India Online 2007

Online Real Estate

India Online 2007

Online Real Estate
Report

India Online 2007

© copyright JuxtConsult

Online Real Estate

India Online 2007

Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings:
Popularity of the Activity ..............................................24
Demographic Profile ....................................................27
Socio-Economic Profile .................................................34
Economic Profile.........................................................39
Net Usage Status.........................................................44
Net Usage Dynamics.....................................................50
Preferred Net Activities ................................................61
Most Used Websites .....................................................77
Most Used Offline Media Brands..................................... 100
Offline Brands Recalled .............................................. 104
Segment Wise Detailed Tables ...................................... 105
Appendix ................................................................ 161

Online Real Estate

India Online 2007

India Online 2007
The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'
surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the
demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.

1

Online Real Estate

In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X
X
X
X
X

Highly credible latest estimate of internet using population in urban
India
Key insights on various aspects of internet usage in India
An understanding of online Indians as 'consumers' and not just as
faceless net users
How to reach these online consumers on the net, as well as through
the offline mediums
Preferred 'user shares' of key online brands in 21 different online
activity categories

2

India Online 2007

India Online 2007
Reports
Main Report
X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

Women on the net
Youth on the net (teenagers and young adults)
Net users by their socio-economic (SEC) profile
Students on the net
Corporate employees on the net
IT professionals on the net
Heavy Online Spenders on the net
Bloggers on the net
Car owners on the net
Two-wheeler owners on the net
Mobile phone owners on the net
Credit card owners on the net
Net users by place of access (homes, place of work, cyber cafes)
Net users by type of connection (broadband, dial-up)
Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
Net users by town market size (metros, urban uptowns, emerging
towns, others)
Net users as financial investors
Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5
websites)
X
X
X
X
X
X
X
X
X
X
X
X
X
X

Online shopping
Emailing
Job search
Matrimony
Info search - English
Info Search - Local language
Online travel
Social networking/communities
Friendship / dating
Online news
Financial info/news
Online share trading
Cinema content
Sports content

3

Online Real Estate

X
X
X
X
X
X

Online music
Online games
Online real estate
Mobile content download
Astrology
Online learning/education

Note - All supplement reports are subject to sufficiency of sample
responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.

4

India Online 2007

Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X

We have increased our land survey sample base to 10,000 (from
5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of
socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this
year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.

The Land Survey
The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
attractiveness of the incentive prize offered for filling the survey,
etc.).

5

Online Real Estate

The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

6

India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the
Internet, at each of the 1,000 households contacted it was queried:
X

If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile
of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially
their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.

The Online Survey
The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented
into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.

7

Online Real Estate

In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X

The net usage behavior and preferences of new phenomena like
blogging, social networking and language content checking were
included.

X

In terms of capturing website preferences, 6 more online activity
categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage
behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or
multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a
significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land
survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.

8

India Online 2007

The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage
among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.

9

Online Real Estate

Executive Summary
Checking real estate info online is a ‘secondary’ level online activity.
37% of all regularly online urban Indians check real estate info online.
At this level of usage, the activity ranks only as the 22nd most popular
online activity among all the online activities undertaken by regular
urban online Indians. Around 9.2 million urban online Indians check real
estate information online.
Online real estate info seekers show ‘better’ socio-economic profiles
but similar affluence levels. Online real estate info users come
marginally more from SEC ‘A’ and ‘B’ households, reside noticeably
more in the metros, have more professional ‘degrees’, are more
employed and are somewhat more comfortable reading in English than
the overall net users.
However, despite having somewhat better socio-economic profile,
online real estate info seekers do not show any noticeably higher
affluence levels than the average net users. Further, at 58% as many of
them own a ‘home’ as the overall net users, and at 44% almost as many
of the have a ‘existing home loan liability’ as the overall net users.
Online real estate info seekers are visibly more ‘seasoned’, ‘heavier’
and ‘savvier’ internet users. The internet usage experience of online
real estate info seekers is distinctly higher. Their internet usage is also
relatively ‘heavier’, be it from office, from home, during weekends or
during weekdays.
They are also ‘savvier’ net users. They use the internet for many more
activities (across personal, professional and e-commerce related
activities), download more material and participate in blogs more. The
online activities that they undertake relatively more than the overall
net users largely fall in the domain of checking financial info, social and
personal interactivity activities and online entertainment activities.
Online real estate info seekers make noticeably better online
consumers. They are noticeably more receptive to all types of online
marketing stimuli, and despite not being any more affluent than the
overall net users they buy online significantly more (53% compared to
43% among all internet users).
The online real estate market is highly fragmented with no clear
category leader. With fairly evenly spread user preference shares
among the top players, the online real estate market appears to be a
highly fragmented one currently. Google tops with 17% of all online real
estate users preferring to visit it the most. Magicbricks and Yahoo
follow as close 2nd and 3rd with 14% user share each, and 99acres and
Realestates are not far behind at 4th and 5th position with 10% user
share each.

10

India Online 2007

As 45% of user preference for the category still remains with such
generic portals, clearly the category is still evolving towards becoming
a branded one, but isn’t one yet.
99acres and Magicbricks users are the most ‘premium’ and most
‘savvier’ net users among the real estate info seekers. 99acres
preferring real estate info seekers show the best socio-economic
profiles and affluence levels, followed closely by the Magicbricks
preferring ones. 99acres ones are also relatively the most mature in
age, most employed and ‘head’ of their households. They together with
the Magicbricks ones show relatively the best family income profiles
and show the highest ownerships of most household and financial
assets.
99acres preferring real estate info seekers are distinctly more
‘experienced’ net users, display a higher home based net access and
buy online relatively the most. Magicbricks ones, together with the
99acres ones participate in blogs and online communities relatively the
most.
In terms of online activities, by and large 99acres and Magicbricks
preferring ones undertake professional online activities and ecommerce related online activities noticeably more. On the other hand
the ones preferring Google, Yahoo and Realestates tend to undertake
most personal and entertainment related online activities significantly
more.

11

Online Real Estate

Key Findings
Checking real estate info online is a ‘secondary’ level online
activity
A little over 1 in 3 of all regular urban online Indians (37%) check real
estate info online. At this level of usage, the activity ranks only as the
22nd most popular online activity among all the online activities
undertaken by regular urban online Indians.
In terms of numbers, around 9.2 million urban online Indians are today
checking real estate information online.

Table 2: Popularity of various internet activities
Rank

Online Activity

% All Internet Users

In Millions

1

Emailing

95%

24.0

2

Job search

73%

18.4

3

Instant messaging

62%

15.6

4

Check news

61%

15.4

5

Music

60%

15.1

6

Chatting

59%

14.9

7

Check sports

57%

14.4

8

E-greetings

57%

14.4

9

Online games

54%

13.7

10

Dating/Friendship

51%

12.9

11

Mobile content (ringtones, games)

50%

12.5

12

Search work related info

49%

12.3

13

Matrimonial search

48%

12.0

14

Educational / Learning material

48%

12.0

15

Screensavers/wallpapers

46%

11.5

16

Astrology

46%

11.5

17

Check financial info

45%

11.4

18

Search for product information

45%

11.2

19

Social networking / communities

44%

11.0

20

Buy travel products

43%

10.9

21

Share pictures

40%

10.0

22

Check real estate info

37%

9.2

Online real estate info seekers show ‘better’ socio-economic
profiles but similar affluence levels
Online real estate info users come marginally more from SEC ‘A’ and ‘B’
households at 59% (against 56% of all net users). They reside noticeably
more in the metros (42% against 37% of all net users), have more

12

India Online 2007

professional ‘degrees’, are more employed (67% against 62% of all net
users), have more salaried jobs (54% against 50% for all users) and are
somewhat more comfortable reading in English than the overall net
users.
However, despite their somewhat better socio-economic profile, online
real estate info seekers do not show any noticeably higher affluence
levels than the average net users. At 25%, only 2% more online real
estate info seekers have family incomes of more than Rs.30,000 per
month. Other than debit and credit cards ownerships, online real estate
info seekers do not show any noticeably higher ownership of any other
household or financial asset.
Most importantly, at 58% as many of them already own a ‘home’ as the
overall net users, and at 44% almost as many of the have a ‘existing
home loan liability’ as the overall net users.
Lastly, there is a marginal skew towards males in their gender profile
(85% males against 82% for all net users), and towards South India in
their regional profile (44% from South India against 40% for all net
users).

Table 3: Key demographic and socio-economic profile of online real
estate info users
Online Real Estate
Info Users

All Internet
Users

5,129

25,060

85%

82%

Users above 25 years age groups

60%

58%

From metro city markets

42%

37%

Users from southern region

44%

40%

User prefer to read in English

44%

41%

User from SEC ‘A’ and ‘B’

59%

56%

Employed user

67%

62%

Users are ‘graduates’ in professional streams

29%

25%

User is chief wage earner of the HH

50%

47%

Rs.30,000+ family income

25%

23%

Car ownership in the HH

30%

28%

Credit card ownership in the HH

39%

35%

Computer/laptop owned in the HH

69%

67%

Attribute
Sample Base
Male users

13

Online Real Estate

Table 4: Ownership of key household and financial assets among online
real estate info users
Online Real Estate
Info Users

All Internet
Users

5,129

25,060

Home

58%

58%

Color TV

93%

92%

Mobile Phone

90%

90%

Fridge

76%

75%

Washing Machine

58%

57%

Microwave

26%

24%

Air Conditioner

27%

25%

Bank Account

83%

82%

Life Insurance

62%

61%

Medical Insurance/CGHS

35%

33%

Debit Card

59%

52%

Fixed Deposits

35%

34%

Mutual Funds

24%

22%

Shares of Companies

22%

20%

Home loan liability

44%

45%

Asset
Sample Base

Online real estate info seekers are visibly more ‘seasoned’,
‘heavier’ and ‘savvier’ internet users
The internet usage experience of online real estate info seekers is
distinctly higher – while 70% of them have been online for at least 2
years, this figure is only 63% among all internet users. In fact, 1 in 3
online real estate info seekers (32%) have been using the net for over 6
years compared to only 1 in 4 (25%) among the rest of the net users.
Their internet usage is also relatively ‘heavier’, more so in terms of
duration of net usage than in terms of frequency of net usage. For
instance, 87% social networkers go online at least once daily from home
and 28% are heavy internet users from home (compared to 84% and 22%
respectively among all internet users). In fact, online real estate info
seekers are heavier users per se` be it from office, from home, during
weekends or during weekdays.

14

India Online 2007

Table 5: Key net usage behavior of online real estate info users
Online Real Estate
Info Users

All Internet
Users

5,129

25,060

2 years+ of net usage experience

70%

63%

Users accessing the net from home

62%

59%

Users accessing the net from office

83%

78%

Users accessing the net from cyber cafe

51%

47%

Broadband connection at home

70%

68%

Users accessing net daily from home

87%

84%

Users accessing net daily from office

89%

86%

Heavy users (2 hrs+/day) from home

28%

22%

Heavy users (2 hrs+/day) from office

34%

29%

Attribute
Sample Base

Other salient points regarding internet access dynamics of online real
estate info users are:
X

Office access is relatively higher among them at 83% (against 78%
among all internet users).

X

Broadband remains the most widely used connection for this
segment like all internet users.

X

Proportion of users who claim to be online ‘throughout the day’ is
also marginally higher among online real estate info seekers (21%
from home, 32% from office compared to 18%, 29% respectively
among all internet users).

X

Internet related problems are more visible among online real estate
info seekers with a relatively higher incidence of complaints for
spam/junk mail, virus/spyware and lack of response to queries.

Chart 1: Problems faced while surfing the internet
Current Year
80%
61%
60%
40%

Slow website opening

Virus / spyware

Spam / junk mails
Difficult to connect

Unsolicited ads/pop-ups
Lack of response to queries

55% 53%

62%
49% 49%

46%
34%

30%

45%
35%
27%

20%
0%
Online Real Estate Info Users

All Internet Users

15

Online Real Estate

Online real estate info seekers are also ‘savvier’ net users. The ‘depth’
of internet usage among them is also significantly richer. They use the
internet for many more activities (across personal, professional and ecommerce related activities), download more material and participate
in blogs more (39% against 30% among all net users).
The online activities that online real estate info seekers undertake
relatively more than the overall net users largely fall in the domain of
checking financial info, social and personal interactivity activities and
online entertainment activities.

Table 6: Popular online activities undertaken relatively more by online
real estate info seekers
Online Activities
Sample Base

% Online Real
Estate Info Users
Undertake

% All Internet
Users
Undertake

% Online Real Estate
Info Users
Undertake More

5,129

14,253

Check financial info

88%

45%

43%

Astrology

85%

46%

40%

Matrimonial search

87%

48%

40%

Social networking / communities

83%

44%

39%

Mobile contents (ring tones, games)

86%

50%

36%

Educational / Learning material

82%

48%

35%

Dating/Friendship

85%

51%

34%

Online games

87%

54%

33%

Check news

93%

61%

32%

Check Sports

89%

57%

32%

Music

89%

60%

29%

Instant messaging

91%

62%

29%

Job Search

95%

73%

21%

Buy travel products

54%

43%

11%

Check business/financial news

39%

30%

9%

Not surprisingly, the inclination to join online communities is also
noticeably higher among online real estate info seekers. While 41% of
all internet users are members of online communities a higher 46% of
online real estate info seekers are members of such communities.
At 16%, usage of local language websites is also relatively more popular
among online real estate info seekers compared to the 12% usage
among all internet users.

Online real estate info seekers make noticeably better online
consumers
Online real estate info seekers are noticeably more receptive to all
types of online marketing stimuli, be it online contests, banner ads,
sponsored search ads or e-mailers.

16

India Online 2007

More importantly, online real estate info seekers buy online
significantly more – 53% of them have ever bought online compared to
43% among all internet users. The fact that online real estate info
seekers do not show any noticeably higher affluence level than the
overall net users and yet buy online significantly more clearly makes
them a better online consumer segment.

Table 7: Response to online marketing stimuli and online buying
behavior
Online Real
Estate Info Users

All Internet
Users

4,191

10,888

Participated in an online contest

48%

43%

Clicked a banner ad

51%

47%

Clicked a sponsored search ad

42%

37%

Clicked a product/service e-mailer

19%

14%

Online buyers

53%

43%

Bid/Bought in an online auction

29%

23%

Sample Base

The online real estate market is highly fragmented with no
clear category leader
Google emerges as the most used website for online real estate
checking on preferred usage basis. 17% of all online real estate users
prefer to visit it the most for the activity.
While Magicbricks and Yahoo show neck-to-neck user share of 14% to
follow Google as close 2nd and 3rd, 99acres and Realestates are not far
behind at 4th and 5th position with 10% user share each. With such
evenly spread user preference shares, the online real estate market
appears to be a highly fragmented one currently.
Further, 2 out of the top 5 preferred websites for the activity are
‘generic’ portals and about 45% of user preference for the category still
remains with such generic portals also offering real estate info online.
It indicates that the category is still evolving towards becoming a
branded one, but isn’t one yet.

17

Online Real Estate

Table 8: Preferred website for checking real estate info online
Rank

Website

Sample Base

All Online Real
Estate Info Users
5,129

1

Google

17%

2

Magicbricks

14%

3

Yahoo

14%

4

99acres

10%

5

Realestates

10%

6

Rediff

7%

7

Indiaproperty

5%

8

Property

3%

9

Indiatimes

2%

10

Sify

1%

11

Sulekha

1%

12

MSN

1%

13

Manoramaonline

1%

14

Realtor

0.4%

15

Indiabulls

0.4%

16

Chennaionline

0.4%

17

NDTV

0.3%

18

Keralarealestate

0.3%

Others

12%

99acres and Magicbricks Real Estate Info Seekers Show Most
‘Premium’ Socio-Economic Profiles and are Also the Most
‘Savvier’ Net Users
99acres preferring real estate info seekers show the best socioeconomic profiles and affluence levels, flowed closely by the
Magicbricks preferring ones.
X

99acres and Magicbricks preferring real estate info seekers show
better SEC profiles with 69% of each of them coming from SEC ‘A’
and ‘B’ classes.

X

However, 99acres ones are relatively the most mature in age, most
employed and ‘head’ of their households. They together with the
Magicbricks ones also have significantly more ‘professional’
educational qualifications and are more comfortable reading in
English.

X

99acres ones, followed almost neck-to-neck by Magicbricks ones,
show relatively the best family income profiles and show the
highest ownerships of most household and financial assets.

X

99acres has the most male skew with 89% of its real estate info
seekers being males. Yahoo has the best female representation at
19%.

18

India Online 2007

X

Magicbricks preferring real estate info seekers come relatively the
most from metro cities at 56%.

Table 9: Comparative evaluation of the Top 5 online real estate
websites on selected demographic attributes
Attribute

Google

Magicbricks

Yahoo

99acres

Realestates

Sample Base

801

709

537

533

479

Male users

84%

86%

81%

89%

82%

Users above 25 years age groups

45%

67%

50%

74%

47%

From metro city markets

38%

56%

37%

50%

35%

From southern region

44%

37%

43%

44%

56%

User prefer to read in English

41%

52%

36%

54%

37%

User from SEC ‘A’ and ‘B’

49%

69%

51%

69%

55%

Employed user

57%

76%

54%

78%

57%

User is chief wage earner of the HH

39%

51%

45%

60%

40%

Users from ‘professional’ stream
educational qualification

30%

38%

21%

37%

30%

Rs.30,000+ family income

16%

37%

20%

38%

19%

Car ownership in the HH

25%

42%

27%

41%

20%

Credit card ownership in the HH

28%

51%

34%

52%

28%

Computer/laptop owned in the HH

64%

76%

67%

80%

63%

Home ownership in the HH

55%

62%

56%

62%

55%

Existing home loan liability in the HH

47%

44%

47%

43%

41%

In terms of their internet usage behavior, again 99acre preferring real
estate info seekers, followed closely by the Magicbricks preferring ones
come out as the most net ‘savvy’.
X

99acres ones are distinctly more ‘experienced’ net users (with 81%
of them having 2 years or more of internet usage experience),
display a higher home based net access (70%) and buy online
relatively the most at 67%.

X

Magicbricks preferring real estate info seekers are the most
frequent users of net from home (91% accessing the net daily from
home). Together with the 99acres preferring users they also
participate in blogs and online communities relatively the most.

X

Though Google preferring real estate info seekers access the net
relatively the most from cybercafés (56%), they come out as
relatively the ‘heaviest’ net users from home among all the real
estate info seekers.

19

Online Real Estate

Table 10: Comparative evaluation of the Top 5 online real estate
websites on selected net usage behavior attributes
Attribute

Google

Magicbricks

Yahoo

99acres

Realestates

801

709

537

533

479

2 years+ of net usage experience

68%

77%

61%

81%

59%

Users accessing the net from home

56%

70%

59%

73%

56%

Users accessing the net from office

81%

86%

81%

84%

79%

Users accessing the net from cyber cafe

56%

51%

53%

47%

51%

Broadband connection at home

64%

78%

69%

74%

67%

Users accessing net daily from home

88%

91%

86%

86%

83%

Heavy users (2 hrs+/day) from home

36%

28%

28%

22%

29%

Average no. of email ids owned

3.3

3.4

3.1

3.3

3.3

Users buying online

42%

64%

41%

67%

46%

Participate in blogging

36%

43%

37%

42%

38%

Members of an online community

46%

50%

50%

51%

44%

Sample Base

X

Response to online marketing stimuli is also higher among 99acres
and Magicbricks preferring real estate info seekers.

Table 11: Response to online marketing stimuli
Response to online marketing
stimulus

Google

Magicbricks

627

619

Clicked a banner ad

48%

Participated in an online contest
Clicked a sponsored search ad
Clicked a product/service emailer

Sample Base

Yahoo

99acres

Realestates

400

471

58%

45%

58%

45%

39%

61%

41%

58%

38%

34%

51%

40%

53%

32%

14%

24%

15%

27%

15%

378

X

While the top online activities pursued by the real estate info
seekers of all the five websites are broadly similar, by and large the
99acres and Magicbricks preferring ones undertake professional
online activities and e-commerce related online activities
noticeably more.

X

On the other hand the real estate info seekers preferring the 2
generic portals Google and Yahoo, and Realestates, tend to
undertake most personal and entertainment related online
activities significantly more.

20

India Online 2007

Table 12: Popular online activities undertaken by users of top 5 real
estate info websites
Activities undertaken more by 99acres
and Magicbricks preferring real estate
info seekers
Search work related info
Check business/financial news
Business/professional networking
Check business/personal travel info
Check hobby related info
Check health & lifestyle info

Activities undertaken more by 99acres
and Magicbricks preferring real estate info
seekers
Instant messaging
Social networking/communities
Dating/Friendship
Matrimonial search
Astrology
Check Sports

Search for product information
Net banking
Book train tickets
Buy non-travel products

Music
Online games
Mobile contents (ring tones/games)
Screensavers/wallpapers

Book air tickets

Movies

Online bill payment

Educational / learning material

Online stock trading

Job Search

Some other comparative highlights of the preferred users of
the top 5 real estate websites are:
X

Realestates shows a noticeable South skew with 56% of their real
estate users coming from this region. Magicbricks shows a relative
West skew with 30% of its real estate users coming from this region.
99acres shows a fairly ‘balanced’ distribution of its real estate
users.

X

Google gets the highest relative proportion of ‘techies’ in its user
base at 25%. Yahoo gets them the least at 7%.

X

Magicbricks and 99acres users have the highest ownership of cars at
42% and 41% respectively. Realestates preferring users show the
highest ownership of 2-wheelers at 47%.

X

99acres users complain relatively the most about unsolicited
ads/pop-ups, spam, junk mails and virus/spyware. Yahoo ones
complain the least.

X

Yahoo ones complain the most about the difficulty to ‘connect to
the net’ and ‘slow website opening’.

X

Yahoo preferring real estate users are the relatively ‘heavier’ users
of all offline media (TV, newspapers and radio). On the other hand,
99acres ones are the relatively ‘lighter’ users of these offline
media.

X

While Star Plus is clearly the most popular TV channel among the
online real estate users of 99acres, Magicbricks, Realestates and

21

Online Real Estate

Yahoo, Discovery is a marginally more popular TV channel among
the Google preferring ones.
X

Expectedly while Times of India is the most popular newspaper
among the Magicbricks users at 50%, it is also the most popular
newspaper among the online real estate users of all the 5 websites.
Readership of The Hindu is also fairly high among the Google users.

X

India Today is the most popular magazine among the online real
estate users of all the 5 websites, more so with the 99scres
preferring ones at 32%.

X

Radio Mirchi the most popular radio channel among the online real
estate users of all the 5 websites, most with Magicbricks preferring
ones at 47%.

X

While Sony stands out as the most top of mind recalled brand of all
amongst the 99acres and Magicbricks preferring real estate users,
Nokia stands out somewhat more among those preferring Google,
Yahoo and Realestates.

22

India Online 2007

Detailed FindingsOnline Real Estate

23

Online Real Estate

Popularity of the
Activity
Table 13: Popularity of various internet activities
Activity

All Users

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Info search - all search engines

58%

14.5

Check Sports

57%

14.4

E-greetings

57%

14.4

Infosearch - English search engines

56%

14.0

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy Online

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Info search - local language search engines

28%

6.9

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

24

India Online 2007

Activity

All Users

All Users (In Millions)

Check business travel related info

19%

4.7

Adult content

18%

4.6

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Have a blog site of own

Base: 25,060

25

Online Real Estate

Table 14: Preferred website for online real estate
Website

ARU

Google

17%

Magicbricks

14%

Yahoo

14%

99acres

10%

Realestates

10%

Rediff

7%

Indiaproperty

5%

Property

3%

Indiatimes

2%

Sify

1%

Sulekha

1%

MSN

1%

Manoramaonline

1%

Realtor

0%

Indiabulls

0%

Chennaionline

0%

NDTV

0%

Keralarealestate

0%

Others

12%

Base: 5,129

26

India Online 2007

Demographic Profile
Chart 2: Gender breakup
M ale

Current Year
100%

86%

84%

Female
89%

81%

85%

82%

80%
60%
40%
16%

20%

14%

19%

11%

18%

16%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

27

Online Real Estate

Chart 3: Age group distribution
13-18 yrs

Current Year

19-24 yrs

25-35 yrs

49%
50%

44%

40%

36%

34%

40%

36%

33%

32%

28%

30%
20%

43%

42%

21%
15%

12%

10%

10%
5%

9%

5%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

28

India Online 2007

Chart 4: City class - by population size
Up to 1 Lakh

Current Year

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

80%
65%
54%

60%
46%
40%
20%

29%
14%
11%

48%

42%
34%

29%
19%
12%
5%

14%
14%

23%
15%
8%

38%

17%
11%

27%
15%
10%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

29

Online Real Estate

Chart 5: City class - by market size
M etro

Current Year

Others

50%
42%

38%

37%

12%

8%

34%

31%

27%

23%
13%

35%

35%

31%
19%

20%

Emerging Towns

56%

60%

40%

Urban uptowns

16%
12%

14%
9%

Yahoo

99acres

18%
13%

15%
13%

Realestates

ARU

0%
Google

M agicbricks

Base: 5,129

30

India Online 2007

Table 15: Top 10 cities
Cities

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Delhi

11%

18%

11%

17%

12%

13%

Mumbai

11%

16%

7%

10%

5%

11%

Bangalore

7%

11%

5%

10%

6%

8%

Hyderabad

6%

6%

6%

8%

7%

7%

Chennai

5%

5%

6%

8%

6%

6%

Kolkata

3%

4%

4%

4%

2%

3%

3%

7%

1%

2%

2%

3%

0.7%

2%

2%

2%

1%

1%

1%

1%

2%

0.9%

0.8%

1%

0.9%

0.4%

2%

0.8%

2%

1%

Pune
Ahmadabad
Lucknow
Coimbatore

Base: 5,129

31

Online Real Estate

Chart 6: Region-wise break-ups
North

Current Year

East

South
56%

60%
50%

44%

44%

37%
22%

24% 25%

30%

20%
10%

44%

43%

40%
30%

West

21%
14%

10%

8%

22% 23%

23%

10%

19% 21%
17%
7%

25%

11%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

32

India Online 2007

Table 16: Preferred language of reading
Language

ARU

1

Google

Magicbricks

Yahoo

99acres

Realestates

English

41%

52%

36%

54%

37%

44%

Hindi

18%

17%

17%

15%

15%

16%

Telugu

10%

6%

5%

6%

9%

7%

Tamil

6%

4%

8%

7%

9%

6%

Marathi

4%

4%

4%

3%

4%

5%

Kannada

3%

5%

6%

3%

5%

4%

Malayalam

5%

2%

5%

3%

5%

4%

Gujarati

2%

3%

5%

3%

4%

3%

Bengali

2%

3%

4%

3%

2%

3%

Oriya

4%

0.7%

2%

0.8%

0.8%

2%

Base: 5,129

1

ARU- Abbreviation for All Real Estate Users

33

Online Real Estate

Socio-Economic
Profile
Chart 7: Socio economic classification
SEC A

Current Year

SEC B

SEC C

38%

40%

21%

32%
28%

32%

30%

19%

20%
10%

31%
28%
23%

24%

22%
18%

19%

14%
9%

SEC E

38%

31%

29%
30%
26%
23%

SEC D

13%
9%

9%
4%

13%

10%
3%

6%

4%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

34

India Online 2007

Chart 8: Highest educational qualification
College but not Graduate
Graduate & above - general stream
Graduate & above - professional stream
41%
38%
39%
38%
37%
37%

Current Year
50%
40%
30%

31%
27%

30%

30%
24%
18%

20%

38%

21%
17%

20%

29%
22%

10%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

35

Online Real Estate

Chart 9: Occupational break up
Unemployed

Current Year

Employed
78%

76%

80%

67%
57%

60%

57%

54%
46%

43%

43%
33%

40%
24%

22%

20%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

36

India Online 2007

Chart 10: Function / field of occupation
Current Year
60%
52%

IT/SW

M ARCOM
51%

50%

Finance

Others
54%

51%

46%

40%
25%
20%

18%

22%
19%
10%

23%
14% 12%

21%
20%
14%

21%
19%
6%

5%

20%
19%
10%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,374

37

Online Real Estate

Chart 11: Head of the household
Current Year
80%

Head of the household

60%

61%
60%

Not head of the household

51%

60%

55%
49%

39%

50% 50%

45%
40%

40%

40%

20%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

38

India Online 2007

Economic Profile
Chart 12: Monthly family income
Up to Rs. 10K

Current Year
50%
40%

44%

30-50K
49%

43%

40%

40%

10-30K

Above 50K

43%

40%

37%
33%

30%

23%

20%

11%

10%

21%
16%

6%

19%

20%
18%

12%
8%

11%
8%

35%

14%
11%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 4,467

39

Online Real Estate

Chart 13: Most expensive vehicle owned by the household
Current Year

2 Wheeler

4 Wheeler

Others
47%

50%
39%

39%

40%

42%

43%

30%

27%

25%

30%

41%
40%

42%

20%
20%

8%

5%

10%

14%

12%

10%

4%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

40

India Online 2007

Chart 14: Ownership of credit cards (individually)
Current Year
77%
80%

Don't own a credit card

Own a Credit Card

71%

73%
63%

51%

60%

52%

49%

48%
37%

40%

29%

27%

23%
20%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

41

Online Real Estate

Table 17: Household asset ownership
Asset

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Color TV

90%

94%

92%

97%

92%

93%

Mobile Phone

89%

92%

86%

94%

87%

90%

Bank Account

75%

90%

79%

90%

76%

83%

Fridge

67%

86%

73%

87%

70%

76%

Cable TV connection/DTH

69%

80%

72%

79%

72%

74%

Computer/Laptop

64%

76%

67%

80%

63%

69%

Camera

63%

73%

65%

73%

58%

67%

Landline Phone

55%

69%

62%

70%

59%

63%

Life Insurance

52%

71%

56%

72%

52%

62%

Debit Card

51%

72%

52%

72%

54%

59%

Music System/DVD/MP3

51%

65%

54%

67%

49%

58%

Washing Machine

53%

66%

53%

66%

48%

58%

Home

55%

62%

56%

62%

55%

58%

Credit Card

28%

51%

34%

52%

28%

39%

Medical Insurance/CGHS

29%

48%

29%

49%

27%

35%

Fixed Deposits

28%

46%

31%

44%

29%

35%

Air Conditioner

23%

36%

22%

36%

18%

27%

Microwave

22%

34%

24%

38%

18%

26%

Demat Account

17%

36%

17%

38%

14%

24%

Mutual Funds

17%

36%

20%

34%

16%

24%

Video Camera

20%

25%

26%

26%

19%

23%

Share of Companies

16%

33%

13%

36%

13%

22%

IPod

10%

17%

16%

15%

13%

13%

7%

6%

8%

9%

7%

7%

Chit Fund Deposits

Base: 5,129

42

India Online 2007

Chart 15: Current loan liabilities
Current Year
50%

47%

Home Loan

Personal Loan
47%

44%

43%

Two - wheeler Loan
44%

41%

40%
30%
20%

24%
16%
15%

12%

25%
19%
13%

15%

19%
18%

22%

Realestates

ARU

14%

10%
0%
Google

M agicbricks

Yahoo

99acres

Base: 5,129

43

Online Real Estate

Net Usage Status
Chart 16: Years of experience in using internet
Up to 1 year

Current Year

1-2 years

M ore than 2 years

100%
68%

40%
16%
16%

12%
11%

20%
19%

70%
59%

61%

60%

20%

81%

77%

80%

9%11%

25%
16%

15%
14%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

44

India Online 2007

Chart 17: Place of accessing internet
Home

Current Year
100%

86%

81%
80%
60%

Place of work (office / school / college)
81%

70%
56%

56%

59%
51%

53%

84%
73%
47%

83%

79%
56%

Cyber cafe

62%
51%

51%

40%
20%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

45

Online Real Estate

Chart 18: Type of internet connection at home
Current Year
80%

Broadband

Regular Dial Up

78%
69%

64%

Others

74%

70%

67%

60%
40%
20%

18%
13%

10%
10%

13%
12%

14%
8%

15%
12%

15%
10%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,181

46

India Online 2007

Chart 19: Type of internet connection at office
Broadband

Current Year

Regular Dial Up

Others

80%
64%

64%

62%

63%

60%

60%

60%
40%
20%

7%

17%

12%

23%
15%

14%

13%

4%

6%

6%

8%

6%

M agicbricks

Yahoo

99acres

Realestates

ARU

0%
Google

Base: 4,264

47

Online Real Estate

Chart 20: Service provider subscribed to at home
BSNL/Sancharnet

Current Year
50%
40%

Airtel/Bharti

44%
34%
26%

30%
21%
17%
10%

34%

32%

31%

20%

VSNL / Tata

13%

20%

19%

14%
7%

10%

25%

9%

9%

10%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,181

48

India Online 2007

Chart 21: Service provider subscribed to at office
BSNL/Sancharnet

Current Year

Airtel/Bharti

VSNL / Tata

40%
31%
30%
20%

25%

24%

23%

15%

18%
14%

10%

14%

23%
14%

25%
13%
13%

26%
18%
12%

10%

10%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 4,264

49

Online Real Estate

Net Usage Dynamics
Chart 22: Frequency of accessing internet from home
At least once daily
Less than once a week

Current Year
100%

91%

88%

86%

Weekly, but not daily
86%

87%

83%

80%
60%
40%
11%

20%

1%

8%

13%

13%
1%

1%

14%
1%

12%
4%

1%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,069

50

India Online 2007

Chart 23: Frequency of accessing internet from office
At least once daily
Less than once a week
90%
89%

Current Year
100%

85%

Weekly, but not daily
94%

89%

87%

80%
60%
40%
12%

20%

3%

8%

9%
1%

2%

5%

11%
1%

3%

9%
2%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,885

51

Online Real Estate

Chart 24: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM

9.00 AM -6.00 PM

70%

6.00 PM - 12.00 M idnight

62%

60%

55%

52%

52%

54%

44%

50%
40%
30%

20%

20%
10%

5%

25%
15%
9%

11%

10%
9%

15%
13%

17%
9%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,027

52

India Online 2007

Chart 25: Time of the day accessing internet from office
M idnight to 9.00 AM

Current Year

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight

70%
60%

50%

60%

57%

53%

53%
47%

50%
40%
30%
15%

20%
10%

14%

9%
3%

3%

3%

12%

11%

10%
3%

4%

3%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,901

53

Online Real Estate

Chart 26: Duration of PC usage from home
Light users

Current Year
80%

60%

40%

68%

M edium users
69%

64%

Heavy users
64%

64%

55%

27%
18%

20%

22%
11%

23%

23%

14%

21%
16%

8%

22%
15%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,272

54

India Online 2007

Chart 27: Duration of internet usage from home
Current Year

Light users

M edium users

Heavy users

50%
40%

36%
35%
30%

30%

36%

36%
28%

40%

38%
34%

39%

38%
33%

28%

37%
35%

29%

28%

22%
20%
10%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,056

55

Online Real Estate

Chart 28: Duration of PC usage from office
Light users

Current Year
60%

54%

M edium users

Heavy users

55%

53%

52%

50%
43%

40%

34%
26%
20%

25%
22%

23%

32%
20%

27%

25%

20%

18%

21%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,993

56

India Online 2007

Chart 29: Duration of internet usage from office
Light users

Current Year

M edium users

50%
40%
30%

Heavy users
46%

36%

35%

29%

37%

36%

27%

37%

36%
35%

40%

39%
31%

30%
23%

23%

99acres

Realestates

34%
26%

20%
10%
0%
Google

M agicbricks

Yahoo

ARU

Base: 3,822

57

Online Real Estate

Chart 30: Time spent by internet users on watching TV
Light users

Current Year
50%

45%

41%

45%
41%

M edium users
46%

44%

44%

40%

Heavy users
47%
41%

44%
43%

25%
14%

13%

16%
10%

12%

13%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 4,593

58

India Online 2007

Chart 31: Time spent by internet users on reading newspaper
Light users

Current Year
50%

47%
40%

44%

44%

M edium users
47%

49%

46%
43%

40%

Heavy users

40%

44%
43%

35%

30%
18%

20%

14%

13%

11%

11%

13%

10%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 4,683

59

Online Real Estate

Chart 32: Time spent by internet users on listening to radio
Light users

Current Year
80%

M edium users

74%

Heavy users

78%

78%

72%

70%

64%
60%
40%
18%
20%

19%
18%

16%
8%

6%

22%
15%
7%

8%

19%
9%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 3,238

60

India Online 2007

Preferred Net
Activities
Table 18: Popularity of various internet activities
Activity

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

100%

100%

100%

100%

100%

100%

Emailing

92%

98%

95%

98%

96%

96%

Job Search

98%

87%

99%

90%

99%

95%

Check news

98%

83%

99%

85%

97%

93%

Instant messaging

98%

78%

99%

82%

96%

91%

Music

97%

74%

98%

78%

96%

89%

Check Sports

97%

72%

98%

77%

98%

89%

Check financial info

96%

75%

96%

80%

94%

88%

Online games

96%

72%

99%

71%

97%

87%

Matrimonial search

95%

67%

97%

73%

98%

87%

Mobile contents (ring tones /

96%

65%

97%

74%

96%

86%

Astrology

96%

64%

99%

71%

97%

85%

Dating/Friendship

95%

65%

97%

69%

94%

85%

Social networking / Communities

95%

65%

94%

67%

89%

83%

Educational / Learning material

95%

61%

97%

66%

89%

82%

Chatting

69%

65%

66%

60%

71%

64%

E-greetings

62%

69%

61%

58%

67%

64%

Search work related info

51%

61%

52%

67%

48%

55%

Buy online

44%

63%

47%

65%

51%

54%

Screensavers/wallpapers

49%

49%

57%

48%

55%

51%

Search for product information

45%

58%

39%

57%

43%

50%

Share pictures

44%

46%

48%

44%

55%

46%

Check business/Financial news

27%

52%

29%

51%

32%

39%

Net banking

32%

50%

34%

46%

31%

38%

Check hobby related info

33%

42%

35%

39%

35%

37%

Check health & lifestyle info

31%

42%

35%

38%

34%

36%

Movies

38%

37%

40%

32%

43%

36%

Check / read blogs

33%

38%

34%

37%

32%

35%

Business/professional networking

29%

39%

30%

39%

29%

34%

Check cinema content

28%

38%

31%

32%

42%

33%

Check personal travel related info

26%

40%

24%

38%

30%

32%

Buy other than travel products

20%

44%

22%

45%

21%

31%

Online bill payment

22%

38%

28%

40%

28%

31%

Look for Seminar/workshops

29%

27%

27%

31%

30%

29%

Check business travel related info

18%

32%

20%

33%

22%

26%

Adult content

22%

21%

26%

23%

25%

23%

Online stock trading

16%

28%

17%

29%

14%

21%

Net telephony

17%

15%

13%

17%

23%

18%

Comment on blog post

16%

23%

16%

18%

18%

17%

Local language website usage

15%

10%

17%

12%

19%

16%

9%

13%

6%

11%

10%

9%

Check real estate info

Have a blog site of own

Base: 5,129

61

Online Real Estate

Chart 33: Professional activities
Job Search

Current Year
100%

98% 98%
84%

80%

90%

87%
78%

Instant messaging
99% 99%
82%

90% 90%
82%

Emailing - work related
99%
96%
88%

95%
91%

Realestates

ARU

88%

60%
`

40%
20%
0%
Google

M agicbricks

Yahoo

99acres

Base: 5,129

62

India Online 2007

Chart 34: Personal activities
Check news

Current Year

100%

98%

97%

87%

92%
83%
72%

Google

M agicbricks

80%

Emailing - personal
99%

98%
90%

85%

92%
77%

Check Sports
97% 98%
86%

93%
89%

89%

60%
40%
20%
0%
Yahoo

99acres

Realestates

ARU

Base: 5,129

63

Online Real Estate

Chart 35: Downloading activities
Current Year
M usic
97%
96% 96%
100%
74%

80%

Online games
99%
98%
97%
72%
65%

M obile contents (ring tones/games)
97%
96% 96% 89%
87%
86%
78%
74%
71%

60%
40%
20%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

64

India Online 2007

Chart 36: E-commerce related activities
Current Year
96%
100%

Check financial info
96%

Net banking

60%

50%
32%
30%

40%

88%

80%

75%

80%

Book train tickets
94%

36%

34%
31%

46%
36%

35%
31%

38%
35%

20%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

65

Online Real Estate

Chart 37: Online shopping
Buyers

Current Year

Non-Buyers

80%

67%

64%

59%

58%

60%
42%
40%

36%

54%
46%

41%

53%
47%

34%

20%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

66

India Online 2007

Chart 38: Response to online marketing stimulus
Current Year

Clicked a banner ad
Clicked a sponsored search ad

70%
60%
50%
40%

58% 61%
48%

51%

39%
34%

45%
41%
40%

Participated in an online contest
58% 58%
53%
45%
38%
32%

51%
48%
42%

30%
20%
10%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 4,191

67

Online Real Estate

Chart 39: Blogging activities
Current Year
64%

70%

Check/read blogs
Have a blog site of own
63%

57%
38%
35%

16%
9%

23%
13%

16%
6%

35%

32%

18%
11%

61%

62%

59%

37%

34%

33%

Comment on blog post
None of the above

18%
10%

17%
9%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

68

India Online 2007

Chart 40: Member of an online community
Current Year
60%

54%
46%

Not a member of any online community
M ember of an online community
56%
50%
50%
51%
50%
50%
49%
44%

54%
46%

40%

20%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

69

Online Real Estate

Table 19: Membership by type of online community
Membership

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Not a member of any online community

54%

50%

50%

49%

56%

54%

Computers & Internet

10%

7%

10%

5%

6%

7%

Alumni & Schools

7%

13%

4%

8%

4%

7%

Romance & Relationships

4%

5%

7%

6%

5%

5%

Business / Professional community

3%

4%

2%

6%

1%

4%

Games

2%

3%

3%

3%

4%

3%

Music

3%

3%

4%

2%

5%

3%

Schools & Education

4%

1%

3%

1%

3%

3%

Arts & Entertainment

2%

2%

2%

3%

2%

2%

Individuals

2%

2%

2%

3%

1%

2%

Base: 5,129

70

India Online 2007

Table 20: Most used local language websites (other than English)
Language

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Hindi

18%

35%

21%

21%

16%

19%

Tamil

16%

15%

17%

15%

20%

17%

Telugu

27%

9%

12%

10%

9%

14%

Malayalam

17%

1%

12%

10%

20%

14%

Marathi

9%

16%

7%

12%

9%

11%

Kannada

6%

6%

12%

11%

12%

9%

Bengali

2%

10%

4%

9%

3%

6%

Gujarati

0.0%

3%

10%

7%

4%

4%

Konkani

0.0%

0.0%

0.0%

0.0%

0.0%

1%

Oriya

0.0%

0.0%

0.0%

3%

1%

0.7%

Base: 693

71

Online Real Estate

Table 21: Online activities desired in other languages
Activity

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Email

66%

61%

71%

62%

74%

68%

Chatting

58%

47%

50%

45%

60%

52%

Entertainment

52%

43%

50%

51%

56%

51%

Online news

36%

34%

39%

41%

41%

38%

Search information

37%

36%

40%

37%

35%

38%

Online learning / education

39%

33%

36%

34%

36%

35%

Astrology

27%

24%

24%

31%

28%

29%

Online shopping

22%

25%

23%

30%

23%

24%

Travel related information

19%

21%

23%

22%

20%

22%

Matrimony

17%

16%

19%

18%

20%

19%

Blog

13%

19%

12%

21%

12%

16%

Not Interested

16%

23%

15%

19%

10%

17%

Base: 5,129

72

India Online 2007

Chart 41: Problems faced while surfing the internet
Current Year

Slow website opening

Virus / spyware

Spam / junk mails

80%
60%
60%

54%
49%

59% 60%
57%

63%
52%
46%

59% 64%
56%

64%

58%
49%

61%

55%
53%

40%
20%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

73

Online Real Estate

Table 22: Preferred websites - emailing
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Yahoo

55%

43%

76%

45%

59%

52%

Gmail

25%

30%

8%

28%

16%

21%

Rediff

12%

17%

8%

16%

19%

18%

Hotmail

7%

7%

4%

6%

4%

6%

Sify

0.4%

0.9%

1%

1%

0.9%

1%

Indiatimes

0.2%

2%

0.5%

0.5%

0.6%

0.9%

Sancharnet/BSNL

0.3%

0.5%

3%

1%

0.0%

0.7%

VSNL

0.5%

0.6%

0.2%

0.6%

0.4%

0.5%

Lycos

0.1%

0.0%

0.0%

0.1%

0.0%

0.1%

AOL

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Base: 5,129

74

India Online 2007

Chart 42: Multiple user shares of email websites
Current Year
100%

92%

80%

68%
61%

60%

Yahoo

Gmail
96%

91%

92%

70%
59%

59%

65%
65%

Rediff
93%

91%
67%
63%

62%
62%

46%

40%
20%
0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

75

Online Real Estate

Chart 43: Number of email accounts and average per capita email ids
One

Current Year

Two

Three

40%
30%

28%

30%

25%

21%

20%
20%

28%
24%

23%

31%
25%

15%
12%

10%

8%

10%

8%

28%
23%

12%

0%
Google

M agicbricks

Yahoo

99acres

Realestates

ARU

Base: 5,129

76

India Online 2007

Most Used Websites
Table 23: Top of mind unaided recall - all websites
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Google

51%

32%

21%

33%

25%

31%

Yahoo

23%

26%

56%

23%

31%

29%

Rediff

5%

9%

4%

12%

12%

11%

Orkut

3%

3%

3%

2%

7%

4%

Gmail

2%

5%

2%

4%

2%

3%

Hotmail

3%

3%

1%

1%

0.9%

2%

Indiatimes

0.8%

2%

2%

2%

0.9%

1%

Funmaza

0.0%

0.0%

0.0%

0.0%

0.0%

0.9%

Contest2win

0.8%

0.7%

0.8%

1%

0.0%

0.6%

1%

0.4%

0.1%

0.5%

0.6%

0.5%

Sify

Base: 5,019

77

Online Real Estate

Table 24: Most used website - all websites
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Google

51%

34%

19%

33%

25%

30%

Yahoo

22%

18%

57%

22%

25%

27%

Rediff

6%

9%

5%

11%

15%

12%

Orkut

7%

5%

4%

6%

10%

6%

Gmail

4%

6%

2%

4%

3%

4%

Hotmail

3%

2%

1%

1%

1%

2%

Indiatimes

0.1%

2%

0.3%

2%

0.4%

1%

Wikipedia

0.1%

4%

0.1%

0.9%

0.0%

0.8%

1%

0.5%

0.2%

0.6%

0.1%

0.7%

0.0%

1%

0.0%

2%

0.3%

0.6%

Sify
Moneycontrol

Base: 5,093

78

India Online 2007

Table 25: Info search (English)
Website
Google
Yahoo

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

89%

87%

38%

81%

59%

70%

5%

3%

54%

5%

6%

13%

English

0.2%

1%

1%

2%

22%

4%

Rediff

0.7%

1%

2%

2%

1%

4%

2%

0.1%

3%

1%

1%

1%

Wikipedia

0.8%

0.2%

0.1%

3%

0.8%

0.9%

Indiatimes

0.2%

0.1%

0.0%

0.4%

0.4%

0.8%

Dictionary

0.4%

1%

0.1%

0.6%

1%

0.6%

Sify

0.0%

0.2%

0.1%

0.1%

0.0%

0.6%

Timesofindia

0.1%

2%

0.0%

0.5%

0.5%

0.5%

MSN

Base: 4,470

79

Online Real Estate

Table 26: Info search (local language)
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

