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initiative of the World Bank, The Government of India and representatives of Indian industry. The Principal objectivwe3 was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services both directly and through a number of subsidiaries and affiliates like ICICI Bank. .
VISION OF ICICI BANK The vision of the ICICI is to be the leading providers of the financial services to their target customers, from villages in Indias heartland to the leading financial centers across the word. Over the last decade they have been at the forefront of retail finance in India, to emerge as the market leader in retail credit in the country. We are now seeking new horizons in rural banking operations and out international business. As they expand the frontiers of their business, their core strengths continue to lie in innovation and technology. They are using new channels of outreach to deliver micro finance solution in rural India through focused strategies and by activively leveraging their technology platforms.
Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporate, SME, Agriculture and Retail Businesses. The Bank has a large footprint of 1787 domestic branches (including extension counters) and 10,363 ATMs spread across 1,139 centers in the country as on 31st December 2012. The Bank also has 7 overseas branches / offices in Singapore, Hong Kong, Shanghai, Colombo, Dubai, DIFC - Dubai and Abu Dhabi. Axis Bank is one of the first new generation private sector banks to have begun operations in 1994. The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of India),Life Insurance Corporation of India (LIC), General Insurance Corporation of India (GIC), National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The shareholding of Unit Trust of India was subsequently transferred to SUUTI, an entity established in 2003.
With a balance sheet size of Rs.2,85,628 crores as on 31st March 2012, Axis Bank is ranked 9th amongst all Indian scheduled banks. Axis Bank has achieved consistent growth and stable asset quality with a 5 year CAGR (2007-12) of 31% in Total Assets, 30% in Total Deposits, 36% in Total Advances and 45% in Net Profit. VISION OF AXIX BANK To prefer financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology. Customer Service and product innovation turned to diverse needs of individual and corporate clientele. Progressive globalization and achieving international standard, efficiency and effective built on ethical practices are also in its mission.
OBJECTIVE OF STUDY Objectives are the end that states specifically how goal be
achieved. Every study must have an objective for which all the efforts have been done. Without objective no research can be conducted and no result can be obtained. Objectives are the main aspect of every study and it gives directions to go through the reserchproblems. The following are may objectives on the subject: To analyze the financial statements of ICICI Bank and Axis Bank to its true financial position by the use Ratios. To analyze the financial statement i.e. P & L account and balance sheet of both the banks .
RESEARCH METHODOLOGY
The procedure adopted for conducting the research requires a lot of attention as it has direct bea of accuracy, reliability and adequacy of research obtained. It is due to this reason that research methodology, which we used at the time of conducting the research, needs to be elaborated upon. It may be understood as a Science of studying how research is done scientifically. So, the research methodology not only talks of the research method but also consider the logics behind the methods used in the context of research study. Research methodology is a way to systematically study and solve the research problems. The success of any project is largely depending on accurate data collection. The research work cannot be done accurately without proper data available for analysis.
The data is collected by the following methods: a) Primary Data Collection b) Secondary Data Collection:
1. PRIMARY DATA
The Primary Data is that data which is collected fresh first hand or first time and is original is nature. This is to be collected through personal interview, questionnaire etc. to support the Secondary Data.
2 .SECONDARY DATA
The Secondary data is available from record, journals, and annual reports of the company. Researcher has to analyze the data and interprets the results. It has always been important for the completion of any report. It provide reliable, suitable, adequate and specific knowledge.
METHODS OF DATA Analysis The data collected were edited, classified and tabulated for analysis. The analytical tools used in this study are: