,502 49% 51%

14,253 59% 41%

Table 45: Membership by type of online community
Membership Own Camera Don't Own Camera ASP All Internet Users

Sample Base Not a member of any online community Alumni & Schools Romance & Relationships Computers & Internet Business / Professional community Music Schools & Education Games Individuals Arts & Entertainment Cultures & Community Company Religion & Beliefs Science & History Travel Family & Home Fashion & Beauty Health, Wellness & Fitness Automotive Countries & Regional Hobbies & Crafts Recreation & Sports Gay, Lesbian & Bi Cities & Neighborhoods Government & Politics Pets & Animals Food, Drink & Wine

3,985 47% 10% 7% 6% 4% 4% 3% 3% 2% 2% 2% 1% 0.9% 0.8% 0.9% 0.7% 0.7% 0.7% 0.8% 0.6% 0.6% 0.2% 0.3% 0.2% 0.3% 0.2% 0.2%

1,517 55% 7% 5% 7% 3% 3% 3% 2% 3% 2% 3% 1% 0.6% 0.8% 0.6% 0.9% 0.6% 0.6% 0.2% 0.4% 0.2% 1% 0.2% 0.2% 0.0% 0.1% 0.0%

5,502 49% 9% 7% 6% 4% 4% 3% 3% 2% 2% 2% 1% 0.8% 0.8% 0.8% 0.7% 0.7% 0.7% 0.6% 0.5% 0.5% 0.5% 0.3% 0.2% 0.2% 0.2% 0.1%

14,253 59% 7% 5% 5% 3% 3% 3% 2% 2% 2% 2% 1% 0.8% 0.8% 0.9% 0.5% 0.4% 0.7% 0.5% 0.4% 0.4% 0.3% 0.2% 0.2% 0.2% 0.2% 0.1%

Table 46: Usage of other language websites
Language Own Camera Don't Own Camera ASP All Internet Users

Sample Base Use other language websites Use only English websites

3,985 13% 87%

1,517 13% 87%

5,502 13% 87%

14,253 12% 88%

Table 47: Online activities desired in other languages
Activity Own Camera Don't Own Camera ASP All Internet Users

Sample Base Email Chatting Entertainment Search information Online news Online learning / education Astrology Online shopping Travel related information Matrimony Blog Not Interested

3,985 64% 57% 55% 38% 37% 35% 29% 25% 22% 18% 18% 20%

1,517 70% 58% 57% 41% 39% 39% 27% 22% 19% 20% 16% 14%

5,502 66% 57% 56% 39% 37% 36% 28% 24% 21% 19% 17% 18%

14,253 61% 46% 45% 33% 31% 31% 23% 18% 16% 13% 12% 21%

Table 48: Problems faced while surfing the internet
Problems Faced Own Camera Don't Own Camera ASP All Internet Users

Sample Base Slow website opening Virus / spyware Spam / junk mails Unsolicited ads/pop-ups Difficult to connect Lack of response to queries Cumbersome navigation Lack of local language content Never faced any problem Others

3,985 66% 57% 58% 55% 38% 35% 18% 12% 7% 2%

1,517 66% 54% 50% 42% 39% 32% 14% 11% 8% 2%

5,502 66% 56% 56% 51% 38% 34% 17% 12% 7% 2%

14,252 62% 49% 49% 45% 35% 27% 12% 9% 8% 2%

Table 49: Top of mind unaided recall - all websites
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Google Yahoo Rediff Orkut Gmail Hotmail Indiatimes Funmaza Moneycontrol Contest2win Ebay Wikipedia You tube Microsoft Espnstar Howstuffworks Santabanta Sharekhan Sify India games Cricinfo Manoramaonline MSN Naukri Raaga WWE Ebizel India BSNL Download Economictimes Freshersworld Hi5 ICICIbank Indiabulls Indiafm Monster NDTV Nokia Sony Timesjob Timesofindia Makemytrip Rcm business

3,910 31% 26% 9% 7% 3% 1% 0.9% 0.9% 0.2% 0.8% 0.6% 0.6% 0.5% 0.4% 0.4% 0.4% 0.3% 0.0% 0.3% 0.1% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.3% 0.2% 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% 0.2% 0.1%

1,483 33% 29% 10% 6% 3% 0.9% 0.8% 0.3% 2% 0.4% 0.3% 0.5% 0.7% 0.5% 0.0% 0.0% 0.2% 1% 0.2% 0.9% 0.3% 0.1% 0.2% 0.1% 0.0% 0.1% 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% 0.1% 0.3% 0.2% 0.0% 0.0% 0.0%

5,393 32% 27% 9% 7% 3% 1% 0.9% 0.8% 0.6% 0.6% 0.5% 0.5% 0.5% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

24,433 27% 30% 12% 5% 3% 2% 1% 0.2% 0.4% 0.6% 0.3% 0.3% 0.2% 0.4% 0.2% 0.2% 0.3% 0.1% 0.5% 0.2% 0.1% 0.1% 0.5% 0.5% 0.1% 0.3% 0.1% 0.3% 0.1% 0.1% 0.0% 0.2% 0.1% 0.2% 0.0% 0.1% 0.3% 0.2% 0.3% 0.1% 0.1% 0.1% 0.1% 0.0%

Website

Own Camera

Don't Own Camera

ASP

All Internet Users

Zapak 123Greetings Amazon BBC Bharatmatrimony CBSE HDFC Hpindia ICICIDirect Indiainfoline Indiamart Indianexpress Indianrailways Indya IRCTC NSEindia Reliance Samachar Shaadi VSNL Yatra Mail2 web Airtel Others

0.2% 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 12%

0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 9%

0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 11%

0.1% 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.1% 0.2% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 12%

Table 50: Most used website - all websites
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Google Yahoo Orkut Rediff Gmail Hotmail Indiatimes Moneycontrol Wikipedia Contest2win Ebay Santabanta Sify Download Icicibank Icicidirect Youtube Bseindia Monster MSN Naukri WWE Espnstar Nseindia Raaga Sharekhan Timesjob Others

3,952 31% 25% 11% 9% 4% 1% 0.6% 0.4% 0.5% 0.6% 0.5% 0.3% 0.4% 0.3% 0.5% 0.3% 0.2% 0.1% 0.1% 0.3% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 14%

1,495 30% 27% 10% 11% 6% 0.8% 0.3% 0.5% 0.6% 0.2% 0.3% 0.5% 0.3% 0.1% 0.0% 0.0% 0.7% 0.6% 0.4% 0.1% 0.3% 0.2% 0.0% 0.0% 0.1% 0.0% 0.0% 11%

5,447 30% 25% 11% 9% 5% 0.9% 0.5% 0.5% 0.5% 0.5% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 13%

14,075 29% 27% 8% 11% 4% 2% 0.9% 0.5% 0.6% 0.3% 0.4% 0.3% 0.5% 0.2% 0.3% 0.3% 0.2% 0.2% 0.2% 0.4% 0.5% 0.2% 0.1% 0.2% 0.2% 0.1% 0.1% 13%

Table 51: Preferred website for emailing
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Yahoo Gmail Rediff Hotmail Indiatimes Sancharnet/BSNL Sify VSNL AOL Lycos

3,985 53% 25% 15% 5% 0.8% 0.7% 0.6% 0.4% 0.1% 0.1%

1,517 55% 22% 18% 3% 0.6% 0.3% 0.7% 0.2% 0.1% 0.0%

5,502 53% 24% 16% 4% 0.7% 0.6% 0.6% 0.4% 0.1% 0.0%

25,060 53% 20% 18% 6% 0.9% 0.7% 1% 0.5% 0.1% 0.2%

Table 52: Multiple user shares of email websites
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Yahoo Gmail Rediff Hotmail Indiatimes Sify Sancharnet/BSNL VSNL AOL Lycos Others

3,985 92% 70% 59% 45% 22% 15% 9% 5% 4% 3% 6%

1,517 94% 67% 57% 37% 17% 13% 8% 5% 4% 2% 4%

5,502 93% 69% 59% 43% 20% 15% 9% 5% 4% 3% 6%

25,060 89% 59% 57% 36% 17% 13% 7% 4% 3% 2% 4%

Table 53: No. of email accounts
No. Of Email A/C Own Camera Don't Own Camera ASP All Internet Users

Sample Base One Two Three Four Five or more Average email ids

3,985 9% 23% 26% 22% 20% 3.4

1,517 10% 26% 30% 16% 18% 3.2

5,502 9% 24% 27% 20% 20% 3.3

25,060 15% 28% 27% 17% 14% 3.0

Table 54: Preferred website for job search
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Naukri Monster Timesjobs Google Yahoo Freshersworld Jobs Rediff Indiatimes Jobsahead Jobstreet Jobsearch Clickjobs Devnetjobs Jobsindia Others