90%

73%

78%

69%

70%

75%

Manoramaonline

2%

0.0%

2%

3%

2%

2%

Guruji

3%

3%

1%

2%

2%

2%

Webduniya

0.2%

4%

2%

2%

0.6%

1%

Khoj

0.6%

2%

0.0%

2%

2%

1%

MSN

3%

0.0%

2%

0.0%

0.0%

1%

Google

Eenadu

0.3%

2%

3%

0.1%

0.6%

1%

Webulagam

0.4%

0.6%

1%

0.9%

2%

0.8%

Kerala

0.1%

0.6%

0.0%

0.0%

0.0%

0.7%

Chennaionline

0.1%

0.2%

0.0%

2%

2%

0.6%

Base: 2,674

80

India Online 2007

Table 27: Job search
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Naukri

22%

40%

24%

49%

38%

35%

Monster

20%

27%

27%

25%

30%

26%

Timesjobs

12%

20%

11%

15%

11%

13%

Google

29%

5%

6%

1%

0.8%

7%

Yahoo

3%

1%

20%

0.3%

0.6%

4%

Rediff

0.9%

0.5%

3%

0.8%

1%

2%

Indiatimes

2%

3%

2%

0.7%

1%

2%

Jobs

1%

0.0%

1%

0.4%

2%

1%

Freshersworld

3%

0.1%

1%

0.1%

1%

1%

Jobsahead

2%

0.7%

0.9%

2%

0.8%

1%

Base: 4,834

81

Online Real Estate

Table 28: Booking travel tickets
Website
Yatra
Makemytrip

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

7%

22%

21%

18%

14%

15%

5%

27%

6%

27%

12%

15%

Google

58%

4%

2%

4%

3%

14%

Yahoo

5%

2%

52%

1%

3%

11%

IRCTC

5%

12%

5%

16%

14%

11%

Rediff

2%

4%

4%

2%

1%

6%

0.7%

3%

2%

3%

0.9%

3%

2%

1%

0.1%

0.7%

16%

3%

1%

5%

0.3%

3%

0.7%

2%

0.9%

3%

0.3%

2%

2%

1%

Indiatimes
Travel
Travelguru
Airdeccan

Base: 4,538

82

India Online 2007

Table 29: Online shopping (other than travel tickets)
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Ebay

17%

39%

25%

41%

38%

29%

Rediff

11%

23%

17%

26%

14%

22%

Google

51%

2%

2%

2%

2%

12%

Yahoo

4%

2%

50%

2%

3%

10%

Indiatimes

2%

11%

2%

10%

3%

6%

Futurebazaar

4%

9%

2%

8%

9%

6%

Shopping

1%

2%

0.0%

1%

9%

3%

Sify

2%

1%

0.3%

0.6%

1%

2%

Onlineshopping

0.2%

0.0%

0.1%

0.6%

8%

1%

Indiaplaza

0.5%

2%

0.0%

0.6%

0.5%

1%

Base: 4,573

83

Online Real Estate

Table 30: Online news
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Yahoo

12%

4%

55%

6%

2%

14%

Google

48%

4%

3%

5%

2%

11%

NDTV

5%

15%

3%

21%

17%

11%

Rediff

4%

14%

5%

8%

3%

10%

Indiatimes

5%

8%

4%

10%

5%

7%

Aajtak

3%

7%

2%

5%

9%

6%

BBC

2%

7%

2%

6%

11%

4%

MSN

4%

2%

7%

2%

1%

3%

Timesofindia

3%

7%

3%

2%

4%

3%

CNN

1%

3%

4%

5%

5%

3%

Base: 4,605

84

India Online 2007

Table 31: Financial news & info (rates, quotes, etc.)
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Google

69%

4%

4%

5%

3%

17%

Yahoo

6%

5%

68%

4%

5%

15%

Moneycontrol/CNBC

3%

26%

2%

15%

4%

10%

Rediff

4%

3%

6%

2%

3%

7%

ICICI Direct/ICICI Bank

2%

6%

3%

9%

8%

6%

Sharekhan

1%

9%

3%

6%

1%

4%

Indiatimes

2%

5%

2%

4%

2%

4%

NDTV/NDTVprofit

2%

4%

2%

5%

4%

4%

1%

0.4%

0.1%

2%

8%

3%

0.5%

4%

0.6%

7%

2%

3%

Stockmarket
Economictimes

Base: 4,367

85

Online Real Estate

Table 32: Online share trading
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

28%

37%

43%

30%

41%

33%

Sherkhan

24%

28%

13%

30%

26%

26%

Indiabulls

0.8%

7%

0.4%

8%

1%

7%

BSE

ICICI Direct

0.3%

0.6%

0.0%

4%

4%

4%

5Paisa

1%

2%

15%

4%

3%

3%

Kotaksecurities

5%

5%

0.0%

1%

3%

3%

0.0%

3%

0.0%

5%

0.0%

2%

2%

0.1%

0.7%

2%

2%

2%

hdfcsec

0.9%

3%

0.0%

2%

0.0%

2%

Reliancemoney

0.0%

2%

0.0%

3%

0.9%

1%

Religare
NSE

Base: 805

86

India Online 2007

Table 33: Matrimonial search
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Shaadi

19%

40%

19%

48%

34%

27%

Bharatmatrimony

17%

32%

19%

28%

21%

25%

Google

40%

0.5%

0.5%

0.2%

0.0%

8%

Yahoo

3%

0.7%

42%

0.5%

0.9%

7%

Matrimony

5%

4%

2%

0.7%

18%

5%

Jeevansaathi

3%

6%

5%

6%

7%

5%

Rediff

1%

2%

2%

0.3%

1%

4%

Tamilmatrimony

2%

2%

2%

4%

6%

3%

0.5%

6%

0.5%

5%

2%

3%

2%

2%

3%

0.6%

3%

2%

Simplymarry
Matrimonial

Base: 4,424

87

Online Real Estate

Table 34: Dating/friendship search
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Orkut

18%

36%

18%

32%

31%

25%

Yahoo

19%

18%

65%

17%

15%

25%

Google

45%

2%

0.8%

3%

4%

12%

Rediff

3%

6%

5%

5%

4%

8%

Date

2%

3%

0.1%

7%

14%

3%

Fropper

0.7%

8%

2%

6%

2%

3%

Indiatimes

0.3%

4%

0.4%

5%

0.7%

2%

Friends

0.2%

1%

0.2%

2%

3%

2%

Friendfinder

0.9%

2%

0.7%

2%

3%

2%

Adultfriendfinder

0.5%

2%

0.0%

4%

2%

2%

Base: 4,324

88

India Online 2007

Table 35: Social networking/communities
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Orkut

86%

68%

22%

61%

40%

56%

Yahoo

7%

9%

67%

17%

6%

20%

MSN

3%

1%

2%

2%

0.8%

2%

0.0%

0.1%

0.3%

2%

0.3%

2%

1%

0.2%

0.7%

0.1%

9%

2%

Hi5

0.4%

1%

0.6%

0.2%

0.7%

0.7%

Myspace

0.3%

0.2%

0.0%

0.6%

4%

0.7%

Tagged

0.0%

0.4%

0.6%

0.7%

0.1%

0.4%

Fropper

0.0%

0.2%

0.1%

0.6%

0.0%

0.4%

Bharatstudent

0.0%

0.2%

0.0%

0.7%

1%

0.4%

Friends
Communities

Base: 3,358

89

Online Real Estate

Table 36: Online gaming
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Yahoo

12%

17%

54%

19%

9%

21%

Zapak

11%

24%

9%

16%

9%

13%

Google

51%

0.9%

3%

3%

1%

13%

Games

2%

4%

0.9%

9%

26%

7%

0.6%

1%

4%

1%

0.2%

4%

2%

8%

1%

6%

4%

3%

Contest2Win

0.6%

5%

7%

2%

4%

3%

Indiagames

0.3%

2%

2%

3%

7%

3%

3%

0.2%

1%

2%

2%

2%

0.1%

1%

0.2%

4%

1%

2%

Rediff
Miniclip

MSN
Indiatimes

Base: 4,306

90

India Online 2007

Table 37: Download mobile content
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Yahoo

12%

8%

54%

10%

4%

17%

Rediff

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

5%

15%

9%

11%

9%

13%

Nokia

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiatimes

52%

4%

4%

2%

2%

12%

Mobile9

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Google

Ringtones
Airtel
Hutch
Funmaza

4%

12%

2%

8%

17%

8%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

6%

4%

15%

4%

7%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Base: 4,336

91

Online Real Estate

Table 38: Preferred instant messaging applications
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Yahoo

40%

61%

87%

66%

69%

59%

Google Talk

45%

12%

7%

11%

7%

16%

Rediffbol

4%

7%

3%

9%

10%

11%

MSN

5%

9%

1%

7%

5%

6%

Meebo

3%

2%

0.0%

2%

3%

2%

Orkut

2%

0.6%

0.4%

1%

2%

2%

Indiatimes

0.1%

0.4%

0.3%

0.6%

0.1%

0.7%

Skype

0.0%

2%

0.0%

1%

0.1%

0.6%

AIM

0.0%

0.4%

0.0%

0.2%

1%

0.3%

Others

0.9%

7%

0.8%

1%

3%

4%

Base: 4,536

92

India Online 2007

Table 39: Download music
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

14%

24%

12%

28%

30%

19%

Yahoo

6%

8%

45%

7%

3%

13%

Google

45%

2%

5%

0.4%

0.0%

10%

Music

2%

3%

0.4%

2%

19%

5%

Rediff

0.8%

1%

2%

2%

2%

5%

Musicindiaonline

3%

2%

1%

6%

2%

4%

Cooltoad

5%

5%

1%

6%

3%

3%

Mp3

2%

3%

0.9%

3%

0.6%

2%

Tamilsongs

0.9%

1%

1%

0.9%

2%

2%

Indiatimes

0.2%

2%

0.3%

4%

0.0%

2%

Raaga

Base: 4,459

93

Online Real Estate

Table 40: Sports content
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

14%

35%

17%

33%

36%

26%

Yahoo

7%

4%

58%

5%

4%

14%

Google

52%

3%

4%

2%

2%

12%

Cricinfo

6%

15%

3%

17%

12%

9%

Rediff

2%

11%

4%

5%

2%

9%

Sports

4%

2%

0.8%

4%

24%

6%

Indiatimes

2%

3%

2%

5%

3%

4%

NDTV

1%

2%

0.5%

2%

2%

3%

1%

2%

1%

5%

0.6%

2%

0.9%

4%

2%

0.8%

1%

2%

Espnstarsports

Sify
Tensports

Base: 4,348

94

India Online 2007

Table 41: Cinema content
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Yahoo

4%

10%

58%

2%

5%

14%

Google

54%

5%

4%

1%

0.0%

12%

Rediff

1%

3%

3%

4%

2%

6%

Cinema

2%

2%

0.6%

3%

23%

5%

PVR Cinemas

3%

11%

2%

6%

3%

5%

Bollywood

3%

5%

0.8%

6%

7%

5%

Movies

2%

2%

2%

3%

7%

4%

Indiafm

1%

6%

3%

3%

4%

3%

0.4%

4%

2%

3%

0.9%

3%

2%

4%

0.8%

2%

2%

3%

Indiatimes
Sify

Base: 4,381

95

Online Real Estate

Table 42: Most used local language websites (other than English)
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Google

42%

14%

10%

5%

11%

16%

Yahoo

5%

0.0%

44%

11%

9%

11%

Eeandu

5%

9%

8%

3%

3%

8%

Malayalamanorama

3%

0.1%

7%

4%

19%

7%

Webduniya

1%

14%

0.6%

3%

11%

4%

Marathiworld

2%

6%

3%

7%

2%

4%

Webulagam

6%

0.0%

6%

0.0%

0.0%

3%

Thinamalar

5%

2%

0.3%

3%

0.7%

3%

Rediff

0.3%

0.2%

2%

0.0%

2%

3%

Tamilcinema

0.0%

0.0%

0.5%

7%

1%

3%

Base: 693

96

India Online 2007

Table 43: Preferred blog sites
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Google

55%

21%

8%

20%

12%

24%

Yahoo

19%

13%

36%

14%

16%

21%

Rediff

10%

12%

4%

11%

7%

10%

Blogger

2%

11%

5%

14%

16%

10%

Ibibo

2%

19%

10%

13%

7%

9%

Blogspot

2%

11%

4%

17%

9%

9%

Tagged

0.0%

0.1%

24%

0.1%

0.4%

3%

Hi5

2%

0.0%

3%

0.0%

17%

3%

Indiatimes

1%

5%

0.3%

5%

0.6%

3%

Debonairblog

3%

1%

0.0%

0.6%

2%

2%

Base: 1,113

97

Online Real Estate

Table 44: Preferred astrology website
Website
Yahoo
Astrology

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

12%

11%

74%

17%

5%

22%

8%

19%

4%

23%

59%

18%

60%

6%

4%

2%

1%

14%

Rediff

4%

11%

5%

9%

3%

11%

Indiatimes astrospeak

4%

10%

2%

18%

5%

7%

Sify

1%

3%

0.4%

3%

1%

3%

0.5%

3%

0.5%

1%

2%

3%

4%

2%

2%

3%

0.4%

2%

Horoscope

0.3%

1%

0.0%

3%

3%

1%

Astrolife

0.3%

3%

0.0%

0.9%

2%

1%

Google

Sarafreder
MSN

Base: 4,342

98

India Online 2007

Table 45: Preferred online learning / education website
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Google

