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The industry profile includes some details about laptop industry and history of laptops. It also includes some of the major brands of laptop today. The company profile includes some important details about Acer such as products of Acer, awards & achievements, milestones and controversies. The objective of this project i.e. Brand Awareness of Acer Laptops is to find out that how much people are aware about Acer and which brand laptop they are using. I have used descriptive research design for the project and have collated primary data by filling questionnaire which have been analysed and a meaningful conclusions are drawn out of it. The sample size used for conducting the field survey is 100 respondents in Surat city. Analyses and finding includes tables and graphs which were followed by meaningful interpretation. Conclusion of the project includes the expression expressed by various respondents from whom the data are collected
Today’s changing environment is creating huge competition among companies. Market conditions have started to change much faster than any other time in market history. Companies are competing globally and want to achieve best results in any circumstances. For achieving good results companies want its employees to perform better and play an important role in the growth of the company. Similarly the laptop market is growing at a fast rate because of change in work life of consumers. As the need for “anytime anywhere” access to information is increasing, the sales of laptops are also increasing. Other factors those are responsible for the hike in the sales figure are reduction in prices and affordability. Laptops are now sold at approximately half the prices at which they were sold two years ago. Laptop prices are now almost at par with the desktop computer prices. The third most important factor is duty free import of laptops as a personal baggage that has helped a lot in increasing the penetration level of the product among the consumer population. Awareness about laptops has also increased over.
For attracting consumers companies come up new products introducing new technology and features. it had to be plugged into mains. The Kaypro II featured a display nearly twice as big as the Osborne’s and double sized floppy drives with twice the storage capacity. Further in future companies may have to face tough competition from each other and even from the new brands of product. Based on competitor in the Osborne 1. it had a near revolutionary impact on business as professionals were able to take their computer and data with them for the first time. If a company wants to differ itself from others than it is necessary that company should identify the consumer and at the same time also identify the needs of the consumers. was the Epson . 5 although first sold widely in 1983. If a 4 company want to gain success than it will have to provide consumers what they want. The first product from the Compaq. This and other “luggables” were inspired by the was probably the first portable computer.In the laptop industry every company want achieve success and want to gain attention of consumers. However it was not possible to run Osborne on batteries. The first commercially available portable computer was the Osborne 1 in 1981. The Osborne was about the size of portable sewing machine and importantly could be carried on a commercial aircraft. In 1982 Kaypro introduced the Kaypro II. Another significant machine announced in 1981. HISTORY OF LAPTOP Earlier laptop computers were technically feasible. introduced in 1983. A more enduring success was the Compaq Portable. Although it was large and heavy compared to today’s laptops. with a tiny CRT monitor. Company will also have to keep in mind the price of the product which can be an important factor in increasing the sales.
The first laptop computers to include hard drives were those of the Compaq. IBM. Also among the first commercial IBM-compatible laptops were the IBM PC Convertible introduced in 1986.S. ZDS. 6 As technology improved during the year 1990’s. and the two Toshiba models. introduced in 1987. Air force in 1987. Among them were: improved battery technology. The first laptop successful on a large scale in large part due to a Request For Proposal (RFP) by the U. improved storage technology. This contract would eventually lead to the purchase of over 20000 laptops. Several developments specific to laptops were quickly implemented. weighting just over 2 kg. the T1000 and T1200. NEC and Zenith Data Systems (ZDS). rushed to develop laptops in an attempt to win this deal. which owned much to the design of the previous Epson HX20. improved connectivity. Two other noteworthy early laptops were the sharp PC-5000 and the Gavilan SC announced in 1983 but first sold in 1984. Compaq. released in mid-1989. was perhaps the first notebook computer. later on was awarded this contract. improving usability and performance. 7 MAJOR BRANDS . other peripherals such as video camera and finger print sensor. power saving processors.HX-20. introduced toward the end of that year. improved display. The NEC Ultra Lite. Corresponding prices went down. Competition to supply this contract was fiercely contested and the major PC companies of the time. the usefulness and popularity of laptops increased. LITE series. the Kyocera Kyotronic 85. Toshiba. The year 1983 also saw the launch of what was probably the biggest selling early laptop. Possibly the first IBM-compatible laptops was the Kaypro 2000 introduced in 1985.
COMPANY PROFILE COMPANY PROFILE Multitech.000 in capital. Satellite. it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies. Ar Series Toshiba : Dynabook. founded by Stan Shih. servers and storage. Vostro and XP Gateway HP : HP Pavilion and HP Omnibook Lenovo : Thinkpad and 3000 series Panasonic : Toughbook Let’s notebook (available in Japan only) Sony : VAIO. Ferrari and Aspire Apple : Macbook. Since its founding in 1976. Qosmio. Libretto 8 3. It began with eleven employees and US$25. Tecra. and handheld/navigational devices. C Series. Macbook Air and Macbook Pro Compaq : Evo. and a group of five others in 1976. Acer has constantly pursued the goal of breaking . LTE and Presario Dell : Inspiron. Armada. Precision. Acer has focussed on globally marketing its brand-name products: mobile and desktop PCs. Equium. Sz Series Fz Series. his wife Carolyn Yeh. Latitude. FJ series.Acer : Travelmate. was renamed Acer in 1987. LCD monitors and high-definition TVs. Taiwan. Extensa. Portege. N Series. Initially. projectors. The global headquarters is in Hsichih city.
Bangalore. An extremely robust service coupled with the ability to make the latest .the barriers between people and technology. Kolkata. while a successful merger of Gateway Inc. Our 120-person strong team in India comes with over 1000 man years of IT experience. geared to listen and provide to the IT user in India the very best in Sales & Marketing support. A profitable and sustainable Channel Business model is instrumental to Acer’s continued growth. Pune.2 for notebooks. Hyderabad. as a wholly owned subsidiary completes the company’s global footprint by strengthening its presence in U. Handhelds Monitors Projectors DSC LCD TV . Chennai. Mumbai.S. Within a short span of operations. with the fastest growth among the topfive players. After-Sales support backed up with infrastructure to bring fresh technology to India. Guwahati and Chandigarh. PRODUCTS OF ACER Desktops Notebooks Tablet PCs Servers & Storage . with branch offices in New Delhi. and enhancing its strong position in Europe. Focused on marketing its brandname IT products around the globe. Cochin. Nagpur. Acer India has managed several accolades in its endeavours: A state of the art reconfiguration centre for fast and flexible offerings to different customer needs. Ahmadabad.3 vendor for total PCs and no. Acer ranks as the world’s no. Acer Customer Service Centres to service notebooks in about 60 cities in the country and a unique unmatched guarantee within the warranty period to provide peace of mind to the customer. ACER IN INDIA Acer India has its headquarters in Bangalore.
earnings per share (EPS) was NT$5.9 billion.4.2 2.3 1.58 Operating income 10. In addition Gateway was also profitable in the fourth quarter.53 Profit Margin (%) 2. Acer 2007 operating income reaches NT$ 10.53 Debt To Equity Ratio (%) 0 Market Cap ($ Millions) NA Acer’s performance in 2007 Acer announced 2007 preliminary financial results with consolidated revenues of NT$461.04 Profit Growth (%) 20.2 7. Holding an optimistic outlook for the 2008 PC industry.1 146. which were NT$ 12. and the smooth integration with Acer is underway. Acer consolidated revenues were NT$146.8 3.3 EPS (NT$) 5.7 billion a growth of 24% on year.9 10. Meanwhile.03 Net Income(US$ Millions) 314.5 months in 2007 from Acer’s wholly owned subsidiary. and letting its Gateway team handle the company’s desktop PC business. Acer: Revenues performance. The preliminary results includes revenues of the final 2. Acer Company Profile 2007/2006 IW 1000 Rank: 289/290 Revenues (US$ Millions) 11347. 2007 (NT$b) 2007 2006 4Q07 4Q06 Consolidated revenue 461.98 Revenue Growth (%) 16.2 billion marking 30% on year growth and represented 80% of profits after tax (PAT). Gateway.17 Earnings Per Share (US$) NA Total Equity (US$ Millions) 2276.7 369. 4Q.7 billion (US$14.technology affordable makes Acer India a force that shapes the dreams of millions of people.4 4. launching a low-cost PC.77 Return On Equity (%) 15.06 billion) representing 25%in annual growth.5 Acer strategies in 2008 Acer has initiated several new strategies for 2008 which include heading into Japan. 2006.4 PAT 12. The company has already signed cooperation deals with the channels in .5 2.7 118. For the fourth quarter of 2007. Acer expects its notebooks shipments to grow by 40%.
The company will focus more over the product’s mobility rather than low-cost. During this stage in Acer's history. Ferrari 1000 and c500 won Red Dot 2007 award for product design. Ferrari 1000 and 5000 laptops won Japan Good design award. Acer has evaluated and concluded that Gateway has stronger research and development. Acer c500 portable navigator won 2007 iF design award.Japan and expects to ship around 10 million notebooks and the company will also be more aggressive as it heads into China and India. Acer established a corporate culture based on the founders' firm belief in "the goodness of human nature. and market experience in the desktop market. Acer Travelmate 3000 won conveted Red Dot Award for product design. the company significantly contributed to the popularization of computers in Taiwan. Acer got the “Gold” computer super brand in Asia for seven consecutive years. AWARDS & RECOGNITION Acer aspire L3 series. Acer Aspire E series desktop and CU-6530 digital camera won 2006 Red Dot Award." This belief was exemplified by the offering of stock to all employees. Acer Aspire L320 won Best Choice of Computers Taipei 2007 award. Acer will launch its low-cost PC contender between the second or the third quarter. Acer AL 2032 W LCD monitor won 2005 IF design award Milestones PHASE-1 1976 – 1986: Commercialize Microprocessor Technology In its first ten-year stage of development. Acer Travelmate 8200 and 5-series LCD monitors 2006 IF design award. and therefore has decided to let Gateway’s desktop division handle the related business. .
1991 Acer introduces Chip Up technology . 1985 Acer Land. 1983 Acer is the first company to promote PC/XT products in Taiwan. where 3. including basic goals for technological innovation and simplification of operations. Microprocessor-I debuts as Acer's first branded product. Acer grew extensively and expanded both strategically as well as geographically. Acer's multifunction high-tech intelligence park. marking the start of Acer's efforts toward creating a strong brand name. 1997 Official groundbreaking ceremony is held for Aspire Park. 1982 Microprocessor-II is unveiled as Taiwan's first 8-bit home computer. The company grew to be ranked 8th largest PC brand in the world.000 engineers are trained for Taiwan's information industry. Multitech formally became known as Acer.2000: Offer fresh technology for everyone. During this second ten-year stage of development. Taiwan's first and largest franchised computer retail chain is founded. 1992 Acer creates the world's first 386SX-33 chipset. 1996 Sertek is listed on the Taiwan stock exchange. Phase-3 1996 . 1988 Acer Inc. 1978 Acer founds the Microprocessor Training Centre. most affordable technology for the benefit of consumers worldwide. Acer initiates its first corporate re-engineering. everywhere During the company's 20th anniversary celebration. launches IPO.1976 Acer is founded under the name Multitech. 1998 Acer is the official IT Sponsor of the 13th Asian Games in . the third stage of development was launched. 1987 The Acer name is created. 1981 Acer manufacturing operations are established in Taiwan's Hsinchu Science-based Industrial Park. Top priority was placed on delivering the freshest. 1979 Acer designs Taiwan's first mass-produced computer for export. 1989 TI-Acer DRAM joint venture with Texas Instruments is formed. PHASE-2 1987 – 1992: Introducing Chip-Up technology In 1987.the world's first 386to-486 single-chip CPU upgrade solution. focusing on trade and product design.
Acer splits off its OEM business unit to create Wistron Corp. The Acer Value Labs are inaugurated to enhance Acer's customer-centric focus.Bangkok. smooth curves and subtle elegance. while Gianfranco Lanci steps into the role of President of Acer Inc. Phase-4 2001 . Launch of the Travelmate C100 Convertible Tablet PC. the first notebook in the world to sport the patented Ferrari-red colour. and integrate technologies that add value to customers' lives. 4 brand for PCs and notebooks.T. 2002 The new Acer Aspire is launched. an independent design and IT manufacturing company. 2005 Acer becomes the world's No. software and service to provide easy-to-use. introducing the world's first PC-based management system for a major international sporting event. Founder Stan Shih retires from the Acer Group. Acer launches the Ferrari 3000. the first convertible Tablet PC available in the worldwide market. Acer launches the Ferrari 4000 as the first carbon-fibber . integrating hardware. featuring pure functional simplicity. 2004 Acer unveils the new Folio design for notebooks. Wang assumes the position of Chairman and Chief Executive Officer. marketing world-class IT products and services. Acer has evolved from a manufacturing powerhouse to a globally recognized computer brand.Beyond: Transform from manufacturing to services Since the company's founding in 1976. dependable end-to-end technologies. 2003 The next-generation Empowering Technology platform is launched. 2000 Re-engineering for the future. bringing fresh home-PC standards to the global PC arena.. J. 1999 Aspire Academy is set up in Aspire Park to help managers of Asian firms and MNCs with offices in Asia improve their organizational and leadership effectiveness. 2001 Acer adopts a new corporate identity to symbolize Acer's commitment to enhancing people's lives through technology.