3,044 36% 30% 13% 3% 3% 1% 2% 2% 1% 1% 0.5% 0.4% 0.4% 0.1% 0.1% 6%

1,204 36% 28% 14% 6% 1% 2% 1% 1% 0.8% 0.7% 2% 2% 0.2% 0.2% 0.2% 5%

4,248 36% 29% 13% 4% 3% 2% 2% 1% 1% 1% 0.9% 0.8% 0.3% 0.1% 0.1% 6%

10,387 37% 27% 14% 5% 3% 2% 1% 2% 1% 1% 0.7% 0.6% 0.5% 0.2% 0.1% 5%

Table 55: Preferred website for mobile content
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Yahoo Rediff Google Nokia Indiatimes Mobile9 Ringtones Funmaza Airtel Hutch Zedge Mobango Sify Sonyericsson Santabanta Games Masti4India Mobileringtones Cooltoad Download R World Getjar Samsungmobile Tagtag Freeringtones Mauj Zapak Hungama MSN Papuyaar Motozone Idea Apniisp Cellebrum Indiafm Raaga BSNL Dotsis Others

2,370 16% 11% 10% 8% 8% 4% 2% 3% 3% 3% 3% 2% 2% 1% 0.9% 0.9% 0.7% 0.8% 0.6% 0.8% 0.5% 0.6% 0.6% 0.6% 0.4% 0.4% 0.3% 0.4% 0.4% 0.1% 0.3% 0.2% 0.4% 0.2% 0.1% 0.2% 0.2% 0.2% 15%

867 11% 9% 8% 12% 7% 4% 6% 2% 3% 3% 0.6% 1% 1% 1% 1% 0.9% 1% 0.7% 0.9% 0.2% 0.7% 0.8% 0.1% 0.2% 0.5% 0.2% 0.9% 0.1% 0.1% 0.8% 0.4% 0.6% 0.1% 0.0% 0.4% 0.1% 0.1% 0.0% 19%

3,237 14% 10% 9% 9% 8% 4% 3% 3% 3% 3% 3% 2% 2% 1% 0.9% 0.9% 0.8% 0.8% 0.7% 0.6% 0.6% 0.6% 0.5% 0.5% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.1% 16%

6,912 14% 12% 10% 9% 7% 4% 3% 3% 3% 3% 2% 2% 2% 1% 0.8% 0.8% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.4% 0.6% 0.6% 0.5% 0.4% 0.2% 0.3% 0.4% 0.6% 0.3% 0.2% 0.3% 0.2% 0.2% 0.2% 0.2% 14%

Table 56: Preferred website for sports
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Espnstarsports Cricinfo Yahoo Google Rediff Sports Indiatimes Tensports NDTV WWE Cricketnext Sify MSN BBC Sports Timesofindia Khel Iccworldcup CNN Cricbuzz DD Sports Zeesports Others

2,480 32% 13% 13% 7% 6% 5% 2% 2% 2% 2% 2% 2% 2% 0.7% 0.8% 0.6% 0.5% 0.3% 0.2% 0.1% 0.3% 8%

943 33% 13% 12% 6% 6% 5% 2% 3% 3% 3% 2% 3% 2% 0.2% 0.3% 0.3% 0.5% 0.3% 0.3% 0.5% 0.0% 7%

3,423 32% 13% 13% 7% 6% 5% 2% 2% 2% 2% 2% 2% 2% 0.6% 0.6% 0.5% 0.5% 0.3% 0.2% 0.2% 0.2% 7%

7,666 29% 14% 12% 8% 8% 4% 3% 2% 2% 2% 2% 2% 1% 0.8% 0.7% 0.5% 0.5% 0.4% 0.3% 0.4% 0.2% 8%

Table 57: Preferred website for travel products
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Makemytrip Yatra IRCTC Google Yahoo Rediff Indiatimes Travelguru Travel Cleartrip Airdeccan Airindia Sify Travel India Rajtravels Tours Jetairways Goair Spicejet Flykingfisher Indianairlines Indiatravels MSN Travelocity Incredibleindia Hotels Thomascook Airsahara KSRTC Sitatours Others

2,332 21% 17% 14% 10% 9% 4% 3% 3% 2% 2% 2% 0.7% 0.9% 1% 0.8% 0.2% 0.7% 0.5% 0.5% 0.3% 0.4% 0.3% 0.3% 0.2% 0.3% 0.2% 0.1% 0.0% 0.0% 0.0% 8%

750 11% 17% 17% 12% 8% 6% 0.6% 2% 2% 1% 1% 3% 1% 0.6% 0.8% 2% 0.0% 0.3% 0.2% 0.1% 0.0% 0.6% 0.4% 0.6% 0.4% 0.3% 0.0% 0.0% 0.0% 0.0% 13%

3,082 18% 17% 15% 10% 9% 4% 3% 2% 2% 2% 2% 1% 0.9% 0.9% 0.8% 0.6% 0.5% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.1% 0.0% 0.0% 0.0% 9%

7,089 17% 16% 15% 11% 8% 5% 3% 2% 3% 2% 2% 0.9% 0.7% 0.8% 0.7% 0.6% 0.7% 0.4% 0.4% 0.2% 0.4% 0.3% 0.6% 0.2% 0.3% 0.3% 0.1% 0.0% 0.1% 0.0% 9%

Table 58: Preferred website for matrimony
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Bharatmatrimony Shaadi Jeevansaathi Yahoo Google Matrimony Simplymarry Tamilmatrimony Rediff Matrimonial Keralamatrimony Telugumatrimony Indiamatrimony Indiatimes Sify Indianmatrimony Punjabmatrimony Matchmaker Marathimatrimony Agarwal2Agarwal MSN Oriyamatrimony Bengalimatrimony Urdumatrimony Hindimatrimony Gujuratimatrimony Sindhimatrimony Others

2,165 29% 28% 6% 6% 5% 4% 5% 3% 2% 3% 0.7% 0.5% 0.8% 0.7% 0.4% 0.3% 0.5% 0.2% 0.3% 0.1% 0.2% 0.2% 0.2% 0.0% 0.0% 0.1% 0.0% 4%

824 29% 26% 5% 4% 5% 7% 1% 4% 3% 1% 2% 3% 1% 0.3% 0.8% 0.6% 0.4% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 5%

2,989 29% 28% 6% 5% 5% 5% 4% 3% 2% 2% 1% 1% 1% 0.6% 0.5% 0.4% 0.4% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 4%

6,675 29% 28% 6% 5% 6% 5% 3% 3% 3% 2% 0.9% 1% 0.9% 0.8% 0.4% 0.6% 0.3% 0.2% 0.1% 0.0% 0.5% 0.2% 0.2% 0.1% 0.1% 0.1% 0.0% 4%

Table 59: Preferred website for financial news/info
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Yahoo Moneycontrol/CNBC Google ICICI Direct/ICICI Bank Rediff Sharekhan Stockmarket Economictimes NDTV/NDTVprofit Indiatimes NSE Sify Financialnews CNN Indiabulls Financialexpress MSN Timesofindia BBC Business Zeebusiness Manoramaonline Efinancialnews Kotaksecurities HDFC Indiainfoline Ibnlive 5Paisa Equitymaster Reliancemoney Karvey Capitalmarket Valueresearch Others

2,020 15% 13% 11% 6% 6% 5% 4% 3% 3% 3% 2% 2% 0.5% 1% 1% 1% 1% 1% 1% 1% 0.6% 0.9% 0.8% 0.6% 0.4% 0.6% 0.3% 0.3% 0.3% 0.3% 0.4% 0.2% 0.3% 13%

697 10% 11% 13% 6% 7% 8% 3% 2% 3% 2% 3% 1% 5% 3% 0.9% 0.4% 2% 0.7% 0.8% 1% 0.9% 0.1% 0.4% 0.6% 0.6% 0.2% 0.5% 0.1% 0.0% 0.3% 0.0% 0.2% 0.0% 15%

2,717 14% 12% 12% 6% 6% 6% 3% 3% 3% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 0.7% 0.7% 0.7% 0.6% 0.5% 0.5% 0.4% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 14%

6,207 12% 13% 13% 7% 6% 4% 2% 3% 4% 4% 2% 2% 1% 1% 1% 0.9% 1% 1% 0.8% 1% 0.6% 0.4% 0.5% 0.6% 0.8% 0.5% 0.5% 0.1% 0.4% 0.3% 0.2% 0.2% 0.4% 14%

Table 60: Preferred website for cinema
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Yahoo Google PVR Cinemas Indiafm Bollywood Movies Santabanta Rediff Cinema Idlebrain Indiaglitz Sify Indiatimes Imdb Funcinemas Tamilcinemas Indiancinema Youtube Adlabs Thecinema Indya Raaga Satyamcinema Cinemax Inox MSN Teluguone Zeecinemas Filmfare Hollywood Malayalamcinema Yashrajfilms Andhravilas Galatta NDTV Timesofindia Starmovies Prasad2 Funmala Cinesouth Chitraloka Smashits Sonypictures Musicindiaonline Glamsham Others

2,412 13% 7% 6% 6% 5% 5% 4% 4% 3% 3% 2% 3% 3% 2% 2% 1% 0.9% 2% 1% 1% 1% 0.8% 0.8% 0.9% 0.8% 0.8% 0.4% 0.7% 0.3% 0.5% 0.6% 0.6% 0.4% 0.3% 0.4% 0.3% 0.4% 0.4% 0.1% 0.0% 0.3% 0.2% 0.3% 0.3% 0.3% 16%

882 10% 11% 2% 4% 4% 4% 3% 3% 6% 5% 5% 2% 2% 0.6% 2% 4% 2% 0.9% 0.3% 0.7% 0.5% 1% 1% 0.5% 0.5% 0.1% 1% 0.4% 0.8% 0.8% 0.3% 0.1% 0.2% 0.5% 0.0% 0.3% 0.1% 0.0% 0.8% 1% 0.3% 0.1% 0.0% 0.0% 0.0% 18%

3,294 12% 8% 5% 5% 5% 4% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 1% 1% 1% 1% 0.9% 0.9% 0.9% 0.8% 0.7% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 17%

6,883 11% 9% 5% 5% 5% 3% 3% 5% 4% 2% 2% 2% 3% 2% 2% 3% 1% 1% 0.9% 1% 0.8% 1% 0.9% 0.7% 1% 0.9% 0.7% 1% 0.6% 0.5% 0.4% 0.3% 0.7% 0.8% 0.4% 0.4% 0.4% 0.3% 0.3% 0.5% 0.4% 0.4% 0.2% 0.5% 0.2% 16%

Table 61: Preferred website for online share/stock trading
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base ICICI Direct Sherkhan Indiabulls 5Paisa Kotaksecurities BSE Geojit Religare NSE Reliancemoney hdfcsec Karvy Angeltrade Others

608 34% 25% 6% 4% 3% 2% 3% 2% 2% 2% 1% 0.6% 0.1% 14%

104 40% 23% 16% 1% 0.8% 6% 0.5% 1% 0.3% 0.9% 4% 0.5% 1% 6%

712 35% 25% 7% 4% 3% 3% 3% 2% 2% 2% 2% 0.6% 0.3% 13%

1,558 36% 22% 7% 3% 4% 3% 2% 4% 3% 1% 2% 0.5% 0.5% 13%

Table 62: Preferred website for games
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Zapak Yahoo Google Games Miniclip Contest2Win Indiagames Rediff Easports Onlinegames MSN Download Indiatimes Cricinfo Games2win Bigfishgames Freeonlinegames Sify Hungama Gamehouse Cartoonnetwork Realarcade Sports Freegames Funmaza Stickcricket Santabanta Playgames Gamesonline Gamespot Gamezone Gamesworld Funtoosh Toondisneyindia Arcade Others

2,477 17% 17% 6% 6% 5% 4% 3% 2% 2% 2% 1% 1% 2% 0.9% 0.6% 1% 0.8% 0.8% 0.8% 0.8% 0.6% 0.6% 0.5% 0.5% 0.4% 0.3% 0.3% 0.4% 0.3% 0.3% 0.4% 0.2% 0.2% 0.1% 0.1% 20%

925 20% 17% 12% 9% 3% 2% 3% 2% 0.6% 2% 3% 2% 0.8% 1% 2% 0.3% 0.6% 0.6% 0.4% 0.1% 0.1% 0.4% 0.5% 0.4% 0.6% 0.8% 0.7% 0.3% 0.7% 0.4% 0.1% 0.3% 0.0% 0.1% 0.1% 15%

3,402 18% 17% 8% 7% 5% 4% 3% 2% 2% 2% 2% 1% 1% 0.9% 0.9% 0.9% 0.8% 0.7% 0.7% 0.6% 0.5% 0.5% 0.5% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.3% 0.3% 0.2% 0.1% 0.1% 0.1% 19%

7,383 17% 18% 9% 7% 4% 3% 3% 3% 1% 2% 2% 1% 2% 1% 1% 0.8% 0.7% 0.7% 0.6% 0.4% 0.6% 0.5% 0.4% 0.6% 0.5% 0.4% 0.4% 0.3% 0.4% 0.4% 0.2% 0.3% 0.4% 0.2% 0.2% 17%

Table 63: Preferred website for online shopping
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Ebay Rediff Google Yahoo Indiatimes Futurebazaar Shopping Sify Indiaplaza Onlineshopping Amazon MSN Timesofindia Others

2,481 40% 22% 7% 7% 7% 5% 3% 2% 1% 0.8% 0.4% 0.4% 0.3% 5%

800 33% 23% 8% 7% 4% 4% 3% 1% 1% 1% 2% 0.8% 0.2% 12%

3,281 38% 23% 7% 7% 6% 5% 3% 2% 1% 0.9% 0.8% 0.5% 0.3% 7%

7,261 34% 25% 8% 7% 7% 6% 2% 2% 1% 1% 0.9% 0.7% 0.3% 6%

Table 64: Preferred website for online news
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Yahoo NDTV Google Rediff Indiatimes Aajtak BBC Timesofindia MSN CNN Manoramaonline Ibnlive Thehindu Eenadu Sify Zeenews Jagran TV9 CNBC Starnews Dinamalar Hindustantimes Times DD News Economictimes Moneycontrol Midday Esakal Hinduonnet Webduniya Others

2,697 14% 11% 8% 9% 8% 5% 4% 4% 4% 4% 3% 3% 2% 1% 2% 1% 1% 0.5% 1% 0.8% 0.2% 0.9% 0.4% 0.7% 0.4% 0.2% 0.3% 0.2% 0.2% 0.1% 8%

974 14% 12% 11% 6% 5% 4% 5% 4% 3% 4% 4% 3% 4% 2% 1% 1% 0.8% 3% 0.3% 0.9% 2% 0.2% 1% 0.2% 0.3% 0.5% 0.4% 0.4% 0.0% 0.1% 8%

3,671 14% 11% 9% 8% 7% 5% 4% 4% 4% 4% 3% 3% 3% 2% 2% 1% 1% 1% 1% 0.8% 0.7% 0.7% 0.6% 0.5% 0.4% 0.3% 0.3% 0.3% 0.2% 0.1% 8%

8,509 14% 12% 9% 10% 7% 5% 5% 3% 3% 3% 3% 3% 2% 2% 2% 2% 1% 0.9% 1% 0.7% 0.9% 0.7% 0.6% 0.6% 0.4% 0.5% 0.2% 0.3% 0.3% 0.1% 9%

Table 65: Preferred website for friendship/dating
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Orkut Yahoo Google Rediff Fropper Hi5 Date Friends Adultfriendfinder Friendfinder Friendship Indiatimes Tagged MSN Sify Friendster Desimartini Batchmates Match Others

2,511 43% 22% 5% 5% 3% 2% 2% 2% 2% 2% 1% 1% 1% 0.6% 0.4% 0.5% 0.3% 0.3% 0.1% 8%

941 37% 28% 8% 7% 2% 1% 3% 0.6% 0.6% 0.8% 1% 0.5% 0.6% 0.5% 0.7% 0.4% 0.1% 0.1% 0.1% 8%

3,452 41% 24% 6% 5% 3% 2% 2% 2% 1% 1% 1% 1% 1% 0.6% 0.5% 0.5% 0.3% 0.3% 0.1% 8%

7,084 36% 23% 8% 7% 3% 2% 2% 1% 2% 2% 0.9% 2% 1% 1% 0.5% 0.3% 0.5% 0.4% 0.2% 9%

Table 66: Preferred website for music
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Raaga Yahoo Cooltoad Google Musicindiaonline Music Mp3 Papuyaar Tamilsongs Rediff Youtube Songs Livewire Mtv Emusic Apniisp Dishant Smashits Andhravilas Indiafm Sify Musiconline Funmaza Indiatimes Okesite Downloads Bollyexpress Bollyfm Bollywoodmusic Mag4U Realplayer Pz10 123music Indianmusic MSN Tamilmp3world Musicworld Musicmazaa Itunes Timesmusic Telgusongs Radiomirchi Sonymusic Desiweb Desimusic Others