74%

25%

20%

24%

13%

33%

Yahoo

3%

4%

57%

8%

4%

13%

Rediff

1%

5%

3%

1%

2%

6%

Education

1%

6%

0.3%

2%

17%

4%

Wikipedia

0.8%

10%

2%

5%

3%

4%

Onlinelearning

0.0%

1%

0.6%

4%

10%

2%

Indiatimes

0.9%

2%

1%

2%

0.7%

2%

3%

0.2%

2%

0.3%

0.1%

2%

IGNOU

0.3%

3%

0.3%

2%

2%

1%

Ebizel

0.9%

2%

0.0%

4%

3%

1%

MSN

Base: 4,107

99

Online Real Estate

Most Used Offline
Media Brands
Table 46: Favorite TV channels
TV Channel

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Star Plus

8%

11%

14%

12%

12%

13%

Discovery

9%

8%

5%

8%

7%

7%

Sun TV

5%

3%

4%

9%

7%

5%

Aajtak

4%

6%

2%

4%

7%

5%

NDTV

3%

5%

4%

8%

3%

5%

HBO

3%

4%

5%

3%

9%

5%

Sony

3%

3%

5%

4%

2%

4%

Zee TV

4%

4%

3%

1%

4%

3%

M TV

6%

1%

4%

3%

2%

3%

ESPN

3%

2%

5%

3%

7%

3%

Base: 4,637

100

India Online 2007

Table 47: Favorite newspapers
Newspaper

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

The Times of India

34%

50%

27%

37%

24%

35%

The Hindu

24%

12%

14%

21%

22%

19%

The Hindustan Times

7%

6%

6%

6%

8%

6%

Deccan Chronicle

7%

4%

6%

2%

10%

5%

Eenadu

3%

1%

2%

2%

3%

3%

The Economic Times

2%

4%

1%

5%

2%

3%

Dainik Bhaskar

2%

1%

3%

3%

3%

2%

The Telegraph

2%

2%

2%

6%

2%

2%

Indian Express

2%

2%

3%

1%

2%

2%

Malyalam Manorama

2%

0.7%

2%

1%

3%

2%

Base: 4,615

101

Online Real Estate

Table 48: Favorite magazines
Magazine

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

22%

28%

21%

32%

24%

26%

Reader's Digest

5%

6%

6%

7%

4%

6%

The Week

6%

5%

9%

5%

7%

6%

Sports Star

5%

0.9%

2%

2%

10%

4%

Femina

6%

4%

6%

1%

3%

4%

Outlook

2%

6%

2%

5%

4%

3%

Film Fare

2%

3%

5%

1%

4%

3%

Business World

2%

5%

0.7%

4%

1%

3%

Business Today

1%

4%

0.3%

3%

2%

2%

Chip

3%

1%

2%

2%

0.1%

2%

India Today

Base: 4,114

102

India Online 2007

Table 49: Favorite radio channels
Radio Channel

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Radio Mirchi

36%

47%

35%

41%

33%

37%

Red FM

11%

12%

9%

16%

12%

13%

AIR

13%

7%

13%

11%

11%

12%

Radio City

8%

15%

8%

10%

11%

11%

Suryan FM

8%

3%

9%

3%

15%

7%

Big FM

4%

5%

6%

6%

5%

6%

AIR FM GOLD

6%

3%

7%

4%

6%

5%

AIR FM RAINBOW

4%

2%

5%

2%

2%

3%

Fever FM

5%

4%

0.6%

1%

2%

3%

Go FM

1%

0.5%

0.5%

0.9%

2%

1%

Base: 3,321

103

Online Real Estate

Offline Brands
Recalled
Table 50: TOM recall for brands
TOM Brand

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sony

7%

10%

6%

Nokia

7%

10%

8%

10%

5%

8%

7%

10%

8%

Tata

5%

4%

5%

5%

5%

5%

LG

4%

Reliance

3%

3%

5%

4%

4%

4%

5%

4%

3%

2%

3%

HLL
Nike

1%

2%

2%

3%

3%

3%

4%

1%

4%

2%

2%

3%

Colgate

2%

3%

1%

3%

3%

2%

Samsung

2%

2%

3%

2%

1%

2%

Pepsi

3%

2%

0.7%

3%

2%

2%

Base: 4,983

104

Segment Wise Detailed
Tables

105

Table 1: Gender breakup
Gender

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Male

84%

86%

81%

89%

82%

85%

Female

16%

14%

19%

11%

18%

16%

Yahoo

99acres

Realestates

ARU

Table 2: Age group distribution
Age Group

Google

Magicbricks

Sample Base

801

709

537

533

479

5,129

13-18 yrs

12%

5%

15%

5%

10%

9%

19-24 yrs

44%

28%

36%

21%

43%

32%

25-35 yrs

34%

42%

33%

49%

36%

40%

36-45 yrs

6%

15%

7%

17%

8%

13%

46-55 yrs

3%

7%

7%

7%

2%

6%

Above 55 yrs

1%

2%

2%

0.7%

0.1%

2%

106

Table 3: City class - by population size
City Class

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

Up to 1 Lakh

11%

709

537

5%

14%

533

479

5,129

8%

11%

10%

1-5 Lakhs

14%

12%

14%

15%

17%

15%

5-10 Lakhs

29%

Above 10 Lakhs

46%

19%

29%

23%

34%

27%

65%

42%

54%

38%

48%

Table 4: City class - by market size
City Class

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Metro

38%

56%

37%

50%

35%

42%

Urban uptowns

12%

13%

12%

9%

13%

13%

Emerging Towns

19%

8%

16%

14%

18%

15%

Others

31%

23%

35%

27%

34%

31%

107

Table 5: City wise distribution
Cities

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Delhi

11%

18%

11%

17%

12%

13%

Mumbai

11%

16%

7%

10%

5%

11%

Bangalore

7%

11%

5%

10%

6%

8%

Hyderabad

6%

6%

6%

8%

7%

7%

Chennai

5%

5%

6%

8%

6%

6%

Kolkata

3%

4%

4%

4%

2%

3%

Pune

3%

7%

1%

2%

2%

3%

0.7%

2%

2%

2%

1%

1%

1%

1%

2%

0.9%

0.8%

1%

Ahmadabad
Lucknow
Coimbatore

0.9%

0.4%

2%

0.8%

2%

1%

Visakhapatanam

1%

0.6%

1%

0.9%

2%

1%

Nagpur

1%

1%

0.2%

0.8%

0.8%

1%

Chandigarh

0.6%

0.8%

0.7%

1%

0.8%

0.8%

Jaipur

0.5%

0.7%

0.7%

0.9%

0.2%

0.7%

Indore

0.6%

0.7%

0.7%

1%

0.4%

0.7%

Surat

0.6%

0.3%

1%

0.6%

1%

0.6%

Vadodara

0.6%

0.7%

0.7%

0.8%

0.4%

0.6%

Faridabad

0.6%

0.6%

0.6%

0.6%

0.8%

0.6%

Patna

0.4%

1%

0.6%

0.2%

0.4%

0.6%

Thiruvanathapuram

1%

0.0%

0.7%

0.4%

0.4%

0.6%

Bhopal

0.7%

0.1%

0.4%

0.2%

0.4%

0.5%

Ludhiana

0.5%

0.3%

0.4%

0.4%

0.2%

0.5%

Bhubaneswar

0.5%

0.4%

0.4%

0.4%

0.0%

0.5%

Vijayavada

0.7%

0.3%

0.4%

0.0%

1%

0.5%

Mysore

0.1%

0.7%

0.7%

0.2%

0.8%

0.5%

Kochi

0.2%

0.3%

0.4%

0.2%

0.6%

0.4%

Madurai

0.4%

0.1%

0.4%

0.0%

0.8%

0.4%

Dehradun

0.4%

0.4%

0.7%

0.4%

0.2%

0.4%

kanpur

0.4%

0.0%

0.6%

0.0%

0.2%

0.3%

Nashik

0.4%

0.3%

0.4%

0.0%

0.2%

0.3%

Agra

0.4%

0.1%

0.2%

0.2%

0.4%

0.3%

Amritsar

0.4%

0.3%

0.0%

0.4%

0.4%

0.3%

Guwahati

0.2%

0.3%

0.4%

0.2%

0.4%

0.3%

Meerut

0.4%

0.3%

0.2%

0.0%

0.8%

0.3%

Ranchi

0.5%

0.1%

0.7%

0.4%

0.0%

0.3%

Mangalore

0.0%

0.1%

0.4%

0.2%

0.6%

0.3%

Allahabad

0.2%

0.3%

0.2%

0.0%

0.0%

0.2%

Cuttack

0.2%

0.3%

0.2%

0.0%

0.6%

0.2%

Aurangabad

0.2%

0.1%

0.2%

0.2%

0.2%

0.2%

Goa

0.0%

0.0%

0.4%

0.0%

0.0%

0.2%

Rajkot

0.1%

0.1%

0.2%

0.0%

0.4%

0.2%

Tiruchirapalli

0.0%

0.0%

0.2%

0.4%

0.2%

0.2%

Jabalpur

0.4%

0.0%

0.2%

0.4%

0.2%

0.2%

Jodhpur

0.2%

0.3%

0.4%

0.4%

0.0%

0.2%

Solapur

0.2%

0.0%

0.4%

0.0%

0.2%

0.2%

Raipur

0.1%

0.0%

0.0%

0.6%

0.0%

0.1%

108

Cities

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Varanasi

0.1%

0.1%

0.4%

0.0%

0.0%

0.1%

Assansol

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Dhanbad

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Others from North India

10%

5%

10%

6%

8%

8%

Others from South India

16%

7%

16%

9%

19%

14%

Others from East India

4%

2%

7%

3%

5%

5%

Others from West India

6%

5%

6%

6%

8%

6%

Table 6: Region-wise break-ups
Region

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

North

22%

25%

21%

23%

17%

21%

East

10%

8%

14%

10%

7%

11%

South

44%

37%

43%

44%

56%

44%

West

24%

30%

22%

23%

19%

25%

109

Table 7: Preferred language of reading
Language

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

English

41%

52%

36%

54%

37%

44%

Hindi

18%

17%

17%

15%

15%

16%

Telugu

10%

6%

5%

6%

9%

7%

Tamil

6%

4%

8%

7%

9%

6%

Marathi

4%

4%

4%

3%

4%

5%

Kannada

3%

5%

6%

3%

5%

4%

Malayalam

5%

2%

5%

3%

5%

4%

Gujarati

2%

3%

5%

3%

4%

3%

Bengali

2%

3%

4%

3%

2%

3%

Oriya

4%

0.7%

2%

0.8%

0.8%

2%

Punjabi

2%

1%

2%

0.5%

2%

1%

Urdu

0.9%

1%

0.5%

1%

1%

1%

Awadhi

0.9%

0.0%

0.9%

0.3%

2%

0.7%

Assamese

0.2%

0.1%

3%

0.2%

0.5%

0.6%

Marwari

0.2%

0.3%

0.0%

1%

1%

0.4%

Konkani

0.3%

0.1%

0.4%

0.0%

0.0%

0.3%

Sindhi

0.7%

0.0%

0.0%

0.1%

0.5%

0.3%

Bhojpuri

0.3%

0.3%

0.0%

0.2%

0.2%

0.2%

Tulu

0.1%

0.1%

0.0%

0.0%

2%

0.2%

Haryanvi

0.3%

0.0%

0.1%

0.0%

0.0%

0.1%

Kashmiri

0.1%

0.0%

0.1%

0.1%

0.0%

0.1%

Maithili

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Dogri

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Manipuri

0.2%

0.0%

0.1%

0.0%

0.2%

0.1%

Chhattisgarhi

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Magahi

0.1%

0.0%

0.1%

0.0%

0.1%

0.0%

Nepali

0.1%

0.2%

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.9%

0.0%

0.5%

0.3%

0.1%

0.6%

Table 8: Socio economic classification
SEC

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

SEC A

23%

38%

21%

38%

24%

28%

SEC B

26%

31%

30%

32%

32%

31%

SEC C

29%

19%

22%

19%

28%

23%

SEC D

14%

9%

18%

10%

13%

13%

SEC E

9%

4%

9%

3%

4%

6%

110

Table 9: Highest educational qualification
Education

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

Up to SSC/HSC

12%

709

537

7%

18%

533

479

5,129

6%

12%

11%

College but not Graduate

27%

18%

24%

17%

20%

22%

Graduate & above - general stream

31%

Graduate & above - professional stream

30%

37%

38%

41%

39%

38%

38%

21%

37%

30%

29%

Table 10: Occupational break up
Occupation

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Unemployed

43%

24%

46%

22%

43%

33%

Employed

57%

76%

54%

78%

57%

67%

Table 11: Function / field of occupation
Functions

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

431

525

287

416

276

3,374

Marketing/Sales

16%

14%

19%

17%

14%

16%

Advertising/PR/Media

2%

5%

4%

3%

5%

3%

Finance

5%

10%

12%

14%

6%

10%

HR

2%

3%

3%

3%

3%

3%

IT/Software

25%

22%

14%

20%

21%

20%

Manufacturing

13%

11%

8%

12%

12%

12%

Administration

8%

8%

11%

10%

12%

10%

Academics

4%

3%

7%

2%

1%

3%

Consultancy

3%

9%

5%

7%

3%

6%

22%

16%

18%

13%

23%

18%

Others

111

Table 12: Head of the household
Head Of The HH

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Head of the household

39%

51%

45%

60%

40%

50%

Not head of the household

61%

49%

55%

40%

60%

50%

Table 13: Monthly family income
Income

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

665

647

456

481

404

4,467

Up to 5K

15%

5%

17%

4%

20%

12%

5-10K

25%

18%

26%

14%

29%

23%

10-20K

32%

22%

26%

26%

25%

26%

20-30K

12%

18%

11%

17%

8%

14%

30-50K

6%

16%

8%

20%

8%

11%

50-75K

3%

7%

3%

8%

3%

5%

75-100K

3%

5%

5%

5%

3%

4%

Above 100K

5%

8%

4%

5%

5%

6%

Table 14: Most expensive vehicle owned by the household
Vehicle Owned

Google

Magicbricks

Yahoo

99acres

801
9%

709

537

3%

10%

Motor-Cycle/Scooter
Small Car (Up to Rs.4 lakhs)

39%

39%

15%

24%

Mid-Size Car (Rs.4 to 8 lakhs)

9%

Premium/Luxury Car (Above Rs.8 lakhs)
Others

Sample Base
Bi-Cycle

Don't own a vehicle

Realestates

ARU

533

479

5,129

3%

13%

7%

42%

40%

47%

43%

14%

23%

12%

18%

16%

10%

15%

7%

10%

1%

2%

3%

3%

1%

2%

1%

2%

2%

0.7%

0.7%

1%

26%

14%

19%

16%

19%

19%

112

Table 15: Ownership of credit cards (individually)
Credit Card

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Single Card

13%

23%

17%

24%

17%

19%

Multiple Cards

10%

28%

12%

24%

11%

18%

No Credit Card

77%

49%

71%

52%

73%

63%

Table 16: Household asset ownership
Asset

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Color TV

90%

94%

92%

97%

92%

93%

Mobile Phone

89%

92%

86%

94%

87%

90%

Bank Account

75%

90%

79%

90%

76%

83%

Fridge

67%

86%

73%

87%

70%

76%

Cable TV connection/DTH

69%

80%

72%

79%

72%

74%

Computer/Laptop

64%

76%

67%

80%

63%

69%

Camera

63%

73%

65%

73%

58%

67%

Landline Phone

55%

69%

62%

70%

59%

63%

Life Insurance

52%

71%

56%

72%

52%

62%

Debit Card

51%

72%

52%

72%

54%

59%

Music System/DVD/MP3

51%

65%

54%

67%

49%

58%

Washing Machine

53%

66%

53%

66%

48%

58%

Home

55%

62%

56%

62%

55%

58%

Credit Card

28%

51%

34%

52%

28%

39%

Medical Insurance/CGHS

29%

48%

29%

49%

27%

35%

Fixed Deposits

28%

46%

31%

44%

29%

35%

Air Conditioner

23%

36%

22%

36%

18%

27%

Microwave

22%

34%

24%

38%

18%

26%

Demat Account

17%

36%

17%

38%

14%

24%

Mutual Funds

17%

36%

20%

34%

16%

24%

Video Camera

20%

25%

26%

26%

19%

23%

Share of Companies

16%

33%

13%

36%

13%

22%

IPod

10%

17%

16%

15%

13%

13%

7%

6%

8%

9%

7%

7%

Chit Fund Deposits

113

Table 17: Current loan liabilities
Loan

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Home Loan

47%

44%

47%

43%

41%

44%

Personal Loan

15%

24%

19%

25%

19%

22%

Two - wheeler Loan

16%

12%

13%

15%

18%

14%

9%

20%

13%

19%

11%

13%

Car Loan
Education Loan

11%

7%

10%

4%

17%

9%

Business Loan

3%

4%

3%

4%

4%

4%

Consumer Durables

3%

5%

2%

4%

4%

3%

0.0%

0.0%

0.0%

0.0%

0.1%

0.1%

10%

6%

8%

4%

8%

8%

Realestates

ARU

Other
None of Above

Table 18: Years of experience in using internet
Experience

Sample Base

Google

Magicbricks

Yahoo

99acres

801

709

537

533

479

5,129

Less Than 6 Months

9%

5%

9%

4%

12%

7%

6 Months-1 year

7%

6%

10%

4%

14%

8%

1-2 years

16%

12%

20%

11%

16%

14%

2-5 years

31%

22%

22%

26%

20%

26%

5-6 years

12%

13%

14%

15%

13%

13%

6 years and above

25%

42%

26%

39%

26%

32%

Table 19: Place of accessing internet
Place Of Access

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Home

56%

70%

59%

73%

56%

62%

Place of work (office / school / college)

81%

86%

81%

84%

79%

83%

Cyber cafe

56%

51%

53%

47%

51%

51%

6%

11%

9%

12%

7%

9%

In transit (while traveling)

114

Table 20: Type of internet connection at home
Connection Type

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

484

502

301

390

269

3,181

24 Hrs Broadband

32%

45%

34%

42%

27%

35%

Broadband Dial Up

25%

25%

27%

21%

26%

25%

Regular Dial Up

18%

10%

13%

14%

15%

15%

Cable

7%

7%

8%

11%

15%

10%

Mobile Connection

7%

5%

8%

6%

9%

6%

Wi Fi Connection

1%

1%

1%

1%

1%

1%

0.0%

2%

0.4%

0.3%

0.0%

0.5%

Others

4%

2%

2%

0.5%

2%

2%

Don't Know

5%

3%

7%

4%

6%

5%

Lease/Dedicated line

Table 21: Type of internet connection at office
Connection Type

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

650

609

427

444

393

4,264

24 Hrs Broadband

30%

39%

32%

39%

29%

33%

Broadband Dial Up

24%

21%

24%

17%

25%

24%

Lease/Dedicated line

6%

12%

3%

16%

8%

8%

10%

4%

7%

4%

6%

6%

Regular Dial Up

7%

4%

6%

6%

8%

6%

Wi Fi Connection

3%

2%

3%

4%

2%

3%

Mobile Connection

1%

2%

4%

2%

2%

2%

Cable

Others
Don't Know

2%

1%

3%

0.4%

1%

2%

17%

15%

19%

13%

18%

16%

Table 22: Service provider subscribed to at home
Service Provider

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

484

502

301

390

269

3,181

BSNL/Sancharnet

34%

31%

44%

26%

32%

34%

Airtel/Bharti

17%

21%

14%

25%

20%

19%

VSNL / Tata

10%

13%

7%

9%

9%

10%

Local Cable Operator

7%

9%

8%

13%

8%

9%

Sify

7%

5%

6%

6%

6%

7%

MTNL

6%

8%

3%

5%

4%

6%

Reliance

4%

7%

3%

5%

4%

5%

0.1%

0.2%

0.0%

0.2%

0.1%

0.1%

11%

4%

11%

6%

12%

9%

4%

3%

4%

4%

5%

4%

Spectranet
Others
Don't Know

115

Table 23: Service provider subscribed to at office
Service Provider

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

650

609

427

444

393

4,264

BSNL/Sancharnet

25%

23%

31%

24%

25%

26%

Airtel/Bharti

15%

18%

14%

23%

13%

18%

VSNL / Tata

10%

14%

10%

14%

13%

12%

Reliance

4%

6%

4%

6%

5%

6%

Sify

5%

4%

4%

4%

7%

5%

MTNL

5%

5%

4%

3%

3%

4%

Local Cable Operator

4%

5%

5%

4%

4%

4%

Spectranet

0.4%

0.3%

0.5%

0.5%

0.3%

0.3%

Others

10%

5%

11%

7%

9%

8%

Don't Know

21%

20%

17%

16%

20%

17%

Table 24: Frequency of accessing internet from home
Frequency

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

464

490

289

380

263

3,069

Over 5 times a Day

31%

31%

21%

27%

35%

29%

2-5 times a Day

24%

32%

37%

27%

22%

28%

Once Daily

33%

28%

28%

32%

25%

30%

7%

7%

9%

9%

11%

8%

Once In 2-3 Days
Once a Week

5%

1%

4%

4%

3%

4%

1-3 times a Month

0.7%

0.5%

0.9%

0.0%

0.5%

0.5%

Once in More than a Month

0.4%

0.4%

0.5%

0.9%

3%

0.8%

Table 25: Frequency of accessing internet from office
Frequency

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

579

565

368

409

364

3,885

Over 5 times a Day

46%

54%

33%

56%

39%

44%

2-5 times a Day

20%

21%

24%

20%

24%

23%

Once Daily

19%

16%

32%

19%

24%

22%

Once In 2-3 Days

9%

4%

5%

2%

8%

6%

Once a Week

4%

4%

3%

3%

3%

3%

1-3 times a Month

1%

0.7%

1%

0.1%

2%

0.9%

Once in More than a Month

1%

0.7%

0.9%

1%

1%

1%

116

Table 26: Time of the day accessing internet from home
Time Slot

Sample Base

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

460

486

282

375

259

3,027

Before 9.00 AM

1%

6%

8%

5%

9%

6%

9.00 AM-12.00 Noon

9%

7%

7%

5%

6%

7%

12.00 Noon - 3.00 PM

4%

5%

7%

3%

4%

5%

3.00 PM-6.00 PM

7%

4%

11%

3%

3%

5%

6.00 PM - 9.00 PM

17%

15%

15%

13%

20%

17%

9.00 PM - 12.00 Midnight

35%

37%

29%

49%

35%

37%

After 12.00 Midnight

4%

3%

3%

4%

5%

3%

Throughout the Day

23%

24%

21%

19%

18%

21%

Table 27: Time of the day accessing internet from office
Time Slot

Sample Base
Before 9.00 AM

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

587

560

374

413

364

3,901

2%

2%

2%

1%

2%

2%

9.00 AM-12.00 Noon

20%

21%

22%

19%

23%

20%

12.00 Noon - 3.00 PM

18%

20%

22%

21%

18%

20%

3.00 PM-6.00 PM

12%

12%

13%

7%

20%

13%

6.00 PM - 9.00 PM

10%

7%

7%

8%

6%

7%

9.00 PM - 12.00 Midnight

4%

2%

7%

3%

5%

4%

After 12.00 Midnight

1%

0.9%

0.6%

2%

2%

1%

Throughout the Day

32%

35%

27%

40%

25%

32%

Table 28: Duration of internet usage from home
Time Spent

Google

Sample Base

462

494

9%

11%

30 to 60 Minutes

21%

26%

1-2 Hours

35%

2-5 Hours

25%

5-8 Hours
More than 8 Hours

Less than 30 Minutes

Magicbricks

Yahoo

99acres

Realestates

ARU

287

378

261

3,056

12%

12%

7%

11%

22%

28%

26%

25%

36%

38%

38%

39%

35%

22%

21%

15%

21%

20%

6%

3%

2%

4%

2%

4%

6%

4%

5%

3%

6%

4%

117

Table 29: Duration of internet usage from office
Time Spent

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

568

550

371

410

349

3,822

Less than 30 Minutes

12%

18%

15%

15%

19%

17%

30 to 60 Minutes

24%

19%

21%

22%

27%

23%

1-2 Hours

29%

27%

35%

23%

23%

26%

2-5 Hours

18%

18%

16%

21%

16%

18%

5-8 Hours

8%

10%

8%

10%

8%

9%

More than 8 Hours

9%

8%

6%

9%

7%

7%

Table 30: Duration of internet usage during weekdays
Time Spent

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

721

652

469

494

438

4,623

3%

6%

6%

6%

3%

6%

30 to 60 Minutes

15%

14%

14%

14%

16%

16%

1-2 Hours

31%

28%

33%

30%

37%

31%

2-5 Hours

27%

32%

31%

28%

29%

28%

5-8 Hours

13%

10%

8%

8%

6%

9%

More than 8 Hours

11%

10%

9%

14%

8%

10%

Less than 30 Minutes

Table 31: Duration of internet usage during weekends
Time Spent

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

655

603

428

428

385

4,206

8%

9%

9%

11%

7%

10%

30 to 60 Minutes

14%

14%

16%

14%

16%

15%

1-2 Hours

25%

25%

27%

31%

31%

28%

2-5 Hours

26%

30%

23%

25%

24%

25%

5-8 Hours

15%

11%

15%

7%

8%

11%

More than 8 Hours

13%

11%

11%

13%

14%

12%

Less than 30 Minutes

118

Table 32: Duration of PC usage from home
Time Spent

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

509

511

4%

12%

308

399

275

3,272

9%

14%

6%

9%

30 to 60 Minutes

17%

19%

14%

20%

21%

19%

1-2 Hours
2-5 Hours

34%

37%

40%

36%

37%

36%

27%

22%

23%

23%

21%

22%

5-8 Hours

9%

5%

8%

4%

7%

8%

More than 8 Hours

8%

6%

7%

4%

9%

7%

Less than 30 Minutes

Table 33: Duration of PC usage from office
Time Spent

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

592

580

396

423

364

3,993

4%

3%

4%

3%

6%

4%

Less than 30 Minutes
30 to 60 Minutes

9%

7%

10%

6%

9%

8%

1-2 Hours

13%

15%

20%

12%

18%

15%

2-5 Hours

20%

22%

23%

25%

18%

21%

5-8 Hours

29%

30%

22%

30%

28%

29%

More than 8 Hours

25%

24%

21%

26%

22%

24%

Table 34: Time spent by internet users on watching TV
Time Spent

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

703

644

488

483

429

4,593

Less than 30 Minutes

18%

18%

16%

13%

17%

15%

30 to 60 Minutes

27%

28%

29%

32%

24%

28%

1-2 Hours

41%

41%

40%

44%

47%

44%

2-5 Hours

11%

12%

15%

10%

11%

12%

5-8 Hours

1%

2%

0.7%

0.7%

0.8%

1%

More than 8 Hours

2%

0.0%

0.5%

0.0%

0.6%

0.5%

119

Table 35: Time spent by internet users on reading newspaper
Time Spent

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

720

665

487

494

442

4,683

Less than 30 Minutes

47%

44%

47%

46%

49%

44%

30 to 60 Minutes

40%

44%

35%

43%

40%

43%

1-2 Hours

12%

12%

14%

11%

10%

12%

2-5 Hours

0.6%

1%

4%

0.3%

0.7%

1%

5-8 Hours

0.3%

0.0%

0.2%

0.0%

0.0%

0.1%

More than 8 Hours

0.3%

0.0%

0.0%

0.0%

0.7%

0.1%

Table 36: Time spent by internet users on listening to radio
Time Spent

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

515

473

332

348

301

3,238

Less than 30 Minutes

43%

48%

39%

52%

51%

45%

30 to 60 Minutes

31%

30%

25%

26%

19%

27%

1-2 Hours

18%

16%

18%

15%

22%

19%

2-5 Hours

6%

5%

8%

5%

4%

5%

5-8 Hours

0.5%

0.8%

4%

0.6%

1%

1%

2%

0.2%

7%

1%

3%

2%

More than 8 Hours

120

Table 37: Professional activities
Activity

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Job Search

98%

87%

99%

90%

99%

95%

Instant messaging

98%

78%

99%

82%

96%

91%

Emailing - work related

84%

90%

82%

90%

88%

88%

Search work related info

51%

61%

52%

67%

48%

55%

Check business/Financial news

27%

52%

29%

51%

32%

39%

Business/prof. networking

29%

39%

30%

39%

29%

34%

Look for Seminar/workshops

29%

27%

27%

31%

30%

29%

Check business travel info.
None of the Above

18%

32%

20%

33%

22%

26%

0.0%

0.5%

0.0%

0.1%

0.0%

0.2%

Yahoo

99acres

Realestates

ARU

Table 38: Personal activities
Activity

Google

Magicbricks

Sample Base

801

709

537

533

479

5,129

Check news

98%

83%

99%

85%

97%

93%

Emailing - personal

87%

92%

90%

92%

86%

89%

Check Sports

97%

72%

98%

77%

98%

89%

Matrimonial search

95%

67%

97%

73%

98%

87%

Astrology

96%

64%

99%

71%

97%

85%

Dating/Friendship

95%

65%

97%

69%

94%

85%

Social networking/communities

95%

65%

94%

67%

89%

83%

Chatting

69%

65%

66%

60%

71%

64%

Search for product information

45%

58%

39%

57%

43%

50%

Share pictures

44%

46%

48%

44%

55%

46%

Check hobby related info

33%

42%

35%

39%

35%

37%

Check health & lifestyle info

31%

42%

35%

38%

34%

36%

Check cinema content

28%

38%

31%

32%

42%

33%

Check personal travel info.

26%

40%

24%

38%

30%

32%

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

None of the above

121

Table 39: Downloading activities
Activity

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Music

97%

74%

98%

78%

96%

89%

Online games

96%

72%

99%

71%

97%

87%

Mobile contents (ring tones/games)

96%

65%

97%

74%

96%

86%

Educational / Learning material

95%

61%

97%

66%

89%

82%

Screensavers/wallpapers

49%

49%

57%

48%

55%

51%

Movies

38%

37%

40%

32%

43%

36%

Adult content

22%

21%

26%

23%

25%

23%

0.5%

4%

0.2%

5%

0.5%

2%

None of the above

Table 40: E-commerce related activities
Activity

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

801

709

537

533

479

5,129

100%

100%

100%

100%

100%

100%

Check financial info

96%

75%

96%

80%

94%

88%

E-greetings

62%

69%

61%

58%

67%

64%

Net banking

32%

50%

34%

46%

31%

38%

Book train tickets

30%

36%

31%

36%

35%

35%

Buy non-travel products

20%

44%

22%

45%

21%

31%

Book air tickets

25%

39%

28%

39%

27%

31%

Online bill payment

22%

38%

28%

40%

28%

31%

Online stock trading

16%

28%

17%

29%

14%

21%

Net telephony

17%

15%

13%

17%

23%

18%

Book hotels

10%

9%

15%

11%

16%

12%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sample Base
Check real estate info

None of these

Table 41: Online shopping
Online Shopping

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Searched only

35%

23%

32%

20%

31%

28%

Both searched and bought

42%

64%

41%

67%

46%

53%

Neither searched nor bought

23%

13%

27%

13%

22%

19%

122

Table 42: Response to online marketing stimulus
Response

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

627

619

400

471

378

4,191

Clicked a banner ad

48%

58%

45%

58%

45%

51%

Participated in an online contest

39%

61%

41%

58%

38%

48%

Clicked a sponsored search ad

34%

51%

40%

53%

32%

42%

Bid/Bought in an Online auction

22%

33%

29%

35%

27%

29%

Bought in a special promotion / deal

22%

33%

21%

31%

23%

27%

Clicked a product/service e-mailer

14%

24%

15%

27%

15%

19%

None of the above

27%

14%

30%

13%

26%

22%

Table 43: Blogging activities
Activity

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Check / read blogs at least once a week

29%

32%

29%

32%

28%

29%

Comment on blog post at least once a week

13%

19%

13%

13%

14%

14%

Have a blog site of my own

9%

13%

6%

11%

10%

9%

Check / read blogs less than once a week

4%

6%

6%

6%

4%

5%

Comment on blog post less than once a week

2%

4%

3%

5%

5%

4%

64%

57%

63%

59%

62%

61%

None of the above

Table 44: Member of an online community
Membership

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Not a member of any online community

54%

50%

50%

49%

56%

54%

Member of an online community

46%

50%

50%

51%

44%

46%

123

Table 45: Membership by type of online community
Membership

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Not a member of any online community