According to lawsuits. Acer celebrates its 30th anniversary. 4. Acer is voted Reader's Digest gold-medal Computer Trusted Brand in Asia for the eighth consecutive year. Acer becomes Sponsor of Scuderia Ferrari. Acer AT3705-MGW LCD TV becomes the world's first digital TV to pass Intel® Vii technology verification. Acer becomes the world’s No. for example notes various complaints.com. . including power management in notebooks. Acer becomes the No. Hewlett-Packard. Acer was infringing numerous technological patents.K and U. 2006 Acer is the first-to-market with a full line of Intel Centrino Duo mobile technology notebooks.notebook available in the worldwide market A series of Empowering Technology products are unveiled. notably from its rival. CONTROVERCY Acer has been subject to lawsuits. including those from the site owners.com. 3 notebook and No. 4 vendor for Total PCs and notebooks. 1 brand in EMEA and Western Europe for notebooks. Acer becomes the No. 4 desktop brand worldwide. the site also encourages disappointed Acer buyers to contact company management and report grievances. as well as the patent infringement lawsuits. Poor service mainly from Acer’s French branch but also in the U.S was reported and discussed in Notebooksforums. Acer has also been subject to numerous complaints about its customer service department: the website avoid Acer.
5. Brand awareness examines three levels of recognition: whether the brand name is first to come to mind when when a consumer is questioned about a particular product category. whether the brand name is of several that come to mind when a consumer is questioned about a particular product category.THEORETICAL C ONCEPT CONCEPT OF BRAND AWARENESS BRAND: A brand is a product from a known organisation. It is important to understand the meaning and the value of the brand in order to develop an effective marketing mix. . whether that is a target audience for a product or a market place in general. The brand value reflects how a product name or company name is perceived by the market place. and whether or not a consumer has heard of a particular brand name. The name of the organisation can also serve as a brand. BRAND AWARENESS: The level of brand recognition that consumers have of a particular brand and its specific product category. for each target audience.
To know what respondents thinks about Acer laptops and would like to buy Acer laptop in future or not.OBJECTIVE OF PROJECT OBJECTIVE It is obvious that every project has some objective. 6. The objective behind working on this project is as follows: The objective of this project is to know how much consumers are aware about Acer laptops. If they are using laptop than which brand of laptop they are using. RESEARCH .
income. it means a type of conclusive . businessman and professionals. Units of Analyses: The individual whose characteristics are to be measured is known as units of analyses. Characteristics of Analyses: In this research. Whether they are not aware about Acer.METHODOLOGY RESEARCH METHODOLOGY RESEARCH PROBLEM The main problem is to find why people are not using Acer laptop. Causal Research Design: Causal research design is undertaken when the researcher want to study the cause and effect relationship between two or more variables. less availability or not satisfied with the features of Acer. Descriptive Research Design: Descriptive research study is undertaken when the researcher wants to know the characteristics of certain groups such as age. gender education level. In this project category of buyers include students. structure and strategy of investigation so as to obtain answer to the problem. I am applying descriptive research design. FORMULATION OF RESEARCH DESIGN Research design is a plan. No matter what their caste or sub caste. characteristics of interest is to know the know how much consumers know and aware about Acer laptops and how they are informed. occupation etc. Research design is mainly of three types: Exploratory Research Design: Exploratory research design focuses on discovery of ideas and generally is based on secondary data.
DATA COLLECTION The data in this project are collected through survey method by personal interview. Types of Questions: I have used open ended. Order of Questions: The simple questions were put in the starting to make the respondents familiar with subject & to gain interest of respondent while filling questionnaire. dichotomous questions and multiple choice questions in questionnaire. SAMPLE DESIGN AND SAMPLE SIZE In selecting the sample the simple random sampling for easy access. Types of information to be collected: I have decided to collect information regarding how much customers are about Acer. Here the sample size is 100 consumers. Sources of data collection in this project are both of primary as well as secondary data. The detail regarding the sources of secondary data is mention in bibliography. There can be two main classifications of data sources: Primary data Secondary data Primary data means data which is collected for the first time by the researcher.research that has its major objective of the description of something. The secondary data means data which is previously collected by any researcher and same is used by another researcher. SELECTION OF SOURCES OF DATA The choice of the sources of data should be according to the objective and suitability to the information required. Analysing Data . Phrasing Questions: I have used simple language while formulating questionnaire so the respondents don’t get confused. close ended. and Data collected tool is Questionnaire.
The content of the report are formulated in a standard format which is as follows: Executive Summary Industry Profile Company Profile Objective of Project Research Methodology of the Project Limitations of the Project Findings and Analyses of Research Bibliography . Tabulation: Tabulation comprises of sorting of the data in to different categories and counting the number of cases that belongs to easy categories. PREPARING THE RESEARCH REPORT I have used chart and diagrams in preparing this report. This chart & diagrams are prepared using different colours and texture so that the findings &analyses can be interpreted with less effort. Coding: Process of classifying the answers to questions in to meaningful categories. Here different types of graphs are used for analysing the data collected. Editing: The first task in data processing is editing.Once the field survey is over. The symbol use to indicate these categories are called code. It is the process by which the data are prepared for subsequent code. the next task is to aggregate the data in to meaningful manner to bring out the main characteristics of data collection. Tables and Graphs are used to analyse the data.
Some major limitations which I faced while preparing this project are as follows: Two months were very less time period. These limitations are unavoidable. I was able to interact and analyse only 100 questionnaires which were very less to know about perception of people in current market. . as the area project is very wide.7. They leave some questions and don’t feel necessary to answer. LIMITATIONS OF STUDY LIMITATIONS OF THE STUDY I will try my best in preparing this project report. still there were some limitations. Some respondents showed unwillingness in responding the questionnaire due to time factor. Some respondents were not able to fill the questionnaire properly.
Have you ever used a laptop? Asking this question I got the result as follows: ANSWER RESPONDENTS PERSENTAGE YES 74 74% NO 26 26% The main objective of asking this question is to find whether the respondent have ever used a laptop or not even if they possess the laptop of their own or not.8. Q-1. which is filled up by various types of people who are using different laptops. This analysis is made from the data collected from the questionnaire. From this survey I found that 74% of respondents have used . ANALYSES OF DATA ANALYSES OF DATA The analyses are required to come on any conclusion.
20 are using Compaq. 10 are using Dell. Which brand laptop you used? Asking this question I got the result as follows: ANSWER RESPONDENT H. 25 respondents said Mobility and 40 respondents said Bundled software Q-4. 5 are using Toshiba. and 38 respondents said Design.laptop and only 26% of respondents have not used laptop Q-2. 5 are using Sony and 26 are have never used laptop. What you think is important while purchasing a laptop? Asking this question i got the result as follows: ANSWER RESPONDENT WARRENTY & SERVICE 40 REASONABLE PRICE 50 QUALITY & STABILITY 67 DESIGN 38 MOBILITY(WEIGHT) 25 BUNDLED SOFTWARES 40 In this question I have kept multiple choices for the respondents. 50 respondents said Reasonable Price. From this survey i found that 40 respondents said Warranty & Service. 10 are using Acer.P 19 COMPAQ 20 LENOVO 05 ACER 10 TOSHIBA 05 DELL 10 SONY 05 SAMSUNG 02 From this survey I found that 19 are using H.P. 67 respondents said Quality & Stability. Q-3. Which range of laptop you prefer? Asking this question i got the result as follows: ANSWER RESPONDENT PERSENTAGE AFFORDABLE PRICE 20 20% MID-RANGE 10 10% UPPER RANGE 10 10% . 5 are using Lenovo.
Price . Q-7. Q-5. answers were: 1. Hrithik Roshan 2. Design 4. Are you aware about Acer laptop? Asking this question I got the result as follows: ANSWER RESPONDENT PERCENTAGE YES 60 60% NO 40 40% From this survey I found that 60% people are aware about Acer laptops and 40% people are not aware about Acer laptops. 10% said Upper Range and 60% of people said that they want latest technology even if the product is somewhat costly. 33% from the Shopping malls. Quality 3. From where you prefer to buy laptop? Asking this question I got the result as follows: ANSWER RESPONDENT PERCENTAGE LAPTOP MARKET WEB 36 36% SHOPPING MALLS 33 33% STREET RETAIL SHOP 24 24% INTERNET 07 07% From this survey I found that 36% people would like to buy from Laptop Market Web. Which first thing comes to your mind while hearing name of ACER? Asking this question I got the different type of answers as it is an open ended question and from that answers I have made research through Piechart.LATEST TECHNOLOGY 60 60% From this survey I found that 20% people wants product at Affordable Price. 24%from the street retail shop and remaining 7% from internet Q-6. 10% said Mid-Range.
average. Technology 6. Why you are not using Acer laptop? Asking this question I got the result as follows: ANSWER RESPONDENT PERCENTAGE LACK OF AWARENESS 52 52% LESS AVAILABILITY 16 16% POOR SERVICR 10 10% HIGH PRICE 22 22% From this survey i found that 52% of respondents are not using Acer laptops because of lack of awareness. good. Speed 7. Comment on Acer laptop.5. The caompany have to improve in various segments which respondents thinks that they are bad or worst. 16%are not using Acer laptop because of . Acer’s Tag Line Q-8. Style 8. bad and worst about various features of Acer laptop. Q-9. Asking this question I got the result as follows: PERCENTAGE OF USERS PARAMETERS VERY POOR POO R AVER AGE GOOD VERY GOOO PRICE 03 03 21 18 15 QUALITY 02 07 14 22 15 DESIGN 04 07 11 20 18 WARRENTY 02 14 26 15 03 VARIETY 03 14 25 13 05 AVAILABILITY 05 23 12 10 10 From the above graph we can evaluate that each respondents have given there view in the best.
From this survey i found that 10respondents uses H. Q-12. Q-11. 05 respondents uses Dell laptop and remaining 10 respondents uses any other laptops.P laptops.Which brand laptop you use? Asking this question i got the result as follows: ANSWER RESPONDENT H. From this survey I found that 13 respondents said . to 40 respondents. Is there another laptop that you are using? Asking this question I got the result as follows: ANSWER RESPONDENT PERCENTAGE YES 40 40% NO 60 60% The main objective of asking this question is to find that whether the respondent possess laptop of its own. From this survey I found that only 40% of respondents posses the laptop of their own and from remaining 60% of respondents. 34% OF respondents have used a laptop but not possess the laptop of their own and remaining 26% of respondents have never used a laptop.e. 15 respondents use Compaq laptops. According to you which things Acer should improve? Asking this question I got the result as follows: ANSEWR RESPONDENT SERVICE 09 AVAILABILITY 13 DESIGN 10 SPEED 08 This question is also asked to those who possess the laptop of their own i. 10%are not using because of poor service and 22% are not using because of high price.P 10 COMPAQ 15 DELL 05 ANY OTHER 10 This question is specially asked to those respondents who possess the laptop of their own. Q-10.less availability.
etc.availability. Another problem with Acer is that it is getting tough competition from its competitors such as H.P 18 COMPAQ 12 LENOVO 11 ACER 26 DELL 05 SONY 10 NOT DECIDED 18 Thi s is an open ended question and the respondents were free to respond any of the brands of laptop which they would like to buy in future.P laptops. 09 respondents said service and 08 respondents said service. 14. Sony. which company product You prefer to purchase? Asking this question I got the result as follows? ANSWER RESPONDENT H. Q-13. and 10 respondents said Sony and 18 respondents have not yet decided. Suggestions given by each respondent while responding to . If in future you need to purchase a laptop.P. Dell. 26 respondents said Acer. Acer still has some benefits such as some respondents are satisfied with the design. Compaq. From this survey I found that 18 respondents said H. 05 respondents said Dell. 11 respondents said Lenovo. 12 respondents said Compaq laptops. quality and technology of Acer. 10respondents said design. Thus by this research I have found some negative aspects of Acer it that people are not much aware about Acer laptops and they are even not satisfied with the availability of Acer laptops.