2,781 22% 10% 7% 6% 4% 3% 3% 3% 1% 2% 2% 2% 1% 2% 2% 1% 0.9% 1% 1% 0.9% 1% 1% 0.8% 0.9% 0.8% 0.8% 0.7% 0.8% 0.5% 0.5% 0.5% 0.6% 0.6% 0.4% 0.5% 0.3% 0.3% 0.4% 0.3% 0.4% 0.2% 0.3% 0.3% 0.2% 0.3% 13%

1,031 28% 8% 5% 7% 3% 4% 2% 2% 5% 2% 2% 2% 2% 2% 0.2% 1% 1% 1% 0.8% 0.7% 0.7% 0.2% 0.7% 0.3% 0.6% 0.2% 0.6% 0.0% 0.9% 1% 0.7% 0.8% 0.3% 0.6% 0.3% 0.7% 0.6% 0.2% 0.6% 0.0% 0.4% 0.2% 0.1% 0.2% 0.0% 11%

3,812 24% 9% 6% 6% 4% 4% 3% 3% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 0.9% 0.9% 0.8% 0.8% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.5% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 13%

8,142 22% 10% 5% 7% 4% 4% 3% 2% 2% 3% 2% 1% 1% 1% 0.9% 1% 1% 2% 0.9% 0.9% 0.9% 0.7% 0.7% 1% 0.7% 0.5% 0.8% 0.7% 0.9% 0.4% 0.5% 1% 0.8% 0.5% 0.5% 0.3% 0.3% 0.3% 0.4% 0.4% 0.3% 0.3% 0.2% 0.1% 0.3% 13%

Table 67: Preferred info search engine - local language
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Google Webduniya Manoramaonline Khoj Kerala Guruji Eenadu Chennaionline Webulagam Jagran MSN Others

1,319 75% 2% 2% 2% 2% 1% 0.8% 0.8% 0.6% 0.3% 0.2% 14%

515 78% 0.5% 1% 1% 0.1% 0.9% 1% 1% 0.9% 0.3% 0.0% 14%

1,834 76% 2% 2% 1% 1% 1% 0.9% 0.9% 0.7% 0.3% 0.2% 14%

3,853 74% 1% 2% 1% 1% 2% 1% 0.6% 0.8% 0.5% 0.8% 15%

Table 68: Preferred website for real estate
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Google Yahoo Magicbricks Realestates 99acres Indiaproperty Rediff Property Indiatimes Sify Sulekha Manoramaonline MSN Chennaionline Indiabulls Realtor NDTV Keralarealestate Others

1,712 16% 15% 15% 9% 11% 7% 6% 3% 2% 1% 0.8% 1% 0.4% 0.7% 0.1% 0.4% 0.2% 0.4% 11%

602 17% 13% 10% 20% 7% 5% 4% 2% 2% 0.8% 1% 0.4% 0.6% 0.0% 1% 0.1% 0.5% 0.0% 17%

2,314 16% 14% 14% 12% 10% 6% 6% 3% 2% 1% 0.9% 0.9% 0.5% 0.5% 0.4% 0.3% 0.3% 0.3% 13%

5,129 17% 14% 14% 10% 10% 5% 7% 3% 2% 1% 1% 0.5% 0.5% 0.4% 0.4% 0.4% 0.3% 0.3% 12%

Table 69: Preferred info search engine - English
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Google Yahoo English Rediff Wikipedia Dictionary MSN Altavista Sify Indiatimes BBC Timesofindia

2,580 76% 11% 2% 2% 2% 2% 0.7% 0.5% 0.3% 0.4% 0.4% 0.2%

878 76% 9% 5% 2% 0.5% 1% 0.8% 0.5% 0.3% 0.1% 0.0% 0.0%

3,458 76% 10% 3% 2% 2% 2% 0.7% 0.5% 0.3% 0.3% 0.3% 0.1%

7,874 75% 10% 3% 2% 1% 1% 1% 0.3% 0.4% 0.5% 0.5% 0.3%

Table 70: Preferred website for instant messaging
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Yahoo Google Talk Rediffbol MSN Orkut Meebo Skype Indiatimes AIM Others

2,954 65% 13% 8% 6% 3% 1% 0.6% 0.3% 0.2% 3%

1,054 64% 14% 10% 4% 4% 0.5% 0.1% 0.1% 0.2% 3%

4,008 65% 13% 9% 5% 3% 1% 0.5% 0.2% 0.2% 3%

8,632 63% 14% 10% 5% 3% 1% 0.6% 0.4% 0.3% 3%

Table 71: Preferred website for social networking/communities
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Orkut Yahoo Friends MSN Myspace Hi5 Communities Linkedin Fropper Bharatstudent Ryze Tagged Others

1,975 66% 16% 2% 1% 0.3% 0.9% 0.7% 0.6% 0.3% 0.3% 0.4% 0.3% 11%

672 61% 13% 0.6% 0.2% 2% 0.1% 0.3% 0.0% 0.6% 0.7% 0.2% 0.0% 21%

2,647 65% 15% 2% 1% 0.7% 0.7% 0.6% 0.4% 0.4% 0.4% 0.3% 0.2% 14%

5,227 64% 16% 1% 1% 0.6% 0.9% 1% 0.3% 0.4% 0.4% 0.3% 0.4% 14%

Table 72: Preferred website for astrology
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Yahoo Astrology Google Rediff Indiatimes astrospeak Sarafreder Horoscope MSN Sify Astrolife Ivillage Indianastrology Astrogyan Astroyogi Santabanta Manoramaonline Bejandaruwalla Astrocenter Webulagam Webduniya Timesofindia Paramdhaam Indya Astrologyzone Astroindia Cyberastro Kundli Ganeshaspeaks Jagran Astroworld Tarot Others

2,060 25% 17% 10% 8% 7% 4% 2% 3% 2% 2% 1% 0.7% 1% 0.9% 0.5% 0.9% 0.4% 0.7% 0.2% 0.7% 0.6% 0.6% 0.6% 0.3% 0.7% 0.4% 0.2% 0.3% 0.2% 0.2% 0.2% 8%

766 15% 25% 11% 8% 6% 1% 5% 3% 2% 1% 0.3% 2% 0.7% 0.6% 2% 0.1% 1% 0.6% 2% 0.3% 0.7% 0.1% 0.0% 1% 0.0% 0.3% 0.4% 0.3% 0.1% 0.1% 0.0% 11%

2,826 22% 19% 11% 8% 7% 3% 3% 3% 2% 2% 1% 1% 0.9% 0.8% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.5% 0.4% 0.3% 0.3% 0.2% 0.2% 0.1% 9%

6,357 22% 19% 11% 9% 8% 3% 2% 3% 3% 2% 0.8% 0.8% 0.8% 0.8% 0.7% 0.4% 0.6% 0.6% 0.4% 0.6% 0.6% 0.5% 0.5% 0.4% 0.5% 0.3% 0.2% 0.3% 0.2% 0.3% 0.3% 9%

Table 73: Preferred website for online learning/education
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Google Yahoo Wikipedia Rediff Education CBSE W3schools Onlinelearning Ebizel IGNOU ICFAI Annauniversity Indiatimes Onlineeducation Microsoft MSN Learning ICAI Goiit Dewsoftoverseas Symbiosis Howstuffworks Gurukul Freshersworld Answers Worldwidelearn Pubmed English Britishcouncil BBC Mit.edu NCERT Others

2,144 33% 12% 7% 4% 3% 2% 2% 0.8% 1% 1% 1% 0.5% 1% 0.1% 0.7% 0.6% 0.6% 0.7% 0.5% 0.5% 0.5% 0.2% 0.2% 0.5% 0.2% 0.2% 0.4% 0.3% 0.4% 0.4% 0.2% 0.2% 24%

804 33% 9% 4% 2% 3% 0.2% 2% 4% 2% 0.9% 1% 3% 0.3% 3% 0.5% 0.4% 0.2% 0.1% 0.3% 0.6% 0.3% 1% 1% 0.1% 1% 0.5% 0.0% 0.2% 0.0% 0.1% 0.1% 0.1% 27%

2,948 33% 11% 7% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 0.9% 0.7% 0.5% 0.5% 0.5% 0.5% 0.5% 0.4% 0.4% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.1% 25%