54%

50%

50%

49%

56%

54%

Computers & Internet

10%

7%

10%

5%

6%

7%

Alumni & Schools

7%

13%

4%

8%

4%

7%

Romance & Relationships

4%

5%

7%

6%

5%

5%

Business / Professional community

3%

4%

2%

6%

1%

4%

Games

2%

3%

3%

3%

4%

3%

Music

3%

3%

4%

2%

5%

3%

Schools & Education

4%

1%

3%

1%

3%

3%

Arts & Entertainment

2%

2%

2%

3%

2%

2%

Individuals

2%

2%

2%

3%

1%

2%

Cultures & Community

2%

2%

1%

2%

0.4%

2%

Company

2%

0.6%

2%

1%

0.5%

1%

Travel

0.5%

1%

1%

0.9%

0.8%

1%

Science & History

1%

0.6%

3%

1%

1%

1%

Religion & Beliefs

0.9%

0.9%

1%

0.9%

0.1%

0.9%

Health, Wellness & Fitness

0.9%

0.9%

0.2%

0.5%

0.7%

0.9%

Family & Home

0.5%

0.3%

1%

1%

3%

0.9%

Automotive

0.2%

0.0%

0.2%

1%

1%

0.7%

Fashion & Beauty

0.8%

0.3%

0.5%

0.2%

0.3%

0.6%

Recreation & Sports

0.0%

0.0%

0.3%

0.0%

2%

0.4%

Countries & Regional

0.3%

0.4%

0.2%

0.8%

0.0%

0.3%

Hobbies & Crafts

0.2%

0.5%

0.1%

0.1%

0.8%

0.3%

Gay, Lesbian & Bi

0.0%

0.1%

1%

0.1%

0.1%

0.3%

Pets & Animals

0.2%

0.2%

0.5%

0.7%

0.4%

0.3%

Cities & Neighborhoods

0.3%

0.3%

0.2%

0.2%

0.1%

0.2%

Government & Politics

0.0%

0.4%

0.6%

0.5%

0.4%

0.2%

Food, Drink & Wine

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Table 46: Usage of other language websites
Language

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Use other language websites

15%

10%

17%

12%

19%

16%

Use only English websites

85%

90%

83%

88%

81%

84%

124

Table 47: Online activities desired in other languages
Activity

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Email

66%

61%

71%

62%

74%

68%

Chatting

58%

47%

50%

45%

60%

52%

Entertainment

52%

43%

50%

51%

56%

51%

Online news

36%

34%

39%

41%

41%

38%

Search information

37%

36%

40%

37%

35%

38%

Online learning / education

39%

33%

36%

34%

36%

35%

Astrology

27%

24%

24%

31%

28%

29%

Online shopping

22%

25%

23%

30%

23%

24%

Travel related information

19%

21%

23%

22%

20%

22%

Matrimony

17%

16%

19%

18%

20%

19%

Blog

13%

19%

12%

21%

12%

16%

Not Interested

16%

23%

15%

19%

10%

17%

Table 48: Problems faced while surfing the internet
Problems Faced

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Slow website opening

60%

59%

63%

59%

64%

61%

Virus / spyware

54%

57%

52%

56%

58%

55%

Spam / junk mails

49%

60%

46%

64%

49%

53%

Unsolicited ads/pop-ups

39%

57%

38%

60%

35%

46%

Difficult to connect

34%

30%

41%

26%

39%

34%

Lack of response to queries

32%

32%

33%

29%

32%

30%

Cumbersome navigation

14%

20%

13%

16%

12%

15%

Lack of local language content

11%

7%

15%

9%

9%

11%

Never faced any problem

8%

7%

10%

6%

7%

8%

Others

2%

1%

0.7%

2%

0.4%

1%

125

Table 49: Top of mind unaided recall - all websites
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

788

693

528

516

469

5,019

Google

51%

32%

21%

33%

25%

31%

Yahoo

23%

26%

56%

23%

31%

29%

Rediff

5%

9%

4%

12%

12%

11%

Orkut

3%

3%

3%

2%

7%

4%

Gmail

2%

5%

2%

4%

2%

3%

Hotmail

3%

3%

1%

1%

0.9%

2%

Indiatimes

0.8%

2%

2%

2%

0.9%

1%

Funmaza

0.0%

0.0%

0.0%

0.0%

0.0%

0.9%

Contest2win

0.8%

0.7%

0.8%

1%

0.0%

0.6%

Sify

1%

0.4%

0.1%

0.5%

0.6%

0.5%

Sharekhan

0.1%

0.3%

0.0%

0.0%

0.0%

0.5%

MSN

0.4%

0.7%

0.4%

1%

0.0%

0.4%

Ebay

0.0%

1%

0.8%

0.9%

0.1%

0.4%

India games

0.0%

0.0%

0.0%

0.0%

4%

0.4%

Moneycontrol

0.0%

0.8%

0.0%

0.9%

0.0%

0.3%

Microsoft

0.2%

0.0%

0.1%

1%

0.1%

0.3%

Santabanta

0.0%

1%

0.2%

0.6%

0.0%

0.3%

Wikipedia

0.0%

0.8%

0.1%

0.9%

0.0%

0.3%

India

0.2%

0.0%

0.3%

0.0%

0.8%

0.3%

You tube

0.1%

0.2%

0.1%

2%

0.0%

0.3%

Naukri

0.2%

0.1%

0.1%

0.4%

0.2%

0.2%

WWE

0.0%

0.0%

0.0%

0.0%

0.4%

0.2%

Espnstar

0.0%

0.1%

0.2%

0.0%

0.6%

0.2%

Howstuffworks

0.0%

0.1%

0.0%

0.0%

1%

0.2%

IRCTC

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

NDTV

0.0%

0.0%

0.0%

0.6%

0.0%

0.2%

ICICIDirect

0.0%

0.0%

0.0%

1%

0.0%

0.2%

Manoramaonline

0.7%

0.0%

0.0%

0.0%

0.0%

0.2%

Monster

0.3%

0.4%

0.0%

0.0%

0.0%

0.1%

Nokia

0.2%

0.1%

0.3%

0.0%

0.0%

0.1%

ICICIbank

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Reliance

0.0%

0.0%

0.0%

0.0%

0.2%

0.1%

BSNL

0.0%

0.0%

0.0%

0.1%

0.0%

0.1%

Cricinfo

0.0%

0.4%

0.0%

0.1%

0.3%

0.1%

Hpindia

0.2%

0.0%

0.0%

0.0%

0.4%

0.1%

Indiafm

0.0%

0.0%

0.5%

0.0%

0.0%

0.1%

Sony

0.0%

0.0%

0.0%

0.6%

0.2%

0.1%

Timesjob

0.0%

0.1%

0.1%

0.1%

0.2%

0.1%

Timesofindia

0.0%

0.2%

0.0%

0.4%

0.0%

0.1%

Ebizel

0.0%

0.0%

0.0%

0.0%

1%

0.1%

Makemytrip

0.0%

0.0%

0.0%

0.1%

0.4%

0.1%

Zapak

0.0%

0.0%

0.2%

0.1%

0.2%

0.1%

Economictimes

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Indiabulls

0.0%

0.6%

0.0%

0.0%

0.0%

0.1%

Indiainfoline

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Samachar

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

126

Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Freshersworld

0.0%

0.0%

0.0%

0.0%

0.5%

0.0%

BBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

CBSE

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Download

0.0%

0.0%

0.2%

0.0%

0.1%

0.0%

Hi5

0.0%

0.3%

0.0%

0.0%

0.0%

0.0%

NSEindia

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Raaga

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Yatra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

123Greetings

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bharatmatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.3%

0.0%

0.0%

0.0%

0.0%

0.0%

8%

11%

6%

10%

11%

10%

Others

127

Table 50: Most used website - all websites
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

796

704

535

527

474

5,093

Google

51%

34%

19%

33%

25%

30%

Yahoo

22%

18%

57%

22%

25%

27%

Rediff

6%

9%

5%

11%

15%

12%

Orkut

7%

5%

4%

6%

10%

6%

Gmail

4%

6%

2%

4%

3%

4%

Hotmail

3%

2%

1%

1%

1%

2%

Indiatimes

0.1%

2%

0.3%

2%

0.4%

1%

Wikipedia

0.1%

4%

0.1%

0.9%

0.0%

0.8%

1%

0.5%

0.2%

0.6%

0.1%

0.7%

Moneycontrol

0.0%

1%

0.0%

2%

0.3%

0.6%

MSN

0.5%

0.4%

0.8%

0.8%

0.0%

0.5%

Icicibank

0.0%

2%

0.8%

0.9%

0.0%

0.5%

Ebay

0.1%

0.4%

0.8%

1%

0.2%

0.4%

Naukri

0.2%

0.1%

0.6%

0.4%

0.4%

0.3%

Icicidirect

0.0%

0.1%

0.1%

0.7%

0.5%

0.3%

Santabanta

0.2%

1%

0.0%

0.0%

0.0%

0.2%

Contest2win

0.0%

0.7%

0.0%

0.0%

0.8%

0.2%

Download

0.0%

0.0%

0.0%

0.8%

0.0%

0.2%

Monster

0.3%

0.3%

0.0%

0.2%

0.5%

0.2%

Nseindia

0.0%

0.0%

0.0%

1%

0.5%

0.2%

WWE

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Bseindia

0.0%

0.0%

0.0%

0.9%

0.8%

0.2%

Youtube

0.2%

0.4%

0.1%

0.4%

0.0%

0.1%

Espnstar

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Sharekhan

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Raaga

0.1%

0.0%

0.0%

0.0%

0.1%

0.0%

Timesjob

0.0%

0.0%

0.0%

0.1%

0.1%

0.0%

6%

12%

7%

11%

17%

12%

Sify

Others

Table 51: Preferred website for emailing
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Yahoo

55%

43%

76%

45%

59%

52%

Gmail

25%

30%

8%

28%

16%

21%

Rediff

12%

17%

8%

16%

19%

18%

7%

7%

4%

6%

4%

6%

Sify

0.4%

0.9%

1%

1%

0.9%

1%

Indiatimes

0.2%

2%

0.5%

0.5%

0.6%

0.9%

Sancharnet/BSNL

0.3%

0.5%

3%

1%

0.0%

0.7%

VSNL

0.5%

0.6%

0.2%

0.6%

0.4%

0.5%

Lycos

0.1%

0.0%

0.0%

0.1%

0.0%

0.1%

AOL

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Hotmail

128

Table 52: Multiple user shares of email websites
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

Yahoo

92%

91%

96%

92%

93%

91%

Gmail

68%

70%

46%

65%

67%

62%

Rediff

61%

59%

59%

65%

63%

62%

Hotmail

43%

44%

41%

44%

41%

41%

Indiatimes

19%

28%

15%

25%

15%

21%

Sify

14%

14%

20%

16%

10%

16%

7%

6%

9%

7%

9%

8%

VSNL

10%

5%

4%

6%

6%

6%

AOL

5%

3%

4%

5%

1%

3%

Lycos

3%

3%

0.9%

2%

2%

2%

Others

4%

7%

5%

4%

3%

5%

Sancharnet/BSNL

Table 53: No. of email accounts
No. Of Email A/C

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

801

709

537

533

479

5,129

One

12%

8%

15%

10%

8%

12%

Two

20%

21%

25%

23%

25%

23%

Three

30%

28%

24%

28%

31%

28%

Four

19%

21%

17%

19%

20%

18%

Five or more

19%

23%

19%

20%

17%

19%

Average email ids

3.3

3.4

3.1

3.3

3.3

3.2

Table 54: Preferred website for job search
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

788

620

530

478

472

4,834

Naukri

22%

40%

24%

49%

38%

35%

Monster

20%

27%

27%

25%

30%

26%

Timesjobs

12%

20%

11%

15%

11%

13%

Google

29%

5%

6%

1%

0.8%

7%

Yahoo

3%

1%

20%

0.3%

0.6%

4%

Rediff

0.9%

0.5%

3%

0.8%

1%

2%

Indiatimes

2%

3%

2%

0.7%

1%

2%

Jobs

1%

0.0%

1%

0.4%

2%

1%

Freshersworld

3%

0.1%

1%

0.1%

1%

1%

Jobsahead

2%

0.7%

0.9%

2%

0.8%

1%

Jobsearch

0.0%

0.8%

0.1%

0.3%

6%

0.8%

Jobstreet

0.3%

0.4%

1%

0.9%

1%

0.7%

Clickjobs

1%

0.4%

0.0%

0.9%

0.2%

0.6%

Jobsindia

0.2%

0.0%

0.2%

0.9%

0.1%

0.2%

Devnetjobs

0.1%

0.0%

0.0%

0.0%

0.3%

0.1%

4%

2%

2%

2%

5%

4%

Others

129

Table 55: Preferred website for mobile content
Website

Google

Magicbricks

Sample Base

753

472

Yahoo

12%

8%

Rediff

5%

15%

Google

Yahoo

99acres

Realestates

ARU

515

388

456

4,336

54%

10%

4%

17%

9%

11%

9%

13%

52%

4%

4%

2%

2%

12%

Nokia

4%

12%

2%

8%

17%

8%

Indiatimes

4%

6%

4%

15%

4%

7%

Mobile9

3%

7%

2%

5%

9%

4%

Ringtones

1%

2%

1%

4%

10%

4%

Airtel

1%

5%

2%

6%

4%

3%

Hutch

2%

3%

1%

3%

3%

3%

Funmaza
Sify
Mobango

1%

4%

1%

2%

3%

2%

0.9%

2%

2%

1%

1%

2%

2%

2%

0.9%

1%

1%

2%

Zedge

0.3%

1%

2%

3%

0.3%

1%

Sonyericsson

0.8%

0.4%

0.3%

2%

1%

1%

Santabanta

0.6%

2%

0.1%

0.2%

0.3%

0.8%

Games

0.4%

0.9%

1%

2%

1%

0.8%

Cooltoad

0.7%

0.0%

1%

0.7%

2%

0.7%

Motozone

0.1%

0.7%

0.5%

0.4%

0.2%

0.7%

Mobileringtones

0.0%

2%

0.0%

0.1%

1%

0.6%

R World

0.4%

0.6%

0.0%

0.5%

1%

0.6%

Download

0.4%

0.5%

0.4%

2%

0.5%

0.5%

Freeringtones

0.3%

0.7%

0.1%

0.3%

0.5%

0.5%

Mauj

0.0%

0.3%

1%

0.6%

0.1%

0.5%

Papuyaar

0.0%

0.7%

0.9%

0.5%

0.1%

0.5%

MSN

0.0%

0.0%

0.5%

0.0%

0.0%

0.5%

Tagtag

0.3%

0.7%

0.0%

0.8%

1%

0.4%

Samsungmobile

0.6%

0.6%

0.4%

0.0%

0.4%

0.4%

Cellebrum

0.0%

1%

0.0%

0.0%

1%

0.4%

Masti4India

0.1%

0.3%

0.3%

0.6%

0.4%

0.3%

Getjar

0.0%

0.8%

0.4%

0.8%

0.8%

0.3%

Zapak

0.0%

0.6%

0.1%

0.4%

0.2%

0.3%

BSNL

0.0%

1%

0.0%

0.1%

0.2%

0.3%

Idea

0.0%

0.8%

0.0%

0.1%

0.3%

0.2%

Hungama

0.0%

0.8%

0.0%

0.2%

0.0%

0.2%

Indiafm

0.1%

0.5%

0.0%

0.7%

0.2%

0.2%

Raaga

0.2%

0.4%

0.0%

0.0%

0.3%

0.2%

Dotsis

0.1%

0.0%

0.2%

0.0%

0.2%

0.1%

Apniisp

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Others

7%

12%

6%

17%

19%

13%

130

Table 56: Preferred website for sports
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

750

491

514

395

428

4,348

Espnstarsports

14%

35%

17%

33%

36%

26%

Yahoo

7%

4%

58%

5%

4%

14%

Google

52%

3%

4%

2%

2%

12%

Cricinfo

6%

15%

3%

17%

12%

9%

Rediff

2%

11%

4%

5%

2%

9%

Sports

4%

2%

0.8%

4%

24%

6%

Indiatimes

2%

3%

2%

5%

3%

4%

NDTV

1%

2%

0.5%

2%

2%

3%

Sify

1%

2%

1%

5%

0.6%

2%

Tensports

0.9%

4%

2%

0.8%

1%

2%

Cricketnext

0.7%

2%

1%

4%

0.5%

1%

MSN

0.5%

3%

0.3%

1%

0.1%

1%

WWE

1%

2%

2%

0.7%

3%

1%

Timesofindia

0.3%

4%

0.0%

0.5%

0.9%

0.8%

CNN

0.1%

0.1%

0.3%

0.7%

0.1%

0.6%

BBC Sports

0.0%

0.7%

0.4%

0.9%

0.7%

0.5%

Khel

0.0%

0.6%

0.3%

0.2%

2%

0.5%

Iccworldcup

0.7%

0.7%

0.3%

0.0%

1%

0.5%

DD Sports

0.0%

0.8%

0.0%

1%

0.3%

0.5%

Cricbuzz

0.2%

0.1%

0.0%

0.7%

0.0%

0.2%

Zeesports

0.0%

0.4%

0.1%

0.4%

0.2%

0.2%

6%

7%

4%

10%

6%

8%

Others

131

Table 57: Preferred website for travel products
Website

Sample Base

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

760

578

513

439

417

4,538

Yatra

7%

22%

21%

18%

14%

15%

Makemytrip

5%

27%

6%

27%

12%

15%

Google

58%

4%

2%

4%

3%

14%

Yahoo

5%

2%

52%

1%

3%

11%

IRCTC

5%

12%

5%

16%

14%

11%

Rediff

2%

4%

4%

2%

1%

6%

0.7%

3%

2%

3%

0.9%

3%

Travel

2%

1%

0.1%

0.7%

16%

3%

Travelguru

1%

5%

0.3%

3%

0.7%

2%

Airdeccan

0.9%

3%

0.3%

2%

2%

1%

Cleartrip

0.9%

2%

0.0%

4%

0.6%

1%

Airindia

0.4%

0.7%

0.1%

1%

6%

1%

Sify

0.8%

0.7%

0.7%

0.2%

0.1%

1%

Jetairways

0.9%

2%

0.9%

0.8%

2%

0.9%

Indiatimes

MSN

2%

0.0%

0.4%

0.0%

0.4%

0.9%

Travel India

0.0%

1%

0.6%

0.7%

2%

0.8%

Rajtravels

0.2%

0.5%

0.7%

1%

0.8%

0.7%

Tours

0.6%

0.4%

0.0%

0.0%

3%

0.6%

Goair

0.2%

0.8%

0.0%

0.5%

0.1%

0.5%

Spicejet

0.4%

0.2%

0.3%

0.1%

0.3%

0.3%

Indiatravels

0.5%

0.7%

0.0%

0.4%

0.8%

0.3%

Incredibleindia

0.4%

0.0%

0.0%

1%

0.1%

0.3%

Indianairlines

0.1%

0.3%

0.2%

0.1%

0.0%

0.2%

Hotels

0.1%

0.0%

0.0%

0.0%

2%

0.2%

Flykingfisher

0.3%

0.0%

0.0%

1%

0.0%

0.2%

Travelocity

0.0%

0.5%

0.0%

0.5%

0.9%

0.2%

KSRTC

0.3%

0.1%

0.3%

0.0%

0.1%

0.2%

Thomascook

0.0%

0.4%

0.2%

0.1%

0.2%

0.2%

Sitatours

0.0%

0.1%

0.0%

0.6%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

7%

4%

13%

15%

9%

Others

132

Table 58: Preferred website for matrimony
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

756

486

517

384

469

4,424

Shaadi

19%

40%

19%

48%

34%

27%

Bharatmatrimony

17%

32%

19%

28%

21%

25%

Google

40%

0.5%

0.5%

0.2%

0.0%

8%

Yahoo

3%

0.7%

42%

0.5%

0.9%

7%

Matrimony

5%

4%

2%

0.7%

18%

5%

Jeevansaathi

3%

6%

5%

6%

7%

5%

Rediff

1%

2%

2%

0.3%

1%

4%

2%

2%

2%

4%

6%

3%

0.5%

6%

0.5%

5%

2%

3%

Tamilmatrimony
Simplymarry
Matrimonial

2%

2%

3%

0.6%

3%

2%

Indiatimes

0.7%

0.1%

0.3%

1%

0.5%

1%

Telugumatrimony

0.6%

0.4%

0.3%

0.8%

2%

1%

Indiamatrimony

0.1%

0.0%

0.2%

0.9%

0.2%

1%

Keralamatrimony

0.3%

0.1%

1%

0.0%

0.6%

0.7%

MSN

2%

0.0%

0.2%

0.0%

0.0%

0.7%

Sify

0.8%

0.8%

0.0%

0.0%

0.0%

0.6%

Indianmatrimony

0.1%

0.0%

0.0%

0.0%

0.1%

0.3%

Oriyamatrimony

0.0%

0.0%

1%

1%

0.0%

0.3%

Punjabmatrimony

0.0%

0.6%

0.6%

0.0%

0.0%

0.2%

Bengalimatrimony

0.0%

0.1%

0.1%

0.7%

0.6%

0.2%

Matchmaker

0.1%

0.1%

0.0%

0.0%

0.4%

0.1%

Marathimatrimony

0.1%

0.0%

0.3%

0.0%

0.0%

0.1%

Hindimatrimony

0.0%

0.0%

0.0%

0.3%

0.0%

0.1%

Gujuratimatrimony

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Agarwal2Agarwal

0.0%

0.5%

0.0%

0.0%

0.0%

0.1%

Urdumatrimony

0.0%

0.0%

0.3%

0.0%

0.0%

0.0%

Sindhimatrimony

0.0%

0.0%

0.0%

0.0%

0.4%

0.0%

3%

3%

2%

1%

3%

4%

Others

133

Table 59: Preferred website for financial news/info
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