Many of the respondents who does not possess laptop or want to change . Laptop should be light in weight. 9. Acer should provide warranty to consumers. As Hrithik Roshan is the brand ambassador of Acer. Create more awareness of Acer laptops. Sony. Compaq. good design. Should increase availability of Acer laptops.P. This laptop manufacturing companies are giving tough competition to Acer in laptops. quality and design of Acer and at the same time they are not satisfied with warranty. Majority of the respondents are satisfied with the price. and Toshiba which are also attractive features in a laptop such as new technology. Provide better service to the consumers. and light in weight and even after sales service to consumers. FINDINGS FINDINGS Majority of the respondents are aware about Acer laptops. Lenovo. There are many other laptop manufacturing companies such as H. availability and awareness of Acer. Acer should improve the battery life. Dell.Questionnaire. consumers are familiar with Acer.
Majority of the respondents are aware about Acer laptops. Different consumers have used different brands of laptops such as H. quality. Compaq. . speed. style Acer’s tag line.e. design.P. I have conducted a survey through questionnaire and got information about what respondents feel about Acer laptops. I have derived following conclusion on the basis of analyses done: I have concluded that from the analyses that 76% of respondents have used laptop at least once of any brand. While commenting on various features of Acer laptops respondent have given rating according to what they think. technology. Sony. 10. Respondents feel that buying a laptop from web market would be best option. Different things came in the mind of consumers while hearing name of Acer such as Hrithik Roshan. Number of respondents has even opted for shopping malls. CONCLUSION CONCLUSION As I have done survey on Brand Awareness of Acer i. Relating to price. Acer. From this survey I found that 60% are aware about Acer laptops and 40%are not aware about Acer. Lenovo. Some. how much consumers are aware about Acer.their laptop would like to purchase Acer in future. Majority of the respondents thinks that quality & stability is most important while purchasing a laptop. Samsung. quality. price. Majority of the respondents feels that latest technology is an important factor and they are even ready to pay somewhat more amount for that. Toshiba. Dell.
Acer should also provide good warranty and after sales services to the consumers. RECOMMENDATION RECOMMENDATION Acer should undertake necessary steps regarding advertising and publicity of its product. . Through this survey I have found that respondents are not satisfied with the availability of Acer.design. warranty. Majority of respondents who are using laptop of their own thinks that Acer should improve in avail 11. Without advertising and publicity they will not be able to create people aware about their product and increase their sales. They can also provide as many accessories as they can to attract consumers. In laptop industry. Majority of respondents are not using any other brand laptop. availability. variety. From the analyses it is concluded that 60%respondents are not using Acer laptops and only 40% are using Acer laptops. it can be new technology or anything. Acer should also increase the availability of their product. every manufacturing company try to introduce something new and more importantly provide consumers what they want. It is always challenging for any company to introduce something new and survive in the market. Majority of respondents are not using Acer laptops because they are not aware about Acer.
ANNEXURE ANNEXURE Name : __________________________ Address : __________________________ __________________________ Contact : _____________ Age: ___ Q-1. Have you ever used a laptop? Yes No. From where prefer to buy laptop? Laptop Market’s Web Shopping Malls Street Retail Shop . What you think is important while purchasing a laptop? Warranty & Service Reasonable Price Quality & stability Design Mobility (Weight) Bundled Software Q-4. If No than move to Q-13 Q-2. Which brand laptop you used? _________________________________________ Q-3. Which range of laptop you prefer? Affordable Price Mid Range Upper range Latest technology Q-5.
Which brand of laptop you use? H. If No than move to Q-13 Q-11. Are you aware about Acer laptop? Yes No. 2-Very Good) COMMENTS 1 2 3 4 5 PRICE Quality Design Warranty Variety AVAILABILITY Q-9. Is there another laptop you are using? Yes No.P Compaq Dell Any Other Q-12. If No than move to Q-9 Q-7.Internet Q-6. (1-Poor. According to which things Acer should improve? Service Design . Why you are not using Acer laptop? Lack of Awareness Less Availability Poor Service High Price Q-10. Comment on Acer laptop. Which first thing comes to your mind while hearing name of Acer laptops? _________________________________________ Q-8.
Availability Speed Q-13.Acer. If in future you need to purchase a laptop. Beri SEARCH ENGINE: www.Leamthat.google.________ Sign:________ BIBLIOGRAPHY BIBLIOGRAPHY BOOKS: Marketing Management By Philip Kotler Marketing Research By G.com www.com www.in www.com .com/Acer WEBSITES: www. which company Product you prefer to purchase? _________________________________________ Q-14.yahoo.com www.C.Digitimes.Industryweek. Any suggestions _________________________________________ _________________________________________ Date:.co.cio.com/Acer www.