6,571 34% 10% 6% 4% 3% 1% 2% 1% 1% 1% 1% 0.8% 1% 0.8% 0.9% 1% 0.5% 0.5% 0.5% 0.5% 0.4% 0.6% 0.4% 0.5% 0.4% 0.3% 0.5% 0.2% 0.4% 0.5% 0.2% 0.3% 24%

Table 74: Preferred blog sites
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Google Yahoo Blogspot Blogger Ibibo Rediff Tagged Debonairblog Hi5 Mylot Mouthshut Myspace MSN Indiatimes Youtube Fropper Sulekha Monster TimesofIndia Others

696 20% 17% 14% 11% 10% 9% 5% 4% 2% 2% 0.8% 0.9% 1% 0.8% 0.7% 0.8% 0.6% 0.0% 0.1% 2%

241 23% 17% 14% 10% 10% 10% 0.1% 2% 5% 0.9% 3% 1% 0.0% 0.9% 1% 0.0% 0.2% 1% 0.1% 0.6%

937 21% 17% 14% 10% 10% 9% 4% 3% 3% 2% 1% 1% 1% 0.9% 0.8% 0.6% 0.5% 0.4% 0.1% 2%

1,853 21% 18% 11% 11% 10% 10% 2% 2% 2% 1% 1% 0.7% 1% 2% 2% 0.3% 0.7% 0.2% 0.4% 2%

Table 75: Other language preferred for local language content
Language Own Camera Don't Own Camera ASP All Internet Users

Sample Base Hindi Malayalam Tamil Telugu Marathi Bengali Kannada Gujarati Konkani Oriya Punjabi Urdu Assamese Manipuri Tulu Haryanvi Kashmiri Maithili Sanskrit Awadhi Bhojpuri Bodo Bundeli Kanauji Marwari Santhali Others

414 16% 16% 16% 13% 11% 8% 7% 5% 3% 2% 1% 0.4% 0.3% 0.2% 0.0% 0.1% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2%

175 18% 17% 18% 15% 19% 2% 5% 1% 0.0% 0.3% 0.0% 2% 0.0% 0.2% 0.8% 0.0% 0.3% 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.8%

589 17% 17% 16% 14% 13% 6% 6% 4% 2% 1% 0.7% 0.7% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1%

1,388 19% 15% 19% 13% 12% 6% 6% 3% 0.8% 1% 0.5% 0.7% 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.1% 0.0% 0.0% 2%

Table 76: Preferred website for checking local language content
Website Own Camera Don't Own Camera ASP All Internet Users

Sample Base Malayalamanorama Eeandu Yahoo Google Webduniya Marathiworld Jagran Esakal Thinamalar Webulagam Matrubhumi Banglalive Tamilcinema Anandabazaar Rediff Dinakaran Vaartha Dainikjagran Thatskannada Kumudam Kannadaaudio Bhaskar Gujratsamachar Amarujala Keralakaumudi Maharashtratimes bbchindi Deepika Epatra Sakal Dailythanthi Others

414 10% 10% 10% 6% 6% 3% 4% 4% 4% 4% 3% 2% 2% 2% 0.9% 2% 0.1% 0.8% 2% 0.1% 1% 0.6% 0.7% 0.8% 0.0% 0.7% 0.2% 0.3% 0.1% 0.2% 0.2% 21%

175 12% 11% 6% 15% 4% 10% 3% 2% 1% 0.7% 0.0% 2% 3% 0.0% 2% 0.2% 5% 2% 0.0% 4% 0.9% 1% 0.2% 0.0% 3% 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% 13%

589 11% 10% 9% 8% 6% 5% 4% 4% 3% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 0.8% 0.6% 0.6% 0.6% 0.5% 0.2% 0.2% 0.2% 0.2% 0.1% 19%

1,388 7% 7% 8% 12% 4% 4% 3% 3% 5% 4% 1% 2% 4% 2% 3% 0.6% 0.7% 2% 0.6% 1% 2% 0.5% 1% 0.9% 3% 0.3% 0.7% 0.7% 0.5% 0.7% 0.6% 19%

Table 77: Most preferred TV channel
TV Channel Own Camera Don't Own Camera ASP All Internet Users

Sample Base Star Plus Discovery HBO Star Movies NDTV M TV Sun TV Ten Sports Aajtak Sony Star One ESPN Zee TV CNBC CNN IBN Star World Zoom National Geographic Sab TV Asianet DD 1 Cartoon Network AXN Star Sports Surya TV Pogo Sun Music TV 9 Animal Planet BBC Travel & Living E TV Gemini Star News Disney Channel History Channel Vijaya TV NDTV Profit Any Music Channel F TV Maa TV Vh1 Any Sports Channel Etv Kannada

3,580 14% 8% 5% 5% 4% 4% 4% 3% 4% 3% 3% 2% 3% 2% 2% 3% 2% 1% 2% 1% 1% 1% 0.9% 0.8% 0.3% 0.9% 0.8% 0.9% 0.7% 0.8% 1% 0.7% 0.3% 0.8% 0.7% 0.5% 0.5% 0.6% 0.3% 0.6% 0.2% 0.5% 0.4% 0.4%

1,348 12% 9% 5% 3% 5% 3% 4% 5% 2% 3% 2% 4% 1% 2% 1% 0.1% 1% 1% 0.7% 1% 2% 0.9% 1% 2% 3% 0.9% 1% 0.9% 1% 1% 0.2% 1% 2% 0.3% 0.4% 0.8% 0.9% 0.5% 1% 0.4% 1% 0.4% 0.5% 0.5%

4,928 13% 8% 5% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 0.9% 0.9% 0.9% 0.8% 0.8% 0.8% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.5% 0.5% 0.5% 0.5% 0.4% 0.4%

12,631 13% 7% 4% 3% 5% 3% 5% 3% 5% 4% 3% 3% 3% 2% 2% 2% 0.9% 2% 1% 1% 2% 1% 1% 0.8% 0.6% 0.9% 0.8% 2% 0.7% 0.8% 0.9% 1% 0.9% 1% 0.6% 0.5% 0.7% 0.5% 0.4% 0.5% 0.3% 0.4% 0.4% 0.4%

TV Channel

Own Camera

Don't Own Camera

ASP

All Internet Users

India TV V Channel Zee Music NDTV24*7 Times Now Animax Headlines Today Set Max Star Gold Zee Cinema Zee News India Vision Ibnlive Any Movie Channel Any News Channel God Kairali TV Sahara One SS Music Star Anand Udaya TV Zee Marathi Aawaz Alfa Marathi B4U Dd News ETC Etv Marathi Jaya TV Teja TV Zee Business Zee Café Star Utsav MH1 Hungama TV Jetix Zee Bangla Local Kiran TV Aditya Astha Etv Bangla K TV Raj TV Sahara TV Sanskar Zee English

0.4% 0.5% 0.5% 0.4% 0.5% 0.3% 0.3% 0.3% 0.2% 0.4% 0.2% 0.3% 0.2% 0.1% 0.3% 0.2% 0.3% 0.2% 0.2% 0.3% 0.2% 0.2% 0.1% 0.1% 0.1% 0.0% 0.2% 0.1% 0.0% 0.0% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.3% 0.3% 0.2% 0.2% 0.1% 0.1% 0.4% 0.4% 0.5% 0.3% 0.5% 0.1% 0.6% 0.4% 0.1% 0.0% 0.1% 0.2% 0.3% 0.0% 0.3% 0.2% 0.0% 0.2% 0.1% 0.3% 0.1% 0.1% 0.2% 0.3% 0.1% 0.1% 0.3% 0.1% 0.1% 0.0% 0.0% 0.1% 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.4% 0.4% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.4% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.5% 0.2% 0.5% 0.4% 0.1% 0.2% 0.1% 0.4% 0.1% 0.3% 0.4% 0.4% 0.1% 0.3% 0.3% 0.2% 0.1% 0.1% 0.3% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.2% 0.1% 0.2% 0.0% 0.1% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

TV Channel

Own Camera

Don't Own Camera

ASP

All Internet Users

Zee Studio All Telugu Nick Sahara Samay Smile TV Akasha Bangla Peace TV Hall Mark Zee Primier Set Pix Win Cable Others

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 1%

0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 1%

Table 78: Most preferred newspaper
Newspaper Own Camera Don't Own Camera ASP All Internet Users