758

514

515

410

388

4,367

Google

69%

4%

4%

5%

3%

17%

Yahoo

6%

5%

68%

4%

5%

15%

Moneycontrol/CNBC

3%

26%

2%

15%

4%

10%

Rediff

4%

3%

6%

2%

3%

7%

ICICI Direct/ICICI Bank

2%

6%

3%

9%

8%

6%

Sharekhan

1%

9%

3%

6%

1%

4%

Indiatimes

2%

5%

2%

4%

2%

4%

NDTV/NDTVprofit

2%

4%

2%

5%

4%

4%

Stockmarket

1%

0.4%

0.1%

2%

8%

3%

Economictimes

0.5%

4%

0.6%

7%

2%

3%

Sify

0.7%

2%

2%

1%

0.1%

2%

Financialnews

0.0%

0.0%

0.7%

0.3%

14%

2%

CNN

0.3%

1%

1%

3%

7%

1%

Timesofindia

0.2%

5%

0.1%

2%

2%

1%

Indiabulls

0.2%

1%

0.0%

2%

0.2%

1%

MSN

0.3%

2%

0.7%

0.4%

0.0%

1%

NSE

0.2%

1%

1%

3%

0.4%

1%

BBC

0.6%

0.4%

0.1%

2%

0.9%

1%

Business

0.2%

0.6%

0.1%

0.5%

4%

0.9%

Financialexpress

0.0%

0.6%

0.0%

0.8%

5%

0.8%

Zeebusiness

0.4%

2%

0.1%

0.9%

0.9%

0.8%

Efinancialnews

0.0%

1%

0.0%

2%

3%

0.7%

HDFC

0.7%

0.6%

0.1%

0.6%

0.0%

0.5%

Indiainfoline

0.0%

0.8%

0.0%

1%

0.3%

0.5%

Ibnlive

0.0%

0.1%

0.5%

1%

0.9%

0.5%

Manoramaonline

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

Valueresearch

0.0%

0.7%

0.0%

0.9%

0.0%

0.3%

Kotaksecurities

0.3%

0.6%

0.2%

0.3%

0.1%

0.2%

Equitymaster

0.3%

0.6%

0.0%

0.4%

0.4%

0.2%

Karvey

0.1%

0.1%

0.1%

0.0%

0.0%

0.2%

Reliancemoney

0.0%

0.2%

0.0%

0.0%

0.3%

0.1%

Capitalmarket

0.1%

0.1%

0.0%

0.5%

0.0%

0.1%

5Paisa

0.0%

0.2%

0.0%

0.6%

0.1%

0.1%

Others

5%

14%

3%

20%

20%

12%

134

Table 60: Preferred website for cinema
Website

Sample Base

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

761

493

521

376

459

4,381

Yahoo

4%

10%

58%

2%

5%

14%

Google

54%

5%

4%

1%

0.0%

12%

Rediff

1%

3%

3%

4%

2%

6%

Cinema

2%

2%

0.6%

3%

23%

5%

PVR Cinemas

3%

11%

2%

6%

3%

5%

Bollywood

3%

5%

0.8%

6%

7%

5%

Movies

2%

2%

2%

3%

7%

4%

Indiafm

1%

6%

3%

3%

4%

3%

0.4%

4%

2%

3%

0.9%

3%

Sify

2%

4%

0.8%

2%

2%

3%

Santabanta

2%

3%

2%

4%

2%

3%

Tamilcinemas

2%

0.9%

0.6%

6%

3%

2%

Idlebrain

1%

1%

1%

2%

2%

1%

Indiaglitz

0.7%

3%

0.1%

2%

2%

1%

Zeecinemas

0.0%

2%

0.7%

0.7%

1%

1%

Funcinemas

0.6%

2%

0.7%

5%

2%

1%

Raaga

0.8%

0.5%

0.6%

0.3%

0.9%

1%

Inox

0.2%

3%

0.5%

3%

0.2%

1%

Indiancinema

0.4%

0.8%

0.0%

0.7%

5%

1%

Indiatimes

MSN

3%

2%

0.6%

1%

0.0%

1%

Imdb

3%

0.8%

2%

0.8%

0.0%

1%

Youtube

1%

0.8%

0.2%

2%

1%

0.9%

0.1%

2%

0.5%

3%

0.0%

0.9%

1%

1%

0.2%

3%

0.9%

0.9%

Thecinema
Satyamcinema
Adlabs

0.5%

1%

0.3%

3%

0.1%

0.8%

Indya

0.5%

0.9%

0.9%

0.6%

0.7%

0.8%

Cinemax

0.7%

0.9%

0.1%

2%

0.0%

0.8%

Andhravilas

0.0%

0.1%

0.6%

0.0%

0.1%

0.8%

Teluguone

0.1%

0.0%

0.0%

1%

0.9%

0.6%

NDTV

0.0%

0.0%

0.1%

2%

0.6%

0.6%

Hollywood

0.0%

0.9%

0.2%

1%

0.4%

0.5%

Timesofindia

0.1%

3%

0.0%

0.9%

0.2%

0.5%

Galatta

0.0%

0.5%

0.1%

0.9%

0.8%

0.4%

Filmfare

0.4%

0.3%

0.1%

0.9%

1%

0.4%

Starmovies

0.3%

0.0%

1%

0.0%

0.8%

0.4%

Malayalamcinema

0.5%

0.0%

0.0%

0.6%

0.5%

0.4%

Chitraloka

0.1%

2%

0.0%

1%

0.0%

0.4%

Musicindiaonline

0.0%

0.0%

0.1%

2%

0.1%

0.3%

Cinesouth

0.5%

0.0%

0.0%

0.1%

0.6%

0.3%

Smashits

0.1%

0.0%

0.3%

0.3%

0.9%

0.3%

Prasad2

0.0%

0.7%

0.7%

0.6%

0.0%

0.3%

Yashrajfilms

0.0%

0.3%

0.1%

0.0%

0.1%

0.2%

Funmala

0.0%

0.0%

0.8%

0.0%

0.0%

0.2%

Sonypictures

0.2%

0.0%

0.3%

0.0%

0.3%

0.2%

Glamsham

0.1%

0.1%

0.0%

0.1%

0.0%

0.0%

8%

15%

8%

18%

19%

14%

Others

135

Table 61: Preferred website for online share/stock trading
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

60

184

35

145

53

805

ICICI Direct

28%

37%

43%

30%

41%

33%

Sherkhan

24%

28%

13%

30%

26%

26%

Indiabulls

0.8%

7%

0.4%

8%

1%

7%

BSE

0.3%

0.6%

0.0%

4%

4%

4%

5Paisa

1%

2%

15%

4%

3%

3%

Kotaksecurities

5%

5%

0.0%

1%

3%

3%

0.0%

3%

0.0%

5%

0.0%

2%

Religare
NSE

2%

0.1%

0.7%

2%

2%

2%

hdfcsec

0.9%

3%

0.0%

2%

0.0%

2%

Reliancemoney

0.0%

2%

0.0%

3%

0.9%

1%

1%

0.0%

0.0%

0.5%

2%

1%

Karvy

0.0%

1%

0.0%

0.0%

0.0%

0.4%

Angeltrade

0.0%

0.2%

0.0%

1%

0.0%

0.3%

38%

10%

27%

10%

17%

14%

Geojit

Others

136

Table 62: Preferred website for games
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

752

503

522

375

442

4,306

Yahoo

12%

17%

54%

19%

9%

21%

Zapak

11%

24%

9%

16%

9%

13%

Google

51%

0.9%

3%

3%

1%

13%

Games

2%

4%

0.9%

9%

26%

7%

Rediff

0.6%

1%

4%

1%

0.2%

4%

2%

8%

1%

6%

4%

3%

Contest2Win

0.6%

5%

7%

2%

4%

3%

Indiagames

0.3%

2%

2%

3%

7%

3%

3%

0.2%

1%

2%

2%

2%

Miniclip

MSN
Indiatimes

0.1%

1%

0.2%

4%

1%

2%

Onlinegames

3%

0.8%

0.9%

2%

5%

2%

Download

2%

1%

1%

2%

2%

1%

Cricinfo

0.3%

3%

0.0%

4%

2%

1%

Sify

0.7%

0.6%

0.1%

2%

0.5%

1%

Freeonlinegames

0.6%

1%

1%

0.6%

1%

0.8%

Easports

0.4%

2%

0.4%

0.7%

0.9%

0.7%

Bigfishgames

0.2%

1%

0.0%

0.8%

0.0%

0.5%

Funtoosh

0.2%

0.0%

2%

0.0%

0.0%

0.5%

Gamehouse

0.0%

0.2%

0.1%

0.0%

0.6%

0.5%

Games2win

0.0%

0.5%

0.2%

1%

0.3%

0.4%

Freegames

0.2%

0.8%

0.2%

1%

0.9%

0.4%

Funmaza

0.1%

0.0%

0.6%

0.0%

0.5%

0.4%

Sports

0.3%

0.3%

0.0%

0.9%

1%

0.4%

Stickcricket

0.6%

0.6%

0.0%

0.0%

0.2%

0.4%

Santabanta

0.7%

1%

0.1%

0.0%

0.2%

0.4%

Cartoonnetwork

0.6%

0.8%

0.3%

0.0%

0.0%

0.3%

Hungama

0.3%

0.0%

0.3%

0.0%

0.1%

0.3%

Gamesonline

0.1%

0.2%

0.1%

1%

0.7%

0.3%

Playgames

0.1%

0.9%

0.0%

0.0%

0.0%

0.3%

Gamesworld

0.3%

0.0%

0.0%

0.0%

1%

0.3%

Gamezone

0.2%

0.1%

0.0%

0.6%

0.9%

0.3%

Realarcade

0.3%

0.1%

0.0%

0.0%

0.8%

0.2%

Gamespot

0.0%

0.0%

0.3%

2%

0.0%

0.2%

Toondisneyindia

0.2%

0.0%

0.4%

0.7%

0.1%

0.2%

Arcade

0.1%

1%

0.0%

0.0%

0.3%

0.2%

Others

8%

21%

9%

17%

18%

15%

137

Table 63: Preferred website for online shopping
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

762

570

516

432

446

4,573

Ebay

17%

39%

25%

41%

38%

29%

Rediff

11%

23%

17%

26%

14%

22%

Google

51%

2%

2%

2%

2%

12%

Yahoo

4%

2%

50%

2%

3%

10%

Indiatimes

2%

11%

2%

10%

3%

6%

Futurebazaar

4%

9%

2%

8%

9%

6%

Shopping

1%

2%

0.0%

1%

9%

3%

Sify

2%

1%

0.3%

0.6%

1%

2%

Onlineshopping

0.2%

0.0%

0.1%

0.6%

8%

1%

Indiaplaza

0.5%

2%

0.0%

0.6%

0.5%

1%

MSN

3%

0.0%

0.8%

0.2%

0.0%

1%

Amazon

2%

0.8%

0.0%

0.5%

0.3%

0.8%

0.0%

3%

0.0%

0.1%

0.0%

0.4%

3%

6%

1%

7%

14%

6%

Timesofindia
Others

138

Table 64: Preferred website for online news
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

766

590

523

446

387

4,605

Yahoo

12%

4%

55%

6%

2%

14%

Google

48%

4%

3%

5%

2%

11%

NDTV

5%

15%

3%

21%

17%

11%

Rediff

4%

14%

5%

8%

3%

10%

Indiatimes

5%

8%

4%

10%

5%

7%

Aajtak

3%

7%

2%

5%

9%

6%

BBC

2%

7%

2%

6%

11%

4%

MSN

4%

2%

7%

2%

1%

3%

Timesofindia

3%

7%

3%

2%

4%

3%

CNN

1%

3%

4%

5%

5%

3%

Ibnlive

0.3%

4%

0.6%

5%

3%

2%

Sify

1%

2%

0.5%

1%

0.3%

2%

Manoramaonline

1%

0.1%

2%

0.4%

4%

2%

Thehindu

1%

1%

0.4%

2%

2%

2%

0.5%

0.3%

2%

1%

2%

2%

Eenadu
Zeenews

1%

3%

1%

2%

2%

2%

Jagran

0.4%

1%

1%

2%

0.9%

1%

CNBC

0.1%

1%

0.3%

2%

1%

1%

TV9

0.1%

0.6%

0.0%

0.0%

4%

0.8%

Starnews

0.9%

0.7%

0.1%

1%

2%

0.7%

DD News

0.2%

0.8%

0.1%

1%

0.9%

0.7%

Times

0.1%

2%

0.5%

0.4%

0.6%

0.7%

Hindustantimes

0.2%

1%

0.0%

0.6%

1%

0.6%

Dinamalar

0.3%

0.4%

0.0%

0.9%

1%

0.5%

Moneycontrol

0.1%

2%

0.0%

2%

0.2%

0.5%

Economictimes

0.1%

0.2%

0.0%

2%

0.7%

0.4%

Hinduonnet

0.3%

0.4%

0.0%

1%

0.0%

0.3%

Esakal

0.3%

0.2%

0.4%

0.0%

0.5%

0.3%

Midday

0.1%

0.7%

0.0%

0.0%

0.0%

0.2%

Webduniya

0.0%

0.1%

0.0%

0.0%

0.4%

0.1%

5%

8%

3%

7%

14%

7%

Others

139

Table 65: Preferred website for friendship/dating
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

751

479

522

375

451

4,324

Orkut

18%

36%

18%

32%

31%

25%

Yahoo

19%

18%

65%

17%

15%

25%

Google

45%

2%

0.8%

3%

4%

12%

Rediff

3%

6%

5%

5%

4%

8%

Date

2%

3%

0.1%

7%

14%

3%

Fropper

0.7%

8%

2%

6%

2%

3%

Indiatimes

0.3%

4%

0.4%

5%

0.7%

2%

Friends

0.2%

1%

0.2%

2%

3%

2%

Friendfinder

0.9%

2%

0.7%

2%

3%

2%

Adultfriendfinder

0.5%

2%

0.0%

4%

2%

2%

3%

0.2%

0.8%

0.3%

0.6%

1%

Hi5

0.7%

3%

2%

1%

0.4%

1%

Friendship

0.6%

0.0%

0.1%

0.8%

5%

1%

Sify

0.2%

1%

0.0%

0.0%

0.0%

0.8%

Tagged

0.6%

1%

0.7%

0.0%

2%

0.6%

Batchmates

0.0%

1%

0.0%

0.6%

0.0%

0.4%

Desimartini

0.0%

0.4%

0.2%

1%

0.1%

0.3%

Friendster

0.3%

0.4%

0.0%

0.0%

0.1%

0.1%

Match

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Others

5%

11%

5%

15%

15%

10%

MSN

140

Table 66: Preferred website for music
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

770

519

521

408

446

4,459

Raaga

14%

24%

12%

28%

30%

19%

Yahoo

6%

8%

45%

7%

3%

13%

Google

45%

2%

5%

0.4%

0.0%

10%

Music

2%

3%

0.4%

2%

19%

5%

Rediff

0.8%

1%

2%

2%

2%

5%

Musicindiaonline

3%

2%

1%

6%

2%

4%

Cooltoad

5%

5%

1%

6%

3%

3%

Mp3

2%

3%

0.9%

3%

0.6%

2%

Tamilsongs

0.9%

1%

1%

0.9%

2%

2%

Indiatimes

0.2%

2%

0.3%

4%

0.0%

2%

Sify

0.6%

2%

0.1%

2%

0.6%

2%

Papuyaar

0.2%

3%

1%

2%

1%

1%

Mtv

0.4%

2%

0.5%

3%

2%

1%

1%

2%

0.7%

2%

0.4%

1%

0.1%

0.8%

6%

0.0%

0.6%

1%

1%

0.5%

0.7%

2%

1%

1%

0.1%

2%

2%

1%

2%

1%

Smashits
Emusic
Youtube
Bollywoodmusic
Songs

1%

2%

1%

0.8%

1%

1%

Indiafm

0.7%

2%

3%

0.4%

0.7%

1%

Livewire

0.3%

1%

0.0%

2%

2%

0.9%

Okesite

1%

0.5%

0.4%

0.0%

0.8%

0.9%

Dishant

1%

0.2%

0.2%

2%

2%

0.8%

Musiconline

0.2%

0.6%

0.5%

0.8%

2%

0.8%

MSN

0.6%

0.1%

0.6%

0.5%

0.0%

0.8%

Apniisp

0.7%

0.6%

1%

0.3%

0.0%

0.7%

Pz10

0.0%

2%

0.0%

2%

1%

0.7%

Indianmusic

0.7%

0.1%

0.0%

0.0%

2%

0.7%

Realplayer

0.0%

2%

0.0%

0.9%

0.2%

0.6%

Andhravilas

0.0%

0.1%

0.3%

0.2%

0.0%

0.5%

Bollyexpress

0.2%

0.9%

1%

0.4%

0.4%

0.5%

123music

0.0%

0.5%

0.3%

0.9%

0.6%

0.5%

Funmaza

0.3%

0.0%

0.1%

0.3%

0.9%

0.5%

Downloads

0.0%

0.3%

0.3%

0.9%

0.1%

0.5%

Timesmusic

0.0%

4%

0.0%

0.1%

0.3%

0.5%

Itunes

0.0%

0.0%

0.3%

2%

0.3%

0.5%

Mag4U

0.0%

0.3%

0.7%

1%

0.0%

0.4%

Telgusongs

0.3%

0.1%

0.0%

0.0%

0.9%

0.4%

Musicworld

0.0%

0.7%

0.3%

0.5%

1%

0.4%

Bollyfm

0.0%

1%

0.2%

0.2%

0.1%

0.3%

Tamilmp3world

0.1%

0.1%

0.2%

0.5%

0.9%

0.3%

Radiomirchi

0.3%

0.8%

0.0%

0.4%

0.0%

0.3%

Musicmazaa

0.1%

0.2%

0.3%

0.0%

0.5%

0.3%

Sonymusic

0.1%

0.6%

0.5%

0.0%

0.0%

0.2%

Desimusic

0.2%

0.0%

0.3%

0.0%

0.3%

0.1%

Desiweb

0.1%

0.5%

0.2%

0.0%

0.0%

0.1%

9%

16%

7%

14%

12%

12%

Others

141

Table 67: Preferred info search engine - local language
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

681

339

186

269

265

2,674

Google

90%

73%

78%

69%

70%

75%

2%

0.0%

2%

3%

2%

2%

Manoramaonline
Guruji

3%

3%

1%

2%

2%

2%

Webduniya

0.2%

4%

2%

2%

0.6%

1%

Khoj

0.6%

2%

0.0%

2%

2%

1%

MSN

3%

0.0%

2%

0.0%

0.0%

1%

Eenadu

0.3%

2%

3%

0.1%

0.6%

1%

Webulagam

0.4%

0.6%

1%

0.9%

2%

0.8%

Kerala

0.1%

0.6%

0.0%

0.0%

0.0%

0.7%

Chennaionline

0.1%

0.2%

0.0%

2%

2%

0.6%

Jagran

0.4%

0.5%

0.7%

2%

0.1%

0.5%

Others

2%

16%

11%

19%

20%

14%

Table 68: Preferred info search engine - English
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

773

547

511

418

435

4,470

Google

89%

87%

38%

81%

59%

70%

Yahoo

5%

3%

54%

5%

6%

13%

English

0.2%

1%

1%

2%

22%

4%

Rediff

0.7%

1%

2%

2%

1%

4%

2%

0.1%

3%

1%

1%

1%

Wikipedia

0.8%

0.2%

0.1%

3%

0.8%

0.9%

Indiatimes

0.2%

0.1%

0.0%

0.4%

0.4%

0.8%

Dictionary

0.4%

1%

0.1%

0.6%

1%

0.6%

Sify

0.0%

0.2%

0.1%

0.1%

0.0%

0.6%

Timesofindia

0.1%

2%

0.0%

0.5%

0.5%

0.5%

Altavista

0.5%

0.2%

0.0%

0.2%

0.7%

0.4%

BBC

0.1%

0.0%

0.0%

2%

0.1%

0.3%

Others

0.8%

3%

2%

4%

7%

4%

MSN

142

Table 69: Preferred website for instant messaging
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

774

559

527

436

410

4,536

Yahoo

40%

61%

87%

66%

69%

59%

Google Talk

45%

12%

7%

11%

7%

16%

Rediffbol

4%

7%

3%

9%

10%

11%

MSN

5%

9%

1%

7%

5%

6%

Meebo

3%

2%

0.0%

2%

3%

2%

Orkut

2%

0.6%

0.4%

1%

2%

2%

Indiatimes

0.1%

0.4%

0.3%

0.6%

0.1%

0.7%

Skype

0.0%

2%

0.0%

1%

0.1%

0.6%

AIM

0.0%

0.4%

0.0%

0.2%

1%

0.3%

Others

0.9%

7%

0.8%

1%

3%

4%

Table 70: Preferred website for social networking/communities
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

733

435

473

328

317

3,358

Orkut

86%

68%

22%

61%

40%

56%

Yahoo

7%

9%

67%

17%

6%

20%

MSN

3%

1%

2%

2%

0.8%

2%

0.0%

0.1%

0.3%

2%

0.3%

2%

1%

0.2%

0.7%

0.1%

9%

2%

Hi5

0.4%

1%

0.6%

0.2%

0.7%

0.7%

Myspace

0.3%

0.2%

0.0%

0.6%

4%

0.7%

Tagged

0.0%

0.4%

0.6%

0.7%

0.1%

0.4%

Fropper

0.0%

0.2%

0.1%

0.6%

0.0%

0.4%

Bharatstudent

0.0%

0.2%

0.0%

0.7%

1%

0.4%

Ryze

0.0%

0.1%

0.0%

1%

0.0%

0.3%

Linkedin

0.2%

2%

0.0%

0.0%

0.0%

0.3%

3%

18%

7%

15%

38%

15%

Friends
Communities

Others

143

Table 71: Preferred website for astrology
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

756

465

529

373

456

4,342

Yahoo

12%

11%

74%

17%

5%

22%

8%

19%

4%

23%

59%

18%

Astrology
Google

60%

6%

4%

2%

1%

14%

Rediff

4%

11%

5%

9%

3%

11%

Indiatimes astrospeak

4%

10%

2%

18%

5%

7%

Sify

1%

3%

0.4%

3%

1%

3%

0.5%

3%

0.5%

1%

2%

3%

Sarafreder
MSN

4%

2%

2%

3%

0.4%

2%

Horoscope

0.3%

1%

0.0%

3%

3%

1%

Astrolife

0.3%

3%

0.0%

0.9%

2%

1%

Astrogyan

0.0%

2%

0.5%

0.7%

0.9%

0.9%

Ivillage

0.6%

2%

0.0%

0.6%

0.0%

0.8%

Indianastrology

0.1%

0.2%

0.0%

1%

3%

0.8%

Astroyogi

0.5%

1%

0.0%

0.3%

0.5%

0.7%

Timesofindia

0.1%

4%

0.0%

0.2%

0.2%

0.7%

Santabanta

0.1%

0.0%

0.7%

2%

0.6%

0.5%

Bejandaruwalla

0.1%

2%

0.1%

0.1%

0.4%

0.5%

Indya

0.0%

0.8%

0.0%

0.0%

1%

0.5%

Manoramaonline

0.0%

0.4%

0.0%

0.0%

0.0%

0.5%

Webduniya

0.6%

1%

0.3%

0.3%

0.1%

0.4%

Paramdhaam

0.2%

0.1%

0.1%

1%

1%

0.4%

Astroindia

0.0%

1%

0.0%

0.1%

0.5%

0.4%

Astrologyzone

0.2%

0.1%

0.0%

0.6%

2%

0.4%

Astrocenter

0.3%

1%

0.3%

0.1%

0.0%

0.3%

Ganeshaspeaks

0.0%

0.3%

0.3%

0.7%

0.0%

0.3%

Cyberastro

0.0%

1%

0.0%

1%

0.0%

0.3%

Webulagam

0.0%

0.4%

0.8%

0.0%

0.0%

0.2%

Tarot

0.3%

0.6%

0.0%

0.0%

0.4%

0.2%

Astroworld

0.0%

0.2%

0.0%

0.6%

0.3%

0.2%

Kundli

0.1%

1%

0.0%

0.0%

0.7%

0.2%

Jagran

0.0%

0.2%

0.1%

0.0%

0.0%

0.2%

Others

4%

10%

5%

10%

7%

8%

144

Table 72: Preferred website for online learning/education
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

