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Q3. What have you learnt from your audience feedback?

We created a post production questionnaire to see what 16 – 24 year old males and females think about our documentary, radio trailer and double page spread. We previously asked the same target audience what they would like to see in a documentary preproduction and now it’s the chance to see what they enjoyed about the finished product. The documentary - Have you learnt something you previously didn't know? The results for this question was Have you learnt something from the documentary overall very you previously didn't know? positive and showed that 100% of 20 our audience learnt something 18 worthwhile and we had been 16 successful in our job and so had the 14 12 documentary. When we asked what 10 8 they had learnt, again 100% of the 6 4 people we interviewed said that 2 they had learnt about facts and 0 Yes No statistics on homosexuality in the UK and the laws regarding homosexuality. We highlighted laws and statistics and used them throughout the documentary, we had done a lot of research into putting these in to our documentary and we are happy that it has paid off in the audience results. We did ask the audience what they didn’t like and two people said that there was too much talking and emphasis on the interviews. I agree that we did rely on them heavily and teacher feedback did show that this was our weak point; if we could do the documentary again we would add parts with just music and a montage of images just to give the documentary a break. We decided that the vox pops we used were too good to get rid of and each were just as important as the other so we had no room for a break. The documentary – Are the sound levels consistent? Whilst making the documentary it was really, really important to make the sound levels consistent and it took a lot of time to complete this part of the documentary. Overall the feedback about the sound was positive but it was a shame that one of the people we
Are the sound levels conistent?

No

Yes

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asked said that the sound was inconsistent. That person left a comment that said ‘the piece to camera was a bit quiet’, I agree with whomever left this comment as we did make it as loud as we could in Final Cut Express but the microphone was further away in this part of filming than it was in the vox pops due to the surrounding area of the piece to camera with the desk and books. The long shot the piece to camera was done in also made it hard. The documentary – was the background music suitable?
Was the background music suitable? It was an overall success to see that the audience agreed that the background music was suitable. We tried many different backing tracks to our documentary and eventually decided upon a few piano pieces that played consistently throughout, taken from GarageBand. We thought that this music wasn’t a long droan and with the constantly alternating pattern of music playing in the background it could stay interesting although not as fun as techno beats that the youth would probably prefer. We took a chance by choosing the piano piece and it appears that it has paid off. It was a sad backing track but created the serious tone we needed for the documentary.

Yes No

The documentary – Was the editing coherent and understandable? Most of the documentary was edited with straight cuts and a few fade in and outs during narration. It was quite simply editing –wise. The documentary was in a linear order and all the clips were in chronological order and structured. I’m glad it made sense to our audience and that they understood what the documentary was trying to say.

Was the editing coherent and understandable?
20 18 16 14 12 10 8 6 4 2 0 Yes Answer No

Amount of people

Would you watch the rest of the documentary?

The documentary – Would you want to watch the rest of the documentary?
Yes No

All apart from two of the people we questioned would continue to watch the documentary. The comments these two people left were that it just wasn’t something they wanted to hear more about and they weren’t interested in the subject, which is a valid reason and something we expected to hear more of as it is a controversial issue that everyone has their own opinions on. With sixteen of the target audience still wanting to watch it I think it had a successful turnout. The documentary – Do you think the documentary is suitable to be shown on Channel 4 at 10pm?
Do you think the documentary is suitable to be It was 100% of the people me shown on Channel 4 at 10pm? questioned who agreed that we had chosen the right time and channel for the documentary. It 20 took a lot of deciding between 15 Channel 4 and BBC 3 and we did Number of 10 our research so we are glad that people 5 everyone agreed. The time is late and we were concerned that we 0 Yes No wouldn’t have enough viewers but Answer as we researched it was clear that the target age range would watch programmes such as ‘What happens in Kavos’ and ‘The Joy of Teen Sex’ which are shown past 10pm also, so it helped us to make our decision easier.

The radio trailer – After hearing the radio trailer, would you like to watch the television programme? This is an excellent set of results for us as we have successfully enticed almost all the viewers in to wanting No to view the documentary. I wasn’t surprised by these results as from the previous results of those Yes wanting to carry on watching the documentary after the first five 0 5 10 15 minutes, showed that two people Answer wouldn’t due to the topic. This shows that our radio trailer did its job of persuading people to watch the documentary although some people decided not to want to watch it as maybe they weren’t too interested in the topic.
Number of people

After listening to the radio trailer would you want to watch the documentary?

20

The radio trailer – Can you remember when the television show was going to be broadcast and at what time? 89% of the people we questioned remembered the time, day and channel we were going to broadcast the documentary; Wednesday, 10pm on Channel 4. We made it very clear at the end of the documentary and we even added a bit saying ‘catch up on 4od’, to follow the common convention of Channel 4 shows and radio broadcasts. This is also a very promising result. We’re not sure why the 11% didn’t remember the time and day especially as it was the last thing they heard on the radio trailer. The radio trailer - Do you think the music was suitable? 100% of the people we Do you think the music was suitable? interviewed liked the music we chose. We chose to give the documentary trailer a much more 18 16 exciting upbeat tune to fit in with 14 12 the music that Capital FM play. Number of 10 We didn’t want to use the same people 8 6 piano music we used in the 4 documentary so there wasn’t 2 0 much of a musical link between Yes No the two but we fit the music to the Answer radio channel, we also didn’t want the trailer to give off a sad or depressing vibe either. The radio trailer: Is it clear to you, what the documentary is about? Again all 18 people we interviewed understood what the documentary was about completely. All answered with a yes, which means again that our radio trailer was a success. The vox pops all mentioned the words ‘homosexual’ and it all mentioned their views on homosexuality and their guess of how many homosexuals there are in the UK.