Sample Base The Times of India The Hindu The Hindustan Times Deccan Chronicle Indian Express Eenadu Malyalam Manorama The Telegraph Dainik Bhaskar The Economic Times The Tribune Mid Day Mumbai Mirror DNA Vijay Karnataka Dainik Jagran Gujrat Samachar Deccan Herald Dinamalar Mathrubhumi Anand Bazar Patrika Daily Thanthi Nav Hindi Times Lokmat Sakal Amar Ujala Dinakaran Divya Bhaskar Rajasthan Patrika Business Line Loksatta Business Standard Maharashtra Times Nav Bharat Times Prajavani Sandesh Pratidin (Local) Nai Dunia Asian Age Dharitri Dinamani Gulf News Hitvada Pudhari Punjab Kesari

3,596 40% 17% 6% 4% 3% 2% 2% 3% 2% 2% 2% 1% 1% 1% 1% 1% 0.9% 1% 0.4% 0.9% 0.9% 0.7% 0.8% 0.3% 0.5% 0.4% 0.4% 0.5% 0.2% 0.4% 0.2% 0.2% 0.2% 0.2% 0.0% 0.1% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

1,367 28% 24% 5% 4% 3% 3% 4% 2% 2% 1% 2% 2% 2% 1% 2% 1% 2% 0.8% 2% 0.6% 0.3% 0.6% 0.2% 0.8% 0.6% 0.3% 0.4% 0.2% 0.8% 0.2% 0.5% 0.2% 0.3% 0.3% 0.6% 0.6% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.2%

4,963 36% 19% 6% 4% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 0.8% 0.8% 0.7% 0.7% 0.6% 0.5% 0.5% 0.4% 0.4% 0.4% 0.4% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

12,762 35% 18% 6% 4% 3% 3% 2% 3% 2% 2% 2% 1% 0.9% 1% 1% 2% 1% 1% 1% 0.6% 0.8% 0.6% 0.4% 0.6% 0.6% 0.5% 0.4% 0.5% 0.5% 0.3% 0.4% 0.1% 0.2% 0.3% 0.3% 0.4% 0.1% 0.2% 0.0% 0.1% 0.1% 0.1% 0.2% 0.0% 0.3%

Newspaper

Own Camera

Don't Own Camera

ASP

All Internet Users

The Statesman Vartha Kannada praba Udayavani Bangalore Times Janshakti Vijaya Times Kerala Kaumudi Mint Andhra Jyoti Employment News Financial Express Free Press Journal Jansatta Madhyamum Mumbai Samachar Prabhat Khabar Rashtriya Sahara Saamna Samaj Sambad Sanmarg Siasat The Pioneer Vartaman Tarun Bharat (Marathi) india Today Aaj Kal Inquilab Greater Kashmir Sambad Others

0.2% 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%

0.1% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%

0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%

0.2% 0.1% 0.1% 0.1% 0.1% 0.0% 0.3% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.8%

Table 79: Most preferred magazine
Magazine Own Camera Don't Own Camera ASP All Internet Users

Sample Base India Today Reader's Digest The Week Sports Star Digit Femina Outlook Film Fare Star Dust Business World Autocar India Chip Business Today Women's Era Vanita Ananda Vikatan India Times Swathi Wisdom Competition Success Review Electronics For You Overdrive Computers Today Cosmopolitan Grihshobha National Geographic Time Business & Economy Fortune India Kumudham PC Quest Today Chitralekha Meri Saheli Brunch Business India Health Safari Science Reporter Anandamela Business Week Cineblitz Cricket Samrat Debonair Gladrags

3,102 22% 7% 5% 4% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 1% 0.9% 2% 0.5% 1% 1% 0.7% 1% 0.9% 0.9% 0.7% 0.7% 0.8% 0.7% 0.6% 0.2% 0.7% 0.4% 0.4% 0.5% 0.5% 0.5% 0.4% 0.4% 0.3% 0.4% 0.4% 0.2% 0.3% 0.2% 0.3%

1,095 19% 4% 5% 8% 5% 3% 2% 3% 2% 3% 3% 2% 2% 1% 3% 2% 0.7% 3% 0.5% 0.8% 2% 0.7% 0.2% 0.4% 0.9% 0.6% 0.4% 0.5% 0.6% 2% 0.3% 1% 0.8% 0.5% 0.0% 0.2% 0.3% 0.5% 0.6% 0.2% 0.1% 0.5% 0.3% 0.3% 0.2%

4,197 21% 7% 5% 5% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 0.8% 0.8% 0.8% 0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.5% 0.5% 0.4% 0.4% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3%

10,515 23% 7% 5% 4% 3% 4% 4% 3% 2% 2% 2% 2% 2% 2% 1% 1% 0.8% 2% 0.7% 1% 1% 0.6% 0.7% 0.8% 0.9% 0.6% 0.6% 0.5% 0.7% 1% 0.6% 0.5% 0.7% 0.5% 0.3% 0.7% 0.5% 0.3% 0.6% 0.2% 0.3% 0.2% 0.6% 0.2% 0.3%

Magazine

Own Camera

Don't Own Camera

ASP

All Internet Users

Good House Keeping Inside Outside Linux For You Maxim Outlook Money Playboy Sudha PC World Abhiyan Aha Zindagi Aval Vikatan Champak Dalal Street Desh Sananda Sarita Society Money life Better Photography Buzz Capital Market Chronicle Data Quest Elle Manorama Saptahik Sakal Saras Salil Savvy The Economist Top Gear Graphiti Living Digital Animation Reporter Chandamama Andra Jyoti Automobiles Auto World Bikes Business Standard Anandalok Auto India Business Times Deccan Chronicle Developer IQ Frontline Grihlakshmi Junior Vikatan

0.3% 0.4% 0.1% 0.4% 0.4% 0.4% 0.4% 0.3% 0.2% 0.1% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.2% 0.2% 0.2% 0.1% 0.0% 0.0% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%

0.3% 0.0% 0.7% 0.0% 0.0% 0.2% 0.1% 0.3% 0.2% 0.3% 0.2% 0.0% 0.3% 0.1% 0.0% 0.6% 0.0% 0.0% 0.0% 0.0% 0.1% 0.5% 0.1% 0.3% 0.0% 0.0% 0.0% 0.0% 0.2% 0.1% 0.1% 0.1% 0.3% 0.0% 0.2% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.3% 0.3% 0.2% 0.2% 0.4% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.1% 0.3% 0.2% 0.3% 0.2% 0.1% 0.1% 0.1% 0.1% 0.2% 0.2% 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.1% 0.1% 0.0% 0.1% 0.0% 0.1% 0.0% 0.1% 0.0% 0.2%

Magazine

Own Camera

Don't Own Camera

ASP

All Internet Users

Kadambini Lokprabha Mathrubhumi Outlook Traveller Pratiyogita Darpan Taranga Saheli Saptahik Bartaman Sakhi Mans World Nirogadhaam Kurukshetra Economical Times Others

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 6%

0.0% 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 7%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 6%

0.0% 0.1% 0.0% 0.0% 0.0% 0.2% 0.0% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 7%

Table 80: Most preferred radio channel
Radio Channel Own Camera Don't Own Camera ASP All Internet Users

Sample Base Radio Mirchi Radio City Red FM AIR Suryan FM Big FM AIR FM RAINBOW AIR FM GOLD Fever FM World Space Power FM Go FM BBC Amar FM Hum FM Others

2,522 38% 12% 11% 9% 5% 6% 4% 5% 4% 2% 1% 1% 1% 0.4% 0.0% 0.7%

918 36% 9% 13% 10% 12% 4% 5% 3% 2% 2% 0.9% 0.7% 0.1% 0.0% 0.0% 0.7%

3,440 38% 12% 12% 9% 6% 6% 4% 4% 3% 2% 1% 0.9% 0.8% 0.3% 0.0% 0.7%

8,205 38% 11% 12% 11% 6% 5% 4% 5% 3% 2% 0.8% 0.8% 1% 0.3% 0.0% 1%

Table 81: Top of mind recall for brands
TOM Brand Own Camera Don't Own Camera ASP All Internet Users

Sample Base Nokia Sony Tata Nike LG HLL Colgate Reliance Samsung Pepsi Microsoft Adidas Google Reebok Philips Levis HP Hero Honda Bajaj Coca Cola Godrej Airtel Honda Intel Maruti Compaq Sony Ericsson Britannia Cadbury Onida Raymonds Amul HCL IBM Lakme Lee Peter England Videocon Wipro Mercedes Apple BSNL Dell Garnier Hyundai

3,901 8% 9% 4% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 1% 2% 2% 1% 0.9% 0.9% 1% 1% 1% 1% 1% 1% 0.8% 0.8% 0.5% 0.9% 0.8% 0.6% 0.5% 0.4% 0.6% 0.6% 0.5% 0.7% 0.5% 0.5% 0.5% 0.7% 0.4% 0.4% 0.4% 0.4%