754

428

509

343

409

4,107

Google

74%

25%

20%

24%

13%

33%

Yahoo

3%

4%

57%

8%

4%

13%

Rediff

1%

5%

3%

1%

2%

6%

Education

1%

6%

0.3%

2%

17%

4%

Wikipedia

0.8%

10%

2%

5%

3%

4%

Onlinelearning

0.0%

1%

0.6%

4%

10%

2%

Indiatimes

0.9%

2%

1%

2%

0.7%

2%

MSN

3%

0.2%

2%

0.3%

0.1%

2%

IGNOU

0.3%

3%

0.3%

2%

2%

1%

Ebizel

0.9%

2%

0.0%

4%

3%

1%

CBSE

0.1%

1%

0.4%

0.3%

0.5%

1%

3%

0.8%

0.3%

2%

0.2%

1%

W3schools
Onlineeducation

0.0%

1%

0.1%

0.4%

8%

1%

Annauniversity

0.5%

0.5%

0.0%

0.1%

2%

1%

ICFAI

0.2%

1%

0.8%

2%

0.8%

0.9%

Microsoft

0.5%

2%

0.2%

0.1%

0.3%

0.7%

Gurukul

0.1%

0.8%

1%

0.7%

0.7%

0.6%

Howstuffworks

1%

0.1%

0.0%

2%

2%

0.5%

BBC

0.0%

0.7%

0.0%

0.0%

0.4%

0.5%

Pubmed

0.3%

0.4%

1%

0.0%

0.0%

0.4%

ICAI

0.1%

0.7%

0.4%

0.6%

0.0%

0.4%

Dewsoftoverseas

0.4%

0.5%

0.4%

2%

0.4%

0.4%

Britishcouncil

0.0%

0.2%

0.7%

2%

0.0%

0.4%

Answers

0.2%

0.1%

0.3%

0.0%

0.1%

0.4%

Learning

0.5%

0.0%

0.0%

1%

0.3%

0.3%

Worldwidelearn

0.0%

1%

0.0%

0.4%

1%

0.3%

English

0.1%

0.4%

0.0%

0.0%

2%

0.3%

Freshersworld

0.3%

0.3%

0.0%

0.0%

0.2%

0.2%

Symbiosis

0.0%

0.4%

0.0%

2%

0.0%

0.2%

NCERT

0.1%

0.3%

0.1%

0.2%

0.2%

0.2%

Mit.edu

0.3%

0.3%

0.0%

0.0%

0.0%

0.2%

Goiit

0.0%

0.0%

0.4%

0.0%

0.1%

0.1%

8%

30%

8%

35%

28%

21%

Others

145

Table 73: Preferred blog sites
Website

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

163

164

111

121

110

1,113

Google

55%

21%

8%

20%

12%

24%

Yahoo

19%

13%

36%

14%

16%

21%

Rediff

10%

12%

4%

11%

7%

10%

Blogger

2%

11%

5%

14%

16%

10%

Ibibo

2%

19%

10%

13%

7%

9%

Blogspot

2%

11%

4%

17%

9%

9%

0.0%

0.1%

24%

0.1%

0.4%

3%

Hi5

2%

0.0%

3%

0.0%

17%

3%

Indiatimes

1%

5%

0.3%

5%

0.6%

3%

Debonairblog

3%

1%

0.0%

0.6%

2%

2%

Mylot

3%

0.6%

0.0%

0.0%

2%

1%

MSN

0.9%

0.0%

1%

0.0%

1%

0.8%

Sulekha

0.0%

2%

1%

0.2%

0.0%

0.7%

Mouthshut

0.1%

0.3%

0.1%

2%

1%

0.6%

Myspace

0.9%

1%

0.0%

0.0%

0.0%

0.6%

Youtube

0.0%

0.4%

1%

0.0%

0.1%

0.5%

TimesofIndia

0.0%

0.2%

0.0%

0.2%

0.0%

0.3%

Monster

0.0%

0.0%

0.1%

0.0%

0.0%

0.3%

Fropper

0.1%

0.0%

0.2%

0.2%

0.0%

0.2%

Others

0.8%

3%

2%

3%

10%

2%

Tagged

146

Table 74: Other language preferred for local language content
Language

Sample Base

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

95

66

86

70

67

693

Hindi

18%

35%

21%

21%

16%

19%

Tamil

16%

15%

17%

15%

20%

17%

Telugu

27%

9%

12%

10%

9%

14%

Malayalam

17%

1%

12%

10%

20%

14%

Marathi

9%

16%

7%

12%

9%

11%

Kannada

6%

6%

12%

11%

12%

9%

Bengali

2%

10%

4%

9%

3%

6%

Gujarati

0.0%

3%

10%

7%

4%

4%

Konkani

0.0%

0.0%

0.0%

0.0%

0.0%

1%

Oriya

0.0%

0.0%

0.0%

3%

1%

0.7%

Urdu

1%

1%

0.0%

0.0%

0.0%

0.7%

Punjabi

0.0%

1%

0.5%

0.0%

2%

0.7%

Assamese

0.4%

0.0%

0.0%

0.0%

1%

0.2%

Bodo

0.0%

3%

0.0%

0.0%

0.0%

0.2%

Maithili

0.6%

0.0%

0.6%

0.0%

0.0%

0.2%

Tulu

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Bhojpuri

0.6%

0.0%

0.0%

0.0%

0.0%

0.1%

Manipuri

0.0%

0.0%

1%

0.0%

0.0%

0.1%

Sanskrit

0.0%

0.0%

0.0%

0.0%

1%

0.1%

Marwari

0.0%

0.0%

0.5%

0.0%

0.0%

0.1%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Awadhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.4%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kashmiri

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

0.0%

5%

2%

3%

3%

Others

147

Table 75: Preferred website for checking local language content
Website

Sample Base

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

95

66

86

70

67

693

Google

42%

14%

10%

5%

11%

16%

Yahoo

5%

0.0%

44%

11%

9%

11%

Eeandu

5%

9%

8%

3%

3%

8%

Malayalamanorama

3%

0.1%

7%

4%

19%

7%

Webduniya

1%

14%

0.6%

3%

11%

4%

Marathiworld

2%

6%

3%

7%

2%

4%

Webulagam

6%

0.0%

6%

0.0%

0.0%

3%

Thinamalar

5%

2%

0.3%

3%

0.7%

3%

Rediff

0.3%

0.2%

2%

0.0%

2%

3%

Tamilcinema

0.0%

0.0%

0.5%

7%

1%

3%

Jagran

0.0%

3%

2%

9%

5%

3%

Esakal

2%

4%

3%

4%

2%

2%

Dainikjagran

3%

5%

1%

3%

0.7%

2%

Keralakaumudi

7%

0.0%

0.0%

0.0%

0.0%

2%

Banglalive

0.0%

2%

0.7%

0.8%

0.6%

1%

Sakal

0.1%

0.4%

0.8%

0.0%

3%

1%

Kannadaaudio

0.5%

0.5%

0.0%

0.0%

1%

1%

Gujratsamachar

0.0%

2%

0.0%

7%

2%

1%

Epatra

0.0%

7%

1%

0.0%

0.0%

1%

Kumudam

0.2%

0.5%

0.0%

0.0%

10%

0.9%

Thatskannada

0.0%

0.0%

0.0%

5%

0.0%

0.8%

Anandabazaar

0.3%

2%

0.7%

2%

0.1%

0.6%

bbchindi

0.7%

0.0%

0.0%

0.0%

0.0%

0.5%

Amarujala

0.0%

0.2%

0.0%

0.0%

4%

0.4%

Deepika

0.1%

0.0%

0.1%

1%

0.0%

0.4%

Dailythanthi

0.8%

0.5%

0.0%

0.0%

0.2%

0.4%

Bhaskar

0.5%

0.0%

0.3%

0.0%

0.0%

0.4%

Dinakaran

0.2%

0.0%

0.0%

0.0%

0.8%

0.3%

Vaartha

0.0%

0.0%

0.7%

0.4%

0.0%

0.2%

Maharashtratimes

0.0%

0.5%

0.0%

1%

0.0%

0.1%

Matrubhumi

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

15%

27%

10%

23%

12%

19%

Others

148

Table 76: Most preferred TV channel
TV Channel

Google

Sample Base

Magicbricks

Yahoo

99acres

Realestates

ARU

713

645

475

488

435

4,637

Star Plus

8%

11%

14%

12%

12%

13%

Discovery

9%

8%

5%

8%

7%

7%

Sun TV

5%

3%

4%

9%

7%

5%

Aajtak

4%

6%

2%

4%

7%

5%

NDTV

3%

5%

4%

8%

3%

5%

HBO

3%

4%

5%

3%

9%

5%

Sony

3%

3%

5%

4%

2%

4%

Zee TV

4%

4%

3%

1%

4%

3%

M TV

6%

1%

4%

3%

2%

3%

ESPN

3%

2%

5%

3%

7%

3%

Star Movies

3%

4%

3%

2%

5%

3%

Star One

2%

6%

3%

3%

1%

3%

CNBC

1%

5%

2%

6%

2%

3%

Ten Sports

1%

3%

2%

2%

4%

3%

National Geographic

2%

4%

3%

2%

0.5%

2%

CNN IBN

2%

3%

0.9%

3%

3%

2%

E TV

4%

0.5%

2%

0.4%

0.7%

2%

Asianet

3%

1%

1%

0.8%

1%

2%

0.4%

3%

1%

2%

0.4%

1%

TV 9

2%

1%

0.4%

1%

2%

1%

Pogo

1%

1%

0.9%

0.6%

3%

1%

DD 1

2%

0.1%

0.9%

0.6%

2%

1%

Gemini

2%

0.8%

2%

0.5%

0.7%

1%

Cartoon Network

2%

2%

1%

0.5%

0.5%

1%

Star World

Sab TV
Star News
F TV
Zee Cinema
AXN
Travel & Living

1%

1%

0.9%

0.4%

0.9%

0.9%

0.9%

1%

0.4%

0.7%

0.2%

0.9%

1%

0.4%

0.9%

0.4%

0.6%

0.9%

2%

1%

1%

0.6%

1%

0.9%

0.6%

0.6%

0.3%

2%

0.2%

0.8%

1%

0.8%

0.5%

0.6%

0.6%

0.8%

Vijaya TV

0.4%

0.6%

1%

1%

0.3%

0.8%

BBC

0.8%

0.9%

1%

1%

1%

0.7%

Star Sports

0.2%

0.8%

0.8%

0.5%

0.6%

0.7%

1%

0.3%

0.4%

1%

0.2%

0.7%

Set Max
Zoom
Sun Music
NDTV Profit
Zee Music

0.0%

1%

1%

0.0%

2%

0.6%

1%

0.0%

0.9%

0.1%

0.0%

0.6%

0.0%

0.9%

0.6%

0.6%

0.0%

0.6%

1%

0.9%

0.0%

0.1%

0.5%

0.6%

Times Now

0.6%

0.9%

0.3%

2%

0.0%

0.6%

Animal Planet

0.4%

0.3%

3%

0.2%

0.2%

0.5%

Surya TV

0.0%

0.2%

0.0%

0.0%

0.5%

0.5%

History Channel

0.3%

2%

1%

0.0%

0.0%

0.5%

Dd News

0.0%

0.0%

1%

0.6%

0.1%

0.5%

V Channel

0.4%

1%

0.6%

0.4%

0.0%

0.5%

Aawaz

0.5%

1%

0.0%

0.9%

0.3%

0.5%

Disney Channel

0.3%

0.4%

1%

0.5%

0.4%

0.4%

149

TV Channel

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Any News Channel

0.5%

Any Sports Channel

0.2%

0.1%

1%

0.0%

0.0%

0.4%

0.3%

0.2%

1%

0.0%

0.4%

Etv Kannada

0.0%

India TV

0.2%

0.0%

1%

0.1%

0.0%

0.4%

0.1%

0.4%

1%

0.8%

0.4%

Vh1

0.3%

0.4%

0.3%

0.6%

0.0%

0.4%

Zee News

0.0%

0.2%

1%

0.1%

0.2%

0.4%

Udaya TV

0.0%

0.6%

0.1%

0.1%

0.0%

0.4%

Any Music Channel

0.7%

0.0%

0.0%

0.3%

0.2%

0.3%

Sahara One

0.4%

0.3%

0.5%

0.0%

0.9%

0.3%

1%

0.0%

0.5%

0.0%

0.0%

0.3%

0.3%

0.5%

0.0%

0.1%

0.2%

0.3%

1%

0.0%

0.0%

0.5%

0.0%

0.3%

Ibnlive

0.0%

0.7%

0.0%

0.5%

0.0%

0.3%

Kairali TV

0.0%

0.3%

0.0%

0.0%

0.9%

0.2%

Maa TV

0.7%

0.1%

0.0%

0.2%

0.0%

0.2%

Zee Marathi

0.4%

0.1%

0.4%

0.1%

0.2%

0.2%

1%

0.0%

0.0%

0.0%

0.0%

0.2%

Star Gold

0.3%

0.5%

0.0%

0.5%

0.3%

0.2%

Jetix

0.0%

0.0%

0.5%

0.0%

1%

0.2%

Any Movie Channel

0.3%

0.4%

0.0%

0.1%

0.0%

0.2%

Star Anand

0.0%

0.0%

1%

0.0%

0.0%

0.2%

Kiran TV

0.0%

0.0%

1%

0.0%

0.0%

0.2%

MH1

0.0%

0.0%

0.3%

0.0%

0.1%

0.1%

B4U

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Etv Marathi

0.1%

0.3%

0.0%

0.0%

0.1%

0.1%

God

0.0%

0.0%

0.0%

0.4%

0.2%

0.1%

Jaya TV

0.0%

0.0%

0.0%

0.5%

0.1%

0.1%

Teja TV

0.1%

0.0%

0.0%

0.0%

0.5%

0.1%

Zee Business

0.0%

0.0%

0.0%

0.1%

0.0%

0.1%

Zee Café

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Hall Mark

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Raj TV

0.8%

0.0%

0.0%

0.0%

0.0%

0.1%

Set Pix

0.0%

0.0%

0.4%

0.0%

0.0%

0.1%

Animax

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Alfa Marathi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Etv Bangla

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

Star Utsav

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

Hungama TV

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

India Vision

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Local

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Astha

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

K TV

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

Sahara TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

All Telugu

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

SS Music
NDTV24*7
Headlines Today

ETC

150

TV Channel

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

0.6%

0.2%

0.4%

0.9%

1%

Others

151

Table 77: Most preferred newspaper
Newspaper

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

706

655

476

495

426

4,615

The Times of India

34%

50%

27%

37%

24%

35%

The Hindu

24%

12%

14%

21%

22%

19%

The Hindustan Times

7%

6%

6%

6%

8%

6%

Deccan Chronicle

7%

4%

6%

2%

10%

5%

Eenadu

3%

1%

2%

2%

3%

3%

The Economic Times

2%

4%

1%

5%

2%

3%

Dainik Bhaskar

2%

1%

3%

3%

3%

2%

The Telegraph

2%

2%

2%

6%

2%

2%

Indian Express

2%

2%

3%

1%

2%

2%

Malyalam Manorama

2%

0.7%

2%

1%

3%

2%

Vijay Karnataka

0.1%

0.9%

2%

0.1%

4%

2%

Dainik Jagran

0.8%

1%

4%

2%

1%

2%

Deccan Herald

0.4%

1%

3%

2%

0.4%

1%

2%

1%

2%

2%

0.8%

1%

Mid Day
The Tribune

2%

0.7%

2%

1%

0.4%

1%

DNA

0.9%

1%

3%

1%

0.1%

1%

Gujrat Samachar

0.6%

0.9%

2%

1%

3%

1%

Lokmat

0.4%

2%

2%

0.1%

0.7%

0.9%

1%

0.8%

0.9%

0.4%

0.3%

0.8%

Mumbai Mirror
Anand Bazar Patrika

0.3%

1%

0.4%

0.2%

0.8%

0.7%

Dinamalar

0.4%

0.2%

2%

0.2%

0.7%

0.6%

Daily Thanthi

0.5%

0.0%

1%

0.6%

2%

0.6%

Divya Bhaskar

0.0%

0.2%

0.6%

0.2%

0.4%

0.6%

Sakal

0.1%

0.5%

0.6%

0.2%

1%

0.5%

Loksatta

0.3%

0.4%

1%

0.2%

0.4%

0.5%

Mathrubhumi

0.0%

0.0%

1%

0.0%

0.2%

0.4%

Amar Ujala

0.6%

0.0%

0.5%

0.4%

0.8%

0.4%

Rajasthan Patrika

0.4%

0.2%

0.5%

0.6%

0.2%

0.4%

Dinakaran

0.1%

0.3%

0.1%

0.5%

0.2%

0.4%

Sandesh

0.1%

0.5%

0.2%

0.1%

1%

0.3%

Nav Bharat Times

0.5%

0.0%

0.1%

0.4%

0.5%

0.3%

Nai Dunia

0.0%

1%

1%

0.0%

0.0%

0.3%

Vartha

0.1%

0.0%

0.0%

0.0%

0.7%

0.3%

Nav Hindi Times

0.5%

0.0%

0.4%

0.0%

0.1%

0.2%

Business Line

0.0%

0.4%

0.0%

0.1%

0.0%

0.2%

Prajavani

0.0%

0.6%

0.0%

0.0%

0.0%

0.2%

Punjab Kesari

0.3%

0.0%

0.0%

0.6%

0.0%

0.2%

Hitvada

0.4%

0.0%

0.4%

0.1%

0.0%

0.2%

Maharashtra Times

0.4%

0.4%

0.1%

0.1%

0.1%

0.2%

Andhra Jyoti

0.0%

0.0%

0.4%

0.0%

0.0%

0.2%

Business Standard

0.0%

0.1%

0.0%

0.5%

0.0%

0.2%

1%

0.0%

0.0%

0.0%

0.0%

0.2%

Pratidin (Local)

0.0%

0.0%

1%

0.0%

0.0%

0.2%

Vijaya Times

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

The Statesman

0.0%

0.4%

0.2%

0.0%

0.1%

0.1%

Dharitri

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Gulf News

152

Newspaper

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Dinamani

0.0%

0.0%

0.0%

0.2%

0.9%

0.1%

Prabhat Khabar

0.0%

0.0%

0.3%

0.8%

0.0%

0.1%

Samaj

0.0%

0.6%

0.0%

0.0%

0.3%

0.1%

Udayavani

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Bangalore Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Kerala Kaumudi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mumbai Samachar

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saamna

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Kannada praba

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Asian Age

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Employment News

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pudhari

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

india Today

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Janshakti

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Inquilab

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mint

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.5%

0.4%

2%

0.8%

0.9%

0.7%

153

Table 78: Most preferred magazine
Magazine

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

611

575

410

434

390

4,114

India Today

22%

28%

21%

32%

24%

26%

Reader's Digest

5%

6%

6%

7%

4%

6%

The Week

6%

5%

9%

5%

7%

6%

Sports Star

5%

0.9%

2%

2%

10%

4%

Femina

6%

4%

6%

1%

3%

4%

Outlook

2%

6%

2%

5%

4%

3%

Film Fare

2%

3%

5%

1%

4%

3%

Business World

2%

5%

0.7%

4%

1%

3%

Business Today

1%

4%

0.3%

3%

2%

2%

Chip

3%

1%

2%

2%

0.1%

2%

Star Dust

2%

0.7%

2%

1%

5%

2%

Autocar India

4%

2%

2%

0.7%

2%

2%

Digit

2%

2%

1%

2%

2%

2%

Women's Era

0.9%

2%

1%

0.4%

3%

2%

Wisdom

0.6%

0.7%

1%

0.1%

0.0%

1%

1%

0.7%

1%

0.8%

0.6%

1%

0.4%

0.4%

1%

2%

0.7%

1%

Swathi
Ananda Vikatan
Time

3%

3%

0.1%

0.1%

2%

1%

Electronics For You

3%

0.7%

0.2%

3%

0.5%

1%

0.5%

1%

3%

0.2%

0.1%

0.9%

1%

0.0%

2%

0.1%

0.3%

0.8%

India Times

0.7%

0.0%

2%

0.2%

1%

0.8%

Business & Economy

0.9%

0.4%

1%

1%

0.7%

0.8%

Kumudham

0.4%

0.5%

1%

0.1%

0.7%

0.7%

Grihshobha

0.4%

0.6%

1%

1%

0.9%

0.7%

Chitralekha

0.1%

0.7%

0.0%

2%

0.9%

0.7%

2%

0.0%

0.8%

0.2%

0.0%

0.7%

Business India
Vanita

Computers Today
PC Quest

2%

0.0%

0.6%

0.7%

0.9%

0.7%

Fortune India

0.6%

0.8%

1%

1%

0.2%

0.6%

National Geographic

0.3%

0.1%

0.4%

0.1%

0.1%

0.6%

Science Reporter

0.9%

0.0%

2%

0.0%

0.0%

0.6%

Today

0.2%

0.3%

3%

0.0%

0.0%

0.6%

Competition Success Review

1%

0.2%

0.5%

0.1%

0.3%

0.5%

Overdrive

0.7%

0.2%

0.6%

2%

0.1%

0.5%

Health

0.9%

0.4%

0.2%

0.7%

0.5%

0.5%

Dalal Street

0.0%

2%

0.2%

0.2%

0.3%

0.5%

Cosmopolitan

0.6%

1%

0.0%

0.2%

0.8%

0.4%

Cricket Samrat

0.1%

2%

0.2%

0.1%

0.5%

0.4%

Business Week

1%

0.2%

0.0%

2%

0.0%

0.4%

Gladrags

0.4%

1%

0.0%

0.1%

0.8%

0.4%

Playboy

0.0%

0.4%

0.1%

1%

0.8%

0.4%

Brunch

0.1%

0.1%

0.2%

0.0%

0.1%

0.3%

Sananda

0.2%

0.0%

0.2%

0.2%

1%

0.3%

2%

0.1%

0.0%

0.0%

0.3%

0.3%

Anandamela

0.1%

0.0%

2%

0.0%

0.0%

0.3%

Data Quest

0.0%

0.1%

0.0%

0.6%

0.6%

0.3%

PC World

154

Magazine

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Debonair

0.0%

1%

0.0%

0.3%

0.0%

0.3%

Manorama

0.3%

0.0%

0.8%

0.0%

0.5%

0.3%

Sarita

0.4%

0.2%

0.8%

0.0%

0.6%

0.3%

Meri Saheli

0.3%

0.3%

0.4%

0.5%

0.0%

0.2%

Outlook Money

0.1%

0.4%

0.2%

0.6%

0.0%

0.2%

Good House Keeping

0.3%

0.8%

0.0%

0.0%

0.0%

0.2%

Inside Outside

0.5%

0.6%

0.0%

0.1%

0.0%

0.2%

Safari

0.2%

0.0%

0.2%

0.3%

0.0%

0.2%

Sudha

0.0%

0.3%

0.0%

0.0%

0.0%

0.2%

Aval Vikatan

0.0%

0.0%

0.1%

1%

0.2%

0.2%

Capital Market

0.0%

0.1%

0.0%

2%

0.1%

0.2%

Chronicle

0.1%

0.0%

0.0%

0.0%

0.6%

0.2%

Desh

0.0%

0.1%

0.0%

0.0%

0.8%

0.2%

Junior Vikatan

0.7%

0.1%

0.1%

0.9%

0.0%

0.2%

Linux For You

0.0%

0.7%

0.1%

0.0%

0.2%

0.2%

Maxim

0.1%

0.0%

0.0%

0.7%

0.0%

0.2%

Aha Zindagi

0.2%

0.1%

0.0%

0.0%

0.1%

0.1%

Cineblitz

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Taranga

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

The Economist

0.0%

0.4%

0.0%

0.1%

0.4%

0.1%

Graphiti

0.0%

0.1%

0.2%

0.0%

0.0%

0.1%

Auto India

0.0%

0.0%

0.0%

0.0%

0.3%

0.1%

Buzz

0.0%

0.0%

0.0%

0.3%

0.4%

0.1%

Champak

0.0%

0.0%

0.4%

0.0%

0.0%

0.1%

Deccan Chronicle

0.2%

0.0%

0.0%

0.1%

1%

0.1%

Frontline

0.3%

0.4%

0.0%

0.0%

0.1%

0.1%

Lokprabha

0.0%

0.0%

0.4%

0.0%

0.0%

0.1%

Saras Salil

0.0%

0.0%

0.6%

0.0%

0.0%

0.1%

Savvy

0.0%

0.5%

0.0%

0.0%

0.0%

0.1%

Society

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Living Digital

0.0%

0.0%

0.0%

0.1%

0.0%

0.1%

Saptahik Bartaman

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Money life

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Animation Reporter

0.4%

0.4%

0.0%

0.0%

0.3%

0.1%

Chandamama

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Andra Jyoti

0.4%

0.0%

0.0%

0.0%

0.6%

0.1%

Bikes

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Business Standard

0.0%

0.0%

0.0%

0.6%

0.0%

0.1%

Anandalok

0.0%

0.0%

0.1%

0.0%

0.7%

0.1%

Developer IQ

0.0%

0.7%

0.0%

0.0%

0.0%

0.1%

Auto World

0.0%

0.0%

0.5%

0.0%

0.0%

0.1%

Abhiyan

0.0%

0.0%

0.3%

0.0%

0.0%

0.0%

Better Photography

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Elle

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Saptahik Sakal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Top Gear

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Nirogadhaam

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Automobiles

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

155

Magazine

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Business Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Grihlakshmi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kadambini

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mathrubhumi

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saheli

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Sakhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Economical Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