Is it clear to you, what the documentary is about?

Number of people

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10 Answer

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The radio trailer- Are the sound levels consistent throughout?

The two people who said the sound levels weren’t consistent left a note saying that the music was too loud over the voiceover. We did try to make it as consistent as possible but as we were in a bit of a rush to finish maybe this bit wasn’t put right and it is a shame that something like this has let the radio trailer down. If we had more time to do it or had a chance to do it again this is something we would definatley change.

Were the sound levels consistent throughout?

Yes No

The radio trailer -Do you think that this radio trailer would be suitable for Capital FM? The three people that said that Do you think this radio trailer would be suitable for the radio trailer isn’t suitable Capital FM? said that they hadn’t heard any trailers like this on Capital FM. It was difficult for us to choose No a good radio station as we couldn’t choose BBC Radio one because we weren’t Yes broadcasting on their channels. Capital FM was the channel 0 5 10 15 that was aimed at the same Answer demographic as ours. I am happy with the radio channel we chose as we didn’t have any other choice. The radio trailer – What did you like about the radio trailer? What didn’t you like about the radio trailer? These are both very open questions as the people we questioned could reply with anything. The most popular answers they gave were: -Clear sound -Extracts chosen from documentary -Fast paced and interesting -Music -Straight to the point
Number of people

These views are reflected in the other questions we asked them about the music and sound levels. I am happy that these are the good points as we worked hard on the sound levels and we had to choose some effective extracts of the documentary which was also hard to do so we are glad that we were successful. The most popular answers of what people didn’t like were: -No opposing opinions to homosexuality -Roxy’s extract was a bit long I agree with both of these and as we used parts of the documentary for our vox pops, we didn’t have much choice but to use positive opinions to homosexuality. It was hard to find someone who would willingly say that they are against homosexuality and therefore it was hard to find someone to say the same on our radio trailer. I agree that it would have been more effective to have more detrimental opinions. I also agree that Roxy’s extract was a bit long too and I personally think we should have cut it down if it was just my own choice. The double page spread – Do you think that the double page spread is eye-catching and attractive? We did ask people to then tell catching and attractive? us what made them choose yes or no and only four 20 people told us. The one 15 person who said ‘no’ said that Number of 10 people it was plain and not enough 5 colours which is true but we 0 did use the UNION JACK Yes No colours to emphasise the role of the UK in the documentary. The other three people said pretty much the same thing; they enjoyed the images and the layout we chose. I think this is also really effective and it is my favourite part of the layout even though it goes against the normal conventions of a magazine double page spread. There is usually only one principal image whereas our principal image is made out of nine images. The double page spread – After seeing the double page spread would you want to watch the documentary?
Answer

Do you think the double page spread is eye-

I think that the double page After seeing the double page spread would you spread did as good a job as want to watch the documentary? the radio trailer again with all 20 but two of the people we asked saying that they 15 wouldn’t want to watch the Number of 10 people documentary. I think this 5 again is because that some people aren’t interested in 0 Yes No the topic of homosexuality so that they wouldn’t want to watch it. The other reason could be the lack of aesthetic quality the double page spread supposedly has that was reflected in the comment one person gave us in the previous question.
Answer

The double page spread – Do you believe the double page spread is consistent with the documentary? 100% of the people we asked After seeing the double page spread would you saw that the documentary want to watch the documentary? and the double page spread were linked, which meant that we were again successful 100% in creating an identity for our 80% 60% documentary. We asked Number of people 40% people to expand on why 20% they thought they interlinked 0% and these were the top Yes No answers: -The choice of images and quotes -Pictures on the page and clips at the start of the documentary are the same -Clear and informative just like the documentary -Same title of ‘Homophobic Britain’ I agree with the comments they left us, as we purposely used the same title and pictures from the documentary which made it clear we were trying to make them link. The double page spread – Do you like the colour pallate used?
Answer

All of the people who filled in Do you like the colour pallate used? our questionnaire liked the colours we used. We decided on colours to symbolise Britain – the red, white and No blue. One of the people who filled in the questionnaire actually commented on the Yes colours reminding them of Britain which is good to see. I personally wouldn’t change 0 5 10 15 the colours if I had to make Number of people the double page spread again; I think we chose the right colours to represent our documentary.
Answer

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In Conclusion Overall the results we got from our questionnaire were overwhelmingly positive and it seems we have succeeded in creating a good documentary and advertising items that were effective. If we could change any part of the items we would change: The documentary: less talking & maybe a montage with music, The radio trailer: edit the sound levels slightly, shorten Roxy’s vox pop, The double page spread: use brighter colours and make the masthead stand out more.