1,470 8% 6% 5% 4% 3% 3% 3% 3% 3% 3% 2% 2% 1% 2% 1% 1% 1% 2% 2% 0.7% 1% 1% 0.7% 1% 0.4% 0.7% 0.8% 1% 0.5% 0.5% 1% 0.7% 0.9% 0.6% 0.6% 0.8% 0.3% 0.7% 0.9% 0.4% 0.1% 0.6% 0.2% 0.2% 0.4%

5,371 8% 8% 4% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0.8% 0.8% 0.7% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.5% 0.5% 0.4% 0.4% 0.4% 0.4%

24,288 7% 8% 5% 3% 4% 3% 3% 3% 2% 2% 2% 2% 1% 1% 1% 0.9% 1% 1% 1% 1% 2% 0.9% 0.8% 0.9% 2% 0.5% 0.5% 0.6% 0.6% 0.7% 1% 0.7% 0.5% 1% 0.7% 0.5% 0.4% 0.7% 0.6% 0.5% 0.4% 0.4% 0.3% 0.3% 0.3%

TOM Brand

Own Camera

Don't Own Camera

ASP

All Internet Users

Motorola Nestle Provogue Toyota Yamaha Amway Bata BMW BPL Horlicks Hutch ICICI Johnson & Johnson L`Oreal Lenovo Louis Phillip Pantaloon Pepe Spykar Surf Titan Woodland Allen Solly Arrow Close Up Dabur Dettol Ferrari Ford Hamam Infosys ITC John Players Kingfisher Koutons Lifebuoy Suzuki Panasonic Park Avenue Parle Pepsodent Ponds Ray Ban TVS Whirlpool Wills Yahoo

0.3% 0.4% 0.4% 0.3% 0.2% 0.3% 0.3% 0.4% 0.2% 0.3% 0.4% 0.2% 0.3% 0.4% 0.3% 0.4% 0.2% 0.3% 0.4% 0.3% 0.4% 0.3% 0.1% 0.3% 0.2% 0.2% 0.2% 0.2% 0.1% 0.0% 0.2% 0.3% 0.2% 0.2% 0.3% 0.0% 0.2% 0.2% 0.3% 0.2% 0.3% 0.3% 0.1% 0.2% 0.1% 0.3% 0.3%

0.5% 0.4% 0.3% 0.4% 0.8% 0.2% 0.2% 0.1% 0.3% 0.1% 0.1% 0.4% 0.3% 0.2% 0.3% 0.0% 0.5% 0.1% 0.1% 0.2% 0.2% 0.3% 0.4% 0.0% 0.2% 0.3% 0.1% 0.1% 0.2% 0.5% 0.1% 0.1% 0.1% 0.4% 0.2% 0.5% 0.2% 0.0% 0.1% 0.2% 0.1% 0.2% 0.5% 0.1% 0.5% 0.0% 0.1%

0.4% 0.4% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2%

0.4% 0.4% 0.2% 0.3% 0.3% 0.3% 0.4% 0.2% 0.6% 0.2% 0.2% 0.4% 0.3% 0.2% 0.3% 0.1% 0.3% 0.2% 0.2% 0.4% 0.4% 0.2% 0.1% 0.1% 0.2% 0.4% 0.1% 0.1% 0.1% 0.1% 0.2% 0.3% 0.2% 0.3% 0.1% 0.2% 0.2% 0.1% 0.1% 0.4% 0.2% 0.3% 0.1% 0.2% 0.4% 0.2% 0.1%

TOM Brand

Own Camera

Don't Own Camera

ASP

All Internet Users

Armani Canon Chevrolet Denim Fair & Lovely Fevicol Gillette Gold Flake Gucci Honda City IFB ISI LIC Lux Maggi Mahindra & Mahindra Mcdonald MRF Nescafe Nirma P&G Red Label Rediff Revlon Rolex Santro SBI Siemens Sify Tata Indicom Thums Up Times of India VIP Zodiac Axe L&T Ranbaxy TCS Brooke Bond Citi Bank GE HDFC Killer Kodak Mark & Spencer NIIT Parker

0.1% 0.2% 0.1% 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% 0.2% 0.2% 0.1% 0.2% 0.1% 0.0% 0.1% 0.1% 0.1% 0.0% 0.1% 0.0% 0.1% 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.2% 0.2% 0.1% 0.1% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.1% 0.2% 0.0% 0.1% 0.0% 0.1% 0.0% 0.1% 0.3% 0.0% 0.1% 0.2% 0.0% 0.0% 0.1% 0.1% 0.3% 0.0% 0.2% 0.1% 0.1% 0.0% 0.1% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% 0.1% 0.1% 0.0% 0.2% 0.0% 0.2% 0.1% 0.0% 0.0% 0.0% 0.1% 0.1% 0.0% 0.1% 0.0% 0.0%

0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

0.0% 0.2% 0.0% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.2% 0.0% 0.0% 0.0% 0.2% 0.1% 0.0% 0.0% 0.1%

TOM Brand

Own Camera

Don't Own Camera

ASP

All Internet Users

Pears Reid & Taylor Rin Scorpio Skoda Taj Tanishq Tata Indica Tata Motors Tata Tea Van Huesen Versace Voltas VSNL Acer Idea Lays Sahara Sansui Glaxo HSBC MTNL Satyam Liberty Others

0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 12%

0.0% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 12%

0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 12%

0.0% 0.0% 0.1% 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 14%

Appendix

Table 82: City type classification by market size

REGIONS North Metros
Delhi

South
Bangalore Chennai Coimbatore Hyderabad Kochi Madurai

East
Kolkata

West
Ahmadabad Mumbai Pune Surat Bhopal Thane Indore Nagpur Vadodara Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

CITY TYPE BY MARKET SIZE 2

Urban Uptowns

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna Amritsar Chandigarh Dhanbad Ghaziabad Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Asansol

Emerging Towns

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam Mangalore Mysore Secunderabad Others from South India

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Others

2

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

Table 83: City type by population size vs. market size POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs
Coimbatore

Above 10 Lakhs
Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna Nashik

Metros

Faridabad

Assansol

Urban Uptowns
MARKET SIZE 3

Indore Kochi Madurai Vadodara

Goa

Emerging Towns

Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur

Others

Others from North India Others from South India Others from East India Others from West India

Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India

Agra Meerut Varanasi

3

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

Table 84: Socio economic classification (SEC) grid

Chief Wage Earner's Highest Education
Illiterate Unskilled worker Skilled worker Petty traders Shop owners Businessmen/ industrialists – with no employee Businessmen/ industrialists – with 1 to 9 employee Businessmen/ industrialists – with 10+ employee Self-employed professionals Clerical/ salesmen Supervisor level Officers/ executives (junior) Officers/ executives (middle/ senior) E E E D D School (Up to 4 yrs) E E D D C School (5-9 yrs) E D D C B Secondary / High School D C C B B Not Grad. D C C B A Grad./ PG (Gen.) D B B A A Grad./ PG (Prof.) D B B A A

Chief Wage Earner's 4 Occupation

C

B

B

B

A

A

A

B

B

A

A

A

A

A

D D D C

D D D C

D D C C

B C C B

B B B B

A B B A

A B A A

B

B

B

B

A

A

A

4

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

Index: Charts

Chart 1: Problems faced by online picture sharers while surfing the Internet . 22 Chart 2: Gender breakup ................................................................ 29 Chart 3: Age group distribution ........................................................ 30 Chart 4: City class - by population size ............................................... 31 Chart 5: City class - by market size.................................................... 32 Chart 6: Region-wise break-ups ........................................................ 34 Chart 7: Socio economic classification ................................................ 36 Chart 8: Highest educational qualification ........................................... 37 Chart 9: Occupational break up ........................................................ 38 Chart 10: Function / field of occupation ............................................. 39 Chart 11: Head of the household....................................................... 40 Chart 12: Monthly family income ...................................................... 41 Chart 13: Most expensive vehicle owned by the household........................ 42 Chart 14: Ownership of credit cards (individually).................................. 43 Chart 15: Current loan liabilities....................................................... 45 Chart 16: Years of experience in using internet ..................................... 46 Chart 17: Place of accessing internet ................................................. 47 Chart 18: Type of internet connection at home ..................................... 48 Chart 19: Type of internet connection at office..................................... 49 Chart 20: Service provider subscribed to at home .................................. 50 Chart 21: Service provider subscribed to at office .................................. 51 Chart 22: Frequency of accessing internet from home ............................. 52 Chart 23: Frequency of accessing internet from office............................. 53 Chart 24: Time of the day accessing internet from home ......................... 54 Chart 25: Time of the day accessing internet from office ......................... 55 Chart 26: Duration of pc usage from home ........................................... 56 Chart 27: Duration of internet usage from home.................................... 57 Chart 28: Duration of pc usage from office .......................................... 58 Chart 29: Duration of internet usage from office ................................... 59 Chart 30: Time spent by internet users on watching TV ........................... 60 Chart 31: Time spent by internet users on reading newspaper ................... 61 Chart 32: Time spent by internet users on listening to radio ..................... 62 Chart 33: Professional activities ....................................................... 64 Chart 34: Personal activities............................................................ 65 Chart 35: Downloading activities....................................................... 66 Chart 36: E-commerce related activities ............................................. 67 Chart 37: Online shopping............................................................... 68 Chart 38: Response to online marketing stimulus ................................... 69 Chart 39: Blogging activities ............................................................ 70 Chart 40: Member of an online community........................................... 71 Chart 41: Problems faced while surfing the internet ............................... 75 Chart 42: Multiple user shares of email websites ................................... 77 Chart 43: Number of email accounts and average per capita email ids ......... 78