8%

5%

10%

7%

8%

7%

Others

Table 79: Most preferred radio channel
Radio Channel

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Sample Base

497

511

332

384

294

3,321

Radio Mirchi

36%

47%

35%

41%

33%

37%

Red FM

11%

12%

9%

16%

12%

13%

AIR

13%

7%

13%

11%

11%

12%

Radio City

8%

15%

8%

10%

11%

11%

Suryan FM

8%

3%

9%

3%

15%

7%

Big FM

4%

5%

6%

6%

5%

6%

AIR FM GOLD

6%

3%

7%

4%

6%

5%

AIR FM RAINBOW

4%

2%

5%

2%

2%

3%

Fever FM

5%

4%

0.6%

1%

2%

3%

Go FM

1%

0.5%

0.5%

0.9%

2%

1%

BBC

2%

0.3%

4%

0.0%

0.2%

1%

0.6%

1%

0.1%

3%

0.7%

0.9%

2%

0.6%

0.7%

2%

0.1%

0.8%

Amar FM

0.0%

0.1%

0.0%

0.0%

0.4%

0.1%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.4%

0.9%

2%

0.8%

0.4%

1%

World Space
Power FM

156

Table 80: Top of mind recall for brands
TOM Brand

Sample Base

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

765

700

510

529

467

4,983

Sony

7%

10%

6%

10%

5%

8%

Nokia

7%

10%

8%

7%

10%

8%

Tata

5%

4%

5%

5%

5%

5%

LG

4%

3%

5%

4%

4%

4%

Reliance

3%

5%

4%

3%

2%

3%

HLL

1%

2%

2%

3%

3%

3%

Nike

4%

1%

4%

2%

2%

3%

Colgate

2%

3%

1%

3%

3%

2%

Samsung

2%

2%

3%

2%

1%

2%

Pepsi

3%

2%

0.7%

3%

2%

2%

Microsoft

1%

2%

3%

2%

1%

2%

Adidas

5%

1%

2%

1%

2%

2%

1%

2%

1%

2%

0.5%

2%

0.9%

2%

2%

1%

2%

2%

Maruti
Reebok
Philips

2%

2%

3%

0.3%

2%

2%

HP

1%

0.4%

1%

3%

3%

2%

Coca Cola

0.8%

1%

2%

3%

0.7%

2%

Godrej

0.8%

1%

1%

1%

3%

1%

Google

1%

2%

0.5%

2%

0.4%

1%

Airtel

2%

2%

0.6%

1%

0.4%

1%

Hero Honda

1%

0.6%

2%

0.4%

1%

1%

0.6%

0.7%

1%

0.8%

2%

1%

IBM

3%

0.8%

0.5%

0.7%

0.9%

1%

Honda

1%

0.9%

1%

2%

1%

1%

Raymonds

0.6%

0.6%

1%

2%

3%

0.9%

Sony Ericsson

0.9%

2%

1%

0.5%

0.3%

0.8%

Intel

2%

0.9%

0.7%

0.3%

0.7%

0.7%

Levis

0.4%

0.9%

1%

0.7%

0.8%

0.7%

Lakme

0.8%

0.4%

2%

0.3%

0.1%

0.7%

Compaq

0.3%

0.0%

0.4%

0.2%

0.6%

0.7%

1%

0.4%

1%

0.5%

0.0%

0.6%

Videocon

0.6%

0.6%

0.2%

0.2%

0.3%

0.6%

Cadbury

0.4%

2%

0.5%

0.8%

0.3%

0.6%

Wipro

0.5%

0.2%

1%

2%

1%

0.6%

Lee

0.4%

0.9%

0.8%

0.9%

0.7%

0.6%

1%

0.7%

0.5%

0.6%

0.5%

0.6%

Amul

0.5%

0.7%

0.4%

0.4%

0.3%

0.5%

Motorola

0.3%

0.8%

0.1%

0.2%

2%

0.5%

Nestle

0.8%

0.4%

0.1%

0.7%

0.2%

0.5%

BPL

0.1%

0.2%

0.5%

0.6%

0.0%

0.4%

HCL

0.3%

0.3%

0.4%

0.1%

0.4%

0.4%

Mercedes

0.4%

0.2%

0.4%

0.9%

0.6%

0.4%

BSNL

0.3%

0.0%

0.3%

0.5%

0.2%

0.4%

Hutch

0.1%

1%

0.1%

1%

0.1%

0.4%

Provogue

0.0%

0.4%

0.2%

1%

0.8%

0.4%

Britannia

0.2%

0.3%

0.5%

0.5%

0.6%

0.3%

Bajaj

Onida

Peter England

157

TOM Brand

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

ICICI

0.0%

0.9%

0.0%

0.0%

0.6%

0.3%

Surf

0.3%

0.8%

0.2%

0.6%

0.1%

0.3%

Whirlpool

0.0%

0.0%

0.3%

0.0%

0.3%

0.3%

Apple

0.5%

0.1%

0.6%

0.3%

0.2%

0.3%

Dell

0.2%

0.1%

0.2%

0.0%

0.6%

0.3%

Garnier

0.4%

0.2%

0.4%

0.0%

0.0%

0.3%

Hyundai

0.3%

0.3%

0.2%

0.3%

0.6%

0.3%

Johnson & Johnson

0.3%

0.1%

0.5%

0.4%

0.1%

0.3%

Kingfisher

0.1%

0.2%

0.1%

0.0%

0.3%

0.3%

Pantaloon

0.1%

0.3%

0.7%

0.0%

0.1%

0.3%

Ponds

0.1%

0.3%

0.3%

0.1%

0.5%

0.3%

Toyota

0.5%

0.1%

0.0%

0.6%

0.8%

0.3%

Yamaha

0.8%

0.4%

0.4%

0.0%

0.3%

0.3%

BMW

0.4%

0.0%

0.0%

0.2%

0.1%

0.3%

Canon

0.2%

1%

0.0%

0.0%

0.3%

0.3%

John Players

0.3%

0.2%

0.5%

0.4%

0.4%

0.3%

Lifebuoy

0.6%

0.0%

0.5%

0.3%

0.2%

0.3%

Ford

0.2%

0.3%

0.3%

0.4%

0.0%

0.3%

Revlon

0.2%

0.0%

0.6%

0.0%

0.0%

0.3%

Bata

0.3%

0.3%

0.2%

0.2%

0.0%

0.2%

Dabur

0.3%

0.3%

0.0%

0.2%

0.1%

0.2%

Parle

0.2%

0.5%

0.3%

0.2%

0.3%

0.2%

Titan

0.6%

0.0%

0.2%

0.0%

0.1%

0.2%

Amway

0.2%

0.0%

0.2%

0.3%

0.3%

0.2%

ITC

0.1%

0.5%

0.0%

0.7%

0.1%

0.2%

Lenovo

0.1%

0.6%

0.0%

0.0%

0.2%

0.2%

Brooke Bond

0.0%

0.0%

2%

0.0%

0.0%

0.2%

Horlicks

0.1%

0.4%

0.0%

0.5%

0.0%

0.2%

Infosys

0.3%

0.3%

0.1%

0.5%

0.0%

0.2%

Pepe

0.4%

0.4%

0.2%

0.0%

0.2%

0.2%

Pepsodent

0.3%

0.1%

0.3%

0.1%

0.0%

0.2%

Spykar

0.3%

0.1%

0.0%

0.3%

0.4%

0.2%

Thums Up

0.2%

0.0%

0.1%

0.0%

0.6%

0.2%

Wills

0.6%

0.0%

0.0%

0.0%

0.0%

0.2%

Arrow

0.2%

0.2%

0.0%

0.3%

0.0%

0.2%

Hamam

0.0%

0.1%

0.2%

2%

0.0%

0.2%

Honda City

0.0%

0.1%

0.1%

0.2%

0.2%

0.2%

Nescafe

0.3%

0.2%

0.2%

0.0%

0.2%

0.2%

Ray Ban

0.2%

0.0%

0.0%

0.0%

1%

0.2%

Rediff

0.2%

0.4%

0.0%

0.0%

0.0%

0.2%

Times of India

0.0%

0.8%

0.2%

0.2%

0.3%

0.2%

Close Up

0.0%

0.0%

0.7%

0.0%

0.2%

0.1%

Denim

0.0%

0.0%

0.1%

0.0%

0.3%

0.1%

ISI

0.2%

0.0%

0.0%

0.1%

0.2%

0.1%

Killer

0.1%

0.0%

0.1%

0.0%

0.7%

0.1%

L`Oreal

0.2%

0.6%

0.0%

0.1%

0.0%

0.1%

Lux

0.0%

0.0%

0.0%

0.0%

0.3%

0.1%

Suzuki

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

158

TOM Brand

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

TVS

0.2%

0.0%

0.0%

0.0%

0.1%

0.1%

Woodland

0.1%

0.2%

0.0%

0.0%

0.1%

0.1%

Allen Solly

0.3%

0.4%

0.0%

0.1%

0.0%

0.1%

Dettol

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Fair & Lovely

0.0%

0.0%

0.2%

0.6%

0.2%

0.1%

Ferrari

0.1%

0.0%

0.0%

0.0%

0.2%

0.1%

Fevicol

0.0%

0.2%

0.3%

0.2%

0.0%

0.1%

Kodak

0.5%

0.0%

0.0%

0.2%

0.0%

0.1%

Koutons

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

LIC

0.0%

0.0%

0.0%

0.3%

0.6%

0.1%

Maggi

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

Mcdonald

0.4%

0.0%

0.0%

0.3%

0.5%

0.1%

MRF

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Nirma

0.0%

0.0%

0.3%

0.2%

0.1%

0.1%

P&G

0.0%

0.1%

0.0%

0.0%

0.3%

0.1%

Panasonic

0.0%

0.0%

0.0%

0.0%

0.3%

0.1%

Park Avenue

0.1%

0.0%

0.1%

0.0%

0.1%

0.1%

Parker

0.1%

0.0%

0.0%

0.1%

0.0%

0.1%

Rin

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Santro

0.0%

0.6%

0.0%

0.3%

0.0%

0.1%

Sify

0.2%

0.0%

0.0%

0.2%

0.0%

0.1%

Skoda

0.0%

0.0%

0.1%

0.2%

0.0%

0.1%

VIP

0.3%

0.1%

0.4%

0.0%

0.1%

0.1%

Yahoo

0.2%

0.1%

0.1%

0.0%

0.0%

0.1%

Zodiac

0.0%

0.0%

0.1%

0.3%

0.0%

0.1%

L&T

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Lays

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Ranbaxy

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Sansui

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

TCS

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

NIIT

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Red Label

0.0%

0.1%

0.0%

0.0%

0.4%

0.1%

SBI

0.0%

0.2%

0.0%

0.5%

0.0%

0.1%

Siemens

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Voltas

0.0%

0.0%

0.1%

0.3%

0.0%

0.1%

Satyam

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Gillette

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Gold Flake

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Gucci

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

IFB

0.0%

0.0%

0.0%

0.0%

0.3%

0.0%

Louis Phillip

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mahindra & Mahindra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rolex

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Taj

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Indicom

0.1%

0.0%

0.2%

0.0%

0.0%

0.0%

Tata Tea

0.0%

0.1%

0.0%

0.1%

0.0%

0.0%

Van Huesen

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

Versace

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

159

TOM Brand

Google

Magicbricks

Yahoo

99acres

Realestates

ARU

Acer

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Axe

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

Idea

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Sahara

0.0%

0.0%

0.1%

0.0%

0.2%

0.0%

Armani

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Chevrolet

0.1%

0.1%

0.0%

0.2%

0.0%

0.0%

Citi Bank

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Mark & Spencer

0.0%

0.0%

0.0%

0.0%

0.3%

0.0%

Pears

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Reid & Taylor

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tanishq

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Tata Indica

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Motors

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HSBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

14%

12%

15%

12%

15%

13%

160

Appendix

161

Table 81: City type classification by market size

REGIONS
North

South

East

West

Delhi

Bangalore
Chennai
Coimbatore
Hyderabad

Kolkata

Ahmadabad
Mumbai
Pune
Surat

Faridabad
Jaipur
Kanpur
Lucknow
Ludhiana
Patna

Kochi
Madurai

Asansol

Bhopal
Thane
Indore
Nagpur
Vadodara

Amritsar
Chandigarh
Dhanbad
Ghaziabad

Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam

CITY TYPE BY MARKET SIZE 2

Metros

Urban
Uptowns

Emerging
Towns

Others

Agra
Allahabad
Dehradun
Gurgaon
Jodhpur
Meerut
Noida
Ranchi
Varanasi
Others from North
India

Mangalore
Mysore
Secunderabad
Others from South
India

Guwahati

Bhubaneswar
Cuttack
Raipur
Others from
East India

Aurangabad
Goa
Jabalpur
Nashik
Rajkot
Solapur
Others from
West India

Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.

2

162

Table 82: City type by population size vs. market size
POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs

Above 10 Lakhs

Coimbatore

Ahmadabad
Bangalore
Chennai
Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Bhopal
Jaipur
Kanpur
Lucknow
Ludhiana
Nagpur
Patna

Metros

Faridabad

Assansol

Indore
Kochi
Madurai
Vadodara

Goa

Amritsar
Aurangabad
Chandigarh
Dhanbad
Guwahati
Jabalpur
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam

MARKET SIZE 3

Urban
Uptowns

Emerging
Towns

Others

Others from North India
Others from South India
Others from East India
Others from West India

Mangalore
Dehradun
Others from North India
Others from South India
Others from East India
Others from West India

Allahabad
Bhubaneswar
Cuttack
Jodhpur
Raipur
Ranchi
Solapur

Nashik

Agra
Meerut
Varanasi

Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.

3

163

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's 4 Occupation

Chief Wage Earner's Highest Education
Illiterate

School (Up
to 4 yrs)

School
(5-9 yrs)

Secondary
/ High
School

Not
Grad.

Grad./
PG (Gen.)

Grad./ PG
(Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/
industrialists – with
no employee

D

C

B

B

A

A

A

Businessmen/
industrialists – with
1 to 9 employee

C

B

B

B

A

A

A

Businessmen/
industrialists – with
10+ employee

B

B

A

A

A

A

A

Self-employed
professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/
executives (junior)

C

C

C

B

B

A

A

Officers/
executives
(middle/ senior)

B

B

B

B

A

A

A

Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.

4

164

Index: Charts
Chart 1: Problems faced while surfing the internet ................................ 15
Chart 2: Gender breakup ................................................................ 27
Chart 3: Age group distribution ........................................................ 28
Chart 4: City class - by population size ............................................... 29
Chart 5: City class - by market size.................................................... 30
Chart 6: Region-wise break-ups ........................................................ 32
Chart 7: Socio economic classification ................................................ 34
Chart 8: Highest educational qualification ........................................... 35
Chart 9: Occupational break up ........................................................ 36
Chart 10: Function / field of occupation ............................................. 37
Chart 11: Head of the household....................................................... 38
Chart 12: Monthly family income ...................................................... 39
Chart 13: Most expensive vehicle owned by the household........................ 40
Chart 14: Ownership of credit cards (individually).................................. 41
Chart 15: Current loan liabilities....................................................... 43
Chart 16: Years of experience in using internet ..................................... 44
Chart 17: Place of accessing internet ................................................. 45
Chart 18: Type of internet connection at home ..................................... 46
Chart 19: Type of internet connection at office..................................... 47
Chart 20: Service provider subscribed to at home .................................. 48
Chart 21: Service provider subscribed to at office .................................. 49
Chart 22: Frequency of accessing internet from home ............................. 50
Chart 23: Frequency of accessing internet from office............................. 51
Chart 24: Time of the day accessing internet from home ......................... 52
Chart 25: Time of the day accessing internet from office ......................... 53
Chart 26: Duration of PC usage from home........................................... 54
Chart 27: Duration of internet usage from home.................................... 55
Chart 28: Duration of PC usage from office .......................................... 56
Chart 29: Duration of internet usage from office ................................... 57
Chart 30: Time spent by internet users on watching TV ........................... 58
Chart 31: Time spent by internet users on reading newspaper ................... 59
Chart 32: Time spent by internet users on listening to radio ..................... 60
Chart 33: Professional activities ....................................................... 62
Chart 34: Personal activities............................................................ 63
Chart 35: Downloading activities....................................................... 64
Chart 36: E-commerce related activities ............................................. 65
Chart 37: Online shopping............................................................... 66
Chart 38: Response to online marketing stimulus ................................... 67
Chart 39: Blogging activities ............................................................ 68
Chart 40: Member of an online community........................................... 69
Chart 41: Problems faced while surfing the internet ............................... 73
Chart 42: Multiple user shares of email websites ................................... 75
Chart 43: Number of email accounts and average per capita email ids ......... 76

165

Index: Tables
Table 1: Detailed sample base distribution of the land survey ..................... 6
Table 2: Popularity of various internet activities ................................... 12
Table 3: Key demographic and socio-economic profile of online real estate info
users ........................................................................................ 13
Table 4: Ownership of key household and financial assets among online real
estate info users .......................................................................... 14
Table 5: Key net usage behavior of online real estate info users................. 15
Table 6: Popular online activities undertaken relatively more by online real
estate info seekers ....................................................................... 16
Table 7: Response to online marketing stimuli and online buying behavior .... 17
Table 8: Preferred website for checking real estate info online.................. 18
Table 9: Comparative evaluation of the Top 5 online real estate websites on
selected demographic attributes....................................................... 19
Table 10: Comparative evaluation of the Top 5 online real estate websites on
selected net usage behavior attributes ............................................... 20
Table 11: Response to online marketing stimuli..................................... 20
Table 12: Popular online activities undertaken by users of top 5 real estate info
websites .................................................................................... 21
Table 13: Popularity of various internet activities .................................. 24
Table 14: Preferred website for online real estate ................................. 26
Table 15: Top 10 cities .................................................................. 31
Table 16: Preferred language of reading ............................................. 33
Table 17: Household asset ownership ................................................. 42
Table 18: Popularity of various internet activities .................................. 61
Table 19: Membership by type of online community ............................... 70
Table 20: Most used local language websites (other than English) ............... 71
Table 21: Online activities desired in other languages ............................. 72
Table 22: Preferred websites - emailing .............................................. 74
Table 23: Top of mind unaided recall - all websites ................................ 77
Table 24: Most used website - all websites........................................... 78
Table 25: Info search (English) ......................................................... 79
Table 26: Info search (local language) ................................................ 80
Table 27: Job search ..................................................................... 81
Table 28: Booking travel tickets ....................................................... 82
Table 29: Online shopping (other than travel tickets).............................. 83
Table 30: Online news ................................................................... 84
Table 31: Financial news & info (rates, quotes, etc.) .............................. 85
Table 32: Online share trading ......................................................... 86
Table 33: Matrimonial search........................................................... 87
Table 34: Dating/friendship search.................................................... 88
Table 35: Social networking/communities ........................................... 89
Table 36: Online gaming................................................................. 90
Table 37: Download mobile content................................................... 91
Table 38: Preferred instant messaging applications ................................ 92
Table 39: Download music .............................................................. 93
Table 40: Sports content ................................................................ 94
Table 41: Cinema content............................................................... 95
Table 42: Most used local language websites (other than English) ............... 96
Table 43: Preferred blog sites .......................................................... 97
Table 44: Preferred astrology website ................................................ 98
Table 45: Preferred online learning / education website.......................... 99
Table 46: Favorite TV channels ....................................................... 100
Table 47: Favorite newspapers ........................................................ 101
Table 48: Favorite magazines ......................................................... 102
Table 49: Favorite radio channels .................................................... 103
Table 50: TOM recall for brands....................................................... 104

166

Index: Segment wise
Detailed Tables
Table 1: Gender breakup ............................................................... 106
Table 2: Age group distribution ....................................................... 106
Table 3: City class - by population size .............................................. 107
Table 4: City class - by market size .................................................. 107
Table 5: City wise distribution ........................................................ 108
Table 6: Region-wise break-ups ....................................................... 109
Table 7: Preferred language of reading .............................................. 110
Table 8: Socio economic classification ............................................... 110
Table 9: Highest educational qualification .......................................... 111
Table 10: Occupational break up ..................................................... 111
Table 11: Function / field of occupation ............................................ 111
Table 12: Head of the household ..................................................... 112
Table 13: Monthly family income ..................................................... 112
Table 14: Most expensive vehicle owned by the household ...................... 112
Table 15: Ownership of credit cards (individually)................................. 113
Table 16: Household asset ownership ................................................ 113
Table 17: Current loan liabilities...................................................... 114
Table 18: Years of experience in using internet.................................... 114
Table 19: Place of accessing internet ................................................ 114
Table 20: Type of internet connection at home .................................... 115
Table 21: Type of internet connection at office ................................... 115
Table 22: Service provider subscribed to at home ................................. 115
Table 23: Service provider subscribed to at office................................. 116
Table 24: Frequency of accessing internet from home ............................ 116
Table 25: Frequency of accessing internet from office ........................... 116
Table 26: Time of the day accessing internet from home ........................ 117
Table 27: Time of the day accessing internet from office ........................ 117
Table 28: Duration of internet usage from home................................... 117
Table 29: Duration of internet usage from office .................................. 118
Table 30: Duration of internet usage during weekdays............................ 118
Table 31: Duration of internet usage during weekends ........................... 118
Table 32: Duration of PC usage from home ......................................... 119
Table 33: Duration of PC usage from office ......................................... 119
Table 34: Time spent by internet users on watching TV .......................... 119
Table 35: Time spent by internet users on reading newspaper .................. 120
Table 36: Time spent by internet users on listening to radio .................... 120
Table 37: Professional activities ...................................................... 121
Table 38: Personal activities........................................................... 121
Table 39: Downloading activities ..................................................... 122
Table 40: E-commerce related activities ............................................ 122
Table 41: Online shopping.............................................................. 122
Table 42: Response to online marketing stimulus .................................. 123
Table 43: Blogging activities ........................................................... 123
Table 44: Member of an online community ......................................... 123
Table 45: Membership by type of online community .............................. 124
Table 46: Usage of other language websites ........................................ 124
Table 47: Online activities desired in other languages ............................ 125
Table 48: Problems faced while surfing the internet .............................. 125
Table 49: Top of mind unaided recall - all websites ............................... 126
Table 50: Most used website - all websites.......................................... 128
Table 51: Preferred website for emailing ........................................... 128
Table 52: Multiple user shares of email websites .................................. 129
Table 53: No. of email accounts ...................................................... 129
Table 54: Preferred website for job search ......................................... 129
Table 55: Preferred website for mobile content ................................... 130
Table 56: Preferred website for sports .............................................. 131

167

Table 57: Preferred website for travel products ................................... 132
Table 58: Preferred website for matrimony......................................... 133
Table 59: Preferred website for financial news/info .............................. 134
Table 60: Preferred website for cinema ............................................. 135
Table 61: Preferred website for online share/stock trading...................... 136
Table 62: Preferred website for games .............................................. 137
Table 63: Preferred website for online shopping................................... 138
Table 64: Preferred website for online news ....................................... 139
Table 65: Preferred website for friendship/dating ................................ 140
Table 66: Preferred website for music ............................................... 141
Table 67: Preferred info search engine - local language .......................... 142
Table 68: Preferred info search engine - English ................................... 142
Table 69: Preferred website for instant messaging ................................ 143
Table 70: Preferred website for social networking/communities ............... 143
Table 71: Preferred website for astrology........................................... 144
Table 72: Preferred website for online learning/education ...................... 145
Table 73: Preferred blog sites ......................................................... 146
Table 74: Other language preferred for local language content................. 147
Table 75: Preferred website for checking local language content .............. 148
Table 76: Most preferred TV channel................................................. 149
Table 77: Most preferred newspaper ................................................. 152
Table 78: Most preferred magazine................................................... 154
Table 79: Most preferred radio channel ............................................. 156
Table 80: Top of mind recall for brands ............................................. 157
Table 81: City type classification by market size.................................... 162
Table 82: City type by population size vs. market size............................ 163
Table 83: Socio economic classification (SEC) grid................................. 164

168

169

170

Sign up to vote on this title
UsefulNot useful