Index: Tables

Table 1: Detailed sample base distribution of the land survey ................... 12 Table 2: Popularity of various internet activities ................................... 18 Table 3: Camera ownership among online picture sharers......................... 19 Table 4: Online picture sharing among camera owning net users ................ 19 Table 5: Key demographic and socio-economic profile of online picture sharers .............................................................................................. 20 Table 6: Ownership of key household and financial assets among online picture sharers...................................................................................... 21 Table 7: Key net usage behavior dynamics of online picture sharers ............ 22 Table 8: Popular online activities online picture sharers undertake relatively more (Top 15) ............................................................................. 23 Table 9: Response to online marketing stimuli and online buying behavior .... 24 Table 10: Most used websites overall among online picture sharers ............. 24 Table 11: Most used websites on preferred basis for specific online activities. 25 Table 12: Popularity of various internet activities .................................. 28 Table 13: Top 10 cities .................................................................. 33 Table 14: Preferred language of reading ............................................. 35 Table 15: Household asset ownership ................................................. 44 Table 16: Popularity of various internet activities .................................. 63 Table 17: Membership by type of online community ............................... 72 Table 18: Most used local language websites (other than English) ............... 73 Table 19: Online activities desired in other languages ............................. 74 Table 20: Preferred websites - emailing .............................................. 76 Table 21: Top of mind unaided recall - all websites ................................ 79 Table 22: Most used website - all websites........................................... 80 Table 23: Info search (English) ......................................................... 81 Table 24: Info search (local language) ................................................ 82 Table 25: Job search ..................................................................... 83 Table 26: Booking travel tickets ....................................................... 84 Table 27: Online shopping (other than travel tickets).............................. 85 Table 28: Online news ................................................................... 86 Table 29: Financial news & info (rates, quotes, etc.) .............................. 87 Table 30: Online share trading ......................................................... 88 Table 31: Real estate info............................................................... 89 Table 32: Matrimonial search........................................................... 90 Table 33: Dating/friendship search.................................................... 91 Table 34: Social networking/communities ........................................... 92 Table 35: Online gaming................................................................. 93 Table 36: Download mobile content................................................... 94 Table 37: Preferred instant messaging applications ................................ 95 Table 38: Download music .............................................................. 96 Table 39: Sports content ................................................................ 97 Table 40: Cinema content............................................................... 98 Table 41: Most used local language websites (other than English) ............... 99 Table 42: Preferred blog sites ......................................................... 100 Table 43: Preferred astrology website ............................................... 101 Table 44: Preferred online learning / education website......................... 102 Table 45: Favorite TV channels ....................................................... 103 Table 46: Favorite newspapers ........................................................ 104 Table 47: Favorite magazines ......................................................... 105 Table 48: Favorite radio channels .................................................... 106 Table 49: TOM recall for brands....................................................... 107

Index: Segment wise Detailed Tables

Table 1: Gender breakup ............................................................... 109 Table 2: Age group distribution ....................................................... 109 Table 3: City class - by population size .............................................. 110 Table 4: City class - by market size .................................................. 110 Table 5: City wise distribution ........................................................ 111 Table 6: Region-wise break-ups ....................................................... 112 Table 7: Preferred language of reading .............................................. 113 Table 8: Socio economic classification ............................................... 114 Table 9: Highest educational qualification .......................................... 114 Table 10: Occupational break up ..................................................... 114 Table 11: Function / field of occupation ............................................ 115 Table 12: Head of the household ..................................................... 115 Table 13: Monthly family income ..................................................... 115 Table 14: Most expensive vehicle owned by the household ...................... 116 Table 15: Ownership of credit cards (individually)................................. 116 Table 16: Household asset ownership ................................................ 117 Table 17: Current loan liabilities...................................................... 117 Table 18: Years of experience in using internet.................................... 118 Table 19: Place of accessing internet ................................................ 118 Table 20: Type of internet connection at home .................................... 118 Table 21: Type of internet connection at office ................................... 119 Table 22: Service provider subscribed to at home ................................. 119 Table 23: Service provider subscribed to at office................................. 120 Table 24: Frequency of accessing internet from home ............................ 120 Table 25: Frequency of accessing internet from office ........................... 120 Table 26: Time of the day accessing internet from home ........................ 121 Table 27: Time of the day accessing internet from office ........................ 121 Table 28: Duration of internet usage from home................................... 121 Table 29: Duration of internet usage from office .................................. 122 Table 30: Duration of internet usage during weekdays............................ 122 Table 31: Duration of internet usage during weekends ........................... 122 Table 32: Duration of PC usage from home ......................................... 123 Table 33: Duration of PC usage from office ......................................... 123 Table 34: Time spent by internet users on watching TV .......................... 123 Table 35: Time spent by internet users on reading newspaper .................. 124 Table 36: Time spent by internet users on listening to radio .................... 124 Table 37: Professional activities ...................................................... 124 Table 38: Personal activities........................................................... 125 Table 39: Downloading activities ..................................................... 125 Table 40: E-commerce related activities ............................................ 126 Table 41: Online shopping.............................................................. 126 Table 42: Response to online marketing stimulus .................................. 126 Table 43: Blogging activities ........................................................... 127 Table 44: Member of an online community ......................................... 127 Table 45: Membership by type of online community .............................. 128 Table 46: Usage of other language websites ........................................ 128 Table 47: Online activities desired in other languages ............................ 129 Table 48: Problems faced while surfing the internet .............................. 129 Table 49: Top of mind unaided recall - all websites ............................... 130 Table 50: Most used website - all websites.......................................... 132 Table 51: Preferred website for emailing ........................................... 133 Table 52: Multiple user shares of email websites .................................. 133 Table 53: No. of email accounts ...................................................... 134 Table 54: Preferred website for job search ......................................... 134

Table 55: Preferred website for mobile content ................................... 135 Table 56: Preferred website for sports .............................................. 136 Table 57: Preferred website for travel products ................................... 137 Table 58: Preferred website for matrimony......................................... 138 Table 59: Preferred website for financial news/info .............................. 139 Table 60: Preferred website for cinema ............................................. 140 Table 61: Preferred website for online share/stock trading...................... 141 Table 62: Preferred website for games .............................................. 142 Table 63: Preferred website for online shopping................................... 143 Table 64: Preferred website for online news ....................................... 144 Table 65: Preferred website for friendship/dating ................................ 145 Table 66: Preferred website for music ............................................... 146 Table 67: Preferred info search engine - local language .......................... 147 Table 68: Preferred website for real estate......................................... 147 Table 69: Preferred info search engine - English ................................... 148 Table 70: Preferred website for instant messaging ................................ 148 Table 71: Preferred website for social networking/communities ............... 149 Table 72: Preferred website for astrology........................................... 150 Table 73: Preferred website for online learning/education ...................... 151 Table 74: Preferred blog sites ......................................................... 152 Table 75: Other language preferred for local language content................. 153 Table 76: Preferred website for checking local language content .............. 154 Table 77: Most preferred TV channel................................................. 155 Table 78: Most preferred newspaper ................................................. 158 Table 79: Most preferred magazine................................................... 160 Table 80: Most preferred radio channel ............................................. 162 Table 81: Top of mind recall for brands ............................................. 163 Table 82: City type classification by market size .................................. 168 Table 83: City type by population size vs. market size............................ 169 Table 84: Socio economic classification (SEC) grid................................. 170

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